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Dissertations / Theses on the topic 'Sales effectiveness'

Author: Grafiati

Published: 4 June 2021

Last updated: 4 February 2022

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1

Madpak, Anthony. "PHARMACEUTICAL INDUSTRY CONTRACT SALES ORGANIZATION IMPACT AND EFFECTIVENESS." NSUWorks, 2009. http://nsuworks.nova.edu/hsbe_etd/69.

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The principle behind outsourcing is that an organization outsources tasks it strategically elects not to do within the organization. It is estimated that outsourcing has become a $4 trillion a year business (Corbett, 2005). In today's competitive healthcare marketplace, many sponsors outsource functions that were once considered core to the organization. U.S. Census data show that 10% of all business-to-business sales originated from outsourced sales (Rogers, 2008). The objective of engaging in outsourcing of sales is to improve sales efficiency and gain an edge in today's challenging market.

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Katsikea, Evangelia S. "Factors influencing export sales organisation effectiveness : an empirical investigation." Thesis, Cardiff University, 2000. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.246869.

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Müllerová, Lucie. "Effectiveness of Sales Promotion Tools in the FMCG Sector." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-85281.

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The overall goal of this thesis is to draw relevant conclusions about the nature, impact and characteristics of sales promotions within the category of ready-to-eat cereals, based on thorough analysis of their effects. It is studied, whether sales promotions are beneficial or not for the long-term sales and how the shopper behaviour is influenced by the sales promotion activities. The effects of sales promotion on the overall consumption in the category are analyzed and other factors influencing the consumption are observed.

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Minden, Jack Jo Rene van. "Some personal and sales force determination in wholesale salespersons effectiveness." Thesis, Henley Business School, 1998. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.387535.

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5

Wagner, Judy A. "A contingency approach to the effectiveness of agenda sales strategies." Diss., This resource online, 1995. http://scholar.lib.vt.edu/theses/available/etd-11082006-133626/.

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Taawo, Samuel, and Oskar Myhr. "Digitalization of the sales process : Leveraging digital sales and marketing tools to increase time effectiveness of multinational SMEs." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-105438.

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Internationalizing small and medium sized enterprises are limited in resources in comparison to larger enterprises. Through digitalization, smaller sales organizations have been presented with tools to enable the sales representatives to use time more effectively and focus on reaching organizational goals. This study aims to determine how digital sales and marketing tools should be implemented into the traditional sales process to increase time effectivity of sales representatives. Based on previous literature on related topics, sales representatives of Scanmast were interviewed and insights s

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Grobler, Christa. "Evaluation of sales team effectiveness in a South African pharmaceutical company." Thesis, Stellenbosch : Stellenbosch University, 2002. http://hdl.handle.net/10019.1/52836.

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Thesis (MBA)--Stellenbosch University, 2002.<br>Some digitised pages may appear illegible due to the condition of the original hard copy.<br>ENGLISH ABSTRACT: A few years ago, pharmaceuticalcompanies were more inclined to look at business from the inside out. The principal focus was on the company's goals, and identifying and selling to customers were the method of achieving those goals. However,today the customer is king and therefore the focus is shifting to accommodatethis change. The road to success - or failure - is now an expressway, and companies must be ready to accelerate,tum, o

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Strydom, Kevin. "Developing a control system to manage sales coverage effectiveness / Kevin Strydom." Thesis, North-West University, 2007. http://hdl.handle.net/10394/1851.

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Construction equipment sales companies are faced with ongoing changing critical customer requirements driven by economic conditions and in particular, the exponential growth of the past few years. This has had a tremendous impact on the business requirements requiring operational changes affecting both processes and placing increased pressure on personnel. Furthermore, sales managers within the earthmoving industry require an objective approach to the management and measurement of territory sales effectiveness. Therefore, the goal of this study was to determine key determinants of a control sy

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9

Culbertson, Jason D. "PREDICTING SALES PERFORMANCE: CONSIDERING NONLINEAR RELATIONSHIPS BETWEEN GMA, PERFORMANCE, AND EFFECTIVENESS." Wright State University / OhioLINK, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=wright1308613576.

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Preuss, Christoph. "Retail marketing and sales performance : a comparison of branch and franchise effectiveness : conceptualisation and cause-and-effect relationships." Thesis, University of Bradford, 2012. http://hdl.handle.net/10454/5726.

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Schmidt, Adelia. "Measuring marketing productivity : linking marketing expenditure to sales." Thesis, Stellenbosch : Stellenbosch University, 2012. http://hdl.handle.net/10019.1/20056.

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Thesis (MComm)--Stellenbosch University, 2012.<br>ENGLISH ABSTRACT: Over the past two decades company performance has become the mantra of corporate theory. It follows that marketers have recently become understandably preoccupied with measuring the performance of marketing activity. In fact, the pressure for financial accountability has led to widespread concern over the role of the marketing function within a company. Some go as far as contemplating the demise of marketing professionals unless marketers develop an understanding of the marketing-finance interface and are able to enter in

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12

Probst, Joshua James. "How a customers first impression impacts sales effectiveness in an automotive retail facility with correlation to the purchasing decision." Online version, 2004. http://www.uwstout.edu/lib/thesis/2003/2003probstj.pdf.

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13

Vigar, Deborah Ann. "An application of personal construct theory to a study of retail sales person effectiveness." Master's thesis, University of Cape Town, 1996. http://hdl.handle.net/11427/9487.

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Includes bibliographical references.<br>The term effectiveness is used extensively to describe organisations, groups and individuals. The fact that some organisations, groups and individuals are measurably more effective than others is a basic assumption of economic, organisation and behavioural theory. However, despite this frequent use, there is very little agreement amongst the users, both academic and business, as to what exactly 'effectiveness' means. The dictionary definition of 'effective' is 'capable of producing the desired result', however, the definition used in practice appears to

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Galanakis, Anastasios. "An investigation into the organizational factors that affect the export sales effectiveness in Greek exporting SMEs." Thesis, Heriot-Watt University, 2016. http://hdl.handle.net/10399/3070.

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This research aims to elaborate existing literature by investigating the impact of the organizational factors that affect the export sales effectiveness within sales force control systems; behaviour- and outcome-based sales control, reward and compensation schemes for salespeople, territory design satisfaction, firm size, export orientation of sales strategy and sales management experience in exports. A theoretical framework is proposed and tested on a sample of 160 Greek exporting SMEs. Research results provide supportive evidence of the positive contribution of (1) behaviour-based sales cont

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15

Kadlec, Tomáš. "Analýza účinnosti kampaní na podporu produktů firmy na českém trhu." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-15949.

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This diploma thesis provides the overall overview about sales promotion as part of communication mix. Using of this tool became very important part of the business during past years. Also some market segments became fairly dependent. As example can be provided FMCG market, where Procter & Gamble one of the dominant player is. P&G is always trying to approach in innovative way and thanks to that it is coming with very interesting initiative solutions (for example Pampers UNICEF). This initiative also as usual promotion is evaluated from effectiveness point of view at the end of this thesis.

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Yenilmez-Dramali, Demet. "Moderating effect of forecasting methods between forecasting criteria and export sales forecasting effectiveness : an empirical model for UK organizations." Thesis, Kingston University, 2013. http://eprints.kingston.ac.uk/26591/.

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Over the last three decades important advances have been made in developing sales forecasting methods that more accurately reflect market place conditions. However, surveys of sales forecasting practice continue to report only marginal gains in sales forecasting effectiveness. This gap between theory and practice has been identified as a significant issue for sales forecasting research. The literature suggests that this gap should be addressed by examining new factors in sales forecasting. Accuracy, bias, timeliness, cost and environmental turbulence are the most studied forecasting criteria i

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Meredith, Michael J. "An Examination of Individual Differences in Communication-Related Social Cognitive Structures in Association with Selling Effectiveness." Bowling Green State University / OhioLINK, 2009. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1237583389.

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García, Alcázar Marco Antonio. "Propuesta de un diseño de visual merchandising enlazado al traffic building para maximizar las ventas en un centro comercial. El caso de la tienda ÉL del centro comercial El Polo." Bachelor's thesis, Universidad Ricardo Palma, 2016. http://cybertesis.urp.edu.pe/handle/urp/1366.

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Del análisis de los resultados de la investigación, se afirma que la Tienda Él del centro comercial El Polo brinda un excelente servicio de atención personalizada a sus clientes y que emplean tele marketing como medio de fidelización. Sin embargo la tienda en estudio presenta falencias internas que influyen directamente en el volumen de sus ventas, ya que según las encuestas realizadas en la tienda en estudio existen diversos factores que intervienen en el proceso de venta y que son determinantes al medir la efectividad de la tienda. De los encuestados en la Tienda Él del centro comercial El

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Rashid, Paola. "Managing Brand Equity in an Integrated Marketing Communication Strategy : - A Case Study in the FMCG industry of the effectiveness and synergies of digital marketing channels." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-226901.

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Purpose: The purpose of this thesis is to add empirical findings of IMC strategies utilizing digital- and traditional marketing communication channels to build and maintain brand equity in the FMCG industry. More specifically awareness, associations/image and sales that are said to be critically affected by communication are the focus of the study. Research Question: Are digital marketing communication channels in an IMC strategy effective in creating awareness, associations and sales within the FMCG industry? Methodological approach: An exploratory case study was adopted utilizing a mix of da

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Vodrážka, Kryštof. "Analýza efektivnosti obchodních zástupců." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-359711.

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Presented master thesis deals with the issues of analysis of the Sales representative's effectiveness in conjunction with the effectiveness of regions severance, methods of evaluation and remuneration. The thesis will also outline company's usage of CRM software from the perspective of Sales representative and Sales Analyst. Theoretical part contains findings from CRM, profession of Sales representatives and methods of evaluation and remuneration. These finding will be exemplified on international pharmaceutical company. The aims of this thesis are suggestions and recommendations which are tar

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Madeira, Rita de Sousa Botinas Duarte. "Otimização do processo de vendas : estudo de caso no Clube INTERPASS." Master's thesis, Instituto Superior de Economia e Gestão, 2014. http://hdl.handle.net/10400.5/8219.

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Mestrado em Decisão Económica e Empresarial<br>Todas as semanas, a empresa CIF, através de roadshows realizados em Portugal, envia as suas equipas de vendas com o intuito de vender o seu produto. Este trabalho pretende então otimizar o processo de atribuição das várias equipas envolvidas nas sessões de vendas que se realizam em salas de hotéis nos vários concelhos do País. Para tal, recolheram-se os dados da população Portuguesa por concelho e, numa primeira fase, examina-se a distribuição geográfica dos atuais sócios para se avaliar e se determinar os concelhos que terão maior potencial para

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Nádvorník, Josef. "Zvyšování produktivity práce na základě organizačních změn ve firmě Glaxo Smith Kline s.r.o." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2008. http://www.nusl.cz/ntk/nusl-376771.

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Subject of the Master’s thesis is proposition of possible waies to raising effectiveness and labor productivity in pharmaceutical company. The objective of business segment, which was the aim of a writer, is team of Sales representatives. Proposed changes are reflections of the intradepartmental restructuring.

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Bol, Jan Willem. "Testing the effectiveness of advertising strategies for established brands : an empirical investigation into and a technique for measuring the response of established brands' sales to changes in advertising weight and copy using continuous panel records." Thesis, University of Warwick, 1987. http://wrap.warwick.ac.uk/34712/.

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Managing the advertising function for established brands requires an understanding of the nature of the advertising-sales relationship. Historically, both experimental and non-experimental approaches have been used to investigate this relationship, but the impressive amount of literature in this area seems to have identified only a number of broad generalizations. In part, this is due to the inadequacies of the different methodologies and data sources that have been used, which make difficult a comparison of the reported studies for the purpose of establishing guidelines for strategic advertis

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Johnson, Guillaume Desire. "The impact of the identification process and the corporate social responsibility process on the effectiveness of multi-racial advertising in South Africa." Thesis, Rhodes University, 2008. http://hdl.handle.net/10962/d1008263.

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Selecting actors to appear in an advertisement is an important decision which has a crucial impact on the effectiveness of an advertising campaign. The same message, delivered by different actors, produces varying outcomes among consumers. This dilemma concerning the choice of actors occurs particularly in multi-racial societies, such as South Africa, where advertisers have to target different sectors of the community. In multi-racial societies, the choice of actors in advertisements goes beyond the usual commercial reasons. Indeed, two dimensions are generally conferred to multi-racial advert

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Pospíšilíková, Ľudmila. "Posouzení finanční situace společnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2007. http://www.nusl.cz/ntk/nusl-221428.

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This thesis asses the financial health of company WAX, s.r.o., in the years 2004 to 2006 at the basis of selected methods of the financial analysis. It contains proposals of possible solutions of identified problems which should result in the improvement of financial situation of the firm in future years.

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Sousa, Inês Oliveira de. "Avaliação e retorno de investimento em formação em vendas : estudo de caso." Master's thesis, Instituto Superior de Economia e Gestão, 2019. http://hdl.handle.net/10400.5/19780.

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Mestrado em Ciências Empresariais<br>A Dissertação visa o estudo da avaliação de formação, utilizando o modelo de Kirkpatrick (Kirkpatrick, 1959) e Phillips (Phillips,1991), para o cálculo do ROI. A organização que deu origem a este estudo de caso já continha alguns dados relevantes para a avaliação do programa de formação, contudo, foi com este estudo que se tornou possível dar resposta a todos os níveis bem como calcular o ROI de uma formação assente nas vendas de um produto específico, denominado produto X. O objeto de estudo é avaliado segundo o processo do modelo do ROI (Fu et al., 2018),

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Hunt, Andrew Robert. "Numerical simulation of hydrothermal salt separation process and analysis and cost estimating of shipboard liquid waste disposal." Thesis, Cambridge Massachusetts Institute of Technology, 2007. http://hdl.handle.net/10945/2986.

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CIVINS<br>Due to environmental regulations, waste water disposal for US Navy ships has become a requirement which impacts both operations and the US Navy's budget. In 2006, the cost for waste water disposal Navy-wide was 54 million dollars. There are many advanced waste water treatment technologies in the research and development stage at academic institutions, private corporations, and government labs. Additionally, considerable progress has been made in installing and operating unique waste water treatment systems onboard merchant and commercial vessels, showing that waste water treatment

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Nepal, Prateek. "The Evaluation on the Effectiveness of Shields for Bridge Pier Protection." University of Cincinnati / OhioLINK, 2020. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1613748984550897.

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van, Roosmalen Therese Moen. "The development of a questionnaire on the subjective experience of teamwork, based on Salas, Sims and Burke’s "the big five of teamwork" and Hackman’s understanding of team effectiveness." Thesis, Norges teknisk-naturvitenskapelige universitet, Psykologisk institutt, 2012. http://urn.kb.se/resolve?urn=urn:nbn:no:ntnu:diva-18256.

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The main aim of this thesis was to develop a questionnaire on the subjective experience of teamwork, based on Burke, Salas, and Sims (2005) model "the big five of teamwork", and Hackman’s (1990) classification of team effectiveness. The model proposed by Salas et al. (2005) include eight teamwork process factors: mutual performance monitoring, backup behaviour, adaptability, team leadership, team orientation, shared mental models, mutual trust and closed loop communication. The three Hackman team effectiveness outcome factors are labelled team results, team survivability and individual satisfa

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Harutjunjan, Ani. "Analýza efektivity vybrané marketingové kampaně." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-199988.

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The aim of the thesis is to evaluate the effectiveness of the selected marketing campaign in the area of telecommunications, on the basis of defining basic criteria for success of the marketing campaign as part of the communications plan of the company. The theoretical part of the thesis is focused on defining the fundamental components of the marketing and the communication mix. Furthermore, theoretical part covering the approaches, methods and indicators for measuring the effectiveness of marketing campaigns, serves as a theoretical basis to schedule and implement the practical part. The pra

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Liu, Yi-ching, and 劉怡青. "The Effects of Internet Sales Promotion, Internet User Characteristics on Internet Sales Promotion Effectiveness-Travel Website Case." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/95186365938860790173.

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碩士<br>東吳大學<br>企業管理學系<br>93<br>Sales Promotion (SP) traditionally is one of the most important tools of marketing communication or promotion. Recently, internet marketing is used widely across the business world. Due to the fact that power of personal selling is strictly reduced and restricted in internet or on-line marketing, the role of sales promotion has increased a lot. Many internet stores choose various sales promotion practices and even formulate sales promotion strategy to guide their SP practices. While most of the existing internet marketing papers study single SP practice, this rese

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Sanchez, Solange Therese, and 桑小蘭. "Influential Factors of Sales Force Control Systems Effectiveness: A Theoretical Model." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/75232619950814866663.

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碩士<br>元智大學<br>企業管理與服務科學學程<br>99<br>ABSTRACT Selling is an independent and demanding occupation in which success is difficult to predict and lack of direction of salesforce can harm the organization in the long run. As a result, a great number of researchers have devoted considerable attention to sales managers'' use of control strategies (Anderson et.al 1987; Challagalla et.al 1996; Cravens et al. 1993; Oliver et.al 1994). In practice most sales organizations employ both behavioral and outcome control or varying quantities of them (Oliver and Anderson, 1994). However, previous research has fo

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LEE, TAI-I., and 李泰毅. "The Research of Effectiveness of Sales Promotion Influenced by Promotion Activities-The Moderating Effect of Store Management and Product Sales." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/g3f7v6.

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碩士<br>中華科技大學<br>經營管理研究所<br>103<br>This study explore that promotion activities impact promotion effect. The case is well-known chain stroes. The sample is from the store manager and business executives. The period is from January, 2014 to December, 2014. There are 57 stores, 23 categories, and 88 items. We will discuss that the difference factor of promotion activities and promotion effect. Also, the effect of promotion activities on promotion effect. Last, and also the most important, stores management and product sales how moderate promotion activities and promotion effect. The evidences ind

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Lin, Guan-Yuan, and 林冠源. "A Study on Training Courses, Training Effectiveness and Sales Performance of Insurance Sales Agent –A Case of N Insurance Company." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/tg2q6t.

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碩士<br>萬能科技大學<br>經營管理研究所<br>103<br>Business personnel are the important assets and main body of the income of life insurance companies. To strengthen the training course of business personnel is one of the important topics in the life insurance companies. The success or failure of KASH will influence the corporate image and business personnel’s work performance in life insurance companies, and it is the key element to continuing operating of life insurance companies. Therefore, life insurance companies should be prepared for the training courses of business personnel and assist them to achieve

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"A research on effectiveness of formal sales training programs in Hong Kong." Chinese University of Hong Kong, 1991. http://library.cuhk.edu.hk/record=b5886654.

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by Chung Chi-keung, Ivan and Tang Kwok-chu, Desmond.<br>Thesis (M.B.A.)--Chinese University of Hong Kong, 1991.<br>Bibliography: leaf 97.<br>ABSTRACT --- p.ii<br>ACKNOWLEDGEMENTS --- p.iii<br>TABLE OF CONTENTS --- p.iv<br>CHAPTER<br>Chapter I. --- INTRODUCTION --- p.1<br>Background of Research --- p.1<br>Objectives and Scope of Study --- p.5<br>The Research Design Details --- p.6<br>Chapter II. --- METHODOLOGY --- p.8<br>Survey on Sales Technique Concepts --- p.8<br>Structured/Unstructured Interview --- p.9<br>Chapter III. --- SURVEY ON SALES TECHNIQUE CONCEPTS --- p.10<br>Selling P

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Lin, Erwin Tsun-ji, and 林村基. "Productive Efficiency, Service Effectiveness, Productivity and Sales Force Measurements for Rail Transport Industry." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/87cznz.

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博士<br>國立交通大學<br>交通運輸研究所<br>92<br>Conventional data envelopment analysis (DEA) models do not consider the effects of environmental factors or data noise; nor do these models adjust the “slacks” while making comparison of the relative efficiency for the decision making units (DMUs). As a consequence, factors causing the inefficiency are hardly to be recognized and such performance evaluation is likely biased. To remove these shortcomings, this research proposes a four-stage DEA model in which the effects of environmental factors and data noise are accounted for and the input excesses or output s

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Antunes, Inês Filipa Saraiva. "The effectiveness of sales promotion techniques on consumer buying behavior of generation Y." Master's thesis, 2018. http://hdl.handle.net/10362/38603.

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Sales promotion are increasingly becoming a powerful communication tool for marketers to connect with costumers. Notwithstanding, little is known about how Generation Y responds to sales promotion. To address this concern, this paper attempts to find out the major dimensions of consumers’ perception about the benefits derived from sales promotion and the influence of Word-of-mouth (WOM) on purchase intention. A convenience sample of 564 Generation Y was taken over a quantitative research, following a descriptive research design. Structural Equation Modeling approach was used to test the propos

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ming, chung jên, and 鍾仁銘. "The Impact of Sales Force Effectiveness Implementation on Sales Achievement Performance The Case Study of a Global Biopharmaceutical Company in Central Taiwan." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/82877853420565441813.

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碩士<br>亞洲大學<br>健康管理研究所<br>95<br>The environment in which pharmaceutical companies promote their product has become increasingly tough over recent years as a number of trends and factors drive changes. As the effect of patent expires, shrinking piplines and rising R&D costs impact companies. In addition, because NHI intervention, cost-containment policy, regulatory constraints on promotion, ever more influencers on prescribing, they are under increasing pressure to delivery greater productivity from their sales forces. The drive for increasing sales force productivity is taking place in a diffic

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Wang, Yu-Chih, and 王昱智. "The Dynamics Features of Online Word of mouth and Sales between “Positive WOM effectiveness and Ineffectiveness”." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/53275500387622243424.

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碩士<br>國立臺灣科技大學<br>企業管理系<br>103<br>With the popularity of Internet, it is an important platform for consumers to transfer and collect Word of mouth(WOM). Because eWOM is convenient, storable and it can be spread further and faster. So it become an important source to masure effect between WOM characteristics and box office sales. This study uses actual online data to be two major WOM indicators: WOM Volume and WOM Valence to be evaluated influence with box office sales. The sample data for this study is from Academy Awards-nominated best picture in the last ten years(2005-2014), including 74 mo

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Chen, Kuang-Hao, and 陳冠豪. "Influences of Promotion Type, Promotion Framing and Product Price Level on the Effectiveness of Sales Promotion." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/vztkg8.

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碩士<br>國立高雄大學<br>經營管理研究所<br>97<br>Exploration of sales promotion effect is one enduring issue in the study of marketing. This study adds to understanding of how product price, promotion type and promotion framing influence the effectiveness of sales promotion. The purpose of this study is to find the optimal combinations of promotion type and promotion framing for different product price levels. Promotion types in the experiment include Cause-related Marketing (CRM) and discount. Although a large number of studies have been made on CRM and discount separately, only a few attempts have so far be

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Farrell, Seonaid. "A meta-analytic review of the effectiveness of personnel selection procedures and training interventions in sales occupations." Thesis, 1999. http://hdl.handle.net/2429/9694.

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Applied research on the effectiveness of personnel selection procedures and training interventions in sales occupations was examined by meta-analytic techniques. The literature review included 170 predictorcriterion effect sizes of selection procedures, and 12 effect sizes of training interventions. On average, composite-domain selection assessments predicted salesperson performance (multiple R = .59, p < .05), while the effects of single domain selection assessments and training interventions (r = .27, p > .05; r= .16, p > .05, respectively) were not statistically significant. Among the

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Greene, Mallik. "Modeling the Dynamics on the Effectiveness of Marketing Mix Elements." 2014. http://scholarworks.gsu.edu/bus_admin_diss/43.

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The objective of this study is to conduct a marketing mix modeling to measure the effectiveness of past marketing activities on the product sales using a time-varying effect model (TVEM) approach. The longitudinal intensive data for this study has come from a large ice cream manufacturer in USA. Traditionally, static regression models have been used to measure the effectiveness of marketing mix variables to predict sales. And, these models used to find the time independent effect of the covariate on the dependent variable. On the other hand, a dynamic model such as time-varying effect model ta

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LEE, PAI-HUNG, and 李柏宏. "A Study on Training Effectiveness and Sales Performance of Insurance Salespersons –A Case of M Life Insurance Company." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/r5jvt4.

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碩士<br>朝陽科技大學<br>財務金融系<br>107<br>At present, life insurance companies are recruiting a large number of talents. In this way, the companies can not only expand their business scales, but also increase the growth of performance. The education and training of the sales in life insurance companies is a very important work in the company. Although the training content of each company may be different, the purpose is the same. The purpose is to train high-level life insurance business personnel, make them have a great performance in the business performance, and to retain and train talents. How to pl

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Naidoo, Krishnavelli Marla. "Managed healthcare in South Africa : impact on patient care and ethical pharmaceutical sales in Kwa-Zulu-Natal." Thesis, 2003. http://hdl.handle.net/10321/2841.

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Submitted in fulfillment of the requirements for the Degree in Master in Technology: Marketing, Technikon Natal, 2003.<br>Managed care is defined by Chetty (1999: 1) as "the practice of evidence based medicine with an approach to managing both the quality and cost of medical care". Managed care was introduced into South Africa in the last decade due to increasing cost of healthcare. All forms of managed care represent attempts to control costs by modifying the behaviour of general practitioners.<br>M

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Li, Tan-Ni, and 李丹妮. "Impact of Perceived Justice on the Interdepartmental Relationship Effectiveness of Sales and Production: the Moderating Effect of Environmental Uncertainty." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/94eeyf.

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碩士<br>銘傳大學<br>企業管理學系碩士班<br>101<br>Interdepartmental relationship effectiveness indicates how a person in one department perceives the relationship with another department as being worthwhile, equitable, productive, and satisfying. This study considers how the three kinds of justice (distributive, procedural, and interactional) affect interdepartmental relationship effectiveness between the sales and production departments, as well as the moderation effect of environmental uncertainty. Survey questionnaires were sent out to the sales and production departments of the members of Taiwan’s electri

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Ho, Yi-ling, and 何依玲. "The Analysis of Relationship Between Sales Productivity and on-the-job Training Effectiveness – A Study ofA Life Insurance Company." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/89428398010382825043.

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Liou, james-SG, and 劉盛光. "The Relationship Between Sales Productivity and on-the-job Training Effectiveness--A Study of Nanshan Life Insurance in Taichung Area." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/17365787506317835370.

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Krüger, Stephanus Paulus. "Customer perception on the effectiveness of customer centric sales channels in a financial cooperation in South Africa / Stephanus Paulus Krüger." Thesis, 2014. http://hdl.handle.net/10394/11185.

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The main aim of the study was to determine which measurement tool, existing or adapted, would be able to determine the levels of customer centricity within the sales channels of a specific organisation, operating in the South African financial industry. A literary study showed that in order to determine the levels of customer centricity, customer experience should be measured. Six questionnaires were administered, namely, EXQ, NPS, CES, Customer satisfaction, Word-of-Mouth and Behavioural loyalty intention. The data showed a statistical significance and a positive relationship between all the

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Behrend, Jan Philip. "The effectiveness of content marketing activities in Facebook and Instagram : generating leads and improving sales for a B2C experiential service company." Master's thesis, 2018. http://hdl.handle.net/10400.14/25485.

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Nowadays a majority of society is using social media, which increased the number of social network sites (SNS) users. Business to consumer (B2C) companies have started to use SNS in order to gain from its close connectivity to customers and to attract new customers. Becoming of most self-interest to master the art of online marketing through SNS for B2C companies. The aim of this thesis is to study the effectiveness of visual user-generated content (UGC) versus own branded content for sales conversions on Facebook. Additionally, the study compares the effectiveness of own branded visual conte

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Chang, Ming-Chieh, and 張明杰. "The Study on the Customer Service Center is Operating Model and the Strategy to Elevate Referral Sales Effectiveness in the Financial Industry." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/78682109534336339019.

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碩士<br>淡江大學<br>全球華商經營管理數位學習碩士在職專班<br>97<br>The study’s objective lies in providing a strategic study on discerning an optimal sales operating model for customer service center and on enhancing their referral yield As derived from examining pertinent archival data and by comparing the practical implementation at several customer service centers, the sales modes on the customer service center of banking industry can be divided into direct sales and referral sales. The thesis’s analysis found that the two sales models have their advantages and disadvantages, in that the shortcoming of direct

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