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1

Horchover, David. Sales promotion. Oxford, U.K: Capstone Pub., 2002.

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2

Limited, Mintel International Group, ed. Sales promotion. London: Mintel International Group Limited, 1996.

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3

BusinessRatios, ICC, ed. Sales promotion. London: ICC Business Ratios, 1989.

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4

Limited, Mintel International Group, ed. Sales promotion. London: Mintel International Group Limited, 2000.

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5

Quelch, John A. Sales promotion management. London: Prentice Hall International, 1989.

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6

Lawson, R. G. Sales promotion law. Oxford: BSP Professional Books, 1987.

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7

A, Robinson William, ed. Sales promotion management. Lincolnwood, Ill: NTC Business Books, 1988.

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8

M, Ulanoff Stanley, ed. Handbook of sales promotion. New York: McGraw-Hill, 1985.

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9

A, Robinson William. Promotional marketing: Ideas & techniques for success in sales promotion. Lincolnwood, Ill., USA: NTC Business Books, 1991.

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10

Robinson, William A. Promotional marketing: Ideas & techniques for successin sales promotion. Lincolnwood, Ill: NTC Business Books, 1991.

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11

Ireland, Advertising Standards Authority for. Code of sales promotion practice. Dublin: Advertising Standards Authority for Ireland, 1988.

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12

1934-, Toop Alan, ed. Sales promotion in postmodern marketing. Hampshire, England: Gower, 1994.

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13

Commerce, International Chamber of. International code of sales promotion. Paris, France: International Chamber of Commerce, 1987.

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14

Block, Tamara Brezen, and Robinson William A. The Dartnell sales promotion handbook. Edited by Block Tamara Brezen, Robinson William A. 1926-, and Dartnell Corporation. 8th ed. Chicago: Dartnell Corp., 1994.

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15

Tellis, Gerard J. Advertising and sales promotion strategy. Reading, Mass: Addison-Wesley, 1997.

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16

Gardener, Hazel. Sales promotion concept creation cards. Hailsham: Concept CreationCards, 1994.

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17

Petersen, Christian. Sales promotion in postmodern marketing. Aldershot: Gower, 1994.

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18

Irwin, Richard L. Sport promotion and sales management. 2nd ed. Champaign, IL: Human Kinetics, 2008.

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19

Incorporated Society of British Advertisers., ed. A Guide to sales promotion. London: Incorporated Society of British Advertisers, 1988.

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20

1951-, Sutton William Anthony, and McCarthy Larry M. 1954-, eds. Sport promotion and sales management. 2nd ed. Champaign, IL: Human Kinetics, 2008.

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21

Schultz, Don E. Sales promotion essentials: The 10 basic sales promotion techniques-- and how to use them. 2nd ed. Lincolnwood, Ill., USA: NTC Business Books, 1992.

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22

Schultz, Don E. Sales promotion essentials: The 10 basic sales promotion techniques-- and how to use them. 3rd ed. Lincolnwood, Ill: NTC Business Books, 1998.

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23

A, Robinson William. Best sales promotions: 6th volume. Edited by Carmack Lynne Lamb. Lincolnwood, Ill: NTC Business Books, 1987.

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24

Rossiter, John R. Advertising and promotion management. New York: McGraw-Hill, 1987.

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25

Gussekloo, Willem. Promotie maken: Over promoties en commoties. Alphen aan den Rijn: Samsom, 1985.

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26

Circus, Philip. Sales promotion law: A practical guide. London: Butterworths, 1989.

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27

P, Block Martin, ed. Analyzing sales promotion: Text and cases. Chicago: Commerce Communications, 1987.

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28

Totten, John C. Analyzing sales promotion: Text and cases. Chicago, Il: Commerce Communications, 1987.

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29

Wong, Chen Foh. Sales promotion techniques in consumer market. London: LCPDT, 1998.

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30

Blattberg, Robert C. Sales promotion: Concepts, methods, and strategies. Englewood Cliffs, N.J: Prentice Hall, 1990.

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31

Marketing, Chartered Institute of, ed. Below-the-line promotion. Oxford: Butterworth-Heinemann, 1993.

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32

Dommermuth, William P. Promotion: Analysis, creativity, and strategy. 2nd ed. Boston: PWS-Kent Pub. Co., 1989.

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33

Corporation, Dartnell. Winning with promotion power: 100 best of the best promotions : the Reggae Award winners, Promotion Marketing Association of America, Inc. Chicago, IL: Dartnell Corp., 1994.

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34

Sales promotion. London: Key Note Publications, 1989.

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35

Sales Promotion. International Thomson Business Press, 2006.

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36

Horchover, David. Sales Promotion. Capstone, 2002.

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37

Co, Detroit Book-Keeper Publishing. Sales Promotion. Creative Media Partners, LLC, 2018.

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38

CUMMINS, JULIAN. Sales Promotion. KOGAN PAGE, 1989.

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39

Sales Promotion. Kogan Page, 1989.

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40

Mathew, M. J. Sales Management and Sales Promotion. RBSA Publishers, 2000.

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41

Sales Promotion Essentials. Natl Textbook Co Trade, 1987.

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42

Sales promotion file. Tokyo: A.G.Publishers, 1993.

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43

Publishers, Ag. Sales Promotion Works. Edited by Ag Publishers. Nippon Shuppan Hanbai Deutschland GmbH, 2002.

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44

Sales Promotion Encyclopedia. Natl Retail Merchants Assn, 1990.

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45

Sales promotion file. Tokyo: A.G.Publishers, 1993.

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46

Riso, Ovid. Sales Promotion Handbook. Dartnell Corp., 1991.

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47

Sales promotion file. Tokyo: A.G.Publishers, 1993.

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48

Block, Martin P., and John C. Totten. Analyzing Sales Promotion. Dartnell Corporation, 1994.

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49

Toop, Alan, Pran Choudhury, and Ricky Elliott. Successful Sales Promotion. Vantage Press, 1992.

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50

Totten, John C. Analyzing Sales Promotion. Commerce Communications, Incorporated, 1990.

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