Relevant bibliographies by topics / Sales promotion / Dissertations / Theses
To see the other types of publications on this topic, follow the link: Sales promotion.

Dissertations / Theses on the topic 'Sales promotion'

Author: Grafiati
Published: 4 June 2021
Last updated: 25 July 2025

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 50 dissertations / theses for your research on the topic 'Sales promotion.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse dissertations / theses on a wide variety of disciplines and organise your bibliography correctly.

1

Linnik, Y. N. "Sales promotion rules." Thesis, Вид-во СумДУ, 2005. http://essuir.sumdu.edu.ua/handle/123456789/19899.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Conte, Carolina <1988&gt. "Sales promotion effectiveness." Master's Degree Thesis, Università Ca' Foscari Venezia, 2012. http://hdl.handle.net/10579/1581.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

MacGregor, David. "Sales promotion : a managerial perpective." Thesis, Lancaster University, 2010. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.619274.

Full text
Abstract:
Sales promotions, although ill defined and under theorised. have long been a part of the marketing communications mix and used by brands in a variety of ways in many different contexts. Much of the research that examines sales promotions has done so from a rational economic or behaviourist perspective. Whilst acknowledging the contribution of such ontologies, it is argued that there has been limited examination of sales promotions from a managerial perspective. What has been produced tends to be largely prescriptive and written for practitioners. In this thesis the ontology of critical realism
APA, Harvard, Vancouver, ISO, and other styles
4

Линник, Юлія Миколаївна, Юлия Николаевна Линник, and Yuliia Mykolaivna Lynnyk. "Environmental claims for sales promotion." Thesis, Видавництво СумДУ, 2005. http://essuir.sumdu.edu.ua/handle/123456789/8428.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

Obawole, Olufemi. "LONG TERM EFFECTS OF SALES PROMOTION ON THE SALES OF BEVERAGES." Thesis, Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-12834.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

Solilyak, Maryna. "Gender Differences in Response to Sales Promotion." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-262324.

Full text
Abstract:
Today, more and more similar products in one product line appear on store shelves, and buying decisions have become more complicated for the consumer. Despite this, producers have a clear vision that one of the most effective tools that can be used to distinguish their products is sales promotion. Nevertheless, every customer is unique, and the responses to sales promotion tools differ as well. The reason for sales promotion campaigns success depends on the depth of understanding of consumer behaviour. In order to create a successful communication campaign, marketers should be aware in the bes
APA, Harvard, Vancouver, ISO, and other styles
7

Šebesta, Miroslav. "Sales promotion strategies in Procter&Gamble." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-359294.

Full text
Abstract:
The thesis gives comprehensive overview on the topic of sales promotions. The special focus is devoted to activities of Procter & Gamble on the Czech market. With increasing importance of sales promotions on the Czech market, the thesis aims to introduce main academic findings concerning sales promotions and test them on brands of Procter & Gamble. The next goal is to find out whether sales promotion strategies of Procter & Gamble provide a competitive advantage for the company on the Czech market. Using statistical and comparative methods, the thesis brings valuable conclusions for both marke
APA, Harvard, Vancouver, ISO, and other styles
8

Tietje, Brian C. "Promotional enhancement theory : a model for designing promotions that enhance brand evaluations /." Thesis, Connect to this title online; UW restricted, 1999. http://hdl.handle.net/1773/8806.

Full text
APA, Harvard, Vancouver, ISO, and other styles
9

Höckner, Michael. "Wissenschaftliche Erkenntnisse über das Kundenverhalten am Point of Sale und ihre Nutzung zur aktiven Verkaufsförderung." [S.l. : s.n.], 2004. http://www.bsz-bw.de/cgi-bin/xvms.cgi?SWB11195158.

Full text
APA, Harvard, Vancouver, ISO, and other styles
10

Garrett, K. Jason. "Essays on improving sales performance." Diss., Columbia, Mo. : University of Missouri-Columbia, 2006. http://hdl.handle.net/10355/4353.

Full text
Abstract:
Thesis (Ph.D.)--University of Missouri-Columbia, 2006.<br>The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on May 1, 2009) Vita. Includes bibliographical references.
APA, Harvard, Vancouver, ISO, and other styles
11

Бондаренко, Алла Федорівна, Алла Федоровна Бондаренко, Alla Fedorivna Bondarenko, and V. S. Piven. "Advantages and drawbacks of sales promotion of goods." Thesis, Sumy State University, 2020. https://essuir.sumdu.edu.ua/handle/123456789/80926.

Full text
Abstract:
Матеріал присвячений питанням стимулювання збуту продукції в сучасних умовах.<br>Материал посвящен вопросам стимулирования сбыта продукции в современных условиях.<br>The material is devoted to the promotion of product sales in modern conditions.
APA, Harvard, Vancouver, ISO, and other styles
12

Persson, Per-Göran. "Modeling the impact of sales promotion on store profits." Doctoral thesis, Handelshögskolan i Stockholm, Centrum för Konsumentmarknadsföring (CCM), 1995. http://urn.kb.se/resolve?urn=urn:nbn:se:hhs:diva-883.

Full text
Abstract:
Millions of dollars are spent each year on sales promotion in grocery retailing. Despite this, no one really knows wheter promotions for individual items have positive, neutral, or negative effects on the store’s total profits. In this dissertation, an attempt is made to build a framework model that can be used to predict and evaluate how specific promotions affect item-level, category-level, and store-level profits. One major contribution is that the proposed model specifically incorporates store-traffic and cannibalization effects. The book consists of four parts: the first part is a review
APA, Harvard, Vancouver, ISO, and other styles
13

Yang, Shilei. "Supply chain sales promotion : the operations and marketing interface." Online access for everyone, 2007. http://www.dissertations.wsu.edu/Dissertations/Summer2007/s_yang_062707.pdf.

Full text
APA, Harvard, Vancouver, ISO, and other styles
14

Persson, Per-Göran. "Modeling the impact of sales promotion on store profits /." Stockholm : Foundation for Distribution Research, Economic Research Institute, Stockholm School of Economics [Fonden för handels- och distributionsforskning, Ekonomiska forskningsinstitutet vid Handelshögsk.], 1995. http://www.hhs.se/efi/summary/396.htm.

Full text
APA, Harvard, Vancouver, ISO, and other styles
15

Müllerová, Lucie. "Effectiveness of Sales Promotion Tools in the FMCG Sector." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-85281.

Full text
Abstract:
The overall goal of this thesis is to draw relevant conclusions about the nature, impact and characteristics of sales promotions within the category of ready-to-eat cereals, based on thorough analysis of their effects. It is studied, whether sales promotions are beneficial or not for the long-term sales and how the shopper behaviour is influenced by the sales promotion activities. The effects of sales promotion on the overall consumption in the category are analyzed and other factors influencing the consumption are observed.
APA, Harvard, Vancouver, ISO, and other styles
16

Marques, Kenneth. "The development of a generic integrated model of promotional management for purposes of optimising organisational turnover growth and increased profits from sales promotional activities." Thesis, Port Elizabeth Technikon, 2003. http://hdl.handle.net/10948/119.

Full text
Abstract:
This paper concerns itself with the devising of a model which organisations can consult when considering hosting any sales promotional activities. The success regarding profits derived from these sales promotions activities vary. These anomalies prompted a further investigation into the need for a single promotional model which could be utilized in varied business environments to optimize profits derived from sales promotions. The uniqueness of the South African environment was also taken into account when considering the various criteria in the development of the model. Sensitivity with regar
APA, Harvard, Vancouver, ISO, and other styles
17

Adjagbodjou, Paulin. "Aligning Sales Promotion Strategies With Buying Attitudes in a Recession." Thesis, Walden University, 2015. http://pqdtopen.proquest.com/#viewpdf?dispub=3688485.

Full text
Abstract:
<p> Some managers lack an effective strategy for aligning sales promotion strategies with consumers' buying attitudes in a recession. The intent of this comparative design was to determine the most effective sales promotion strategy for sales improvement and business sustainability during a recession. The theories of (a) sales promotions, (b) consumer behavioral metrics, (c) price reductions, and (d) strategy in a competitive environment represented the theoretical framework that grounded and complemented this research. Using a confidential paper-based survey and random sampling method, prefer
APA, Harvard, Vancouver, ISO, and other styles
18

Berter, Emma, and Christina Blomqvist. "Online Consumer Sales Promotion : A study of four American companies' websites." Thesis, Halmstad University, School of Business and Engineering (SET), 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-5013.

Full text
Abstract:
<p><strong><p>Title:</p>Online consumer sales promotion in retail clothing companies – a study of four American companies’ websites. <strong><p>Authors:</p>Emma Berter and Christina Blomqvist <strong><p>Advisor:</p>Venilton Reinert <strong><p>Level:</p>Bachelor thesis in Marketing, (15 Swedish credits), Spring 2010 <strong><p>Keywords:</p>Online marketing, marketing mix, consumer sales promotion <strong><p>Question:</p>How can retail clothing companies use consumer sales promotion to try to increase sales on their websites? <strong><p>Purpose:</p>The purpose was to investigate how consumer sal
APA, Harvard, Vancouver, ISO, and other styles
19

Zerres, Christopher. "Preis-Promotions im Automobilverkauf." Wiesbaden Gabler, 2010. http://d-nb.info/1000542882/04.

Full text
APA, Harvard, Vancouver, ISO, and other styles
20

Legoux, Renaud. "Advance promotions." Thesis, McGill University, 2008. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=115644.

Full text
Abstract:
This thesis examines how consumers value promotions for delayed consumption depending on the time of redemption, the types of benefits offered, and the scope of the offering. The specific focus is on promotions that are redeemed in the future at the time of consumption, which we label "advance promotions". In the first essay, results from three studies demonstrate that consumers value hedonic advance promotions differently from delayed consumption of stand-alone goods or delayed incentives (rebates). Hedonic advance promotions are consistently overvalued, unless they are incongruent with consu
APA, Harvard, Vancouver, ISO, and other styles
21

Peattie, Sue. "The suitability of sales promotion competitions as a social marketing tool." Thesis, University of South Wales, 2002. https://pure.southwales.ac.uk/en/studentthesis/the-suitability-of-sales-promotion-competitions-as-a-social-marketing-tool(e8fd3432-32b9-46a2-bdbe-c650ccf18d50).html.

Full text
APA, Harvard, Vancouver, ISO, and other styles
22

Marais, Heleneze Tiane. "Black Generation Y students' attitudes towards sales promotion techniques on low involvement products / Heleneze-Tiane Marais." Thesis, North-West University, 2013. http://hdl.handle.net/10394/10108.

Full text
Abstract:
The increasing competition and the predicted changes in the retail sector are pressurising marketers to be more competitive in order to ensure that their brands are amongst the leading brands. Marketers need to constantly develop innovative marketing strategies to create brand awareness, as well as to stimulate demand for specific brands. An important tool in this regard is the marketing communication mix, of which sales promotion is one of the most effective elements in the fast moving consumer goods (FMCG) sector. It is the responsibility of marketers to select the most appropriate sales pro
APA, Harvard, Vancouver, ISO, and other styles
23

Knaf, Michael. "Referenzeffekte von Multi-Item-Promotions /." Wiesbaden : Gabler, 2009. http://d-nb.info/99284634X/04.

Full text
APA, Harvard, Vancouver, ISO, and other styles
24

Knaf, Michael. "Referenzeffekte von Multi-Item-Promotions." Wiesbaden Gabler, 2008. http://d-nb.info/99284634X/04.

Full text
APA, Harvard, Vancouver, ISO, and other styles
25

Görtz, Gunnar. "Verbraucherspezifische Promotionwirkungen." Wiesbaden : Deutscher Universitätsverlag, 2006. http://dx.doi.org/10.1007/978-3-8350-9183-2.

Full text
APA, Harvard, Vancouver, ISO, and other styles
26

Rudek, Stefanie. "Organisation der Verkaufsförderung bei Konsumgüterherstellern /." Wiesbaden : Gabler, 2008. http://d-nb.info/987715070/04.

Full text
APA, Harvard, Vancouver, ISO, and other styles
27

Foekens, Eijte Willem. "Scanner data based marketing modelling : empirical applications /." Capelle a/d IJssel : Labyrint Publ, 1995. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007021048&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.

Full text
APA, Harvard, Vancouver, ISO, and other styles
28

McComb, Thomas. "The implementation of the suggestive selling training program for the employees of the XYZ resort and casino." Online version, 2000. http://www.uwstout.edu/lib/thesis/2000/2000mccombt.pdf.

Full text
APA, Harvard, Vancouver, ISO, and other styles
29

Targett, Paul Barrie. "Marketing Strategies to Improve Online Sales." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/6134.

Full text
Abstract:
Marketing executives of traditional retail firms who lack strategies to expand e-commerce business, can experience inhibited growth, higher transaction costs, and a loss of competitive advantage. The purpose of this qualitative single case study was to explore marketing strategies that marketing executives of a traditional retail firm used to improve online sales. Eight purposefully selected marketing executives in the head offices of a large traditional retail business in South Africa who had implemented effective marketing strategies to improve online sales participated in the study. Social
APA, Harvard, Vancouver, ISO, and other styles
30

Mattheus, Jared Cameron. "The relationship between sales promotion techniques and consumer off-take and attitude within the SA non-alcoholic ready to drink market." Thesis, Nelson Mandela Metropolitan University, 2016. http://hdl.handle.net/10948/11586.

Full text
Abstract:
Over the past decade there has been a shift in marketing spend from above the line advertising, to below the line advertising commonly referred to as promotions. This has been brought about by recessionary economic conditions, increased competition, rising media costs and long term profitability prospects. Many fast moving consumer goods’ (FMCG) companies are shifting a large portion of their marketing spend from advertising to sales promotion. This has occurred because of consumers becoming more prone to deals, declining brand loyalty and the growing power of major retail chains. Sales promot
APA, Harvard, Vancouver, ISO, and other styles
31

Ludl, Michaela. "Warenprobenwirkung : Verhaltenswissenschaftliche Erklärung unter Berücksichtigung einer Käufertypologisierung /." Lohmar ; Köln : Eul, 2007. http://deposit.d-nb.de/cgi-bin/dokserv?id=2984949&prov=M&dok_var=1&dok_ext=htm.

Full text
APA, Harvard, Vancouver, ISO, and other styles
32

Tauberger, Jörg. "Konsumentengerichtete Verkaufsförderung Verfahren zur Wirkungsmessung auf der Basis von POS-Daten." Lohmar Köln Eul, 2007. http://d-nb.info/987770853/04.

Full text
APA, Harvard, Vancouver, ISO, and other styles
33

Dahl, Martina, and Anna Johnsson. "Extending the Understanding of Sales promotions’ Influence on Brand Knowledge : A Quantitative Study." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-44946.

Full text
Abstract:
Title: A quantitative study extending the understanding regarding the influence of sales promotion on brand knowledge   Background: Sales promotion is a marketing communication activity that aims to promote a purchase, usage or trial of a particular brand. Sales promotion activities can provide significant benefits and incentives that could help the brand to differentiate from competitors and can contribute to the consumer’s brand knowledge. Prior to this thesis, there has been little attempt to integrate research to determine the relationship between the use of sales promotions and brand know
APA, Harvard, Vancouver, ISO, and other styles
34

López, Colom Paola. "Short- and medium-chain fatty acids as feed additives for the promotion of gut health in challenged weaning piglets." Doctoral thesis, Universitat Autònoma de Barcelona, 2019. http://hdl.handle.net/10803/667244.

Full text
Abstract:
El control de patògens oportunistes durant el deslletament pot comprendre l’ús profilàctic d’antibiòtics en la dieta dels garrins. Alternativament, en aquesta Tesi es proposen noves formes alimentàries protegides d’àcids grassos de cadena curta (AGCC) i mitjana (AGCM) per reforçar la salut intestinal de garrins deslletats precoçment i combatre patògens intestinals. A fi d’assolir aquests objectius, es van realitzar tres estudis amb garrins per avaluar aquests additius. Al primer estudi, van avaluar-se dos noves formes de butirat i heptanoat sòdics protegits amb greix davant d’un desafiament or
APA, Harvard, Vancouver, ISO, and other styles
35

Hawkins, Nicole Lea. "Leader Strategies to Reduce Sales Personnel Attrition." ScholarWorks, 2016. https://scholarworks.waldenu.edu/dissertations/2153.

Full text
Abstract:
Because sales are the primary revenue generators for insurance companies, reducing attrition of sales agents is essential to organizational success. The purpose of this single descriptive case study was to explore strategies that 6 Nebraskan sales leaders within the insurance industry used to reduce attrition. Participants had experience in sales leadership and the attrition of sales personnel and were able to provide insight into the unique perspectives on attrition in the insurance industry. Participants met the following criteria: (a) manage an insurance sales office or organization or (b)
APA, Harvard, Vancouver, ISO, and other styles
36

Moučková, Eva. "In-store marketing a jeho uplatnění ve společnosti BILLA, s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-193575.

Full text
Abstract:
This thesis deals with the in-store marketing and its application in the supermarket Billa ltd. The work is divided into the theoretical and practical part. The theoretical part deals with sales support, which includes in-store marketing. In the practical part I describe the current trends within in-store marketing and the merchandising problems there as well. The practical work is also dedicated to the description of the actual means of in-store marketing in the supermarket Billa ltd. The actual research work is carried out on the basis of survey and field survey of the supermarket. Using the
APA, Harvard, Vancouver, ISO, and other styles
37

Su, Fu-Ciang, and 蘇副強. "The Effects of Online Shopping Site Sales Promotion on The Benefits of Sales Promotions, Perceived Value and Purchase Intention − Moderating Effect for the Timing of Sales Promotion." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/39395378161691952443.

Full text
Abstract:
碩士<br>國立嘉義大學<br>行銷與運籌研究所<br>99<br>In recent years, the Internet grows up rapidly, more and more consumers using the online shopping site. The main reason is that the prices of the network are more favorable and to facilitate search for parity. In this study, we study the effect of online shopping site sales promotion on the benefits of sales promotions, perceived value and purchase intention for online consumer. We also study the moderating effect for the timing of sales promotion. The main object of this study is online consumer. This study adopts 2 (the effect of monetary framework: a
APA, Harvard, Vancouver, ISO, and other styles
38

Liu, Yi-ching, and 劉怡青. "The Effects of Internet Sales Promotion, Internet User Characteristics on Internet Sales Promotion Effectiveness-Travel Website Case." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/95186365938860790173.

Full text
Abstract:
碩士<br>東吳大學<br>企業管理學系<br>93<br>Sales Promotion (SP) traditionally is one of the most important tools of marketing communication or promotion. Recently, internet marketing is used widely across the business world. Due to the fact that power of personal selling is strictly reduced and restricted in internet or on-line marketing, the role of sales promotion has increased a lot. Many internet stores choose various sales promotion practices and even formulate sales promotion strategy to guide their SP practices. While most of the existing internet marketing papers study single SP practice, this rese
APA, Harvard, Vancouver, ISO, and other styles
39

Lee, Chiachen, and 李佳珍. "Consumer response to retail sales promotion techniques." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/50294357469376322151.

Full text
Abstract:
碩士<br>中國文化大學<br>國際企業管理研究所<br>99<br>Sales promotion is an important way of communication with retailers and con-sumers. Select the appropriate sales promotion is an important decision for firm. Con-sumer purchase behavior, also affected the attitude by sales promotion. The purpose of this study is to define the consumers’ deal usage process and to examine the potential influences of traits and self-perception variables on the process. The data used for this study were collected through random sampling. After re-ceive 312 questionnaires, correlation analysis and path analysis is using to analyze
APA, Harvard, Vancouver, ISO, and other styles
40

Huang, Jiun-Yan, and 黃俊諺. "Optimal Sales Promotion Strategy - Markov Switching Approach." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/77043446389566517164.

Full text
Abstract:
碩士<br>國立交通大學<br>經營管理研究所<br>96<br>This paper investigates the optimal sales promotional strategy for the fiercely competitive FMCG (Fast Moving Consuming Goods) industry. We propose a Markov Switching Autoregressive model that incorporates AR(1) retailing demand process to capture nonlinear structure among promotional budget allocation, evaluation of promotion performance, and optimal promotion frequency within a given time span. The past promotion investment is evaluated first by comparing the changes in promotional budget allocation. We then apply Markov switching feedback rules to figure out
APA, Harvard, Vancouver, ISO, and other styles
41

LEE, TAI-I., and 李泰毅. "The Research of Effectiveness of Sales Promotion Influenced by Promotion Activities-The Moderating Effect of Store Management and Product Sales." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/g3f7v6.

Full text
Abstract:
碩士<br>中華科技大學<br>經營管理研究所<br>103<br>This study explore that promotion activities impact promotion effect. The case is well-known chain stroes. The sample is from the store manager and business executives. The period is from January, 2014 to December, 2014. There are 57 stores, 23 categories, and 88 items. We will discuss that the difference factor of promotion activities and promotion effect. Also, the effect of promotion activities on promotion effect. Last, and also the most important, stores management and product sales how moderate promotion activities and promotion effect. The evidences ind
APA, Harvard, Vancouver, ISO, and other styles
42

Chen, Kuang-Hao, and 陳冠豪. "Influences of Promotion Type, Promotion Framing and Product Price Level on the Effectiveness of Sales Promotion." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/vztkg8.

Full text
Abstract:
碩士<br>國立高雄大學<br>經營管理研究所<br>97<br>Exploration of sales promotion effect is one enduring issue in the study of marketing. This study adds to understanding of how product price, promotion type and promotion framing influence the effectiveness of sales promotion. The purpose of this study is to find the optimal combinations of promotion type and promotion framing for different product price levels. Promotion types in the experiment include Cause-related Marketing (CRM) and discount. Although a large number of studies have been made on CRM and discount separately, only a few attempts have so far be
APA, Harvard, Vancouver, ISO, and other styles
43

Olsson, Nelly, and Cajsa Fernström. "Hur arbetar tjänsteföretag med relationsmarknadsföring och sales promotion?" Thesis, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-40264.

Full text
APA, Harvard, Vancouver, ISO, and other styles
44

Jiann-Lin, Chen, and 陳建霖. "The Effect of Sales Promotion on Brand Equity." Thesis, 1998. http://ndltd.ncl.edu.tw/handle/00220578191531944791.

Full text
Abstract:
碩士<br>國立雲林科技大學<br>企業管理研究所<br>86<br>Owing to the Prevalence of sales promotion(SP) activities and the emphasis of brand equity in recent years, this research examines the influence of SP on the brand equity. However, the researchers did not have a consistent result about this area. According to the discussion of related literature, this research divides SP into pricing promotion and non-pricing promotion, and we use discount promotion and gift promotion to represent the two kinds of promotion. Furthermore, the promotion situations are divided into induced, collective and aggressive sit
APA, Harvard, Vancouver, ISO, and other styles
45

Tseng, Chi-Ming, and 曾啟明. "The Effects of Promotion Framing and Deal Proneness on Attitudes toward Sales Promotion." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/44632776135246389072.

Full text
Abstract:
碩士<br>國立中興大學<br>高階經理人碩士在職專班<br>102<br>Sales promotions have played an important role in the promotional strategies. Sales promotions can be classified roughly to price-oriented and none price-oriented promotions. Prior researches proposed that none price-oriented promotions were better in eliciting consumer''s favorable brand attitude than price-oriented promotions. Thus, using non-monetary promotions is an important strategy for valued brand enterprises. Moreover, none price-oriented promotions can be framed in different format, such as certainty vs. uncertainty. In addition to promotion fram
APA, Harvard, Vancouver, ISO, and other styles
46

Lai, Hung-Wen, and 賴宏文. "Implementing Clustering Technique in Internet-Product Sales Promotion Strategies." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/87326194430776000970.

Full text
Abstract:
碩士<br>朝陽科技大學<br>工業工程與管理系碩士班<br>97<br>With the popularization of the Internet and the rapid development of the E-commerce market, more and more physical channels look for new business via the Internet and transfer the early physical business model into the Internet shopping. Therefore, online stores rely on outstanding product sales promotion strategies to catch consumers’ attention and increase their purchase opportunities. In this thesis, by using the customer RFM analysis model and product RFM analysis model, we transform the product history transaction data, provided by a 3C electronics
APA, Harvard, Vancouver, ISO, and other styles
47

Joung, Kang Hua, and 康華容. "Pursuing the Value-Conscious Effects on Consumer Sales Promotion." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/20611571861140650892.

Full text
Abstract:
碩士<br>淡江大學<br>國際貿易學系<br>91<br>The first purpose of this study is to explore the effects of the attitude of consumption on consumer psychographics. The second purpose of this paper is to research the effects of consumer psychographics on the different types of promotion. The samples are collected form the college of business in Tamkang University, and the data is analyzed with such main methods as analysis of regression. Utilitarian value and hedonic value are the measuring variables of the dimension of the attitude of consumption. At the aspect of consumer psychographics, we adopt s
APA, Harvard, Vancouver, ISO, and other styles
48

LIN, YUN-KUANG, and 林芸光. "he Behavior of Different Consumer Types under Sales Promotion." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/tqy47j.

Full text
Abstract:
碩士<br>國立臺灣科技大學<br>管理學院MBA<br>99<br>This research examines pervasive but ignored promotions situation which consumers encounter in life-how they influence on purchase behavior. We demonstrate from two studies that Spendthrifts who spend with no sensitivity have higher perception of price fairness and purchase intention than Tightwads who spend with calculating when seller provides free gift promotion（experiment 1）。Moreover, This study has further findings that two types of customers have differentiation purchase intention only when price reduction promotion with explicit time limit.（experiment
APA, Harvard, Vancouver, ISO, and other styles
49

Li-HsuanYeh and 葉俐萱. "Sales Promotion Framing and Reference Price- A Toothpaste Example." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/ye6fbm.

Full text
Abstract:
碩士<br>國立成功大學<br>企業管理學系碩博士班<br>101<br>Companies use a lot of sales promotions to attract customers to buy the products. Sales promotions could be divided into monetary promotions (such like price discounts and buy one get another at half price) and nonmonetary promotions (such like buy one get one free, bonus pack and premium attached). Monetary promotions are in the same units as the sales prices; therefore they will be more easily integrated with the sales prices. Monetary promotion is likely to be seen as a reduced price. However, nonmonetary promotions are more difficult integrated with the
APA, Harvard, Vancouver, ISO, and other styles
50

Chen, Horng-Yih, and 陳泓邑. "Exploring the Relationships between Price Promotion and Product Sales." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/75166143390538491500.

Full text
Abstract:
碩士<br>國立高雄第一科技大學<br>行銷與流通管理所<br>97<br>Under the retailing circumstances that have become saturated and highly competitive, most retailers are undertaking a variety of price promotion strategies to achieve their business objectives such as to increase sales revenues and market share, to secure operational income and cash flow, to improve profitability, etc. Although price promotion enhances short-term business performance, however, is this relationship expected to hold in different conditions (e.g., product lines) as well? The purpose of this study is to deliberate the relationships between
APA, Harvard, Vancouver, ISO, and other styles
You might also be interested in the bibliographies on the topic 'Sales promotion' for other source types:
Journal articles Books
We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!

To the bibliography