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1
Makarova, L. E. "Nikolay Grech’s Rhetorical Teaching as a Tool of Text Analysis." Bulletin of Kemerovo State University 22, no. 4 (January 5, 2021): 1098–106. http://dx.doi.org/10.21603/2078-8975-2020-22-4-1098-1106.
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Russian rhetoric began with Mikhail Lomonosov’s Brief Guide to Eloquence (1765), which was written in the classical tradition of the Aristotelian-Ciceronian teaching about effective and persuasive speech. By the time philology had become a unified knowledge system in 1820s, Russian rhetoric stopped being a part of the trivium of verbal sciences, which also included grammar and logic, and evolved into a theory of language arts [slovesnost] that included both fiction and nonfiction literature. Its focus shifted from statement building to development and classification of the existing types and genres of literature. The science gave birth to a new discipline, namely the history and theory of literature, Nikolay Grech being one of its founders. Thus, the subject of rhetoric was mostly the principles of understanding of written fiction. Grech’s concept reflected those new trends in the development of rhetoric while focusing on the analysis of the system of Russian literature as a whole. The present research employed the methods of comparative analysis and analytical interpretation of the text. The article introduces N. Grech’s ideas about rhetorical and fictional prose, as well as his classification of prose and poetry. The author showed how the emergence of borderline, semi-rhetorical, and semi-poetic genres, changed the relationship between prose and poetry and, accordingly, between rhetoric and poetics. From a tool for creating an utterance, rhetoric gradually became a tool for analyzing a finished text.
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Makarova, L. E. "Nikolay Grech’s Rhetorical Teaching as a Tool of Text Analysis." Bulletin of Kemerovo State University 22, no. 4 (January 5, 2021): 1098–106. http://dx.doi.org/10.21603/2078-8975-2020-22-4-1098-1106.
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Russian rhetoric began with Mikhail Lomonosov’s Brief Guide to Eloquence (1765), which was written in the classical tradition of the Aristotelian-Ciceronian teaching about effective and persuasive speech. By the time philology had become a unified knowledge system in 1820s, Russian rhetoric stopped being a part of the trivium of verbal sciences, which also included grammar and logic, and evolved into a theory of language arts [slovesnost] that included both fiction and nonfiction literature. Its focus shifted from statement building to development and classification of the existing types and genres of literature. The science gave birth to a new discipline, namely the history and theory of literature, Nikolay Grech being one of its founders. Thus, the subject of rhetoric was mostly the principles of understanding of written fiction. Grech’s concept reflected those new trends in the development of rhetoric while focusing on the analysis of the system of Russian literature as a whole. The present research employed the methods of comparative analysis and analytical interpretation of the text. The article introduces N. Grech’s ideas about rhetorical and fictional prose, as well as his classification of prose and poetry. The author showed how the emergence of borderline, semi-rhetorical, and semi-poetic genres, changed the relationship between prose and poetry and, accordingly, between rhetoric and poetics. From a tool for creating an utterance, rhetoric gradually became a tool for analyzing a finished text.
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Wang, Yuemin, Hongyun Wu, and Gang Cui. "Rhetorical structure analysis of prepared speeches and argumentative essays by Chinese advanced English learners." Text & Talk 40, no. 2 (February 25, 2020): 219–40. http://dx.doi.org/10.1515/text-2020-2054.
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AbstractThis study focuses on the interrelationship between modes of argumentation and English as a Foreign Language (EFL) learners’ rhetorical strategies, by adopting the analytical framework of Rhetorical Structure Theory (RST) to produce reliable analyses of rhetorical structures of two most frequently required tasks in the Chinese context. The sample texts consist of 20 prepared speeches and 20 argumentative essays, both written by Chinese advanced EFL learners. The findings reveal that: (1) the essays favor a more direct structure with central units at the beginning while the speeches favor a more indirect structure with central units near the end; (2) Background, Circumstance and Preparation relations appear more frequently at the beginning of the speeches, while the Summary relation appears more frequently at the end of the essays; (3) the two most typical top-level patterns of rhetorical structure in the essays resemble the two patterns in the speeches, but with systematic variation and in reversed orders. The results reflect the active role of rhetorical situation in constructing different modes of argumentation for advanced EFL learners. This study could enrich the scope of the application of RST, and provide pedagogical implications for writing in EFL contexts.
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Li, Ke, and Shukang Li. "Towards a Model of Rhetorical Criticism of Metonymy in Chinese Media Texts." Education and Linguistics Research 1, no. 2 (August 21, 2015): 8. http://dx.doi.org/10.5296/elr.v1i2.8120.
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<p>Rhetorical criticism is a type of criticism with rhetorical phenomena as its object. In the context of western rhetoric, rhetorical criticism is usually viewed as a method to describe, explain and evaluate certain rhetorical phenomena or act. Metonymy, as a kind of rhetorical device in traditional rhetoric and a cognitive tool in cognitive linguistics, can be regarded as an object for criticism. Accordingly, an analysis of metonymy from the perspective of rhetorical criticism can disclose text builders’ rhetorical motive behind the linguistic use of metonymy. Moreover, it can reveal the ideological meaning of the text (a weak version of ideology) by analyzing and evaluating the terministic screen constructed by the metonymy, to achieve the purpose of rhetorical persuasion and build an “identification” between the addresser and addressee.</p>
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Huang, Ju Chuan. "Marine engineering and sub-disciplinary variations: a rhetorical analysis of research article abstracts." Text & Talk 38, no. 3 (April 25, 2018): 341–63. http://dx.doi.org/10.1515/text-2018-0002.
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Abstract This study explores the rhetorical structure and linguistic features of research article abstracts in an applied discipline. Recently, many emerging applied disciplines have evolved to incorporate knowledge from a variety of disciplinary areas. Therefore, the writing style may vary within one discipline. While most studies have compared rhetorical variations between disciplines, few have examined sub-disciplinary variations. The purpose of this study is to investigate the extent to which variations exist among research article abstracts in three sub-fields of one applied discipline: marine engineering. A small specific corpus consisting of 60 marine engineering abstracts was compiled. By examining similarities and differences in the rhetorical structure, frequently used verbs, tense, and the use of first person pronouns, the analysis showed that sub-disciplinary variations existed among the three sub-fields. For example, the abstracts in the sub-field of automatic control (a discipline closely related to electronic engineering) differ from the abstracts of the other two sub-fields as for rhetorical structure, verb tense, and frequency of use of first-person pronouns. The findings of this study indicate that English for Specific Purposes (ESP) instructors should take into account sub-disciplinary preferences when teaching academic writing so that students can make informed choices when writing in their specific sub-field.
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Arora, Jhanvi, and Santosh Kumar Bharti. "Rhetorical Analysis and Classification of Poem Text." International Journal of Semiotics and Visual Rhetoric 5, no. 1 (January 2021): 57–71. http://dx.doi.org/10.4018/ijsvr.2021010105.
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Poetry is one of the richest forms of literature, which in itself includes all components of language a human learns; by components here, the context is towards the rhetorical devices. The rhetorical devices constitute the witty use of words used in the reference to things. The work intends to identify the forms of creative references used by the poets to contrast their style of writing and categorize the text on the basis of the same. On the basis of each such prominent device such as rhymes or alliteration, one can derive the boundary or similarity percentage amongst the poems, which can be further extended to compare the writing style of the poets. The method of analysis holds a good value to study different poets of the modern and renaissance era and could be helpful in contrasting their way of putting things into words. Keywords NLP Analysis of Poem, Poem Analysis, Poem Classification, Poem Comparison, Poem Qualifiers, Poet Classification, Poetry Analysis, Poetry Recommendation System
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Bell, David Michael, and Theresa Moran. "Comparing the wine tasting notes of Jancis Robinson and Terry Theise: A stylistic analysis." Text & Talk 40, no. 2 (February 25, 2020): 125–46. http://dx.doi.org/10.1515/text-2019-2053.
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AbstractThis paper offers a stylistic analysis of the tasting notes (TNs) of wine writers Jancis Robinson and Terry Theise. We define linguistic style as those distinctive, consistent, and creative linguistic choices writers make beyond what is conventionally expected in a TN, which are only discernible by comparison to other wine reviewers. Using a corpus of Robinson’s and Theise’s TNs on German and Austrian wines 2012, we compare their TNs in terms of rhetorical and grammatical structure, use of descriptors, and other evaluative language. Robinson’s elliptical note-form style is characterized by adherence to canonical rhetorical structure, verbless clauses, extensive use of conventional metaphoric descriptors and limited use of object descriptors. Theise has an effusive, people-centered additive style characterized by non-conventional rhetorical structure, multiple phrase and clause and coordination, and extensive and exotic use of diverse object descriptors, personification, and intensifier + evaluative adjective phrases. We then connect their varying linguistic styles to their differing approaches to wine tasting.
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Boromisza-Habashi, David. "Dismantling the antiracist “hate speech” agenda in Hungary: an ethno-rhetorical analysis." Text & Talk - An Interdisciplinary Journal of Language, Discourse & Communication Studies 31, no. 1 (January 2011): 1–19. http://dx.doi.org/10.1515/text.2011.001.
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Nguyen, Phuong Nam T., Gert Rijlaarsdam, Tanja Janssen, and Wilfried Admiraal. "Effects of rhetorical text analysis on idea generation and text quality." ITL - International Journal of Applied Linguistics 171, no. 2 (July 15, 2019): 280–306. http://dx.doi.org/10.1075/itl.16013.rij.
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Abstract Producing a meaningful written discourse in a foreign language requires a high cognitive effort of EFL learners. They face challenges caused by L2 word or grammar-related difficulties, and also by the L2 genre and genre conventions that may be quite different from what they experienced in their L1. The present study focusses on the support offered to Vietnamese L2 writers to overcome these hindrances. An intensive four-week writing intervention was designed and tested to examine whether encouraging genre awareness via a short session of sample text analysis could empower students to conduct effective brainstorming for argumentative writing. In a pre-test post-test control group design with switching replications, with 66 EFL intermediate undergraduate participants, the study obtained four indicators of L2 argumentative writing quality: idea generation, productivity, global text quality and self-efficacy. The results showed that participants integrated the sample text analysis into the idea generation stage. They created significantly longer self-expressive free writing texts, perceived the generated ideas as more useful, and used more of these ideas in their argumentative texts composition, compared to students from the control condition (with teacher instruction only). No treatment effects were found for productivity, global quality of final text, and self-efficacy. Students in both control and treatment conditions generally showed a significant improvement on these variables.
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Franzosi, Roberto, and Stefania Vicari. "What's in a Text?: Answers from Frame Analysis and Rhetoric for Measuring Meaning Systems and Argumentative Structures." Rhetorica 36, no. 4 (2018): 393–429. http://dx.doi.org/10.1525/rh.2018.36.4.393.
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Starting in the 1970s, frame analysis became a popular technique of textual analysis in different disciplines (communication, mass media, sociology). There is no agreed-upon definition of frame analysis or of ways of measuring its key concepts. This paper explores the relationship between frame analysis and rhetoric. The paper reviews all main concepts developed in frame analysis. Concept after concept, it maps the correspondence between frame analysis and rhetorical concepts. It shows how frame analysis stopped short of developing what was really required to measure frames: tropes and figures. The analysis of a specific text confirms the power of rhetorical analysis for teasing out meaning systems and argumentative structures.
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Asnawi, Aqdi. "Penerapan Semitic Rhetorical Analysis (SRA) Pada Surah Al-Qiyamah." Mutawatir 8, no. 1 (July 20, 2020): 143–69. http://dx.doi.org/10.15642/mutawatir.2018.8.1.143-169.
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Nicolai Sinai has criticized the method of Qur’anic structural analysis offered by Michel Cuypers due to his arbitrary mode of cutting verses and neglecting rhyme of the Qur’an. This paper, then, attempts to apply the method, which is called as Semitic Rhetorical Analysis (SRA), into surah al-Qiyamah by concerning the waqf of the verses. The purpose of this study is to determine whether the structure of surah al-Qiyamah is coherent and consistent to the pattern of text composition in Semitic Rhetoric analysis. This paper argues that there are parallel, concentric, or mirror symmetrical composition patterns at various levels of text based on Semitic Rhetoric principles. The structure of the surah, then, shows its coherence and thus, opposes to the notion of the existing of some irrelevant verses in this surah.
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Makkonen-Craig, Henna. "The forbidden first word: Discourse functions and rhetorical patterns of and-prefacing in student essays." Text & Talk 37, no. 6 (September 13, 2017): 713–34. http://dx.doi.org/10.1515/text-2017-0024.
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Abstract This article investigates and-prefacing and its environments in student essays. Specifically, the focus is on those instances when a writer uses the Finnish ja ‘and’ as an opening element (“preface”) to the sentence. While and-prefacing is most commonly a single-usage feature employed by a small minority of writers in the essay genre analyzed here, the detailed functional-rhetorical analysis reveals a rich picture of these usages and the respective discourse norm that emerges and evolves in practice. This paper identifies eight micro-level discourse functions for and-prefacing in the essays: (i) rhetorical, accumulative listing; (ii) emphasizing continuity of argument; (iii) dialogical aligning; (iv) unconventional intertextual linking; (v) evaluating a narrative turn; (vi) resolution; (vii) fantasy as coda; and (viii) plain cohesive linking. Significantly, and-prefacing is not limited to the failed essays, nor to the low-graded essays more generally. The differences found in high- and low-graded (failed) essays may, however, suggest that some discourse functions and rhetorical patterns are associated with a higher institutional value than others. Methodologically, this study highlights the benefits of Rich Feature Analysis and dialogically oriented linguistic discourse analysis for exploring a relatively infrequent and yet distinctive rhetorical resource that has a complex form-function relationship in student essays.
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Horowitz, Ava D., and Laura Kilby. "Thinking out loud: A discourse analysis of ‘thinking’ during talk radio interactions." Text & Talk 39, no. 6 (November 26, 2019): 699–724. http://dx.doi.org/10.1515/text-2019-0235.
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Abstract Early work in discursive psychology highlighted the rhetorical strength of devices that serve to establish matters as objective facts. More recently, there has been increasing interest within this discipline concerning mental state invocations (e.g. imagining; knowing; intending), which typically convey speaker subjectivity. Elsewhere, linguists have examined the social business enabled by speakers’ deployment of cognitive verbs, a prime example of which deals with overt references to thinking. The current article sets out to extend the work on thinking by synthesizing research from discursive psychology, linguistics, and conversation analysis in order to undertake an integrated analysis of thinking. In our examination of a UK talk radio corpus, comprising data from 11 talk radio shows, we demonstrate three discursive functions of deploying a thinking device: setting an intersubjective agenda; doing opinion; and managing ‘facts’. An integrated approach allows us to examine the rhetorical strength of these subjectivizing maneuvers, and contribute to the existing body of work concerning the discursive deployment of thinking and mental state terms.
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Skoufaki, Sophia. "Rhetorical Structure Theory and coherence break identification." Text & Talk 40, no. 1 (January 28, 2020): 99–124. http://dx.doi.org/10.1515/text-2019-2050.
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AbstractThis article examines the claim of Rhetorical Structure Theory (RST) that violations of RST diagram formation principles indicate coherence breaks. In doing so, this article makes a significant contribution to the testing of RST. More broadly, it indicates that examining the coherence-break identification potential of coherence theories could help specify each theory’s purview and, in the long term, lead to the creation of hybrid models of coherence. Moreover, it paves the way for the development of training resources on discourse (in)coherence for language teachers, exam markers and language learners. 84 paragraphs written by Taiwanese learners of English were analysed according to RST and coherence measures were calculated on the basis of this analysis. The results suggest that the violation of any diagram-formation principle indicates coherence breaks, thus corroborating this RST claim. Inter- and intrajudge agreement in terms of both RST coding and coherence measures calculated on the basis of coherence breaks are reported and discussed. The kinds of coherence breaks which are and are not located by RST analysis are discussed and exemplified. The paper concludes with a discussion of implications for pedagogy and future research.
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Snyman, A. H. "A Rhetorical analysis of Philippians 1:27-2:18." Verbum et Ecclesia 26, no. 3 (October 3, 2005): 783–809. http://dx.doi.org/10.4102/ve.v26i3.251.
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A new trend in rhetorical analysis is to reconstruct Paul’ s rhetorical strategy from the text itself, rather than applying ancient or modern rhetorical models to his letters. A proposal for such a text-centred approach, in which the focus shifts from the formal to the functional,is briefly summarised in this article, followed by a discussion of the rhetorical situation that Paul wants to address in this letter. Spiritual problems, especially internal unrest and opposition from outside, called forth the letter. In order to address these problems, Paul tries to persuade his audience to persevere in living and proclaiming the gospel. This dominant rhetorical strategy of 1:27 – 2:18 can be divided into four phases: 1:27-30 (exhorting the Philippians to persevere in proclaiming the gospel); 2:1-11 exhorting them to persevere in living the gospel); 2:12-13 (exhorting them to persevere in living the gospel), and 2:14-18 (exhorting them to persevere in proclaiming the gospel). In order to persuade his audience, Paul uses various rhetorical strategies and techniques. In analyzing these, the focus is on exegetical issues with rhetorical impact, on the types of arguments used, on the way Paul argues and on the rhetorical techniques used to enhance the impact of his communication. I hope to prove that Paul’ s persuasive strategy in Philippians could be constructed fairly accurately from the text itself, provided that it is read carefully and systematically.
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Weems, Elizabeth E. "Review of "Rhetorical work in emergency medical services: Communicating in the unpredictable workplace by Elizabeth Angeli," Angeli, E. L. (2019). Rhetorical work in emergency medical services: communicating in the unpredictable workplace. Routledge." Communication Design Quarterly 9, no. 1 (March 2021): 39–41. http://dx.doi.org/10.1145/3437000.3437006.
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In Rhetorical Work in Emergency Medical Services: Communicating in the Unpredictable Workplace (2019), Elizabeth L. Angeli explores the unpredictable workplaces which are the locations of emergency medical services provided by first responders, the EMS personnel who receive 911 calls but may have little idea about what to expect once they arrive at the site of the emergency. While rhetoric of health medicine (RHM) is not a new area of rhetoric, Angeli found little research about EMS professional rhetoric, leaving a void in understanding the modes of communication in these ever-changing, life-altering workplaces. Her text began as part of her dissertation project but morphed into a rhetorical analysis/EMS rhetorical training pedagogy for Technical Professional Communication (TPC) and RHM as well as EMS trainers and trainees.
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Lepistö, Lauri. "On the use of rhetoric in promoting enterprise resource planning systems." Baltic Journal of Management 10, no. 2 (April 7, 2015): 203–21. http://dx.doi.org/10.1108/bjm-01-2014-0006.
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Purpose – The purpose of this paper is to improve the understanding of the rhetoric used to promote enterprise resource planning (ERP) systems, which are complex organisation-wide software packages inherently connected to the domains of management and organisation. Design/methodology/approach – The study adopts a post-essentialist view on ERP systems and takes the form of a rhetorical analysis. Engaging in rhetorical scholarship in the area of technological change and management fashion literatures, this paper offers a close reading of a management text on ERP systems by Thomas H. Davenport published in 1998 in the Harvard Business Review. Findings – The rhetorical analysis distinguishes and identifies three rhetorical strategies – namely, rationalisation, theorisation and contradiction – used to promote ERP systems and thus involved in the construction of the phenomenon revolving around ERP systems. Originality/value – In spite of the importance of the rhetorical analysis of information technology in the context in which they operate, this paper argues that constructions of ERP systems should also be analysed beyond organisation-specific considerations. It further suggests that both researchers and practitioners should take seriously the rhetoric invoked by the well-known management writer that may easily go unnoticed.
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Berardi, Francesco. "Alcune riflessioni sull' ἐνάργεıα dall' Ars rhetorica di Pseudo-Dionigi di Alicarnasso." Rhetorica 30, no. 4 (2012): 339–53. http://dx.doi.org/10.1525/rh.2012.30.4.339.
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Many modern scholars have studied in detail the phenomenon of vividness (gr. ἐνάργεıα; lat. evidentia) in ancient rhetorical texts; however, they have neglected to examine two important testimonies included in an Ars rhetorica ascribed to Dionysius of Halicarnassus, but in fact to be ascribed to an anonymous rhetorician who probably lived in the third century AD. In these two passages the anonymous rhetorician faces some issues concerning the stylistic evidence that have not been previously studied. He analyzes the relationship between the vividness of the text and the use of everyday language, aimed to enhance realistic effects of discourse. This paper aims to present a detailed analysis of the comments offered by the anonymous rhetorician, that will help to define some peculiar aspects of stylistic vividness of the language in discourse.
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정여훈. "Rhetorical Structure Theory and the Practice of Korean Text Analysis." Language Facts and Perspectives 32, no. ll (November 2013): 261–88. http://dx.doi.org/10.20988/lfp.2013.32..261.
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Juuhl, Gudrun Kløve. "Text in and out of school – a dialogical rhetorical analysis." Nordic Journal of Literacy Research 6, no. 1 (2020): 184. http://dx.doi.org/10.23865/njlr.v6.1419.
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Koval’chuk, Nadezhda, and Marina Volodina. "RHETORICAL STRUCTURE THEORY AS A PRAGMATIC CONCEPTION OF TEXT ANALYSIS." Vestnik of Northern (Arctic) Federal University. Series "Humanitarian and Social Sciences", no. 3 (June 20, 2016): 107–13. http://dx.doi.org/10.17238/issn2227-6564.2016.3.107.
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Klebanov, Beata Beigman, Daniel Diermeier, and Eyal Beigman. "Lexical Cohesion Analysis of Political Speech." Political Analysis 16, no. 4 (2008): 447–63. http://dx.doi.org/10.1093/pan/mpn007.
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This article presents a novel automatic method of text analysis aimed at discovering patterns of lexical cohesion in political speech. The unit of analysis are groups of words with related meanings; the software is based on the results of a multiperson annotation experiment that captures reliably identified connections between words in a text. We illustrate the advantages of such a representation by juxtaposing results of a detailed hand-made analysis of Margaret Thatcher's rhetoric with analysis based on the automatically detected groups of words. We both corroborate previous findings regarding Thatcher's rhetorical tools and illuminate additional elements thereof. We suggest that lexical cohesion analysis is a promising technique to bridge the gap between quantitative and qualitative analyses of text as political material, by establishing units that are both robust enough to enable comprehensive coverage and coherent enough to support direct interpretation.
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Green, Nancy L. "Recognizing rhetoric in science policy arguments." Argument & Computation 11, no. 3 (November 10, 2020): 257–68. http://dx.doi.org/10.3233/aac-200504.
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Diligent citizens must critically analyze arguments for science policy recommendations, such as cutting greenhouse gas emissions or growing genetically modified food crops. Science policy articles present arguments for and against such recommendations using scientific evidence and rhetorical devices. In this paper we present an in-depth analysis of argumentation and rhetorical devices in two journal articles on climate change issues. One objective was to gain a better understanding of use of rhetorical devices in this genre, as a prerequisite for designing and building a rhetorically-annotated digital corpus of full-text science policy articles. The near term objective was to inform the design of pedagogical tools to help students analyze science policy arguments.
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Schubert, Christoph. "Rhetorical moves in political discourse: closing statements by presidential candidates in US primary election debates." Text & Talk 41, no. 3 (February 2, 2021): 369–90. http://dx.doi.org/10.1515/text-2019-0189.
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Abstract Presidential primary debates in the USA are commonly concluded by brief closing statements, in which the competitors outline the central messages of their election campaigns. These statements constitute a subgenre characterized by a set of recurring rhetorical moves, which are defined as functional units geared towards the respective communicative objective, in this case political persuasion. Located at the interface of rhetorical move analysis and political discourse studies, this paper demonstrates that moves and embedded steps in closing statements fulfill the persuasive function of legitimizing the respective candidate as the most preferable presidential successor. The study is based on the transcripts of 98 closing statements, which were extracted from eight Democratic and eleven Republican primary debates held between August 2015 and April 2016. Typical moves, such as projecting the speaker’s future political agenda or diagnosing the current situation in America, are presented with the help of illustrative examples, frequencies of occurrence, and a sample analysis of a complete closing statement.
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Padilla, José David. "New Rhetoric and the Socio-Rhetorical Method: As a Modern Approach to Biblical Literary Criticism." Advances in Social Sciences Research Journal 7, no. 7 (July 19, 2020): 178–88. http://dx.doi.org/10.14738/assrj.77.8596.
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The new rhetoric studies the discursive practices present in a text and tries to understand them as a literary method to persuade a specific audience to accept a new law or change their behavior, assuming a worthy moral, philosophical or religious truth. The new rhetoric covers the literary or rhetorical analysis of discourse while analyzing the elements proper to the social and cultural milieu of its intended audience. The aid of the human sciences, especially cultural anthropology and the sociology of religion, is necessary to capture better the world the loci of the speaker and the audience of the text. The method, which combines social and anthropological analysis with the new rhetorical analysis, is called social rhetoric. The social rhetoric analysis aims to hit the socio-cultural context in which the texts were conceived, especially when the text does not give any clues of it. In Biblical interpretation, these two forms of literary analysis will help to understand the relationships existent between the author of a discourse and its readers (the intended audience). Such an approach will not only study the social history and social aspects where the books of the Bible were born, but will also see the rhetoric of the texts as an essential component of the text’s social, political, cultural, and ideological context. After all, the Word of God became flesh and dwelt in a particular culture, with a specific language and in a precise historical time.
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Vagle, Wenche. "Rhetoric as a methodological basis for 17th-century linguistics." Historiographia Linguistica 17, no. 3 (January 1, 1990): 293–308. http://dx.doi.org/10.1075/hl.17.3.03vag.
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Summary The purpose of this paper is to throw light on the role of rhetoric as a methodological basis for 17th-century linguistics through a Danish case study. After a presentation of the Danish grammarian Peder Syv (16311702) and the main ideas of his text Nogle Betenkninger om det Cimbriske Sprog (Some Reflections on the Cimbric Language), of 1663, a brief characterization of the rhetorical tradition is given with special emphasis on invention and its topical method of inquiry. Through an analysis of the argumentation in Syv’s text it is found that the author employs topic inquiry as his fundamental method of investigation, and that his line of argument relies on rhetorical evidence of all three kinds: ethos, pathos, and logos. In conclusion, it is suggested that the sociological theory of rationalization offers an explanation as to why we as modern readers have difficulties appreciating the rhetorical method.
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Liu, Feifei, and Susan Hood. "Rhetorical strategies of political persuasion: The play of irrealis and realis meaning in re/aligning readers in newspaper editorials." Text & Talk 39, no. 5 (September 25, 2019): 589–611. http://dx.doi.org/10.1515/text-2019-2041.
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Abstract Newspaper editorials are acknowledged as having a significant role to play in shaping public opinion on social and political issues. In studies of their persuasive power, the language of these texts is always the focus to some extent. Across a spectrum of methodological approaches, relatively few studies take a dynamic perspective to consider the interaction of linguistic choices in the construction of rhetorical strategies in the flow of meaning in texts. This study draws on Systemic Functional Linguistic (SFL) theory in its analysis and interpretation of the dynamic construction of recurring rhetorical strategies in a set of 11 editorials culled from The Australian, a politically conservative broadsheet newspaper in Australia. We explore how choices in interpersonal and ideational meaning collaborate and interact dynamically in these data to consistently disaffiliate a putative readership with one of the two major political parties. We identify in particular the critical interaction of realis and irrealis meanings in the configuration of this strategy. The analyses provide a complementary means to explore the discourse of persuasion within the field of news media.
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Wael Omar Alomari, Wael Omar Alomari. "The Impact of Religious Motivation in the Emergence of Arabic Rhetoric A Reading in the Era of Composition to Independent Authorship (English Abstract)." journal of king abdulaziz university arts and humanities 27, no. 1 (January 7, 2019): 207–23. http://dx.doi.org/10.4197/art.27-1.7.
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The roots of the rhetorical lesson grew in a fertile religious land. They characterized its rhetoric from the rhetoric of the rest of the nations as it was connected with the Qur’anic text. However, the religious stream did not have only one subject and one goal. It produced multiple contexts that refined the teachings of the rhetorical lesson later on. This diversity was a fertile tool for Arabic eloquence. The research sought to discuss the details of the roots, to extract the courses of religious influence in the emergence of Arabic rhetoric. The research has gone beyond the oral news and stories to begin with the written diaries, in search of the author’s motivations and his aims, and of the milestones that contributed to the reading of the rhetorical lesson. It emanated from the signs of the composition, so the limits of the research stopped at the beginning of the independent composition of Arabic rhetoric and moved to a stage approaching the methodology. The research revealed three courses that stemmed from the religious influence which were related to language. These three courses are analysis, interpretation and explanation. They were tools that were used in the analysis that aimed to understand the Qura’nic text in order to transfer it from language to practice. The interpretation, on the other hand, raised the question of compatibility between language and belief. The explanation tried to deal with the issue of miracles and clarifying its features. The re-reading of the history of science is an area that can research, re-ask the question, and disassociate its relations, to understand the process of science, and the impact of their tributaries on their concepts. This is what researchers can examine in the rest of the tributaries that have fueled the rhetorical lesson.
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Herder, Anke. "Schrijvend-Leren En Tekstanalyse." Kijk op schrijven in T1 en T2 72 (January 1, 2004): 9–22. http://dx.doi.org/10.1075/ttwia.72.02her.
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In the context of recent studies on writing to learn, concept maps are constructed in an attempt to make knowledge structures and conceptual change explicit. These graphic representations are based on the concepts and semantic relations in a student's text. However, a concept map does not give insight into the rhetorical text structure and other rhetorical features, nor does it show the way concepts are located and connected in this structure. Since the dialectic between content knowledge and rhetorical knowledge is essential in the process of 'knowledge transforming', and consequently conceptual change, an analysis tool that integrates both analysis of rhetorical text structure and of semantic structures in text is needed. In a pilot study of a forthcoming research project about writing to learn in the content areas in primary education, an instrument was designed for integrated text analysis and graphic representation. The analysis and representations were demonstrated with data collected from ll-to-12 year old students, who wrote an explanatory text for younger students about a climate issue. Revision was triggered by asking the student whether he expected a younger pupil to understand the written explanation. An analysis and graphic representations of two texts written by two different students focused on location and use of concepts, expansions of meaning of these concepts, and connections between concepts through coherence relations, all embedded in the rhetorical text structure. It was concluded that the analysis tool proposed here makes it possible to compare students' knowledge structures and accordingly can provide insight into conceptual changes, relative to writing.
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Crawford Camiciottoli, Belinda. "Oral financial reporting: A rhetorical analysis of earnings calls." FINANCIAL REPORTING, no. 4 (March 2013): 15–34. http://dx.doi.org/10.3280/fr2012-004003.
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Earnings calls are a key form of voluntary financial reporting through which companies seek to proactively engage investors. Although now quite routine, little is known about their rhetorical dimension. Inspired by Aristotlean classical rhetoric, this paper offers an exploratory analysis of the language of a small sample of earnings calls to identify expressions of logos (reason), ethos (credibility) and pathos (emotion). Text analysis software was used to generate descriptive data for follow-up qualitative analysis to interpret strategic usage. Results indicate a strong presence of persuasive language that is skillfully juxtaposed by company executives with financial information to emphasize success and instill confidence. The findings can be applied towards developing state-of-the-art courses for students of financial communication and towards enhancing the effectiveness of financial reporting.
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Kayam, Orly. "The Rhetorical Structure of Argumentative Discourse as Expressed in Israeli Supreme Court Verdicts." Journal of Public Administration and Governance 2, no. 4 (January 8, 2013): 144. http://dx.doi.org/10.5296/jpag.v2i4.2618.
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The aim of this article is to present and discuss the role and function of structure in argumentative discourse as expressed in Israeli Supreme Court Verdicts with a review of the literature from ancient Greece to modern times. This article includes a presentation of both Brewer’s and Roe’s models of text classification and presents the four types of text according to the classic classification, focusing primarily on the argumentative-persuasive text with particular attention to its unique rhetorical structure. The rhetorical structure of a text has crucial importance because it enables one to see an aspect of the rhetorical analysis. Graphic representation of the rhetorical structure of argumentative discourse by means of flowcharts is also discussed and examples are presented in the appendix to this article.
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Wendland, Ernst. "A Literary (Artistic-Rhetorical) Approach to Biblical Text Analysis and Translation." Journal of Biblical Text Research 16 (April 30, 2005): 266–364. http://dx.doi.org/10.28977/jbtr.2005.4.16.266.
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Williams, David Cratis, and Meredith Mountford. "Text network analysis: exploring relationships with qualitative methodology and rhetorical criticism." Russian Journal of Communication 5, no. 3 (December 2013): 295–98. http://dx.doi.org/10.1080/19409419.2013.830051.
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Leroux, Neil R. "Luther's Am Neujahrstage: Style as Argument." Rhetorica 12, no. 1 (1994): 1–42. http://dx.doi.org/10.1525/rh.1994.12.1.1.
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Abstract: While accounts of Renaissance rhetoric have recently begun to consider the work of Martin Luther, understanding of Luther's preaching strategies depends on detailed scrutiny of his sermons. A careful investigation of the language of a Luther sermon, in consideration of the rhetorical intent and context in which the work was developed, reveals a speaker striving to engage an audience. As a critical concept more pervasive than traditional notions of elocutio,the paradigmatic concept of "style" offered here draws from Burke and Perelman/Olbrechts-Tyteca to show how rhetorical devices ("figures") advance the argument and how the audience is intended to apprehend the meaning and action ("form") of the discourse. Coherent analysis of contextual, thematic, and structural features of Luther's sermon text shows style a primary rather than derivative feature of rhetorical criticism.
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Spoel, Philippa M. "Rereading the Elocutionists: The Rhetoric of Thomas Sheridan's A Course of Lectures on Elocution and John Walker's Elements of Elocution." Rhetorica 19, no. 1 (2001): 49–91. http://dx.doi.org/10.1525/rh.2001.19.1.49.
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Subject to neglect and at times harsh criticism, the eighteenth-century British elocutionary movement merits reconsideration as a complex rhetorical episode within the history of rhetoric. Confirming the value of the rhetorical analysis of rhetorical texts, this essay examines the forms and functions of persuasion which two key treatises from the elocutionary movement enacted within their own socio-historical context. A rhetorical reading of Thomas Sheridan's A Course of Lectures on Elocution (1762) and John Walker's Elements of Elocution (1781) - informedby theories of ethos, logos, and pathos - illustrates the nuances of the different cases made for the scholarly and educational credibility of elocution as a new field of study within the context of late eighteenth-century British culture: Walker's text, while profiting from Sheridan's earlier promotional campaign for the value of elocutionary study, attempts to redress the excesses of his forerunner's “florid harangue[s]” and to fill in the gaps of his incomplete instructional method.
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Chang, Peichin. "Maintaining coherence in research argument: identifying qualitative differences between experts’ and students’ texts." Text & Talk 38, no. 6 (November 27, 2018): 655–82. http://dx.doi.org/10.1515/text-2018-0018.
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Abstract This study explores coherence as a textual phenomenon in research writing Introductions. Drawing on Systemic Functional Linguistics, the analysis identifies differences in the quality of coherence in both experts’ and students’ texts by examining the semantic overlaps between the global Themes, followed by the quality of lexical chain deployment, and by how these inform the development of three rhetorical moves. Close analysis was performed on four texts, drawn from the corpora comprising 35 expert and 35 student research Introduction texts. The analysis reveals that the expert and student writers feature different paths in arguing. At global levels, the experts tend to have the key concepts resonate and their arguments are gradually narrowed down to occupy the niche of the study. The key concepts therefore often form into long and mixed chains both to sustain the line of the argument and to elaborate the difficult concepts. In the students’ texts, the key concepts are less consistently deployed, evidenced in how different paragraphs can develop different sets of concepts. Their long chains are also often formed by static terms which do not effectively develop the argument. Critical concepts often do not occupy prominent positions or are not mentioned earlier to allow for elaboration. When combined, these features compromised the development of the rhetorical move in the students’ texts.
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Boisliveau, Anne-Sylvie. "Self-referentiality in the Qur’anic Text: “Binarity” as a Rhetorical Tool." Al-Bayān – Journal of Qurʾān and Ḥadīth Studies 12, no. 1 (July 8, 2014): 55–74. http://dx.doi.org/10.1163/22321969-12340004.
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Self-referential discourse, i.e. the discourse of the Qurʾān about itself, is omnipresent in the Qur’anic text. Interestingly, it uses several strategies of argumentation and several rhetorical tools in order to persuade the listener or the reader to adhere to a specific understanding of what the Qurʾān is: an understanding leading to faith. Based on an extensive study of the self-referential discourse in the Qurʾān, this paper focuses on the importance of one of the rhetorical tools: “binarity.” This notion goes beyond the simple notion of “pairs” and is characterized by a clear-cut opposition ongoing in the whole text between elements of all kinds of domains and mainly in relation to biblical material. Contrary to what it may seem at first glance, “binarity” in the Qurʾān is far from being related to a dualist religious system. On the contrary, a close analysis shows that the use of “binarity” in the text emphasizes the exceptional character of the Qurʾān in relation to its divine origin. The function of “binarity” appears in all its rhetorical strength in the impression conveyed upon the listener or reader. Following the path of the works of contemporary scholars who used literary, structural, and argumentative analysis, this paper also aims at convincing the reader of the fruitfulness of rhetorical studies of the Qurʾān.
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König, Jan C. L., and Klaus-Peter Wiedmann. "Governmental management by trust communication: German organizational rhetoric in the 2008 financial crisis." On the Horizon 23, no. 1 (February 9, 2015): 33–45. http://dx.doi.org/10.1108/oth-02-2014-0005.
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Purpose – The purpose of the authors of this paper is to observe the German Government’s rhetorical communication measurements during the 2008 financial crisis. Design/methodology/approach – The authors compiled approaches of organizational rhetoric and pragma-linguistics first to offer a consistent concept and method for observation and analysis. Later on, they give an overview of the problem of trust and confidence according to Luhmann’s approach and its meaning for crisis rhetoric and marketing and managing approaches. Findings – In the following case study, the authors offer a rhetorical text analysis, combined with a pragmatic perspective of accompanying legal measurements of the government as non-verbal communication. The authors show how the government re-established trust among German consumers and eventually overcame the crisis mainly by rhetorical action. Research limitations/implications – Regarding future crises, the authors suggest that the interaction of trust, financial markets and rhetorical approaches could be better understood. This could include both more quantitative research and qualitative rhetorical approaches. Practical implications – Practical implications clearly show the importance of rhetorical education, especially for crises. This counts for governmental managers, as well as entrepreneurs and spokesmen. Social implications – The authors also revealed the problem of unjustified trust which can become dangerous for social welfare, even if it is only produced by misleading communication. This problem can only be solved by a careful public regulation. Originality/value – Finally, the authors could describe the importance of effective language and communication as a tool for the German Government in the financial crisis in 2008. It can be also described as an example for decision-makers in similar situations.
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Cuypers, Michel. "Semitic Rhetoric as a Key to the Question of the naẓm of the Qur'anic Text." Journal of Qur'anic Studies 13, no. 1 (April 2011): 1–24. http://dx.doi.org/10.3366/jqs.2011.0003.
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The question of the composition (naẓm) of the Qur'an is one that has arisen repeatedly in exegetical studies of the Qur'an, without ever having been really resolved. Biblical studies has been confronted with the same question concerning the apparent ‘disorder’ of certain texts of the Bible. In response to this, Biblical scholars developed a method of analysis of the text, ‘rhetorical analysis’, which involves the theorisation of rules of rhetorical composition of speech as used in the ancient Semitic world. These rules can be applied not only to the Bible, but also to the Qur'an and other sacred texts of Semitic antiquity. In the current study, five suras or fragments of suras are analysed according to the paradigm of rhetorical analysis, showing the very elaborate composition of these texts and the light that this aspect of their composition can shed on their interpretation.
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Bossu, Annelies, Koen De Temmerman, and Danny Praet. "The Saint as an Astute Heroine." Mnemosyne 69, no. 3 (May 7, 2016): 433–52. http://dx.doi.org/10.1163/1568525x-12341838.
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This article provides a detailed analysis of character construction in the fifth century passio Caeciliae (Bibliotheca Hagiographica Latina 1495 – 1495a – 1496). Our analysis sets out to challenge the general assumption that character construction in the late antique passions can correctly be described in terms of stereotypes. The passio Caeciliae appeals to and inverts reader expectations based upon traditional patterns in erotic narrative. We also argue that it individuates the different characters (Caecilia and her fellow martyrs) by documenting one specific area of their representation, namely rhetorical ability. In this thematic area, Caecilia is set apart from her husband Valerianus: unlike him, she displays elaborate rhetorical aptitude which allows her to obtain the dominant position in the marriage and to achieve her aims. But the art of rhetoric is also a skill that can be learned as is shown by the character of Valerianus whose rhetorical approach changes in the course of the passion. Our analysis suggests that this passion from a literary point of view constitutes a more interesting text than is generally assumed.
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Stupina, Ekaterina. "Rhetorical Codes of Political Discourse: the Realization of the Strategic Potential of Acrothesis." Nizhny Novgorod Linguistics University Bulletin, no. 54 (June 30, 2021): 77–88. http://dx.doi.org/10.47388/2072-3490/lunn2021-54-2-77-88.
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Pragmatics and expressiveness of texts are formed through rhetorical devices. However, when evaluating the potential of specific rhetorical devices, one should consider the discourse characteristics of the text. Modern linguistics draws attention to the suggestive nature of the rhe-torical devices that form the structure of utterances. In this regard, there is an increasing interest in in-depth analysis of rhetorical techniques used to implement high impact strategies. A systematic study of rhetorical devices within a certain discourse would give a clearer idea of their rhetorical function. Specific strategies can be understood by examining rhetorical devices in the context of the pragmatics and the genre of a given text. Thus, information about a specific rhetorical device is converted from separate independent facts into a conditional sign unity, or a code. Given the discourse specificity of this code, linguists describe it as “rhetorical.” By analyzing the text, we identify the rhetorical code of the discourse in question. The more rhetorical devices used in the discourse are considered, the more rhetorical codes can be used to form new speech strategies. In this article, we consider the implementation of acrothesis in political discourse. Acrothesis is a rhetorical device based on the relationship of affirming something at the expense of denying its opposite. It is implemented through utilizing homogeneous members of the sentence with the obligatory negation of the opposite in meaning. Perceiving the structure and content of the rhetorical device reveals the perlocutionary purpose of the utterance, and analyzing the rhetorical device allows us to understand its properties and to identify which speech strategies are implemented by using acrothesis. Primarily, these are strategies of persuasion, persuasion, and manipulation. Principles of implementing speech strategies are important for understanding the structure of political discourse.
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Yasin, Dhimas Muhammad. "KAJIAN STILISTIKA DALAM TEKS AL-MUTAWASSIMĪN SEBAGAI BAHAN PEMBELAJARAN MATA KULIAH WAJIB STILISTIKA." LINGUA: Journal of Language, Literature and Teaching 13, no. 2 (August 3, 2016): 195. http://dx.doi.org/10.30957/lingua.v13i2.175.
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This article discusses stylistic in Al-Mutawassimīn text, a Malay text manuscript. This study used qualitative descriptive design. The manuscript was evaluated its stylistics aspects and its characteristics were elaborated. The findings of analysis indicate that characteristics stylistic Al-Mutawassimīn text use a style of a hallmark of a genre of religious literature. The styles of genre were identified thorugh vocabulary, phrases, syntax, rhetoric or language means rhetorical and figurative language. Stylistics of Al-Mutawassimin are five kinds: (1) kinds of vocabulary are Indonesian, Arabic, Java, and some phrases in Arabic; (2) syntactics are in the form of the use of the conjunction "and" and "then"; (3) rhetoric means consist of polisindeton, (4) euphemism and litotes are used; and (5) figurative languages such as simile are present.
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Morley, John. "Lexical cohesion and rhetorical structure." Lexical Cohesion and Corpus Linguistics 11, no. 3 (August 30, 2006): 265–82. http://dx.doi.org/10.1075/ijcl.11.3.03mor.
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Lexical cohesion not only contributes to the texture of a text, it can help to indicate the rhetorical development of the discourse. This article looks at this argument-structuring function of lexical cohesion first by considering single texts using the techniques of classical Discourse Analysis and then by using the methodology of corpus linguistics to examine several million words of text. First, the nature of cohesive links within single articles is examined. Next, the link between headlines and the articles that follow them is studied. Finally, various concessive mechanisms which structure arguments are examined in detail. It is argued that an awareness of the mechanisms outlined in this article will help students to understand better the kind of argumentation presented in texts. All the texts studied are from English newspapers.
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Zubakina, T. N. "Components of Speaker’s Rhetoric in Terms of Interpretation of the Text of Public Speaking (based on the Speech of W. Churchill “Their Finest Hour”)." Nauchnyy Dialog, no. 2 (February 28, 2020): 85–96. http://dx.doi.org/10.24224/2227-1295-2020-2-85-96.
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The results of an analysis of the rhetoric of Winston Churchill’s public speaking “Their Finest Hour” are presented in the article. The novelty of the study is in the attempt made to interpret the archival documents by comparing the facsimile draft and final texts of the speech of the British Prime Minister. It is emphasized that the authenticity of the sources studied not only determines the correctness of citation, but also is a unique confirmation of the author’s understanding of the components of W. Churchill’s oratory. It is noted that the politician embodies his concept in his own rhetorical practice. It is argued that the text of the speech, according to the theory of the “vertical dimension” of the hermeneutic circle, representing the author’s version of the event, can be interpreted by the reader / listener / researcher. An algorithm for the interpretation analysis of the Prime Minister’s speech is proposed, which is defined by the content of the article “The Scaffolding of Rhetoric”. Attention is paid to the fact that in an incomplete and not translated into Russian language article by young W. Churchill, he defines a number of terms in the rhetoric of successful public speaking: the correct choice of words and phrases in speech; the rhythm of utterance; the presence of convincing argumentation; use of analogy and expressiveness of the speaker’s language. The author of this publication dwells on such a sequence of analysis of the identified rhetorical components of the speaker’s famous speech.
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Maru, Mister Gidion. "THE PATTERN OF AMERICAN RHETORIC ON THE SPIRIT OF MISSION: AN ANALYSIS ON THE TEXT OF BUSHS INAUGURAL ADDRESS." Celt: A Journal of Culture, English Language Teaching & Literature 16, no. 1 (July 20, 2016): 118. http://dx.doi.org/10.24167/celt.v16i1.483.
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As a textual study, this research paper aims at elaborating the rhetorical patterns in the American mind by examining the inaugural addresses George W Bush particularly on the spirit of mission. The study on this topic becomes urgent to be discussed in relation to the importance of understanding a rhetoric pattern in terms of developing teaching material for cross cultural awareness and language skills. The choosing of the presidents inaugural address as the mental evidences is not apart from the synthesis that they represents a formal speech which covers the socio-cultural aspects and they will bring a certain pattern of rhetoric in their attempt to communicate with public. For the purpose of achieving the aim of this research, the library research is carried out by applying Goffman?s Frame Analysis. The results show that the president constructs a certain pattern of rhetoric by using the Puritan expressions particularly for engaging American people with the spirit of mission. The rhetoric patterns are found to convey the national and world mission. The expressions used in the inaugural addresses seem to meet with peoples expectations as a new presidency is begun
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Silvano, Purificação. "The rhetorical relations in complex sentences with quando (‘when’) in European Portuguese." Information Structure, Discourse Structure and Grammatical Structure 26 (November 2, 2012): 65–83. http://dx.doi.org/10.1075/bjl.26.03sil.
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In this paper we investigate the temporal and rhetorical relations in complex sentences with clauses introduced by quando ‘when’ in European Portuguese. We put forward a proposal for a semantic treatment within a theoretical framework which is grounded in Segmented Discourse Representation Theory (SDRT; Asher and Lascarides 2003), with some extra stipulations to deal with specificities of complex sentences related to: (i) the directionality of rhetorical and temporal relations; (ii) the fronted or final position of the adverbial clause and its implications for text-structuring rhetorical relations. We show that the directionality of both the temporal and rhetorical relations is from the main situation to the subordinate situation, regardless of the order of the discourse. We argue that each complex sentence with a clause introduced by quando describes situations that are connected by rhetorical relations at two distinct levels: at the level of content and at the level of text-structuring. At the level of content, we resort to SDRT’s list of rhetorical relations. As for the text-structuring relations, we propose two new relations: Frame and Specification. Finally, we compare the complex sentences with their non-complex counterparts to demonstrate that the rhetorical mechanisms used in both types of discourse are not always the same. To sum up, the investigation carried out allows us to conclude that an analysis which takes into account the temporal and rhetorical relations leads to a better semantic and discursive understanding of complex sentences with clauses introduced by quando.
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Plett, Heinrich F. "Rhetoric and Intertextuality." Rhetorica 17, no. 3 (1999): 313–29. http://dx.doi.org/10.1525/rh.1999.17.3.313.
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Abstract: Intertextuality is not only a literary but also a rhetorical phenomenon. Though largely neglected by modem scholarship, rhetorical intertextuality nevertheless looks back on a long tradition in print and communicative practice. Its manifestations are above all the commonplaces (koinoi topoi, loci communes) which represent not only abstract sedes argumentorum but also concrete formulae taken from pre-texts, literary and non-literary ones, that offer themselves for reemployment in texts of a derivative kind, in “littérature au second degré” (Genette) or, metaphorically speaking, in secondhand literature. The following aspects of the commonplaces deserve closer attention: their place (of publication), their re-cognition, their disposition, their genres, their multi- and intermediality, and their normativity. These facets constitute a complex spectrum of an intertextual rhetoric leading up to an “interrhetoric” which makes possible the recognition and analysis of such rhetorical phenomena as transcend the limits of a single text and of a single (e.g. verbal) sign-system.
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Latawiec, Zofia. "The Rhetorical Structure of John Chrysostom's Seventh Homily on Philippians in Relation to the Kenosis Hymn." Classica Cracoviensia 20 (March 30, 2018): 55–70. http://dx.doi.org/10.12797/cc.20.2017.20.03.
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The purpose of this study is a description the rhetorical structure of John Chrysostom s seventh homily on Philippians in relation to the kenosis hymn. The analysis aims to identify and characterize individual structures within the homily. This is done with a view to highlighting the delibrate usage of rhetorical argument as an instrument for biblical text analysis in the construction of Chrysostom s sermon. The study includes two sections. The first one is a theoretical introduction to St. John s style, followed by investigation into the origin of the homily. The subject matter of Chrysostom s work is also discussed. The second part of the article is a thorough description of the structure of John s text. The chapter is a detailed and systematic analysis of elements showcasing the author s rhetorical skills.
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Zhang, Wenping, Wei Du, Yiyang Bian, Chih-Hung Peng, and Qiqi Jiang. "Seeing is not always believing: an exploratory study of clickbait in WeChat." Internet Research 30, no. 3 (March 13, 2020): 1043–58. http://dx.doi.org/10.1108/intr-09-2019-0373.
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PurposeThe purpose of this study is to unpack the antecedents and consequences of clickbait prevalence in online media at two different levels, namely, (1) Headline-level: what characteristics of clickbait headlines attract user clicks and (2) Publisher-level: what happens to publishers who create clickbait on a prolonged basis.Design/methodology/approachTo test the proposed conjectures, the authors collected longitudinal data in collaboration with a leading company that operates more than 500 WeChat official accounts in China. This study proposed a text mining framework to extract and quantify clickbait rhetorical features (i.e. hyperbole, insinuation, puzzle, and visual rhetoric). Econometric analysis was employed for empirical validation.FindingsThe findings revealed that (1) hyperbole, insinuation, and visual rhetoric entice users to click the baited headlines, (2) there is an inverted U-shaped relationship between the number of clickbait headlines posted by a publisher and its visit traffic, and (3) this non-linear relationship is moderated by the publisher's age.Research limitations/implicationsThis research contributes to current literature on clickbait detection and clickbait consequences. Future studies can design more sophisticated methods for extracting rhetorical characteristics and implement in different languages.Practical implicationsThe findings could aid online media publishers to design attractive headlines and develop clickbait strategies to avoid user churn, and help managers enact appropriate regulations and policies to control clickbait prevalence.Originality/valueThe authors propose a novel text mining framework to quantify rhetoric embedded in clickbait. This study empirically investigates antecedents and consequences of clickbait prevalence through an exploratory study of WeChat in China.
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Christiansen, Nancy L. "Rhetoric as Character-Fashioning: The Implications of Delivery's “Places” in the British Renaissance Paideia." Rhetorica 15, no. 3 (1997): 297–334. http://dx.doi.org/10.1525/rh.1997.15.3.297.
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Abstract: Pronuntiatio teaches charaeter creation and analysis. Because the rhetorical curriculum in the British Renaissance considers pronuntiatio essential, retains the educational goal of facilitas, treats every “text” as a declamation, and depicts inventio, dispositio, elocutio, and memoria in behavioral metaphors with rules mirroring those of pronuntiatio, Renaissance rhetoric is in practice an art of behavior centrally concerned with decorum. This connection between Renaissance rhetoric and ethics suggests a defense for the claim that the good orator is the good man and expands the domain of rhetoric from an art of expression, composition, or persuasion to an art of character-fashioning.