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Dissertations / Theses on the topic 'Retailer segmentation'

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Published: 5 June 2025

Last updated: 1 August 2025

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1

Liang, Catherine G. (Catherine Gloria). "Segmentation strategies for managing retail supply chains." Thesis, Massachusetts Institute of Technology, 2011. http://hdl.handle.net/1721.1/66081.

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Thesis (M.B.A.)--Massachusetts Institute of Technology, Sloan School of Management; and, (S.M.)--Massachusetts Institute of Technology, Engineering Systems Division; in conjunction with the Leaders for Global Operations Program at MIT, 2011.<br>Cataloged from PDF version of thesis.<br>Includes bibliographical references (p. 100-101).<br>High-technology manufacturing companies often face rapid price decline and capacity constraints. Especially in the retail side of the business where the supply chain is much longer and revenue is sometimes not recognized until the sell-through point, optimizing

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Jin, Huiping M. Eng Massachusetts Institute of Technology, and Brad Gilligan. "SKU segmentation strategy for a global retail supply chain." Thesis, Massachusetts Institute of Technology, 2014. http://hdl.handle.net/1721.1/92114.

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Thesis: M. Eng. in Logistics, Massachusetts Institute of Technology, Engineering Systems Division, 2014.<br>Cataloged from PDF version of thesis.<br>Includes bibliographical references (page 57).<br>The concept of using different supply chain strategies for different products or product families is a fairly simple component of supply chain management. This practice, known as SKU segmentation, is widely used by many companies. However, most research and success stories involve a relatively stable portfolio of brands and products, and products with easily identifiable attributes such as profit m

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Bergström, Sebastian. "Customer segmentation of retail chain customers using cluster analysis." Thesis, KTH, Matematisk statistik, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-252559.

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In this thesis, cluster analysis was applied to data comprising of customer spending habits at a retail chain in order to perform customer segmentation. The method used was a two-step cluster procedure in which the first step consisted of feature engineering, a square root transformation of the data in order to handle big spenders in the data set and finally principal component analysis in order to reduce the dimensionality of the data set. This was done to reduce the effects of high dimensionality. The second step consisted of applying clustering algorithms to the transformed data. The method

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Piercy, Niall C. "Online retail : service quality derivation, market segmentation and organisational analysis." Thesis, Cardiff University, 2006. http://orca.cf.ac.uk/54269/.

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Hie recent rise of the internet as a commercial trading channel has left retail marketers facing several challenges. As in any marketplace, customer intelligence is the lifeblood of organisational success online, yet no thoroughly tested and validated model exists to reliably capture customer service requirements. Traditional service quality models are an insufficient and inflexible means to capture the unique nature of the internet medium while those emergent models of online behaviour developed thus far have typically been of limited scope, sample size, sample breadth and not validated in co

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Pan, Xiaodan M. Eng Massachusetts Institute of Technology. "Segmentation strategies in urban retail : an application to nanostores in Bogota." Thesis, Massachusetts Institute of Technology, 2014. http://hdl.handle.net/1721.1/92646.

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Thesis: M. Eng. in Logistics, Massachusetts Institute of Technology, Engineering Systems Division, 2014.<br>Cataloged from PDF version of thesis.<br>Includes bibliographical references (pages 55-56).<br>This research analyzes how to apply segmentation strategies in the nanostore retail market, focusing on a pilot company located in Bogota, Colombia. This study introduces two segmentation strategies: 1) a sketch segmentation strategy based on a basic ordering pattern analysis combined with an extended value matrix, sourced from a customer value matrix created by Marcus (1998); and 2) a precisio

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De, Jager Nedia. "The living standards measure as a market segmentation tool for selected retailers / by Nedia de Jager." Thesis, North-West University, 2004. http://hdl.handle.net/10394/692.

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Businesses have realised that they cannot appeal to all consumers in the marketplace. Consumers are too numerous, geographically wide-spread, and too varied in their needs and buying practices. Furthermore, the business& themselves vary widely in their abilities to serve different segments of the market. Businesses consequently conduct market segmentation to identify the parts of the market that it can best serve and most profitably. Therefore, the goal of this study was to determine the actual target markets of selected retailers by means of the Living Standards Measure (LSM) tool, and to rec

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BJÖRK, JESSICA, and HANNA HEDIN. "The management of supplier relationships for medium sized retail companies: a three-dimensionalsegmentation model." Thesis, KTH, Industriell Management, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-189500.

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Companies have limited human, financial and technical resources, which makes it crucial toallocate them in an efficient way in order to stay competitive in today's market. One way of doing this is to classify a company's suppliers into different categories, and differentiate the management of each supplier category. Previous studies within the field mostly focus on larger, manufacturing companies, and there is a lack of segmentation models suitable for retail firms. Further, existing literature on supplier relationship management fail on giving concrete actions on how to manage different types

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Vaughan, C. R. W. "Personal values, store image and shopping orientation : A study in international market segmentation." Thesis, University of Bradford, 1986. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.375084.

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Banasik, Robert Michael. "Marketing Strategies Used by Specialty Photo Retailers to Grow Revenues." ScholarWorks, 2016. https://scholarworks.waldenu.edu/dissertations/2468.

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The advent of digital cameras, including those in smartphones, has caused an upheaval in the photo industry that led to the bankruptcy of Kodak and the closure of most independent photo stores. The purpose of this multiple case study was to explore marketing strategies that specialty photo retailers in the United States have used to grow revenues after the shift to digital imaging technologies. The conceptual framework of this study was Rogers's diffusion of innovations model specifying typical movement of information through communications channels in a social system over time. Data sources i

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Benrqya, Yassine. "Product segmentation and distribution strategy selection : an application in the Retail Supply Chain." Thesis, Bordeaux, 2015. http://www.theses.fr/2015BORD0114/document.

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Dans le contexte économique actuel, les entreprises cherchent à développer de nouvelles stratégies de distribution pour leurs performances logistique. Dans cette quête de performances, les entreprises doivent adapter les stratégies de distribution misent en place avec les typologies de leurs produits. Plusieurs stratégies de distribution existent dans la chaîne logistique de grande distribution. Ces stratégies sont choisies sur la base des caractéristiques des produits, et /ou l'impact sur les performances logistiques. Dans cette thèse, nous étudions l'impact de trois stratégies de distributio

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Råberg, Johan, and Max Hedenbergh. "International Market Selection among Swedish retailers : An exploratory study of how Swedish international retailers identify and select foreign markets." Thesis, Umeå universitet, Företagsekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-123348.

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In the wake of globalization, an increasing amount of firms must consider internationalization strategies to remain competitive. The strategic decision of where to expand is complex by nature. This is particularly true for retailers, and despite this being generally accepted, relatively little is in fact known about retailers ́ choice of foreign markets. Hence, this study investigates international market selection (IMS) strategies of Swedish retailers with global operations. The purpose of this study is twofold; first, to explore which criteria Swedish retailers use upon making international

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Shiu, Chi Chung. "Cross-national consumer segmentation of retail formats and consumption trends for Britain and Taiwan." Thesis, University of Edinburgh, 2002. http://hdl.handle.net/1842/23190.

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This study uses four survey datasets across Britain and Taiwan to aim at conducting empirical and nationally representative cross-national consumer segmentation on four retail formats (Internet, hypermarket/superstore, supermarket, and traditional market) and two consumption trends (convenience and health trends). A diagnosis of equivalence, which precedes the segmentation process, suggests that the retail format data in the two countries are readily combinable, but the consumption trend data cannot be aggregated for cross-national consumer segmentation. Cross-national consumer segments of the

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13

MY, DO TRA. "Apply data mining to segment retail market based on purchasing portfolios." Thesis, Högskolan i Borås, Institutionen Handels- och IT-högskolan, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-20774.

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Market segmentation is becoming very familiar and essential to every marketer in the process of designing and implementing an effective target-marketing strategy. It is confirmed in the grocery retail industry about the importance of appropriate market segmentation. In this industry, customer purchasing behavior needs to be acknowledged not only in specific products, but also the interaction among the whole range of products. Therefore, the motivation for this thesis is to discover a segmentation based on this purchasing behavior among whole range of products, which is called purchasing patter

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Rouse, Tyler. "Analysis of marketing strategies and advanced retail sales processes to improve Company A’s position in the segment." Thesis, Kansas State University, 2018. http://hdl.handle.net/2097/38788.

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Master of Agribusiness<br>Department of Agricultural Economics<br>Aleksan Shanoyan<br>In recent years across the United States, product sales have seen a downward trend when compared to the robust sales figures posted around the 2010 time period across the major players in the product manufacturing space. Due to depressed commodity prices, large product sales have caused a lot of the dealers to shift in its prioritization of sales from a predominant large product business model, to a more diverse large product and small product strategy portfolio to stay profitable amidst economic headwinds. T

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Straková, Linda. "Trendy ve vývoji privátních značek v maloobchodě." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-192022.

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The aim of diploma thesis is to find out what are the current trends in retail market in the Czech Republic with the focus on private labels. Private labels are very common especially on the retail market of the United States of America and european retail market as well. In my thesis I concentrate especially on the distribution channels hypermarkets, supermarkets and discounter stores even though private labels are present as well in traditional trade and in retail chains specialised in drug. Private labels are present in various segments of retail, food, drug and other fast moving consumer g

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Boonchai, Paranee. "Cross-border tourism and the emerging nation : taxonomy of the ignored shopper." Thesis, University of Stirling, 2017. http://hdl.handle.net/1893/26950.

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The growth in Laos’ economy has been increasingly important in terms of consumption and tourism within Thailand. Currently, however, few studies have attempted to develop a marketing strategy for regional retailers in this emerging nation. This research is concerned with developing an appropriate marketing strategy that balances supply and demand within this regional market. Given that marketing relies heavily on understanding consumer behaviour, the objectives of this study are, first, to develop a cross-border shopper taxonomy in a regional market using benefit segmentation. In order to deve

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Cartwright, Kimberley. "A comparative case investigation of the retail industry : comparing the nature of HRM, emotional labour and the influence of the customer." Thesis, University of Manchester, 2014. https://www.research.manchester.ac.uk/portal/en/theses/a-comparative-case-investigation-of-the-retail-industry-comparing-the-nature-of-hrm-emotional-labour-and-the-influence-of-the-customer(13045a8d-138e-464d-8eb3-618b03a7b7b3).html.

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Retail work constitutes an estimated 10.5 per cent of the UK workforce (British Retail Consortium, 2011). The literature suggests homogeneity in the nature of HRM in the retail industry with low formal skills, pay and trade union density associated with this context (Skillsmart Retail, 2010; Department for Business Innovation and Skills, 2010). Furthermore, the downward pressure on the working conditions of employees is observed across front-line work in general and this, seemingly does not improve with competitive strategy (Kelliher and Perrett, 2001; Lloyd, 2005; Lloyd, Warhurst and Dutton,

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Sokol, Vadym, and Kristijan Jordanov. "Site selection for small retail stores using sustainable and location-driven indicators : Case study: Starbucks coffee shops in Los Angeles." Thesis, Blekinge Tekniska Högskola, Institutionen för industriell ekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-20053.

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Site selection decisions remains a complex yet crucial process for strong business performance. Despite the extensive number of publications in this field, the emergence of new data collection technique, improved location analytics, and changes in consumers’ preferences call for testing of new models and hypothesis. This study compares traditional site selection indicators (e.g. property size, proximities, competition, and demographic profiles) with novel site-selection indicators (e.g. environmental sustainability performance and socio-demographic characteristics from Tapestry data). By inves

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Veríssimo, Henrique Urubatã Dias Silva. "Segmentação de mercado aplicada ao varejo online." Universidade de São Paulo, 2011. http://www.teses.usp.br/teses/disponiveis/12/12139/tde-30112011-200721/.

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O canal online de vendas de varejo por meio da Internet tem mostrado impressionante crescimento em termos de uso por parte dos consumidores desde o início dos anos 2000 até 2011, com boas perspectivas de trajetória ascendente para os próximos anos. Essa evolução realça a importância de se realizar planejamento estratégico de negócios que leve em conta o advento da era digital. A segmentação de mercado, tema central deste estudo, é o primeiro requisito para a formulação das estratégias de marketing das empresas, segundo Lambin (2000). Wedel e Kamakura (2000) e Kotler e Keller (2006) são as prin

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20

Castro, Alexandra Carla Barata. "As Vendas e o Espaço no Retalho: Modelos Econométricos Aplicados a um Grupi de Distribuição Alimentar Português." Master's thesis, Faculdade de Economia da Universidade do Porto, 2007. http://hdl.handle.net/10216/10797.

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Ciências Empresariais<br>Master Programme in Management Sciences<br>A dissertação que se apresenta enquadra-se na problemática da identificação dos factores determinantes para as vendas no mercado da distribuição, com enfoque no sector do retalho. O espaço em área de venda, identificado pelos retalhistas como o seu recurso mais dispendioso, assume um papel importante como factor explicativo das vendas, sendo dada relevância à sua influência ao longo de toda a investigação. Por outro lado, procura-se avaliar a importância do espaço e de outros factores para diferentes categorias de produtos e s

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Castro, Alexandra Carla Barata. "As Vendas e o Espaço no Retalho: Modelos Econométricos Aplicados a um Grupi de Distribuição Alimentar Português." Dissertação, Faculdade de Economia da Universidade do Porto, 2007. http://hdl.handle.net/10216/10797.

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Ciências Empresariais<br>Master Programme in Management Sciences<br>A dissertação que se apresenta enquadra-se na problemática da identificação dos factores determinantes para as vendas no mercado da distribuição, com enfoque no sector do retalho. O espaço em área de venda, identificado pelos retalhistas como o seu recurso mais dispendioso, assume um papel importante como factor explicativo das vendas, sendo dada relevância à sua influência ao longo de toda a investigação. Por outro lado, procura-se avaliar a importância do espaço e de outros factores para diferentes categorias de produtos e s

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Caramelo, Diogo Lopes. "Segmentation model for electronics and appliances retailer in B2B market." Master's thesis, 2013. http://hdl.handle.net/10071/8112.

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Portuguese electronics and appliances retailing business is in a mature stage much due to fiercely dispute for market share and low margins are being used, in particular on B2C. Different companies are looking for solutions to grow sales volume. The answer for this challenge was diversify channels and explores the B2B channel. Those companies are, in fact, looking for monetize the business operations and expertise on the business gained with the B2C market. This paper presents a segmentation model for a Portuguese electronic and appliance retailer followed by a sales plan a

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Baptista, Eduarda Montalvão. "Customer segmentation in Retail Banking Industry : why Retail Banks should implement data mining techniques?" Master's thesis, 2014. http://hdl.handle.net/10400.14/16880.

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One of the most methodologies tool companies have to assure customer satisfaction and loyalty is customer segmentation. The purpose of this research is to explain what may be the most appropriate method to segment retail banking customers and how it can be implemented. Although demographic data is still the most commonly characteristics analysed by retail banks, behavioural segmentation as proved to achieve better results as it takes into account the heterogeneous patterns of services usage and consumption among individuals with the same age and income. Nevertheless, retail banks are th

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Srivatsa, H. S. "Psychographic Segmentation of Retail Banking Customers of Karnataka (India) - An Exploratory Study." Thesis, 2008. https://etd.iisc.ac.in/handle/2005/4967.

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Post Liberalization, India has witnessed a good growth rate in economy. The GDP has grown by in the range of 7- 8 percentage annually. The job prospects in India have increased phenomenally due domestic business climate and the influx of foreign companies and their investments. India has become a service outsourcing hub due to the available talent and infrastructure. The economic boom has been a boon to many in terms increased job and business prospects and this in turn has led to consumption of financial services in India. The growing needs and wants for financial products like loans, c

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Metelo-Liquito, Antonio Daniel. "A loyalty segmentation model for the South African men's retail credit fashion industry." Diss., 2000. http://hdl.handle.net/10500/955.

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This study proposes a loyalty segmentation model for the South African men's retail credit fashion industry. Retailers operate in a highly competitive market where competitors strive for share-of-wallet of the same customer. The likely victor in this battle is the retailer who best understands customer needs, purchase behaviour and utilises this information to influence customer's spending patterns. The research method comprised a postal survey to randomly selected customers. The process included the construct of the loyalty model which comprised four input models, namely the Competitivenes

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SYU, YU, and 許裕. "Consumer Behaviors of Taiwan Beer Market：The Market Segmentation Analyses Based on Retail Channel and Influence Factors." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/y54sfg.

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碩士<br>國立雲林科技大學<br>企業管理系<br>104<br>In recent years, since the influence of external factors such as the decree of crackdown on drunk-driving, that sales of beer dropped down which in Alcoholic Drinks market of on-trade channel like seafood restaurant and carery. The drinking occasion and purchasing channel among consumers had gradually been affected and changed. On the other hand, besides of the current beer brands in market, the low-alcohol and low bitterness of fruit beers introduced are more easily be accepted by regular customers. It brings fad and make beer commodity much more various. In

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Juian, Liang Meei, and 梁美娟. "The Study of Market Segmentation and Positioning for Retail Industry -- A Case on The Department tore of Taipei City." Thesis, 1995. http://ndltd.ncl.edu.tw/handle/00331645043282237468.

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碩士<br>淡江大學<br>管理科學研究所<br>83<br>This study selected 25 items of department store benefit variables as the basis of market segmentation to segment the Taipei city market. The survey analysis subjects are the consumers of department store. In the study, we applied several statistical methods, such as factor analysis, cluster analysis, discriminant analy-is, chi-square test, analysis of variance, multidime- nsiontl scale. The major findings are: 1. We can use department store benefit var

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Liao, Chi-Shun, and 廖啟順. "The Study of Service Quality and Market Segmentation for Retail Industry─A Case on The Department Store of Taipei City." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/50140388337206549568.

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碩士<br>淡江大學<br>管理科學學系<br>91<br>The global retail industry is becoming more competitive than ever. Because of the trend for globalization, the differentiation of the commercial products is getting smaller and smaller. Under the trend, enterprises are forced to provide the extra value to customers to maintain their competitivity. Therefore, some scholars and managers are dedicated to study customer relationship management as a strong service quality is the key to success. The study focused the attention on the Taipei department store market, and selected the mixed service qu

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Franjic, Nicole Marija. "Theories of investor behavior and their application to segmentation and predictive modelling of retail clients at Phillips, Hager & North." Thesis, 2001. http://hdl.handle.net/2429/12020.

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Behavioural theories of finance and economics have received little academic attention until recently. Nevertheless, behavioural theories of investor behaviour can be directly applied to categorization of investors and prediction of future behaviour. The purpose of characterizing and predicting future behaviour is to ensure allocation of appropriate corporate resources to meet the needs of clients as effectively as possible. This research specifically focuses on segmentation and predictive modeling of retail clients at Phillips, Hager & North Investment Management Ltd. Segmentation is und

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Horsch, André René. "How to launch an online retail business : the case of BECONVIDA." Master's thesis, 2020. http://hdl.handle.net/10400.14/31239.

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Motivated by the current development towards online retailing, the purpose of this dissertation is to give insights into the launch of BECONVIDA, the first online retail business of medicallyapproved food and non-food products specifically for pregnant women in Germany. When launching a business in the retail sector significant questions emerge. Is the target market large enough and is it likely to grow in the future? What does the competitive environment look like? What should the assortment in terms of breadth and depth look like and what product categories to include? To answer those

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Tenente, Maria Margarida Claro. "Growth strategy for gliss Portugal in the retail hair treatment market and the importance of focus groups in marketing research." Master's thesis, 2015. http://hdl.handle.net/10362/20637.

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CEMS<br>Gliss has been facing some market share downturns in the Portuguese hair treatment market. This decline is partially explained by the socio-economic conditions of the country, increasing competition efforts and lack of brand knowledge by the Portuguese consumers. To overcome this problem, Gliss must focus on retaining and developing its current customer base and gaining new customers from other brands, specifically from brand switching consumers. To target these consumers, Gliss needs to expand its relevancy, develop superiority points and improve brand knowledge, through action

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Mendes, Armando B. "Modelação de vendas de novas superfícies comerciais." Doctoral thesis, 2005. http://hdl.handle.net/10400.3/122.

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Tese de Doutoramento em Engenharia de Sistemas.<br>Os retalhistas sempre entenderam a localização como um factor crítico do sucesso de uma nova loja. No entanto, tentar perceber todos os aspectos da localização, potencial da área de influência e comportamentos do consumidor pode revelar-se uma tarefa de elevada complexidade. Nesta dissertação apresenta-se uma metodologia de apoio à decisão na avaliação de localizações potenciais de lojas de retalho alimentar de pequena a média dimensão, com base em modelos de previsão de vendas. A recolha de dados necessários à modelação inclui dois inquéritos

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