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Books on the topic 'Retention of customers'

Author: Grafiati

Published: 4 June 2021

Last updated: 12 February 2022

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1

Customer retention: An integrated process for keeping your best customers. Milwaukee, Wis: ASQC Quality Press, 1995.

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2

Keep the right customers: The key steps to profitable customer retention. London: McGraw-Hill Companies, 1996.

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3

Bentzel, Stephan. Do environmental factors affect customers attraction and retention?. London: LCP, 2001.

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4

Stone, Merlin. Customer loyalty and continuity: The acquisition, development and retention of profitable customers. Bedford: Policy Publications, 1998.

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5

Hamilton, Robert. Customer retention: A behavioural model. Loughborough: Loughborough University Banking Centre, 1993.

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6

Johnson, Michael D., Andreas Herrmann, Frank Huber, and Anders Gustafsson, eds. Customer Retention in the Automotive Industry. Wiesbaden: Gabler Verlag, 1997. http://dx.doi.org/10.1007/978-3-322-84509-2.

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7

Converting customer value: From retention to profit. Hoboken, NJ: Wiley, 2006.

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8

Fliehman, Deborah G. Customer retention through quality leadership: The Baxter approach. Milwaukee, Wis: ASQC Quality Press, 1993.

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9

Latyshova, Lyudmila, Igor Lipsits, Ol'ga Oyner, Svetlana Karpova, Irina Firsova, Svetlana Azarova, Elena Panteleeva, Aleksandr Rozhkov, and Kirill Rozhkov. Customer focus: research, strategy, technology. ru: INFRA-M Academic Publishing LLC., 2019. http://dx.doi.org/10.12737/1058297.

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Customer focus is one of the most discussed marketing concepts at the moment. The monograph covers a wide range of issues: from trends in changing culture and consumer needs, the evolution of the concept of customer orientation to tools for assessing customer focus, customer retention technologies, the role of personnel in the formation of a customer-oriented company. Designed for undergraduate, graduate, faculty and anyone interested in marketing.

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10

The lifebelt: The definitive guide to managing customer retention. Chichester: Wiley, 2001.

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11

Liswood, Laura A. Serving them right: Innovative and powerful customer retention strategies. New York: Harper Business, 1990.

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12

Huber, Margit, and Susanne O’Gorman. From Customer Retention to a Holistic Stakeholder Management System. Berlin, Heidelberg: Springer Berlin Heidelberg, 2008. http://dx.doi.org/10.1007/978-3-540-77430-3.

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13

Anderson, Paul V. The executive's guide to customer relationship management: Retention, loyalty, profit. 2nd ed. Houston: Doyle Pub. Co., 2000.

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14

Anderson, Paul V. The executive's guide to customer relationship management: Retention, loyalty, profit. Houston: Doyle Pub. Co., 1999.

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15

1946-, McKenna-Harmon Kathleen M., ed. The resident retention revolution. Chicago, Ill: Institute of Real Estate Management of the National Association of Realtors, 1994.

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16

Hamilton, Robert. A practical approach to maximising customer retention in the credit card industry. Loughborough: Loughborough University Banking Centre, 1994.

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17

Stone, Merlin. Managing customer service in utilities: The triple challenge of service, retention and loyalty. Bedford: Policy Publications, 1998.

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18

Diesbach, Nicolas. Customer relationship management: An examination of the appropriateness of CRM for newspaper reader retention. London: LCP, 2003.

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19

Lundeen, Howard K. The tenant retention solution: A revolutionary approach to commercial real estate management. Chicago: Institute of Real Estate Management, 1995.

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20

Obtaining and Retaining Customers - Part II Customer Retention. Bookboon.com, 2013.

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21

Customer retention. London: Mintel International Group, 1996.

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22

Customer retention. London: Mintel International Group, 1999.

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23

Association, American Bankers, ed. Customer retention strategies. Washington, D.C: American Bankers Association, 1993.

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24

Mangen, David J., and Gregory Tommerdahl. Customer Retention: Maximizing Customer Lifetime Profitability. Sheshunoff & Co, 2001.

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25

Shulse, Jean Ann. Retention marketing: Customer service. Learning Resources Network, 1989.

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26

Developing a Customer Retention Program. Career Track Publications, 1994.

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27

Prospectus. Customer Loyalty and Retention Strategies. FT Finance, a division of Pearson Professional Limited, 1998.

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28

Winning At Customer Retention Ways. HRD Press, 1995.

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29

(Editor), Michael D. Johnson, Andreas Herrmann (Editor), Frank Huber (Editor), and Anders Gustafsson (Editor), eds. Customer Retention in the Automotive Industry. Gabler, 1997.

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30

Zucker, Odelia. Customer retention within the service sector. 1996.

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31

Strategic customer management: Enhancing customer retention and service recovery. BusinesscrA F T, 2000.

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32

Strategic customer management: Enhancing customer retention and service recovery. Singapore: BusinesscrA F T, 1999.

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33

Murphy, John A. Converting Customer Value: From Retention to Profit. Wiley, 2005.

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34

Chartwell's Guide to Customer Retention and Loyalty. Chartwell Inc, 1998.

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35

Hansen, Ursula, and Thorsten Hennig-Thurau. Relationship Marketing: Gaining Competitive Advantage Through Customer Satisfaction and Customer Retention. Springer, 2010.

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36

(Editor), Thorsten Hennig-Thurau, and Ursula Hansen (Editor), eds. Relationship Marketing: Gaining Competitive Advantage Through Customer Satisfaction and Customer Retention. Springer, 2000.

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37

Kennedy, Dan S. No B.S. guide to maximum referrals & customer retention. 2016.

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38

Customer Retention in a Week (In a Week). 3rd ed. Hodder & Stoughton, 2003.

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39

Zhang, Yangwei. The relationship between service quality and customer retention. 1998.

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40

Shaw, Steven E. The Dealer Principle - OEM Edition: Trust + Value = Customer Retention. DealerZoom, LLC, 2010.

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41

O'Gorman, Margit Huber Susanne. From Customer Retention to a Holistic Stakeholder Management System. Springer, 2008.

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42

Murphy, John A. The Lifebelt: The Definitive Guide to Managing Customer Retention. Wiley, 2001.

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43

Liswood, Laura. Serving Them Right: Innovative and Powerful Customer Retention Strategies. Harpercollins, 1992.

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44

D, Johnson Michael, ed. Customer retention in the automotive industry: Quality, satisfaction and loyalty. Wiesbaden: Gabler, 1997.

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45

Isson, Jean Paul. Unstructured Data Analytics: How to Improve Customer Acquisition, Customer Retention, and Fraud Detection and Prevention. Wiley, 2018.

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46

Isson, Jean-Paul. Unstructured Data Analytics: How to Improve Customer Acquisition, Customer Retention, and Fraud Detection and Prevention. Wiley & Sons, Incorporated, John, 2018.

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47

Isson, Jean-Paul. Unstructured Data Analytics: How to Improve Customer Acquisition, Customer Retention, and Fraud Detection and Prevention. Wiley & Sons, Incorporated, John, 2018.

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48

1963-, Huber Margit, and O'Gorman Susanne, eds. From customer retention to a holistic stakeholder management system: Living a vision. Berlin: Springer, 2008.

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49

Huber, Margit, and Susanne O'Gorman. From Customer Retention to a Holistic Stakeholder Management System: Living a Vision. Springer, 2010.

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50

Green, Shane. Culture Hacker: Reprogramming Your Employee Experience to Improve Customer Service, Retention, and Performance. Wiley & Sons, Incorporated, John, 2017.

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