Relevant bibliographies by topics / Search engine marketing

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Search engine marketing'

Author: Grafiati
Published: 4 June 2021
Last updated: 25 April 2022

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Journal articles on the topic "Search engine marketing"

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Sethi, Nishu. "Interaction with Search Engine through Keywords - Digital Marketing." International Journal of Psychosocial Rehabilitation 24, no. 5 (May 25, 2020): 6774–77. http://dx.doi.org/10.37200/ijpr/v24i5/pr2020668.

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Paraskevas, Alexandros, Ioannis Katsogridakis, Rob Law, and Dimitrios Buhalis. "Search Engine Marketing: Transforming Search Engines into Hotel Distribution Channels." Cornell Hospitality Quarterly 52, no. 2 (January 27, 2011): 200–208. http://dx.doi.org/10.1177/1938965510395016.

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Sen, Ravi. "Optimal Search Engine Marketing Strategy." International Journal of Electronic Commerce 10, no. 1 (October 2005): 9–25. http://dx.doi.org/10.1080/10864415.2005.11043964.

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Fesenmaier, Daniel R., Zheng Xiang, Bing Pan, and Rob Law. "A Framework of Search Engine Use for Travel Planning." Journal of Travel Research 50, no. 6 (December 28, 2010): 587–601. http://dx.doi.org/10.1177/0047287510385466.

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Search engines have become one of the primary tools for travel planning and, as such, have become an important element in the marketing efforts of destination marketing organizations. Recently, it has been demonstrated that because of the dynamic relationships among search engine providers, the tourism industry, and travelers, it is essential that destination marketing organizations understand how search engines are used by travelers within the travel planning process. This study proposed a three-stage model that provides a framework for examining how online travelers use search engines and how different aspects of the travel planning process shape this use. The model was evaluated based on a national survey of American online travel planners, and the findings provide significant insight into the role of search engines for travel planning. The implications of the study for search engine marketing are discussed as well as several challenges for future research.
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Seymour, Tom, Dean Frantsvog, and Satheesh Kumar. "History Of Search Engines." International Journal of Management & Information Systems (IJMIS) 15, no. 4 (September 12, 2011): 47. http://dx.doi.org/10.19030/ijmis.v15i4.5799.

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As the number of sites on the Web increased in the mid-to-late 90s, search engines started appearing to help people find information quickly. Search engines developed business models to finance their services, such as pay per click programs offered by Open Text in 1996 and then Goto.com in 1998. Goto.com later changed its name to Overture in 2001, and was purchased by Yahoo! in 2003, and now offers paid search opportunities for advertisers through Yahoo! Search Marketing. Google also began to offer advertisements on search results pages in 2000 through the Google Ad Words program. By 2007, pay-per-click programs proved to be primary money-makers for search engines. In a market dominated by Google, in 2009 Yahoo! and Microsoft announced the intention to forge an alliance. The Yahoo! & Microsoft Search Alliance eventually received approval from regulators in the US and Europe in February 2010. Search engine optimization consultants expanded their offerings to help businesses learn about and use the advertising opportunities offered by search engines, and new agencies focusing primarily upon marketing and advertising through search engines emerged. The term "Search Engine Marketing" was proposed by Danny Sullivan in 2001 to cover the spectrum of activities involved in performing SEO, managing paid listings at the search engines, submitting sites to directories, and developing online marketing strategies for businesses, organizations, and individuals. Some of the latest theoretical advances include Search Engine Marketing Management (SEMM). SEMM relates to activities including SEO but focuses on return on investment (ROI) management instead of relevant traffic building (as is the case of mainstream SEO). SEMM also integrates organic SEO, trying to achieve top ranking without using paid means of achieving top in search engines, and PayPerClick SEO. For example some of the attention is placed on the web page layout design and how content and information is displayed to the website visitor.
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Sun, Jian, Guang Ying Xie, Yao Li Zhang, and Jing Chen. "Research on Search Engine Marketing for Small and Medium-Sized Material Enterprises." Advanced Materials Research 655-657 (January 2013): 1820–25. http://dx.doi.org/10.4028/www.scientific.net/amr.655-657.1820.

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This paper introduces the weakness of small and medium-sized material enterprises first, and then analyzes the primary component of search engine marketing according to the experience of the authors and other scholars. Combined with the practical situation of small and medium-sized material enterprises, this paper proposes to do search engine marketing from the angle of search engine optimization, paid listing, search engine blog marketing and search engine community marketing. Among them, search engine optimization as the major part of search engine marketing is introduced in detail and applied with specific instructions.
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Bagnall, Jon. "New Technology Briefing: Search engine marketing." Interactive Marketing 4, no. 4 (April 1, 2003): 388–94. http://dx.doi.org/10.1057/palgrave.im.4340206.

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Karjaluoto, Heikki, and Hannele Leinonen. "Advertisers' perceptions of search engine marketing." International Journal of Internet Marketing and Advertising 5, no. 1/2 (2009): 95. http://dx.doi.org/10.1504/ijima.2009.021952.

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Jain, Vipin. "A study on search engine marketing." South Asian Journal of Marketing & Management Research 11, no. 10 (2021): 196–201. http://dx.doi.org/10.5958/2249-877x.2021.00093.x.

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Berman, Ron, and Zsolt Katona. "The Role of Search Engine Optimization in Search Marketing." Marketing Science 32, no. 4 (July 2013): 644–51. http://dx.doi.org/10.1287/mksc.2013.0783.

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Dissertations / Theses on the topic "Search engine marketing"

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Fahlström, Kamilla, and Caroline Jensen. "Search Engine Marketing in SMEs : The motivations behind using search engine marketing." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-21116.

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Abstract   Title: Search Engine Marketing in SMEs Level: Final assignment for Bachelor Degree in Business Administration Authors: Kamilla Fahlström & Caroline Jensen Supervisor: Jens Eklinder Frick Date: 2016 January Purpose: The purpose of this study is to use Expectancy theory to describe and analyze small company owners’ motivations for their usage of Search Engine Marketing, in terms of their perceived Valence, Expectancy and Instrumentality. Method: To research the aim of this study a qualitative research approach was used. The empirical data was compiled through ten semi-structured interviews from a varied selection of Swedish companies in the service sector. The data was analyzed with previous research to create an understanding of the motivations for using Search Engine Marketing. Conclusions: The result of this study, when analyzed alongside Expectancy theory, indicates that small business owners are motivated to use Search Engine Marketing. Furthermore, which method of Search Engine Marketing that the owners are motivated to use is dependent on their perceptions of the different methods. Future research: Due to the lack of research into the attitudinal and psychological aspects of Search Engine Marketing and the limitations of this study, it would be interesting if more research were done into this area. For example, it would be interesting to study if trust-based companies are motivated to use Search Engine Marketing, and if demographics affect the motivations. Contribution: This study contributes with results on a previously unexplored area within the research field of Search Engine Marketing. The study also contribute with some information to practice regarding small service company owners’ thoughts about their usage of Search Engine Marketing.  Key words: Search Engine Marketing, SMEs, Expectancy theory, Motivation, Website visibility
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Slavík, Michal. "Search Engine Marketing neziskových organizací." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-124602.

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The goal of this thesis is to design methodics for Search Engine Marketing (SEM) in nonprofit organizations (NPOs) which takes advantage of their specifics. Other goals include practical evaluation of the methodics and analysis of the current state of NPOs websites. Determined goals are reached by merging theoretical background from relevant literature with the knowledge gained during field research and with author's experience. Designed methodics is built on the following hypotheses: NPOs are able to negotiate better trade terms than trading companies, NPOs can delegate their volunteers to do some SEM activities. Field research confirmed both hypotheses. Hypothesis that NPOs websites are static because NPOs see no profit in regular publishing was disproved. The methodics consists of four phases and also includes recommended tools, metrics, topics for publishing and a list of linkbaiting activities. The thesis consists of five chapters. The first chapter summarizes the necessary theoretical background, while the second chapter defines terms and premises. The main methodics can be found in chapter three. The fourth chapter contains current state analysis based on examination of 31 websites. A comparison of the methodics' hypotheses and activities against the experience of 21 NPOs representatives and 3 experts in the field of SEO is given in the last chapter. Opinions of the both groups of respondents are compared too. Based on the respondents' judgments on costs and utility of the methodics' activities a rank of these activities is finally created. The main contribution of this thesis is a conversion of the universal SEM theory into the specific conditions and language of NPOs practitioners and an analysis of the current state in this field.
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Nilsson, Rebecca, and Christa Alanko. "STREAMLINE THE SEARCH ENGINE MARKETING STRATEGY : Generational Driven Search Behavior on Google." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-70149.

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The expanded internet usage has resulted in an increased activity at web-based search engines. Companies are therefore devoting a large portion of their online marketing budget on Search Engine Marketing (abbreviated SEM) in order to reach potential online consumers searching for products. SEM comprises Search Engine Advertising (SEA) and Search Engine Optimization (SEO) which are two dissimilar marketing tools companies can invest in to reach the desired customer segments. It is therefore of great interest for companies in different product markets to have knowledge of which SEM strategy to utilize. The statement leads to the purpose of the thesis which is to investigate which SEM strategy is the most suitable for companies in different markets, SEA or SEO?. The purpose of the thesis is derived to the research problem: How does the search behavior of consumers differ between the two SEM tools, SEO and SEA?. Initially, in order to answer the research problem, a theoretical framework was conducted consisting of theories from previous research. To collect primary data observations of 60 test subjects was performed in accordance with the Experimental Vignette Methodology. The analysis consists of a comparison between the collected data and the theories included in the frame of reference, to identify similarities and differences. The SPSS analysis of the result revealed numerous findings such as the two-way interactions of the factors degree of involvement and the click rate of SEM, as well as the choice of either a head or a tail keyword and the degree of involvement. The analysis further revealed a three-way interaction which suggests that the degree of involvement, and the use of either a head or tail keyword affects the choice of SEM. Additionally, the result shows that customers using brands as keywords are more likely to click on an organic link rather than on a paid ad. However, when adding the factor age to the analysis the results turn insignificant. As the area of search behavior of customers using search engines is relatively scientifically unexplored, the thesis has contributed with knowledge useful for companies, marketing agencies, among others. However, due to the ongoing expansion of search engine usage, it is of great interest to conduct further research in the area to reveal additional findings.
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Neethling, Riaan. "Search engine optimisation or paid placement systems-user preference /." Thesis, [S.l. : s.n.], 2007. http://dk.cput.ac.za/cgi/viewcontent.cgi?article=1076&context=td_cput.

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Pérková, Eva. "Internetový marketing živnostníka." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-201746.

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This diploma thesis focuses on Internet marketing of a tradesman. The theoretical part consisting of the first four chapters introduces Internet marketing and its tools, provides details about search engine optimization (SEO), search engine marketing (SEM) and Google Analytics - tool used to analyze website traffic. The final chapter focuses on Internet marketing of Mr. Škoch, a roofer from Lubná. The thesis analyzes his original website and strategy and then describes the process of creation of a new website, its optimization, creation of paid campaign and a Facebook page. Both websites and strategies are evaluated at the end of the chapter, recommendations are introduced and a list of steps for realization of Internet marketing is compiled. The aim of this thesis is to compile a summary of optimal Internet marketing tools universally applicable especially for tradesmen.
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Watson, Veronica. "Basic system configuration in search engine." Xavier University / OhioLINK, 2008. http://rave.ohiolink.edu/etdc/view?acc_num=xavier1545566567119888.

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Lugli, Andrea. "Search engine marketing nel settore della ricerca e selezione del personale." Bachelor's thesis, Alma Mater Studiorum - Università di Bologna, 2011. http://amslaurea.unibo.it/2709/.

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Il panorama delle aziende italiane è costellato da una moltitudine di piccoli attori largamente specializzati in mansioni definite. Sono le piccole e le medie imprese (PMI), aziende per lo più familiari e con meno di qualche decina di dipendenti, talvolta con un'importante storia alle loro spalle che, nonostante la crisi e l'avvento di Internet, sono riuscite a rimanere leader incontrastati nel loro settore. È proprio Internet infatti uno dei pericoli più grandi per esse. Settori che in passato erano presenti offline, negli uffici dove ci si rivolgeva per l'erogazione del servizio richiesto, oggi godono di una fortissima se non predominante attività online, come il settore della ricerca e della selezione del personale. Questo settore, in particolare, ha subito tutta l'influenza di Internet. Annunci, ricerche di lavoro, consulenze, sono quasi totalmente presenti attraverso il canale online. Tale cambiamento ha portato ad una scossa nel mercato, cambiando le modalità di offerta e di domanda dei servizi, determinando chi dovesse sopravvivere e chi no. È Internet stessa ad offrire uno strumento fondamentale per la rivalutazione delle proprie attività e il ritorno di piccole imprese a guidare il mercato, soprattutto nelle realtà locali. Riuscire ad avere il coraggio di affrontare il cambiamento che Internet impone, riorganizzando il proprio lavoro e la propria struttura, è oggi un trampolino di lancio per competere con i grandi head hunter del settore, con aziende del calibro di Monster che sembrano ormai irrangiungibili. Li pensiamo irrangiungibili perché dominanti nei motori di ricerca: sistemi che veicolano attraverso di essi l'informazione e che oggi sono lo strumento che tutti noi quotidianamente utilizziamo per raggiungere le aziende e i loro servizi. I motori di ricerca sono però anche il luogo più democratico della rete. Non sono i soldi o la forza numerica data dell'essere una grande azienda a determinare il posizionamento in essi. È invece la capacità di inviduare e focalizzare il proprio core business che offre la possibilità di primeggiare tra le realtà locali, siano esse a livello provinciale o regionale ad esempio. In queste realtà, in questi settori, non sono i grandi attori internazionali ad avere più possibilità di successo ma sono le attività vicine al territorio ad esserne i leader. Capire questo e agire sulle leve che permettano alle PMI di dirigere il mercato è l'obiettivo di questa tesi. La tesi inizia con una analisi dei principali motori di ricerca italiani, di come sono strutturati e come essi riescono a valutare chi possa essere presente per una determinata keyword e chi non possa esserlo ma soprattutto la qualità attribuita e la posizione assunta. L'argomentazione viene sviluppata su due differenti percorsi: il primo analitico, dove vengono presentati i motori di ricerca, i loro algoritmi, la loro storia e la loro evoluzione futura, per capire come poter essere presenti oggi e come poter esserlo domani. La seconda parte è invece operativa, analizzando Teseo: un'agenzia di ricerca e selezione del personale operante a livello regionale nell'Emilia Romagna e fortemente specializzata in alcune attività molto specifiche. E' stato prodotto un prototipo di sito studiando i punti di forza e le debolezze di sistemi come WordPress e, infine, il lavoro punta alla sua messa online, al confronto tra i risultati raggiunti dal vecchio sito e quelli ottenuti con il nuovo, con una parte finale dedicata a delle attività collaterali e alla valutazione di strategie future sul lungo periodo. Nel settore della ricerca e della selezione del personale via Internet, come può una PMI sopravvivere contro i grandi head hunter?
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Roudnický, Tomáš. "Search Engine Optimization a jeho efektivita ve srovnání s Pay-per-Click reklamou." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-81599.

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The thesis is dealing with information technologies with an emphasis on the Internet, Internet marketing and its special regions of SEO, SEM and PPC, which mutual comparison makes the focal point of my work. The theoretical part is a successive analysis of the influences of the Internet marketing, SEM and SEO. Then, it states and explains the particular items the optimization of searchers is based upon. The following parts contain the analysis and questionnaires that are related to the region of the searchers. The theoretical part is concluded with an explanation of the principle of the PPC advertising systems and gives a description of the two most widely used ones -- Sklik and AdWords. The practical part starts with an application of the particular theoretical knowledge on the real examples of some websites. This is followed by two practical examples of websites (a standard one and an e-shop) that draw comparison between the PPC advertising and optimization of searchers. The evaluation at the end of the thesis shows the conditions worth using SEO, and, on the contrary, the cases when using of the PPC advertising campaigns would be more preferable. The desired outcome of my thesis would be to help assess the conditions when the right and quality SEO application is or is not the right choice among the other brands of Internet marketing; and give an example of how cheaper (or more expensive) than the PPC advertising campaigns the optimization could be.
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Kritzinger, Wouter Thomas. "Development of a search engine marketing model using the application of a dual strategy." Thesis, Cape Peninsula University of Technology, 2017. http://hdl.handle.net/20.500.11838/2603.

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Thesis (DTech (Informatics))--Cape Peninsula University of Technology, 2017.
Any e-commerce venture using a website as main shop-front should invest in marketing their website. Previous empirical evidence shows that most Search Engine Marketing (SEM) spending (approximately 82%) is allocated to Pay Per Click (PPC) campaigns while only 12% was spent on Search Engine Optimisation (SEO). The remaining 6% of the total spending was allocated to other SEM strategies. No empirical work was found on how marketing expenses compare when used solely for either the one or the other of the two main types of SEM. In this study, a model will be designed to guide the development of a dual SEM strategy.
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Bäcke, Louise, Ellinor Hansen, and Linnea Johansson. "Mobile Search : An empirical investigation of the next big thing." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-19290.

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The remarkable spread of the Internet has generated new opportunities for companies to promote themselves and communicate with their customers. The most used Internet service of finding information today is search engines (e.g. Google, Bing, Yahoo) were almost three million searches are preformed every minute worldwide. This trend has led to an importance for companies having their websites visible on these search engines. In addition, people tend to be more and more on the go and are searching with their smartphones instead of traditional personal computer (PC). Meaning that companies’ websites can be available for customers 24 hour a day, 7 days a week, independent on customers location. Consequently, companies have the possibilities to reach the attention of customers when they actually search for a product/service and are therefore most likely to purchase.   In this thesis a marketing strategy has been developed for managers regarding how to master this new communication tool, in order to reach success and competitive advantage. This strategy was developed by investigate in what characteristics and functions users desire when searching with their smartphone. Together with three hypotheses tested if the perceived user-friendliness, relative advantage and compatibility within mobile search have a positive affect on the intention of use this new technology.   In this bachelor thesis a survey was conducted among people in generation C living in Sweden, which resulted in 397 completed responses. The hypotheses were tested with use of a regression analysis and the findings were that the relative advantage and compatibility in mobile search has a positive affect on the intention of use. Therefore, this thesis suggests companies to develop their mobile search engine marketing strategy with the aim of delivering value and satisfying the customer. Moreover, this thesis recommend managers to keep their mobile website quick, relevant and making sure having valuable and informative information about their business in the description text visible to users in the search engine hit list.   Finally, the majority of the population does already act on this new market and it is therefore of great importance for companies satisfying these users in order to stay competitive.
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Books on the topic "Search engine marketing"

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Ramos, Andreas. Search Engine Marketing. New York: McGraw-Hill, 2008.

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Stephanie, Cota, ed. Search engine marketing. New York: McGraw-Hill, 2009.

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Kennedy, Anne. Global search engine marketing: Fine-tuning your international search engine results. Indianapolis, Ind: Que, 2012.

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Search Engine Optimization. 2nd ed. Hoboken: Wiley [Imprint], 2009.

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Kelsey, Todd. Introduction to Search Engine Marketing and AdWords. Berkeley, CA: Apress, 2017. http://dx.doi.org/10.1007/978-1-4842-2848-7.

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Pay per click search engine marketing for dummies. Indianapolis, IN: Wiley Pub., Inc, 2006.

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Kent, Peter. Pay Per Click Search Engine Marketing For Dummies. New York: John Wiley & Sons, Ltd., 2007.

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The truth about search engine advertising. Upper Saddle River, N.J: FT Press, 2009.

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Kent, Peter. Search Engine Optimization For Dummies. New York: John Wiley & Sons, Ltd., 2004.

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Search engine optimization for dummies. Indianapolis: Wiley, 2004.

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Book chapters on the topic "Search engine marketing"

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Charlesworth, Alan. "Search engine optimization." In Digital Marketing, 63–98. 3rd edition. | Abingdon, Oxon ; New York, NY : Routledge, 2018.: Routledge, 2018. http://dx.doi.org/10.4324/9781315175737-4.

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Das, Subhankar. "Search Engine Algorithm and Search Engine Marketing." In Search Engine Optimization and Marketing, 117–80. First edition. | Boca Raton : CRC Press, 2021.: Chapman and Hall/CRC, 2020. http://dx.doi.org/10.1201/9780429298509-6.

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Heinze, Aleksej. "Search engine optimisation." In Digital and Social Media Marketing, 175–203. Second edition. | Milton Park, Abingdon, Oxon ; New York, NY : Routledge, 2020.: Routledge, 2020. http://dx.doi.org/10.4324/9780429280689-11.

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Charlesworth, Alan. "Search engine optimization." In Absolute Essentials of Digital Marketing, 18–33. New York : Routledge, 2020. | Series: Absolute essentials of business and economics: Routledge, 2020. http://dx.doi.org/10.4324/9781003015789-2.

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Schröer, Stefanie. "Search Engine Optimization (SEO)." In Quick Guide Online-Marketing für Einzelkämpfer und Kleinunternehmer, 35–54. Wiesbaden: Springer Fachmedien Wiesbaden, 2017. http://dx.doi.org/10.1007/978-3-658-15939-9_5.

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Das, Subhankar. "Introduction to CMS, SEO, SEM, and Attribution Modeling." In Search Engine Optimization and Marketing, 1–26. First edition. | Boca Raton : CRC Press, 2021.: Chapman and Hall/CRC, 2020. http://dx.doi.org/10.1201/9780429298509-1.

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Das, Subhankar. "Website Basics and Development." In Search Engine Optimization and Marketing, 27–46. First edition. | Boca Raton : CRC Press, 2021.: Chapman and Hall/CRC, 2020. http://dx.doi.org/10.1201/9780429298509-2.

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Das, Subhankar. "On-Page Optimization." In Search Engine Optimization and Marketing, 47–74. First edition. | Boca Raton : CRC Press, 2021.: Chapman and Hall/CRC, 2020. http://dx.doi.org/10.1201/9780429298509-3.

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Das, Subhankar. "Link Building and Setup." In Search Engine Optimization and Marketing, 75–90. First edition. | Boca Raton : CRC Press, 2021.: Chapman and Hall/CRC, 2020. http://dx.doi.org/10.1201/9780429298509-4.

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Das, Subhankar. "Concept of Off-Page SEO." In Search Engine Optimization and Marketing, 91–116. First edition. | Boca Raton : CRC Press, 2021.: Chapman and Hall/CRC, 2020. http://dx.doi.org/10.1201/9780429298509-5.

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Conference papers on the topic "Search engine marketing"

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Zhang, Qianyun, Shawndra Hill, and David Rothschild. "Post Purchase Search Engine Marketing." In Companion of the The Web Conference 2018. New York, New York, USA: ACM Press, 2018. http://dx.doi.org/10.1145/3184558.3186583.

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Schultz, Carsten D. "SEARCH TRIANGLE: INTEGRATING SEARCH INTENTION IN SEARCH ENGINE ADVERTISING." In Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.12.01.02.

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Minfang, Chien. "Consumer decision process based on search engine marketing." In 2011 8th International Conference on Service Systems and Service Management (ICSSSM 2011). IEEE, 2011. http://dx.doi.org/10.1109/icsssm.2011.5959438.

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Wang, Caili, and Xiaotong Hao. "Comprehensive Model for Evaluating Search Engine Marketing Effect." In 2011 Fourth International Conference on Business Intelligence and Financial Engineering (BIFE). IEEE, 2011. http://dx.doi.org/10.1109/bife.2011.38.

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Wong, James, Brendan Collins, and Ganesh Venkataraman. "Large Scale Search Engine Marketing (SEM) at Airbnb." In SIGIR '18: The 41st International ACM SIGIR conference on research and development in Information Retrieval. New York, NY, USA: ACM, 2018. http://dx.doi.org/10.1145/3209978.3210207.

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"RESEARCHING SEARCH - A Study into Search Engine Marketing Practices in Ireland." In International Conference on E-business. SciTePress - Science and and Technology Publications, 2008. http://dx.doi.org/10.5220/0001910703390346.

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Andonov, Aleksandar D. "The Application of Search Engine Optimization in Internet Marketing." In 2020 55th International Scientific Conference on Information, Communication and Energy Systems and Technologies (ICEST). IEEE, 2020. http://dx.doi.org/10.1109/icest49890.2020.9232740.

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Peng, Lv, Sun Xue Zhu, and Shang Zhong Yang. "Search Engine Marketing Technology Data Validation Evidence from BAIDU." In 2013 5th International Conference on Intelligent Human-Machine Systems and Cybernetics (IHMSC). IEEE, 2013. http://dx.doi.org/10.1109/ihmsc.2013.261.

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Kai Xiong. "Study on mode and value of search engine marketing." In 2011 International Conference on Multimedia Technology (ICMT). IEEE, 2011. http://dx.doi.org/10.1109/icmt.2011.6002255.

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Terrance, Arokia R., Shruti Shrivastava, and Asmita Mishra. "Importance of Search Engine Marketing in the Digital World." In The First International Conference on Information Technology and Knowledge Management. PTI, 2018. http://dx.doi.org/10.15439/2017km24.

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Reports on the topic "Search engine marketing"

1

Aldrich, Susan. Search Engine Marketing and Optimization Wisdom V.2003. Boston, MA: Patricia Seybold Group, December 2003. http://dx.doi.org/10.1571/psgp12-19-03cc.

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Search Engine Marketing: Does it Pay? IEDP Ideas for Leaders, January 2014. http://dx.doi.org/10.13007/309.

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