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Journal articles on the topic 'Role congruity'

Author: Grafiati

Published: 4 June 2021

Last updated: 16 February 2022

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1

Kristiningsih, Kristiningsih, Sri Hartini, and Indrianawati Usman. "Service experience on skin care’s customer attitude: the mediating role of self-congruity and functional congruity." BISMA (Bisnis dan Manajemen) 13, no. 1 (October 31, 2020): 37. http://dx.doi.org/10.26740/bisma.v13n1.p37-47.

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This paper aimed to provide empirical evidence of the relationship between service experience, self-congruity, functional congruity, and consumer attitude. The hypothesis in this study showed that service experience affected self-congruity and functional congruity which in turn will have an impact on consumer attitude. Data were collected through online surveys, on skin care consumer in East Java Indonesia. Hypotheses were tested using the structural equation modelling technique by WARP PLS. This paper validated the role of service experience as a mechanism facilitating the development of customer's self-congruity and functional congruity toward a skin care clinic. It also found that service experience affected in self-congruity and functional congruity, self-congruity, and functional congruity mediated the relationship between service experience and consumer attitude.

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El Hedhli, Kamel, Imene Becheur, Haithem Zourrig, and Walid Chaouali. "Shopping well-being: the role of congruity and shoppers’ characteristics." Journal of Consumer Marketing 38, no. 3 (February 4, 2021): 293–304. http://dx.doi.org/10.1108/jcm-07-2020-3943.

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Purpose Although shopping well-being has become a focal construct in retail shopping studies, little is known about the key drivers of this construct. This study aims to further discern some of the key antecedents of shopping well-being by particularly focusing on the role of congruity. Furthermore, the study explores whether shoppers’ demographic characteristics moderate the effects of congruity on shopping well-being. Design/methodology/approach Data were collected from a survey of actual shoppers in two urban Canadian shopping malls via a mall intercept. Structural equation modeling using SmartPLS was conducted to validate the study’s model. Findings Functional congruity has a stronger effect than self-congruity on shopping well-being. Shoppers’ demographic variables do not generally act as moderators in the investigated linkages. Practical implications This study can help mall managers formulate better marketing programs that would ultimately enhance shopping well-being. Originality/value The study advances the retailing literature by putting forward a conceptual model that remedies identified shortcomings related to functional and self-congruity and establishes new linkages between functional congruity, self-congruity and shopping well-being. Furthermore, the study explores whether shoppers’ demographic variables moderate the effects of functional and self-congruity on shopping well-being.

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S., Sreejesh, Debjani Sahoo, and Amarnath Mitra. "Can healthcare servicescape affect customer’s attitude? A study of the mediating role of image congruence and moderating role of customer’s prior experience." Asia-Pacific Journal of Business Administration 8, no. 2 (June 6, 2016): 106–26. http://dx.doi.org/10.1108/apjba-04-2015-0041.

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Purpose – The purpose of this paper is twofold. First, develop and test a conceptual model to understand the relationship between customers’ servicescape perceptions, self-image congruity and attitude in healthcare context. Second, to examine the extent to which the relationship between customers’ self-image congruity to attitude in a fully mediated model is moderated by their prior experience. Design/methodology/approach – Utilizing a self-administered survey of 320 customers, the study tested the proposed relationships with robust data analytic techniques. Findings – The results show that favorable servicescape perceptions help customers to form image congruence in terms of symbolic and functional elements and thereby strengthen their attitude. Further, servicescape accentuated image congruence have varying effects on customers’ attitude depending up on customers’ prior experience. Research limitations/implications – This study emphasized the role of servicescape on self-image congruity formation and customer attitude in a new service context (healthcare), and contribute to the body of existing knowledge on servicescapes and image congruity and further verify the soundness and robustness of the integrative theoretical framework. Practical implications – Favorable servicescape perceptions may encourage customers to form image congruence and attitude. In this respect, managers should make efforts to signal desired servicescape perceptions in order to retain existing customers and attract new ones. Originality/value – This study was the first to apply an integrative perspective of inference theory and image congruity theory to the context of hospital services to understand the relationship between servicescape, image-congruity and customer attitude.

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Rocereto, Joseph F., and Joseph B. Mosca. "The Differential Roles Of Product Brand Image And Store Brand Image In Retail Loyalty: A Self-Concept Image Congruity Perspective." Journal of Business & Economics Research (JBER) 10, no. 2 (January 23, 2012): 77. http://dx.doi.org/10.19030/jber.v10i2.6788.

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The effects of self-concept congruity constructs on retail loyalty have received various attentions in the marketing literature. However, to date, few studies have simultaneously investigated the differential roles of product brand image congruity and store brand image congruity in the creation of retail loyalty between different retail store types. To address this gap, two empirical models are proposed and tested to assess the differential effects of these congruity constructs under the context of two different types of retail stores (i.e., The Gap, Macys). Results show that, for retailers who predominately carry merely their own store-brand named products (i.e., The Gap), product brand image congruity plays a central role in the creation of retail loyalty. However, for retailers that offer a wide array of manufacturer named products (i.e., Macys), findings indicate that both congruity constructs, particularly store brand image congruity, serve significant roles in the creation of retail loyalty. Theoretical and managerial implications are discussed.

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Chen, Xi, Qing Fang, and Zhenyuan Wang. "Chinese brand–individual values congruity and willingness of consumers from other countries to use positive word of mouth." Social Behavior and Personality: an international journal 48, no. 8 (August 4, 2020): 1–14. http://dx.doi.org/10.2224/sbp.8899.

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Congruity of brand and individual values is the degree of fit or similarity between consumers' personal values and the perceived values of a certain brand. In this study, we took Huawei as the test brand and investigated 525 consumers in 30 countries to examine whether congruity of brand and individual values influences consumer word-of-mouth communication in an international context. The results show that (a) brand commitment played a mediating role in the effect of brand–individual values congruity on word of mouth, (b) the consistency of a brand's practices and its values (brand behavior congruity) moderated the relationship between brand–individual values congruity and the consumers' brand commitment, and (c) brand behavior congruity moderated the mediating role of brand commitment in the relationship between values congruity and positive word of mouth. Our findings provide insight into the impact of values congruity for consumers.

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Sirgy, M. Joseph, Stephan Grzeskowiak, and Chenting Su. "Explaining housing preference and choice: The role of self-congruity and functional congruity." Journal of Housing and the Built Environment 20, no. 4 (November 15, 2005): 329–47. http://dx.doi.org/10.1007/s10901-005-9020-7.

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Majid, Nurkholish, Sunaryo Sunaryo, and Ananda Sabil Husein. "BRAND SATISFACTION MEMEDIASI PENGARUH SELF CONGRUITY TERHADAP BRAND LOYALTY." MIX: JURNAL ILMIAH MANAJEMEN 8, no. 2 (July 12, 2018): 228. http://dx.doi.org/10.22441/mix.2018.v8i2.003.

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Abstract. Research aim to analyze 1) influence of actual, ideal, social and social ideal self-congruity on Iphone brand satisfaction. 2) Influence of actual, ideal, social and social ideal self-congruity self-congruity on Iphone brand loyalty. 3) Influence of brand satisfaction on Iphone brand loyalty. 4) The role mediation of brand satisfaction within influence of actual self-congruity, ideal self-congruity, social self-congruity, social ideal self-congruity on Iphone brand loyalty. Sample has taken by using non probabilty sampling with purposive sampling technique. Respondents are Iphone user in Malang City who made personally purchase decision with has used Iphone about 1 year. Research’s samples are 140. The hypothesis tested by Partial Least Square analysis. The research results actual, ideal and social ideal self-congruity influence on brand satisfaction then brand satisfaction influence on brand loyalty. Brand satisfaction had mediation within influence of actual, ideal dan social ideal self congruity on brand loyalty.

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Khattab, Jasmien, and Hannes Leroy. "An authenticity approach to role congruity theory." Academy of Management Proceedings 2016, no. 1 (January 2016): 17625. http://dx.doi.org/10.5465/ambpp.2016.17625abstract.

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Kastenholz, Elisabeth. "Assessment and Role of Destination-Self-Congruity." Annals of Tourism Research 31, no. 3 (July 2004): 719–23. http://dx.doi.org/10.1016/j.annals.2003.11.003.

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Vigolo, Vania, and Marta Maria Ugolini. "Does this fit my style? The role of self-congruity in young women’s repurchase intention for intimate apparel." Journal of Fashion Marketing and Management: An International Journal 20, no. 4 (October 3, 2016): 417–34. http://dx.doi.org/10.1108/jfmm-02-2015-0016.

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Purpose The purpose of this paper is to investigate the role of actual and ideal congruity in predicting the repurchase intentions of young women in relation to inconspicuous fashion items. Design/methodology/approach The research focussed on a non-luxury intimate apparel brand, typical of daily use and private consumption. Regression analyses were conducted on a sample of 308 young female consumers to identify the effect of actual and ideal congruity in determining repurchase intentions. A cluster analysis based on actual self-concept was employed to develop a typology for consumers. Findings Unexpectedly, the findings revealed that ideal congruity is a stronger predictor of repurchase intentions than actual congruity. Further, based on actual self-concept, three profiles of young women emerged: active romantics, self-assureds and reliables. The clusters differed in relation to perceptions of brand personality and the effect of self-congruity on repurchase intentions. Research limitations/implications This study was conducted using participants from one university in Northern Italy. Thus, the main limitations of this study relate to sample size and selection. Additionally, this study only investigated the perceptions of young women. Practical implications This study suggests that non-luxury intimate apparel items, typical of daily use, are not merely functional purchases, but reflect young women’s self-expression motives. Accordingly, fashion marketers should focus on consumers’ ideal self-concepts to develop effective promotion strategies. Further, specific dimensions of brand personality should be considered in relation to the different clusters. Originality/value This study shows that repurchase intentions towards inconspicuous non-luxury fashion items are explained more by self-esteem motives (i.e. ideal congruity) than self-consistency motives (i.e. actual congruity).

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Park, Minjung, and Jungmin Yoo. "E-mass customization: Effects of self-congruity and functional congruity on consumer responses." Social Behavior and Personality: an international journal 44, no. 8 (September 15, 2016): 1379–94. http://dx.doi.org/10.2224/sbp.2016.44.8.1379.

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Following the increasing popularity of mass customization in the online retailing environment, we investigated the effects of self-congruity and functional congruity on consumer responses. Female online shoppers (N = 303) in South Korea participated in an online survey. The results showed that the match between ideal self-concept and the customized product was a strong determinant of emotional product attachment. Functional congruity influenced emotional product attachment and perceived quality, which, in turn, influenced behavioral intentions. We also observed a moderating role of self-monitoring, such that, for high self-monitors ideal congruity influenced emotional product attachment, whereas for low self-monitors functional congruity influenced emotional product attachment and perceived quality. Thus, we provided both empirical support for the effects of ideal congruity and functional congruity on consumer responses in an online mass customization context, and a new perspective for those seeking to enhance the effectiveness of mass customization.

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Aw, Eugene Cheng-Xi, Leisa Reinecke Flynn, and Han Xi Chong. "Antecedents and consequences of self-congruity: replication and extension." Journal of Consumer Marketing 36, no. 1 (January 14, 2019): 102–12. http://dx.doi.org/10.1108/jcm-10-2017-2424.

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PurposeThe purpose of this study is to propose and empirically test a framework encompassing self-congruity with its antecedents and consequences. This study also aims to test the mediating role of perceived value and its dimensions.Design/methodology/approachA questionnaire-based survey was conducted using a purposive sampling technique. In total, 310 useable responses were collected and data were analyzed using partial least square structural equation modeling.FindingsA majority of hypotheses were supported. Avoidance of similarity and status consumption positively influenced self-congruity, replicating an earlier study. Self-congruity positively influenced overall perceived value and its dimensions, as well as revisit intention. Overall perceived value and its dimensions positively influenced revisit intention. Finally, overall perceived value and its dimensions were found to have a mediating effect on the relationship between self-congruity and revisit intention.Originality/valueThis study provides empirical evidence for the antecedents and consequences of self-congruity with a service and expands understanding of the mediating role of overall perceived value and its dimensions in predicting intention.

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Yen, Tsai-Fa. "Organic food consumption in China: the moderating role of inertia." MATEC Web of Conferences 169 (2018): 01019. http://dx.doi.org/10.1051/matecconf/201816901019.

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Despite the progressive development of the organic food sector across Taiwan Strait, little is known about how consumers’ self congruity will influence organic food decision through various degrees of attitude and whether or not consumers with various degrees of inertia will vary in their intention to buy organic foods. The current study aims to examine the effect of consumption self congruity on behavioral intention related to organic food consumption under the mediating role of attitude as well as the moderating role of inertia. Research data were collected from organic food consumers across Taiwan Strait via a questionnaire survey, eventually obtaining 500 valid questionnaires for analysis. This study tested the overall model fit and hypotheses through structural equation modeling method (SEM). The results show that consumer attitude significantly mediates the effects of self congruity on organic food purchase intention. Moreover, the moderating effect of inertia is statistical significance, indicating that the relationship between attitude and purchase intention becomes weaker in the condition of consumers with higher degree of inertia. Several implications and suggestions are also discussed for organic food providers and marketers.

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Carrim, Jackaria Nazneen. "The Mediating Role of Actual Self-Congruity on the Relationship between Religion and Store Loyalty: A Case of Mauritius." GATR Journal of Management and Marketing Review 3, no. 4 (December 10, 2018): 179–84. http://dx.doi.org/10.35609/jmmr.2018.3.4(1).

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Objective - This study develops a mediation model to test the link between religious affiliation, religiosity and store loyalty through the inclusion of Actual Self-Congruity (ASC) as a mediating variable. The theoretical frameworks underpinning this study are drawn from literature related to religion, self-congruity theory, and more specifically Sheth's (1983) Shopping Preference Theory. Methodology/Technique - The data was collected through telephone interviews among a random sample of 409 Mauritian grocery shoppers. The sample was divided as follows: Hindus (n= 202), Muslims (n=71) and Catholics (n= 136), in line with the religious proportion of the population. Findings - The mediation model was tested using regression analysis. The findings indicate that religiosity is positively related to store loyalty. Moreover, ASC fully mediates the link between religiosity and customers' store loyalty. Research Limitations/Implications – This research is confined to Mauritian grocery shoppers. The generalisation of the results could be extended to include high and low involvement products. Future research may also consider dual congruity approaches (functional and self –congruity) so as to reflect a more balanced view of congruity in explaining store loyalty. A larger number of religious groups could also be considered. Novelty - The inclusion of consumer religiosity and ASC as antecedents of store loyalty as proposed in the mediation model is one of the distinctive features of this research. To date, this area is under-researched. The results provide new and valuable insights into how ASC is instrumental in developing store loyalty in the grocery sector in a devoutly religious population. Type of Paper: Empirical Keywords: Actual Self-Congruity; Religion; Religiosity; Customer Loyalty. JEL Classification: M14, M31, M39

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Enz, Cathy A. "The Role of Value Congruity in Intraorganizational Power." Administrative Science Quarterly 33, no. 2 (June 1988): 284. http://dx.doi.org/10.2307/2393060.

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Kivetz, Ran. "Promotion Reactance: The Role of Effort‐Reward Congruity." Journal of Consumer Research 31, no. 4 (March 2005): 725–36. http://dx.doi.org/10.1086/426606.

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Oechsle, Lois H., and Richard G. Landry. "Congruity between Role Expectations and Actual Work Experience." Western Journal of Nursing Research 9, no. 4 (November 1987): 555–71. http://dx.doi.org/10.1177/019394598700900409.

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Biermeier-Hanson, Benjamin, and Patrick Coyle. "Investigating Leader Role Congruity and Counterproductive Work Behavior." Journal of Psychology 153, no. 8 (June 14, 2019): 820–42. http://dx.doi.org/10.1080/00223980.2019.1627274.

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Eagly, Alice H., and Steven J. Karau. "Role congruity theory of prejudice toward female leaders." Psychological Review 109, no. 3 (2002): 573–98. http://dx.doi.org/10.1037/0033-295x.109.3.573.

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Koburtay, Tamer, Jawad Syed, and Radi Haloub. "Congruity between the female gender role and the leader role: a literature review." European Business Review 31, no. 6 (October 14, 2019): 831–48. http://dx.doi.org/10.1108/ebr-05-2018-0095.

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Purpose Informed by the role congruity theory of prejudice towards female leaders, this paper aims to review the literature on gender and leadership to consolidate existing theory development, stimulate new thinking and provide a framework for future empirical studies. It offers a theoretical framework to understand what may prevent or facilitate the emergence of female leaders. Design/methodology/approach The paper reviews and synthesises recent research on the linkages between gender and leadership. Findings The review extends Eagly and Karau’s (2002) role congruity theory by identifying additional constructs that may alleviate negative prejudicial evaluations and offering new insights into the potential alignment between feminine traits and leadership success. Practical implications The theoretical framework that emerged in this paper may be used as a heuristic model to contextually examine the lack of female leaders. Originality/value The paper proposes a theoretical framework to understand issues related to the emergence of female leaders. It offers news insights into possible alignment in female-leader role stereotypes that may address prejudicial evaluations against female leaders.

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Islam, Jamid Ul, Zillur Rahman, and Linda D. Hollebeek. "Consumer engagement in online brand communities: a solicitation of congruity theory." Internet Research 28, no. 1 (February 6, 2018): 23–45. http://dx.doi.org/10.1108/intr-09-2016-0279.

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Purpose The purpose of this paper is threefold: first, to study the influence of self-brand image congruity and value congruity on consumer engagement in online brand communities (OBCs); second to test whether gender moderates this effect; and third, it also examines the role of consumer engagement as a driver of brand loyalty. Design/methodology/approach Using an online questionnaire, 443 responses were collected from consumers who are members of at least one OBC on Facebook. Structural equation modeling was used to analyze the data. Findings The results revealed that both self-brand image congruity and value congruity significantly affect consumer engagement. A positive effect of consumer engagement on brand loyalty was also attained. Third, the results revealed that gender did not moderate the examined relationships. Practical implications This research integrates and broadens existing explanations of different congruity effects on consumer engagement. This study thus suggests the value of developing their OBCs to exhibit congruence with customers’ self-image and value, which in turn, will contribute to the development of brand loyalty. Originality/value This research applies congruity theory to examine the impact of self-brand image- and value congruity on consumer engagement in OBCs. Through the establishment of this novel theoretical link, this study furthers insight into the domain of social media marketing.

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Wang, Shih-Ju, Chiu-Ping Hsu, Heng-Chiang Huang, and Chia-Lin Chen. "How readers’ perceived self-congruity and functional congruity affect bloggers’ informational influence." Online Information Review 39, no. 4 (August 10, 2015): 537–55. http://dx.doi.org/10.1108/oir-02-2015-0063.

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Purpose – The purpose of this paper is to treat bloggers as human brands and applies self-congruity theory to explore how actual and ideal blogger-reader self-congruity, combined with the blog’s functional congruity, influences blogger-reader relationship quality (BRRQ) and the blogger’s informational influence, taking perceived interactivity among blog members as a moderator. Design/methodology/approach – Using a survey of 372 female beauty blog readers, this study employs the structural equation modelling approach to investigate the proposed model. Findings – The empirical findings indicate that readers’ perceived self-congruity with beauty bloggers raises the bloggers’ informational influence, mediated by BRRQ and functional congruity. Actual self-congruity has greater predictive power than ideal self-congruity in explaining bloggers’ informational influence. Moreover, perceived interactivity plays a two-sided role because it strengthens the positive impact of BRRQ on informational influence but weakens the positive impact of functional congruity on informational influence. Practical implications – The findings should help marketers identify influential beauty bloggers through their presented image on their blogs to encourage readers’ acceptance of their opinions about products and services. However, when focusing on beauty blogs featuring high-perceived interactivity among blog members, marketers should carefully balance the facilitating and offsetting effect of perceived interactivity and identify bloggers equipped with superior BRRQ. Originality/value – Using human brand and parasocial interaction perspectives, this study contributes to emerging research on human brands and blog marketing and demonstrates that perceived interactivity is a double-edged sword in stimulating a blogger’s informational influence.

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Upamannyu, Nischay Kumar, Garima Mathur, and S. S. Bhakar. "The Connection between Self concept (Actual self Congruence & Ideal Self congruence) on Brand Preferences." International Journal of Management Excellence 3, no. 1 (April 30, 2014): 308–19. http://dx.doi.org/10.17722/ijme.v3i1.118.

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Self concept has been a very important concept in consumer behavior and it gives the central idea to the Marketing people in the market place, Academician and business student to understand the bases to evaluate the self concept. The extensive previous research work gave very important conceptual answer to implement new marketing strategy. A different class of customer can be shot in the marketplace. These are the customers who buy product while evaluating the product self-image, product/brand image and their congruity and then they set their minds to buy the products in the market. The purpose of the research is to explore the self concept dimensions to examine the self congruity relationship with brand preference. Relationships between constructs (actual self congruity, ideal self congruity and brand preference) were hypothesized and data were collected through survey Method. The perceptions of 400 respondents about their self congruity with brand preference were obtained for two types of product usage (‘Mobile phone’ as conspicuous and ‘Bathing soaps’ as inconspicuous) with Seven brands in each type. The moderating role of ‘type of product usage (Conspicuous and inconspicuous)’ was examined in the relationship between actual/ideal self congruity and brand preference.

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Kang, Juhee, Liang Tang, Ju Yup Lee, and Robert H. Bosselman. "Understanding customer behavior in name-brand Korean coffee shops: The role of self-congruity and functional congruity." International Journal of Hospitality Management 31, no. 3 (September 2012): 809–18. http://dx.doi.org/10.1016/j.ijhm.2011.09.017.

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Noseworthy, Theodore J., Fabrizio Di Muro, and Kyle B. Murray. "The Role of Arousal in Congruity-Based Product Evaluation." Journal of Consumer Research 41, no. 4 (December 1, 2014): 1108–26. http://dx.doi.org/10.1086/678301.

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Knobloch-Westerwick, Silvia, and Carroll J. Glynn. "The Matilda Effect—Role Congruity Effects on Scholarly Communication." Communication Research 40, no. 1 (August 23, 2011): 3–26. http://dx.doi.org/10.1177/0093650211418339.

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Wang, Joyce C., Lívia Markóczy, Sunny Li Sun, and Mike W. Peng. "She’-E-O Compensation Gap: A Role Congruity View." Journal of Business Ethics 159, no. 3 (February 12, 2018): 745–60. http://dx.doi.org/10.1007/s10551-018-3807-4.

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Nikhashemi, S. R., and Naser Valaei. "The chain of effects from brand personality and functional congruity to stages of brand loyalty." Asia Pacific Journal of Marketing and Logistics 30, no. 1 (January 8, 2018): 84–105. http://dx.doi.org/10.1108/apjml-01-2017-0016.

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Purpose The purpose of this paper is to identify the impacts of brand personality and functional congruity on various components of brand loyalty (i.e. cognitive, affective, and conative) by examining the moderating role of gender. Design/methodology/approach The proposed model is examined by considering car as a product brand stimulus. Using a self-structured questionnaire, 263 usable responses are considered for data analysis by applying the structural equation modelling method. Findings The findings indicate that all hypotheses on the relationships between brand personality, functional congruity, and stages of brand loyalty are supported except for the relationship between brand personality and conative loyalty, whereby brand personality indirectly have impacts on conative brand loyalty via functional congruity. The outcome of the multi-group analysis shows that the impact of brand personality and functional congruity on cognitive, affective, and conative brand loyalty varies across gender groups. Practical implications The results indicate that if marketing managers are willing to create cognitive, affective as well as conative brand loyalty among consumers, they ought to tally their consumers’ purchasing and evaluation criteria with the functional and symbolic attributes. If the target consumers were motivated to purchase the product based on the symbolic attributes (as preferred by females in the present study), more attention should be focussed on communicating and delivering the symbolic attributes during their marketing campaign; on the other hand, if the consumers were inclined to buy product based on the utilitarian functions (as preferred by males in the current study), more emphasis should be placed on the functional values and attributes. Originality/value This study is the first to utilise self-congruity and the elaboration likelihood model to explain the influence of brand personality and functional congruity on each component of brand loyalty within the automobile industry’s context. This study on the moderating role of gender shows that the effect of brand personality and functional congruity is different across gender groups. The findings can help marketers to design an effective brand positioning and marketing strategies in order to stay competitive.

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van Gils, Suzanne, Niels Van Quaquebeke, Jan Borkowski, and Daan van Knippenberg. "Respectful leadership: Reducing performance challenges posed by leader role incongruence and gender dissimilarity." Human Relations 71, no. 12 (March 26, 2018): 1590–610. http://dx.doi.org/10.1177/0018726718754992.

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We investigate how respectful leadership can help overcome the challenges for follower performance that female leaders face when working (especially with male) followers. First, based on role congruity theory, we illustrate the biases faced by female leaders. Second, based on research on gender (dis-)similarity, we propose that these biases should be particularly pronounced when working with a male follower. Finally, we propose that respectful leadership is most conducive to performance in female leader–male follower dyads compared with all other gender configurations. A multi-source field study ( N = 214) provides partial support for our hypothesis. While our hypothesized effect was confirmed, respectful leadership seems to be generally effective for female leaders irrespective of follower gender, thus lending greater support in this context to the arguments of role congruity rather than gender dissimilarity.

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Dueñas, Mary, and Alberta M. Gloria. "¡Pertenecemos y tenemos importancia aquí! Exploring Sense of Belonging and Mattering for First-Generation and Continuing-Generation Latinx Undergraduates." Hispanic Journal of Behavioral Sciences 42, no. 1 (January 19, 2020): 95–116. http://dx.doi.org/10.1177/0739986319899734.

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Using a psychosociocultural approach, we examined the role of motivation, belonging, and congruity relative to sense of mattering for 236 Latinx undergraduates attending a public Midwest research university. Findings revealed the key role of belonging in understanding undergraduates’ experiences where belonging accounted for more than half of the variance of mattering as well as mediated the relationship of congruity and mattering. Differences by college generation, academic certificate, and student organization status were also revealed. Practical implications for faculty, administrators, and university personnel and future direction for research are addressed relative to student affiliation and sense of belonging and mattering.

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Hung, Kam, and James F. Petrick. "The Role of Self- and Functional Congruity in Cruising Intentions." Journal of Travel Research 50, no. 1 (January 7, 2010): 100–112. http://dx.doi.org/10.1177/0047287509355321.

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Radhakrishnan, Phanikiran, Kristine M. Kuhn, and Michele J. Gelfand. "The role of allocentrism on perceptions and reactions to congruity." International Journal of Intercultural Relations 24, no. 6 (November 2000): 725–40. http://dx.doi.org/10.1016/s0147-1767(00)00027-4.

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Yang, Qin, and Young-Chan Lee. "The Effects of Self-Congruity and Functional Congruity on e-WOM: The Moderating Role of Self-Construal in Tourism." Journal of Information Systems 25, no. 1 (March 31, 2016): 1–23. http://dx.doi.org/10.5859/kais.2016.25.1.1.

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Tammubua, Milcha Handayani. "ANALISA PENGARUH SELF IMAGE CONGRUITY, RETAIL SERVICE QUALITY, DAN CUSTOMER PERCEIVED SERVICE QUALITY TERHADAP CUSTOMER LOYALTY YANG DIMEDIASI CUSTOMER SATISFACTION URBAN SURF/DISTRO DI JAYAPURA." Jurnal Organisasi dan Manajemen 13, no. 2 (September 7, 2017): 166–79. http://dx.doi.org/10.33830/jom.v13i2.68.2017.

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This study aims to examine whether self image congruity, retail service quality, perceived service quality influence customer satisfaction and test the role of customer satisfaction mediation variable at customer loyalty distro Urban Surf and Planet Surf in Jayapura. data analysis in this research used multiple regression analysis and hierarical regression to measure independent variable in dependent variable with mediation variable. The results show that customer satisfaction fully mediates the relationship of self image congruity and retail service quality to customer loyalty. Meanwhile customer satisfaction also mediates partially customer relationship perceived service quality to customer loyalty. Penelitian ini bertujuan untuk mengkaji apakah self image congruity, retail service quality, perceived service quality berpengaruh pada customer satisfaction dan menguji peran mediasi variable customer satisfaction pada customer loyalty distro Urban Surf dan Planet Surf di Jayapura. Analisis data dalam penelitian ini digunakan analisis multiple regression dan hierarical regression untuk mengukur variable independen pada variable dependen dengan variable mediasi. Hasil penelitian menunjukkan bahwa customer satisfaction memediasi secara penuh hubungan self image congruity dan retail service quality terhadap customer loyalty. Sementara itu customer satisfaction juga memediasi secara parsial hubungan customer perceived service quality terhadap customer loyalty.

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Daraninggar, Ogi Dhaneswari, Serli Wijaya, and Hatane Semuel. "The Influence of Visual Merchandising on Store Patronage in the Fast-Fashion Stores in Indonesia: The Role of Shopping Value and Self-Congruity." Gadjah Mada International Journal of Business 22, no. 3 (December 6, 2020): 232. http://dx.doi.org/10.22146/gamaijb.56349.

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The study examined direct and indirect effects of visual merchandising on store patronage in a fast-fashion retail context. Adopting the Stimulus-Organism-Response (S-O-R) theory, this study aimed to investigate the relationships of visual merchandising, self-congruity, consumers’ perceived shopping value in determining store patronage. While studies about fast-fashion and store patronage behaviour have been extensively conducted in various market regions, research in an emerging middle-income country like Indonesia is still in its scarcity. The study is therefore among a few attempts to better understand the Indonesian consumers’ buying behaviour of fast-fashion brands. A survey was completed to 250 fast-fashion store shoppers in Surabaya, the second largest city and well-known shopping tourism destination in Indonesia. Partial Least Squares (PLS) path modelling method was utilised to estimate the proposed structural model. The results revealed that visual merchandising, shopping value, and self-congruity had positive and significant effects on store patronage. The study has also found that the indirect effects of consumers’ perceived shopping value and self-congruity as mediating variables as to how visual merchandising affected store patronage, were stronger than the direct ones. Managerial implications based on the findings and recommendations for further research were described.

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LINDSEY, BRITTANY A., and LOUANN GERKEN. "The role of morphophonological regularity in young Spanish-speaking children's production of gendered noun phrases." Journal of Child Language 39, no. 4 (December 19, 2011): 753–76. http://dx.doi.org/10.1017/s0305000911000250.

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ABSTRACTAdult Spanish speakers generally know which form a determiner preceding a noun should have even if the noun is not in their lexicon, because Spanish demonstrates high predictability between determiner form and noun form (la noun-a and el noun-o). We asked whether young children learning Spanish are similarly sensitive to the correlation of determiner and noun forms, or whether they initially learn determiner–noun pairings one-by-one. Spanish–English bilingual children and adults repeated Spanish words and non-words preceded by gender congruous and incongruous determiners. If children learn determiner–noun pairings one-by-one, they should show a gender congruity effect only for words. In contrast with this prediction, both children and adults demonstrated congruity effects for words and non-words, indicating sensitivity to correlated morphophonological forms. Furthermore, both age groups showed more facility in producing phrases with nouns ending in -a, which are more frequent and predictable from the preceding determiner.

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Diekman, Amanda B., and Wind Goodfriend. "Rolling with the Changes: A Role Congruity Perspective on Gender Norms." Psychology of Women Quarterly 30, no. 4 (December 2006): 369–83. http://dx.doi.org/10.1111/j.1471-6402.2006.00312.x.

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Hu, Jing, Xin Liu, Sijun Wang, and Zhilin Yang. "The role of brand image congruity in Chinese consumers' brand preference." Journal of Product & Brand Management 21, no. 1 (February 24, 2012): 26–34. http://dx.doi.org/10.1108/10610421211203088.

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Whisenant, Warren, Debbiesiu L. Lee, and Windy Dees. "Role Congruity Theory: Perceptions of Fairness and Sexism in Sport Management." Public Organization Review 15, no. 4 (June 28, 2014): 475–85. http://dx.doi.org/10.1007/s11115-014-0281-z.

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Yudha Parwati, Kardina, Fatchur Rohman, and Astrid Puspaningrum. "THE EFFECT OF SELF-CONGRUITY AND CELEBRITY ENDORSEMENT ON BRAND LOYALTY WITH BRAND ATTITUDE AS A MEDIATION VARIABLES." Jurnal Aplikasi Manajemen 19, no. 1 (March 1, 2021): 156–65. http://dx.doi.org/10.21776/ub.jam.2021.019.01.14.

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This research is conducted to analyze the effect of cognition and affection factors on consumer loyalty, the object used in this research is the consumer of local fashion product Cotton Ink. The main purpose of this research is to analyze and describe the relationship between self-congruity, celebrity endorsement, brand attitude, and brand loyalty. Besides, this research analyzes the role of brand attitude as the mediating variable of the relationship between self-congruity and celebrity endorsement toward brand loyalty. This research contribution is giving additional insight into the relationship between variables on the Cognition-Affect-Behavior Paradigms.

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Stavy, Ruth, Reuven Babai, and Arava Y. Kallai. "Proportional Reasoning." Zeitschrift für Psychologie 224, no. 4 (October 2016): 266–76. http://dx.doi.org/10.1027/2151-2604/a000262.

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Abstract. Comparison of ratios is difficult for children and adults. We studied the role of salience and congruity in comparison of ratios using reaction time and functional magnetic resonance imaging (fMRI). Participants were asked to decide which of two mixtures of red and white paint drops (presented in Arabic numerals) was darker. In congruent trials the mixture with more red drops was darker and in incongruent trials it was lighter. Half of the trials were red salience (more red than white drops in both mixtures) and half of them were white salience. Interaction between congruity and salience was observed. Behaviorally, accuracy was higher and reaction time of correct responses (RTC) was shorter in congruent red salience and incongruent white salience conditions. For these conditions higher activation in a fronto-parietal numerical network was observed in fMRI. These findings suggest that automatic processing of natural numbers supports or suppresses the comparison of ratios as a function of congruity and salience.

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Diekman, Amanda B., Mia Steinberg, Elizabeth R. Brown, Aimee L. Belanger, and Emily K. Clark. "A Goal Congruity Model of Role Entry, Engagement, and Exit: Understanding Communal Goal Processes in STEM Gender Gaps." Personality and Social Psychology Review 21, no. 2 (April 6, 2016): 142–75. http://dx.doi.org/10.1177/1088868316642141.

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The goal congruity perspective provides a theoretical framework to understand how motivational processes influence and are influenced by social roles. In particular, we invoke this framework to understand communal goal processes as proximal motivators of decisions to engage in science, technology, engineering, and mathematics (STEM). STEM fields are not perceived as affording communal opportunities to work with or help others, and understanding these perceived goal affordances can inform knowledge about differences between (a) STEM and other career pathways and (b) women’s and men’s choices. We review the patterning of gender disparities in STEM that leads to a focus on communal goal congruity (Part I), provide evidence for the foundational logic of the perspective (Part II), and explore the implications for research and policy (Part III). Understanding and transmitting the opportunities for communal goal pursuit within STEM can reap widespread benefits for broadening and deepening participation.

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Byun, Kyung-Ah, Mayukh Dass, Piyush Kumar, and Junghwan Kim. "An examination of innovative consumers’ playfulness on their pre-ordering behavior." Journal of Consumer Marketing 34, no. 3 (May 8, 2017): 226–40. http://dx.doi.org/10.1108/jcm-01-2016-1684.

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Purpose The purpose of this paper is to examine the role of playfulness on innovative consumers’ pre-order behavior for new products. Design/methodology/approach Drawing upon self-congruity theory and early adoption literature, the effects of playfulness and innovativeness on pre-order behavior and the role of self-congruity are tested using four experimental studies that are analyzed using generalized linear model (GLM) and structural equation modeling. Findings Results indicate that playfulness amplifies the advance-purchasing propensity, especially when the pre-launch information cues come from a credible source. Originality/value This paper refines playfulness measurement scales and proposes how both enjoyment- and creativity-based playfulness amplify the purchase intention among innovative consumers. The results assist product managers in developing advanced marketing plans before a new product is launched.

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Wang, Joyce, Livia Markoczy, and Li Sun. "Role Congruity and She’-E-O Compensation Gap: Behavioral and Contextual Fit." Academy of Management Proceedings 2017, no. 1 (August 2017): 12667. http://dx.doi.org/10.5465/ambpp.2017.12667abstract.

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Mudrick, Michael, and Carolyn A. Lin. "Looking On From the Sideline: Perceived Role Congruity of Women Sports Journalists." Journal of Sports Media 12, no. 2 (2017): 79–101. http://dx.doi.org/10.1353/jsm.2017.0011.

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Mukarram, Syed Shafqat, Abubakr Saeed, Shawkat Hammoudeh, and Muhammad Mustafa Raziq. "Women on Indian boards and market performance: a role-congruity theory perspective." Asian Business & Management 17, no. 1 (January 19, 2018): 4–36. http://dx.doi.org/10.1057/s41291-018-0030-1.

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Gervais, Sarah J., and Amy L. Hillard. "A Role Congruity Perspective on Prejudice Toward Hillary Clinton and Sarah Palin." Analyses of Social Issues and Public Policy 11, no. 1 (August 9, 2011): 221–40. http://dx.doi.org/10.1111/j.1530-2415.2011.01263.x.

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Lameres, Brock J., Maxwell S. Burns, Dustin B. Thoman, and Jessi L. Smith. "The Role of Prosocial Goal Congruity on Student Motivation in Electrical Engineering." IEEE Transactions on Education 62, no. 4 (November 2019): 256–63. http://dx.doi.org/10.1109/te.2019.2897265.

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Mazodier, Marc, and Dwight Merunka. "Achieving brand loyalty through sponsorship: the role of fit and self-congruity." Journal of the Academy of Marketing Science 40, no. 6 (September 10, 2011): 807–20. http://dx.doi.org/10.1007/s11747-011-0285-y.

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Zhang, Jinguang, Scott A. Reid, Jessica Gasiorek, and Nicholas A. Palomares. "Voice Pitch Variation and Status Differentiation in Mixed-Sex Dyads." Communication Research 46, no. 7 (February 3, 2016): 986–1007. http://dx.doi.org/10.1177/0093650215626976.

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Expectation states theory, role congruity theory, and the biosocial model, respectively, predict that perceptions of competence, agency and communality, and physical dominance explain the effects of nonverbal communication on social influence. This study contrasts these mechanisms by using voice pitch variation as a nonverbal signal in mixed-sex dyads. Thirty-seven pairs of male and female participants were recorded discussing a controversial topic under conditions where either their gender or a shared identity as college students was salient. Consistent with expectation states theory, men who varied their pitch more during discussion were perceived as more competent and influential by their female interlocutors, but only when gender was salient. In the same condition, male and female participants’ pitch variation negatively predicted their perceptions of their discussion partner’s influence, suggesting that nonverbal communication constitutes and reflects competition over status. Our findings favor expectation states theory over role congruity theory and the biosocial model.

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