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Journal articles on the topic 'Search engine marketing'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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1

MINASYAN, Vladimir. "Search Engine Friendliness of Search Engine Marketing Methods." Journal of Business 3, no. 1 (2014): 47–51. http://dx.doi.org/10.31578/job.v3i1.80.

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The article examines search engine friendliness of the most popular and widely used search engine marketing (SEM) methods. In the first part, SEM methods and approaches that are in line with search engines’ official guidelines are examined and analyzed. The second part deals with popular methods which are not welcomed by search engines and are implemented by companies solely for search engine rankings manipulation purposes. Finally, the last section describes several experiments conducted on live websites in order to figure out modern search engines abilities to identify widely used deceptive

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Ivanechko, N., V. Dudar, and V. Pavelko. "Search engine marketing." Galic'kij ekonomičnij visnik 74, no. 1 (2022): 158–62. http://dx.doi.org/10.33108/galicianvisnyk_tntu2022.01.158.

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The article considers the elements of Internet marketing. It is determined that search marketing is a search engine optimization and a modern method of site promotion by optimizing the resource for social networks. The classification of search queries is carried out according to the following features: query competitiveness, query frequency, query value, query geodependence, query regionality, query seasonality, query time of day. It is established that the sign of competitiveness of the request is divided into highly competitive, medium competitive, low competitive; the query frequency attrib

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Ivanechko, N., V. Dudar, and V. Pavelko. "Search engine marketing." Galic'kij ekonomičnij visnik 74, no. 1 (2022): 158–62. http://dx.doi.org/10.33108/galicianvisnyk_tntu2022.01.158.

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The article considers the elements of Internet marketing. It is determined that search marketing is a search engine optimization and a modern method of site promotion by optimizing the resource for social networks. The classification of search queries is carried out according to the following features: query competitiveness, query frequency, query value, query geodependence, query regionality, query seasonality, query time of day. It is established that the sign of competitiveness of the request is divided into highly competitive, medium competitive, low competitive; the query frequency attrib

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Knight, Hanne. "Search engine marketing." Business & Management Collection 2025, no. 6 (2025): e1006452. https://doi.org/10.69645/hcdm1315.

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Kalyan, Ettela. "IMPORTANCE OF GOOGLE SEARCH ENGINE MARKETING IN EVOLVING DIGITAL MARKETING PLACE." International Journal of Engineering Applied Sciences and Technology 6, no. 10 (2022): 131–35. http://dx.doi.org/10.33564/ijeast.2022.v06i10.016.

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In recent years, promotional strategies all over the world have experimented with improved models to reach out to potential customers. Search engine marketing is one of the most promising and widely used techniques. The goal of this research is to explore into the advantages of adopting search engine marketing techniques in Google, the most prominent search engine. This study assesses behavioral patterns of the customers to collect the data about their perception towards digital marketing. This research also discusses how to develop approaches for effectively promoting and optimizing websites

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Paraskevas, Alexandros, Ioannis Katsogridakis, Rob Law, and Dimitrios Buhalis. "Search Engine Marketing: Transforming Search Engines into Hotel Distribution Channels." Cornell Hospitality Quarterly 52, no. 2 (2011): 200–208. http://dx.doi.org/10.1177/1938965510395016.

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Goyal, Harsh, and Komal kapoor. "Search Engine Optimization with Google." International Journal for Research in Applied Science and Engineering Technology 10, no. 12 (2022): 496–501. http://dx.doi.org/10.22214/ijraset.2022.47904.

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Abstract: This paper is a finished survey that how various strategies of Search Engine Optimization (SEO) can help to improve product marketing. Search engines have now become an important channel for increasing SMEs’ global reach and helps companies to compete with other and large companies. SMEs are using search engine optimization to improve their online visibility as a result (SEO). With the help of Search Engine Optimization small companies can actually now compete with the large companies and can appear ahead of large. The main objective of every website to list at the top of all thelink

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Sethi, Nishu. "Interaction with Search Engine through Keywords - Digital Marketing." International Journal of Psychosocial Rehabilitation 24, no. 5 (2020): 6774–77. http://dx.doi.org/10.37200/ijpr/v24i5/pr2020668.

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Sen, Ravi. "Optimal Search Engine Marketing Strategy." International Journal of Electronic Commerce 10, no. 1 (2005): 9–25. http://dx.doi.org/10.1080/10864415.2005.11043964.

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Fesenmaier, Daniel R., Zheng Xiang, Bing Pan, and Rob Law. "A Framework of Search Engine Use for Travel Planning." Journal of Travel Research 50, no. 6 (2010): 587–601. http://dx.doi.org/10.1177/0047287510385466.

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Search engines have become one of the primary tools for travel planning and, as such, have become an important element in the marketing efforts of destination marketing organizations. Recently, it has been demonstrated that because of the dynamic relationships among search engine providers, the tourism industry, and travelers, it is essential that destination marketing organizations understand how search engines are used by travelers within the travel planning process. This study proposed a three-stage model that provides a framework for examining how online travelers use search engines and ho

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Seymour, Tom, Dean Frantsvog, and Satheesh Kumar. "History Of Search Engines." International Journal of Management & Information Systems (IJMIS) 15, no. 4 (2011): 47. http://dx.doi.org/10.19030/ijmis.v15i4.5799.

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As the number of sites on the Web increased in the mid-to-late 90s, search engines started appearing to help people find information quickly. Search engines developed business models to finance their services, such as pay per click programs offered by Open Text in 1996 and then Goto.com in 1998. Goto.com later changed its name to Overture in 2001, and was purchased by Yahoo! in 2003, and now offers paid search opportunities for advertisers through Yahoo! Search Marketing. Google also began to offer advertisements on search results pages in 2000 through the Google Ad Words program. By 2007, pay

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edward, packiaraj. "SEO TECHNIQUES AND ITS IMPORTANCE IN DIGITAL MARKETING." Sambodhi 43, no. 04 (III) (2021): 5. https://doi.org/10.6084/m9.figshare.14159531.

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what is digital marketing, what are the activities are taken by digital marketers/ to show a commodity in the first page of search engine result, importance of getting higher ranking in search engine results, what are the tricks and techniques are followed to get higher rank in search engine ie Search Engine Optimization techniques are explained in this activities.

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Sun, Jian, Guang Ying Xie, Yao Li Zhang, and Jing Chen. "Research on Search Engine Marketing for Small and Medium-Sized Material Enterprises." Advanced Materials Research 655-657 (January 2013): 1820–25. http://dx.doi.org/10.4028/www.scientific.net/amr.655-657.1820.

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This paper introduces the weakness of small and medium-sized material enterprises first, and then analyzes the primary component of search engine marketing according to the experience of the authors and other scholars. Combined with the practical situation of small and medium-sized material enterprises, this paper proposes to do search engine marketing from the angle of search engine optimization, paid listing, search engine blog marketing and search engine community marketing. Among them, search engine optimization as the major part of search engine marketing is introduced in detail and appli

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Voevodina, Elena I., and Alexey D. Burykin. "SEARCH ENGINE OPTIMIZATION OF WEB RESOURCES AS AN INTEGRAL PART OF INTERNET MARKETING." EKONOMIKA I UPRAVLENIE: PROBLEMY, RESHENIYA 8/4, no. 128 (2022): 125–31. http://dx.doi.org/10.36871/ek.up.p.r.2022.08.04.016.

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With the active growth of Internet trade turnover, companies, in order to maintain their competitiveness, it becomes necessary to promote their business and the goods sold or services provided on the Internet. The modern concept of Internet marketing is as customer-oriented as possible. One of the most effective tools of Internet marketing is search engine optimization of web resources. Search engine optimization is a set of measures, the implementation of which allows you to improve the ranking of a site in search engines. The article describes the goals, objectives and sequence of search eng

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Qian, Yuan, Zhilin Sui, and Detang Wang. "The Implementation of Digital Marketing in Brand Promotion." Journal of Education, Humanities and Social Sciences 16 (July 2, 2023): 135–40. http://dx.doi.org/10.54097/ehss.v16i.9583.

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Digital marketing is an innovative marketing model or means of marketing. With the emergence and development of the Internet and Web 1.0, the concept of digital marketing was first proposed and began to be developed. This research analyzes how to use social media, search engine and brand promotion to implement digital marketing and how these three aspects bring advantages to digital marketing. The necessity of social media to enhance brand value is determined and flexibly meet the diverse needs of consumers. Social media conforms to the 4C marketing method, user service capabilities, marketing

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Al-Rawas, Imad Ahmed Salem Mubarak, Ilhaamie Abdul Ghani Azmi та Issa Khan. ":SEO & SEMالتسويق عبر محركات البحث أهميتها وفوائدها وطريقة عملها واستراتيجياتها ومدى موافقتها مع الشريعة الإسلامية THE MARKETING THROUGH SEARCH ENGINES SEO&SEM: IMPORTANCE, BENEFITS, METHOD OF WORK AND STRATEGIES". Online Jurnal of Islamic Management and Finance 3, № 2 (2023): 44–60. http://dx.doi.org/10.22452/ojimf.vol3no2.4.

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Search engine marketing is one of the latest means of e-marketing in the modern era, as it is known by the term (SEO) Search Engine Optimization, one of the completely new ways that marketers use through the use of modern digital tools in order to reach customers, and the main goal of it is to facilitate the link between marketing companies and users When anyone searches through search engines, the link, video, or marketing images appear to them at the top of the search results, which helps them to decide to enter and possibly buy, and therefore the better your pages appear in the search resul

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Simrankaur, Rajpal, and Nitve Dnyandev Laxman Dr. "Digital Marketing: The Evolution, Trends, and Challenges." International Journal of Advance and Applied Research S6, no. 22 (2025): 855–60. https://doi.org/10.5281/zenodo.15533566.

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<em>Digital marketing has revolutionized the way businesses interact with consumers, offering dynamic opportunities to build brand awareness, increase sales conversions, and strengthen  external connections. The rise of the internet and digital technologies has opened global markets, allowing companies to tailor campaigns based on individual user preferences and access real-time performance metrics. By leveraging platforms like search engines, social media, email, and paid ads, organizations can engage audiences more efficiently and personally than ever before. This research paper explore

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Ti, Haowei, and Ding Ma. "Research on Google Search and Amazon Search Based on the Comparison of Algorithms." International Journal of Economics & Management Sciences 11, no. 3 (2022): 4. https://doi.org/10.37421/ 2162-6359.2022.11.626.

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Search engine optimization, which can optimize the search display position of content and expose the target content to readers faster, is a great tool for marketing. For foreign trade practitioners, the traffic entrances of the two major search engines, Amazon and Google, determine the exposure of products. Amazon drives consumers to click and search with shopping as the demand and has a clearer consumption intention, while Google is a bigger information plaza than Amazon, leading people to various websites.

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Jain, Vipin. "A study on search engine marketing." South Asian Journal of Marketing & Management Research 11, no. 10 (2021): 196–201. http://dx.doi.org/10.5958/2249-877x.2021.00093.x.

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Karjaluoto, Heikki, and Hannele Leinonen. "Advertisers' perceptions of search engine marketing." International Journal of Internet Marketing and Advertising 5, no. 1/2 (2009): 95. http://dx.doi.org/10.1504/ijima.2009.021952.

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Bagnall, Jon. "New Technology Briefing: Search engine marketing." Interactive Marketing 4, no. 4 (2003): 388–94. http://dx.doi.org/10.1057/palgrave.im.4340206.

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Lukito, Rony Baskoro, Cahya Lukito, and Deddy Arifin. "Penerapan Teknik Seo (Search Engine Optimization) pada Website dalam Strategi Pemasaran melalui Internet." ComTech: Computer, Mathematics and Engineering Applications 5, no. 2 (2014): 1050. http://dx.doi.org/10.21512/comtech.v5i2.2363.

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The purpose of this research is how to optimize a web design that can increase the number of visitors. The number of Internet users in the world continues to grow in line with advances in information technology. Products and services marketing media do not just use the printed and electronic media. Moreover, the cost of using the Internet as a medium of marketing is relatively inexpensive when compared to the use of television as a marketing medium. The penetration of the internet as a marketing medium lasted for 24 hours in different parts of the world. But to make an internet site into a sit

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Damian-Okoro, Inetimi Roseline, Gods power Henshaw Akani, Ezekiel Benson Brown, and Ejiro Anthonia Akani. "Search Engine Marketing and Social Media Performance of Online Retailers in Rivers State." INTERNATIONAL JOURNAL OF SOCIAL SCIENCES AND MANAGEMENT RESEARCH 9, no. 8 (2023): 103–26. http://dx.doi.org/10.56201/ijssmr.v9.no8.2023.pg103.126.

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The purpose of this study was to investigate the relationship between search engine marketing and social media performance of online retailers in Rivers State. The objectives of the study were specifically to ascertain the relationship between search engine marketing and social media performance of online retailers in Nigeria. Search engine optimization and pay per click were dimensions of Search engine marketing while traffic and visit frequency were proxies of social media performance. The study adopted an explanatory research design and the population of the study was 20 online stores in Ri

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IANKOVETS, Tetiana. "Search engine marketing in creating website user impressions." SCIENTIA FRUCTUOSA 153, no. 1 (2024): 40–69. http://dx.doi.org/10.31617/1.2024(153)03.

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Increased competition in the digital environment leads to the search for effective tools to attract targeted traffic to websites. Search engine marketing (SEM), which includes search engine (contextual) advertising (SEA) and search engine optimization (SEO), allows toachieve this aim by means of technical settings and consideration of marketing aspects in creating user impressions. The effectiveness of search engine marketing is tested in practice with the help of web analytics, which allows real-time tracking of traffic, its sources, and user actions, which helps identify the most effective t

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KARMAZINOVA, Viktoriia. "Gamification of consumer loyalty programs." SCIENTIA FRUCTUOSA 153, no. 1 (2024): 70–83. http://dx.doi.org/10.31617/1.2024(153)04.

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Increased competition in the digital environment leads to the search for effective tools to attract targeted traffic to websites. Search engine marketing (SEM), which includes search engine (contextual) advertising (SEA) and search engine optimization (SEO), allows toachieve this aim by means of technical settings and consideration of marketing aspects in creating user experiences. The effectiveness of search engine marketing is tested in practice with the help of web analytics, which allows real-time tracking of traffic, its sources, and user actions, which helps identify the most effective

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Dewanto, Fiky Budi, Muhammad Habib Purnama Febrian, Muhammad Raihan Amir, and Ida Farida Adi Prawira. "Penerapan SEO Dalam Strategi Pemasaran Perusahaan." Jurnal Maneksi 12, no. 4 (2023): 709–15. http://dx.doi.org/10.31959/jm.v12i4.1900.

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This article aims to determine the influence of implementing SEO (Search Engine Optimization) in marketing company. In this article, data were collected using the SLR (Systematic Literature Review) method and analyzed qualitatively. Findings suggest that as time goes by, trading companies are starting to adapt by changing their conventional trading systems to modern systems, including their marketing strategies to reach wider and more target markets. A modern marketing strategy that combines digital media with marketing skills has become a new marketing technique called digital marketing. Digi

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Berman, Ron, and Zsolt Katona. "The Role of Search Engine Optimization in Search Marketing." Marketing Science 32, no. 4 (2013): 644–51. http://dx.doi.org/10.1287/mksc.2013.0783.

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Joseph, Muragu Ndung'u, and John Mutinda Dr. "EFFECT OF SEARCH ENGINE MARKETING ON THE PERFORMANCE OF KENYA'S TOP 100 MEDIUM-SIZED COMPANIES." International Journal of Management and Commerce Innovations 10, no. 1 (2022): 502–8. https://doi.org/10.5281/zenodo.7100143.

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<strong>Abstract:</strong> The value and importance of medium-sized businesses in a knowledge-based economy has long been recognized. Medium-sized businesses, on the other hand, face enormous difficulties and dangers in order to thrive in a competitive climate. For many organizations, digital marketing for small businesses is unfamiliar territory, and because technology is continuously improving, previous techniques must be updated to fit the current market. As a result, medium-sized businesses confront numerous obstacles when it comes to online marketing. This study therefore, investigated th

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O’Neill, Stephen, and Kevin Curran. "The Core Aspects of Search Engine Optimisation Necessary to Move up the Ranking." International Journal of Ambient Computing and Intelligence 3, no. 4 (2011): 62–70. http://dx.doi.org/10.4018/jaci.2011100105.

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Search engine optimization (SEO) is the process of improving the visibility, volume and quality of traffic to website or a web page in search engines via the natural search results. SEO can also target other areas of a search, including image search and local search. SEO is one of many different strategies used for marketing a website but SEO has been proven the most effective. An Internet marketing campaign may drive organic search results to websites or web pages but can be involved with paid advertising on search engines. All search engines have a unique way of ranking the importance of a w

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Isbandi, Isbandi, Zatnika Zatnika, and Edwin Triyatna. "IMPLEMENTASI TEKNIK SEO (SEARCH ENGINE OPTIMIZATION) UNTUK OPTIMASI WEBSITE PENJUALAN DI LESTARI JAYA MEBEL." EDUSAINTEK: Jurnal Pendidikan, Sains dan Teknologi 10, no. 3 (2023): 1047–60. http://dx.doi.org/10.47668/edusaintek.v10i3.867.

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The background of this research is to help Micro, Small and Medium Enterprises (MSMEs) which need promotional media in the form of websites. Therefore the author has an idea to implement SEO (Search Engine Optimization). SEO (Search Engine Optimization) is a technique for improving a website in the search results of search engines such as Google, Bing, etc. SEO (Search Engine Optimization) is an important marketing strategy for increasing the visibility of a website and the number of organic visitors to the intended site. This research uses quantitative methods. Data collected by online survey

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Endri, Engga Probi, and Rossy Widyastuti. "Pengaruh Iklan Internet Shopee dalam Search Engine Marketing Terhadap Keputusan Pembelian Mahasiswa Fikom Universitas Mercu Buana Kampus Meruya di Tahun 2022." Jurnal Visi Komunikasi 22, no. 02 (2023): 158. http://dx.doi.org/10.22441/visikom.v22i02.23874.

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Search engine menjadi salah satu media untuk mencari informasi. Selain itu, search engine dapat dijadikan media pemasaran yang disebut dengan search engine marketing. Penelitian ini dilakukan untuk mengetahui pengaruh search engine marketing Shopee terhadap pengambilan keputusan pembelian Mahasiswa FIKOM Mercu Buana pada tahun 2022. Populasi penelitian ini adalah mahasiswa FIKOM Universitas Mercu Buana dengan teknik pemilihan sampel yang digunakan yaitu purposive sampling. Hasil pada penelitian menunjukkan bahwa adanya pengaruh Search Engine Marketing Terhadap Pengambilan Keputusan Pembelian S

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Dou, Lim, Su, Zhou, and Cui. "Brand Positioning Strategy Using Search Engine Marketing." MIS Quarterly 34, no. 2 (2010): 261. http://dx.doi.org/10.2307/20721427.

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Iskandar, M. S., and D. Komara. "Application Marketing Strategy Search Engine Optimization (SEO)." IOP Conference Series: Materials Science and Engineering 407 (September 26, 2018): 012011. http://dx.doi.org/10.1088/1757-899x/407/1/012011.

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Roggenbuck, Vera, Hendrik Finger, and Anja Kolburg. "Search Engine Marketing - Entwicklungsperspektiven für das Marketingcontrolling." Controlling 23, no. 12 (2011): 650–56. http://dx.doi.org/10.15358/0935-0381-2011-12-650.

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Abou Nabout, Nadia, Markus Lilienthal, and Bernd Skiera. "Empirical Generalizations in Search Engine Advertising." Journal of Retailing 90, no. 2 (2014): 206–16. http://dx.doi.org/10.1016/j.jretai.2014.03.002.

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Sulistianingsih, Indri, Ahmad Akbar, Nova Maya Sari, and Astri Mutia Rahma. "Implementation of Digital Marketing with SEO on Gogalas Website for Business Directory Listing." JURNAL TEKNOLOGI DAN ILMU KOMPUTER PRIMA (JUTIKOMP) 6, no. 1 (2023): 1–5. http://dx.doi.org/10.34012/jutikomp.v6i1.3487.

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Gogalas is a website-based application that serves as a directory listing for services and products of small and medium enterprises in the village. The implementation of digital marketing with search engine optimization (SEO) has been applied to improve the visibility and searchability of the website. The purpose of this study is to determine the effectiveness of implementing digital marketing with SEO in improving the website's search engine rankings and visibility. The research method used in this study is descriptive quantitative research with data collection techniques through observation

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Laurentinus, Laurentinus, Hengki Hengki, Sarwindah Sarwindah, Okkita Rizan, and Hamidah Hamidah. "OPTIMASI TIPE AFFILIATE DIGITAL MARKETING TERHADAP PRODUK UMKM DENGAN MODEL DESKRIPSI CLUSTERING." Jurnal Cakrawala Ilmiah 2, no. 4 (2022): 1709–14. http://dx.doi.org/10.53625/jcijurnalcakrawalailmiah.v2i4.4624.

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Digital marketing berkembang dengan luar biasa dengan berbagai macam tipe konsep pemasaran digital dan komunikasi online. Digital marketing merupakan kunci dalam bisnis era saat ini. Tipe digital terdiri dari search, sosial media, content, email dan paid ads. Optimasi tipe digital marketing yang digunakan dengan beberapa model yaitu search engine optimization (SEO), search engine marketing (SEM), konten marketing, email marketing, sosial marketing, affiliate marketing, dan PPC (pay per click). Optimasi marketing menggunakan konsep diatas terbukti memberikan efek domino terhadap kenaikan omset

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Bhandari, Ravneet Singh, and Ajay Bansal. "Impact of Search Engine Optimization as a Marketing Tool." Jindal Journal of Business Research 7, no. 1 (2018): 23–36. http://dx.doi.org/10.1177/2278682117754016.

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Today’s world revolves around information that is the driving force behind any economic value chain. The thirst for information has led to the evolution of online “Search Engines” over last few years and are the most widely used instruments currently. Gradually marketers also started using this platform for marketing their products. This study focuses on the impact of search engine optimization as a marketing tool and its influence on various marketing variables like market share, brand equity and others. Literature review highlights many marketing variables getting affected by search engine o

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Anyadighibe, Joseph Amaechi, Maurice Sunday Ezekiel, Anthony Ogar, and Kalu Kalu Lekwa. "Internet Marketing and Patronage of Tourism Products." International Journal of Hospitality and Tourism Systems 17, no. 3 (2024): 89–99. http://dx.doi.org/10.21863/ijhts/2024.17.3.006.

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This study examined internet marketing and the patronage of tourism products. It was aimed at determining the effects of content marketing, social media marketing, email marketing and search engine marketing on the patronage of tourism products. The study adopted cross-sectional survey research design. A sample of 323 tourists were used for the study. The findings of the study revealed that content marketing, social media marketing, email marketing and search engine marketing had significant positive effects on the patronage of tourism products in Cross River State. The study recommended that:

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Singh, Snehil. "Evaluating the Effects of Search Engine Optimization Techniques on the Efficacy of Digital Marketing." Journal of Management & Public Policy 15, no. 3 (2024): 58–67. http://dx.doi.org/10.47914/jmpp.2024.v15i3.004.

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Search engine optimization (SEO) is vital for businesses that want to improve online visibility in current scenarios. In a digital era where most consumers use search engines as the starting point to locate products or services, occupying a prominent position in search engine results is crucial. This article examines the nuances of SEO techniques for boosting the effectiveness of digital marketing efforts. In addition, the article delves into how SEO is revolutionizing the digital marketing landscape. In the article, the author reviews the primary goals of SEO, click behavior in search results

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Hidayah, Nurdin, Herlan Suherlan, Budi Wibowo, and Mochammad Nurrochman. "ANALISIS KINERJA WEBSITE DESA WISATA NGARGORETNO DENGAN MENGGUNAKAN EMICA MODEL DAN SEO ANALYTIC TOOLS." Jurnal Pariwisata 10, no. 1 (2023): 14–22. http://dx.doi.org/10.31294/par.v10i1.14133.

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ABSTRAK Penelitian ini bertujuan untuk mengevaluasi kinerja website Desa Wisata Ngargoretno dengan menggunakan pendekatan eMICA Model dan Search Engine Optimization Tools (SEO). Metode penelitian menggunakan pendekatan kuantitatif dengan penelusuran secara eksplanasi. Data dianalisis melalui penelusuran konten website Desa Wisata Ngargoretno serta Site Audit dari Ubersuggest. Hasil analisis eMICA memperlihatkan bahwa website Desa Wisata Ngargoretno masih jauh dari standar kelengkapan konten suatu website yang digunakan sebagai alat digital marketing. Begitupula dengan hasil Site Audit Ubersugg

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K R Lalitha. "Adoption of Local Search Engine Optimization (SEO) among Small-Scale Entrepreneurs in Chennai: Thematic Qualitative Analysis of Expert Insights." Journal of Information Systems Engineering and Management 10, no. 43s (2025): 1035–40. https://doi.org/10.52783/jisem.v10i43s.8515.

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Search engines are essential to merchandising because they are the primary gateways to online information. Businesses vantage them to increase visibility, drive website traffic, generate leads, and finally boost sales.A search engine is a software system designed to carry out web searches. It helps users find information on the internet by indexing websites and retrieving relevant results based on user queries.A search engine scans the index of the website for relevant content searched by the user based on the relevance, authority and user engagement. Search engines play a crucial role in digi

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Jiang, Wen Rong, and Shi Wei Lin. "Information Technology in the E-Commerce Marketing Strategy of OAWAY Website." Advanced Materials Research 859 (December 2013): 551–55. http://dx.doi.org/10.4028/www.scientific.net/amr.859.551.

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In this paper, it is analyzing the e-commerce marketing strategy with information technology in the promotion process of SME (small and medium-sized enterprises) . Some marketing methods is indicated. There are through search engine optimization, microblogging marketing, BBS marketing, event marketing technology , etc. Using these methods, the e-commerce website can be faster and better indexed by search engines with information technology. Then, improve the e-commerce website's ranking in search results. Thus, enhance the e-commerce website's sales, corporate online image and corporate cultur

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Basuki, Carola, Chairani Putri Pratiwi, and Rizka Astari Rahmatika. "Implementation Search Engine Optimization (SEO) to Improve Marketing F&B Industry." bit-Tech 6, no. 1 (2023): 87–94. http://dx.doi.org/10.32877/bt.v6i1.904.

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In new era digital now, internet is the important think for various activities including in the process to improve business promotion. One way to increase promotion through online is to improve digital marketing strategies using Search Engine Optimization (SEO) techniques. The aim of this research is to implementation SEO to improve digital marketing in F&B industry. Developing method that used are On Page and Off Page SEO to optimize the search engine. The Researcher using literature analysis and deep interview to get the data from SMEs in F&B Industry. To create the implementation of

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Ponomarenko, Ihor, and Alina Sapian. "Internet marketing tool – SEO-optimization of the enterprise site." Problems of Innovation and Investment Development, no. 25 (June 30, 2021): 84–89. http://dx.doi.org/10.33813/2224-1213.25.2021.9.

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The purpose of this article is to consider issues related to the peculiarities of the use of search engine optimization in the implementation of a comprehensive marketing strategy in the digital environment. Research methodology. The research methodology is system-structural and comparative analyzes (to study the application of search engine optimization in the process of improving the efficiency of the company on the Internet); monograph (the study of various software solutions in the field of digital marketing); eco- nomic analysis (when assessing the effectiveness of the use of SEO in the p

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Vidhani, Livisha. "The Impact of Digital Marketing on Consumer Buying Behavior." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 06 (2025): 1–9. https://doi.org/10.55041/ijsrem50844.

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Digital marketing has greatly changed how consumers make purchasing decisions. This project looks at how social media, search engines, and email marketing influence buying behavior. It focuses on how online ads, brand presence, influencer marketing, and customer interaction affect the way consumers decide what to buy. Social media allows brands to connect directly with consumers, building loyalty and influencing purchases. Targeted ads and personalized content help businesses reach customers at different stages of their buying process. Search engine marketing (SEM) and search engine optimizati

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Górni, Beata. "Prosty język jako narzędzie optymalizacji stron w marketingu online – podstawy teoretyczne." Poradnik Językowy, no. 2/2025(821) (March 28, 2025): 73–95. https://doi.org/10.33896/porj.2025.2.4.

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The dynamic development of the Internet has revolutionized communication and marketing, while generating a challenge of adapting content to user needs and search engine requirements. This article analyses the interrelations of plain language principles and SEO (Search Engine Optimization). It focuses on four communication aspects: user relations, grammar, text structure, and style. A comparative analysis method was used to evaluate SEO guidelines and plain language principles, based on available guides and official recommendations formulated by linguists. The results have shown that plain lang

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Abou Nabout, Nadia, and Bernd Skiera. "Return on Quality Improvements in Search Engine Marketing." Journal of Interactive Marketing 26, no. 3 (2012): 141–54. http://dx.doi.org/10.1016/j.intmar.2011.11.001.

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Green, David C. "Search Engine Marketing: Why it Benefits Us all." Business Information Review 20, no. 4 (2003): 195–202. http://dx.doi.org/10.1177/0266382103204005.

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Kunal, Karalkar, and Bhide Shripad. "A Review on SEO Search Engine Optimization." International Journal of Trend in Scientific Research and Development 2, no. 4 (2019): 331–41. https://doi.org/10.31142/ijtsrd12963.

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Search engine optimization affects the presence or appearance of a website in the first page of a search engine. The visibility of a website can be paid or unpaid, but generally if a website wants to appear in the top position after an organic search then search engine optimization is the most important strategic tool to use. The whole internet marketing strategy circles around the SEO. The search engine optimization processes try to follow the working pattern of all the search engines and more specifically try to consider the algorithm used in search engines. The SEO implementation is also ba

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