Relevant bibliographies by topics / Retail stores marketing

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  1. Journal articles

Academic literature on the topic 'Retail stores marketing'

Author: Grafiati
Published: 4 June 2021
Last updated: 9 February 2022

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Journal articles on the topic "Retail stores marketing"

1

Bonfanti, Angelo, and Georgia Yfantidou. "Designing a memorable in-store customer shopping experience: practical evidence from sports equipment retailers." International Journal of Retail & Distribution Management 49, no. 9 (2021): 1295–311. http://dx.doi.org/10.1108/ijrdm-09-2020-0361.

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PurposeThis study aims to detect the dimensions of the in-store customer shopping experience from the sports retailer perspective and to investigate how the role of sports equipment stores is changing.Design/methodology/approachThis exploratory study performs semi-structured interviews with retail managers of sports equipment stores.FindingsThis research reveals the importance of the dimensions of immersive design, sensorial ambient elements, social relationships, trialability and real experience sharing in designing a memorable in-store shopping experience in sports stores, and it highlights
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2

Musayeva, Shoira Azimovna, Dilfuza Ilkhomovna Usmonova, and Farzod Shokhrukhovich Usmanov. "Top Ways To Improve Retail Marketing." American Journal of Management and Economics Innovations 3, no. 05 (2021): 9–13. http://dx.doi.org/10.37547/tajmei/volume03issue05-03.

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This article discusses the development of marketing strategies for a retail enterprise begins at the earliest stage of enterprise creation. From the point of view of marketing, when choosing a location, it is necessary to assess the prestige of the area, its sociological portrait, purchasing power, as well as the presence of competing stores.
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3

Ziyadat, Akef Yousef. "The Effect of External Environment on Marketing Performance of Retail Stores: Applied Study on Amman City of Jordan." International Journal of Marketing Studies 11, no. 3 (2019): 36. http://dx.doi.org/10.5539/ijms.v11n3p36.

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The study aims at identifying the role of external factors in affecting marketing performance of retail stores in Jordan which is reflected on the increment of sales volume, market share and consumers’ satisfaction. The study population composed of all retail stores in Amman; the study sample was a simple random sample (probability sample). Data have been collected through a questionnaire and analyzed using (SPSS) program. The measurement of the effect of the independent variables (the economic, political, social and cultural factors) on the dependent variable (marketing performance)
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4

Sachdeva, J. K. "Study of Consumers’ perceptions about Malls and Traditional Retail Outlets." Journal of Global Economy 4, no. 4 (2008): 259–75. http://dx.doi.org/10.1956/jge.v4i4.107.

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Cooperative marketing is not new to India. To get the economies of scale, Indian craftsmen and traders made shrenies or groups of similar products and trade during 6th and 7th centuries. This was the basis of caste system. The villages during medieval and British period grew with cooperative trade. Cooperative marketing is just an extension and application of the philosophy of cooperation in the area of agricultural marketing. It is a process of marketing through a cooperative society, formed for the producers, by the producers. It seeks to eliminate the middlemen between the producer and the
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5

Hwangbo, Hyunwoo, Yang Sok Kim, and Kyung Jin Cha. "Use of the Smart Store for Persuasive Marketing and Immersive Customer Experiences: A Case Study of Korean Apparel Enterprise." Mobile Information Systems 2017 (2017): 1–17. http://dx.doi.org/10.1155/2017/4738340.

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Information technology’s introduction of online retail has deeply influenced methods of doing business. However, offline retail has not changed as radically in comparison to online retailing. Recently, studies in computer science have suggested new technology that can support offline retailers, including sensors, indoor positioning, augmented reality, vision, and interactive systems. Retailers have recently shown interest in these technologies and rapidly adopted them in order to improve operational efficiency and customer experience in their retail shops. Marketing studies also address immers
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6

Deli-Gray, Zsuzsa, Tamás Matura, and Lászlo Árva. "Children entertainment in retail stores." International Journal of Retail & Distribution Management 42, no. 11/12 (2014): 1004–7. http://dx.doi.org/10.1108/ijrdm-10-2013-0184.

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Purpose – The purpose of this paper is to explore the theoretical background of the involvement and the entertainment of children of four to seven years of age in the purchase process at Hungarian retail stores. It also examines the practice of local and foreign retailers in Hungary. Design/methodology/approach – A review of literature is followed by the description of an exploratory study as well as its findings. The study contained two distinct phases: first 160 retail stores which were selling goods to children (exclusively or together with products for adults) were randomly selected and ob
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7

Hagberg, Johan, Anna Jonsson, and Niklas Egels-Zandén. "Retail digitalization: Implications for physical stores." Journal of Retailing and Consumer Services 39 (November 2017): 264–69. http://dx.doi.org/10.1016/j.jretconser.2017.08.005.

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8

Arunraj, Nari Sivanandam, and Diane Ahrens. "Estimation of non-catastrophic weather impacts for retail industry." International Journal of Retail & Distribution Management 44, no. 7 (2016): 731–53. http://dx.doi.org/10.1108/ijrdm-07-2015-0101.

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Purpose – Weather is often referred as an uncontrollable factor, which influences customer’s buying decisions and causes the demand to move in any direction. Such a risk usually leads to loss to industries. However, only few research studies about weather and retail shopping are available in literature. The purpose of this paper is to develop a model and to analyze the relationship between weather and retail shopping behavior (i.e. store traffic and sales). Design/methodology/approach – The data set for this research study is obtained from two food retail stores and a fashion retail store loca
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9

Welte, Jean-Baptiste, Olivier Badot, and Patrick Hetzel. "The narrative strategies of retail spaces: a semio-ethnographic approach." European Journal of Marketing 55, no. 7 (2021): 2012–36. http://dx.doi.org/10.1108/ejm-03-2019-0250.

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Purpose The purpose of this study is to understand how narratives are generated in stores. Design/methodology/approach The study design is based on ethnographies documented in 10 sports stores in the Paris region. The ethnographic method enables a precise and in situ observation of how narratives are structured. Narrative structures develop from the accommodation of the narratives specific to retailers and narratives specific to the customer. Findings The findings of this study identified four main narratives in retail spaces (the serial, the tale, the epic, the legend), each of which is disti
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10

Mukaram, Mukaram, and Ira Siti Sarah. "Analisis Faktor Lingkungan Bisnis Ritel Berbasis Swalayan Pada Lab. Bisnis." Jurnal Riset Bisnis dan Investasi 2, no. 3 (2017): 85. http://dx.doi.org/10.35697/jrbi.v2i3.95.

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Department of Business Administration has a business laboratory (Business Lab) that is based on the retail business concept. Until now, the profit per year earned by the Business Lab is still below the average of other retail store business in the same industry. The condition is suspected by less attention to stores environmental factors that have an impact on customer satisfaction. Competition among retail companies increasingly stringent push the owner to be more creative and innovative in creating marketing strategies. The retail business environment is one of the most important variables t
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