Dissertations / Theses on the topic 'Retail'
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Nilsson, Måns, and Christoffer Oveby. "Survival in the Retail Apocalypse : A qualitative study about surviving the retail apocalypse as a retailer." Thesis, Högskolan Kristianstad, Fakulteten för ekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-20828.
Full textÖner, Özge. "Retail Location." Doctoral thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Economics, Finance and Statistics, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-23753.
Full textStanuszek, Marta. "Retail refreshed /." Online version of thesis, 2007. http://hdl.handle.net/1850/10968.
Full textWikman, Filip. "Retail Evolution : A plan for the continued survival of retail." Thesis, Umeå universitet, Arkitekthögskolan vid Umeå universitet, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-171695.
Full textForestan, Samuele <1993>. "Le nuove frontiere del Retail: il caso Bata Retail PRO." Master's Degree Thesis, Università Ca' Foscari Venezia, 2018. http://hdl.handle.net/10579/12814.
Full textHarders, Marian B. "Planning for Retail." Virginia Tech, 2004. http://hdl.handle.net/10919/10089.
Full textMaster of Urban and Regional Planning
Sousa, Bruno Paulo Franco de. "DIA: food retail." Master's thesis, NSBE - UNL, 2014. http://hdl.handle.net/10362/11724.
Full textGinn, Brady W. "Reboot Retail Architecture." University of Cincinnati / OhioLINK, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1427897504.
Full textHawkins, Matthew Lane 1974, and Christian Eyre 1975 Foulger. "Quantifying the art of retail site selection : a retail case study." Thesis, Massachusetts Institute of Technology, 2001. http://hdl.handle.net/1721.1/29893.
Full textIncludes bibliographical references (leaves 88-89).
Although there have been great strides in attempting to identify the locations that will yield the highest sales, the opinion among retailers remains that once the demographic, market, and sub-market analysis is complete, the choice of where to open a store within a sub-market is a matter of "feeling". Science can help a retailer pinpoint an optimal intersection that will enable it to place its goods and/or services in front of the largest number of potential customers, but it is the "art" of site selection that will enable a retailer to choose the best of the available locations surrounding the targeted intersection. There are invariably a number of appropriate alternative sites within a qualified trade area. Choosing the best location among these alternative sites is subjective. This "feeling" or "art" of selecting the relatively better location is something that is usually refined through years of developing the intuition for what will work the best. The purpose of this paper is to look at and then quantify the real estate variables that affect the relative attractiveness of available locations that exist within a delineated trade area. This is in an attempt to replace the subjectivity or "art" of selecting the best location with that of quantifiable results that prove that one site will result in higher sales than that of another. The results of the analysis show that the independent variables fail to predict sales per square foot with a requisite statistical significance. While the data failed to prove the hypothesis that the "art" of selecting retail locations can be replaced with quantitative analysis, the authors believe that with a larger sample size real estate factors can provide valuable insight into sales per square foot forecasts.
by Matthew Lane Hawkins and Christian Eyre Foulger.
S.M.
McCourt, James. "Retail distribution review : a critical evaluation of the retail distribution review." Thesis, University of Edinburgh, 2017. http://hdl.handle.net/1842/25942.
Full textClough, Roger. "Retail change : a consideration of the UK food retail industry, 1950-2010." Thesis, Middlesex University, 2002. http://eprints.mdx.ac.uk/8105/.
Full textMohammadi, Tina. "RETAIL IS DETAIL : Customers’ Attraction to Physical Retail Stores Within Consumer Electronics." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-79906.
Full textPreston, John. "Improving retail decision making." Thesis, Lancaster University, 1989. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.279647.
Full textGarcia, Marina. "A.R.T. | Atmospheric. Retail. Therapy." Thesis, The George Washington University, 2015. http://pqdtopen.proquest.com/#viewpdf?dispub=1590877.
Full textFew activities today force us to interact in the way shopping does. Most retail stores today lack creativity and freshness because they do not provide a stimulating and personal experience. Shopping has been, and continues to be, a big factor within the urban landscape. Some would consider it to be the “last remaining form of public activity.” There is also a great need for more public space that encourages “existential existence.” As we exist in the World, we seek out a type of collective dwelling that gives us a sense of individuality. Retail can be a collaborative space that nourishes participation and allows for a meaningful experience.
This thesis proposes a fashion retail space in which art, inspiration, and exchange can thrive in the public realm of consumerism. Through the “essence of experience” patrons will have a higher understanding of fashion as art. Once this is accomplished the relationship of fashion to the social pulse can be felt. We benefit from unique and memorable experiences; in fact they allow us to achieve our sense of self and “existential existence.” Shopping has become one of the most common activities in which people are forced to interact with others. Thus, a retail space is where art, inspiration, and memory thrive. Through the “essence of experience” patrons can have a higher understanding of fashion as art. An overlap exists in ‘existential spatiality’ and the creation of art. Fashion and architecture are interpretations of societal situations and revelations. Experiencing fashion will clearly illustrate this connection for patrons within this space.
The “body of architecture” is a direct reference to the human body framework it provides. Through the play of various volumetric and architectural elements, this space will create a feeling or mood that promoting emotional satisfaction. Material compatibility is critical for both garment and spatial design. Composure and seduction, architects compose movement within a space, fashion designers compose movement of the human silhouette. Scale and light are other elements that run parallel to architecture and fashion. All these things produce memory, as well as impact who we are to become and the quality of how we exist. This project will be a mix of gallery, lab, retail and performance space, resulting in an existential space.
Sanghavi, Nitin. "Retail franchising : international perspective." Thesis, University of Manchester, 2010. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.525242.
Full textMarketing, Universidad Peruana de Ciencias Aplicadas Facultad de Administración y. "Retail Clase 2 Profesor." Universidad Peruana de Ciencias Aplicadas - UPC, 2008. http://hdl.handle.net/10757/272538.
Full textDavies, Geraint Jones. "Connotations of retail concentration." Thesis, University of Manchester, 1995. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.632644.
Full textMašek, Daniel. "Návrh Retail Business DSS." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-72689.
Full textJohnson, Mackie. "Retail Inventory Control Strategies." ScholarWorks, 2016. https://scholarworks.waldenu.edu/dissertations/3171.
Full textBambrick, Dawn R. "Altering the modern retail landscape through design, a closer look at retail parks." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1998. http://www.collectionscanada.ca/obj/s4/f2/dsk2/tape15/PQDD_0008/MQ31545.pdf.
Full textEdelman, Daniel J. "Consumer evaluation of retail brand stretches : a study of retail brand extension fit." Thesis, University of Manchester, 2003. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.488361.
Full textSuzukawa-Tseng, Philip T. "The Best of Both Retail Worlds: Analyzing the Clicks-and-Bricks Retail Model." Scholarship @ Claremont, 2015. http://scholarship.claremont.edu/cmc_theses/1187.
Full textFerrini, Sofia <1995>. "Digital Innovations Disrupting the food retail industry: The case of Auchan Retail Italia." Master's Degree Thesis, Università Ca' Foscari Venezia, 2019. http://hdl.handle.net/10579/15357.
Full textDove, Kathryn E. "The changing face of retail Wal-Mart's effect on retail sector employment in Mexico /." Connect to resource, 2006. http://hdl.handle.net/1811/6607.
Full textTitle from first page of PDF file. Document formatted into pages: contains 99 p.; also includes graphics. Includes bibliographical references (p. 97-99). Available online via Ohio State University's Knowledge Bank.
Carr, Gail Gwennyth. "Investigating the motivation of retail managers at a retail organisation in the Western Cape." Thesis, University of the Western Cape, 2005. http://etd.uwc.ac.za/index.php?module=etd&.
Full textBlanchard, 1988).
People are motivated by different things, both intrinsic and extrinsic factors. For some, it is power and money that motivate them while for others, it is flexibility or a social workplace. According to Herzberg&rsquo
s theory, intrinsic factors are motivators or satisfiers and can be described as a person's relationship with what she or he does, many related to the tasks being performed (Buitendach &
De Witte, 2005
Mehta, Anderson &
Dubinsky, 2000). Extrinsic factors, also known as hygiene factors or dissatisfiers, have to do with a person's relationship to the context or environment in which she or he performs a job (Buitendach &
De Witte, 2005
Mehta et al., 2000). Some individuals are highly motivated by both intrinsic and extrinsic rewards. This is supported in a study amongst medical students (Beswick, 2002). In another study by Shim, Gehrt and Goldsberry (1999), it was found that students entering a career in retail viewed intrinsic aspects as the most important predictor of a retail career, followed by lifestyle flexibility aspects and then extrinsic aspects. Furthermore, research within a service organisation has indicated that various biographical factors have an influence on work motivation (Bezuidenhout, 2001). However, limited research has been conducted to determine whether biographical factors have an influence on work motivation within the retail industry.
The aim of the study was to investigate the motivation of retail managers in a retail organisation in the Western Cape. Furthermore, it investigates whether the motivation levels of retail managers are influenced by their biographical variables. The Work Satisfaction and Motivation Questionnaire developed by De Beer (1987) and a self-developed biographical questionnaire was administered to elicit work content, promotion, supervision, reward and recognition in relation to work motivation. The questionnaires were distributed to the target population (n=236) of retail managers which were inclusive of store managers, store assistant managers and department managers. Convenience sampling was used to draw a sample (n=109) of male and female retail managers. Statistical analyses involved both descriptive and inferential statistics (ANOVA, Multiple Regression Analysis, Pearson&rsquo
s Correlation Co-efficient and Scheffe&rsquo
s test). The results revealed that there is a significant positive relationship between the investigated dimensions of work motivation and satisfaction. It was found that the investigated dimensions of motivation only account for 49.5% of the variance in total motivation experienced by retail managers. Furthermore, significant differences were found between the biographical variables and responses to the questionnaire. It is suggested, for future research that a proportionate stratified random sample be drawn which will allow the findings of the study to be reliably generalised to the population. Furthermore, it is also recommended that future research consider dimensions of motivation, such as, achievement, responsibility, security, autonomy, feedback and morale, which are not investigated in this study.
Nguyen, Hai Thi Hong. "Retail globalisation and regulation : interpreting the transformation of the food retail structure in Vietnam." Thesis, University of Southampton, 2012. https://eprints.soton.ac.uk/347106/.
Full textBowen, Craig Andrew. "The effect of mass retail buying practises on competitiveness in the retail value chain." Diss., University of Pretoria, 2012. http://hdl.handle.net/2263/29396.
Full textDissertation (MBA)--University of Pretoria, 2012.
Gordon Institute of Business Science (GIBS)
unrestricted
Fagan, Kevin William. "The bricks, clicks, economics and mortar of contemporary retail : the consequences that retailer storing strategies and retail performance across markets have on real estate investments." Thesis, Massachusetts Institute of Technology, 2011. http://hdl.handle.net/1721.1/65180.
Full textThis electronic version was submitted by the student author. The certified thesis is available in the Institute Archives and Special Collections.
Cataloged from student submitted PDF version of thesis.
Includes bibliographical references (p. 107-110).
The retail industry in the 21st century is undergoing a confluence of transformative changes. In this paper we discuss particularly noteworthy changes related to demography, retail economics and the Internet. We note how, in reaction to those transformations, brick-and-mortar retailers have developed innovative strategies to maintain growth and store performance, such as urban market penetration and multi-channel selling. We also have done a rigorous analysis of retail performance across major U.S. markets to determine the ex post and ex ante effects of trends and strategy changes. The hypothesis of this paper is that the conventional definition of "good" retail real estate has substantially changed in the last decade. The analytic approach of this paper is to: 1) observe broad retail industry trends, 2) conduct industry interviews to identify corresponding retailer strategy shifts, 3) perform cross-metro analysis of retail performance and 4) extrapolate meaningful effects on retail real estate. This provides owners, operators and developers of retail properties insight into the evolving characteristics and needs of tenants as they adapt to the new retail environment. Conclusions include description of the attributes of markets, properties, tenant mixes and amenities that best support contemporary retailing. Commentary and analysis is also provided on the impact of e-commerce and bricks-and-mortar retailers' adoption of multi-channel selling. Some results are that larger, denser markets have less consumption per capita, but those markets are generally underserved and have greater store gross revenues. Retailers are motivated to enter urban markets with flexible prototypes and online platforms. Population growth serves as a wealth proxy and corresponds strongly with sales growth. Housing prices are positively correlated to retail sales. Income growth has a much stronger relationship to sales performance than static income levels. Ethnicities and incomes are sorted and stratified in dense markets, making performance forecasting more nuanced. Relatively higher Internet usage in a metro corresponds to significantly higher brick-and-mortar retail sales.
by Kevin William Fagan.
S.M.in Real Estate Development
El-Amir, Ayman M. Ragaa. "Retail brand management : towards modelling the grocery retailer brand from an ethnographic perspective." Thesis, University of Stirling, 2004. http://hdl.handle.net/1893/9243.
Full textGleisner, Fabian. "Essays on retail financial services /." Frankfurt a.M, 2008. http://opac.nebis.ch/cgi-bin/showAbstract.pl?sys=000264354.
Full textKano, Kazuko. "Essays on retail price movements." Thesis, University of British Columbia, 2007. http://hdl.handle.net/2429/31081.
Full textArts, Faculty of
Vancouver School of Economics
Graduate
Vlist, Pieter van der. "Synchronizing the retail supply chain." [Rotterdam] : Rotterdam : Erasmus Research Institute of Management (ERIM), Erasmus University Rotterdam ; Erasmus University [Host], 2007. http://hdl.handle.net/1765/10418.
Full textBeloborodova, Ksenia, and Ozan Yilmaz. "Retail analysis for major housingestablishments." Thesis, KTH, Fastigheter och byggande, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-124342.
Full textSyftet med examensarbetet har varit att ta fram en modell åt JM som kan användas vid etableringar av större bostadsprojekt. Den skall kunna ge svar på vad som är ekonomiskt möjligt att tillföra projekten i form av detaljhandel och service. Att använda sig av referensprojekt, med andra förutsättningar, kan ge ett dåligt resultat och leda till stor vakansgrad av sådana ytor i det färdiga området. För att ta fram denna modell har vi utgått från en beprövad och erkänd modell av Appraisal Institute, Buying power segmentation method. För att kunna applicera denna på den svenska marknaden har det genomförts två fallstudier. Modellen har följts så långt det går för att slutligen kompletteras med fler analyser som ansetts vara nödvändiga för JMs syften. Fallstudierna gjordes i två nya stadsdelar som JM varit inblandade i, Frösunda i Solna och Liljeholmskajen i Liljeholmen. I Frösunda var det Frösunda Torg som undersöktes medan i Liljeholmen var det Liljeholmskajens köpområde. Dessa två områden är av olika karaktärer vilket även resultatet visade. I Liljeholmskajen finns det en bättre butiksstruktur och det anses vara ett mer livligt område än Frösunda. Baserat på dagens detaljhandelsyta så har Frösunda ett läckage på 70 % i sitt primärområde och 85 % i sitt sekundärområde till sina konkurrenter. I Liljeholmen var dessa 50 % respektive 80 %. En anledning till dessa stora läckage kan dock förklaras med att konkurrenterna har varit stora köpcentrum i form av Solna Centrum och Liljeholmstorget. Frösunda Torg och Liljeholmskajens köpområde kan inte hävda sig gentemot dessa på samma sätt då de inte är några köpcentrum. De analyser som kompletterat modellen är butiksfördelningen i områdena som analyserats med hjälp av statistik från SCB och HUI. Statistiken visar Rikets och Stockholms butiksfördelning utav dagligvaruhandel, sällansköpsvaror och restauranger. Analysen visar att butiksfördelningen i Liljeholmen var mycket bättre och närmare statistiken än vad Frösunda var. Frösunda analyserades vidare i ett scenario där Liljeholmens indata av erövringsgraden använts som referens. Resultatet från detta var att Frösunda kunde ha byggts ut betydligt mer, särskilt gällande sällanköpvaruhandeln. Statistiken från SCB och HUI kan dock diskuteras då den är generell och baserad på hela Riket eller Stockholm. Sedan har det skett ännu en analys där de befintliga hushållen analyserats med hjälp av beställd data från SCB och Conzoom. Det visade sig att Frösunda och Liljeholmen bestod mer eller mindre utav samma typ av kunder, Lyxlirare som Conzoom kallar dem. Med Conzooms kartläggning av kundprofiler kunde sedan hushållens preferenser och efterfrågade butiker tas fram. Detta kan vara till stor användning för att uppfylla bostadsområdes krav på detaljhandel och service. Bostadsföretag har ett stort samhällsansvar när de utvecklar nya områden. Modellen som beräknar efterfrågan i ett område visade sig vara en bra början. Analysen har dock visat att det är viktigt att skapa mervärden för de boende genom att välja rätt sorts butiker, service, mötesplatser och grönområden. Det handlar om att skapa ett attraktivt område som lockar privatpersoner och företag att driva sin verksamhet där.
Marketing, Universidad Peruana de Ciencias Aplicadas Facultad de Administración y. "Retail 4 Parte 1[1]." Universidad Peruana de Ciencias Aplicadas - UPC, 2008. http://hdl.handle.net/10757/272539.
Full textMarketing, Universidad Peruana de Ciencias Aplicadas Facultad de Administración y. "Retail 5 parte 1[1]." Universidad Peruana de Ciencias Aplicadas - UPC, 2008. http://hdl.handle.net/10757/272541.
Full textMarketing, Universidad Peruana de Ciencias Aplicadas Facultad de Administración y. "Retail 6 Parte 1[1]." Universidad Peruana de Ciencias Aplicadas - UPC, 2008. http://hdl.handle.net/10757/272542.
Full textHansen, Mark D. (Mark David) 1972. "A retail video acquisition system." Thesis, Massachusetts Institute of Technology, 1995. http://hdl.handle.net/1721.1/38067.
Full textKakkar, Jatin. "The retail boom in India." Thesis, Cardiff Metropolitan University, 2010. http://hdl.handle.net/10369/915.
Full textSenker, J. M. "Retail influence on manufacturing innovation." Thesis, University of Sussex, 1986. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.375848.
Full textDias, Cristiana de Oliveira. "Sonae SGPS: retail the anchor." Master's thesis, NSBE - UNL, 2010. http://hdl.handle.net/10362/10342.
Full textDicke, P. "Retail marketing - trend in retailing." Thesis, ТОВ «ДД «Папірус», 2013. http://essuir.sumdu.edu.ua/handle/123456789/37322.
Full textD’Aquino, de Paula Pedro Ivan. "Architectural Concepts in Retail Research." Thesis, KTH, Ledning och organisering i byggande och förvaltning, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-277722.
Full textDetaljhandeln är en av de viktigaste områdena inom fastighetsbranchen. Inom detaljhandeln används design i flera aspekter för att skapa en kommunikativ och attraktiv miljö. Detaljhandeln söker konstant efter de mest avancerade designmetoderna för att marknadsföra sitt varumärke och och öka kundattraktion. Därför är arkitekturen en viktig strategi för att öka de kommersiella resultaten och ett viktigt element för butiksmiljön. Denna uppsat s syftar till att undersöka de arkitektkoncepten inom detaljhandeln och att förstå designstrategierna för rumslig attraktionskraft. Baserat på studier av detaljhandelsdesign och analys av designmetoder förväntas man hitta och förstå förhållandet mellan tillgängliga arkitektoniska koncept inom detaljhandelsforskning och applikationen för shoppingupplevelsen.
Georgescu, Andreea S. M. Massachusetts Institute of Technology. "Inventory positioning in modern retail." Thesis, Massachusetts Institute of Technology, 2021. https://hdl.handle.net/1721.1/130727.
Full textCataloged from PDF version of thesis.
Includes bibliographical references (pages 119-122).
Modern retail has been significantly affected by the surge in online platforms and product options. Customers have comfortably settled into an omni-channel model, in which they buy different products through different channels. While customers expect a seamless process in getting the products they are looking for, they are also more influenced by the selection offered when unsure of what to buy. For retailers, the transition to omnichannel means more complex problems of inventory positioning and demand fulfillment, but also an opportunity to influence their customers through the assortments they offer, especially online. In this thesis, we study two main challenges related to inventory positioning in omni-channel and provide new models and algorithms. First, we study the problem of choice modeling and assortment optimization. Choice models aim to capture customer preferences across products and have been extensively studied.
Whereas numerous models have been proposed, few are tractable, and many have been shown to be limited in capturing customer preferences, due to their underlying assumptions on consumer behavior. In the first part of this thesis, we introduce a new class of models, which we call synergistic, and show both theoretically and empirically, that these models dominate all existing ones in capturing consumer preferences. We show the associated optimization problems for the synergistic models are NP-hard, but provide IP-based algorithms, which are reasonably tractable in practice. Finally, we show that these models can be represented as ReLU activated neural networks. Therefore, state of the art methods in the neural networks field can be leveraged to efficiently estimate these models and optimize over them, to inform assortment optimization decisions.
In the second part of the thesis, we focus on inventory planning for a physical retailer, considering the complex dynamics in the store involving the backroom, and the need to minimize its use. The question is motivated by our collaborator, a large US retail chain, striving to leverage their store assets as shipping hubs. We present a case study of working with real data to understand the complexities of this question and identify steps a retailer can take to become leaner.
by Andreea Georgescu.
S.M.
S.M. Massachusetts Institute of Technology, Sloan School of Management, Operations Research Center
Ledford, Veronica J. "GreenLife: A Sustainable Retail Space." VCU Scholars Compass, 2008. http://scholarscompass.vcu.edu/etd/1124.
Full textPtáčníková, Jarmila. "Moderní metody v retail businessu." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-4855.
Full textMíček, Martin. "Customer Intimacy in Mobile Retail." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-72203.
Full textPecho, Maroš. "Inovácie a český retail business." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-205210.
Full textAddair, Angela Michelle. "Retail Employee Motivation and Performance." ScholarWorks, 2019. https://scholarworks.waldenu.edu/dissertations/7453.
Full textPardey, Jens Christian. "Retreat Strategies of International Retail Chains Cases of Divestment from the Polish Grocery Retail Market /." St. Gallen, 2008. http://www.biblio.unisg.ch/org/biblio/edoc.nsf/wwwDisplayIdentifier/02607810002/$FILE/02607810002.pdf.
Full textHusberg, Susanne, and Jessica Ljung. "Premium Retail Brands in the Food Retail Industry : A Customer Based Study of ICA Selection." Thesis, Umeå University, Umeå School of Business, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-24539.
Full textThis study concerns retail brands in the food retail industry and focuses on premium products. The research is investigating how ICA can best use premium products to increase their profitability. The study is thus based on their brand ICA Selection and investigates three sub purposes concerning the customers’ perception of the products, their purchase behavior and their willingness to pay a price premium.
To investigate, theory concerning brand resources was utilized, involving both brand equity and brand management. To measure brand equity, the authors adapted a customer mind set and utilized Aaker’s framework and the specific industry developments made by Anselmsson, Johansson and Persson. Accordingly, this theory is based on five brand equity attributes: perceived quality, brand associations, loyalty, awareness and uniqueness. These attributes were thereafter developed to explain food premium products. The brand management theory used was Kapferer’s brand management strategies, in order to assess ICA’s strategic advantages and disadvantages.
The research was quantitative and the authors utilized a visit self completion questionnaire, in order to describe and investigate the purpose. The questionnaire was handed out according to a systematic sampling method, to customers at the 4 different concept ICA stores in Umeå.
Based on the findings, the authors concluded that in order to increase the profitability of ICAs food premium products, the following strategies should be considered. First, the customer awareness of ICA Selection must be increased and the customers must be educated about the benefits of the product. Moreover, the premium brand should aim to provide value for money, high intrinsic product quality (i.e. taste, ingredients etc) and an improved store image. These factors will help defend the price premium. Furthermore, to attract buyers, the brand has to have a high enough brand status and a sufficiently attractive and functional packaging. This research has therefore concluded how to efficiently allocate the resources and obtain an increased customer satisfaction. This may in turn increase the profitability of ICA Selection. However, it is of course important to also take into account the external environment, such as the recession and competition, when deciding on the brand strategy.