Relevant bibliographies by topics / SEARCH ENGINE OPTIMIZATION (SEO)

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'SEARCH ENGINE OPTIMIZATION (SEO)'

Author: Grafiati
Published: 4 June 2021
Last updated: 27 April 2022

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Journal articles on the topic "SEARCH ENGINE OPTIMIZATION (SEO)"

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Lee, Sungin, Wonhong Jang, Eunsol Lee, and Sam G. Oh. "Search engine optimization." Library Hi Tech 34, no. 2 (June 20, 2016): 197–206. http://dx.doi.org/10.1108/lht-02-2016-0014.

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Purpose – The purpose of this paper is to examine the effect of, and identify core techniques of, search engine optimization (SEO) techniques applied to the web (http://lg-sl.net) and mobile (http//m.lg-sl.net) Science Land content and services at LG Sangnam Library in Korea. Design/methodology/approach – In accordance with three major SEO guidelines, ten SEO techniques were identified and applied, and their implications were extracted on three areas: improved search engine accessibility, increased relevance between site content and search engine keywords, and improved site credibility. The effects were quantitatively analyzed in terms of registered search engine keywords and influx of visits via search engines. Findings – This study shows that SEO techniques help increase the exposure of the library services and the number of visitors through search engines. Practical implications – SEO techniques have been applied to a few non-Korean information service organizations, but it is not a well-accepted practice in Korean libraries. And the dominant search engines in Korea have published their own SEO guidelines. Prior to this study, no significant endeavors have been undertaken in the context of Korean library services that have adopted SEO techniques to boost exposure of library services and increase user traffics. Originality/value – This is the first published study that has applied optimized SEO techniques to Korean web and mobile library services, in order to demonstrate the usefulness of the techniques for maximized exposure of library content.
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Karalkar, Kunal, and Shripad Bhide. "A Review on SEO: Search Engine Optimization." International Journal of Trend in Scientific Research and Development Volume-2, Issue-4 (June 30, 2018): 331–41. http://dx.doi.org/10.31142/ijtsrd12963.

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Zilincan, Jakub. "SEARCH ENGINE OPTIMIZATION." CBU International Conference Proceedings 3 (September 19, 2015): 506–10. http://dx.doi.org/10.12955/cbup.v3.645.

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Search engine optimization techniques, often shortened to “SEO,” should lead to first positions in organic search results. Some optimization techniques do not change over time, yet still form the basis for SEO. However, as the Internet and web design evolves dynamically, new optimization techniques flourish and flop. Thus, we looked at the most important factors that can help to improve positioning in search results. It is important to emphasize that none of the techniques can guarantee high ranking because search engines have sophisticated algorithms, which measure the quality of webpages and derive their position in search results from it. Next, we introduced and examined the object of the optimization, which is a particular website. This web site was created for the sole purpose of implementing and testing all the main SEO techniques. The main objective of this article was to determine whether search engine optimization increases ranking of website in search results and subsequently leads to higher traffic. This research question is supported by testing and verification of results. The last part of our article concludes the research results and proposes further recommendations.
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Kaur, Gurneet. "ROLE AND IMPORTANCE OF SEARCH ENGINE OPTIMIZATION." International Journal of Research -GRANTHAALAYAH 5, no. 6 (June 30, 2017): 147–51. http://dx.doi.org/10.29121/granthaalayah.v5.i6.2017.2007.

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Search Engines are an indispensible platform for users all over the globe to search for relevant information online. Search Engine Optimization (SEO) is the exercise of improving the position of a website in search engine rankings, for a chosen set of keywords. SEO is divided into two parts: On-Page and Off-Page SEO. In order to be successful, both the areas require equal attention. This paper aims to explain the functioning of the search engines along with the role and importance of search engine optimization.
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Yalçın, Nursel, and Utku Köse. "What is search engine optimization: SEO?" Procedia - Social and Behavioral Sciences 9 (2010): 487–93. http://dx.doi.org/10.1016/j.sbspro.2010.12.185.

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Tomasi, Stella, and Xiaolin Li. "Influences of Search Engine Optimization on Performance of SMEs." Journal of Electronic Commerce in Organizations 13, no. 1 (January 2015): 27–49. http://dx.doi.org/10.4018/jeco.2015010103.

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Search engines have become an important channel for increasing SMEs' global reach as well as competing with larger companies. Therefore, SMEs are enhancing their business visibility through search engine optimization (SEO). With effective SEO techniques, small companies can appear ahead of large, well-known companies on search results. However, in addition increasing the ranking on a search engine results page (SERP), there may be other benefits that SMEs may enjoy while engaging in an SEO campaign. This study uses multiple firms as cases to illustrate how SEO initiatives can impact performance for SMEs. The authors found that in addition to increasing the rankings on SERPs, SMEs saw an increase in number of visitors to the site, the average time duration of users visiting the site, more user engagement and an increase of annual sales revenue.
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Luh, Cheng-Jye, Sheng-An Yang, and Ting-Li Dean Huang. "Estimating Google’s search engine ranking function from a search engine optimization perspective." Online Information Review 40, no. 2 (April 11, 2016): 239–55. http://dx.doi.org/10.1108/oir-04-2015-0112.

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Purpose – The purpose of this paper is to estimate Google search engine’s ranking function from a search engine optimization (SEO) perspective. Design/methodology/approach – The paper proposed an estimation function that defines the query match score of a search result as the weighted sum of scores from a limited set of factors. The search results for a query are re-ranked according to the query match scores. The effectiveness was measured by comparing the new ranks with the original ranks of search results. Findings – The proposed method achieved the best SEO effectiveness when using the top 20 search results for a query. The empirical results reveal that PageRank (PR) is the dominant factor in Google ranking function. The title follows as the second most important, and the snippet and the URL have roughly equal importance with variations among queries. Research limitations/implications – This study considered a limited set of ranking factors. The empirical results reveal that SEO effectiveness can be assessed by a simple estimation of ranking function even when the ranks of the new and original result sets are quite dissimilar. Practical implications – The findings indicate that web marketers should pay particular attention to a webpage’s PR, and then place the keyword in URL, the page title, and snippet. Originality/value – There have been ongoing concerns about how to formulate a simple strategy that can help a website get ranked higher in search engines. This study provides web marketers much needed empirical evidence about a simple way to foresee the ranking success of an SEO effort.
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Setiawan, Agus, Zulkifli Harahap, Dedy Syamsuar, and Yesi Novaria Kunang. "The Optimization of Website Visibility and Traffic by Implementing Search Engine Optimization (SEO) in Palembang Polytechnic of Tourism." CommIT (Communication and Information Technology) Journal 14, no. 1 (May 30, 2020): 31. http://dx.doi.org/10.21512/commit.v14i1.5953.

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This research is a case study of Search Engine Optimization (SEO) in Palembang Polytechnic of Tourism website. The main objective of this research is to establish a plan for SEO in Palembang Polytechnic of Tourism (http://poltekpar-palembang.ac.id/) and to improve online visibility and ranking position in search engines (Google). It aims to bring in more international traffic and students to visit the website. SEO is a digital marketing technique to increase web accessibility. In the globalization world, people use search engines, such as Google, to know or find out more about various topics quickly and visually. Through a bibliographic review and qualitative analysis, the research focuses on the understanding of what SEO is and its implementation for the Palembang Polytechnic of Tourism website. The results show that the most important thing in making SEO plans is to increase visibility and branding on search engines (Google). SEO is done by developing website content and setting keywords as backlinks.
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Maskur, Maskur. "PENGUKUR PARAMETER SEARCH ENGINE OPTIMIZATION (SEO) SECARA ON PAGE PADA TOKO ONLINE UNTUK MENINGKATKAN PENJUALAN." Adbis: Jurnal Administrasi dan Bisnis 13, no. 1 (June 30, 2019): 83. http://dx.doi.org/10.33795/j-adbis.v13i1.68.

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The current search engine is not only for searching the pages of the website you want to visit but also as the main source of visitors on the internet. With the development of technology several ways that can be used to improve website ranking on search engines, one effective way by utilizing Search Engine Optimization (SEO) can help some websites to get SERP rankings (Search Engine Results Pages) on search engines, by a good SERP ranking will then be determined on the number of visitors on the website. An application is needed to calculate SEO applications on a web site, with the application of Online SEO measurement parameters can help business users of online stores to increase visitors and invite visitors who become buyers. In the Complete SEO Parameter Measurement Application on this page has 6 important parameters in SEO on the page provided, Title Tag, Title Tag, Meta Description, Content, Alt Tag and Keyword Density, with an explanation of each - each parameter where The accuracy of the application results in the calculation can be obtained Kappa value of 0.57..
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Hayaty, Mardhiya, and Dwi Meylasari. "Implementasi Website Berbasis Search Engine Optimization (SEO) Sebagai Media Promosi." Jurnal Informatika 5, no. 2 (September 15, 2018): 295–300. http://dx.doi.org/10.31311/ji.v5i2.4027.

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AbstrakKemajuan teknologi informasi berkembang secara pesat di berbagai bidang kehidupan. Internet adalah salah satu bagian dari teknologi informasi dan komunikasi mempunyai efek dan pengaruh yang sangat besar. Website salah satu teknologi internet tidak hanya sebagai media informasi tetapi menjadi proses pendukung bisnis perusahaan, akan tetapi penjualan melalui website belum cukup efektif jika tidak didukung dengan strategi promosi yang baik. SEO (Search Engine Optimization) adalah salah satu teknik promosi dengan cara memanfaatkan pengoptimalan mesin pencari agar website yang sudah kita buat berada diperingkat teratas atau halaman pertama (first page) sebuah halaman mesin pencari. Peneltian ini dilakukan pada sebuah website yang awalnya belum dilakukan teknik-teknik dari SEO, kemudian dengan menerapkan metode SEO on Page seperti optimasi keyword pada title tag, content, meta keyword,meta description, dan share ke sosial media, pada tahap ini juga dilakukan beberapa pengujian sebagai tolak ukur keberhasilan penerapan teknik-teknik SEO. Hasil dari penerapan teknik-teknik SEO mampu meningkatkan SERP (Search Engine Results Page) website di mesin pencari dan berhasil terindek oleh google berada di page kedua pada bulan kedua dan berhasil terindex di page pertama dalam pencarian google denga waktu kurang dari 3 bulan. Kata kunci : Website, SEO, Seo on Page, SERP AbstractThe advancement of information technology is growing rapidly in various fields of life. The internet is one part of information and communication technology has a very large effect and influence. The website not only serves as a medium of information but supports the company's business, but sales through the website are not effective enough if it is not supported by a good promotional strategy. SEO (Search Engine Optimization) is a promotional technique by utilizing search engine optimization so that the website we have created is at the top or first page (first page) of a search engine page.This research was conducted on a website that has not been done techniques from SEO, then by applying the SEO on Page method such as keyword optimization on title tags, content, meta keywords, meta description, and sharing to social media, at this stage several tests are also carried out. as a benchmark for the successful application of SEO techniques.The results of the application of SEO techniques are able to increase the SERP (Search Engine Results Page) of websites in search engines and successfully indexed by Google on the second page in the second month and successfully indexed on the first page in google search with less than 3 months. Keywords: Website, SEO, Seo on Page, SERP
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Dissertations / Theses on the topic "SEARCH ENGINE OPTIMIZATION (SEO)"

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Kanwal, Wasfa. "Exploring Search Engine Optimization (SEO) Techniques for Dynamic Websites." Thesis, Blekinge Tekniska Högskola, Sektionen för datavetenskap och kommunikation, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-4881.

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ABSTRACT Context: With growing number of online businesses, Search Engine Optimization (SEO) has become vital to capitalize a business because SEO is key factor for marketing an online business. SEO is the process to optimize a website so that it ranks well on Search Engine Result Pages (SERPs). Dynamic websites are commonly used for e-commerce because they are easier to update and expand; however they are subjected to indexing related problems. Objectives: This research aims to examine and address dynamic websites indexing related issues. To achieve aims and objectives of this research I intend to explore dynamic websites indexing considerations, investigate SEO tools to carry SEO campaign in three major search engines (Google, Yahoo and Bing), experiment SEO techniques, and determine to what extent dynamic websites can be made search engine friendly on these major search engines. Methods: In this research, detailed literature survey is performed to evaluate existing knowledge for SEO for dynamic websites. Further empirical experiments are conducted to address dynamic websites indexing problems; and to evaluate SEO techniques used in empirical experiments. Results: It is found that all major search engines, including Google, cannot fully index dynamic websites. I used some SEO techniques which I explored during this study to help dynamic webpage(s) get indexed in major search engines. The experiment results reflect the effectiveness of SEO techniques including URL encoding /friendly URLs on major search engines. Conclusions: I conclude that, dynamic websites are subjected to indexing related problems and require additional SEO efforts to appear in SERPs. Not all SEO techniques are equally effective on all search engines to improve indexing of dynamic webpage(s). Each implemented SEO technique has different impression on major search engines (Google, Yahoo, Bing, Ask, and AOL). As, the encoded URLs technique is effective on all major search engines. However, Yahoo and Bing prefer friendly URLs over typical URLs with parameters. Therefore, presentation of dynamic URL could be quite paying if it is needed to index dynamic website on search engines other than Google.
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Krupa, Martin. "Metodika SEO - testování a analýza." Master's thesis, Vysoké učení technické v Brně. Fakulta elektrotechniky a komunikačních technologií, 2010. http://www.nusl.cz/ntk/nusl-218259.

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SEO - Search Engine Optimization, determine ways and methods to create a web page so that search engine can incorporate it into the search results. Its great advantage is the durability of results and it results to high return of an investment. This work talks about the basic and most important SEO parameters. It propose which parameters are most important to be tested and best way of testing. Most of publishers often do not know that their sites are in terms of SEO totally inaccessible. With portal they can make their sites quickly and easily tested and find out where are their main weaknesses. When parameter has been tested SEO Portal determines how to correct errors. An important feature of portal is simplicity. After entering the address of the site they can see clearly arranged results.
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Dennis, Johansson. "Search Engine Optimization and the Long Tail of Web Search." Thesis, Uppsala universitet, Institutionen för lingvistik och filologi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-296388.

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In the subject of search engine optimization, many methods exist and many aspects are important to keep in mind. This thesis studies the relation between keywords and website ranking in Google Search, and how one can create the biggest positive impact. Keywords with smaller search volume are called "long tail" keywords, and they bear the potential to expand visibility of the website to a larger crowd by increasing the rank of the website for the large fraction of keywords that might not be as common on their own, but together make up for a large amount of the total web searches. This thesis will analyze where on the web page these keywords should be placed, and a case study will be performed in which the goal is to increase the rank of a website with knowledge from previous tests in mind.
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Schooner, Patrick. "Model for Auditing Search Engine Optimization for E-business." Thesis, Linköping University, Department of Science and Technology, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-57214.

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E-commerce combines web technology with business economics. As of the last 10 years, online visibility for such online enterprises now heavily rely on the relationship between the own online sales platform and Search Engines for improved traffic consisting of presumable customers with the intent of acquiring products or services related to the customers’ needs. In 2008 an Internet behavioural analysis showed that over 90% percent of Swedish internet users make use of search engines at least once a week, stating that online visibility through the use of search engines now is a crucial business marketing aspect. To improve the relationship between online e-commercial platforms and search engines several applications exists within the technical field of Online Marketing – one being Search Engine Optimization (SEO),

As a subset of Online Marketing, SEO consists mainly of three subareas; Organic Search Engine Optimization (Organic SEO), Search Engine Marketing (SEM) and Social Media Optimization (SMO). The true nature of how Search Engines operate to crawl and index web contents are hidden behind business secrets owned by the individual search engines operating online, leaving SEO auditors and operators to systematically “try-and-error” test for optimal settings.

The first part of this thesis unfolds the SEO theory obtained from online sources, acclaimed literature and articles to discover settings in which SEO auditors and operator may use as tools to improve online visibility and accessibility on live websites to search engines. The second part sets on forming a theory driven work model (called the “PS Model”) to systematically work with SEO; structure for implementations and ways to measure the improvements.

Third part of the thesis evaluates the PS model using a case study where the model is implemented upon. The case study uses a website (in this thesis referred to as “BMG”) owned by a company active in the biotechnological research and development field situated in Sweden (in this thesis referred to as “BSG”), which at the start of January 2010 was in need of SEO improvements as the relationship between the search engine Google had somewhat stagnated leaving several vital documents outside of Google’s indexing and the relevancy between performed search quires and site-wide keywords had been lowered.

The focus of this thesis reside on bringing forth a work model taking in essential parts of SEO (Organic SEO, SEM and SMO), implementing it on the BMG platform to improve the website’s online visibility and accessibility to search engines (mainly focusing on Google), thus enhancing and solving the stagnated situation identified as such in January 2010 by the BMG site-owners – consequently validating the PS Model. In May 2010 it was shown that the PS model did improve site-wide indexing at Google and search queries containing the main set of keywords in use of BMG was improved in terms of relevancy (higher placing on search result pages).

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Smetana, Jakub. "Analýza a vyhodnocení využití SEM a SEO na případu internetového obchodu." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-19105.

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This thesis defines search engine optimization (SEO) and search engine marketing (SEM) issues. Thesis is divided into several parts which are closely connected to each other. First part of the thesis regards general formulas and terms definitions. In the second part the development on the field of SEO in last two years with accent of main changes which have happened till now is described. A market development in full-text browsers area and a search engine marketing development (where internet is perceived as a marketing instrument) in Czech Republic during years 2004 -- 2009 are also mentioned here. Third part shows opportunities of SEM including the most popular applications description, such as Sklik, AdWords or Etarget, social networks or catalogues. Fourth part concerns web pages analysis and data evaluation, let us say the ways how to analyze and evaluate these pages. Last part of my thesis consists of a practical review of methods and processes, which are described in previous parts of the thesis, with using shoes e-shop example. Here the whole process from opening analysis through keywords analysis till source codes editing and obtaining of external links by web catalogues are described. In addition to the optimization process is part of this thesis also chapter which describes the launch of advertising systems such as Sklik, AdWords and Etarget including evaluation of results and success of particular advertising campaigns realized through these systems. The conclusion of the practical section summarizes the benefits and knowledge that have been achieved by optimizing and which are applicable to other similar projects, which appear across all web in huge numbers. Potential reader of this thesis gets an overview of the current market state concerning full-text browsers in the Czech Republic and search engine marketing. The reader also discovers SEO changes which happened in last two years. Based on mentioned practical part of the thesis the reader should be able to apply basic knowledge in this area, including the basic PPC settings and including analysis of results and their evaluation.
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Robisch, Katherine A. "Search Engine Optimization: A New Literacy Practice." University of Dayton / OhioLINK, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=dayton1394533925.

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Marshall, Oliver. "Search Engine Optimization and the connection with Knowledge Graphs." Thesis, Högskolan i Gävle, Företagsekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-35165.

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Aim: The aim of this study is to analyze the usage of Search Engine Optimization and Knowledge Graphs and the connection between them to achieve profitable business visibility and reach. Methods: Following a qualitative method together with an inductive approach, ten marketing professionals were interviewed via an online questionnaire. To conduct this study both primary and secondary data was utilized. Scientific theory together with empirical findings were linked and discussed in the analysis chapter. Findings: This study establishes current Search Engine Optimization utilization by businesses regarding common techniques and methods. We demonstrate their effectiveness on the Google Knowledge Graph, Google My Business and resulting positive business impact for increased visibility and reach. Difficulties remain in accurate tracking procedures to analyze quantifiable results. Contribution of the thesis: This study contributes to the literature of both Search Engine Optimization and Knowledge Graphs by providing a new perspective on how these subjects have been utilized in modern marketing. In addition, this study provides an understanding of the benefits of SEO utilization on Knowledge Graphs. Suggestions for further research: We suggest more extensive investigation on the elements and utilization of Knowledge Graphs; how the structure can be affected; which techniques are most effective on a bigger scale and how effectively the benefits can be measured. Key Words: Search Engine, Search Engine Optimization, SEO, Knowledge Graphs, Google My Business, Google Search Engine, Online Marketing.
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Potužáková, Karolína. "Změna v přístupech v SEO po updatech Penguin a Panda." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-198614.

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Search engine algorithms are constantly improved in order to provide the highest quality and most relevant results for the user. Google algorithm updates called Panda and Penguin have recently been one of the most significant and many websites that use black hat SEO techniques were hit by them. Nowadays, using this search optimization's techniques raises the risk of Google penalty, which in most of the cases cause decrease in traffic from organic search. The aim of this thesis is to describe techniques of search engine optimization (SEO) and their possible impact on website's ranking. The thesis also aims to verify whether Penguin and Panda updates have the impact on websites for which the methods of black hat SEO have been used and specify the result of this impact. In the theoretical part of this thesis it is described function of search engines Seznam.cz and Google, their algorithm change in history and possible factors on which the ranking score is based. Briefly are also described tools, which can be used to identify and analyze possible causes of penalization. After reading this thesis, the reader will have a basic orientation in search engine optimization methods and their appropriate use. Also, he will be able to recognize possible causes of Google penalty and propose an appropriate strategy for its removal.
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Slavík, Michal. "Search Engine Marketing neziskových organizací." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-124602.

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The goal of this thesis is to design methodics for Search Engine Marketing (SEM) in nonprofit organizations (NPOs) which takes advantage of their specifics. Other goals include practical evaluation of the methodics and analysis of the current state of NPOs websites. Determined goals are reached by merging theoretical background from relevant literature with the knowledge gained during field research and with author's experience. Designed methodics is built on the following hypotheses: NPOs are able to negotiate better trade terms than trading companies, NPOs can delegate their volunteers to do some SEM activities. Field research confirmed both hypotheses. Hypothesis that NPOs websites are static because NPOs see no profit in regular publishing was disproved. The methodics consists of four phases and also includes recommended tools, metrics, topics for publishing and a list of linkbaiting activities. The thesis consists of five chapters. The first chapter summarizes the necessary theoretical background, while the second chapter defines terms and premises. The main methodics can be found in chapter three. The fourth chapter contains current state analysis based on examination of 31 websites. A comparison of the methodics' hypotheses and activities against the experience of 21 NPOs representatives and 3 experts in the field of SEO is given in the last chapter. Opinions of the both groups of respondents are compared too. Based on the respondents' judgments on costs and utility of the methodics' activities a rank of these activities is finally created. The main contribution of this thesis is a conversion of the universal SEM theory into the specific conditions and language of NPOs practitioners and an analysis of the current state in this field.
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Roudnický, Tomáš. "Search Engine Optimization a jeho efektivita ve srovnání s Pay-per-Click reklamou." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-81599.

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The thesis is dealing with information technologies with an emphasis on the Internet, Internet marketing and its special regions of SEO, SEM and PPC, which mutual comparison makes the focal point of my work. The theoretical part is a successive analysis of the influences of the Internet marketing, SEM and SEO. Then, it states and explains the particular items the optimization of searchers is based upon. The following parts contain the analysis and questionnaires that are related to the region of the searchers. The theoretical part is concluded with an explanation of the principle of the PPC advertising systems and gives a description of the two most widely used ones -- Sklik and AdWords. The practical part starts with an application of the particular theoretical knowledge on the real examples of some websites. This is followed by two practical examples of websites (a standard one and an e-shop) that draw comparison between the PPC advertising and optimization of searchers. The evaluation at the end of the thesis shows the conditions worth using SEO, and, on the contrary, the cases when using of the PPC advertising campaigns would be more preferable. The desired outcome of my thesis would be to help assess the conditions when the right and quality SEO application is or is not the right choice among the other brands of Internet marketing; and give an example of how cheaper (or more expensive) than the PPC advertising campaigns the optimization could be.
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Books on the topic "SEARCH ENGINE OPTIMIZATION (SEO)"

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SEO: Search engine optimization bible. Hoboken, N.J: Wiley, 2008.

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Ledford, Jerri L. SEO: Search engine optimization bible. Hoboken, N.J: Wiley, 2008.

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Odom, Sean. SEO for 2010: Search engine optimization secrets. [Tigard, OR ]: MediaWork Pub., 2010.

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SEO Warrior: Essential Techniques for Increasing Web Visibility. Cambridge: O'Reilly Media, Incorporated, 2009.

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Cristian, Darie, ed. Professional search engine optimization with PHP: A developer's guide to SEO. Indianapolis, IN: Wiley Technology Pub., 2007.

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Ahmad, Umair. LINK BUILDING FOR SEO: The Definitive Guide (2020). New York, USA: The Youth International, 2019.

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Erik, Dafforn, ed. Search engine optimization secrets: Do what you never thought possible with SEO. Indianapolis, IN: Wiley, 2011.

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Parker, Philip M. The 2009-2014 world outlook for search engine optimization (SEO) and internet marketing. [San Diego, Calif.]: Icon Group International, 2008.

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Search Engine Optimization. 2nd ed. Hoboken: Wiley [Imprint], 2009.

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Search engine optimization. [Calif.]: O'Reilly, 2006.

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Book chapters on the topic "SEARCH ENGINE OPTIMIZATION (SEO)"

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Schröer, Stefanie. "Search Engine Optimization (SEO)." In Quick Guide Online-Marketing für Einzelkämpfer und Kleinunternehmer, 35–54. Wiesbaden: Springer Fachmedien Wiesbaden, 2017. http://dx.doi.org/10.1007/978-3-658-15939-9_5.

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Kelsey, Todd. "SEO Basics." In Introduction to Search Engine Optimization, 29–42. Berkeley, CA: Apress, 2017. http://dx.doi.org/10.1007/978-1-4842-2851-7_3.

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Kelsey, Todd. "Try SEO." In Introduction to Search Engine Optimization, 59–74. Berkeley, CA: Apress, 2017. http://dx.doi.org/10.1007/978-1-4842-2851-7_5.

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Kelsey, Todd. "Exploring SEO Certification." In Introduction to Search Engine Optimization, 115–23. Berkeley, CA: Apress, 2017. http://dx.doi.org/10.1007/978-1-4842-2851-7_9.

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Das, Subhankar. "Introduction to CMS, SEO, SEM, and Attribution Modeling." In Search Engine Optimization and Marketing, 1–26. First edition. | Boca Raton : CRC Press, 2021.: Chapman and Hall/CRC, 2020. http://dx.doi.org/10.1201/9780429298509-1.

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Das, Subhankar. "Concept of Off-Page SEO." In Search Engine Optimization and Marketing, 91–116. First edition. | Boca Raton : CRC Press, 2021.: Chapman and Hall/CRC, 2020. http://dx.doi.org/10.1201/9780429298509-5.

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Jadav, Nilesh Kumar, and Saurabh Shrivastava. "An Analysis on Incompetent Search Engine and Its Search Engine Optimization (SEO)." In Advances in Intelligent Systems and Computing, 203–14. Singapore: Springer Singapore, 2020. http://dx.doi.org/10.1007/978-981-15-5113-0_15.

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Schubach, Sebastian, and Jan Hendrik Schumann. "Search Engine Optimization (SEO) im Online- und Offline-Marketing-Mix von Unternehmen." In Handbuch Digitale Wirtschaft, 469–83. Wiesbaden: Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-17291-6_30.

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Schubach, Sebastian, and Jan Hendrik Schumann. "Search Engine Optimization (SEO) im Online- und Offline-Marketing-Mix von Unternehmen." In Handbuch Digitale Wirtschaft, 1–15. Wiesbaden: Springer Fachmedien Wiesbaden, 2019. http://dx.doi.org/10.1007/978-3-658-17345-6_30-1.

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Simarro Sanchís, Enrique. "Search Engine Ranking: A SEO Strategy." In Strategies in E-Business, 91–103. Boston, MA: Springer US, 2013. http://dx.doi.org/10.1007/978-1-4614-8184-3_8.

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Conference papers on the topic "SEARCH ENGINE OPTIMIZATION (SEO)"

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Barbar, Aziz, and Anis Ismail. "Search Engine Optimization (SEO) for Websites." In ICCTA 2019: 2019 5th International Conference on Computer and Technology Applications. New York, NY, USA: ACM, 2019. http://dx.doi.org/10.1145/3323933.3324072.

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Yuniarthe, Yodhi. "Application of Artificial Intelligence (AI) in Search Engine Optimization (SEO)." In 2017 International Conference on Soft Computing, Intelligent System and Information Technology (ICSIIT). IEEE, 2017. http://dx.doi.org/10.1109/icsiit.2017.15.

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Zhang, Sonya, and Neal Cabage. "Does SEO Matter? Increasing Classroom Blog Visibility through Search Engine Optimization." In 2013 46th Hawaii International Conference on System Sciences (HICSS). IEEE, 2013. http://dx.doi.org/10.1109/hicss.2013.184.

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Sipayung, Evasaria Magdalena, Cut Fiarni, and Marchel Febrian. "Implementation of Search Engine Optimization (SEO) in Wellness and Beauty Tourism Industry." In 2021 8th International Conference on Electrical Engineering, Computer Science and Informatics (EECSI). IEEE, 2021. http://dx.doi.org/10.23919/eecsi53397.2021.9624309.

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Triyanto, Wiwit, and Nanik Susanti. "Optimization Of High Quality Social Media Backlinks To Improve Search Engine Optimization (SEO) On UMKM E-Commerce Website." In The 1st International Conference on Computer Science and Engineering Technology Universitas Muria Kudus. EAI, 2018. http://dx.doi.org/10.4108/eai.24-10-2018.2280633.

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Aristizabal, Luis Felipe Arias, and Nestor Dario Duque Mendez. "SEO (Search Engine Optimization) schema application for websites with an emphasis on optimizing pages developed in flash." In 2012 7th Colombian Computing Congress (CCC). IEEE, 2012. http://dx.doi.org/10.1109/colombiancc.2012.6398011.

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Steinberger, Claudia. "In Search of Reusable Educational Resources in the Web." In Third International Conference on Higher Education Advances. Valencia: Universitat Politècnica València, 2017. http://dx.doi.org/10.4995/head17.2017.5186.

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Nowadays there is a high demand from teachers to precisely find online learning resources that are free from copyright restrictions or publicly licensed to use, adapt and redistribute in their own courses. This paper investigates the state of the art to support teachers in this search process. Repository based strategies for dissemination of educational resources are discussed and critiqued and the added value of a semantic web approach is shown. The ontology schema.org and its suitability for semantic annotation of educational resources is introduced. Current ways and weaknesses to discover educational resources based on appropriate semantic data are presented. The possibility to use the wisdom of the crowd of learners and teachers defining semantic knowledge about used learning resources is addressed. For demonstration purposes within all sections the course subject ‘Semantic SEO’, dealt in the course ‘SEO – Search Engine Optimization’ held by the author in 2016, is used.
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Yudasubrata, Ari Tri Wibowo, Raja Oktovin Parhasian Damanik, Achmad Nizar Hidayanto, and Nur Fitriah Ayuning Budi. "Search Engine Optimization (SEO) Approach in Studying Information Demand and Supply: Methodology of Geo-Targeted Keywords with Case Study of Hospital Websites in Jakarta." In 2019 International Conference on Advanced Computer Science and information Systems (ICACSIS). IEEE, 2019. http://dx.doi.org/10.1109/icacsis47736.2019.8979776.

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Fartinescu, Cristian Gabriel, Mihai Octavian Popescu, Claudia Laurenta Popescu, and Anca-Simona Deaconu. "Quality analysis of an educational website in terms of search engine optimization (SEO) analysis subject: The website of the Faculty of Electrical Engineering (www.electro.pub.ro)." In 2015 9th International Symposium on Advanced Topics in Electrical Engineering (ATEE). IEEE, 2015. http://dx.doi.org/10.1109/atee.2015.7133900.

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Li, Yunqing, Shivakumar Raman, Paul Cohen, and Binil Starly. "Design of Knowledge Graph in Manufacturing Services Discovery." In ASME 2021 16th International Manufacturing Science and Engineering Conference. American Society of Mechanical Engineers, 2021. http://dx.doi.org/10.1115/msec2021-63766.

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Abstract Knowledge graph networks powering web search and chatbot agents have shown immense popularity. This paper discusses the first steps towards building a knowledge graph for manufacturing services discoverability. Due to the lack of a unified widely adopted schema for structured data in the manufacturing services domain as well as the limitations of existing relational database schemas to represent manufacturing service definitions, there does not exist a unified schema that connects manufacturing resources service descriptions and actual manufacturing service business entities. This gap severely limits the automated discoverability of manufacturing service business organizations. This paper designs a knowledge graph covering over 8,000+ manufacturers, the manufacturing services they provide and corresponding linkage with manufacturing service definitions available from Wikidata. In addition, this work also proposes extensions to Schema.org to assist small business manufacturers to contain embedded search engine optimization (SEO) tags for search and discovery through web search engines. Such vocabulary extensions are critical to the rapid identification and real-time capability assessment particularly when the service providers themselves are responsible for updating tags. A wider scale enhancement of manufacturing specific vocabulary extensions to schema.org can tremendously benefit small and medium scale manufacturers. This paper concludes with the additional work that must be done for a comprehensive addition to manufacturing service graph that spans the entire manufacturing knowledge base.
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Reports on the topic "SEARCH ENGINE OPTIMIZATION (SEO)"

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Aldrich, Susan. Search Engine Marketing and Optimization Wisdom V.2003. Boston, MA: Patricia Seybold Group, December 2003. http://dx.doi.org/10.1571/psgp12-19-03cc.

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