Relevant bibliographies by topics / Rural Marketing

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Rural Marketing'

Author: Grafiati
Published: 3 June 2025
Last updated: 31 July 2025

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Journal articles on the topic "Rural Marketing"

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K., Sundararajan. "Rural Marketing "Rural Marketing is Real Marketing"." Shanlax International Journal of Commerce 7, S1 (2019): 173–78. https://doi.org/10.5281/zenodo.3451681.

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Definition and domain-related issues of ‘rural marketing’ need further explanation and revision. Often, rural marketing is equated with shopping by multinationals in rural India. The existing literature in rural marketing has uncritically used the concepts, theories, models, and frameworks of the mainstream marketing discipline. So far, farm marketing has failed to create its proprietary concepts, theories, frameworks, and distinct vocabulary. As a result, agricultural marketing cannot claim the status of a separate subdiscipline within the wider marketing discipline. I provide a r
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Ahmed, N. Md Faiyaz. "Rural Marketing Mix." International Journal of Trend in Scientific Research and Development Volume-1, Issue-5 (2017): 384–87. http://dx.doi.org/10.31142/ijtsrd2305.

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Modi, Pratik. "Rural Marketing." International Journal of Rural Management 5, no. 1 (2009): 91–104. http://dx.doi.org/10.1177/097300520900500105.

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Barad, Dr Manisha. "Rural Marketing N India." Indian Journal of Applied Research 2, no. 1 (2011): 8–9. http://dx.doi.org/10.15373/2249555x/oct2012/4.

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N., Md Faiyaz Ahmed. "Rural Marketing Mix." International Journal of Trend in Scientific Research and Development 1, no. 5 (2017): 384–87. https://doi.org/10.31142/ijtsrd2305.

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The buzzword today in the Marketing Industry is "Rural Marketing" reportedly three times that of the European Market, the Indian rural market is a huge untapped resources Almost half of the national income is generated here. Rural market offers new and greatest opportunities to manufacturer. MNC's and Indian companies alike are now plugging into these huge markets. India is a country where the majority population, almost 70 lives in villages, there are 627000 villages in the country spread across its length and breadth. There are 25 official languages and some four hundred dialec
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Prakash, DR N. R. Mohan, and M. Kethan. "Going Rural – A Glimpse of Rural Marketing Mix." International Journal of Trend in Scientific Research and Development Volume-2, Issue-2 (2018): 689–92. http://dx.doi.org/10.31142/ijtsrd9485.

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Jesudian, Gnanaraj. "Marketing rural hospitals." CHRISMED Journal of Health and Research 1, no. 2 (2014): 123. http://dx.doi.org/10.4103/2348-3334.134282.

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Jha, Mithileshwar. "Holistic Rural Marketing." International Journal of Rural Management 8, no. 1-2 (2012): 121–32. http://dx.doi.org/10.1177/0973005212462116.

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Modi, Pratik. "Rural Marketing: Marketing to the Rural, Poor or Disadvantaged Consumers." International Journal of Rural Management 8, no. 1-2 (2012): 3–5. http://dx.doi.org/10.1177/0973005212462115.

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Dr. R. D. Mehta, Dr R. D. Mehta. "Indian Economy and Rural Marketing." International Journal of Scientific Research 2, no. 3 (2012): 250–52. http://dx.doi.org/10.15373/22778179/mar2013/78.

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Dissertations / Theses on the topic "Rural Marketing"

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Pato, Maria Lúcia de Jesus. "Dinâmicas do turismo rural: impactos em termos de desenvolvimento rural." Doctoral thesis, Universidade de Aveiro, 2012. http://hdl.handle.net/10773/9201.

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Doutoramento em Turismo<br>Esta tese incide sobre as dinâmicas do turismo rural e as respetivas implicações em termos de desenvolvimento rural. Para tal recorreu-se à mobilização de um conjunto de conhecimentos, nomeadamente da área do turismo no espaço rural, do desenvolvimento rural e do marketing dos destinos rurais. Após uma revisão teórica minuciosa acerca de cada uma das temáticas anteriores, passámos à definição das hipóteses de investigação e do modelo de análise. As hipóteses de investigação permitiram-nos, efetivamente, testar algumas relações que considerámos, desde logo, rel
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Pacora, Rocío, Nathalie Alcalde, Sandro Jaimes, and Carlos Izquierdo. "Plan estratégico de marketing del turismo rural comunitario peruano." Master's thesis, Pontificia Universidad Católica del Perú, 2016. http://tesis.pucp.edu.pe/repositorio/handle/123456789/7984.

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xi, 164 h. : il. ; 30 cm.<br>El Turismo Rural Comunitario (TRC) va evolucionando positivamente a nivel mundial (OMT, 2015). Sin embargo, el Perú aún no da una respuesta firme a esta demanda latente. El problema principal es que la concepción del producto está en función a la oferta y no en función a la demanda. El plan propuesto sugiere que el Perú deberá responder con una imagen renovada y una comunicación coherente en función al público objetivo. Él mismo permitirá la diferenciación mediante el desarrollo de una propuesta de valor enfocada a las expectativas y deseos del nuevo cliente:
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Damiano, Luís Miguel Caixeirinho. "Marketing no turismo rural: caso: região do Baixo Alentejo." Master's thesis, Universidade de Évora, 2014. http://hdl.handle.net/10174/14190.

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O presente trabalho analisa o turismo em espaço rural na região do Baixo Alentejo, focalizando o estudo da oferta de alojamento, assim como os meios de distribuição e de comunicação das unidades de alojamento e nas parcerias existentes. A primeira parte do estudo consiste numa abordagem teórica, apoiada por uma revisão bibliográfica, sobre turismo em áreas rurais e o seu potencial enquanto fator de desenvolvimento. No estudo aborda-se também a especificidade do marketing de produtos turísticos, dando especial ênfase aos meios de distribuição e de comunicação, salientando a importância das nova
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Brasil, Natália Salvate. "Marketing para o turismo rural : um novo olhar sobre a oferta e a demanda no roteiro Caminhos de Pedra, em Bento Gonçalves - RS." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2014. http://hdl.handle.net/10183/109249.

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O planejamento do marketing tem se destacado como importante ferramenta no desenvolvimento do turismo, uma vez que permite a definição de um produto turístico e de estratégias para atingir um público desejado. Contudo, ressalta-se o desafio dos gestores na aplicação de conceitos e ferramentas do marketing para um destino de turismo rural, devido às suas especificidades, como a predominância de pequenos empreendimentos e a escassez de recursos financeiros, técnicos e humanos; e às fragilidades encontradas neste ambiente. Portanto, novas abordagens do marketing destacam-se na literatura por inco
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Ferreira, Ana Jorge Amaro. "Apple design hotel: proposta e desenvolvimento de plano de marketing." Master's thesis, Universidade de Aveiro, 2013. http://hdl.handle.net/10773/12794.

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Mestrado em Gestão e Planeamento em Turismo<br>Este relatório propõe-se a traçar um plano de marketing para a criação de um hotel rural, na vila de Armamar. Um conceito que pretende combinar inovação com a ruralidade, agregando as tradições da região. Assim, este relatório tem o propósito de ser um documento de apoio ao lançamento desta nova unidade, delineando diretrizes a seguir e as estratégias que devem ser utilizadas para alcançar o sucesso.<br>This paper proposes to outline a marketing plan for the creation of a rural hotel in the village of Armamar. This is a hotel that aims to combine
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Khun, Juliano Aparecido. "As influências das capacidades especializadas de marketing no desempenho de inovação em empresas do setor de turismo rural." reponame:Repositório Institucional da UFPR, 2015. http://hdl.handle.net/1884/42942.

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Orientador : Profª. Drª. Simone Didonet<br>Dissertação (mestrado) - Universidade Federal do Paraná, Setor de Ciências Sociais Aplicadas, Programa de Pós-Graduação em Administração. Defesa: Curitiba, 24/02/2016<br>Inclui referências : f.130-139<br>Resumo: Esta pesquisa versa sobre a influência das capacidades especializadas de marketing (CEM) sobre o desempenho de inovação, tendo como objetivo principal a análise dos impactos de cada CEM no desempenho. A pesquisa foi desenvolvida junto à micro e pequenas empresas do setor de turismo rural, localizadas na Região Metropolitana de Curitiba-PR. Aná
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Lin, Eric. "Marketing Practices of Chinese Township Enterprises : MBA-thesis in marketing." Thesis, Gävle : University of Gävle. Department of Business Administration and Economics, 2008. http://www.diva-portal.org/smash/get/diva2:126476/FULLTEXT01.

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BELLO, RUIZ IMMER 326801, Ruiz Immer Bello, Ayala Enrique Espinosa, and RUIZ IMMER BELLO. "El marketing rural como proceso de intervenciónen los sistemas agroalimentarios localizados (SIAL)." Tesis de maestría, Universidad Autónoma del Estado de México, 2016. http://hdl.handle.net/20.500.11799/65029.

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El proceso de globalización y la apertura de los mercados afectan a los Sistemas Agroalimentarios Localizados (SIAL) a pesar de que sean locales, condicionando el desarrollo regional a su capacidad de posicionarse en un contexto de mercados globalizados. Al respecto, la Agroindustria Rural (AIR) como elemento dinamizador del sistema, debe adaptarse y superar sus propias debilidades para aprovechar las oportunidades que ofrece el mercado global y convertirse en un verdadero mecanismo de integración de las zonas rurales en las dinámicas de desarrollo y de lucha contra la pobreza. Para lograrlo,
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Andersson, Nathalie. "The Orange Wave : How the practice of place marketing is utilized by the rural municipality of Hagfors in order to attract new inhabitants from the Netherlands." Thesis, Karlstads universitet, Fakulteten för humaniora och samhällsvetenskap (from 2013), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-27970.

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They leave everything behind in the Netherlands;friends, family, jobs and careers in order to start a new life in what theycall the land of opportunities, namely Sweden. Here, in the county ofVärmland in a little, rural town named Hagfors they see a chance to a brighterfuture and the possibility of accomplishing a better quality of life. They wantto buy houses, start companies and explore a new way of life in this land ofpromises. While people are migrating from the Netherlands, inhabitants ofHagfors are moving out to big, urban cities that can offer more possibilities.This is the reality for
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Edmond, Helen. "Marketing, innovation and business relations in Scotland's rural hotel industry a regional development perspective /." Thesis, Available from the University of Aberdeen Library and Historic Collections Digital Resources, 2009. http://digitool.abdn.ac.uk:80/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&pid=25502.

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Books on the topic "Rural Marketing"

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Kashyap, Pradeep. Rural marketing. 2nd ed. Pearson Education, 2012.

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Hetherington, Arlene. Rural tourism marketing. Dept. of Commerce, State of California, 1987.

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Rajagopal. Understanding rural marketing. Daya Pub. House, 1991.

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Rajagopal. Indian rural marketing. Rawat Publications, 1993.

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Shamim, Ahmad. Rural marketing in India. Ashish Pub. House, 1991.

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Limited, Mintel International Group, ed. Marketing to rural areas. Mintel International Group Limited, 2001.

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Jean-Baptiste, Lanazpèze, Commission of the European Communities. Directorate-General for Agriculture., and AEIDL LEADER Coordinating Unit, eds. Marketing quality rural tourism. LEADER Coordinating Unit/AEIDL, 1994.

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Singh, Awadhesh Kumar. Rural marketing: Indian perspective. New Age International (P) Ltd., Publishers, 2005.

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Committee, Washington (State) Legislature Joint Legislative Audit and Review. Rural area marketing plan evaluation. The Committee, 1999.

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1936-, Singh R. N., and Sami Uddin, eds. Rural marketing: Thrust and challenges. National Pub. House, 1997.

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Book chapters on the topic "Rural Marketing"

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Abdulla Khaleel, Puthanpura. "Rural Marketing." In Strategic Marketing Issues in Emerging Markets. Springer Singapore, 2018. http://dx.doi.org/10.1007/978-981-10-6505-7_8.

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Velayudhan, Sanal Kumar. "Rural Marketing." In Rural Marketing. Routledge India, 2023. http://dx.doi.org/10.4324/9781032685083-1.

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Velayudhan, Sanal Kumar. "Rural Consumer." In Rural Marketing. Routledge India, 2023. http://dx.doi.org/10.4324/9781032685083-3.

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Velayudhan, Sanal Kumar. "Managing Rural Channels." In Rural Marketing. Routledge India, 2023. http://dx.doi.org/10.4324/9781032685083-13.

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Velayudhan, Sanal Kumar. "Environment and Profile of the Rural Market." In Rural Marketing. Routledge India, 2023. http://dx.doi.org/10.4324/9781032685083-2.

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Velayudhan, Sanal Kumar. "Service Creation and Delivery in Fragmented Rural Market." In Rural Marketing. Routledge India, 2023. http://dx.doi.org/10.4324/9781032685083-8.

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Velayudhan, Sanal Kumar. "Pricing for Value Creation." In Rural Marketing. Routledge India, 2023. http://dx.doi.org/10.4324/9781032685083-9.

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Velayudhan, Sanal Kumar. "Value Creation through Innovation and Product Strategy." In Rural Marketing. Routledge India, 2023. http://dx.doi.org/10.4324/9781032685083-7.

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Velayudhan, Sanal Kumar. "Emerging Channels in Rural Market." In Rural Marketing. Routledge India, 2023. http://dx.doi.org/10.4324/9781032685083-15.

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Velayudhan, Sanal Kumar. "Positioning for Value." In Rural Marketing. Routledge India, 2023. http://dx.doi.org/10.4324/9781032685083-6.

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Conference papers on the topic "Rural Marketing"

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Pachar, Sunita, B. V. Srinivasulu, Bodhana Dharani, P. Vijaya Kumar Reddy, Monika Gupta, and Siva Koteswara Rao Katta. "The Role of AI-Enhanced Financial Literacy and HR Marketing in Personal Investment Decisions A Quantitative Analysis of Urban and Rural Households." In 2024 IEEE 4th International Conference on ICT in Business Industry & Government (ICTBIG). IEEE, 2024. https://doi.org/10.1109/ictbig64922.2024.10911641.

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"RURAL INSURANCE MARKETING." In Seminar On Rural Market in India: An Unexplored Terrain. ELK Asia Pacific Journals, 2015. http://dx.doi.org/10.16962/elkapj/si.rmi-2015.2.

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"RURAL VERSES URBEN MARKETING AND CHANGE IN CONSUMER BEHAVIOUR IN RURAL MARKETING." In Seminar On Rural Market in India: An Unexplored Terrain. ELK Asia Pacific Journals, 2015. http://dx.doi.org/10.16962/elkapj/si.rmi-2015.3.

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"Rural regeneration: rural community enterprise counseling and rural goods marketing." In Best Practices and Approaches on Agricultural Extension Modalities. Food and Fertilizer Technology Center for the Asian and Pacific Region, 2021. http://dx.doi.org/10.56669/herk5061.

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Dinis, Isabel, Pedro Mendes-Moreira, and Susanne Padel. "DEVELOPING MARKETING STRATEGIES FOR FOOD DIVERSITY: A CASE-STUDY IN NORTHERN PORTUGAL." In RURAL DEVELOPMENT. Aleksandras Stulginskis University, 2018. http://dx.doi.org/10.15544/rd.2017.233.

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Vale do Sousa is a heterogeneous territory located in the North Region of Portugal. Until a few decades ago, the economy was based on small-scale farming with maize for bread (Broa) as one important crop. Each community had its own maize varieties and practices, which were reflected in the composition, shape, size and flavour of local Broa. In the last decades, the abandonment of agriculture was noticeable, leading to a progressive decrease in maize production and to genetic erosion. More recently, local stakeholders became aware of the important role that landraces and biodiverse food can pla
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"RURAL MARKETING-CHALLENGES, STRATEGIES AND OPPORTUNITIES." In Seminar On Rural Market in India: An Unexplored Terrain. ELK Asia Pacific Journals, 2015. http://dx.doi.org/10.16962/elkapj/si.rmi-2015.16.

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Kucher, Oleg, Serhii Yermakov, Iryna Andreitseva, Svitlana Plotnichenko, and Oleksander Kozak. "Methodological aspects of bioeconomy development strategy formation in Ukraine (example of renewable energy sources)." In 23rd International Scientific Conference Engineering for Rural Development. Latvia University of Life Sciences and Technologies, Faculty of Engineering and Information Technologies, 2024. http://dx.doi.org/10.22616/erdev.2024.23.tf167.

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The work is devoted to the study of issues of the formation of priorities of the economic development of Ukraine. As a result of theoretical studies, it was established that the main goal of the bioeconomy is the optimal use of renewable biological resources and the creation of sustainable systems for the production of new types of products based on them. Marketing management plays an important role as an important component of the company management system. It is noted that the methodology is the fundamental basis of the management of the marketing activities of the enterprise, and the method
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Bormane, Santa, and Marta Urbane. "The use of influencer marketing services for unfair commercial practice in the EU and Latvia." In 23rd International Scientific Conference. “Economic Science for Rural Development 2022”. Latvia University of Life Sciences and Technologies. Faculty of Economics and Social Development, 2022. https://doi.org/10.22616/esrd.2022.56.041.

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Recent years have seen a growing global demand for influencer marketing services despite those having both advantages and disadvantages. Specifically, through influencer marketing campaigns brands operating under fierce competition aim to instil in consumers a more positive attitude towards their product, promote buying decisions, and implement a dialogue approach in marketing communication and feedback generation so as to establish a much closer link with their consumers. However, there are also major disadvantages about influencer marketing, such as the yield of influencer marketing campaign
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Bormane, Santa, and Marta Urbane. "The factors influencing legal and ethical digital marketing communication." In 24th International Scientific Conference. “Economic Science for Rural Development 2023”. Latvia University of Life Sciences and Technologies. Faculty of Economics and Social Development, 2023. http://dx.doi.org/10.22616/esrd.2023.57.019.

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The scientific literature has extensively covered digital marketing communication and the advantages brought by it – interactivity, intelligence, individualisation, integration, independence of location etc. However, in the context of sustainable development, a key aspect in marketing communication is collective social responsibility, more specifically – legal and ethical digital marketing communication, one that does not pose threat to health, safety etc. or otherwise harm the society or its individual members. The increasing role of digitalised processes in the daily life of businesses, incl
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Erts, Kaspars, and Santa Bormane. "Social marketing: promoting a change in public behaviour. A case study of company "Rigas Mezi"." In 24th International Scientific Conference. “Economic Science for Rural Development 2023”. Latvia University of Life Sciences and Technologies. Faculty of Economics and Social Development, 2023. http://dx.doi.org/10.22616/esrd.2023.57.037.

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Social marketing is often used in public administration and in the activities of NGOs, for example in health care, traffic safety, anti-corruption etc, but there is a lack of case studies on the design of these campaigns, the methods used, as well as the results achieved. However, public administration and NGOs are not the only ones that can use social marketing to change the social order, since in business too, public opinion and action often affect and influence companies in various sectors that work in the public interest or manage state and municipal property. The aim of the study is to de
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Reports on the topic "Rural Marketing"

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Ingram, C. Denise, and Patrick B. Durst. Marketing Nature-Oriented Tourism or Rural Development and Wildlands Management in Developing Countries: A Bibliography. U.S. Department of Agriculture, Forest Service, Southeastern Forest Experiment Station, 1987. http://dx.doi.org/10.2737/se-gtr-44.

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Shiferaw, Bekele, G. A. Obare, and Geoffrey Muricho. Rural institutions and producer organizations in imperfect markets: experiences from producer marketing groups in semi-arid eastern Kenya. International Food Policy Research Institute, 2006. http://dx.doi.org/10.2499/capriwp60.

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Yim, Chea, and Bruce McKenney. Domestic Fish Trade: A Case Study of Fish Marketing from the Great Lake of Phnom Penh. Cambodia Development Resource Institute, 2003. https://doi.org/10.64202/wp.29.200311.

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This study investigates the domestic freshwater fish trade in Cambodia, focusing on the marketing chain from the Tonle Sap (Great Lake) to retail markets in Phnom Penh. As one of Cambodia’s most traded commodities, freshwater fish play a vital role in rural livelihoods and food security. The research examines market structures, transaction dynamics, and key constraints affecting trade efficiency. Based on interviews with fishers, traders, distributors, and retailers, as well as direct observation of trade activities, the study reveals a tightly linked credit-dependent system. Fishers are often
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Saha, Amrita, Marco Carreras, and John Thompson. A Multi-Phase Assessment of the Effects of COVID-19 on Food Systems and Rural Livelihoods in Sub-Saharan Africa. APRA, Future Agricultures Consortium, 2022. http://dx.doi.org/10.19088/apra.2022.011.

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Since it began in early 2020, the COVID-19 pandemic led to considerable concerns about the viability of local food systems and rural livelihoods across sub-Saharan Africa. This paper presents the results of a three-round assessment of the effects of COVID-19 on the farming, labour and marketing practices, food and nutrition security, and well-being of over 800 male- and female-headed rural households in eight countries – Ethiopia, Ghana, Kenya, Malawi, Nigeria, Tanzania, Zambia and Zimbabwe. In this paper, we argue that when we closely examine the lived experiences of people in different count
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Matenga, Chrispin, and Munguzwe Hichaambwa. A Multi-Phase Assessment of the Effects of COVID-19 on Food Systems and Rural Livelihoods in Zambia. Institute of Development Studies (IDS), 2021. http://dx.doi.org/10.19088/apra.2021.039.

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COVID-19 was declared a pandemic by the World Health Organization in March 2020. The speed with which the pandemic spread geographically, and the high rate of mortality of its victims prompted many countries around the world to institute ‘lockdowns’ of various sorts to contain it. While the global concern in the early months following the emergence of COVID-19 was with health impacts, the ‘lockdown’ measures put in place by governments triggered global socioeconomic shocks as economies entered recessions due to disruption of economic activity that the ‘lockdown’ measures entailed. Data suggest
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Asfaw, Etenesh. “Dehqan” Farms: Uzbekistan’s Underserved 70 Percent. TOSHKENT SHAHRIDAGI XALQARO VESTMINSTER UNIVERSITETI, 2020. https://doi.org/10.70735/vzxc8585.

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Support targeted to the small Dehqan farms would increase national agricultural productivity, supporting livelihoods in rural areas. Seventy percent of Uzbekistan’s agricultural output comes from the Dehqan farms that represent 95 percent of all farms and operate only one-fifth of all farmland. Dehqan farms have unrestricted production and marketing choices, stronger tenure security, and higher crop productivity compared with large farms. Dehqan farms, however, experience global yield gaps, have difficulty entering modern markets and own little incomes. Uzbekistan’s agriculture sector needs to
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Franco Calderón, Ángela María, Isabella Jaramillo Díaz, and Andrés Sepúlveda. Policy Brief No. 9. Urban community gardens as a strategy to promote integral agriculture in popular neighbourhoods. Universidad del Valle, 2023. http://dx.doi.org/10.25100/policy-briefs.pb.09-eng.

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Factors such as population growth, rapid urbanisation, climate change and unequal access to wealth have increased the food crisis in the world, which was exacerbated by the COVID-19 pandemic. This crisis, which has had a greater impact on middle- and low-income countries, has highlighted the dependence of cities on food produced in rural areas of each country or even from other countries. As a contribution to the global discussion on food sovereignty, this Policy Brief focuses on demonstrating the benefits of local food production in urban community gardens to ensure access to healthy food wit
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Paul, Karen. Sustainability through Innovation in the Gateway of the EU: CIBER Visit to Ireland 2024. Florida International University, 2025. https://doi.org/10.25148/cob.2025.26.

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This paper explores a 7-day trip to Ireland undertaken by professors who came from more than a dozen universities, including those in marketing, accounting, organizational psychology and international business. This was a faculty development trip sponsored by FIU’s Center for International Business Education and Research (CIBER), housed at FIU Business, and Loyola Marymount University’s CIBER. Ireland occupies a particularly strategic position in the European economy. Northern Ireland is sill a part of Great Britain, and consequently left the European Union in 2020(“Brexit”), while Ireland rem
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Honduras: Marketing new reproductive health services is cost-effective. Population Council, 2001. http://dx.doi.org/10.31899/rh2001.1012.

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In 1999, the Honduran Ministry of Health (MOH) revised national guidelines on women’s health services delivery to allow nurse auxiliaries to insert IUDs, give DMPA injections, and take Pap smears. This policy change addresses low contraceptive use among rural women and reflects findings from a 1998 Population Council study that showed that nurse auxiliaries can safely and successfully provide these services. Under the previous guidelines, rural women had limited access to long-term family planning methods. In 2000, the Population Council and the MOH assessed the effectiveness and cost of using
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Research Department - Rural & Extractive Industries - Post-Joint Organisation - Memoranda and Correspondence - Wool Marketing - 1919 - 1949. Reserve Bank of Australia, 2021. http://dx.doi.org/10.47688/rba_archives_2006/14455.

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