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Bonfanti, Angelo, and Georgia Yfantidou. "Designing a memorable in-store customer shopping experience: practical evidence from sports equipment retailers." International Journal of Retail & Distribution Management 49, no. 9 (March 11, 2021): 1295–311. http://dx.doi.org/10.1108/ijrdm-09-2020-0361.
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PurposeThis study aims to detect the dimensions of the in-store customer shopping experience from the sports retailer perspective and to investigate how the role of sports equipment stores is changing.Design/methodology/approachThis exploratory study performs semi-structured interviews with retail managers of sports equipment stores.FindingsThis research reveals the importance of the dimensions of immersive design, sensorial ambient elements, social relationships, trialability and real experience sharing in designing a memorable in-store shopping experience in sports stores, and it highlights that the store's role in the sports context is transitioning from sales space to an interactive, immersive, engaging and convivial place. It proposes a model to design the in-store customer shopping experience effectively.Practical implicationsSports equipment managers can make their physical stores as experiential as possible by investing in expert, passionate personnel and technology in order to create a real in-store experience of the product and the sports practice.Originality/valueWhile sports equipment retailers acknowledge the importance of providing customers with a memorable shopping experience by creating an evocative environment and placing multiple touchpoints in stores, management scholars have paid limited attention to sports stores. This study explores the ways in which sports retail managers can design their stores effectively in experiential terms.
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Musayeva, Shoira Azimovna, Dilfuza Ilkhomovna Usmonova, and Farzod Shokhrukhovich Usmanov. "Top Ways To Improve Retail Marketing." American Journal of Management and Economics Innovations 3, no. 05 (May 31, 2021): 9–13. http://dx.doi.org/10.37547/tajmei/volume03issue05-03.
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This article discusses the development of marketing strategies for a retail enterprise begins at the earliest stage of enterprise creation. From the point of view of marketing, when choosing a location, it is necessary to assess the prestige of the area, its sociological portrait, purchasing power, as well as the presence of competing stores.
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Ziyadat, Akef Yousef. "The Effect of External Environment on Marketing Performance of Retail Stores: Applied Study on Amman City of Jordan." International Journal of Marketing Studies 11, no. 3 (July 12, 2019): 36. http://dx.doi.org/10.5539/ijms.v11n3p36.
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The study aims at identifying the role of external factors in affecting marketing performance of retail stores in Jordan which is reflected on the increment of sales volume, market share and consumers’ satisfaction. The study population composed of all retail stores in Amman; the study sample was a simple random sample (probability sample). Data have been collected through a questionnaire and analyzed using (SPSS) program. The measurement of the effect of the independent variables (the economic, political, social and cultural factors) on the dependent variable (marketing performance) showed that there is a positive significant relationship between the independent and dependent variables. This relationship shows that marketing performance of retail stores increases with the enhancement of the store’s surrounding environment. Based on this, the study recommended a number of recommendations that harmonize with the results, marketing contents and future trends which shall be carried on by stores’ owners and the related bodies such as the governmental organizations and chambers of commerce.
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Sachdeva, J. K. "Study of Consumers’ perceptions about Malls and Traditional Retail Outlets." Journal of Global Economy 4, no. 4 (December 31, 2008): 259–75. http://dx.doi.org/10.1956/jge.v4i4.107.
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Cooperative marketing is not new to India. To get the economies of scale, Indian craftsmen and traders made shrenies or groups of similar products and trade during 6th and 7th centuries. This was the basis of caste system. The villages during medieval and British period grew with cooperative trade. Cooperative marketing is just an extension and application of the philosophy of cooperation in the area of agricultural marketing. It is a process of marketing through a cooperative society, formed for the producers, by the producers. It seeks to eliminate the middlemen between the producer and the consumer, thus getting the maximum price for their produce. Kirana shops are traditional retail outlets in India. However with the advent of new cooperative marketing with modern all-facility malls, there is general perception that retails consumers are getting skewed towards malls and consequently Kirana stores are experiencing tough competition to retain their customers. This paper is an attempt to know consumers’ perception of Malls and Kriana stores.
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Hwangbo, Hyunwoo, Yang Sok Kim, and Kyung Jin Cha. "Use of the Smart Store for Persuasive Marketing and Immersive Customer Experiences: A Case Study of Korean Apparel Enterprise." Mobile Information Systems 2017 (2017): 1–17. http://dx.doi.org/10.1155/2017/4738340.
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Information technology’s introduction of online retail has deeply influenced methods of doing business. However, offline retail has not changed as radically in comparison to online retailing. Recently, studies in computer science have suggested new technology that can support offline retailers, including sensors, indoor positioning, augmented reality, vision, and interactive systems. Retailers have recently shown interest in these technologies and rapidly adopted them in order to improve operational efficiency and customer experience in their retail shops. Marketing studies also address immersive marketing that employs these technologies in order to change ways of doing offline retail business. Even though there is much discussion concerning new trends, technologies, and marketing concepts, there is, as of yet, no investigation that comprehensively explains how they can be combined together seamlessly in the real world retail environment. This paper employs the term “smart store” to indicate retail stores equipped with these new technologies and modern marketing concepts. This paper aims to summarize discussions related to smart stores and their possible applications in a real business environment. Furthermore, we present a case study of a business that applies the smart store concept to its fashion retail shops in Korea.
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Deli-Gray, Zsuzsa, Tamás Matura, and Lászlo Árva. "Children entertainment in retail stores." International Journal of Retail & Distribution Management 42, no. 11/12 (December 1, 2014): 1004–7. http://dx.doi.org/10.1108/ijrdm-10-2013-0184.
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Purpose – The purpose of this paper is to explore the theoretical background of the involvement and the entertainment of children of four to seven years of age in the purchase process at Hungarian retail stores. It also examines the practice of local and foreign retailers in Hungary. Design/methodology/approach – A review of literature is followed by the description of an exploratory study as well as its findings. The study contained two distinct phases: first 160 retail stores which were selling goods to children (exclusively or together with products for adults) were randomly selected and observed, and then 120 face-to-face or mini group interviews were made with Hungarian children. Findings – At the moment retail store managers in Hungary do not recognise that children can, and often do affect the length of time their parents spend in retail stores and that children also exert influence on their parents’ purchase decisions and behaviour. Retail store managers rarely provide any entertainment for children and involve them in the shopping experience and even when they do, they fail to do it in the right way. Also, store personnel do not have the right mentality towards children. The study also reveals that children do not wish to have sophisticated or expensive games during the purchase process, but instead would like to be actively involved in the shopping experience by completing little “missions” or “challenges”. Research limitations/implications – On the basis of the research results it becomes clear that creatively designed involvement and entertainment of children in retail stores would encourage families to spend more time spent in retail stores and may serve to increased sales. It would however presume collaboration between retail stores and the producers of toys and creative accessories. Originality/value – The paper aims to address the rarely and sporadically analysed question of how retail managers should entertain and involve young children in the process of shopping. The exploratory study sheds light on the big gap between what is offered by the retail management and what is expected by the young children during shopping in Hungary. It also points to the apparent lack of attention and awareness amongst retailers concerning the influence that children have on parents during the shopping process.
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Hagberg, Johan, Anna Jonsson, and Niklas Egels-Zandén. "Retail digitalization: Implications for physical stores." Journal of Retailing and Consumer Services 39 (November 2017): 264–69. http://dx.doi.org/10.1016/j.jretconser.2017.08.005.
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Arunraj, Nari Sivanandam, and Diane Ahrens. "Estimation of non-catastrophic weather impacts for retail industry." International Journal of Retail & Distribution Management 44, no. 7 (July 11, 2016): 731–53. http://dx.doi.org/10.1108/ijrdm-07-2015-0101.
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Purpose – Weather is often referred as an uncontrollable factor, which influences customer’s buying decisions and causes the demand to move in any direction. Such a risk usually leads to loss to industries. However, only few research studies about weather and retail shopping are available in literature. The purpose of this paper is to develop a model and to analyze the relationship between weather and retail shopping behavior (i.e. store traffic and sales). Design/methodology/approach – The data set for this research study is obtained from two food retail stores and a fashion retail store located in Lower Bavaria, Germany. All these three retail stores are in same geographical location. The weather data set was provided by a German weather service agency and is from a weather station nearer to the retail stores under study. The analysis for the study was drawn using multiple linear regression with autoregressive elements (MLR-AR). The estimated coefficients of weather variables using MLR-AR model represent corresponding weather impacts on the store traffic and the sales. Findings – The snowfall has a significant effect on the store traffic and the sales in both food and fashion retail stores. In food retail store, the risk due to snowfall varies depending on the location of stores. There are also significant lagging effects of snowfall in the fashion retail store. However, the rainfall has a significant effect only on the store traffic in the food retail stores. In addition to these effects, the sales in the fashion retail store are highly affected by the temperature deviation. Research limitations/implications – Limitations in availability of data for the weather variables and other demand influencing factors (e.g. promotion, tourism, online shopping, demography of customers, etc.) may reduce efficiency of the proposed MLR-AR model. In spite of these limitations, this study can be able to quantify the effects of weather variables on the store traffic and the sales. Originality/value – This study contributes to the field of retail distribution by providing significant evidence of relationship between weather and retail business. Unlike previous studies, the proposed model tries to consider autocorrelation property, main and interaction effects between weather variables, temperature deviation and lagging effects of snowfall on the store traffic or the sales. The estimated weather impacts from this model can act as a reliable tool for retailers to explain the importance of different non-catastrophic weather events.
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Welte, Jean-Baptiste, Olivier Badot, and Patrick Hetzel. "The narrative strategies of retail spaces: a semio-ethnographic approach." European Journal of Marketing 55, no. 7 (March 10, 2021): 2012–36. http://dx.doi.org/10.1108/ejm-03-2019-0250.
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Purpose The purpose of this study is to understand how narratives are generated in stores. Design/methodology/approach The study design is based on ethnographies documented in 10 sports stores in the Paris region. The ethnographic method enables a precise and in situ observation of how narratives are structured. Narrative structures develop from the accommodation of the narratives specific to retailers and narratives specific to the customer. Findings The findings of this study identified four main narratives in retail spaces (the serial, the tale, the epic, the legend), each of which is distinguished by the commercial/non-commercial orientation of the narratives and by a superficial/in-depth modification of the narratives produced outside the store. These four narratives are characterized by the vendors’ roles and by the distinct interactions between customers and retail stores. Research limitations/implications The originality of this study is to propose a narrative framework for retail structures. It illustrates the fact that the narrative is not solely a product of experiential marketing, but that it may be found in any retail store. From a practical point of view, it highlights other less costly experiential narrative strategies. Practical implications From a practical point of view, it highlights other less costly experiential narrative strategies. Originality/value The original value of this study is to apply structural semiotics to analyse narratives in the store.
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Mukaram, Mukaram, and Ira Siti Sarah. "Analisis Faktor Lingkungan Bisnis Ritel Berbasis Swalayan Pada Lab. Bisnis." Jurnal Riset Bisnis dan Investasi 2, no. 3 (March 15, 2017): 85. http://dx.doi.org/10.35697/jrbi.v2i3.95.
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Department of Business Administration has a business laboratory (Business Lab) that is based on the retail business concept. Until now, the profit per year earned by the Business Lab is still below the average of other retail store business in the same industry. The condition is suspected by less attention to stores environmental factors that have an impact on customer satisfaction. Competition among retail companies increasingly stringent push the owner to be more creative and innovative in creating marketing strategies. The retail business environment is one of the most important variables to be considered for the survival of a retail store. By knowing the dominant factors in the retail store environment variable, store management can make more appropriate marketing strategies to attract customers and increase customers satisfaction. This study aims to assess the environmental factors stores in Business Lab. The data collection is done by distributing 161 questionnaires to consumers of Business Lab. Data were analyzed using exploratory factor analysis (EFA). The result indicates there are three factors in the store's environment factors that need redefinition. First, the second factor was suggested to be renamed to promotions and convenience shopping after getting two new variables, namely direction and facilities. Secondly, the fourth factor is suggested to adjust its name to 'availability' as it contains two components, location and time of operation in the same factor. Third, the 'atmosphere of the shop' is divided into two different factors, namely 'convenience shopping' and 'storefront'.
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Gopalakrishnan, Sivasankari, and Delisia Matthews. "Collaborative consumption: a business model analysis of second-hand fashion." Journal of Fashion Marketing and Management: An International Journal 22, no. 3 (July 9, 2018): 354–68. http://dx.doi.org/10.1108/jfmm-05-2017-0049.
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Purpose The purpose of this paper is to analyze the business model of second-hand fashion stores and explore their challenges/opportunities and suggest potential strategies for second-hand fashion retail stores. Design/methodology/approach A qualitative research method using in-depth interviews of convenience sample of owners/store managers from within the USA was employed. Findings Contrasting the traditional retail stores, customers are the primary partners and suppliers of second-hand fashion stores. These stores retain minimal profits given a business model that typically involves sharing profits with customers. Cheaper price, thrill of finding great deals, value for brands and variety are the primary reasons mentioned by respondents for shopping at second-hand stores. Research limitations/implications Limitations include the use of a convenience sample of store owners/managers as well as the research is limited to women and children’s stores. Respondents of the study were from the same geographical region and the characteristics of the redistribution markets may vary in a different region. Practical implications As a means to foster textile waste reduction through second-hand clothing business, these stores could adopt innovative revenue streams, additional partnerships, and improved fashion and store appeal that may be effective in increasing profits and the number of customers. Originality/value This study is one of the early attempts to examine the business model of second-hand fashion stores, a form of collaborative consumption in the fashion context. The study contributes in promoting second-hand fashion stores as a sustainable business model in the fashion industry.
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Gajanova, Lubica, and Margareta Nadanyiova. "Reshaping of the retail environment due to internet as a global competitor." SHS Web of Conferences 74 (2020): 01005. http://dx.doi.org/10.1051/shsconf/20207401005.
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According to statistics, the number of Slovaks who shop over the Internet is increasing year by year. Compared to the surrounding countries, Slovaks are clearly the leaders in online shopping. Increasing popularity of customers in online shopping leads to a significant decline in number of retail stores. This is a consequence of global technological change. However, businesses and especially retailers themselves can benefit from technological advances in this case as well. All you have to do is choose the right marketing tool. Such tools are undoubtedly the tools of proximity marketing that are used as a communication channel in retail stores. In this paper, we focus on proximity marketing tools that provide a means of creating a personal relationship between a customer and a vendor at the time of physical purchase by a customer in a store. Its aim is to support and increase sales in retail stores, increase consumer satisfaction and build a positive brand image. The aim of the paper is to analyse the possibility of using proximity marketing for Slovak consumers as one of the possibilities of reshaping of the retail environment. This analysis will be realized from demographic and also from psychographic point of view.
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Shweta Roy, Himanshu Gulati,. "ANALYSIS OF SENSORY MARKETING ON CONSUMERS AT RETAIL STORES." INFORMATION TECHNOLOGY IN INDUSTRY 9, no. 1 (March 10, 2021): 736–44. http://dx.doi.org/10.17762/itii.v9i1.194.
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In order to be forever etched in the minds of customers, Retail Store owners use Sensory Marketing techniques to provide a holistic experience to them at stores. How much a product or service is perceived by a customer is referred to as a sensory experience. The experience of a customer in a store has a huge impact on their buying decision and the image that the customer has of the company. In order to provide an experience that stays with the customers, retailers use techniques to influence the sensory experience of customers in a store. These experiences are results of external stimuli to our senses of touch, taste, sight, smell and hearing. This paper aims to study the factors that impact the holistic experience of consumers at a store. It aims to understand which sensory experience is of utmost importance to a customer in terms of providing a holistic sensory experience. An effort is also done to identify and assess the holistic sensory experience of Indian retail industry customers, as well as to determine their understanding of sensory marketing strategies used in such retail shops.
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Begay, Cynthia, Claradina Soto, Lourdes Baezconde-Garbanati, Rosa Barahona, Yaneth L. Rodriguez, Jennifer B. Unger, and Sabrina L. Smiley. "Cigarette and E-Cigarette Retail Marketing on and Near California Tribal Lands." Health Promotion Practice 21, no. 1_suppl (January 2020): 18S—26S. http://dx.doi.org/10.1177/1524839919883254.
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Introduction. Retail settings are major channels for the tobacco industry to market commercial tobacco products. However, few studies have examined marketing strategies on Tribal lands. The resulting evidence is important, especially given that American Indian/Alaska Native (AI/AN) youth and adults have the highest smoking prevalence of any racial/ethnic group in the United States. In this study, we examined cigarette, e-cigarette, and vape/vaporizer availability, advertising, and price-reducing promotions in retail settings on and within a 1-mile radius of Tribal lands in California. Method. Trained AI/AN community health representatives (n = 8) conducted store observations (n = 96) using a checklist adapted from the Standardized Tobacco Assessment for Retail Settings observation tool. Chi-square analyses were performed to look for potential differences in availability, exterior advertising, and price promotions for cigarettes, e-cigarettes, and vapes between stores. Results. All stores sold cigarettes and over 95% sold menthol cigarettes. Nearly 25% of stores on Tribal lands were located inside a casino, and 40.4% of stores on Tribal lands offered a Tribal member discount. Stores within a 1-mile radius of Tribal lands sold significantly (p < .01) more e-cigarettes (69.8%), including flavored e-cigarettes (53.4%), compared to stores on Tribal lands (37.7% and 28.3%, respectively). Price promotions for cigarettes were significantly (p < .01) more common in stores located within a 1-mile radius of Tribal lands (46.5%) than stores on Tribal lands (22.6%). Discussion. To our knowledge, this study is the first to use store observations to examine cigarette and e-cigarette availability, advertising, and price promotions in retail settings on and near California Tribal lands. We recommend future studies build on our initial efforts to take an AI/AN Tribal community-engaged approach in assessing and documenting tobacco marketing practices on and near Tribal lands. Tribal governments can consider tobacco policies to help reduce smoking disparities and advance health equity for their communities.
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Hove-Sibanda, Progress, Marumo Motshidisi, and Paul Agu Igwe. "Supply chain risks, technological and digital challenges facing grocery retailers in South Africa." Journal of Enterprising Communities: People and Places in the Global Economy 15, no. 2 (March 5, 2021): 228–45. http://dx.doi.org/10.1108/jec-05-2020-0104.
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Purpose The purpose of this paper is to examine the risks, innovations and technological enablers or barriers to the efficiency of the supply chain risk management (SCRM) implementation in the retail sector of South Africa. Design/methodology/approach This study applied a qualitative research approach by conducting interviews with grocery retail store managers. Through convenience sampling, 12 representatives from 12 stores (1 representative per store was interviewed at each of the 12 stores) were interviewed. Findings This study mainly found that most of the grocery retail stores experience late deliveries, damaged stock, theft, high fuel costs and expired stock from their respective suppliers. It was found that firms are faced with similar supply chain risks. In addition, innovations and technologies such as the internet of things (IoT) and social media are making an impact in wider industrial change. Practical implications Adaptation of efficient and effective SCRM has had implications for practice related to improvements in the retail stores’ supply chain, the profitability of retail stores, marketing, promotions and consumer experiences. Originality/value This study is unique as it provides new insight into variables that affects the quality of service in the retail sector; customer service in the retail sector; innovations and technology help mitigate SCRM experienced in the retail sector from a developing country perspective.
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Mathers, Annalise, Robert Schwartz, Shawn O’Connor, Michael Fung, and Lori Diemert. "Marketing IQOS in a dark market." Tobacco Control 28, no. 2 (May 3, 2018): 237–38. http://dx.doi.org/10.1136/tobaccocontrol-2017-054216.
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IntroductionPhillip Morris International (PMI) is pushing hard to promote IQOS heat-not-burn cigarettes in Ontario, Canada. Canada regulates IQOS as a tobacco product so that the robust tobacco marketing ban creates challenges to its promotion.MethodsWe collected data on IQOS promotion in 49 retail outlets, and through interviews with clerks and observations outside an IQOS store.ResultsThe dominant marketing channel is the visible availability of IQOS in a large number of tobacco retail outlets—1029 across Ontario. Several stores display the price of ‘heated tobacco’ on one of three price signs which are permitted despite Ontario’s total display ban. IQOS boutique stores are the locus of aggressive promotion including exchanging a pack of cigarettes or lighter for an IQOS device, launch parties, ‘meet and greet’ lunches and after-hour events. Outside the store, promotion includes a prominent IQOS sign, a sandwich board sign reading ‘Building a Smoke-Free Future’ and sales representatives regularly smoking IQOS. Membership services: Upon acquiring an IQOS device one can register to access the IQOS website store5 and receive customer support services, a map of retail locations and a product catalogue. Members receive regular email invitations to complete surveys with opportunities to win prizes.ConclusionsThese promotion activities have undoubtedly made substantial numbers of Ontarians aware of IQOS. Yet, the government has not provided guidance as to absolute and relative potential harms. Our observations of tactics to promote a new tobacco product in a dark market may inform government regulatory policy and non-governmental organisation efforts wherever heat-not-burn products are introduced.
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Wang, Yusong, David R. Bell, and V. Padmanabhan. "Manufacturer-owned retail stores." Marketing Letters 20, no. 2 (January 3, 2009): 107–24. http://dx.doi.org/10.1007/s11002-008-9054-1.
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Kumar Velayudhan, Sanal. "Outshopping in rural periodic markets: a retailing opportunity." International Journal of Retail & Distribution Management 42, no. 2 (March 4, 2014): 151–67. http://dx.doi.org/10.1108/ijrdm-07-2013-0136.
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Purpose – The study seeks to understand the influences on the prevalence of rural retailing institution of periodic markets. It examines the influence of access to and population of the location on the performance of periodic markets and their effect on the competition between periodic markets and local rural retail stores. Design/methodology/approach – Simultaneous cross-sectional study on census data is used to understand changes in performance of periodic markets in the context of growth in retail stores. Findings – The superior performance of local retail shop compared to outshopping in periodic markets is contrary to observation in literature developed in the context of urban outshopping. Practical implications – Retail chains need to develop a separate program for location of outlets that serve rural areas as access influences retail performance. In rural areas marketers can use traditional periodic markets in addition to conventional retail store given the limited inter-format retail competition. Originality/value – This is one of the few studies to explicitly examine periodic markets as a retail format. Outshopping is studied in the context of growth in local retail stores unlike earlier studies in the urban context where the local stores exhibit reduced sales.
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Izogo, Ernest Emeka, Ike-Elechi Ogba, and Kenneth Chukwuma Nwekpa. "Correlates of the determinants of relationship marketing in the retail sector: the Nigerian case." African Journal of Economic and Management Studies 7, no. 1 (March 14, 2016): 30–53. http://dx.doi.org/10.1108/ajems-04-2014-0023.
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Purpose – The purpose of this paper is to explore the linkages between the determinants of relationship marketing and the behavioural component of these determinants within a non-Western retail stores setting. Design/methodology/approach – A quantitative approach was employed, using 19-item, seven-point Likert scaled questionnaire administered to 350 participants with 67 per cent usable response rate. Data was analysed using exploratory factor analysis, Cronbach’s α internal consistency; correlation analysis and One-Way Analysis of Variance test. Findings – Trust-Quality services emerged as the most outstanding determinant of relationship marketing within the retail stores context followed by relational orientation, commitment and proximity. Quality services were found to have the most significant positive impact on trust whereas trust was found to have a strong positive impact on commitment. Relational orientation was found to have a strong positive impact on trust, commitment and quality services but proximity was found to be a docile factor determining commitment and relational orientation. Finally, consumers were identified as being more relationally oriented than retailers and all categories of consumers can be served with same blend of relationship marketing strategies. Research limitations/implications – Since findings could not be generalized across other sectors and regions, guides for testing the proposed research model are put forward. Practical implications – Relationship marketing implementation within the context of retail stores will be more successful if based on delivery of quality services. Consumers are also more likely to patronize closer than distant retail stores. As such, even if retail firms build strong trust, commitment and relational orientation with customers through quality services, consumers will still patronize stores that are closer to them more than stores in distant locations. Siting retail stores in locations with the largest pool of customers’ is therefore central to enhancing retail stores performance. All categories of customers could be served with same stream of relationship marketing strategies because designing different schemes of relationship marketing programmes for different customer categories were found to be counter-productive. Originality/value – This paper identified 16 attributes that are important to consumers under four dimensions: Trust-Quality services, relational orientation, commitment and proximity within the retail stores context. The findings are acknowledged to be unique because they emerged from a largely under-researched collectivistic emerging market where relationship marketing formation is key.
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Grigsby-Toussaint, Diana S., and Mary R. Rooney. "Food Marketing Targeting Youth and Families: What Do We Know about Stores Where Moms Actually Shop?" Journal of Environmental and Public Health 2013 (2013): 1–8. http://dx.doi.org/10.1155/2013/674181.
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Although efforts are underway to examine marketing that targets the youth and families in the retail food store environment, few studies have specifically focused on stores that families identify as their primary sites for food shopping. Between November 2011 and April 2012, we examined the frequency and types of marketing techniques of 114 packaged and nonpackaged items in 24 food stores that mothers of young children in Champaign County, IL, said they commonly frequented. Chi-square tests were used to determine whether significant differences existed between items with regard to marketing by store type, store food-assistance-program acceptance (i.e., WIC), and claims. Overall, stores accepting WIC and convenience stores had higher frequencies of marketing compared to non-WIC and grocery stores. Fruits and vegetables had the lowest frequency of any marketing claim, while salty snacks and soda had the highest frequency of marketing claims. Nutrition claims were the most common across all items, followed by taste, suggested use, fun, and convenience. Television tie-ins and cartoons were observed more often than movie tie-ins and giveaways. Our results suggest an opportunity to promote healthful items more efficiently by focusing efforts on stores where mothers actually shop.
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Kashif, Muhammad, and Mohsin Abdul Rehman. "Expected service quality of utility stores in Pakistan." International Journal of Quality and Service Sciences 6, no. 4 (November 17, 2014): 309–25. http://dx.doi.org/10.1108/ijqss-04-2013-0023.
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Purpose – The purpose of this study is to present the Generation X and Generation Y customers’ expectations of utility retail stores in an Asian setting of Pakistan Research studies that advocate a cross-generational perspective to retail service quality have been limited. Design/methodology/approach – Sketching through a naturalistic paradigm, data for this exploratory study is collected from 80 retail shoppers through face-to-face interviews. The data is noted, coded and presented through the genre of service marketing mix theory. Findings – There are significant differences with regards to variety of products offered and time consumed during shopping have been found between generational cohorts belonging to Generation X and Generation Y customers. However, there are a few similarities noted between the two types of customers that challenge the traditional perspective of retail service marketing mix theory. Originality/value – The study is an original contribution towards explaining the retail service quality construct from cross-generational marketing perspective. Pragmatically, the utility stores have never been the subject matter for service quality studies in countries such as Pakistan.
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Sachdeva, Ishita, and Suhsma Goel. "Retail store environment and customer experience: a paradigm." Journal of Fashion Marketing and Management 19, no. 3 (July 13, 2015): 290–98. http://dx.doi.org/10.1108/jfmm-03-2015-0021.
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Purpose – The current context of retail is extremely challenging. Retail environments are pushing consumers to appreciate hedonic aspects of consumption. Retailers are finding new ways to offer customers something unique or special in order to encourage traffic to physical stores. People like to touch, feel, smell, taste, inspect, test and try on. It is a holistic approach that involves both emotional and rational triggers (Meyer, 2006, p. 1). The paper aims to discuss these issues. Design/methodology/approach – The basic proposition is that a shopper’s behavior is influenced by the environment. The environment (store) influences a shopper’s emotions and mood, which in turn influence the shopper’s behavior (Ebster and Garaus, 2011, p. 108). Mehrabian found a significant amount of research to back Holbrook’s findings that “emotion is a key link in the shopping experience” determining that consumers’ reactions within stores are based on their emotional states, which are stimulated by store designs (Mehrabian, 1977). Findings – It is important to focus on engaging the customer both emotionally and behaviorally, which means that the communication on social media and physical retail stores should both excel in emotional appeal, and encourage various forms of interaction with the brand. Increasingly, success at retail is less about what the retailer has to sell and more about how they sell it. This is the new experiential paradigm shift in shopping. This will become even more critical in the future as success at retail will continue to shift toward how well retailers play to the emotions, psychology and feelings of the shopper (Danziger, 2006, p. 17). The need whether utilitarian or hedonic carries them to the store but emotions make them stay and shop. Originality/value – Both utilitarian and hedonic experiences – whether they are derived from consuming products or total experience, including products, people, places and the environment – contribute in differing degrees, to the overall experience of consumption.
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Gopalan, Rema, Sreekumar ., and Biswajit Satpathy. "Evaluation of retail service quality – a fuzzy AHP approach." Benchmarking: An International Journal 22, no. 6 (August 3, 2015): 1058–80. http://dx.doi.org/10.1108/bij-05-2013-0052.
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Purpose – With the growing importance of service quality in Indian retail, it becomes critical for the retailers to identify the appropriate dimensions for their retail stores. In the process of evaluating service quality the decision maker is often faced with ambiguities due to the imprecise information gained from the respondents. The purpose of this paper is to present an integrated fuzzy (fuzzy analytic hierarchy process (FAHP) approach to help the decision makers/retailers in practicing and judging the priorities of service quality strategies and accordingly benchmarking retail stores in Indian retail environment. Design/methodology/approach – The study incorporated the five basic dimensions of Retail Service Quality Scale proposed by Dabholkar et al. (1996) and the FAHP approach to three leading apparel retail stores of a major city (Rourkela) of Orissa (an Indian state located in eastern part of the country) to determine the weights of criteria and sub-criteria of retail service quality. Findings – The study identified that the dimensions, namely, personal interaction, physical aspects, reliability and policy are perceived as important by the Indian consumers. Merchandise and the store’s willingness to handle returns and exchanges emerge as the most influencing variable affecting the overall service quality of the store. Research limitations/implications – The study was restricted to a major city of Orissa and to three apparel stores. The results obtained may not be extrapolated to the country as a whole. The authors believe that the integrated approach of FAHP could be used by a variety of service industries to evaluate the service quality. The study did not investigate switching behavior among the respondents as they had been visiting all the three apparel stores during the preceding months. Practical implications – The integrated approach of FAHP makes an empirical contribution to the service quality and retail marketing literature by overcoming the uncertainty of concepts those are associated with human beings’ subjective judgments. Social implications – The retailer can improve the quality of service provided by them based on the parameters important in Indian context, which will lead to higher customer satisfaction. Originality/value – This paper can help the retail service providers to identify which of the retail service quality dimensions requires much attention to create sustainable competitive advantage.
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Heroux, Lise. "A Longitudinal Study of American and Canadian Convenience Store Marketing Strategies." International Business Research 13, no. 8 (July 21, 2020): 66. http://dx.doi.org/10.5539/ibr.v13n8p66.
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Convenience stores are part of the Canadian and American landscape. Consumers depend on them for fuel, coffee, tobacco, snacks, fast-food, bathrooms, and more. Convenience stores account for more than one third of the retail brick-and-mortar sales. Yet, there is a paucity of marketing research on this retail format. The present study examines the marketing strategies of convenience stores in 2008 and 2018, assessing the changes in strategy over a decade in the U.S. and Canada. The findings indicate that convenience stores in both regions have been able to offer products and services that will bring about repeat sales and increase their profitability. Convenience stores offer customers time saving while providing what they value most: fast service, expedient locations, quality customer service and an adapted marketing mix. Although there were more similarities than differences in marketing strategies in both regions, Quebec convenience stores were the most effective in implementing their marketing mix and adapting their strategy. Implications for convenience stores are discussed.
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Webber, Cleber da Costa, Jorge Oneide Sausen, Kenny Basso, and Claudionor Guedes Laimer. "Remodelling the retail store for better sales performance." International Journal of Retail & Distribution Management 46, no. 11/12 (December 10, 2018): 1041–55. http://dx.doi.org/10.1108/ijrdm-08-2017-0162.
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PurposeThe purpose of this paper is to demonstrate the relationship between strategic remodelling of the retail store and the performance of companies in the retail sector.Design/methodology/approachThe method used was a quantitative and descriptive survey of 93 cases from a sample of 329 retail stores from three chains that had remodelled some of their retail stores.FindingsThe results showed that strategic remodelling improved the performance of the stores surveyed, demonstrating the importance of retail store management as a strategic resource that can improve performance and competitiveness. Applying the balanced scorecard (BSC) perspectives, the retail store strategies had a greater influence on the dimension of internal processes than on other dimensions. Specifically, lighting is the redesign strategy that provides the best performance result.Practical implicationsThe findings offer support to managers who are considering modifications to the retail store. Decisions about strategies related to external visual communication, internal layout, internal visual communication, fixtures, painting of the store, lighting, location of the store and visual merchandising can make a difference in the pursuit for better performance across a range of dimensions.Originality/valueThis paper contributes to both the retail strategy and marketing literature by evidencing the link between specific retail remodelling strategies and performance using the BSC dimensions.
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Kim, Youn-Kyung, Sejin Ha, and Soo-Hee Park. "Competitive analyses for men’s clothing retailers: segmentation and positioning." International Journal of Retail & Distribution Management 47, no. 12 (December 9, 2019): 1266–82. http://dx.doi.org/10.1108/ijrdm-08-2018-0172.
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Purpose The purpose of this paper is to identify men’s clothing market segments based on store types and generational cohorts and the retail attributes. Design/methodology/approach A total of 2,808 US male consumer data from Predictive Analytics survey were analyzed with correspondence analysis (CA) (to identify segments based on store types and generations), general linear model (GLM) (to determine what retail attributes were important to target each segment) and a Rasch tree model (to test items of each factor in their relative importance). Findings The CA produced three segments: Segment 1 (Gen Y male consumers who frequently shop at specialty stores), Segment 2 (Gen X males who frequently shop at discount stores and online stores) and Segment 3 (Baby Boomers and Seniors who frequently shop at department stores). GLM shows that fundamentals were important to all segments; experiential was most important to Segment 1, while promotion was most important to Segment 3. Rasch tree analysis provided specific information on retail attributes for each store type and each generation. Research limitations/implications Future research could employ both the importance and performance of retail attributes that are measured on a rating scale to understand consumers’ attitudes toward each retail format. Practical implications This study provided men’s clothing retailers with current insights into the male consumer segments based upon generational cohorts and store types from which they can better develop appropriate positioning strategies to satisfy the needs of each segment. Originality/value This study addressed the men’s clothing market, a growing but largely ignored market in the clothing industry and the retail literature.
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Rukuni, Tarisai Fritz, Grant Shaw, Yumesan Chetty, Petunia Kgama, Pebetse Kekana, and Kyle Rogers. "Viral Marketing Strategies and Customer Buying Behavioural Intentions at Retail Store in Johannesburg." Business Management and Strategy 8, no. 1 (May 15, 2017): 59. http://dx.doi.org/10.5296/bms.v8i1.10676.
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The advent of viral marketing in South Africa has been supply focused and retail operators did not realise the importance of including customers’ views during the creation of viral marketing strategies. Failure of these stores to incorporate customers’ views during the crafting of viral marketing strategies, leads to ineffective viral advertising campaigns, product boycott and decrease in sales. Given the constant change in consumer needs and expectations, an understanding of customers’ opinions towards viral marketing strategies adopted by a retail store in Johannesburg, has become a remarkable strategy to gain a competitive advantage. For that reason, it is important for retail stores to understand their customers’ perceptions of viral marketing strategies. Based on this background, the purpose of this study was twofold: i) to assess customers’ perceptions of viral marketing strategies, and ii) investigate how viral marketing strategies influence customers’ buying behavioural intentions. A descriptive case study approach was conducted. A quantitative methodology, through which a structured questionnaire was also used to collect data from a sample of at least 172 customers at outlets of a retail store in Johannesburg. SPSS was utilised to conduct descriptive and multivariate analyses including factor analysis, correlations, and regression analyses. Results indicated that customers had negative perceptions towards viral marketing strategies tested. In addition, all the four predictor variables (informativeness, entertainment, irritation and source credibility) were found to be positively correlated to customer buying behavioural intentions. Recommendations and gaps for further research are also presented within the context of viral marketing theory.
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Krasonikolakis, Ioannis, Adam Vrechopoulos, Athanasia Pouloudi, and Sergios Dimitriadis. "Store layout effects on consumer behavior in 3D online stores." European Journal of Marketing 52, no. 5/6 (May 14, 2018): 1223–56. http://dx.doi.org/10.1108/ejm-03-2015-0183.
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PurposePositioned in the e-retailing field, this study aims to investigate the effect of the retail store’s atmosphere on consumer behavior in 3D online shopping environments, focusing on store layout as a critical influential factor.Design/methodology/approachThe research uses a mixed research method approach that includes two complementary studies. First, a three-round Delphi study with domain experts is used to develop a store layout classification scheme (Study 1), resulting in five distinct types of store layout. Subsequently, 3D online retail stores that use the five layouts are designed and developed. These serve as treatments of a laboratory experimental design, which is used to assess layout impact on a number of attitudinal and behavioral variables (Study 2).FindingsFive distinct types of store layout have been identified in Study 1, and their distinctive features are presented. The findings of Study 2 indicate that online shopping enjoyment, entertainment and ease of navigation are influenced by the store layout types of 3D online environments. Specifically, the “avant-garde” layout type facilitates the ease of navigation of customers in the store and provides a superior online customer experience. The “warehouse”’ adopts long aisles for the display of products, which simplifies the comparison of products, whereas the “boutique” layout was found to be the best in terms of shopping enjoyment and entertainment. The “department” layout shares many common characteristics with traditional department stores, providing an entertaining and enjoyable store, whereas the “pragmatic” layout emphasizes low system requirements.Practical implicationsThe paper presents characteristics that make store layouts effective for different aspects of online customers’ experience and identifies opportunities that 3D online store designers and retailers can explore for the provision of enhanced, customized services to online customers.Originality/valueThis paper examines recent technological developments in store design and visual merchandising. It identifies five layout types of 3D online stores, which are different from those of brick–and–mortar and 2D online stores, and investigates their impact on consumer behavior. Further, the paper examines how each layout type influences online shopping enjoyment, entertainment, ease of navigation, online customer experience and, in turn, purchase and word-of-mouth intentions. Finally, the paper examines the moderating role of telepresence. Individuals with high sense of telepresence conceive 3D environments as “real” and are more concerned about the attributes that trigger the sense of enjoyment they experience while browsing.
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Gorji, Mohammadbagher, Louise Grimmer, Martin Grimmer, and Sahar Siami. "Retail store environment, store attachment and customer citizenship behaviour." International Journal of Retail & Distribution Management 49, no. 9 (March 18, 2021): 1330–47. http://dx.doi.org/10.1108/ijrdm-10-2020-0438.
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PurposeThe purpose of this study is to investigate the impact of physical and social retail store environment, referred to as “storescape”, retail store attachment and employee citizenship behaviour towards customers on customer citizenship behaviour.Design/methodology/approachThe research employed a descriptive quantitative, cross-sectional design with a self-administered survey. Data were collected through an online research panel provider from 415 customers of department and discount department stores in Australia.FindingsThe findings show social storescape predicts customer citizenship behaviour directly, and that store attachment mediates the effect of both physical and social storescape on this behaviour. Employee citizenship behaviour towards customers was found to moderate the effect of storescape on customer citizenship behaviour. In addition, the effect of both positive physical and social storescape was found to be greater in discount department stores than department stores.Practical implicationsIn addition to highlighting the factors that drive customer citizenship behaviour, the study shows that storescape factors and their effect vary for department stores versus discount department stores.Originality/valueThis study shows the effect of storescape on customer citizenship behaviour. Drawing on resource exchange theory, this study is the first-known to identify storescape as both physical and social resources which can influence retail store attachment and customer citizenship behaviour. The study provides new insights into the differential effect of storescape in department versus discount department stores in motivating customers to engage in citizenship behaviour. Further, the study makes an important contribution by demonstrating the moderating role of employee citizenship behaviour towards customers.
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Furnelli, Anthony. "Amazon Go convenience stores: skip the lines." CASE Journal 17, no. 3 (June 29, 2021): 320–32. http://dx.doi.org/10.1108/tcj-11-2020-0165.
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Theoretical basis This compact case study uses the marketing mix (product, price, place and promotion) and customer segmentation/targeting as theoretical platforms for the Amazon Go business concept. It reinforces the idea that these are important aspects in developing a successful marketing strategy especially when they are aligned with the core competencies of a firm. Additional concepts include localization strategy, loyalty and Maslow’s hierarchy. Localization focuses on merchandising and local partnerships. Customer loyalty is discussed in the context of loyalty programs and consumer trust. Maslow’s hierarchy is used as a way to connect the pandemic and safety concerns to the offline retail experience. Research methodology This case was developed from secondary sources readily available in the public domain including websites, news articles and social media sites. This case has been taught in undergraduate marketing management courses. Case overview/synopsis In 2018, Amazon opened high tech convenience stores across a number of metropolitan cities in the USA offering a checkout-free experience for customers. This case evaluates the marketing aspects of the move including industry structure, store format and customer loyalty. The underlying question is how will Amazon, the company that pioneered online shopping, perform in an offline retail marketplace that is highly competitive? Will Amazon be able to leverage its massive technology power and shake up offline retail? Will changing market forces caused by the pandemic reshape retail as we know it? Complexity academic level This case should be used in a marketing management course or a retailing course for undergraduate students. Applicable concepts include competitive advantage, marketing mix, customer loyalty and retailing in a digital world. This case could also be used to discuss or compare the differences between online and offline brand leadership.
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Egan-Wyer, Carys Jane, Steve Burt, Jens Hultman, Ulf Johansson, Alice Beckman, and Clara Michélsen. "Ease or excitement? Exploring how concept stores contribute to a retail portfolio." International Journal of Retail & Distribution Management 49, no. 7 (May 31, 2021): 1025–44. http://dx.doi.org/10.1108/ijrdm-10-2020-0407.
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PurposeThe study aims to explore how concept stores (theoretically) differ from other experience-based retail formats, and hence, how they (practically) contribute to a diversified retail store portfolio.Design/methodology/approachCase study based on semi-structured, qualitative interviews with seven IKEA retail managers, three industry experts and 26 customers of IKEA concept stores in London and Stockholm.FindingsThe concept store represents a conceptual departure from other experiential store formats. It is neither fully experiential in the sense that it is not only about marketing communications nor is it sales or profit-focused. Its aim is to be an accessible touchpoint that reduces friction on a diversified customer journey with its value to the retail portfolio being that it attracts new and latent customers, mitigates existing inhibiting factors and drives them to other touchpoints.Research limitations/implicationsIdeas about the different characteristics of new store formats and their potential to shape the customer experience are extended. New formats reflect innovation in retailing and are part of a retail portfolio which generates different customer expectations and determinants from traditional store formats which provide the customers' existing reference point.Practical implicationsThe contributions of new formats should be evaluated in light of other existing formats in the portfolio and not isolated. This is particularly true when considering format cannibalisation and the potentially extended customer journey that arises when customers use traditional format stores and new concept format stores simultaneously.Originality/valuePrevious research, using sales metrics and market-based results as performance determinants, suggests negative outcomes for format diversification. Our study suggests that the contributions of the concept store format should be viewed from an overall customer journey perspective and the “performance” of different format based touchpoints are not best captured through traditional sales evaluation methods.
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Hagberg, Johan, Hans Kjellberg, and Franck Cochoy. "The Role of Market Devices for Price and Loyalty Strategies in 20th Century U.S. Grocery Stores." Journal of Macromarketing 40, no. 2 (January 3, 2020): 201–20. http://dx.doi.org/10.1177/0276146719897366.
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This paper explores the competitive dynamics of technical innovations and retailer strategies through a historical study of the role of market devices in contributing to price and loyalty competition strategies in the US grocery retail market during the 20th century. Our findings show that recurrent shifts between emphasizing price and using various customer loyalty arrangements were closely linked to, and supported by, the introduction of seemingly mundane technical devices. Our analysis of retailer competition incorporates the role of technical innovations as endogenous to retail dynamics, which is important to understand historical development, but also highly relevant for contemporary analyses given the current proliferation of digital devices within retailing.
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Pires, Maria, Joaquim Pratas, Jorge Liz, and Pedro Amorim. "A framework for designing backroom areas in grocery stores." International Journal of Retail & Distribution Management 45, no. 3 (March 13, 2017): 230–52. http://dx.doi.org/10.1108/ijrdm-01-2016-0004.
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Purpose The design of retail backroom storage areas has great impact on in-store operations, customer service level and on store life-cycle costs. Moreover, backroom storage in modern retail grocery stores is critical to several functions, such as acting as a buffer against strong demand lifts yielded by an ever-increasing promotional activity, stocking seasonal peak demand and accommodating e-commerce activities. The purpose of this paper is to propose a framework to design retail backroom storage area. Furthermore, the authors aim to draw attention to the lack of literature on this topic, while clarifying the relationship between this promising research stream and the considerable body of research regarding the design and operations of conventional warehouses, as well as retail in-store operations. Design/methodology/approach The key literature on backrooms, grocery retail, in-store operations, warehouse design and operations was reviewed. This allowed an understanding of the gap in the literature regarding the design of backrooms. Moreover, a case study methodological approach was conducted in a Portuguese retailer to extend the literature review. Findings Despite having functions similar to conventional warehouses, backroom storage facilities have particularities that deserve a distinct analysis. Thus, the authors stress these differences and demonstrate how they influence the development of a novel backroom design framework. Originality/value This paper fills a gap by proposing a framework to design backroom areas. Furthermore, this research may help practitioners to better design backroom areas, since this process currently lacks a formal and standardized procedure.
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Prakash, Gyan, Abhinav Vohra, and Sangeeta Sahney. "The voice of the customer in the design of organized retail stores." Emerald Emerging Markets Case Studies 5, no. 6 (October 14, 2015): 1–7. http://dx.doi.org/10.1108/eemcs-10-2014-0261.
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Subject area Marketing, retail. Study level/applicability The case study is specific to the marketing demographics of Indian shoppers with respect to organized retail stores, and therefore, the inter-relationships between various design elements and the relative importance of certain parameters discussed in the text may not follow the same pattern elsewhere in the world. Case overview The case emulates the real-life situation of an organized retail store, Super Mart, to understand the inculcation of voice of the customer in the design of organized retail stores in India. It gives insights about factors which influence the shopping intent of customers while giving information about the inter-relationships among various design characteristics. It also gives an idea about inter-dependence between design characteristics and customer requirements. This is followed by certain questions, the responses to which can be interpreted from the text and the data provided therein. Expected learning outcomes The case aims to educate its audience about the following aspects of organized retail business: factors influencing offline shopping intent of customers; relative order of importance of customer requirements with respect to organized retail stores; inter-relationships between various design elements; and future trends in the organized retail space. Such a knowledge would help hone the skills of the next generation of business leaders in the retail space. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.
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Xavier, José Manuel, Victor Manuel Moutinho, and Antonio Carrizo Moreira. "Efficiency and convergence analysis in a women’s clothing retail store chain." International Journal of Retail & Distribution Management 43, no. 9 (September 14, 2015): 796–814. http://dx.doi.org/10.1108/ijrdm-06-2014-0077.
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Purpose – The purpose of this paper is to estimate retailing efficiency in a 26-store women clothing retail chain and to decompose it in several measures in order to contribute to the performance improvement of this retail service firm, as well as to compare the efficiency of the different decision making units. Design/methodology/approach – This paper uses the following measures to estimate efficiency: sigma convergence analysis; efficiency analysis; technical efficiency (TE) analysis; pure technical efficiency (PTE) analysis and scale efficiency (SE) analysis for a set of 26 stores of a women retail service brand operating in Portugal. A cross-section input-oriented data envelopment analysis (DEA) is used to analyse quarterly data sets from 2010 to 2013. Findings – The results show that costs with personnel are slightly increasing when analysed using the sigma convergence method, although there are some geographical differences. Moreover, it is possible to witness that the retail store chain’s TE diminishes as the operations outputs do not grow as fast as input savings. On the other hand, there are no SE problems as the levels of SE are larger than pure efficiency levels. Research limitations/implications – The main limitation of the study stems from the fact that the analysis is based on a simple retail chain, which makes it a single case study. Therefore, the generalisation of the conclusions for other firms or for other periods of analysis should be made cautiously. Practical implications – It is shown that some stores have a good TE and other stores have some SE advantage. As such, it is possible to select some stores as benchmarks to deploy internal efficiency throughout the retail chain. Originality/value – The contribution of this paper is based on the application of the sigma conversion and DEA techniques to evaluate efficiency in retail service store.
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Yildirim, Kemal, Kubulay Cagatay, and Mehmet Lütfi Hidayetoğlu. "The effect of age, gender and education level on customer evaluations of retail furniture store atmospheric attributes." International Journal of Retail & Distribution Management 43, no. 8 (August 10, 2015): 712–26. http://dx.doi.org/10.1108/ijrdm-01-2013-0034.
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Purpose – The purpose of this paper is to ascertain the effect of age, gender and education level on customer evaluations of store atmospheric attributes (colour, lighting type, musical genre/tempo/volume, circulation area, lighting, climatic conditions, ambient scent and cleanliness) in the context of retail furniture stores. Design/methodology/approach – To that end, a questionnaire was administered to 273 customers who shopped at furniture stores in the Siteler district of Ankara. The reliability coefficients of the data were defined based on their percentage values. Then, to examine the effect of age, gender and education level on customer evaluations of store atmospheric attributes, the appropriate χ2 analysis was applied. Findings – Significant differences in customer evaluations of store atmospheric attributes emerged based on age, gender and education level. Based on those results, certain store atmospheric attributes (colour, lighting type, musical genre/tempo/volume) preferred by customers were suggested to enhance the design of furniture stores. In addition, the store’s circulation area, lighting, climatic conditions, ambient scent and cleanliness were found to have a significant impact on the duration of customer visits to furniture stores. Originality/value – The study scientifically assessed the effects of age, gender and education on the perceptions of customers in terms of ambient atmosphere. Application of these findings to store design should have positive effects on the willingness of customers to remain in the store and should positively affect their shopping decisions.
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Willans, John. "Department stores: An enduring retail format." Journal of Fashion Marketing and Management: An International Journal 1, no. 2 (January 1997): 145–49. http://dx.doi.org/10.1108/eb022495.
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Sung, Eunyoung (Christine), and Patricia Huddleston. "Department vs discount retail store patronage: effects of self-image congruence." Journal of Consumer Marketing 35, no. 1 (January 8, 2018): 64–78. http://dx.doi.org/10.1108/jcm-01-2016-1686.
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Purpose This paper explores the antecedents and consequences of consumers’ need for self-image congruence on their retail patronage of department (high-end) and discount (low-end) stores to purchase name-brand products in two product categories, apparel and home décor. It also compared online to offline shopping and considered two mediator variables, frugality and materialism. Design/methodology/approach The paper analyzed the hypothesized relationships using structural equation modeling (SEM) and MANOVA. Study 1 suggested the model using secondary data, and Study 2 measured and confirmed the relationships using scenario-based online survey data. An MANOVA test was used to compare the shopping behavior of consumers with high and low need for self-image congruence. Findings A strong causal link was found between concern with appearance and need for self-image congruence, and a positive relationship between need for self-image congruence and high- and low-end retail store patronage offline and online. While the group with high (vs low) need for self-image congruence was more likely to patronize department stores, unexpectedly, both the high and low self-image congruence groups were equally likely to shop at discount stores. Practical implications The findings suggest that marketing messages focusing on concern for appearance may succeed by tapping into consumers’ need for self-image congruence with brand product/retail store images. Results also showed that consumers with high self-image congruence often patronize discount retail stores, suggesting marketing opportunities for low-end retailers. Originality/value Because consumers with high need for self-image congruence patronize both department and discount stores, it is suggested that self-image congruity may be multi-dimensional. The current study is also the first to examine structural relationships to test patronage behavior between department and discount stores offline and online.
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Das, Gopal. "Impact of store attributes on consumer-based retailer equity." Journal of Fashion Marketing and Management 19, no. 2 (May 11, 2015): 188–204. http://dx.doi.org/10.1108/jfmm-11-2013-0124.
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Purpose – The purpose of this paper is to explore the impacts of store attributes on consumer-based retailer equity (CBRE) dimensions. Design/methodology/approach – A mall-intercept survey was undertaken using a systematic sampling of department store shoppers of age 18 years and above in Kolkata, a metropolitan city in India. A survey questionnaire was used to collect data from busy shopping malls or retail stores located in different places of Kolkata. The impact of store attributes on CBRE dimensions was explored using stepwise regression analysis. Findings – Results revealed that different sets of store attributes affect various CBRE dimensions differently. Originality/value – This paper is probably the first to explore the link between store attributes and CBRE dimensions in an Indian and department stores contexts.
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Dinh, Tram Thi Le, and Bao Quoc Truong-Dinh. "An Exploratory Research of Manufacturer-Retailer Collaboration in Shopper Marketing Strategy for Consumer Packaged Goods in Vietnam." International Journal of Social Sciences and Humanities Invention 5, no. 11 (November 30, 2018): 5082–89. http://dx.doi.org/10.18535/ijsshi/v5i11.04.
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The purpose of this paper is to explore the collaboration between manufacturer and retailer in shopper marketing strategy for consumer packaged goods (CPG) in Vietnam. The research integrates relevant theories of collaboration in shopper marketing and conducts empirical research through in-depth interviews with managers of CPG manufacturers and retailers of the traditional and modern channel systems. The results show the significant difference about shopper marketing activities and the collaboration between two channels (traditional and modern). The traditional retail system has limited resources and differences in objectives and viewpoints, so it is not willing to cooperate in the implementation of marketing programs in stores. In contrast, modern retailers such as supermarkets and convenience stores show a high commitment to closely working with manufacturers to launch marketing activities in stores.
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Srivastava, R. K. "Role of Music on Perceived Price in Retail Stores." Indian Journal of Marketing 43, no. 3 (March 24, 2013): 14. http://dx.doi.org/10.17010/ijom/2013/v43/i3/36367.
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Ratchford, Brian T. "Has the productivity of retail food stores really declined?" Journal of Retailing 79, no. 3 (January 2003): 171–82. http://dx.doi.org/10.1016/s0022-4359(03)00035-6.
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Pillai, Rajasshrie, Brijesh Sivathanu, and Yogesh K. Dwivedi. "Shopping intention at AI-powered automated retail stores (AIPARS)." Journal of Retailing and Consumer Services 57 (November 2020): 102207. http://dx.doi.org/10.1016/j.jretconser.2020.102207.
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Jones, Peter, Daphne Comfort, Colin Clarke‐Hill, and David Hillier. "Retail experience stores: experiencing the brand at first hand." Marketing Intelligence & Planning 28, no. 3 (May 11, 2010): 241–48. http://dx.doi.org/10.1108/02634501011041408.
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Gillison, Stephanie T., William Magnus Northington, and Sharon E. Beatty. "Understanding Customer Bargaining in Retail Stores: A Customer Perspective." Journal of Marketing Theory and Practice 22, no. 2 (April 2014): 151–68. http://dx.doi.org/10.2753/mtp1069-6679220210.
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Mafini, Chengedzai, and Manilall Dhurup. "Drivers Of Customer Loyalty In South African Retail Stores." Journal of Applied Business Research (JABR) 31, no. 4 (July 9, 2015): 1295. http://dx.doi.org/10.19030/jabr.v31i4.9317.
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There remains a need to provide empirically derived and updated information on the influence of store image factors on both the satisfaction as well as the loyalty of customers that is specifically customised to the South African context. This study examined the relationship between store image factors, store satisfaction and customer loyalty in the South African retail environment. The study tests a conceptual framework which links five store image factors; namely, sales assistance, store atmospherics, store appeal, promotion and store accessibility to store satisfaction and customer loyalty. A four section structured questionnaire was administered to a conveniently drawn sample of 489 apparel shoppers. Participants were recruited at three shopping malls located in Gauteng Province, South Africa. Data analysis was conducted using the Statistical Packages for the social Sciences (Version 21.0). Spearman correlations showed negative to weak correlations between the factors and store satisfaction. Regression analysis revealed that promotion and store appeal were statistically significant in predicting store satisfaction. Store satisfaction was positively associated and significantly predicted customer loyalty. The findings of the study can be used by managers in retail stores to develop a current view of the shopping behaviour of todays consumers. This enables them to initiate and implement appropriate marketing strategies in their retail stores.
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Yao, Liming, Yuhong Shuai, Xudong Chen, and Anran Xiao. "A two-stage EBM-based approach to evaluate operational performance of unattended convenience store." International Journal of Retail & Distribution Management 48, no. 6 (April 9, 2020): 609–27. http://dx.doi.org/10.1108/ijrdm-09-2019-0321.
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PurposeDue to recent technological advances, the retail industry has changed significantly. This paper examines a novel unmanned retail mode-unattended convenience store to identify the possible operational problems and develop appropriate managerial recommendations.Design/methodology/approachA data-driven two-stage epsilon-based measure (EBM) data envelopment analysis (DEA) method was developed to evaluate operational performance data from 33 unattended convenience stores and assess the impacts on efficiency of the internal factors, and a Tobit regression analysis was employed to examine the external environment.FindingsIt was found that the overall economic performances were relatively low and fluctuated significantly; however, the social performances were slightly higher. The out-of-stock rate was found to have a negative impact on efficiency, and regional characteristics were found to have significant effects on performance.Practical implicationsThis study sought to identify current operational problems with unattended convenience stores to provide managerial insights. The cross-sectional assessment suggested that to achieve better performance, particular attention needed to be paid to store locations and surrounding store environments.Originality/valueFirst, this paper establishes a novel theoretical framework to evaluate the economic and social operational performances at unattended convenience stores. Second, it contributes to research on unattended convenience stores and the unmanned retail industry and offers significant guidance on detecting operational deficiencies and improving future performances.
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Roth, Stefan, Lena Himbert, and Stephan Zielke. "Does unit pricing influence store price image dimensions and shopping intentions for retail stores?" European Journal of Marketing 51, no. 7/8 (July 11, 2017): 1396–413. http://dx.doi.org/10.1108/ejm-12-2015-0834.
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Purpose While previous literature focusses on the impact of unit pricing on the customer level by analysing customer awareness and product choice, the present research aims to highlight the impact unit pricing has at the store level. Design/methodology/approach The impact of unit pricing on the store price image is investigated in two experiments. While the first experiment assesses the general influence of unit price presence and unit price prominence on store price image, the second experiment provides further insights into the influence of unit price prominence on store price image and shopping intentions under consideration of moderating variables. Findings This research demonstrates that the availability of unit prices influences several store price image dimensions positively, namely, price processibility, price perceptibility and evaluation certainty. There is also an indirect positive effect on value-for-money perception. Furthermore, unit price prominence has a positive effect on the dimension price processibility. There is a positive influence of unit price presence and unit price prominence on the consumers’ intention to shop at a given store through the store price image. Originality/value This paper adds to the existing unit price and store price image literature and derives implications for retailers as well as for policymakers regarding the presentation of unit prices on price labels. Policymakers can use the results for motivating retailers to use unit price information more actively and present it more prominently beyond the minimum regulatory standards.
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Marshall, David. "Convenience stores and discretionary food consumption among young Tokyo consumers." International Journal of Retail & Distribution Management 44, no. 10 (October 10, 2016): 1013–29. http://dx.doi.org/10.1108/ijrdm-08-2015-0137.
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Purpose The purpose of this paper is to consider the question of young consumer’s discretionary consumption in Japan where the ready access to convenience stores, or “konbini”, presents a unique retail landscape and to look at how young Japanese consumers use this store format as part of their discretionary food consumption. Design/methodology/approach This is an exploratory study that draws on primary qualitative data based on in store observations, accompanied shopping and a survey with young Japanese consumers. This approach provides an insight into the convenience store food offering and young consumer’s everyday food practices and experience of using these retail stores. Findings The data reveals a relatively limited range of purchases on each store visit with some variation across time of the day and between individuals and groups of young consumers. Visits before and after school remain the most popular and young consumers make around two to four visits per week to a convenience store. It finds young consumers actively engaged in independent purchasing decisions in this retail format. Research limitations/implications This is an exploratory study with a geographically constrained sample conducted in several areas in and around Tokyo, Japan. It is a convenience sample recruited using student contacts and snowballing techniques. Practical implications Convenience stores represent an important “shopping habitat” for young consumers to engage in discretionary food shopping. While these convenience store purchases are not always unhealthy the promotion and pricing strategies used by retailers can have an influence on the final selection of products and convenience stores provide a unique opportunity to cultivate more healthful behaviour among young consumers. Originality/value This offers a unique insight into the relationship between young consumer’s discretionary food choice and local retail provision in the convenience sector. It adds to the debate on the role of food environment on food choice and the extent to which young Japanese consumers are socialised into particular food practices through their engagement with the convenience retail sector.
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Chang, Hyo Jung, Hyeon Jeong Cho, Thomas Turner, Megha Gupta, and Kittichai Watchravesringkan. "Effects of store attributes on retail patronage behaviors." Journal of Fashion Marketing and Management 19, no. 2 (May 11, 2015): 136–53. http://dx.doi.org/10.1108/jfmm-03-2014-0019.
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Purpose – The purpose of this paper is to identify selected store attributes of activewear specialty retailers that impact consumers’ satisfaction, which in turn influence word-of-mouth (WOM) and retail patronage behavior. Design/methodology/approach – Using an on-site store intercept, 150 responses were collected to answer hypothesized relationships. An exploratory factor analysis was first performed followed by a confirmatory factor analysis and a structural equation analysis. Findings – Results revealed that sales employees and store atmosphere attributes of activewear specialty stores had a positive influence on consumer satisfaction, which in turn had a direct impact on WOM and repatronage intentions for activewear specialty stores. Therefore, in order to satisfy consumers, activewear specialty retailers need to ensure that they provide an attractive and pleasant shopping atmosphere. Furthermore, satisfied consumers are likely to spread positive WOM about the retailer and display their intention to revisit the store in the future. The authors conclude by discussing the results and suggest implications and future research directions. Originality/value – The findings of this research shed light on the managerial implications for activewear specialty retailers with regards to marketing strategies and consumers’ attitudes.