Relevant bibliographies by topics / Retail stores marketing

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Retail stores marketing'

Author: Grafiati
Published: 4 June 2021
Last updated: 9 February 2022

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Journal articles on the topic "Retail stores marketing"

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Bonfanti, Angelo, and Georgia Yfantidou. "Designing a memorable in-store customer shopping experience: practical evidence from sports equipment retailers." International Journal of Retail & Distribution Management 49, no. 9 (March 11, 2021): 1295–311. http://dx.doi.org/10.1108/ijrdm-09-2020-0361.

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PurposeThis study aims to detect the dimensions of the in-store customer shopping experience from the sports retailer perspective and to investigate how the role of sports equipment stores is changing.Design/methodology/approachThis exploratory study performs semi-structured interviews with retail managers of sports equipment stores.FindingsThis research reveals the importance of the dimensions of immersive design, sensorial ambient elements, social relationships, trialability and real experience sharing in designing a memorable in-store shopping experience in sports stores, and it highlights that the store's role in the sports context is transitioning from sales space to an interactive, immersive, engaging and convivial place. It proposes a model to design the in-store customer shopping experience effectively.Practical implicationsSports equipment managers can make their physical stores as experiential as possible by investing in expert, passionate personnel and technology in order to create a real in-store experience of the product and the sports practice.Originality/valueWhile sports equipment retailers acknowledge the importance of providing customers with a memorable shopping experience by creating an evocative environment and placing multiple touchpoints in stores, management scholars have paid limited attention to sports stores. This study explores the ways in which sports retail managers can design their stores effectively in experiential terms.
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Musayeva, Shoira Azimovna, Dilfuza Ilkhomovna Usmonova, and Farzod Shokhrukhovich Usmanov. "Top Ways To Improve Retail Marketing." American Journal of Management and Economics Innovations 3, no. 05 (May 31, 2021): 9–13. http://dx.doi.org/10.37547/tajmei/volume03issue05-03.

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This article discusses the development of marketing strategies for a retail enterprise begins at the earliest stage of enterprise creation. From the point of view of marketing, when choosing a location, it is necessary to assess the prestige of the area, its sociological portrait, purchasing power, as well as the presence of competing stores.
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Ziyadat, Akef Yousef. "The Effect of External Environment on Marketing Performance of Retail Stores: Applied Study on Amman City of Jordan." International Journal of Marketing Studies 11, no. 3 (July 12, 2019): 36. http://dx.doi.org/10.5539/ijms.v11n3p36.

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The study aims at identifying the role of external factors in affecting marketing performance of retail stores in Jordan which is reflected on the increment of sales volume, market share and consumers’ satisfaction. The study population composed of all retail stores in Amman; the study sample was a simple random sample (probability sample). Data have been collected through a questionnaire and analyzed using (SPSS) program. The measurement of the effect of the independent variables (the economic, political, social and cultural factors) on the dependent variable (marketing performance) showed that there is a positive significant relationship between the independent and dependent variables. This relationship shows that marketing performance of retail stores increases with the enhancement of the store’s surrounding environment. Based on this, the study recommended a number of recommendations that harmonize with the results, marketing contents and future trends which shall be carried on by stores’ owners and the related bodies such as the governmental organizations and chambers of commerce.
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Sachdeva, J. K. "Study of Consumers’ perceptions about Malls and Traditional Retail Outlets." Journal of Global Economy 4, no. 4 (December 31, 2008): 259–75. http://dx.doi.org/10.1956/jge.v4i4.107.

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Cooperative marketing is not new to India. To get the economies of scale, Indian craftsmen and traders made shrenies or groups of similar products and trade during 6th and 7th centuries. This was the basis of caste system. The villages during medieval and British period grew with cooperative trade. Cooperative marketing is just an extension and application of the philosophy of cooperation in the area of agricultural marketing. It is a process of marketing through a cooperative society, formed for the producers, by the producers. It seeks to eliminate the middlemen between the producer and the consumer, thus getting the maximum price for their produce. Kirana shops are traditional retail outlets in India. However with the advent of new cooperative marketing with modern all-facility malls, there is general perception that retails consumers are getting skewed towards malls and consequently Kirana stores are experiencing tough competition to retain their customers. This paper is an attempt to know consumers’ perception of Malls and Kriana stores.
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Hwangbo, Hyunwoo, Yang Sok Kim, and Kyung Jin Cha. "Use of the Smart Store for Persuasive Marketing and Immersive Customer Experiences: A Case Study of Korean Apparel Enterprise." Mobile Information Systems 2017 (2017): 1–17. http://dx.doi.org/10.1155/2017/4738340.

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Information technology’s introduction of online retail has deeply influenced methods of doing business. However, offline retail has not changed as radically in comparison to online retailing. Recently, studies in computer science have suggested new technology that can support offline retailers, including sensors, indoor positioning, augmented reality, vision, and interactive systems. Retailers have recently shown interest in these technologies and rapidly adopted them in order to improve operational efficiency and customer experience in their retail shops. Marketing studies also address immersive marketing that employs these technologies in order to change ways of doing offline retail business. Even though there is much discussion concerning new trends, technologies, and marketing concepts, there is, as of yet, no investigation that comprehensively explains how they can be combined together seamlessly in the real world retail environment. This paper employs the term “smart store” to indicate retail stores equipped with these new technologies and modern marketing concepts. This paper aims to summarize discussions related to smart stores and their possible applications in a real business environment. Furthermore, we present a case study of a business that applies the smart store concept to its fashion retail shops in Korea.
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Deli-Gray, Zsuzsa, Tamás Matura, and Lászlo Árva. "Children entertainment in retail stores." International Journal of Retail & Distribution Management 42, no. 11/12 (December 1, 2014): 1004–7. http://dx.doi.org/10.1108/ijrdm-10-2013-0184.

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Purpose – The purpose of this paper is to explore the theoretical background of the involvement and the entertainment of children of four to seven years of age in the purchase process at Hungarian retail stores. It also examines the practice of local and foreign retailers in Hungary. Design/methodology/approach – A review of literature is followed by the description of an exploratory study as well as its findings. The study contained two distinct phases: first 160 retail stores which were selling goods to children (exclusively or together with products for adults) were randomly selected and observed, and then 120 face-to-face or mini group interviews were made with Hungarian children. Findings – At the moment retail store managers in Hungary do not recognise that children can, and often do affect the length of time their parents spend in retail stores and that children also exert influence on their parents’ purchase decisions and behaviour. Retail store managers rarely provide any entertainment for children and involve them in the shopping experience and even when they do, they fail to do it in the right way. Also, store personnel do not have the right mentality towards children. The study also reveals that children do not wish to have sophisticated or expensive games during the purchase process, but instead would like to be actively involved in the shopping experience by completing little “missions” or “challenges”. Research limitations/implications – On the basis of the research results it becomes clear that creatively designed involvement and entertainment of children in retail stores would encourage families to spend more time spent in retail stores and may serve to increased sales. It would however presume collaboration between retail stores and the producers of toys and creative accessories. Originality/value – The paper aims to address the rarely and sporadically analysed question of how retail managers should entertain and involve young children in the process of shopping. The exploratory study sheds light on the big gap between what is offered by the retail management and what is expected by the young children during shopping in Hungary. It also points to the apparent lack of attention and awareness amongst retailers concerning the influence that children have on parents during the shopping process.
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Hagberg, Johan, Anna Jonsson, and Niklas Egels-Zandén. "Retail digitalization: Implications for physical stores." Journal of Retailing and Consumer Services 39 (November 2017): 264–69. http://dx.doi.org/10.1016/j.jretconser.2017.08.005.

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Arunraj, Nari Sivanandam, and Diane Ahrens. "Estimation of non-catastrophic weather impacts for retail industry." International Journal of Retail & Distribution Management 44, no. 7 (July 11, 2016): 731–53. http://dx.doi.org/10.1108/ijrdm-07-2015-0101.

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Purpose – Weather is often referred as an uncontrollable factor, which influences customer’s buying decisions and causes the demand to move in any direction. Such a risk usually leads to loss to industries. However, only few research studies about weather and retail shopping are available in literature. The purpose of this paper is to develop a model and to analyze the relationship between weather and retail shopping behavior (i.e. store traffic and sales). Design/methodology/approach – The data set for this research study is obtained from two food retail stores and a fashion retail store located in Lower Bavaria, Germany. All these three retail stores are in same geographical location. The weather data set was provided by a German weather service agency and is from a weather station nearer to the retail stores under study. The analysis for the study was drawn using multiple linear regression with autoregressive elements (MLR-AR). The estimated coefficients of weather variables using MLR-AR model represent corresponding weather impacts on the store traffic and the sales. Findings – The snowfall has a significant effect on the store traffic and the sales in both food and fashion retail stores. In food retail store, the risk due to snowfall varies depending on the location of stores. There are also significant lagging effects of snowfall in the fashion retail store. However, the rainfall has a significant effect only on the store traffic in the food retail stores. In addition to these effects, the sales in the fashion retail store are highly affected by the temperature deviation. Research limitations/implications – Limitations in availability of data for the weather variables and other demand influencing factors (e.g. promotion, tourism, online shopping, demography of customers, etc.) may reduce efficiency of the proposed MLR-AR model. In spite of these limitations, this study can be able to quantify the effects of weather variables on the store traffic and the sales. Originality/value – This study contributes to the field of retail distribution by providing significant evidence of relationship between weather and retail business. Unlike previous studies, the proposed model tries to consider autocorrelation property, main and interaction effects between weather variables, temperature deviation and lagging effects of snowfall on the store traffic or the sales. The estimated weather impacts from this model can act as a reliable tool for retailers to explain the importance of different non-catastrophic weather events.
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Welte, Jean-Baptiste, Olivier Badot, and Patrick Hetzel. "The narrative strategies of retail spaces: a semio-ethnographic approach." European Journal of Marketing 55, no. 7 (March 10, 2021): 2012–36. http://dx.doi.org/10.1108/ejm-03-2019-0250.

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Purpose The purpose of this study is to understand how narratives are generated in stores. Design/methodology/approach The study design is based on ethnographies documented in 10 sports stores in the Paris region. The ethnographic method enables a precise and in situ observation of how narratives are structured. Narrative structures develop from the accommodation of the narratives specific to retailers and narratives specific to the customer. Findings The findings of this study identified four main narratives in retail spaces (the serial, the tale, the epic, the legend), each of which is distinguished by the commercial/non-commercial orientation of the narratives and by a superficial/in-depth modification of the narratives produced outside the store. These four narratives are characterized by the vendors’ roles and by the distinct interactions between customers and retail stores. Research limitations/implications The originality of this study is to propose a narrative framework for retail structures. It illustrates the fact that the narrative is not solely a product of experiential marketing, but that it may be found in any retail store. From a practical point of view, it highlights other less costly experiential narrative strategies. Practical implications From a practical point of view, it highlights other less costly experiential narrative strategies. Originality/value The original value of this study is to apply structural semiotics to analyse narratives in the store.
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Mukaram, Mukaram, and Ira Siti Sarah. "Analisis Faktor Lingkungan Bisnis Ritel Berbasis Swalayan Pada Lab. Bisnis." Jurnal Riset Bisnis dan Investasi 2, no. 3 (March 15, 2017): 85. http://dx.doi.org/10.35697/jrbi.v2i3.95.

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Department of Business Administration has a business laboratory (Business Lab) that is based on the retail business concept. Until now, the profit per year earned by the Business Lab is still below the average of other retail store business in the same industry. The condition is suspected by less attention to stores environmental factors that have an impact on customer satisfaction. Competition among retail companies increasingly stringent push the owner to be more creative and innovative in creating marketing strategies. The retail business environment is one of the most important variables to be considered for the survival of a retail store. By knowing the dominant factors in the retail store environment variable, store management can make more appropriate marketing strategies to attract customers and increase customers satisfaction. This study aims to assess the environmental factors stores in Business Lab. The data collection is done by distributing 161 questionnaires to consumers of Business Lab. Data were analyzed using exploratory factor analysis (EFA). The result indicates there are three factors in the store's environment factors that need redefinition. First, the second factor was suggested to be renamed to promotions and convenience shopping after getting two new variables, namely direction and facilities. Secondly, the fourth factor is suggested to adjust its name to 'availability' as it contains two components, location and time of operation in the same factor. Third, the 'atmosphere of the shop' is divided into two different factors, namely 'convenience shopping' and 'storefront'.
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Dissertations / Theses on the topic "Retail stores marketing"

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Brooks, J. M. "The value of image in retailing : A study of department stores and food retailers." Thesis, Manchester Metropolitan University, 1988. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.383259.

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Rocereto, Joseph F. Suri Rajneesh. "Consumer self-concept and retail store loyalty : the effects of consumer self-concept on consumer attitude and shopping behavior among brand-specific and multi-brand retail stores /." Philadelphia, Pa. : Drexel University, 2007. http://hdl.handle.net/1860/2521.

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Mok, Yin-mung Glenda. "A critical appraisal of the marketing strategy of a Hong Kong retail group : with particular reference to store positioning /." Hong Kong : University of Hong Kong, 1994. http://sunzi.lib.hku.hk/hkuto/record.jsp?B17390229.

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Abazi, Jeton, and Armin Sohani. "Enticing consumers to enter fashion stores : a sensory marketing perspective." Thesis, Högskolan Kristianstad, Sektionen för hälsa och samhälle, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-15753.

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During the past years, there has been a re-emergence of sensory marketing in the paradigm of marketing. However, there is a lack of empirical studies done on the subject. Furthermore, the previous literature has focused on whether senses affects, rather than how they affect. Therefore, the purpose of this thesis is to study how sensory stimuli affects the consumers’ choice of entering physical fashion stores. This thesis is based on sensory marketing, consumer behaviour, and retail marketing theory. The theoretical framework in this thesis consists of an adapted sensory-stimuli-response model with the five main senses of sensory marketing as stimuli, emotional response of arousal and pleasure as organism, and entering or not entering as response. A qualitative research strategy was used to study the phenomenon. The empirical findings and the analysis showed that touch, sight, and sound were effective in enticing the consumer to enter by affecting their arousal. Furthermore, scent was on the opposite side as it was only affective in creating disinterest when bad. Lastly, taste displayed potential which warrants further research. This thesis might be of value for companies looking to implement sensory marketing as part of their marketing plan.
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Bosman, Jiminy-Ann Ashurde. "An investigation of the expectations held by retail tenants with regards to the internal marketing function performed by their shopping centre landlord." Thesis, Nelson Mandela Metropolitan University, 2014. http://hdl.handle.net/10948/3725.

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While much has been written about retail stores and the retail environment, franchises and organisational marketing, not much can be found on “host” organisations such as shopping centres and their role within the marketing mix. A unique disparity exists within shopping centres in that not only are they an organisation with their own brand identity and culture, but they also play host to numerous retailers and franchises with very clear brands and messages of their own. The question that is often posed to the landlord is therefore whose message or what message is the correct one to market to the common consumer-base targeted by both the shopping centre (landlord) and the tenant (retailers). When considering this, it is important to understand that a symbiotic relationship exists between landlord and tenant within shopping centres in that if a tenant is successful this will result in greater rentals for the landlord and if the landlord’s property is successful, i.e. popular, this will result in greater revenue for the tenant. Both parties therefore actively engage in marketing of their businesses and whilst the message is often noticeably different, what is unique is that this is often to the same consumer-base. Tenants in many shopping centres contribute towards centre marketing expenses as part of their lease agreements and as a result have certain expectations in terms of what message is being marketed. Shopping centres varying in size and tenant numbers make the landlords marketing role that much more complex and often generic messaging is employed to umbrella the wide offering available. This study aims at investigating the expectations held by retail tenants of their shopping centre landlords through the internal communications function. Corporate communication theory as well as public relations theory was used as a grounding.
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Swahn, Johan. "If I can taste it, I want it... : sensory marketing in grocery retail stores." Doctoral thesis, Örebro universitet, Restaurang- och hotellhögskolan - Grythytte Akademi, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-16370.

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Avhandlingen syftar till att undersöka hur man kan utveckla ett kognitivt baserat sensoriskt språk för olika produkter i detaljhandel och därefter använda det i marknadsföringen i butiksledet. Vidare undersökts om denna marknadsföring har någon effekt på konsumenternas val av produkt. Inom forskningsprocessen, tvärvetenskapligprocess, används metodik och teorier inom sensorik, lingvistik (semantik) och marknadsföring (konsumentbeteende). I en sensorisk studie jämfördes en tränad sensorisk panel och en grupp konsumenters förmåga att beskriva och analysera olika produkters sensoriska egenskaper. Resultatet visade på att de två gruppernas beskrivningar av de olika produkterna var relativt överensstämmande. Att beskriva smak verbalt anses som relativt svårt och komplext. Baserat på det sensoriska resultatet analyserades egenskapsorden ytterligare utifrån ett lingvistiskt perspektiv, semantik. Den semantiska analysen, empiriska resultat och teori, påvisade en möjlighet att utvinna värdefulla attribut från mer diffusa attribut, t.ex. ”nötig smak” – som kan härledas från sort, e.g. ”mandel” som i sin tur innefattar olika egenskaper i form a smak, doft, textur etc. För att ta reda på om de sensoriska beskrivningarna hade någon effekt på konsumenternas beteende och val i butik genomfördes två empiriska studier. Konsumenternas val av produkt i butik studerades utifrån olika variabler; sensoriska beskrivningar, sensoriska och semantiska beskrivningar, sortnamn, pris, och smak preferens. Resultatet visade att de sensoriska beskrivningarna påverkade konsumenternas val av produkt, t.ex. när bara sort namn kommunicerades var man benägen att välja en känd sort, men när man använde sig av sensoriska beskrivningar skiftade konsumenternas val och de var inte längre styrda av det mer välkända sortnamnet. Vidare visade det sig att konsumenterna vara mindre priskänslig när sensoriska beskrivningar visades. Konklusion: Användningen av ett sensoriskt språk i marknadsföringen av de undersökta livsmedlen påverkade konsumenternas val av produkt i butik samt att konsumenterna tenderade till att vara mindre priskänslig när sensoriska beskrivningar användes.
Denna avhandling är ett resultat av ett forskningsprojekt med arbetstiteln ”Det sensoriska språket-ett marknadsföringsverktyg” vars syfte var att utveckla ett sen­soriska språk för frukt och grönsaker för att se om detta språk i marknads­föringen kan påverka konsumenternas preferens, val, av olika livsmedel i detaljhandeln.Forskningsprojektet var ett samarbetsprojekt mellan Örebro universitet, Restaurang- och hotellhögskolan, Grythytte Akademi och ICA Sverige AB med delfinansiering av Kunskaps & Kompetensstiftelsen. Forskargruppen bestod av:Professor emerita Inga-Britt Gustafsson, Örebro universitetDocent Åsa Öström, Örebro universitetProfessor Lena Mossberg, Handelshögskolan i GöteborgFil.Dr. Ulf Larsson, Örebro universitetLisbeth Kohls, ICA Sverige AB
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Yip, Leslie Sai-chung. "Effects of power influence on the relationship between department store and its subtenants in China." Curtin University of Technology, School of Marketing, 2003. http://espace.library.curtin.edu.au:80/R/?func=dbin-jump-full&object_id=14673.

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The perspective that asymmetrical power relationship on vertical channel would lead to dominating partner exploitation with the use of coercive power is examined within the context of horizontal channel exchange relationship between department stores and tenant retailers. A power structure-action-outcome framework is offered to study casual links between dependence (structural aspects of power), use of coercive and noncoercive power (action), and three aspects of outcome - economic and social satisfaction, commitment and strategic performance. Data was collected through personal interview with 302 small, medium size retail tenants of department stores in PR China. Analysis of findings provided support to the model and the hypotheses. Results confirmed that dependence and use of power were only weakly related. The findings demonstrate the contextual influence of Chinese collectivistic culture on coercive power which involves the use of punishment or penalty. To further explore the relationship between dependence and power, investigation was carried out to examine if dependence moderates the effect of coercive power on economic satisfaction, with a positive result. On the other hand, use of non-coercive power showed positive results for economic and social satisfaction, which are positively related to commitment and strategic performance. It can be concluded that use of non-coercive power is strongly recommended for store-tenant relationship in the retail sector of China. Once again, the importance of channel context must not be ignored in the study of distribution channel issues.
This research project contributes to the channel literature by adding to the contemporary state of knowledge on the use of power in horizontal channel relationships with power asymmetry, and constructs were brought together that have not been empirically investigated within a single study. It is unique in that the model was tested in non-American setting, namely PR China.
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Bergqvist, Eric, and Elina Sargezi. "Ambience : Is Ambience in Swedish Clothing Retail Stores a Missed Opportunity?" Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, EMM (Entreprenörskap, Marknadsföring, Management), 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-15274.

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Background: Nowadays, customers tend to take product quality and positive brand image for granted, which makes the formation of a new marketing strategy even more vital. In an age characterized by information overload and lack of time, factors such as emotional, cognitive or symbolic values become increasingly valuable in marketing. In contrast to American retail clothing stores such as Abercrombie & Fitch, who to a large extent use ambience as a strategic approach, the authors have not experienced as strong ambience strategies among Swedish retail stores. Therefore, the authors want to investigate if Swedish retailers make use of ambience as a strategic marketing approach and how the ambience is perceived by the consumers. Purpose: The purpose of this thesis is to explore if and how ambience (lighting, fragrance and music) is used as a strategic marketing approach by retailers in Sweden and how the ambience is perceived by the consumers. In addition the authors will examine if the consumers’ perception of the current ambience is reflected in their in-store behaviour (willingness to browse and willingness to buy). Method: In order to fulfil the purpose, a mixed method of explanatory and descriptive design was chosen, by collecting quantitative data in the form of a survey and qualitative data through interviews. The questionnaire consisted of 91 respondents from JC, Carlings and Dressmann. Interviews with store-managers from JC, Carlings and Dressmann were also conducted in order to reflect if and how the current ambience is used as a marketing approach. Conclusion: Swedish retail stores use the ambience merely as a means for creating a pleasant store environment. The perceived atmosphere varies for different customers. The three ambient factors, lighting, music and fragrance, differed in level of importance for the three chosen stores. One conclusion drawn from this is that the age-group plays an important role in how the ambience is perceived. The results show that there is a positive relationship between the consumers’ perception of the ambience, their feelings and in-store behaviour; within all three stores. This indicates that if the positive feelings increase in intensity, so will the consumers’ willingness to browse and their willingness to buy from the store. As a conclusion, Swedish retails should consciously use ambience as a strategic marketing approach to intentionally affect the consumers’ willingness to browse and buy.
Bakgrund: Nuförtiden, tenderar kunder att ta produktkvalitet samt en positiv butiks image för givet, vilket gör att en ny typ av marknadsföringsstrategi blir alltmer betydelsefull. I en tid som kännetecknas av alltför stort informationsflöde och brist på tid, har faktorer som emotionella, kognitiva eller symboliska värden blivit alltmer värdefulla inom marknadsföring. I motsats till amerikanska detaljhandeln för klädesbutiker, såsom Abercrombie & Fitch, som i stor utsträckning använder sig av atmosfären som ett strategiskt marknadsföringsverktyg; uppfattar författarna inte att användandet av atmosfären som marknadsföringsstrategi är lika starkt bland svenska butiker. Författarna vill därför undersöka om svenska återförsäljare använder sig av atmosfär som ett strategiskt marknadsföringsverktyg, samt hur atmosfären uppfattas av konsumenterna. Syfte: Syftet med denna uppsats är att undersöka om och hur atmosfären (ljus, doft och musik) används som ett strategiskt marknadsföringsverktyg inom svenska klädesbutiker samt hur stämningen uppfattas av konsumenterna. Därutöver kommer författarna att undersöka om konsumenternas uppfattning om den rådande atmosfären återspeglas i deras butiksbeteende (villighet att gå runt i butiken samt villighet att köpa). Metod: För att uppfylla syftet, valdes en blandad metod med en förklarande och beskrivande design, genom att samla in kvantitativ data i form av en enkät och kvalitativ data från intervjuer. Enkätundersökningen bestod av 91 svarande från JC, Carlings och Dressmann. Intervjuer med butikschefer från JC, Carlings och Dressmann har också genomförts för att undersöka om och hur atmosfären används som ett marknadsföringsverktyg. Sammanfattning: Svenska butiker använder atmosfär enbart som ett medel för att skapa en trivsam butiksmiljö. Den upplevda atmosfären varierar för olika kunder. De tre omgivande faktorerna, belysning, musik och doft, skilde sig åt i nivå av betydelse för de tre utvalda butikerna. En slutsats av detta är att åldern på kunderna spelar en viktig roll för hur stämningen uppfattas. Resultaten visar att det finns ett positivt samband mellan konsumenternas uppfattning av atmosfären, deras känslor och beteende i butiken, inom alla tre butiker. Detta indikerar att om positiva känslor ökar i intensitet, kommer även konsumenternas vilja att vistas och köpa från butiken att öka. Som en slutsats, bör svenska återförsäljare för klädesbutiker medvetet använda atmosfären som ett strategiskt marknadsföringsverktyg, för att avsiktligt påverka konsumenternas vilja att vistas i samt köpa från butiken.
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DAWSON, SCOTT ALEXANDER. "STORE PRESTIGE: ISSUES OF VALIDITY AND MEASUREMENT (ARTICULATION, CONSENSUS, CULTURE)." Diss., The University of Arizona, 1985. http://hdl.handle.net/10150/187976.

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The research concerns one of the more central components of store image, that of prestige or status. Relevant literatures include store image, occupational prestige, social class, and life style. The investigation focuses on two primary areas of inquiry. The first concerns establishing the construct validity of store prestige using a structural equations methodology. The second area examines the characteristics which cause individuals to differ in prestige grading and uses a similar methodology. Two scales are used to measure prestige, price, and quality of fifteen stores where clothing can be purchased. The results indicate that for this product class and the stores considered, individuals equate the three image dimensions at near unity. In this study the construct validity of store prestige is not supported. Future research using a broader range of retail institutions and different measurement techniques will lead to more definitive conclusions. Without firm conceptual standing of the measurement of store prestige, the second part of the dissertation is re-conceptualized. Store prestige dissensus and articulation are defined more generally as store image dissensus and articulation. The sample as a whole exhibits a substantial degree of agreement when ranking the stores according to any of the three image dimensions. Yet, for stores which may be considered more high culture, there is significantly less agreement in rankings. Although not statistically significant, there is a substantive trend toward increasing consensus in rankings among groups higher in education, occupational prestige, income, browsing, purchasing, and clothing involvement. Finally, with the exceptions of occupational prestige and income, all of these same characteristics are statistically significant predictors of store image articulation. The dissertation concludes with a model proposing cause and effect linkages of retail cognitive complexity. While the research was not originally pursued from a cognitive psychology framework, the results concerning store image articulation suggest several hypotheses involving the more general concept of cognitive complexity.
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Hong, Min Teck Jeff. "The Informavore Shopper| Analysis of Information Foraging, System Design, and Purchasing Behavior in Online Retail Stores." Thesis, Singapore Management University (Singapore), 2013. http://pqdtopen.proquest.com/#viewpdf?dispub=1548070.

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Global online retail sales are on the rise and are predicted to experience a double digit growth annually over the next three years. Given little marginal cost involved in adding new products and brands to their catalogues, online retailers tend to increase product and brand offerings to increase sales by selling products that could not have been sold due to space constraints in physical stores. Frank Urbanowski, Director of MIT Press, attributed the 12% increase in sales of backlist titles directly to increased accessibility to these titles through the Internet. For consumers, the ability to buy products that they would not have otherwise bought increases their consumer surplus.

Despite preferring a large assortment of products in online retail stores due to product variety and diversity in brand choices, this poses a problem to consumers as the number of alternatives and attributes reduces their confidence in the selection of a product to purchase; product comparison and evaluation also becomes a difficult task. Thus, an online retail store that does not facilitate easy product information search, comparison, and evaluation would cause consumers to make poor purchase decisions. In this thesis, I investigate how the design parameters of online stores such as the presentation of product information, product comparisons, consumer reviews, and recommendations influence consumers' information seeking and decision making process.

Specifically, the objectives of this thesis are to learn the individual and joint effects of such design parameters on the effort that consumers expend in the shopping process, quality of their purchase decisions, and their satisfaction with the shopping experience. A controlled experiment was conducted online using six variants of an online retail store to understand the effects of such design features. While the result was modest, the study found that presentation of information that allows consumers to have a preview of the subsequent page after clicking on a link has moderate effect on consumer's physical and cognitive effort in seeking product information, the purchase decision they made, and their satisfaction with an online store.

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Books on the topic "Retail stores marketing"

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LLP, Arthur Andersen. Small store survival: Success strategies for retailers. New York: J. Wiley, 1997.

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Up against the retail giants: Targeting weakness, gaining an edge. Mason, OH: Thomson, 2004.

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Hartwig, Ralf. Absatzschwankungen als betriebswirtschaftliches Problem des Facheinzelhandels. Göttingen: Schwartz, 1991.

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Inside the mind of the shopper: The science of retailing. Upper Saddle River, NJ: Wharton School Pub., 2009.

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Erfolgsdeterminanten im Einzelhandel: Eine theoriegestützte, empirische Analyse strategischer Erfolgsdeterminanten, unter besonderer Berücksichtung des Radio- und Fernsehfacheinzelhandels. Frankfurt am Main: P. Lang, 1991.

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Malby, Dave. How to market your crafts to retail stores: A complete guide from product evaluation to product distribution. [Newcastle, Calif.]: TPS-Publications, 1995.

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Ben, Sawyer, and Greely Dave, eds. Creating stores on the web. Berkeley, CA: Peachpit Press, 1998.

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From Fiorucci to the guerilla stores: Shop displays in architecture, marketing and communications. Milan: Marsilio, 2006.

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Dave, Greely, Cataudella Joe, and Cataudella Joe, eds. Creating stores on the web. 2nd ed. Berkeley, CA: Peachpit Press, 2000.

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Klanten, Robert. Brand spaces: Branded architecture and the future of retail design. Berlin: Gestalten, 2013.

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Book chapters on the topic "Retail stores marketing"

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Izqierdo-Yusta, Alicia, Maria Pilar Martinez-Ruiz, and Murali K. Mantrala. "The Pursuit of Loyalty in Grocery Stores: Differences by Retail Format." In Marketing Challenges in a Turbulent Business Environment, 387. Cham: Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-19428-8_103.

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Khairullah, Zahid Y., and Vinay Pandit. "Estimation of a Multiplicative Model for Locating Large Retail Stores." In Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference, 206–10. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-16943-9_43.

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Mishra, Prashanth, G. Sridhar, and Tinu Jain. "Shopper’s Attitude and Demographics Influence on Store Patronage: A Comparison of Formal vs. Informal Food Retail Stores in India." In Marketing Challenges in a Turbulent Business Environment, 229–30. Cham: Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-19428-8_60.

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Knapp, Ann-Kristin, André Marchand, and Thorsten Hennig-Thurau. "How to Survive in a Digital World? A Comprehensive Analysis of Success Factors for Brick-and-Mortar Retail Stores: An Abstract." In Creating Marketing Magic and Innovative Future Marketing Trends, 301. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-45596-9_58.

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Arrigo, Elisa. "The Key Role of Retail Stores in Fast Fashion Companies: The H&M Case Study." In Contemporary Case Studies on Fashion Production, Marketing and Operations, 121–37. Singapore: Springer Singapore, 2017. http://dx.doi.org/10.1007/978-981-10-7007-5_8.

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Cronin, J. Joseph, and Scott W. Kelley. "Identifying Competitive Boundaries: An Analysis of the Impact of Competitive Situations on Consumer’S Perceptions of Retail Stores." In Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference, 242–45. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11101-8_51.

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Zentes, Joachim, Dirk Morschett, and Hanna Schramm-Klein. "In-store Marketing." In Strategic Retail Management, 327–50. Wiesbaden: Springer Fachmedien Wiesbaden, 2016. http://dx.doi.org/10.1007/978-3-658-10183-1_15.

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Coumau, Jean-Baptiste, Lars Köster, and Kai Vollhardt. "Store Brand Portfolio Management." In Retail Marketing and Branding, 77–88. Hoboken, NJ, USA: John Wiley & Sons, Inc., 2015. http://dx.doi.org/10.1002/9781119207900.ch5.

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Bilgic, Emrah, Mehmed Kantardzic, and Ozgur Cakir. "Retail Store Segmentation for Target Marketing." In Lecture Notes in Computer Science, 32–44. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-20910-4_3.

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Swoboda, Bernhard, Bettina Berg, Hanna Schramm-Klein, Nicolae A. Pop, and Christian Dabija. "Does the Impact of Retailer Attributes on Store Image Vary Between Retail Formats? Insights from the Romanian Grocery Retail Market." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 328. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-18687-0_121.

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Conference papers on the topic "Retail stores marketing"

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Doulkaid, Amal, and Lahoucine Berbou. "THE IMPACTS OF EXPERIENTIAL MARKETING ON THE CONSUMER BEHAVIOR IN RETAIL STORES: THE PROPOSAL OF A THEORETICAL MODEL." In INTERNATIONAL CONFERENCE ON MARKETING. TIIKM, 2016. http://dx.doi.org/10.17501/icom.2016.4101.

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Watanabe, Salena, Kenji Sera, and Mari Yoshida. "HOW A BRAND VALUE IS DISSEMINATED AND REALIZE AT RETAIL STORES." In Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.06.07.03.

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LAM, Trung, Bach LE, Tuan Hoang DINH, and Hieu VU. "Relationships of Marketing, Customer Satisfaction and Customer Loyalty – A Case Of Vietnamese Dairy Retail Stores in Ho Chi Minh City, Vietnam." In Proceedings of the First International Conference on Computing, Communication and Control System, I3CAC 2021, 7-8 June 2021, Bharath University, Chennai, India. EAI, 2021. http://dx.doi.org/10.4108/eai.7-6-2021.2308610.

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Seo, Minjae. "CONSUMER ATTITUDE TOWARD OUTLET STORES AND RETAILER LOYALTY ACCORDING TO CONSUMER SHOPPING TYPEs." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.05.10.15.

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Wu, Jin-feng. "Effects of Perceived Marketing Stimuli on Retailer Loyalty: Perspective of Store Knowledge." In 2009 International Conference on Management and Service Science (MASS). IEEE, 2009. http://dx.doi.org/10.1109/icmss.2009.5301403.

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Berčík, Jakub, Elena Horská, Ľudmila Nagyová, Zuzana Rebičová, Johana Paluchová, and Ján Bajús. "TRACKING POSITION, VISUAL ATTENTION AND EMOTIONS OF CUSTOMERS IN RETAIL STORE ENVIRONMENT VIA POSITION SYSTEM, EYE TRACKER, ELECTROENCEPHALOGRAPH AND FACE READING TECHNOLOGY." In Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.04.08.04.

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Carlson, Patrick, Carl Kirpes, Ryan A. Pavlik, Judy M. Vance, Livien Yin, Terrence Scott-Cooper, and Troy Lambert. "Comparison of Single-Wall Versus Multi-Wall Immersive Environments to Support a Virtual Shopping Experience." In ASME 2011 World Conference on Innovative Virtual Reality. ASMEDC, 2011. http://dx.doi.org/10.1115/winvr2011-5582.

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With the proliferation of large screen stereo display systems, major consumer product manufacturers are using this technology to test marketing ideas on consumers. One of the performance factors that is of interest to retailers or manufacturers of retail products is the ability of consumers to quickly and easily locate their products within a retail store. Virtual reality technology can be used to create a virtual store that is easily reconfigurable as a test environment for consumer feedback. The research presented in this paper involves a study that compares the use of a multi-wall immersive environment to a single-wall immersive environment. Users were given a list of products to find in the virtual store. A physical mockup of a shopping cart was created and instrumented in order to be used to navigate throughout the virtual store. The findings indicate that participants in the five-wall immersive environment were significantly faster in locating the objects than the participants using the one-wall immersive environment. In addition, participants in the five-wall condition reported that the shopping cart was easier to use than in the one-wall condition. This study indicates that the use of multiple walls to provide an increased sense of immersion improves the ability of consumers to locate items within a virtual shopping experience.
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"The Pop Up Store Motivational Factor of Indonesian Online Fashion Retailer as Innovative Marketing Strategy." In Sept. 8-10, 2017 Istanbul (Turkey). URST, 2017. http://dx.doi.org/10.17758/urst.ea0917110.

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Reports on the topic "Retail stores marketing"

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Hiller, Kim Y., and Joy M. Kozar. Development and Implementation of an Apparel Retail Pop-up Store: An Undergraduate Apparel Marketing Capstone Experience. Ames: Iowa State University, Digital Repository, November 2016. http://dx.doi.org/10.31274/itaa_proceedings-180814-1415.

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