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Journal articles on the topic 'Sales promotion'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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1

Tomar, Tarun. "Sales and Marketing Promotion." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 06 (2025): 1–9. https://doi.org/10.55041/ijsrem50583.

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Abstract- This paper researches on the different methods of sales and marketing promotions that are used by companies and the impacts of these practices to consumer behavior and business development. The study will allow exploring the consumer choice, purchase intention, and brand loyalty by comparing both customary and online promotional techniques including discounts, coupons, loyalty programs, and social media advertising. The results obtained through a structured questionnaire (60 respondents) indicate that the choice of buying a product is strongly influenced by promotional techniques and

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Gera, Suchita. "Role of Sales Promotion Techniques in Building Consumer Preferences: A Study of FMCG Products of Selected Brands in Dehradun City of Uttarakhand." Journal of University of Shanghai for Science and Technology 23, no. 06 (2021): 1448–62. http://dx.doi.org/10.51201/jusst/21/06465.

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The importance of sales promotion in the marketing mix is unquestionable. Sales Promotion techniques are considered one of the important tools and techniques for increasing sales volume. Considering the cost of sale promotions are always substantial, the selection and design of the most effective and efficient promotion tools are crucial for a successful promotion campaign. The ability of marketers to identify attributes that are relevant to their target market is vital for them to have better control over the results of their promotional activities. The present paper aims to evaluate the poss

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Sivasankari, V. B. Mathipurani Dr., Selva Krishna S., and D. Divya Prabha Dr. "EFFECT ON SALES ON SALES PROMOTION IN FMGC PRODUCTS." International Journal of Multidisciplinary Research and Modern Education 5, no. 1 (2019): 85–89. https://doi.org/10.5281/zenodo.2619337.

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Every organization requires sales promotion and distribution to promote their product   and   services through their sales person. Sales promotions and distribution are playing a vital role in today's market. So it is important to know how far  these  promotional  activities  are  creating  brand  awareness  in  the  minds  of  the customer  and influencing them to go for the products and services and also the need to increase the quality, creativity and utilization of technology in the distribution and sa

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Faizah, Salsabila, and Ria Edlina. "Aktivitas Promosi Wisata Kuliner Ikan Bilih Sebagai Makanan Khas Danau Singkarak Kabupaten Tanah Datar." JKOMDIS : Jurnal Ilmu Komunikasi Dan Media Sosial 4, no. 1 (2024): 262–66. http://dx.doi.org/10.47233/jkomdis.v4i1.1602.

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The problem studied in this research is culinary tourism promotion activities for bilih fish as a typical food of Lake Singkarak in promoting and marketing bilih fish culinary tourism. Based on these problems, this research aims to describe the marketing promotion activities used by UMKMactors at the Tourism Department in carrying out promotional activities for the Ikan Bilih culinary tourism product. The research approach used is descriptive qualitative. The source of research data is the result of observations of the activities of the Tanah Datar Regency Tourism Office and UMKM actors at Lak

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Schwarz, P. A. "Sales promotion." Anaesthesia 43, no. 3 (2007): 248. http://dx.doi.org/10.1111/j.1365-2044.1988.tb05561.x.

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Jaya, Pinto, Yuwanda Tiara, and Mumuh Mulyana. "Peranan Sales Promotion Girl Pada Produk Wardah Beauty Care." Jurnal Aplikasi Bisnis Kesatuan 2, no. 2 (2022): 287–94. http://dx.doi.org/10.37641/jabkes.v2i2.1758.

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ABSTRACT At present the cosmetics industry in Indonesia has increased by 20% in 2017, so competition in the cosmetic industry is quite tight. There are many ways that companies can do in marketing their products, namely through personal selling, in personal selling it is certain that it requires workers to carry out these activities, one of which is by using a Sales Promotion Girl. The aims of this research are: 1). To find out how the role of Sales Promotion Girl is in wardah beauty care products. 2). To know how the Sales Promotion Girl in promoting the product. 3). To find out h

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Genchev, Evgeni, and Gergana Todorova. "Sales promotion activities – effective tool of marketing communication mix." Trakia Journal of Sciences 15, no. I (2017): 181–85. https://doi.org/10.15547/tjs.2017.s.01.033.

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A highly competitive environment is forcing sellers constantly using different marketing tools and strategies to win new clients and thereby increase their profitability. Sales promotion is one of the best tools to attract new customers and retain old ones, including marketing activities by adding more value to the products for a limited period of time in order to stimulate consumer purchases and effectiveness of intermediaries. The purpose of the study was to interview 60 men and women, aged 18 to 64 years by detailed a questionnaire. The study confirms that sales promotion is an effective in

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Saputra, Sartono Maya, and Retno Ibut Utami. "PENGARUH BIAYA PROMOSI TERHADAP PENDAPATAN JASA “NAKAMURA HOLISTIC THERAPY” DI SURAKARTA." ProBank 2, no. 2 (2017): 36–47. http://dx.doi.org/10.36587/probank.v2i2.183.

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Promotion and communication are summarized in the promotional mix that contains a combination of the best strategy of the variable cost of advertising, the cost of personal selling and sales promotion costs, all of which are planned to achieve the objectives of the sales program: increasing service revenues in order to increase as well jumlahl aba obtained. this study aims to determine the effect of promotional costs consist of: the cost of advertising, sellling personal cost, and cost of sales promotions on services revenue. The data used in this research is data based on time series (time se

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Saputra, Sartono Maya, and Retno Ibut Utami. "PENGARUH BIAYA PROMOSI TERHADAP PENDAPATAN JASA “NAKAMURA HOLISTIC THERAPY” DI SURAKARTA." ProBank 2, no. 2 (2017): 36–47. http://dx.doi.org/10.36587/probank.v2i2.183.

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Promotion and communication are summarized in the promotional mix that contains a combination of the best strategy of the variable cost of advertising, the cost of personal selling and sales promotion costs, all of which are planned to achieve the objectives of the sales program: increasing service revenues in order to increase as well jumlahl aba obtained. this study aims to determine the effect of promotional costs consist of: the cost of advertising, sellling personal cost, and cost of sales promotions on services revenue. The data used in this research is data based on time series (time se

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Widyasari, Nyoman Putri, and I. Gde Ketut Warmika. "PENGARUH PROMOTION MIX TERHADAP CUSTOMER LOYALTY MELALUI BRAND EQUITY SEBAGAI VARIABEL MEDIASI." E-Jurnal Manajemen Universitas Udayana 8, no. 12 (2019): 6910. http://dx.doi.org/10.24843/ejmunud.2019.v08.i12.p01.

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This study explains the role of brand equity mediates the effect of promotion mix on customer loyalty. This research was conducted in the city of Denpasar involving 100 respondents. The study used questionnaires, observation and interviews. Path analysis and sobel test were used. The results of the study are that Promotion mix has a positive and significant effect on brand equity, Promotion mix has a positive and significant effect on customer loyalty, Brand equity has a significant positive effect on customer loyalty, and Brand equity mediates the effect of promotion mix on customer loyalty.

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Novia, Rozana Putri, Riza Rachman, Lutfiyatil Hamida, Putri Ayu Purnama Sari, Farukh Abdullah H.R.M, and Ervina Adita Rahman. "STRATEGI PEMASARAN MELALUI PENETAPAN PROMOSI PENJUALAN DAN KUALITAS PELAYANAN PADA KAFE FORTUNA DI SITUBONDO." Jurnal Mahasiswa Entrepreneurship (JME) 3, no. 1 (2024): 134. http://dx.doi.org/10.36841/jme.v3i1.4231.

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Fortuna Cafe is one of the cafes in Situbondo Regency. IM Cafe carries out several sales promotions to increase its sales. Sales promotion is an activity implemented for the purpose of increasing sales and increasing consumer demand. And service quality can be defined as anything that focuses on efforts to fulfill consumer needs and desires accompanied by accuracy in conveying them so as to create a balanced conformity with consumer expectations. This research is research using qualitative methods. Data collection was carried out through observation and interviews. Data analysis methods includ

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Hunt, Kenneth A., and Susan M. Keaveney. "Sales Promotion Wars." Journal of Promotion Management 1, no. 3 (1992): 3–20. http://dx.doi.org/10.1300/j057v01n03_02.

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Asdinur, Arlan, J. Pandey ., A. Makalew ,, and E. S. Tangkere. "PERANAN PROMOSI TERHADAP VOLUME PENJUALAN TELUR AYAM RAS PADA PASAR SWALAYAN DI KOTA MANADO." ZOOTEC 37, no. 2 (2017): 436. http://dx.doi.org/10.35792/zot.37.2.2017.16661.

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THE ROLE OF PROMOTION ON THE SALE OF CHICKEN RACE EGGS IN THE SUPERMARKETS OF MANADO CITY.This research has been conducted in the supermarkets of Manado City. The res of this research is to what extent promotion plays a role in the sales volume of chicken race eggs in the Supermarkets of Manado. The purposes of this research are to know which promotional tools are used in Supermarkets of Manado and to know the role of promotion to the sales volume of chicken race eggs in Supermarkets of Manado. Sample determination is done by Purposive Sampling. The sampling criteria of this research are : The

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Meo, Adeel, Muhammad Daniyal Abbas, Muhammad Nadeem Sajjad, Muhammad Rizwan, Sayed shahbaz hussain Bukhari, and Muhammad Saad Hameed. "The Impact of Promotional Tools on Sales Promotion." Journal of Public Administration and Governance 4, no. 2 (2014): 202. http://dx.doi.org/10.5296/jpag.v4i2.5845.

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The main reason of conducting this research was to explore the influence of social surrounding, discount level and buying behavior on sales promotion. The research results found that there was no significant relationship of social surrounding, discount level with sales promotion. But on the other hand buying behavior, free sample, price reduction has a significant relationship with sales promotion. The results of this research paper will help the marketers to understand best promotional techniques to increase significantly in their sales as well as revenues. This research paper also plays a vi

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S Nair, Sujith, Muhammed Rafid V P, Munawara, Muhammed Safwan, Nida Marwa N, and K. Abdulla Zainul Abid. "The impact of sales promotion techniques on consumer purchase decisions within community pharmacies." Journal of Innovations in Pharmaceutical and Biological Sciences 11, no. 02 (2024): 25–28. http://dx.doi.org/10.56511/jipbs.2024.11204.

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The study analyzeshow sales promotions affect customer behaviourin community pharmacies by looking at psychological factors, economic incentives, and ethical issues. The goal of the study is to offer practical insights and evidence-based suggestions to make sales promotion strategies more effective and ethical in community pharmacies. The objective is to study is to examine the influence of sales promotions on consumer behaviour in community pharmacies, with a specific focus on whether sales promotions effectively improve drug sales to customers. The findings suggest that a combination of prod

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Melati, Putri, Kokom Komariah, and Resa Nurmala. "Analysis of Sales Promotion on Interest in Using Brain Academy by Ruangguru Through Consultative Selling." Dinasti International Journal of Economics, Finance & Accounting 5, no. 3 (2024): 2043–52. https://doi.org/10.38035/dijefa.v5i3.3038.

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The declining quality of education in Indonesia has significant implications, particularly for human resource development. This study investigates the impact of sales promotion on the interest in using Brain Academy by Ruangguru, mediated through consultative selling. The research aims to determine whether sales promotions effectively increase students' interest in utilizing Brain Academy's educational services. Using associative methods and descriptive analysis with a quantitative approach, the study sampled 250 high school students from a population of 6,672 in Sukabumi City, based on data f

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Ridwan, Mohammad, and Gita Yolanda. "Marketing Sales Promotion Girl Perspektif Etika Bisnis Islam." JIOSE: Journal of Indonesian Sharia Economics 2, no. 1 (2023): 47–64. http://dx.doi.org/10.35878/jiose.v2i1.693.

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Sales Promotion Girl (SPG) is the spearhead of the company to introduce a product that will be offered to the public. SPG is used as the hand of a company engaged in consumer services. In carrying out promotional activities at the Skechers Grage City Mall Cirebon store, the store requires the right promotional strategy in order to attract the attention of consumers and this strategy is carried out by SPG. This study was conducted to determine the marketing strategy undertaken by sales promotion girl at the store skechers grage City mall Cirebon. This study uses descriptive qualitative methods

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Dedeh, Sartika, Sa'adah Akmaliyah Siti, Pertiwi Hari Sandi Santi, and Epty Hidayaty Dwi. "Manfaat Promosi Pada Minat Beli Konsumen Toko Budi Jaya Alfath." Manfaat Promosi Pada Minat Beli Konsumen Toko Budi Jaya Alfath 1, no. 5 (2023): 512–18. https://doi.org/10.5281/zenodo.8024417.

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Toko Budi Jaya Alfath is a business in the furniture sector that produces self-produced household furniture. The main purpose of industrial visits is to gain practical knowledge and experience in the field, which cannot be obtained through reading or teaching in class. In addition, industrial visits can also provide an overview of the work environment and working conditions of certain industries so that they can help participants prepare to work in that industry. The method used is descriptive method with direct observation by conducting interviews with the owner's wife. The results of the

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Natalia, Priccila, and Mumuh Mulyana. "Pengaruh Periklanan Dan Promosi Penjualan Terhadap Keputusan Pembelian." JIMKES Jurnal Ilmiah Manajemen Kesatuan 2, 2014, No 2 (2014): 119–28. https://doi.org/10.5281/zenodo.242289.

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<em>Promotion is one of the appropriate strategies in the delivery of communications to consumers. One form of the right promotional mix used by telecom companies are advertising and sales promotion. A good campaign will be able to have a major impact on consumer purchasing decisions. The purpose of this study was to determine how consumer perceptions of advertising and sales promotions conducted by the company, the influence of advertising on purchase decisions and to determine the effect of sales promotions on purchase decisions.</em> <em>Research by the author is at PT. Axiata with a popula

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METANI, Gerti, Dorjan ISUFAJ, and Barjam YZBASHI. "Albanian Gyms and Nutritional Supplements: Exploring Beliefs and Motivations for Product Sales." Polis 23, no. 1 (2024): 155–69. http://dx.doi.org/10.58944/fcqo8756.

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Context: Nutritional supplement sales in gyms have become a widespread practice, with financial incentives often driving these promotions. Problem: Little is known about the motivations behind Albanian gyms’ promotion of nutritional supplements and the factors influencing such sales. Methodology: This study surveyed 58 gyms across Albania using an 8-question survey to explore supplement sales practices, reasons for promotion, types of supplements sold, and promotional methods. Data were analyzed using IBM SPSS, including Chi-Square tests to identify correlations. Results: Findings revealed tha

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Sinha, Somesh Kumar, and Priyanka Verma. "Impact of Sales Promotion’s Benefits on Brand Equity: An Empirical Investigation." Global Business Review 19, no. 6 (2018): 1663–80. http://dx.doi.org/10.1177/0972150918794977.

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Sales promotion is known for providing additional benefits to the consumers and these benefits may have an impact on the development of consumer-based brand equity. Although previous studies have reported a positive influence of sales promotion on brand equity, but the impact of sales promotion’s benefits (i.e., hedonic and utilitarian benefits) on brand equity is less understood. This study examined the possible influence of sales promotion’s hedonic and utilitarian benefits on four components of brand equity (i.e., brand awareness, brand association, perceived quality and brand loyalty). A m

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Lubis, Nurhayani, and ZULIA KHAIRANI. "Efektivitas Straegi Bauran Promosi Oleh_Oleh Makanan Khas Riau (Studi Kasus Pada Wisatawan Di Kota Pekanbaru)." Jurnal Daya Saing 3, no. 3 (2017): 315–19. http://dx.doi.org/10.35446/dayasaing.v3i3.122.

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For the sake of promoting and inviting tourist to tourist resort, there are some factors that should be considered as value added. One of them is spesific foods as part of local culture characteristic. Promotional activities is an important role to introduce and cultivate the interest of tourists in a souvenir typical regional foods. The aims of the study were to analyze the level of promotion mix consists of advertising, sales promotion, direct marketing, personal selling, and public relations, and to find out the level of consumer buying interest, and finally investigate the influence of pro

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Hermanses, Bintang, and Widyarso Roswinanto. "Optimalisasi Strategi Promosi Digital di Era Digitalisasi: Sebuah Kajian Komprehensif pada PT Glamourix AFA Indonesia Skincare 2022-2023." Journal of Emerging Business Management and Entrepreneurship Studies 3, no. 2 (2023): 119–34. http://dx.doi.org/10.34149/jebmes.v3i2.137.

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In the digitalization era, digital promotions are crucial for companies, including the skincare industry, such as designing digital promotion programs at PT. Glamourix AFA Indonesia Skincare 2022-2023. The method used in this research is descriptive-qualitative and field research by conducting literature studies, interviews, and observations. The research results show that PT. Glamourix AFA Indonesia needs to develop a digital promotional program design to achieve product sales targets. Promotion of skincare products is carried out by creating blog content, videos, and social media activities

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Moon, Sangkil, Wagner A. Kamakura, and Johannes Ledolter. "Estimating Promotion Response When Competitive Promotions Are Unobservable." Journal of Marketing Research 44, no. 3 (2007): 503–15. http://dx.doi.org/10.1509/jmkr.44.3.503.

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This study addresses a problem commonly encountered by marketers who attempt to assess the impact of their sales promotions—namely, the lack of data on competitive marketing activity. In most industries, competing firms may have competitive sales data from syndicated services or trade organizations, but they seldom have access to data on competitive promotions at the customer level. Promotion response models in the literature either have ignored competitive promotions, focusing instead on the focal firm's promotions and sales response, or have considered the ideal situation in which the analys

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A, Dr Mohamed Jaffar. "Corporate Mistakes In Product Promotional Strategy." IOSR Journal of Business and Management 26, no. 9 (2024): 40–44. http://dx.doi.org/10.9790/487x-2609044044.

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The Global Village concept made the world population easily accessible to corporates. A company has to be very careful in designing its sales promotion techniques. It has to consider the variations in the cultures, sentiments and wants. Different options and values of other markets are focused on promoting the products and services. The sales promotion mix components must be proportionally used for optimal results. A company has to decide which product promotional strategy is ideal for its product: push, pull, or a combination of both. This article elaborated on the wrong promotional strategy

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Angelia, Monica, and Umu Khouroh. "Peran Promosi Penjualan “Korean Wave” sebagai Mediator Brand Ambassador dengan Minat Beli Konsumen Produk “Somethinc”." Business Management Research 2, no. 1 (2023): 51–67. http://dx.doi.org/10.26905/bismar.v2i1.9529.

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This study investigates the effect of brand ambassadors and sales promotion on purchase intention and the mediating role of sales promotion in the relationship between brand ambassadors and purchase intention. The research was conducted through a closed survey and Partial Least Square modeling on a sample of consumers who had used cosmetic “somethinc”. The results of the study show that brand ambassadors do not influence consumers’ purchase intention, on the contrary, sales promotion influences purchase intention positively. Another finding is that sales promotion mediates the relationship bet

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Gómez, Miguel I., Vithala R. Rao, and Edward W. Mclaughlin. "Empirical Analysis of Budget and Allocation of Trade Promotions in the U.S. Supermarket Industry." Journal of Marketing Research 44, no. 3 (2007): 410–24. http://dx.doi.org/10.1509/jmkr.44.3.410.

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Using a unique data set, the authors examine the role of manufacturer and retailer characteristics in the joint determination of trade promotion budgets for supermarket brands and their allocation across trade promotion types. They find that manufacturer variables, such as brand position in retailer product category and brand price premium, and annual retailer sales determine trade promotion budgets. Furthermore, retail companies with larger shares of private labels in product category sales, larger annual sales, and stronger brand positioning are able to increase the allocation of promotional

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Sivaramakrishnan, Sreeram, and Mandar Bhide. "Aileron lighting: the sales promotion question." Emerald Emerging Markets Case Studies 7, no. 2 (2017): 1–18. http://dx.doi.org/10.1108/eemcs-06-2016-0146.

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Subject area Marketing. Study level/applicability MBA/Postgraduate. Case overview The case describes the situation faced by a sales manager of a commoditized product in a tough and competitive market. Aileron Consumer and Lighting Group (ACLG) was among the top ten fast moving consumer goods (FMCG) companies in the country while also being among the fastest growing companies in India and had a diverse portfolio ranging from trade lighting to commercial and institutional lighting. Sunil, the sales manager, after his training found himself in the Budhwar Peth market in Pune, Western India where

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Fahrezi, Alam, and Ahmad Albar Tanjung. "The Influence of Personal Selling and Promotion on Increasing Sales Through Brand Image in MSMEs Medan Food Court." Jurnal Manajemen 15, no. 3 (2024): 520–33. http://dx.doi.org/10.32832/jm-uika.v15i3.16889.

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The aim of this research is to analyze the influence of personal selling and promotions with brand image moderating variables on increasing sales at Medan Foodcourt MSMEs . The population in this research was 46 MSMEs, taking illustrations using a saturated sampling method with a total of 46 illustrations. This research used SEM PLS analysis procedures tested using software smart PLS. The results of this research show that personal selling has a positive influence and has a big impact on brand image. The promotion has a positive and significant influence on Brand Image. Personal selling has a

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Yurizal, Shalsabila Azzahra Putri, and Edi Purwanto. "The Mediating Role of Trust in the Impact of Electronic Word of Mouth (E-WOM) and Sales Promotions on Purchase Decisions in Shopee E-Commerce among Urban Consumer." WIDYAKALA JOURNAL : JOURNAL OF PEMBANGUNAN JAYA UNIVERSITY 11, no. 2 (2024): 82. https://doi.org/10.36262/widyakala.v11i2.1076.

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Electronic Word of Mouth (eWOM) and sales promotion are critical factors influencing consumer behavior, particularly in the digital age. While previous studies have identified the impact of these factors on Trust, there is a need for a more comprehensive understanding of their roles in the consumer decision-making process. This study explores the relationships between Electronic Word of Mouth (EWOM), Sales Promotion, Trust, and Purchase Decisions in e-commerce. Utilizing structural equation modeling (SEM) with data from online consumers, the research demonstrates that EWOM and Sales Promotion

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Safitri, Natalia Anggita, Yuventi Oktafiah, and Dyajeng Puteri Woro Subagyo. "Sales Promotion and Impulse Buying: Investigating the Role of Hedonic Shopping Motivation in Miniso Consumers of Pasuruan." Implementasi Manajemen & Kewirausahaan 4, no. 2 (2025): 145–59. https://doi.org/10.38156/imka.v4i2.252.

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This study examines the impact of sales promotions on impulse buying behavior, mediated by hedonic shopping motivation among Miniso consumers in Pasuruan City. Sales promotions aim to boost sales by offering consumer benefits. Using a descriptive quantitative approach, this study analyzes sales promotion as an independent variable, impulse buying as a dependent variable, and hedonic shopping motivation as a mediating variable. Data were collected from 100 respondents via questionnaires and supplemented with secondary sources from journals and literature. A purposive sampling method was applied

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Villaba Merlo, Francisco Javier, and Iñaki Periáñez Cañadillas. "The promotion of sales on the consumer markets: Offer of a new approach of promotional management." Cuadernos de Gestión 2, no. 2 (2002): 11–24. http://dx.doi.org/10.5295/cdg.19223fv.

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Nowadays, there are many factors that have provoked a greater use of promotion by some manufacturers in the consumption markets. Traditionally, firms have used promotion as the last resource for the achievement of the goals of selling. When we analyse promotional management, this kind of performance represents an orientation to sales. In our field work we justify the breaking-off with this management philosophy, starting with a new definition for "sales promotion", that includes the internal consequences for the companies that perform it. After we have defined the subject of our study, we anal

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Huynh, Kim T. "Sales Promotion Effectiveness: The Impact of Culture on Demographic Level." International Business Research 9, no. 4 (2016): 123. http://dx.doi.org/10.5539/ibr.v9n4p123.

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<p>Sales promotion is an essential tool which leads to real increase in sales and profit. According to previous studies, sales promotions are effective at a cross cultural level when they provide benefits that go hand in hand with those of the promoted product. However, there is no literature state about the different sales promotion consumer benefits influences on its effectiveness at the demographic level (urban verses rural). To address this concern, this paper seeks to explore the congruence framework by analyzing how culture at a demographic group level impacts sales promotion. The

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Novi Bella Safitri, Maria Augustine Graciafernandy, and Moeljono Moeljono. "Implementasi Strategi Pemasaran Produk Lampu Led Pada Pt. Inti Trada Elektro Semarang." Jurnal Rimba : Riset Ilmu manajemen Bisnis dan Akuntansi 1, no. 3 (2023): 257–66. http://dx.doi.org/10.61132/rimba.v1i3.139.

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This study aims to analyze the marketing strategy implemented. The marketing strategy is a series of plans as a joint tool to achieve the long-term goals set by the company. The marketing strategy provides direction for each company to control all aspects in order to achieve the company's goals in meeting consumer demands and needs. This research is a qualitative descriptive research. By taking respondents from several sources who are considered appropriate to become resource persons for research. The research results are that the location research has implemented a marketing promotion strateg

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Adil, Mohamed Ahmed Fait. "The Impact of Sales Promotion Programs on the Loyalty of Saudi Telecom Company Customers STC." Journal of Economics, Finance And Management Studies 07, no. 09 (2024): 5765–78. https://doi.org/10.5281/zenodo.13762698.

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This study investigates the impact of sales promotion programs on customer loyalty in the context of the Saudi Telecom Company STC. Utilizing data from 457 respondents, the research examines the role of different types of sales promotions, the frequency of promotions, promotional communication channels, and seasonal promotions on customer retention and satisfaction. The findings reveal a significant positive relationship between frequent and well-structured sales promotions and customer loyalty, with a β value of 0.914 for the frequency of promotions. While promotional communication chann

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Mukherjee, Jaydeep. "Sales Promotion Planning @ TML." Vision: The Journal of Business Perspective 24, no. 2 (2020): 228–32. http://dx.doi.org/10.1177/0972262920927529.

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Balarabe, Yahaya. "Marketing and Sales Promotion." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, no. 05 (2024): 1–5. http://dx.doi.org/10.55041/ijsrem34481.

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Marketing and sales promotion plans should begin with an overview of the campaign's background, goals, and methodology. It establishes the framework for the other parts of the marketing strategy and is thus crucial to them. Potentially addressed in the introduction are the following significant points: Good or Service Provide a high-level summary of the advertised item or service to kick things off. The marketing strategies discussed later in the article are supported by this background knowledge. Be very explicit about what you want to achieve with the sales and marketing campaign. Whether th

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Vigna, Joselita Pancine, and Emerson Wagner Mainardes. "Sales promotion and the purchasing behavior of food consumers." Revista Brasileira de Marketing 18, no. 3 (2019): 101–26. http://dx.doi.org/10.5585/remark.v18i3.16368.

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Purpose: This study aims to identify the types of sales promotion that affect the consumer’s purchasing behavior.Design/Methodology/Approach: We conducted a survey with a sample of 235 people who reported having made food purchases due to promotional stimulus. Relationships between variables were analyzed using descriptive statistics and a multiple linear regression model.Originality/Value: This study seeks to understand the influence of sales promotions on consumer purchasing behavior in an emerging market. Past research has explored such behavior in mature markets. We opted to broaden discus

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Apriliandini, Venny, and Annaria Magdalena M. "Analisa Efisiensi Biaya promosi Dalam Meningkatkan Volume Penjualan Pada PT . PDAM Tirta Pakuan Bogor." Jurnal Ilmiah Akuntansi Kesatuan 4, no. 2 (2018): 106–11. http://dx.doi.org/10.37641/jiakes.v4i2.94.

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Promotion is an activity conducted by the company with the aim to inform, persuade, and affect consumers in choosing or buying a product offered by the company. With cost efficiency promotion budgeted by several companies proved in significant sales volume reduced or in other words, sales volumes remained stable. Thus, the expected income will be optimal. Therefore, it is important to support the cost of promotional sales, and at the same time keep the efficiency of budgetary expenditures or budget these costs to keep sales and income increased. The purpose of this study was to analyze the cos

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Maseitova, A. M. "SALES PROMOTION AS AN ELEMENT OF THE PRODUCT PROMOTION MIX." Vestnik Bishkek state university af K Karasaev 3, no. 69 (2024): 154–57. https://doi.org/10.35254/bsu/2024.69.24.

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This study analyzes sales promotion as a crucial element of the product promotion mix under contemporary market conditions. It employs a comprehensive analysis of marketing tools for sales promotions and identifies three main stimulation areas: consumers, sellers, and intermediaries. Key promotion tools include price offers, natural incentives, and active customer attractions. The study considers three types of incentives for retail chains: general, selective, and individual. It concludes that effective sales promotion relies on the coordinated interaction of all participants in the product pr

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Akhter, Sameen, Muhammad Rizwan, Shufa Shujaat, and Zarmina Durrani. "The impact of retail shoes sales promotional activities on ladies’ purchase intentions." Journal of Public Administration and Governance 4, no. 2 (2014): 166. http://dx.doi.org/10.5296/jpag.v4i2.5843.

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In this study we examine how different variables impact sales promotions that ultimately influence purchase intentions of customer. The main purpose of this study is to examine how attitude towards discount affects sales promotional activities to influence customers’ purchase intention along with the impact of customer loyalty and in store displays on them. To collect information, the survey method was conducted through questionnaires to take response from the customers of Stylo shoes in Bahawalpur. For this purpose, a sample of 164 customers was selected through the simple random sampling tec

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Umar, M. J., and U. B. Abdulmutallib. "Sales Promotion as a Tool for Improving Customer-Based Brand Equity in Kano Metropolis." Kashere Journal of Education 3, no. 1 (2022): 182–86. http://dx.doi.org/10.4314/kje.v3i1.22.

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Managing and building strong brand is seen today as the main goal of every organization. Having a strong brand is significant important to every organization as it result in having greater customers, achieving competitive advantage and brand extension. However, marketing researchers have not address how strong brand (brand equity) may be managed, built and improved through sales promotions. The study investigated sales promotion as a tool for improving customer-based brand equity by business organizations within Kano metropolis. The paper is conceptual. Therefore, it concludes that sales promo

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Anggreini, Mutia Erda, Fifi Hasmawati, and Anita Trisiah. "Strategi Komunikasi Pemasaran Anggrek Souvenir dalam Mempromosikan Produk." Pubmedia Social Sciences and Humanities 1, no. 3 (2024): 18. http://dx.doi.org/10.47134/pssh.v1i3.176.

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This research is entitled "Orchid Souvenir Marketing Communication Strategy in Promoting Products". The aim of this research is to find out what marketing communication strategies Anggrek Souvenir uses in promoting products. This research uses descriptive qualitative methods, collecting data through observation, interviews and documentation. This research uses the concept of marketing mix theory and promotion mix. The results of this research, Orchid Souvenir, apply the concept of marketing mix theory which consists of product, price, place and promotion. and the concept of promotional mix the

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Memon, Dr Sharif. "Impact of Sales Promotion on Sales figures of Select International FMCG Brands." Indian Journal of Applied Research 1, no. 9 (2011): 190–93. http://dx.doi.org/10.15373/2249555x/jun2012/68.

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Aini, Aish Nian Farah, and Pusvita Yuana. "Pengaruh Sales Promotion Terhadap Impulse Buying Melalui Attitude." Jurnal Manajemen Pemasaran dan Perilaku Konsumen 2, no. 4 (2023): 984–93. http://dx.doi.org/10.21776/jmppk.2023.02.4.13.

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The objective of this research is to assess the relationship between sales promotion, attitude, and impulse buying in Grab Food service. In conducting sales promotions, companies need to identify the effectiveness of their strategy in marketing. In this research, Stimulus-Organism-Response (SOR) model was used to explain the relationship between the variables. The elements of the sales promotion to be assessed are flash sale, bundling, and shipping discount. The data was acquired from 216 users of Grab Food in Surabaya and Malang City and was analyzed using SEM-PLS. this study finds that those

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Gong, Yanping, Wei Hou, Qin Zhang, and Shuang Tian. "Discounts or gifts? Not just to save money." Journal of Contemporary Marketing Science 1, no. 1 (2018): 53–75. http://dx.doi.org/10.1108/jcmars-08-2018-0009.

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Purpose Decision theory holds that the ambiguity of decision information affects the choices of decision makers, who have the emotion of “ambiguity aversion” when making fuzzy decisions. The purpose of this paper is to explore the neural mechanism how the information ambiguity of different sales promotion strategies influences consumers’ purchasing decision. Design/methodology/approach The paper uses the event-related potential (ERP) technique and experiment. Findings Results indicate that the information ambiguity of sales promotion strategies did influence the purchasing decision of consumer

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Wittock, Nathalie. "Sales Promotion Techniques and VAT." EC Tax Review 27, Issue 3 (2018): 127–38. http://dx.doi.org/10.54648/ecta2018014.

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Sales promotion is often a key component within a company’s promotional campaign. Sales promotion consists of the use of a number of sales promotion techniques (SPTs). Although the use of SPTs is common practice, the VAT treatment and consequences of the use of SPTs are uncertain, wherefore this often gives rise to a VAT cost. The article contents how the use of SPTs can be brought (more) in accordance with the principle of neutrality, based on which the VAT should in principle not bear on businesses, but on final consumers only. The article thereby mainly focusses on SPTs whereby a sales prom

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Srivastava, Shweta, and Anand Sharma. "A Study Of Attitude And Perceptions Of Pharmaceutical Value Chain Members Towards Consumer Promotions." Paradigm 14, no. 2 (2010): 45–55. http://dx.doi.org/10.1177/0971890720100206.

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This study is an attempt to analyze the attitude of pharmaceutical value chain members towards sales promotion schemes. The researchers have studied the factors that managers/sales staff believe are important for the company to offer trade/consumer promotions. It has been observed that consumer promotions are focused on long term as well as short term goals. The study also revealed that there is a close relationship between sales promotion and the structural variables of the company. So it is recommended that companies should critically analyze its structural variables before formulating and i

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Annisa, Audi Rizky, Yulia Hamdaini Putri, and Hera Febria Mavilinda. "The Impact of Sales Promotion and Electronic Word-of-Mouth on Originote Products via the TikTok Shop Application on Purchasing Decisions in Palembang City." Reviu Akuntansi, Manajemen, dan Bisnis 4, no. 2 (2024): 251–64. https://doi.org/10.35912/rambis.v4i2.4212.

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Purpose: This study examines the impact of sales promotions and electronic word of mouth (e-WOM) about The Originate items in the TikTok Shop application on purchasing decisions in Palembang. This study aims to elucidate the significance of promotional methods and electronic word-of-mouth in enhancing customer purchasing decisions for companies.Methodology: This research used quantitative methods with data collection techniques through questionnaires involving 100 respondents. The data obtained were analyzed using multiple linear regression analysis to test the influence of each independent va

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Prakasa Restuputra, Made Dio, and Gede Bayu Rahanatha. "PROMOSI PENJUALAN, STORE ATMOSPHERE, DAN BRAND IMAGE BERPENGARUH TERHADAP REPURCHASE INTENTION." E-Jurnal Manajemen Universitas Udayana 9, no. 8 (2020): 3019. http://dx.doi.org/10.24843/ejmunud.2020.v09.i08.p07.

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Drinking coffee habit in Denpasar, creates an opportunity to attract consumers to repurchase intention. Factors that influence the occurrence of repurchase intention include sales promotions, store atmosphere, and brand image. Purpose of this study are to determine the effect of sales promotion, store atmosphere, and brand image on repurchase intention. This research is conducted on consumers Excelso Cafe products. Sample are 112 respondents with purposive sampling. Data collection is carried out by questionnaire, analyzed by multiple linear regression. Based on the results, sales promotions h

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