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Journal articles on the topic 'Sales potential'

Author: Grafiati

Published: 28 May 2022

Last updated: 31 July 2025

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1

Slobodnyak, Ilya A., and Polina V. Antipina. "IDENTIFICATION OF A POTENTIAL PRODUCT SALES AREA." EKONOMIKA I UPRAVLENIE: PROBLEMY, RESHENIYA 2/14, no. 155 (2025): 35–45. https://doi.org/10.36871/ek.up.p.r.2025.02.14.005.

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The article considers various approaches to determining the potential sales zone of products (goods, works, services). Along with the classical approach, which is illustrated using various methods for determining the costs of making a purchase (travel by various modes of transport), the author’s approach is considered, which allows determining the corresponding sales zone based on the use of geographic information systems and elementary mathematical calculations based on geometric constructions. In particular, using the cosine theorem and a map obtained from any geographic information system,

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Baker, Barbara, and Don G. Roberts. "The Potential Effects of Phase Two of Tax Reform on Canada's Forest Sector." Forestry Chronicle 66, no. 6 (1990): 590–95. http://dx.doi.org/10.5558/tfc66590-6.

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On January 24, 1990, the federal government introduced Bill C-62 to Parliament to implement sales tax reform. The initial proposal outlined in the White Paper: Tax Reform 1987 included the provinces in a national sales tax reform. However, the federal and provincial governments could not reach an agreement on such a comprehensive reform. In the end, the federal government decided to pursue sales tax reform alone. The package finally chosen by the federal government includes modification of the existing legislation and replacement of the existing federal manufacturers' sales tax with a federal

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Bilovodska, Olena, and Olena Gryshchenko. "A practical study on evaluation of sales and service potential in distributing the industrial products (case study: regions in Ukraine)." Innovative Marketing 13, no. 4 (2017): 6–16. http://dx.doi.org/10.21511/im.13(4).2017.01.

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The article covers the study of sales and service potential of Ukrainian regions in distributing the industrial products. Using the data of the State Statistics Service of Ukraine, the statistical analysis of key indicators of sales and service potential is provided. The analysis of indicators’ dynamics in 2010–2015 shows the stability or insignificant increase in almost all regions. Based on ranking results of Ukrainian regions for sales and service potential, the five-zone matrix of potential is formed. The evaluations show that Kyiv (city), Dnipropetrovsk and Donetsk regions can be defined

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Takahashi, Kohei, and Yusuke Goto. "Embedding-Based Potential Sales Forecasting of Bread Product." Journal of Advanced Computational Intelligence and Intelligent Informatics 26, no. 2 (2022): 236–46. http://dx.doi.org/10.20965/jaciii.2022.p0236.

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In this study, we investigate the potential sales forecasts of unhandled bread products in retail stores based on factory shipment data. An embedding-based forecasting method that uses large-scale information network embedding (LINE) and simultaneously considers first- and second-order proximities is developed to define similar neighboring stores using their product–store relationship and to predict their potential sales volume. LINE is a network-embedding method that transforms network data into a low-dimensional distributed representation and requires a low computation time, even when applie

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Sharma, Kapil Kumar, Manish Tomar, and Anish Tadimarri. "Unlocking Sales Potential: How AI Revolutionizes Marketing Strategies." Journal of Knowledge Learning and Science Technology ISSN: 2959-6386 (online) 2, no. 2 (2023): 231–50. http://dx.doi.org/10.60087/jklst.vol2.n2.p250.

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In the ever-evolving landscape of marketing, the integration of artificial intelligence (AI) has emerged as a transformative force, revolutionizing traditional strategies and unlocking untapped sales potential for businesses. This paper explores the multifaceted impact of AI on marketing strategies, elucidating its role in enhancing customer engagement, optimizing targeting efforts, and enabling data-driven decision-making. Through the analysis of case studies and industry insights, it delineates the various applications of AI, including predictive analytics, personalized recommendations, and

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Williams, Corey J. M. "The Potential Role of Manufacturers' Orders in the Linear-Quadratic Flexible Accelerator Model." Research in Applied Economics 15, no. 2 (2023): 13. http://dx.doi.org/10.5296/rae.v15i2.21269.

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The linear-quadratic flexible accelerator model has been a staple for empirical analysis within the inventories literature. A key assumption of the model is that sales are a proxy for demand, thus inventories are generated in instances where production does not equilibrate with demand. We seek to improve upon the benchmark linear-quadratic model by introducing firm orders, thus allowing for differentiation between realized and expected demand. Estimation results suggest that the omission of orders heavily biases the coefficient sign and magnitude associated with sales. Furthermore, the estimat

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Töytäri, Pekka. "Assessing value co-creation and value capture potential in services: a management framework." Benchmarking: An International Journal 22, no. 2 (2015): 254–74. http://dx.doi.org/10.1108/bij-07-2013-0075.

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Purpose – The purpose of this paper is to investigate the managerial practices to assess value creation and value capture potential in longitudinal buyer-seller relationships, and proposes a framework for evaluating such potential for maximizing sales function efficiency. Design/methodology/approach – The research is based on an exploratory multi-case study with seven internationally operating companies from a variety of industries, with the aim of building the framework for sales opportunity management. The framework is then refined in eight workshops with 21 companies. Findings – The finding

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De Leon Valdes, Juan de Guadalupe, José de Jesús Romero Alvarez, and Olga Esthela Fuentes Martínez. "Effective Sales Process." Journal of Administrative Science 5, no. 9 (2023): 12–16. http://dx.doi.org/10.29057/jas.v5i9.9880.

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The sales department is the heart of any company, having sellers with the necessary skills and tools so that they can carry out their function, will have a positive impact at all levels of the organization. This article addresses issues that, both managers and the sales associates, must be present before, during and after approaching a potential client. In the sales process, the issues of the sales cycle and effective negotiation will be mentioned

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Oh, Yeon-Jae. "Exploring the Potential of Metaverse Platforms in Real Estate Transactions." International Journal on Recent and Innovation Trends in Computing and Communication 11, no. 9 (2023): 782–86. http://dx.doi.org/10.17762/ijritcc.v11i9.8966.

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COVID-19 has posed significant challenges to face-to-face sales of apartments and requires innovative solutions. In order to solve this problem, this paper proposes a model of a metaverse apartment sales promotion system. The proposed system utilizes the Zep metaverse platform to provide customers with virtual model houses and comprehensive real estate information. It provides various views, including satellite maps and 360° video, allowing customers to remotely explore the location of their apartments. Customers can explore the interior of the apartment via avatar, access 2D drawings and imme

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Maulidin Amirul Mukminin Hidayat, Gagah. "Implementation of Microsoft Power Bi in Monitoring Product Sales to Maximize Sales Potential and KPI Sales at PT UPS (PT Unggul Prima Sejati)." Journal of Social Science and Business Studies 1, no. 3 (2023): 68–73. http://dx.doi.org/10.61487/jssbs.v1i3.16.

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This study discusses the implementation of Microsoft Power BI as an effective tool in monitoring product sales and maximizing sales potential. In an increasingly connected and data-driven business era, a deep understanding of sales data and its intelligent use can give companies a competitive advantage. This paper will explain why Microsoft Power BI is the right solution, implementation steps, and its benefits in monitoring product sales and optimizing sales potential.

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Lahrache, Anass, and Taoufik Benkaraache. "Sales Volume and Sales Space Correlation in a Retail Store." International Journal of Engineering & Technology 8, no. 1.11 (2019): 118–20. http://dx.doi.org/10.14419/ijet.v8i1.11.28101.

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In a retailer chain, the allocated sales space for an article or a range is a decision that needs deep reflection due to the commercial implication. Even though, in most of the cases this decision is made on an empirical base. In this paper, we will study this link by defining its nature, its limits and try to understand the potential impact of changing space on the sales and prove the importance of theoretical approach which remained so far on an experimental levelÂ Â Â

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Fenghe, Zhang, Viktoriia Medvid, and Lu Xu. "Marketing potential of the Sino-Russian bilateral agricultural export market." Innovative Marketing 17, no. 2 (2021): 164–76. http://dx.doi.org/10.21511/im.17(2).2021.15.

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China and Russia are important agricultural countries in the world. Expanding exports and increasing sales of agricultural products play an important role in the economic development of both countries. To understand the current situation of agricultural exports of the two countries and formulate strategies to expand the marketing of agricultural products, this paper uses the UN Comtrade Database 2009-2018 on Chinese and Russian bilateral agricultural export sales and other trade data to calculate the (expansion margin) and (price margin) of agricultural exports, (quantity margin), to analyze t

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Candra, Windy, Abdi Dharma, Christnatalis Christnatalis, and Josua Presen Turnip. "IMPLEMENTATITON OF RANDOM FOREST ALGORTIHM ON SALES DATA TO PREDICT CHURN POTENTIAL IN SUZUYA SUPERMARKET PRODUCTS." SinkrOn 8, no. 2 (2023): 866–72. http://dx.doi.org/10.33395/sinkron.v8i2.12243.

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Concentration of sales that are focused on products that are in great demand and are popular is one of the supermarket sales techniques. Seasonal sales techniques like this sometimes have an impact that can be seen obviously by the imbalance in sales of existing products in supermarkets. Sales imbalance can be the initial cause for a product to lose interest and become a product that is eventually removed from store. With a classification model made to predict which products will be eliminated or churn, it can assist staff in distributing the sales of each product. The more products are churn

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Macoa Gau, Andi, and Nursahdi Saleh. "Exploring e-Commerce Potential: Improving Sales Performance Through Product Innovation in The Agriculture Sector." Jurnal Economic Resource 7, no. 1 (2024): 47–56. http://dx.doi.org/10.57178/jer.v7i1.836.

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This study explores the impact of e-commerce on sales performance, mediated by innovation, among agricultural business entrepreneurs in Polewali Mandar, West Sulawesi Province. Utilizing a quantitative research design, data were collected from 97 agricultural entrepreneurs who have adopted technology in their sales processes. The study employs WarpPLS 8.0 for data analysis to test the hypothesized relationships between e-commerce, innovation, and sales performance. Results indicate that e-commerce significantly enhances sales performance both directly (path coefficient = 0.727, p < 0.001) a

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15

Hildebrand, Christian, and Anouk Bergner. "AI-Driven Sales Automation: Using Chatbots to Boost Sales." NIM Marketing Intelligence Review 11, no. 2 (2019): 36–41. http://dx.doi.org/10.2478/nimmir-2019-0014.

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AbstractThe implementation of bot interfaces varies tremendously in current industry practice. They range from the human-like to those that merely present a brand logo or a digital avatar. Some applications provide a maximum amount of information with limited turn-taking between the user and the interface; others offer only short pieces of information and require more turn-taking. Instead of simply implementing the default option provided by chatbot providers and platforms, companies should consider very carefully how the specifics of the chatbot interface might affect the user experience. Sim

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Afanasiev, Yevhen, and Dmytro Frolov. "Substantiation of making competitive innovative decisions to improve company sales potential management considering risks." Economic Analysis, no. 34(2) (2024): 86–93. http://dx.doi.org/10.35774/econa2024.02.086.

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Introduction. Due to intensification of competition in the market space of a modern company, the timely use of innovative tools for managing its sales potential provides the company with the opportunity to adjust or create the up-to-date models of market behavior of the key target consumers, counterparties and competitors, and, as a result, to create (predict) realistic conditions for preventing negative consequences of emergency risks. This results from high dynamics of transformation of the modern market business environment, its selectivity and heterogeneity, which makes the company managem

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Sorokina, Ekaterina, Kelly Semrad, and Brian Mills. "Practical Sales Forecasting: Potential Solutions for Independently Owned Hotels." Tourism Analysis 21, no. 6 (2016): 631–44. http://dx.doi.org/10.3727/108354216x14713487283200.

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18

Macintosh, Gerrard, and Michael Krush. "Networking Behavior and Sales Performance: Examining Potential Gender Differences." Journal of Marketing Theory and Practice 25, no. 2 (2017): 160–70. http://dx.doi.org/10.1080/10696679.2016.1270770.

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19

Xiao, Min, Qingqing Gu, and Xinhua He. "Selection of Sales Mode for E-Commerce Platform Considering Corporate Social Responsibility." Systems 11, no. 11 (2023): 543. http://dx.doi.org/10.3390/systems11110543.

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From the perspective of corporate social responsibility (CSR) of the e-commerce platform, this paper investigates the choice of e-commerce platform for wholesale sales, agency sales, and hybrid sales modes when the manufacturer has both an offline retail channel and an e-commerce platform channel. Taking the e-commerce platform as the dominant player and considering factors such as the potential market size of the e-commerce platform, consumers’ sensitivity to CSR input level, and the CSR input cost coefficient, we constructed a Stackelberg game model under the wholesale sales, agency sales, a

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20

Oleksii, Birchak. "Algorithmizing B2B Sales: Can AI Create a Sales Framework That Guarantees Predictable Results?" American Journal of Management and Economics Innovations 07, no. 03 (2025): 08–13. https://doi.org/10.37547/tajmei/volume07issue03-02.

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The article examines the impact of artificial intelligence on B2B sales processes, in particular, its role in increasing efficiency and predicting customer behavior. The article analyses the use of such technologies as natural language processing [NLP], machine learning [ML], computer vision, and chatbots. Particular attention is paid to the practical case of the American company Dell, which has achieved an increase in the conversion rate and optimization of the sales department with the help of Lattice Engines analytics. The study demonstrates that AI integration allows branding agencies to c

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21

Ostin, Vasilii. "Maximizing business potential: The symbiotic relationship between employee training and business success." Marketing Science & Inspirations 18, no. 3 (2023): 47–55. http://dx.doi.org/10.46286/msi.2023.18.3.5.

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In the modern business landscape, the symbiotic relationship between employee training and business performance in a form of sales and marketing aspects has become increasingly evident. This research delves into the pivotal role of vocational training within European companies, particularly in the context of their impact on business outcomes of organizations. Through a deep analysis of secondary data from the Continuing Vocational Training Survey (CVTS) carried out by Eurostat, this paper uncovers the link between effective training practices and their subsequent impact on sales performance as

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GRAFOVA, Tat'yana O., Evgeniya A. MEDVEDKINA, and Irina I. SOKOLOVA. "Analysis of the capacity of industry-specific education in Russia and the potential for competitive scaling of digital education provider's sales to foreign markets." Finance and Credit 30, no. 9 (2024): 1956–70. http://dx.doi.org/10.24891/fc.30.9.1956.

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Subject. This article analyzes the capacity of industry-specific online education in the field of transport and logistics and the potential for scaling sales to foreign markets. Objectives. The article aims to analyze the capacity of industry-specific online education in the field of transport and logistics and the potential for scaling sales to foreign markets in Asia and the Middle East. Methods. For the study, we used the general scientific research methods. Results. The article presents the results of an analysis of the capacity of industry-specific online education in the field of transpo

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Batubara, Maryam, and Yuliana Saputri. "PROYEKSI MINAT BELI KONSUMEN HIDROPONIK." Jurnal Ilmiah Bisnis dan Ekonomi Asia 17, no. 1 (2023): 1–19. http://dx.doi.org/10.32815/jibeka.v17i1.369.

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This research aims to find the most significant selling potential of hydroponic plants. This study compared three types of hydroponic plants: kale, spinach and Pak Choy. The potential sales of the three plants were compared using several methods, namely Naive, Moving Average, Single Exponential Smoothing, and Decomposition Additive. Water spinach and Pak Choy got the highest forecast using the decomposition-additive sales forecasting method, while spinach used single exponential smoothing. The prediction of hydroponic and Pak Choy vegetable sales time is more varied than spinach, which is esti

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Kontrovskaya, I. A., and A. A. Zhuk. "The production and marketing potential of meat poultry farming and ways to improve it." Agrarian Economics 1, no. 8 (2021): 87–94. http://dx.doi.org/10.29235/1818-9806-2021-8-87-94.

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This article examines the state and priority directions of development of poultry meat production, a strategy for improving the production and sales activities of poultry meat organizations is developed, measures to increase the production and sales potential of industry enterprises are proposed and their economic justification is given.

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Sands, Timothy. "Electric Vehicle Sales Catastrophe Averted (?)." Modern Applied Science 14, no. 3 (2020): 1. http://dx.doi.org/10.5539/mas.v14n3p1.

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The literature indicates catastrophic potential for electric vehicles around the year 2019. Amidst the predicted time, this research revisits the prequel analysis with state-of-the-art deterministic artificial intelligence methodologies to posit the potential for catastrophe in the upcoming year. The methodology has proven effective with motion mechanics, electrodynamics, and even financial analysis of sales date in the prequels, since the model commences with simple regression for mathematical model formulation asserting the certainty equivalence principle, followed by derivative modeling and

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Purnarianto, Eko. "Analisis Penerimaan PAD Pada Dinas Perikanan dan Peternakan Kabupaten Tebo." Jurnal Perspektif Pembiayaan dan Pembangunan Daerah 3, no. 4 (2016): 209–30. http://dx.doi.org/10.22437/ppd.v3i4.3524.

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Abstract. This study aims to analyze potential, efficiency, effectivity and contribution of PAD admission at Department of Fishery and Animal Husbandry in Tebo Regencyincluding the strategy establishment to increase its revenue.The analysis used is a potential formula, efficiency ratio, effectivity ratio, contributions ratio and SWOT analysis.The results shows that the potential revenue of retribution slaughterhouse (RPH), the potential sales of livestock, and potential sales fishery product are beyond the current target. The efficiency level of retribution slaughterhouse (RPH) and sales of fi

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Annunen, Petteri, Erno Mustonen, Janne Harkonen, and Harri Haapasalo. "Sales capability creation during new product development – early involvement of sales." Journal of Business & Industrial Marketing 36, no. 13 (2021): 263–73. http://dx.doi.org/10.1108/jbim-06-2020-0274.

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Purpose This study aims to focus on creating sales capability as part of new product development (NPD). The aim is to define generic requirements for building sales capability as a part of NPD and to propose a necessary process by defining key activities for sales readiness. Design/methodology/approach An inductive and qualitative research method was used to construct a sales capability creation process based on a current state analysis in seven companies. Findings The results indicate that the status of companies’ sales-related planning varies during the NPD, and the related activities are no

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HAVRYLKO, P. P., T. V. HUSHTAN, and K. Yu. SIMEKH. "Peculiarities of the application of the model for determining potential sales zones in the company's product sales system." Market Relations Development in Ukraine №3(262)2023 111 (May 23, 2023): 49–54. https://doi.org/10.5281/zenodo.7963933.

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The subject of the study is the application of the model for determining potential sales zones in the company’s product sales system. The purpose of the study is to determine the principles and factors of market segmentation of the company’s products. Research methods. The work uses the dialectical method of scientific knowledge, the method of analysis and synthesis, the comparative method, and the method of summarizing data. Work results. The paper defines the main principles of market segmentation of the company’s products. Factors taken into account when building a potenti

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Zheng, Rui, Yi Yuan, and Yi Li. "Sales Disclosure and Pricing Policies in the Presence of Social Learning." Mathematical Problems in Engineering 2021 (April 24, 2021): 1–16. http://dx.doi.org/10.1155/2021/5535923.

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This study analyzes the role of sales disclosure and social learning (SL) in firms’ optimal responsive pricing policies and profits. If sales quantities are disclosed, potential customers will increase (decrease) their willingness to pay for the product based on the observation of relatively high (low) sales. In a monopoly market, a firm can control initial sales through the initial price, thus influencing consumers’ SL outcomes. We find that disclosing sales quantities and enhancing SL are always beneficial for a firm in a monopoly context. With an increase in the intensity of SL, a monopoly

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Meyer, Olaf. "Promoting Uniform Sales Law." European Business Law Review 24, Issue 3 (2013): 389–406. http://dx.doi.org/10.54648/eulr2013020.

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The success of the CISG as a uniform law convention has stirred the desire for subsequent projects. Now, the draft of a Common European Sales Law looms as a competing instrument at the regional level, which, although not yet final in form, obviously attempts to follow to some extent in the footsteps of the CISG in scope, structure and substance. To this extent, however, the experience of the latter cannot simply be transferred to the new instrument, as the CISG has thrived in a particular formative context that would be markedly different under the CESL. This article takes a look at the contri

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Revelle Akshara and Dr. Ajay Jain. "Data to Decisions: Optimizing E-commerce Sales Potential with Analytics." International Research Journal on Advanced Engineering Hub (IRJAEH) 2, no. 04 (2024): 1087–93. http://dx.doi.org/10.47392/irjaeh.2024.0150.

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Descriptive, diagnostic, predictive, and prescriptive analytics play crucial roles in optimizing the performance and user experience of an e-commerce site. Descriptive analytics involves examining historical data to gain insights into past performance, enabling businesses to identify trends, patterns, and anomalies. This analysis helps in understanding what has happened, such as identifying popular products or peak sales periods, and provides a foundation for further analysis. Diagnostic analytics goes beyond descriptive analytics by examining why certain events occurred, identifying factors t

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Briesch, Richard A., William R. Dillon, and Robert C. Blattberg. "Treating Zero Brand Sales Observations in Choice Model Estimation: Consequences and Potential Remedies." Journal of Marketing Research 45, no. 5 (2008): 618–32. http://dx.doi.org/10.1509/jmkr.45.5.618.

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This research focuses on the consequences of and potential remedies for incorporating zero brand sales observations when calibrating choice models on the basis of household panel data. As the authors show both analytically and empirically, including or excluding zero brand sales observations can bias price elasticities, even in cases in which the data are generated by a multinomial logit model. The authors show that an appropriate choice of a model form (i.e., specification) is influenced by the incidence of “missingness” and the mechanism presumed to be causing a brand to have no purchases in

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Smith, John Deep. "The Impact of Technology on Sales Performance in B2B Companies." Journal of Artificial Intelligence General science (JAIGS) ISSN:3006-4023 3, no. 1 (2024): 246–61. http://dx.doi.org/10.60087/jaigs.v3i1.118.

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This article provides an in-depth exploration of the multifaceted impact of technology on sales performance within B2B companies. It delves into how digital transformation and the integration of advanced technologies such as artificial intelligence, machine learning, and big data analytics have revolutionized traditional sales processes, enhancing efficiency, customer engagement, and ultimately, sales outcomes. The discussion spans several key areas, including the pivotal role of customer relationship management (CRM) systems in improving sales processes, the significance of digital marketing

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Smith, John Deep. "The Impact of Technology on Sales Performance in B2B Companies." Journal of Artificial Intelligence General science (JAIGS) ISSN:3006-4023 3, no. 1 (2024): 86–102. http://dx.doi.org/10.60087/jaigs.vol03.issue01.p102.

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This article provides an in-depth exploration of the multifaceted impact of technology on sales performance within B2B companies. It delves into how digital transformation and the integration of advanced technologies such as artificial intelligence, machine learning, and big data analytics have revolutionized traditional sales processes, enhancing efficiency, customer engagement, and ultimately, sales outcomes. The discussion spans several key areas, including the pivotal role of customer relationship management (CRM) systems in improving sales processes, the significance of digital marketing

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Podorueva, M. S. "Analysis of modern sales technologies in the hotel business." Gostinichnoe delo (Hotel Business), no. 3 (March 15, 2022): 52–58. http://dx.doi.org/10.33920/igt-2-2203-08.

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The article is devoted to the study of current and modern sales technologies in the hotel business. The current dynamics of sales volumes in the hotel business is determined, the most effective sales technologies are considered based on domestic and international experience. Potential directions and tools for the development of sales technologies in the hospitality industry have been formed.

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Wu, Zhifeng. "Potential Consumer Perspectives on: Wu's Yunnan Specialty Food Store." Frontiers in Business, Economics and Management 4, no. 1 (2022): 132–35. http://dx.doi.org/10.54097/fbem.v4i1.540.

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The epidemic of the COVID-19 is driving the development of online sales. The aim of this paper is to write and analysis a market research report to promote the business practice of online sales of "Yunnan Specialties Shop". The report will use an electronic questionnaire as the primary research method to survey an anonymous random sample of potential target consumers at the Xi’an Jiaotong-liverpool University in Suzhou. The aim is to collect and analyze data from the electronic questionnaire to obtain a more accurate target consumer group and to dig deeper into consumer needs, thus providing a

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Comer, James M., John E. Swan, Cecilia McInnis-Bowers, and I. Fredrick Trawick. "Methods in Sales Research : Ethnography as a Method for Broadening Sales Force Research: Promise and Potential." Journal of Personal Selling & Sales Management 16, no. 2 (1996): 57–64. https://doi.org/10.1080/08853134.1996.10754056.

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Damnjanovic, Vesna. "Touché solutions – response to “Y” generation." Emerald Emerging Markets Case Studies 1, no. 1 (2011): 1–10. http://dx.doi.org/10.1108/20450621111114830.

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Subject area Marketing. Study level/applicability This case study can be taught in a marketing course MBAs students: (communication trends analysis, sales models analysis, strategic marketing decision). It can also be taught in a sales management course with focus on sales process analysis and financial risk analysis. Students should use quantitative criteria for the analysis: potential sales revenue, market potential and qualitative criteria: risk analysis, customer satisfaction. Case overview Vision of the owner of the company was to improve modern marketing communications using high end tec

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Sattler, Liz A., and Clinton Warren. "Exploring Student Perceptions of Sales: A Case Study of a Sport-Sales Course." Sport Management Education Journal 10, no. 2 (2016): 93–102. http://dx.doi.org/10.1123/smej.2015-0014.

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Sales pedagogy and student perceptions of sales have long been studied in business programs across college campuses. While sales pedagogy is a growing content area for sport management programs, it continues to be an area in the field in need of further understanding. The purpose of this study was to explore student perceptions of sales throughout a 16-week course. A qualitative case study methodology was used to develop a rich description of how sport management students perceive sales as a content area, and as a potential profession in the sport industry. Analysis of the themes indicates tha

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Livingston, Lynda. "Control Sales in Family Firms." Family Business Review 20, no. 1 (2007): 49–64. http://dx.doi.org/10.1111/j.1741-6248.2007.00083.x.

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A large stock sale by an insider can be good news for a firm if it increases the potential for meaningful monitoring. I consider insider sales that represent voluntary releases of voting control by managers who continue to manage their firms, and ask if a manager's willingness to relinquish control is affected by the presence of other blockholders. I found that managers of family firms are much more defensive about maintaining their voting control, especially when there are other family members in management.

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Sojka, Jane Z., Ashok K. Gupta, and Timothy P. Hartman. "Student Perceptions of Sales Careers: Implications for Educators and Recruiters." American Journal of Business 15, no. 1 (2000): 55–64. http://dx.doi.org/10.1108/19355181200000006.

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While sales careers offer tremendous job potential, they are frequently overlooked by graduating college students. Previous research suggests that negative sales stereotypes have influenced students’ desire for sales careers. In this paper we revisit student attitudes toward sales careers to identify student segments most likely to have positive and realistic views of sales careers. We found that marketing majors or students who have taken two or more sales classes view sales careers more positively than other business students. Non‐marketing majors or students exposed to sales careers either

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Ulianova, Irina E., and Svetlana N. Egorova. "Analysis of the potential and prospects for selling pharmacy products via the Internet." Bulletin of Contemporary Clinical Medicine 18, no. 1 (2025): 90–97. https://doi.org/10.20969/vskm.2024.18(1).90-97.

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ntroduction. Currently, online commerce is becoming increasingly popular, and the online sales of pharmaceuticals are not an exception. The research literature provides the findings obtained from analyses on selling consumer goods. However, the strengths, weaknesses, threats, and opportunities related to the online sales of medical products, as well as the development of an online trading strategy, are still being identified. The aim of this study is to analyze the current situation of online pharmacies and to identify opportunities for developing and improving services in the online sales of

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Ulianova, Irina E., and Svetlana N. Egorova. "Analysis of the potential and prospects for selling pharmacy products via the Internet." Bulletin of Contemporary Clinical Medicine 18, no. 1 (2025): 90–97. https://doi.org/10.20969/vskm.2025.18(1).90-97.

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Abstract. Introduction. Currently, online commerce is becoming increasingly popular, and the online sales of pharmaceuticals are not an exception. The research literature provides the findings obtained from analyses on selling consumer goods. However, the strengths, weaknesses, threats, and opportunities related to the online sales of medical products, as well as the development of an online trading strategy, are still being identified. The aim of this study is to analyze the current situation of online pharmacies and to identify opportunities for developing and improving services in the onlin

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Pullins, Ellen, Monideepa Tarafdar, and Phuoc Pham. "The dark side of sales technologies: how technostress affects sales professionals." Journal of Organizational Effectiveness: People and Performance 7, no. 3 (2020): 297–320. http://dx.doi.org/10.1108/joepp-04-2020-0045.

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PurposeThis article evaluates the effect of technostress due to implementation of sales technologies on sales professionals in terms of changes in job satisfaction and role stress and potential mitigation strategies including technostress inhibitors and job commitment.Design/methodology/approachThe study utilizes a survey data collection from sales professionals in B2B consultative roles selling to business customers from construction, industrial supply and business service firms, including items that explore before and after factors around a customer relationship management implementation.Fin

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Djakasaputra, Arifin, Nadira Aulia Putri, and Yunia Arinda Jayanti. "IMPLEMENTASI PROSES MANAGEMEN PENJUALAN PADA UKM." JOURNAL OF SUSTAINABLE COMMUNITY SERVICE 3, no. 3 (2023): 116–24. http://dx.doi.org/10.55047/jscs.v3i3.472.

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Sales is one of the important components in the marketing system that plays a role in generating revenue. This activity aims to provide business owners with knowledge about the sales process to increase sales of their products. The partners involved in this activity are culinary businesses in Jambi. The method used was training and socialization, which included an introduction to the sales process, starting from finding potential buyers, identifying prospects, qualifying prospects, to making sales. Evaluation of the activity showed that the training went smoothly and succeeded in improving par

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Walker, A. Kelly, and Brett L. Bueltel. "A Legal Analysis of State Tax Policy for Online Sales: The Recipe from Direct Marketing." ATA Journal of Legal Tax Research 16, no. 1 (2018): 39–58. http://dx.doi.org/10.2308/jltr-52133.

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ABSTRACT The growth of e-commerce has changed the way people shop. The changing business environment is a strain on state governments due to their inability to collect sales and use tax on most internet-based transactions. While the U.S. Supreme Court, for the first time in almost 30 years, is reviewing a state's ability to collect sales and use tax from out-of-state sellers in South Dakota v. Wayfair, Inc., a potential solution to increase sales and use tax collection may already exist. In 2016, the Tenth Circuit Court of Appeals upheld a Colorado notification law that could provide a bluepri

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Keel, Astrid Lei, and Daniel Padgett. "The effects of adjacent competitors and promotion on brand sales." Journal of Consumer Marketing 32, no. 1 (2015): 43–50. http://dx.doi.org/10.1108/jcm-02-2014-0860.

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Purpose – This paper aims to examine the potential for adjacent brands to influence sales of a focal brand. Specifically, this paper examines whether the type of adjacent brand (market leader or non-market leader competitor) and its promotion (featuring or discounting) have an effect on sales of a focal product. Design/methodology/approach – Store-level scanner data supplemented with in-store audits are used. Findings – It is demonstrated that adjacent brands and their specific marketing activities influence focal brand sales in specific ways, and that market leaders have a disproportionate an

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Zaitseva, О. I. "SALES INFORMATION POTENTIAL IN THE MANAGEMENT OF STRATEGIC ENTERPRISE ADAPTATION UNDER DYSFUNCTION SOCIAL AND ECONOMIC INSTITUTIONS." SCIENTIFIC BULLETIN OF POLISSIA 2, no. 2(10) (2017): 70–73. http://dx.doi.org/10.25140/2410-9576-2017-2-2(10)-70-73.

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Katsikea, Evangelia S., Marios Theodosiou, Robert E. Morgan, and Nikolaos Papavassiliou. "Export Market Expansion Strategies of Direct-Selling Small and Medium-Sized Firms: Implications for Export Sales Management Activities." Journal of International Marketing 13, no. 2 (2005): 57–92. http://dx.doi.org/10.1509/jimk.13.2.57.64856.

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The authors use punctuated equilibrium theory as a framework to help explain potential differences in the export sales management arrangements between firms that adopt an export market expansion strategy of either market concentration or market spreading. On the basis of a thorough review of the extant literature, the authors identify certain export sales managers’ characteristics and behavior, export sales behavioral control, and satisfaction with export sales territory design as potential discriminators between these two groups of direct exporting firms. Consistent with the hypotheses, in ge

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Singh, Sarmohit. "Empowering Business Strategies advanced machine learning algorithms for precise sales." International Journal for Research in Applied Science and Engineering Technology 11, no. 11 (2023): 2723–30. http://dx.doi.org/10.22214/ijraset.2023.57162.

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Abstract Machine learning (ML) is rapidly developing field that has the potential to revolutionize industries, including sales. Advanced ML algorithms can be used to empower businesses with precise sales data and insights, helping them to makebetter decisions and improve their sales performance. This paper discusses how advanced ML algorithms can be used to improve sales in a number of ways, including sales forecasting, lead generation, customer segmentation, and upsell and Cross - sell opportunities. It also provides examples of businesses that are already using advanced ML algorithms to impr

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