Dissertations / Theses on the topic 'Satisfaction with Travel'

The purpose of this thesis is twofold: Firstly, it explores the reasons parents state for choosing the car to take their children to school; Secondly, it investigates how the characteristics of the journey relate to children’s wellbeing, mood, and cognitive performance. This thesis consists of three papers (Papers I, II, and III). Participating in Paper I were 245 parents of schoolchildren aged between 10 and 15 in Värmland County, Sweden. These parents answered a questionnaire wherein they stated to what degree certain statements correlated with their decision to choose the car. In Paper II, 237 children in grade 4 (aged 10-11), in the City of Staffanstorp, Sweden, recorded all their journeys in a diary over one school week, also reporting on their travel mode, current mood while travelling, activities on arrival, and experiences vis-à-vis those activities. Participating in Paper III was a sample of 345 children aged between 10 and 15 attending five public schools in Värmland County, Sweden. These children rated their current mood, filled out the Satisfaction with Travel Scale (capturing the travel experience), reported details about their journeys, and took a word fluency test. Parents’ wish to accompany their children to school, and the convenience of the car, both impact upon the travel mode decision. In addition, parents also seem to choose the car regardless of the distance between home and school. The findings further reveal that the mood children are in varies with how they travel and where they go, and that there is a difference between boys’ and girls’ experiences. Children who travel by car experience the lowest degree of quality and activation, something which is maintained throughout the school day (especially for girls). Social activities during travel bring a higher degree of quality and excitement, while solitary activities bring more stress. The findings further show that using a smartphone, or doing a combination of activities during the journey, results in better cognitive performance. Thus, it is concluded that the mode choice that parents make for their children correlates with those children’s mood and experience. Specifically, where and how children travel, what they do when they travel, and how long they travel for affect their experiences, mood, and/or cognitive performance.
The aim of this thesis is twofold. Firstly, it explores parents’ stated reasons for choosing the car for their children’s school journeys. Secondly, it investigates the relationship between the characteristics of a journey (i.e. travel mode, travel time, and activities conducted while travelling) and children’s wellbeing (through domain-specific satisfaction), current mood, and cognitive performance. The overall findings show that parents value the car both for its convenience and for the possibility of accompanying their children. Parents also use the car regardless of the distance between home and school. Travel affects children in various ways; for instance, doing certain activities while traveling can help boost cognitive performance and make children feel happy and excited. Notably, being passive during the journey makes children feel stressed and those who travel to school by car are the most tired during the school day. This implies that parents’ travel mode choice affects children’s wellbeing and cognitive performance. These insights are important when it comes to addressing current challenges relating to children’s day-to-day travel: How they experience their day-to-day travel may contribute toward how children travel in the future.
Den här avhandlingen har två delsyften. Först undersöks vilka skäl föräldrar anger för varför deväljer att skjutsa sina barn till skolan med bil. Ett andra syfte är att undersöka hur detta val påverkarbarns mentala hälsa via självskattad upplevelse av skolresan och hur de känner sig vid ankomst(humör). Ytterligare ett syfte är att undersöka hur upplevelsen av skolresan påverkar hur barnenpresterar när de kommer till skolan. Avhandlingen innehåller tre artiklar. I Artikel I deltog 245föräldrar till barn i årskurs 4, 6 och 8 i värmländska skolor. Föräldrarna angav i vilken utsträckningolika skäl påverkar deras val att skjutsa barnen till skolan med bil. I artikel II deltog 237 barn (varav101 flickor) från årskurs 4 i Staffanstorp, Skåne. Barnen förde resdagbok över alla resor de gjordeunder en vecka. I dagboken beskrev de vart de reste, vilka färdmedel de använt, deras humör underresan (som skattades som ledsen-glad och trött-pigg), vilka aktiviteter de ägnat sig åt vidslutdestinationen samt deras upplevelser av dessa aktiviteter. I Artikel III deltog 345 barn frånårskurs 4, 6 och 8 i Värmland. Istället för resdagbok skattade barnen sitt humör, hur nöjda de varmed resan genom att fylla i Satisfaction with Travel Scale adapted for Children (STS-C), resedetaljersamt gjorde ett ordflödestest direkt vid ankomst i skolan. Resultaten visar bland annat att föräldrars önskan att spendera tid med sina barn och praktiskaaspekter med bil ligger till grund för valet av bil. Huruvida det är ett långt eller kort avstånd tillskolan påverkar inte valet att använda bil. Barns humör varierar beroende på hur de reser(färdmedel) och vart de reser (destination). En skillnad observerades också mellan flickor ochpojkar och mellan olika årskurser där t.ex. fickor påverkades mer negativt av att resa med bil änpojkar. Barn som reser med bil till skolan är minst nöjda (upplevde en lägre grad av kvalitet) ochpå sämre humör (är känslomässigt mindre aktiva) vilket också håller i sig under skoldagen. Att ägnasig åt sociala aktiviteter (konversera med vänner och familj) under resan bidrar till en högre upplevdkvalitet och mer upprymdhet medan barn som ägnat sig åt aktiviteter utan sällskap upplever enhögre grad av stress. Resultaten visar också att barn som använder sin smartphone eller kombinerarolika aktiviteter under resan presterar bättre på kognitivt test.

The existing link between PT travelers’ satisfaction, ridership and loyalty prove the relevance of improving overall trip satisfaction. The thesis present an array of approaches and methodologies aiming at increasing overall satisfaction with PT door-to-door trips while covering important issues that previous research has failed to address. These knowledge gaps include: disregarding the different needs and priorities of different type of travelers; overlooking the evolution over time and across geographical areas that overall satisfaction and satisfaction with specific service attributes may experience; and, neglecting the importance of access and egress legs. Based on the Swedish customer satisfaction barometer (2001-2013), an investigation of the determinants of PT satisfaction and their evolution over time (I) shows that: a) the deterioration of overall satisfaction with PT in Sweden in recent years is driven by a decrease in satisfaction with customer interface and length of trip time; b) these two service aspects as well as operation are found as key determinants of overall satisfaction which users consistently rate among the least satisfactory. The diversity of needs and priorities of SKT travelers was reduced into 5 distinctive multi-modal travelers’ groups (II). These travelers’ groups exhibited geographical disparities and an in between-groups overall similarity in the importance attached to the service attributes. Nevertheless, some noticeable differences could be observed. The service attributes’ importance levels reveal overall changes in appreciations and consumption goals over time. A number of both normative and heuristic satisfaction aggregation rules are tested on METPEX dataset for different types of trip configurations (III). The results show that normative rules can better reproduce overall travel satisfaction than heuristic rules, indicating that all trip legs need to be considered when evaluating the overall travel experience.
Kontinuerlig urban tillväxt, miljöproblem, konkurrens om begränsat utrymme, längre pendlingsavstånd samt behovet av att främja rättvisa och jämlikhet i samhället är de främsta anledningarna till förbättringar av kollektivtrafikens (KT) tjänster och attraktionskraft för att få fler resenärer att byta från bil till KT och därmed en viktig politisk fråga i många länder över hela världen. Den befintliga kopplingen mellan KT-resenärens tillfredsställelse, antalet passagerare och lojalitet visar betydelsen av att förbättra resans övergripande tillfredsställelse. De tre artiklar som ingår i denna licentiatavhandling presenterar en rad tillvägagångssätt och metoder som syftar till att öka den totala tillfredsställelsen med KT i ”från dörr till dörr”-resor samt täcker viktiga frågor som tidigare forskning har misslyckats med att ta itu med. Dessa kunskapsluckor inkluderar de olika behov och prioriteringar som olika typer av resenärer har, utveckling över tid och över geografiska områden som total tillfredsställelse och tillfredsställelse med specifika serviceattribut kan påverkas av samt försummelsen av resans av- och påstigningsdelar. Baserat på den svenska kundtillfredsställelsebarometern Svensk Kollektivtrafikbarometer (SKT) visar en undersökning av bestämningsfaktorerna för KT- tillfredsställelse och deras utveckling över tiden för KT-användare under åren 2001-2013 att (Artikel I): a) det skett en försämring av den sammanlagda tillfredsställelsen med KT i Sverige under de senaste åren som drivits av en minskning av tillfredsställelsen med kundgränssnittet och resans tid; b) att dessa två serviceaspekter samt drift är helt avgörande för övergripande tillfredsställelse och som resenärer konsekvent graderar bland de minst tillfredsställande. Mångfalden av behov och prioriteringar för SKT-resenärer reducerades till 5 distinkta multimodala resenärsgrupper (Artikel II). Dessa resenärsgrupper uppvisade geografiska skillnader och en i mellan-grupper övergripande likhet i vikt som fästs vid serviceattribut. Likväl kan några märkbara skillnader observeras. Serviceattributens betydelse avslöjar övergripande förändringar i uppskattnings- och konsumtionsmål över tid. De mer frekventa KT-användarsegmenten är mer nöjda över hela spektret och kännetecknas av en mer balanserad fördelning av attributens betydelse, medan en av grupperna – bilpendlare på landsbygden - är markant missnöjda med service- och driftattribut. Ett antal både normativa och heuristiska regler för aggregerad tillfredsställelse testas på METPEX-data (A Measurement Tool to determine the quality of the Passenger EXperience) för olika typer av resekonfigurationer (Artikel III). Detta görs för att förstå hur resenärer kombinerar delresors tillfredsställelse i en övergripande utvärdering av hela resan och för att undersöka den relativa betydelsen av tillfredsställelse med påstignings-, huvud- och avstigningsdel för hela reseupplevelsen i ”från dörr till dörr”-resor. Resultaten visar att normativa regler bättre kan återge övergripande resetillfredsställelse än heuristiska regler, vilket tyder på att alla resans delar måste beaktas när man utvärderar den samlade reseupplevelsen. I synnerhet ger viktning av tillfredsställelse med individuella delresor och de upplevda delresornas restider den bästa predikatorn för övergripande resetillfredsställelse, särskilt vid tillämpning av en väntetidsvikt på 3 eller 4 gånger i fordons- eller gångtid. Denna uppsättning artiklar skulle kunna hjälpa myndigheter att bättre utvärdera och tillgodose resenärernas behov genom att stödja tilldelning av resurser och prioriterandet av åtgärder i den mest effektfulla delen i en ”från dörr till dörr”-resa.
El rápido crecimiento urbano, problemas medioambientales, la competencia por el uso de espacios cada vez más limitados, el aumento de la distancia en los viajes pendulares así como la necesidad de fomentar una sociedad más equitativa e igualitaria, son algunas de las principales razones que hacen de la mejora de los servicios de transporte público (TP) y del trasvase de usuarios del transporte privado motorizado al TP una política clave en muchos países del mundo. La relación existente entre la mejora de la satisfacción del usuario de TP con el incremento de usuarios y de su fidelidad, prueban la importancia de mejorar la satisfacción global del usuario con el viaje. Los tres artículos incluidos en esta tesis de mitad de doctorado, en Suecia Licentiate thesis, presentan un variedad de enfoques y métodos que tienen como objetivo incrementar la satisfacción global con los viajes de puerta a puerta (desde el origen hasta el destino final) en los que el transporte público está involucrado, a la par de cubrir cuestiones importantes que no han abordado estudios previos. Estas lagunas de conocimientos incluyen: ignorar las distintas prioridades y necesidades de distintos tipos de viajeros; pasar por alto que tanto la satisfacción global con el viaje como la satisfacción con los atributos específicos del servicio pueden experimentar cambios a lo largo del tiempo y entre diversas zonas geográficas; y, el obviar la importancia que otras etapas del viaje (acceso y egreso), diferentes a la principal, pueden ejercer sobre la valoración global del viaje. Basado en el barómetro sueco de satisfacción del usuario de transporte público (SKT), se estudian los determinantes de la satisfacción con el TP y su evolución temporal, para usuarios de TP y para el período 2001-2013 (Artículo I). El artículo muestra que: a) el deterioro de la satisfacción global con el TP sueco experimentado en los últimos años se debe a la disminución de la satisfacción con el modo en el que la agencia de TP gestiona las quejas y el trato con los usuarios (customer interface), y de la duración del viaje (length of trip time); b) frequencia y la fiabilidad del servicio (operation) se suman a los dos ya mencionados atributos del servicio como factores determinantes de la satisfacción global con el TP. Son precisamente estos tres atributos los que consistentemente reciben unas valoraciones situadas entre las menos satisfactorias.  Basándose en las características de tipo socio-económico, en las del viaje y en coeficientes de accesibilidad, se obtienen cinco grupos de viajeros multimodales relativamente homogéneos, los cuales ayudan a simplificar la complejidad existente, en términos de necesidades y prioridades, de todos los viajeros suecos - SKT (Artículo II). Los cinco grupos de viajeros exhiben disparidades geográficas y, en general, una semejanza entre grupos en la importancia atribuida a los atributos del servicio. Sin embargo, existen algunas diferencias notorias. A lo largo del tiempo, los niveles de importancia de los atributos del servicio revelan cambios generales en las apreciaciones y objetivos de consumo. Los grupos de viajeros que viajan más frecuentemente con transporte público están, de forma generalizada, más satisfechos con el viaje y muestran una distribución más equilibrada de la importancia dada a los atributos del servicio. Se hace destacable la marcada insatisfacción que uno de los grupos – los automovilistas rurales pendulares (rural motorist commuters)- muestran con los atributos relacionados con la operación (fiabilidad y frequencia). Una serie de reglas de agregación de la satisfacción del viajero, tanto normativas como heurísticas, son examinadas en el conjunto de datos de METPEX (Una herramienta de medición para determinar la calidad de la experiencia del viajero) para distintos tipos de configuraciones de viaje (Artículo III). El objetivo de este artículo es; entender como los viajeros combinan la satisfacción con cada una de las etapas del viaje en su valoración global del viaje, e investigar la importancia relativa que cada una de las tres etapas del viaje (acceso, principal y egreso) tienen sobre la experiencia de un viaje completo de puerta a puerta. Los resultados muestran que, en comparación con las reglas heurísticas, las reglas normativas pueden reproducir de una mejor manera la satisfacción global con el viaje; indicando que todas las etapas del viaje necesitan ser consideradas cuando se evalúa la experiencia global del viaje. En particular la ponderación de la satisfacción con cada una de los segmentos del viaje[1] con la duración percibida para cada una de los segmentos del viaje produce el mejor indicador de la satisfacción global del viaje, especialmente cuando se aplica una penalización por cada minuto de espera equivalente a 3 o 4 veces el tiempo en movimiento y/o caminando. Éste conjunto de artículos pretende ayudar a las operadores y autoridades pertinentes a evaluar y proveer de la mejor manera posible las necesidades de los viajeros mediante la priorización de medidas y asignación de recursos a la parte más relevante del viaje multimodal puerta a puerta.  [1] Un segmento del viaje (trip leg) es la parte más pequeña en la que se descompone un viaje de puerta a puerta. Una etapa del viaje puede estar compuesta de uno o más segmentos del viaje.

QC 20170202

Thesis (Ph. D.)--Michigan State University. Dept. of Community, Agriculture, Recreation, and Resource Studies, 2006.
Title from PDF t.p. (viewed on June 19, 2009) Includes bibliographical references (p. 130-138). Also issued in print.

The general aim of this thesis was to investigate affective forecasting in the context of public transport. Paper I, Study 1 revealed that non-users of public transport were less satisfied with the services than users. It was hypothesised that non-users were biased in their satisfaction ratings, a claim that was subsequently investigated in Paper I, Study 2, where a field experiment revealed that car users suffer from an impact bias, due to being more satisfied with the services after a trial period than they predicted they would be. To address the question of whether a focusing illusion is the psychological mechanism responsible for this bias, two experiments containing critical incidents were conducted in Paper II. These experiments investigated whether car users exaggerate the impact that specific incidents have on their future satisfaction with public transport. A negative critical incident generated lower predicted satisfaction with public transport, both for car users with a stated intention to change their current travel mode (in Paper II, Study 1) and for car users with no stated intention to change their travel mode (in Paper II, Study 2), which support the hypothesis that the impact bias in car users’ predictions about future satisfaction with public transport is caused by a focusing illusion. Paper III showed that car users misremember their satisfaction with public transport as a result of their recollections of satisfaction with public transport being lower than their on-line experienced satisfaction. Additionally, the desire to repeat the public transport experience is explained only by remembered satisfaction, not by on-line experienced satisfaction. Paper IV investigated whether a defocusing technique would counteract the focusing illusion by introducing a broader context, thereby generating higher predicted satisfaction. A generic defocusing technique, conducted in Paper IV, Study 1, did not generate higher predicted satisfaction, whereas a self-relevant defocusing technique conducted in Paper IV, Study 2 generated higher predicted satisfaction with public transport. Additionally, it was found that car-use habit accounts for the level of predicted satisfaction regardless of defocusing; the stronger the car-use habit, the lower the predicted satisfaction. The conclusions from this thesis are that non-users of public transport rate the services lower than users do, and that car users become more satisfied when using the services than they predicted. These mispredictions are a result of over-focusing on a limited range of aspects in public transport (i.e., a focusing illusion). Car users’ desire to repeat the public transport experience is influenced by their inaccurate memories of the services and not by their actual experiences. However, defocusing techniques may help car users make more accurate predictions about future satisfaction with public transport; this could facilitate a mode switch from using the car to using public transport services more often. Switching to a more sustainable transport mode could be beneficial for the individual and for society.

The turbulent events of the world have resulted in a decline in the number of travelers since 2011. Nevertheless, approximately one billion international tourists still travel annually.Tourist activity plays an important role in the global economic activity. The purpose of this correlational study was to examine if a relationship exists between destination images, push and pull motives to travel, and tourists' satisfaction. The target population consisted of noncitizen and nonresident tourists of the British Virgin Islands (BVI) between March 2017 and April 2017. Oliver's expectancy-disconfirmation theory that the individual will act in a particular way because the expectation that a certain outcome follows the act formed the theoretical framework for this study. Data were collected through a self-developed paper survey using existing Likert-scale questions based on prior research to measure the study variables. A convenience sample of 257 noncitizen and nonresident tourists of the BVI resulted in 247 participants with useable responses. Standard multiple regression analysis determined whether there was a relationship between destination image, push and pull motives to travel, and BVI tourists' satisfaction. The results indicated the 2 predictors, destination image and push and pull motives to travel, accounted for approximately 17% of the variation in tourist satisfaction (R2= .166, F(2,244)= 24.233, p<.001). Either destination image and push and pull motives to travelor both predictors had a significant relationship with tourist satisfaction. The implications for positive social change include employment opportunities through various tourism sectors and for the future development of tourism profitability and sustainability benefiting the local community.

Tourism is an international industry; constant evolution is taking place in the marketing of tourism products and the expectation levels of hotel guests. Online Travel Agents have become more dominant in recent years. This dominance has been assisted by travellers’ more frequent use of the internet to search for information, by the bundling of heterogeneous products and by these agents’ use of the social media. Guest satisfaction levels and expectations are impacted by changes in lifestyle, reasons for travel and the information accessed prior to making their reservations. The basis of this study was establishing the impact of the information supplied by Online Travel Agents on guest satisfaction levels at The Monarch Hotel. The evolution and function of the tourism distribution channel and the factors affecting guest satisfaction and its measurement were explored.

The e-commerce has increased over the last decades, and this have indicated a change in the booking behaviour within tourism. The change within the tourism business is almost completed to go from offline to online services. This has developed a new form of companies; the online travel agencies (OTAs). As this change has been developed, not all customers is aware of the function of the OTAs. The purpose of this study is to investigate the role of the Kano Model when a third party is involved in the sales through a case study of three OTA sites. This study provides a content analysis with gathered customer reviews. The main findings of this study indicate that the five quality elements of the Kano model may be interrupted by a third party. The customer satisfaction of the OTAs can be decreased by factors that they are not able to control.

碩士
國立嘉義大學
管理學院碩士在職專班
96
Using Alishan National Scenic Area as a case study, the research is to explore the relationship between tea farm visitors’ travel experience quality, travel experience value, travel satisfaction and travel loyalty. The hypotheses of this study are: (1) tea farm visitors’ travel experience quality will positively impact their travel experience value, (2) tea farm visitors’ travel experience value will positively impact their travel satisfaction, (3) tea farm visitors’ travel satisfaction will positively impact their travel loyalty, and (4) tea farm visitors’ travel experience quality will positively impact their travel loyalty. By convenience sampling, 448 valid questionnaires were collected at the tea farm of Shih-Cho around the Alishan Express Way. This research found that tea farm visitors’ travel experience quality positively impacted their travel experience value; tea farm visitors’ travel experience value positively impacted their travel satisfaction; tea farm visitors’ travel satisfaction positively impacted their travel loyalty; and, tea farm visitors’ travel experience quality positively impacted their travel loyalty. Based on the above findings, this study made suggestions to the tea farmers and related government agencies as their planning and management references

碩士
國立高雄應用科技大學
觀光與餐旅管理研究所
105
According to the recent statistics of the Tourism Bureau of the Ministry of Communications (2015), it is shown that the number of domestic and foreign tourists from all over the country and above is about one third of the total number of domestic and foreign tourists in Taiwan. It is obvious that the middle and old age groups are important for the present and future tourism Market source. So to find out the tourist motivations of middle-aged and old tourists and provide a comfortable tourist environment, so that visitors get satisfaction with the goal of tourism business units. Therefore, the purpose of this study includes: 1. The influence of the personal background of silver hair on tourism motivation. 2. The influence of the personal background of silver hair on tourism satisfaction. The research method is based on the sampling method to investigate the conclusions and recommendations, and the sample is a separate test fill, in addition, the total recall rate of this questionnaire is 90%. The sampling object is for the Tainan, Kaohsiung and Pingtung over 65 years of silver hair family as the research object. The results of this study show that the different personal backgrounds, such as gender, age, retirement and income, have significant differences in tourism motivation and tourism satisfaction. While education, marriage, tourism motivation and tourism satisfaction was no significant difference, The results are also provided to the Government, the traveler units and the banks and tourists to provide follow-up recommendations. Keywords: travel motivation, travel satisfaction, seniors

碩士
大同大學
事業經營研究所
94
According to “Outbound Departures of Nationals of the Republic of China by Destination, 2000-2005” investigated by Taiwan Tourism Bureau, Japan has been the second place for two years in succession, and all been positive rate of growth for five years in succession. As well in “2004 Survey of Travel by R.O.C Citizens” examined by Taiwan Tourism Bureau, asking Taiwanese about considering your capability now, what is the overseas destination that you want to go to? Japan is in the great majority (48.2%) . In many Asian countries, such as Taiwan, Japan, Korea, and China, etc., the group package tour is one of the main modes of outbound travel. Taiwan Tourism Bureau investigated tourists go abroad for traveling in 2004, 47.8 % of them adopted “Group tour arranged through the travel agency”. On the other hand, in 2004 there are only 9.2 % of tourists chose “Self-arranged tours without any arrangement by a Taiwan travel agency”. In this study we examine these two types (Group tour arranged through the travel agency; Self-arranged tour without any arrangement by a Taiwan travel agency). In the literature to date, few studies have focused on the Taiwanese’s motivation and their travel satisfaction to travel to Japan. In order to understand whether the different travel types affect travel motivation, travel satisfaction, and destination loyalty, we use travel type as moderator to examine the relationships among travel motivation, travel satisfaction, and destination loyalty. The main results are as follows: (1) we realized Taiwanese who travel Japan have six push motivations and six pull motivations. In push motivations, intrinsic desires, the importance order is exciting, safety/fun, escaping, achievement, relaxation, family togetherness. Pull motivation is related with the attributes of the destination choices. Taiwanese went to Japan because of historic relics, festival activities, recreational facilities, democracy, night life, scenery of Japan; (2) travel motivation is positively related to travel satisfaction; (3) travel satisfaction is positively related to destination loyalty; (4) The relationship between push motivation and travel satisfaction is stronger for travelers adopt FIT than those join GPT; (5) The relationship between travel satisfaction and destination loyalty is weaker for travelers join GPT than those adopt FIT.

碩士
銘傳大學
觀光研究所碩士在職專班
98
Due to the policy of “Project Vanguard for Excellent in Tourism”, the government currently is turning Taiwan into a major Asia tourist destination which to attract foreign tourists (inbound travelers). The purposes of this research are to address the four points. (1) The dimensions of travel motivations. (2) The impacts of demographical variables to travel motivations. (3) The paths of motivations, perceivied value, satisfaction, and loyalty. (4) The clusters of foreigner tourists to travel in Taiwan. Using a convenience sample, 249 surveys were collected from foreign travelers visiting Taiwan. Therefore, with the factor analysis; five push dimensions and six pull dimensions are recognized as travel motivations. Throughout the t-test, ANOVA, and post-hoc analysis; the significances of demographical variables in explaining the travel motivations are discussed. By the multiple regressions; the relationships among motivations, perceived value, satisfaction, and loyalty are also presented. Finally, through cluster analysis; five clusters which process unique profiles are found. Consequently, the implications of the above findings are discussed and suggestions made as how Taiwan could effectively develop tourism policies and marketing strategies to attract inbound tourists are provided.

碩士
南華大學
環境管理研究所
99
As economic growth in recent years and the implementation of two-day weekend policy,people''s leisure issue has received increasing attention. This thesis using reviews of documents,methods of industrial analysis, after obtaining opinions from the industrial people and the consumers through questionnaire,gathering factors involving market sales decision, establishing hierarchy decide mode,to get weights through comparison on indicator of hierarchy. Giving weighting and sequencing,after categorizing giving its weight. And finally put priority to each case,and then gives recommendation to the decision makers. Besides,this research analyses service quality and performance using Importance-Performance Analysis in the Mo-Ling recreational area and Nan-Hua recreational area. The importance-performance analysis identifies travelers'' perceptions on importance and satisfaction of service quality. The conceptual framework has been developed and validated using survey data collected in the study area. The major findings of this study are as follows: some service quality items provided in the Mo-Ling recreational area and Nan-Hua recreational area area have not achieved the standard which the customer expected (traffic facilities and leisure recreation facilities). Second,parking facility, ecology,an attitude in attending,dining quality and specialty are the competitive advantage in our case.

碩士
國立勤益科技大學
企業管理系
105
I am so glad that finally I was able to complete this work, and my deepest gratitude to those who have supported and help me to complete this thesis. Firstly, I would like to give my deepest and sincere gratitude to my advisor, Professor Anti-Lee for her guidance and encouragements, especially, for her commitment also thanks for my oral defense’s committee members Dr. Pon and Professor An Pei Lee. I would like to express great appreciation to all my teachers, Professors and staffs of Business administration office of National Chin-Yi University of Technology. Appreciation is also due to the administrative staff of OIA; Ms. Janice, Mr. Edward, and Dean Dr. Jane for their all supports and encouragements. I am highly indebted to very special friends and colleagues who were very supportive and really made my life in Taiwan more interesting for me. Specially my dearest friend Enkhbayar Tumurbaatar, Zoe and her family. Finally, I would like to thank my mother, grandmother, sister and my niece for all their support, love and patience throughout my studies.

碩士
國立臺灣藝術大學
圖文傳播藝術學系碩士班
101
Due to the development of smartphones and widespread of flatbed computers, the way people reading and purchasing has been changed. APPs not only offer real time and interactive features, but also change customers’ purchasing intentions and behaviors. Among those digital publications, travel agencies in Taiwan are providing free travel APPs, thoroughly with detailed information, Google map, restaurants, transportation, accommodations, whichis one of the highest frequency dowmloaded APPs ..This study aimed to investigate the impact of the factors that consumers download travel APPs, evaluating consumer satisfaction with travel APPs, using exit poll method, after statistical analysis of questionnaires sent recycled learned in innovative traits of people with a positive trait average ratio up; satisfaction in use, is based on the average performance satisfaction largest proportion, this result can be provided by making travel APPs tourism marketing, the policy considerations to be segmented marketing for tourism APPs content diverse and rich content when planning construction of a reference.

碩士
亞洲大學
經營管理學系碩士班
100
Traditional tourism information focused on print ads, guide books, newspapers and magazines. The Internet provides a new, immediate, convenient, and dynamic travel information dissemination platform. The rise of travel blogs greatly improves the interaction of the message spread. The sources of travel information are more diverse. Everyone can share their real travel experiences with others through travel blogs. In this study, the travel blog information search was the subject, and the travel blog information search behavior was divided into three parts: the motivations of the tourist information, the quality and richness of the tourist information, and tourist information elements. This study was to investigate the relationship of the importance and satisfaction of travel blogs information search behavior and to explore the influence of the information search behavior satisfaction on the travel intention and willingness to recommend, in order to provide the reference of travel bloggers. This study adopted the questionnaire survey, including of the 401 effective samples to target the users who have the experiences of travel blogs. The factor analysis, independent sample t test, one-way ANOVA, the important - performance analysis and multiple regression analysis were used in this study. The study indicated that the Web experience, the different demographic characteristics and life cycle of different families were significantly different in travel blogs information search behavior. Tourist type preferences were significantly different in the importance, but not in the satisfaction. Different demographic characteristics, Tourist type preferences, life cycle of different families had significant differences in travel intention. The information search behavior satisfaction of travel blogs has positive influence on travel intention.

碩士
銘傳大學
觀光事業學系碩士在職專班
102
The popularity of internet and smart has created certain impacts on travel and tourism. The study purpose is to understand how APP travel software affects individual''s information serarching behavior, traveling experience and satisfaction. The study conducted a survey to collect data from people who had experience visiting Kimen and collect information about the behaivors of using APP travel sofware to search travel related information before thier travels and while traveling in Kimen, satisfaction after the trips, their socio-economic background, traveling behavior,and product knowledge. Furthermore, the study also investigats how individual socio-economic background, traveling behaivor, product knowledge affects their inofrmation searching behavior of using APP travel software, traveling experience and satisfaction and also the relationshitp among those three variables. The convenience sampling method is used in this stud to collect data from the tourists above 15 years old on tourist attraction sites, and also coach bus from Novermber, 2012 to March, 2013. The total survey is 510 in total and only 493 surveys is vaild for data anlaysis with 97% of varild return rate. The study found that tourists thought APP travel software could help them increse the knowledge of Kimen area and then enhance their traveling expeience. Female tourists are more willing to share their usage information with others. The people with higher educational background are more willing to accep the new technology products, and also have higher demands toward knowledge regarding tourism attraction sites. The parckage tourists like to use APP travel software to collect information about the product with pricing discount.

碩士
大同大學
事業經營學系(所)
101
Due to the dramatic change of economic growth and the change in social lifestyle, tourism industry has become one of the most important source of income for the nation. The more the person earn, the higher the living standard they have, travel aboard is not only just a reward to oneself or a chance to relax or to get away from a busy daily life, but also an opportunity to gain new experiences, new knowledge and new excitements, or to have a great moment with friends and/or family and, surely, to show their social status. To respond to the increasing of tourism momentum, the related tourism organizations in Taiwan have also prepared themselves to cater for this huge influx, they have invested a lot in marketing to attract the international tourists. In fact, when operating any businesses we need to understand our customers’ behaviors, particularly for tourism industry, we need to understand why the tourists come? to have some fun? to do some sight-seeing? How were their trip experiences? Would they like to come back again? Will they recommend this place to others? These interesting curiosities are the starting point of this study, together with the fact that there are very few studies in Taiwan using Thai tourists as the target group and that the researcher, himself, also has a strong bond with Thailand. This empirical study is about the travel Motivation, travel Satisfaction and destination loyalty towards Taiwan of the Thai tourists, the targets of the research are Thai tourists who are 18 years old or above and have been traveled to Taiwan. Using the convenience sampling method, distributing the questionnaires to various groups of sample via emails and traditional paper-works, the 256 effective samples had responded. The research results found as follows; 1. The push motivation of Thai tourists towards Taiwan has a significant influence to their travel satisfaction; 2. The pull motivation of Thai tourists towards Taiwan also has a significant influence to their travel satisfaction; 3. The travel satisfaction of Thai tourists towards Taiwan has a significant influence to their destination loyalty; 4. The push motivation of Thai tourists towards Taiwan has a significant influence to their destination loyalty; 5. The pull motivation of Thai tourists towards Taiwan also has a significant influence to their destination loyalty; 6. The push motivation of Thai tourists towards Taiwan, using travel satisfaction as a mediator, has a significant influence to their destination loyalty and; 7. The pull motivation of Thai tourists towards Taiwan, using travel satisfaction as a mediator, also has a significant influence to their destination loyalty. These results can be provided to the Taiwan government or private sector (Travel agencies) for their referral in planning their marketing strategies or for managerial purposes. On the other hand, the researcher also believes that the results of this study could also be useful to other researching institute or exotic authorities and agencies to further study the different aspects of the Thai tourists towards Taiwan.

碩士
南台科技大學
休閒事業管理系
94
The purpose of this research is to understand the motive that visitors travel to the Nan-Jhou Sugar Refinery and the importance and satisfaction of the facilities and service quality. Also, construct the classification of facilities and service quality by tourism operation system. According to importance-performance analysis, this items can offer us how to refine them. This research approach questionnaire investigation, and the participants are tourists of the sugar refinery. The effective sample is 413. The results of the study are as follows: First of all: tourists' background, Male, thirty one to forty years old, married, engaged in service industry, education of junior high school, inhabit south Taiwan and have thirty~fifty thousand income; Second, tourists' travel characteristic. First time to come, transportation is the personal car, staying in half of a day, travel companion is families and relatives, their families and relatives introduced them to this place. Third, tourist motive. The factor is analyzed and extracted out “Self-achievement”, “Society contact”, “Relax”, “Engaged in creating”, “Rich life” “Social forces”and “Studying together”. Fourth, the former three items of the importance is convenience for parking, traffic and traffic signal system; The former three items of satisfaction is scenery of country, ice cream and mini tourism train. The last but not the least : I.P.A and SWOT analysis. The result shows that at present the project of improving as factory guiding, amusement park, food and beverage facility, serve quilty of food and beverage.

碩士
輔仁大學
資訊管理學系碩士班
105
Because webcast was very popular on Mobile phone, the travel website had increased live webcast server for their reader. The live video of travel on live travel website can increase the reader's travel intention. In this research, we want to find the travel intention are influence by travel webcast, perceived value, satisfaction, and word-of-mouth. A total of 210 valid questionnaires were analyzed, and get two results: 1. More live webcast reader are young adults, and they think that watching live webcast can feeling relax and funny. 2. Respondents generally believe that using Travel Webcast can see a more realistic scenario, and that will help travel more detailed planning trip. Most of the respondent choice to watch the high popularity showman and the high popularity live platform. They will choice to join the travel tour from live travel webcast or reference live travel program.

碩士
銘傳大學
管理研究所
95
Independent tour is more and more attractive to many travelers as well. In the way making independent itinerary design, it is necessary to have more knowledge related to traveling, such knowledge can help tourists to solve the difficulties and all kinds of problems when traveling, besides, we can verify whether independent tourists satisfy their customized itinerary design by using customized independent itinerary design to affect consumers’ satisfaction, Therefore, this research focus on travelers’ traveling elements to verify whether customized itinerary design is an intermediary variable or not. For this reason, the main subject in this study is to discuss the contents of itinerary design that independent tourists may devise by their-selves before their traveling. The research object focused on internal independent tourists, this study construct a cause and effect model on travel knowledge and satisfaction, besides, customized itinerary design is introduced as intermediary variables. As well as Linear Structural Relationship Model (LISREL) is used in this study to test and verify the intermediary effect of customized itinerary design. According to the analysis outcome and statistical data, even though the recognition degree of travelers’ subject travel knowledge is not high, it has a positive relation to customized independent itinerary design, furthermore, there is a positive relation between tourists customization independent itinerary design and their satisfaction. In conclusion, based on the research result and findings, this research address some suggestions for subjective travel knowledge, customized itinerary design, tourism business, consumers, and future researches, both in marketing and management.

碩士
中原大學
資訊管理研究所
95
Abstract Tourist industry and the technology industry is regarded as common 21st century star industries, in addition to creating employment opportunities and increase foreign exchange earnings, the local socio-economic development have also played an important role. Travel agency in the whole industry chain play "engineer" and " Makeup expert " position, It is the linkage of the entire tourism industry between the various undertakings key people. According to the World Tourism Organization in 2000 version of the report pointed out. " tourism " has become of foreign exchange earner the primary source of for many countries, in the global foreign exchange income of about 8% more than the revenue from tourist receipts. And our country tourist market as a result of The Executive Yuan's Tourism Bureau in 2004 relax tour-guides License Examination, Input tourism market caused the money flow, logistics, information flow, and human, have shown an unprecedented upsurge situation. Affected by the global information network, and e-commerce to flourish, and the government started to implement a five-day workweek great niche business, all kinds of travel websites have been establishment. Various types of tourism websites have been providing a very rich tourist information, tourist products, charge d'affaires matters, related industries and information services and so on, and its function is no longer just online text or pictures showing the form, provide a more dynamic, video, interactive high-performance Multimedia patterns. This study is Object for professional tourism websites, with abundant tourism experience or expertise of tour-guide staff, Use of the internet questionnaire survey and analysis site features and content, Discussion of tourism website on the tourism impact of customers for tourism website travel information provided by the degree of attention and level of satisfaction with different views. All variables study questionnaire was used Likert-type 5 point scale of to make measurable yardstick, using the SPSS statistical software programming tools for information analysis; studies have found that even with rich tourist experience and expertise tour-guides, still considerable importance to the travel-related information or knowledge acquisition.

碩士
南華大學
旅遊管理學系旅遊管理碩士班
102
The purpose of this study was to explore travel motivations, travel images, travel experiences and visitor satisfaction at Chichi area. We surveyed 450 visitors and collected 436 valid questionnaires, all of which were analyzed by Descriptive Statistics, Factor Analysis, Confidence Analysis, T-test, Single Factor ANOVA, Relation Analysis and Regression Analysis. The results were as following： 1. there was a significant correlation among travel motivations, travel images, travel experiences and visitor satisfaction. 2. travel motivations, travel images had a positive effect on both travel experiences and visitor satisfaction; travel experiences had a positive effect on visitor satisfaction. 3. travel motivations and travel images by the recreational experience that some intermediary impact on visitor satisfaction.

碩士
朝陽科技大學
休閒事業管理系碩士班
92
The domestic travel credit card policy started at January 1st 2003, and wished to stimulate domestic travel market, lead the domestic economy to be booming and slow down the unemployment problem. Therefor, this research tried to understand the satisfaction of the use domestic travel credit card, and find out the effect of satisfaction with travel/tourism on satisfaction of leisure life and overlife. The government workers in Taichung county were used as the sample in the study, and 390 questioner were collected. The result showed that there are about 60％ of female, the age most in 31 to 40 years old between, has the nearly seven tenths to marry. Will travel card operating characteristic partial most meetings in the national to be on leave the subsidy expense application to finish, to voluntarily will plan the way which and the family member will go to travel together to be engaged in goes sightseeing the traveling activity, the place will be the person which will be engaged in three days traveling activities by the south area occupies many, will go sightseeing the traveling to brush the card amount to be situated between between 15,001 ∼ 20,000 dollars, after the leave of absence subsidy expense application will finish are most cannot again use the domestic travel credit card to carry on the expense. The government worker " travel credit card use satisfaction in the domestic " on to present not the satisfactory situation, "goes sightseeing traveling satisfaction", "leisure life satisfaction" and "life satisfaction" all presents ordinary to satisfaction between. Also, government workers’ income has significiant relationship with satisifaction of travel/toursim, usage of the domestic travel credit card and overall life. This is a significiant relationship between Marriage and satisifaction of overall life, and simularly there exists significiant relationship between education level and satisifaction of usage of the domestic travel credit card For the relationship among different staisfaction, there is no significan effect for the satisfaction of the useag of domestic travel credit card on the satisfaction with travel/tourism. However, overall satisfaction with travel/tourism has the positive effect on satisfaction of leisure life, and the latter also has the positive and most effect on satisfaction of overall life.

碩士
銘傳大學
觀光研究所碩士在職專班
98
Driven by the political and economic forces of cross-strait, Taiwan has become a major source market for Hong Kong tourism industry since 1987. The purpose of this study is to investigate the following factors (a): The influential factors of travel motivation. (b): The relationships among travel motivation, satisfaction and destination loyalty. (c): The marketing segmentation of Taiwanese tourists to visit Hong Kong. Through ten travel agents, a self-report survey was distributed to collect data from 366 Taiwanese travelers. Hence, four push factors and six pull factors are identified as travel motivations through the factor analysis. Combined with the path analysis, the model of push and pull motivations, satisfaction, and destination loyalty is also established. Finally, through cluster analysis; five new groups which process unique profiles are founded. The potential of effectively developing market strategies from Hong Kong Tourism Board and/or Taiwan Travel Agencies is also discussed in here.

碩士
中華科技大學
航空運輸研究所
103
In recent years, waves of education reform as well as active participation of parents in school operations due to a more open society, lead to a more sucessful working environment for teachers. Using their spare time for family tourism, not only does this helps relieve their pressure, it can also promote family harmony and happiness.The purpose of this study was to investigate travel motivation, preference, and satisfaction of the junior high school teacher’s family travel in Hsinchu county. This study adopted questionnaire to the teachers as part of Hsinchu Junior high school survey sample, from November 18, 2014 to December 11, 2014, issued 450 questionnaires, 405 questionnaires, were 90.00% recovery rate. Use SPSS 22.0 statistical software to perform data analysis, descriptive statistics, t-test, single-factor analysis of variance and other statistical methods of analysis. The results are as follows: "wanting to create a shared family memories," received the highest degree of recognition in family's travel motivation;" preference for natural landscape and beautiful tourist attractions," received the most of recognition in family's travel preference;" Strengthen family bond and engaged in domestic tourism is a very satisfying experience," received the highest degree of recognition in family's traveling satisfaction. In this study, summarized conclusions and propose concrete recommendations were proposed as a reference for education authorities, schools and future related research in planning appropriate family vacation for teachers.

碩士
銘傳大學
觀光研究所碩士在職專班
93
In Taiwan, there are a lot of researches related to travel images. However, these researches most focus on images of domestic traveling destinations. Recently, having highly developed in economic, Taiwanese more likely prefer overseas traveling as a major choice in leisure time. For overseas traveling, Mainland China is one of most attractive destinations because it is close to Taiwan and also owns many different types of historic scenic sites and natural recreation area. Further, the future travel market between Taiwan and Mainland China will be gradually growing up. Meanwhile, for Taiwanese travelers, Yunnan in Mainland China is becoming one of most popular spots due to good climate and old history. Thus, it is important to study traveling images of Yunnan in Mainland China. 　　Therefore, this study created the structural model to examine relationships among travel images (natural landscape, historic relic, sport leisure, folk culture, and climate condition), travel quality, overall satisfaction and destination’s word of mouth in Yunnan. Self-administered questionnaires were distributed to Taiwanese travelers at the end of trip of Yunnan.

碩士
國立體育大學
休閒產業經營學系碩士班
98
The purposes of this study were to explore personality traits, travel motivation and satisfaction of Australia working holiday makers (AWHM) from Taiwan, and to analyze the relationship between these three variables in addition. The researcher hopes the findings could benefit the youth who wants to take working holiday in the future, government policy planning and future research. The study subject was Taiwan youth who had been in Australia for over four months on working holiday visas, and was selected by snowball sampling process. The study tool was a close-ended questionnaire through the e-mails connected with the internet linkage. The results of the study were as follows: 1.“Agreeableness” was the most relevant personality trait of the respondents, “fulfillment” was the major travel motivation, and respondents satisfied with the “benefits of working experiences” most. 2.AWHM who had higher degree of “Extraversion”, “Openness to experience”, “Agreeableness”, and “Conscientiousness” had higher motivation toward “developing social relationship”. 3.AWHM who had higher degree of “Extraversion”, “Openness to experience”, “Agreeableness”, and “Conscientiousness” perceived higher satisfaction on “natural and social environment”, “working environment”, and so was the total satisfaction. However, AWHM who had higher degree of “Neuroticism” perceived the lower satisfaction on “natural and social environment”, “convenience and access”, and so was the total satisfaction. 4.AWHM who had higher motivation toward “destination attractions”, “developing social relationship”, “seeking for special experiences”, and “fulfillment” perceived the higher satisfaction on “natural and social environment”, “convenience and access”, “benefits of working experiences”, and so was the total satisfaction. Based on the results, suggestions were as follows: 1.Before taking working holiday in Australia, Taiwan youth shall understand their own personality traits and travel motivation, moreover, try to do labor work for physical exercise, so as to adapt easily to working environment. 2.Taiwan authorities shall provide the youth the access to measure their personality traits, and encourage Taiwan youth to take working holiday in Taiwan. 3.Australia authorities shall pay more attention to monitoring the working environment regularly, and provide special rate for working holiday makers.

碩士
亞洲大學
休閒與遊憩管理學系碩士在職專班
100
Due to the national two-day weekend policy, family travel has become one of the most popular types of national travel in Taiwan. The purpose of this study was to explore the current situation of Taichung citizens’ traveling motivation, preference and satisfaction about family travel. This study also inquired into the effect of people’s different personal backgrounds on their traveling motivations, traveling preference and traveling satisfaction, respectively. Correlations among the above three factors were analyzed. This study adopted purposive sampling. A total of 320 questionnaires were completed, of which 276 were valid. The response rate was 86.25%. Surveying data were collected, processed and analyzed using the following statistic methods: descriptive statistics, Factor Analysis, Reliability Analysis, T-test, One-way ANOVA, and Person’s product-moment correlation. The results we found：First, in terms of traveling motivations, “Improving the relationship among family members” reached the highest level of recognition. In terms of traveling preference, “high quality environmental tourist spot” reached the highest level of recognition. In terms of traveling satisfaction, “Family travel is a satisfying experience” reached the highest level of recognition.Second, gender and educational attainment were two significant variables in Taichung citizens’ traveling motivation. Age and educational attainment were two significant variables in Taichung citizens’ traveling preference. Gender, educational attainment and family income were three significant variables in Taichung citizens’ traveling satisfaction. Third, it was found that Taichung citizens’ traveling motivation had partial significant correlation with their traveling preference and traveling satisfaction.

碩士
淡江大學
運輸管理學系運輸科學碩士班
106
This study aims at proposing a generalized process of social media mining and sentiment analysis to sense commuters’ daily travel satisfaction. Firstly, available social media websites are chosen to perform text mining and filtered text database related to daily travel topics by using crawler systems. Secondly, a sentiment analysis is conducted to propose a multiple emotion recognition model which can be used to sense commuters’ emotions about public transportation vehicles including high speed rail, commuter rail, mass rapid transit, urban bus, intercity bus, specific bus and taxi by using Convolutional Neural Networks (CNN) algorithm from deep learning. Thirdly, an empirical study is performed to validate commuters’ daily travel satisfaction towards different public transportation vehicles with a five-grade-scale emotion recognition survey. Finally, influence factors depicting interrelationships among critical topics concerned public transportation services in social media mining are clustered with K-means algorithm and corresponding strategies to improve negative emotions against certain public transportation services are also provided. Empirical results show that the precision percentage of proposed model to verify critical variables of commuter’s public transportation satisfaction approximates 79% under five-grade scales. Either commuter or commercial trip purpose arrivals at destinations on time are much concerned by public transportation commuters. Driver behavior and timetable are also valued by public transportation commuters. It is recommended that operators should pay more attention to adjusting timetable and conducting systematical driver training programs for better emotions. In addition, fare topic is not significant for public transportation commuters that means current fare structures of public transportation are relatively acceptable by commuters. The proposed generalized process of social media mining and sentiment analysis in this study can be expanded with adequate modifications or improvements to grasp real-time information about net citizens’ emotion trends for decision makers.

碩士
萬能科技大學
經營管理研究所在職專班
105
With the implementation of the Chinese government on weekdays, the changes in social patterns, economic prosperity, improvement of people's income, improvement of living standards, coupled with the ever-changing information technology, convenient and comfortable transportation, frequent exchanges to relieve the accumulated work in life Pressure, relaxation and balance, not only the pursuit of pleasure, but also to find the inner soul of the moist, all-inclusive tourism and leisure tourism projects, showing diversification, diversification, satisfaction as the key to business success, understanding of consumer motivation for leisure travel related research , Become an important theme. This study focuses on the leisure travel of tourists, in what motive-oriented process of satisfaction, loyalty is the impact of sustainable tourism in the future factors, and find out the relationship between each other. This study collects the relevant theories, definitions and facets of tourism motives, satisfaction and loyalty, and explores the differences between the scholars' differences, the motivations, the satisfaction and the loyalty, This paper explores the structure of this study after the analysis, and puts forward the hypothesis and explanation of the operational definition of the study variables, and collects the empirical data through the questionnaire survey. A total of 335 valid samples were collected and the effective recovery rate was 95.71%. The data were analyzed and analyzed by SPSS 21.0 statistical software. The statistical methods included narrative statistics , Crossover analysis, factor analysis, reliability and validity analysis and multiple regression analysis, demographic variables, etc. to verify whether the hypothesis shows a positive relationship between the relationship. It is found that tourism motivation, satisfaction and loyalty are significant relationship between them. Satisfaction is partly mediated in the relationship between knowledge motivation and loyalty. Satisfaction is fully mediated in the relationship of cultural motivation to loyalty. Based on the above conclusions, hoping to provide leisure travel operators reference, to achieve the goal of sustainable development, and administrative units to promote leisure and tourism activities as a basis.

碩士
開南大學
觀光與餐飲旅館學系
102
Due to Muslim Tourism has become an emerging segment in the world travel market, the research is attempted to explore this niche market via examining the Muslim tourists’ travel motivation, satisfaction, and revisit intention toward Taiwan. Corresponding with the purpose, a questionnaire survey was carried to ask Muslim tourists to respond during their visit in Taiwan. A total of 314 valid questionnaires were collected and undergone further analysis using SPSS 12.0. The result shows that the most of the sampled tourists are Chinese, aged 51-60, taking travel package of 6-9 days and spending NTD 10,001-15,000 during the stay. Their travel motivation is composed of five factors, labeled as “Muslim food & beverage”, “ appropriate accommodation”, “comprehensive entertainment”, “body-mind relaxation”, “local culture exploration”. These five factors are correlated positively with the variables, “satisfaction” and “revisit intention”. Also, the result of ANOVA indicates that the travel motivation differs with “gender” and “nationality” and the travel satisfaction differs with “nationality’. In addition, the method of Multiple Regression Analysis verifies that the travel motivation affects the satisfaction and the satisfaction affects the revisit intention. Finally, the suggestion and managerial implications are presented for both the practical and academic fields.

碩士
國立澎湖科技大學
觀光休閒事業管理研究所
98
The purpose of this study was to understand socio-demographics, travel consumption preferences, travel satisfaction and revisit intention of Mainland tourists, and analyzed how different socio-demographics influenced their travel consumption preferences, travel satisfaction and revisit intention. This study also discussed the relationship between travel satisfaction and revisit intention. Subjects were Mainland tourists who visit to Taiwan. The number of questionnaires distributed was 550, and 421 valid questionnaires returned. The returning rate is 77 %. The results showed: (1) Mainland tourists traveling to Taiwan with different socio-demographics had significant influence on their degrees of travel consumption preferences. (2) Mainland tourists traveling to Taiwan evaluate on travel satisfaction level was between ordinary and satisfactory. The revisit intention that they evaluated was between ordinary and willing. (3) Socio-demographics of Mainland tourists traveling to Taiwan, such as gender, occupation and residence had significant influence on a part of travel satisfaction. (4) Socio-demographics of Mainland tourists traveling to Taiwan, such as gender and residence had significant influence on revisit intention. (5) Mainland tourists traveling to Taiwan evaluated the satisfaction of the tourism resources, accommodation quality, catering services and shopping higher, the revisit intention were higher. The satisfaction of the tour reception and transportation had no influence on it. Finally, it is expected to provide the conclusions for government and related travel industry being reference, and the study would provide suggestions for further researcher.

碩士
世新大學
觀光學研究所(含碩專班)
103
The travel agency belongs to the service industry, the customer must maintain close relations with the tour agency in regards to tours, the travel agency works with outside agencies in a way to advertise and introduce the products of the travel agency, source such as websites, advertisements etc. are used, these methods of advertisement eventually win the will of new customers to join and use this service, professional customer service combined with positive communications, arranged meals and accommodations ensure the customer's regard is considered about all else, travel agency shall interact with their clients in an attempt to provide great customer service at times. To ensure clients have a bright remembrance from the tour, the agency puts forth efforts such as, increased service and support, this type of service increases the number of satisfied as well as develops new clients, this is the probe motive of the research. The majorly of the research included distinct demographic statistics and client's tour property to concern administer and satisfaction of the tour, if there is a difference between each construct. as well as the relation of customer management construct and satisfaction of the tour construct.According to the result of the research in connection with the relation of customer management, satisfaction of the tour to providing a better propose accomplish the policy of transporting through the travel agency. The finding of the research, clients in different vital statistics, the difference is on the (Education degree) & (job occupation), it is remarkable on the relation of customer management. Although gender distinction, age, and education degree create a remarkable site of tourist satisfaction. Travel agencies are appealing due to different traveling group, time frame, location, as well as reasonable travel costs. The size of travel group, location and the cost of travel affects customer satisfaction. Affects of 3 relations of customer management, (Consideration), (fix the problem promptly) these 2 affect customer satisfaction at the most. This means, if travel agency makes good arrangements of the tour, customer service can provide detail of the tour information while making clients feel respected and cared for. When needed, the tour leader can fix issues promptly increasing the tour satisfaction.

碩士
國立屏東科技大學
休閒運動保健系所
100
This article aims at studying the relationships among travel motivations, travel expectations, tourism image and satisfaction of cyclists who visit bike hotels. A structural model among travel motivations, travel expectations, tourism image and satisfaction is constructed based on literature review and analyzed upon 429 valid samples received. The study utilized descriptive statistics, factor analysis, t-test, one-way ANOVA, structural equation modeling (SEM) to analyze the data and examine the research hypotheses. The study results show that: 1. Among the tourists' characteristics and background, there are significant differences between occupation and age on travel motivations. Significant differences are also found among occupation on travel expectations as well as age and education level on tourists’ satisfaction. 2. Positive and significant effect is found between travel motivations and travel expectations with the path coefficient 0.57. The higher the travel motivations, the higher level the travel expectations tourists perceive. 3. Positive and significant effect is found between travel motivations and tourism image with the path coefficient 0.43. The higher the travel motivations, the higher the tourism image recognition the tourists perceive. 4. Positive and significant effect is found between travel motivations and satisfaction with the path coefficient 0.30, which imply that travel motivations may enhance satisfaction. 5. Positive and significant effect is found between travel expectations and satisfaction with the path coefficient 0.25, which imply that travel expectations may enhance satisfaction. 6. Positive and significant effect is found between tourism image and satisfaction with the path coefficient 0.23, which imply that tourism image may enhance satisfaction.

碩士
靜宜大學
管理碩士在職專班
101
In a competitive business world, Quality has become the fundamental element for the competiveness of the enterprise. "The pursuit of excellence and improvement of quality” has become not only the mainstream of world business trends but also the direction of the modern enterprise efforts. Recently, the request of the people in Taiwan for quality of life has enhanced the flourishing development in service industry. Thus, it has become the leading industry in economic development. Since people in Taiwan are admitted to go abroad in 1987, the overall domestic travel market is mushrooming and the quality of service is becoming an important issue. It aims to provide the customers with best-quality service and to satisfy the customers’ needs. Due to its intangibility, heterogeneity, inseparability, and perishabiliy, the quality of service is not easy to manage and identify. The travel industry in the past put more stress on price strategies and devoted only to supplying good yet cheap items to customers, and however, the segment of the product itself is getting unnoticeable with the intensive competiveness of the market. Accompanied by the product, service quality becomes one of the customers’ main concerns. The remarkable quality of service has become the crucial key to win. Based on the opening of government policies, domestic travel agency is facing the advancement of the Internet technology and intensively competitiveness of the market. Along with recruiting new customers, establishing brand image, maintaining customer satisfaction, and creating customer loyalty become the focuses of travel agencies with a view to building long-lasting competitive advantage and management. The purpose of this study is to explore whether the personal considerations of the trips, the perceived value resulting from the past traveling experience, the brand image shaped by travel agency for offecting customer satisfaction, boost the customer loyalty, and then add the intention of repurchase. Survey data were analyzed by multiple regression among the brand image, the perceived value, the customer satisfaction and the customer loyalty. Research results are concluded as follows: 1.There were positive relationships among brand image, perceived value, customer satisfaction, and customer loyalty. 2.Perceived value showed positive correlations with both customer satisfaction and customer loyalty. 3.There was also positive correlation between customer satisfaction and customer loyalty.

碩士
銘傳大學
觀光事業學系碩士在職專班
101
The purpose of this study was to investigate the relationships among travel constraint, satisfaction and travel intention for foreign migrant workers in Taiwan. The results assisted that government and tourism -related businesses can understand the workers’ travel restrictions, so they can make policies or strategies to reduce workers’ travel constraints in order to promote workers’ traveling in Taiwan. Hence, questionnaires were collected from January to February in 2013 at the Taipei Main Station and Taipei underground shopping center, using convenience sample and judgment sample strategies. A total of 220 questionnaires were returned and SEM was used to analyze the data. The study found that travel constraint directly negative impacts on satisfaction and intention to travel, as well as, satisfaction would positively impacts on the intention to travel. The findings suggest that tour operators and government agencies should endeavor to reduce foreign migrant workers’ travel constraint in order to improve their satisfaction, and thus to enhance their travel intention.

碩士
國立交通大學
經營管理研究所
100
In recent years, it’s easy for Taiwanese to travel abroad because of the rise in average education level, rapid growth in accessibility to Internet, low airline fares and the availability of hostels in the world. In the past, most people bought the package tour from travel agencies in which they prepare everything for the whole trip. Yet, there are more and more people who prefer to choose a different way to travel called independent travel. After the trip, they share their experiences with other people by using words and photographs via the Internet and published books such as blogs and facebook. This has become very popular in the young generation. This study divides travel modes into two categories (package tour and independent travel), and uses Pearce’s travel career ladder to divide travel motivation into five constructs. The purpose of this study is to understand why travelers choose a specific travel modes and to investigate the relationship among travel motivation, satisfaction and loyalty. Therefore, the object of this study is Taiwanese people who have travel experiences in the past three years. The survey sample is 280. Statistical software SPSS17.0 is used to analyze the survey samples. The results provide descriptive statistics and the independent t test. In addition, this study also uses AMOS 18.0 to process the structural equation model (SEM) method. The results of this study show that the two different travel modes have significant difference in the higher level of travel motivation, satisfaction and loyalty. Also, travel motivation has a positive and significant impact on satisfaction whereas satisfaction has a positive significant impact on loyalty. However, travel motivation does not have a significant impact on loyalty.

碩士
大仁科技大學
休閒健康管理研究所
95
The opening policy of Mainland China to Taiwan would be the most concerned issue forward related tourism industry. However, current constrained market by government leads to inadequate understanding and research upon China tourists. In order to catch up with this huge potential market, necessary investigation of tourists’ behavior and their expectation would be indispensable to all. The purpose of this study was to examine the relationship of travel motivation, travel satisfaction, revisiting willingness, and recommendation among Mainland China tourists. Questionnaires were administered of Taoyuan international airport and Kaohsiung international airport during March 26 to May 15, 2007. Total 600 questionnaires were distributed and 425 effective responses were acquired, which generated 70.833% effective responsive rate. This study employed descriptive statistics, item analysis, factor analysis, reliability analysis, independent sample t-test, One-way ANOVA and path analysis. The findings of this study are as follows: 1.The majority group of respondents was male, married, college-educated, and age of 41 to 50. 2.Five domains of travel motivation from factor analysis were relax/escape, knowledge-seeking, political experience, prestige, and travel quality experience/scenery. 3.Eight major domains which acquired through travel satisfaction analysis were transportation/ convenience, pricing, cleaningness, service attitude, communication, tour guide/drivers, scenery / activity, and meals. 4.Significant difference was found on age and marital status forward respondents’ travel motivation. 5.Significant difference was reported on age, level of education, and marital status forward respondents’ travel satisfaction. 6.No significant difference was found on gender, age, level of education, and marital status forward respondents’ revisiting willingness. 7.Respondents revealed significant difference between marital status and recommendation. 8.Travel motivation generated significant effect on revisiting willingness and recommendation; and travel satisfaction has significant effect upon revisiting willingness, and recommendation as well. 9.Travel motivation and satisfaction through revisit willingness has significant effect on commendation. The results showed that the gender in all variables has no significant different and has low explanation in path analysis. Suggest future researchers will aim at this part. Based on the result, the study not only to bring up some suggestions for the relate travel industry, but also supports research orientation for future researchers. For further study, it maybe suggested to add more different variables, adopt different mechanism, or expand the investigation scope, so as to contribute to the academy and related industries eventually.

碩士
南華大學
企業管理系管理科學碩博士班
98
In recent years, with the increasing of people''s standard of living, travelers’ demands are in a continual rise. Having rich natural landscape resources, Taiwan holds a great leisure tourism development potential. Since the traditional tourism industry is no longer meets people''s needs, various alternative tourism industries has been developed and operated. Thus, this study focused on discussing the relationships among the lifestyle of tourists, travel images, and satisfaction by using Taitung tourists as empirical analysis object. 　 　　The results show that: (A) Satisfaction rate and difference of life styles were obviously had a positive correlation; (B) Tourism image and satisfaction were positively correlated; (C) Customer satisfaction and loyalty had a positive correlation as well. (D) Demographic variables of lifestyle, travel images, satisfaction and loyalty were at great difference.

碩士
景文科技大學
旅遊管理系觀光與餐旅管理碩士班
102
The primary purpose of this study was to identify the relationships between food travel motivation , satisfaction, and re-participation intention. This study was conducted by convenience sampling on tourists selected from 6 private Leisure agricultural area of Taiwan in 2013. A total of 324 questionnaires were accepted for the final data analysis.The data were analyzed by Factor Analysis, Independent-Samples t-test, one-way ANOVA, Canonical Analysis, Regression Analysis , under the use of Statistical Package for Social Science (SPSS) 19.0. The results are: (1)backgrounds of marital status the respondents have significant difference in the Travel motivation. (2) backgrounds of education level the respondents have significant difference in the re-participation intention. (3)Travel motivation has a significant positive influence on travel satisfaction. (4)Travel satisfaction has a significant positive influence on re-participation intention. (5)Travel motivation has a significant positive influence on re-participation intention.(6)Travel satisfaction is Travel motivation and re-participation intention mediating effect. Keywords:Food Travel, Travel Motivation, Travel Satisfaction, Re-participation Intention

碩士
康寧大學
企業管理研究所
106
This study aims to discuss the correlations among travel motivation, experience marketing, customer satisfaction, and revisit intention of visitors to tourism factories. With convenience sampling, the questionnaire survey is practiced in April 2017. Total 350 copies of questionnaire are distributed, including 316 valid copies, and the valid retrieval rate is 90％. Various data are processed with Descriptive Statistical Analysis, Independent Samples t Test, One Way Anova, Factor Analysis, Pearson Product-Moment Correlation Analysis, and Multiple Stepwise Regression Analysis. The research analyses reveal partial significant differences of visitors with different background presented on travel motivation, experience marketing, customer satisfaction, and revisit intention. Travel motivation, Experience marketing, customer satisfaction, and revisit intention of visitors to the tourism factory appear positive correlations. The better “Relieve mental and physical stress” in travel motivation, “Emotional experience” and “Relevant experience” in experience marketing, “Landscape facilities” and “Activities and product prices” in customer satisfaction show the better revisit intention of visitors to the tourism factory. Finally from the summary of this study, a suggestion would be made for the future administration of the business industry.

碩士
國立高雄大學
高階經營管理碩士在職專班(EMBA)
103
The purpose of this study was to examine the relationship among travel motivation, satisfaction and revisiting willingness in Lieyu. This study also investigated the differences in travel motivation, satisfaction and revisiting willingness for visitors with different backgrounds. The findings of this study offered some suggestions for how to attract visitors of Kinmen to visit Lieyu. The study was conducted by a questionnaire survey. Visitors visiting Lieyu were the subjects for this study. 300 effective questionnaires were obtained from total of 400 distributed questionnaires. The results of this study are as follows: 1.Males and females accounted for 50% and 50% of total visitors, respectively. 60.4% of visitors were between 20 to 39 years old. Most visitors are highly educated, married white-collar workers. Visitors from the northern part of Taiwan made up 37.7%, and this was the largest group. 37% of visitors came to Lieyu for their family trip. 2.The higher three items of travel motivation were as follows: “Escape from a mundane environment,” “Slow down and relax,” and “Broaden their horizons.” 3.The “Battlefield monuments” was the most satisfying aspect from the visitor perspective, followed by “Safety and cleanness” and “Relaxation.” 4.98% of visitors were willing to revisit Lieyu; 98.3% of visitors were willing to recommend their families and friends to visit Lieyu. 5.“Age,” “Average monthly income,” “Place of residence,” and “Trip types” showed significant difference in travel motivation and satisfaction. 6.The motivation of visiting Lieyu did significantly affect the satisfaction; also the satisfaction showed significant correlation with the recommend intention. According to the results, this study shall make practical suggestions to the related departments.

碩士
國立臺灣師範大學
運動與休閒管理研究所在職碩士班
100
With the progress of the times, the enhancement of knowledge and the rise of consumer awareness and market customer-oriented, so understanding the market trends, customer needs to make appropriate suit should change, and create a niche to survive in the competition.The purpose of this study was to investigate the Kinmen tourism market of tourists' behavior, to understand visitor characteristics, travel motivations, satisfaction and revisit the wishes of the current situation and the differences and to explore the relationship between the variables. "Kinmen tourists travel motivation, satisfaction and revisit the wishes survey questionnaire"as a research tools, from 2012 March to April adopted convenience sampling, questionnaire on the Taiwan and mainland tourists, issuing questionnaires 500 effective samples 413 copies. The main findings: First, the two tourists in the distribution of demographic variables and characteristics of tourists are very similar to female ratio, 20-year-old to 39 years old accounted for 50% received higher education married office worker groupmajority. Second, three former Taiwanese tourists on the sort of travel motivation as "to visit the ruins of war ", "the historical monuments to explore" and "visit the traditional Fujianese settlement building"; The first three in the sort of mainland tourists as "to the tourist motivation to visit the traditional Fujianese settlement construction" , "to enrich their travel experiences" and " want to allow relaxation to relieve stress and tension" ; The first three Taiwanese tourists on the sort of satisfaction as " the overall environment of safety and cleanliness", "historical and cultural monuments" and "characteristics of a battlefield"; mainland tourists as "to the natural ecological landscape", "the attitude of Kinmen residents to tourists" and "Kinmen hotel equipment and services" ; Revisiting the wishes of the two tourists up to 80%. Third, the two visitors "gender", "age", "education level", "occupation", "an average of about income", "I hope that next time the Kinmen way to travel." there were significant differences in travel motivations. Fourth, the two visitors "gender", "occupation", "an average of about income", "tourism days" and other satisfaction there were significant differences in satisfaction. Five, the two visitors " different way to travel "on revisiting willingness to reach a significant difference. Sixth, the two visitors was a significant positive correlation between travel motivation and satisfaction. Seventh, the two visitors was a significant positive correlation between satisfaction and revisiting willingness.

碩士
國立嘉義大學
管理研究所
91
Abstract In 2002, the government in the policy of tourism claimed that “reconstructing Taiwan into a green cilicon valley “as one of the main projects of the annual operations. Its significant meaning was to benefit the unique features of natives, culture, and ecology to build a friendly and high quality touring environment. Thus, a nation-wide traveling tide can be expected. According to a survey published by the government in 2001, the number of person-trips taken in the year of 2000 hit an increase of 34% compared to the previous year. The survey also revealed a significant figure that over 100 million people traveled in the main scenic areas of Taiwan. It directly brought 15.39 billion profits in the related businesses. In view of the promising domestic traveling market, it is worth while for the government and businesses to enhance the core competency and obtain competitive advantages. Many former reseachers had studied in certain services on tourism and the achievements were abundant. Few of the studies, however, absorbed in probing into overall evaluation on tourists’ satisfaction to their journey. This study employed Critical Incident Technique collecting 444 questionnaires exploring on what factors affect on the dis/satisfaction. Factors were categorized into product itself and service of employee. Through multiple analyses, the findings are: 1. The 5 main factors that affect the result are: dining, accommodation, transportation, travel destination and tourists themselves. Whereas, travel destination plays the most critical role. 2. The effect of product itself is much higher than the service of employee. 3. Tourists themselves are also a critical factor in the result of satisfaction. 4. If service failure occurred, “discount” or “free of charge” as substance compensation was highly praised. 5. The core products on the dining category are also an essential factor to satisfaction or dissatisfaction. 6. Physical facility is the main satisfaction/dissatisfaction factor on accommodation categorization 7. Prompt responses from front line employees affect customer’s satisfaction as well. 8. An integragrated programming on transportation system between administrative organizations and enterprises is suggested. 9. Core products such as attractive scenery, entertaining equipment and traditional culture activities, are related to influence tourist’s satisfaction. 10. Landscapes destroyed by those disordered venders garbage and unqualified touring environment impact tourist’s satisfaction negatively.

碩士
國立臺灣師範大學
運動與休閒管理研究所
96
In 2007, there were 78,805 tourists from Mainland China via the third country visited Taiwan.The purpose of this study is to understand socio-demographics, travel characteristics and travel satisfaction of tourists from Mainland China, and analyse how different socio-demographics affect their travel satisfactions. This study also discussed how different socio-demographics affect their travel characteristics, as well as travel characteristics affect their travel satisfactions. The samples were collected by purposive sampling from 94 tour groups within May 5. 2007 to June 5. 2007. After applying descriptive statistical analysis, reliability analysis, cluster analysis, independent samples T-test, One-way of Analysis of Variance, multiple analysis, Chi-square test, the study concludes the followings: (1)The typical tourists were the middle-aged (40~49) male with a high socio-economic background; the samples of socio-demographics can be divided into three groups: married middle-aged(40~44) male with university degrees, married middle-aged(50~54) male with a degree of professional training, and single young females with university degrees. (2)Most tourists were visiting Taiwan for their first time and the average day of stay is 7 days. The purpose of visit was mainly for leisure; most of their traveling partners were co-workers; they received travel information from travel agencies. They often stayed overnight at Thailand before came to Taiwan; and the typical size of a tour group is around 17~24 peoples. (3)The highest satisfactions were the transportations, and the lowest is the entertainment, which happened to be a key factor that influences satisfactions. The overall degree of satisfaction is closed to satisfy. (4)Socio-demographics of tourists from Mainland China, such as age, occupation, and income had partial impacted on their degrees of satisfaction. (5)The three socio-demographics groups of tourists from Mainland China (married middle-aged(40~44) male with university degrees, married middle-aged(50~54) male with a degree of professional training, and single young females with university degrees) had significant differences on their length of stay, traveling partners, application qualifications, and the sizes of tour group; the group of married middle-aged(40~44) male with university degrees which typically length of stay was 7 days, accompanied by co-workers, used proof-of-employment as their application qualification, and the size of tour group between 9 to 16 people. (6) Among the travel characteristics of tourists from Mainland China, length of stay in Taiwan, application qualification, the country which they stayed before entering Taiwan and the size of tour group had significant differences on travel satisfactions. The conclusions of this study hopefully would help government to improve oversights of management and measurement in order to prepare for a wide welcome of tourists from Mainland China in the future. The study would help the travel agencies to customize their travel products to serve tourists from mainland China based on the tourists’ socio-demographics and travel characteristics. Finally, the study would provide scholars with further researches.

碩士
高苑科技大學
經營管理研究所
101
Due to fast and diversified society development, the change of parents’ education concept and attitude, people are getting emphasized on the leisure activities and hope that children may have diversified, experiential and happy learning. Therefore, the number of students participating in the graduation travel is increasing every year and the travel has become an important learning activity. The study mainly discusses the perspective of six-grade students of elementary schools in Gangshan area toward the service quality and satisfaction of travel agent. The service quality model proposed by Parasuraman、Zeithaml and Berry (1985) was adopted as the structure of main theory, while the “SERVQUAL scale was adopted as the basis of study and analyze service quality to establish the questionnaire of travel agent aiming at the features of service. The questionnaires were distributed to 12 classes randomly selected from six elementary schools in Gangshan area participating in graduation travel held by the travel agents. There were total 360 questionnaires distributed, 328 of them were effective samples. The factor analysis, reliability analysis, descriptive statistical analysis, independent sample t test, pair sample t test, and one way ANOVA were implemented to these se effective samples by using SPSS 12.0 statistic software. The study results will be provided to the travel agent as references for review and improvement. The study results show: 1. There is significant difference between the service quality expected by the students and the perception of service personnel of travel agent to students’ expectation. 2. There is significant difference between the service quality expected and actually perceived by the students. 3. There is no significant difference between the service quality expected and actually perceived by service personnel from the implementation. 4. There is significant difference between the service quality of travel agents expected and actually perceived by the students in term of student population statistics. 5. There is significant difference between service quality expected and actually perceived by service personnel in term of service personnel population statistics. Keywords: field trip, graduation trvael, travel agent , service quality , degree of satisfaction