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Journal articles on the topic 'Retail store layout'

Author: Grafiati

Published: 5 June 2025

Last updated: 1 August 2025

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1

Dr., K. R. Mahalaxmi, and Keerthika R. "A study on Store Layout and its impact on Visual Merchandising in Retail Outlet." RESEARCH REVIEW International Journal of Multidisciplinary 03, no. 06 (2018): 49–55. https://doi.org/10.5281/zenodo.1258102.

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Visual merchandising is the marketing promotion strategy that are implemented in the retail industry by emerging innovative floor plans and three dimensional display using store layout techniques in order to increase the sale. This study examine the store layout strategy in relation to visual merchandising and assist the managers in developing better merchandising techniques for retail stores. This study also helps to find out the analysis the impact of various visual merchandising variables on store layout.

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Krasonikolakis, Ioannis, Adam Vrechopoulos, Athanasia Pouloudi, and Sergios Dimitriadis. "Store layout effects on consumer behavior in 3D online stores." European Journal of Marketing 52, no. 5/6 (2018): 1223–56. http://dx.doi.org/10.1108/ejm-03-2015-0183.

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PurposePositioned in the e-retailing field, this study aims to investigate the effect of the retail store’s atmosphere on consumer behavior in 3D online shopping environments, focusing on store layout as a critical influential factor.Design/methodology/approachThe research uses a mixed research method approach that includes two complementary studies. First, a three-round Delphi study with domain experts is used to develop a store layout classification scheme (Study 1), resulting in five distinct types of store layout. Subsequently, 3D online retail stores that use the five layouts are designed

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Putra, Kadek Dika Arya, and I. Nyoman Nurcaya. "PENGARUH LAYOUT TOKO DAN VISUAL MERCHANDISING TOKO TERHADAP KEPUASAN KERJA KARYAWAN SUPERMARKET TIARA DEWATA DENPASAR." E-Jurnal Manajemen Universitas Udayana 8, no. 5 (2019): 3086. http://dx.doi.org/10.24843/ejmunud.2019.v08.i05.p18.

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Friendly service is a key to being able to maintain a retail business in the midst of many emerging retail types. To be able to survive and be able to provide customer-friendly services, the company is required to be able to create employee satisfaction in working through the arrangement of shop layouts and visual merchandising stores in outlets. In line with this, this study aims to determine the effect of shop layout and visual store merchandising on employee satisfaction at the Tiara Dewata Denpasar Supermarket. This research was conducted at the Denpasar Tiara Dewata Supermarket using a sa

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Nadira Marsandri Ratnakaniya, Azryl Gustian Azhar, and Almalia Pramena. "Analisis Evaluasi Tata Letak Fasilitas dengan Pendekatan Layout Solution." Jurnal Kewirausahaan Cerdas dan Digital 1, no. 3 (2024): 01–09. http://dx.doi.org/10.61132/jukerdi.v1i3.102.

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Cahaya Grosir Indah is a retailer that sells various foodstuffs, clothing, electronics and other general goods. In this research, Cahaya Grosir Indah is the retail store we chose, whether there is an inappropriate layout of the store facilities. This research aims to help optimize the layout design of retail facilities using the Activity Relationship Chart (ARC) method which focuses on analyzing the relationship between activities in retail stores and Total Closeness (TCR) which focuses on the degree of closeness of each room facility in the Cahaya retail business. Indah Wholesale to set top p

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Nasution, Anggi Rizki Ramadhani, Argian Ananda Wiaryono, Habib Ashari, Haryani Wulandari, Luthfia Nanda Pangesti, and Khoirul Aziz Husyairi. "ANALISIS TATA LETAK TOKO DALAM BISNIS RETAIL MELALUI PENDEKATAN KONSUMEN (STUDI KASUS PRIMA FRESHMART PANDU RAYA)." Journal Industrial Manufacturing 8, no. 2 (2023): 173. http://dx.doi.org/10.31000/jim.v8i2.8591.

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The design or layout strategy is done to make a profit. In maintaining consumers and the survival of the store from its competitors, stores need to pay attention to the comfort of visitors, one of which is with an attractive store layout. Thus, a study was conducted which aimed to analyze the store layout of the buyers' decisions at the Prima Freshmart. The research method is descriptive method. Data collection techniques using observation and in-depth interviews. The results of the study show that Modern Retail uses a type of retail layout. The layout is based on providing convenience for con

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Dr., Sachindra G. R. "EFFECTS OF RETAIL SHOP LAYOUT ON CONSUMER PURCHASING DECISIONS - WITH SPECIAL EMPHASIS ON SELECTED SUPERMARKETS IN BELAGAVI CITY." International Journal of Management and Commerce Innovations 10, no. 2 (2022): 201–7. https://doi.org/10.5281/zenodo.7323385.

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<strong>Abstract:</strong> India's retail industry is expanding quite quickly. Indian consumers have been attracted in large numbers to retail outlets by the organized retail sector. Retailers continually provide new services to give customers a variety of purchasing options. It is yet unknown, nevertheless, whether or not customers may perceive newer service dimensions favorably. Retail shop architecture has a significant impact on consumer behavior and plays a key role in establishing the brand image. A well-planned store layout has a significant impact on customers' shopping experie

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Štulec, Ivana, Kristina Petljak, and Anja Kukor. "The Role of Store Layout and Visual Merchandising in Food Retailing." European Journal of Economics and Business Studies 4, no. 1 (2016): 138. http://dx.doi.org/10.26417/ejes.v4i1.p138-151.

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Literature proposes a number of store attributes as potentially significant factors affecting customers’ evaluation of retailer’s image, store loyalty and overall satisfaction, such as merchandise assortment and quality, service in general, personnel, store layout, convenience, cleanliness and atmosphere. Successful and profitable retailers use effectively each and every square meter of the retail space, both in the store and in the warehouse. Since retail space is costly, space management is gaining strategic importance in retailing. Appropriate store floor plans, location of certain merchand

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I Gede Surya Nugraha and Ni Ketut Purnawati. "The Influence of Visual Merchandising and Store Layout on Company Performance in Matahari Department." Journal of Finance and Business Digital 2, no. 3 (2023): 219–32. http://dx.doi.org/10.55927/jfbd.v2i3.5782.

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The entry of digitalization into the business world (e-commerce) in the past decade has become a serious challenge for retail store owners (offline stores) in Indonesia. Because, e-commerce provides efficient time and convenience in choosing the goods needed, which in turn makes people start leaving retail stores in fulfilling their life needs. However, not a few consumers are dissatisfied with e-commerce services between the expected products and those received. This study aims to determine the effect of visual merchandising and store layout on the performance of Matahari Department Store. Th

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Setiawan, Edhie Budi, Basri Fahriza, Anggit Satyagraha, Zaenal Abidin, and Dian Artanti Arubusman. "MENINGKATKAN KEPUTUSAN PEMBELIAN RETAIL MELALUI KEPUASAN KONSUMEN DI BANDARA SOEKARNO-HATTA; KONTRIBUSI PERSEPSI HARGA DAN STORE LAYOUT." Gorontalo Management Research 6, no. 2 (2023): 99. http://dx.doi.org/10.32662/gomares.v6i2.2791.

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The airport business is a growing and promising business. The increase in the number of trips will automatically have an impact on airport revenues. Currently, airport revenue is still dominated by revenue from the aeronautical sector, while the potential for non-aeronautical revenue is also quite promising. The retail business at the airport is one of non-aeronautical businesses that has big opportunities with potential to be a significant alternative income for the airport. This study was addressed to examine the effect of store layout and price perception on retail purchasing decisions at t

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Webber, Cleber da Costa, Jorge Oneide Sausen, Kenny Basso, and Claudionor Guedes Laimer. "Remodelling the retail store for better sales performance." International Journal of Retail & Distribution Management 46, no. 11/12 (2018): 1041–55. http://dx.doi.org/10.1108/ijrdm-08-2017-0162.

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PurposeThe purpose of this paper is to demonstrate the relationship between strategic remodelling of the retail store and the performance of companies in the retail sector.Design/methodology/approachThe method used was a quantitative and descriptive survey of 93 cases from a sample of 329 retail stores from three chains that had remodelled some of their retail stores.FindingsThe results showed that strategic remodelling improved the performance of the stores surveyed, demonstrating the importance of retail store management as a strategic resource that can improve performance and competitivenes

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Triantafillidou, Amalia, George Siomkos, and Eirini Papafilippaki. "The effects of retail store characteristics on in-store leisure shopping experience." International Journal of Retail & Distribution Management 45, no. 10 (2017): 1034–60. http://dx.doi.org/10.1108/ijrdm-07-2016-0121.

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Purpose The purpose of this paper is to investigate the impact of store characteristics (i.e. product availability, product quality, store layout, employee politeness, décor, music, lighting, and aroma) on the various dimensions of in-store leisure shopping experience (i.e. hedonic, flow, escapism, challenge, learning, socialising, and communitas). Design/methodology/approach In order to achieve the study’s objectives, a quantitative on-site survey was conducted. Respondents were interviewed upon exiting fashion retail stores. Findings Findings indicate that not all store characteristics impac

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Salma, Siti, Sabila Silkha Milla Khanifa, Zahra Afrina Ramadani, Me Raira Fahma, and Firdaos Firdaos. "Analisis tata letak ruang pada Toko Ritel Pelita dengan metode Activity Relationship Chart (ARC) dan Total Closeness Rating (TCR)." Jurnal Teknik Industri Terintegrasi 7, no. 4 (2024): 2458–66. https://doi.org/10.31004/jutin.v7i4.37102.

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Store layout plays an important role in optimizing the shopping experience and operational efficiency of stationery retail stores. This study aims to analyze the suitability of layouts in Pelita retail stores with the Activity Relationship Chart and Total Closeness Rating approaches. Data collection methods include primary and secondary data. Primary data is obtained through interviews and field observations, while secondary data is used to strengthen primary data. Linkages between store spaces facilitate employee operations and area access for customers, thus creating a comfortable shopping e

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Suryaneta, Suryaneta, Kadek Septiya Dewi, Nila Raufida, Nimas Ayu Swandari, Sinta Rahmadani, and Tri Noviantoro. "Development And Validation Of A Service Quality Measurement Instrument For Cosmetic Retail Stores." International Journal of Science, Technology & Management 6, no. 3 (2025): 546–53. https://doi.org/10.46729/ijstm.v6i3.1315.

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This study aimed to develop and validate a service quality measurement instrument specifically for brick-and-mortar cosmetic retail stores in Lampung Province, Indonesia. An initial pool of 40 items—reflecting six dimensions (store aesthetics, ambience, lighting, product display, store layout, and staff service quality)—was generated based on the literature and refined through expert review and pilot testing. Data were collected from 126 customers of three major cosmetic retailers in Lampung. Exploratory factor analysis (EFA) on 33 retained items revealed a stable three-factor structure (“Stor

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Selvaraj, S., S. Vedhavalli, and M. Sivakumar. "A STUDY ON CUSTOMER ATTITUDE AND SATISFACTION TOWARDS ORGANISED RETAIL STORES – WITH SPECIAL REFERENCE TO THE CHENNAI CITY." BSSS Journal of Commerce XIII, no. 1 (2021): 28–41. http://dx.doi.org/10.51767/joc1303.

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Customers’ taste and preference are changing speedily day by day. Now the customer wants the best in quality products at reasonable price. Customers’ demographic profile plays a significant role in their buying decision. Hence, consumer regarded as ruler of retailing sector and there is a need to identify the consumer perception towards organized retail store. This study made an attempt to find the various factors that affect the customer perception towards organized retail stores in Chennai City. The data was collected with the help of structured questionnaire and the sample constituted of 14

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Singh, Padmalini, K. S. Srinivasa Rao, Liang Xuan, et al. "Key Determinants of International Retail Success: A Case of IKEA Retail." International Journal of Tourism and Hospitality in Asia Pasific 4, no. 1 (2021): 18–33. http://dx.doi.org/10.32535/ijthap.v4i1.1018.

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IKEA is an internationally well-known largest furniture retailer. The purpose of this study is to study key determinants of IKEA's success. To reach the purpose of this research, we focused on the international strategy IKEA used to approach their customers and IKEA’s SWOT analysis. Besides, we also focus on how IKEA store layout influences consumer behavior. The primary data collection method was interviews conducted with IKEA customers by Google forms. This study found that IKEA’s unique management planning and marketing strategy attract customers to revisit the retail store.

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Pertiwi, Ade Surya, Pristiyono Pristiyono, and Muhammad Ali Al Ihsan. "Studi Komparatif Persaingan Bisnis Retail Modern dan Tradisional Ditinjau dari Keunggulan Bersaing." Ekonomis: Journal of Economics and Business 7, no. 2 (2023): 771. http://dx.doi.org/10.33087/ekonomis.v7i2.1062.

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The purpose of this research is to analyze the effect of promotion strategy, product sales, store design and service excellence on competitive advantage in traditional and modern retail. The research method is explanation (explanation) with a quantitative approach. The research conducted in this study used a survey that collected information using a questionnaire through the Google form. The analytical method uses Partial Least Square (PLS). The basic population of this research is traditional and modern retail customers. In this study, non-probability sampling was used as the sampling method.

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Gregorczuk, Helen. "Retail Analytics: Smart-Stores Saving Bricks and Mortar Retail or a Privacy Problem?" Law, Technology and Humans 4, no. 1 (2022): 63–78. http://dx.doi.org/10.5204/lthj.2088.

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‘Bricks-and-mortar’ retailers are increasingly looking to retail analytics as a way of staying competitive with online counterparts. Retail analytics is a subset of big data analytics, and proponents contend that its use can provide a greater understanding of customer behaviours and patterns. To achieve this, retail analytics requires ‘smart-stores’ to collect and store as much data as possible about in-store customers, and to build detailed consumer profiles that can be used to sell products on an increasingly individualised basis. At the same time, enhanced efficiencies are gained by a bette

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Gupta, Kishan, and Usha Subramanyam. "SHOPPERS' OPINIONS ON INFORMAL RETAIL STORES BANNER SYMBOLISM." International Journal of Social Sciences & Economic Environment 6, no. 2 (2021): 08–12. http://dx.doi.org/10.53882/ijssee.2021.0602002.

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Objectives: This article provides a text mining analysis of customers’ opinion of misspelled retail store signage using NVivo software and suggests measures for small retailers to focus on retail signage semiotics. Design Methodology: The sample signages (5 images) were distributed online and 112 completed customer opinions were collected in the form of an open ended questionnaire along with few scaled questions and demographics questions. The sentiments behind the opinions were analyzed and keywords were extracted using NVivo software. Findings: In general, small store signages are viewed are

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Guo, Xinmei, Bo Rong, Yang Cheng, and Xiaofeng Zhang. "RESEARCH ON THE INFLUENCE FACTORS OF FRESH STORE LAYOUT ON CONSUMERS' BEHAVIOR IN BEIJING." International Journal of Neuropsychopharmacology 25, Supplement_1 (2022): A101—A102. http://dx.doi.org/10.1093/ijnp/pyac032.137.

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Abstract Background In recent years, the development of online retail has faced difficulties, intensified competition and reduced dividends. At the same time, the development situation of offline retail is still grim, retail enterprises are forced to transform, and the new retail format of deep integration of online and offline has developed rapidly in China. Fresh hippo is its typical representative. It implements the sales model of “supermarket + catering”, and stores provide fresh retail, processing and takeout services. Studying the spatial layout of fresh HEMA store can provide a scientif

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Wamuyu, Martin Wachira, Boniface Ratemo, and Lydia Mwai. "Influence of Layout Design Strategy on the Performance of Retail Chains in Nairobi Central Business District." International Journal of Innovations and Interdisciplinary Research (IJIIR) ISSN 3005-4885 (p);3005-4893(o) 2, no. 1 (2024): 1–10. http://dx.doi.org/10.61108/ijiir.v2i1.77.

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Operations strategy offers the organization a limitless framework for creating priorities for how to make the greatest use of the assets at hand through effective operational activities in an effort to gain a competitive edge and accomplish managerial goals. The main objective of this study was to establish the influence of layout design strategy on the performance of retail chains in the Nairobi Central Business District. The study was anchored on the resource dependency theory. The study adopted a descriptive research design and the target population was 34 retail chains within the Nairobi C

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Timotius, Elkana, and R. Dimas Widya Putra. "Store Layout and Purchase Intention: Unraveling a Complex Nexus on Indonesian Minimarket." MIX: JURNAL ILMIAH MANAJEMEN 13, no. 1 (2023): 190. http://dx.doi.org/10.22441/jurnal_mix.2023.v13i1.013.

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Objectives: The store layout in a minimarket is a strategy to encourage repeat purchases from customers. This study attempts to assess the layout design of the minimarket in Indonesia and comprehend its contribution to purchase intention.Methodology: This research observed two well-known minimarkets in Indonesia, namely Alfamart and Indomaret. A literature review associated with field findings was conducted to find their relationship to consumer purchase intention.Finding: Consumers' shopping behavior in minimarket retail stores in Indonesia does not show much difference from the behavior of c

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Roaida, Yanti, Nurkhalisa Maradjabessy Prita, Qurtubi, and Promasanti Rachmadewi Ira. "Determining the retail sales strategies using association rule mining." International Journal of Advances in Applied Sciences (IJAAS) 13, no. 3 (2024): 530–38. https://doi.org/10.11591/ijaas.v13.i3.pp530-538.

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Competitive competition in the retail industry requires retailers to maintain improvements and formulate accurate strategies to maintain their competitiveness. A small number of daily visitors visit retail store Y if compared to other retail stores, which leads to decreased store revenue due to the small number of products sold. Therefore, it is crucial to formulate the right business strategy to increase sales by utilizing customer shopping behavior derived from transaction data. The method used is association rule mining (ARM) with a frequent pattern growth (FP-growth) algorithm to determine

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Dr., Ramesh Naik. ""A Scrutiny on the Recent Trends in the Modern Retailing in India"." International Journal of Advance and Applied Research 3, no. 8 (2022): 179–82. https://doi.org/10.5281/zenodo.7519957.

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Of all the industries, the retail sector in India is the largest. The advent of retail chains, innovative retailing formats, contemporary methods, and exclusive retail stores are only a few examples of the changes that have taken place in the organised retail sector. India's retail industry has undergone a revolution as a result of changes in consumer purchasing habits and store layout. In addition, sociological trends including the rise in nuclear families and the number of working couples have increased disposable income, which has helped drive higher personal consumption among Indian co

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Dalwadi, Riteshkumar, Harishchandra Singh Rathod, and Atul Patel. "Key Retail Store Attributes Determining Consumers' Perceptions: An Empirical Study of Consumers of Retail Stores Located in Ahmedabad (Gujarat)." SIES Journal of Management 7, no. 1 (2010): 20–34. https://doi.org/10.5281/zenodo.10520534.

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In the recent times, India has witnessed transformation in the shopping habits of the consumers. Modern retail outlets have provided Indian consumers with new shopping exposure and constantly evolving choice for shopping with embracing on wide range of products. Modern retail formats are operating in different sizes and shapes. They are quite different in terms of the ownership, the kind of premises (format) used, and the orientation of the product range. This study examines empirically how consumers' perceptions towards stores get affected by demographic, situational and store variables when

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Diallo, Mbaye Fall, and Gérard Cliquet. "Store image perceptions and customer knowledge cues in emerging markets." International Journal of Retail & Distribution Management 44, no. 12 (2016): 1182–205. http://dx.doi.org/10.1108/ijrdm-10-2014-0144.

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Purpose International retailers operating in different emerging countries should figure out how their store image is perceived across these countries and whether they should adapt or standardise the retail offer. The purpose of this paper is to investigate how store image is perceived across different emerging markets and how it relates to customer knowledge cues and personal characteristics. Design/methodology/approach A store-intercept survey undertaken in Brazil and Vietnam generated 505 usable responses from customers of two metropolitan cities (Brasilia and Hanoi), respectively, in Brazil

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Aprilda, Aprilda Yanti, and Muhammad Asyari Syahab. "Sosialisasi pentingnya layout toko untuk meningkatkan penjualan." Jurnal Pengabdian Masyarakat Eka Prasetya 2, no. 2 (2023): 63–72. http://dx.doi.org/10.47663/jpmep.v2i2.382.

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Friendly service is the key to being able to maintain a retail business amidst the many similar retailers emerging. Arranging the store layout and visual merchandising of the store is one of the keys to providing friendly service. Providing a unique interior design for your shop or place of business is one of the best ways to increase consumer interest in visiting your shop so that it can increase the number of shop sales. Arranging the shelves and merchandise in the shop is an important prerequisite in a retail outlet because a good layout will provide many benefits for the company in the pro

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Ibad, Moch Wasiul, and Agung Dwi Nugroho. "Strategies of Traditional Retail Store in Dealing with Mini Market Competition in Sidoarjo Regency." RIGGS: Journal of Artificial Intelligence and Digital Business 4, no. 2 (2025): 4049–54. https://doi.org/10.31004/riggs.v4i2.1163.

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This study aims to analyze the strategies adopted by traditional retail stores in Sidoarjo Regency to remain competitive amidst the rapid expansion of modern retail, particularly mini markets. Using a qualitative descriptive approach, data were collected through interviews, direct observations, and documentation involving five traditional store owners operating near mini market locations. The findings reveal that traditional retailers rely on several key strategies, including building strong social relationships with customers, offering flexible payment systems such as informal credit, adjusti

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Nambiar, Remya R. "Visual Merchandising as A Tool for Increasing In-Store Footfall." Journal of Business Management and Information Systems 12, no. 1 (2025): 37–45. https://doi.org/10.48001/jbmis.1201004.

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This study examines the role of visual merchandising as a strategic tool for increasing in-store footfall by analyzing its influence on customer behaviour. The primary focus is on how window displays attract customers and how store layout and product placement enhance their shopping experiences. Secondary objectives explore the impact of lighting, sensory elements like music and aroma, and the store's colour scheme and signage on shaping customer perceptions and enriching the retail experience. Conducted as a descriptive and exploratory study, data were collected from 100 retail customers in K

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Angula, Etuhole, and Valencia Melissa Zulu. "Tackling the ‘death’ of brick-and-mortar clothing retailers through store atmospherics and customer experience." Innovative Marketing 17, no. 3 (2021): 157–68. http://dx.doi.org/10.21511/im.17(3).2021.13.

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The threat of online shopping propels brick-and-mortar retailers to innovate and design their retail atmosphere to create unforgettable shopping experiences to compete effectively and retain customers. The study firstly identifies store atmospherics factors that enhance the shopping experience and secondly explores the hypothesized relationships between store atmospherics dimensions (lighting, music, layout, and employee interaction) and customer experience. Furthermore, the effect of customer experience and repurchase intention is also explored. A self-administered survey was used, and data w

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P, Vinish, Prakash Pinto, Iqbal Thonse Hawaldar, and Slima Pinto. "Impulse buying behavior among female shoppers: Exploring the effects of selected store environment elements." Innovative Marketing 16, no. 2 (2020): 54–70. http://dx.doi.org/10.21511/im.16(2).2020.05.

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This paper intends to analyze the impact of store layout, ambient factors, and employees on impulsive decision-making among female customers visiting the apparel outlets. The responses were collected through a single-stage mall intercept survey method using a structured questionnaire from 385 respondents in leading apparel stores in selected Tier I and Tier II cities in the state of Karnataka, India. The responses were analyzed using multiple regression analysis. Constructs such as store layout, ambience and employees were found to be significantly positively correlated with impulse buying beh

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Kermanshachi, Sharareh, Thahomina Jahan Nipa, and Halil Nadiri. "Service quality assessment and enhancement using Kano model." PLOS ONE 17, no. 2 (2022): e0264423. http://dx.doi.org/10.1371/journal.pone.0264423.

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Success in the retail sector is highly dependent on customer satisfaction. Maintaining a competitive edge depends upon the service providers knowing and enacting what is important to their customers. Multiple studies have employed various research approaches to identifying characteristics of customer satisfaction in different sectors as well as retail sector. However, very few have determined such characteristics using multiple approaches simultaneously in the retail store. This study aims to identify, categorize, and rank the retail store attributes, based on their effects on customer satisfa

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Cant, Michael Colin, and Johannes Arnoldes Wiid. "Visual Merchandising Elements: Drivers Of Retail Strategies?" Journal of Applied Business Research (JABR) 36, no. 5 (2020): 197–204. http://dx.doi.org/10.19030/jabr.v36i5.10358.

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Visual merchandising has increasingly become important in retailing especially with more and more customers opting to go online. This study focused on the consumer in order to obtain a better understanding of the visual merchandising elements that impact on visual merchandising in the South African apparel retail industry. The primary research objective was to identify visual merchandising elements from a retailers and consumers perspective in order to drive more focused retail strategies in store design and planning in the apparel market. This research study followed a mixed-methods approach.

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Helmefalk, Miralem. "Congruency as a mediator in an IKEA retail setting." International Journal of Retail & Distribution Management 44, no. 9 (2016): 956–72. http://dx.doi.org/10.1108/ijrdm-03-2016-0035.

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Purpose The purpose of this paper is to analyse and discuss how sensory cues are preferred in relation to products, service and store image in a retail context and why retailers should consider the importance of congruence in a retail setting. Design/methodology/approach Four qualitative focus group discussions were conducted, following a semi-structured interview guide. A total of 24 participants discussed how and why a lighting department in an IKEA store in Sweden could be regarded as more appealing than the traditional layout. Findings The findings indicate that congruency works as a media

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Mowrey, Corinne H., Pratik J. Parikh, and Kevin R. Gue. "A model to optimize rack layout in a retail store." European Journal of Operational Research 271, no. 3 (2018): 1100–1112. http://dx.doi.org/10.1016/j.ejor.2018.05.062.

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Lazil, Menora BM, Swathi, and Nischay N. Gowda Dr. "Exploration of user experience within the retail market space." International Journal of Trends in Emerging Research and Development 2, no. 6 (2024): 117–21. https://doi.org/10.5281/zenodo.14595032.

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User experience in retail is crucial for customer satisfaction and brand loyalty. A well-designed store layout, appealing aesthetics, and clear signage enhance the shopping experience. Friendly, knowledgeable customer service and personalized assistance improve satisfaction. A seamless customer journey, from online to in-store, strengthens brand connections. Retailers focusing on design, service, and a smooth experience are more likely to succeed in a competitive market.

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Andara Selviranih, Siti Aidini Khoerunnisa, Hilda Sapitri, Ibnu Muhammad Sabilli, Muhammad Syehan, and Nurul Aulia Fitriani. "Pengaruh Store Layout dan Motivasi Rasional terhadap Keputusan Pembelian Konsumen di Toko Abu Rohmah." Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis 4, no. 2 (2025): 419–29. https://doi.org/10.55606/jupsim.v4i2.4541.

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The purpose of this study is to investigate how customers' purchasing decisions at Abu Rohmah Store are influenced by store layout and rational motivation. The study uses a quantitative survey approach, gathering information from 50 respondents via questionnaires. Multiple linear regression analysis was used to examine the gathered data. The results indicate that store layout has a significant effect on consumers' purchasing decisions, with a regression coefficient of 0.814. Furthermore, customers' rational motivation is also significantly influenced by store layout, as evidenced by the regres

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Isma Nurjanah, Chintya Eka Putri, Anie Puspita Sari, and Muhammad Rifa Zainur Ridha. "Analisis Perancangan Tata Letak Minimarket Malabar di Kota Bogor Dengan Pendekatan Activity Relationship Chart (ARC)." Jurnal Manajemen Bisnis Era Digital 1, no. 2 (2024): 178–86. http://dx.doi.org/10.61132/jumabedi.v1i2.111.

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Retail business is a business that sells a variety of products, such as daily necessities, household needs, fashion products, beauty, and electronics. One of the important factors that retailers must pay attention to in order to attract buyers to come to the store is layout management. Therefore, this research aims to analyze the layout of space in one of the retail stores located in Bogor, namely Minimarket Malabar so that its operational activities are optimal. This research was conducted using the Activity Relationship Chart (ARC) and Total Closeness Rating (TCR) methods. ARC and TCR analys

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Kishan, Gupta, and Subramanyam Usha. "SHOPPERS' OPINIONS ON INFORMAL RETAIL STORES BANNER SYMBOLISM." International Journal of Social Sciences & Economic Environment 6, no. 2 (2021): 08–12. https://doi.org/10.53882/IJSSEE.2021.0602002.

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<strong>ABSTRACT</strong> <strong><em>Objectives:</em></strong><em>This article provides a text mining analysis of customers’ opinion of misspelled retail store signage using NVivo software and suggests measures for small retailers to focus on retail signage semiotics</em><em>.</em> <strong><em>Design Methodology: </em></strong><em>The sample signages (5 images) were distributed online and 112 completed customer opinions were collected in the form of an open ended questionnaire along with few scaled questions and demographics questions. The sentiments behind the opinions were analyzed an

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Kucuktuvek, Mustafa. "Unmanned Stores and Interior Architecture." Proceedings of the international conference of contemporary affairs in architecture and urbanism-ICCAUA 8, no. 1 (2025): 356–62. https://doi.org/10.38027/iccaua2025tr0039.

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Unmanned stores represent a revolutionary shift in the retail industry, integrating artificial intelligence (AI), computer vision, and the Internet of Things (IoT) to streamline operations and enhance customer convenience. By eliminating traditional checkout processes, these cashier-less stores introduce new challenges and opportunities for interior architecture. This study explores the spatial implications of unmanned retail environments, focusing on store layout, wayfinding strategies, and material selection through a comparative case study of leading unmanned stores. Findings indicate that

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Qurtubi, Qurtubi, Joko Sulistio, Vembri Noor Helia, Melinska Ayu Febrianti, and Jundi Nourfateha Elquthb. "Pendampingan Planogram untuk Pemilik Ritel." Journal of Approriate Technology for Community Services 5, no. 1 (2023): 67–72. http://dx.doi.org/10.20885/jattec.vol5.iss1.art8.

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Retail owners need to utilize transaction data for customer buying patterns. By knowing the pattern of customer purchases, retail owners can adjust the layout of the store and the layout of goods on the display rack or a planogram to increase product visibility which refers to increased sales. Not many retail owners are aware of the benefits of using a good planogram and how to design it, so it is essential to provide training related to planograms to the public so they can know how to create planograms properly and correctly. Community service will be conducted from July to October 2022 in Sl

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Sinha, S., and Md H. Ali. "Has the Consumer Perception Changed? An Overview of Consumer Behavior towards Organized Retail Sectors in Kolkata, India." Asian Journal of Agricultural Extension, Economics & Sociology 42, no. 4 (2024): 29–42. http://dx.doi.org/10.9734/ajaees/2024/v42i42393.

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The research paper focuses on the change of consumers’ perception towards purchasing different commodities in the organized retail outlets of Kolkata. The study revealed that the behaviour of a consumer towards a particular outlet mainly depends upon factors like product availability, spending pattern, sales man services, store layout etc. The research shows that currently a large section of consumers is attracted towards the organised retail outlets because of wide range of services like variety of payment options provided by the store, visibility of the billing counter, wide range of brands

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Dr., Rinkesh Kumar, Arti Lata Dr., and Ranjan Singh Abhishek. "Mixed Use of Different Atmospheric Cues to Create Unique Store Architect and its Effect on Buying Behavior." Empirical Economics Letters 20, Sp. Issue 4 (2021): 105–24. https://doi.org/10.5281/zenodo.8220053.

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Retailing has been changing facet in the country. The retail industry is one of the most established industries in the world. In the Asian-Pacific nations, consistent rise in the proportion of the best 250 retailers was observed. In developing countries growth has been consistent, instigated by state reforms that have motivated investing. The demographic setting has also played a key role in boosting growth in the retail industry. This paper adopts four store atmospheric cues namely store layout, music, light, and cleanliness as they have been noted to have more significant cues and make posit

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Cuello, Freshtille Mae. "Perception of Shoppers on Visual Merchandising in a Philippine City." JPAIR Multidisciplinary Research 39, no. 1 (2020): 1–21. http://dx.doi.org/10.7719/jpair.v39i1.757.

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Rivalry in mall operations has painted a new shopping culture that is aimed at providing shoppers the necessary convenience and pampering they deserve. The use of visual merchandising is a means of orchestrating a distinct, worthwhile, and pleasurable shopping experience. It is a soundless and effective marketing tool that communicates to the customers in a matter of seconds and instantly triggers their impulse whether to buy or not. This study describes customers’ views toward important factors of visual merchandising utilized by retail or department stores or malls to influence their purchas

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Mulya, Adi Tri, Bahtiar Efendi, and Heri Purwanto. "Pengaruh Store Layout, Pricing, Pricing Dan Lokasi Terhadap Keputusan Pembelian Di Toko Olympic Sport Wonosobo." Jurnal Akuntansi, Manajemen dan Perbankan Syariah 4, no. 5 (2024): 26–33. https://doi.org/10.32699/jamasy.v4i5.8131.

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Penelitian ini bertujuan untuk mengidentifikasi pengaruh store layout, product assortment, pricing, dan lokasi terhadap keputusan pembelian di toko Olympic Sport Wonosobo. Jenis penelitian yang digunakan adalah kuantitatif dengan pendekatan survey. Sampel penelitian terdiri dari 105 responden konsumen toko Olympic Sport Wonosobo. Uji hipotesis dilakukan untuk menguji pengaruh masing-masing variabel terhadap keputusan pembelian. Hasil penelitian menunjukkan bahwa store layout, product assortment, pricing, dan lokasi secara individu memiliki pengaruh signifikan terhadap keputusan pembelian. Impl

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Dr., Sougata Banerjee, Dibyendu Bikash Datta Dr., and Varsha Daga Ms. "An Empirical Study on the Effect of Retail Service Quality Attributes on the Consumer Buying Decision - With Reference to Moustache." International Journal of Business Management and Technology 2, no. 4 (2023): 34–55. https://doi.org/10.5281/zenodo.7648203.

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The study was been conceptualized to study the effect of retail service quality on the consumer decision making process for a brand selection. Therefore, to create a distinct position in the marketplace, retailers are focusing on retail service quality that gives a competitive advantage to the company. Exploratory factor analysis was run to understand the retail service quality factors in fashion retail market with relevance to the brand, Moustache. Six components were extracted through Varimax method and rotated component matrix, namely store presentation/display, convenient facilities, probl

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Calvo-Porral, Cristina, and Jean-Pierre Lévy-Mangin. "Examining the Influence of Store Environment in Hedonic and Utilitarian Shopping." Administrative Sciences 11, no. 1 (2021): 6. http://dx.doi.org/10.3390/admsci11010006.

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Much of the literature on the attractiveness and pleasantness of retail stores has focused on the critical influence of store atmosphere or ambient attributes, which influence customer satisfaction and store choice. However, little is known about the environmental cues that influence customers’ satisfaction in different shopping contexts. In this context, the present research aims to answer the following questions: “Are the store atmospheric variables equally relevant in hedonic and utilitarian shopping?”; and further: “Does the influence of store environment on customer satisfaction vary depe

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Mukharomah, Wafiatun, Candra Kusuma Wardana, Laila Oshiana Fitria A'zizah, Novel Idris Abas, Ovi Itsnaini Ulynnuha, and Fuad Hudaya Fatchan. "AKTIVASI BRANDING PADA MINIMARKET LOKAL." JMM (Jurnal Masyarakat Mandiri) 7, no. 4 (2023): 3379. http://dx.doi.org/10.31764/jmm.v7i4.15883.

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Abstrak: Toko ritel tradisional dianggap tidak memenuhi standar minimum dalam manajemen toko sehingga konsumen lebih memilih toko ritel modern. Surya Mart adalah salah satu toko ritel yang terletak di Desa Pajang, Kecamatan Laweyan, Kabupaten Surakarta dibawah naungan organisasi muhammadiyah. Saat ini Surya Mart mengalami permasalahan dalam tata peniagaan. Performa yang kurang begitu bagus yang berdampak pada pendapatan penjualan mereka. Oleh karena itu, di perlukannya strategi branding yang diharapkan dapat meningkatkan daya saing dan penjualan sehingga menjadi toko ritel yang mampu bersaing

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Mishra, Shivam. "A Study on Store Operations at Spencer’s Retail Ltd." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, no. 04 (2024): 1–5. http://dx.doi.org/10.55041/ijsrem32393.

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There are certain aspects that are vital to be observed in any retail store such as front-end operations, back-end operations, store layout, customer relation management, visual merchandising, inventory management, promotional activities. Etc. This study explains all these aspects in particular and emphasizes for an effective way to the retailers to improve their ability to achieve the targeted goals and enhance the profitability of the organization. The project is aimed at the operations (business development) of a store engaged in retail business and studies its management, growth expansion

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Jabeen, Mehwish, Muhammad Faisal Sultan, and Muhammad Adeel Mannan. "Perceived Usefulness of Big-Data for Store Layout: Evidence for Organized Retailers of Karachi." KIET Journal of Computing and Information Sciences 4, no. 2 (2021): 18. http://dx.doi.org/10.51153/kjcis.v4i2.44.

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Big-Data is one of the most useful technologies available nowadays to understand behaviorsand patterns. However, in addition to its societal benefits technology might also be used bypractitioners in industrial settings. The Retail industry is also treated as the one which might receive major benefits from the use of Big-Data and therefore this study is purposively associated with implications of Big-Data for the retail sector. The Study uses store layout as the dependent variable as it has the most influence on purchase as the real purpose of Big-Data is to analyze behavior and patterns, there

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Priyanka, Tripathy, Bhusan Mishra Bidhu, and K. Das Kishore. "MAN-SUMER-ISM IN RETAIL: AN EMPIRICAL STUDY FROM EMERGING RETAIL FORMATS OF URBAN ODISHA." Journal of Marketing and HR 3, no. 1 (2016): 159–68. https://doi.org/10.5281/zenodo.3967424.

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When it comes to shopping in-store, both genders vehemently agree that long lines to check out hinder their enjoyment when it comes time for some retail therapy. Since the term “mansumer” was coined in December 2012, retailers have worked to identify how purchasing patterns differ between women and men. The rise of etail has leveled the playing field between male and female shoppers. The Mansumer Myth states that retailers falsely belief that men should be treated differently than women because they are more efficient and concerned about time, they are not influenced by browsing an

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