Log in

Relevant bibliographies by topics / S-Digital Marketing / Journal articles

To see the other types of publications on this topic, follow the link: S-Digital Marketing.

Journal articles on the topic 'S-Digital Marketing'

Author: Grafiati

Published: 5 June 2025

Last updated: 15 July 2025

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 50 journal articles for your research on the topic 'S-Digital Marketing.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse journal articles on a wide variety of disciplines and organise your bibliography correctly.

1

S.M.Jasima, Parveen. "Digital Marketing." Shanlax International Journal of Management 6, S1 (2018): 215–18. https://doi.org/10.5281/zenodo.1461359.

Full text

Abstract:

At  a  high  level,  digital  marketing  refers  to  advertising  delivered  through  digital channels such as search engines, websites, social media, email, and mobile apps. It  is  the  process  of  promoting  a  brand,  product  or  service  through  the  Internet. It  is  a  brand  scope  includes  email  marketing,  electronic  customer  relationship management  and  any  promotional  activities  

APA, Harvard, Vancouver, ISO, and other styles

2

Yuliani, Fitria, Sri Dwi Fajarini, and Juliana Kurniawati. "S-COMMERCE AND DIGITAL MARKETING TRANSFORMATION THROUGH TIKTOK PLATFORM." Journal of Economic and Economic Policy 2, no. 4 (2025): 345–51. https://doi.org/10.61796/ijecep.v2i4.73.

Full text

Abstract:

Objective: Nowadays, people view TikTok not just as an entertainment medium, but as a key platform driving the growth of S-Commerce. Through TikTok, people can easily market, promote, and buy goods. TikTok has also become a very promising platform for business and marketing by business actors. Method: This study uses a qualitative approach with literature review analysis, utilizing secondary data from articles, books, journals, and research reports. Researchers analyze TikTok’s role in S-Commerce by observing interactions related to marketing, purchases, promotions, and user-generated referenc

APA, Harvard, Vancouver, ISO, and other styles

3

Abhishek, Rana*1 &. Mayank Pant2. "EFECTIVE INTERNET MARKETING ACTIVITY: A CASE STUDY OF AMAZON." GLOBAL JOURNAL OF ENGINEERING SCIENCE AND RESEARCHES 6, no. 4 (2019): 211——216. https://doi.org/10.5281/zenodo.2647885.

Full text

Abstract:

Marketers face new challenges and opportunities in this digital age. Digital marketing is the use of electronic media by marketers to promote products or services in the market. The main objective of digital marketing is to attract customers and allow them to interact with the brand through digital media. This article focuses on the importance of digital marketing for sellers and consumers. Let's examine the effect of digital marketing on company sales. Furthermore, the differences between traditional marketing and digital marketing are presented in this document. This study described vari

APA, Harvard, Vancouver, ISO, and other styles

4

T.Nithya, Devi. "Study on Digital Marketing." Shanlax International Journal of Management 6, S1 (2018): 141–44. https://doi.org/10.5281/zenodo.1461329.

Full text

Abstract:

Digital marketing is the avenue of electronic communication which is used by the marketers  to  endorse  the  goods  and  the  services  towards  the  marketplace.  The supreme  purpose  of  digital  marketing  is  concerned  with  consumers  and  allows the  customers  to  intermingle  with  the  product  by  digital  media.  This  editorial concentrates  on  the  magnitude  of  digital  promotion  fo

APA, Harvard, Vancouver, ISO, and other styles

5

Felipe, Codogno Francato, Daniel da Costa Wellington, and Oliveira Pires de Souza Renata. "Estratégias de Marketing Digital na Era Atual: Desafios e Oportunidades." Prospectus 6, no. 2 (2024): 21–36. https://doi.org/10.5281/zenodo.12798158.

Full text

Abstract:

A Era Digital trouxe grandes mudanças no mundo corporativo, em principal, na forma de promover o marketing das organizações. A <em>internet</em> como veículo de comunicação promoveu a rápida propagação de informação, a capacidade de tornar uma notícia “viral”, e a possibilidade de utilizar de diversas estratégias mais específicas par atingir o público-alvo. Neste aspecto, o objetivo do trabalho consistiu em promover uma análise mais aprofundada nas estratégias de m

APA, Harvard, Vancouver, ISO, and other styles

6

Ilham, Tsani Rasyidan, and Fachira Ira. "Digital Marketing Strategy Formulation to Increase Engagement in Course and Training Institution Industry (Case Study: PT Karisma Garuda Mulia)." International Journal of Current Science Research and Review 06, no. 06 (2023): 3688–703. https://doi.org/10.5281/zenodo.8128781.

Full text

Abstract:

<strong>ABSTRACT:</strong> PT Karisma Garuda Mulia is a course and training institution located in Malang City, East Java. The training programs created by PT Karisma Garuda Mulia are centered on developing IT and digital technology skills which include courses in Microsoft Office Professional, graphic design and multimedia, web development, digital architecture, civil engineering application, and digital marketing. Along with the emergence of online e-learning platforms, the business started to experience some difficulties. The problem faced by PT Karisma Garuda Mulia is the low engagement an

APA, Harvard, Vancouver, ISO, and other styles

7

Ігнатенко, Р.В. "ЦИФРОВІ КОМУНІКАЦІЇ В МАРКЕТИНГУ: СУТНІСТЬ ТА ПЕРСПЕКТИВИ РОЗВИТКУ В УМОВАХ ПАНДЕМІЇ COVID-19". Наукові записки Львівського університету бізнесу та права. Серія економічна. Серія юридична, № 31 (30 грудня 2021): 40–46. https://doi.org/10.5281/zenodo.6034732.

Full text

Abstract:

In today's business environment, the changes taking place and their speed of spread are related to the digital revolution and the increase in the number of communication channels, the development of social networks and interactive marketing platforms, and many other phenomena that shape new vectors for business. Digital marketing communications have become an integral part of today's quarantine business. The purpose of the article is to explore the essence of digital marketing communications and determine the main prospects for their development in the context of the COVID-19 pandemic.

APA, Harvard, Vancouver, ISO, and other styles

8

Dr., Ashwini H. A., and Sangeeta Bagali Dr. "A Study on Digital Marketing and Its Impact on Small and Medium Scale Enterprises." International Journal of Advance and Applied Research 4, no. 20 (2023): 160–62. https://doi.org/10.5281/zenodo.8036384.

Full text

Abstract:

The prominence of Small and Medium Scale Enterprises (SME’s) is evident as they are allied with the balanced growth of Indian Economy, playing a vital role through contribution to Gross Domestic Product (GDP) and employment generation. The success of these SME’s in the newly emerging Digital Economy relies upon how well they market their products. Effectivedigital marketing strategies ensure greater visibility, increased sales and higher levels of income.The paper focuses on the need for SME’s to shift from traditional marketing to digital marketing style, benefits, various d

APA, Harvard, Vancouver, ISO, and other styles

9

Anne Sandra Dewi and Rida Bareta. "BRANDING DIGITAL MARKETING." Paradigma Mandiri : Jurnal Pengabdian Kepada Masyarakat 1, no. 1 (2023): 1–11. http://dx.doi.org/10.37949/pm.v1i1.87.

Full text

Abstract:

Cisolok Village is a village with a geographical location bordering the Indonesian Ocean. It has the potential for marine tourism and supporting MSMEs. The digital marketing branding seminar with the theme of optimizing social media in introducing local products digitally is one of the efforts made in Community Service activities to be able to increase the insight of Cisolok Village MSME players to recognize digital marketing branding in the hope of increasing product recognition to the wider community and increasing sales profits. The Cisolok Village digital marketing branding seminar was hel

APA, Harvard, Vancouver, ISO, and other styles

10

Kiran, Kumar. "Digital Marketing Strategies of Gillette India." Journal of Research and Review in Digital Marketing and Communications 1, no. 2 (2024): 43–58. https://doi.org/10.5281/zenodo.13918437.

Full text

Abstract:

<em>The research paper discusses about digital marketing strategies of Gillette India, which advocates the harmonization of their concept with today’s digital environment. The paper analyses different aspects of Gillette India’s online marketing communication and promotion, such as keywords, website optimization, bidding on keywords and social media marketing on Facebook, Instagram and LinkedIn. Also, the research analyses the aspects of the Gillette company regarding its email marketing and the management of the online presence. A quantitative research methodology is employed to a

APA, Harvard, Vancouver, ISO, and other styles

11

Alkahfi, Muhammad Andre, Putri Ayuni, Fitri Rorizki, Maryam Batubara, and Purnama Ramadani Silalahi. "S Strategi Promosi Digital Online Shop Aisar.Scarf dalam Meningkatkan Penjualan Produk Hijab." El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam 3, no. 3 (2022): 567–83. http://dx.doi.org/10.47467/elmal.v3i3.930.

Full text

Abstract:

Currently, many fashion stores use the Internet for convenience and time savings. Aisar.Scarf are one of the fashion manufacturers who employ internet marketing and are the type of goods offered in the hijab market. This article analyzes a business in the hijab industry that markets its products through online marketing and aims to find out used the marketing strategy as well as product quality, price and service at this online store. This research is a survey research with a qualitative approach, where data is obtained through observation of the online media used, messages conveyed and forms

APA, Harvard, Vancouver, ISO, and other styles

12

A, Muthumeena, and Jeffrey Boopathy J. "SEO in Digital Marketing." Shanlax International Journal of Commerce 6, S1 (2018): 91–94. https://doi.org/10.5281/zenodo.2532953.

Full text

Abstract:

This paper explains about the role of Search Engine Optimisation (SEO) in digital marketing. This paper breaks the thought of people that the digital marketing simply means marketing which is done through online websites like Flipkart, Snapdeal etc. It proves that marketing has a wide scope and is just isn’t about meeting people face to face and convince them your product is good but to provide the people with what they actually need. There will always be an advantage and disadvantage for each and every thing in a person’s point of view. This paper also sum

APA, Harvard, Vancouver, ISO, and other styles

13

Zaidi, Syed Murtuza Abbas. "A Study of “The Growth of AI in Digital Marketing Platform”." International Journal for Research in Applied Science and Engineering Technology 12, no. 5 (2024): 4934–44. http://dx.doi.org/10.22214/ijraset.2024.62326.

Full text

Abstract:

Abstract: The purpose of the current research paper is to provide a review of previous studies that have explored the important role of artificial intelligence (AI) in digital marketing. AI has become a powerful and powerful tool to transform many industries, including marketing. By helping companies analyze large amounts of data, identify patterns and make decisions, artificial intelligence has dramatically changed the way businesses engage with consumers online. This research paper followed the library research method as 26 research papers related to the topic were reviewed. All research pap

APA, Harvard, Vancouver, ISO, and other styles

14

Hillary, Karina Nathalia Sihotang, and Hudrasyah Herry. "Proposed Digital Marketing Strategy Using Existing Customer Journey Analysis Case Study: PT SS." International Journal of Current Science Research and Review 06, no. 03 (2023): 1897–908. https://doi.org/10.5281/zenodo.7704246.

Full text

Abstract:

<strong>ABSTRACT: </strong>PT SS is an Indonesian electricity provider that has been in operation for over 25 years. PT SS has a primary client in the utilities industry. In 2018, the government implemented a regulation that decreased the company's revenue. In order to boost revenue, market penetration must be increased. With digital marketing, the objective is to expand the market to non-utility industries.Currently, the internet serves as a medium for discovering information anywhere and for connecting individuals with one another. In addition to this, it can also be utilized for media m

APA, Harvard, Vancouver, ISO, and other styles

15

Krithika, P. "Digital Marketing of LG India." Journal of Research and Review in Digital Marketing and Communications 2, no. 2 (2025): 35–44. https://doi.org/10.5281/zenodo.14626785.

Full text

Abstract:

<em>The following paper is an exposition of the LG India digital marketing initiatives specifically the keyword strategies, website SEO, bidding for keywords, Facebook, Instagram and linked in accounts. Further, the paper considers LG India’s send electronic mail and web reputation administration scheme. In this context, the purpose of the present analysis is to identify how LG India establishes itself in the highly competitive context of India by implementing a highly integrated approach to digital marketing.</em>

APA, Harvard, Vancouver, ISO, and other styles

16

Kholieva, Albina. "THE ROLE OF DIGITAL MARKETING IN REVOLUTIONIZING THE TOURISM INDUSTRY OF UZBEKISTAN." Innovative Development in Educational Activities 3, no. 5 (2024): 51–56. https://doi.org/10.5281/zenodo.10823731.

Full text

Abstract:

<em>Digital marketing has emerged as a powerful tool for transforming the landscape of the tourism industry globally, offering unparalleled opportunities for destination promotion, visitor engagement, and industry growth. This article explores the pivotal role of digital marketing in revolutionizing the tourism industry of Uzbekistan. Through an analysis of current practices, challenges, and opportunities, the study illuminates the potential impact of digital marketing strategies on enhancing Uzbekistan’s tourism sector. By leveraging insights from both global trends and local initiative

APA, Harvard, Vancouver, ISO, and other styles

17

Srivastava, Abhishek. "Analyzing Effective Digital Marketing Strategies for Online Merchants." European Economic Letters Vol 13, Issue 3 (2023) (2023): 701–8. https://doi.org/10.52783/eel.v13i3.352.

Full text

Abstract:

In today's extremely competitive business environment, digital marketing has evolved into an essential component that must be present for an online retailer to achieve success and sustain development. The purpose of this research is to investigate successful digital marketing methods for online retailers, with a particular emphasis on gaining an understanding of the main components that contribute to the accomplishment of a digital marketing campaign. In the beginning of the paper, we discuss the significance of digital marketing in the context of online retailers. More specifically, we fo

APA, Harvard, Vancouver, ISO, and other styles

18

Lamidi and Desma Rahadhini Marjam. "The Effect of Digital Marketing and Financial Inclusion on Business Sustainability through Marketing Performance Culinary Msme's in Surakarta." Journal of Economics, Finance and Management Studies 4, no. 06 (2021): 716–23. https://doi.org/10.47191/jefms/v4-i6-06.

Full text

Abstract:

This study aims to analyze the effects of digital marketing and financial inclusion on business sustainability through marketing performance. MSME's are required to be able to adapt to new adaptations and communicate products intensively in marketing to be able to reach consumers directly and reduce costs for the sustainability of their business. This research is a survey research. The population was culinary MSME's in Surakarta. Data collection using a questionnaire. The sampling technique used purposive sampling, culinary MSME's as 75 respondents. Va

APA, Harvard, Vancouver, ISO, and other styles

19

Beenish, Kazmi, Masood Hassan Dr., and Soomro Humayun. "Digital Marketing Sustainability." International Journal of Management Sciences and Business Research 11, no. 04 (2022): 124–34. https://doi.org/10.5281/zenodo.6910821.

Full text

Abstract:

<em>In the fields of marketing and sustainability, significant progress has been accomplished. but, there’s still a significant gap between societal and market behavior and attitudes about sustainability, as well as companies' ability to comprehend and respond to this trend. Filling this void will need the use of digital marketing. However, there is a scarcity of research on digital marketing and sustainability. The objective of this study is to take a gander at the writing on the point from 2009 to 2018, to foster an exploration plan on computerized promoting and manageability. This

APA, Harvard, Vancouver, ISO, and other styles

20

Seema, Rani Giri. "Current Trends in Digital Marketing: A Study on Odisha." International Journal of Innovative Science and Research Technology 7, no. 12 (2023): 1063–68. https://doi.org/10.5281/zenodo.7508701.

Full text

Abstract:

This article is aimed at the study of the growing revolution in digital marketing. In today’s business environment digital marketing has taken a vast area. Digital marketing has a wider scope as the pace of technology is rapidly moving forward. Many companies are transforming their activities with the help of digital marketing. Companies are enriching their products in the digital arena and also marketing strategies are being adopted to the reach the target customer. Social media is playing a vital role in this concern. The research was been done during pandemic and it was found people a

APA, Harvard, Vancouver, ISO, and other styles

21

E Kaniz, Rifat, Abdur Rahman Lindon, Md Atiqur Rahman, Md Asif Hasan, and Amjad Hossain. "The Impact of Project Management Strategies on the Effectiveness of Digital Marketing Analytics for Start-up Growth in the United States." Inverge Journal of Social Sciences 4, no. 1 (2025): 8–24. https://doi.org/10.63544/ijss.v4i1.109.

Full text

Abstract:

The U.S. startup ecosystem is a highly competitive one and for that reason project management (PM) strategies have to be dovetailed with digital marketing analytics to propel business growth. In this study, the influence of structured PM methodologies like Agile, Scrum, Waterfall and Hybrid on digital marketing analytics for startup success in marketing efficiency, customer engagement and business scalability will be examined. The design choice was a quantitative one with survey data from 200 professionals at US based startups (founders, project managers, digital marketing managers, data analy

APA, Harvard, Vancouver, ISO, and other styles

22

P., Amudhavalli, Rajalakshmi N., and S. Sindhu K. "Deduplication Analysis of Products in Digital Marketing." Indonesian Journal of Electrical Engineering and Computer Science 10, no. 1 (2018): 392–99. https://doi.org/10.11591/ijeecs.v10.i1.pp392-399.

Full text

Abstract:

As Digital Marketing is becoming more popular, the number of customer’s interpretation on brands is increasing promptly which makes it firmer for companies to evaluate their brand image and to digital market their products on the web. The Forensic Analysis is used to determine and analyze patterns of fraudulent activities on images. Pixel Analysis and Least square support vector machine are used to compare and associate the scores acquired from the images into one result per tweet. We selected these techniques to compare and find the accuracy of the Digital Marketing images with the rece

APA, Harvard, Vancouver, ISO, and other styles

23

K., Sivasubramani, Kanchana D., and Saranya S. "Digital Marketing (A Theoretical Approach)." Shanlax International Journal of Commerce 7, S1 (2019): 182–86. https://doi.org/10.5281/zenodo.3451687.

Full text

Abstract:

In this world of digital marketing, digitization is a style that is sweeping across the whole world. The trend of digital shopping is growing day by day with the concepts of Internet marketing that is turning into a great platform of digital marketing along with the electronic gadgets like the digital billboards, mobile, tablets and smartphones, gaming consoles, and many such gadgets that help in digital marketing. Flipkart, with its innovative digital marketing, has created a niche market in online stores competing with popular stores showing the power of online marketing. The case study anal

APA, Harvard, Vancouver, ISO, and other styles

24

Hoang, Thanh Tung, Thi Van Anh Nguyen, and Quoc Anh Nguyen. "Research on Digital Marketing for Play Nutrition's Nutrition Bar." Economics and Business Quarterly Reviews 6, no. 3 (2023): 237–51. https://doi.org/10.31014/aior.1992.06.03.534.

Full text

Abstract:

In the 4.0 context, Digital Marketing becomes suitable for all businesses, from small to medium to large, helping businesses reduce costs, increase the effectiveness of communication tools, and align with today's digital transformation context. The study examines the degree of application of Digital Marketing tools for the Play Nutrition bar. The results show that “Content Marketing” has the highest frequency of appearance, attractiveness, and influence. Along with “Content Marketing”, “Video Marketing” also has the strongest impact. Based on the theoret

APA, Harvard, Vancouver, ISO, and other styles

25

Rahmani, Mohammad Saleem, and Parbin Huda Baruah. "Cracking the Code of 21st Century Digital Marketing Challenges: The Consumer\'s Perspective." International Journal for Research in Applied Science and Engineering Technology 11, no. 9 (2023): 1709–19. http://dx.doi.org/10.22214/ijraset.2023.55906.

Full text

Abstract:

Abstract: Digital marketing has revolutionized the way consumers interact with brands and purchase products and services. The COVID19 pandemic has further accelerated this transformation, compelling businesses to heavily rely on digital channels for reaching and engaging their target audience. This study examines the challenges faced by consumers in the realm of digital marketing from their perspective. Additionally, insights into consumer spending habits and the challenges they face in the digital marketing world are revealed through monthly expenditure data. Furthermore, payment mode informa

APA, Harvard, Vancouver, ISO, and other styles

26

Dhoke, Satish. "Role and Importance of Digital Marketing." EDU WORLD: A Multidisciplinary International Peer Reviewed/Refereed Journal VIII, no. 4 (2017): 23–29. https://doi.org/10.5281/zenodo.8019407.

Full text

Abstract:

Abstract: The purpose of this research paper is to find out the various components of digital marketing and how it is ranked superior as compared to the traditional and modern advertising efforts. The passing time of system has become more complex and modern and to secure the search, consumer based etc. The digital marketing is more concentrated by marketers. The consumer are looking and searching more on internet to find the best deal form the sellers around India as compared to traditional or conventional methods. In this study, we acknowledged that businesses can really benefit from Digital

APA, Harvard, Vancouver, ISO, and other styles

27

NIAMA, BOUIRIG, and JINFALI. "Evolution of Migital Marketing in Africa Amid Covid-19." International Journal of Innovative Science and Research Technology 8, no. 3 (2023): 2169–74. https://doi.org/10.5281/zenodo.7811148.

Full text

Abstract:

Digital marketing is the creation and distribution of content via websites, landing pages, social media platforms, email, and mobile applications. It also refers to the promotion of that content via a range of paid, earned, and owned digital channels, including advertising, content syndication, social, email, text messages, and more. Digital marketing strategies help marketers define goals, target an audience, and develop a digital marketing plan that best reaches that audience. These strategies provide direction for a given campaign or program and a framework for evaluating outcomes. Customer

APA, Harvard, Vancouver, ISO, and other styles

28

., Akila Dr. R. "Impact of Digital Marketing On Consumer Behaviour." International Journal of Advance and Applied Research 6, no. 20 (2025): 92–99. https://doi.org/10.5281/zenodo.15348804.

Full text

Abstract:

Marketers are faced with new challenges and opportunities within this digital age. Digital marketing is the utilization of electronic media by the marketers to promote the products or services into the market. The main objective of digital marketing is attracting customers and allowing them to interact with the brand through digital media. This project focuses on the importance of digital marketing for both marketers and consumers. It examines the effect of digital marketing on the firms’ sales. Additionally the differences between traditional marketing and digital marketing in this pape

APA, Harvard, Vancouver, ISO, and other styles

29

Semenіuk , S. "Marketing communications of the digital age." Socio-Economic Problems and the State 31, no. 2 (2024): 64–73. https://doi.org/10.33108/sepd2024.02.064.

Full text

Abstract:

The stages of development of communication technologies in the pre-digital and digital eras are studied in the article. The “two-level communication model” is characterized, its main parameters and the possibility of use are determined. It is proven that data analytics and marketing automation open up unique opportunities for business to globally personalize marketing tactics for each client. It is determined that in the digital era, marketing has become communication, and communication should be a component of the company&#39;s marketing efforts. The article forms a comprehensive system o

APA, Harvard, Vancouver, ISO, and other styles

30

Luísa, Gomes Costa, and Rabelo Almeida dos Santos Thalita. "O USO DO MARKETING DIGITAL COMO UMA FERRAMENTA DA ENGENHARIA DE PRODUÇÃO NO PROCESSO DE DESENVOLVIMENTO DE PRODUTOS." RevistaFT 27, no. 123 (2023): 62. https://doi.org/10.5281/zenodo.8039662.

Full text

Abstract:

Este artigo buscou aprofundar os estudos quanto ao uso do Marketing Digital como uma ferramenta da Engenharia de Produção no processo de desenvolvimento de produtos. O Marketing Digital é o marketing realizado em ambiente digital, ou seja, na internet. Ele usa ferramentas como redes sociais, e-mail marketing, sites e apps, permitindo às empresas se aproximarem mais de seus públicos, atuando de forma mais presentes nas suas vidas. Assim, o objetivo geral foi analisar o processo de criação e desenvolvimento de produtos por meio das ferramentas do

APA, Harvard, Vancouver, ISO, and other styles

31

Marques, Ana Paula Oliveira, Isadora Dornelas Barbeta, and Thais Rubia Ferreira Lepre. "ANÁLISE DAS AÇÕES DE MARKETING DIGITAL E DO COMPORTAMENTO DO CONSUMIDOR DA COCA-COLA COMPANY." South American Development Society Journal 09, no. 27 (2023): 215–36. https://doi.org/10.24325/v9i27p215-236.

Full text

Abstract:

O marketing digital é uma realidade para as organizações e as ações <em>online</em> são cruciais para a sua sobrevivência no mercado. Grandes marcas como a Coca-Cola Company reconhecem essa importância e utilizam dessas ações para se conectarem com seus consumidores; no entanto, pequenas empresas ainda possuem dificuldades de desenvolver esse tipo de ação. Assim, justifica-se a existência deste artigo, uma vez que a pesquisa irá trazer as ações de marketing digital realizadas pela

APA, Harvard, Vancouver, ISO, and other styles

32

Renan, Augusto de Mello Costa, Moura de Paiva Victor, and Prof. DsC. Douglas Bastos Rodrigues Orientador:. "A FERRAMENTA MARKETING DIGITAL NO PLANEJAMENTO ESTRATÉGICO DAS ORGANIZAÇÕES." Revistaft 27, no. 120 (2023): 53. https://doi.org/10.5281/zenodo.7761653.

Full text

Abstract:

O mundo passa por constantes mudanças, exigindo das organizações a busca por ferramentas que contribuam para a melhor gestão, bem como que possam auxiliar no desenvolvimento e implementação de ações com vistas a atender às necessidades de planejamento estratégico. Mas não basta planejar. O marketing digital é uma ferramenta estratégica cada vez mais utilizada pelas empresas. O objetivo deste trabalho é discutir acerca do uso da ferramenta marketing digital para o planejamento estratégico da

APA, Harvard, Vancouver, ISO, and other styles

33

Ramadani, Nur, Zelfia Zelfia, and Hadawiah Hadawiah. "The Influence Of Digital Marketing And Brand Awareness On The Purchasing Decisions Of Brand Products Clothing Erigo In Teenagers At Makassar City." RESPON JURNAL ILMIAH MAHASISWA ILMU KOMUNIKASI 3, no. 3 (2022): 183–87. http://dx.doi.org/10.33096/respon.v3i3.120.

Full text

Abstract:

The thesis discusses The influence of digital marketing, brand awareness on purchasing decision. This study aims to find out: 1). The influence of digital marketing on purchasing decision. 2). The influence of brand awareness on purchasing decision. This research uses Hovland’s A-T-R (Awareness, Trial, Reinforcement) Theory and Ehrenbrergs Robert S.'s S-O-R (Stimulus-Organism-Response) theory. The population in this study were adolescent consumers of Makassar City who used Erigo products. The number of samples in this study was 60 respondents. The technique of the sample selection used is rand

APA, Harvard, Vancouver, ISO, and other styles

34

Heemakshi, Sharma, and Tripathi Khushboo. "The Importance of Website Usability in Digital Marketing- A Review." International Journal of Innovative Research in Computer Science and Technology (IJIRCST) 11, no. 03 (2023): 27–31. https://doi.org/10.5281/zenodo.8109941.

Full text

Abstract:

The effectiveness of any digital marketing strategy is strongly dependent on the user experience of the website being promoted. A website that is difficult to browse, confusing or slow to load the content can result in a poor user experience and, as a result there is a loss in leads or consumers. A website that is easy to use, well-organized and optimised for mobile devices, on the other hand can help improve user engagement, raise conversion rates and ultimately boost the success of digital marketing initiatives. This paper shows the significance of website usability in digital marketing and

APA, Harvard, Vancouver, ISO, and other styles

35

Ph.D., Nguyen Thi Van Anh, and Hien Anh Ho. "Evaluating Tourism Digital Marketing Activities: Case Study of Moc Chau, Son La, Viet Nam." International Journal of Social Science And Human Research 06, no. 09 (2023): 5628–44. https://doi.org/10.5281/zenodo.8370974.

Full text

Abstract:

In the context of 4.0, Digital Marketing is becoming more and more important for all aspects of life, including tourism. This study aims to examine the tourist’s evaluation of the use of tourism digital marketing (digital marketing tools) by travel agencies in Moc Chau, Son La. The results show that “Social Media Marketing” has the maximum level of appearance, level of attraction and level of influence. In addition, “Video Marketing” and “Multimedia Marketing” also have a high frequency of appearance, level of attraction, and high level of influence. F

APA, Harvard, Vancouver, ISO, and other styles

36

Mrs., Jyotibai.S.Naik, and K. P2 Dr.Suresha. "An Overview of Digital Marketing and Its Future Prospects." International Journal of Advance and Applied Research 4, no. 17 (2023): 135–37. https://doi.org/10.5281/zenodo.7936778.

Full text

Abstract:

Digital marketing is the marketing of products or service using digital technologies, mainly on the internet, but also including mobile phones, display advertising, and the any other digital medium. Digital marketing’s development since the 1990s and 2000s has changed the increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, digital India marketing campaigns are becoming more prevalent and efficient. This paper mainly focuses on conceptual understanding of digital marketing, how digital marketing help today

APA, Harvard, Vancouver, ISO, and other styles

37

Chainar, Elly Ria, Besmandala Napitupulu Runggu, and Tarigan Jenni. "The Role of Digital Marketing and New Students' Trust to Opt for Darma Agung University." International Journal of Current Science Research and Review 06, no. 10 (2023): 6656–69. https://doi.org/10.5281/zenodo.8428018.

Full text

Abstract:

<strong>ABSTRACT: </strong>This research aims to discuss the influence of digital marketing and the new students’s trust in the decision to opt for Darma Agung University (UDA) both directly and indirectly. The target population is new students class of 2023, with a sample of 290 people taken randomly. The primary data analysis technique applies a structural equation model (SEM) with the lisrel application program supported. The SEM uses the weight least squares estimation method. Digital marketing has a stronger influence on trust than on decisions to opt for. Trust influences deci

APA, Harvard, Vancouver, ISO, and other styles

38

Alrajhi, Abdulaziz Saleh. "Impacts of marketing strategies on casual restaurant sales." Journal of Project Management 10, no. 1 (2025): 53–60. https://doi.org/10.5267/j.jpm.2024.11.003.

Full text

Abstract:

This study aims at investigating the impact of marketing strategies, i.e., digital marketing, green marketing, and sensory marketing, on restaurant sales a s well as examining the mediating role of sensory marketing in the effect of digital marketing and green marketing on restaurant sales. Developing a literature-based questionnaire to harvest data from a sample consisting of owners or managers of small and medium-sized casual restaurants and analyzing such data using SmartPLS 3.0, it was acknowledged that restaurant sales as an endogenous variable is significantly influenced by these three m

APA, Harvard, Vancouver, ISO, and other styles

39

Vietra, Shauma Ranabilla. "Proposed Content Marketing Strategy Improvement of Leap-Telkom Digital to Increase Brand Awareness." International Journal of Current Science Research and Review 07, no. 06 (2024): 4038–45. https://doi.org/10.5281/zenodo.12177387.

Full text

Abstract:

Abstract : With the movement of IndiHome as the previous main product of Telkom Indonesia to Telkomsel, Telkom Indonesia is currently struggling with enhancing their digital products performance. Telkom implements its transformation from telecommunication to digital telecommunication state-owned enterprise. With that, Telkom wants to focus on enhancing its digital products. However, in its implementation, Leap faces the effort of increasing its brand awareness. Based on the author’s findings from initial survey, the potential target customers are still not familiar with Leap nor Telkom&r

APA, Harvard, Vancouver, ISO, and other styles

40

Thipphavong, Viengsavang, and Xayphone Kongmanila. "The Digital Marketing's Impact on MSMEs Financial Performance in Laos." Lao Journal of Economics and Business Management 1, no. 1 (2024): 73–81. https://doi.org/10.5281/zenodo.12214913.

Full text

Abstract:

The study examines the influence of digital marketing on the financial performance of Laos-based firms using Smart PLS4 Structural Equation Model (SEM) method. The results showed that online advertising, social media and content marketing have significant impact on financial performance of Lao MSMEs. Mobile marketing, however, does not significantly affect enterprise’s financial performance. As a result, Laos firms primarily use online advertising and low-cost online media, but they should focus on offline advertising and digital marketing tools for improved financial performance. Policy

APA, Harvard, Vancouver, ISO, and other styles

41

V, Abhishek, Pragathi S, and Shruthi C. "A Study on Digital Marketing and Its Impact on Customers and Small Scale Retailers with Reference to Artificial Intelligence." Shanlax International Journal of Arts, Science and Humanities 6, S1 (2018): 102–10. https://doi.org/10.5281/zenodo.1403601.

Full text

Abstract:

India, as the global research and development hub for Manufacturing, has enhanced  more and more with digital marketing. We are in a society driven by digital technology, such is its impact that there are countries where citizens don’t have running water, but own Smartphone. Digital marketing has an incredible influence on people’s interactions, work, purchases and life habits. The objectives of this paper is to study the advancements of digital marketing and its influence on Artificial Intelligence, To understand whether digital marketing aims towards

APA, Harvard, Vancouver, ISO, and other styles

42

R.Manikandan and Hussain S.Mohamed. "A Study on Impact Digital Marketing in Industry in India." Shanlax International Journal of Management 6, S1 (2018): 30–35. https://doi.org/10.5281/zenodo.1461255.

Full text

Abstract:

In this world of digitization, digital marketing is a vogue that is sweeping across the  whole  world.  The  trend  of  digital  marketing  is  growing  day  by  day  with  the concepts of Internet marketing that is turning into an important platform of digital marketing  along  with  the  electronic  gadgets  like  the  digital  billboards,  mobile, tablets and smart phones, gaming consoles, and many such gadgets that help in digital  marketing.  Flip  kart &n

APA, Harvard, Vancouver, ISO, and other styles

43

Muchacho, Rute. "O digital no espaço museológico: mediação cultural e comunicação com o(s) público(s)." Revista Lusófona de Educação, no. 57 (March 25, 2023): 83–94. http://dx.doi.org/10.24140/issn.1645-7250.rle57.06.

Full text

Abstract:

No mundo contemporâneo, os museus, que abrem as suas portas ao mundo digital oferecendo cada vez mais possibilidades de fruição e entretenimento, começam o longo processo de ajuste a esta nova dinâmica e a novas formas de comunicação. Este artigo integra-se no projeto muSEAum, um projeto de investigação e avaliação de ativos e práticas de gestão numa amostra de Museus de Mar em todo o território nacional com o objetivo de fundamentar um modelo de desenvolvimento de públicos de museus baseado na integração da marca do museu, design, experiência do visitante, marketing digital e marketing coleti

APA, Harvard, Vancouver, ISO, and other styles

44

Leonice, dos Santos, and Hupalo Leandro. "Impacto das ações de marketing digital nas empresas do segmento de serviços da Serra Catarinense participantes do Programa Brasil Mais." Ets Facere - Revista de Tecnologia e Conhecimento 2, no. 2024 (2024): 1–18. https://doi.org/10.5281/zenodo.10779161.

Full text

Abstract:

A pandemia tem apresentado um novo cenário para as empresas e as ferramentas digitais, sobretudo para o marketing, tornaram-se indispensáveis na relação com os clientes, além de constituir-se como elemento fundamental para a continuidade dos negócios e o pilar financeiro de muitas empresas. O marketing digital une esforços internos aliados à capacidade de interagir com ambientes externos (clientes) para divulgação da sua marca e até mesmo para aumentar a sua produtividade e conversões de novos leads. O Minist&e

APA, Harvard, Vancouver, ISO, and other styles

45

S.Vimali and Khan K.Ajmal. "Impact of Digital Marketing on Consumers Purchase." Shanlax International Journal of Management 6, S1 (2018): 51–55. https://doi.org/10.5281/zenodo.1461263.

Full text

Abstract:

Digital  marketing  is  the  avenue  of  electronic  communication which is used by the marketers to endorse the goods and the services towards the marketplace. The supreme purpose of digital marketing is concerned with consumers and allows the customers to intermingle with the product by digital media. This editorial concentrates on the magnitude  of  digital  promotion  for  both  customers  and  marketers. We scrutinize the result of digital marketing on the base of a firm’s sales. 100 respondents opinion a rec

APA, Harvard, Vancouver, ISO, and other styles

46

Nifta Alifatul Khotijah, Andre Rohmanto, and Ign. Agung Satyawan. "Comparative Study of Digital Marketing Communication Strategies of Somethinc, Scarlett Whitening, and Skintific Brands Through TikTok Live Streaming Media." Journal of Social Interactions and Humanities 3, no. 1 (2024): 47–62. http://dx.doi.org/10.55927/jsih.v3i1.8620.

Full text

Abstract:

This study aims to analyze and compare digital marketing communication strategies used by Somethinc, Scarlett Whitening, and Skintific brands through TikTok Live. The research method used is a qualitative study by applying media content analysis methods using STP (Segmentation, Targeting, Positioning) and S-W-O-T (Strengths, Weaknesses, Opportunities, Threats) analysis. The research data was obtained through observation of content and interactions that occurred during live broadcasts on TikTok Live.which included digital media characteristics, convergence, and digital media elements. The resul

APA, Harvard, Vancouver, ISO, and other styles

47

Dr.Balaji, V.Dakore. "A Paper on Digital Marketing With Reference To Consumer Perception." 'Journal of Research & Development' 15, no. 13 (2023): 176–80. https://doi.org/10.5281/zenodo.8149493.

Full text

Abstract:

This Research Paper provides insight into current and future trends in marketing. The content is based on current literature and what is happening in the business world. It is emphasis on consumer response Towards Digital Marketing.  Various articles,  studies,  reports, newspapers, magazines, various websites, and information on the internet are used for research. In India, which is pushing Digital Marketing on a massive scale, there is a fundamental shift towards digitalization. Consumers search the Int

APA, Harvard, Vancouver, ISO, and other styles

48

Gupta, Subhash Kumar, and Abhai Kumar Malviya. "An overview of Customer satisfaction towards digital Marketing in Gorakhpur Region." International Journal of Science and Social Science Research 1, no. 2 (2023): 81–88. https://doi.org/10.5281/zenodo.13375495.

Full text

Abstract:

The term digital marketing is used for targeted, measurable, and interactive marketing of products or services by using various digital technologies to enhance the reachability at consumer doorsteps. The key objective of this activity is to promote the product or service and at the same time to work on the trend image of the company and with the help of that brand equity can be created in the marketplace. It will help to build increasingly prospective buyers and would be beneficial to increase the sale of goods and services by practicing numerous types of digital marketing techniques that are

APA, Harvard, Vancouver, ISO, and other styles

49

Wildan, Jovian Wahyu Tyas Saputra R. Yuniadi Rusdianto. "Pendampingan Digital Marketing Sebagai Strategi Pemasaran UMKM Bawang Goreng Murni." Nanggroe: Jurnal Pengabdian Cendikia 2, no. 4 (2023): 318–22. https://doi.org/10.5281/zenodo.8185630.

Full text

Abstract:

<em>Pure fried onion MSMEs are one of the businesses located in Tanjungsari Village, Sukorejo District, Blitar City. This MSME is engaged in food made from shallots. The difficulty of understanding how to use digital marketing causes Bawang Goreng Murni business to be limited to only doing word-of-mouth marketing. Therefore, there is a need for socialization and assistance regarding digital marketing and the benefits of this type of marketing for Pure Fried Onion MSMEs. The methods carried out in conducting this assistance are surveys, questionnaires, socialization, FGD, and direct practice to

APA, Harvard, Vancouver, ISO, and other styles

50

Gaur, Amol. "Digital marketing's contribution to new venture growth acceleration." International Journal of Research in Marketing Management and Sales 6, no. 2 (2024): 124–30. http://dx.doi.org/10.33545/26633329.2024.v6.i2b.184.

Full text

APA, Harvard, Vancouver, ISO, and other styles

We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!