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Books on the topic 'Sales promotion management'

Author: Grafiati

Published: 4 June 2021

Last updated: 18 February 2022

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1

Quelch, John A. Sales promotion management. London: Prentice Hall International, 1989.

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2

A, Robinson William, ed. Sales promotion management. Lincolnwood, Ill: NTC Business Books, 1988.

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3

Sales promotion management. Englewood Cliffs, N.J: Prentice Hall, 1989.

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4

1951-, Sutton William Anthony, and McCarthy Larry M. 1954-, eds. Sport promotion and sales management. 2nd ed. Champaign, IL: Human Kinetics, 2008.

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5

Irwin, Richard L. Sport promotion and sales management. 2nd ed. Champaign, IL: Human Kinetics, 2008.

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6

Larry, Percy, ed. Advertising and promotion management. New York: McGraw-Hill, 1987.

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7

Rossiter, John R. Advertising and promotion management. New York: McGraw-Hill, 1987.

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8

Promotion management. Boston: Houghton Mifflin, 1993.

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9

Rogers, Beth. Rethinking Sales Management. New York: John Wiley & Sons, Ltd., 2008.

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10

Robert, Eng, and Galper Morton, eds. Promotional management. London: Prentice-Hall International, 1986.

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11

Rossiter, John R. Advertising communications & promotion management. 2nd ed. New York: McGraw-Hill Companies, 1997.

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12

Advertising and sales promotion strategy. Reading, Mass: Addison Wesley, 1998.

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13

Tellis, Gerard J. Advertising and sales promotion strategy. Reading, Mass: Addison-Wesley, 1997.

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14

J, Eng Robert, and Galper Morton, eds. Promotional management. Englewood Cliffs, N.J: Prentice-Hall, 1986.

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15

Keuper, Frank. Sales & Service: Management, Marketing, Promotion und Performance. Wiesbaden: Gabler, 2008.

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16

Shimp, Terence A. Promotion management & marketing communications. 3rd ed. Fort Worth: Dryden Press, 1993.

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17

Quelch, John A. Cases in advertising and promotion management. 2nd ed. Plano, Tex: Business Publications, 1987.

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18

Paul, Farris, ed. Cases in advertising and promotion management. 4th ed. Burr Ridge, Ill: Irwin, 1994.

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19

Paul, Farris, ed. Cases in advertising and promotion management. 3rd ed. Homewood, IL: Irwin, 1991.

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20

Shimp, Terence A. Promotion management and marketing communications. Chicago: Dryden Press, 1986.

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21

Promotion management and marketing communications. 2nd ed. Chicago: Dryden Press, 1990.

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22

Shimp, Terence A. Promotion management and marketing communications. USA: Dryden P., 1992.

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23

Belch, George E. Introduction to advertising and promotion management. Homewood, IL: Irwin, 1990.

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24

A, Belch Michael, ed. Introduction to advertising and promotion management. Homewood, Ill: R.D.Irwin,U.S., 1990.

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25

Churchill, Gilbert A. Sales force management. 5th ed. Chicago: Irwin, 1997.

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26

Churchill, Gilbert A. Sales force management. 4th ed. Homewood, IL: Irwin, 1993.

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27

Stumm, David Arthur. The new sales manager's survival guide. New York, NY: American Management Association, 1985.

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28

Tago, Akira. Chʻang hsiao shang pʻin hsin li hsüeh: Tʻou nao tʻi tsʻao ti shang pʻin kou hsiang. Tʻai-pei shih: Ting yüan wen hua shih yeh yu hsien kung ssu, 1989.

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29

Rebrik, Sergei. Trening professional'nykh prodazh. Moskva: Eksmo, 2005.

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30

Promotion management: A strategic approach. 2nd ed. St. Paul: West Pub. Co., 1988.

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31

Schultz, Don E. Sales promotion essentials: The 10 basic sales promotion techniques-- and how to use them. 3rd ed. Lincolnwood, Ill: NTC Business Books, 1998.

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32

Schultz, Don E. Sales promotion essentials: The 10 basic sales promotion techniques-- and how to use them. 2nd ed. Lincolnwood, Ill., USA: NTC Business Books, 1992.

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33

Farris, Paul. Advertising & promotion management: A manager's guide to theory & practice. Malabar, Fla: R.E. Krieger Pub. Co., 1987.

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34

A, Quelch John, ed. Advertising & promotion management: A manager's guide to theory & practice. Malabar, Fla: R.E. Krieger Pub. Co., 1987.

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35

Zöllner, Felix. Premium Price-Promotion: Spannungsfeld zwischen Absatzzielen und Markenwahrnehmung. Frankfurt am Main: PL ACADEMIC RESEARCH, 2015.

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36

Rogers, Beth. Rethinking sales management: A strategic guide for practitioners. Hoboken, N.J: John Wiley & Sons Inc., 2007.

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37

Murphy, John H. Advertising and marketingcommunication management. Forth Worth: Dryden Press, 1993.

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38

Hospitality sales and promotion: Strategies for success. Oxford: Butterworth-Heinemann, 2001.

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39

Gaizo, Edward R. Del. The alligator trap: How to sell without being turned into a pair of shoes : secrets of top-performing salespeople. Chicago: Irwin Professional Pub., 1996.

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40

Xing xiao shi zhan du ben. Taibei Shi: Yuan liu chu ban shi ye gu fen you xian gong si, 1988.

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41

State of the art selling. Hawthorne, NJ: Career Press, 1994.

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42

Alexander Hamilton Institute (U.S.), ed. Smart selling: How to turn sales leads into profits. Ramsey, NJ: Alexander Hamilton Institute, 1996.

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43

Qingnan, Li, ed. Tui xiao ji qiao shi wu. Taibei Shi: Xian ye qi guan gu wen you xian gong si, 2002.

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44

Savage sales secrets: 29 proven strategies for profitable sales. Garden City , NY: Morgan James, 2010.

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45

M, Cunningham Isabella C., ed. Advertising and marketing communication management. Forth Worth: Dryden Press, 1993.

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46

Prabhakant, Sinha, and Zoltners Greggor A. 1964-, eds. The complete guide to accelerating sales force performance. New York: AMACOM, 2001.

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47

Low, George. The advertising-sales promotion trade-off: Theory and practice. Cambridge, Mass: Marketing Science Institute, 1992.

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48

Low, George. The advertising-sales promotion trade-off: Theory and practice. Cambridge, Mass: Marketing Science Institute, 1992.

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49

Low, George. The advertising-sales promotion trade-off: Theory and practice. Cambridge, Mass: Marketing Science Institute, 1992.

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50

Pagel, Hermann S. Zeitgemmässe Gästebetreuung im Hotel und Kurhaus: Animation - sales promotion management. München: Gerber, 1985.

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