Relevant bibliographies by topics / Sales and Marketing Executives International

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Sales and Marketing Executives International'

Author: Grafiati
Published: 4 June 2021
Last updated: 9 February 2022

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Journal articles on the topic "Sales and Marketing Executives International"

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Mintu, Alma T., and Roger J. Calantone. "Role Uncertainty Among Canadian Sales Marketing Executives:." Journal of Global Marketing 5, no. 4 (December 22, 1992): 47–64. http://dx.doi.org/10.1300/j042v05n04_05.

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Johnson, Jeff S., and Joseph M. Matthes. "Sales-to-Marketing Job Transitions." Journal of Marketing 82, no. 4 (July 2018): 32–48. http://dx.doi.org/10.1509/jm.17.0279.

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Careers evolve over time and can take many paths as they develop. Within marketing and sales, a common variant of career progression is to begin in a sales position and then advance internally into a marketing role. Doing so provides employees with unique but complementary sets of skills, experiences, and perspectives that may increase their efficacy as marketers. However, sales-to-marketing job transitions (SMJTs) can also be suboptimal and result in adverse outcomes. Although the sales–marketing interface literature has examined how the two functions work together, the SMJT process is unclear. To provide an understanding of this phenomenon, the authors conduct in-depth interviews across a host of different companies and industries with 56 informants who successfully transitioned intraorganizationally from sales to marketing, informants who transitioned but did not remain in marketing, and executives. They develop a theoretical model consisting of transition motivation, acquisition, preparation, and encounter. They also advance individual and organizational facilitators of SMJTs and discuss SMJTs’ potential positive and negative effects on the organization.
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Cron, William L., Artur Baldauf, Thomas W. Leigh, and Samuel Grossenbacher. "The strategic role of the sales force: perceptions of senior sales executives." Journal of the Academy of Marketing Science 42, no. 5 (February 22, 2014): 471–89. http://dx.doi.org/10.1007/s11747-014-0377-6.

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Bellizzi, Joseph A., and Robert E. Hite. "Supervising Unethical Salesforce Behavior." Journal of Marketing 53, no. 2 (April 1989): 36–47. http://dx.doi.org/10.1177/002224298905300203.

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Supervisory reactions of sales managers to potentially unethical salesperson behavior are examined in a national survey of sales executives. Four scenarios representing ethical issues were presented to the respondents. Salesperson overall work performance, organizational consequences, and gender significantly influenced various supervisory reactions; however, consequence and work performance influences were observed more consistently. Gender differences were marginal and generally confined to only two issues. The findings indicate that sales managers are more likely to use a harsher form of disciplinary action when poor performers, negative consequences, and salesmen are involved in unethical behavior.
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Stanger, Howard R. "From Factory to Family: The Creation of a Corporate Culture in the Larkin Company of Buffalo, New York." Business History Review 74, no. 3 (2000): 407–33. http://dx.doi.org/10.2307/3116433.

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The Larkin Company of Buffalo, New York, was established in the 1870s as a small soap producer and grew to become a large mail-order house. Larkin's success could be attributed to a unique sales strategy created by Elbert Hubbard, called “The Larkin Idea,” which had as its motto, “From Factory-to-Family: Save All Cost Which Adds No Value.” The company sold its products exclusively through the mail to women in cooperative buying clubs. Employing a variety of marketing, advertising, and employee welfare practices, the Larkin Company built a unified corporate family of “Larkinites“—employees, customers, and executives. Larkin executives also hired architect Frank Lloyd Wright to construct a modern office complex, which became the physical representation of Larkin's culture. But changes in marketing, the departure and deaths of key executives, a seemingly anachronistic corporate culture, and poor business decisions combined to undermine the company in the mid-1920s, and by 1940 the company was virtually dead.
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Mukherjee, Jaydeep. "BBMCI: setting up a distribution channel in India." Emerald Emerging Markets Case Studies 1, no. 1 (January 1, 2011): 1–10. http://dx.doi.org/10.1108/20450621111123452.

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Subject area International marketing, distribution channel management, market entry, strategic management. Study level/applicability Masters level management students and executives specializing in distribution channel management. This case can also be applied to Masters level analysis of strategic marketing. Case overview The case examines BBMCI, a wholly owned subsidiary of a multinational making an entry in the Indian consumer appliances market. The focus of the case is the distribution aspect of the market entry strategy, its formulation and implementation. Expected learning outcomes The key learning objective is to evaluate distribution channel design and monitoring mechanisms. The case examines the linkage of distribution strategy formulation and the implementation challenges in a large and internationally extended sales organization. The key takeaway would be the need to change the distribution strategy as the organization's position in market evolves. Supplementary materials Teaching note.
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Wang, Rui, Aditya Gupta, and Rajdeep Grewal. "Mobility of Top Marketing and Sales Executives in Business-to-Business Markets: A Social Network Perspective." Journal of Marketing Research 54, no. 4 (August 2017): 650–70. http://dx.doi.org/10.1509/jmr.14.0124.

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Kerr, Bruce. "Shopping for loyalty: an executive's wish list." Journal of Consumer Marketing 26, no. 1 (January 23, 2009): 49–51. http://dx.doi.org/10.1108/07363760910927046.

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PurposeThe purpose of this paper is to present a blueprint for loyalty strategy development, and to inform the reader of the basic and not so basic elements that should be considered by companies, academics and executives when determining the future effectiveness and success of a customer loyalty program.Design/methodology/approachThe paper draws on author expertise and know‐how, as well as past experiences and market trends, to present a compelling review of necessary elements for a customer relationship program.FindingsBefore embarking on a loyalty program design companies should be wise to set long‐ and short‐term goals to drive the initial strategy. One should avoid launching a “me too” program by differentiating from one's close competitors. Implement a strategy from top to bottom across the organization. Data and customer engagement are the most important elements to foster.Practical implicationsA well‐planned and executed loyalty strategy can boost growth in incremental sales, increase in‐store traffic, drive higher impact from promotions and significantly boost overall revenues. Customer relationship marketing can also lead to richer data insights about current customers and high‐value potential customers.Originality/valueAn executive with decades of experience building and maintaining customer loyalty programs cites trends for the future of the loyalty discipline.
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Reid, David A., Richard E. Plank, Robert M. Peterson, and Gregory A. Rich. "Examining the use of sales force management practices." Journal of Business & Industrial Marketing 32, no. 7 (August 7, 2017): 974–86. http://dx.doi.org/10.1108/jbim-02-2016-0040.

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Purpose The purpose of this paper is to understand what sales management practices (SMPs) are being used by managers in the current market place, changes over time, insights that can be gained and future research needs. Design/methodology/approach Data for this paper were collected via a cross-sectional internet-based survey using a sampling frame provided by a professional sales publication. ANOVA was used to analyze 159 sales manager respondents. Findings Empirical results indicate that several differences are evident across the 68 SMPs items gathered, especially in terms of the size of the sales force and establish some data on using technology in sales management. However, in spite of significant changes in the sales environment, many SMPs have had limited change. Research limitations/implications The limitations of this paper include a sample frame drawn from a single source and via the internet and, thus, may have excluded some possible respondents from participation and somewhat limit generalizability. Practical implications The results of this paper raise a number of important issues for sales managers to consider. First, which SMPs should they be using? Managers need to give serious thought as to which practices they choose to use. Second, why are so many of them not making more extensive use of sales force technology? Third, is it wise for sales managers to be relying on executive opinion as their most extensively used forecasting method or should they be emphasizing another approach? A fourth issue is the continued heavy emphasis on generating sales volume as opposed to profits. Originality/value The data provide a rare and updated understanding of the use of SMPs by sales managers.
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Mittal, Vikas, Kyuhong Han, Ju-Yeon Lee, and Shrihari Sridhar. "Improving Business-to-Business Customer Satisfaction Programs: Assessment of Asymmetry, Heterogeneity, and Financial Impact." Journal of Marketing Research 58, no. 4 (June 29, 2021): 615–43. http://dx.doi.org/10.1177/00222437211013781.

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Business-to-business (B2B) companies devote significant resources to measure customer satisfaction but lack guidance on critical aspects of implementing satisfaction programs. Accordingly, executives ask: (1) What are the key strategic attributes driving B2B customer satisfaction? (2) Are the strategic attributes satisfaction balancing, satisfaction maintaining, or satisfaction enhancing based on the pattern of asymmetry? (3) Do the sign and magnitude of asymmetry vary across industry and customer subgroups? and (4) Is there a generalizable link between satisfaction and financial performance for B2B firms? Study 1 uses qualitative and secondary research to identify and validate eight strategic attributes pertinent to B2B companies: quality of product/service, pricing, safety, sales process, project management, corporate social responsibility, communication, and ongoing service and support. Study 2 examines industry-subgroup heterogeneity in the nature of asymmetry across industries, then links satisfaction with performance (i.e., sales). Study 3 finds customer-subgroup heterogeneity in the nature of asymmetry within the customer base of a B2B service provider, then links satisfaction with performance (i.e., dollar value of purchase).
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Dissertations / Theses on the topic "Sales and Marketing Executives International"

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Bousquet, Julien. "Recherche exploratoire sur les facteurs de performance des directeurs de ventes." Thèse, Chicoutimi : Université du Québec à Chicoutimi, 2002. http://theses.uqac.ca.

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Sherwani, H. (Hassan). "Role of sales and marketing in the changing world of energy distribution:a case study of local Finnish energy firm." Master's thesis, University of Oulu, 2014. http://urn.fi/URN:NBN:fi:oulu-201401211055.

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Master’s thesis work was selected together with University of Oulu and author of this thesis, where the goal was to highlight the role and contribution of sales and marketing functions in disruptive energy business context. The healthy relationship of sales and marketing may guarantee a sustainable business where both functions should have unified vision, strategies and objectives to achieve their goal. There is serious consensus for sales and marketing integration as business situation is getting more and more complex. The electricity industry like other industries has been influenced by advent of technology, the rise of Internet, usage of information and communication. To encounter this advanced setup, budgets and priorities are rethought, and sustainability becoming the key factor in shaping up the skills and resources an organization may possess. Due to all these subsequent changes, there is an overall change in business structure for all industries and energy market is no exception. Consequently, some of the key business practices have been highlighted in this work. These business practices reflect not only traditional business structure but, also opens up relatively modern practices that are affecting energy business. Keeping these changing trends in mind, a case study has been analyzed in order to signify the role of sales and marketing units to give its respective firm competitive advantage over others. The thesis work also investigates the level of integration between sales and marketing functions in order to create value to its customers. As the case study has been conducted in Finnish company therefore; it may not provide a generalized global context. There is an attempt to give a theoretical framework which might bring positive theoretical and practical implication of the research work.
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Schill, Richard Bruno. "Enforcing Global Strategies in Subsidiaries of Highly Decentralized Multinational Corporations. The Role of International Sales Managers." Thesis, University of Bradford, 2013. http://hdl.handle.net/10454/13483.

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Resistance of subsidiaries of multinational corporations to global coordination efforts by their headquarters is an important contemporary research subject in the field of international business studies. This case study of sales and marketing organizations in five international subsidiaries of a highly divisionalized corporation illustrates how the capabilities and the willingness to adopt and pursue global strategies is strongly influenced by local situational and organizational factors. The defining business problem was different in each country organization, ranging from product related issues such as quick innovation cycles and price competition, to economic concerns like emerging market dynamics and economic crisis, and other problems related to cultural dissimilarity. A large degree of divisionalization seems to dilute central leadership, as central managers compete for the attention and the resources of the subsidiaries and local managers behave like independent distributors, picking and choosing the most favorable offerings. In order to establish successful leadership in the absence of hierarchical control, intermediate central sales and marketing managers need to first of all internally coordinate their activities towards their local counterparts. Top management needs to establish legitimate authority of intermediate managers by clear definitions of international matrix roles and management procedures. Central sales and marketing managers need to have enough international field experience to be able to correctly assess the different local situations, advance their initiatives in a diplomatic way on all local hierarchy levels and to become overall credible and accepted partners for the local teams. Directly engaging in field activities with local customers and sales teams seems to help achieving these objectives and thus to contribute to the successful enforcement of global strategies.
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Da, Silva Talita. "From Attract to Delight: A Qualitative Study Investigating the Relationship Between Inbound Strategies and Business Growth : A B2B Centric Approach." Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-38522.

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This thesis was written as part of a Master of Science Degree in Strategic Entrepreneurship for International Growth and International Marketing. Aligned with the nature of the degree, this study aims to share useful insights to managers and marketers whom are looking into innovating their business by adopting an inbound strategy. This thesis researches a modern topic within business: inbound marketing. It aims to comprehend how the implementation of an effective inbound strategy drives sales growth, by understanding the effects that inbound has over the B2B buying and selling process. The study considers the newly presented changes within the European general data protection regulation and emphasizes the relevance of an inbound strategy. An in-depth study of existing theories and exploratory primary data was conducted in order to attain these objectives. Due to restricted existence of scientific theories within the topic, this study developed an original cohesive relationship model integrating inbound marketing to the B2B buying and selling process. This model served as a theoretical framework for the conduction of this research. The exploratory research was characterized by interviewing a number of experts within the field. Those experts provided indispensable insights regarding the phenomenon in focus, which in combination with the theoretical framework allowed for the completion of this study’s analysis. The focus was to understand the impact that the implementation of an inbound strategy had over business and how such impact led to an increase in sales. The results indicate that when effectively implemented by suitable companies, an inbound marketing strategy is relevant in acquiring potential customers at the right stage of the buyer’s journey and therefore driving a noticeable increase in sales.
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Nordström, Maria. "Processjämförelse : säljprocessen inom ett internationellt företag." Thesis, Högskolan på Gotland, Institutionen för humaniora och samhällsvetenskap, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hgo:diva-1117.

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Sales is the foundation for all commercial business and companies that have the best sales process in conjunction with efficient deliveries will do well in the long run. The author of this report was tasked by the Organisation in South Africa to study new/alternative ways of attracting Swedish companies to South Africa and sell the services of the Organisation to these same companies (defined as the sales process in this report) by analysing how similar international service companies do the same. A benchmarking process has been conducted with four similar service organizations in South Africa to examine how these companies work in comparison to the Organization. Surveys have been used for purposes of this study, as the methodology is well suited to provide the author a view on the opinions, perceptions and experiences of the respondents. The project aimed to develop new methods to attract Swedish companies to South Africa or improve and streamline the existing methods. The aim was also to develop new ways to sell the organization's services to Swedish companies. The study concludes that there is little focus on marketing of services within the Organisation. Focus seems to lie more on general customer calls. In addition there is often a lack of clarity regarding customer requirements and needs reducing the ability of the Organisation to match companies with specific opportunities on the South African market. Furthermore, the segmentation can be improved. This report concludes with a number of practical recommendations, which should be implemented immediately in order to improve the sales process short term. The Organisation is, among other things, recommended to improve marketing of opportunities to Swedish companies in order to reach a point where the Organisation has a long term focus to increase the number of potential customers that contacts the Organisation by their own initiative. The author of this report does however,  recommend that the Organisation start a long-term process of restructuring marketing within the Organisation. Furthermore, segmentation should be reconsidered to ensure that the Organisation can identify opportunities and relay these to the right type of existing customers, alternatively to new customers.
Försäljning utgör grunden i alla kommersiella företag och det företag som på bästa sätt sköter sin försäljning tillsammans med leveransen av varan eller tjänsten kommer att vinna i längden. Författaren har fått i uppdrag av Organisationen i Sydafrika att undersöka nya/alternativa sätt för att attrahera svenska företag till Sydafrika och sälja Organisationens tjänster till dessa företag (definierat som säljprocessen i denna undersökning) genom att analysera hur liknande internationella tjänsteföretag i Sydafrika gör. En processjämförelse har därför genomförts med fyra liknande tjänsteföretag i Sydafrika för att undersöka hur dessa företag arbetar i jämförelse med Organisationen. I denna undersökning har metoden surveyundersökning använts. Intervjuer lämpade sig bra då författaren får en insikt i respondentens åsikter, uppfattningar och erfarenheter. Syftet med projektet var att utveckla nya metoder för att attrahera svenska företag till Sydafrika alternativt förbättra och effektivisera den existerande metoder. Syftet var även att utveckla nya sätt att sälja Organisationens tjänster till de svenska företagen. Undersökningen konstaterade att organisationen arbetar väldigt lite med marknadsföring av sina tjänster och förlitar sig mer på generella kundsamtal. Det är dessutom ofta oklart vad det är kunderna efterfrågar vilket innebär att Organisationen har begränsad kapacitet att matcha företag med specifika möjligheter på den Sydafrikanska marknaden. Vidare kan segmenteringen inom Organisationen förbättras. Denna rapport avslutas med ett antal praktiska rekommendationer som bör implementeras med omedelbar verkan för att på kort sikt förbättra säljprocessen. Organisationen rekommenderas bl.a. att förbättra arbetet med att marknadsföra affärsmöjligheter till de svenska företagen för att komma till ett läge där Organisationen försöker arbeta långsiktigt och öka antalet potentiella kunder som själva kontaktar organisationen. Författaren rekommenderar dock att Organisationen påbörjar ett arbete med att på längre sikt omstrukturera marknadsföringen inom Organisationen. Vidare bör man även se över segmenteringen för att försäkra sig om att Organisationen kan identifiera möjligheter och förmedla dessa till rätt typ av existerande kunder, alternativt till nya kunder.
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Tran, Thi Thanh Nga. "Komunikační mix začínající firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-222609.

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Master’s thesis deals with the proposal of communication mix for start-up company. This strategy is based on theoretical knowledge of international marketing, marketing communications as well as the analysis from the study of external and internal factors of the company.
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Ahlbom, Joel, and Daniel Andersson. "E-bike users are lazy… and healthy : A study in consumer behaviour on the symbolic values of e-bikes, why some want e-bikes and others avoid them." Thesis, Högskolan i Halmstad, Centre for International Marketing and Entrepreneurship Research (CIMER), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-40354.

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Research question: To examine what aspects affect some consumers to avoid e-bikes and others to desire them. Purpose: The main purpose of this study is to see if e-bikes have a symbolic value. We aim to see if e-bikes is associated as an environmentally friendly product. We will examine stereotypes and brand avoidance. Further we will see what attributes consumers associate with typical users of e-bikes. Theory: To test our research question we chose our main theory of the matching process between self-image and typical user. Prior studies on e-bikes in areas as typical users and environment were analyzed. Previous studies on e-bikes were analyzed in areas such as environment and typical users. Methodology: A survey was made on two groups who are underrepresented in sales of ebikes. Students aged 21-30 and cycling enthusiasts. Results and conclusions: • We found that e-bikes have symbolic value. • Many respondents perceive e-bike users as environmentally friendly, comfortable and lazy. • E-bikes being perceived as environmentally friendly can be a pre-purchase indicator for students, but not for cycling enthusiasts • Different groups of students have conflicting user imagery, one group describe e-bikers as lazy, and another group describe e-bike users as healthy • The stereotype that e-bike users are old is not very frequent • Viewing e-bike users as lazy influences impacts the perceived value and are likely to lead to brand avoidance
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Tunbjer, Michael, and Marion Jarne. "Foreign Market Analysis : Should Oriflame Enter France?" Thesis, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-467.

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The global marketplace today encompasses 6 billion people. Many companies are beginning to see themselves as international rather than national acting on a global arena. An essential aspect of going abroad is to know where to go and why to go there. In order to be able to analyze a foreign market a company needs to do market research in the foreign market as to gather essential information. A firm which is facing a quick internationalization process is the Swedish direct sales firm of cosmetics Oriflame. Oriflame has grown quickly in developing countries but is not present in one of the biggest market for direct sales in Europe: France.

The purpose of this thesis is to develop a theoretical framework to analyze foreign markets and apply it to the French market of direct sales in cosmetics and Oriflame.

A qualitative study based on the 5 Cs framework for analyzing foreign markets has been carried out. Seven focus groups have been conducted in France and Sweden in order to obtain information about and comparability in consumer attitudes towards Oriflame’s marketing mix. Interviews have been conducted in order to get information about Oriflame as a company. Secondary data has been gathered from different sources for the theoretical framework as well as for the empirical research on issues such as culture, competition and market.

This thesis has developed a theoretical framework to analyze foreign markets called the 5 Cs. The 5 Cs are based on: Company, Constitution, Competition, Customers and Culture. The 5 Cs is a very general framework and can be applied to a wide range of foreign markets and firms and was in this case applied to analyze a real world case of Oriflame and France. The analysis of the empirical findings found that there is potential for Oriflame to enter the French market in terms of consumer preferences and general market characteristics. However, it also found that what will probably determine everything in the end is whether Oriflame can be strategically committed to enter a mature West European market like France.

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Peško, Banzetová Michaela. "Marketingové strategie obchodu s uměním se zaměřením na současnou českou výtvarnou scénu." Doctoral thesis, Vysoké učení technické v Brně. Fakulta výtvarných umění, 2017. http://www.nusl.cz/ntk/nusl-295613.

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Contemporary art trade in the Czech Republic has been regarded as a private area accessible only to a few insiders. So far no adequate literature about this field has existed, the marketing strategies used within it were, not only from the outside perspective, quite unclear. This work shows that it is not a secret sphere. On the contrary, it is a part of the market, which has the effect that the more you talk about it openly, the better impact it has on the whole society. The author presents the current situation in this field, its historical context, and openly discusses the long-term marketing strategies of gallerists who work with contemporary artists. On the basis of case studies from abroad she also shows other possible ways how to bring society closer to contemporary art by means of some specific marketing tools.
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Gryč, Matěj. "Podnikatelský záměr rozvoje společnosti GREEN SPEDITION s.r.o." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-377958.

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The aim of this work is to evaluate the current situation of Green Spedition s.r.o. and to formulate the business plan for further development. The theoretical basis forms the basis for further exploration. The current state has been assessed by using strategic and financial analysis methods and other indicators used to manage the company. The results are the basis for the formulation of recommendations to ensure the future development of the company.
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Books on the topic "Sales and Marketing Executives International"

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Commerce, International Chamber of. International code of sales promotion. Paris, France: International Chamber of Commerce, 1987.

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P, Douglas Susan, ed. International marketing research. 2nd ed. Chichester [England]: Wiley, 2000.

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Council, Alberta Tourism Education. Director of sales and marketing: Certification standards. Edmonton, Alta: The Council, 1991.

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Guide to software export: A handbook for international software sales. New York: International Business Press, 1998.

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Colin, Egan, ed. International marketing relationships. Houndmills, Basingstoke, Hampshire: Palgrave, 2002.

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Donovan, Rob. Principles and practice of social marketing: An international perspective. 2nd ed. Cambridge: Cambridge University Press, 2010.

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Hjelmfelt, David C. Executive's guide to marketing, sales, and advertising law. Englewood Cliffs, NJ: Prentice Hall, 1990.

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Shiṿuḳ, mekhirot ṿe-saḥar benleʼumi. Tel-Aviv: Ts'eriḳover, 2001.

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Nadine, Henley, ed. Principles and practice of social marketing: An international perspective. 2nd ed. Cambridge: Cambridge University Press, 2010.

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Jamaica's international business performance: Managerial mindsets and export outcomes. Kingston, Jamaica: Arawak Publications, 2002.

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Book chapters on the topic "Sales and Marketing Executives International"

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Hanssens, Dominique M., Leonard J. Parsons, and Randall L. Schultz. "Sales and Market Share Response Models." In International Series in Quantitative Marketing, 173–212. Dordrecht: Springer Netherlands, 1990. http://dx.doi.org/10.1007/978-94-009-1073-7_6.

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Hari, Jurg. "Managerial challenges in setting prices: price-quality cues, role of the sales force and global issues." In Strategic International Marketing, 61–75. London: Macmillan Education UK, 2012. http://dx.doi.org/10.1007/978-0-230-35664-1_5.

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Asugman, Gulden, and Jim McCullough. "Examining the Role of After Sales Service in International Marketing." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 243–47. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17323-8_58.

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Marshall, Kimball P. "Manufacturing Executives’ Views of Competitive Challenges That Affect International Trade." In Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference, 149–53. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-13162-7_36.

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Gabrielsson, Mika, and Zuhair Al-Obaidi. "Multiple Sales Channel Strategies in the Export Marketing of Small and Medium-sized Design Companies." In International Business, 258–75. London: Palgrave Macmillan UK, 2002. http://dx.doi.org/10.1057/9781403937766_20.

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Gabrielsson, Mika, Peter Gabrielsson, and Tomi Seppälä. "Multiple Sales Channel Strategy and Performance: The Moderating Role of International Experience and Globalization Potential." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 458. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-10951-0_169.

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Andrus, David M., D. Wayne Norvell, and Sujata Ramnarayan. "Distribution and Sales Management Strategies Related to International Involvement Levels." In Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference, 465–68. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17055-8_94.

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Allen, Jeffrey. "Case Study: Implementing MT for the Translation of Pre-sales Marketing and Post-sales Software Deployment Documentation at Mycom International." In Machine Translation: From Real Users to Research, 1–6. Berlin, Heidelberg: Springer Berlin Heidelberg, 2004. http://dx.doi.org/10.1007/978-3-540-30194-3_1.

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Huang, Jinzhi, and Quan Hao. "Research on the Impact of the Counter Marketing to the Sales Performance of China’s Tobacco Industry." In Proceedings of the Fourth International Forum on Decision Sciences, 399–412. Singapore: Springer Singapore, 2017. http://dx.doi.org/10.1007/978-981-10-2920-2_34.

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"milk utilising a polyethylene/paper laminate. The pack became popular quickly and virtually killed Pioneer’s share of the milk bottling business in the country in question. The threat to other markets from this new idea was ominous. Pioneer were totally unprepared for this event and Royston was extremely annoyed that nobody in the European sales force seemed to have noticed such an important threat on the horizon. He was amazed that people who consider themselves as shrewd businessmen could be so blind. He thereupon recruited a young man, Gerald Lee, who had spent a number of years as a marketing executive in the industrial paints industry and appointed him as Marketing Director. Lee soon became appalled at the size of his job. He asked himself the following questions: 1 ‘Where do I start? Nobody in the firm understands the marketing concept." In International Marketing (RLE International Business), 294–98. Routledge, 2013. http://dx.doi.org/10.4324/9780203077740-51.

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Conference papers on the topic "Sales and Marketing Executives International"

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Kolouchová, Daniela. "THE ROLE OF TRADE MARKETING FUNCTION IN MARKETING-SALES INTERFACE." In 15th International Bata Conference for Ph.D. Students and Young Researchers. Tomas Bata University in Zlín, 2019. http://dx.doi.org/10.7441/dokbat.2019.054.

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"Koba4MS: Knowledge-based Recommenders for Marketing and Sales." In The First International Workshop on Web Personalization, Recommender Systems and Intelligent User Interfaces. SciTePress - Science and and Technology Publications, 2005. http://dx.doi.org/10.5220/0001422601640174.

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Sarjono, Haryadi, Berliana Nathalia Jadi, and Bambang Leo Handoko. "Comparison of Marketing Sales of Potato Products in Indonesia." In the 2019 10th International Conference. New York, New York, USA: ACM Press, 2019. http://dx.doi.org/10.1145/3345035.3345078.

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Stros, Michael, David Riha, Lynn L. K. Lim, and Elena Rihova. "Strategies and Personal Sales in Pharmaceutical Marketing — an Overview." In International Days of Statistics and Economics 2019. Libuše Macáková, MELANDRIUM, 2019. http://dx.doi.org/10.18267/pr.2019.los.186.145.

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Guo, Shufen, Lizong Zhu, Suping Jiang, and Biqing Li. "The Application of Marketing 4P Theory in Automobile Sales." In Proceedings of the 1st International Symposium on Economic Development and Management Innovation (EDMI 2019). Paris, France: Atlantis Press, 2019. http://dx.doi.org/10.2991/edmi-19.2019.41.

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Steinberg, Dan, and Felipe Fernandez Martinez. "Broad scale predictive modeling and marketing optimization in retail sales." In the 17th ACM SIGKDD international conference. New York, New York, USA: ACM Press, 2011. http://dx.doi.org/10.1145/2020408.2020538.

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Fasuga, Radoslav, Katarina Rebrosova, Eduard Kubanda, Vaclav Pilik, Jan Micanin, Jiri Rydel, and Martin Kucharik. "Gloffer — Searching implementation in sales portals and marketing strategies creation." In 2017 15th International Conference on Emerging eLearning Technologies and Applications (ICETA). IEEE, 2017. http://dx.doi.org/10.1109/iceta.2017.8102482.

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Andreaus, Michele, Roberta Cuel, Valeria Franzoi, and Diego Ponte. "A comprehensive model of integrated marketing communication, brand equity, and sales." In the 14th International Conference. New York, New York, USA: ACM Press, 2014. http://dx.doi.org/10.1145/2637748.2638438.

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Shafiq, Ali. "Unethical Sales Practices Under The Islamic Marketing Framework: A Narrative Analysis." In 13th Asian Academy of Management International Conference 2019. European Publisher, 2020. http://dx.doi.org/10.15405/epsbs.2020.10.48.

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Malgaonkar, S., S. Surve, and T. Hirave. "Use of mining techniques to improve the effectiveness of marketing and sales." In 2013 International Conference on Advances in Technology and Engineering (ICATE 2013). IEEE, 2013. http://dx.doi.org/10.1109/icadte.2013.6524726.

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