Relevant bibliographies by topics / Search engine optimization

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Search engine optimization'

Author: Grafiati
Published: 4 June 2021
Last updated: 25 July 2025

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Journal articles on the topic "Search engine optimization"

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Lee, Sungin, Wonhong Jang, Eunsol Lee, and Sam G. Oh. "Search engine optimization." Library Hi Tech 34, no. 2 (2016): 197–206. http://dx.doi.org/10.1108/lht-02-2016-0014.

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Purpose – The purpose of this paper is to examine the effect of, and identify core techniques of, search engine optimization (SEO) techniques applied to the web (http://lg-sl.net) and mobile (http//m.lg-sl.net) Science Land content and services at LG Sangnam Library in Korea. Design/methodology/approach – In accordance with three major SEO guidelines, ten SEO techniques were identified and applied, and their implications were extracted on three areas: improved search engine accessibility, increased relevance between site content and search engine keywords, and improved site credibility. The ef
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Goyal, Harsh, and Komal kapoor. "Search Engine Optimization with Google." International Journal for Research in Applied Science and Engineering Technology 10, no. 12 (2022): 496–501. http://dx.doi.org/10.22214/ijraset.2022.47904.

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Abstract: This paper is a finished survey that how various strategies of Search Engine Optimization (SEO) can help to improve product marketing. Search engines have now become an important channel for increasing SMEs’ global reach and helps companies to compete with other and large companies. SMEs are using search engine optimization to improve their online visibility as a result (SEO). With the help of Search Engine Optimization small companies can actually now compete with the large companies and can appear ahead of large. The main objective of every website to list at the top of all thelink
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Zilincan, Jakub. "SEARCH ENGINE OPTIMIZATION." CBU International Conference Proceedings 3 (September 19, 2015): 506–10. http://dx.doi.org/10.12955/cbup.v3.645.

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Search engine optimization techniques, often shortened to “SEO,” should lead to first positions in organic search results. Some optimization techniques do not change over time, yet still form the basis for SEO. However, as the Internet and web design evolves dynamically, new optimization techniques flourish and flop. Thus, we looked at the most important factors that can help to improve positioning in search results. It is important to emphasize that none of the techniques can guarantee high ranking because search engines have sophisticated algorithms, which measure the quality of webpages and
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Veglis and Giomelakis. "Search Engine Optimization." Future Internet 12, no. 1 (2019): 6. http://dx.doi.org/10.3390/fi12010006.

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., Deepthi K. "SEARCH ENGINE OPTIMIZATION." International Journal of Research in Engineering and Technology 06, no. 01 (2017): 84–87. http://dx.doi.org/10.15623/ijret.2017.0601016.

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Gunjan, Vinit Kumar, Pooja, Monika Kumari, Amit Kumar, and Allam Appa Rao. "Search Engine Optimization with Google." Asian Journal of Engineering and Applied Technology 1, no. 1 (2012): 36–42. http://dx.doi.org/10.51983/ajeat-2012.1.1.2503.

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Search engine optimization is a strategical technique to take a web document in top search results of a search engine. Online presence of an organisation is not only an easy way to reach among the target users but it may be profitable too if optimization is done keeping in view of the target users as of the reason that most of the time users search out with the keywords of their use (Say; Ph.D in web technology) rather than searching the organisation name, and if the page link comes in the top positions then the page may be profitable. This work describes the tweaks of taking the page on top p
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ALMUKHTAR, Firas, Nawzad MAHMOODD, and Shahab KAREEM. "SEARCH ENGINE OPTIMIZATION: A REVIEW." Applied Computer Science 17, no. 1 (2021): 70–80. http://dx.doi.org/10.35784/acs-2021-07.

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The Search Engine has a critical role in presenting the correct pages to the user because of the availability of a huge number of websites, Search Engines such as Google use the Page Ranking Algorithm to rate web pages according to the nature of their content and their existence on the world wide web. SEO can be characterized as methodology used to elevate site keeping in mind the end goal to have a high rank i.e., top outcome. In this paper the authors present the most search engine optimization like (Google, Bing, MSN, Yahoo, etc.), and compare by the performance of the search engine optimiz
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Asim, Shahzad, Witarsyah Jacob Deden, Mohd Nawi Nazri, Mahdin Hairulnizam, and Eka Saputri Marheni. "The new trend for search engine optimization, tools and techniques." Indonesian Journal of Electrical Engineering and Computer Science (IJEECS) 18, no. 3 (2020): 1568–83. https://doi.org/10.11591/ijeecs.v18.i3.pp1568-1583.

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Search Engines are used to search any information on the internet. The primary objective of any website owner is to list their website at the top of all the results in Search Engine Results Pages (SERPs). Search Engine Optimization is the art of increasing visibility of a website in Search Engine Result Pages. This art of improving the visibility of website requires the tools and techniques; This paper is a comprehensive survey of how a Search Engine (SE) works, types and parts of Search Engine and different techniques and tools used for Search Engine Optimization (SEO.) In this paper, we will
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Karalkar, Kunal, and Shripad Bhide. "A Review on SEO: Search Engine Optimization." International Journal of Trend in Scientific Research and Development Volume-2, Issue-4 (2018): 331–41. http://dx.doi.org/10.31142/ijtsrd12963.

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G, Sankari, Pushpalatha G, Senbagam V, Karthika M, and Anbuselvan N. "Search Engine Optimization in Advanced Computer Vision." SIJ Transactions on Computer Networks & Communication Engineering 07, no. 01 (2019): 06–09. http://dx.doi.org/10.9756/sijcnce/v7i1/05020080102.

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Dissertations / Theses on the topic "Search engine optimization"

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Edlund, Joakim. "Cognitive Search Engine Optimization." Thesis, KTH, Skolan för elektroteknik och datavetenskap (EECS), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-281882.

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The use of search engines is a common way to navigate through information today. The field of information retrieval is the field of finding documents in large unstructured collections. Within this field there are widely researched baseline solutions to solve this problem. There are also more advanced techniques (often based on machine learning) to improve relevant results further. However, picking the right algorithm or technique when implementing a search engine is no trivial task and deciding which performs better might seem hard. This project takes a commonly used baseline search engine imp
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Robisch, Katherine A. "Search Engine Optimization: A New Literacy Practice." University of Dayton / OhioLINK, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=dayton1394533925.

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Dennis, Johansson. "Search Engine Optimization and the Long Tail of Web Search." Thesis, Uppsala universitet, Institutionen för lingvistik och filologi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-296388.

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In the subject of search engine optimization, many methods exist and many aspects are important to keep in mind. This thesis studies the relation between keywords and website ranking in Google Search, and how one can create the biggest positive impact. Keywords with smaller search volume are called "long tail" keywords, and they bear the potential to expand visibility of the website to a larger crowd by increasing the rank of the website for the large fraction of keywords that might not be as common on their own, but together make up for a large amount of the total web searches. This thesis wi
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FISTER, JUSTIN M. "CORRELATION ANALYSIS OF ON-PAGE ATTRIBUTES AND SEARCH ENGINE RANKINGS." University of Cincinnati / OhioLINK, 2007. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1178730597.

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Marshall, Oliver. "Search Engine Optimization and the connection with Knowledge Graphs." Thesis, Högskolan i Gävle, Företagsekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-35165.

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Aim: The aim of this study is to analyze the usage of Search Engine Optimization and Knowledge Graphs and the connection between them to achieve profitable business visibility and reach. Methods: Following a qualitative method together with an inductive approach, ten marketing professionals were interviewed via an online questionnaire. To conduct this study both primary and secondary data was utilized. Scientific theory together with empirical findings were linked and discussed in the analysis chapter. Findings: This study establishes current Search Engine Optimization utilization by businesse
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Schooner, Patrick. "Model for Auditing Search Engine Optimization for E-business." Thesis, Linköping University, Department of Science and Technology, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-57214.

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<p>E-commerce combines web technology with business economics. As of the last 10 years, online visibility for such online enterprises now heavily rely on the relationship between the own online sales platform and Search Engines for improved traffic consisting of presumable customers with the intent of acquiring products or services related to the customers’ needs. In 2008 an Internet behavioural analysis showed that over 90% percent of Swedish internet users make use of search engines at least once a week, stating that online visibility through the use of search engines now is a crucial busine
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Kanwal, Wasfa. "Exploring Search Engine Optimization (SEO) Techniques for Dynamic Websites." Thesis, Blekinge Tekniska Högskola, Sektionen för datavetenskap och kommunikation, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-4881.

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ABSTRACT Context: With growing number of online businesses, Search Engine Optimization (SEO) has become vital to capitalize a business because SEO is key factor for marketing an online business. SEO is the process to optimize a website so that it ranks well on Search Engine Result Pages (SERPs). Dynamic websites are commonly used for e-commerce because they are easier to update and expand; however they are subjected to indexing related problems. Objectives: This research aims to examine and address dynamic websites indexing related issues. To achieve aims and objectives of this research I inte
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Slavík, Michal. "Search Engine Marketing neziskových organizací." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-124602.

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The goal of this thesis is to design methodics for Search Engine Marketing (SEM) in nonprofit organizations (NPOs) which takes advantage of their specifics. Other goals include practical evaluation of the methodics and analysis of the current state of NPOs websites. Determined goals are reached by merging theoretical background from relevant literature with the knowledge gained during field research and with author's experience. Designed methodics is built on the following hypotheses: NPOs are able to negotiate better trade terms than trading companies, NPOs can delegate their volunteers to do
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Watson, Veronica. "Basic system configuration in search engine." Xavier University / OhioLINK, 2008. http://rave.ohiolink.edu/etdc/view?acc_num=xavier1545566567119888.

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Ribeiro, Joana Filipa Inácio. "Aplicação das técnicas de Search Engine : optimization a um Site." Master's thesis, Instituto Superior de Economia e Gestão, 2013. http://hdl.handle.net/10400.5/11369.

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Mestrado em Marketing<br>Num mercado saturado de marca, onde o meio online está em forte expansão é importante que uma empresa/marca marque presença no online e que se destaque. Uma marca tem que se aproximar cada vez mais dos seus consumidores ou clientes. Deve ser conhecida, lembrada e relembrada. Hoje em dia ser uma marca e estar presente no online não basta. Para ter sucesso deve ser encontrada, comprendida e memorável pelos consumidores. Assim, surge a necessidade de aplicar o processo de Search Engine Optimization no site de uma marca. Search Engine Optmization (SEO) tem como objecti
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Books on the topic "Search engine optimization"

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Grappone, Jennifer. Search Engine Optimization. John Wiley & Sons, Ltd., 2008.

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Susan, Esparza, and Clay, eds. Search Engine Optimization. For Dummies [Imprint], 2009.

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Kent, Peter. Search engine optimization for dummies. 4th ed. Wiley Publishing, Inc., 2011.

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Kent, Peter. Search Engine Optimization For Dummies. John Wiley & Sons, Ltd., 2004.

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Kelsey, Todd. Introduction to Search Engine Optimization. Apress, 2017. http://dx.doi.org/10.1007/978-1-4842-2851-7.

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Ledford, Jerri L. SEO: Search engine optimization bible. Wiley, 2008.

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Perkins, Todd. Search engine optimization for Flash. O'Reilly Media, Inc., 2009.

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Sirovich, Jaimie. Professional Search Engine Optimization with PHP. John Wiley & Sons, Ltd., 2007.

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Odom, Sean. SEO for 2010: Search engine optimization secrets. MediaWork Pub., 2010.

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Rognerud, Jon. Ultimate guide to search engine optimization. Entrepreneur Press, 2008.

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Book chapters on the topic "Search engine optimization"

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Lieberam-Schmidt, Sönke. "Search Engine Optimization." In Analyzing and Influencing Search Engine Results. Gabler, 2010. http://dx.doi.org/10.1007/978-3-8349-8915-4_5.

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Van Looy, Amy. "Search Engine Optimization." In Social Media Management. Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-21990-5_6.

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West, Adrian W. "Search Engine Optimization." In Practical Web Design for Absolute Beginners. Apress, 2016. http://dx.doi.org/10.1007/978-1-4842-1993-5_19.

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Charlesworth, Alan. "Search engine optimization." In Digital Marketing. Routledge, 2018. http://dx.doi.org/10.4324/9781315175737-4.

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Charlesworth, Alan. "Search engine optimization." In Absolute Essentials of Digital Marketing. Routledge, 2020. http://dx.doi.org/10.4324/9781003015789-2.

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Quetzalli, Alejandra. "Search Engine Optimization." In Docs-as-Ecosystem. Apress, 2023. http://dx.doi.org/10.1007/978-1-4842-9328-7_3.

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West, Adrian W. "Search Engine Optimization." In Practical HTML5 Projects. Apress, 2012. http://dx.doi.org/10.1007/978-1-4302-4276-5_16.

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McGaw, Jim. "Search Engine Optimization." In Beginning Django E-Commerce. Apress, 2009. http://dx.doi.org/10.1007/978-1-4302-2536-2_11.

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Charlesworth, Alan. "Search engine optimization." In Digital Marketing, 4th ed. Routledge, 2022. http://dx.doi.org/10.4324/9781003147411-4.

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Van Looy, Amy. "Search Engine Optimization." In Social Media Management. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-99094-7_6.

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Conference papers on the topic "Search engine optimization"

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Pattedar, Nischal V., Chunduri Yoshitha, Jayarama Krishna A., G. Vishwa Prakashini, Ullas S., and Vineetha K.V. "Search Engine Optimization (SEO) Auditing Tool." In 2024 8th International Conference on Computational System and Information Technology for Sustainable Solutions (CSITSS). IEEE, 2024. https://doi.org/10.1109/csitss64042.2024.10816778.

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Tatikonda, Reshmi, Jainath Ponnala, Ramya Thatikonda, Dileep Kumar Yendluri, M. Kempanna, and Bhuvanesh Ananthan. "Optimizing Digital Marketing Strategies Through Search Engine Optimization." In 2024 IEEE International Conference on Contemporary Computing and Communications (InC4). IEEE, 2024. http://dx.doi.org/10.1109/inc460750.2024.10649088.

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Bekmanova, Gulmira, Banu Yergesh, Assel Omarbekova, et al. "Effective Search Engine Optimization in CMS Using Morphological Analysis." In 2024 7th Asia Conference on Cognitive Engineering and Intelligent lnteraction (CEII). IEEE, 2024. https://doi.org/10.1109/ceii65291.2024.00042.

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Tatikonda, Reshmi, Jainath Ponnala, Ramya Tatikonda, Dileep Kumar Yendluri, M. Kempanna, and A. Bhuvanesh. "Importance of Search Engine Optimization in Digitalization — A Comprehensive Analysis." In 2024 International Conference on Advances in Computing Research on Science Engineering and Technology (ACROSET). IEEE, 2024. http://dx.doi.org/10.1109/acroset62108.2024.10743491.

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Ohanian, O., Paul Gelhausen, Christopher Dunn, Christian Sonnenburg, and Adam Entsminger. "Vehicle-Level Optimization of Rotorcraft Propulsion Systems." In Vertical Flight Society 70th Annual Forum & Technology Display. The Vertical Flight Society, 2014. http://dx.doi.org/10.4050/f-0070-2014-9632.

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The authors have developed a new design and optimization framework to perform conceptual design studies in order to improve the fuel-efficiency of rotorcraft. The framework ties together the state-of-the-art NASA propulsion modeling program, NPSS, and NASA's rotorcraft modeling tool, NDARC. The OpenMDAO multidisciplinary design, analysis, and optimization toolset was used to integrate these two analysis codes. The NPSS and NDARC test-case models have been validated against experimental data and have shown good agreement. In an initial study, advanced technology engines have been evaluated for
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Samarah, Tariq, Tawfiq Alrawashdeh, Ala’ S. Mughaid, and Shadi AlZu’Bi. "Utilizing LLMs for Enhancing Search Engine Optimization Strategies in Digital Marketing." In 2024 2nd International Conference on Foundation and Large Language Models (FLLM). IEEE, 2024. https://doi.org/10.1109/fllm63129.2024.10852433.

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Pattedar, Nischal V., Punav Anirudh Potluri, Jayarama Krishna A., and Aiswariya Milan K. "Search Engine Optimization (SEO) Auditing Tool with Geospatial Analysis using Python." In 2025 7th International Conference on Intelligent Sustainable Systems (ICISS). IEEE, 2025. https://doi.org/10.1109/iciss63372.2025.11076433.

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Wang, Haifeng. "Personalized Search Engine Optimization for E-Commerce Platforms Based on Content Filtering Algorithm." In 2024 IEEE 3rd World Conference on Applied Intelligence and Computing (AIC). IEEE, 2024. http://dx.doi.org/10.1109/aic61668.2024.10730815.

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Patil, Amruta Vikas, and Vikas Madhukar Patil. "Search Engine Optimization Technique Importance." In 2018 IEEE Global Conference on Wireless Computing and Networking (GCWCN). IEEE, 2018. http://dx.doi.org/10.1109/gcwcn.2018.8668581.

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Gupta, Swati, Nitin Rakesh, Abha Thakral, and Dev Kumar Chaudhary. "Search engine optimization: Success factors." In 2016 Fourth International Conference on Parallel, Distributed and Grid Computing (PDGC). IEEE, 2016. http://dx.doi.org/10.1109/pdgc.2016.7913146.

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Reports on the topic "Search engine optimization"

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Aldrich, Susan. Search Engine Marketing and Optimization Wisdom V.2003. Patricia Seybold Group, 2003. http://dx.doi.org/10.1571/psgp12-19-03cc.

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