Dissertations / Theses on the topic 'Retailing innovation'

Cette thèse a analysé l'innovation au sein de grands réseaux de commerce de détail installés au Brésil. Pour cela, cette étude est partie du présupposé selon lequel l'innovation dans le commerce de détail se développe à différents niveaux et de différentes façons. L'analyse bibliographique concernant les théories de l'innovation, plus spécifiquement dans le commerce du détail, locus de cette recherche.Les résultats de cette recherche démontrent que la demande des clients permet de développer des innovations et que celles qui sont les plus utilisées correspondent aux innovations incrémentales. Il est également clair que les innovations présentées font partie d'une logique dominante du service. De façon générale, ces organisations n'ont pas dû affronter beaucoup d'obstacles pour mettre en place leurs innovations. De plus, grâce à elles, les clients y gagnent en efficience et se sentent plus impliqués. Enfin, pour les entreprises, la plus-value vient avant tout d'une fidélisation de la clientèle
This thesis aimed at investigating the innovation in major retailing chains acting in Brazil. The presupposition assumed is that the innovation on retailing takes place in several levels and in several processes. The research results showed a trend to use the demand pull as way for the innovation arising and the predominant use of incremental innovations. It was realized, also, the Dominant-Logics Service as context of the innovations presented. Few were the barriers found by the organizations for the implantation of the innovations. As value creation for the clients, it was signalized the efficiency and the client´s involvement. Concerning the value appropriation, the companies showed the client´s loyalty

The car retailing industry is currently undergoing a significant transformation. This transformation is due to the automotive industry switching from producing internal combustion engines vehicles to battery electric vehicles. The retailing industry need to transform, like the rest of the automotive industry, and their most essential asset is the customer relationship. This transformation is affecting several aspects of car retailing, with many revenue streams being diluted, or disappearing completely by the emergence of battery electric vehicles. The purpose of this thesis is to investigate current industry transformations and evaluate how car retailers can develop innovative value offerings to manage industry changes proactively. Results have emerged by examining theory connected to digital transformation, customer-centricity and dynamic capabilities, combined with 25 interviews with customers, industry stakeholders and internal personal at the case company, Börjessons Bil. These include that customer behaviors have changed immensely, that digitalization drives transparency and that retailers require new revenue streams within the service industries. Based on these results two value offering concepts were developed: - An internal loyalty program, based on customer lifetime value calculations, providing customers with perks and benefits, while giving Börjessons Bil strengthened relationships and more data. - A business to consumer subscription service, which bundles many services connected to mobility, such as tire switching and windscreen repairs, into one package deal. This concept will provide customers with a more effortless vehicle owning experience.
Bilhandelsindustrin genomgår för närvarande en omfattande transformation. Denna berörs till stor del av att bilindustrin håller på att ändras från att producera bilar med förbränningsmotorer till elbilar. Bilhandelsindustrin behöver förändras, precis som den generella bilindustrin, och bilhandelns mest värdefulla tillgång är relationen till deras kunder. Transformationen påverkar flera delar av bilhandeln och många omsättningsmöjligheter vattnas ur eller försvinner totalt genom införandet av elbilar. Syftet med denna uppsats är att undersöka aktuella branschförändringar och utvärdera hur bilhandlare kan utveckla innovativa värdeerbjudanden för att hantera industriförändringar proaktivt. Resultat har framkommit genom att undersöka teori kopplat till kundfokusering, digital transformation, och dynamiska förmågor, kombinerat med 25 intervjuer med kunder, intressenter inom industrin samt intern personal på Börjessons Bil. Dessa intygar att kunder har förändrats avsevärt de senaste 10 åren, att digitalisering är en drivkraft för transparens samt att bilhandlare behöver skapa nya omsättningsmöjligheter inom serviceindustrin. Baserat på resultaten har två koncept på värdeerbjudanden utvecklats: - Ett internt lojalitetsprogram, baserat på kundens livstidsvärde, som ger kunden bonusar samt andra fördelar, samtidigt som det ger Börjessons Bil förbättrade kundrelationer och mer data. - En prenumerationstjänst för service industrin, som paketerar åtskilliga tjänster kopplat till mobilitet, så som däckbyte och vindrutereparationer, till ett paket. Detta koncept kommer att förse kunden med en smidigare upplevelse av att äga en bil.

The mobile channel is becoming increasingly relevant within the retail industry and with that, new mobile technologies are being developed and adopted. Past research examines consumer adoption of new technology but rarely analyzes the business component, specifically those businesses developing  these new technologies. This research  seeks to complement past research by investigating mobile commerce ventures. Through a series of semi-structured Interviews with investors, retail experts, and mobile commerce startups, the research collects qualitative data that contributes to a better understanding of the Swedish mobile commerce market and an analysis on mobile commerce startup success factors. The research suggests differences  in consumer and business adoption of technology.  While  consumers adopt technology according to the TAM model, based on enjoyment, usefulness and ease of use, businesses focus on competition, consumer satisfaction and sales. The results suggest that businesses should invest in and develop new retail technologies that fulfill the TAM model  in order to succeed. This research has practical implications for  mobile commerce companies  hoping to succeed and retailers looking to invest in mobile commerce solutions

For a retailer, who has a close and everyday contact with its customers, understanding the customers can be of benefit if they know how to use the information in the right way. One way of using the customer is to integrate customers when developing new services, to enhance the possibility of the new service gaining market acceptance. Customer insight, Omnichannel retailing and Big Data are areas that recently have caught the interest of retailers. The latter two are of interest as these provide retailers with better possibilities of gaining customer insight, by taking the opportunities to observe the customers’ virtual footsteps to a whole new level. This thesis is a study made with the market research company Nepa as employer of the thesis, in order to develop their B2B offer with end-customer integration. Why and how customers are integrated were further studied through the frame of reference. The factors that were chosen to describe from a theoretical standpoint how customers can be integrated were type of integration, role of the customer, type of customer and timing of the integration. The underlying factors that were chosen to answer why retailers choose different alternatives among the above mentioned factors were market orientation, service/goods dominant logic, environmental uncertainty and market maturity. The study was made with a qualitative, positivistic approach using a collective case study. The case study is a good way to be able to answer both how and why-questions and was therefore chosen as method. By investigating multiple cases and performing a cross case analysis the authors were able to draw more generalizable conclusions. Five retailers took part in the study and for each of these a developed service was chosen as case for investigation. By doing low structured interviews using a method called story-telling, the authors let the respondents from each company speak freely about the chosen case, and that information could then be analyzed. The conclusions of the study concern the different ways retailers choose to integrate customers and the reasons they do it in different ways. A company’s market orientation affects if and what type of customer integration is used in the idea-generating phases. The degree of market orientation also affects the amount of occasions and what type of customer integration is used in the execution-oriented phases. Retailers’ turbulent technology environment has influenced their general perception of risk and the risk of unacceptance with the specific project. This results in that a company can initially integrate customers proactively to let them guide the company or the company can consider customer integration to be secondary. Retailers generally are guided by a goods dominant logic which leads to them not choosing to integrate the customers in active roles in the innovation process. Instead, the retailers combine different integration techniques to gain some of the advantages that active customer could have brought. This is also connected to the retailers wanting to get quickly through the early phases of the process and instead use agile development after the launch of the service. The retailers do not choose different types of customers for integration, but the combination of integration techniques can still provide them with some of the characteristics of the more knowledgeable customer.

The thesis focuses on an analysis of the specific innovation project and the follow-up evaluation of the innovation process in a medium-sized company. It follows by an analysis of resources which results into the proposing of the specific further development of innovation strategies. The theoretical part is aimed at an analysis of the scientific literature, which is mainly focused on the theory of innovations, innovations strategies and innovation processes. The practical part is aimed at detailed description of the specific innovation project, as well as its criticism and the possibility of extending the project to other areas.

In 1960 department stores were the sole form of large-scale retailing in Japan. The retail industry was otherwise comprised of a very large number of small firms. Two significant trends have occurred since 1960. First, there was the emergence of new large-scale retail formats and their subsequent growth. Second, there was the development of large organisations operating on a multiple store basis. New organisational forms evolved including superstore and supermarket chains, and speciality chain stores. Geographical and historical factors were first examined that have affected the structure of the modern Japanese retail industry. A framework embodying the concepts of threats and opportunities was then used to identify forces that have influenced organisational and technical change since 1960. The following "Threats and Opportunities" were analysed: The Economic Climate. The Changing Japanese Consumer. Technological Change. Relationships Between Retailers and Wholesalers. Changes in Commercial Land Use. Government Policy and Legislation. Major structural trends within retailing during the period 1972-1985 were then examined, through an analysis of 29 retail categories in the Census of Distribution for the period 1972-1985. A sample of nine categories was chosen for, a more detailed analysis, using thematic maps, to show the geographic distribution of outlets in 1985 and selected changes since 1972. One of these categories was comprised of large stores including superstores and many supermarkets. It figured prominently within the changes described in the analysis. The leading six superstore/supermarket companies, by sales February 1986, formed the subjects of case studies, with the objective of obtaining insights into the spatial implications of organisational and technological change within these examples of large-scale retail companies. Their development was described, including their expansion through diversification. The Chandler Thesis was selected, and found to be an appropriate model, in considering the organisational changes occuring within these companies. Finally, some international comparisons were made.

Cette thèse porte sur l'analyse du processus d'adoption par le client d'une innovation commerciale. Plus particulièrement, elle étudie le rôle de la Socialisation Organisationnelle du Client sur le lien entre la Satisfaction Relationnelle et la Fidélité client à une nouvelle forme de vente. Dans cette optique, nous avons réalisé une étude exploratoire dans le but d'identifier les variables favorisant le succès d'une innovation commerciale ainsi que le processus d'adoption et d'apprentissage d'une innovation commerciale. La particularité de notre démarche réside dans le fait d'avoir interrogé différents segments de clients (et de non clients) mais aussi d'avoir observé les collaborateurs d'un DRIVE (Click&Carry). La première partie aboutit ainsi à une modélisation de l'adoption d'une innovation commerciale que nous testons dans la deuxième partie auprès de clients et d'employés. De plus, nous mettons en relation l'extraction des données de consommation des clients interrogés avec les données déclaratives issues des clients et des employés de contact.Les résultats de la recherche corroborent le rôle modérateur de la Socialisation Organisationnelle du Client (SOC) et de la Perception de la Socialisation Organisationnelle de l'Employé (PSOE), leur rôle variant en fonction du type d'innovation commerciale observée. Il en va de même au sujet du lien entre la Socialisation Organisationnelle de l'Employé (SOE) et, la Socialisation Organisationnelle du Client (SOC) d'une part, et, d'autre part, la Perception de la Socialisation Organisationnelle de l'Employé (PSOE), bien qu'il ne s'agisse que d'une démarche exploratoire

Avec l'avènement de l'internet et du processus de digitalisation, le monde du commerce de détail a connu de nombreux changements. En fait, ce processus a incité tous les secteurs à intégrer la technologie dans leurs processus de vente. Dans le commerce de détail en particulier, ce processus a permis aux mondes physique et digital de commencer à se rencontrer. Dans ce scénario, on est passé de la vente multicanale, comprise comme un ensemble d'activités où les biens sont vendus par différents canaux (en ligne et hors ligne), à une omnicanale, où les deux canaux (en ligne et hors ligne) sont intégrés au cours du processus de vente. De cette manière, les barrières géographiques et physiques existantes ont été supprimées, laissant la place à une expérience complète pour le consommateur. Dans ce scénario se situe le travail de cette thèse de doctorat, qui découle de l'intérêt d'étudier la perception des consommateurs et des distributeurs dans l'utilisation des technologies immersives, avec un accent particulier sur ce qui est prédit par les rapports comme la technologie immersive la plus utilisée dans les cinq prochaines années : la réalité augmentée.A travers trois études exploratoires (deux études qualitatives -un côté des consommateurs et l’autre côté des détaillants- et la dernière quantitative), le présent travail de thèse vise à étendre les connaissances sur le comportement des consommateurs et des distributeurs inhérents à cette technologie. Au chapitre 2, la perception qu'ont les consommateurs de la réalité augmentée pendant les phases d'un processus d'achat est analysée au moyen de 20 entretiens semi-structurés, qui décrivent les principaux avantages et inconvénients perçus. Le chapitre 3 analyse le côté des distributeurs à travers 4 études de cas, dans le but d'étudier leur perception de la préparation à l'adoption de cette technologie immersive. Enfin, le chapitre 5 vise à mesurer la relation entre l'implication d'un produit et son comportement de consommation, médiatisé par l'immersion dans l'expérience d'achat en réalité augmentée de 254 consommateurs italiens.Les résultats mettent en évidence le rôle de la technologie immersive lorsqu'elle est associée à une implication émotionnelle avec un produit, sans laquelle elle reste un simple instrument hédonique. En fait, d'une part, les consommateurs perçoivent la technologie comme un outil supplémentaire et autonome, si elle n'est pas combinée avec des produits particuliers qui les intéressent. D'autre part, les distributeurs sont conscients des principaux avantages apportés par l'introduction de nouvelles technologies, mais sont réticents à les inclure. Cela est principalement dû à deux facteurs : la petite et moyenne taille des entreprises en Italie et une faible propension à éviter le risque et l'incertitude donnés par toutes les innovations non testées par leur secteur. Les implications de la relation entre l'implication du produit et les intentions comportementales médiatisées par l'expérience immersive avec la réalité augmentée décrite dans le modèle développé dans cette thèse de doctorat ouvrent de nouveaux horizons managériaux pour toutes les entreprises qui sont conscientes des avantages de ces technologies et souhaitent les mettre en œuvre pour améliorer leurs performances
With the advent of the internet and the digitisation process, the retail world has undergone numerous changes. As a matter of fact, this process has prompted all sectors to integrate technology into their sales processes. Particularly in retail, this process has meant that the physical and digital worlds have begun to find a meeting point. In this scenario there has been a shift from multi-channel, understood as a set of activities where goods are sold through different channels (online and offline), to a omnichannel retailing, where the two channels (online and offline) are integrated during the sales process. In this way, existing geographical and physical barriers are removed, leaving room for an all-round experience for the consumer. In this scenario is placed the work of this doctoral thesis, which stems from the interest of investigating the perception of consumers and sellers in the use of immersive technologies, with a particular focus on what is predicted by the reports as the most used immersive technology in the next five years: augmented reality.Through three exploratory studies (two qualitative studies on the consumer and retailer side and the last quantitative one), the present work aims to extend knowledge on the consumers’ and retailers’ perception on this technology. In chapter 2 consumers’ perception on augmented reality during the phases of a purchasing process is analysed through 20 semi-structured interviews, outlining the main perceived benefits and disadvantages. Chapter 3 analyses retailers’ side through 4 case studies, with the aim of studying their perception and readiness to adopt this immersive technology. Finally, chapter 5 aims to measure the relationship between the involvement of a product and its consumption behaviour, mediated through the immersion in the augmented reality shopping experience by 254 Italian consumers.Results highlight the role of immersive technology when combined with emotional product involvement, without which it remains a mere hedonic instrument. In fact, on the one hand consumers perceive technology as an additional, stand-alone tool, if not combined with specific products of their interest. On the other, retailers are aware of the main benefits brought by the introduction of a new technology, but they are reluctant to adopt it into their business. This is mainly due to two factors: the small and medium size of companies in Italy and a high uncertainty avoidance given by all the innovations not tested by their sector. The relationship between product involvement and behavioural intentions mediated by the immersive experience with augmented reality described in the model of this PhD thesis opens new managerial horizons for all those companies, which are aware of the benefits of these technologies and that would like to improve their performance using immersive tools
Con l’avvento di internet e il processo di digitalizzazione, il mondo della vendita al dettaglio ha subito numerosi cambiamenti. Infatti, questo processo ha spinto tutti i settori a integrare la tecnologia nei propri processi di vendita. In particolar modo, nella vendita al dettaglio questo processo ha fatto sì che il mondo fisico e quello digitale iniziassero a trovare un punto di incontro. In questo scenario sì è assistito infatti al passaggio dalla vendita multicanale, intesa come un insieme di attività dove le merci vengono vendute attraverso diversi canali (online e offline), ad una vendita omnicanale, dove i due canali (online e offline) sono integrati durante il processo di vendita. In questo modo, le barriere geografiche e fisiche esistenti vengono eliminate, lasciando spazio ad un’esperienza a tutto tondo per il consumatore. In questo scenario si colloca il lavoro di questa tesi di dottorato, che nasce dall’interesse di investigare la percezione dei consumatori e dei venditori nell’utilizzo delle tecnologie immersive, con un particolare focus a quella che viene predetta dai report come la tecnologia immersiva più utilizzata nei prossimi cinque anni: la realtà aumentata.Attraverso tre studi esplorativi (due qualitativi lato consumer e retailer e l’ultimo quantitativo), il presente lavoro ha l’obiettivo di estendere la conoscenza sul comportamento dei consumatori e dei venditori inerente a questa tecnologia. Nel capitolo 2 viene infatti analizzata attraverso 20 interviste semi-strutturate la percezione che hanno i consumatori della realtà aumentata durante le fasi di un processo di acquisto, delineando i principali benefici e svantaggi percepiti. Il capitolo 3 analizza il lato dei venditori attraverso 4 casi studio, con l’obiettivo di studiare la loro percezione di preparazione a adottare questa tecnologia immersiva. Infine, il capitolo 5 si pone l’obiettivo di misurare la relazione esistente tra il coinvolgimento di un prodotto e il relativo comportamento di consumo, mediato attraverso l’immersione nell’esperienza di acquisto con realtà aumentata da parte di 254 consumatori italiani.I risultati mettono in evidenza il ruolo della tecnologia immersiva se affiancata da un coinvolgimento emotivo ad un prodotto, senza il quale resta un mero strumento edonico. Infatti, da un lato i consumatori percepiscono la tecnologia come uno strumento aggiuntivo, stand alone, se non abbinato a particolari prodotti di loro interesse. Dall’altro i venditori conoscono i principali benefici apportati dall’introduzione delle nuove tecnologie, ma sono poco propensi ad inserirle. Questo è dovuto principalmente da due fattori: le piccole e medie dimensioni delle imprese in Italia e da una bassa propensione ad evitare il rischio e l’incertezza dato da tutte le innovazioni non testate dal loro settore. Le implicazioni della relazione tra coinvolgimento del prodotto e intenzioni di comportamento mediate dall’esperienza immersiva con realtà aumentata descritte nel modello sviluppato nella presente tesi di dottorato apre nuovi orizzonti manageriali per tutte quelle imprese che consce dei benefici di queste tecnologie, desiderano implementare per migliorare le loro performance

L’une des voies d’innovation plébiscitées par les détaillants pour orchestrer l’évolution de leur proposition de valeur consiste à réviser le design des espaces de vente. Les contributions académiques sur l’expérience en magasin se sont concentrées sur les perceptions des consommateurs ainsi que sur le repérage de pratiques managériales significatives. En prenant pour objet la traduction du repositionnement d’une enseigne par le design expérientiel des espaces de vente, la thèse propose de suivre le processus au cœur même du marché et de mettre à jour les mécanismes qui le sous-tendent. La conduite d’une étude longitudinale de cas enchâssés dévoile une conception holistique, basée sur l’interaction souhaitée du chaland avec le magasin. L’analyse relate l’enchâssement des quatre phases du cycle de vie et permet de recenser pour chaque phase les événements et problématiques associés aux six dimensions du processus. La thèse établit le rôle prégnant de la vision entrepreneuriale du dirigeant, clé de voûte de l’innovation. La proposition de valeur se matérialise par trois composantes gigognes que sont l’intrigue, l’action et le décor. Pour chacune des cinq étapes du parcours-client, des éléments de décor sont implantés pour relayer ou renforcer l’action souhaitée. Ces éléments constituent des mécanismes ou dispositifs destinés à stimuler le système expérientiel du chaland. L’évaluation, qui porte sur la mesure du positionnement perçu et vécu, contribue à ajuster la proposition de valeur au regard de quatre niveaux de cohérence et de la flexibilité du design. Enfin, les logiques de coproduction occasionnent une possible co-destruction de valeur, intentionnelle ou accidentelle
One of the innovative ways favoured by retailers to drive change in their value proposition is to review the design of their stores. Academic contributions to the in-store experience have mostly focused on consumer perspective and identifying relevant managerial practices. The core of this research studies how repositioning a retail brand translates into the experiential design of retail spaces. To this end, the research follows the repositioning process from a managerial perspective and updates the mechanisms that underlie it. The longitudinal study of embedded cases reveals the importance of an holistic design that takes into account the desired interactions between the shopper and the store. The analysis shows the four overlapping phases of the store’s life cycle, and breaks down the process into six dimensions, each with its own events and issues. The six dimensions are vision, plotline, action, decor, assessment and coproduction.The entrepreneurial vision of the leader is the cornerstone of the whole innovation process. The value proposition is embodied by three components, namely plotline, action and decor. For each of the five stages of the shopper’s journey, elements of the decor are implemented to relay or reinforce the desired action. These are mechanisms or devices meant to stimulate the shopper’s experiential system. The assessment, which involves measuring the perceived and experienced positioning, helps to adjust the value proposition in terms of four levels of consistency and flexibility of design. Finally, the coproduction of store design between different stakeholders can cause a co-destruction of value, whether intentional or accidental

This thesis focus on the roles of imitation and past performance in technology adoption among a population of firms composed by e-retailers. The first study assesses the motivations behind the adoption of technology. Claiming that the predominant perception about the technology results in different shapes of the effect of prior adopters on the probability of subsequent adoption, it uses the adoption of Facebook from 2006 to 2014 for a panel composed of the largest e-retailers in the United States, to test for evidence of the motivations for the adoption. The results are consistent with social learning. The second study follows the proposal to move from the view of strategy as an antecedent of performance and looks at the impact of changes in performance to changes in strategy. It assesses if changes in performance influence the make (in-house) versus buy (outsourcing) technology sourcing mix among 14 technologies during eight years. It finds that, in the studied sample, strategic changes follow changes in performance. The third study tests if there is evidence about reasons for adoption, either based on rational assumptions or social pressures for conformity and legitimacy, while using a technology. As perceiving the adoption as an "efficient choice" is expected to result in a larger effort to implement, the adoption by e-retailers of the social media platform Twitter was uses to test this claim empirically. There is evidence of the adoption of Twitter being based on social pressures.
A presente tese estuda a importância da imitação e da performance prévia na adoção de tecnologia numa população de empresas do comércio eletrónico a retalho. O primeiro estudos foca-se sobre as motivações que resultam na adoção de tecnologia, Baseado no pressuposto de que a perceção predominante acerca da tecnologia resulta em diferentes efeitos do número de utilizadores na probabilidade futura de adoção, este estudo testa se este efeito é notório na adoção do Facebook por um painel de 2006 a 2014. Os resultados são consistentes com a lógica de "social learning". O segundo estudo responde à proposta de estudar o impacto das mudanças na estratégia em resultado de mudanças na performance e não apenas encarar a estratégia como um antecedente da performance. É testado se mudanças na performance influenciam o desenvolvimento interno de soluções de tecnologia em vez da sua aquisição, para um grupo de 14 tecnologias durante oito anos. No caso da amostra utilizada, os resultados apontam para a relevância do impacto da performance na definição da estratégia. O terceiro estudo testa se as razões para adoção de tecnologia, baseadas em pressupostos racionais ou na pressão social, são notórias na utilização da mesma. Uma vez que a perceção da adoção como escolha mais eficiente deverá resultar num esforço maior para a sua implementação, as duas perspetivas foram empiricamente testadas na adoção e utilização do Twitter por 1430 empresas de comércio eletrónico, Foram encontrados indícios que sustentam a adoção baseada na pressão social.

碩士
國立高雄第一科技大學
行銷與流通管理所
96
Further to first motivation of this study, it can verify the influence relationship of customers’ co-production by Bitner(1992), Grove et al(1998) also point out research article of Theater Theory to provide four independent subjects include performance, practical service environment,actor, audience. How do service environment influence for customer co-production. The coding of service environment will influence the customers’ co-production, this is the second motivation of this study. Regarding to purpose of this study for client of retail, it is including: 1.Understanding logos and motivation for build up the service innovation of practical service environment in the retail. 2.In accordance with logos and motivation for understanding the means of what parts of service environment need customer participation and co-production 3.Through customer shop experience in the store, then find out the influence of co-production intention for service innovation. 4.Using result to suggest the strategy for retail improve customer participate co-production. Top 5 local retail with a single brand a target of this research in Kaohsiung Area, had a testing release with 400 copies questionnaire, included 358 valid copies and 32 invalid copies after deducted some portions of un-finished answer, total yield rate is 89.5 percentage. Verified outcome of regression analysis：Factors analysis of Innovation of service environment is with overall environment, function, coding ..etc. From the employee performance ,customer performance, and co-production relationship, then, factors analysis is significant.

碩士
國立雲林科技大學
企業管理系
105
E-commerce has become so popular and in demand. More business have also extended e-commerce to mobile devices. Multi-screen user is the upcoming trend. Therefore, mobile business must be the focus of attention for every business. “Yahoo! E-Commerce Purple Paper” pointed out that the ratio of consumer use of mobile devices to do business behavior is growing year after year. What’s the ranking of customer value created by m-commerce for users? What’s the most effective business model innovation for m-commerce in integrated retail domain? This study examines two distinguished characters that make m-commerce different from e-commerce: “Mobility and Broad Reach". The five customer values which must satisfies the users are summarized as follows: "Convenience, Ubiquity, Instant connectivity, Personalization, and Localization ". In this study, 274 valid samples were obtained from the users of Shopee Auctions. After quantitative analysis, there are three results as follows: 1. The ranking of the user's attention on customer value as follows: “Convenience, Instant connectivity, Ubiquity, Personalization, and Localization” 2. The ranking of enhancing the usage intention on customer value: “Convenience, Instant connectivity, Ubiquity, Personalization, and Localization”. 3. The most important innovation project which designed based on the business model innovation proposed by Chung (2013) of each customer value as follow: Ubiquity- Raising smoothness of connection; Convenience- Pay at once, receive at once; Instant connectivity- Track the goods flow; Personalization: Deliver and receive personalized advertisement.

碩士
國立交通大學
管理學院資訊管理學程
101
While the work loading increases in the modern world, people take a lot of time to work instead of their private daily life. However, the invention of internet allows people do things in shorter time, such as watching movie, listening to music, or interacting with other people. Besides, on-line commerce is popular and becomes another way for shopping. There are more than hundreds of thousands on-line vendors and shopping platforms, and the same products are flooding the market. Therefore, while the reputation and price are not the absolute reasons for attracting customers, how to be outstanding among others becomes an important issue for on-line vendors. The emergence of virtual communities help to improve how to operate the function of virtual group for sellers and buyers to build strong relationships, improve repurchase rate. This research studies the construction of traditional business model first, and reflects the problems which vendors meet nowadays. By considering the factor of virtual communities, we explain how buyers decrease the cost of purchase, and how sellers operate their businesses. Based on the framework proposed in this study, potential operators and users can understand how to operate and manipulate the virtual community.

碩士
國立臺灣大學
臺大-復旦EMBA境外專班
103
Benefiting from the rapid development of network technology and mobile communication technology, the need for using massive data to derive insightful information, so called big data application, is experiencing an explosive growth. Because of the fast development of traditional retail sales channels and consumption habits, the capability of coping with the demands of consumers and extending the life of the retail industry becomes even more critical to future competitiveness. Such development motivates the present research to explore how the big data techniques can help realize the business model innovation in the telemarketing industry. More specifically, this paper conduct a case study based on Dongsen Group, who develops a full range of virtual retailing channels, staring from TV shopping and extending to TV, magazines, website, telephone and so on. With these retailing format, a large volume of data concerning consumption behaviors and consumer background information are collected, with which new form of telemarketing channel could be further developed. Supported by case exploration, this paper identifies six critical elements of a business model design: They are target, value, value chain, relationship, structure, and income source. Guided by these factors, we further suggest feasible ways of business model innovation with big data and also provide practical guidance to sustain the business development. Finally, we also analyze the differences between Taiwan and China markets and provide advices regarding the application of the innovation model to the China market.

This work project presents a case study, which describes Amazon’s effort to establish a footprint on United States’ food retailing landscape. The landscape can be described as being highly competitive and companies leverage on new technologies and private label products to increase revenues and foster customer loyalty. Following the presentation of the case, a case analysis has been conducted that focuses on the US food retailing industry’s structure, Amazon’s competitive advantages and business model and the company’s potential disruptive innovations. So far, such innovations that touch various parts of Amazon’s Omnichannel offering have taken place. The aforementioned innovations mainly thrive to improve the customer experience and convenience as well as the speed of process. In general, they allow Amazon to pursue a dual advantages approach regarding differentiation and cost leadership.

碩士
國立臺灣科技大學
企業管理系
106
On the rising debates of online to offline in retailing, the adoption of the Electronic Shelf Labels (ESL) plays a key role. Although, cases are not rare in retailing for service innovation, its popularity remains low. This study applies the Theory of Planned Behavior to explore retailer's preference for ESL over the paper ones via the inclusion of utility and added value as exogenous variables. The results show that the exogenous variables “utility” and “added value” both imply significant effects on attitudes, subjective norms, and perceptual behavior control. Furthermore, the attitude and perceptual behavior control impose significant impacts on the behavioral intentions whereas the subjective norm imposes no significant effect on the behavioral intentions.

碩士
國立中山大學
管理學院國際經營管理碩士學程
107
Taiwanese retailing industry is entering the digital era. E-retailing is growing rapidly. Many of retailers cannot help coming after this digital trend. How could Taiwanese retailer grab this trend in order to stand out in this growing market? Further create profit for companies. This research considers service innovation to be a focal factor in contributing to the firm performance. It also proposes that the relationship between service innovation and the firm performance is positively moderated by customer involvement, business partner collaboration, and employment participation in the multi-actor e-tailing ecosystem. Based on the survey research and statistical analysis, the findings first of all, support the positive association between service innovation, through resource liquefication, resource density and resource integration, and the firm performance. Next, the results also indicate that with the interactions between customer involvement, business partner collaboration, and employee participation, service innovation can pose stronger positive impact on the firm performance. This research therefore provides theoretical and managerial implications for e-tailing businesses in Taiwan.

碩士
輔仁大學
統計資訊學系應用統計碩士班
107
Under the development of the global economy, the overall environmental competition of the data analysis industry is fierce, and innovation has become a factor in identifying the level of competitiveness in the industry. Innovation is to create new value for customers or themselves, and management guru Peter Drucker has said: " Innovate or die". Nowadays, the product life cycle is rapidly shortening, and companies that have used traditional closed innovations are far less able to cope with the life cycle of today's products. In the current environment, American scholar Chesbrough in 2003, that is, Innovate or die. Propose a new innovation model - an open innovation model. In the open innovation model of the data analysis industry, companies can quickly innovate ideas. Like Microsoft, Google, IBM, and Amazon, that leader of technology are all developing on the underlying open source architecture, and its main purpose is to attract global developers to accelerate innovation ideas and shorten product development time. Therefore, this study observes the model and practice of the open innovation model in the industry, with KNIME enterprises as the main object of observation, further understanding and analysis of the open innovation model, and then the actual operation and application. The core of the open innovation model is to expand its use, whether it is analytical tools or knowledge technology. This research participates in the industry-university cooperation hosted by AsiaAnalytics Company and uses KNIME to build a platform for operational analysis reports and customer relationship management to practice an open innovation model. Observing KNIME has more developments in related fields such as industry, but less in the retail industry. Therefore, the industry and academia team build on the innovative platform of smart retail based on the expertise of the retail industry and complementing its gap. In this way, the utilization rate of analytical tools, the income of industry-producers, and even the knowledge value of knowledge contributors is expanded, and the core of the open innovation model is fully presented.

The aim of this thesis is to explore innovations in retailing to the foreign market and then propose the concept of recommendations for use in the Czech market. Specifically, I therefore use of secondary data from international websites www.springwise.com collected 20 innovations from around the world, I worked in the case studies. In conclusion, I created a table which shows that innovation is a comprehensive view of the best and I'm here specifically described. I also used the survey research on e-script, which I created design concept

碩士
國立清華大學
工業工程與工程管理學系所
105
The Internet of Things (IoT) is an important technology of smart retailing, which uses many networking technologies, such as Radio Frequency Identification (RFID), Wireless Sensor Network (WSN), and cloud computing to help track the logistics process, integrate customers’ information, and improve the accuracy, flexibility, and immediacy of decision making. This study analyzes the technologies related to the IoT in smart retailing and its logistics services, and divides the smart retailing model into four sub-items (logistics services, e-transaction services, information integration services, and sales services), and constructs the ontology of smart retailing. In addition, this study also develops a method which combines the ontology to draw patent roadmaps. After conducting the patent search, in order to visualize the technology roadmap, each patent is classified into the ontology by the keywords of the original patent and the DWPI patent. Through the results of the patent roadmap, the study can explore the patent portfolio and its corresponding business model. Finally, using the patent portfolio valuation proposed in this study to measure the competitive advantages among enterprises. This study examines the industry leader in smart retailing (Amazon) and its competitor in China (Alibaba). By using the patent roadmap, the company's patents related to smart retailing can be visualized. Therefore, it is easy to analyze the trends of a company and forecast a company’s business strategies. Afterwards, compare the comparative advantages of a firm with its competitors through the patent portfolio valuation. It is expected that the relevant industries can refer to the analysis results conducted in the study.

碩士
國立臺灣科技大學
企業管理系
107
This study uses the Structural Equation Modeling Analysis (SEM) to explore the plenty and complete product information provided by physical stores through Augmented Reality (AR) smart glasses, the information quality and the personalization according to the customer's browsing behavior will affect the customer's purchase intention.It further incorporates the customer's perceived privacy risks and price consciousness to explore whether the perceived privacy risks will mediate the impact of information quality and personalization on purchase intentions, and whether price consciousness mediates the impact of personalization on purchase intentions. A total of 366 valid data were obtained in the study. There are four main results that (1) The information quality provided by AR smart glasses will significantly positive affect the purchase intention; (2) The personalization of AR smart glasses will significantly positive affect the purchase intention; (3) The perceived privacy risk of the customer is positively part mediate the influence of information quality on the purchase intention, and the negative part mediate the personalization affects the purchase intention; (4) The mediation effect of price consciousness between the personalization and the purchase intention is not significant.

JEL: M300 Marketing and Advertising: General JEL: M390 Marketing and Advertising: Other
This Master project has the objective of developing a strategic and operational Marketing Plan to support the launch of an innovative service to the gourmet sector, more specifically at El Corte Ingles, being the service available in SuperCor and Club del Gourmet. The idea behind the service is to provide the customers’ with a gourmet recipe and all the bundle of ingredients that are inherent to the recipe, plus the possibility of adding a specific wine that goes particularly well with determined gourmet recipe. Nowadays, society already has the service of delivery of goods to consumers’ homes, and this is the some case with SuperCor and Club del Gourmet. What is lacking here in Portugal is a tailored service for the customers’ that do not have enough time to go shopping every day, do not know where to find some ingredients and do not like or know how to cook at home. This Master project intends to eradicate this problem and be the pioneer of this innovative type of delivery. A strategic and operational study was made and is presented along this master project, so that it could be identified the potential market for the service, as well as the service value and necessary characteristics are needed for the potential consumers’ of this service. A marketing strategy was also defined and designed, as well as marketing-mix components, so that it could be possible the launch of this new service for the right audience, with the accurate tools and with all the correct characteristics, and well communicated for the potential costumers’; so that this new service can be successfully launched in the gourmet market.
Este projeto de mestrado tem como objetivo o desenvolvimento de um plano de Marketing estratégico e operacional que suporte o lançamento de um serviço inovador para o sector Gourmet, mais especificamente para o El Corte Ingles, estando este serviço disponível no SuperCor e Club del Gourmet. A ideia por detrás deste serviço é de fornecer aos clientes uma receita gourmet, juntamente com o conjunto de ingredientes que são inerentes a essa mesma receita, mais a possibilidade de se lhe juntar um vinho específico que acompanhe particularmente bem com essa mesma receita gourmet. Nos dias de hoje, a nossa sociedade já possui o serviço de entrega de bens para a casa dos clientes, sendo este o mesmo caso com o SuperCor e o Club del Gourmet. O que falta em Portugal é um serviço customizado para os clientes que não têm tempo suficiente de ir às compras diariamente, não sabem onde encontrar certos ingredientes e não sabem ou não gostam de cozinhar em casa. Este projeto de mestrado tenciona erradicar este problema e ser o pioneiro deste inovador serviço de entrega. Um estudo estratégico e operacional foi feito e é apresentado ao longo deste projeto de mestrado, de modo a que possa ser identificado o mercado potencial para este serviço, assim como o valor do serviço e que características são necessárias para os potenciais consumidores deste serviço. Uma estratégia de marketing também foi definida e desenhada, assim como componentes do marketing-mix, de modo a permitir o lançamento deste novo serviço para a audiência certa, com as ferramentas mais precisas e com as características mais certas, e corretamente comunicado para os potenciais consumidores; para que este novo serviço possa ser lançado no mercado Gourmet com sucesso.

碩士
國立高雄第一科技大學
行銷與流通管理系
89
Retailing is the edge of market intermediary. Retailers facilitate products and services to final consumers via different format, and sustain in rapid changes of consumer tastes and preferences. Since the President Group partnered with Southern Company of U.S.A. in 1979, the trend in retailing industry had changed to a chain connected, international, and informational perspective. With the new perspective in retailing and people’s tendency of entrepreneurship in Taiwan, the chain store retailing franchise had grown faster than we ever expected. Along with the enlargement in chain store franchise system, the uncovering of market knowledge is a “higher order” resource and we introduce it as independent variable. Furthermore, innovation is becoming increasingly important as a means of survival, thus, we empirically test and substantiate innovation’s mediating role in the market knowledge management-organizational performance relationship. To summarize, our results indicate that “market knowledge management” consists of seven factors-market knowledge objectified, market knowledge dissemination, responsiveness, market knowledge flow, market knowledge recognition, market knowledge generation, and market knowledge conceptualization. For the chain store retailing franchise, we explored the role of innovations (technical versus administrative) cannot be in the assumed market knowledge management-organizational performance relationship. However, our study provides some support that practitioner pay more attention to administrative innovations than technical innovations. Also, administrative innovations have a positive, direct impact on performance.

The diploma thesis "Innovation in Commerce" provides an analysis of the development and usage of up-to-day innovative technologies in trade sphere both in our country and abroad. It maps their forms and scope of usage in selected trade units, primarily focusing on modern payment instruments and self-service cash desks and, further on, also from the point of view of their development and usage in the nearest future. The thesis gives an independent solution of using up-to-date payment instruments and self-service cash desks depending on the customer´s age as well as payment forms (cash, non-cash) from z point of view of differences between "rural" and urban population. The thesis includes a proposal for the implementation of two arising up-to-date technologies - self-scanning and iBeacon technology in the Terno Supermarket in České Budějovce.

The Internet of Things, also known by the acronym IoT, comprises all devices and objects that are enabled to be permanently connected to the Internet, being able to identify on the network and communicate with each other. This technology is incorporated into a variety of products that are available today and designed to make life easier for consumers. The result was the emergence of smart cities, connected factories, connected cars, and an enormous amount of many other applications. All of this is evidence of how the world is adapting to the Internet of Things (IoT). IoT is a hot topic in our days and many business models arise from this trend, in form of new technologies, products, and services. However, when it comes to business strategy and profitability, it is not only about having the best idea or the best product but how to market it in the best way and attract the right target. Techperks is a startup built with the objective of bringing new IoT products to Portugal. However, the concept was not innovative enough to succeed as predicted in the Portuguese market. This case aims to highlight the biggest reasons explaining the brand's low performance and serve as a guide of “mistakes to avoid when launching a new innovative business”. It can also be used to stimulate student’s creativity in developing strategies used by Techperks to exploit the brand's total potential. “How should I begin?”: this is the question which students will be able to answer.
A Internet das Coisas, também conhecida pelo acrónimo IoT, compreende todos os dispositivos e objetos que se conectam permanentemente à Internet, e que comunicam entre si. Daí, surgiram cidades inteligentes, fábricas conectadas, carros conectados e um sem número de outras aplicações que nos trazem, todos os dias, novas funcionalidades. Este é um tópico muito relevante e muitos novos modelos de negócios surgem dessa nova tendência, sob forma de novas tecnologias, produtos e serviços. Espera-se que muitos provavelmente tenham sucesso, dado o crescimento desta nova era da tecnologia. No entanto, quando se trata de estratégia de negócios e lucro, não se trata apenas de ter a melhor ideia ou o melhor produto, mas também como comercializá-lo da melhor maneira e atrair o alvo mais atrativo. A startup Techperks foi criada com vista a trazer novos produtos de IoT para Portugal, através da sua revenda. No entanto, o conceito não foi inovador o suficiente para criar sucesso no mercado português e a startup não conseguiu instigar sua visão no mercado. Embora ainda em operação, a loja tem demonstrado resultados aquém das previsões. Este caso, tem como objetivo destacar os principais motivos que explicam o fraca performance da marca e servir como um guia para "os erros a serem evitados ao iniciar um novo negócio retalhista inovador". Além disso, pode ser utilizado para estimular a criatividade dos alunos no desenvolvimento de estratégias que poderiam ter sido usadas pela Techperks para evitar o insucesso e utilizar todo o potencial da marca.

Online grocery retailing holds potentially fruitful outcomes for retailers in South Africa. However, South African retailers and consumers have been slow to adopt and participate in this form of grocery retailing. This study explores the barriers and motivators to online grocery shopping in South Africa from a supply chain perspective. Therefore, the study was done from both the customer and the retailer’s perspective. Three qualitative data collection methods were employed to collect the data. Firstly, a website analysis of four e-grocers was conducted and compared. Secondly, two focus group discussions were conducted – among consumers who use online grocery shopping, and those who do not. Thirdly, an in-depth interview was conducted with one of the online operations managers of an e-grocer in South Africa. The results revealed four different ‘sets’ of motivators or barriers to online grocery shopping in South Africa: consumer-specific, retailer-specific, website-specific and supply chain-specific. Results from this study could be used to shed some light on how to overcome the hurdles of becoming a multi-channel grocery retailer in South Africa.
Business Management
M. Com. (Business Management)