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1

M, Laseter Timothy, and Russell Max, eds. Strategic product creation: Deliver customer satisfaction from every level of your company. McGraw-Hill, 2007.

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2

Deschamp, P. Customer satisfaction: A survey of students in Western Australian government schools and their parents about their level of satisfaction with their school. The Department, 1996.

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3

J, Sviokla J., and Shapiro Benson P, eds. Keeping customers. Harvard Business School Press, 1993.

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4

P, Shapiro Benson, and Sviokla J. J, eds. Seeking customers. Harvard Business School Pub., 1993.

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5

(Firm), Fifty Lessons. Making customers matter. Harvard Business School Press, 2010.

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6

Gupta, Sunil. Valuing customers. Marketing Science Institute, 2001.

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7

Gupta, Sunil. Valuing customers. Marketing Science Institute, 2001.

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8

Zhukova, Evgeniya, Tat'yana Suvorova, Vyacheslav Burlakov, and Alan Abaev. Customer orientation as a key value of modern competitive business. INFRA-M Academic Publishing LLC., 2025. https://doi.org/10.12737/2172769.

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The monograph is devoted to the consideration of customer orientation through the prism of the key value of a competitive company, analyzes various approaches and methods of customer orientation formation. The high efficiency of the customer-oriented approach in organizations is proved, and the importance of the company's work on the implementation of the customer-oriented model is noted. The stages of implementing a customer-oriented approach based on identifying and promoting customer-oriented value, increasing customer satisfaction and building consumer loyalty, as well as other aspects of
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9

Visser, R. H. World class manafacturing makes satisfied customers. Irish Quality Association, 1991.

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10

Blackshaw, Pete. Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000. Broadway Books, 2008.

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11

Harrell, Gilbert D. Marketing: Connecting with customers. 8th ed. Chicago Education Press, 2008.

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12

Jussaume, Raymond Adelard. Building trust with customers. Washington State University Cooperative Extension, 2000.

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13

Reck, Ross Richard. Turn your customers into your sales force: The art of winning repeat and referral customers. Prentice Hall, 1991.

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14

Mitchell, Jack. Hug Your Customers. Hyperion, 2003.

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15

Walsh, Jan. BT liaison panels: Putting customers on the agenda. [British Telecom], 1992.

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16

McNealy, Roderick M. Making customer satisfaction happen: A strategy for delighting customers. Kluwer Academic, 1998.

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17

McNealy, Roderick M. Making customer satisfaction happen: A strategy for delighting customers. Chapman & Hall, 1994.

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18

McNealy, Roderick M. Making customer satisfaction happen: A strategy for delighting customers. Chapman & Hall, 1996.

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19

Johnston, Catharine G. Empowered people satisfy customers. Conference Board of Canada, 1992.

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20

service), ScienceDirect (Online, ed. Managing markets and customers. Elsevier/Pergamon Flexible Learning, 2009.

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21

Blackshaw, Pete. Satisfied customers tell three friends, angry customers tell 3,000: Running a business in today's consumer driven world. Doubleday, 2008.

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22

Goldstein, Sheldon D. Superior customer satisfaction and loyalty: Engaging customers to drive performance. ASQ Quality Press, 2009.

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23

Goldstein, Sheldon D. Superior customer satisfaction and loyalty: Engaging customers to drive performance. ASQ Quality Press, 2009.

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24

Brown, Stanley A. What customers value most: How to achieve business transformation by focusing on processes that touch your customers : satisfied customers, increased revenue, improved profitability. J. Wiley, 1995.

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25

Pigues, D. Keith. Winning with customers: A playbook for B2B. Wiley, 2010.

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26

Kaplan, Steve. Bag the elephant!: How to win & keep big customers. Workman Publishing, 2008.

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27

Borg, Tom. The Service Fact: Level Aging Customers Satisfaction in Small Business. Willcockson & Antoinette Pub., 1992.

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28

Chabowski, Brian R., and G. Tomas M. Hult. A Study of the Long-Term Value of Capabilities-Based Resources, Intangible Strategic Assets, and Firm Performance. Edited by Michael A. Hitt, Susan E. Jackson, Salvador Carmona, Leonard Bierman, Christina E. Shalley, and Douglas Michael Wright. Oxford University Press, 2014. http://dx.doi.org/10.1093/oxfordhb/9780190650230.013.003.

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How do capabilities-based resources focused on customers, supply chains, and how does innovation impact a firm’s strategic assets and performance? We develop a framework to (1) test strategic resource allocations as investments in future opportunities, (2) examine the influences of strategic resources on strategic assets, and (3) study the effects of strategic assets on performance. The model incorporates data from a 12-year period to examine the lagged effects over a “strategic” length period. The results show that the resources that affect assets include business-to-customer (B2C) marketing
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29

Hup, Yap Boon. Proposal for a Research on the Influencing Factors of Service Quality, Customer Satisfaction and Loyalty on Multi-Level Marketing. GRIN Verlag GmbH, 2018.

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30

Youngman, Richard J. The perception of quality in German banking as evidenced by differences in satisfaction levels of customers of private and high street banks. 1996.

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31

Ronen, Boaz, Joseph S. Pliskin, and Shimeon Pass. The “Evils” of Long Response Times (DRAFT). Oxford University Press, 2018. http://dx.doi.org/10.1093/med/9780190843458.003.0010.

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The “evils” of long response times, similar to the “evils” of excess work in process, are responsible for diminished quality and customer satisfaction. There is also an effect of diminishing throughput, control, and cash flow. Long response times (or high level of work in process) add to increase in operating expenses. Shortening response times and reducing the level of work in process are attainable and serve as leverage for significant improvement in organizational performance. Excess work in process can be caused by the efficiencies syndrome, viewing inventory as assets, and ignorance. The
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32

Institute of Institute of Leadership & Management. Providing Quality to Customers. Taylor & Francis Group, 2013.

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33

Institute of Institute of Leadership & Management. Providing Quality to Customers. Taylor & Francis Group, 2017.

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34

Institute of Institute of Leadership & Management. Providing Quality to Customers. Taylor & Francis Group, 2013.

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35

Institute of Institute of Leadership & Management. Providing Quality to Customers. Taylor & Francis Group, 2013.

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36

Institute of Institute of Leadership & Management. Providing Quality to Customers. Taylor & Francis Group, 2013.

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37

Nelson, Bob. 1001 Ways to Reward Customers. Workman Publishing Company, Incorporated, 2007.

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38

Cannie, Joan Koob. Keeping customers for life. AMACOM, 1991.

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39

Mather, Hal. How to Profitably Delight Your Customers. Taylor & Francis Group, 2012.

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40

Mitchell, Jack. Hug Your Customers: Love the Results. Penguin Books, Limited, 2004.

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41

Mather, Hal. How to Profitably Delight Your Customers. Taylor & Francis Group, 2012.

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42

Mather, Hal. How to Profitably Delight Your Customers. CRC, 1998.

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43

Mather, Hal. How to Profitably Delight Your Customers. Woodhead Publishing,, 1998.

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44

Alderman, Jerry D., and D. Keith Pigues. Winning with Customers. Wiley & Sons, Incorporated, John, 2010.

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45

Harrell, Gilbert D., and Gary L. Frazier. Marketing: Connecting with Customers. Prentice Hall, 1998.

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46

Harrell, Gilbert D., and Gary L. Frazier. Marketing: Connecting with Customers. Prentice Hall, 1998.

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47

Harrell, Gilbert D. Marketing: Connecting With Customers. Prentice Hall College Div, 2003.

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48

Job satisfaction among secondary level teachers. 1991.

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49

Job satisfaction among secondary level teachers. 1991.

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50

Job satisfaction among secondary level teachers. 1991.

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