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Relevant bibliographies by topics / Role congruity

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Academic literature on the topic 'Role congruity'

Author: Grafiati

Published: 4 June 2021

Last updated: 16 February 2022

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Journal articles on the topic "Role congruity"

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Kristiningsih, Kristiningsih, Sri Hartini, and Indrianawati Usman. "Service experience on skin care’s customer attitude: the mediating role of self-congruity and functional congruity." BISMA (Bisnis dan Manajemen) 13, no. 1 (October 31, 2020): 37. http://dx.doi.org/10.26740/bisma.v13n1.p37-47.

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This paper aimed to provide empirical evidence of the relationship between service experience, self-congruity, functional congruity, and consumer attitude. The hypothesis in this study showed that service experience affected self-congruity and functional congruity which in turn will have an impact on consumer attitude. Data were collected through online surveys, on skin care consumer in East Java Indonesia. Hypotheses were tested using the structural equation modelling technique by WARP PLS. This paper validated the role of service experience as a mechanism facilitating the development of customer's self-congruity and functional congruity toward a skin care clinic. It also found that service experience affected in self-congruity and functional congruity, self-congruity, and functional congruity mediated the relationship between service experience and consumer attitude.

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El Hedhli, Kamel, Imene Becheur, Haithem Zourrig, and Walid Chaouali. "Shopping well-being: the role of congruity and shoppers’ characteristics." Journal of Consumer Marketing 38, no. 3 (February 4, 2021): 293–304. http://dx.doi.org/10.1108/jcm-07-2020-3943.

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Purpose Although shopping well-being has become a focal construct in retail shopping studies, little is known about the key drivers of this construct. This study aims to further discern some of the key antecedents of shopping well-being by particularly focusing on the role of congruity. Furthermore, the study explores whether shoppers’ demographic characteristics moderate the effects of congruity on shopping well-being. Design/methodology/approach Data were collected from a survey of actual shoppers in two urban Canadian shopping malls via a mall intercept. Structural equation modeling using SmartPLS was conducted to validate the study’s model. Findings Functional congruity has a stronger effect than self-congruity on shopping well-being. Shoppers’ demographic variables do not generally act as moderators in the investigated linkages. Practical implications This study can help mall managers formulate better marketing programs that would ultimately enhance shopping well-being. Originality/value The study advances the retailing literature by putting forward a conceptual model that remedies identified shortcomings related to functional and self-congruity and establishes new linkages between functional congruity, self-congruity and shopping well-being. Furthermore, the study explores whether shoppers’ demographic variables moderate the effects of functional and self-congruity on shopping well-being.

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S., Sreejesh, Debjani Sahoo, and Amarnath Mitra. "Can healthcare servicescape affect customer’s attitude? A study of the mediating role of image congruence and moderating role of customer’s prior experience." Asia-Pacific Journal of Business Administration 8, no. 2 (June 6, 2016): 106–26. http://dx.doi.org/10.1108/apjba-04-2015-0041.

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Purpose – The purpose of this paper is twofold. First, develop and test a conceptual model to understand the relationship between customers’ servicescape perceptions, self-image congruity and attitude in healthcare context. Second, to examine the extent to which the relationship between customers’ self-image congruity to attitude in a fully mediated model is moderated by their prior experience. Design/methodology/approach – Utilizing a self-administered survey of 320 customers, the study tested the proposed relationships with robust data analytic techniques. Findings – The results show that favorable servicescape perceptions help customers to form image congruence in terms of symbolic and functional elements and thereby strengthen their attitude. Further, servicescape accentuated image congruence have varying effects on customers’ attitude depending up on customers’ prior experience. Research limitations/implications – This study emphasized the role of servicescape on self-image congruity formation and customer attitude in a new service context (healthcare), and contribute to the body of existing knowledge on servicescapes and image congruity and further verify the soundness and robustness of the integrative theoretical framework. Practical implications – Favorable servicescape perceptions may encourage customers to form image congruence and attitude. In this respect, managers should make efforts to signal desired servicescape perceptions in order to retain existing customers and attract new ones. Originality/value – This study was the first to apply an integrative perspective of inference theory and image congruity theory to the context of hospital services to understand the relationship between servicescape, image-congruity and customer attitude.

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Rocereto, Joseph F., and Joseph B. Mosca. "The Differential Roles Of Product Brand Image And Store Brand Image In Retail Loyalty: A Self-Concept Image Congruity Perspective." Journal of Business & Economics Research (JBER) 10, no. 2 (January 23, 2012): 77. http://dx.doi.org/10.19030/jber.v10i2.6788.

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The effects of self-concept congruity constructs on retail loyalty have received various attentions in the marketing literature. However, to date, few studies have simultaneously investigated the differential roles of product brand image congruity and store brand image congruity in the creation of retail loyalty between different retail store types. To address this gap, two empirical models are proposed and tested to assess the differential effects of these congruity constructs under the context of two different types of retail stores (i.e., The Gap, Macys). Results show that, for retailers who predominately carry merely their own store-brand named products (i.e., The Gap), product brand image congruity plays a central role in the creation of retail loyalty. However, for retailers that offer a wide array of manufacturer named products (i.e., Macys), findings indicate that both congruity constructs, particularly store brand image congruity, serve significant roles in the creation of retail loyalty. Theoretical and managerial implications are discussed.

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Chen, Xi, Qing Fang, and Zhenyuan Wang. "Chinese brand–individual values congruity and willingness of consumers from other countries to use positive word of mouth." Social Behavior and Personality: an international journal 48, no. 8 (August 4, 2020): 1–14. http://dx.doi.org/10.2224/sbp.8899.

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Congruity of brand and individual values is the degree of fit or similarity between consumers' personal values and the perceived values of a certain brand. In this study, we took Huawei as the test brand and investigated 525 consumers in 30 countries to examine whether congruity of brand and individual values influences consumer word-of-mouth communication in an international context. The results show that (a) brand commitment played a mediating role in the effect of brand–individual values congruity on word of mouth, (b) the consistency of a brand's practices and its values (brand behavior congruity) moderated the relationship between brand–individual values congruity and the consumers' brand commitment, and (c) brand behavior congruity moderated the mediating role of brand commitment in the relationship between values congruity and positive word of mouth. Our findings provide insight into the impact of values congruity for consumers.

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Sirgy, M. Joseph, Stephan Grzeskowiak, and Chenting Su. "Explaining housing preference and choice: The role of self-congruity and functional congruity." Journal of Housing and the Built Environment 20, no. 4 (November 15, 2005): 329–47. http://dx.doi.org/10.1007/s10901-005-9020-7.

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Majid, Nurkholish, Sunaryo Sunaryo, and Ananda Sabil Husein. "BRAND SATISFACTION MEMEDIASI PENGARUH SELF CONGRUITY TERHADAP BRAND LOYALTY." MIX: JURNAL ILMIAH MANAJEMEN 8, no. 2 (July 12, 2018): 228. http://dx.doi.org/10.22441/mix.2018.v8i2.003.

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Abstract. Research aim to analyze 1) influence of actual, ideal, social and social ideal self-congruity on Iphone brand satisfaction. 2) Influence of actual, ideal, social and social ideal self-congruity self-congruity on Iphone brand loyalty. 3) Influence of brand satisfaction on Iphone brand loyalty. 4) The role mediation of brand satisfaction within influence of actual self-congruity, ideal self-congruity, social self-congruity, social ideal self-congruity on Iphone brand loyalty. Sample has taken by using non probabilty sampling with purposive sampling technique. Respondents are Iphone user in Malang City who made personally purchase decision with has used Iphone about 1 year. Research’s samples are 140. The hypothesis tested by Partial Least Square analysis. The research results actual, ideal and social ideal self-congruity influence on brand satisfaction then brand satisfaction influence on brand loyalty. Brand satisfaction had mediation within influence of actual, ideal dan social ideal self congruity on brand loyalty.

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Khattab, Jasmien, and Hannes Leroy. "An authenticity approach to role congruity theory." Academy of Management Proceedings 2016, no. 1 (January 2016): 17625. http://dx.doi.org/10.5465/ambpp.2016.17625abstract.

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Kastenholz, Elisabeth. "Assessment and Role of Destination-Self-Congruity." Annals of Tourism Research 31, no. 3 (July 2004): 719–23. http://dx.doi.org/10.1016/j.annals.2003.11.003.

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Vigolo, Vania, and Marta Maria Ugolini. "Does this fit my style? The role of self-congruity in young women’s repurchase intention for intimate apparel." Journal of Fashion Marketing and Management: An International Journal 20, no. 4 (October 3, 2016): 417–34. http://dx.doi.org/10.1108/jfmm-02-2015-0016.

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Purpose The purpose of this paper is to investigate the role of actual and ideal congruity in predicting the repurchase intentions of young women in relation to inconspicuous fashion items. Design/methodology/approach The research focussed on a non-luxury intimate apparel brand, typical of daily use and private consumption. Regression analyses were conducted on a sample of 308 young female consumers to identify the effect of actual and ideal congruity in determining repurchase intentions. A cluster analysis based on actual self-concept was employed to develop a typology for consumers. Findings Unexpectedly, the findings revealed that ideal congruity is a stronger predictor of repurchase intentions than actual congruity. Further, based on actual self-concept, three profiles of young women emerged: active romantics, self-assureds and reliables. The clusters differed in relation to perceptions of brand personality and the effect of self-congruity on repurchase intentions. Research limitations/implications This study was conducted using participants from one university in Northern Italy. Thus, the main limitations of this study relate to sample size and selection. Additionally, this study only investigated the perceptions of young women. Practical implications This study suggests that non-luxury intimate apparel items, typical of daily use, are not merely functional purchases, but reflect young women’s self-expression motives. Accordingly, fashion marketers should focus on consumers’ ideal self-concepts to develop effective promotion strategies. Further, specific dimensions of brand personality should be considered in relation to the different clusters. Originality/value This study shows that repurchase intentions towards inconspicuous non-luxury fashion items are explained more by self-esteem motives (i.e. ideal congruity) than self-consistency motives (i.e. actual congruity).

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Dissertations / Theses on the topic "Role congruity"

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Wilkey, Brian Mize. "Gender Role Flexibility: An Account of Its Effects on Career Role Projections." Miami University Honors Theses / OhioLINK, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=muhonors1272047704.

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Lanter, Jason Richard. "“Not that there’s anything wrong with that…”: Perceptions of Masculine Men and Feminine Men as a Breadwinner or Caregiver." Miami University / OhioLINK, 2008. http://rave.ohiolink.edu/etdc/view?acc_num=miami1218060049.

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Belanger, Aimee L. "Goal Congruity and Math Interest: The Mediating Role of Belonging." Miami University / OhioLINK, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=miami1386275133.

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Lanter, Jason Richard. ""Not that there's anything wrong with that ..." perceptions of masculine men and feminine men as a breadwinner or caregiver /." Oxford, Ohio : Miami University, 2008. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=miami1218060049.

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Machin, Tony. "Establishing professional role congruity within the discipline of mental health nursing." Thesis, Northumbria University, 2017. http://nrl.northumbria.ac.uk/32569/.

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Over the period of the last century in the United Kingdom mental health nursing roles have evolved and adapted in response to changes in mental health related policy and associated changes in the ethos, structure and delivery of mental health services. The conceptual framework informing this thesis drew upon the theoretical perspective of symbolic interactionism underpinning a qualitative, grounded theory approach augmented with the use of situational analysis to explore the processes involved in the development and maintenance of professional role congruity. 'Role congruity' is defined as a functional balance between aspects of role adequacy, role legitimacy and role support. Nine student and ten registered mental health nurses were depth interviewed between 2012 and 2016. Analysis of data was conducted using grounded theory data analysis approaches, with the research context incorporated into analysis using the mapping processes of situational analysis. This analysis yielded the formulation of a grounded theory model entitled 'Establishing Role Congruity', capturing the processes involved in developing and maintaining professional role congruity for this group of mental health nurses. Situational analysis enriched this model by contextualising the captured processes within 'social worlds' and discourses evident within the mental health practice arena. On the basis of this analysis, a conceptual model of 'Role Congruity Alignment' is proposed together with recommendations for contemporary and future mental health nursing roles with regard to the balance between 'generic/eclectic' functions and roles specialising in terms of service user groups and/or therapeutic interventions. Attendant implications for the initial education and subsequent continuing professional development of mental health nurses are summarised.

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Scheurer, Elizabeth Coleman. "Role congruity theory of prejudice toward female leaders: An empirical investigation." Xavier University / OhioLINK, 2005. http://rave.ohiolink.edu/etdc/view?acc_num=xavier1385388045.

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Farzana, Riaheen. "MICROFINANCING AND ENTREPRENEURIAL SUCCESS OF FEMALES IN BANGLADESH: A ROLE CONGRUITY THEORY PERSPECTIVE." OpenSIUC, 2020. https://opensiuc.lib.siu.edu/dissertations/1774.

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This research qualitatively investigates the activities that female Bangladeshi entrepreneurs perform to become successful in their ventures with the support of microfinancing. Microfinancing is a loan transfer of a small amount to a small business borrower who lacks access to commercial banking services and has significantly assisted entrepreneurs. Microfinancing has a positive socio-economic impact on those females who do not have access to traditional banking. In-depth research concerning factors affecting the entrepreneurial intention of females remains relatively scarce. This research examined entrepreneurial work characteristics that assist female entrepreneurs in becoming successful. Based on interviews with 34 female entrepreneurs from the five regions (Dhaka, Tangail, Manikganj, Gazipur, and Cumilla) of Bangladesh between the ages of 27 to 70, this study sought to identify the significant categories of start-up companies related to the development of entrepreneurship among the rural women borrowers through microfinancing (microcredit program). Specifically, this study examined obstacles faced by females of Bangladesh and explored how they overcame those barriers and became successful small business entrepreneurs. A grounded theory approach was used to categorize critical obstructions and facilitating factors, and role congruity theory helped inform the nature of the emerging categories. The top five types of businesses found in this study were room renting, retail store, vegetable business, tailoring business, and livestock farm. The following nine themes emerged from analysis as vital factors influencing the nature and outcome of the small business ventures: 1) the amount of microloan fund, 2) changes in business categories, 3) employees, 4) training and business issues, 5) advantages of microfinancing, 6) disadvantages of microfinancing, 7) sholo shiddhanto (16-decisions), 8) potential unique obstacles, and 9) perceived success.Most importantly, a wide range of advantages was documented. From a role congruity theory perspective, this suggests that microfinancing allows the women to operate their small businesses in a manner that will enable them to maintain high congruity or fit with their family roles and other lifestyle requirements. The findings of this study assisted with a further understanding of this new phenomenon of microfinance entrepreneurial work. This study also illustrates areas needing additional review and research by exploring and deciphering how perceptions and conventions interplay with the specific challenges the women entrepreneurs of Bangladesh face. Theoretical and practical implications for how stories about women entrepreneurs can benefit organizational decision making are also discussed.

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Koburtay, Tamar. "The congruity in female-leader role stereotypes in the Jordanian hotel sector." Thesis, University of Huddersfield, 2017. http://eprints.hud.ac.uk/id/eprint/33807/.

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The main aim of this research is to examine and contextualise how employees stereotype ‘leader roles’ and ‘female roles’ to determine if there is a mismatch between these roles. It also aims to understand how the possible incongruity between leader role and female role stereotypes may lead to prejudicial evaluations towards female leaders by the application of the role congruity theory of prejudice toward female leaders. Given that there is an under-representation of women in leadership and decision-making positions in the hotel sector in Jordan, this thesis seeks to extend this theory by scrutinising how other relevant factors may empower or forbid female leaders in this sector. Therefore, a related aim of this thesis is to investigate how gender equality practices and leadership development programmes can empower the emergence of effective female leaders. Drawing on a survey of 26 hotels ranked as 4-star and 5-star operating in four geographic locations in Jordan (i.e. Amman, Aqaba, Dead Sea and Petra), 392 employees participated in this study. The results indicate consistency between people’s perceptions of the female role and the leader role, whereas in this sector, the findings show that females are able to emerge as effective leaders. Moreover, gender equality practices and leadership development programmes were found to be significantly linked with the emergence and effectiveness of female leaders. Given that the quantitative results did not justify the massive gender gap in the hotel sector, a qualitative analysis of open-ended questions was used to develop an in-depth understanding of relevant societal and organisational factors that may constitute the gender gap in practice. The analysis suggests that tribal and Bedouin traditions and stereotypes are embedded with religious interpretations and practices, and also embedded within the regulatory legal framework, contributing to the overwhelming gap between genders.

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Motro, Daphna, and Aleksander P. J. Ellis. "Boys, don’t cry: Gender and reactions to negative performance feedback." AMER PSYCHOLOGICAL ASSOC, 2017. http://hdl.handle.net/10150/623473.

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Our experiment is aimed at understanding how employee reactions to negative feedback are received by the feedback provider and how employee gender may play a role in the process. We focus specifically on the act of crying and, based on role congruity theory, argue that a male employee crying in response to negative performance feedback will be seen as atypical behavior by the feedback provider, which will bias evaluations of the employee on a number of different outcome variables, including performance evaluations, assessments of leadership capability, and written recommendations. That is, we expect an interactive effect between gender and crying on our outcomes, an effect that will be mediated by perceived typicality. We find support for our moderated mediation model in a sample of 169 adults, indicating that men who cry in response to negative performance feedback will experience biased evaluations from the feedback provider. Theoretical and practical implications are discussed.

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Andersson, Ellen. "Är chefen en kvinna? : Högskolestudenters attityder till kvinnor som chefer." Thesis, Mälardalens högskola, Akademin för hälsa, vård och välfärd, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-35974.

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Forskning har länge bedrivits inom området gällande kvinnors hinder att nå högre chefspositioner. Könsroller, stereotypiska egenskaper, kategoriseringar och negativa attityder tycktes vara centrala i problematiken. Syftet med föreliggande studie var att undersöka hur högskolestudenter skattade sina attityder till kvinnor som chefer (n = 193, varav 124 kvinnor). En vinjettstudie med experimentell mellangruppsdesign genomfördes där materialet analyserades med tvåvägs ANOVOR för oberoende mätningar. Resultatet visade att kvinnliga högskolestudenter hade en signifikant mer positiv attityd till kvinnor som chefer jämfört med manliga högskolestudenter. Det påvisades även en signifikant skillnad i skattad attityd till kvinnor som chefer beroende på läst vinjett där kvinnliga högskolestudenter skattade kvinnor som chefer mer positivt efter att ha läst en vinjett om en kvinna som chef. Dock hade utbildning inom beteendevetenskapliga ämnen ingen signifikant inverkan på skattad attityd. Slutsatsen blev att kvinnor som chefer skattades mer positivt än förväntat, och att det tycks ha skett en attitydförändring.

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Book chapters on the topic "Role congruity"

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Wang, Wenling, Rajneesh Suri, and Shan Feng. "The Role of Product Personalization in Effects of Self-Congruity Versus Functional Congruity." In Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing, 280. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-24184-5_74.

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Henderson, Conor, Marc Mazodier, and Aparna Sundar. "The Role of Team-Sponsor Logo Color Congruity in Sponsorship Effectiveness: An Abstract." In Back to the Future: Using Marketing Basics to Provide Customer Value, 523–24. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-66023-3_175.

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Theesfeld, I., and L. Jelinek. "The Role of Institutional Policy Congruity for Sustainable Land Use in the Kulunda Steppe." In KULUNDA: Climate Smart Agriculture, 275–87. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-15927-6_19.

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Rocereto, Joseph F., Hyokjin Kwak, and Marina Puzakova. "The Role of Self-Concept Brand Image Congruity in Consumers’ Attitudinal Formation and Attitudinal Brand Loyalty: A View From Utilitarian and Hedonic Product Brands." In Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference, 141. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-10864-3_78.

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"Role Congruity Theory." In Encyclopedia of Quality of Life and Well-Being Research, 5590. Dordrecht: Springer Netherlands, 2014. http://dx.doi.org/10.1007/978-94-007-0753-5_103585.

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Biswas, Joydeep, and R. V. Shabbirhusain. "Role of Self-Congruity in Predicting Travel Intention." In Methodological Issues in Management Research: Advances, Challenges, and the Way Ahead, 261–67. Emerald Publishing Limited, 2019. http://dx.doi.org/10.1108/978-1-78973-973-220191015.

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Rajabi, Mahdi, Nathalie Dens, and Patrick De Pelsmacker. "Self-Brand Congruity and Brand Communication." In Advances in Marketing, Customer Relationship Management, and E-Services, 137–53. IGI Global, 2014. http://dx.doi.org/10.4018/978-1-4666-6242-1.ch008.

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Brand communication through advertising plays an important role in developing strong brands in emerging markets, especially in India. This chapter investigates how ethnocentrism moderates the effects of advertising adaptation levels (globalization, glocalization, and localization) on Indian consumers' ad evaluation and self-brand congruity. It uses self-brand congruity to explain the psychological reasons behind the Indian consumers' preferential patterns of the levels of advertising adaptation. A 2 (local celebrity, global celebrity) x 2 (local verbal cues, global verbal cues) full factorial between-subjects experiment is set up with 219 Indian consumers. Ethnocentrism is measured at the individual level. Results show that highly ethnocentric individuals respond more positively (attitude towards the ad and self-brand congruity) to localization and glocalization advertising strategies compared to a globalization strategy, while lowly ethnocentric individuals do not respond differently to these strategies. The practical and theoretical implications as well as suggestions for further research are discussed.

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Rajabi, Mahdi, Nathalie Dens, and Patrick De Pelsmacker. "Self-Brand Congruity and Brand Communication." In Marketing and Consumer Behavior, 1411–27. IGI Global, 2015. http://dx.doi.org/10.4018/978-1-4666-7357-1.ch069.

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Brand communication through advertising plays an important role in developing strong brands in emerging markets, especially in India. This chapter investigates how ethnocentrism moderates the effects of advertising adaptation levels (globalization, glocalization, and localization) on Indian consumers' ad evaluation and self-brand congruity. It uses self-brand congruity to explain the psychological reasons behind the Indian consumers' preferential patterns of the levels of advertising adaptation. A 2 (local celebrity, global celebrity) x 2 (local verbal cues, global verbal cues) full factorial between-subjects experiment is set up with 219 Indian consumers. Ethnocentrism is measured at the individual level. Results show that highly ethnocentric individuals respond more positively (attitude towards the ad and self-brand congruity) to localization and glocalization advertising strategies compared to a globalization strategy, while lowly ethnocentric individuals do not respond differently to these strategies. The practical and theoretical implications as well as suggestions for further research are discussed.

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Watson, Cameron, Antonio Ventriglio, and Dinesh Bhugra. "Cultural bereavement, cultural congruity, and identities." In Oxford Textbook of Migrant Psychiatry, edited by Dinesh Bhugra, Oyedeji Ayonrinde, Edgardo Juan Tolentino, Koravangattu Valsraj, and Antonio Ventriglio, 318–24. Oxford University Press, 2021. http://dx.doi.org/10.1093/med/9780198833741.003.0037.

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Acculturation and cultural identity are influenced by a number of factors. The concepts of cultural consonance and cultural congruity may need to be taken into account in clinical settings to ensure that clinicians are aware of cultural variations. Cultural consonance is related to the observations that culture is both in the individual and in the group the individual belongs to. Culture congruity is the process of understanding whether the individual living with other members of their culture carry similar dimensions of culture. The likelihood of culture conflict within the same culture and across the majority culture needs to be taken into account while assessing individuals. Personality factors will also play a role in the development of various psychiatric disorders, as will cultural dimensions and cultures within which individuals live, work, play, and age in.

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Genel, Zeynep. "Role of Communicational Collaboration With Governmental Organizations as Stakeholder Groups." In Recent Advancements in Sustainable Entrepreneurship and Corporate Social Responsibility, 136–56. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-2347-6.ch007.

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By the increasing awareness of managers about the vital role of brands, the intangible elements of brands such as image and value become primary issues of their strategic plans. The widened communication platforms forced the significant role of reputation to sustain corporation life cycle, and this challenge triggers the recent discussion of reputation management. From this aspect, it can be seen that, for any organization, building the stakeholder communications and interactions accurately and maintaining the strong cooperation and communication with them play positive roles in organizational reputation. As well as the components of a strong reputation, the essential point is to understand the eco-system of communication. For this purpose, the chapter explains the communication eco-system of a corporation in terms of stakeholders, and the role of stakeholders in ultimate reputation is grounded on the congruity theory. As an example of the stakeholder role on communication eco-system, a qualitative research is applied in the research part.

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Conference papers on the topic "Role congruity"

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"An authenticity approach to role congruity theory, leader effectiveness, and team performance." In Closing the Gender Gap. Purdue University, 2016. http://dx.doi.org/10.5703/1288284316072.

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Yusof, Jamaliah Mohd, Rosidah Musa, and Sofiah Abd Rahman. "Self-congruity effect on store loyalty: The role of green environment image." In Environment (ISESEE). IEEE, 2011. http://dx.doi.org/10.1109/isesee.2011.5977125.

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Kia, Mohammad, and Trent M. Guess. "Multi-Body Dynamic Simulation of the Meniscus in a Computational Knee Model." In ASME 2008 Summer Bioengineering Conference. American Society of Mechanical Engineers, 2008. http://dx.doi.org/10.1115/sbc2008-192835.

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The menisci have an important multifunctional role in the human knee. They protect the joint articular cartilage (by acting as a buffer between femoral and tibial surfaces while loading), provide joint lubrication, and increase joint stability (by providing congruity between femoral and tibial articular surfaces) [1]. The menisci also effectively distribute contact forces over the articular surfaces by increasing the contact surface of the joint [2].

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do Espírito Santo, Pedro Manuel, and Sara Santos. "SPONSORSHIP CONGRUITY AND ATTITUDE TOWARDS ADVERTISING IN MUSIC FESTIVALS: THE ROLE OF TRUST AND SOCIAL MEDIA ENGAGEMENT." In International Conference Web Based Communities and Social Media 2019. IADIS Press, 2019. http://dx.doi.org/10.33965/wbc2019_201908l037.

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Natasia, Natasia, and Hetty Karunia Tunjungsari. "Country Image, Destination Image, Self-Congruity, and Revisit Intention to Singapore: The Mediating Role of Memorable Tourism Experience." In International Conference on Economics, Business, Social, and Humanities (ICEBSH 2021). Paris, France: Atlantis Press, 2021. http://dx.doi.org/10.2991/assehr.k.210805.228.

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Elsner, J. J., V. Condello, C. Zorzi, R. Arbel, E. Hershman, F. Guilak, and E. Linder-Ganz. "Biomechanical Versus Clinical Considerations in the Development of a Novel Polycarbonate-Urethane Meniscus Implant." In ASME 2013 Summer Bioengineering Conference. American Society of Mechanical Engineers, 2013. http://dx.doi.org/10.1115/sbc2013-14422.

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Abstract:

The menisci are semi-lunar wedge-shaped structures that play critical roles in load distribution, shock absorption, and joint congruity in the knee. Meniscal tears are common knee injuries that subsequently lead to degenerative arthritis, attributed primarily to the changes in stress distribution in the knee. In such cases there is a need to protect the articular cartilage by either repairing or replacing the menisci. While traditionally, meniscal replacement involves implantation of allografts, problems related to availability, size matching, cost and risk of disease transmission limit their use. Another potential treatment option is that of biodegradable scaffolds, which are based principally on tissue engineering concepts. The variability in body response to biodegradable implants and the quality of the tissue formed still pose a problem in this respect, particularly in light of the intense loading conditions in the knee. Moreover, the aforementioned repair and regenerative approaches are generally limited to younger patients. Therefore, the goal of this study was, to develop a synthetic meniscal implant which can replace the injured meniscus, restore its function, and relieve pain.

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Reports on the topic "Role congruity"

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Lu, Jinzhao, and Yingjiao Xu. The Role of Self-congruity in Chinese Young Consumers’ Brand Evaluation and Brand Loyalty towards Sportswear Brands. Ames: Iowa State University, Digital Repository, 2014. http://dx.doi.org/10.31274/itaa_proceedings-180814-943.

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