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Journal articles on the topic 'Rural green tourism market'

Author: Grafiati

Published: 30 May 2022

Last updated: 31 July 2025

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1

Svitlana, Sliusar, and Burlakov Alexey. "WAYS OF DEVELOPMENT OF RURAL (GREEN) TOURISM IN UKRAINE." University Economic Bulletin 36/1 (April 17, 2018): 103–13. https://doi.org/10.5281/zenodo.1219867.

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Object of research there are current problems and the prospects of development (green) tourism in Ukraine. Methods which were used in the course of the research. A methodological basis of a research is an integrated approach, system structure analysis and a dialectic method of scientific knowledge. The following methods were applied to implementation of the tasks: statistical, comparing, generalizations, deductions and others. Results of a research. Today rural green tourism, by recognition of experts of the World tourist Organization, is one of sectors of the tourist industry dynamically grow

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YAKYMCHUK, T. V., and I. Y. VOLVACH. "PROSPECTS OF APPLYING INTERNATIONAL TOURISM EXPERIENCE IN KHERSON REGION." Economic innovations 21, no. 2(71) (2019): 162–73. http://dx.doi.org/10.31520/ei.2019.21.2(71).162-173.

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Topicality. The urgency of developing �green� tourism in Kherson region is growing, since, on the one hand, the region has a high tourism and recreation potential, which is still used inefficiently, and on the other hand, the development of tourism is a crucial factor for the sustainable development of the region and the increase of its competitiveness in the world market. Aim and tasks. The aim of the article is to develop theoretical principles and practical and applied proposals that should substantiate the feasibility of green tourism development in Ukraine and its regions, and study the p

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3

Pavliuk, Svitlana. "Prospects of Development of Green Tourism are for a Regional Tourist Market." Modern Economics 26, no. 1 (2021): 121–28. http://dx.doi.org/10.31521/modecon.v26(2021)-18.

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Introduction. The sector of tourism and renovation is one of the trendiest directions of social and economic development of rural areas. It is generally maintained, that green tourism increases the motivation of the rural nontraditional territorial communities in the development of social infrastructure and the creation of new workplaces. For this, tourism could promote the application of new unconventional forms of entrepreneurial activity. It opens new potential possibilities, such as assists the filling of local budgets, effective use of resources, increase a profit of the population, devel

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4

Vlasenko, I. V. "Agroturism in ukraine and its innovative composition." Scientific Messenger of LNU of Veterinary Medicine and Biotechnologies 20, no. 86 (2018): 73–77. http://dx.doi.org/10.15421/nvlvet8614.

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The regional features of forming a marketing complex of rural green tourism in conditions of economic instability are considered. The purpose of the research is to develop theoretical and methodological approaches to the formation of the marketing complex of tourist enterprises of rural green tourism in Vinnytsia region. The theoretical and methodological provisions, scientific and practical recommendations concerning promotion of rural green tourism are substantiated. The state of development of marketing of rural green tourism in conditions of development of a market economy is analyzed. It

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Malinoshevska, Kateryna, and Maryna Korzh. "MARKETING STRATEGIES OF DEVELOPMENT ON THE EXAMPLE OF GREEN TOURISM." Three Seas Economic Journal 1, no. 2 (2020): 25–34. http://dx.doi.org/10.30525/2661-5150/2020-2-5.

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Current economic conditions for the development of business entities are characterized by oversaturation with goods and services, as well as high levels of industrial progress. Tourist services are not an exception and their effectiveness depends primarily on the degree of satisfaction of target customers and the coverage of both individual clients as well as corporate ones by the market. At the same time, advertising has become one of the main elements of a marketing strategy in the tourist services system. But the introduction of innovative advertising measures is now unreasonably ignored by

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Batychenko, S., and L. Melnyk. "Rural green tourism in Ukraine is a strategic component of the development rural areas." Constructive geography and rational use of natural resources, no. 4 (2024): 56–62. http://dx.doi.org/10.17721/2786-4561.2024.4.special-8/19.

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The article discloses theoretical issues related to rural green tourism. The concept of rural green tourism is revealed, as well as its types of purpose and the level of activity of tourists (active-sports, active-educational, passive). The main prerequisites for the development and functioning of rural green tourism within Ukraine are determined. A distinctive feature of rural green tourism has been determined, namely, the tourist's stay in an ecologically clean environment, located in a certain area far from the urbanized environment with the possibility of direct participation in agricultur

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Marmul’, Larysa, and Iryna Romaniuk. "Improving the structure of the labor market of agricultural territories by developing agricultural green tourism enterprises." University Economic Bulletin, no. 38 (July 3, 2018): 70–77. http://dx.doi.org/10.31470/2306-546x-2018-38-70-77.

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The subject of the research is the structure of the labor market of rural areas through the development of enterprises of rural green tourism. The purpose of the work is to identify problems and trends of employment of rural population and to substantiate the organization of alternative types of employment in rural areas through the development of rural green tourism enterprises. Methodological basis of the article became general scientific methods of cognition, generalization, method of comparative analysis, statistical and other methods of research. Results of work The labor market in the co

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Romanіuk, Iryna, Valentin Penkovskyi, and Yaroslav Yatsenko. "Functioning of tourist business enterprises in the context of rural development." University Economic Bulletin, no. 52 (March 18, 2022): 47–53. http://dx.doi.org/10.31470/2306-546x-2022-52-47-53.

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The subject of the research is the peculiarities of the functioning of tourism business enterprises in the context of rural development. The purpose of the article is to analyze the resource potential, conditions of organization and foreign experience of rural green tourism enterprises, assessment of the effectiveness of tourism and agricultural activities in rural areas. The methodological basis of the article is the methods and approaches of economic, institutional and sustainable development theory. In particular, systematic and holistic approaches, methods of analysis and synthesis, struct

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9

Pityulych, Mukhailo I., and Anastasiia Ye Feier. "Rural Tourism: Diversification and Modernisation of Tourist Infrastructure (on the Materials of the Transcarpathian Region)." Scientific Bulletin of Mukachevo State University. Series «Economics» 8, no. 4 (2022): 79–87. http://dx.doi.org/10.52566/msu-econ.8(4).2021.79-87.

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In modern conditions, one of the promising areas of diversification of the rural economy in the Transcarpathian region is the rapid development of rural tourism. This is largely due to the concentration of unique natural and climatic, historical, cultural, and national-ethnic resources in rural areas. The assigning of tourism as one of the important priorities of rural economic development in decentralisation has intensified research to study the main trends in rural local tourism markets, the efficiency of tourism and recreational resources, and the level of tourism infrastructure, the qualit

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STAVSKA, Yulia. "THE GREEN TOURISM AS A DIRECTION OF DEVELOPMENT OF RURAL AREAS." "EСONOMY. FINANСES. MANAGEMENT: Topical issues of science and practical activity", no. 1 (41) (January 2019): 83–95. http://dx.doi.org/10.37128/2411-4413-2019-1-7.

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Ukraine, choosing its strategic course of integration into the European Union, took the time to accelerate the reform of various spheres of socio-political and economic life of the country, in particular, the sphere of tourism services, transforming it into the standards of the European Union. The world-wide experience of progressive management gives tourism the first place among other sectors of the economy in terms of exports of goods and services. In conditions of development of the Ukrainian state, tourism becomes an effective means of forming a market mechanism of management, the receipt

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Malska, Marta, Yurii Zinko, and Pavlo Horishevskyi. "Positioning of the National Rural Green Tourism Brand in the Services Market." Bulletin of Kyiv National University of Culture and Arts. Series in Tourism 3, no. 1 (2020): 8–33. https://doi.org/10.31866/2616-7603.3.1.2020.207489.

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The paper describes the issues of forming the national rural green tourism (RGT) brand as well as areas and ways of its positioning on the services market. The purpose of the study is a comprehensive analysis of the formation and development of the national RGT brand and justification of ways to position it for potential consumers. In methodological terms, the concepts of brand image and attributes (values) of brand equity were used to study the RGT branding. Methodical approaches to the study of the brand and its positioning in the services market were based on the application of systematizat

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12

Sushchenko, Olena. "Investment Component of the Tourist Destinations Development." Central Ukrainian Scientific Bulletin. Economic Sciences, no. 8(41) (2022): 224–34. http://dx.doi.org/10.32515/2663-1636.2022.8(41).224-234.

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The article presents principled approaches to the development of tourist destinations, primarily due to the investment component. The need for the development of rural and green tourism destinations in order to solve the problem of disproportions in the socio-economic development of rural areas and diversification of the rural economy is justified. It is shown that the development of rural and green tourism destinations is closely interrelated with environmental issues, to which attention is focused not only at the state, but also at the global level. Popularization of the development of rural

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13

Paranyak, R. P., O. P. Rudenko, A. M. Marokyshka, and V. V. Petruniv. "Prerequisites and features of rural green tourism development in Lviv region." Scientific Messenger of LNU of Veterinary Medicine and Biotechnologies 22, no. 93 (2020): 79–83. http://dx.doi.org/10.32718/nvlvet-a9314.

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Ukraine is a country that occupies one of the most advantageous locations in Europe. The development of tourism in Ukraine will lead to an increase in tourist interest in Ukraine, to accelerate economic growth, support employment, structural modernization of the economy, filling the budgets of all levels. The strategic goal of tourism in our country is to create a competitive tourism product that can worthily occupy its niche in the world market. In the field of tourism in Ukraine, a new term “rural green tourism” has appeared, the development of which is progressing every year. Lviv region is

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14

Chernysh, Iryna, Viktoriia Makhovka, and Nadiia Bakalo. "Characteristics and Features of Specialized Types of Tourism in Poltava Region." Економіка і регіон/ Economics and region, no. 3(82) (September 5, 2021): 42–48. https://doi.org/10.26906/eir.2021.3(82).2363.

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The purpose of the article is to study the features of specialized tourism. The authors determined that the concept of "specialized tourism" in the scientific literature in Ukraine and around the world has been used for at least three decades. The article analyzes the essence of the concept of specialized tourism as a system of individual segments of tourism, based on the selection of which is the purpose of travel. It is established that specialized tourism offers a specific tourism product, which is focused on meeting the needs of specific market segments or niches and which is an alternativ

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15

MOLNAR, O.S., O.V. VIVCHARSKYY, and A.A. SMAHIN. "Methodical approach to segmentation of consumers of tourist services of rural agrarian tourism." Market Relations Development in Ukraine №12(211)2018 165 (February 3, 2019): 82–86. https://doi.org/10.5281/zenodo.2556223.

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The subject of the study is a methodical approach to segmentation of consumers of tourist services of rural agricultural tourism on a psychographic principle. The purpose of the study is to define and substantiate the methodical approach to segmentation of consumers of tourist services of rural green tourism on a psychographic principle. Research methods. In this work the dialectical method of scientific knowledge, the method of analysis and synthesis, the comparative method, the method of data generalization are used. Results of work. The article identifies four main segments of consumers of

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Isaienko, Volodymyr, Kateryna Babikova, and Kyrylo Nikolaiev. "Environmental certification as instrument of sustainable development providing in agritourism of Ukraine." Turystyka i Rozwój Regionalny, no. 2 (January 14, 2012): 25–33. http://dx.doi.org/10.22630/tirr.2014.2.18.

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In the article the modern scientific approaches to the definition of agricultural tourism is presented. Article deals with meaning and prospects of development of agro-tourism activities as a component of sustainable development of rural areas of Ukraine. The normative concepts of rural and agrotourism, the necessity and actuality of ecological certification of touristic objects and rural farmstead are examined in this article. Thus we have determined that promotion on the market of rural tourism (green) and agro-tourism is impossible without complying with relevant standards, norms and ecolog

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17

STAVSKA, Yuliia. "AN AGROTOURIST COMPLEXES IN THE CONTEXT OF THE GREEN EUROPEAN COURSE: VECTORS OF THE DEVELOPMENT AND PROSPECTS." "EСONOMY. FINANСES. MANAGEMENT: Topical issues of science and practical activity", no. 1(59) (April 28, 2022): 94–106. http://dx.doi.org/10.37128/2411-4413-2022-1-7.

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The article considers the development of agritourism complexes of Ukraine during the last decade and the vectors of their further development. Factors of attractiveness of rural green tourism for urban residents have been identified. The peculiarities of recreation in the countryside have been clarified, namely: attractive time for recreation – summer vacations of tourists; acquaintance with the ethnicity and authenticity of the Ukrainian area; the compliance of the quality of services provided by agritourism farmsteads with the expectations of tourists. The motives for the creation of rural e

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18

Marchenko, Oksana, and Anatoly Postol. "Formation of hotel and restaurant services for rural green tourism enterprises." University Economic Bulletin, no. 55 (December 29, 2022): 59–64. http://dx.doi.org/10.31470/2306-546x-2022-55-59-64.

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The subject of the research is the theoretical and practical aspects of the development of hotel and restaurant services of enterprises of rural green tourism. The purpose of the article is to substantiate the prospects for the development of hotel and restaurant services of rural green tourism enterprises, to determine their features and use in administration and management. The methodological basis of the article was both general scientific and special methods of scientific knowledge. The article used scientific research methods: historical, system-structural analysis and synthesis, monograp

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19

Skorokhod, Iryna, and Nataliia Pavlikha. "Rural green tourism standardization and certification system building within the European integration context." Economies' Horizons, no. 3(14) (November 23, 2021): 55–63. http://dx.doi.org/10.31499/2616-5236.3(14).2020.234984.

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The purpose of the research is to determine the organizational, legislative and regulatory framework for the standardization and certification of the rural green tourism as an unconventional business pattern and a type of environmental services. Methods. In the process of research, systematic and integrated approaches were used, which provided a comprehensive study of the problem and the achievement of scientific results. Methodological basis of the research are general theoretical methods of scientific knowledge, in particular dialectic method, system analysis, fundamental positions of genera

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20

Antonov, Oleksandr. "The organizational and economic mechanism of development of small enterprises of rural green tourism on the principles of competitiveness." University Economic Bulletin, no. 47 (December 17, 2020): 7–12. http://dx.doi.org/10.31470/2306-546x-2020-47-7-12.

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The subject of the research is the theoretical, methodological and practical aspects of the formation and use of the organizational and economic mechanism of the socio-economic development of small enterprises in rural green tourism based on competitiveness. The purpose of the work is to form the structure and components and use the organizational and economic mechanism for the development of rural green tourism enterprises, taking into account the factors of competitiveness, competitive advantages, competition. The methodological basis of the article is both general scientific and special met

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21

Shevchenko, Hanna, and Mykola Petrushenko. "Rural Tourism within the Sustainable Development Goals: the Case of Ukraine." SHS Web of Conferences 95 (2021): 01004. http://dx.doi.org/10.1051/shsconf/20219501004.

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Research background: rural tourism is an economic and environmental activity that fits harmoniously into the concept of sustainable and inclusive development. In Ukraine, it is called rural green tourism, but in practice not all aspects of it can meet the Sustainable Development Goals 2030. Purpose of the article: to analyze the relationship between the structures of the rural tourism goals and the SDGs, to demonstrate the evolution, possibilities of the development on the example of Ukraine’s rural tourism, especially in the framework of the European Green Deal. Methods: factor analysis – whe

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22

CHOBAL, L.Yu., and K.Yu. SIMEKH. "Key factors of influencing of the external and internal environment for the activities of rural green tourism enterprises." Market Relations Development in Ukraine10 (209) 2018 140 (January 10, 2019): 54–58. https://doi.org/10.5281/zenodo.2537275.

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The subject of the study is to determine the key factors of the impact of external and internal environment on the activities of rural green tourism enterprises. інThe purpose of the study is to identify the factors of the impact of the external and internal environment by identifying the strengths and weaknesses of the activities of rural green tourism enterprises. Research methods. In this work the dialectical method of scientific knowledge, the method of analysis and synthesis, the comparative method, the method of data generalization are used. Results of work. The article outlines the main

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Romanіuk, Iryna, Svitlana Kucherenko, and Liudmyla Levaieva. "Functioning of tourist business enterprises in the context of rural development." University Economic Bulletin, no. 53 (June 25, 2022): 82–88. http://dx.doi.org/10.31470/2306-546x-2022-53-82-88.

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The subject of the study is the theoretical and practical aspects of the formation and use of branding and rebranding technologies for products and services for the competitive development of enterprises. Since they are closely related to the features of production, demand and corresponding markets, their study was carried out on the example of enterprises in the field of rural green tourism as the least researched on the one hand and the most promising for the economy of rural areas on the other. The purpose of the article is to substantiate the branding and rebranding of goods and services o

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Haponenko, Hanna, Olena Yevtushenko, Irina Shamara, and Anastasiia Vasylenko. "Creation of agro-tourism cluster as the basis of innovative renewal of Kharkiv oblast in the post-war period." Journal of Economics and International Relations, no. 16 (December 30, 2022): 52–63. http://dx.doi.org/10.26565/2310-9513-2022-16-06.

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The article is devoted to the study of the possibilities of implementing the cluster concept of the development of the tourism industry in the Kharkiv region. The project of the agro-tourism cluster "Slobozhanska kazka" is proposed. The idea of the cluster is to create a chain of various services, where overnight accommodation is organized in one place, quality food in another, and a master class is held. The strength of the cluster is that it creates a collective agritourism product, increases the capacity of the local tourism market and expands the flow of tourists. The subject of the resear

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Butko, Mykola. "State support for the development of rural green tourism at the regional level." University Economic Bulletin, no. 47 (December 17, 2020): 13–17. http://dx.doi.org/10.31470/2306-546x-2020-47-13-17.

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The subject of research is the theoretical and practical principles of organization and development of rural green tourism enterprises, its regulation and support as a form of entrepreneurial activity in rural areas. The purpose of the work is to develop theoretical principles and practical proposals for the implementation of state support for rural green tourism enterprises and its improvement. The methodological basis of the article were the main theoretical and methodological provisions of economics, regulations of Ukraine, the works of leading foreign and domestic scientists. Results of wo

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Vuković, Dijana. "The importance of preserving destination space and local identity in the context of sustainable development in tourism." Croatian Regional Development Journal 3, no. 2 (2022): 99–115. http://dx.doi.org/10.2478/crdj-2022-0011.

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Abstract A sustainable tourist destination and its content are becoming targets of growing tourism of specific interests. Visits to art or sports events are increasingly part of shorter vacations during weekends or holidays. At the same time, on the global tourist market, the interest of tourism consumers in tangible and intangible cultural heritage is growing, as well as the interest in rural tourism in a peaceful rural environment with traditional values. Interest in ancient culture is the focus of interest of modern consumers, as well as cycling, hunting, green - eco tourism, cruise travel,

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Bialkovska, Oksana, and Oleh Chaikovskyi. "Research on the improvement of rural resorts in Ukraine." Turystyka i Rozwój Regionalny, no. 18 (December 20, 2022): 15–22. http://dx.doi.org/10.22630/tirr.2022.18.14.

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The development of resort services is an integral part of the complex socio-economic development of the rural territories in Ukraine. The country has huge potential for developing different kinds of resorts. To attract consumers of tourist services to rural holiday homes and estates and to improve the quality of rural green tourism (rural hospitality) services in the post-COVID period, taking into account sanitary and hygienic requirements is desirable, by using the recommendations of the “Safe travel” protocol and from EU project “Supporting the development of the system of geographical indic

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Dolynska, Olesia. "ON THE ISSUE OF CREATING TOURIST CLUSTERS IN KHMELNYTSKYI REGION." SCIENTIFIC ISSUES OF TERNOPIL VOLODYMYR HNATIUK NATIONAL PEDAGOGICAL UNIVERSITY. SERIES: GEOGRAPHY 50, no. 1 (2021): 126–33. http://dx.doi.org/10.25128/2519-4577.21.1.15.

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Important issues in the development of regional tourism are the provision of tourist services, formation of the market of services and infrastructure improvement. The creation of clusters in the tourism sector remains relevant. From the standpoint of geographical science, the formation of tourist clusters is quite studied. The tourist potential of Khmelnytskyi region first of all includes the objects of nature reserve and historical-cultural funds available in the regional territory, which have not been involved in tourist activity yet. They are the basis for the formation of new tourist attra

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UZHVA, Alla. "SOCIO-ECONOMIC ASPECTS OF INCREASE IN EMPLOYMENT OF POPULATION IN RURAL TERRITORY OF THE REGION." Ukrainian Journal of Applied Economics and Technology 7, no. 1 (2022): 188–93. http://dx.doi.org/10.36887/2415-8453-2022-1-23.

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The article highlights the current problems of employment in the rural areas of the region, reveals the need to increase it, and outlines aspects of a socio-economic nature. It was established that the current socio-economic state of rural areas, as well as the agrarian sector of the economy, is in a critical phase, which entails the destabilization of the entire economy. At the same time, the main problem is clearly outlined - there is a large labor potential in the Ukrainian countryside, which is not engaged in productive work. The agrarian sector, which is dominant in rural areas today, is

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Zinchuk, T. O., and T. V. Usiuk. "Green Tourism in the Context of Sustainable Development and the Challenges Posed by the Global Economic Crisis." Problems of Economy 3, no. 45 (2020): 11–17. http://dx.doi.org/10.32983/2222-0712-2020-3-11-17.

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The articles aims to substantiate the socio-economic, environmental, historical and cultural role played by green tourism and its contribution to the implementation of Sustainable Development Goals based on current innovative trends and capabilities of tourism in the face of challenges posed by the ongoing crisis in global economy caused by the latest pandemic. The objectives of the research were to detail the theoretical, methodological and applied approaches to the development of green tourism, which is a market sector providing travel services. The definition of green tourism has been made

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Malska, Marta, Yurii Zinko, and Pavlo Horishevskyi. "Positioning of the National Rural Green Tourism Brand in the Services Market." Bulletin of Kyiv National University of Culture and Arts. Series in Tourism 3, no. 1 (2020): 8–33. http://dx.doi.org/10.31866/2616-7603.3.1.2020.207489.

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Dovgal, O. "Formation and development of the tourist and recreation potential of the rural territories of the Mykolaiv region." Actual problems of innovative economy, no. 2 (2019): 60–68. http://dx.doi.org/10.36887/2524-0455-2019-2-10.

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Introduction. The research of the nature and types of assessment of the current state of tourism and recreational potential of rural territories in regional activity is devoted to many works of both domestic and foreign scientists. How-ever, the issues of formation and development of tourism and recreational potential of rural territories and its structural components, taking into account the peculiarities of the region, remain insufficiently covered in scientific circles. The development of excursion services in the rural territories of the region is hampered by the weak development of market

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Kiptenko, V. K. "European Vectors of Rural Tourism." Constructive geography and rational use of natural resources, no. 4 (2024): 139–45. http://dx.doi.org/10.17721/2786-4561.2024.4.special-21/19.

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Ukrainian tourism, particularly rural, faces various challenges related to the ongoing war, consequences of aggression against the country, and simultaneous developments of approximation of the country's policy course to the vectors of the European Union. Tourism is primarily the competence of the EU member states. However, to meet the competition, Ukraine -on the way to European integration - should prioritize digital and green transformation in unity with the guidelines for the resilience and sustainability of destinations. Among policy vectors, there is a need to improve legal mechanisms (a

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MALIK, ANJALI. "Rural Marketing in India." Turkish Journal of Computer and Mathematics Education 09, no. 01 (2018): 509–18. http://dx.doi.org/10.36893/tercomat.2018.v09i01.509-518.

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Rural markets have gained importance in the past few years because of the large rise in the purchasing capacity of rural populations brought about by the economy as a whole. In India, the urban and rural markets differ significantly. When compared to urban consumers, rural consumers vary because of family history, wealth, education, as well as other sociodemographic characteristics. The green movement has increased the amount of manufactured and raw products consumed in rural areas. As a result, the market presents potential in the form of a sizable untapped market, rising expendable cash, ris

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Holovnia, Olena M., and Vitalii P. Potapov. "Integration Processes in the Sphere of Rural Green Tourism as a Factor in Activating the Development of Rural Areas." PROBLEMS OF ECONOMY 2, no. 56 (2023): 31–40. http://dx.doi.org/10.32983/2222-0712-2023-2-31-40.

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The article analyzes rational approaches to the need to develop rural green tourism, the importance of which is actualized in the conditions of Russia's military aggression against Ukraine. The author believes that the key component in the development of the country's agrarian sphere is the comprehensive development of rural areas aimed at stable development of agricultural production, improvement of working and living conditions, and preservation of the natural environment of the population. The revival and further economic and social development of rural areas of Ukraine now is directly link

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Dobrianska, Natalia, Ganna Sarkisian, Iryna Krupitsa, and Sabina Nikiforova. "Ways to increase ecotourism services in the international tourism market." Ukrainian Journal of Applied Economics and Technology 8, no. 4 (2023): 215–20. http://dx.doi.org/10.36887/2415-8453-2023-4-35.

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The experience of foreign countries and international organizations regarding the development of ecological tourism was analyzed, and the activities of progressive, scientifically based global practices were investigated. The main problems that prevent the implementation of international experience in the Ukrainian space have been identified, namely: lack of state support for the development of rural, ecological (green), agrarian tourism; low level of information support; imperfection of the legislative and regulatory framework; limited amount of investment resources; insufficiently practical

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Dias, Álvaro, Marta Santos, and Leandro Pereira. "Green marketing strategies and customer satisfaction in rural accommodations: A configurational approach." Journal of Tourism, Heritage & Services Marketing 10, no. 2 (2024): 69–78. https://doi.org/10.5281/zenodo.14525119.

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<strong><em>Purpose</em></strong><em>:</em><em> Rural tourism has become more popular in the tourism industry, as it offers unique and personalized experiences. During the COVID pandemic, many rural accommodations (RA) had more bookings. This shows the importance of finding out the factors that make good RA experiences.  </em> <strong><em>Methods</em></strong><em>:</em><em> Customer ratings are one way to measure customer satisfaction. However, there is not much research on the factors that affect ratings. As such, this study aims to analyze the factors that lead to high and low customer

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Nipo, Debbra Toria, Jennifer Kim Lian Chan, and Fiffy Hanisdah Saikim. "EXPLORING THE POTENTIAL OF HERBAL TOURISM IN SABAH: A CASE OF DAI-C-RECREATION CENTRE, KIULU." BIMP-EAGA Journal for Sustainable Tourism Development 10, no. 1 (2021): 1–10. http://dx.doi.org/10.51200/bimpeagajtsd.v10i1.3387.

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The research explores the potential of herbal tourism as an emerging niche tourism in the rural area of Sabah. It describes the various recreational activities offered by Dai-C Recreation Centre and discusses the issues and challenges faced in developing and promoting herbal tourism in rural sites. Two fieldwork and interviews were conducted at the study site from December 2020 to March 2021. The preliminary findings showed that the availability of vast local herbs, the aesthetic landscape, the dense green forest environment and the pristine atmosphere of the Dai-C Recreation Centre are the ke

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Hazuda, L., I. Kateryna, and V. Nadiya. "INTEGRATIVE APPROACHES AS A PREREQUISITE FOR THE DEVELOPMENT OF AGRO-TOURISM WITHIN RURAL AREAS." PROBLEMS OF AGROINDUSTRIAL COMPLEX OF KARPATY 1-2, no. 1 (2023): 18–22. http://dx.doi.org/10.47279/economy_2023-01-16.

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The article examines the peculiarities of the process of combining the interests of agricultural management and the development of the tourism sector. It has been emphasized that agrotourism, as a type of rural tourism, focuses on the territories of rural areas, has a recreational and leisure character, and can successfully function on the basis of a separate farm, agrocluster formation, country estate, guest house, etc. It has been noted that the field of agrotourism is a specific type of tourism, which combines both eco-, green and other types of tourism within the boundaries of rural areas.

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Hasan, Eid-Ul. "Nature-Based Tourism and Revitalization of Rural Communities in Japan: An Ethnographic Case Study of Oyama Town." Journal of Social Science Studies 4, no. 1 (2016): 140. http://dx.doi.org/10.5296/jsss.v4i1.10189.

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This paper explores the community revitalization efforts through nature-based tourism in rural Japan. The high economic growth in the late 1980s brought a new trend of nostalgia for the countryside and a desire for rural space in domestic tourism, which went together with the demographic transition in rural Japan. Since the 1990s, many rural communities in Japan have turned towards the nature-based tourism as a ‘potential savior’ from the effects of long-term depopulation, aging, urban migration, and decreasing agricultural profitability. This paper is based on ethnographic field research in O

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Sari, Ni Putu Ratna, and Anak Agung Putri Sri. "The Natural Tourism Development Model and Its Contribution to Local Community Economy at Peliatan Village, Ubud Bali." Journal of A Sustainable Global South 3, no. 1 (2019): 13. http://dx.doi.org/10.24843/jsgs.2019.v03.i01.p03.

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The research is located at Peliatan Village Ubud Bali. The purpose of this research is 1) to identify the potential of natural tourism at Peliatan Village Ubud, 2) to examine contribution of the development of natural tourism to the local community's economy at Peliatan Village Ubud, 3) to formulate the natural tourism development model at Peliatan Village Ubud. The results showed that the potentials of natual tourism at Peliatan Village are a natural panorama, river, springs, rice fields, flora and fauna. Natural tourism activities that can be developed are tracking, cycling, rural tour

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Grubor, Milicevic, and Djokic. "Social-Psychological Determinants of Serbian Tourists’ Choice of Green Rural Hotels." Sustainability 11, no. 23 (2019): 6691. http://dx.doi.org/10.3390/su11236691.

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The significance of green rural tourism for sustainable development is widely recognized. In addition, a number of researches attempt to explain the green choice among tourists. Hereby, different theoretical approaches are used. The dynamic approach to the Theory of Planned Behavior (TPB) is implemented in this study. The approach considers that the influence of different elements of TPB (attitudes, subjective norms, perceived behavioral control) on intention to visit green rural hotels is tested in the context of different phases in behavior change of the respondents (pre-decision, pre-action

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Chernomorets, A. B., A. V. Shevchenko, and D. A. Ipatova. "THE ROLE OF THE "GREEN" TAXONOMY IN PROJECTS’ EVALUATION FOR RURAL TOURISM DEVELOPMENT IN RUSSIAN REGIONS." ECONOMIC VECTOR 4, no. 35 (2023): 85–90. http://dx.doi.org/10.36807/2411-7269-2023-4-35-85-90.

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In 2022, rural tourism was recognized in the Russian Federation as one of the priority areas of state policy in the field of agricultural development and regulation of markets for agricultural products. The purpose of this article is to determine the impact of projects for the development of rural tourism on the state of territories and to develop recommendations for the use of “green” taxonomy for selecting and financing such projects that will help improve the sustainability of Russian regions. The authors propose a set of ESG indicators that can be taken into account by rating agencies when

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Grabovskyi, R. S., O. O. Dadak, L. M. Magas, and R. P. Dudyak. "Production of environmentally clean production and development of green tourism in Ukraine." Scientific Messenger of LNU of Veterinary Medicine and Biotechnologies 20, no. 91 (2018): 19–22. http://dx.doi.org/10.32718/nvlvet9104.

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The article analyzes the possibilities of business diversification by manufacturers of environmentally friendly products in the direction of providing recreational services. The main obstacle to the successful management of organic farms is the ineffectiveness of the market infrastructure of the product under investigation, low solvency of consumers, as well as the consequence of insignificant demand, insignificant integration into the market of the European Union and other external markets. One of the ways to improve the current situation, the impetus for development, may be the expansion of

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Mosiiuk, S., I. Mosiiuk, and V. Mosiiuk. "Tourism as a part of the national economy of Ukraine." Bioeconomics and Agrarian Business 11, no. 2 (2020): 66–71. http://dx.doi.org/10.31548/bioeconomy2020.02.066.

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Problems of increasing of the efficiency of tourist activity enterprises, assessment of tourism resources potential in Ukraine and development international tourist activity is relevant today. The article analyzes and substantiates the development of the tourism business in Ukraine as a priority component of the national economy, is illuminated by the real and potential resource potential for recreational and tourism development spheres in Ukraine, detailed measures for the country's entry into the world tourist market. The tourism industry in Ukraine is gaining momentum. The tourism business

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Buchko, Zhanna. "Ukrainian-belarusian cooperation in the sphere of cross-border tourism." Науковий вісник Чернівецького університету : збірник наукових праць, no. 826 (November 27, 2020): 76–81. http://dx.doi.org/10.31861/geo.2020.826.76-81.

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The work deals with specificities of Ukrainian/Belarusian cross-border cooperation. The article reveals the main theoretical and methodological approaches to the study of cross-border tourism between Ukraine and Belarus. To begin with, legislative and regulatory frameworks that permitted functioning of Ukraine and Belarus within the Euro-Region Bug have been described, and key literature sources related to topicality and efficiency of cross-border tourism development were analyzed. The goal of this paper is an exposure of tendencies at the market of Ukrainian- Belarusian transboundary tourism

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Stacchini, Annalisa, Andrea Guizzardi, and Michele Costa. "The Value of Sustainable Tourism Destinations in the Eyes of Visitors." Highlights of Sustainability 1, no. 3 (2022): 202–23. http://dx.doi.org/10.54175/hsustain1030015.

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The first objective of this study is to analyze visitors’ perceived value of four Italian small areas, that have been granted the European Regional Development Fund’s financing for developing sustainable tourism. The second objective of this work is to investigate the influences of socio-demographic and trip-related characteristics on the tourists’ assessments of the main aspects of such destinations, for detecting variables useful for market segmentation and for designing better-targeted marketing actions. These areas host protected natural reserves, historical heritage, rural or mountain tra

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Hailuddin, Suryatni Mukmin, and M.Irwan. "Rural Economic Development Strategy through Village Tourism Development with the Exploitation of Local Potential (Empirical Study in Kebon Ayu Village, West Lombok)." Journal of Economics, Finance And Management Studies 07, no. 10 (2024): 6337–48. https://doi.org/10.5281/zenodo.13968743.

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This study aims to examine and analyze the appropriate strategies developed by stakeholders in building and developing rural tourism areas, especially Kebon Ayu Village as one of the mainstay tourist villages in West Lombok. The development of rural areas is important to create community welfare as well as to play the role of residents to take responsibility for maintaining the preservation of the surrounding natural environment. The research approach used is a qualitative descriptive approach based on field observation with the support of secondary data. The collected data is then analyzed us

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Bencivenga, Angelo, Marcella De Filippo, Livio Chiarullo, and Delio Colangelo. "A sustainable strategy of redistribution of the tourist flows in Basilicata region, in south Italy. Coastal tourism as a development factor for the natural parks." International Journal of Professional Business Review 2, no. 2 (2017): 96. http://dx.doi.org/10.26668/businessreview/2017.v2i2.28.

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Basilicata region, in south Italy, is delimited by the Ionian and the Tyrrhenian seas and includes territories morphologically different with four protected areas, two regional and two national. This lack of homogeneity of the territory reflects on the tourism dynamics of the region. Coastal territories are more profitable in terms of flows, while in the inland territories, except Matera, the weight of tourism is still too low. In the protected areas, except the Regional Park of Murgia Materana, flows are marginal and tourism cannot activate a significant local development process. Given this

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Nikitenko, Vitalina. "THE CONCEPT OF IMPROVEMENT OF COMMUNICATION TRENDS IN THE DEVELOPMENT OF TOURISM IN CONDITIONS OF DIGITAL TRANSFORMATION OF SOCIETY." Laisvalaikio tyrimai 1, no. 11 (2018): 1–10. http://dx.doi.org/10.33607/elt.v1i11.200.

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Relevance of the study of the concept of improving communication trends in the development of tourism in the context of the digital transformation of society is in the fact that the problem of trends is a completely new and a unique one, which is gaining increasing importance in the conditions of the fourth industrial revolution. In modern conditions, methods, methodology and mechanisms of communication trends in tourism development, information technologies in tourist companies and organizations, application of digital transformation of business tourism and transformation of business models o

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