Relevant bibliographies by topics / Sdružení v cestovním ruchu

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  1. Journal articles
  2. Dissertations / Theses
  3. Conference papers

Academic literature on the topic 'Sdružení v cestovním ruchu'

Author: Grafiati
Published: 4 June 2021
Last updated: 15 February 2022

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Journal articles on the topic "Sdružení v cestovním ruchu"

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Mlejnková, Lena. "Consumer Behavior in Spa Tourism in the Czech Republic." Acta Oeconomica Pragensia 19, no. 1 (2011): 54–72. http://dx.doi.org/10.18267/j.aop.326.

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Janoušková, Eva, and Stanislava Pachrová. "Importance of practical training for preparing future workers in tourism." Geografické informácie 18, no. 1 (2014): 82–92. http://dx.doi.org/10.17846/gi.2014.18.1.82-92.

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Janeček, Petr. "Spolupráce v cestovním ruchu v Plzeňském kraji." Trendy v podnikání 8, no. 3 (2018). http://dx.doi.org/10.24132/jbt.2018.8.3.74_81.

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Dissertations / Theses on the topic "Sdružení v cestovním ruchu"

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Bogner, Josef. "Marketing v cestovním ruchu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2013. http://www.nusl.cz/ntk/nusl-224177.

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This thesis analyzes the micro-region Moravskokrumlovsko in the tourism sector and proposes solutions to increase its tourist attractions. The theoretical part of this thesis is focused on marketing research, tourism marketing and related concepts. The practical part is focused on analysis of attractiveness, analysis of visitors, analysis of marketing mix, analysis of competitors, secondary research focusing on visitors of the micro-region, primary research focusing on promotion of the micro-region, and suggestions for improving the tourist attractions of micro-region.
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Špačková, Martina. "Výzkum v cestovním ruchu." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-16235.

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The thesis acquaints with issues and problems of research on tourism, summarizes existing knowledge and development of this theme. It also addresses the issue of institutional, legislative and financial security of research in the Czech Republic (research in general and specifically research on tourism) and the current problems with which the research on tourism meets in the Czech Republic. The thesis also maps out the research activities of some foreign institutions and organizations. Part of the thesis forms the design of the concept "research on tourism" definition and its division into bas
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Malknechtová, Lucie. "Pojištění v cestovním ruchu." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76456.

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The aim of this thesis is to describe various types of insurance in the sphere of tourism and analyze the current situation and conditions on the supply side in the Czech Republic. The theoretical part is divided into chapters: Tourism, Consumer protection, Insurance. Another section is devoted to Legislation. This part informs about the main czech law in tourism. The practical part analyzes in detail the range of insurance in case of bankruptcy of a travel agency on the Czech market. The model is explained by examples billable premium, which is suitable for beginners and travel agencies, whic
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Kondratenko, Anna. "Gamifikace v cestovním ruchu." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-360700.

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The diploma thesis is focused on gamification and possibility of using gamification elements in the field of tourism. The aim of this work is to present gamification as a tool for influencing tourist behavior and to design an own product with gamification elements. In the theoretical part of the thesis a definition of gamification is analyzed alongside with the game elements and game thinking, which constitute the essence of this phenomenon, and the types of motivation of players and travelers are presented. Subsequently, a framework for gamification design is described. The fifth chapter defi
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Korabarova, Michaela. "Internetový marketing v cestovním ruchu." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-74049.

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Internet marketing, not only in tourism but also in other fields/spheres plays significant role in comprehensive marketing strategy and is actually an integral element of a company. Currently, just internet emphasis becomes one of the major topics of corporate communication. If a company wants to compete the others, the comprehensively elaborate procedures are must, which really is obvious on internet. What can really be helpful in this regard is to set up internet marketing tools properly. With no doubt, internet today is very important in tourism, therefore, in my diploma thesis I do deal wi
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Šmolíková, Jana. "Ochrana spotřebitele v cestovním ruchu." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76422.

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The subject of this thesis is the consumer protection in the tourist industry in the Czech Republic. The thesis is divided into four parts. The first part deals with the consumer protection in the Czech Republic in general. There is determined the term "consumer" and stated the list of legal enactments related to this issue. The second part is concerned with some duties of tourism service providers from the view of public law. The third and fundamental part of this thesis deals with contract law in tourism. There are examined the most usual contract types in this area, especially package trave
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Doležalová, Petra. "Ochrana spotřebitele v cestovním ruchu." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76452.

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The thesis is focused on protecting consumers and tour operators and travel agencies. The basic aim is to analyze consumer awareness of their rights and obligations arising from the travel contract and general terms and conditions. A sub-goal is to determine the perception of ITQ Code (International Travel Quality), both by consumer and by the tour operator. For the analysis was selected questionnaire survey. The results of the investigation pointed to the fact that consumers are not satisfied with the failure of contractual obligations and are determined to pursue their legal rights. On the o
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Prachařová, Eva. "Využití fotografie v propagaci v cestovním ruchu." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-114042.

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Main goal of this document is to rate photographs in promotional materials of the tourism regions of the Czech republic. Other goal of this document is to show if graphical form of promotional materials influences decision making of visitors of any particular region.The theoretical part describes short history of photography, promotion and tourism in the Czech Republic. The practical part consist of researching photographs in selected promotional materials of the tourism regions according to picked criteria. The second practical part is focused on testing of influence of photographs on partici
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Chmatilová, Jana. "Kulturní produkt v cestovním ruchu v Hořicích." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-114450.

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The aim is to demonstrate the connection between tourism and culture as well as highlight their link to economic and social spheres. Another objective is to confirm or disprove the following two hypotheses. Hypothesis 1- Cultural product is the main motivating component to participate in tourism. Hypothesis 2- Cultural product develops potential of tourism. Objectives and hypotheses were evidence by research, statistical data, strategic document, internet sources and consultations with experts. The work is divided into theoretical and practical part. The practical part is focused on the cultur
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Matysová, Radomila. "Kupní rozhodovací proces v cestovním ruchu." Master's thesis, Vysoká škola ekonomická v Praze, 2006. http://www.nusl.cz/ntk/nusl-719.

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Cílem diplomové práce je analyzovat jednotlivé fáze kupního rozhodovacího procesu na trhu cestovního ruchu. Součástí teorie jsou kapitoly zaměřené na trh cestovního ruchu, marketing cestovního ruchu a samotný kupní rozhodovací proces. V praktické části se věnuji dotazníkovému šetření, ze kterého mi vyplynuly důležitá data k analýze kupního rozhodovacího procesu. Cenné informace jsem získala také ze statistik institucí zabývajícími se trhem cestovního ruchu, mezi něž patří Czech Tourism a MEDIAN, s.r.o. V závěrečném shrnutí popisuji jednotlivé etapy nákupního rozhodnutí.
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Conference papers on the topic "Sdružení v cestovním ruchu"

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Repík, Ondřej. "K problematice plánování v cestovním ruchu." In XVIII. mezinárodní kolokvium o regionálních vědách. Sborník příspěvků. 18th International Colloquium on Regional ciences. Masarykova univerzita, 2015. http://dx.doi.org/10.5817/cz.muni.p210-7861-2015-86.

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Repík, Ondřej. "K problematice vzdělávání v cestovním ruchu v České republice." In XIX. mezinárodní kolokvium o regionálních vědách. Sborník příspěvků. Masaryk university, 2016. http://dx.doi.org/10.5817/cz.muni.p210-8273-2016-143.

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Bobková, Markéta. "Analýza spolupráce v cestovním ruchu z pohledu síťových charakteristik." In XX. mezinárodní kolokvium o regionálních vědách. Sborník příspěvků. Masaryk university, 2017. http://dx.doi.org/10.5817/cz.muni.p210-8587-2017-86.

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Repík, Ondřej. "Podpora výzkumných aktivit v cestovním ruchu z grantových nástrojů EU." In XXII. mezinárodní kolokvium o regionálních vědách. Masarykova univerzita, 2019. http://dx.doi.org/10.5817/cz.muni.p210-9268-2019-75.

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Půček, Milan, and Michal Plaček. "Muzea jako regionální aktéři v cestovním ruchu – úskalí muzejní statistiky." In XIX. mezinárodní kolokvium o regionálních vědách. Sborník příspěvků. Masaryk university, 2016. http://dx.doi.org/10.5817/cz.muni.p210-8273-2016-134.

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Repík, Ondřej. "Malé a střední podnikání v cestovním ruchu a jeho veřejná podpora." In XX. mezinárodní kolokvium o regionálních vědách. Sborník příspěvků. Masaryk university, 2017. http://dx.doi.org/10.5817/cz.muni.p210-8587-2017-90.

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Novotná, Markéta, Lenka Grajciarová, and Dominika Polehňa. "Identifikace globálních trendů v cestovním ruchu a jejich vliv na udržitelnost destinace." In XXII. mezinárodní kolokvium o regionálních vědách. Masarykova univerzita, 2019. http://dx.doi.org/10.5817/cz.muni.p210-9268-2019-58.

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You might also be interested in the extended bibliographies on the topic 'Sdružení v cestovním ruchu' for particular source types:
Dissertations / Theses
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