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Dissertations / Theses on the topic 'Sdružení v cestovním ruchu'

Author: Grafiati

Published: 4 June 2021

Last updated: 15 February 2022

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1

Bogner, Josef. "Marketing v cestovním ruchu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2013. http://www.nusl.cz/ntk/nusl-224177.

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This thesis analyzes the micro-region Moravskokrumlovsko in the tourism sector and proposes solutions to increase its tourist attractions. The theoretical part of this thesis is focused on marketing research, tourism marketing and related concepts. The practical part is focused on analysis of attractiveness, analysis of visitors, analysis of marketing mix, analysis of competitors, secondary research focusing on visitors of the micro-region, primary research focusing on promotion of the micro-region, and suggestions for improving the tourist attractions of micro-region.

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2

Špačková, Martina. "Výzkum v cestovním ruchu." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-16235.

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The thesis acquaints with issues and problems of research on tourism, summarizes existing knowledge and development of this theme. It also addresses the issue of institutional, legislative and financial security of research in the Czech Republic (research in general and specifically research on tourism) and the current problems with which the research on tourism meets in the Czech Republic. The thesis also maps out the research activities of some foreign institutions and organizations. Part of the thesis forms the design of the concept "research on tourism" definition and its division into bas

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3

Malknechtová, Lucie. "Pojištění v cestovním ruchu." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76456.

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The aim of this thesis is to describe various types of insurance in the sphere of tourism and analyze the current situation and conditions on the supply side in the Czech Republic. The theoretical part is divided into chapters: Tourism, Consumer protection, Insurance. Another section is devoted to Legislation. This part informs about the main czech law in tourism. The practical part analyzes in detail the range of insurance in case of bankruptcy of a travel agency on the Czech market. The model is explained by examples billable premium, which is suitable for beginners and travel agencies, whic

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4

Kondratenko, Anna. "Gamifikace v cestovním ruchu." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-360700.

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The diploma thesis is focused on gamification and possibility of using gamification elements in the field of tourism. The aim of this work is to present gamification as a tool for influencing tourist behavior and to design an own product with gamification elements. In the theoretical part of the thesis a definition of gamification is analyzed alongside with the game elements and game thinking, which constitute the essence of this phenomenon, and the types of motivation of players and travelers are presented. Subsequently, a framework for gamification design is described. The fifth chapter defi

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5

Korabarova, Michaela. "Internetový marketing v cestovním ruchu." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-74049.

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Internet marketing, not only in tourism but also in other fields/spheres plays significant role in comprehensive marketing strategy and is actually an integral element of a company. Currently, just internet emphasis becomes one of the major topics of corporate communication. If a company wants to compete the others, the comprehensively elaborate procedures are must, which really is obvious on internet. What can really be helpful in this regard is to set up internet marketing tools properly. With no doubt, internet today is very important in tourism, therefore, in my diploma thesis I do deal wi

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6

Šmolíková, Jana. "Ochrana spotřebitele v cestovním ruchu." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76422.

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The subject of this thesis is the consumer protection in the tourist industry in the Czech Republic. The thesis is divided into four parts. The first part deals with the consumer protection in the Czech Republic in general. There is determined the term "consumer" and stated the list of legal enactments related to this issue. The second part is concerned with some duties of tourism service providers from the view of public law. The third and fundamental part of this thesis deals with contract law in tourism. There are examined the most usual contract types in this area, especially package trave

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Doležalová, Petra. "Ochrana spotřebitele v cestovním ruchu." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76452.

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The thesis is focused on protecting consumers and tour operators and travel agencies. The basic aim is to analyze consumer awareness of their rights and obligations arising from the travel contract and general terms and conditions. A sub-goal is to determine the perception of ITQ Code (International Travel Quality), both by consumer and by the tour operator. For the analysis was selected questionnaire survey. The results of the investigation pointed to the fact that consumers are not satisfied with the failure of contractual obligations and are determined to pursue their legal rights. On the o

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8

Prachařová, Eva. "Využití fotografie v propagaci v cestovním ruchu." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-114042.

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Main goal of this document is to rate photographs in promotional materials of the tourism regions of the Czech republic. Other goal of this document is to show if graphical form of promotional materials influences decision making of visitors of any particular region.The theoretical part describes short history of photography, promotion and tourism in the Czech Republic. The practical part consist of researching photographs in selected promotional materials of the tourism regions according to picked criteria. The second practical part is focused on testing of influence of photographs on partici

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9

Chmatilová, Jana. "Kulturní produkt v cestovním ruchu v Hořicích." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-114450.

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The aim is to demonstrate the connection between tourism and culture as well as highlight their link to economic and social spheres. Another objective is to confirm or disprove the following two hypotheses. Hypothesis 1- Cultural product is the main motivating component to participate in tourism. Hypothesis 2- Cultural product develops potential of tourism. Objectives and hypotheses were evidence by research, statistical data, strategic document, internet sources and consultations with experts. The work is divided into theoretical and practical part. The practical part is focused on the cultur

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10

Matysová, Radomila. "Kupní rozhodovací proces v cestovním ruchu." Master's thesis, Vysoká škola ekonomická v Praze, 2006. http://www.nusl.cz/ntk/nusl-719.

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Cílem diplomové práce je analyzovat jednotlivé fáze kupního rozhodovacího procesu na trhu cestovního ruchu. Součástí teorie jsou kapitoly zaměřené na trh cestovního ruchu, marketing cestovního ruchu a samotný kupní rozhodovací proces. V praktické části se věnuji dotazníkovému šetření, ze kterého mi vyplynuly důležitá data k analýze kupního rozhodovacího procesu. Cenné informace jsem získala také ze statistik institucí zabývajícími se trhem cestovního ruchu, mezi něž patří Czech Tourism a MEDIAN, s.r.o. V závěrečném shrnutí popisuji jednotlivé etapy nákupního rozhodnutí.

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11

Kim, Zhanna. "Využití animačních programů v cestovním ruchu." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-4133.

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This thesis is devoted to animation programs in tourism. It describes various types of animation activities within hotel entertainment programs and the process of their realization (sport activities, culture and fun activities, activities for children and teenagers etc). The thesis contains theoretical description of animation programs and reveals some problematic areas in practice of hotel animation.

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12

Shvets, Yulia. "?Instituce ochrany spotřebitele v cestovním ruchu?" Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-7599.

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Analýza informací o legislativní a instituční bázi ochrany práv spotřebitele ve světě s podrobnějším pohledem na Českou republiku a Evropskou unii.Problematika ochrany spotřebitele v oblasti cestovního ruchu. Typické postupy při vymáhaní práv a zjištění, zdá tyto postupy jsou efektivní.

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13

Lukášová, Jitka. "Konkurenceschopnost moravských regionů v cestovním ruchu." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-72235.

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This diploma thesis deals with complex evaluation of tourism competitiveness of five Moravian regions. First chapter explains basic definitions related to the tourism and regional competitiveness. Second chapter analyzes in detail natural conditions, economics, transport, people and tourism of the regions. In the third chapter, the competitiveness of Moravian regions in three areas (economics, people and tourism) and as a whole is examined through the method of the economic n-angle.

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14

Koudelová, Martina. "Účetnictví a daně v cestovním ruchu." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-191580.

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The diploma thesis is dedicated to tourism. It examines historical development and legal framework of tourism, attemps to discuss the accounting, tax and tour prices calculation. The focus is nevertheless on accounting of the arrangement of sale of tours with the posibility of comission capturing, accounting of advances or cancellation fees, accounting transactions denominated in foreign currencies or vouchers viewing. It describes value-added tax as well as income tax. Attention is paid to the company Čedok in order to show some areas of financial statement of this company together with gener

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15

Raková, Iveta. "Spotřební chování Argentinců v cestovním ruchu." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-197293.

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This thesis deals with consumer behavior of a certain segment in tourism. The selected segment are Argentines and this thesis describes their consumer specifics together with analysis of external factors that enter into the buying decision process. There is also indicated their relationship to Europe destination and the Czech Republic and overview of marketing activities of CzechTourism agency on the market. The goal is to approach this market to Czech entities focusing on tourism.

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16

Nováková, Kateřina. "Specifika stravování seniorů v cestovním ruchu." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-206010.

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The main goal of this diploma thesis is to perform an analysis on how dining needs of mature travellers are accomodated by chosen service providers. Based on the analysis the thesis evaluates the ability of the providers to individually tailor their services to mature guests. Subsequently, certain proposals for improvement are formulated. The analysis is performed on the four providers: an international cruise line specialised in elderly travels and three hotels situated in Prague. The thesis is composed of four parts. The first two parts serve as an introduction to the segment of mature trave

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Srbová, Ivana. "Analýza možností podnikání v cestovním ruchu v Ekvádoru." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-197081.

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The diploma thesis deals with analysis of business environment in field of tourism in Ecuador. Ecuador is thanks to natural, cultural and historical preconditions for tourism development becoming favourite destination for exotic holidays especially among tourists coming from Northern America and Western Europe. The analysis of business environment is followed by a business plan, which could be successfully implemented in current tourism market conditions in Ecuador. The theoretical part of the thesis focuses on theoretical background of doing business in tourism, on methods of evaluation of bu

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18

Menzlová, Monika. "Využití moderních komunikačních prostředků v cestovním ruchu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-225105.

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This master thesis deals with the use of modern communication tools in tourism. The main objective is to analyze modern communication tools used by tour operators/ travel agencies to approach the potential clients and to suggest the measures of their effective usage and a proposal of marketing communications for the chosen tour operator. The results could contribute to the proposals of the usage of modern communication tools in practice. A primary questionnaire survey among the receivers of touristic services was used for this purpose, which was compared to the results of tour operators and tr

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19

Batulková, Monika. "Kupní rozhodovací proces spotřebitele v cestovním ruchu." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-9176.

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The aim of this diploma thesis is to analyze a buyer decision process of consumers in travel industry with a focus on outgoing tourism. The diploma thesis is divided in six parts. The first part focuses on theory of consumer behavior followed by marketing of services with an emphasis on tourism. Next part covers buyer decision process of consumers in travel industry based on results from analysis of a questionnaire. These results are integrated with agency data. A summary of acquired results is compared to all phases of buyer decision process at the end of this thesis.

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20

Kabourková, Pavla. "Zhodnocení propagace Zlínského kraje v cestovním ruchu." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-11164.

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The graduation thesis describes the Zlín district and its marketing communication in the field of travel movement since the formation of districts in the Czech Republic. The whole marketing promotion is consequently evaluated and the author recommends some steps for its improvement. The part of this theses is also the description of the most visited sights and the evaluation of its marketing activities. The last part represents author's own research. The goal was to address the subjects acting in the sector of travelling and to find out the attitude of this subjects towards the marketing promo

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21

Miškovská, Petra. "Role jindřichohradecké úzkokolejky v cestovním ruchu Jindřichohradecka." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-16798.

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The paper analyses the position of the narrow-gauge railway of Jindřichův Hradec in tourism of the region. The first part characterizes the area, its potency for tourism and analyses visitors in the region. The second part deals with detailed description of the narrow-gauge railway and the company Jindřichohradecké místní dráhy a.s., which owns and conducts the railway. The last part analyses the position of the narrow-gauge railway in tourism based on ascertained data and according to analisys suggests further development of the railway.

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22

Lautnerová, Anna. "Odraz náboženských tradic v současném cestovním ruchu." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-74438.

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The aim of this paper is to find out how the European religious traditions reflect in modern tourism. To analyze this, a specific example of Pays Cathare, a southern France's destination, is used. The first part of this paper deals with the main religions that affected the history of Europe and describes the most important religious monuments. Subsequently, it focuses on France, its religion history and situation in the domain of tourism. The next chapter explains the historic and religious background of the so-called Cathar movement and specifies the area of Pays Cathare. The last part descri

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23

Rojová, Michaela. "Preference studentů v cestovním ruchu - marketingová analýza." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-201101.

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This diploma thesis focuses on the analysis of consumer behaviour and preferences of university students concerning tourism. The aim of the thesis is to prepare set of recommendations of marketing mix tools setting which should help tourism service providers to market effectively to students. The theoretical part deals with the explanation of basic terms that are used in the thesis. Furthermore, it provides the analysis of existing data and description of student consumer behaviour and trends in youth tourism. The practical part focuses on the research itself conducted by interviewing students

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Paclíková, Marcela. "Daň z přidané hodnoty v cestovním ruchu." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-201872.

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The subject of the diploma thesis is value added tax in tourism. Certain subjects that do business in tourism are obliged to apply a special travel service scheme for services provided according to the Act No. 235/2004 on Value Added Tax. In comparison with normal rules, this scheme simplifies the rules of application of the value added tax, though it is not applicable in all situations. The major aim of this thesis is to make a complete outline of the rules related to the application of value added tax in tourism and present suitable practical examples. Another aim of the thesis is to analyze

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Štefelová, Iveta. "Technické památky Ostravy v cestovním ruchu města." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-261813.

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The aim of the work is to analyze a specific technical monument in Ostrava in the context of its influence on tourism. The chosen monument is an industrial area Dolní Vítkovice which was declared as a national cultural monument and European Heritage and belongs to the Czech Tentative List for inscription on the World Heritage List UNESCO. Theoretical part of this work deals with tourism in the Czech Republic and in Ostrava and also with industrial heritage definition and classification, its restoration, historic preservation and how to integrate industrial heritage into tourism.

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Křepelová, Ivana. "Analýza rozvojových programů v cestovním ruchu v České republice." Master's thesis, Vysoká škola ekonomická v Praze, 2006. http://www.nusl.cz/ntk/nusl-77307.

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Práce je zaměřena na analýzu rovzojových programů v cestovním ruchu. V teoretické části popisuje fungování regionální politiky EU, jejich cílů a nástrojů v podobě strukturálních fondů EU. Práce si klade za cíl popsat proces poskytování finančních prostředků z veřejných zdrojů na projekty CR v rámci grantových schémat pro podopatření 4.2.1 Podpora nadregionální infrastruktury. Práce se rovněž snaží nastínit, jakým způsobem bude podpora CR pokračovat v letech 2007 - 2013

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Čepelková, Michaela. "Potenciál technických památek Jihočeského kraje v cestovním ruchu." Master's thesis, Česká zemědělská univerzita v Praze, 2017. http://www.nusl.cz/ntk/nusl-262803.

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This thesis is focused on tourism and especially on technical monuments and their possible use in tourism. In the thesis there are mentioned some definition of tourism from different world's writers. Following part is focused on typology of tourism. Potential of turism with factors is described in next chapter. Following chapter is about monuments and care of the monuments. Next chapter is about technical monuments and about form of their possible use in tourism. The opening chapter of the second part of the thesis introduces the most important places with regard to tourism in the Czech repub

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Kupečková, Vendula. "Postavení českých poutních míst v mezinárodním cestovním ruchu." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-7492.

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The theoretic part of the thesis is focused on definition of particular types of tourism, especially of the tourism with religious motives and pilgrimage trips. It also includes institutions that help to promote religious monuments in the Czech Republic. The practical part is engaged in the most important pilgrimage sites in Bohemia and Moravia, their promotion and the difference between the pilgrims and tourists.

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Hrbková, Jitka. "Analýza podnikatelské činnosti developerských společností v cestovním ruchu." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-10423.

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This thesis is concerned with the possibilities of financing the building of new accommodation capacities by development companies utilizing European union structure funds. The aim of this thesis is to introduce a fictional tourism project, which could be realized by financial instruments of european regional politics, and consequently to present this possibility of co-financing, concretely through project documentation and requisition of financing to competent authorities. Another aim of this thesis is also to introduce the administration procedures, which have to be undergone. In the end of

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Strasser, Josef. "Využití Saas a Web 2.0 v cestovním ruchu." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-77171.

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This thesis deals with Software as a Service (SaaS) and Web 2.0 as current trends related toInternet applications, and examines their use in travel industry. It appeared that SaaS is truly promising, especially thanks to on-demand CRM systems. And also that aspects of Web 2.0 bring commercial successes to web projects through indirect effects.

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Remeš, Štěpán. "Itálie: ekonomický vývoj a trendy v cestovním ruchu." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-203831.

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The diploma thesis deals with the economy of Italy and trends in tourism. The aim is to evaluate the development of the economy based on the analysis of key economic indicators, together with the evaluation of the tourism situation, which is followed by the identification of trends in tourism. The work is divided into four chapters. The first chapter provides a theoretical introduction to the topic of the thesis, while in the second chapter the author analyzes the Italian economy and its position on the international scene. The third chapter analyzes the tourism industry, its importance for th

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Palasová, Alena. "Svatojakubská cesta a její význam v moderním cestovním ruchu." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-1901.

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Svatojakubská cesta, po které se první poutníci vydali již v 9. století, v současnosti znovu přitahuje každoročně desetitisíce poutníků. Práce objasňuje, proč je poutní cesta stále oblíbená, jaké je institucionální zajištění, jaká jsou specifika a řeší i význam cesty z pohledu ČR.

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Lorenzová, Markéta. "Implementace nové marketingové strategie v cestovním ruchu - portál dovolena.cz." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-73907.

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This Master Thesis deals with creation and the successive implementation of marketing strategy in Tourism. The implementation process will be demonstrated on the travel agency Dovolena.cz. This thesis contains three main explanatory chapters and a case study. The first chapter investigates firstly the motives why people use travel agencies and secondly describes the basic legal terms connected to this topic. The second chapter focuses the attention on marketing strategy creation. Above all it explains situation and SWOT analysis, marketing mix and promotional tools. Furthermore several types o

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Patschová, Jitka. "Analýza problémů spojených s aplikací DPH v cestovním ruchu." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-77029.

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This paper provides an analysis of the problems associated with the application of VAT in the tourism sector and aims to clarify the use of the Law on Value Added Tax, in particular the special scheme for travel service in the tourism sector and apply it to practical situations. Diploma thesis sees the field of tourism through the Law on Value Added Tax. It also deals with special arrangements for the scheme from the perspective of the European Directive on the common system of value added tax. There are the problems that are the subject throughout the European Union.

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Sysel, Jiří. "Koncepce managementu kvality a jejich aplikace v cestovním ruchu." Doctoral thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-114697.

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This thesis deals with quality management concepts and their applications in the field of tourism services. The first part defines the basic concepts of quality issues and deals with the approach to its management development. It includes specifics of quality management in the Czech Republic and relationship of quality and competitiveness at the national and corporate levels. The next part is devoted to presentation of the main methods and concepts of quality management, from the simplest historic instruments over the methodologies of planning, optimization, evaluation, analysis and prevention

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Picková, Tereza. "Strukturální fondy EU a jejich využití v cestovním ruchu." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-193681.

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The focus of the thesis is the issue of the European Union Structural Funds and their application in tourism. Specifically, the application of the Structural Funds is examined by the analysis of the "Regional Operational Programme Střední Čechy 2007-13". The thesis is divided into five chapters. The first chapter is devoted to regional policy and the Structural Funds as an instrument for its implementation. The following chapters focus on tourism and the implementation of the Structural Funds in the Czech Republic in particular. The core of the thesis consists of chapters four and five. In the

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Cejpková, Petra. "Analýza komunikačního mixu v cestovním ruchu ve městě Třebíč." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-201587.

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This dissertation analyses different tools of marketing communication used within the hospitality field in town of Trebic. Goals of this paper are parts of two research questions: 'how visitors assess current communication channels used by the town to present the most significant historical monuments' and 'if the current content of communication reflects the main reasons for visits of the monuments'. A survey filled out by visitors was used in order to collect data for the research. Final summary is clearly elaborated in the coincidence matrix. Based on the description of the current situation

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Jirásková, Žaneta. "Implementace a absorbční kapacita fondů EU v cestovním ruchu." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-264429.

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The thesis aims to analyze European funds promoting tourism in the Czech Republic, and to assess the extent to which the Czech Republic was able to take advantage of this support. The intention is to introduce current possibilities of using EU funds and analyze how effective implementation was. The work is divided into three chapters. The first chapter is devoted to regional policy and the instruments through which it is implemented. The second chapter deals with the Implementation process of EU funds at European and national level. The last chapter analyzes data focused on financial support t

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Veselá, Jana. "Vliv sdílené ekonomiky na spotřební chování v cestovním ruchu." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-358823.

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The thesis concentrates on the impact of the sharing economy on consumer behavior in tourism. The theoretical part focuses on several approaches towards consumer behavior and the importance of mobile technologies for the growth of the sharing economy. The second part later deals with characterization of the sharing economy, determination of the key players and most importantly researches the impact of this phenomenon on consumer behavior in tourism, especially in the area of accommodation and transportation.

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Ehlová, Pavla. "Ochrana a využití skalních oblastí v České republice v cestovním ruchu." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-164058.

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This diploma thesis focuses on the conservation and possible uses of rock areas in the Czech Republic in tourism, specifically for climbing. The thesis delimits climbing as a type of tourism, which is researched from the various points of view, and the behaviour of its participants is characterised. The potential of the Czech Republic as a destination suitable for climbing tourism is described, as well as the impact of climbing to the animate nature, terrain and microrelief. The thesis also deals with the conservation of rock areas - informs about legislative requirements and other regulations

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Přikrylová, Zuzana. "Specifické služby a produkty v cestovním ruchu pro seniory v České republice." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-124580.

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The thesis deals with specific segments of the senior travel tourism, as an important type of travel tourism in the Czech republic. The specific charackteritics of demands and preferences of seniors are stated. The quality and amount of the services in travel tourism are evaluated and analyzed. Further, the thesis evaluates subjects offering specific products and services for seniors on the Czech market, in particular activities of tour operators, travel agencies and accommodation providers. These subjects are important involved organizations in the changing society according to the process of

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Straková, Christiána. "Strukturální fondy EU v cestovním ruchu v minulém a současném programovacím období." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-193658.

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The diploma thesis deals with the structural funds of European Union in the past (2007 - 2013) and current programming period 2014 - 2020. The main objective of the work is to compare the possibilities of drawing EU funds for tourism developmenet in the two periods. Work also aims to evaluate the effectiveness of fund implementation in the previos programming period on the example of specific project. The work is divided into three main chapters. The first one deals with the theoretical aspects in the realation between Czech republic and European Union. The second one is focused on the regiona

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Brdíčková, Jitka. "Marketing památek funkcionalismu se zaměřením na využití v cestovním ruchu." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76417.

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The aim of this thesis is to suggest an efficient marketing strategy for the use of functionalist sights as part of national heritage. This architecture from the first half of the 20th century has a large potential for both local inhabitants and tourists. The final suggestions are based on analysis and survey. The main solution of the problem is to improve marketing activities and communication with the potential tourists.

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Kronďáková, Ivana. "Internetový marketing v cestovním ruchu - případová studie vodácké půjčovny Hastrman." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-197821.

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The theory part of the thesis discusses internet marketing, its development and specifics. In addition, it discusses individual tools of internet marketing and measuring of their efficiency. The practical part focuses on using internet marketing in tourism, using as a case study Hastrman Boat Rental. Marketing activities of the rental place and of its competitors are analysed. On the basis of the theory findings acquired and the analysis made, a marketing strategy is proposed for the selected company.

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Cimbalníková, Eva. "Návrh komunikačního mixu vybrané události v cestovním ruchu – Festival otevřených sklepů." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-222662.

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Diplomová práce je zaměřena na komunikační mix vybrané události (eventu). Touto událostí je “Festival otevřených sklepů”, pořádaný neziskovou organizací Nadace Partnerství, o.p.s. ve městě Znojmě v dubnu 2010. Cílem práce je kriticky analyzovat stávající komunikační mix, předložit návrhy na zlepšení současného stavu. Přínosem diplomové práce, po případné implementaci závěrů, by mělo být zvýšení návštěvnosti následujícího “Festivalu otevřených sklepů” na podzim roku 2010.

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Neumannová, Eva. "Zhodnocení propagace České republiky v cestovním ruchu za posledních 10 let." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-4958.

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The aim of this diploma thesis is to create a general outline reflecting promotion of the Czech Republic in tourism in past 10 years. The first chapter specifies the key issues dealt with in the thesis namely theoretical definitions of tourist destination, marketing and management of the destination and its characteristics. For instance creation of regional touristic products (packages), which are essential in terms of representation of the Czech Republic in foreign markets. The following part deals with promotion and image of the Czech Republic as a tourist destination. The third chapture des

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Hubertová, Kateřina. "Využití kulturních památek v cestovním ruchu. Itálie ve srovnání s ČR." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-150374.

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The diploma thesis deals with the possibilities of utilization of cultural heritage in tourism of the Czech Republic and in Italy. The thesis describes heritage care system and culture funding in both countries, but it deals also with tourism management and promotion in both countries. The case of Italy is used as an example for comparison with the Czech system. The thesis is divided into four parts. First of them deals with theoretical definition and closer description of culture and tourism, as well as cultural tourism. Second part describes the situation in the Czech Republic. Third chapter

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Suchánková, Kamila. "Vliv dotací EU na rozvoj cestovního ruchu v oblasti turistické destinace Jeseníků." Master's thesis, 2015. http://www.nusl.cz/ntk/nusl-190118.

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SUCHÁNKOVÁ K., The influence of European grands on the development of tourist trade in the touristic area Jeseníky. Diploma thesis. Brno 2015. The diploma thesis deals with the European grands and their influence on the development of tourist trade in the touristic area Jeseníky. The theoretical part is focused on the introduction of social and industrial cohesion policy, the explanation of all terms concerning this policy, its implements and programme documents. Furthermore requirements of application for European grants are hypothetically described. Last but not least terms from the tourist

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VOLFOVÁ, Hana. "Návrh organizace a managementu cestovního ruchu destinace Český Krumlov." Master's thesis, 2010. http://www.nusl.cz/ntk/nusl-53456.

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Task of this work was to make analysis focused on current management of tourism in the city of Český Krumlov, models of other destinations and business enviroment. On basis of conclusion of those analysis were made posibilities of cooperation and comunication between business enviroment and Destination management ČK, and also were accepted specific steps to improve all activities of this organisation. Data gathered through managed interviews showed complex information of state of destination management in Czech Republic and abroad. In following comparation was found out, at what level is curre

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SIMLEROVÁ, Irena. "Timesharing v cestovním ruchu." Master's thesis, 2011. http://www.nusl.cz/ntk/nusl-71112.

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This thesis addresses the question of Timeshare. Solves the system as such, but also deals with the strengths and weaknesses. Timeshare represents as a global operational system, its management and support organizations. Explains how timeshare works from the perspective of the timeshare owners the right views from the business.

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