Journal articles on the topic 'Rochester Gas and Electric Corporation'

SatCon Technology Corporation has completed design, fabrication, and the first round of test of a 373 kW (500 hp), two-spool, intercooled gas turbine engine with integral induction type alternators. This turbine alternator is the prime mover for a World Sports Car class hybrid electric vehicle under development by Chrysler Corporation. The complete hybrid electric vehicle propulsion system features the 373 kW (500 hp) turbine alternator unit, a 373 kW (500 hp) 3.25 kW-h (4.36 hp-h) flywheel, a 559 kW (750 hp) traction motor, and the propulsion system control system. This paper presents and discusses the major attributes of the control system associated with the turbine alternator unit. Also discussed is the role and operational requirements of the turbine alternator unit as part of the complete hybrid electric vehicle propulsion system.

The coal combustion processes which require high temperature will produce waste heat energy. The energy can be used as generator propulsion to produce electrical energy. Thus, Semen Padang Corporation has successfully got funding from the Japan government, New Energy Technology Development Organization (NEDO) to build the installation Waste Heat Recovery Power Generation (WHRPG) located in the production area of Semen Padang Corporation, Indarung V. Furthermore, heat energy process can not be operated manually, so control system is needed to control this WHPRG performance. The operational of WHPRG can produce electricity power 196.15 MW as to reduce the electric power that must be supplied by Indonesian Electricity Corporation. Besides that, the outcome of Semen Padang Corporation can be saved 33 billion Rupiah per year and CO2 emission can be declined 33,000 tons per year.

A remote AMR system based on a STC90C52AD microcontroller and wireless network technology is presented in this paper to solve the problems in existing AMR system. Based on Smart Home system with grid demand side energy management, the automatic meter reading system centralizes electric power, water, gas meters, provides remote real-time automatic meter reading services and give instruction suggestions which contribute to energy management. Through the Web application platform, the users can use the Internet, mobile phones and other means to achieve the remote monitoring of the household appliances, energy-saving and saving house electricity costs. This AMR system has been implemented successfully by the State Grid Corporation Shandong Electric Power Group Corporation and the department of Automation of Wuhan University in collaboration.

A recent turbulence in the oil market, as well as the ever-decreasing stocks of fossil fuels, has led to growth of interest in various alternative technologies like automotive hybrid vehicles. Despite the rapid increase of markets of hybrid-electric vehicles, their scope for the Gulf Corporation Council region still needs to be explored further. Awareness about benefits of using hybrid-electric vehicles is fast spreading in the Gulf Corporation Council region and this has positive impacts both in terms of consumer satisfaction and reduction of environmental pollutants. The major aim of presented work is to explore the benefits of using hybrid vehicle technology in terms of savings in cost and reduction in greenhouse gas emissions. Emissions savings were found to be in a range of 9–13%. Fuel savings per 100 km were in a range of 8–10 L. The presented work discusses various issues related to background, features, and components of hybrid vehicles. Trends in the design, energy management, component sizing, energy costs, greenhouse emissions, fuel economy, and performance of these vehicles have been analyzed. Further conclusions and recommendations have been made about these issues keeping in focus market trends in the Gulf Corporation Council region.

This article provides a summary and assessment of well intervention activities, including perforation (add-perf/re-perf), acid treatment (acidizing), water/gas shut-off (WSO/GSO), hydraulic fracturing (HF), and electric submersible pump installation (ESP) at oil and gas production projects that the Petrovietnam Exploration and Production Corporation (PVEP) has participated in investment, operation, and optimization during the period of 2017 - 2021. Based on this, the effectiveness of well interventions in increasing production and reservoir recovery is evaluated. Additionally, the article analyzes lessons learned and proposes directions for optimizing well interventions for the next phase.

In the paper, the generating process of the furnace gas in ferroalloy smelting process is expounded, taking the gas purification recovery system project of the four ore smelting electric arc furnaces in Sinosteel Corporation Jilin Ferroalloys Co., Ltd as background. The process of the gas purification system is analysed, base on the pipe network structure and the process control requirements in the gas purification recovery system by the current method of the washing tower, venturi tube and the dehydrating tower. The main design of the upper and lower computer control is adopted. The collection of multi-class parameters and the signal conversion mode is established. The coal gas monitoring system with the double closed-loop control of micro-differential pressure of furnace mouth and the reflux valve opening degree is found base on PI control method. It can solve interactive allopatric communication problem between the control room and the pump room. It also can achieve gas purification system integrated automation management with many ore smelting electric arc furnaces. The system runs stably by the assessment of the actual operation. It also meets the actual needs of production.

It is very essential to raise the thermal efficiency of combined cycle plants from the viewpoint of energy saving and environmental protection. Tohoku Electric Power Co., Inc., and Toshiba Corporation in Japan have jointly studied the next generation of combined cycle systems using 1500°C class gas turbine. A promising cooling technology for the vanes using steam was developed. The blades are cooled by air, adopting the impingement cooling, film cooling, and so on. The cooling effectiveness was confirmed both for the vanes and the blades using a hot wind tunnel. This paper describes the design features of the vanes and the blades, and the results of the verification tests using the hot wind tunnel.

With the recent trend of reducing U.S. military expenditures, it has become desirable to develop dual use of certain Department of Defense facilities. These efforts have a commercial purpose, while still retaining a military benefit. The goals of these efforts are to make U.S. business more competitive in world markets, to develop the technology to solve pressing national problems, and to maintain intact the necessary talent pool and equipment for possible military needs. In a recent initiative described in this paper, test cell equipment at the Arnold Engineering Development Center, Arnold AFB, Tennessee, was modified and expanded to allow development by the Westinghouse Electric Corporation of low-emission combustors for heavy-duty gas turbines for commercial power generation.

The Brazilian Wood Biomass Demonstration Project (WBP) Phase II was contracted with the United Nations Development Programme-PNUD, Setor Comerical Norte, Quadra 2-BLOCO A, EDF. Corporation-7o Andar, Brasilia-DF Brasil 70712-900 and General Electric Marine and Industrial Engines to develop the gas turbine equipment necessary to utilize fuel produced by the gasification of wood products. The program included performance studies, control specification requirements, bleed and fuel valve specifications, a modified dual gas fuel nozzle for fuel delivery to the combustor and results of two combustor component tests utilizing biomass simulated fuel. This paper will deal primarily with the fuel nozzle design elements, the setup and evaluation of the component combustor tests and resulting emissions produced by the simulated Biomass fuel. Details of the combustor test arrangement, facilities and special test equipment needed to complete the evaluation will be presented. In addition, background on the two types of combustor testing will be discussed.

This study evaluates the impact of a U.S. government-sponsored research program on advanced natural gas combined cycle (NGCC) innovations in the 1990s. From 1992–2000, the U.S. Department of Energy (U.S. DOE) partnered with turbine manufacturers General Electric (GE) and Siemens Westinghouse Power Corporation (SWPC) in a cost-sharing partnership called the Advanced Turbine System program to promote efficiency innovations for NGCC technology. Using data from the European Patent Office’s worldwide patent database (PATSTAT), this study evaluates advanced turbine technology innovations by the program participants and their competitors. Using a negative binomial model, this approach shows GE increased the relative quantity of their patents towards the end of the program and afterwards, indicating the program led to more advanced NGCC innovations for GE. SWPC, on the other hand, had higher patent citations for patents filed during the DOE program relative to competitors, indicating SWPC had higher-quality advanced NGCC innovations due to new partnerships from the U.S. DOE program. However, this analysis reveals there was not a lack of this activity taking place before the program started, and that the overall impact of the program appears small based on the patent analysis.

Ferry electrification has gained attention in the last decade as a potential path to reduce greenhouse gas emissions. This study, conducted by APS LABS at Michigan Technological University for the Mackinac Economic Alliance (MEA) and funded by the Michigan Economic Development Corporation (MEDC), looked at the feasibility and potential benefits of electrification of a particular vessel that is part of a ferry service from Mackinaw City, Michigan, USA, to Mackinac Island, Michigan, USA. The study included a comprehensive analysis of the feasibility of retrofitting the current configuration of the ferry into an all-electric ferry based on the availability of components in today’s market. A life-cycle assessment was conducted to compare the emissions between the baseline ferry rebuilt with new internal combustion engines and an all-electric ferry to understand the potential environmental benefits of ferry electrification and find the most sustainable solution for propulsion. The final prong of the three-pronged approach to this project consisted of estimating the difference in expenditures and profits for a rebuilt internal combustion (IC) engine versus electric configurations for a company operating the ferry. The analysis indicated that in the current scenario, electrification of the Mackinac Island ferry is not beneficial, and replacing the ferry’s current diesel engines with modern diesel engines is the preferred solution.

The ways of implementing the main principles of functioning of the gas market in Ukraine according to the European scenario are outlined. It was determined that Ukraine currently applies such cooperation systems with the European Association of Gas Transmission System Operators EU – ENTSO-G and the European Association of Electric Network Operators EU – ENTSO-S. The challenges facing the gas industry have been clarified, including: gas distribution and gas supply companies have mainly carried out a formal separation of spheres of activity, remaining in fact the property of the same shareholders and vertically integrated enterprises; preferential pricing of natural gas for specific categories of consumers (population, heat supply companies, religious organizations) in combination with a special regime of guaranteed supply creates prerequisites for the accumulation of debts and manipulations at the level of gas distribution and gas supply companies; incompleteness of the process of establishing gas accounting systems and the existence of normative consumption volumes leaves opportunities for manipulations, abuses and debt formation between market participants, primarily gas distribution companies to the operator; instability in the natural gas market is one of the reasons that stand in the way of increasing domestic production and, accordingly, reducing dependence on imports; there is a constant threat of termination of the transit of Russian gas through the territory of Ukraine after the expiration of the current contracts between the Russian Gazprom and Naftogaz of Ukraine, which will bring significant changes to the operation of the gas transportation system. The structure of the gas sector, which covers the management of the corporation Naftogaz of Ukraine, is structurally connected with the state gas production company JSC "Ukrgazvydobuvannya" and the operator of gas storage facilities is studied. Several criteria have been allocated that will contribute to ensuring the appropriate level of security of the natural gas market in Ukraine, among which we can highlight the following: the low purchasing power of consumers. Several crises have been noted, consistently accompanied by the growth rates of prices and tariffs for energy resources. The direction of increasing own production of natural gas in Ukraine is provided for in the Energy Strategy of Ukraine for the period up to 2030. The basis in this direction should be an exploration for finding and extracting shale gas deposits. It should be noted that the oil and gas mining industry is characterized by several differences, primarily in the analysis and evaluation of the efficiency of investment projects. The use of the systematicity of energy security criteria of the oil and gas segment will provide an opportunity for the subjects of these market structures to dynamize the relevant components to obtain an energy effect, with the subsequent activation of mechanisms for adapting the entire system to new operating conditions. In summary, it should be noted that a system is understood as a certain number of interconnected elements that interact with each other and form the integrity and expediency of their existence in terms of synergy. The application of systematicity allows solving the long-term strategy and sustainability of energy security with the possibility of consistency of goals, balanced energy policy, and institutional transformation of the system. The synergy of the system will take place under the condition of adequate assessment of the main components for their functional purpose. The use of the systematicity method involves a description of possible changes in the structure of the energy sector system of Ukraine, namely: a gradual change in the ownership of energy sector assets, an increase in the share of the private sector in the functioning of the country's energy sector.

The Government of the Republic of Trinidad and Tobago has set itself some lofty targets in terms of reducing CO2 emissions from public transportation by 2030. Several initiatives have been launched since 2015 in order to fulfill these targets. One key strategy is the adoption of a higher percentage of alternative fuel vehicles (AFVs) into the overall fleet of vehicles. This article reviews the history and implementation of the various AFV oriented policies and examines the effectiveness of these initiatives. The authors describe the current state of the motorised vehicle fleet in terms of fuel type and highlight where adoption levels have fallen short of the target. The percentage of AVFs per public transit mode ranges from about 2 to 20 percent, where the higher percent represents the CNG buses belonging to the Public Transport Service Corporation (PTSC). In Trinidad, the natural gas supply is already well-established, refuelling stations are in operation and up to 20 original equipment manufacturer CNG vehicles are available on the market, supplemented by the option of vehicle conversion. The opposite is true for electric vehicles. The article further identifies the four key issues affecting the improved adoption of AFVs namely: (i) Fuel Prices (ii) Availability of Alternative Fuels, (iii) Consumer Perception and Resistance, and (iv) Lack of Institutional Support. In addition to presenting the proposals by others for improvements to the local transportation system, the authors recommend six key actions that should be taken to achieve the targets set for 2021 and beyond.

What, a second artificial lift focus feature this year? What’s going on? Well, maybe I can answer your questions with another round of questions: Do you know how many of your organization’s wells are artificially lifted? Or, more importantly, do you know what fraction of your production volumes are dependent on artificial lift? I would wager that the percentages are higher than you would expect, and I encourage you to seek out that information and share it. Share it with your asset team, share it with other asset teams, share it with other functions, share it with your management, shout it from the rooftops! Seriously, though, this information can be quite useful to you and your organization. Did you ever wonder if someone else could be struggling with the same artificial lift selection, installation, operation, or reliability challenges that you are? The answer you’re looking for may be in the SPE archives, or it may be just down the road with a colleague in a different part of the region, country, or world. Do you have a novel new technique, system, or invention that you want to try out? Why not leverage the knowledge that others in your company could also benefit from? Maybe they would even like to participate and strengthen your pilot with a broader range of test conditions. Do you need more personnel or technical or financial support for artificial lift in your asset? Show precisely what those electrical submersible pumps (ESPs), rod pumps, gas-lift valves, and plungers (among others) are lifting to the flowline. Sometimes a step back to a higher-level view can motivate and reinforce the people behind the day-to-day efforts to extend the time between failures and chase optimum performance. I’m certain that you are now a (possibly unwilling) expert at videoconferencing. That’s why I would like to encourage you to attend the 2021 SPE Electric Submersible Pumps Symposium, to be held 4–8 October in The Woodlands, Texas. Of course, the technical presentations will be well worth it, but you may gain even more value from the networking, collaboration, and idea generation that happens between the events listed in the program. Not an ESP person? Do gas and sand separators, power cables, advanced materials, and downhole sensors apply to other lift methods or well systems in general? How about applied artificial intelligence, reliability studies, and predictive analytics? Maybe they don’t for you right now, but they could. I hope to see you there. Recommended additional reading at OnePetro: www.onepetro.org. SPE 201153 - Intermittent Gas Lift for Liquid-Loaded Horizontal Wells in Tight Gas Shale Reservoirs by Daniel David Croce, Colorado School of Mines SPE 202668 - Insert Sucker Rod Surface-Controlled Subsurface Safety Valve: A Step Ahead To Improve the Well Integrity for Sucker Rod Artificial Lift Retrofitting by Salvatore Pilone, Eni, et al. SPE 201136 - New Stage of Rodless Artificial Lift Operation: The First Field Application of Submersible Motor Cable Plug With Electric Submersible Progressing Cavity Pump in CNPC by Shijia Zhu, China National Petroleum Corporation, et al.

Recently, the application of blockchain to the setting, management, and trading of the energy system has formed an innovative technology and has attracted a lot of attention from industry, academia, and research. In this study, we use patent analysis technology to explore the development trends of the energy system with blockchain technology. During the patent analysis process, this study makes corresponding analysis charts, such as patent application numbers over time, patent application numbers for main leading countries, applicants, patent citations, international patent classification (IPC), and life cycle. Relative research and design (R&D) capability of the top ten applicants is estimated and the cluster map of the technology is obtained. The technical features of the top five IPC patent applications are related to the cluster map to show the development of energy blockchain technology. Through this paper, first, the basics of the blockchain and patent analysis are illustrated and, moreover, the reason why and how blockchain technology can be combined with the energy system is also briefly described and analyzed. The results of the patent analysis of energy blockchain technology indicate that the United States leads the way, accounting for more than half of the global total. It is also interesting to note that the participants are not from traditional specific fields, but included electric power manufacturers, computer software companies, e-commerce companies, and even many new companies devoted to blockchain technology. Walmart Apollo, LLC and International Business Machines Corporation (IBM) have the highest number of patent applications. However, Walmart Apollo, LLC ranks first with a greater number of inventors of 36, an activity year of 2 years, and a relative R&D capability of 100%. IBM ranks second with an activity year of 3 years and a research and development capability of 91%. Among various applicants, IBM and LO3 energy started earlier in this field, and their patent output is also more prominent. The IPC is mainly concentrated in G06Q 50/06, which belongs to the technical field of the setting and management of the energy system including electricity, gas, or water supply. Currently, most projects are in the early development stages, and research on key areas is still ongoing to improve the required scalability, decentralization, and security. Thus, energy blockchain technology is still in the growth period, and there is still considerable room for development of the patent in the later period. Moreover, it is suggested that the novel communication module such as the combination of the consortium blockchain and the private blockchain cold also provide their own advantages to achieve the purpose of improving system performance and efficiency.

As part of its ongoing drive to optimize efficiency and conservenatural resources, the U.S. Postal Service (USPS) completed major energyefficiency upgrades and one of the largest federal solar power installationsin the nation, at the USPS’s West Sacramento Processing & DistributionCenter. The 573,000-square-foot mail facility is a major Postal Service hubin Northern California, employing more than 1,200 people and processing8 to 10 million pieces of mail daily, around the clock. Chevron EnergySolutions developed, engineered and constructed the project, whichincluded a solar photovoltaic system mounted on a new parking structure;energy efficient lighting systems; heating, cooling and ventilation systems;air compressors; and energy management controls.The improvements will reduce the facility’s annual electricitypurchases by more than $615,000 and its power consumption by morethan 33 percent, or about 5.5 million kilowatt-hours per year. The projectwill also lower natural gas use by about 43,000 therms per year. Together,these reductions translate to avoided local electric utility emissions ofabout 3,900 tons of carbon dioxide annually, the equivalent of planting1,100 acres of trees.The project’s completion was celebrated in October 2004 at anevent that was held in the shade of the solar-paneled parking canopyand attended by USPS and other government officials. The 403-kilowattsolar electric system, a product of PowerLight Corporation, is the larges

Geo-electric soundings was carried out in 22 different locations at Kaduna Refinery Petrochemical Corporation (KRPC) and White Oil and Gas Layout, Mahuta, Kaduna. The aquifer protective capacity and Hydraulic characteristics of the study area was computed from the Geoelectric parameters using Dar-Zarrouk and hydrological parameters. The interpreted data were presented in tabular form, Geoelectric/geology soil profiles and contoured maps. The results show that the study area aquifer is relatively protected with an average value of 0.5 mhos with an indication of infiltration of contaminant in some location. The hydraulic parameter values also show that the study area aquifer has the capacity to produce water non-stopping if the wells are sited based the geophysical investigation. The computed hydraulic characteristics and transmissivity of the area has an average value of 5.5 m/day and 6.1 /hour, which implies that, the study area has the capacity to transmit groundwater through a distance of 5.5 m in 24-hour and can covers 6.1 in one hour.

The Mulberry Cogeneration Facility is notable in thepower industry. Among the features that make this 120 MWfacility stand apart from other power plants are zero dischargewastewater system, an inlet air chilling system, and an exten-sive Distributed Control System (DCS) for overall plant opera-tion, along with a 25 ppm NO x dry emission limit on gas fuel forthe first 3 years and 15 ppm thereafter.The Mulberry Cogeneration Facility is owned by Polk PowerPartners Ltd. (Central and South West Energy of Dallas and ARKEnergy of Laguna Hills, California). The Plant is operated by CSWEnergy. Central and South West Services acted as the EPC contractor,and retained Black & Veatch to provide engineering and procurementservices, construction liaison, and start-up support .The facility , located near Bartow, Florida, consists of a singlecombustion turbine/heat recovery steam generator (HRSG)/steam tur-bine combined cycle. It provides electric power to nearby Tampa Elec-tric and Florida Power Corporation, and up to 25,000 lb/h of processsteam to an adjacent steam host facility that was also developed by thepartnership . The Mulberry Cogeneration Facility began commercialoperation on August 10, 1994.

Solid waste management is the process of collecting, treating and disposing off the material after segregating the reusable and recyclable material. After observing mismanagement of municipal solid waste in Alwar city, it was decided to carry out a study to find out the status of the solid waste management practices. During study, the residential areas of the city were visited and sample were collected from households on per day basis, which helped to analyze the waste generation as well as the seasonal variation of the waste. It has been observed that all wastes are mixed together by the residents due to unawareness about the biodegradable and non-biodegradable wastes. Even, it is very difficult for the concerned authorities in municipal corporation Alwar to estimate the actual quantity of biodegradable and non-biodegradable wastes. In absence of segregation of these wastes, the authorities normally use thumb rules for estimating the dry and wet wastes. During study, the main thrust was given to find out the variation in seasonal waste in different areas of the city, so as to help in assessing the deployment of available resources for their full utilization. The biodegradable waste may be used for vermi-composting as well as generation of bio-gas also. It was observed that segregation is not done at the level of individual households and therefore, awareness among people is to be brought as well as to deploy additional manpower for segregation at the collection points. There is a dire need for engaging sufficient number of manpower by the municipal corporation Alwar for collection and transportation of solid waste in the city. At present, diesel vehicles are used for transportation, so it is suggested to make use of electric vehicles like rickshaws and loaders for environmental protection and sustainable development.

The ways of implementing the main principles of functioning of the gas market in Ukraine according to the European scenario are outlined. It was determined that Ukraine currently applies the following systems of cooperation with the European Association of Gas Transmission System Operators of the EU – ENTSO–G, as well as the European Association of Electric Network Operators of the EU – ENTSO–S. The challenges facing the gas industry have been clarified, including: gas distribution and gas supply companies have mainly carried out a formal separation of spheres of activity, remaining in fact the property of the same shareholders and vertically integrated enterprises; preferential pricing of natural gas for specific categories of consumers (population, heat supply companies, religious organizations) in combination with a special regime of guaranteed supply creates prerequisites for the accumulation of debts and manipulations at the level of gas distribution and gas supply companies; the incompleteness of the process of establishing gas accounting systems and the existence of regulatory volumes of consumption leaves opportunities for manipulations and abuses and the formation of debts between market participants, primarily gas distribution companies to the operator; the global drop in natural gas prices is one of the reasons that stand in the way of increasing domestic production and, accordingly, reducing dependence on imports; there is still a threat of stopping the transit of Russian gas through the territory of Ukraine after the expiration of the current five-year contract between Russia's Gazprom and Naftogaz of Ukraine, which will bring significant changes to the operation of the gas transportation system. The structure of the gas sector, which covers the management of the corporation Naftogaz of Ukraine, is structurally combined with the state gas production company JSC "Ukrgazvydobuvannya" and the operator of gas storage facilities, has been studied. Several criteria have been identified that will contribute to ensuring the appropriate level of security of the natural gas market in Ukraine, among which we can highlight the following: the low purchasing power of consumers. Unfortunately, the war caused several crises, which were consequently accompanied by the growth rate of prices and tariffs for energy resources. The decline in the general well-being of citizens generates enormous social consequences for Ukraine; the direction of increasing own production of natural gas in Ukraine is provided for in the Energy Strategy of Ukraine for the period up to 2030. The basis in this direction should be an exploration for finding and extracting shale gas deposits. It should be noted that the oil and gas industry is characterized by several differences, primarily in the analysis and evaluation of the effectiveness of investment projects. The systematic use of the energy security criteria of the oil and gas segment will provide an opportunity for the subjects of these market structures to dynamize the relevant components to obtain an energy effect, with the subsequent activation of mechanisms for adapting the entire system to new operating conditions. In summary, it should be noted that a plan is understood as a certain number of interconnected elements that interact with each other and form the integrity and practicality of their existence in terms of synergy. The application of systematicity allows solving the problem of long-term strategy and sustainability of energy security with the possibility of consistency of goals, balanced energy policy, and institutional transformation of the system. The synergy of the system will take place under the condition of adequate assessment of the main components for their functional purpose. The use of the systemic method involves a description of possible changes in the structure of the energy sector system of Ukraine, namely: a gradual change in the ownership of energy sector assets, an increase in the share of the private sector in the functioning of the country's energy sector.

IntroductionFood Studies is a relatively recent area of research enquiry in Australia and Magazine Studies is even newer (Le Masurier and Johinke), with the consequence that Australian culinary magazines are only just beginning to be investigated. Moreover, although many major libraries have not thought such popular magazines worthy of sustained collection (Fox and Sornil), considering these publications is important. As de Certeau argues, it can be of considerable consequence to identify and analyse everyday practices (such as producing and reading popular magazines) that seem so minor and insignificant as to be unworthy of notice, as these practices have the ability to affect our lives. It is important in this case as these publications were part of the post-war gastronomic environment in Australia in which national tastes in domestic cookery became radically internationalised (Santich). To further investigate Australian magazines, as well as suggesting how these cosmopolitan eating habits became more widely embraced, this article will survey the various ways in which the idea of “abroad” is expressed in one Australian culinary serial from the post-war period, Australian Wines & Food Quarterly magazine, which was published from 1956 to 1960. The methodological approach taken is an historically-informed content analysis (Krippendorff) of relevant material from these magazines combined with germane media data (Hodder). All issues in the serial’s print run have been considered.Australian Post-War Culinary PublishingTo date, studies of 1950s writing in Australia have largely focused on literary and popular fiction (Johnson-Wood; Webby) and literary criticism (Bird; Dixon; Lee). There have been far fewer studies of non-fiction writing of any kind, although some serial publications from this time have attracted some attention (Bell; Lindesay; Ross; Sheridan; Warner-Smith; White; White). In line with studies internationally, groundbreaking work in Australian food history has focused on cookbooks, and includes work by Supski, who notes that despite the fact that buying cookbooks was “regarded as a luxury in the 1950s” (87), such publications were an important information source in terms of “developing, consolidating and extending foodmaking knowledge” at that time (85).It is widely believed that changes to Australian foodways were brought about by significant post-war immigration and the recipes and dishes these immigrants shared with neighbours, friends, and work colleagues and more widely afield when they opened cafes and restaurants (Newton; Newton; Manfredi). Although these immigrants did bring new culinary flavours and habits with them, the overarching rhetoric guiding population policy at this time was assimilation, with migrants expected to abandon their culture, language, and habits in favour of the dominant British-influenced ways of living (Postiglione). While migrants often did retain their foodways (Risson), the relationship between such food habits and the increasingly cosmopolitan Australian food culture is much more complex than the dominant cultural narrative would have us believe. It has been pointed out, for example, that while the haute cuisine of countries such as France, Italy, and Germany was much admired in Australia and emulated in expensive dining (Brien and Vincent), migrants’ own preference for their own dishes instead of Anglo-Australian choices, was not understood (Postiglione). Duruz has added how individual diets are eclectic, “multi-layered and hybrid” (377), incorporating foods from both that person’s own background with others available for a range of reasons including availability, cost, taste, and fashion. In such an environment, popular culinary publishing, in terms of cookbooks, specialist magazines, and recipe and other food-related columns in general magazines and newspapers, can be posited to be another element contributing to this change.Australian Wines & Food QuarterlyAustralian Wines & Food Quarterly (AWFQ) is, as yet, a completely unexamined publication, and there appears to be only three complete sets of this magazine held in public collections. It is important to note that, at the time it was launched in the mid-1950s, food writing played a much less significant part in Australian popular publishing than it does today, with far fewer cookbooks released than today, and women’s magazines and the women’s pages of newspapers containing only small recipe sections. In this environment, a new specialist culinary magazine could be seen to be timely, an audacious gamble, or both.All issues of this magazine were produced and printed in, and distributed from, Melbourne, Australia. Although no sales or distribution figures are available, production was obviously a struggle, with only 15 issues published before the magazine folded at the end of 1960. The title of the magazine changed over this time, and issue release dates are erratic, as is the method in which volumes and issues are numbered. Although the number of pages varied from 32 up to 52, and then less once again, across the magazine’s life, the price was steadily reduced, ending up at less than half the original cover price. All issues were produced and edited by Donald Wallace, who also wrote much of the content, with contributions from family members, including his wife, Mollie Wallace, to write, illustrate, and produce photographs for the magazine.When considering the content of the magazine, most is quite familiar in culinary serials today, although AWFQ’s approach was radically innovative in Australia at this time when cookbooks, women’s magazines, and newspaper cookery sections focused on recipes, many of which were of cakes, biscuits, and other sweet baking (Bannerman). AWFQ not only featured many discursive essays and savory meals, it also featured much wine writing and review-style content as well as information about restaurant dining in each issue.Wine-Related ContentWine is certainly the most prominent of the content areas, with most issues of the magazine containing more wine-related content than any other. Moreover, in the early issues, most of the food content is about preparing dishes and/or meals that could be consumed alongside wines, although the proportion of food content increases as the magazine is published. This wine-related content takes a clearly international perspective on this topic. While many articles and advertisements, for example, narrate the long history of Australian wine growing—which goes back to early 19th century—these articles argue that Australia's vineyards and wineries measure up to international, and especially French, examples. In one such example, the author states that: “from the earliest times Australia’s wines have matched up to world standard” (“Wine” 25). This contest can be situated in Australia, where a leading restaurant (Caprice in Sydney) could be seen to not only “match up to” but also, indeed to, “challenge world standards” by serving Australian wines instead of imports (“Sydney” 33). So good, indeed, are Australian wines that when foreigners are surprised by their quality, this becomes newsworthy. This is evidenced in the following excerpt: “Nearly every English businessman who has come out to Australia in the last ten years … has diverted from his main discussion to comment on the high quality of Australian wine” (Seppelt, 3). In a similar nationalist vein, many articles feature overseas experts’ praise of Australian wines. Thus, visiting Italian violinist Giaconda de Vita shows a “keen appreciation of Australian wines” (“Violinist” 30), British actor Robert Speaight finds Grange Hermitage “an ideal wine” (“High Praise” 13), and the Swedish ambassador becomes their advocate (Ludbrook, “Advocate”).This competition could also be located overseas including when Australian wines are served at prestigious overseas events such as a dinner for members of the Overseas Press Club in New York (Australian Wines); sold from Seppelt’s new London cellars (Melbourne), or the equally new Australian Wine Centre in Soho (Australia Will); or, featured in exhibitions and promotions such as the Lausanne Trade Fair (Australia is Guest;“Wines at Lausanne), or the International Wine Fair in Yugoslavia (Australia Wins).Australia’s first Wine Festival was held in Melbourne in 1959 (Seppelt, “Wine Week”), the joint focus of which was the entertainment and instruction of the some 15,000 to 20,000 attendees who were expected. At its centre was a series of free wine tastings aiming to promote Australian wines to the “professional people of the community, as well as the general public and the housewife” (“Melbourne” 8), although admission had to be recommended by a wine retailer. These tastings were intended to build up the prestige of Australian wine when compared to international examples: “It is the high quality of our wines that we are proud of. That is the story to pass on—that Australian wine, at its best, is at least as good as any in the world and better than most” (“Melbourne” 8).There is also a focus on promoting wine drinking as a quotidian habit enjoyed abroad: “We have come a long way in less than twenty years […] An enormous number of husbands and wives look forward to a glass of sherry when the husband arrives home from work and before dinner, and a surprising number of ordinary people drink table wine quite un-selfconsciously” (Seppelt, “Advance” 3). However, despite an acknowledged increase in wine appreciation and drinking, there is also acknowledgement that this there was still some way to go in this aim as, for example, in the statement: “There is no reason why the enjoyment of table wines should not become an Australian custom” (Seppelt, “Advance” 4).The authority of European experts and European habits is drawn upon throughout the publication whether in philosophically-inflected treatises on wine drinking as a core part of civilised behaviour, or practically-focused articles about wine handling and serving (Keown; Seabrook; “Your Own”). Interestingly, a number of Australian experts are also quoted as stressing that these are guidelines, not strict rules: Crosby, for instance, states: “There is no ‘right wine.’ The wine to drink is the one you like, when and how you like it” (19), while the then-manager of Lindemans Wines is similarly reassuring in his guide to entertaining, stating that “strict adherence to the rules is not invariably wise” (Mackay 3). Tingey openly acknowledges that while the international-style of regularly drinking wine had “given more dignity and sophistication to the Australian way of life” (35), it should not be shrouded in snobbery.Food-Related ContentThe magazine’s cookery articles all feature international dishes, and certain foreign foods, recipes, and ways of eating and dining are clearly identified as “gourmet”. Cheese is certainly the most frequently mentioned “gourmet” food in the magazine, and is featured in every issue. These articles can be grouped into the following categories: understanding cheese (how it is made and the different varieties enjoyed internationally), how to consume cheese (in relation to other food and specific wines, and in which particular parts of a meal, again drawing on international practices), and cooking with cheese (mostly in what can be identified as “foreign” recipes).Some of this content is produced by Kraft Foods, a major advertiser in the magazine, and these articles and recipes generally focus on urging people to eat more, and varied international kinds of cheese, beyond the ubiquitous Australian cheddar. In terms of advertorials, both Kraft cheeses (as well as other advertisers) are mentioned by brand in recipes, while the companies are also profiled in adjacent articles. In the fourth issue, for instance, a full-page, infomercial-style advertisement, noting the different varieties of Kraft cheese and how to serve them, is published in the midst of a feature on cooking with various cheeses (“Cooking with Cheese”). This includes recipes for Swiss Cheese fondue and two pasta recipes: spaghetti and spicy tomato sauce, and a so-called Italian spaghetti with anchovies.Kraft’s company history states that in 1950, it was the first business in Australia to manufacture and market rindless cheese. Through these AWFQ advertisements and recipes, Kraft aggressively marketed this innovation, as well as its other new products as they were launched: mayonnaise, cheddar cheese portions, and Cracker Barrel Cheese in 1954; Philadelphia Cream Cheese, the first cream cheese to be produced commercially in Australia, in 1956; and, Coon Cheese in 1957. Not all Kraft products were seen, however, as “gourmet” enough for such a magazine. Kraft’s release of sliced Swiss Cheese in 1957, and processed cheese slices in 1959, for instance, both passed unremarked in either the magazine’s advertorial or recipes.An article by the Australian Dairy Produce Board urging consumers to “Be adventurous with Cheese” presented general consumer information including the “origin, characteristics and mode of serving” cheese accompanied by a recipe for a rich and exotic-sounding “Wine French Dressing with Blue Cheese” (Kennedy 18). This was followed in the next issue by an article discussing both now familiar and not-so familiar European cheese varieties: “Monterey, Tambo, Feta, Carraway, Samsoe, Taffel, Swiss, Edam, Mozzarella, Pecorino-Romano, Red Malling, Cacio Cavallo, Blue-Vein, Roman, Parmigiano, Kasseri, Ricotta and Pepato” (“Australia’s Natural” 23). Recipes for cheese fondues recur through the magazine, sometimes even multiple times in the same issue (see, for instance, “Cooking With Cheese”; “Cooking With Wine”; Pain). In comparison, butter, although used in many AWFQ’s recipes, was such a common local ingredient at this time that it was only granted one article over the entire run of the magazine, and this was largely about the much more unusual European-style unsalted butter (“An Expert”).Other international recipes that were repeated often include those for pasta (always spaghetti) as well as mayonnaise made with olive oil. Recurring sweets and desserts include sorbets and zabaglione from Italy, and flambéd crepes suzettes from France. While tabletop cooking is the epitome of sophistication and described as an international technique, baked Alaska (ice cream nestled on liquor-soaked cake, and baked in a meringue shell), hailing from America, is the most featured recipe in the magazine. Asian-inspired cuisine was rarely represented and even curry—long an Anglo-Australian staple—was mentioned only once in the magazine, in an article reprinted from the South African The National Hotelier, and which included a recipe alongside discussion of blending spices (“Curry”).Coffee was regularly featured in both articles and advertisements as a staple of the international gourmet kitchen (see, for example, Bancroft). Articles on the history, growing, marketing, blending, roasting, purchase, percolating and brewing, and serving of coffee were common during the magazine’s run, and are accompanied with advertisements for Bushell’s, Robert Timms’s and Masterfoods’s coffee ranges. AWFQ believed Australia’s growing coffee consumption was the result of increased participation in quality internationally-influenced dining experiences, whether in restaurants, the “scores of colourful coffee shops opening their doors to a new generation” (“Coffee” 39), or at home (Adams). Tea, traditionally the Australian hot drink of choice, is not mentioned once in the magazine (Brien).International Gourmet InnovationsAlso featured in the magazine are innovations in the Australian food world: new places to eat; new ways to cook, including a series of sometimes quite unusual appliances; and new ways to shop, with a profile of the first American-style supermarkets to open in Australia in this period. These are all seen as overseas innovations, but highly suited to Australia. The laws then controlling the service of alcohol are also much discussed, with many calls to relax the licensing laws which were seen as inhibiting civilised dining and drinking practices. The terms this was often couched in—most commonly in relation to the Olympic Games (held in Melbourne in 1956), but also in relation to tourism in general—are that these restrictive regulations were an embarrassment for Melbourne when considered in relation to international practices (see, for example, Ludbrook, “Present”). This was at a time when the nightly hotel closing time of 6.00 pm (and the performance of the notorious “six o’clock swill” in terms of drinking behaviour) was only repealed in Victoria in 1966 (Luckins).Embracing scientific approaches in the kitchen was largely seen to be an American habit. The promotion of the use of electricity in the kitchen, and the adoption of new electric appliances (Gas and Fuel; Gilbert “Striving”), was described not only as a “revolution that is being wrought in our homes”, but one that allowed increased levels of personal expression and fulfillment, in “increas[ing] the time and resources available to the housewife for the expression of her own personality in the management of her home” (Gilbert, “The Woman’s”). This mirrors the marketing of these modes of cooking and appliances in other media at this time, including in newspapers, radio, and other magazines. This included features on freezing food, however AWFQ introduced an international angle, by suggesting that recipe bases could be pre-prepared, frozen, and then defrosted to use in a range of international cookery (“Fresh”; “How to”; Kelvinator Australia). The then-new marvel of television—another American innovation—is also mentioned in the magazine ("Changing concepts"), although other nationalities are also invoked. The history of the French guild the Confrerie de la Chaine des Roitisseurs in 1248 is, for instance, used to promote an electric spit roaster that was part of a state-of-the-art gas stove (“Always”), and there are also advertisements for such appliances as the Gaggia expresso machine (“Lets”) which draw on both Italian historical antecedence and modern science.Supermarket and other forms of self-service shopping are identified as American-modern, with Australia’s first shopping mall lauded as the epitome of utopian progressiveness in terms of consumer practice. Judged to mark “a new era in Australian retailing” (“Regional” 12), the opening of Chadstone Regional Shopping Centre in suburban Melbourne on 4 October 1960, with its 83 tenants including “giant” supermarket Dickens, and free parking for 2,500 cars, was not only “one of the most up to date in the world” but “big even by American standards” (“Regional” 12, italics added), and was hailed as a step in Australia “catching up” with the United States in terms of mall shopping (“Regional” 12). This shopping centre featured international-styled dining options including Bistro Shiraz, an outdoor terrace restaurant that planned to operate as a bistro-snack bar by day and full-scale restaurant at night, and which was said to offer diners a “Persian flavor” (“Bistro”).ConclusionAustralian Wines & Food Quarterly was the first of a small number of culinary-focused Australian publications in the 1950s and 1960s which assisted in introducing a generation of readers to information about what were then seen as foreign foods and beverages only to be accessed and consumed abroad as well as a range of innovative international ideas regarding cookery and dining. For this reason, it can be posited that the magazine, although modest in the claims it made, marked a revolutionary moment in Australian culinary publishing. As yet, only slight traces can be found of its editor and publisher, Donald Wallace. The influence of AWFQ is, however, clearly evident in the two longer-lived magazines that were launched in the decade after AWFQ folded: Australian Gourmet Magazine and The Epicurean. Although these serials had a wider reach, an analysis of the 15 issues of AWFQ adds to an understanding of how ideas of foods, beverages, and culinary ideas and trends, imported from abroad were presented to an Australian readership in the 1950s, and contributed to how national foodways were beginning to change during that decade.ReferencesAdams, Jillian. “Australia’s American Coffee Culture.” Australian Journal of Popular Culture 2.1 (2012): 23–36.“Always to Roast on a Turning Spit.” The Magazine of Good Living: Australian Wines and Food 4.2 (1960): 17.“An Expert on Butter.” The Magazine of Good Living: The Australian Wine & Food 4.1 (1960): 11.“Australia Is Guest Nation at Lausanne.” The Magazine of Good Living: Australian Wines and Food 4.2 (1960): 18–19.“Australia’s Natural Cheeses.” The Magazine of Good Living: The Australian Wine & Food 4.1 (1960): 23.“Australia Will Be There.” The Magazine of Good Living: Australian Wines and Food 4.2 (1960): 14.“Australian Wines Served at New York Dinner.” Australian Wines & Food Quarterly 1.5 (1958): 16.“Australia Wins Six Gold Medals.” Australian Wines & Food: The Magazine of Good Living 2.11 (1959/1960): 3.Bancroft, P.A. “Let’s Make Some Coffee.” The Magazine of Good Living: The Australian Wine & Food 4.1 (1960): 10. 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In a light-speed economy of communication, the only thing that moves faster than information is imagination. And in a time when, more than ever before, information is the currency of global politics, economics, conflict, and conquest what better way to critique and crinkle the global-social than to combine the two - information and imagination - into an hilarious mockery of, and a brief incursion into the vistas of the globalitarian order. This is precisely the reflexive and rhetorical pot-pourri that the group 'the Yes Men' (www.theyesmen.org) have formed. Beginning in 2000, the Yes Men describe themselves as a "network of impostors". Basically, the Yes Men (no they're not all men) fool organisations into believing they are representatives of the WTO (World Trade Organisation) and in-turn receive, and accept, invitations to speak (as WTO representatives) at conferences, meetings, seminars, and all manner and locale of corporate pow-wows. At these meetings, the Yes Men deliver their own very special brand of WTO public address. Let's walk through a hypothetical situation. Ashley is organising a conference for a multinational adult entertainment company, at which the management might discuss ways in which it could cut costs from its dildo manufacturing sector by moving production to Indonesia where labour is cheap and tax non-existent (for some), rubber is in abundance, and where the workers hands are slender enough so as to make even the "slimline-tickler" range appear gushingly large in annual report photographs. Ashley decides that a presentation from Supachai Panitchpakdi - head of the WTO body - on the virtues of unrestrained capitalism would be a great way to start the conference, and to build esprit de corps among participants - to summon some good vibrations, if you will. So Ashley jumps on the net. After the obligatory four hours of trying to close the myriad porn site pop-ups that plague internet users of the adult entertainment industry, Ashley comes across the WTO site - or at least what looks like the WTO site - and, via the email link, goes about inviting Supachai Panitchpakdi to speak at the conference. What Ashley doesn't realise is that the site is a mirror site of the actual WTO site. This is not, however, grounds for Ashley's termination because it is only after careful and timely scrutiny that you can tell the difference - and in a hypercapitalist economy who has got time to carefully scrutinize? You see, the Yes Men own the domain name www.gatt.org (GATT [General Agreement on Tariffs and Trade]being the former, not so formalised and globally sanctioned incarnation of the WTO), so in the higgledy-piggeldy cross-referencing infosphere of the internet, and its economy of keywords, unsuspecting WTO fans often find themselves perusing the Yes Men site. The Yes Men are sirens in both senses of the word. They raise alarm to rampant corporatism; and they sing the tunes of corporatism to lure their victims – they signal and seduce. The Yes Men are pull marketers, as opposed to the push tactics of logo based activism, and this is what takes them beyond logoism and its focus on the brand bullies. During the few years the Yes Men have been operating their ingenious rhetorical realignment of the WTO, they have pulled off some of the most golden moments in tactical media’s short history. In May 2002, after accepting an email invitation from conference organisers, the Yes Men hit an accountancy conference in Sydney. In his keynote speech, yes man Andy Bichlbaum announced that as of that day the WTO had decided to "effect a cessation of all operations, to be accomplished over a period of four months, culminating in September". He announced that "the WTO will reintegrate as a new trade body whose charter will be to ensure that trade benefits the poor" (ref). The shocking news hit a surprisingly receptive audience and even sparked debate in the floor of the Canadian Parliament where questions were asked by MP John Duncan about "what impact this will have on our appeals on lumber, agriculture, and other ongoing trade disputes". The Certified Practicing Accountants (CPA) Australia reported that [t]he changes come in response to recent studies which indicate strongly that the current free trade rules and policies have increased poverty, pollution, and inequality, and have eroded democratic principles, with a disproportionatly large negative effect on the poorest countries (CPA: 2002) In another Yes Men assault, this time at a Finnish textiles conference, yes man Hank Hardy Unruh gave a speech (in stead of the then WTO head Mike Moore) arguing that the U.S. civil war (in which slavery became illegal) was a useless waste of time because the system of imported labour (slavery) has been supplanted now by a system of remote labour (sweatshops)- instead of bringing the "labour" to the dildos via ships from Africa, now we can take the dildos to the "labour", or more precisely, the idea of a dildo - or in biblical terms - take the mount'em to Mohammed, Mhemmet, or Ming. Unruh meandered through his speech to the usual complicit audience, happy to accept his bold assertions in the coma-like stride of a conference delegate, that is, until he ripped off his business suit (with help from an accomplice) to reveal a full-body golden leotard replete with a giant golden phallus which he proceeded to inflate with the aid of a small gas canister. He went on to describe to the audience that the suit, dubbed "the management leisure suit", was a new innovation in the remote labour control field. He informed the textiles delegates that located in the end of the phallus was a small video interface through which one could view workers in the Third World and administer, by remote control, electric shocks to those employees not working hard enough. Apparently after the speech only one objection was forwarded and that was from a woman who complained that the phallus device was not appropriate because not only men can oppress workers in the third world. It is from the complicity of their audiences that the Yes Men derive their most virulent critique. They point out that the "aim is to get people to think more seriously about the sort of bullshit they are prepared to swallow, if and when the information comes from a suitably respected authority. By appearing, for example, in the name of the WTO, one could even make out a case for justifying homicide, irrespective of the target audience's training and intellect" (Yes men) Unruh says. And this is the real statement that the Yes Men make, their real-life, real-time theatre hollows-out the signifer of the WTO and injects its own signified to highlight the predominant role of language - rhetoric - in the globalising of the ideas of neo-liberalism. In speaking shit and having people, nay, experts, swallow it comfortably, the Yes Men punctuate that globalisation is as much a movement of ideas across societies as it is a movement of things through societies. It is a movement of ideals - a movement of meanings. Organisations like the WTO propagate these meanings, and propagandise a situation where there is no alternative to initiatives like free trade and the top-down, repressive regime espoused buy neoliberal triumphalists. The Yes Men highlight that the seemingly immutable and inevitable charge of neoliberalism, is in fact simply the dominance of a single way of structuring social life - one dictated by the market. Through their unique brand of semiotic puppetry, the Yes Men show that the project of unelected treaty organisations like the WTO and their push toward the globalisation of neoliberalism is not inevitable, it is not a fait accompli, but rather, that their claims of an inexorable movement toward a neo-liberal capitalism are simply more rhetorical than real. By using the spin and speak of the WTO to suggest ideas like forcing the world's poor to recycle hamburgers to cure world hunger, the Yes Men demonstrate that the power of the WTO lies on the tip of their tongue, and their ability to convince people the world over of the unquestionable legitimacy of that tongue-tip teetering power. But it is that same power that has threatened the future of the Yes Men. In November 2001, the owners of the gatt.org website received a call from the host of its webpage, Verio. The WTO had contacted Verio and asked them to shut down the gatt.org site for copyright violations. But the Yes Men came up with their own response - they developed software that is freely available and which allows the user to mirror any site on the internet easily. Called "Reamweaver", the software allows the user to instantly "funhouse-mirror" anyone's website, copying the real-time "look and feel" but letting the user change any words, images, etc. that they choose. The thought of anyone being able to mimic any site on the internet is perhaps a little scary - especially in terms of e-commerce - imagine that "lizard-tongue belly button tickler" never arriving! Or thinking you had invited a bunch of swingers over to your house via a swingers website, only to find that you'd been duped by a rogue gang of fifteen tax accountants who had come to your house to give you a lecture on the issues associated with the inclusion of pro-forma information in preliminary announcements in East Europe 1955-1958. But seriously, I'm yet to critique the work of the Yes Men. Their brand of protest has come under fire most predictably from the WTO, and least surprisingly from their duped victims. But, really, in an era where the neo-liberal conservative right dominate the high-end operations of sociality, I am reticent to say a bad word about the Yes Men's light, creative, and refreshing style of dissent. I can hear the "free speech" cry coming from those who'd charge the Yes Men with denying their victims the right to freely express their ideas - and I suppose they are correct. But can supra-national institutions like the WTO and their ilk really complain about the Yes Men’s infringement on their rights to a fair communicative playing field when daily they ride rough-shod over the rights of people and the people-defined "rights" of all else with which we share this planet? This is a hazardous junction for the dissent of the Yes Men because it is a point at which personal actions collide head-on with social ethics. The Yes Men’s brand of dissent is a form of direct action, and like direct action, the emphasis is on putting physical bodies between the oppressor and the oppressed – in this case between the subaltern and the supra-national. The Yes Men put their bodies between and within bodies – they penetrate the veneer of the brand to crawl around inside and mess with the mind of the host company body. Messing with anybody’s body is going to be bothersome. But while corporations enjoy the “rights” of embodied citizens, they are spared from the consequences citizens must endure. Take Worldcom’s fraudulent accounting (the biggest in US history) for instance, surely such a monumental deception necessitates more than a USD500 million fine. When will “capital punishment” be introduced to apply to corporations? As in “killing off” the corporation and all its articles of association? Such inconsistencies in the citizenry praxis of corporations paint a pedestrian crossing at the junction where “body” activism meets the ethic (right?) of unequivocal free-speech for all – and when we factor-in crippling policies like structural adjustment, the ethically hazardous junction becomes shadowed by a glorious pedestrian overpass! Where logocentric activism literally concentrates on the apparel – the branded surface - the focus of groups like the Yes Men is on the body beneath – both corporate and corporeal. But are the tactics of the Yes Men enough? Does this step beyond logocentric focused activism wade into the territory of substantive change? Of course the answer is a resounding no. The Yes Men are culture jammers - and culture jamming exists in the realm of ephemera. It asks a question, for a fleeting moment in the grand scheme of struggle, and then fades away. Fetishising the tactics of the Yes Men risks steering dissent into a form of entertainment - much like the entertainmentised politics it opposes. What the Yes Men do is creative and skilful, but it does not express the depth of commitment displayed by those activists working tirelessly on myriad - less-glamorous - campaigns such as the free West Papua movement, and other broader issues of social activism like indigenous rights. If politics is entertainment, then the politics of the Yes Men celebrates the actor while ignoring the hard work of the production team. But having said that, I believe the Yes Men serve an important function in the complex mechanics of dissent. They are but one tactic - they cannot be expected to work with history, they exist in the moment, a transitory trance of reason. And provided the Yes Men continue to use their staged opportunities as platforms to suggest BETTER IDEAS, while also acknowledging the depth and complexity of the subject matter with which they deal, then their brand of protest is valid and effective. The Yes Men ride the cusp of a new style of contemporary social protest, and the more people who likewise use imagination to counter the globalitarian regime and its commodity logic, the better. Through intelligent satire and deft use of communication technologies, the Yes Men lay bare the internal illogic (in terms of human and ecological wellbeing) of the fetishistic charge to cut costs at all costs. Thank-Gatt for the Yes Men, the chastisers of the global eco-social pimps. Works Cited CPA. (2002). World Trade Organisation to Redefine Charter. http://theyesmen.org/tro/cpa.html Yes Men: http://theyesmen.org/ * And thanks to Phil Graham for the “capital punishment” idea. Links http://theyesmen.org/ http://theyesmen.org/tro/cpa.html http://www.gatt.org http://www.theyesmen.org/ Citation reference for this article Substitute your date of access for Dn Month Year etc... MLA Style Pace, John. "The Yes Men" M/C: A Journal of Media and Culture< http://www.media-culture.org.au/0306/05-yesmen.php>. APA Style Pace, J. (2003, Jun 19). The Yes Men. M/C: A Journal of Media and Culture, 6,< http://www.media-culture.org.au/0306/05-yesmen.php>