To see the other types of publications on this topic, follow the link: Route to market.
Dissertations / Theses on the topic 'Route to market'
Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles
Consult the top 34 dissertations / theses for your research on the topic 'Route to market.'
Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.
You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.
Browse dissertations / theses on a wide variety of disciplines and organise your bibliography correctly.
1
Oliveira, Ana Claudia Mariano. "Learnings from real cases route-to-market redesign within the Portuguese lubricants sector." Master's thesis, NSBE - UNL, 2013. http://hdl.handle.net/10362/11609.
Full textAbstract:
A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and EconomicsThis Work Project studies established distribution channels strategies’ adjustments due to continuous customers’ needs updates and market challenges. Qualitative and quantitative views support the analysis, based on two real cases within the same company. It was found that cases’ negotiations may turn comparable premises in distinct developments and outcomes. Lessons from the past, if used to address future cases, would be helpful through customer satisfaction focused perspectives. It is suggested that distribution approach choices may not be homogeneous along the business and they must rely on who is able to effectively complete the process from product source to the customer.
2
Tománková, Ivana. "What Makes an Air Route Profitable? Airport Presence, Low-Cost Carriers and Airline Alliances in the Deregulated European Aviation Market." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-192620.
Full textAbstract:
This thesis examines the determinants of air route profitability in the European Union and the cooperating countries of Norway and Switzerland. Building on the assumption that only profitable routes are served, I develop a set of probit models that specify route service as a function of route characteristics, airline networks' attributes, airline partnerships and competition. Estimation results show that route profitability increases with population size and decreases with flight distance and the time efficiency of car travel relative to air travel. An airline's airport presence, that is, its share of airport operations, exerts a significant, positive effect on its route profitability, and so does airport presence of its group or allied partners. Competitive effects are asymmetric across airline business types. This paper's contribution to existing airline-route profitability studies lies in accounting for airline cooperation, controlling for an alternative mode of transport, and using EU data for estimation.
3
Joubert, Elize-Mari. "The economic impact of the Wacky Wine Festival / Joubert E." Thesis, North-West University, 2012. http://hdl.handle.net/10394/7598.
Full textAbstract:
Literature indicates that events like a wine festival have many role players involved that need each other for them to be successful. The more role players there are, the more complex the event becomes, as in the case of the Wacky Wine Festival which is spread over 48 wine farms. The most important role players are the visitors and wine farmers that represent the demand and supply side of the festival. Local enterprises, wine farmers and the festival organisers put a lot of effort into the event, such as their time, money and skills. It is essential for these role players to know that they will get a return on their investment and for the host community to know that the festival will make a contribution to their local economy. Furthermore, literature indicates that the festival can improve the economic position of the role players by targeting the high spending market through intensive marketing that focuses on this particular segment.
Therefore, the purpose of this study was to determine the contribution of the Wacky Wine Festival to the local economy and to compile a profile of the heavy spender. To achieve the latter, a quantitative study was carried out by means of two surveys via questionnaires that were handed out to both the visitor and wine farmer. The data was then captured in Microsoft© Excel©. In Article 1 (Chapter 2) the sales multiplier effect and an analytical framework were used to determine the contribution of the festival to the host community. In Article 2 (Chapter 3) different tests and analyses were used to compile a profile of the heavy spender such as the K–means clustering, Chi–Squared, the Mann–Whitney non–parametric test and an ANOVA analysis.
The results from Article 1 (Chapter 2) showed that the Wacky Wine Festival had an positive economic contribution of an estimated R29.9 million to the host community`s economy. From a demand and supply point of view, the visitors contributed R15.4 million and the wine farmers R6 million. From the results, it could be derived that the festival had low leakages in comparison with other festivals.
iii
The results from Article 2 (Chapter 3) indicated that the heavy and low spenders differ in terms of gender, language, age, occupation, number of people paying for in travelling group, residence and number of days spent at the festival. It was clear from the results that if the festival organisers and wine farmers focus marketing strategies on the high spending segment, this can lead to a R10 million increase in the Wacky Wine Festival’s revenue, thus improving the economic contribution of the event to the local economy of Robertson.Thesis (M.Com. (Tourism))--North-West University, Potchefstroom Campus, 2012.
4
Kumlin, Johanna. "Disentangling sex segregation : studies on the roots and routes of labour market sex segregation /." Stockholm : Swedish Institute for Social Research (SOFI), 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-6810.
Full text
5
Zahirovic-Herbert, Velma. "School Quality, House Prices, and Liquidity: The Effects of Public School Reform in Baton Rouge." Digital Archive @ GSU, 2007. http://digitalarchive.gsu.edu/econ_diss/30.
Full textAbstract:
After a court imposed desegregation plan ended in 1996, the Baton Rouge, Louisiana school district created neighborhood attendance zones for its schools, followed by a series of attendance zone changes. We use data from 1994 to 2002 to examine the impact of changes in school characteristics on simultaneous determination of house prices and liquidity in the market. A simultaneous equations model of sales price and tine-on-market is adopted that extends the hedonic price model by controlling for localized neighborhood market conditions. Our empirical results show that improving and declining school performance can have asymmetric capitalization effects. Further, as indicated by the search-market model, liquidity absorbs part of the capitalization of school quality; for example, declining school performance prolongs houses’ marketing time.
6
Cabaço, Inês Maria de Noronha. "Alburrica à margem." Master's thesis, Universidade de Lisboa, Faculdade de Arquitetura, 2019. http://hdl.handle.net/10400.5/18421.
Full textAbstract:
Dissertação de Mestrado Integrado em Arquitetura, com a especialização em Arquitetura apresentada na Faculdade de Arquitetura da Universidade de Lisboa para obtenção do grau de Mestre.Em Portugal, o período industrial foi um dos maiores impulsionadores do crescimento e desenvolvimento urbano. Em meados do século XIX, com a aceleração das industrializações, a vila do Barreiro torna-se um importante polo industrial para o restante País. Contudo após vários anos de auge industrial o vasto património é quase inexistente, devoluto ou em ruínas, tornando-se assim numa zona com fortes dissonâncias e grandes vazios urbanos. A escolha deste território surge da oportunidade de revitalizar um lugar dotado de um património natural significativo, sustentado num processo de intervenção minimalista e que valoriza a identidade e a memória do lugar. A componente chave da oportunidade enunciada, corresponde à possibilidade de criação de novos usos, quer para os vazios urbanos quer para os edifícios existentes a reabilitar. A proposta incide na zona ribeirinha de Alburrica, tendo como objetivo a reabilitação da Quinta do Braamcamp e do Moinho de maré, assim como a dinamização de atividades desportivas, recreativas tornando este lugar com cariz turístico e consequente desenvolvimento económico local. A valorização das zonas verdes existentes consiste na conceção e otimização das acessibilidades dentro do local de intervenção assim como a sua ligação com o centro da cidade do Barreiro através de percursos em palafita.
ABSTRACT: In Portugal, the Industrial Period was one of the main drivers of urban growth and development. In the middle of the nineteenth century, with the acceleration of the industrialization, the village of Barreiro becomes an industrial center for the rest of the country. However, after several years of industrial boom the vast heritage is almost nonexistent, empty or in ruins making it an area of great asymmetries and marked by large urban voids. The choice of this territory arises from the opportunity of revitalizing a place endowed with a significant natural heritage, in a sustainable way and through a process of minimal intervention and that values the identity and memory of the place. The key component of this opportunity concerns the possibility of creating new uses, both for the urban voids and for the existing buildings being rehabilitated. The proposal focuses on the riverside area of Alburrica, aiming at the rehabilitation of the Quinta do Braamcamp and its Tide Mill, as well as the promotion of sports and recreational activities, making this place a tourist destination and, consequently, fostering local economic development. The enhancement of existing green areas consists of the design and optimization of accessibilities within the intervention site, as well of its connection with the center of the city of Barreiro through stilt routes.
N/A
7
Auwärter, Volker. "Fettsäureethylester als Marker exzessiven Alkoholkonsums." Doctoral thesis, Humboldt-Universität zu Berlin, Mathematisch-Naturwissenschaftliche Fakultät I, 2006. http://dx.doi.org/10.18452/15421.
Full textAbstract:
In der vorliegenden Arbeit wurde ein analytisches Verfahren zur quantitativen Bestimmung von Fettsäureethylestern (FSEE) im Haar und in Hautoberflächenlipiden mittels Headspace-Festphasenmikroextraktion (HS-SPME) und Gaschromatographie-Massenspektrometrie (GC-MS) sowie eine auf Hochleistungs-Flüssigchromatographie mit Photodiodenarray-Detektion (HPLC-DAD) basierende Methode zur Bestimmung der Squalenkonzentrationen in Lipidextrakten entwickelt. Die bei Untersuchung von Proben verschiedener Konsumentengruppen erhaltenen Konzentrationswerte wurden hinsichtlich ihrer Eignung als Marker für chronisch exzessiven Alkoholkonsum untersucht. Aus den Ergebnissen lässt sich schließen, dass Fettsäureethylester im Haar als Alkoholmarker den bisher üblicherweise genutzten Markern wie GGT, CDT oder MCV bezüglich Sensitivität und Spezifität mindestens ebenbürtig sind. Es wurden die folgenden vorläufige Cut-off-Werte festgelegt: wenn sich im Haar für die Summenkonzentration der vier in der höchsten Konzentration vorkommenden FSEE (Ethylmyristat, Ethylpalmitat, Ethyloleat und Ethylstearat) ein Wert > 1 ng/mg ergibt, kann mit hoher Sicherheit von chronisch exzessivem Alkoholkonsum ausgegangen werden, für Abstinenzler werden typischerweise Werte < 0,4 ng/mg gefunden. Durch Bildung des Quotienten der FSEE-Konzentrationen und der Squalenkonzentrationen wurden relative FSEE-Konzentrationen erhalten, die im Falle der Haaranalyse zu einer Verbesserung der Zuordnungssicherheit zu den entsprechenden Konsumentengruppen führten bzw. bei der Analyse von Hautoberflächenlipiden einen sinnvollen Vergleich der Werte erst ermöglichten. Als vorläufiger Cut-off-Wert für die relativen FSEE-Konzentrationen wurde ein Wert von 2 ng/µg vorgeschlagen. Als weiteres wichtiges Ergebnis der Arbeit wurde der Einlagerungsmechanismus der FSEE ins Haar aufgeklärt. Es konnte gezeigt werden, dass Fettsäureethylester in erster Linie über das Sebum ins Haar gelangen.The current doctoral thesis presents the development of an analytical procedure for the quantitative analysis of fatty acid ethyl esters (FAEE) in hair and in skin surface lipids using headspace solid phase microextraction (HS-SPME) and gas chromatography-mass spectrometry (GC-MS) as well as a method based on high-performance liquid chromatography with photodiode array detection (HPLC-DAD) to determine squalene concentrations in lipid extracts. The results obtained from analysis of samples from different alcohol consuming groups showed that FAEE are suitable markers for long-term alcohol misuse. Concerning sensitivity and specifity they are at least as good as other commonly used markers like GGT, CDT or MCV. The following provisional cut-off values were established: for chronically excessive alcohol consumption, the sum of the four FAEE (ethyl myristate, ethyl palmitate, ethyl oleate and ethyl stearate) found in the highest mean concentrations should be > 1 ng/mg in hair; for non-drinkers, concentrations < 0,4 ng/mg are typical. The quotient obtained by dividing the FAEE concentration by the squalene concentration was defined as the relative FAEE concentration, which provides a better classification of the samples regarding the consumer groups through hair analysis. Relative FAEE values also allow a reasonable comparison in the case of skin surface lipid concentrations for the first time. 2 ng/µg is suggested as a preliminary cut-off value. As a further important result of the current work, the mechanism of incorporation of FAEE into hair was clarified. It was shown that fatty acid ethyl esters are incorporated into hair mainly through sebum.
8
Leonel, Nicolau Bruno de Almeida. "Chris Marker e as barricadas da memória: comentários em torno de \'Le fond de l\'air est rouge\'." Universidade de São Paulo, 2010. http://www.teses.usp.br/teses/disponiveis/27/27161/tde-19112010-111624/.
Full textAbstract:
Esta pesquisa busca, tendo como eixo principal Chris Marker e o filme Le fond de lair est rouge, fazer uma retrospectiva histórica dos principais debates na experiência do cinema-militante francês. Com um caráter introdutório e a partir daí construir alguns apontamentos iniciais para uma interpretação crítica do filme. Através desta aventura político-cinematográfica comentar um fragmento do que se oculta atrás das barricadas da memória.This research aims, having as an leit-motif Chris Marker and the film Le fond de l\'air est rouge, making a historical retrospective of the major debates on the experience of French militant cinema, introductory in nature and serving as first notes to a critical interpretation of the film. Through this cinematics and politics adventure it trys to make a comment on a fragment of what is hidden behind the barricades of memory.
9
Diehl, Marcel [Verfasser]. "Polynuclear dioxolene complexes with redox-active transition metals – novel synthesis routes, characterization and capabilities / Marcel Diehl." Mainz : Universitätsbibliothek Mainz, 2016. http://d-nb.info/1105421090/34.
Full text
10
Nguie, Habib marius. "Les tontines africaines entre finances et vecteur de lien social : comparaison des tontines africaines du marché de Château-Rouge et des tontines des marchés de Brazzaville." Thesis, Paris 10, 2015. http://www.theses.fr/2015PA100129.
Full textAbstract:
Cette thèse a mené une étude comparative entre les tontines pratiquées sur le marché noir-africain de Château-Rouge et celles pratiquées dans les marchés de Brazzaville. Au Congo, les tontines se développent par défaut d'autres institutions monétaires et de protection sociale accessibles aux populations. Les tontines sont donc un instrument de sécurisation financière évitant aux petits commerçants de dépenser l’intégralité de leurs bénéfices au quotidien. Elles permettent à leurs membres de se protéger de la propension à gaspiller de l’argent, de le mettre à l’abri des voleurs et de la pression des proches. Si les tontines constituent une alternative au système bancaire formel pour les populations à faibles revenus monétaires, elles drainent également une épargne qui alimente des comptes-épargne et qui sert de fonds de roulement aux micro-finances. Dans le contexte migratoire parisien, les femmes congolaises ressentent le besoin de transposer ce dispositif : les tontines deviennent un outil d’intégration sur le marché et un vecteur de socialisation. Par ailleurs, les femmes en situation irrégulière étant exclues du système bancaire et assurantiel français, elles ont recours aux tontines comme instrument d’épargne et de protection sociale. A travers le financement de projets dans le pays d’origine, les tontines établissent un pont entre populations immigrées et leurs proches restés au pays. Dans le cas particulier des femmes prostituées, les tontines apparaissent comme un outil de blanchiment symbolique de l’« argent sale » de la prostitutionThis PhD thesis is a comparative study between tontines practiced on the African migrant market in the Parisian district of Château-Rouge and those practiced in the market of Brazzaville, Congo. In the Congo, tontines spring up in the absence of other accessible monetary and social protection institutions. Therefore tontines are an instrument of financial security enabling small businesses to avoid spending all their earnings on a daily basis. They allow for members to protect themselves from their inclination to overspend or waste money and to shelter money from theft or pressure from peers. Tontines constitute an alternative to the formal banking system for populations with low monetary income, but they also channel savings which fuel savings accounts and serve as working capital to micro-finances institutions. In the Parisian migratory context, Congolese women feel the need to replicate this device: tontines thus become a market integration instrument and a vehicle for socialization. Moreover illegal female immigrants excluded from the French banking and insurance system resort to tontines as a means of social protection and savings. Through financing projects in their country of origin, tontines establish a bridge between immigrant populations and their relatives back home. In the specific case of female prostitutes, tontines appear to be an instrument of symbolic dirty-money laundering
11
Merz, Julia [Verfasser], and Todd B. [Gutachter] Marder. "C-H Borylation: A Route to Novel Pyrenes and Perylenes and the Investigation of their Excited States and Redox Properties / Julia Merz ; Gutachter: Todd B. Marder." Würzburg : Universität Würzburg, 2020. http://d-nb.info/1215033761/34.
Full text
12
Mamadou, Koné Mahaman Moustapha. "Marchands ouest-africains et marchés frontaliers : construction d'une communauté d'affaires." Thesis, Bordeaux 3, 2015. http://www.theses.fr/2015BOR30075/document.
Full textAbstract:
L’objectif de cette thèse est d’étudier la construction historique et géographique des diasporas urbaines frontalières ouest-africaines à travers les dynamiques économiques qui animent ces communautés d’affaires. Qui sont les marchands frontaliers ? D’où viennent-ils, qu’est ce qui les motive ? Comment s’organisent-ils pour construire leur richesse ? Sur la base de récits de vie de trente sept marchands parmi les plus riches installés dans la zone frontalière de Gaya-Malanville-Kamba et de Birni N’Konni-Illela, cette thèse tente de donner des réponses à ces interrogations. L’étude montre que ces marchands, pour la plupart, étaient à leur début des migrants de travail. Suite à un parcours riche d’expériences, ayant permis d’accumuler un capital social et financier, ils se sont installés dans les villes frontalières où ils ont réussi à mobiliser ce capital pour tirer profit de la rente frontalière et construire leur richesse. La thèse décrit ces acteurs du commerce organisé en réseaux flexibles, donnant ainsi à la ‘’la communauté d’affaires’’ et à la « diaspora urbaine » tout leur sensThe objective of this thesis is to study the historical and geographical construction of border urban West African diasporas through the economic dynamics that drive these business communities. Who are the border traders? Where do they come from, what motivates them? How they are organized to build their wealth? Based on the life stories of thirty seven among the richest traders settled in the border area of Gaya-Malanville and Kamba-Birni-N'Konni Illela, this thesis tries to give answers to these questions. The study shows that these traders most were in their early labor migrants. Following a journey rich in experiences, having helped to build social and financial capital, they settled in the border towns where they have managed to mobilize this capital to take advantage of the border position and build their wealth. The thesis describes these actors of border trade organized in flexible networks, thereby giving the 'business community' and 'urban diaspora "meaningful
13
Hoàng, Văn Dũng. "La formation de la famille rurale dans le Delta du Fleuve Rouge au Viêt Nam à travers trois périodes : avant 1954, 1955-1986, 1987-2011." Thesis, Paris 8, 2015. http://www.theses.fr/2015PA080013.
Full textAbstract:
La présente thèse retrace l’évolution de la formation de la famille rurale à travers trois périodes, avant 1954, 1955-1986, 1987-2011 dans le Delta du Fleuve Rouge au Nord du Việt Nam. Le cadre théorique a été construit en faisant référence aux travaux d’Alain Girard, Claude Henryon et Edmond Lambrechts, François Héran et Michel Bozon, à l’analyse des conditions de formation d’une génération et des rapports de génération de Karl Mannheim, à l’analyse de la transformation sociale de Pierre Bourdieu dans son livre Travail et travailleurs en Algérie. L’enquête de terrain par l’entretien et l’observation a été menée auprès des conjoints dont le mariage a eu lieu entre les dates de référence. Le Việt Nam a connu au cours du XXe siècle des grands événements, des dates historiques auxquelles nous faisons référence. Il a traversé la période féodo-coloniale, la période de l’édification socialiste avec une économie planifiée et la période de l’économie de marché à orientation socialiste. En partant des contextes politiques, économiques, juridiques, éducatifs, et démographiques du pays, à travers les observations empiriques en la matière et résultats des enquêtes disponibles, nous cherchons à dégager les caractéristiques principales du mariage de chaque période en examinant les aspects principaux du processus d’entrée en union: les circonstances de rencontre, les conditions de la découverte, la prise de décision, les critères du choix et les rites du mariage. Tout cela vise à comprendre les persistances et les changements de cette évolution. On observe que la distance géographique s’accentue entre les communes d’origine des conjoints. Les contextes de découverte sont de plus en plus marqués par l’existence des réseaux sociaux et par le système de l’éducation et de la formation. L’autonomie des jeunes s’affirme. On trouve des concordances entre les résultats de la thèse et les données socio-démographiques récemment élaborées au Việt NamThis dissertation relates the evolution of the formation of rural family through three periods before 1954, 1955-1986, 1987-2011 in the Red River Delta in the North of Vietnam. The theoretical cadre is referring to the work of Alain Girard, Claude Henryon and Edmond Lambrechts, François Héran and Michel Bozon, to the analysis of conditions for formation of one generation and generating reports of Karl Mannheim, to the analysis of the social transformation of Pierre Bourdieu from his book Work and workers in Algeria. The fiel survey by interview and observation was realized with spouses who had their marriage between references dates. Viêt Nam has experienced in the twentieth century big events which we refer. It crossed the feudal-colonial period, the period of socialist construction and the period of the market economy with a socialist orientation. Starting from political, economic, legal, educational, and demographic contexts of the country, through empirical data on the subject and survey results, we try to identify the main characteristics of the marriage of each period and the social mechanisms which determine the choice of spouse by examining the main aspects of the entry process in union: circumstances of meeting, conditions of courting, marriage decision-making, criteria for selecting, and marriage rituals. All of this aims at understanding the continuities and changes of this evolution. We observe that the geographical distance becomes more marked between the municipalities of origin of the spouses. The contexts of courting are more and more marked by the existence of the social networks and by the system of the education and training. The youth autonomy is affirmed. We find concordances between survey results and sociodemographic data recently observed in Viêt Nam
14
Korostelev, Felicie. "La lithosphère du point triple Aden - Afar - sud mer Rouge et du golfe d'Aden : magmatisme et rupture continentale." Thesis, Paris 6, 2015. http://www.theses.fr/2015PA066341/document.
Full textAbstract:
La jonction triple des Afars relie la mer Rouge, le golfe d'Aden et le rift éthiopien. Il est possible d'y étudier les différents stades d'extension depuis le rifting actif jusqu'aux marges continentales passives. Si l'extension et l'activité magmatique sont généralement considérées comme étant restreintes aux segments actifs des rifts ou aux dorsales océaniques, il existe pourtant une activité magmatique sur les flancs des marges continentales passives de l'Afar, du sud de la mer Rouge et du golfe d'Aden. La tomographie de bruit et la tomographie télésismique sont des méthodes complémentaires qui permettent d'imager la croûte ou le manteau supérieur et de mettre en évidence des systèmes magmatiques. Nos études de tomographie ont mis en évidence la présence de systèmes magmatiques complexes sous les flancs du rift Afar, en lien avec des sources hydrothermales en surface. La mise en place de matériel magmatique dense sous forme d'intrusions ou sous-plaqué au niveau de la croûte inférieure de l'Afar accommode l'extension en dehors des segments magmatiques actifs. De plus, les flancs de la marge de la mer Rouge au Yémen sont affectés par un magmatisme provoqué par des remontées localisées de matériel mantellique depuis une large zone de manteau anormalement chaud. Nous suggérons également, sous les épaules des marges passives de l'est du golfe d'Aden, la présence de systèmes magmatiques avec ou sans expression volcanique à la surface. Ces systèmes pourraient être alimentés par des cellules de convection petite échelle se mettant en place à la faveur de variations d'épaisseur de la lithosphère, en bordure de marge et à proximité des grandes zones de fracture du golfe d'AdenThe Afar triple junction is a unique region that links the Red Sea, the Gulf of Aden and the Ethiopian rift, and where it is possible to study the different stages of continental breakup, from early rifting to seafloor spreading and development of continental passive margins. Extension and magmatic activity are generally thought to be restricted to the active volcanic segments of the rift or to oceanic ridges. However, magmatic activity is also present on the continental margins flanks of the Afar rift, southern Red Sea and Gulf of Aden. The ambient noise tomography and teleseismic body-wave tomography are complementary methods that allow imaging the crust and upper mantle, and help to reveal magmatic systems. Our tomographic studies of the Afar region provide evidence for the presence of complex magmatic systems under the Afar rift flanks, currently modifying the crust and linked with hydrothermal systems near the surface. The emplacement of intruded or under-plated dense magmatic material in the Afar lower crust accommodates the extension outside of the active magmatic segments. In addition, the Red Sea margin flanks in Yemen are affected by magmatism caused by localized small-scale upwellings of mantle material, from a broad abnormally hot mantle zone located beneath Afar and southwestern Yemen. We also suggest the presence of magmatic systems with or without a volcanic expression at the surface, beneath the passive margins shoulders of the eastern Gulf of Aden. We propose that these systems could be fed by small-scale convection caused by lithosphere thickness variations at the edge of the Arabian plate and near the Gulf of Aden main fracture zones
15
Chen, Yi-An. "Deux modèles romanesques similaires : Le rêve dans le pavillon rouge de Cao Xueqin, A la recherche du temps perdu de Marcel Proust. [Narration, système des personnages, temporalité]." Thesis, Paris 3, 2010. http://www.theses.fr/2010PA030119.
Full textAbstract:
En examinant les points communs par les outils structuraliste, stylistique, sémiotique et thématique, la présente étude a pour but de trouver les points communs entre les deux modèles romanesques chinois et français : Le Rêve dans le pavillon rouge de Cao Xueqin et A La Recherche du temps perdu de Marcel Proust. La narration, le système des personnages et la temporalité sont similaires dans ces deux œuvres. Dans la Première Partie, nous allons montrer que ces deux œuvres adoptent, en effet, une forme circulaire, se refermant sur elle-même, analogique à la forme de la métaphore mais qui s’étend jusqu’à tout le texte, que nous appelons « la métaphorisation ». La métaphorisation, sur ces trois aspects, est le point de départ d’une nouvelle esthétique, propre, mais commune, à ces deux œuvres. Dans la Deuxième Partie, nous allons montrer que la formation d’un monde romanesque auto-référentiel dans l’intérieur des deux œuvres est rendu possible grâce à la métaphorisation, et les trois catégories des signes romanesques - le Signifiant, le Signifié et le Référent – ont la possibilité de puiser leur source uniquement à l’intérieur du roman. Nous allons également montrer le fantastique de la narration des deux œuvres, sous l’apparence réaliste des deux récits de « Marcel » et de « Jia Jade magique ». La création de nouvelles perspectives esthétiques, l’interrogation sur l’essentiel de la littérature, par la découverte de la forme métaphorisée de ces deux œuvres, constituent une partie importante de la présente thèse. En mettant en convergence ces deux œuvres par leur similarité, nous souhaitons apporter des découvertes intéressantes d’un point de vue comparatisteBy examining the commonalities by structural, stylistic and semiotic tools, and by themes, this study aims to find the commonalities between the two Chinese and French novels: Dream of the Red Chamber by Cao Xueqin and Remembrance of Things Past by Marcel Proust. Based on our analysis in Part I, a specific form on three aspects - the narration, the system of characters and the temporality - is found to be common in both works. It is of a circular shape, closing in on itself, analogue to a metaphor but extends to all the text, which we call "the metaphorization." The metaphorization on these three aspects will be the center of a new aesthetic, proper but common to both works. In Part II, we will show that metaphorzation makes possible the formation of a self-referential world in the interior of the two works, and the three categories of signs inside a fiction - the Signifier, the Signified and the Referent - will have the opportunity to draw their source only in the interior of the novel. We are going to investigate into the fantastic that lies under the appearance of realism in the narration of the two stories of “Marcel” and “Jia Jade magique.” The metaphorization is not only an important part of our theory, it helps to discuss on the very essence of the literature in this present study. By converging these two novels by their similarity, we wish to make interesting discoveries from a comparative point of view
16
Larsson, Magnus. "Sanitization of embedded network devices : Investigation of vendor’s factory reset procedure." Thesis, KTH, Radio Systems Laboratory (RS Lab), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-166305.
Full textAbstract:
Embedded devices such as routers, switches, and firewalls commonly have sensitive information stored on them such as passwords, cryptographic keys, and information about the network around them and services that these device(s) provide. When disposing of or reselling this equipment in the secondary market it is crucial to erase this sensitive information. However, there is an important question that must be asked: Do the erase commands and routines offered by the device manufacturers actually erase the sensitive data? This thesis investigates methods and tools to determine the completeness of this erasure in some common network devices. These methods are used on a sample of networking equipment found to still contain sensitive information after being erased according to vendor recommendations. A computer program was developed to show how this information can be removed. The information in this document is useful for equipment owners, brokers and others looking to remarket their current equipment; all of whom want to minimize the risk of leaking sensitive data to other parties.Nätverksutrustning såsom routrar, switchar och brandväggar har ofta känslig information lagrad internt, som lösenord, kryptografiska nycklar, information om nätverket runt dem samt tjänster de tillhandahåller. Om denna utrustning ska säljas på andrahandsmarkanden eller på annat sätt byta ägare är det viktigt att all känslig information raderas. Men kan man lita på att raderings rutiner och metoder som tillhandahålls av tillverkaren verkligen raderar känslig data? Denna avhandling undersöker lämpliga verktyg och metoder för att granska vilken information som minnen i inbyggda system innehåller. Dessa metoder testas praktiskt på några system som visar sig ha kvar känslig information efter att de raderats enligt tillverkarens rekommendationer. Ett datorprogram som demonstrerar hur denna information kan undersökas och raderas finns med som en del av avhandlingen. Informationen i detta dokument är användbar för ägare av datakomutrustning, mäklare av sådana samt andra som vill minimera risken för att läcka känslig information vid återförsäljning av sin begagnade utrustning.
17
Michaud, Alexandre. "Le vent dans les voiles, suivi de, Le voyage comme archéologie de la mémoire /." Thesis, McGill University, 2000. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=33305.
Full textAbstract:
This Master's thesis consists of two separate parts: Le vent dans les voiles, a travel fiction, is followed by a short essay, Le voyage comme archeologie de la memoire.Le vent dans les voiles is both a travel fiction and a short apprenticeship novel. Julien Legare, an idealistic young man, is fond of Jim Morrison and Zarathoustra . As he is travelling in Europe, his dreams of intellectual and emotional liberation are breaking down to pieces. Disillusion eventually leads him to a new vision, beyond childhood nostalgia.
The essay is a mythocritical analysis of three Twentieth Century novels by Le Clezio, Proust and Gabrielle Roy: Le chercheur d'or, A la recherche du temps perdu and La Route d'Altamont . These books have in common the themes of travel, memory and creation. The three protagonists all long for the lost paradise of their childhood, thus they search for their origins. Travelling in space and time, on the outside and inside themselves, they become archaeologists of their own memory, digging for forgotten treasures. Is remembrance a topos of travel literature?
18
HO, WEN-CHI, and 何文基. "Maximal Market Potential of Feeder-Bus Route Design." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/tt9f7w.
Full textAbstract:
博士中華大學
科技管理博士學位學程
107
The feeder bus is high accessibility. It can expand the service range of rail transportation and is usually used as a last-mile transportation mode. It can also bring passengers to a specific public facility such as a hospital or a shopping mall. Both rail stations and public facilities aim to reach more target groups, that is, to achieve the goal of maximizing the market potential. Therefore, the purpose of this study is to propose a feeder bus route design method that maximizes market potential. Traditional bus route design methods cannot be used to solve the problem of maximizing the market potential of feeder bus routes because these methods do not consider the existing route coverage and ignore the characteristics of potential target groups. Therefore, through spatial analysis, this study proposes a method for analyzing spatial gaps in feeder services for public transit and defines market potential indicators to reflect the characteristics of potential target groups. Consequently, the market potential is maximized as the objective function, while the circuity and budget are constrained. Since the feeder route design problem is an NP-hard problem, it is difficult to use traditional mathematical programming methods to obtain an accurate and optimal solution within a reasonable amount of time. Therefore, to solve this problem, this study proposes a discrete particle swarm optimization algorithm by improving the coding and iterative updating method for particle swarm optimization. This study uses the feeder bus route design of the Taiwan High Speed Rail Miaoli Station as a case study to verify the effectiveness and applicability of the proposed method. The market potential indicator values for routes designed using this method are significantly higher than those proposed by the government according to the rule of thumb. Higher market potential values may indicate that more passengers will be attracted, thereby benefiting both public transportation companies and the high-speed rail, which proves that the method proposed in this study can effectively design feeder bus routes that maximize market potential.
19
Barros, Francisca Batschelet. "A Refined route-to-market strategy for ERBE in South Korea." Master's thesis, 2015. http://hdl.handle.net/10362/20576.
Full textAbstract:
CEMSERBE is a German manufacturer of medical devices operating in South Korea since 2005. However, since 2011 revenues in the South Korean market have been decreasing, despite overall market growth. As such, this Work Project, based on the CEMS MIM business project developed with ERBE, focuses on recommending a “Refined route-to-market Strategy for ERBE in South Korea” in order to enhance growth. This new strategy relies on three key aspects: adopting a multi-distributor approach, enhancing distributors’ motivation and fostering relationships with customers
20
Tran, Chau-lan, and 陳珠蘭. "The impact of new route announcements on the market value of airline." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/12621508340224688963.
Full textAbstract:
碩士國立成功大學
國際企業研究所碩博士班
93
Previous event studies show mixed results about the announcement effect of new product introductions on firms’ market value. Because prior researches focus on either cross industries sample or single manufacturing industries, we thereof hope to clarify that ambiguity by studying this effect in the context of a service industry. This study empirically estimates the impact of new route announcements on the market value of airline companies. Using the sample of U.S. airlines over a 10 year period, we further identify factors that influence the direction and magnitude of the change in market value. To provide more insights, we also examine if those influences vary across different groups of announcements. Our work extends the body of literature about the impact of new product announcements and the literature about new entry effects in airline industry. Moreover, these findings will provide insights to managers and investors in evaluating new route opening decision.
21
Kuo, Yu-Teng, and 郭宇騰. "The Impact of Route-Termination Announcements on the Market Value of Airlines." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/03657092247240597178.
Full textAbstract:
碩士國立成功大學
國際企業研究所碩博士班
93
This research examines the stock market reactions to the airline route-terminating announcements by using event study analysis. The uniqueness of the airline industry makes the route-terminating announcement an important issue to the society. Some previous studies already investigated the market reactions to terminating announcements of product, project or plant operation. The empirical evidence shows that when the investors have complete information about the operation of the announcing company, the termination announcements will be accompanied by positive market reactions. On the contrary, when the investors do not have complete information about the announcing company, the termination announcements will be accompanied by negative market reactions. The sample in this study is composed of 89 announcements made by 18 airlines from 1983 to 2003. Based on the empirical findings, no clear impact of route termination to the stock price can be found. But terminations that are related with firm specific reasons and that terminate multiple routes at the same time will have lower two days cumulative abnormal return. Also, there is a negative relation between the growth opportunity of airline and two days cumulative abnormal return.
22
Chen, Ching-Chang, and 陳慶彰. "The Study on Market Areas, Route and Operational Planning of Suburban Rapid Transit." Thesis, 2000. http://ndltd.ncl.edu.tw/handle/85655016731994074248.
Full textAbstract:
碩士國立交通大學
運輸工程與管理系
88
This study is to be directed towards the cross-commuting problem among the suburbs, and analyzing the feasibility of integrating the suburban rapid transit (SRT) and the radial rapid transit (RRT). Hopefully, it is aim at making a suitable plan about how to combine the SRT and RRT to solve the cross-commuting problem and to promote the effectiveness of the whole transportation system. A continuum approximation technique is proposed to separate the study region into 10,000 arithmetic grids and assign travelers’ optimal access mode and route choices by minimizing their generalized total travel costs. The model analyzes commuter’ mode and route choices at every residential site, that is, how commuters live in different locations of a metropolitan area will travel along surface streets straight to the workplace, travel along surface streets and expressways, travel along surface streets and then ride on the rapid transit. Furthermore, the study considers variations in commuters’ values of time and residential locations to aggregate the passenger’s demand of the SRT. Then, the study formulates the long-term and short-term demand-supply interaction models to derive the optimal route, fare and frequency of the SRT. Generalized total commuters’ saved travel cost, SRT construction costs, SRT operating costs and SRT vehicle acquisition costs, are formulated to construct a long-term demand-supply interaction model with the objective of minimizing total system cost. On the other hand, SRT operating revenue, SRT operating costs and SRT vehicle acquisition costs, are formulated to construct a short-term demand-supply interaction model with the objective of maximizing operator’s operating profits. Finally, an example of Taipei metropolitan corridors for rail rapid transit is used to illustrate application of the model in this study. The results show the market areas of SRT, optimal residential locations suitable for each of different traveling mode and route combinations, equi-travel time contours and equi-travel cost contours. The results can be used as guidelines on determining the optimal operational plans of SRT for operators, the optimal access mode and route decisions for travelers and the optimal route selection for SRT planner.
23
Ludick, Suréne. "A comparison of route-to-market strategies as a means to improve customer service / Suréne Ludick." Thesis, 2011. http://hdl.handle.net/10394/10584.
Full textAbstract:
This study has been commissioned to compare different route-to-market (RTM) strategies and models within Coca-Cola endeavours in South Africa, Mexico and India. The Coca-Cola RTM model has been explained and the implementation outcomes in all three counties examined and illustrated.
The research indicates how important it is to classify customers into segments according to their retail interests. Furthermore, it elucidates the importance of a strong customer base and alliance with the company‟s operational supply chain. It also examines challenges in terms of customer satisfaction and the effect the model has on customer satisfaction.
This study has covered an analysis of the RTM strategies for Coca-Cola South Africa, Mexico and India in detail and used this to provide a foundation for formulating a first-class RTM model. It offers insight into the implementation process in the different markets, highlighting the importance of tailoring the RTM model to specific markets. Comparative studies emphasise the remarkable difference it can make when the process is altered to suite an explicit channel within a market.
The overall conclusion is that an effective RTM model, which has a well-established customer base at its centre, will significantly improve the satisfaction of customers in terms of quality and respect for services rendered.MBA, North-West University, Potchefstroom Campus, 2012
24
Huang, Kuang-Hao, and 黃光浩. "Investigating the market potential of transfer passengers on cross-strait flights:The case of Taipei-Los Angeles route." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/x3g6gy.
Full textAbstract:
碩士國立交通大學
管理學院運輸物流學程
103
Due to the economy of Mainland China grows rapidly in recent years, the demand of air transportation in China has become one of the main markets in the world. After the first cross-strait charter flight executed from Taiwan to Shanghai in January 2003, it has passed more than 12 years, however, due to the political issues between the two sides, mainland Chinese residents are still unable to have a transit flight via Taiwan to the other destinations. Cross-strait flights opening for mainland Chinese transferring via Taiwan has been a main topic of interest to the aviation industry in Taiwan. Once Taiwan Taoyuan International Airport becomes a transit airport option to mainland Chinese travelers, it will be expected to bring a large amount of passengers making stopover flights via Taiwan, which would not only increase the traffic volume but also help Taiwan develop into a regional air transportation hub. This research is to develop an airport-pair demand model and applies it to the air transportation system between major origins of China to Los Angeles of the United Sates. By incorporating the airport pair data of fare, traffic volumes, flight frequencies, block time, distance, minimum connection time and other considerable factors from May 2010 to November 2014, this research is based on aggregate Logit Model to forecast the market share allocations of each transit hubs of mainland Chinese travelers’ choice of routes to Los Angeles. The study also estimates the traffic volume and the market share of mainland Chinese passengers transferring via Taiwan Taoyuan International airport under the assumption of the limitation will be relieved by 2016. The results would provide references to the aviation industry of Taiwan to estimate the market potential of mainland Chinese passengers transiting via Taiwan. For airline companies, the study illustrates the potential markets in China, which would be also helpful for long term fleet planning and expansions. For the airport company, the study brings a point of view to airport operations to response to the changes of future traffic growth, as well as the airport capacity and facility planning, so as to enhance the airport operation efficiency and competitiveness.
25
Wan-LingChiang and 江宛玲. "Competition Analysis among Major Air Carriers in Cross-Strait Airfreight Market: The case of Taipei-Shanghai route." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/e4bc94.
Full text
26
Osborn, David Vincent. "Innovation in distribution models at the base of the pyramid." Diss., 2012. http://hdl.handle.net/2263/26828.
Full textAbstract:
This study investigates how innovation in distribution models at the base of the pyramid overcomes the impact of institutional and infrastructural voids in the base of the pyramid (BOP) markets. The research was based on the qualitative assessment of successful companies currently operating in the healthcare, pharmaceuticals, fast moving consumables, beverages and financial, consulting and telecoms services space in BOP market in Africa and India. The research establishes that successful distribution is not possible without consideration of the needs and values of the lower income consumer in terms of understanding where they live, what they purchase and how they behave. Offerings to this market require the application of frugal engineering principles to address product specification, production cost and cost to access. Companies were then researched and the findings interpolated to create a distribution model that describes how companies’ route to market can take the form of either an active or passive mode of distribution. A case for best practise was then developed to describe the most innovative, successful approaches applied to the unique distribution problems in the BOP.Dissertation (MBA)--University of Pretoria, 2012.
Gordon Institute of Business Science (GIBS)
unrestricted
27
Hwang, Shui-Ren, and 黃旭仁. "Analysis for Taiwan Pharmaceutical Company to Adopt New Strength、New Formulation、New Application Route、New Combination or Global Generic model to Develop New Products in Taiwan Market." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/74369030170975273035.
Full textAbstract:
碩士國立臺灣大學
高階公共管理組
96
The Growth rate of Taiwan pharmaceutical market is limited since the global budget conducted. Products will be developed and launched successfully in Taiwan market before exported to foreign market. Not only new strength、new formulation、new application route and new combination but also first launched global generics are good opportunities for Taiwan pharmaceutical companies which intent to develop the tech. and business. They can build up patent barrier, create product differentiation and prolong product life cycle. Big Pharma also launch these kinds of products when first-in class products are rare to develop successfully. What about the payoff of these new strength、new formulation、new application route、new combination and 1st launched global generics drugs in Taiwan? According to the reference of Taiwan pharmaceutical, we evaluate them by risk-adjusted net present value (rNPV) and NPV calculation. In new strength、new formulation、new application route and new combination products strategy, the product net revenue has to be over NTD710million to achieve developmental value from initial phase 2 and 3. Such kind of candidates is hard to find out in Taiwan single market. If we reduce the marketing cost or patient numbers in clinical trial, it still not to be valuable when net revenue is NTD300million. 1st launched Global generic products are considered as available candidates in single and smaller Taiwan market because global generics only need one phase 3 generally. After rNPV calculation, the project is valuable when revenues will achieve NTD150million. If we reduce the marketing cost or patient numbers in clinical trial, it will be valuable when net revenue is over NTD 105million. Pharmaceutical companies shall be careful to check the value when developing stage prolonged and patients enrollment increased. In competition model analysis, we find out the integration between governments or policy is critical rather than the individual competition strategy. The projects will turned into un-valuable and lose the opportunities of market when governments evaluate the documents in globally highest benchmarking regulation and delay the launching schedules.
28
Cardoso, Edmércio Navaona. "Integração dos jovens guineenses com nível de formação superior no mercado de trabalho." Master's thesis, 2013. http://hdl.handle.net/10071/8360.
Full textAbstract:
O trabalho pretende compreender o percurso, condição de vida e a contrariedade no processo
de integração dos jovens guineenses com nível de formação superior residentes em Portugal
face ao mercado de trabalho em que estão inseridos, no contexto actual da flexibilidade,
precariedade, do desemprego alarmante em que o mundo imerge, precisamente os jovens com
nível de formação superior em busca do primeiro emprego, e como este processo afecta os
seus bem-estar social, influência nas suas condições de vida e os seus comportamentos.The work aims to understand the route, living condition and contrariety in the integration process of young Guineans with higher level of education residents in Portugal compared to the labor market in which they are inserted in the current context of flexibility, job insecurity, unemployment alarming that the world immerses precisely young people with higher education level in search of their first job, and how this process affects their well-being, influence on their living conditions and their behavior.
29
Liao, Patty, and 廖姵青. "The study on the route markets and flight frequencies for air cargo carriers." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/60407058600062165775.
Full textAbstract:
碩士國立交通大學
運輸科技與管理學系
94
With the trend of world trade and free competition, many international industries deliver their goods by air transportation so as to improve their competition after considering shipping distance, time and quality. Taiwan took part in the World Trade Organization in 2001 to increase its competition in the world. Moreover, the structure of industries in Taiwan has been changing from labor intensive to technical intensive while many firms have moved their plants to Mainland China recently. World Air Cargo Forecast 2004/2005 by Boeing shows that the demand of air cargo will be increased up to three times in the future 20 years with an average annual growth rate of 6.2%. Many evidences indicate the importance of air freight. Past studies merely applied the discrete choice model on air carrier choice or directly analyzed the aggregate demand. Little research incorporated the demand-supply interaction into air routes and frequencies programming. This study assumes shippers in specific industry choose air cargo carrier by minimizing the total logistics cost. This study then constructs a demand model to examine how the characters of products, the urgency, shipping fare, inventory cost, shipping time and distance affect international firms’ choices on air carriers. Grey model is used to estimate the air freight demand of each industry. Considering the changes in industrial structure, this study forecasts the air cargo demands on different routes for various firms in different industries. In addition, a supply model is constructed to determinate route frequencies and the unit basic shipping charge for air carriers with demand-supply interaction. A case study is presented to illustrate the application of the proposed model using data available from C.K.S international airport and industrial economics data base in Taiwan. The results show that shippers with the shorter delivery distance put more emphasis on shipping charge. However, they will prefer choosing the air cargo carrier which offers more frequencies when their product value is high. Since the product value of goods transported from Taipei to Anchorage in US is high, therefore, shippers on this route usually emphasize on the inventory cost and choose high-frequency air cargo firms. The predicted demand using the proposed model is shown to be more accurate than those without considering the changes in industrial structure. Moreover, the proposed model is demonstrated to yield more profit than the model that does not consider demand-supply interactions. Consequently, the results of this study not only indicate that the route frequency programming model for air cargo carriers with demand-supply interaction is practicable, but also provide decision-support tools that forecast the air freight demand and profit as well as determine route frequencies and unit basic shipping charge for air cargo carriers.
30
Kao, Jui-yang, and 高瑞陽. "Market Segmentation and Positioning for Container Carriers－A Case Study of Taiwan -North America Routes." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/28697204950268990403.
Full textAbstract:
碩士逢甲大學
運輸科技與管理學系
99
This paper explores market segmentat ion and positioning analysis for container carriers by identifying the appropriate variables establishing market segments,market posi t ioning and key strengths and weaknes ses of service at t r ibutes perceived by direct accounts and NVOCC . Data for the empirical study were collected from container carriers that provide services to North America from Taiwan and consisted of perceived satisfact ion and importance for container carrier service attributes. Factor analysis was initially per formed to categorize service attributes of container carrier into two under lying latent factors including service performance & quality, ocean freight Oriented group , Cluster analys is fur ther divided the direct accounts an d NVOCC(customers） into two distinct market segments . For each segment , cor respondence analys is produced perceptual maps that reveal the relat ive posi t ions of container car r iers and thei r st rengths and weaknesses of services. Based on the results , manager ialimpl icat ions are di scussed.
31
Ho, Chen-Pang, and 何振邦. "The research on the market entry of innovative products:A case study of company R’s US market entry strategy of its innovative wireless router." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/6q7r6t.
Full text
32
Fan, Gwo-Tseng, and 范國禎. "The Study on Traveler Choices and Market Sizes of Multiple Airports for City-Pair Air Routes." Thesis, 1994. http://ndltd.ncl.edu.tw/handle/78096654303033641370.
Full textAbstract:
碩士國立交通大學
土木工程研究所
82
This study analyzes the choice behaviors of travelers and formulates the models of airport market boundaries for competing city-pair services by assuming that travelers choose the airport with the minimum general- ized travel cost; airlines'' objection functions whose arguments are profit- maximizing frequencies and fares are also formulated. The models results show that improving airlines'' operating efficiency in one airport could expand its market size. Increase on average speed or decrease on average cost for airport access modes will make the market area of the larger airport expand toward the smaller one. In addition, when airlines in one airport raise their service levels to increase the load factor ,the market share of the airport could increase.
33
Ferreira, Laura Sofia Neves. "Desperados: creating regular consumers in the portuguese market." Master's thesis, 2016. http://hdl.handle.net/10071/13707.
Full textAbstract:
JEL Codification: Marketing D3; Industry studies: Manufacturing L6The goal of the present project is to study a problem given by the group Sociedade Central de Cerveja S.A. about the brand Desperados. The problem is the low conversion rate from the percentage of people that already tried the beer Desperados versus the percentage of people that consume it regularly. After the problem is described, the data analysis was done, divided in two parts: In the first part, the internal data analysis, about the group Sociedade Central de Cervejas S.A. and the brand Desperados – such as the strategy and position, the consumer and the performance in the market. Still in the first part it is included an external analysis – in terms of macro-environment, by means of PESTE analysis, and in terms of micro-environment, resorting to analysis of the market and of the competitors. For the second part of the data analysis, the first stage was to develop an online questionnaire both for the target and potential target of the brand, 18-30 years old, so as to complement, with primary data, the studies given by the company. With the questionnaire results and the studies given by the company, the data was analysed and the most relevant results for the problem shown as: beer consumption in Portugal; Desperados consumption in Portugal; The Desperados image and consumer. Also and in a qualitative way, two different night-out routes were analysed: for the 18-24 and 25-34 years old. After the analysis, there were drawn the main conclusions and recommendations.
O presente projeto tem como objetivo estudar um problema colocado pelo grupo Sociedade Central de Cerveja S.A. sobre a marca Desperados. O problema colocado é a baixa taxa de conversão de percentagem de consumidores que já experimentaram a cerveja Desperados versus a percentagem de consumidores que a consomem regularmente. Após o problema colocado, procedeu-se à construção e análise de dados. Divido em duas partes: Na primeira parte, a análise de dados internos, sobre o grupo Sociedade Central de Cerveja S.A. e sobre a marca Desperados, como a estratégia e posicionamento, o consumidor da marca e a performance no mercado. Ainda nesta fase foi feita uma análise externa – ao nível do macro-ambiente, através da análise PESTE, e ao nível micro-ambiente, com a análise de mercado e da concorrência. Para a segunda parte da análise de dados, a primeira fase foi desenvolver um questionário online, para o target e target potencial da marca, 18 – 30 anos, de forma a complementar, com dados primários, os estudos fornecidos pela a empresa. Com o questionário respondido e os estudos fornecidos pela empresa, foram analisados os dados e apresentados os resultados mais relevantes para o problema em causa: O consumo de cerveja em Portugal; O consumo de Desperados em Portugal; A imagem e o consumidor de Desperados. Também, e numa vertente mais qualitativa, foram analisados duas night out routes diferentes: Para o target 18-24 anos e 25-34 anos. Após a análise, foram tiradas as principais conclusões e recomendações.
34
"Attracting Neighborhood Services Retail to Underserved Communities in East Baton Rouge Parish: An Examination of Best Recruiting Practices, the New Markets Tax Credit, and Fresh Food Financing for Stirling Properties." Tulane University, 2012.
Find full text