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1

Childs, Michelle, and Byoungho Ellie Jin. "Brand and retailer co-branding." Journal of Fashion Marketing and Management: An International Journal 24, no. 1 (March 13, 2020): 49–65. http://dx.doi.org/10.1108/jfmm-03-2019-0061.

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PurposeMany fashion brands employ growth strategies that involve strategically aligning with a retailer to offer exclusive co-brands that vary in duration and perceived fit. While growth and publicity are enticing, pursuing collaboration may change consumers' evaluation of the brand. Utilising commodity and categorisation theory, this research tests how a brand may successfully approach a co-brand with a retailer.Design/methodology/approachThree experimental studies manipulate and test the effect of co-brand duration (limited edition vs ongoing) (Study 1), the degree of brand-retailer fit (high vs low) (Study 2), and its combined effect (Study 3) on changes in consumers' brand evaluation.FindingsResults reveal that consumers' evaluations of brands become more favourable when: (1) brand-retailer co-brand make products available on a limited edition (vs ongoing) basis (Study 1), (2) consumers perceive a high (vs low) degree of brand-retailer fit (Study 2) and (3) both conditions are true (Study 3).Research limitations/implicationsIn light of commodity and categorisation theory, this study helps to understand the effectiveness of a brand-retailer co-branding strategy.Practical implicationsTo increase brand evaluations, brands should engage in a limited edition strategy, rather than ongoing when collaborating with retailers. It is also important to select an appropriately fitting retailer for a strategic partnership when creating a co-brand.Originality/valueWhile previous studies highlight the importance of perceived fit upon extension, perceived fit between brand and retailer co-brand had yet to be investigated. Additionally, this research investigates changes in brand evaluations to more accurately understand how co-branding strategies impact the brand.
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Mejia, Jorge, Anandasivam Gopal, and Michael Trusov. "Deal or No Deal? Online Deals, Retailer Heterogeneity, and Brand Evaluations in a Competitive Environment." Information Systems Research 31, no. 4 (December 2020): 1087–106. http://dx.doi.org/10.1287/isre.2020.0933.

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Daily deal platforms, such as Groupon, peaked in the mid-2000s, by letting retailers offer 50% promotions to consumers using an app. When used right, retailers were able to get consumers to try them for the first time and build a customer base. When used wrong, retailers lost revenue unnecessarily and sometimes went out of business. Even now, in 2020, you can find lovers and haters of daily deals, and yet they remain an integral part of the marketing mix for many retailers. One lingering question about these deals remained: How do customers perceive a retailer that offers daily deals before going to the retailer? Do retailers look desperate or confident? Through a series of laboratory experiments, we test whether offering a deal changes consumers’ preconsumption brand evaluations. Our research shows that brand evaluations are contingent on the retailer type (i.e., price segment and age), the success of the current deals offered (i.e., number of page visits and purchases), and the number of competitors that are also using deals. Together, our work demonstrates specific conditions where offering deals may lead to positive or negative consumer perceptions even before arriving at the retailer.
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Modig, Erik, and Sara Rosengren. "Can advertising creativity affect product perceptions and retailer evaluations?" Journal of Product & Brand Management 23, no. 6 (September 9, 2014): 452–61. http://dx.doi.org/10.1108/jpbm-06-2014-0651.

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Purpose – This paper aims to investigate the impact of advertising creativity on consumer perceptions of product quality, value, retailer brand attitude and purchase intention. Design/methodology/approach – Two experimental studies were conducted. Study 1 shows the impact of creativity (high/low) for two product categories (mineral water and chewing gum) and one known retailer. The findings are replicated and extended in Study 2 for four categories (mineral water, chewing gum, batteries and detergent) and two known retailers. Findings – The results show that advertising creativity positively signals perceived product quality, which increases perceived value. These effects fully mediate a positive impact on retailer brand attitude and purchase intentions. The positive effect of advertising creativity on perceived product quality is mediated by perceived advertisement effort. Practical implications – This study introduces advertising creativity as a way for retailers to increase perceived product quality and value. The results show that advertising creativity increases perceived effort on behalf of the sender, which positively influences purchase intentions. Originality/value – The current study shows that advertising creativity can work as a signal of product quality, which has positive effects for retailers.
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Shih-Tse Wang, Edward, and Bi-Kun Tsai. "Consumer response to retail performance of organic food retailers." British Food Journal 116, no. 2 (February 25, 2014): 212–27. http://dx.doi.org/10.1108/bfj-05-2012-0123.

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Purpose – Understanding how retail performance can reduce risk perceptions and influence behavioral intentions remains a key issue for researchers. Consumer evaluations of a retailer's performance may form their risk perceptions and positive behavioral intentions toward the retailer. This study aims to extend previous research by proposing an integrative model that examines how three retail performance dimensions (product quality, service quality, and price fairness) influence consumer trust, risk perceptions, and repatronage intentions in the context of organic food retailing. Design/methodology/approach – Empirical data were collected from face-to-face interviews guided by a structural questionnaire. Consumers of organic food retailers located in Taiwan were asked to participate in the research and 416 usable questionnaires were collected. Structural equation modeling (SEM) through LISREL 8.70 was used to analyze the data. Findings – Results show that both product quality and price fairness have direct effects on consumer trust, risk perceptions, and indirect effects (through trust in retailer and transaction risk perceptions) on the intent to revisit an organic food retailer. Service quality only affects consumer trust directly, but not perceived transaction risk. In addition, service quality does not have a significant indirect effect on revisit intention. Originality/value – This study is the first to research essential issues for understanding the role of retail performance dimensions on transaction risk perceptions in organic food marketing practices in Taiwan.
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Han, Guanghua, Ming Dong, and Qi Sun. "Managing Distrust-Induced Risk with Deposit in Supply Chain Contract Decisions." Scientific World Journal 2014 (2014): 1–14. http://dx.doi.org/10.1155/2014/961394.

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This paper studies the trust issue in a two-echelon supply chain information sharing process. In a supply chain, the retailer reports the forecasted demand to the supplier. Traditionally, the supplier’s trust in the retailer’s reported information is based on the retailer’s reputation. However, this paper considers that trust is random and is also affected by the reputation and the demand gap. The supplier and retailer have been shown to have different evaluations regarding the degree of trust. Furthermore, distrust is inherently linked to perceived risk. To mitigate perceived risk, a two-stage decision process with an unpayback deposit contract is proposed. At the first stage, the supplier and the retailer negotiate the deposit contract. At the second stage, a Stackelberg game is used to determine the retailer’s reported demand and the supplier’s production quantity. We show that the deposits from the retailer’s and supplier’s perspectives are different. When the retailer’s reported demand is equal to the supplier’s forecasted demand, the retailer’s evaluation of the deposit is more than that of supplier’s. When the retailer’s reported demand is equal to the retailer’s forecasted demand, the deposit from the retailer’s perspective is at the lowest level.
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Cristini, Guido, and Cristina Zerbini. "SBs Purchase Determinants in Italian Market: A Survey of Different Retailers’ Shoppers." International Business Research 10, no. 8 (July 4, 2017): 1. http://dx.doi.org/10.5539/ibr.v10n8p1.

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Determinants of the growth of store brands (SBs) have been widely investigated in marketing literature. However, with reference to consumer studies, no contributions have focused on comparing strategies developed by grocery retailers to create SB value based on consumer evaluations. The present study aims to fill this knowledge gap by analysing the reasons behind the choice of SBs by consumers who shop at various retailers in Italian market. Data was collected through a computer-assisted telephone interview technique (CATI) based on a structured questionnaire. The final sample was formed by 979 SBs shoppers. The results show that, despite the evidence that socio-demographic profile of the shopper does not vary depending on the retailer attended, the level of importance of SB purchase determinants tend to differ for each retailer: this may reflect the way each distributor has developed its SB products and, therefore, the corresponding strategy adopted. These findings have several implications for retailer policy in positioning SB products.
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Hassan, Azmi, Chairul Saleh, Baba Md Deros, Mohd Nizam Ab Rahman, Raden Achmad Chairdino Leuveano, and Andra Adiyoga. "Parameter Optimization of VMI System in a Manufacturer and Multi Retailer Using Genetic Algorithm." Advanced Materials Research 1115 (July 2015): 622–26. http://dx.doi.org/10.4028/www.scientific.net/amr.1115.622.

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This paper presents product marketing and inventory policy for a manufacturer and multi-retailer system under vendor managed inventory (VMI) mode of operation. The aim is to maximize individual profit where each firm interacted through decentralised supply chain. For this reason, the manufacturer often considers managing the system-wide inventories by determining replenishment cycles, backorder quantity, wholesale price, and advertising investment. Also, due to the information-asymmetric VMI, retailers sequentially need to determine their optimal retail prices and advertisement policies. In order to find the optimal solution i.e. better profit equilibrium for all supply chain channel, a Genetic Algorithm is proposed in this study. The proposed algorithm is assessed for its solution quality. Furthermore, the performance evaluations are given, to present an improvement to the model.
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8

B. Büttner, Oliver, Arnd Florack, and Anja S. Göritz. "Shopping orientation as a stable consumer disposition and its influence on consumers’ evaluations of retailer communication." European Journal of Marketing 48, no. 5/6 (May 6, 2014): 1026–45. http://dx.doi.org/10.1108/ejm-04-2012-0210.

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Purpose – The present aims to examine whether interindividual differences in consumers’ shopping orientations reflect a stable consumer disposition (i.e. chronic shopping orientation; CSO). Furthermore, it examines whether this disposition influences consumers’ evaluations of retailer communication. Consumers may shop under an experiential or a task-focused shopping orientation. Design/methodology/approach – This research builds on four studies; three were conducted online and one was conducted in the laboratory. Study 1 applied a longitudinal design, Studies 2 and 3 applied a cross-sectional design and Study 4 applied an experimental design. Findings – Study 1 shows that CSO is stable over time. Study 2 finds that interindividual differences in CSO are stable across different retail domains. Studies 3 and 4 demonstrate that experiential shoppers prefer stimulation-oriented claims, whereas task-focused shoppers prefer efficiency-oriented claims. Originality/value – The value of shopping orientation for customer segmentation and tailored marketing largely depends on whether interindividual differences in CSO are stable. The present research is the first to demonstrate that CSO, indeed, exists as a stable consumer disposition. In addition, the research demonstrates that shopping orientation moderates the evaluation of retailer communication. Overall, the results demonstrate that CSO is a valuable construct for customer segmentation and tailored communication in retailing.
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Söderlund, Magnus. "Other customers in the retail environment and their impact on the customer’s evaluations of the retailer." Journal of Retailing and Consumer Services 18, no. 3 (May 2011): 174–82. http://dx.doi.org/10.1016/j.jretconser.2010.09.006.

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10

Tolbert, Sylvia Long, Chiranjeev Kohli, and Rajneesh Suri. "Who pays the price for loyalty? The role of self-consciousness." Journal of Product & Brand Management 23, no. 4/5 (August 18, 2014): 362–71. http://dx.doi.org/10.1108/jpbm-08-2013-0375.

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Purpose – This paper aims to study the role of self-consciousness from the point of view of firm loyalty. Firms increasingly vie to gain, and then maintain, loyal consumers. A firm’s assumption that such consumers will be willing to pay premium prices, however, contradicts consumers’ rational motivations to seek low prices. This research suggests that consumers’ self-consciousness and the nature of their loyalty toward a firm help resolve this apparent contradiction. The results show that when past purchases reflect an exclusive relationship with a retailer, participants with high public self-consciousness valued relatively low-price offers, whereas those with high private self-consciousness expressed high-value perceptions for higher priced offers. However, when past purchases were divided between retail partners, self-consciousness showed no impact on value perceptions. Design/methodology/approach – Firms increasingly vie to gain, and then maintain, loyal consumers. A firm’s assumption that such consumers will be willing to pay premium prices, however, contradicts consumers’ rational motivations to seek low prices. This research suggests that consumers’ self-consciousness and the nature of their loyalty toward a firm help resolve this apparent contradiction. The results show that when past purchases reflect an exclusive relationship with a retailer, participants with high public self-consciousness valued relatively low-price offers, whereas those with high private self-consciousness expressed high-value perceptions for higher priced offers. However, when past purchases were divided between retail partners, self-consciousness showed no impact on value perceptions. Findings – Analysis reveals that consumers’ evaluations and search behaviors are influenced by characteristics of the medium (retail vs e-tail), but this effect is moderated by both gender and price knowledge. Females prefer a brick and mortar environment and are likely to seek information at such retailers even when similar products are available online. However, males evaluate online offers better than identical store offers and are less inclined to engage in channel transition. Finally, evaluations of online offers are positively related to price knowledge, whereas a reverse pattern of results is obtained for retail offers. Originality/value – The findings shed light on how consumers evaluate identical online vs retail price offers, and their associated search intentions. These findings have practical implications for merchants who adopt a dual presence.
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Phillips, Jonathan, E. Jay Holcomb, and Kathleen Kelley. "Determining Interest in Value-added Planters: Consumer Preference and Current Grower and Retailer Perceptions." HortTechnology 17, no. 2 (April 2007): 238–46. http://dx.doi.org/10.21273/horttech.17.2.238.

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Three intercept surveys were conducted at the Southeast Research and Extension Center in Landisville, Pa., at three separate field days during the period of 28 July to 4 Aug. 2004 to determine grower (n = 78), retailer/landscaper (n = 52), and consumer (n = 55) interest in annual planters. Survey participants were self-selected and asked to answer questions evaluating their preferences and past experience with annual planters. Consumer participants also evaluated planters based on flower-color harmony, container style, and price on a scale of 1 to 7 (1 = very unlikely to purchase, 7 = very likely to purchase) and answered sociographic and demographic questions. Container evaluations were analyzed using conjoint analysis to determine consumer preferences. Price was found to be the most important factor, accounting for 43.1% of the decision to purchase an annual planter. No significance was found comparing the lowest ($19.98) and middle ($29.98) prices; however, both were significantly more preferred than the highest price point ($39.98). Color harmony was the next most important factor, accounting for 34.9% of the decision to purchase followed by container style (22.0%). When asked what they would pay, on average, for the containers on display, consumer participants responded with a price of $25.68. A majority of retail/landscape participants in this study had never sold annual planters within their company (75.0%), whereas a majority of grower participants had produced annual planters in the past (75.0%). Retailer/landscape participants also indicated that they would charge their customers an average retail price of $31.67, which was 14% less than the growers’ suggested average retail price of $36.83 based on the $21.68 wholesale price they assigned.
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Cho, Yoon-Na, and Christopher Berry. "Understanding the effects of retailer- and manufacturer-provided sustainability labels on product evaluations and purchase-related outcomes." Journal of Business Research 100 (July 2019): 73–85. http://dx.doi.org/10.1016/j.jbusres.2019.03.019.

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13

Badrinarayanan, Vishag, and Jeremy J. Sierra. "Triggering and tempering brand advocacy by frontline employees: vendor and customer-related influences." Journal of Business & Industrial Marketing 33, no. 1 (February 5, 2018): 42–52. http://dx.doi.org/10.1108/jbim-06-2016-0137.

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Purpose Lawler (2001) posits that social exchanges create a sense of shared responsibility for outcome success. The purpose of this study is to apply this framework to the vendor/frontline employee/customer triad to examine the underlying role of emotions in how frontline employees’ evaluations of vendors and customers trigger and temper brand advocacy efforts, respectively. Design/methodology/approach With cross-sectional data from 168 frontline employees working at a leading national retailer of electronic goods, path analysis is used to evaluate the hypotheses. Findings Frontline employees’ relationship quality with the vendor and perceptions of vendors’ product quality positively influence brand advocacy. Also, customers’ brand affinity and recommendation preference both demonstrate a significant, negative curvilinear relationship with brand advocacy. Research limitations/implications Frontline employees’ emotion-laden evaluations of vendors and customer influence brand advocacy in different ways. Vendor relationship quality and brand quality perceptions “trigger” brand advocacy. However, customer’s affinity toward a vendor’s brand and willingness to seek recommendations “temper” brand advocacy. Specifically, brand advocacy effort is low when customers possess very low and very high affinity toward a focal brand – moderate affinity spurs high advocacy; likewise, advocacy is low when customers demonstrate very low and very high interest in seeking the frontline employees’ opinion – moderate interest spurs high advocacy. Although ideal to examine vendor and customer emotional exchanges, using only frontline employee data from a technology-selling retailer may constrain generalizability. Practical implications Frontline employee training programs should emphasize the customer’s role in the transaction to increase perceptions of shared responsibility, as a means to create a favorable emotional experience, and accentuate timing strategies on when to pursue heightened or diminished emotionally charged brand advocacy efforts. Originality/value This study contributes to the frontline employee behavior literature by viewing shared responsibility in transactions as a source of emotional value, explaining variance in frontline employee brand advocacy through relationship and product quality dimensions, and uncovering curvilinear effects for customers’ brand affinity and recommendation preference in elucidating brand advocacy.
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Goodman-Smith, Francesca, Siddharth Bhatt, Robyn Moore, Miranda Mirosa, Hongjun Ye, Jonathan Deutsch, and Rajneesh Suri. "Retail Potential for Upcycled Foods: Evidence from New Zealand." Sustainability 13, no. 5 (March 1, 2021): 2624. http://dx.doi.org/10.3390/su13052624.

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Food waste is a problem that manifests throughout the food supply chain. A promising solution that can mitigate the food waste problem across various stages of the food supply chain is upcycling food ingredients that would otherwise be wasted by converting them into new upcycled food products. This research explores perception of upcycled foods from a panel of 1001 frequent shoppers at a large grocery retailer in New Zealand. Findings from this research uncover several hitherto unexamined aspects of consumers’ evaluations of upcycled foods. These include consumers’ indications about shelf placements of upcycled foods, willingness to buy upcycled foods for people or pets other than themselves, and consumers’ preferences about information pertaining to these foods. This research advances our understanding of how consumers perceive upcycled foods and provides actionable insights to practitioners in the food industry.
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Lee, Seong, and Sun-Ho Lee. "A Scale Development of Retailer Equity." Sustainability 10, no. 11 (October 29, 2018): 3924. http://dx.doi.org/10.3390/su10113924.

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Retailer equity is becoming a very important factor in determining discriminatory competitive advantage under rapidly changing conditions of distribution. This study conceptualizes various retailer equity aspects considered in the retail industry and proposes a measurement scale for retailer equity based on empirical research. Our study aims to reveal how retailer equity sub-dimensions influence customer perception and evaluation of retailers. The primary objective of this research was to develop a measurement scale to facilitate assessments of consumer-based retailer equity. Resulting theoretical and managerial implications of this study are also discussed in detail.
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Sajeva, Maurizio, Andrew Mitchell, and Mark Lemon. "Reconfiguring Household Management in Times of Discontinuity as an Open System." International Journal of Food and Beverage Manufacturing and Business Models 4, no. 1 (January 2019): 1–19. http://dx.doi.org/10.4018/ijfbmbm.2019010101.

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This article is based upon a heterodox approach to economics that rejects the oversimplification made by closed economic models and the mainstream concept of ‘externality.' This approach re-imagines economics as a holistic evaluation of resources versus human needs, which requires judgement based on understanding of the complexity generated by the dynamic relations between different systems. One re-imagining of the economic model is as a holistic and systemic evaluation of agri-food systems' sustainability that was performed through the multi-dimensional Governance Assessment Matrix Exercise (GAME). This is based on the five capitals model of sustainability, and the translation of qualitative evaluations into quantitative scores. This is based on the triangulation of big data from a variety of sources. To represent quantitative interactions, this article proposes a provisional translation of GAME's qualitative evaluation into a quantitative form through the identification of measurement units that can reflect the different capital dimensions. For instance, a post-normal, ecological accounting method, Emergy is proposed to evaluate the natural capital. The revised GAME re-imagines economics not as the ‘dismal science,' but as one that has potential leverage for positive, adaptive and sustainable ecosystemic analyses and global ‘household' management. This article proposes an explicit recognition of economics nested within the social spheres of human and social capital which are in turn nested within the ecological capital upon which all life rests and is truly the bottom line. In this article, the authors make reference to an on-line retailer of local food and drink to illustrate the methods for evaluation of the five capitals model.
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Aziz, Khurram. "Aesthetics of Retailers: An Evaluation of Self-Service, Full Service, and Web-Retailers." Journal of Management Info 4, no. 4 (January 1, 2018): 1–7. http://dx.doi.org/10.31580/jmi.v16i1.74.

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 Organizational aesthetics is a new area of organizational study and relates with a form of human knowledge which a person develops by using his five senses including hearing, sight, touch, taste, and smell. This knowledge of a person is associated with developing a perception about an organization, its purpose, main values, etc. Aesthetics shapes emotions, attitudes, and behavior of people. The aim of this research is to evaluate aesthetics of different service level of retailers of convenience products. Such evaluation of aesthetics of retailers based on service level would become the basis of evaluation of how each option generates value for the customers. Such knowledge will be useful for the organizational decision makers and they can use it to select/adjust service level with the desired level of value. In order to achieve the stated aim, a scientific research was carried out by the researchers. The researchers used case study research methods to analyze the dynamics of retail sales level in order to evaluate related aesthetics. The purpose was to evaluate, contrast and compare the aesthetics of different service levels (self-service, assorted-service, and full-service). The data collected during this research project was exclusively carried out for this research project only and was collected during the month of March 2016. Data was collected from different countries including United States of America and Pakistan. The findings of the research uncovered that style of three diverse retail benefit levels change in view of; design of retail outlet, comfort-related with each type of outlet, cleanliness, basic leadership process, impact of sales representatives, self-rule of purchaser in choosing items/administrations, cost of operations to retailer, speed of administration, assortment looking for conduct, music, sound and video in retail condition, capacity to counsel others, chance to feel items, level of instruction, chance to retailer of association and gaining from clients and shopping at claim speed. Retailers should choose their retailing technique (self-benefit retailing, full-benefit retailing and e-retailer) after a watchful investigation of these variables.
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O’Reilly, Kelley A., Alhassan G. Mumuni, Stephen J. Newell, and Branden J. Addicott. "Parent brand quality, service intensity and consumers’ usage consideration of service-to-service brand extensions." Journal of Product & Brand Management 26, no. 7 (November 20, 2017): 690–703. http://dx.doi.org/10.1108/jpbm-08-2016-1299.

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Purpose This study aims to examine the relative impact of three drivers affecting consumers’ usage consideration for a brand extension into a service category using data from actual consumers of a national oil change retailer contemplating various service brand extensions. Design/methodology/approach Data for the study were collected in two separate surveys using structured self-administered questionnaires. Three drivers were measured for their effect on consumers’ usage consideration for service brand extensions (dependent variable), namely, parent brand evaluation, extension fit and degree of service intensity of the extension. Findings The results indicate that parent brand evaluations are the strongest drivers of brand extension usage consideration, regardless of the extension fit or the degree of service intensity of the extension. In addition, the findings suggest that the closer the fit to the parent brand, the more likely the extension will be considered. In contrast, consumers are less likely to consider using an extension as the level of service intensity increases. Originality/value This study’s use of actual customers of the brand, for real service brand extensions provides a higher degree of external validity than previous work in this area, and it yields a deeper understanding of the criteria used by consumers when evaluating service brand extensions. The study also provides managerial implications that are of practical value to academics and practitioners alike.
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Cherian, Tisha Meriam, Shanmugam Munuswamy, and K. Mohamed Jasim. "Strategic sourcing: An empirical study among Indian construction retailers." International Journal of Construction Supply Chain Management 11, no. 1 (August 2021): 34–48. http://dx.doi.org/10.14424/ijcscm110121-34-48.

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The Indian retail industry is an emerging sector particularly in the construction segment. Retailers play a major role in sourcing of construction materials. This paper aims to identify the factors responsible for strategic sourcing and to find the influence between them for effective business transactions among construction material retailers in India. Primary data was collected using a structured questionnaire and an adequate sample of 330 responses were obtained from the targeted respondents using convenient sampling method. Following statistical tests for validity and reliability, Structural Equation Model was used to analyse the data. Based on previous studies, five variables were identified: unstructured buying, retailer evaluation, retailer disengagement, retailer relationship management and strategic sourcing and 21 key items were considered for the survey. With the factors, a conceptual model was formulated, and hypotheses were framed and tested. Among the five hypotheses, four hypotheses were supported in the study. All variables except unstructured buying have a strong positive influence on strategic sourcing. The study's implications include creating a long-term relationship with retailers and enhancing strategic sourcing practices in the Indian construction sector. This study serves as a literature resource in strategic sourcing and adds value to construction supply chains.
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Tak, Elise, Shelley J. Correll, and Sarah A. Soule. "Gender Inequality in Product Markets: When and How Status Beliefs Transfer to Products." Social Forces 98, no. 2 (January 22, 2019): 548–77. http://dx.doi.org/10.1093/sf/soy125.

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Abstract This paper develops and evaluates a theory of status belief transfer, the process by which gender status beliefs differentially affect the evaluations of products made by men and women. We conduct three online experiments to evaluate this theory. In Study 1, we gathered 50 product categories from a large online retailer and had participants rate each product’s association with femininity and masculinity. We find evidence of the pervasiveness of gender-typing in product markets. In Studies 2 and 3, we simulate male-typed and female-typed product markets (craft beer and cupcakes, respectively). In the male-typed product market, a craft beer described as produced by a woman is evaluated more negatively than the same product described as produced by a man. Consistent with our predictions, we further find that if the beer is conferred external status via an award, the evaluation of the beer made by a woman improves by a greater magnitude than the same beer made by a man. In the female-typed product market of cupcakes, the producer’s gender does not affect ratings. Together, the two studies provide evidence of an asymmetric negative bias: products made by women are disadvantaged in male-typed markets, but products made by men are not disadvantaged in female-typed markets. These studies also provide compelling evidence of status belief transfer from producers to their products. We draw out the implications of these findings and suggest ways that gender biases in product markets can be reduced.
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Dzakhmisheva, I. S. "Evaluation of competitiveness of retail enterprises in Nalchik." Proceedings of the Voronezh State University of Engineering Technologies 82, no. 1 (May 15, 2020): 404–8. http://dx.doi.org/10.20914/2310-1202-2020-1-404-408.

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The article defines the ability of retailers, the ability of retailers to meet the requirements of consumers in high-quality products and trade services, taking into account local or regional characteristics. A generalization of the existing terminology allows us to understand the competitiveness of retailers as the ability of a retailer to meet the requirements of consumers in high-quality products and trading services taking into account local or regional characteristics. Assessment of the competitiveness level of a retail trade enterprise is carried out in the following sequence: selection of criteria and their assessment; determination of criteria weighting factors; calculation of a generalized criterion. To calculate the generalized competitiveness level of a retail trade enterprise, criteria and their scores are proposed, and their weighting factors are determined. An essential criterion for the competitiveness of retail enterprises is the degree to which they meet their real needs, which determines the different attractiveness of competitors to consumers. A direct comparison of retail enterprises in a series of similar ones (selling similar products or providing the same services) was carried out according to the main parameters (indicators): the atmosphere of the store, the internal environment of the store, the quality of goods and services, the image of the enterprise; financial and economic indicators. A comparative assessment of the competitiveness of retail trade enterprises has made it possible to establish that the Deya hypermarket is the most competitive trading enterprise. Along with this, it is necessary to direct the activities of the hypermarket to improve the financial and economic component and increase the image of the enterprise. One of the ways to increase the financial and economic indicators of a trading company is merchandising.
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Zhang, Haozhao, Zhe (James) Zhang, and Srinivasan Raghunathan. "Is More Better? The Divide between Retailer’s and Manufacturers’ Preferences for Reviews and Review Monetization." MIS Quarterly 45, no. 3 (September 1, 2021): 1349–410. http://dx.doi.org/10.25300/misq/2021/15759.

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Research on online product reviews has examined a variety of issues ranging from reviewers’ motivation to write reviews to the impact of reviews on product sales. Implicit in this research stream is the notion that more reviews are better for sellers and consumers. However, it is unclear whether both retailers, who control the review platform, and manufacturers, whose products are reviewed, prefer more reviews over fewer reviews. Using a game theoretical model of a context in which a dominant retailer sells competing products from two manufacturers to consumers who are uncertain about product quality and fit, we show that the retailers’ and manufacturers’ preferences regarding the number of reviews are not always aligned. The nature of misalignment depends on whether the quality or the fit is more dominant in terms of consumers’ evaluation of products. If generating reviews do not cost anything, we found that additional reviews always benefit the retailer; however, if the number of reviews exceeds a threshold in the quality-dominates-fit case scenario, they may be harmful to the manufacturer. On the other hand, if the retailer incurs a sufficiently high cost to generate reviews, the retailer may prefer to have fewer reviews. We show that retailers can exploit the divide between retailers’ and manufacturers’ preferences for reviews and monetize reviews by charging a fee to the manufacturers in return for a guarantee on the number of reviews that they generate. We show that the product type and review platform design play a significant role in the attractiveness of review monetization for retailers. Even if reviews are monetized, we determined that retailers’ revenue from “selling” reviews to manufacturers does not exceed the cost of generating reviews, implying that the benefit from reviews is driven the positive impacts of reviews on the retailer’s core business of selling products to consumers. However, in the fit-dominates-quality case scenario, retailers do not prefer large numbers of reviews whereas manufacturers do. In this case, we found that retailers are unable to exploit the misalignment between retailers’ and manufacturers’ preferences for reviews through review monetization.
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Cristini, Guido, Cristina Zerbini, and Elisa Martini. "Store Brand Equity: An Explorative Study." International Journal of Business and Management 13, no. 11 (October 12, 2018): 122. http://dx.doi.org/10.5539/ijbm.v13n11p122.

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In regards to food consumption in Italy, consumers demonstrate a growing appreciation for Store Brands in their various forms: premium, mainstream and value. While retailing literature has largely been focused on the determinants behind the Store Brand’s success, little attention has been paid to a specific model able to describe and explain the main factors behind the creation of retail brand equity. Drawing on the literature that has analyzed the success of the Store Brand, this paper aims to assess the Italian consumer’s perception of the Store Brand. It is particularly interesting to study the consumers’ comparative evaluations between the two types of Store Brand segments: mainstream and premium. The variables which characterize a Store Brand’s Identity and those which enable it to offer a credible alternative to the leading industrial brands will be the focus of the study. They include: price advantage, perceived quality, level of innovation, ethics and sustainability. Data were collected from a quantitative survey based on a structured questionnaire. The final sample group was made up of approximately 600 Store Brand consumers loyal to the same retailer. Looking at the two Store Brand segments analyzed, results demonstrate that the consumers’ opinions differ in regards to price advantage, while they remain relatively uniform in regards to the other factors. These results lead to important managerial implications as they highlight how important it is to qualify a Store Brand’s distinctive factors, implement communication policies and to understand the final consumers’ expectations in order to increase its overall value.
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Štulec, Ivana, Kristina Petljak, and Anja Kukor. "The Role of Store Layout and Visual Merchandising in Food Retailing." European Journal of Economics and Business Studies 4, no. 1 (April 30, 2016): 138. http://dx.doi.org/10.26417/ejes.v4i1.p138-151.

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Literature proposes a number of store attributes as potentially significant factors affecting customers’ evaluation of retailer’s image, store loyalty and overall satisfaction, such as merchandise assortment and quality, service in general, personnel, store layout, convenience, cleanliness and atmosphere. Successful and profitable retailers use effectively each and every square meter of the retail space, both in the store and in the warehouse. Since retail space is costly, space management is gaining strategic importance in retailing. Appropriate store floor plans, location of certain merchandise categories, levels of inventory and visual displays are crucial factors of proper use of retail space. Misuse of retail space can be detrimental to retailer’s bottom line as it can result in difficulties in orientation of customers in the store, their shorter stay in the store, consequentially lower sales and possible loss of customers. It is hypothesised that effects of poor space management are even more pronounced in retail formats that incorporate self-service as a selling method with food retailers being especially at risk because in a setting where consumers can find identical merchandise in more than one store, layout and presentation become key differentiating factors. An empirical study is conducted as to determine the role of food store layout and visual merchandising compared to other store attributes in achieving customer satisfaction and to define preferable large food store layout among consumers. Research results imply that retailers need to create stimulating atmosphere and appealing layout in order to trigger consumer's buying decision.
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Jap, Sandy D., and Shankar Ganesan. "Control Mechanisms and the Relationship Life Cycle: Implications for Safeguarding Specific Investments and Developing Commitment." Journal of Marketing Research 37, no. 2 (May 2000): 227–45. http://dx.doi.org/10.1509/jmkr.37.2.227.18735.

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Powerful suppliers often require retailers to make significant idiosyncratic investments to improve coordination between organizations and to enhance the supplier's presence in the end market. The authors examine how a retailer might better manage the hold-up potential of these transaction-specific investments (TSIs) through the use of three control mechanisms: supplier's TSIs, the development of relational norms, and the use of explicit contracts. Moreover, the authors consider the time-dependent nature of these mechanisms by observing their effects on commitment over the course of a relationship life cycle. The results indicate that (1) a retailer's TSIs have a negative effect on its perceptions of supplier commitment; (2) a supplier's TSIs and relational norms increase the retailer's perception of supplier commitment, whereas explicit contracts are associated with perceptions of lower supplier commitment; and (3) each of the three control mechanisms moderates the negative impact of retailer investments on perceptions of supplier commitment contingent on the relationship phase. Specifically, bilateral TSIs enhance commitment in the exploration phase and a positive effect during the decline phase. The results also indicate that the retailer's perceptions of supplier commitment are positively related to its evaluation of supplier performance and satisfaction and negatively related to conflict.
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Yadlapalli, Aswini, Shams Rahman, and Helen Rogers. "A dyadic perspective of socially responsible mechanisms for retailer-manufacturer relationship in an apparel industry." International Journal of Physical Distribution & Logistics Management 49, no. 3 (April 16, 2019): 242–66. http://dx.doi.org/10.1108/ijpdlm-03-2018-0154.

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Purpose The purpose of this paper is to identify and prioritise social responsible mechanisms in apparel supply chains to extend social responsibility from large retailers in developed countries to producers in developing nations. Design/methodology/approach A framework that consists of supplier qualification and supplier relational mechanisms as two socially responsible mechanisms, with five factors and 18 dimensions is proposed. To prioritise the dimensions, analytic hierarchy process is employed by using a case study methodology of a major Australian retailer sourcing from Bangladesh manufacturers. Findings Results indicate that at the mechanism level, both retailer and manufacturers perceive qualification of manufacturer as by far the most critical element compared to the relational mechanism. However, substantial differences exist at the factor level; namely, that the social factor is critical for the retailer, whereas the economic factor is critical for the manufacturer. Within the relational mechanism, evaluation helps retailers to enforce social responsibility, while manufacturers believe collaboration helps. Research limitations/implications The major limitation of this study is the generalisation of the findings. The results obtained by focusing on a particular context in the Australian retail sector importing from Bangladesh, may not be applicable to other nations. Practical implications By highlighting the difference of opinion, this study assists managers in developing guidelines to better understand the socially responsible mechanisms in the retailer-manufacturer dyadic relationship and to propose strategies to address the differences. Originality/value This study advances the literature on inter-organisational relationship to retailer-manufacturer dyad for the implementation of social responsibility by including supplier qualification along with supplier relational mechanism.
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Gopalan, Rema, Sreekumar ., and Biswajit Satpathy. "Evaluation of retail service quality – a fuzzy AHP approach." Benchmarking: An International Journal 22, no. 6 (August 3, 2015): 1058–80. http://dx.doi.org/10.1108/bij-05-2013-0052.

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Purpose – With the growing importance of service quality in Indian retail, it becomes critical for the retailers to identify the appropriate dimensions for their retail stores. In the process of evaluating service quality the decision maker is often faced with ambiguities due to the imprecise information gained from the respondents. The purpose of this paper is to present an integrated fuzzy (fuzzy analytic hierarchy process (FAHP) approach to help the decision makers/retailers in practicing and judging the priorities of service quality strategies and accordingly benchmarking retail stores in Indian retail environment. Design/methodology/approach – The study incorporated the five basic dimensions of Retail Service Quality Scale proposed by Dabholkar et al. (1996) and the FAHP approach to three leading apparel retail stores of a major city (Rourkela) of Orissa (an Indian state located in eastern part of the country) to determine the weights of criteria and sub-criteria of retail service quality. Findings – The study identified that the dimensions, namely, personal interaction, physical aspects, reliability and policy are perceived as important by the Indian consumers. Merchandise and the store’s willingness to handle returns and exchanges emerge as the most influencing variable affecting the overall service quality of the store. Research limitations/implications – The study was restricted to a major city of Orissa and to three apparel stores. The results obtained may not be extrapolated to the country as a whole. The authors believe that the integrated approach of FAHP could be used by a variety of service industries to evaluate the service quality. The study did not investigate switching behavior among the respondents as they had been visiting all the three apparel stores during the preceding months. Practical implications – The integrated approach of FAHP makes an empirical contribution to the service quality and retail marketing literature by overcoming the uncertainty of concepts those are associated with human beings’ subjective judgments. Social implications – The retailer can improve the quality of service provided by them based on the parameters important in Indian context, which will lead to higher customer satisfaction. Originality/value – This paper can help the retail service providers to identify which of the retail service quality dimensions requires much attention to create sustainable competitive advantage.
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Pioch, Elke, and John Byrom. "Small independent retail firms and locational decision‐making: outdoor leisure retailing by the crags." Journal of Small Business and Enterprise Development 11, no. 2 (June 1, 2004): 222–32. http://dx.doi.org/10.1108/14626000410537164.

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The importance of location to retail organisations has long been recognised in the geography and retail marketing literatures, with subjective and “gut feel” methods of evaluation emerging as highly significant factors in the decision‐making process. Through the application of existing frameworks we seek to highlight the importance of location to small independent retailers in the context of outdoor leisure retailing. The case of “UpFront”, a pseudonym for a retailer operating four outlets in Great Britain, is presented. It is shown that, although based largely on luck and opportunism, the firm's locational “strategy” has been crucial to its success as a leading player in the sector. Based on detailed interviews with the managing director and employees, the role and importance of location as a critical success factor to the organisation is presented. In conclusion, a call is made for greater engagement with the nuances of location to small retail organisations, given its impact on a large number of retail operations.
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Zhang, Xueying, Tam D. Vuong, Elizabeth Andersen-Rodgers, and April Roeseler. "Evaluation of California’s ‘Tobacco 21’ law." Tobacco Control 27, no. 6 (February 13, 2018): 656–62. http://dx.doi.org/10.1136/tobaccocontrol-2017-054088.

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IntroductionCalifornia’s law raising the minimum tobacco sales age to 21 went into effect on 9 June 2016. This law, known as ‘Tobacco 21’ or ‘T21’, also expanded the definition of tobacco to include electronic smoking devices. This paper describes the T21 evaluation plan and initial evaluation results.MethodsAn evaluation plan and logic model were created to evaluate T21. A tobacco retailer poll was conducted 7 months after the law went into effect to assess awareness, support and implementation; an online survey of California adults was fielded to provide data on tobacco use and attitudinal changes before and after T21 implementation; and tobacco purchase surveys were conducted to assess the retailer violation rate (RVR). Multivariate models estimated the odds of RVR and odds of being aware, agreeing with and observing advertisements related to T21.ResultsSeven months after the T21 effective date, 98.6% of retailers were aware of the law and 60.6% supported the law. Furthermore, 66.2% of retailers agreed that people who start smoking before 21 would become addicted to tobacco products. The RVR using youth decoys under age 18 statistically decreased from 10.3% before T21 to 5.7% after T21 (P=0.002). Furthermore, the RVR using young adult decoys ages 18–19 was 14.2% (95% CI 9.3% to 19.1%) for traditional tobacco and 13.1% (95% CI 10.2% to 16.1%) for electronic smoking devices.ConclusionsSurvey findings suggest that the high awareness and support for the law may have contributed to reducing illegal tobacco sales to youth under 18 and achieving widespread retailer conformity with the new law disallowing sales to young adults under 21.
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Panaihfar, Farhad, Cathal Heavey, and PJ Byrne. "Developing retailer selection factors for collaborative planning, forecasting and replenishment." Industrial Management & Data Systems 115, no. 7 (August 10, 2015): 1292–324. http://dx.doi.org/10.1108/imds-01-2015-0009.

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Purpose – Selecting an appropriate partner is a vital and strategic decision-making process in any supply chain collaboration initiative. The purpose of this paper is to introduce and explore the key factors considered by manufacturers in the selection of an appropriate retailer(s) for collaboration and collaborative planning, forecasting and replenishment (CPFR) implementation and the relationships between these factors. Design/methodology/approach – A comprehensive literature review and experts’ views are applied to identify the main retailer selection and evaluation factors for CPFR implementation. A fuzzy decision-making trial and evaluation laboratory approach is then used to rank and analysis the interaction among identified factors. The findings are finally evaluated using a case study from a high-tech industry. Findings – The most important partner selection factors comprising of five dimensions and 24 factors are introduced. Of the identified criteria, three factors: manufacturer’s familiarity with the retailer, workforce skills and training and customer service orientation and capability have been identified as critical when selecting retailers for CPFR implementation. The technological capabilities dimensions are identified as the only net cause dimension which affects all other dimensions and its importance and role in simplifying and enhancing the speed and flexibility of CPFR implementation. Practical implications – The paper identifies practical retailer selection factors for CPFR implementation and the causal relationships between factors. Developed retailer selection dimensions and criteria will assist manufacturers and retailers in understanding the role these factors play in CPFR implementation. This will also assist in appropriate retailer(s) selection by manufacturers. Originality/value – This paper contributes to the literature on CPFR and tackles the important issue of selecting appropriate partners by developing retailer selection dimensions and criteria in CPFR implementation.
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Vaida, Luminita Ligia, Dana Festila, Abel Emanuel Moca, Bianca Ioana Todor, Bianca Negrutiu, Antonia Mihaiu, Mircea Ghergie, Claudia Teodora Judea Pusta, and Alexandrina Muntean. "Evaluation of the Efficiency of Three Different Types of Bonded Retainers Used in Orthodontics." Revista de Chimie 70, no. 8 (September 15, 2019): 2769–76. http://dx.doi.org/10.37358/rc.19.8.7424.

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The bonded retainers are mainly used for the mandibular dental arch. This study aims to analyse the efficiency of three different types of fixed retainers, multistranded 0.0195-in wire, Australian wire and Starbond CoS laser sintering retainer, as well as the relapse rate for each type of retainer used over a period of two years. The sample consisted of 159 patients, of whom 55 patients (Group 1) had multistranded 0.0195-in wire, 53 patients (Group 2) Australian wire, and 51 patients (Group 3) laser-sintering retainers. 16 partial or complete detachments were recorded in the first year of the retention phase, of which 5 retainers from Group 1, 6 from Group 2 and 5 from Group 3, in the case of lasers-sintering retainers only total detachments were noticed, and 2 of the multistranded retainers suffered deformations. The results show that there are no statistically significant differences between the three types of retainers in the first year of retention period, but laser-sintering retainer had a statistically significant better evolution compared to multistranded retainer (p=0.018) after two years of retention. No statistically significant differences were found between the three types of retainers regarding the rate of relapse (10.9% for Group 1, 7.5% for Group 2 and 7.8% for Group 3). In the second year of the retention phase, the relapse rate did not present a statistically significant change from the first year, but it increased slightly in patients from Group 1 and it decreased slightly in patients from Group 3. No fixed retention system is perfect, everything has its drawbacks.
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Vyt, Dany. "Retail network performance evaluation: a DEA approach considering retailers' geomarketing." International Review of Retail, Distribution and Consumer Research 18, no. 2 (May 2008): 235–53. http://dx.doi.org/10.1080/09593960701868522.

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Geng, Ji Hua. "The Design of Transaction Condition Expert Evaluation System for the Logistics Online Retailers." Advanced Materials Research 989-994 (July 2014): 5457–60. http://dx.doi.org/10.4028/www.scientific.net/amr.989-994.5457.

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With the rapid development of Electronic-commerce, the traditional logistics industry is gradually combined with Electronic-commerce which fully opens the era of logistics online retailer. The basic network platform is the basis of the logistics online retailers. This paper focuses on the establishment of the Electronic-commerce platform with architecture and design techniques. The platform can ensure the stability, efficiency, security, redundancy and scalability of the evaluation system for the logistics industry and economic conditions of the online retailers.
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Bazargani, Farhan, Sven Jacobson, and Bertil Lennartsson. "A comparative evaluation of lingual retainer failure bonded with or without liquid resin." Angle Orthodontist 82, no. 1 (July 1, 2011): 84–87. http://dx.doi.org/10.2319/032811-222.1.

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Abstract Objective: To prospectively evaluate and compare the effect of liquid resin on lingual retainer failure after a 2-year follow-up. Materials and Methods: Fifty-two patients (26 males, 26 females) with a mean age of 18.3 ± 1.3 years at follow-up, were randomized into two groups: the resin group and the nonresin group. The lingual retainers in the resin group were bonded to the enamel surfaces with two-step bonding resin, Optibond FL, and Tetric EvoFlow. The nonresin group followed the same procedure of bonding retainers but without applying the Optibond FL. Retainer failure, calculus accumulation, and discoloration of composite pads adjacent to the retainers during the 2-year observation period were registered, compared, and statistically analyzed with a Fisher's exact test and chi-square test. Results: In the resin group, the incidence of retainer failure was 4% and occurred at the composite-wire interface; in the nonresin group, the incidence was 27% and occurred at the enamel-composite interface. The difference between the groups was statistically significant (P = .049). The incidences of calculus accumulation and discoloration adjacent to the composite pads were 27% and 69% (P = .003 and P < .001) higher in the nonresin group, respectively. Conclusion: Application of resin in bonding of lingual retainers appears to reduce the incidence of retainer failure as well as the incidence of calculus accumulation and discoloration adjacent to the composite pads.
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Tan, Kim, and Eric Newman. "Sales Force Training Evaluation." Journal of Business & Economics Research (JBER) 10, no. 2 (January 23, 2012): 105. http://dx.doi.org/10.19030/jber.v10i2.6790.

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<span style="font-family: Times New Roman; font-size: small;"> </span><p style="margin: 0in 0.5in 0pt; text-align: justify; mso-pagination: none;" class="MsoNormal"><span style="font-family: Times New Roman;"><span style="font-size: 10pt; mso-bidi-font-style: italic;">An important indicator of an effective sales force training program is the evaluation of whether or not the training has directly impacted professional selling in retail organizations as defined by sales volume, sales personnel performance as well as other bottom line metrics<strong>. </strong>Despite spending thousands of dollars training their sales force every year, retail organizations often fail to follow through in evaluating the effectiveness of their training programs, thereby not allowing corrective actions for improvements to take root. This article investigates the importance of sales training evaluations and provides insights into the </span><span style="font-size: 10pt;">challenges and impediments faced by retailers in conducting sales training evaluation<span style="mso-bidi-font-style: italic;">. This study essentially propose utilizing Kirkpatrick's Four-Level Training Evaluation Model (Donald Kirkpatrick, 1994) to examine the interrelationships among its four levels of training evaluation (reaction, learning, behavior change, and organizational outcomes) and how they can be applied in determining sales training effectiveness in retail organizations. Future research emphasis and implications are then discussed that may help retailers better evaluate their sales training provisions while developing effective and accountable sales training efforts that will increase overall sales force productivity.</span></span></span></p><span style="font-family: Times New Roman; font-size: small;"> </span>
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David, Sumitha A., KA Adam Ozeer, Umar Mohamed, PC Sunil, and Parson Paul. "An Innovative Approach to Retention: Thermoplastic Retainer." Journal of Contemporary Dental Practice 18, no. 7 (2017): 572–75. http://dx.doi.org/10.5005/jp-journals-10024-2086.

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ABSTRACT Aim The aim of this study was to design and introduce a retainer that overcomes the common shortcomings seen in other retainers. Materials and methods Hard thermoplastic sheet of 0.5 mm thickness is vacuum or pressure-molded onto the patient cast. Lingual portion of the retainer is trimmed according to the contours of the anterior teeth. Contact points between the maxillary and mandibular anterior teeth are marked on the retainer and reduced. Punch cut holes are placed on the retainer for the exit of flash and air bubbles while fixation. The retainer is bonded onto the lingual surface of the anterior teeth using composite. Results A 1-month review of the retainer showed no patient discomfort, occlusal interference, or bond failure. The aim of the article was found to have been achieved. Conclusion Initial evaluation has shown positive findings. Long-term clinical findings will determine the overall success of this new retainer. Clinical significance As compared with other retainers, thermoplastic retainer has shown reduced tendency to debond from occlusal forces, decreased patient discomfort, and occlusal interference. How to cite this article Ozeer KAA, David SA, Mohamed U, Sunil PC, Paul S, Paul P. An Innovative Approach to Retention: Thermoplastic Retainer. J Contemp Dent Pract 2017; 18(7):572-575.
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Sewell, William, Roger B. Mason, and Petrus Venter. "Financial growth and sustainability in retail SMMes: Study of work-integrated learning policy." Risk Governance and Control: Financial Markets and Institutions 7, no. 2 (2017): 204–13. http://dx.doi.org/10.22495/rgcv7i2c1p8.

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This evaluation of Work-Integrated Learning (WIL) with Small, Medium and Micro Enterprise (SMME) retailers in South Africa arose from observations that vocational education goals required in this sector are not being achieved. Qualitative methodologies were used, including dialogic interviews and questionnaire surveys of purposive samples of SMME retailers, tertiary vocational educators and retail students, as well as insights from large retailers and skills development facilitators. Findings indicate lack of consensus on WIL strategies, and that for WIL within retail SMMEs to succeed, small business management capacity and entrepreneurial competence need to be supported by pre-WIL processes and mentorship strategies. To promote work-based learning within SMMEs, recommendations are made for policy review by W&RSETA management, vocational educators and small business development organisations.
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Amin, Sammy G., and Dinesh S. Dave. "Consumer Response To Utilization Of Comparison Prices In Retail Advertisements." Journal of Applied Business Research (JABR) 9, no. 2 (October 2, 2011): 113. http://dx.doi.org/10.19030/jabr.v9i2.6084.

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Retailers consider advertising and promotion to be among the most crucial strategic tools in a firms marketing mix. Retailers are concerned with the decision making process involving the content and format of their newspaper advertisements. In this paper an attempt was made to investigate the effects of the inclusion of store discount coupons; and the various brand types on consumer evaluation and reactions to retail newspaper advertisements. The results of this study provide retailers with directions and insights, enabling them to achieve more positive reactions from consumers in their advertising efforts.
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Sewell, William, Roger Mason, and Petrus Venter. "Strategic alignment of the South African retail sector with the national development plan." Journal of Governance and Regulation 3, no. 4 (2014): 235–351. http://dx.doi.org/10.22495/jgr_v3_i4_c2_p11.

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This paper provides an evaluation of the strategy alignment of the South African retail sector with the National Development Plan (NDP) governance values and objectives. The paper considers the commercial realities which form the framework for retail decision-makers when they address the challenges in aligning their business growth strategies with the regulatory framework of a capable, developmental state. Within that context, the outcomes of a retail stakeholder alignment study of the NDP strategy themes are analysed. The method involved a policy survey of a purposive sample of retail business and governance stakeholders. The survey findings reflect retailer alignment with many NDP regulatory and ‘active citizenry’ strategies, but with strong beliefs that others are not the retail business sector’s governance responsibility.
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Ayalp, Nur, Kemal Yildirim, Müge Bozdayi, and Kubulay Cagatay. "Consumers’ evaluations of fitting rooms in retail clothing stores." International Journal of Retail & Distribution Management 44, no. 5 (May 9, 2016): 524–39. http://dx.doi.org/10.1108/ijrdm-06-2015-0085.

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Purpose – The purpose of this paper is to ascertain the effect of age, gender and educational level on customer evaluations of the design characteristics of fitting rooms/dressing rooms, such as size, levels of illumination, number of hangers, materials and opening types of doors in retail clothing stores. In the light of these results, the study aims to increase the satisfaction of the customers in retail stores. Design/methodology/approach – These evaluations were analysed according to the demographic characteristics of consumers, such as age, gender and educational level. Since activities in fitting rooms require a certain level of privacy, the features that affected privacy were also considered in this study. The analysis was carried out with research designed for users of fitting rooms in Ankara, Turkey. Findings – Results indicated that demographic characteristics of the customers affected their evaluation of fitting rooms. The statistically significant results between evaluations of customers and their demographic backgrounds were determined. In these analyses, problems emerged due to usage of fitting rooms. Most of the problems complained about were an insufficient number of hangers, lack of mirrors, lack of sitting units, small-sized rooms and poorly illuminated rooms. Moreover, the results showed that customers preferred a totally closed panel door for privacy. Originality/value – This paper reveals a significant relationship between design characteristics of fitting rooms and customer evaluations of fitting rooms. The results of the study suggest that retailers and designers may be able to easily make stores more attractive for customers when installing fitting rooms.
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Hill, Jessica, and Hyun-Hwa Lee. "Sustainable brand extensions of fast fashion retailers." Journal of Fashion Marketing and Management 19, no. 2 (May 11, 2015): 205–22. http://dx.doi.org/10.1108/jfmm-09-2012-0056.

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Purpose – The purpose of this paper is to examine consumer perceptions of a potential sustainable line extension introduced by a specific fast-fashion retailer. Following brand-extension theory, the study seeks to identify the influences of knowledge of and involvement with the cause of sustainability, as well as knowledge and affect toward brand, on the evaluation of a sustainable line extension. Design/methodology/approach – Participation was limited to those with in-store browsing experience with either Zara or H&M in the past 12 months. A self-administered online survey was developed using the written scenario approach. After several screening processes, 598 completed surveys were deemed usable for statistical analysis. Findings – Findings identified significant cause and brand effects on brand-cause fit and brand-extension fit. In turn, brand extension was significantly predicted by brand-cause fit and brand-extension fit. In addition, the results of the study indicated that consumers do view sustainable products as fitting with fast-fashion retailers, based on their previous knowledge and affect regarding the brand and the cause. Originality/value – This study sought to identify consumers’ perceptions of sustainable brand extension introduced by a fast-fashion retailer. Implications for retailers included leveraging consumers’ past knowledge and affect regarding the brand through marketing of the sustainable product.
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Al-Moghrabi, Dalya, Nikolaos Pandis, Kieran McLaughlin, Ama Johal, Nikolaos Donos, and Padhraig S. Fleming. "Evaluation of the effectiveness of a tailored mobile application in increasing the duration of wear of thermoplastic retainers: a randomized controlled trial." European Journal of Orthodontics 42, no. 5 (December 4, 2019): 571–79. http://dx.doi.org/10.1093/ejo/cjz088.

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Summary Background The ‘My Retainers’ mobile application is a patient-informed intervention designed to enhance removable retainer wear and associated patient experiences during the retention phase. Objectives To evaluate the effect of receiving the ‘My Retainers’ application on objectively assessed thermoplastic retainer (TPR) wear time, stability, periodontal outcomes, patient experiences, and knowledge related to retainers. Materials and methods Eighty-four participants planned for removable retention with TPRs were assigned either to receive the ‘My Retainers’ application or to control not receiving electronic reminders during the 3-month period. Randomization was based on computer-generated random numbers and allocation was concealed using opaque, sealed envelopes. The primary outcome was objectively assessed retainer wear recorded using an embedded TheraMon® micro-electronic sensor. Secondary outcomes, including irregularity of the maxillary and mandibular incisors, plaque levels, bleeding on probing and probing depth, were assessed at baseline and 3-month follow-up; and analysed using a series of mixed models. Experiences and knowledge related to orthodontic retainers were recorded using questionnaires. The outcome assessor was blinded when possible. Results Receipt of the mobile application resulted in slightly higher median wear time (0.91 hours/day); however, this difference was not statistically significant (P = 0.56; 95% confidence interval [CI]: −2.19, 4.01). No significant differences were found between the treatment groups in terms of stability (P = 0.92; 95% CI: −0.03, 0.04), plaque levels (P = 0.44; 95% CI: −0.07, 0.03), bleeding on probing (P = 0.61; 95% CI: −0.05, 0.03) and probing depth (P = 0.79; 95% CI: −0.09, 0.07). Furthermore, similar levels of patient experiences (P = 0.94) and knowledge related to retainers (P = 0.26) were found. However, marginally better levels of knowledge were identified in the intervention group. No harms were observed. Limitations A relatively short follow-up period with the study confined to a single-center in a university-based hospital. Conclusions Provision of the bespoke ‘My Retainers’ application did not lead to an improvement in adherence with TPR wear over a 3-month follow-up period. Further refinement and research are required to develop and investigate means of enhancing adherence levels. Clinical registration NCT03224481.
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Wan, Nana, and Xu Chen. "Multiperiod Production and Ordering Policies for a Retailer-Led Supply Chain through Option Contracts." Mathematical Problems in Engineering 2018 (2018): 1–17. http://dx.doi.org/10.1155/2018/9097136.

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This paper formulates two groups of multiperiod production and ordering models with call and bidirectional option contracts for a two-party supply chain consisting of one followed supplier and one dominant retailer, respectively. Based on dynamic programming theory, we characterize the optimal policy structures for two partners in each period. We also provide an approximation for the corresponding policy parameters evaluation in two cases. Then, we investigate the impacts of different option contracts and the demand risk on the decisions and performances of two members. Our results suggest that, whether concerning call or bidirectional option contracts, the optimal policies for two members always follow a base stock type. When the price parameters are the same for different option contracts, the service levels of both the system and the retailer are higher with call option contracts than with bidirectional ones, whereas the retailer’s inventory risk is lower with bidirectional option contracts than with call ones. Under the same conditions stated above, call option contracts can always benefit the supplier, but not the retailer. Owing to the retailer’s dominant position, call option contracts are better choice for the supply chain if the option (exercise) price is low (high), while bidirectional option contracts are more suitable choice for the supply chain if the option (exercise) price is high (low). In addition, an increase in the demand risk would prompt the supplier to increase his production quantity and the retailer to reduce the initial firm order quantity, either with call or bidirectional option contracts.
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44

Boesiger, E. A., A. D. Donley, and S. Loewenthal. "An Analytical and Experimental Investigation of Ball Bearing Retainer Instabilities." Journal of Tribology 114, no. 3 (July 1, 1992): 530–38. http://dx.doi.org/10.1115/1.2920915.

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Factors contributing to the dynamic instability of ball retainers in precision bearings were investigated. A real-time, rolling-element bearing dynamics simulation was written (PADRE - Planar Analysis of a Dynamic Retainer) for rapid evaluation of key bearing design factors. This code permits economic screening of a large number of bearing geometric parameters as a prelude to other more comprehensive dynamic bearing codes. The simulation uses a recently-developed integration package to increase computational speed and accuracy, and also employs a simplified lubricant traction model due to Johnson and Tevaarwerk. Tests with precision angular-contact ball bearings verified important features of this analysis including friction threshold for instability, retainer motion, and the instability frequency. Retainer instability was found to be highly sensitive to retainer-ball friction and exhibited a constant characteristic frequency, which was independent of speed, external vibration, radial load, and preload.
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45

Miwa, Yukihiro, Makoto Morisada, and Wirawan D. Dahana. "Investigating the Impacts of Individual Traits and Product Characteristics on Customer Evaluation of Sweepstakes." International Journal of Marketing Studies 9, no. 5 (September 30, 2017): 1. http://dx.doi.org/10.5539/ijms.v9n5p1.

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This study investigates the effects of individual traits and products characteristics on customer evaluation of sweepstakes promoted by retail firms. We assume that customer’s preference toward sweepstakes is determined by four primary attributes: implementation term, entry condition, prize size, and winning odds. The importance customers attach to these attributes are proposed to be influenced by the extent of rationality, regret, and store loyalty. Further, we explore how the evaluations are moderated by the type of product category (goods vs. service) and product involvement (low vs. high). The results from a conjoint analysis and a multivariate regression analysis applied to ordered-preference data show that rationality and behavioral loyalty have significant effects on the importance attached to implementation term, prize size, and winning odds. Further, the results also reveal that attitudinal loyalty play a significant role in the evaluation of low involvement products, while rationality and behavioral loyalty appear to be influential for high involvement products. These results provide new insights into the interplays among sweepstakes attributes, individual traits, and products characteristics as well as managerial implications for retailers developing a loyalty program strategy.
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46

Urbonavičius, Sigitas, and Robertas Ivanauskas. "EVALUATION OF MULTIPLE RETAILERS’ MARKET POSITIONS ON THE BASIS OF IMAGE ATTRIBUTES MEASUREMENT." Journal of Business Economics and Management 6, no. 4 (December 31, 2005): 199–206. http://dx.doi.org/10.3846/16111699.2005.9636109.

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Intense competition in retailing sector requires searching for new and more effective tools of competing with rivals. One of the possible ways seems to go through applying positioning concept in retailing. Positioning in retailing refers to strategy for development of a desirable image, which would help to differentiate a retail company and move away from direct price competition. Besides that, image management provides possibilities for increasing customer perceived value and/or increasing prices. The paper presents methodology for establishing multiple retailers’ positions. This methodology is based on evaluation of image attributes’ importance for customers. Factor analysis allows revealing more general latent factors that are used to evaluate retailers’ positions in a perceptual space. This allows drawing conclusions on how much Lithuanian multiple retailers are similar or differentiated from the standpoint of their customers.
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47

Eltas, Abubekir, Şeydanur Dengizek Eltas, Mustafa Özay Uslu, and Mustafa Ersöz. "Evaluation of Patient Discomfort at the Palatal Donor Site Following Free Gingival Graft Procedures: A Randomized Controlled Clinical Trial." Journal of Periodontology & Implant Dentistry 6, no. 2 (October 8, 2018): 47–53. http://dx.doi.org/10.15171/jpid.2014.009.

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Background and aims. The purpose of this study was to compare the effects on patients’ discomfort of four different protective methods for donor sites after free gingival graft (FGG) surgery. Materials and methods. This study compared the effects of four different covering methods on discomfort (pain, chewing, speaking, appearance) of patients at the donor site. This study included 4 groups: Group A, periodontal dressing (PD); group B, Essix retainer, group C, modified Essix retainer and group D, modified Hawley retainer. A visual analog scale (VAS) was used to measure the experienced discomfort. Results. The mean VAS scores for pain were higher in group A compared to those in groups with retainers for both assessments, but there was only statistically significance at T1 (P>0.05). While bleeding was significantly more common in group A than in the other groups at T1 (after one week) and T2 (after two week) (P<0.05), the differences between groups B, C, and D were not significant (P>0.05). The present study showed that speaking and appearance VAS scores in the PD group were lower than those in groups with retainers (P<0.05). Conclusion. The complaints about the donor site after FGG surgery might decrease with the use of coverage techniques.
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48

Sitaker, Marilyn, Jane Kolodinsky, Weiwei Wang, Lisa C. Chase, Julia Van Soelen Kim, Diane Smith, Hans Estrin, Zoe Van Vlaanderen, and Lauren Greco. "Evaluation of Farm Fresh Food Boxes: A Hybrid Alternative Food Network Market Innovation." Sustainability 12, no. 24 (December 12, 2020): 10406. http://dx.doi.org/10.3390/su122410406.

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Using a mixed-methods design, we evaluated Farm Fresh Food Box (F3B) a market innovation designed to expand producer markets, stabilize rural retail businesses, and improve rural food access. In the F3B model, pre-ordered Community Supported Agriculture (CSA)-style produce boxes are sold through rural retail outlets. F3B was implemented from 2016 to 2018 as part of a United States Department of Agriculture (USDA)-funded multi-state extension and research collaboration project in 3 geographically diverse and rural areas: Vermont, Washington, and California. The F3B evaluation aimed to (1) assess market potential; (2) determine logistics for successful implementation; (3) describe the benefits and drawbacks for farmers and retailers; and (4) measure consumers’ attitudes and purchase behavior. A national market survey indicated consumers would be likely to purchase F3B if it was perceived to offer good value on fresh local produce, without need for a subscription. The model put a few additional labor burdens on farmers and retailers, but required time for relationship-building and more record-keeping time for farmers. Those who purchased a F3B were generally satisfied with the quality, quantity and variety of produce each week and a high proportion considered F3B to be a good value for the money. As a new business innovation, F3B showed only modest profit, but retailers and farmers felt it was worthwhile to expand their customer base, promote their brand and develop their partnership. F3B began a means to address flattened growth in direct to consumer produce sales, food deserts and dwindling retail options for fresh foods in rural areas. We discuss F3B as a potential solution to food system weaknesses exposed by the COIVD-19 pandemic because it offers touch-free, high-quality local produce ready for curbside pickup at a convenient location.
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49

Peck, Joann, and Terry L. Childers. "To have and to Hold: The Influence of Haptic Information on Product Judgments." Journal of Marketing 67, no. 2 (April 2003): 35–48. http://dx.doi.org/10.1509/jmkg.67.2.35.18612.

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Haptic information, or information attained through touch by the hands, is important for the evaluation of products that vary in terms of material properties related to texture, hardness, temperature, and weight. The authors develop and propose a conceptual framework to illustrate that salience of haptic information differs significantly across products, consumers, and situations. The authors use two experiments to assess how these factors interact to impair or enhance the acquisition and use of haptic information. Barriers to touch, such as a retail display case, can inhibit the use of haptic information and consequently decrease confidence in product evaluations and increase the frustration level of consumers who are more motivated to touch products. In addition, written descriptions and visual depictions of products can partially enhance acquisition of certain types of touch information. The authors synthesize the results of these studies and discuss implications for the effect of haptic information for Internet and other nonstore retailing as well as for traditional retailers.
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Punyatoya, Plavini. "Effects of cognitive and affective trust on online customer behavior." Marketing Intelligence & Planning 37, no. 1 (February 4, 2019): 80–96. http://dx.doi.org/10.1108/mip-02-2018-0058.

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Purpose Although prior works in online retailing have addressed the influence of trust on customer responses, they conceptualized trust as a single dimension. Based on social-psychological literature and sociological literature, this study proposes that consumer trust in an online retailer has two principal forms: cognitive trust and affective trust. The purpose of this paper is to examine various factors influencing the development of each form of customer online trust and the subsequent effect on customer satisfaction (CS) and loyalty intention (LI). Design/methodology/approach Survey approach is employed to validate the research model. Data are collected from 334 Indian consumers and using structural equation modeling the causal pathways of the model are investigated. Findings The results show that cognitive trust and affective trust are empirically distinguished variables in online retailing context. Cognitive trust and affective trust are found to mediate the relationship between perceived website quality, security and privacy policy, prior-interaction experience, perceived e-tailer reputation and shared value and CS. CS also positively influences LI toward the online retailer. Practical implications The paper provides interesting insights about Indian consumers’ evaluation of online retailers. These useful insights would enable both international and national online retailers to develop and apply different strategies to improve customer trust, which is a key driver of CS and LI. Originality/value Drawing from signaling theory and organizational studies literature, this paper investigates the relationship between different antecedents and affect-based and cognition-based trust in online retailing context. In particular, this is the first study to examine multi-dimensional nature of consumer trust in online retailing context. Besides, this paper clearly shows that cognitive trust and affective trust are the mediating variables that positively affect CS toward online retailers and help in building strong customer LI.
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