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Books on the topic 'Role of the brand in marketing'

Author: Grafiati

Published: 4 June 2021

Last updated: 8 February 2022

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1

ARF Brand Equity Workshop (1994 New York, N.Y.). Building brand equity: The lead role of research in managing the power of brands: Transcript proceedings. New York, NY: Advertising Research Foundation, 1994.

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2

Burresi, Aldo, ed. Il marketing della moda. Florence: Firenze University Press, 2006. http://dx.doi.org/10.36253/978-88-6453-103-8.

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This work addresses issues of strategic marketing and business management in the fashion system, highlighting the specific and differentiated elements. The authors analyse the textile-clothing sector, with special focus on the processes of innovation, the dynamics and the new agents emerging in the distribution field, the role of the brand and the internationalisaton of the enterprises. In conclusion, the study identifies various emerging marketing strategies on which a specific research approach to fashion marketing can be constructed.

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3

Hogg, K. Anne. The role of advertising in brand building and the validity and marketing implications of further restrictions on tobacco promotion. (s.l: The Author), 1992.

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4

Hubbard, Monika. Markenführung von innen nach aussen: Zur Rolle der internen Kommunikation als Werttreiber für Marken. Wiesbaden: VS Verlag für Sozialwissenschaften, 2004.

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5

Lily, Dong, ed. Consumer-citizens of China: The role of foreign brands in the imagined future China. London: Routledge, 2011.

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6

Brand revolution: Rethinking brand identity. Houndmills, Basingstoke, Hampshire: Palgrave Macmillan, 2013.

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7

Brand hijack: Marketing without marketing. New York: Portfolio, 2005.

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8

Abrahams, David. Brand risk: Adding risk literacy to brand management. Aldershot, England: Gower, 2008.

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9

Abrahams, David. Brand risk: Adding risk literacy to brand management. Aldershot, England: Gower, 2008.

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10

Rakhra, Rakesh. Strategic brand management. London: Newspaper Society, 1998.

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11

You are the brand. New Brunswick, N.J: Rutgers University Press, 2011.

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12

Miriam, Salzer-Mörling, ed. Brand culture. New York, NY: Routledge, 2005.

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13

Gelder, Sicco Van. Global brand strategy: Unlocking brand potential across countries, cultures and markets. Sterling, Va: Kogan Page Limited, 2005.

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14

Everitt, Tony. Clean & green?: Brand New Zealand. New Zealand: greenbranz.org, 2009.

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15

Dvorak, Doug. Build your own brand. Gretna, La: Pelican Pub., 2010.

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16

Mootee, Idris. 60-minute brand strategist: The essential brand book for marketing professionals. Hoboken, New Jersey: Wiley, 2013.

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17

Gregory, James R. Leveraging the corporate brand. Lincolnwood, Ill., USA: NTC Business Books, 1997.

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18

1956-, Joachimsthaler Erich, ed. Brand leadership. New York: Free Press, 2000.

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19

Mishra, Hari Govind. Impact of consumer social responsibility and brand social responsibility image on brand loyalty. Ahmedabad: Indian Institute of Management, 2014.

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20

Brand Immortality. London: Kogan Page Publishers, 2009.

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21

Murphy, John M. Brand strategy. New York: Prentice Hall, 1990.

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22

M, Murphy John. Brand strategy. Cambridge: Director Books in association with the Institute of Directors, 1990.

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23

Mazzalovo, Gerald. Brand aesthetics. Houndmills, Basingstoke: Palgrave Macmillan, 2012.

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24

Mazzalovo, Gerald. Brand aesthetics. Houndmills, Basingstoke: Palgrave Macmillan, 2012.

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25

Haig, Matt. Brand Failures. London: Kogan Page Publishers, 2009.

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26

Association, American Marketing, ed. The brand marketing book: Creating, managing, and extending the value of your brand. Lincolnwood, IL: NTC Business Books, 2000.

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27

Middleton, Simon. Build a brand in 30 days: With Simon Middleton, the brand strategy guru. Hoboken, N.J: Wiley, 2010.

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28

Managing Brand You. New York: AMACOM Books, 2009.

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29

9 brand shaastras: Nine successful brand strategies to build winning brands. 2nd ed. New Delhi: Response Books, 2009.

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30

Nafees, Lubna, Omkumar Krishnan, and Tim Gore. Brand research. New Delhi: Macmillan India Ltd, 2010.

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31

Chernatony, L. De. The role of the brand revisited. Milton Keynes: Open University Business School, 1997.

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32

Roberto, Ned. The best of marketing Rx: For brand & marketing executives. Pasig City, Philippines: Published and exclusively distributed by Anvil Pub., 2009.

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33

Mulvaney, Anna. Strategic brand marketing on the internet. London: LCPDT, 1998.

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34

Dahlén, Micael. Marketing communications: A brand narrative approach. Hoboken, N.J: Wiley, 2010.

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35

Dahlén, Micael. Marketing communications: A brand narrative approach. Hoboken, N.J: Wiley, 2010.

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36

Broniarczyk, Susan M. Role of brand-specific associations in brand extension. 1992.

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37

A, Aaker David, and Biel Alexander L, eds. Brand equity & advertising: Advertising's role in building strong brands. Hillsdale, N.J: Lawrence Erlbaum Associates, 1993.

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38

Biel, Alexander L., David A. Aaker, and Alexander Biel. Brand Equity and Advertising: Advertising's Role in Building Strong Brands. Taylor & Francis Group, 2016.

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39

Tom, Blackett, and Robins Rebecca, eds. Brand medicine: The role of branding in the pharmaceutical industry. Basingstoke: Palgrave, 2001.

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40

Brand Medicine: The Role of Branding in the Pharmaceutical Industry. Palgrave Macmillan, 2001.

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41

Biel, Alexander L. Brand Equity & Advertising: Advertising's Role in Building Strong Brands (Advertising and Consumer Psychology). Lawrence Erlbaum, 1993.

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42

(Editor), David A. Aaker, and Alexander L. Biel (Editor), eds. Brand Equity & Advertising: Advertising's Role in Building Strong Brands (Advertising and Consumer Psychology). Lawrence Erlbaum, 1993.

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43

Inside content marketing: EContent magazine's guide to roles, tools, and strategies for thriving in the age of brand journalism. 2016.

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44

Brand Like A Rock Star Lessons From Rock N Roll To Make Your Business Rich And Famous. Greenleaf Book Group, 2011.

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45

Consumer-Citizens of China: The Role of Foreign Brands in the Imagined Future China. Taylor & Francis Group, 2013.

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46

Kō̜ng Bannāthikān Matichon-Prachāchātthurakit (Bangkok, Thailand), ed. Brand chon brand. Krung Thēp Mahā Nakhō̜n: Samnakphim Matichon, 2007.

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47

Kō̜ng Bannāthikān Matichon-Prachāchātthurakit (Bangkok, Thailand), ed. Brand chon brand. Krung Thēp Mahā Nakhō̜n: Samnakphim Matichon, 2007.

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48

Martin, Daniel. Extreme Asia. Edinburgh University Press, 2015. http://dx.doi.org/10.3366/edinburgh/9780748697458.001.0001.

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This book explains and analyses the unprecedented rise in visibility of ‘cult’ Asian cinema in the UK, especially between the years 2000 and 2005. Considering multiple factors behind the cultural, critical and economic success of Asia cinema in the West, this book focuses specifically on the hugely influential and pioneering (if deeply problematic) Tartan Films (formerly Metro-Tartan) Asia Extreme brand. This book is structured as a series of case studies, examining different films, filmmakers and distribution events in order to sketch an historical overview of this developing film cycle, paying attention primarily to the marketing and critical reception of these films. The Asia Extreme brand incorporated multiple genres – primarily horror, action, and erotic thrillers – and also elided the differences between various national cinemas. The role of Orientalism in both the marketing and reception of films from Hong Kong, Japan, and South Korea is also examined in detail.

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49

Virtanen, Pirjo Kristiina. Brand Marketing *c0844222577. McGraw Hill - NTC, 1993.

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50

Brand Hijack: Marketing Without Marketing. Portfolio Trade, 2006.

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