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Journal articles on the topic 'Retail platform'

Author: Grafiati

Published: 30 May 2022

Last updated: 31 July 2025

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1

Chen, Jianqing, and Zhiling Guo. "New-Media Advertising and Retail Platform Openness." MIS Quarterly 46, no. 1 (2022): 431–56. http://dx.doi.org/10.25300/misq/2022/15420.

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We have recently witnessed two important trends in online retailing: The advent of new media (e.g., social media and search engines) has made advertising affordable for small sellers, and large online retailers (e.g., Amazon and JD.com) have opened their platforms to allow even direct competitors to sell on their platforms. We examine how new-media advertising affects retail platform openness. We develop a game-theoretic model in which a leading retailer, who has both valuation and awareness advantages, and a third-party seller, who sells an identical product, engage in price competition. We f

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Liu, Zekun, Dennis J. Zhang, and Fuqiang Zhang. "Information Sharing on Retail Platforms." Manufacturing & Service Operations Management 23, no. 3 (2021): 606–19. http://dx.doi.org/10.1287/msom.2020.0915.

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Problem definition : This paper studies the information-sharing strategy for a retail platform on which multiple competing sellers distribute their products. Academic/practical relevance : Because of the rapid growth of retail platforms in recent years, information sharing has become an increasingly important issue because retail platforms can gather an enormous amount of consumer information that may not be visible to the sellers. Understanding how to share such information with those sellers will provide useful implications from both the theoretical and practical perspectives. Methodology :

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Jo, Hui-Yeon, and Yun-Hong Min. "A Comparative Analysis of Profit Structures from Platform Channel Adoption by Manufacturers and Retailers." Korean Logistics Research Association 35, no. 3 (2025): 75–86. https://doi.org/10.17825/klr.2025.35.3.75.

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The rapid expansion of e-commerce and advancements in digital technology have fundamentally reshaped the structure of the retail industry, prompting manufacturers and retailers to diversify their sales channel strategies. Traditionally, manufacturers distributed products to consumers through offline retail stores operated by retailers. However, the rise of third-party platforms has introduced new distribution models, resulting in a more complex, multi-channel environment. In this context, the need for quantitative analysis of profit structures and strategic positioning among supply chain parti

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Liang, Rui. "Third-Party Retailer’s Lot-Sizing Policy Under Conditions of Trade Credit, Uncertain Demand and Asymmetric Initial Budget Information." Frontiers in Business, Economics and Management 9, no. 2 (2023): 187–96. http://dx.doi.org/10.54097/fbem.v9i2.9280.

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Large retail platform has begun to provide trade credit to the capital-constrained and start-up third party retailer (3PR). Most of the 3PRs face uncertain demands with few historical data, which makes it difficult for retail platform to evaluate the rationality of 3PR’s lot-sizing decision and to design trade credit contracts. In addition, and 3PR’s initial budget is unknown to the retail platform, which further increases the risk of trade credit. There- fore, this paper considers a two-echelon supply chain consisting of a retail- platform and a 3PR, and investigates the 3PR’s lot-sizing deci

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Hänninen, Mikko, Anssi Smedlund, and Lasse Mitronen. "Digitalization in retailing: multi-sided platforms as drivers of industry transformation." Baltic Journal of Management 13, no. 2 (2018): 152–68. http://dx.doi.org/10.1108/bjm-04-2017-0109.

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Purpose Digitalization has transformed several industries during the past two decades. In this paper the authors focus on the retail sector, where new business models help retailers and suppliers meet the ever changing and demanding needs of retail shoppers. One example of this business model innovation is multi-sided digital platforms, which have become popular as they connect consumers with suppliers from around the world with a large ecosystem to support the retail platform. The purpose of this paper is to provide an overview of how multi-sided digital platforms are transforming the retail

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Newell, Edward, Stefan Dimitrov, Andrew Piper, and Derek Ruths. "To Buy or to Read: How a Platform Shapes Reviewing Behavior." Proceedings of the International AAAI Conference on Web and Social Media 10, no. 1 (2021): 643–46. http://dx.doi.org/10.1609/icwsm.v10i1.14805.

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We explore how platforms influence user-generated content by comparing reviews made on the retail platform Amazon, with those on the (non-retail) community platform Goodreads. We find the retail setting gives rise to shorter, more declamatory, and persuasive reviews, while the non-retail community generates longer, more reflective, tentative reviews with more diverse punctuation. These differences are pronounced enough to enable automatic inference of the platform from which reviews were taken with over 90% F1. Significant differences in star-ratings appear to parallel differences in review co

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Fu, Yufang, Bojun Gu, Yuying Xie, Jun Ye, and Bin Cao. "Channel structure and differential pricing strategies in dual-channel e-retail considering e-platform business models." IMA Journal of Management Mathematics 32, no. 1 (2020): 91–114. http://dx.doi.org/10.1093/imaman/dpaa015.

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Abstract Although online business has been growing for some time, third-party e-platforms and their impact on e-channels are an under-explored area in the literature on dual-channel supply chains. Considering different combinations of open and self-support e-platform, this paper develops dynamic game models in four dual-channel e-retail structures to study pricing strategies and channel preference for manufacturers. The results provide interesting insights. First, a manufacturer’s optimal prices vary in different e-channels. Second, e-retail prices on the self-support e-platform and open e-pla

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Han, Feifei, and Jiao Guan. "Investment in Data Analytics with Manufacturer Encroachment." Mathematics 12, no. 9 (2024): 1371. http://dx.doi.org/10.3390/math12091371.

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Online retail platforms such as Amazon and Tmall have the ability to create personalized recommendations based on the consumer’s browsing history, purchase history, and preferences by investing in data analytics capability. In practice, manufacturers may encroach on the retail market through the agency channel that sells products directly to online consumers in addition to wholesale products to retail platforms through the reselling channel. In this study, we develop a game-theoretic model to study the interplay between the manufacturer’s encroachment and the online retail platform’s data anal

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Xie, Bo, Weizi Li, Peiyan Jiang, Xiaoxue Han, and Lei Qi. "Cooperative Advertising Strategy Selection Problem for considering Pricing and Advertising Decisions in a Two-Period Online Supply Chain." Mathematical Problems in Engineering 2022 (March 10, 2022): 1–15. http://dx.doi.org/10.1155/2022/8922589.

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This article studies the cooperative advertising problem of a two-period online supply chain consisting of a manufacturer and an online retail platform. The manufacturer provides national advertising in the first period to build the brand image and increase the awareness of the product. And the online retail platform provides platform advertising for selling the product to consumers on its platform during two periods. The manufacturer and the online retail platform may choose different cooperative advertising strategies for national advertising and platform advertising, which are one-way subsi

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Lingareddy Alva. "AI-augmented real-time retail analytics with spark and Databricks." World Journal of Advanced Engineering Technology and Sciences 15, no. 2 (2025): 1024–33. https://doi.org/10.30574/wjaets.2025.15.2.0631.

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AI-augmented real-time retail analytics represents a transformative approach for modern retail operations, enabling businesses to process and act on data instantaneously in an increasingly competitive landscape. This comprehensive technical article explores the architecture, implementation, and business applications of an integrated analytics platform built on Apache Spark, Databricks, and Azure Event Hubs. The platform ingests data from diverse sources including IoT devices, point-of-sale systems, e-commerce platforms, mobile applications, and social media to create a unified view of retail o

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Zhao, Jinghua, Wei Zhang, Juan Feng, Yan Zhang, and Shujiao Ma. "Joint Promotion of Online Retail Based on Promotional Effort under the Shopping Festival Background." Computational Intelligence and Neuroscience 2022 (September 28, 2022): 1–12. http://dx.doi.org/10.1155/2022/6744565.

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With the prevalence of shopping festivals launched by e-commerce platforms, online retailers and customers are gradually showing signs of fatigue. In order to enrich the promotion strategies of the shopping festivals, break the bottleneck, and achieve mutual benefit, this paper proposes three promotional models based on platform-based promotional effort, namely, the joint promotion model with no promotional effort, the joint promotion model with only the platform putting in the promotional effort, and the joint promotion model with the platform and the e-retail sharing the promotional effort.

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Zhou, Sijie, Ye Shi, Yugang Yu, and Jie Liu. "Design of platform-labeling standards and competition strategy for retail platforms." Transportation Research Part E: Logistics and Transportation Review 196 (April 2025): 104010. https://doi.org/10.1016/j.tre.2025.104010.

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Oh, Hyunjoo, and Mary Polidan. "Retail Consulting Class: Experiential Learning Platform to Develop Future Retail Talents." Journal of Marketing Education 40, no. 1 (2017): 31–46. http://dx.doi.org/10.1177/0273475317743015.

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The retail industry is undergoing a significant transformation. Factors such as technological advancement and evolving consumer demands have forced companies to rethink their traditional approaches to retail. Retailers have since embraced data-driven strategies with real-time implementation to stay relevant in this complex, ever-changing industry. This shift has generated a new demand for retail talent. Data-driven companies require workers with demonstrated skills in data analytics, critical thinking, cross-functional teamwork, and communication/leadership. We propose that the experiential le

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Zhao, Xi, and Pinliang Luo. "Hybrid Platform Operation Decision of Retail Enterprises." Journal of Theoretical and Applied Electronic Commerce Research 17, no. 2 (2022): 809–35. http://dx.doi.org/10.3390/jtaer17020042.

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The development of e-commerce has formulated the hybrid platform mode for retail enterprises. We studied how the differences in product distribution cost, unit retail price, and competition conflict affect the business model decision making. The theoretical model shows the following results: (1) When the hybrid platform sells complementary products with third-party sellers, the profit of choosing the hybrid mode is always the best. (2) When the hybrid platform competes with third-party sellers, if the unit retail price is in a higher range, the merchant mode is the best choice; when the unit r

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Sonts, I. V. "STRATEGIES OF PLATFORM DEVELOPMENT OF RETAIL COMPANIES." ECONOMIC VECTOR 1, no. 40 (2025): 109–14. https://doi.org/10.36807/2411-7269-2025-1-40-109-114.

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The present paper contains a classification of models of platform development of retail companies. The main strategies of platform development are identified. The paper demonstrates that absence of platform development can be considered as a separate strategy of platform development. It is demonstrated that for different areas of its activity, a trade company can choose different strategies of platform development. The paper demonstrates that platform development can be implemented by both platform and non-platform trading companies

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Sajitha Banu, S., and K. Haritha. "Dynamic E-commerce Recommendations Through Seasonality and User Demographics." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 04 (2025): 1–9. https://doi.org/10.55041/ijsrem44565.

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As the retail industry increasingly transitions to online platforms, personalized recommendation systems have become crucial for enhancing customer experience and loyalty. This research presents a web-based shopping platform that extends physical store services to an online environment. The system’s recommendation engine leverages user characteristics and seasonal factors to provide tailored product suggestions, aiming to increase user engagement and retention. Key features of the platform include a user-centric interface, detailed product listings, search and filtering options, and a powerful

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Wang, Kai, Yiying Li, and Dongqing Yuan. "Research on Omni-Channel Supply Chain Pricing Decisions under Platform Fee Structure." Journal of Statistics and Economics 2, no. 1 (2025): 1–14. https://doi.org/10.62517/jse.202511101.

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With the rise of e-commerce platforms, the omni-channel supply chain has become a significant trend in business development. This paper aims to explore the impact of platform fees on pricing decisions within the omni-channel supply chain and how these decisions affect the profits of supply chain members. By constructing a Stackelberg game model, this paper analyzes the relationships among manufacturers, retailers, and e-commerce platforms, and thereby determines the optimal wholesale prices, retail prices, and platform fees. The study's findings reveal that an increase in the manufacturer's on

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Feng, Yanhua. "Pricing decision for recycling and remanufacturing supply chain considering consumer online consumption preferences and recycled products’ quality." International Journal of Industrial Engineering Computations 15, no. 4 (2024): 931–50. http://dx.doi.org/10.5267/j.ijiec.2024.7.001.

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With the organic integration of the Internet and remanufacturing industry, traditional manufacturers can recycle used products and sell products (including new and remanufactured products) through e-commerce retail platforms. A recycling and remanufacturing supply chain with three members (manufacturer, e-commerce retail platform, third-party recycler) is constructed in this paper. Manufacturer has remanufacturing capabilities, and the e-commerce retail platform can provide logistics service. In response to the organic integration of the Internet and remanufacturing industry, we mainly conside

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Shen, Yuelin, Xiaodong Yang, and Yue Dai. "Manufacturer-retail platform interactions in the presence of a weak retailer." International Journal of Production Research 57, no. 9 (2019): 2732–54. http://dx.doi.org/10.1080/00207543.2019.1566657.

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Lee, Hang, Yung-Chang Hsiao, Chung-Jen Chen, and Ruey-Shan Guo. "Virtual vs physical platform: organizational capacity and slack, strategic decision and firm performance." Journal of Business & Industrial Marketing 35, no. 12 (2020): 1983–95. http://dx.doi.org/10.1108/jbim-07-2019-0341.

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Purpose This study aims to examine the relationship between organizational capacity, slack resource, platform strategic choice and firm performance. It also tackles the endogenous issues regarding the strategic choice of platform types. Design/methodology/approach This study uses Heckman’s two-stage procedures to examine the relationship between the variables. The sample in this study comes from Compustat annual company and segment files. The sample used in the main analysis consists of 252 individual corporations globally and 3,528 firm-year observations from 2004–2017. Findings The empirical

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Zhang, Qi, Huaxin Liu, and Zigong Cai. "Hybrid channel structure and product quality distribution strategy for online retail platform." PLOS ONE 18, no. 5 (2023): e0285860. http://dx.doi.org/10.1371/journal.pone.0285860.

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Currently, platforms (such as Amazon.com and JD.com) are gradually transitioning from pure resellers to platforms providing hybrid channel structures. In a hybrid channel, the reselling channel and the agency channel on the platform are simultaneously used. Therefore, according to the agent who sells through the agency channel (manufacturer or third-party retailer), two kinds of hybrid channel structurers can be selected by the platform. At the same time, due to the intense competition caused by the hybrid channel structure, platforms take the initiative to implement the product quality distri

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Huang, Mengli, Yulin Zhang, and Haowen Fan. "Research on retail channel decisions considering consumer’s fairness concern." RAIRO - Operations Research 56, no. 1 (2022): 23–47. http://dx.doi.org/10.1051/ro/2021171.

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Online retailing provides alternative shopping channels, where the retail platform can either let manufacturers directly sell to consumers or open a self-operated channel, or even both. Regardless of sales channels, consumers often pay attention to the income gap between themselves and enterprises (named consumer’s fairness concern). In this work, we explore how consumers’ fairness concerns affect the optimal decisions of both manufacturer and retail platform under different retail channel modes (single-channel mode and mixed-channel mode). The results show that consumer’s fairness concern has

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Ha, Van Duong, and Thi Thuy Nguyen. "A Study on the Impact of Social Media Platforms on Online Retail Performance." Journal of Ecohumanism 3, no. 6 (2024): 955–71. http://dx.doi.org/10.62754/joe.v3i6.4064.

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This study examines the impact of social media platforms (SMPs) on Vietnamese retailers' online retail performance by inheriting factors from previous research models including: (i) Model of factors affecting behavioral intention of using SMPs include factors such as Functional Expectancy, Hedonic Motivation, Habit, Perceived Relationship; (ii) Model of factors affecting online retail performance includes factors such as Social Media Marketing Passive Approach, Social Media Marketing Active Approach, Social Media Marketing Engagement Approaches, Electronic Word-of-Mouth. At the same time, this

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Bao, Pengnan, Jinyuan Liu, and Yuxin Zhang. "Optimizing Warehousing Strategies for Retail Food Live Streaming on Supply Chain Cost: A Case Study of TikTok." Highlights in Business, Economics and Management 28 (April 9, 2024): 137–43. http://dx.doi.org/10.54097/8xs8rd51.

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The outbreak has indeed left a significant impact on the traditional offline sales model. However, it has simultaneously catalyzed the flourishing growth of the e-commerce live-streaming industry. Consumers have progressively adapted to this novel online shopping mode, signifying a paradigm shift in retail dynamics. Therefore, this paper studies the cost problem under different strategic choices of logistics and warehousing for retail food from the perspective of a platform system and analyzes the after-sale cost of a two-level retail food supply chain consisting of a manufacturer and an e-com

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Sun, Xi. "New E-Commerce Model and Development Strategy of Fresh Food E-Commerce Platform Based on ReTech." E3S Web of Conferences 251 (2021): 01004. http://dx.doi.org/10.1051/e3sconf/202125101004.

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With the arrival of the new retail format, almost every e-commerce platform has arranged fresh food retail one after another. Retech integrates retail and technology organically to enhance the core competitiveness of retail industry in the aspects of automation and intelligence. This paper introduces the four business models of fresh e-commerce and the transformation of circulation model of agricultural products, compares the circulation model of traditional retail and fresh e-commerce, analyses the characteristics of consumption demand of fresh e-commerce, and gives the development strategy o

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Gong, Yande, Yidan Ma, and Zhe Wang. "Omnichannel Retail Strategy Considering Cost-Sharing and Consumer Heterogeneity under Different Power Structures." Mathematics 10, no. 21 (2022): 4004. http://dx.doi.org/10.3390/math10214004.

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This paper explores two Omnichannel retail models consisted of one online platform and one brick-and-mortar store under different power structures considering cost-sharing mechanisms. In retail supply chain dominated by the online platform and brick-and-mortar store, respectively, under a “Buy online and pick up in store” strategy, the influences of the cost-sharing ratio and the proportion of traditional consumers on pricing and service decisions, the demands of various groups of consumers, and the performance of the retail system have been examined. In addition, the results of decision-makin

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Cui, Ruomeng, Meng Li, and Qiang Li. "Value of High-Quality Logistics: Evidence from a Clash Between SF Express and Alibaba." Management Science 66, no. 9 (2020): 3879–902. http://dx.doi.org/10.1287/mnsc.2019.3411.

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Consumers regard product delivery as an important service component that influences their shopping decisions on online retail platforms. Delivering products to customers in a timely and reliable manner enhances customer experience and companies’ profitability. In this research, we explore the extent to which customers value a high-quality delivery experience when shopping online. Our identification strategy exploits a natural experiment: a clash between SF Express and Alibaba, the largest private logistics service provider with the highest reputation in delivery quality in China and the larges

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Safronchuk, Marina V., and Elizaveta V. Kulikova. "DIGITAL TRADE TECHNOLOGIES. MARKETPLACES AND RETAIL PLATFORMS: PRINCIPLES OF ORGANIZATION, TOOLS AND METHODS." EKONOMIKA I UPRAVLENIE: PROBLEMY, RESHENIYA 12/13, no. 153 (2024): 195–204. https://doi.org/10.36871/ek.up.p.r.2024.12.13.024.

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The article examines the development of e-commerce and the platform method during the digital transformation, reveals the concepts of «marketplace», «resale platform» as dig-ital commerce infrastructure. The features of digital services of marketplaces and derivative re-sale platforms, components and specifics of their product management are identified and analyzed. The theoretical significance of the study lies in identifying the characteristic features of resale platforms, as well as in studying the business models on the basis of which they can study their activities. Marketing measures for

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Sai Kiran Mannava. "Next-Generation Retail Integration: A Technical Blueprint for Digital Transformation." International Journal of Scientific Research in Computer Science, Engineering and Information Technology 11, no. 1 (2025): 742–50. https://doi.org/10.32628/cseit25111277.

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This comprehensive technical article analysis explores the transformative landscape of retail integration technologies and their pivotal role in shaping the future of commerce. The article examines core integration technologies, including cloud platforms, AI implementations, IoT infrastructure, and blockchain applications, highlighting their collective impact on retail operations. The article presents a holistic view of modern retail technology implementation through a detailed examination of omnichannel integration architecture, data management frameworks, and security protocols. The article

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Moon, Jung-Hai. "A Study on the Concept of Superior Bargaining Position in Online Intermediary Platforms." Institute for Legal Studies Chonnam National University 45, no. 1 (2025): 157–89. https://doi.org/10.38133/cnulawreview.2025.45.1.157.

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The recent financial settlement crisis involving TMON and WeMakePrice has reaffirmed the importance of ensuring financial soundness and establishing a transparent settlement system for online platforms. In response, the Korea Fair Trade Commission (KFTC) is considering amending the Act on Fair Transactions in Large Retail Business to deem online intermediary platforms as large retail business entities, thereby imposing various obligations related to sales revenue settlement. While this amendment, centered on online intermediary platforms, raises several concerns, the most fundamental issue is

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Zheng, Jing, Yong Wang, Yue Chen, and Yue Wen. "Cooperation or Non-Cooperation: Examining Impact of Spillover Effect on Community Group Buying Operational Strategy." Journal of Theoretical and Applied Electronic Commerce Research 20, no. 2 (2025): 140. https://doi.org/10.3390/jtaer20020140.

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The emergence of the new retail model of community group buying (CGB) has brought a significant impact on the traditional retail of community nanostores while community nanostores, as the leaders of the community, have the natural advantage of becoming the pick-up points of the CGB platform. Therefore, as the two core formats in the new community retail ecosystem, the CGB platform and community nanostore exhibit both competitive and complementary characteristics. Aiming at the community retail market composed of the CGB platform and the community nanostore, this study constructed a Hotelling g

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Jagarlamudi, SreenivasaRao. "Java Development across Industries: Transforming Healthcare, Retail, and Agriculture." International Journal for Research in Applied Science and Engineering Technology 12, no. 9 (2024): 1508–13. http://dx.doi.org/10.22214/ijraset.2024.64337.

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Java, a versatile and widely-adopted programming language, is transforming critical industries such as healthcare, retail, and agriculture. This article explores how Java developers leverage the language's robustness, platform independence, and extensive ecosystem to create innovative solutions that address industry-specific challenges. In healthcare, Java's security features and scalability enable the development of secure and interoperable Electronic Health Record systems. Retail benefits from Java's cross-platform compatibility and performance in building omnichannel platforms that integrat

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Jiang, Baojun, and Tianxin Zou. "Consumer Search and Filtering on Online Retail Platforms." Journal of Marketing Research 57, no. 5 (2020): 900–916. http://dx.doi.org/10.1177/0022243720928367.

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This article examines how the consumer’s search cost and filtering on a retail platform affect the platform, the third-party sellers, and the consumers. The authors show that, given the platform’s percentage referral fee, a lower search cost can either increase or decrease the platform’s profit. By contrast, if the platform optimally adjusts its referral fee, a lower search cost will increase the platform’s profit. As the consumer’s search cost decreases, if the platform’s demand elasticity increases significantly, the platform should reduce its fee, potentially resulting in an all-win outcome

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Andronova, E. S., A. I. Rey, and G. R. Akzhigitova. "Impact of digital multi-sided platforms on firm survival in retail." Voprosy Ekonomiki, no. 8 (August 7, 2021): 93–122. http://dx.doi.org/10.32609/0042-8736-2021-8-93-122.

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This paper explores firm survival in Russian retail industry in cases of digital multi-sided platforms penetration such as aggregator Yandex.Market, marketplace Wildberries, electronic store Ozon and classified-ad service Avito. The panel data set of 130 thousand firms was analyzed using two methods: non-parametric Kaplan—Meier estimator and semi-parametric Cox proportional hazards model with time dependent covariates. Kaplan—Meier estimator calculates the survival function for censored data. Cox proportional hazards model examines the effect of platform penetration on hazard rates of differen

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Chandrasekhara Mokkapati, Shalu Jain, and Anshika Aggarwal. "Leadership in Platform Engineering: Best Practices for High-Traffic E-Commerce Retail Applications." Universal Research Reports 11, no. 4 (2024): 129–44. http://dx.doi.org/10.36676/urr.v11.i4.1339.

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High-traffic retail applications need great platform engineering leadership to assure operational excellence and scalability in the continually changing e-commerce industry. This study examines how leadership matters in platform engineering for high-traffic e-commerce retail systems. It covers best practices, methods, and frameworks for managing and optimizing platforms with high traffic and flawless user experiences. The report defines platform engineering executives' key duties as connecting technology strategy with business objectives. Platform engineering leaders must be technical, innovat

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Zhang, Wen, Lili Yu, and Zhenzhen Wang. "Live-streaming selling modes on a retail platform." Transportation Research Part E: Logistics and Transportation Review 173 (May 2023): 103096. http://dx.doi.org/10.1016/j.tre.2023.103096.

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Kumar, Vinod, and Vandana. "Future Group’s new move: Big Bazaar Direct." Emerald Emerging Markets Case Studies 6, no. 2 (2016): 1–18. http://dx.doi.org/10.1108/eemcs-01-2015-0012.

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Subject area Marketing, Retail Marketing and E-commerce. Study level/applicability Graduate and Post-graduate. Case overview The Future Group is the most profitable retailer in India without having any foreign direct investment (FDI). In September 2013, the retailer launched its online retailing platform, “Big Bazaar Direct” (BBD). BBD is a franchisee-based model which aims to partner with people having rich customer networks to reach more shoppers. This novice idea of BBD is the result of Big Bazaar’s greater mind share over its market share. Mr Kishore Biyani, CEO Future Group, has lot of ex

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Rahman, Nor Irwani Abdul, Amalina Mursidi, Julinawati Suanda, and Nurul Anis Amieza Sarifuddin. "Securely Delivered: Enhancing Customer Commitment Through Quality of Third-Party Service Logistics for Online Retail Platform." Malaysian Journal of Consumer and Family Economics 33, no. 1 (2024): 228–54. https://doi.org/10.60016/majcafe.v33.09.

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This study examines the influence of logistics service quality (LSQ) on customer satisfaction (CS) and customer commitment (CC) within the context of third-party logistics services in online retail platforms in Malaysia. Utilizing a purposive sampling approach, data were collected from 309 respondents via an electronic questionnaire, with 192 responses qualifying for statistical analysis. Employing PLS path modelling through SmartPLS 4.0 software, the study reveals significant positive relationships between operational quality (OQ) and CS, interactional quality (IQ) and CS, and CS and CC. Resu

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Lin, Guihua, Xiaoli Xiong, Yuwei Li, and Xide Zhu. "Sales Mode Selection Strategic Analysis for Manufacturers on E-Commerce Platforms under Multi-Channel Competition." Systems 10, no. 6 (2022): 234. http://dx.doi.org/10.3390/systems10060234.

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This paper considers a sales mode selection problem between resale and agency modes on e-commerce platforms for a manufacturer with traditional retail channel, direct selling channel, and e-commerce platform channel. By considering the factors price competition, market shares, and commission rate, we construct two leader-follower models with the manufacturer as a leader and traditional retailer and e-commerce platform as followers. To obtain optimal solutions, we discuss the conditions under which the upper and lower models are convex and then give optimal strategies for all members in the net

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Gunaningrat, Rayhan, Suci Purwandari, Agus Suyatno, and Indra Hastuti. "Consumer Shopping Preferences and Social Media Use During Covid-19 Pandemic." Jurnal Bisnisman : Riset Bisnis dan Manajemen 3, no. 2 (2021): 01–15. http://dx.doi.org/10.52005/bisnisman.v3i2.42.

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This study empirically investigates the relationship between social media use at home and consumer shopping preferences during Covid-19 pandemic in an emerging country, Indonesia, using survey data. This study focus on popular consumer retail stores including online retail stores such as Tokopedia, Shopee, Lazada and KlikIndomaret, as well as brick-and-mortar retail stores, such as Indomaret, Alfamart, Super Indo, and Transmart. Social media use of popular platforms such as Instagram, Facebook, YouTube, Twitter, Line, and LinkedIn are analyzed. The results of our analysis found that the use of

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Torrens, Marc, and Amir Tabakovic. "A Banking Platform to Leverage Data Driven Marketing with Machine Learning." Entropy 24, no. 3 (2022): 347. http://dx.doi.org/10.3390/e24030347.

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Payment data is one of the most valuable assets that retail banks can leverage as the major competitive advantage with respect to new entrants such as Fintech companies or giant internet companies. In marketing, the value behind data relates to the power of encoding customer preferences: the better you know your customer, the better your marketing strategy. In this paper, we present a B2B2C lead generation application based on payment transaction data within the online banking system. In this approach, the bank is an intermediary between its private customers and merchants. The bank uses its c

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Prat, Andrea, and Tommaso Valletti. "Attention Oligopoly." American Economic Journal: Microeconomics 14, no. 3 (2022): 530–57. http://dx.doi.org/10.1257/mic.20200134.

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We model digital platforms as attention brokers that have proprietary information about their users’ product preferences and sell targeted ad space to retail product industries. Retail producers—incumbents or entrants—compete for access to this attention bottleneck. We discuss when increased concentration among attention brokers results in a tightening of the attention bottleneck, leading to higher ad prices, fewer ads being sold to entrants, and lower consumer welfare in the product industries. The welfare effect is characterized in terms of patterns of individual usage across platforms. A me

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Li, Zhenhong, Bo Li, and Yanfei Lan. "Contract design on digital platform for the risk-averse retailer with moral hazard." Kybernetes 47, no. 4 (2018): 716–41. http://dx.doi.org/10.1108/k-05-2017-0177.

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Purpose The advent of e-commerce has prompted the proliferation of digital platforms for virtual products. This reinforces the importance of the contract design problem between the virtual product supplier (he) and the digital platform retailer (she). The purpose of this paper is to investigate a principal-agent problem in a virtual product supply chain, in which the retailer’s sales-effort investment level to sell the virtual product is unobservable to the supplier, and the market demand is unknown to both parties. Design/methodology/approach In this study, the supplier designs two kinds of c

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Hänninen, Mikko, and Anssi Smedlund. "On retail digital platforms suppliers have to become responsive customer service organizations." Strategy & Leadership 47, no. 1 (2019): 37–43. http://dx.doi.org/10.1108/sl-04-2018-0036.

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Purpose We illustrate how multi-sided retail marketplaces enabled by a digital platform, engage suppliers, creating new rules of retail altogether. Specifically, we describe how these marketplaces create relational value for their suppliers, as through marketplaces like Amazon.com, suppliers are fully integrated members of the value-exchange relationship with the platform’s end-customers. Design/methodology/approach This paper is the result of a study of three leading marketplaces. We compared the marketplaces to understand the impact of the platform economy on the retail industry, including o

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Huang, Guoxuan, Kangtai Sun, and Tai Zhou. "Reselling or Agency Selling? The Optimal Pricing and Return Strategy for the Agricultural Product." Mathematical Problems in Engineering 2022 (July 31, 2022): 1–12. http://dx.doi.org/10.1155/2022/7690890.

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An increasing number of farmer cooperatives turn to sell their agricultural products through the e-commerce platform. Two sales modes are investigated: the reselling mode and the agency selling mode. In the former mode, the cooperative charges the platform a wholesale price and the platform sets the retail price and the return compensation. In the latter mode, the cooperative decides the retail price and the return compensation on his own but needs to share a proportion of his revenue to the platform. We analyze the optimal pricing and return decisions in these two modes, and the results are s

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SHOKHIN, Roman O. "A methodology for determining the investment attractiveness of retail real estate in global markets." Finance and Credit 30, no. 5 (2024): 1090–108. http://dx.doi.org/10.24891/fc.30.5.1090.

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Subject. This article discusses the issues of retail real estate investment attractiveness in the changing global real estate and retail markets. Objectives. The article aims to identify new metrics for determining the attractiveness of investments in retail real estate in the selected market, and consider the creation of new schemes of cooperation between all participants in the integration process. Methods. For the study, I used the methods of simulation modeling, analysis, comparison, and analytical and computational methods. Results. The article proposes a formula for determining the amoun

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Wang, Wei, Xinyu Han, Yuqing Ma, and Gang Li. "Personalized Recommendation in a Retail Platform Under the Hybrid Selling Mode." Journal of Theoretical and Applied Electronic Commerce Research 19, no. 4 (2024): 3606–31. https://doi.org/10.3390/jtaer19040175.

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Retail platforms have widely implemented recommender systems to provide personalized recommendations to consumers, influencing sales significantly. However, under the hybrid selling mode where platforms offer both their products and third-party sellers’ products, the profitability of a recommender system and the optimal allocation of recommendations become critical considerations. This paper introduces a game-theoretic model to investigate these issues and unveil how a recommender system and its characteristics influence prices and profits. A key finding is that the recommender system increase

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Wen, Jiazheng. "The Globalization Driven by Digital Platform Marketing of the Online Retail Industry." BCP Business & Management 38 (March 2, 2023): 2060–65. http://dx.doi.org/10.54691/bcpbm.v38i.4036.

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The concept of digital marketing firstly occurred in the market from1980s when computer and internet technologies were in the beginning phase of development. The initial understanding of digital marketing was using digital tools to process advertising strategies. The era of digital marketing began with an email sent by Ray Tomlinson. Technology developments and innovations are significant for digital marketing. The evolution of digital marketing started with email as the carrier. The capability of digital technologies kept upgrading, including memory size, storage capacity, computer analyzing

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Janssen, Maarten, and Sandro Shelegia. "Beliefs and Consumer Search in a Vertical Industry." Journal of the European Economic Association 18, no. 5 (2019): 2359–93. http://dx.doi.org/10.1093/jeea/jvz046.

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Abstract This paper studies vertical relations in a search market. As the wholesale arrangement between a manufacturer and its retailers is typically unobserved by consumers, their beliefs about who is to be blamed for a price deviation play a crucial role in determining wholesale and retail prices. The common assumption in the consumer search literature is that consumers exclusively blame an individual retailer for a price deviation. We show that in the vertical relations context, predictions based on this assumption are not robust in the sense that if consumers hold the upstream manufacturer

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Yi, Shiming, Liying Yu, and Ziyuan Zhang. "Research on Pricing Strategy of Dual-Channel Supply Chain Based on Customer Value and Value-Added Service." Mathematics 9, no. 1 (2020): 11. http://dx.doi.org/10.3390/math9010011.

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Considering customer value and value-added services provided by the online retail platform, this paper studies the differential pricing of a dual-channel supply chain consisting of one manufacturer and one online retail platform. Taking customer value into account in the dual-channel supply chain, this paper constructs separate and unified pricing of the direct sales channel and online retail platform’s distribution channel, and discusses each pricing model under a decentralized decision scenario and centralized decision scenario respectively. The results show that the total profit of a supply

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