Relevant bibliographies by topics / Search engine marketing

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Search engine marketing'

Author: Grafiati
Published: 4 June 2021
Last updated: 25 July 2025

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Journal articles on the topic "Search engine marketing"

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MINASYAN, Vladimir. "Search Engine Friendliness of Search Engine Marketing Methods." Journal of Business 3, no. 1 (2014): 47–51. http://dx.doi.org/10.31578/job.v3i1.80.

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The article examines search engine friendliness of the most popular and widely used search engine marketing (SEM) methods. In the first part, SEM methods and approaches that are in line with search engines’ official guidelines are examined and analyzed. The second part deals with popular methods which are not welcomed by search engines and are implemented by companies solely for search engine rankings manipulation purposes. Finally, the last section describes several experiments conducted on live websites in order to figure out modern search engines abilities to identify widely used deceptive
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Ivanechko, N., V. Dudar, and V. Pavelko. "Search engine marketing." Galic'kij ekonomičnij visnik 74, no. 1 (2022): 158–62. http://dx.doi.org/10.33108/galicianvisnyk_tntu2022.01.158.

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The article considers the elements of Internet marketing. It is determined that search marketing is a search engine optimization and a modern method of site promotion by optimizing the resource for social networks. The classification of search queries is carried out according to the following features: query competitiveness, query frequency, query value, query geodependence, query regionality, query seasonality, query time of day. It is established that the sign of competitiveness of the request is divided into highly competitive, medium competitive, low competitive; the query frequency attrib
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Ivanechko, N., V. Dudar, and V. Pavelko. "Search engine marketing." Galic'kij ekonomičnij visnik 74, no. 1 (2022): 158–62. http://dx.doi.org/10.33108/galicianvisnyk_tntu2022.01.158.

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The article considers the elements of Internet marketing. It is determined that search marketing is a search engine optimization and a modern method of site promotion by optimizing the resource for social networks. The classification of search queries is carried out according to the following features: query competitiveness, query frequency, query value, query geodependence, query regionality, query seasonality, query time of day. It is established that the sign of competitiveness of the request is divided into highly competitive, medium competitive, low competitive; the query frequency attrib
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Knight, Hanne. "Search engine marketing." Business & Management Collection 2025, no. 6 (2025): e1006452. https://doi.org/10.69645/hcdm1315.

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Kalyan, Ettela. "IMPORTANCE OF GOOGLE SEARCH ENGINE MARKETING IN EVOLVING DIGITAL MARKETING PLACE." International Journal of Engineering Applied Sciences and Technology 6, no. 10 (2022): 131–35. http://dx.doi.org/10.33564/ijeast.2022.v06i10.016.

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In recent years, promotional strategies all over the world have experimented with improved models to reach out to potential customers. Search engine marketing is one of the most promising and widely used techniques. The goal of this research is to explore into the advantages of adopting search engine marketing techniques in Google, the most prominent search engine. This study assesses behavioral patterns of the customers to collect the data about their perception towards digital marketing. This research also discusses how to develop approaches for effectively promoting and optimizing websites
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Paraskevas, Alexandros, Ioannis Katsogridakis, Rob Law, and Dimitrios Buhalis. "Search Engine Marketing: Transforming Search Engines into Hotel Distribution Channels." Cornell Hospitality Quarterly 52, no. 2 (2011): 200–208. http://dx.doi.org/10.1177/1938965510395016.

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Goyal, Harsh, and Komal kapoor. "Search Engine Optimization with Google." International Journal for Research in Applied Science and Engineering Technology 10, no. 12 (2022): 496–501. http://dx.doi.org/10.22214/ijraset.2022.47904.

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Abstract: This paper is a finished survey that how various strategies of Search Engine Optimization (SEO) can help to improve product marketing. Search engines have now become an important channel for increasing SMEs’ global reach and helps companies to compete with other and large companies. SMEs are using search engine optimization to improve their online visibility as a result (SEO). With the help of Search Engine Optimization small companies can actually now compete with the large companies and can appear ahead of large. The main objective of every website to list at the top of all thelink
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Sethi, Nishu. "Interaction with Search Engine through Keywords - Digital Marketing." International Journal of Psychosocial Rehabilitation 24, no. 5 (2020): 6774–77. http://dx.doi.org/10.37200/ijpr/v24i5/pr2020668.

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Sen, Ravi. "Optimal Search Engine Marketing Strategy." International Journal of Electronic Commerce 10, no. 1 (2005): 9–25. http://dx.doi.org/10.1080/10864415.2005.11043964.

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Fesenmaier, Daniel R., Zheng Xiang, Bing Pan, and Rob Law. "A Framework of Search Engine Use for Travel Planning." Journal of Travel Research 50, no. 6 (2010): 587–601. http://dx.doi.org/10.1177/0047287510385466.

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Search engines have become one of the primary tools for travel planning and, as such, have become an important element in the marketing efforts of destination marketing organizations. Recently, it has been demonstrated that because of the dynamic relationships among search engine providers, the tourism industry, and travelers, it is essential that destination marketing organizations understand how search engines are used by travelers within the travel planning process. This study proposed a three-stage model that provides a framework for examining how online travelers use search engines and ho
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Dissertations / Theses on the topic "Search engine marketing"

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Fahlström, Kamilla, and Caroline Jensen. "Search Engine Marketing in SMEs : The motivations behind using search engine marketing." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-21116.

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Abstract   Title: Search Engine Marketing in SMEs Level: Final assignment for Bachelor Degree in Business Administration Authors: Kamilla Fahlström & Caroline Jensen Supervisor: Jens Eklinder Frick Date: 2016 January Purpose: The purpose of this study is to use Expectancy theory to describe and analyze small company owners’ motivations for their usage of Search Engine Marketing, in terms of their perceived Valence, Expectancy and Instrumentality. Method: To research the aim of this study a qualitative research approach was used. The empirical data was compiled through ten semi-structured i
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Slavík, Michal. "Search Engine Marketing neziskových organizací." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-124602.

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The goal of this thesis is to design methodics for Search Engine Marketing (SEM) in nonprofit organizations (NPOs) which takes advantage of their specifics. Other goals include practical evaluation of the methodics and analysis of the current state of NPOs websites. Determined goals are reached by merging theoretical background from relevant literature with the knowledge gained during field research and with author's experience. Designed methodics is built on the following hypotheses: NPOs are able to negotiate better trade terms than trading companies, NPOs can delegate their volunteers to do
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Nilsson, Rebecca, and Christa Alanko. "STREAMLINE THE SEARCH ENGINE MARKETING STRATEGY : Generational Driven Search Behavior on Google." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-70149.

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The expanded internet usage has resulted in an increased activity at web-based search engines. Companies are therefore devoting a large portion of their online marketing budget on Search Engine Marketing (abbreviated SEM) in order to reach potential online consumers searching for products. SEM comprises Search Engine Advertising (SEA) and Search Engine Optimization (SEO) which are two dissimilar marketing tools companies can invest in to reach the desired customer segments. It is therefore of great interest for companies in different product markets to have knowledge of which SEM strategy to u
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Neethling, Riaan. "Search engine optimisation or paid placement systems-user preference /." Thesis, [S.l. : s.n.], 2007. http://dk.cput.ac.za/cgi/viewcontent.cgi?article=1076&context=td_cput.

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Pérková, Eva. "Internetový marketing živnostníka." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-201746.

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This diploma thesis focuses on Internet marketing of a tradesman. The theoretical part consisting of the first four chapters introduces Internet marketing and its tools, provides details about search engine optimization (SEO), search engine marketing (SEM) and Google Analytics - tool used to analyze website traffic. The final chapter focuses on Internet marketing of Mr. Škoch, a roofer from Lubná. The thesis analyzes his original website and strategy and then describes the process of creation of a new website, its optimization, creation of paid campaign and a Facebook page. Both websites and s
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Watson, Veronica. "Basic system configuration in search engine." Xavier University / OhioLINK, 2008. http://rave.ohiolink.edu/etdc/view?acc_num=xavier1545566567119888.

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Lugli, Andrea. "Search engine marketing nel settore della ricerca e selezione del personale." Bachelor's thesis, Alma Mater Studiorum - Università di Bologna, 2011. http://amslaurea.unibo.it/2709/.

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Il panorama delle aziende italiane è costellato da una moltitudine di piccoli attori largamente specializzati in mansioni definite. Sono le piccole e le medie imprese (PMI), aziende per lo più familiari e con meno di qualche decina di dipendenti, talvolta con un'importante storia alle loro spalle che, nonostante la crisi e l'avvento di Internet, sono riuscite a rimanere leader incontrastati nel loro settore. È proprio Internet infatti uno dei pericoli più grandi per esse. Settori che in passato erano presenti offline, negli uffici dove ci si rivolgeva per l'erogazione del servizio richiesto, o
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Roudnický, Tomáš. "Search Engine Optimization a jeho efektivita ve srovnání s Pay-per-Click reklamou." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-81599.

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The thesis is dealing with information technologies with an emphasis on the Internet, Internet marketing and its special regions of SEO, SEM and PPC, which mutual comparison makes the focal point of my work. The theoretical part is a successive analysis of the influences of the Internet marketing, SEM and SEO. Then, it states and explains the particular items the optimization of searchers is based upon. The following parts contain the analysis and questionnaires that are related to the region of the searchers. The theoretical part is concluded with an explanation of the principle of the PPC ad
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Kritzinger, Wouter Thomas. "Development of a search engine marketing model using the application of a dual strategy." Thesis, Cape Peninsula University of Technology, 2017. http://hdl.handle.net/20.500.11838/2603.

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Thesis (DTech (Informatics))--Cape Peninsula University of Technology, 2017.<br>Any e-commerce venture using a website as main shop-front should invest in marketing their website. Previous empirical evidence shows that most Search Engine Marketing (SEM) spending (approximately 82%) is allocated to Pay Per Click (PPC) campaigns while only 12% was spent on Search Engine Optimisation (SEO). The remaining 6% of the total spending was allocated to other SEM strategies. No empirical work was found on how marketing expenses compare when used solely for either the one or the other of the two mai
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Bäcke, Louise, Ellinor Hansen, and Linnea Johansson. "Mobile Search : An empirical investigation of the next big thing." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-19290.

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The remarkable spread of the Internet has generated new opportunities for companies to promote themselves and communicate with their customers. The most used Internet service of finding information today is search engines (e.g. Google, Bing, Yahoo) were almost three million searches are preformed every minute worldwide. This trend has led to an importance for companies having their websites visible on these search engines. In addition, people tend to be more and more on the go and are searching with their smartphones instead of traditional personal computer (PC). Meaning that companies’ websit
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Books on the topic "Search engine marketing"

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Ramos, Andreas. Search Engine Marketing. McGraw-Hill, 2008.

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Stephanie, Cota, ed. Search engine marketing. McGraw-Hill, 2009.

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Susan, Esparza, and Clay, eds. Search Engine Optimization. For Dummies [Imprint], 2009.

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Kennedy, Anne. Global search engine marketing: Fine-tuning your international search engine results. Que, 2012.

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Kent, Peter. Pay Per Click Search Engine Marketing For Dummies. John Wiley & Sons, Ltd., 2007.

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Kelsey, Todd. Introduction to Search Engine Marketing and AdWords. Apress, 2017. http://dx.doi.org/10.1007/978-1-4842-2848-7.

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Rognerud, Jon. Ultimate guide to search engine optimization. Entrepreneur Press, 2008.

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Kent, Peter. Search Engine Optimization For Dummies. John Wiley & Sons, Ltd., 2004.

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Ledford, Jerri L. SEO: Search engine optimization bible. Wiley, 2008.

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Bill, Hunt, ed. Search Engine Marketing, Inc.: Driving search traffic to your company's web site. 2nd ed. IBM Press/Pearson, 2009.

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Book chapters on the topic "Search engine marketing"

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Charlesworth, Alan. "Search engine optimization." In Digital Marketing. Routledge, 2018. http://dx.doi.org/10.4324/9781315175737-4.

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Charlesworth, Alan. "Search engine optimization." In Digital Marketing, 4th ed. Routledge, 2022. http://dx.doi.org/10.4324/9781003147411-4.

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Kelley, Larry D., Kim Bartel Sheehan, Lisa Dobias, David E. Koranda, and Donald W. Jugenheimer. "Search engine marketing." In Advertising Media Planning, 5th ed. Routledge, 2022. http://dx.doi.org/10.4324/9781003258162-27.

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Das, Subhankar. "Search Engine Algorithm and Search Engine Marketing." In Search Engine Optimization and Marketing. Chapman and Hall/CRC, 2020. http://dx.doi.org/10.1201/9780429298509-6.

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Charlesworth, Alan. "Search engine optimization." In Absolute Essentials of Digital Marketing. Routledge, 2020. http://dx.doi.org/10.4324/9781003015789-2.

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Heinze, Aleksej. "Search engine optimisation." In Digital and Social Media Marketing. Routledge, 2020. http://dx.doi.org/10.4324/9780429280689-11.

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Das, Subhankar. "Introduction to CMS, SEO, SEM, and Attribution Modeling." In Search Engine Optimization and Marketing. Chapman and Hall/CRC, 2020. http://dx.doi.org/10.1201/9780429298509-1.

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Das, Subhankar. "Website Basics and Development." In Search Engine Optimization and Marketing. Chapman and Hall/CRC, 2020. http://dx.doi.org/10.1201/9780429298509-2.

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Das, Subhankar. "On-Page Optimization." In Search Engine Optimization and Marketing. Chapman and Hall/CRC, 2020. http://dx.doi.org/10.1201/9780429298509-3.

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Das, Subhankar. "Link Building and Setup." In Search Engine Optimization and Marketing. Chapman and Hall/CRC, 2020. http://dx.doi.org/10.1201/9780429298509-4.

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Conference papers on the topic "Search engine marketing"

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Tatikonda, Reshmi, Jainath Ponnala, Ramya Thatikonda, Dileep Kumar Yendluri, M. Kempanna, and Bhuvanesh Ananthan. "Optimizing Digital Marketing Strategies Through Search Engine Optimization." In 2024 IEEE International Conference on Contemporary Computing and Communications (InC4). IEEE, 2024. http://dx.doi.org/10.1109/inc460750.2024.10649088.

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Samarah, Tariq, Tawfiq Alrawashdeh, Ala’ S. Mughaid, and Shadi AlZu’Bi. "Utilizing LLMs for Enhancing Search Engine Optimization Strategies in Digital Marketing." In 2024 2nd International Conference on Foundation and Large Language Models (FLLM). IEEE, 2024. https://doi.org/10.1109/fllm63129.2024.10852433.

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Ozola, Inta, Una Libkovska, and Sandra Indriksone. "THE ROLE OF SEARCH ENGINE OPTIMISATION IN CUSTOMER DECISION MAKING IN DIGITAL MARKETING FOR SUSTAINABLE DEVELOPMENT." In 24th SGEM International Multidisciplinary Scientific GeoConference 2024. STEF92 Technology, 2024. https://doi.org/10.5593/sgem2024/5.1/s21.83.

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Search engine optimisation as a separate concept has not been researched extensively compared to other digital marketing tools in Latvia. The aim of this study is to analyse the decision-making process of custumers in the choice of services placed on the internet market for sustainable development. The study is planned to be carried out in five phases, analysing and structuring the offer of companies in different sectors and the choices made by consumers on websites. This article summarises data from the first phase of the study, which analysed companies in the tourism sector. The data reflect
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Wang, Suyi. "Research on Keyword Selection and Search Engine Optimization Strategies for Online Marketing Based on Machine Learning." In 2024 International Conference on Interactive Intelligent Systems and Techniques (IIST). IEEE, 2024. http://dx.doi.org/10.1109/iist62526.2024.00139.

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Zhang, Qianyun, Shawndra Hill, and David Rothschild. "Post Purchase Search Engine Marketing." In Companion of the The Web Conference 2018. ACM Press, 2018. http://dx.doi.org/10.1145/3184558.3186583.

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Schultz, Carsten D. "SEARCH TRIANGLE: INTEGRATING SEARCH INTENTION IN SEARCH ENGINE ADVERTISING." In Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.12.01.02.

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Wang, Caili, and Xiaotong Hao. "Comprehensive Model for Evaluating Search Engine Marketing Effect." In 2011 Fourth International Conference on Business Intelligence and Financial Engineering (BIFE). IEEE, 2011. http://dx.doi.org/10.1109/bife.2011.38.

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Wong, James, Brendan Collins, and Ganesh Venkataraman. "Large Scale Search Engine Marketing (SEM) at Airbnb." In SIGIR '18: The 41st International ACM SIGIR conference on research and development in Information Retrieval. ACM, 2018. http://dx.doi.org/10.1145/3209978.3210207.

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Minfang, Chien. "Consumer decision process based on search engine marketing." In 2011 8th International Conference on Service Systems and Service Management (ICSSSM 2011). IEEE, 2011. http://dx.doi.org/10.1109/icsssm.2011.5959438.

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Schultheiß, Sebastian. "How search engine marketing influences user knowledge gain." In CHIIR '23: ACM SIGIR Conference on Human Information Interaction and Retrieval. ACM, 2023. http://dx.doi.org/10.1145/3576840.3578297.

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Reports on the topic "Search engine marketing"

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Aldrich, Susan. Search Engine Marketing and Optimization Wisdom V.2003. Patricia Seybold Group, 2003. http://dx.doi.org/10.1571/psgp12-19-03cc.

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Search Engine Marketing: Does it Pay? IEDP Ideas for Leaders, 2014. http://dx.doi.org/10.13007/309.

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