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Journal articles on the topic 'Samsung'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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1

Adijaya, Abraham. "PENGARUH BRAND EQUITY TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG OLEH MAHASISWA UNIVERSITAS X." Jurnal Ilmiah Bisnis dan Ekonomi Asia 10, no. 1 (2016): 1–5. http://dx.doi.org/10.32812/jibeka.v10i1.79.

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Currently existing business competition is not only limited to the quality of products, technology products, and display products, but also about the brand used in the product that can cause an image to consumers. Brand is the label that carries meaning and associations as well as a mirror of promise communicated by the producer to the consumer on the quality of products or services that have been produced. This study aims to determine whether the brand awareness, brand association, perceived quality, brand loyalty and other proprietary brand assets Samsung has a positive contribution to brand

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Soleh, Ahmad, Agesha Marsyaf, and Frilisia Saputri. "PENGARUH EXPERIENTIAL MARKETING TERHADAPLOYALITAS PENGGUNA SMARTPHONE SAMSUNG." Journal Development 8, no. 2 (2020): 141–51. http://dx.doi.org/10.53978/jd.v8i2.157.

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Penelitian ini berjudul tentang Ã¢â‚¬Å“Pengaruh experiential marketing terhadap loyalitas pengguna smartphone samsungÃ¢â‚¬Â. Adapun yang menjadi tujuan dari penelitian ini adalah sebagai berikut : (1)Untuk mengetahui dan menganalisis pengaruh experiential marketing terhadap loyalitas pengguna smartphone samsung. (2)Untuk mengetahui variabel mana dari experiential marketing yang paling berpengaruh terhadap loyalitas pengguna smartphone samsung. Berdasarkan hasil penelitian dan pembahasan dapat ditarik kesimpulan sebagai berikut : (1)Hasil pengujian hipotesis secara serempak menunnjukkan bahwa

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Supriatna, Pepen Supriatna, Agus Rahayu, and Puspo Dewi Dirgantari. "The Effect of Product Innovation on Customer Loyalty (Survey of Samsung Phone Users in Indonesia)." Dinasti International Journal of Management Science 4, no. 3 (2023): 569–74. http://dx.doi.org/10.31933/dijms.v4i3.1646.

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In the digital era, Samsung is a brand that dominates smartphones. This South Korean brand is the number one Android phone manufacturer recognized for its capabilities globally. Even though Samsung has the highest market share, Samsung's market share has decreased. The low customer loyalty is allegedly the main cause of the decline in Samsung's market share. This paper aims to determine product innovation's effect on customer loyalty for Samsung cellphone customers in Indonesia. The research method in this scientific work is carried out quantitatively. The sampling technique used was nonprobab

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Pinardi, Risky Rahmawati, Gabelas Makmur Simamora, and Agus Putra. "Samsung Smartphone Global Marketing Strategy and Dynamics: Literature Review." International Journal of Research and Review 11, no. 8 (2024): 527–36. http://dx.doi.org/10.52403/ijrr.20240855.

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Samsung holds a significant share of the global smartphone market. In recent years, Samsung has consistently been among the top 2 smartphone manufacturers, competing closely with big players such as Apple, Xiaomi, Oppo, Vivo and others. In 2022, Samsung controls 20% of the smartphone market share, behind Apple which controls the largest share at 39%. Not only does Samsung have an internal strategy, but South Korea helps Samsung with various supports so that its products can be successful, and the benefits of its success greatly influence South Korea's economic growth. Therefore, the aim of thi

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Wang, Sijie. "Analyze the Phenomenon of Perceived Ease-of-use and Perceived Usefulness for Consumers' Purchase Intention." BCP Business & Management 39 (February 22, 2023): 204–13. http://dx.doi.org/10.54691/bcpbm.v39i.4064.

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In recent years, the worldwide smartphone market has gone from exponential growth to a downturn in the last two years, and the global smartphone market has transitioned from the incremental age to the stock era. The purpose of this study was to investigate consumers' willingness to purchase Samsung foldable screens. The major reason was that consumers were getting more sensible in their smartphone selection, the frequency of replacement of high-quality mobile phones is decreasing, and there are additional causes for smartphones' excess performance. Folding screen phones have increasingly gaine

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Qin, Yueke. "The analysis of whole industrial chain of Samsung Semiconductor." BCP Business & Management 34 (December 14, 2022): 262–68. http://dx.doi.org/10.54691/bcpbm.v34i.3023.

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This article mainly analyses the advantages and disadvantages of the whole industrial chain strategy in the context of the epidemic, and takes Samsung semiconductor industry as an example to demonstrate whether the whole industrial chain strategy is correct, the author's suggestions are also given. First, we will show the impressive sales of Samsung Semiconductor against the situation of epidemic to prove that Samsung has made the right strategic decision in the semiconductor sector and I introduces why Samsung chooses the path of semiconductor industry chain. Second, the whole industrial chai

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Simanjuntak, Shimon Hans Bungaran. "Strategy Studies Tiered Value Chain By Samsung In The Era of Global Competition." Journal Business Administration: Entrepreneurship and Creative Industry 3, no. 2 (2024): 19–27. http://dx.doi.org/10.32734/jba.v3i2.17789.

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In the era of globalization, the smartphone industry has become one of the most competitive and dynamic sectors in the world. This paper aims to examine the tiered value chain as a strategy undertaken by Samsung with its suppliers in global market competition. This research uses descriptive qualitative research methods through literature studies from various sources relevant to the case study discussed. The result of this research is that Samsung chose to produce its own smartphones due to several factors. First, Samsung smartphone products have complex specifications, making it difficult for

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Shin, Wan Seon, and Chongman Kim. "Samsung’s journey to excellence in quality." International Journal of Quality and Service Sciences 7, no. 2/3 (2015): 312–20. http://dx.doi.org/10.1108/ijqss-03-2015-0036.

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Purpose – The purpose of this paper is to investigate Samsung’s strategic efforts in achieving excellence in quality. Design/methodology/approach – This study divides Samsung’s activities into five distinctive areas: quality leadership, motivating employees, methodologies, preemptive priorities and key activities in the field management. Case studies will be explored based on the chronological analysis of the above five subjects, and a comprehensive roadmap toward excellence will also be suggested. Findings – This study has found that Samsung has used diverse concepts to excel in improving qua

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Dr., Amit Gupta. "Analyzing Samsung Phone Sales in Kanpur: A Comprehensive Examination of Online and Offline Channels." International Journal of Scientific Development and Research 8, no. 7 (2023): 564–68. https://doi.org/10.5281/zenodo.11073837.

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The mobile phone market experienced a slowdown in 2019, primarily due to technical issues and marketing blunders from major brands such as Samsung and Google. Despite this setback, factors like local consumer preferences, competition from other brands, and pricing strategies are expected to improve smartphone sales in the coming years. Samsung, a leading smartphone manufacturer, has a diverse product portfolio and a strong presence in the Indian market. To enter the Kanpur market, Samsung should consider local consumer preferences, competition, and pricing strategies. Samsung operates through

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Evelyn, Marcella. "A Multimodal Critical Discourse Analysis of Samsung’s Ingenius, Website, Consumers’ Comments, and Samsung-Apple Brand Positioning." K@ta Kita 7, no. 3 (2019): 411–26. http://dx.doi.org/10.9744/katakita.7.3.411-426.

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This study analyzed Ingenius video advertisement. Ingenius is a video advertisement produced by Samsung. However, Samsung only shows its competitor’s product (Apple IPhone X) from the beginning until the end of the video. The video is divided into seven segments and was analyzed by using both Multimodal Discourse Analysis and Critical Discourse Analysis three-dimension framework by Fairclough. This study is expected to find how the Apple IPhone X is represented by Samsung in their Ingenius video advertisement, to find the Ingenius messages according to Samsung’s website, to see the reaction of

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Fikri, Imam Arif. "Analisis Perbandingan Brand Equity Samsung dan LG." Journal of Sustainable Community Development (JSCD) 3, no. 2 (2021): 99–110. http://dx.doi.org/10.32924/jscd.v3i2.45.

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This research is quantitative study that aims to compare brand association, perceived quality, and brand loyalty to brand equity in Samsung and LG companies in the South Jakarta area. This research used 100 respondents as a sample with purposive sampling method. The analysis technique in this study uses the Independent Sample T Test using SPSS 26. The results of this study indicate that (1) Samsung Brand Association is superior to LG, (2) Samsung's Perceived Qualty is superior to LG, (3) Samsung's Brand Loyalty is superior to LG. superior to LG.  Keywords: Brand Equity; Brand Assoc

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Ramadhan, Saniyyah Putri, and Resa Rasyidah. "STRATEGI PEMASARAN GLOBAL SAMSUNG MENGGUNAKAN CELEBRITY ENDORSEMENT “BTS” DI INDONESIA TAHUN 2020-2024." JURNAL LENTERA BISNIS 14, no. 2 (2025): 1151–65. https://doi.org/10.34127/jrlab.v14i2.1435.

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Samsung Electronics Co., Ltd. is a leading technology company from South Korea that has played a significant role in the global smartphone industry. Samsung's market success is closely related to its international marketing strategies as a multinational corporation seeking to penetrate the Indonesian market. The widespread influence of Korean culture in Indonesia has contributed to its positive reception among the public, leading to the phenomenon known as the 'Korean Wave.' This cultural phenomenon, with its far-reaching impact, has significantly shaped Samsung's marketing strategy. The impac

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Chang, Victor, Weishuang Zhang, and Chang Xiong. "The Strategic View and Development of Corporate Social Responsibility." International Journal of Strategic Decision Sciences 10, no. 1 (2019): 105–30. http://dx.doi.org/10.4018/ijsds.2019010107.

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At present, scholarly research on corporate social responsibility (CSR) is one of the hot issues in strategy since CSR is related to taking responsibility for stakeholders under the condition of maximizing the interests of company's stockholders. Taking the view of the Chinese market, this concept has been important and numerous local enterprises and multi-corporations have made actions and progress in this area for strategy. This article is focused on the case study of the Samsung company, which further investigates how well the firm performs in practicing CSR in the Chinese market and how co

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Erna Pranata Putri. "THE SEMIOTIC ANALYSIS OF GALAXY X BTS: THE STRANGE TAYLOR SHOP ADVERTISEMENT." Jurnal Sosial Humaniora dan Pendidikan 3, no. 2 (2024): 28–35. http://dx.doi.org/10.56127/jushpen.v3i2.1560.

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The main purpose of advertising is to market a product or service so that consumers are influenced to buy the product or service. The advertisement itself in its creation requires high creativity so that it looks attractive. In the advertisement, there are verbal and non-verbal messages. The verbal and non-verbal messages contained in this advertisement can be analyzed using semiotic studies. The object of this study is the Samsung Galaxy x BTS: The Strange Tailor Shop advertisement which is aired on Samsung's Youtube channel. This study used the theory of Charles Sanders Pierce by classifying

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Wulandari, Herni, Nadia Habibah, Rabi’ah Al-ada Wiyatul Munawaroh, and Maulana Irfan. "CORPORATE SOCIAL RESPONSIBILTY (CSR) PADA BIDANG PENDIDIKAN: PEMBELAJARAN DARI PERUSAHAAN SAMSUNG PENERIMA PENGHARGAAN BEST AWARD 2016." Prosiding Penelitian dan Pengabdian kepada Masyarakat 7, no. 1 (2020): 12. http://dx.doi.org/10.24198/jppm.v7i1.28559.

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CSR adalah tanggung jawab sosial perusahaan secara etis sudah seharusnya memberikan dampak positif baik dalam ruang lingkup kepedulian yang mencangkup aspek ekonomi, sosial dan lingkungan di sekitar perusahaan. Hal ini penting berkaitan upaya mewujudkan tujuan pembangunan berkelanjutan baik di dalam perusahaan maupun di masyarakat. Perusahaan Samsung Indonesia mencoba melaksanakan programprogram CSR di berbagai bidang khususnya pada bidang pendididikan, hingga memperoleh ‘Best CSR Award 2016’ yang diberikan oleh kedutaan besar Korea Selatan. Dalam bidang pendidikan, Program CSR Samsung di Indo

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Huang, Junhao. "The Marketing Strategy of Samsung: Analysis Based on Consumer Behavior." BCP Business & Management 34 (December 14, 2022): 761–68. http://dx.doi.org/10.54691/bcpbm.v34i.3094.

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Samsung is the second-largest mobile phone manufacturer in the world, and it has been a hot commodity in the global telecommunications market, with both GSM and CDMA having a high market share.Samsung's understanding of customer psychology and behavior, as well as its ability to manage emergencies quickly and effectively, provide it a competitive advantage in the market. Based on a study of Samsung's customers' buying patterns (emotion and cognition, advertising, brand perception, perceived pricing, and consumer decision) and the company's own products (product characteristics, design, style,

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-, Wahdian, and Sri Dwi Setiawati. "CUSTOMER RELATIONSHIP MANAGEMENT PT. SAMSUNG ELECTRONICS INDONESIA DI TENGAH PANDEMI COVID-19 DI INDONESIA." Linimasa : Jurnal Ilmu Komunikasi 3, no. 2 (2020): 55–66. https://doi.org/10.23969/linimasa.v3i2.2778.

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ABSTRACT Samsung Indonesia as one of the big companies affected by the covid-19 phenomenon approached customer relationship management approach by making the program "Samsung Near the Heart" and "Pick Up Service" through three components, namely people, processes and technology. PT. Samsung Indonesia succeeded in building relationships with consumers and became the No. 1 Top Brand Smartphone. 1 of 2020 in Indonesia, amid the Covid-19 pandemic. The purpose of this research is to find out Samsung's efforts in building relationships with customers, especially in Indonesia. This study uses a quali

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Raysa Purba, Mega Uli Arta Silitonga, Naomi Sephania br. Sirait, and T. Thyrhaya Zein. "Rhetoric in Advertising: A Study of Samsung Galaxy 24 FE Advertisement on Youtube." Sintaksis : Publikasi Para ahli Bahasa dan Sastra Inggris 2, no. 6 (2024): 97–107. https://doi.org/10.61132/sintaksis.v2i6.1183.

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This study analyzes the rhetorical strategies in Samsung’s Galaxy S24 FE advertisement on YouTube, examining how diction, persuasion techniques, and language style appeal to a broad audience. Through qualitative content analysis, the research categorizes diction into denotative and connotative meanings and general and specific terms to understand how Samsung communicates product attributes clearly and persuasively. Persuasive techniques include rationalization, identification, suggestion, conformity, and compensation. Samsung’s language style, characterized by alliteration, assonance, and anas

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Naibaho, Desi Trimeria. "Pengaruh Brand Image terhadap Keputusan Pembelian pada Smarthphone Samsung Galaxy A51 di Kecamatan Muara Bulian Kabupaten Batang Hari." Science of Management and Students Research Journal (SMS) 3, no. 1 (2022): 43. http://dx.doi.org/10.33087/sms.v3i1.106.

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Samsung took the top spot from the report of 26.9% of market research firm IDC and report of market research firm Counterpoint. However, according to a report by market research firm Canalys, Samsung came in second. Samsung's smartphone sales in the last five years were 0.47%. Samsung has offered various types to the Indonesian market share, so that the Samsung Galaxy A51 is included in the top 5 best-selling smartphones in Indonesia based on a report by market research firm Omdia and Canalys at the end of 2020 in second place with sales of 11.4 million units. The purpose of this study was to

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Sebastian, Belina Averin, Ganjar Widhiyoga, and Untari Narulita Madyar Dewi. "The Effect of Samsung Electronics' Expansion to India on the South Korean Economy in 2017-2021." Insignia: Journal of International Relations 9, no. 2 (2022): 181. http://dx.doi.org/10.20884/1.ins.2022.9.2.6473.

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Samsung is the largest multinational company in South Korea that has successfully expanded to various countries. India is the second largest technology market after China which is a new market in the Asian continent. Currently, India is being targeted by many world technology companies to market their products in the South Asian region, so this is an opportunity for Samsung to enter and expand in India. Samsung, which has successfully entered India, is always innovating in creating and developing pre-owned technology products to increase sales of its products. This also affects the South Korea

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Norman, Helen. "In to the Fold." Consumer Electronics Test & Development 2021, no. 2 (2022): 12–15. http://dx.doi.org/10.12968/s2754-7744(23)70069-9.

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Samsung’s latest foldable devices have impressed consumers around the world with their usability and durability. To achieve such quality, an entirely new testing process was designed by Samsung engineers

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Gerster, Simon. "Creating Duality in Korea." European Journal of East Asian Studies 24, no. 2 (2025): 139–62. https://doi.org/10.1163/15700615-02402002.

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Abstract This article addresses the role of Samsung and social actors in forming and influencing structures creating a duality of structure. To that end, Samsung’s influence on the media and its image creation as well as people’s perceptions, knowledge, and resulting actions are analysed in the way they form a duality of structure using Anthony Giddens’ theory as foundation. Interviews and an online survey with Koreans and with experts from various fields were conducted. It will be shown that Samsung instrumentalises the media to influence its image, so the conglomerate creates structures whic

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Febrina, Donna Ikranova, Mukti Diapepin, and Yeni M. Nur. "Strategi Pemasaran Elektronik Samsung Dalam Masa Pandemi Covid 19 Pada PT. Samsung Cabang Padang." Jurnal Ekonomi dan Bisnis Dharma Andalas 25, no. 1 (2023): 195–206. http://dx.doi.org/10.47233/jebd.v25i1.652.

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The research objectives are: 1) To find out the electronic marketing strategy during the covid pandemic at PT. Samsung Branch Padang. 2) To figure out the factors that influence Samsung's electronics marketing during the Covid 19 pandemic at PT. Samsung Branch Padang. This study uses a descriptive method, in which researchers try to describe all phenomena, symptoms, events according to the research problem as it is. The nature of the qualitative approach is intended to present statements or information arranged in such a way as to be able to provide a clear and real picture of the object of re

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Fasa, Maulidan Hakim, and Indrawati. "How Brand Engagement Shapes Brand Equity: Insights from Smartphone Users with Brand Love as a Mediator." International Journal of Social Science and Human Research 07, no. 08 (2024): 6172–78. https://doi.org/10.5281/zenodo.13708163.

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Samsung is one of the major smartphone brands in Indonesia. However, Samsung's brand index has been experiencing a downward trend from 2020 to 2024. The total brand index for Samsung has declined by 13.8% over the past five years. Currently, consumer preferences in purchasing smartphones heavily depend on brand strength, necessitating that this research is complemented with appropriate marketing communication strategies. Therefore, the purpose of this research is to determine the extent of the influence of Brand Engagement on Brand Equity through Brand Love in high-end Samsung smartphones in I

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Arisanto, Puguh Toko, and Rika Yuliana. "Analisis Implementasi Hierarchy Value Chain Samsung dalam Persaingan Smartphone Global." Indo-Fintech Intellectuals: Journal of Economics and Business 3, no. 2 (2023): 136–53. http://dx.doi.org/10.54373/ifijeb.v3i2.116.

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This article aims to examine the value chain of Samsung's smartphone business in the context of global market competition. The author will specifically focus on one aspect of value chain governance, namely the hierarchy value chain, as a strategic approach adopted by Samsung in collaboration with its suppliers. This study uses a descriptive qualitative research method by conducting literature reviews from various sources relevant to the case study being discussed. Based on the analysis conducted, the author find that Samsung decided to produce its own smartphones because they have complex prod

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Sabilla Anggraini, Khayatin Nupus, and Syamsul Hidayat. "Analisis Evaluasi Merek Smartphone Samsung Galaxy Series A." Student Research Journal 2, no. 1 (2024): 481–90. https://doi.org/10.55606/srj-yappi.v2i1.1040.

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The aim of this research is to analyze the influence of product attributes, price, the need to seek variety and dissatisfaction on the decision to switch brands to the Samsung Galaxy series. The results of the research show that product attributes and price have a negative and significant effect on the decision to switch brands, while the need to seek variety and dissatisfaction have a positive and positive effect. significant impact on brand change decisions. In order to avoid brand switching, the company developed a marketing strategy by innovating product attributes, setting prices in accor

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Sithole, Tshepo, Vasudeva Rao Veerdhi, and Thembelani Sithebe. "Samsung Lithium Ion Battery for Uninterruptible Power Supply." International Journal of Electrical, Energy and Power System Engineering 8, no. 1 (2025): 55–71. https://doi.org/10.31258/ijeepse.8.1.55-71.

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Samsung's energy storage systems for data centres are pioneering, being the first lithium-ion battery cabinets to meet stringent UL rack-level safety standards. Integrating an Uninterruptible Power Supply (UPS) with an energy storage system is essential for ensuring reliable power to critical loads. Samsung lithium-ion battery systems are engineered to exceed the demands of large-scale UPS applications. This paper reviews, implements, and analyses Samsung lithium-ion batteries compared to lead-acid batteries, particularly with the Vertiv UPS system. A 400 kVA Vertiv UPS was connected to 17 Sam

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Ćirović, Ivana, and Ivana Jurič. "KONTROLA KVALITETA PREDNJE KAMERE MOBILNOG TELEFONA SA NAGLASKOM NA DISTORZIJU." Zbornik radova Fakulteta tehničkih nauka u Novom Sadu 39, no. 07 (2024): 890–93. http://dx.doi.org/10.24867/27ef03cirovic.

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U radu su predstavljeni aspekti koji utiču na pojavu distorzije na fotografijama prednjih kamera mobilnih telefona i testiranje pojave distorzije na prednjim kamerama telefona Huawei Y6 2019, iPhone SE 2020, Samsung J5, Samsung J7, Samsung S6 Edge, Samsung A51, Samsung S21, Xiaomi Redmi Note 10.

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Lee, Woonghee, and Nam S. Lee. "Understanding Samsung's Diversification Strategy: The Case of Samsung Motors Inc." Long Range Planning 40, no. 4-5 (2007): 488–504. http://dx.doi.org/10.1016/j.lrp.2007.06.011.

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Habibie, Muhamad, David Rizar Nugroho, Suparman Suparman, Nabhila Manisya, and Anggi Widia Khairunnisa. "The Culture Shock Phenomenon of Overseas Students at IPB University Vocational School." AURELIA: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia 4, no. 1 (2024): 1046–60. https://doi.org/10.57235/aurelia.v4i1.4571.

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This study explores the effectiveness of the collaboration between Samsung and Blackpink in enhancing Samsung’s brand image among young users. In the digital era, celebrity collaboration has become an important strategy for building brand image through social media. Using a quantitative approach, data were collected through a survey questionnaire distributed to Blackpink fans to understand their perceptions of this campaign. The study results indicate that the collaboration successfully strengthens emotional engagement, increases interest in Samsung products, and reinforces the brand’s image a

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Putri, Faradita, Hudi Santoso, Suparman Suparman, Nabhila Manisya, Anggi Widia Khairunnisa, and Khalila Zahra. "Effectiveness of Samsung Brand Collaboration with Blackpink in Improving Brand Image on Social Media." AURELIA: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia 4, no. 1 (2024): 1061–67. https://doi.org/10.57235/aurelia.v4i1.4572.

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This study explores the effectiveness of the collaboration between Samsung and Blackpink in enhancing Samsung’s brand image among young users. In the digital era, celebrity collaboration has become an important strategy for building brand image through social media. Using a quantitative approach, data were collected through a survey questionnaire distributed to Blackpink fans to understand their perceptions of this campaign. The study results indicate that the collaboration successfully strengthens emotional engagement, increases interest in Samsung products, and reinforces the brand’s image a

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Lin, Lixing. "Analysis on Apple’s Implement and Assessment of Dividend Policy." E3S Web of Conferences 218 (2020): 02006. http://dx.doi.org/10.1051/e3sconf/202021802006.

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Dividend policy is a means that a company uses to distribute its free cash to its shareholders. It is of importance step to determine how much free cash will be retained for firm growth and how much for shareholders. This article first examines financial conditions in Apple and Samsung in recent years. With the financial information, the article display how Apple make decision on its dividend policy. Also, relevant data are provided in charts and tables to analyze trajectory of Apple’s dividend policy which are proved by later data. By comparing it with Samsung in dividend policy, readers are

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Kusuma Wardani, Agnes Arum, and Budi Istiyanto. "PERAN BRAND AMBASSADOR, BRAND IMAGE, DAN HARGA TERHADAP MINAT BELI KONSUMEN (STUDI KASUS CO-BRANDING SAMSUNG X BTS)." JURNAL ILMIAH EDUNOMIKA 6, no. 1 (2022): 551. http://dx.doi.org/10.29040/jie.v6i1.4645.

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The purpose of this study aims to determine whether Brand Ambassador, Brand Image and Price affect the purchase intention of Samsung products. The method used by the author is a quantitative method. The sample used in this study is a purposive sampling method with an unlimited population. Samsung and ARMY users (BTS fans) who are 15-50 years old and domiciled in Solo Raya are the criteria in this study. The data analysis technique used is validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, T test, R test and R2 test. Based on the data processing, i

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Widayanti, Erma, Wahyu Sakti Gunawan Irianto, and Heru Wahyu Herwanto. "Analisis Tingkat Keterserapan Lulusan Kelas Industri Samsung dari Jurusan Rekayasa Perangkat Lunak SMK Turen ke Perusahaan Samsung." Ideguru: Jurnal Karya Ilmiah Guru 9, no. 3 (2024): 1986–90. http://dx.doi.org/10.51169/ideguru.v9i3.1429.

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Tujuan dari penelitian ini adalah mengetahui pelaksanaan proses pembelajaran Kelas Industri Samsung Tech Institute di SMK Turen dan mengetahui faktor-faktor yang menyebabkan rendahnya keterserapan lulusan Kelas Industri Samsung Tech Institute ke perusahaan Samsung serta mendapatkan rekomendasi agar dapat meningkatkan keterserapan lulusan Kelas Industri Samsung Tech Institute di Perusahaan Samsung. Jenis penelitian ini menggunakan metode penelitian deskriptif kualitatif dengan pengumpulan data menggunakan teknik dokumentasi, observasi dan wawancara serta didukung menggunakan data kuesioner yang

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Rupley, Jeff, Brad Burgess, Brian Grayson, and Gerald D. Zuraski. "Samsung M3 Processor." IEEE Micro 39, no. 2 (2019): 37–44. http://dx.doi.org/10.1109/mm.2019.2897556.

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Zhou, Ye. "The Samsung story." Nature Electronics 3, no. 5 (2020): 234. http://dx.doi.org/10.1038/s41928-020-0418-8.

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Kretschmer, Fabian. "Wandel mit Samsung." return 5, no. 5 (2018): 34–35. http://dx.doi.org/10.1007/s41964-018-0173-y.

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Abdullah, Muhammad, Hary Mulyadi, Oby Eko Purwanto, Valentine Theresia Simamora, and Ati Chandrasari. "Eksplorasi Brand Equity Smartphone Samsung: Insight Dan Tantangan Di Wilayah Jakarta." Manajemen: Jurnal Ekonomi 6, no. 3 (2024): 460–75. https://doi.org/10.36985/svkeav98.

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Tujuan penelitian ini adalah untuk mengeksplorasi dan menganalisis brand equity Samsung dalam pemasaran smartphone di Jakarta. Penelitian ini menggunakan pendekatan mixed method yang mengintegrasikan metode kuantitatif dan kualitatif. Tujuan utama penelitian adalah memberikan pemahaman mendalam tentang kondisi seluruh dimensi brand equity dari sudut pandang konsumen serta sebagai bentuk penggambaran posisi Samsung di mata responden. Metodologi pengambilan sampel menggunakan teknik purposive sampling dalam memilih responden yang telah berusia minimal 17 tahun, tinggal di kota Jakarta serta memi

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Kalanjiyam. "A STUDY ON CUSTOMER SATISFACTION TOWARDS SAMSUNG MOBILES." Academic Research Journal of Science and Technology (ARJST) 01, no. 01 (2024): 47–57. https://doi.org/10.5281/zenodo.13906221.

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The company has a very advanced research and development department, which has helped it grow into one of the most innovative companies in the world. Samsung that Regarded as a global leader in the consumer electronics industry, Samsung focuses on producing and marketing a wide range of electronic goods. With a high level of brand recognition, the Samsung brand has grown immensely in popularity globally. With its highly advanced research and development department, the corporation has become one of the most innovative in the world of business. Samsung has developed numerous successful goods ov

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Hartantri, Anjuni Maulia, and Tundjung Linggarwati. "Implementation of Samsung Tech Institute Program in SMK Negeri 2 Bawang, Banjarnegara Regency." JUSS (Jurnal Sosial Soedirman) 7, no. 1 (2024): 53. http://dx.doi.org/10.20884/juss.v7i1.12408.

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This research aims to determine the implementation of the Samsung Tech Institute Program which is Corporate Social Responsibility (CSR) from a multinational company, namely Samsung, especially at SMK Negeri 2 Bawang, Banjarnegara Regency. This research uses CSR as a framework analysis that uses the Triple Bottom Line principle. The method is a descriptive qualitative, with primary data sources from interviews and observations as well as secondary data. The research results show that the Samsung Tech Institute Program is implemented through Samsung Indonesia's CSR activities "Samsung Tech Insti

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Haryanto, Andre, and Widayanto Widayanto. "PENGARUH PERSEPSI HARGA DAN KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN PADA PENGGUNAAN SMARTPHONE SAMSUNG (Studi pada Mahasiswa Universitas Diponegoro)." Jurnal Ilmu Administrasi Bisnis 10, no. 3 (2022): 1221–25. http://dx.doi.org/10.14710/jiab.2021.31823.

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Abstract: The decline in the market share of Samsung smartphone was due to the defeat of Samsung with Samsung smartphone competitors in terms of price and product quality on Samsung smartphones. The purpose of this study was to determine the effect of price perception on customer satisfaction on Samsung smartphone product, determine the effect of product quality on customer satisfaction of Samsung smartphone product, determine price perception and product quality in customer satisfaction on smartphone product. This type of research is explanatory research. The research method used is the Non-P

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Nareswari, Ovy Ayuning, and Naniek Utami Handayani. "ANALISIS REGRESI LOGISTIK FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN SMARTPHONE MEREK SAMSUNG." J@ti Undip: Jurnal Teknik Industri 18, no. 3 (2023): 182–89. http://dx.doi.org/10.14710/jati.18.3.182-189.

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Samsung mengalami penurunan persentase penjualan sebesar 15,2% menjadi 53,5 juta pada kuartal II tahun 2023 dibandingkan dengan data kuartal II pada 2022 lalu dengan angka penjualan sebesar 63,1 juta. Guna mencegah penurunan penjualan lebih lanjut dan menjaga serta meningkatkan penjualannya di Indonesia, perusahaan Samsung perlu memahami faktor yang mempengaruhi keputusan pembelian smartphone Samsung. Penelitian ini bertujuan untuk mengetahui: Pengaruh dari harga, kualitas produk, citra merek dan promosi secara simultan terhadap keputusan pembelian smartphone Samsung, pengaruh secara parsial d

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Srivastava ., MR Priyank. "The Role of Customer Experience in Building Brand Loyalty for Samsung INC." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 06 (2025): 1–9. https://doi.org/10.55041/ijsrem49803.

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ABSTRACT: This study looks closely at how customer experience really helps build loyalty for the Samsung brand , especially in India. We focused on five main areas: how customer experience affects loyalty how Samsung's connected products create a smooth experience, how well their customer service works , and how much value customers feel they're getting.

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Praiselia Tanudjaja and Agus Fauzi. "Pengaruh Citra Merek, Promosi Dan Kepuasan Pelanggan Terhadap Keputusan Pembelian Untuk Penggunaan HP Samrtphone Brand Samsung." Jurnal Satya Mandiri Manajemen dan Bisnis 5, no. 1 (2019): 41–49. http://dx.doi.org/10.54964/satyamandiri.v5i1.328.

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Penelitian ini dilakukan pada Masyarakat Kota Bekasi pada Tahun 2018 mall Bekasi Cyber Park dengan objek penelitian Smartphone Brand Merek Samsung. Penelitian ini, untuk mengetahui bagaimana pengaruh antara variabel kualitas produk, citra merek dan harga terhadap keputusan pembelian maka digunakan analisis regresi linier berganda, uji-F dan uji t digunakan untuk mengetahui signifikan tidaknya hubungan antara variabel, citra merek, Promosi dan Kepuasaan Pelanggan terhadap keputusan pembelian. Hasil penelitian menunjukkan bahwa Citra Merek berpengaruh positif terhadap keputusan pembelian handpho

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Kumar, Arjun Rajesh, and Isha Mehta. "An Analysis of Corporate Social Responsibility Practices and Their Impact on Local Communities in the Case of Samsung Electronics in India." Studies in Social Science & Humanities 3, no. 4 (2024): 16–20. http://dx.doi.org/10.56397/sssh.2024.04.03.

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This paper delves into Samsung Electronics’ corporate social responsibility (CSR) initiatives in India and assesses their impact on local communities. It examines a range of programs aimed at social and economic development, from educational enhancements to healthcare access and environmental sustainability. The study seeks to provide a nuanced understanding of how these initiatives are planned, executed, and received by the communities they intend to serve. The analysis includes an exploration of Samsung’s Smart Class Program, which has transformed educational experiences by integrating digit

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Suryanto, Suryanto, and Beta Asteria. "Dinamika Pembelian Ulang: Studi Kasus Smartphone Samsung." Jurnal Ilmiah Akuntansi dan Bisnis 8, no. 2 (2023): 129–37. http://dx.doi.org/10.38043/jiab.v8i2.4638.

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Penelitian ini membahas keputusan pembelian ulang smartphone Samsung yang dipengaruhi beberapa variabel, tujuannya mengetahui apakah terdapat pengaruh antara variabel harga, kualitas produk, serta kepuasan pelanggan terhadap keputusan pembelian ulang smartphone merek Samsung. Populasi seluruh masyarakat Daerah Istimewa Yogyakarta yang telah membeli ulang smartphone merek Samsung. Simple random sampling digunakan untuk menentukan pengambilan sampel dan menggunakan rumus Roscoe dalam penentuan jumlah sampel. Peneliti mengambil 100 sampel yaitu 100 orang masyarakat Daerah Istimewa Yogyakarta yang

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Nayiroh, Selia Najmun, Scorina Dwiantari, Muhammad Rizaldi Alal Fala, and M. Fika Azam Naziha. "PENGARUH CITRA MEREK, PROMOSI, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG." Solusi 21, no. 1 (2023): 414. http://dx.doi.org/10.26623/slsi.v21i1.6060.

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Alat komunikasi pada saat ini merupakan suatu kebutuhan yang sangat penting bagi masyarakat. smartphone bukan merupakan barang yang mewah lagi bagi masyarakat pada saat ini, masyarakat lebih menyukai smartphone karena mudah dibawa dan dapat digunakan kapanpun. Salah satu merek smartphone yang banyak dikenal masyarakat adalah Samsung, namun Samsung harus bisa bersaing dengan merek lain yang menawarkan kualitas bagus, selalu memberikan promo dan citra merek yang baik, untuk itu Penelitian ini bertujuan untuk mengetahui pengaruh Citra Merek Terhadap Keputusan Pembelian Smartphone Samsung, Promosi

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Krzaczek, Marcin, and Marek Reysowski. "Lojalność konsumentów wobec wybranych marek smartfonów." Ekonomia Międzynarodowa, no. 31 (September 30, 2020): 185–204. http://dx.doi.org/10.18778/2082-4440.31.02.

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Celem niniejszego artykułu jest ocenienie poziomu lojalności polskich użytkowników smartfonów wobec dwóch marek – Samsunga oraz Huawei. Artykuł zawiera przegląd głównych pojęć i zagadnień związanych z lojalnością nabywców, ze szczególnym uwzględnieniem mocno zarysowanego w literaturze przedmiotu podziału na lojalność behawioralną oraz lojalność emocjonalną. W zależności od powtarzalności zakupów oraz względnego stosunku do marki (lojalności emocjonalnej) wyróżnić można cztery postawy: brak lojalności, lojalność bierną, lojalność ukrytą oraz lojalność prawdziwą. W artykule przedstawiono najważn

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Putri, Dwika Lodia, Nurmansyah Nurmansyah, and Aznuriyandi Aznuriyandi. "PENGARUH CITRA MEREK, DAN KUALITAS PRODUK TERHADAP MINAT BELI HANDPHONE SAMSUNG Studi Pada Mahasiswa Ekonomi Universitas Lancang Kuning." Jurnal Daya Saing 7, no. 2 (2021): 219–24. http://dx.doi.org/10.35446/dayasaing.v7i2.598.

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Penelitian ini bertujuan untuk mengetahui pengaruh citra merek, dan kualitas produk terhadap minat beli Handphone Samsung. Penelitian ini dilakukan pada Mahasiswa Ekonomi Universitas Lancang Kuning yang menggunakan Produk Handphone Samsung. Sampel dalam penelitian berjumlah 100 responden. Pengambilan sampel menggunakan convenience sampling, sedangkan pengumpulan data dilakukan dengan menggunakan kuesioner. Analisis Regresi Linear Berganda digunakan untuk menguji pengaruh citra merek, dan kualitas produk terhadap minat beli Handphone Samsung. Hasil penelitian menunjukkan: 1) Citra Merek, dan Ku

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Herawati, Nunuk, and Murni Sulistyowati. "STRATEGI MENINGKATKAN KEPUASAN DAN LOYALITAS PELANGGAN MELALUI CITRA MEREK, KUALITAS PRODUK DAN PROMOSI PADA PELANGGAN SMARTHPHONE SAMSUNG." ProBank 5, no. 2 (2020): 214–26. http://dx.doi.org/10.36587/probank.v5i2.727.

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Tujuan Penelitian ini adalah menganalisis pengaruh Citra Merek, Kualitas Produk, Promosi terhadap KepuasanPelanggan Smarthphone Samsung di Surakarta, menganalisis pengaruh Citra merek, Kualitas Produk, Promosi,dan Kepuasan Pelanggan terhadap Loyalitas Pelanggan Smarthphone Samsung Smarthphone Samsung diSurakarta.Populasi dalam penelitian ini adalah Pelanggan Smarthphone Samsung yang melakukan pembelianlebih dari satu kali di Surakarta. Data berupa data primer melalui penyebaran kuesioner kepada pelangganSmarthphone Samsung di Surakarta. Data diuji menggunakan uji validitas, reliabilitas, anali

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