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Books on the topic 'Rhetoric’s of advertising'

Author: Grafiati

Published: 4 June 2021

Last updated: 12 February 2022

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1

1935-, Boynton G. R., ed. Video rhetorics: Televised advertising in American politics. Urbana: University of Illinois Press, 1997.

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2

The rhetorics of popular culture: Advertising, advocacy, and entertainment. New York: Greenwood Press, 1987.

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3

Kyriacos, Anthony. Mass media: The rhetoric of advertising in consumer society. London: LCP, 1999.

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4

Root, Robert L. The rhetoricsof popular culture: Advertising, advocacy, and entertainment. New York: Greenwood, 1987.

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5

Nihon no kopī besuto 500. Tōkyō: Senden Kaigi, 2011.

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6

Fernández, Eduardo. Retórica clásica y publicidad. Logroño: Instituto de Estudios Riojanos, 2006.

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7

Derbaix, Christian. Persuasion, la théorie de l'irrationalité restreinte. Paris: Economica, 2004.

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8

Lewinśki, Piotr H. Retoryka reklamy. Wrocław: Wydawn. Uniwersytetu Wrocławskiego, 1999.

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9

Campos, Maria Helena Rabelo. O canto da sereia: Uma análise do discurso publicitário. Belo Horizonte: Editora UFMG/PROED, 1987.

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10

Sŏ, Ŭn-a. Sinmun kwanggo wa ŏnŏ. Sŏul: Yŏngnak, 2002.

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11

Baciu, Eugenia. Limbajul publicitar în domeniul politic. București: Editura Universitară, 2012.

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12

Rank, Hugh. Persuasion analysis: A companion to compostion. Park Forest, Ill: Counter-Propaganda Press, 1988.

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13

Prospektwerbung: Vergleichende rhetorische und sprachwissenschaftliche Untersuchungen an deutschen und finnischen Werbematerialien. Frankfurt am Main: Lang, 2001.

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14

Sprachliche Persuasionsstrategien in der Teleshoppingkommunikation: Eine qualitative Analyse von TV-Ausschnitten des reinen Verkaufsfernsehens aus dem Themenbereich "Küche & Kochen". Tübingen: Narr Verlag, 2012.

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15

Yudkin, Marcia. Persuading on paper: The complete guide to writing copy that pulls in business. New York: Plume, 1996.

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16

Persuading on paper: The complete guide to writing copy that pulls in business. New York: Plume, 1996.

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17

Yudkin, Marcia. Persuading on paper: The complete guide to writing copy that pulls in business. New York: Plume, 1996.

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18

Sinmun, kwanggo ŭi munchʻe wa pʻyohyŏn. Sŏul Tʻŭkpyŏlsi: Chimmundang, 1998.

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19

Filmnarratologie: Eine Einführung in die Praxis der Interpretation am Beispiel des Werbespots. München: Diskurs-Film-Verlag, 1996.

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20

Discourse, identities and genres in corporate communication: Sponsorship, advertising and organizational communication. Bern: Peter Lang, 2010.

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21

Davila-Montes, José M. La traducción de la persuasión publicitoria. Lewiston [N.Y.]: Edwin Mellen Press, 2008.

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22

Conejero-López, Marta. Niveles de significado en el lenguaje publicitario. [Valencia]: Shakespeare Foundation of Spain, 1995.

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23

Paré, Jean. Le code des tics: Guide de la langue de bois, du jargon, des clichés et des tics tendance dans le monde du journalisme, de la politique et de la publicité. Montréal: Boréal, 2005.

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24

Schmidt, Rosemarie. Television advertising and televangelism: Discourse analysis of persuasive language. Amsterdam: J. Benjamins Pub. Co., 1986.

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25

Jean-Michel, Adam. L' argumentation publicitaire: Rhétorique de l'éloge et de la persuasion. [Paris]: Nathan, 1997.

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26

Lahusen, Christian. The rhetoric of moral protest: Publiccampaigns, celebrity endorsement, and political mobilization. Berlin: W. de Gruyter, 1996.

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27

Lahusen, Christian. The rhetoric of moral protest: Public campaigns, celebrity endorsement, and political mobilization. Berlin: W. de Gruyter, 1996.

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28

Corral, Luis Sánchez. Retórica y sintaxis de la publicidad: Itinerarios de la persuasión. Córdoba, España: Universidad de Córdoba, 1991.

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29

Envisioning collaboration: Group verbal-visual composing in a system of creativity. Amityville, N.Y: Baywood Pub. Co., 2010.

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30

F, McQuarrie Edward, and Phillips Barbara J. 1966-, eds. Go figure! New directions in advertising rhetoric. Armonk, N.Y: M.E. Sharpe, 2007.

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31

(Editor), Edward F. McQuarrie, and Barbara J. Phillips (Editor), eds. Go Figure!: New Directions in Advertising Rhetoric. M.E. Sharpe, 2007.

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32

Go figure! New directions in advertising rhetoric. Armonk, NY: M.E. Sharpe, 2007.

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33

McQuarrie, Edward F., Barbara J. Phillips, and Barbara J. Phillips. Go Figure! New Directions in Advertising Rhetoric. Routledge, 2014. http://dx.doi.org/10.4324/9781315704029.

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34

Poetics Of The Poster The Rhetoric Of Imagetext. Liverpool University Press, 2011.

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35

Werbung und Werbesprache: Eine Analyse im interdisziplinären Kontext. Wilhelmsfeld: G. Egert, 2008.

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36

Béatrice, Dumiche, and Klöden Hildegard, eds. Werbung und Werbesprache: Eine Analyse im interdisziplinären Kontext. Wilhelmsfeld: G. Egert, 2008.

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37

Franzosische Werbung Aus Semiotischer Und Rhetorischer Sicht (Europaische Hochschulschriften. Reihe XIII, Franzosische Spr). Peter Lang Publishing, 1998.

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38

What Images Really Tell Us: The Adoption of Visual Rhetoric in Graphic Design and Advertising. Promopress, 2019.

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39

Vesalainen, Marjo. Prospektwerbung: Vergleichende Rhetorische Und Sprachwissenschaftliche Untersuchungen An Deutschen Und Finnischen Werbematerialien (Finnische Beitrage Zur Germanistik,). Peter Lang Publishing, 2002.

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40

Yudkin, Marcia. Persuading on Paper. Infinity Publishing (PA), 2002.

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41

1950-, Hoffmann Michael, and Kessler Christine 1940-, eds. Beiträge zur Persuasionsforschung: Unter besonderer Berücksichtigung textlinguistischer und stilistischer Aspekte. Frankfurt am Main: P. Lang, 1999.

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42

Beitrage zur Persuasionsforschung: Unter besonderer Berucksichtigung textlinguistischer und stilistischer Aspekte (Sprache--System und Tatigkeit). P. Lang, 1998.

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43

Allori, Paola Evangelisti, and Giuliana Elena Garzone. Discourse, Identities and Genres in Corporate Communication: Sponsorship, Advertising and Organizational Communication. Lang AG International Academic Publishers, Peter, 2011.

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44

Nishime, Leilani. Tiger Woods and the Perils of Colorblind Celebrity. University of Illinois Press, 2017. http://dx.doi.org/10.5406/illinois/9780252038075.003.0003.

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This chapter moves from the more familiar white/nonwhite binary to the less commonly studied double-minority multiracial representation. The celebrity culture surrounding Tiger Woods is a vivid example of how the boundaries between black and white racial categories hinge on the exclusion or erasure of Asians from the national imagination. Until the scandal over his infidelity, sports and mainstream media celebrated Woods as the exemplar of our current colorblind moment. An analysis of his online and televised advertising campaigns and his representation in feature magazine articles prior to his adultery scandal demonstrates the difficulty of a multiracial reading in the context of colorblind rhetoric and visual practices. In contrast, postscandal publicity remakes his image from disembodied to overly embodied and debunks the argument, promoted by Woods himself, that we are beyond race and are thus blind to difference.

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45

Lahusen, Christian. Rhetoric of Moral Protest: Public Campaigns, Celebrity Endorsement and Political Mobilization. De Gruyter, Inc., 1996.

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46

Duffy, Brooke Erin. Off the Page. University of Illinois Press, 2017. http://dx.doi.org/10.5406/illinois/9780252037962.003.0007.

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This chapter examines the explicit conventions and implicit assumptions of magazine producers about medium-specific content. It first considers the complexities of media convergence before discussing the tension between medium-specific cultures and the rhetoric of cross-platform branding in women's magazines, leading to theoretical and conceptual questions about medium identity. It then describes how producers' working patterns and assumptions vary across different media (web, magazine, and iPad) in three significant ways: the importance of the editorial voice, quality standards for editorial content, and expectations about the extent of advertiser influence on content. It also highlights the distinctions between print and online; tablet devices, for example, are being positioned as a tool that can elide medium-specific challenges while also serving as a test bed for advertising/editorial relations within digital environments. The chapter suggests that magazine content does not appear to easily flow off the printed page, but goes through many crosscurrents.

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47

Pragmatics of Persuasive Discourse in Spanish Television Advertising (SIL International and the University of Texas at Arlington Publications in Linguistics, vol. 137). SIL International, 2001.

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48

Dashyan, Karine. Deutsche Und Armenische Werbesprache Im Vergleich: Eine Linguistische Analyse Von Fernsehspots (Europaische Hochschulschriften Reihe 21, Linguistik). Peter Lang Publishing, 2006.

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49

Schmidt, Rosemarie, and Joseph F. Kess. Television Advertising and Televangelism: Discourse Analysis of Persuasive Language (Pragmatics and Beyond, VII:5). John Benjamins Publishing Co, 1987.

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50

A Produc~ao Da Politica Em Campanhas Eleitorais: Eleic~oes Municipais de 2000. Pontes, 2003.

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