Relevant bibliographies by topics / Sales promotion

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Sales promotion'

Author: Grafiati
Published: 4 June 2021
Last updated: 1 August 2024

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Journal articles on the topic "Sales promotion"

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Gera, Suchita. "Role of Sales Promotion Techniques in Building Consumer Preferences: A Study of FMCG Products of Selected Brands in Dehradun City of Uttarakhand." Journal of University of Shanghai for Science and Technology 23, no. 06 (June 23, 2021): 1448–62. http://dx.doi.org/10.51201/jusst/21/06465.

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The importance of sales promotion in the marketing mix is unquestionable. Sales Promotion techniques are considered one of the important tools and techniques for increasing sales volume. Considering the cost of sale promotions are always substantial, the selection and design of the most effective and efficient promotion tools are crucial for a successful promotion campaign. The ability of marketers to identify attributes that are relevant to their target market is vital for them to have better control over the results of their promotional activities. The present paper aims to evaluate the possibility of consumer preference due to sales promotion, the effectiveness of sales promotion tools in motivating purchase in the FMGC sector, and on this basis of study few suggestions are offered that will be useful for marketing managers of FMCG companies to streamline their sales promotion strategies and make their promotional efforts more successful.
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Faizah, Salsabila, and Ria Edlina. "Aktivitas Promosi Wisata Kuliner Ikan Bilih Sebagai Makanan Khas Danau Singkarak Kabupaten Tanah Datar." JKOMDIS : Jurnal Ilmu Komunikasi Dan Media Sosial 4, no. 1 (April 15, 2024): 262–66. http://dx.doi.org/10.47233/jkomdis.v4i1.1602.

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The problem studied in this research is culinary tourism promotion activities for bilih fish as a typical food of Lake Singkarak in promoting and marketing bilih fish culinary tourism. Based on these problems, this research aims to describe the marketing promotion activities used by UMKMactors at the Tourism Department in carrying out promotional activities for the Ikan Bilih culinary tourism product. The research approach used is descriptive qualitative. The source of research data is the result of observations of the activities of the Tanah Datar Regency Tourism Office and UMKM actors at Lake Singkarak. Data collection was carried out using observation, interviews and documentation techniques. The theory used is IMC (integrated marketing communications). This theory was put forward to show that the Bilih Fish culinary tourism promotional activities used by Bilih Fish traders in marketing their tourism products are advertising techniques, sales promotions, personal sales "face to face sales", public relations "public relations" Based on the presentation of results based on data and also the results of interviews conducted by researchers, it was concluded that promotional activities for culinary tourism of bilih fish as a typical food of Lake Singkarak, Tanah Datar Regency, it could be concluded that the five promotional communication indicators implemented by UMKM in Lake Singkarak were based on promotion theory. The mix is ​​advertising (public relations), direct marketing (direct marketing), sales (sales promotion), and personal sales (personal sales) fifth in terms of promotions carried out to increase sales of Bilih Fish in Lake Singkarak. Of the fifth indicators, the least dominant among UMKM actors is advertising, in other words there is still a lack of innovation and creativity in promoting it, not all Ikan Bilih MSME actors in Lake Singkarak are able to market Ikan Bilih culinary delights as creatively as possible. The lack of unity between UMKM in terms of pricing also has an impact on sales of Bilih Fish. The role of the Creative Economy Tourism Office is to provide guidance, facilities and financial support to UMKM.
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Schwarz, P. A. "Sales promotion." Anaesthesia 43, no. 3 (February 22, 2007): 248. http://dx.doi.org/10.1111/j.1365-2044.1988.tb05561.x.

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Jaya, Pinto, Yuwanda Tiara, and Mumuh Mulyana. "Peranan Sales Promotion Girl Pada Produk Wardah Beauty Care." Jurnal Aplikasi Bisnis Kesatuan 2, no. 2 (August 30, 2022): 287–94. http://dx.doi.org/10.37641/jabkes.v2i2.1758.

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ABSTRACT At present the cosmetics industry in Indonesia has increased by 20% in 2017, so competition in the cosmetic industry is quite tight. There are many ways that companies can do in marketing their products, namely through personal selling, in personal selling it is certain that it requires workers to carry out these activities, one of which is by using a Sales Promotion Girl. The aims of this research are: 1). To find out how the role of Sales Promotion Girl is in wardah beauty care products. 2). To know how the Sales Promotion Girl in promoting the product. 3). To find out how Sales Promotion Girl can attract and convince consumers. The results of this study, namely: 1). The role of the Sales Promotion Girl in wardah beauty care products is as follows: a) attracting consumers to visit the stand, b) offering products, c) guessing customer needs and fulfilling what customers need, d) answering customer questions and handling complaints from customers in a timely manner well, e) informing the quality of the product up to the way it is treated or used, and f) implementing service standards properly. 2). When Wardah's Sales Promotion Girl promotes products, namely by: a) product presentations, and b) promotional presentations. 3). The Sales Promotion Girl's way of attracting and convincing consumer interest is by: a) good appearance according to company standards, b) product display, c) product presentation, and d) with promotions.
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Saputra, Sartono Maya, and Retno Ibut Utami. "PENGARUH BIAYA PROMOSI TERHADAP PENDAPATAN JASA “NAKAMURA HOLISTIC THERAPY” DI SURAKARTA." ProBank 2, no. 2 (August 19, 2017): 36–47. http://dx.doi.org/10.36587/probank.v2i2.183.

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Promotion and communication are summarized in the promotional mix that contains a combination of the best strategy of the variable cost of advertising, the cost of personal selling and sales promotion costs, all of which are planned to achieve the objectives of the sales program: increasing service revenues in order to increase as well jumlahl aba obtained. this study aims to determine the effect of promotional costs consist of: the cost of advertising, sellling personal cost, and cost of sales promotions on services revenue. The data used in this research is data based on time series (time series). This research is explanatory research, ie research that explains the causal relationship between research variables through hypothesis testing. The analytical tool used in this research is multiple linear regression analysis. The study shows that the variable cost of advertising and sales promotion variable is not significant positive effect on service revenues. While the cost of personal selling significant negative effect on service revenues. Advertising, personal selling, and sales promotion together a significant effect on service revenues.Keywords: Advertising Costs, Fees Personal sellling, Cost of Sales Promotion, Revenue Services
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Saputra, Sartono Maya, and Retno Ibut Utami. "PENGARUH BIAYA PROMOSI TERHADAP PENDAPATAN JASA “NAKAMURA HOLISTIC THERAPY” DI SURAKARTA." ProBank 2, no. 2 (August 19, 2017): 36–47. http://dx.doi.org/10.36587/probank.v2i2.183.

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Promotion and communication are summarized in the promotional mix that contains a combination of the best strategy of the variable cost of advertising, the cost of personal selling and sales promotion costs, all of which are planned to achieve the objectives of the sales program: increasing service revenues in order to increase as well jumlahl aba obtained. this study aims to determine the effect of promotional costs consist of: the cost of advertising, sellling personal cost, and cost of sales promotions on services revenue. The data used in this research is data based on time series (time series). This research is explanatory research, ie research that explains the causal relationship between research variables through hypothesis testing. The analytical tool used in this research is multiple linear regression analysis. The study shows that the variable cost of advertising and sales promotion variable is not significant positive effect on service revenues. While the cost of personal selling significant negative effect on service revenues. Advertising, personal selling, and sales promotion together a significant effect on service revenues.Keywords: Advertising Costs, Fees Personal sellling, Cost of Sales Promotion, Revenue Services
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Widyasari, Nyoman Putri, and I. Gde Ketut Warmika. "PENGARUH PROMOTION MIX TERHADAP CUSTOMER LOYALTY MELALUI BRAND EQUITY SEBAGAI VARIABEL MEDIASI." E-Jurnal Manajemen Universitas Udayana 8, no. 12 (December 3, 2019): 6910. http://dx.doi.org/10.24843/ejmunud.2019.v08.i12.p01.

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This study explains the role of brand equity mediates the effect of promotion mix on customer loyalty. This research was conducted in the city of Denpasar involving 100 respondents. The study used questionnaires, observation and interviews. Path analysis and sobel test were used. The results of the study are that Promotion mix has a positive and significant effect on brand equity, Promotion mix has a positive and significant effect on customer loyalty, Brand equity has a significant positive effect on customer loyalty, and Brand equity mediates the effect of promotion mix on customer loyalty. Acer management to pay more attention to individual sales and sales promotions on promotion mix. Increase sales promotion by giving discounts, presenting repeat prizes such as geratis laptop accessories in certain types, distributing promotional catalogs, and increasing individual sales by concentrating on training salespeople in various fields. Keywords: promotion mix, customer loyalty, brand equity.
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Novia, Rozana Putri, Riza Rachman, Lutfiyatil Hamida, Putri Ayu Purnama Sari, Farukh Abdullah H.R.M, and Ervina Adita Rahman. "STRATEGI PEMASARAN MELALUI PENETAPAN PROMOSI PENJUALAN DAN KUALITAS PELAYANAN PADA KAFE FORTUNA DI SITUBONDO." Jurnal Mahasiswa Entrepreneurship (JME) 3, no. 1 (April 14, 2024): 134. http://dx.doi.org/10.36841/jme.v3i1.4231.

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Fortuna Cafe is one of the cafes in Situbondo Regency. IM Cafe carries out several sales promotions to increase its sales. Sales promotion is an activity implemented for the purpose of increasing sales and increasing consumer demand. And service quality can be defined as anything that focuses on efforts to fulfill consumer needs and desires accompanied by accuracy in conveying them so as to create a balanced conformity with consumer expectations. This research is research using qualitative methods. Data collection was carried out through observation and interviews. Data analysis methods include data condensation, data presentation, and drawing conclusions. The conclusion of this research is that Baliwa Kafe Fortuna carries out various ways of promoting sales and service quality as its marketing strategy. These sales promotion strategies include sales promotions using products and using discounts and service quality indicators, namely real reliability, responsiveness, guarantee and empathy are all indicators of high quality service. The study shows that sales promotion marketing strategies and high quality service will have a significant impact on consumer satisfaction.
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Asdinur, Arlan, J. Pandey ., A. Makalew ,, and E. S. Tangkere. "PERANAN PROMOSI TERHADAP VOLUME PENJUALAN TELUR AYAM RAS PADA PASAR SWALAYAN DI KOTA MANADO." ZOOTEC 37, no. 2 (July 19, 2017): 436. http://dx.doi.org/10.35792/zot.37.2.2017.16661.

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THE ROLE OF PROMOTION ON THE SALE OF CHICKEN RACE EGGS IN THE SUPERMARKETS OF MANADO CITY.This research has been conducted in the supermarkets of Manado City. The res of this research is to what extent promotion plays a role in the sales volume of chicken race eggs in the Supermarkets of Manado. The purposes of this research are to know which promotional tools are used in Supermarkets of Manado and to know the role of promotion to the sales volume of chicken race eggs in Supermarkets of Manado. Sample determination is done by Purposive Sampling. The sampling criteria of this research are : The supermarkets that sell chicken race eggs and the Supermarkets that have sold chicken race eggs for one year. The random sampling to 21 Supermarkets as the respondent from 121 supermarket total in Manado City. The data of research will be tabulated and analyzed. Data analysis model using descriptive analysis approach to study the role of promotions to the sales volume of chicken race eggs.From the research result obtained that the tools of promotions that used on sales proccess of chicken race eggs in Supermarkets of Manado spesifically is packaging with the price and discount. From the data of research shows that the Supermarkets which not used sales promotion precisely the price is higher and the sales volume is very low. While the supermarkets that used the promotions, the price is lower and the sales volume is extremelly high. The sale of Chicken race eggs in Supermarkets of Manado, promotion tools become one of marketing strategy that increasing the sales volume. From the researh result conducted shows that more eggs sold when using the promotional tools. This is because the suppliers and supermarkets want to maintain their name, so that the quality must be maintained and the supermarkets already using the brand or mark, such as Telur Segar and Cap Manguni.Keywords : Promotion, Supermarket, Sales volume, Chicken egg race
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Hunt, Kenneth A., and Susan M. Keaveney. "Sales Promotion Wars." Journal of Promotion Management 1, no. 3 (October 19, 1992): 3–20. http://dx.doi.org/10.1300/j057v01n03_02.

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Dissertations / Theses on the topic "Sales promotion"

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Linnik, Y. N. "Sales promotion rules." Thesis, Вид-во СумДУ, 2005. http://essuir.sumdu.edu.ua/handle/123456789/19899.

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Conte, Carolina <1988&gt. "Sales promotion effectiveness." Master's Degree Thesis, Università Ca' Foscari Venezia, 2012. http://hdl.handle.net/10579/1581.

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MacGregor, David. "Sales promotion : a managerial perpective." Thesis, Lancaster University, 2010. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.619274.

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Sales promotions, although ill defined and under theorised. have long been a part of the marketing communications mix and used by brands in a variety of ways in many different contexts. Much of the research that examines sales promotions has done so from a rational economic or behaviourist perspective. Whilst acknowledging the contribution of such ontologies, it is argued that there has been limited examination of sales promotions from a managerial perspective. What has been produced tends to be largely prescriptive and written for practitioners. In this thesis the ontology of critical realism has been used to develop a conceptual framework that treats sales promotions as individual entities taking place within organisational and market structures. This conceptual framework has been used to analyse empirical data collected from thirteen smaller U.K. brands drawn from a diverse set of product categories and industries. Four in-depth case studies are presented with rich, fine-grained insights into the behaviours of those involved in such activities and the subsequent outcomes; in particular the contemporary practices of managerial actors involved in the conception. commissioning and implementation of sales promotions activities. The results of a further 9 case studies are also presented in summary form. In each case the conceptual framework proves largely effective in interpreting the likely causes of the form that the sales promotion took and its subsequent outcomes. It is claimed that the research made the following contributions to the study of sales promotions: 1) a re-examination of the definitional discourse that informs sales promotion and the development of a new definition: 2) the early and successful use of the combination of a critical realist oncology and case study 3) that the forms and outcomes of sales promotions can be better understood as being dependent on causal explanations of involving organisational and business contexts and 4) the development of a model that integrates diverse contextual (actors from both within and outside of the organisation in order to inform the managerial practice of deploying and managing sales promotions. The products of the study argue for a deeper and more sophisticated treatment of the way that sales promotions are researched, operate and are managed. The findings also suggest that both the method and the results have wider implications for the study of sales promotions, marketing communications in general and marketing practice.
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Линник, Юлія Миколаївна, Юлия Николаевна Линник, and Yuliia Mykolaivna Lynnyk. "Environmental claims for sales promotion." Thesis, Видавництво СумДУ, 2005. http://essuir.sumdu.edu.ua/handle/123456789/8428.

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Obawole, Olufemi. "LONG TERM EFFECTS OF SALES PROMOTION ON THE SALES OF BEVERAGES." Thesis, Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-12834.

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Solilyak, Maryna. "Gender Differences in Response to Sales Promotion." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-262324.

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Today, more and more similar products in one product line appear on store shelves, and buying decisions have become more complicated for the consumer. Despite this, producers have a clear vision that one of the most effective tools that can be used to distinguish their products is sales promotion. Nevertheless, every customer is unique, and the responses to sales promotion tools differ as well. The reason for sales promotion campaigns success depends on the depth of understanding of consumer behaviour. In order to create a successful communication campaign, marketers should be aware in the best ways of reaching the desired consumers. In this work we will take a look at the gender differences in consumer behaviour. In particular, we would like to see different responses toward men and women toward sales promotion campaigns.
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Šebesta, Miroslav. "Sales promotion strategies in Procter&Gamble." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-359294.

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The thesis gives comprehensive overview on the topic of sales promotions. The special focus is devoted to activities of Procter & Gamble on the Czech market. With increasing importance of sales promotions on the Czech market, the thesis aims to introduce main academic findings concerning sales promotions and test them on brands of Procter & Gamble. The next goal is to find out whether sales promotion strategies of Procter & Gamble provide a competitive advantage for the company on the Czech market. Using statistical and comparative methods, the thesis brings valuable conclusions for both marketers and academics. It was found out effects of Procter & Gamble sales promotions are in line with academic theories and its sales promotion strategies provide competitive advantage for the company.
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Tietje, Brian C. "Promotional enhancement theory : a model for designing promotions that enhance brand evaluations /." Thesis, Connect to this title online; UW restricted, 1999. http://hdl.handle.net/1773/8806.

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Höckner, Michael. "Wissenschaftliche Erkenntnisse über das Kundenverhalten am Point of Sale und ihre Nutzung zur aktiven Verkaufsförderung." [S.l. : s.n.], 2004. http://www.bsz-bw.de/cgi-bin/xvms.cgi?SWB11195158.

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Garrett, K. Jason. "Essays on improving sales performance." Diss., Columbia, Mo. : University of Missouri-Columbia, 2006. http://hdl.handle.net/10355/4353.

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Thesis (Ph.D.)--University of Missouri-Columbia, 2006.
The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on May 1, 2009) Vita. Includes bibliographical references.
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Books on the topic "Sales promotion"

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Horchover, David. Sales promotion. Oxford, U.K: Capstone Pub., 2002.

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Limited, Mintel International Group, ed. Sales promotion. London: Mintel International Group Limited, 1996.

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BusinessRatios, ICC, ed. Sales promotion. London: ICC Business Ratios, 1989.

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Limited, Mintel International Group, ed. Sales promotion. London: Mintel International Group Limited, 2000.

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Quelch, John A. Sales promotion management. London: Prentice Hall International, 1989.

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Lawson, R. G. Sales promotion law. Oxford: BSP Professional Books, 1987.

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A, Robinson William, ed. Sales promotion management. Lincolnwood, Ill: NTC Business Books, 1988.

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M, Ulanoff Stanley, ed. Handbook of sales promotion. New York: McGraw-Hill, 1985.

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A, Robinson William. Promotional marketing: Ideas & techniques for success in sales promotion. Lincolnwood, Ill., USA: NTC Business Books, 1991.

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Robinson, William A. Promotional marketing: Ideas & techniques for successin sales promotion. Lincolnwood, Ill: NTC Business Books, 1991.

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Book chapters on the topic "Sales promotion"

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Baker, Michael J. "Sales Promotion." In Marketing, 435–56. London: Macmillan Education UK, 1991. http://dx.doi.org/10.1007/978-1-349-21395-5_17.

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Corke, Alison. "Sales promotion." In Effective Advertising and PR, 74–81. London: Macmillan Education UK, 1985. http://dx.doi.org/10.1007/978-1-349-10559-5_5.

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Baker, Michael J. "Sales Promotion." In Marketing: An Introductory Text, 416–34. London: Macmillan Education UK, 1996. http://dx.doi.org/10.1007/978-1-349-25139-1_17.

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Gedenk, Karen, Scott A. Neslin, and Kusum L. Ailawadi. "Sales Promotion." In Retailing in the 21st Century, 393–407. Berlin, Heidelberg: Springer Berlin Heidelberg, 2009. http://dx.doi.org/10.1007/978-3-540-72003-4_24.

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Meldrum, Mike, and Malcolm McDonald. "Sales Promotion." In Key Marketing Concepts, 193–97. London: Macmillan Education UK, 1995. http://dx.doi.org/10.1007/978-1-349-13877-7_37.

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Kelley, Larry D., Kim Bartel Sheehan, Lisa Dobias, David E. Koranda, and Donald W. Jugenheimer. "Sales promotion." In Advertising Media Planning, 246–53. 5th ed. New York: Routledge, 2022. http://dx.doi.org/10.4324/9781003258162-37.

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Jefkins, Frank. "Sales Promotion." In Modern Marketing Communications, 146–65. Dordrecht: Springer Netherlands, 1990. http://dx.doi.org/10.1007/978-94-011-6868-7_18.

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Jolibert, Alain, Hans Mühlbacher, Laurent Florès, and Pierre-Louis Dubois. "Sales Promotion." In Marketing Management, 391–404. London: Macmillan Education UK, 2012. http://dx.doi.org/10.1007/978-0-230-36367-0_17.

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Collin-Lachaud, Isabelle, and Philippe Odou. "Sales promotion." In Marketing Management, 374–87. Second edition. | Abingdon, Oxon ; New York, NY : Routledge, 2020.: Routledge, 2020. http://dx.doi.org/10.4324/9780203710807-28.

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van Heerde, Harald J., and Scott A. Neslin. "Sales Promotion Models." In International Series in Operations Research & Management Science, 13–77. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-56941-3_2.

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Conference papers on the topic "Sales promotion"

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Song, Seungah, Jeong-Ho Koo, and Tae-Young Paik. "Financial Determinants of Sales Promotion Spending." In Business 2015. Science & Engineering Research Support soCiety, 2015. http://dx.doi.org/10.14257/astl.2015.84.11.

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Danilevskaya, Elena Nikolaevna, and Ksenia Alexandrovna Malyuga. "SALES PROMOTION AS AN ELEMENT OF MARKETING COMMUNICATIONS OF A RETAIL NETWORK." In Themed collection of papers from Foreign international scientific conference «Joint innovation - joint development». Part 3. by HNRI «National development» in cooperation with PS of UA. October 2023. - Harbin (China). Crossref, 2024. http://dx.doi.org/10.37539/231024.2023.45.21.078.

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Sales promotion has a special place in the marketing communications system. Advertising in traditional media has been losing its popularity lately, so modern manufacturers of FMCG products have to form and maintain awareness of their brands through the launch of promotions, tastings, sweepstakes in retail chains. Such decisions on assigning a dominant role to sales promotion tools are in most cases economically justified, communicatively beneficial, and in some cases the only correct one.
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Razak, Razie, Radityo Muhammad, and Dede Fitradi Kurniawan. "Digital Sales Promotion Strategy Using Mytelkomsel Applications." In Proceedings of the International Conference on Psychology and Communication 2018 (ICPC 2018). Paris, France: Atlantis Press, 2019. http://dx.doi.org/10.2991/icpc-18.2019.23.

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Sia Abdullah, Nur Atiqah, Amelia Natasha Dora Anak Ulan, and Marshima Mohd Rosli. "Sales Promotion Mobile Application using Augmented Reality." In 2023 IEEE 8th International Conference on Recent Advances and Innovations in Engineering (ICRAIE). IEEE, 2023. http://dx.doi.org/10.1109/icraie59459.2023.10468488.

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Raymundo, Carlos, Diego Antúnez-Hernández, Lizbeth Quispe-Cervantes, Carlos Céspedes-Blanco, Carlos Torres-Sifuentes, and Francisco Dominguez. "Method of marketing products through Sales promotion to increase sales in a retail Mype." In 21st LACCEI International Multi-Conference for Engineering, Education and Technology (LACCEI 2023): “Leadership in Education and Innovation in Engineering in the Framework of Global Transformations: Integration and Alliances for Integral Development”. Latin American and Caribbean Consortium of Engineering Institutions, 2023. http://dx.doi.org/10.18687/laccei2023.1.1.867.

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Guangsong Lu, Xingguo Li, and Dongxiao Gu. "Linear penalty contract for coordinating capacity procurement and sales promotion." In 2008 IEEE International Conference on Service Operations and Logistics, and Informatics (SOLI). IEEE, 2008. http://dx.doi.org/10.1109/soli.2008.4682782.

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Sundararaman, Karthik, Jinka Parthasarathi, G. Subrahmanya VRK Rao, and S. Nandha Kumar. "Baseline prediction of point of sales data for trade promotion optimization." In 2012 International Conference on Communications and Information Technology (ICCIT). IEEE, 2012. http://dx.doi.org/10.1109/iccitechnol.2012.6285786.

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Dima, Maria, and Lilia Grigoroi. "Provision of services free of charge for sales promotion purposes: taxation and accounting." In International Scientific Conference on Accounting ISCA 2023. Academy of Economic Studies of Moldova, 2023. http://dx.doi.org/10.53486/isca2023.19.

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This scientific article examines the key issues related to the accounting treatments and the tax implications of operations related to the provision of free title services for sales promotion purposes. However, the way of accounting for these operations differs substantially depending on the accounting regulations applied, and the way of taxation of these operations in the tax legislation is quite veiled and continues to cause adversities in the practice of economic agents. However, they still prefer to apply these marketing and sales promotion techniques.
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Solomatin, Ala, and Nelly Ciubotaru. "Merchandising – effective tool to promote sales in the ,,Terranova” store." In Conferinta stiintifica internationala "Strategii si politici de management in economia contemporana", editia VII. Academy of Economic Studies of Moldova, 2023. http://dx.doi.org/10.53486/icspm2022.22.

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In a market economy, the goal of any economic agent is to make a profit from the development of his economic activity. In the sales sector, which is currently characterized by the existence of a very wide range of products, by tough competition, but also by the existence of a consumer with a developed mentality, who shows increased requirements, for a company to develop a prosperous business, it is essential that it implements the latest sales methods and techniques through which it could better highlight its product. Merchandising is the right tool, which is currently a key tool for promoting the sales of a store. The purpose of the article is to extend the theoretical and practical approaches to the importance and effectiveness of merchandising in the sales promotion process. The article will reveal the essence of the merchandising process, will present the importance, the forms of manifestation and the indicators through which the results of the implementation of this process can be calculated. It is proposed implementation methods specific to the Terranova brand, to manifest this process. Also will be presented some effective solutions in order to increase the sales of a commercial point.
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Yu-Chung Tsao. "A retail-competition supply chain with promotion effort and sales learning curve." In 2008 IEEE International Conference on Service Operations and Logistics, and Informatics (SOLI). IEEE, 2008. http://dx.doi.org/10.1109/soli.2008.4686601.

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Reports on the topic "Sales promotion"

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Azoulay, Pierre, J. Michael Wahlen, and Ezra W. Zuckerman Sivan. Death of the Salesman, But Not the Sales Force: How Interested Promotion Skews Scientific Valuation. Cambridge, MA: National Bureau of Economic Research, May 2018. http://dx.doi.org/10.3386/w24591.

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Volpe Martincus, Christian, and Jerónimo Carballo. Beyond The Average Effects: The Distributional Impacts of Export Promotion Programs in Developing Countries. Inter-American Development Bank, August 2010. http://dx.doi.org/10.18235/0011214.

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Do all exporters benefit the same from export promotion programs? Surprisingly, not matter how obvious this question may a priori be when thinking of the effectiveness of these programs there is virtually no empirical evidence on how they affect export performance in different parts of the distribution of export outcomes. This paper aims at filling this gap in the literature. We assess the distributional impacts of trade promotion activities performing efficient semiparametric quantile treatment effect estimation on assistance, total sales, and highly disaggregated export data for the whole population of Chilean exporters over the period 2002-2006. We find that these activities have indeed heterogeneous effects over the distribution of export performance, along both the extensive and intensive margins. In particular, smaller firms as measured by their total exports seem to benefit more from export promotion actions.
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Salo, James. Greening Value Chains: How Large Companies in Latin America and the Caribbean Can Influence Natural Resource Use and Environmental Impact Management in Their Value Chains: Case Study. Inter-American Development Bank, October 2016. http://dx.doi.org/10.18235/0006475.

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Micro, small, and medium enterprises (MSMEs) are major sources of natural resource consumption and environmental impacts such as greenhouse gas (GHG) emissions. At the same time, MSMEs make up a large part of the value chains of multinational and publicly traded companies, and thereforeoffer a unique point of entry to improve value chain environmental management practices while simultaneously promoting economic development in the region. In this vein, the Multilateral Investment Fund (MIF), a member of the Inter-American Development Bank (IDB) Group, aims to improve MSME competitiveness through increased efficiency of natural resource inputs, reduction of air and water pollution, gaining higher prices for products that are certified through reputable green certifications, and increasing MSME sales by strengthening their positioning within the value chains of large companies with sustainability commitments. To inform the MIF's strategic planning on how technical assistance can be best structured to improve the competitiveness of MSMEs in the Latin America and Caribbean (LAC) region through the promotion of best practices in natural resource management and environmental impact reduction, a study was undertaken by Trucost. As part of this study, Trucost's patented environmental extended input-output (EEIO) model was used to identify five economic sectors in LAC that are associated with the highest environmental implications regarding inputs (natural resource use) and outputs (environmental impacts) from production processes, specifically relating to the sectors' value chains. For each of these sectors, three large companies were identified for a more focused analysis of their activities relating to the management of value chain environmental impacts. A case study was developed for one large company per sector to document these in detail. This document summarizes the key findings and lessons learned from the case studies, indicating value chain sectors that can be targeted to most efficiently reduce value chain environmental impacts, as well as ways in which this targeting can be done.
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Suominen, Kati, Marisol Rodríguez Chatruc, Virginia Queijo Von Heideken, and Ana Inés Basco. Promoting Cross-border E-Commerce in the Southern Cone. Inter-American Development Bank, December 2023. http://dx.doi.org/10.18235/0005495.

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E-commerce has boomed around the world, creating new opportunities for firms in the Southern Cone region to reach new customers, diversify their export markets, and grow their sales. E-commerce adoption is also boosting the regions logistics, payments, and financial services providers that service online sellers. Regional governments have also worked to promote e-commerce. This report takes stock of the state of e-commerce in the Southern Cone, leveraging data on e-commerce adoption and transactions; a survey of how firms in Argentina, Brazil, Chile, Paraguay, and Uruguay are using e-commerce and what challenges they face to growing their online sales; and policy data on the regional governments adoption of policies conducive to e-commerce. The report also offers policy recommendations for the region to support firms in growing their cross-border online sales.
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Sheldon, Tamara, and Rubal Dua. The Dynamic Role of Subsidies in Promoting Global Electric Vehicle Sales. King Abdullah Petroleum Studies and Research Center, June 2023. http://dx.doi.org/10.30573/ks--2023-dp02.

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We offer the most comprehensive analysis to date of global plug-in electric vehicle (PEV) subsidies. We accomplish this by estimating vehicle choice models for 23 countries using 2010–2019 sales data and using counterfactual simulations to assess the cost-effectiveness of PEV incentives.
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Lee, Yoojung, and Hyunjoo Im. BOGO or 50% Off?: The Impact of Sales Promotions and Shopping Channels on Apparel Shopping Behaviors. Ames: Iowa State University, Digital Repository, 2017. http://dx.doi.org/10.31274/itaa_proceedings-180814-1766.

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Banerjee, Onil. Environmental Economics for Evidence Based Policy: Vol. 1, No. 3: IEEM: Promoting Synergies Between Producers and Users of Natural Capital Accounting. Inter-American Development Bank, August 2017. http://dx.doi.org/10.18235/0008317.

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In this third edition of the “Environmental Economics for Evidence Based Policies” series, we briefly review the advances with respect to the IEEM mission, and its lines of strategic action, which are: (i) the development of new platforms and applications of IEEM for those countries with Environmental and/or Ecosystem Service Accounts; (ii) integration of regulation and cultural and aesthetic ecosystem services within the IEEM framework; and (iii) collaborations with government institutions in the region, intended to create capacities to implement and apply the IEEM Platform. With respect to this third point, in this third edition of the series, we are pleased to have the contributions and perspectives of Henry Vargas, Director of the Department of Macroeconomic Statistics and Evelyn Muñoz Salas, Director of the Department of Economic Research, both based at the Central Bank of Costa Rica.
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Chotelal, Shreshta, Marla Dukharan, Jeetendra Khadan, and Melissa Marchand. Financial Inclusion and FinTech in Suriname. Inter-American Development Bank, February 2022. http://dx.doi.org/10.18235/0003988.

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This paper examines the potential role FinTech can play to support Surinames financial inclusion efforts. Financial technologyor “FinTech”describes the integration of technology into financial services to improve their use and delivery to customers. More importantly, it has the potential to meet the needs of those population segments that are not the main target of traditional financial services models. FinTech applications include mobile banking, mobile money, point-of-sale, e-commerce, and digital currencies. These solutions have contributed to financial inclusion, strengthening financial development, economic growth, poverty reduction, and socioeconomic development. We find that Suriname is making progress in promoting the development and use of FinTech. Still, there is room for further improvement, especially in fostering an enabling environment to harness FinTech opportunities, strengthening broader financial sector policies, addressing potential risks, promoting international collaboration, and addressing critical country-specific challenges.
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McPhedran, R., S. Zhuo, L. Zamperetti, and N. Gold. Evaluation of a plant-based meal campaign in workplace cafeterias. An interrupted time series analysis. Kantar Public, September 2023. http://dx.doi.org/10.46756/sci.fsa.eds279.

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Choice and consumption of food is affected by a range of factors and dietary choices can change over time at both an individual and population level. One behaviour to have changed over the last few years is the purchasing of plant-based foods. UK sales of meat-free and plant-based dairy products have roughly doubled between 2016 and 2020 and in 2020 were worth close to £600m each (Glotz, 2021; Wunsch, 2021). Food Standards Agency (FSA) data from 2022 found that 32% of respondents reported eating meat alternatives in the past, although the majority (66%) are not eating them frequently (Armstrong et al, 2022). Reflecting this, the consumption of red meat and pre-cooked meat has gradually fallen (Fuller et al., 2019). In 2021, 41% of respondents in an FSA survey said that they would like to eat less meat (Heard and Bogdan, 2021) In the context of increased sales of plant-based foods, the study aimed to identify the impact of an annual plant-based meal campaign- ‘Plant-Forward’- conducted in cafeterias serviced by a large UK catering company. The campaign sought to influence consumer food choices by: 1) increasing the availability of plant-based meals to customers in a workplace cafeteria and 2) making plant-based meals more salient and attractive to consumers by using promotional materials. This included claims regarding health and sustainability of plant-based foods in general and newly-launched plant-based meals. The study also aimed to determine the duration and speed of the deterioration of any significant treatment effect identified. To our knowledge, this is the first study to evaluate such campaigns which look at immediate as well as long-term effects in a cafeteria setting.
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Band, Jonathan. Justice Breyer, Copyright, and Libraries. Association of Research Libraries, May 2022. http://dx.doi.org/10.29242/breyercopyright2022.

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On the occasion of Associate Justice Stephen Breyer retiring at the end of this US Supreme Court term, Jonathan Band, who represents and advises the Association of Research Libraries (ARL) on copyright issues, wrote a reflection on Breyer’s impact on the application of copyright law to libraries. In this brief paper, Band reviews Breyer’s majority opinion in Kirtsaeng v. Wiley (2013), which clarified that the first-sale doctrine applied to copies manufactured abroad, and the dissenting opinion Breyer wrote in Golan v. Holder (2012), in which the associate justice drew heavily on amicus briefs filed by the library community and provided language on the important role of libraries in preserving cultural heritage that can be cited in future cases. These two opinions, Band concludes, “reflect a deep understanding of the impact of copyright on libraries, an appreciation for the historic mission of libraries in promoting cultural heritage and making information accessible to the public, and an effort to apply the copyright law in a manner that does not interfere with this mission.”
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