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Journal articles on the topic 'Satisfaction Consumer'

Author: Grafiati
Published: 5 June 2025
Last updated: 2 August 2025

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1

Sari, Nopita Mayang, and Sri Ekowati. "PENGARUH KUAITAS LAYANAN, HARGA, DAN LOKASI TERHADAP KEPUASAN KONSUMEN (STUDI KASUS PADA BAKSO MERCON BU’YAN)." Prosiding Seminar Nasional Business Corporate 1, no. 1 (2022): 30–41. http://dx.doi.org/10.36085/pbc.v1i1.2972.

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This study aims to determine the effect of service quality, price, and location on consumer satisfaction, a case study on Bakso Mercon Bu'yan. The problem of this study is whether the quality of service, price, and location affect consumer satisfaction. This study took research samples of 100 consumers by using accidental sampling. While, data collection techniques by giving questionnaires. For data analysis technique used multiple linear regression, instrument test, coefficient of determination and hypothesis test.The results showed that the price had a positive effect on consumer satisfa
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Kunto, Duantra Bergas Ari, Dase Hunaefi, and Budi Nurtama. "Integrasi Metode Kano dan Turf dalam Evaluasi Sensori Minuman Cokelat Instan Komersial." Jurnal Teknologi dan Industri Pangan 33, no. 2 (2022): 137–47. http://dx.doi.org/10.6066/jtip.2022.33.2.137.

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Sensory attribute is one of quality parameter that affects buying intention of consumer for commercial instant chocolate drink product. Evaluation of consumer liking using hedonic method or ideal profile method was not enough to fulfill consumer satisfaction. This research aims to identify sensory attributes which are able to give consumer satisfaction using survey method integrated with structural equation model (SEM), Kano method, and total unduplicated reach and frequency (TURF). Kano method is used to evaluate sensory attributes based on consumer satisfaction, while TURF is used to identif
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Girsang, Nanda March Dhearni, and Faadhil Faadhil. "Factors Affecting Consumer Satisfaction." Journal of Education, Humaniora and Social Sciences (JEHSS) 7, no. 3 (2025): 903–8. https://doi.org/10.34007/jehss.v7i3.2336.

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This study presents a literature review of the factors influencing consumer satisfaction. Consumer satisfaction results from the accumulation of consumers and consumers where there is an assessment of the unique features of the product or service that are by consumer expectations. Satisfying consumer needs is the desire of every company. In addition to being an essential factor for the company's survival, satisfying consumer needs can increase competitive advantage. The importance of studying consumer satisfaction has been widely expressed in previous studies. The study revealed many factors i
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Sayekti, Mayang Dwi, and Jojok Dwiridotjahjono. "Pengaruh Brand Image dan Kualitas Produk terhadap Loyalitas melalui Kepuasan Konsumen sebagai Variabel Intervening." Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah 5, no. 6 (2022): 2511–24. http://dx.doi.org/10.47467/alkharaj.v5i6.2430.

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This study intends to find out whether there is an influence of brand image and product quality on consumer loyalty through customer satisfaction as an intervening variable on silverqueen chocolate consumers in Surabaya. The type of research is quantitative and the data collection technique uses a questionnaire method. The population in this study who became the target population was the people of Surabaya who had consumed silverqueen chocolate products. The number of samples used in this study were 100 respondents. The sampling technique in this study is the purposive sampling technique with
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Tianing, Vita Nur, and Siswahyudianto. "Pengaruh Harga, Kualitas Produk, dan Kualitas Pelayanan terhadap Kepuasan Konsumen Kelompok Tani." Idarotuna : Journal of Administrative Science 3, no. 1 (2022): 57–74. http://dx.doi.org/10.54471/idarotuna.v3i1.28.

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Consumer goals are one of the main things in a business. Because by making efforts that can be done, namely continuing to maintain and increase satisfaction with consumers, consumers will more often repurchase an item or service that has been consumed or used. Consumer goals are determined by several things, including price, product quality, and service quality. This study analyzed the effect of price, product quality, and service quality on consumer satisfaction at the "Belimbing Artha Mandiri" Farmer Group, Bono Village, Boyolangu District, Tulungagung Regency. This study uses a quantitative
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Putri, Nadya Eka, Sri Halimah, Rifqi Habibi, et al. "The Influence of Product Quality and Marketing Strategy Management on Consumer Satisfaction and Customer Loyalty with the Use of Wardah Skincare Products in Jambi City." International Journal of Economics (IJEC) 3, no. 2 (2024): 1212–19. http://dx.doi.org/10.55299/ijec.v3i2.1133.

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Beauty care has become a crucial necessity in modern society, not only for enhancing appearance but also for skin health. The inundation of the market with beauty products and advertisements creates a strong urge for individuals, especially women, to consume beauty products and services for desired appearances. In efforts to attract consumers, beauty business owners strive to provide the best services to fulfill consumer satisfaction. Consumer satisfaction becomes the primary focus for consumer- oriented companies, with consumer loyalty formed from a combination of satisfaction and complaint h
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Edwar, Rizka Cintya. "THE INFLUENCE OF PRODUCT QUALITY ON CONSUMER SATISFACTION OF DFC CHICKEN (DEWE FRIED CHICKEN) IN SORONG DISTRICT." juket 4, no. 2 (2024): 34–40. https://doi.org/10.54076/juket.v4i2.458.

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This research aims to determine the effect of product quality on consumer satisfaction with DFC (Dewe Fried Chicken) chicken in Sorong district. This research used quantitative methods with a sample of 100 consumers who had previously consumed DFC chicken. The data collection technique is by distributing and distributing questionnaires and then the data is processed using SPSS. The results of this research show that product quality has a positive and significant effect on consumer satisfaction, so it can be concluded that if product quality increases, consumer satisfaction will increase.
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Ulum, Miftahul, and Atika Ulfia Adlina. "Metodologi Studi Islam (Prinsip-Prinsip Konsumsi Keluarga Dalam Islam)." Nizham Journal of Islamic Studies 8, no. 02 (2020): 191. http://dx.doi.org/10.32332/nizham.v8i02.2699.

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From the point of view of an economist, an individual is only considered "rational" if he tries to achieve his economic objectives in as many ways as possible. A rational consumer, for example, is a consumer who is trying to maximize satisfaction from the activity of its use. This is because the satisfaction to be achieved is not limited while the resources or capabilities that exist in these consumers in an effort to achieve that satisfaction is limited. As a result, humans are forced to search for and choose the best rules in their paradigm as an effort to seek the highest satisfaction. Ther
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Nurlaela, Angga Putri Ekanova, and Ranti Putri Pratiwi. "DETERMINAN BAURAN PEMASARAN TERHADAP KEPUASAN KONSUMEN BAKSO BOEDJANGAN DI KOTA BOGOR." Jurnal Ekonomi dan Manajemen 2, no. 1 (2023): 90–99. http://dx.doi.org/10.56127/jekma.v2i1.465.

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This study aims to determine the effect of marketing mix variables on consumer satisfaction of Bakso Boedjangan Bogor. This type of research is research quantitative. The sampling technique used accidental sampling technique with a total sample of 96 consumers who consumed Bakso Boedjangan Bogor. The regression equation in this study is multiple linear regression which is used to test the effect of the independent variables on the dependent variable. The results of the goodness of fit test show that the marketing mix is an explanatory variable for consumer satisfaction. The results of hypothes
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Dahesihsari, Rayini, Novita Novita, and Immanuel Yosua. "Credibility of EWOM and Consumer Satisfaction on Food/Health Supplement Products during the COVID-19 Pandemic." International Journal of Business, Economics, and Social Development 5, no. 1 (2024): 45–53. http://dx.doi.org/10.46336/ijbesd.v5i1.577.

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During the pandemic, many information about the function of various food and health supplement products for prevention/recovery from Covid-19 infection circulated through EWOM (electronic word of mouth), which was believed by consumers, even though not all of them were proven to be true. This study aims to examine the role of perceived EWOM credibility on consumer satisfaction with food/health supplement products during the COVID-19 pandemic. The theoretical framework guiding this research is Source Credibility Theory, which provides a lens to examine how the credibility of EWOM sources affect
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Fadli, Muhammad, Alfina Zsazsa Naqiya, and Sukardi Sukardi. "Product Quality, Packaging, Taste, and Price as Antecedents of Consumer Satisfaction: A Case Study on Olive Fried Chicken in Yogyakarta City." Equity: Jurnal Ekonomi 12, no. 2 (2024): 8–17. https://doi.org/10.33019/equity.v12i2.327.

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This study aims to analyze product quality, packaging, taste, and price on consumer satisfaction of Olive Fried Chicken consumers. The population in this study were people who had consumed Olive Fried Chicken in Yogyakarta City. The sample in the study was 150 respondents. This study used a quantitative approach. The data collection method used a questionnaire that had been tested for validity and reliability. The data analysis technique used to answer the hypothesis was multiple linear regression T-test and F-test. The results of this study indicate that product quality has a positive and sig
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ST. Farida and Ismunandar Ismunandar. "Pengaruh Kepuasan Dan Persepsi Kualitas Terhadap Loyalitas Pelanggan Pada Toko Yuikaashop Kabupaten Bima." JURNAL MANAJEMEN DAN BISNIS EKONOMI 1, no. 4 (2023): 438–51. http://dx.doi.org/10.54066/jmbe-itb.v1i4.884.

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Every day the fashion business is increasingly in demand by entrepreneurs, both new and experienced. When building a fashion store, you must think about consumer satisfaction and product quality because satisfied customers tend to create profitable relationships to create customer loyalty. Consumer satisfaction and good product quality are determining factors for the success of a business, especially the fashion business. Companies must think about product satisfaction and quality first so that the business they undertake becomes a success. Consumer satisfaction is defined as an effort to fulf
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Singh, Padmalini, K. S. Srinivasa Rao, Angela Yi Wen Chong, et al. "The Influence of Consumer Behavior on Brand Success: A Case Study of Panasonic Corporation." Asia Pacific Journal of Management and Education 4, no. 2 (2021): 6–19. http://dx.doi.org/10.32535/apjme.v4i2.1066.

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The objective of this study is to investigate the influence of consumer behavior on brand success. Consumer behavior is a study of consumers and their methods to choose, consume, and dispose of products and services, including their social, cognitive, and developmental progress. Panasonic Corporation may face the issues of consumer behavior which affects customer satisfaction and loyalty affecting the company’s development. This paper presents the factors of consumer behavior that may bring Panasonic to its success. The findings provide particular qualities to enhance the opportunity of increa
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Rahmawati, Christina Heti Tri, Henita Susanti Kunda, and Kristia Kristia. "PRICE PERCEPTION, PRODUCT QUALITY, BRAND AMBASSADORS, AND CONSUMER LOYALTY: THE MEDIATION OF CONSUMER SATISFACTION IN SCARLETT COSMETICS." Jurnal Manajemen 12, no. 2 (2022): 242. http://dx.doi.org/10.26460/jm.v13i2.3465.

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Fulfillment of consumer desires and expectations will create satisfaction in consumers so that consumers become loyal. The purpose of this study was to determine 1) the effect of price perceptions on consumer loyalty, 2) the effect of product quality on consumer loyalty, 3) the effect of brand ambassadors on consumer loyalty, 4) the effect of price perceptions on consumer loyalty mediated by consumer satisfaction, 5) the effect of product quality on consumer loyalty by mediating consumer satisfaction, 6) the influence of brand ambassadors on consumer loyalty by mediating consumer satisfaction.
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Putra, Khister Praja, Fembriarti Erry Prasmatiwi, and Novi Rosanti. "ANALISIS PREFERENSI DAN KEPUASAN KONSUMEN KERIPIK PISANG SHINTA DI KOTA BANDAR LAMPUNG." Jurnal Ilmu-Ilmu Agribisnis 11, no. 1 (2023): 25. http://dx.doi.org/10.23960/jiia.v11i1.7055.

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This study aims to analyze preferences, consumption patterns and consumer satisfaction in purchasing Shinta Banana Chips in Bandar Lampung City. Respondents were taken by the accidental sampling method as many as 50 respondents and data collection was carried out from May to June 2022. The analytical method used is conjoint analysis, qualitative descriptive analysis, Customer Satisfaction Index (CSI) and Importance Performance Analysis (IPA). The result showed that the consumers of Shinta Banana Chips were mostly female aged 18-25 years as many as 26 consumers. The attributes of banana chips t
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Sun, Wan Lu, Hyesun Hwang, and Ji Hyung Hong. "Effect of Consumption Value of Restaurant Service on Consumer Satisfaction: Focusing on Consumer Experiences at a Chinese Franchise Restaurant." Family and Environment Research 58, no. 2 (2020): 177–86. http://dx.doi.org/10.6115/fer.2020.013.

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This study examined consumer experiences on consumption value for the restaurant service and the effect of consumption value on consumer satisfaction. Consumption value was composed of four values: functional, social, emotional, and epistemic. Participants consisted of 407 consumers who live in Shanghai and have experience eating at Haidilao restaurant. The results of this study suggested that the perceived consumption value of the restaurant service varies by the socio-demographic backgrounds of consumers. Consumer satisfaction is affected by the epistemic, emotional, and functional values of
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Sukmawati, Sri, Jamilludin Fikri, and Oman Sahroni. "PENERAPAN ANALISIS FAKTOR UNTUK MENGIDENTIFIKASI FAKTOR – FAKTOR YANG MEMPENGARUHI KEPUASAN KONSUMEN TERHADAP PENJUALAN SARI ROTI." Jurnal Lebesgue : Jurnal Ilmiah Pendidikan Matematika, Matematika dan Statistika 4, no. 1 (2023): 362–73. http://dx.doi.org/10.46306/lb.v4i1.205.

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This study aims to apply factor analysis to identify factors that affect consumer satisfaction with bread cider sales. Consumer satisfaction is a key factor that affects the success of a business, especially in the food and beverage industry. In the context of cider sales, factors that can affect consumer satisfaction include product quality, price, customer service, and brand image. The research method used is a survey using a structured questionnaire. The sample of this study is consumers who have purchased and consumed bread juice within a certain period of time. The collected data is analy
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S, Yayuk, Karnadi Karnadi, and Yudhistira Harisandi. "PENGARUH HARGA DAN LOKASI TERHADAP LOYALITAS KONSUMEN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA WISATA KK26 SITUBONDO." Jurnal Mahasiswa Entrepreneurship (JME) 1, no. 2 (2022): 338. http://dx.doi.org/10.36841/jme.v1i2.1906.

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Marketing is an interconnected activity between companies and consumers as a system to generate profits, for that the right marketing strategy can increase tourist attractiveness through Price, Location, Consumer Satisfaction and Loyalty of KK26 tourism consumers in Situbondo Regency. The purpose of this study was to analyze and test the effect of price and location in determining consumer loyalty with consumer satisfaction as an intervening variable. The population in this study are KK26 tourism consumers in Situbondo Regency. The sampling method is determined by probability sampling. Data an
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Universitas Nasional, Rahayu Lestari, and Elwisam Universitas Nasional. "JUMPA Vol.4 No.2, Juni 2017 PENGARUH KUALITAS PRODUK, PERSEPSI HARGA, DAN CITRA MEREK TERHADAP LOYALITAS KONSUMEN MELALUI KEPUASAN KONSUMEN HYPERMARKET GIANT TANGERANG DAN TANGERANG SELATAN." Jurnal Manajemen dan Perbankan (JUMPA) 4, no. 2 (2017): 40–67. http://dx.doi.org/10.55963/jumpa.v4i2.212.

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Respondents in this study is that consumers who buy and use as well as to comment that shopping at Giant Hypermarket has advantages and higher profits so that consumers feel the satisfaction of making loyal than the other hypermarkets. Although many consumers find the allure of the many product options, the reality is sometimes confused by the participating consumer kadng the product selection. The urge to constantly consume a product must also be influenced by various factors such as taste, price, product quality, and no less important is the brand of the product itself which can sometimes be
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Lu, Haihui. "Investigating the Relationship between Brand Personality, Consumer Personality, and Consumer Satisfaction: An Empirical Research on Chinese Cell Phone Consumers." Lecture Notes in Education Psychology and Public Media 5, no. 1 (2023): 222–31. http://dx.doi.org/10.54254/2753-7048/5/20220493.

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This study aims to determine the relationships between brand personality, consumer personality, and consumer satisfaction in the cell phone industry in China. This study measured consumers perceived brand personality (competence, traditionalism, excitement, joyfulness, sophistication, and trendiness), their own personality (openness, conscientiousness, extroversion, agreeableness, neuroticism), and consumers satisfaction. Regression analysis was applied to analyze the relationship between brand personality, consumer personality, and consumer satisfaction. Results showed that brand personality
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Salzer, Mark. "Consumer Satisfaction." Psychiatric Services 49, no. 12 (1998): 1622. http://dx.doi.org/10.1176/ps.49.12.1622.

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Holcomb, William R., and Jerry C. Parker. "Consumer Satisfaction." Psychiatric Services 49, no. 12 (1998): 1622—a—1623. http://dx.doi.org/10.1176/ps.49.12.1622-a.

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Brooks, Tony. "Consumer Satisfaction?" Probation Journal 35, no. 2 (1988): 80. http://dx.doi.org/10.1177/026455058803500224.

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Russell, Mary N. "Consumer Satisfaction." Journal of Social Service Research 13, no. 4 (1990): 43–56. http://dx.doi.org/10.1300/j079v13n04_03.

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Espejel, Joel, Carmina Fandos, and Carlos Flavián. "Consumer satisfaction." British Food Journal 110, no. 9 (2008): 865–81. http://dx.doi.org/10.1108/00070700810900585.

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Parent, Wendy, John Kregel, and Angela Johnson. "Consumer Satisfaction." Focus on Autism and Other Developmental Disabilities 11, no. 4 (1996): 207–21. http://dx.doi.org/10.1177/108835769601100402.

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Reifel, N. M., H. Rana, and M. Marcus. "Consumer Satisfaction." Advances in Dental Research 11, no. 2 (1997): 281–90. http://dx.doi.org/10.1177/08959374970110021101.

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Patient satisfaction with dental care is compared across six United States groups: Whites in Baltimore and San Antonio, African-Americans in Baltimore, Hispanics in San Antonio, and Native Americans in the Southwest and the Dakotas. First, differences in patient satisfaction across ethnic groups and between two age groups (65-74 years old and 35-44 years old) are considered. Generally, people from all age and ethnic groups were satisfied with the last dental visit. Second, patient satisfaction is conceptualized as an oral health outcome influenced by characteristics of the dental service utili
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MARTIN, CHARLES L. "Consumer-to-Consumer Relationships: Satisfaction with Other Consumers' Public Behavior." Journal of Consumer Affairs 30, no. 1 (1996): 146–69. http://dx.doi.org/10.1111/j.1745-6606.1996.tb00729.x.

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Permata Putri, Silvi, and Syaefulloh Syaefulloh. "The Influence Of Brand Image And Product Quality On Loyalty Through Customer Satisfaction As An Intervening Variable For Customers Of Almeeraakyla Pekanbaru." Dinasti International Journal of Economics, Finance & Accounting 5, no. 5 (2024): 4755–65. http://dx.doi.org/10.38035/dijefa.v5i5.3602.

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The research aims to understand: (1) The influence of brand image on customer loyalty with consumer satisfaction, (2) The influence of product quality on customer loyalty with consumer satisfaction, (3) The influence of brand image on customer loyalty, (4) The influence of product quality on consumer loyalty, and (5) The influence of consumer satisfaction on customer loyalty. The method of this research activity is quantitative. The population in this research activity is consumers who buy and consume Almeeraakayla products in Pekanbaru City with a sample of 100 people. The technique used in a
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Syam AR, M. Munir, Edy Purwanto, and Moh Kurdi. "CONSUMER BRAND LOYALTY IN BRAND HERITAGE ATTRACTIONS: A BRAND EQUITY PERSPECTIVE." PERFORMANCE: Jurnal Bisnis & Akuntansi 13, no. 2 (2023): 23–39. http://dx.doi.org/10.24929/feb.v13i2.2897.

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This study tries to analyze the conceptual model of brand equity, brand trust, brand satisfaction, and loyalty of Indonesian consumers to brand heritage. This research examines the direct effect of brand equity on trust and satisfaction, the direct effect of trust on satisfaction and loyalty, and the direct effect of brand satisfaction on brand loyalty. This conceptual model tests 9 proposed hypotheses. The object of this research is Brand Heritage in Indonesia. The total sample used is 270 respondents taken through the purposive sampling technique. The respondent's criteria used are responden
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Gao, Menglong, and Sangyoo Kim. "Structural Relationship Analysis of Product Attributes, Perceived Value, Consumer Satisfaction, and Repurchase Intention of China Badminton Products." Korean Society for Leisure Sciences 15, no. 4 (2024): 97–109. https://doi.org/10.37408/kjls.2024.15.4.97.

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This study investigate the structural relationship between the attributes, perceived value, consumer satisfaction, and repurchase intention of badminton products. This study based on empirical research argues as follows: ① The perceived value of equipment has a significant positive impact on perceived value for badminton consumers. ② Perceived value has a significant positive impact on consumer satisfaction. ③ Consumer satisfaction has a significant positive impact on repurchase intention. ④ Equipment attributes indirectly influence consumer satisfaction and repurchase intention through two pa
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Prihatini, Wenny, and Dendy Anggi Gumilang. "The Effect of Price Perception, Brand Image and Personal Selling on the Repurchase Intention of Consumers B to B of Indonesian General Fishery Companies with Customer Satisfaction as Intervening Variables." European Journal of Business and Management Research 6, no. 2 (2021): 91–95. http://dx.doi.org/10.24018/ejbmr.2021.6.2.756.

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This study aims to analyze the effect of Price Perception, Brand Image and Personal Selling on Repurchase Intention of B to B Consumers in Indonesian Fisheries Public Companies (Perum) with Consumer Satisfaction as an Intervening Variable. The population in this study were 228 Perum Perindo consumers according to the company's internal data in 2019. The research sample who became respondents in this study was adjusted to 100 consumers. The analytical method used in this study is the Partial Least Square (PLS) analysis method. The results showed that (1) Price Perception has a significant influ
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Drejeris, Rolandas, and Martynas Rusteika. "Assessment of factors determining consumer satisfaction with crop insurance services." Journal of Infrastructure, Policy and Development 8, no. 6 (2024): 4697. http://dx.doi.org/10.24294/jipd.v8i6.4697.

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Consumer satisfaction can be defined as the user’s response to a service or experience compared to the user’s expectations and perceived practical benefits. After reviewing consumer satisfaction models, it can be argued that there is no single model of consumer satisfaction assessment that is suitable for every service and every region of the world, as the causes and outcomes of satisfaction often vary. The research is original in its methodology: at the beginning, a theoretical research model is presented, then hypotheses are formulated, and correlation, factorial, regression analyses were ma
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Nurhasan, Sofian, and Dudi Hendaryan. "The Influence of Service Quality and Social Media on Consumer Satisfaction." Almana : Jurnal Manajemen dan Bisnis 5, no. 3 (2021): 460–73. http://dx.doi.org/10.36555/almana.v5i3.1721.

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Consumer Satisfaction is part of the elements inherent in consumers. Currently, there are several alternatives to ensure customer satisfaction, including Service Quality and Social Media. The purpose of this research is to find out how Service Quality, Social Media, and Consumer Satisfaction are applied by the Selly Keyboard at the Dreamscometrue Online Business Community. And to find out how much influence Service Quality has on Consumer Satisfaction, Whatsapp Business Social Media on Consumer Satisfaction, and the influence of Service Quality and Social Media on Consumer Satisfaction. This r
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Suci, Suci, and Annur Fitri Hayati. "Pengaruh Kualitas Produk, Harga dan Kesadaran Merek Terhadap Kepuasan Konsumen." Jurnal Inovasi Pendidikan Ekonomi (JIPE) 13, no. 1 (2023): 72. http://dx.doi.org/10.24036/011228990.

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The purpose of this study was to determine the effect of product quality, price and brand awareness on consumer satisfaction at Makjus Cake shop consumers in Padang City. The number of research samples was determined based on the William Cochran formula, as many as 97 people and selected using the Purposive Sampling technique. The data used is the type of primary data obtained through the distribution of questionnaires to the people of Padang City with predetermined criteria. The analytical method used is multiple linear regression using SPSS version 21. The results of this study indicate that
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Ratnawati, Ratnawati, Nurliana Nurliana, and Razali Razali. "Tingkat Kepuasan Konsumen Terhadap Kualitas dan Harga Daging Sapi Yang Dijual di Kota Banda Aceh." Jurnal Agripet 14, no. 2 (2014): 125–31. http://dx.doi.org/10.17969/agripet.v14i2.1889.

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(The level satisfaction of consumers to quality and price of beef in Banda Aceh)ABSTRACT. This study aims to determine level satisfaction of consumers to quality and price to beef sold in Banda Aceh, knowing influence of quality and beef price to satisfaction of consumer and also know most dominant variable have an effect on to satisfaction of beef consumer in Banda Aceh. The sampling methods is that used was purposive sampling is counted 180 consumers. The level of beef consumer satisfaction to sold in Banda Aceh is in the level of very low. The quality and price to the satisfaction of consum
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Park, Myeong-Gyu. "The Effect of Ethical Consumption Awareness on Eco-Friendly Food Consumer Satisfaction and Purchase Intention: Focusing on the Regulation Effects of Prior Knowledge." Foodservice Management Society of Korea 25, no. 4 (2022): 183–206. http://dx.doi.org/10.47584/jfm.2022.25.4.183.

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This study was examines how ethical consumption consciousness affects the satisfaction of consumers using eco-friendly food, and how consumer satisfaction using eco-friendly food affects repurchase intention. In addition, a study was conducted to determine the moderating effect of consumers' prior knowledge between ethical consumption consciousness and consumer satisfaction using eco-friendly foods. The results of this study are as follows.
 First, as for the significant effect of ethical consumption consciousness on consumer satisfaction using eco-friendly food, preference for eco-friend
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Arizal, Mohammad Dimas, Edy Kusnadi Hamdun, and Siti Soeliha. "PENGARUH KUALITAS PELAYANAN DAN LOKASI TERHADAP LOYALITAS KONSUMEN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA ANGKRINGAN GIRAS DI SITUBONDO." Jurnal Mahasiswa Entrepreneurship (JME) 2, no. 5 (2023): 858. http://dx.doi.org/10.36841/jme.v2i5.3501.

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The angkringan business is also a good plan in terms of attracting consumers and in the current era it is certainly a big opportunity for angkringan entrepreneurs to make it easier to survive and develop an angkringan business. Consumer satisfaction must always be considered for entrepreneurs engaged in the culinary field. Observing consumer satisfaction, consumers feel satisfied in terms of service because it is in accordance with the wishes expected. If the consumer is satisfied, the consumer will definitely come back to make a purchase. Consumer expectations in feeling satisfied or dissatis
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Fandiyanto, Randika, As’ad Al Ghazali, and Muhammad Yahya Arief. "PENGARUH KUALITAS PRODUK, KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA BENGKEL LANCAR MOTOR KLABANG BONDOWOSO." Growth 20, no. 1 (2022): 169. http://dx.doi.org/10.36841/growth-journal.v20i1.2410.

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Marketing is the core of all business activities, it is related to the marketing function, as a liaison between companies and consumers. The influence of product quality on consumer satisfaction becomes very important when consumer satisfaction gives birth to consumer loyalty to a product that creates a communication attitude to attract new consumers. The purpose of this study was to analyze and test the effect of product quality, trust on purchasing decisions with consumer satisfaction as an intervening variable at the Klabang Bondowoso Motor Workshop. The population in this study is the cons
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Ratnawati, Ema, Mubarokah Mubarokah, and Prasmita Dian Wijayati. "MARKETING MIX EFFECT TOWARDS CONSUMER SATISFACTION AND ITS IMPACT ON LOYALTY:." Journal of Management : Small and Medium Enterprises (SMEs) 17, no. 1 (2024): 41–54. http://dx.doi.org/10.35508/jom.v17i1.12757.

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The purpose of this study is to analyze the effect of 4P’s marketing mix (product, price, place, promotion) on consumer satisfaction and analyze the effect of satisfaction on consumer loyalty. This research involves quantitative data collection by distributing questionnaires to a purposively selected sample of 100 consumers of Jeruk Pecel Tulen soy sauce in Surabaya City. The analysis method used is the PLS-SEM (Partial Least Square – Structural Equation Modeling). The results showed that the 4P’s marketing mix variables have a positive relationship with consumer satisfaction, but not all of t
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Krisna Pramudia Putra Wibowo, Ustadus Sholihin, and Beny Mahyudi Saputra. "Pengaruh Harga, Lokasi, Kualitas Pelayanan dan kualitas Produk terhadap Kepuasan Konsumen pada Percetakan Maskumambang Kediri." PPIMAN : Pusat Publikasi Ilmu Manajemen 1, no. 4 (2023): 184–99. http://dx.doi.org/10.59603/ppiman.v1i4.126.

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The study aims to determine the effect of price, location, service quality, and product quality on consumer satisfaction in printing maskumambang kediri. The sample in this study amounted to 80 consumers who had made purchases at the Kediri maskumambang printing house. The sampling technique uses accidental sampling. This research uses quantitative methods which are then processed using SPSS. The results showed that price affects consumer satisfaction, location does not affect consumer satisfaction, service quality affects consumer satisfaction, product quality affects consumer satisfaction. P
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Afifah, Shofy Aulia, Yaktiworo Indriani, and Wuryaningsih Dwi Sayekti. "SIKAP DAN KEPUASAN KONSUMEN DALAM MENGONSUMSI JAMU KUNYIT ASAM INSTAN SEBAGAI MINUMAN KESEHATAN DI KOTA BANDAR LAMPUNG." Jurnal Ilmu-Ilmu Agribisnis 12, no. 2 (2024): 133. http://dx.doi.org/10.23960/jiia.v12i2.8629.

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The purposes of this study were to analyze the decision-making process and consumer attitudes, to observe consumption patterns and to measure the level of consumer satisfaction of Sido Muncul and Herbadrink instant sour turmeric herbs in Bandar Lampung City. This study used the survey method and was conducted in January-February 2023 in Bandar Lampung by distributing the Google Form questionnaires. The number of respondents in this study was 80 people. The data were analyzed by descriptive analysis, Fishbein's multiattributes and Customer Satisfaction Index (CSI). The results showed that consu
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Sisca, Sisca, Andy Wijaya, and Retno Widianti. "MEASURING CONSUMER LOYALTY THROUGH SERVICE QUALITY AND CUSTOMER SATISFACTION IN WORKSHOP DIAN SERVICE PEMATANG SIANTAR." Maker: Jurnal Manajemen 9, no. 2 (2023): 269–76. http://dx.doi.org/10.37403/mjm.v9i2.635.

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Consumer loyalty is very important for businesses and organizations because loyal consumers will generally show attitudes and behavior that are profitable for a particular business.The purpose of this research was to determine the effect of service quality and consumer satisfaction on consumer loyalty at Bengkel Dian Service Pematang Siantar both simultaneously or partially.This research uses library research and field research design. The sample of this research is consumers of Bengkel Dian Service Pematang Siantar, which is 53 people.The results of this research can be concluded as follows:
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Muinah Fadhilah, Agus Dwi Cahya, and M. Jurais Ardiansyah. "The Effect of Price And Service Quality on Consumer Satisfaction With Purchasing Decisions As Mediating Variables on Alfamart Consumers." Economos : Jurnal Ekonomi dan Bisnis 5, no. 2 (2022): 125–31. http://dx.doi.org/10.31850/economos.v5i2.1808.

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This study aims to determine the effect of price and service quality on consumer satisfaction with purchase decisions as a mediating variabel on Alfamart consumers. The sampling technique used the Lemeshow formula. Data were obtained by distributing questionnaires about price, service quality, purchasing decisions, and consumer satisfaction to 130 respondents. The data analysis technique in this study is the Structural Equation Model (SEM) using the AMOS application. The results showed: 1) Price and service quality had a positive and significant effect on consumer satisfaction at Alfamart cons
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Verster, J. C., and O. Berthélemy. "Consumer Satisfaction and Efficacy of the Hangover Cure After-Effect©." Advances in Preventive Medicine 2012 (2012): 1–7. http://dx.doi.org/10.1155/2012/617942.

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A consumer satisfaction study was conducted to examine the effectiveness on hangover of After-Effect©, a new food supplement dedicated to improve well-being after an occasion of alcohol consumption.N=113persons were invited to participate in a home-based open label study to test the effectiveness of After-Effect©. On a night when they intended to consume alcohol, three pills were taken before alcohol consumption and two pills afterwards, before going to bed. The following day, participants completed a survey on the amount of alcohol consumed, hangover symptom severity, and satisfaction of the
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Reni Reni and Ismunandar Ismunandar. "Pengaruh Retailing Mix Dan Service Quality Terhadap Kepuasan Konsumen Pada Bolly Sila Kabupaten Bima." Jurnal Bintang Manajemen 1, no. 3 (2023): 113–32. http://dx.doi.org/10.55606/jubima.v1i3.1851.

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Consumer satisfaction will be formed if it can meet the basic expectations of consumers. Many factors influence consumer satisfaction, including Retailing Mix and Service Quality. The purpose of this research is to determine whether there is an influence of Retailing Mix on customer satisfaction at Bolly Sila Bima Regency, to determine whether there is an effect of Service Quality on customer satisfaction at Bolly Sila Bima Regency and to determine whether there is an effect of Retailing Mix and Service Quality on customer satisfaction at Bolly Sila Bima Regency. The population in this study w
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Reni Reni and Ismunandar Ismunandar. "Pengaruh Retailing Mix Dan Service Quality Terhadap Kepuasan Konsumen Pada Bolly Sila Kabupaten Bima." Jurnal Riset Manajemen 1, no. 3 (2023): 153–63. http://dx.doi.org/10.54066/jurma.v1i3.623.

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Consumer satisfaction will be formed if it can meet the basic expectations of consumers. Many factors influence consumer satisfaction, including Retailing Mix and Service Quality. The purpose of this research is to determine whether there is an influence of Retailing Mix on customer satisfaction at Bolly Sila Bima Regency, to determine whether there is an effect of Service Quality on customer satisfaction at Bolly Sila Bima Regency and to determine whether there is an effect of Retailing Mix and Service Quality on customer satisfaction at Bolly Sila Bima Regency. The population in this study w
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Kusuma, Diva Dwi, Karnadi Karnadi, and Randika Fandiyanto. "PENGARUH LOKASI, HARGA DAN PROMOSI TERHADAP LOYALITAS KONSUMEN PADA USAHA AYAM GEPREK DV DI SITUBONDO MELALUI KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING." Jurnal Mahasiswa Entrepreneurship (JME) 3, no. 2 (2024): 335. http://dx.doi.org/10.36841/jme.v3i2.4843.

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Marketing is an interconnected activity between companies and consumers as a system for generating profits, therefore having the right marketing strategy can improve it, especially as a means of developing the Ayam Geprek DV restaurant business in Situbondo Regency. The aim of this research is to analyze and test the influence of Location, Price and Promotion on consumer loyalty through consumer satisfaction as an intervening variable. The target population in this study was DV Geprek Chicken consumers, numbering 97 respondents. This sampling technique is simple random sampling. Data analysis
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Sulivyo, Lod. "CONSUMER VALUE, CONSUMER EXPERIENCE AND CONSUMER SATISFACTION." JURNAL CAFETARIA 2, no. 1 (2021): 36–47. http://dx.doi.org/10.51742/akuntansi.v2i1.281.

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Hubungan antara nilai pelanggan dan kepuasan pelanggan juga terkait dengan nilai pelanggansebagai persepsi pelanggan tentang konsekuensi yang diinginkan dari penggunaan produk.Semakin tinggi nilai pelanggan, semakin tinggi kepuasan pelanggan. Dengan adanyaexperiential marketing, pelanggan akan mampu membedakan produk dan jasa yang satu denganyang lainnya karena pelanggan dapat merasakan dan memperoleh pengalaman secara langsungmelalui lima pendekatan (sense, feel, think, act, relate), baik sebelum maupun ketika pelangganmenggunakan sebuah produk atau jasa. Setelah menggunakan produk atau jasa,
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Ardhiyansyah, Andri, and Ujang Badru Jaman. "Omnichannel Changing Hedonic Motivational Behavior? Creating Shopping Experience and Satisfaction Against Consumer Loyalty." Es Economics and Entrepreneurship 1, no. 03 (2023): 114–24. http://dx.doi.org/10.58812/esee.v1i03.36.

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Omnichannel is a new channel that can solve the current problems with consumers. The main objective of this study is to analyze whether there is an influence of omnichannel media on the nature of the hedonic motivation of consumers in making transactions. This study uses a quantitative approach to the survey method. Respondents in this study were 250 respondents spread throughout Indonesia using Smart-PLS 3. The results of this study where Consumer Experience affects Consumer Loyalty, where a good consumer experience will increase consumer loyalty. Consumer Satisfaction affects Consumer Loyalt
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