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Journal articles on the topic 'SEARCH ENGINE OPTIMIZATION (SEO)'

Author: Grafiati
Published: 4 June 2021
Last updated: 27 April 2022

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1

Lee, Sungin, Wonhong Jang, Eunsol Lee, and Sam G. Oh. "Search engine optimization." Library Hi Tech 34, no. 2 (June 20, 2016): 197–206. http://dx.doi.org/10.1108/lht-02-2016-0014.

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Purpose – The purpose of this paper is to examine the effect of, and identify core techniques of, search engine optimization (SEO) techniques applied to the web (http://lg-sl.net) and mobile (http//m.lg-sl.net) Science Land content and services at LG Sangnam Library in Korea. Design/methodology/approach – In accordance with three major SEO guidelines, ten SEO techniques were identified and applied, and their implications were extracted on three areas: improved search engine accessibility, increased relevance between site content and search engine keywords, and improved site credibility. The effects were quantitatively analyzed in terms of registered search engine keywords and influx of visits via search engines. Findings – This study shows that SEO techniques help increase the exposure of the library services and the number of visitors through search engines. Practical implications – SEO techniques have been applied to a few non-Korean information service organizations, but it is not a well-accepted practice in Korean libraries. And the dominant search engines in Korea have published their own SEO guidelines. Prior to this study, no significant endeavors have been undertaken in the context of Korean library services that have adopted SEO techniques to boost exposure of library services and increase user traffics. Originality/value – This is the first published study that has applied optimized SEO techniques to Korean web and mobile library services, in order to demonstrate the usefulness of the techniques for maximized exposure of library content.
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Karalkar, Kunal, and Shripad Bhide. "A Review on SEO: Search Engine Optimization." International Journal of Trend in Scientific Research and Development Volume-2, Issue-4 (June 30, 2018): 331–41. http://dx.doi.org/10.31142/ijtsrd12963.

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Zilincan, Jakub. "SEARCH ENGINE OPTIMIZATION." CBU International Conference Proceedings 3 (September 19, 2015): 506–10. http://dx.doi.org/10.12955/cbup.v3.645.

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Search engine optimization techniques, often shortened to “SEO,” should lead to first positions in organic search results. Some optimization techniques do not change over time, yet still form the basis for SEO. However, as the Internet and web design evolves dynamically, new optimization techniques flourish and flop. Thus, we looked at the most important factors that can help to improve positioning in search results. It is important to emphasize that none of the techniques can guarantee high ranking because search engines have sophisticated algorithms, which measure the quality of webpages and derive their position in search results from it. Next, we introduced and examined the object of the optimization, which is a particular website. This web site was created for the sole purpose of implementing and testing all the main SEO techniques. The main objective of this article was to determine whether search engine optimization increases ranking of website in search results and subsequently leads to higher traffic. This research question is supported by testing and verification of results. The last part of our article concludes the research results and proposes further recommendations.
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Kaur, Gurneet. "ROLE AND IMPORTANCE OF SEARCH ENGINE OPTIMIZATION." International Journal of Research -GRANTHAALAYAH 5, no. 6 (June 30, 2017): 147–51. http://dx.doi.org/10.29121/granthaalayah.v5.i6.2017.2007.

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Search Engines are an indispensible platform for users all over the globe to search for relevant information online. Search Engine Optimization (SEO) is the exercise of improving the position of a website in search engine rankings, for a chosen set of keywords. SEO is divided into two parts: On-Page and Off-Page SEO. In order to be successful, both the areas require equal attention. This paper aims to explain the functioning of the search engines along with the role and importance of search engine optimization.
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Yalçın, Nursel, and Utku Köse. "What is search engine optimization: SEO?" Procedia - Social and Behavioral Sciences 9 (2010): 487–93. http://dx.doi.org/10.1016/j.sbspro.2010.12.185.

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Tomasi, Stella, and Xiaolin Li. "Influences of Search Engine Optimization on Performance of SMEs." Journal of Electronic Commerce in Organizations 13, no. 1 (January 2015): 27–49. http://dx.doi.org/10.4018/jeco.2015010103.

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Search engines have become an important channel for increasing SMEs' global reach as well as competing with larger companies. Therefore, SMEs are enhancing their business visibility through search engine optimization (SEO). With effective SEO techniques, small companies can appear ahead of large, well-known companies on search results. However, in addition increasing the ranking on a search engine results page (SERP), there may be other benefits that SMEs may enjoy while engaging in an SEO campaign. This study uses multiple firms as cases to illustrate how SEO initiatives can impact performance for SMEs. The authors found that in addition to increasing the rankings on SERPs, SMEs saw an increase in number of visitors to the site, the average time duration of users visiting the site, more user engagement and an increase of annual sales revenue.
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Luh, Cheng-Jye, Sheng-An Yang, and Ting-Li Dean Huang. "Estimating Google’s search engine ranking function from a search engine optimization perspective." Online Information Review 40, no. 2 (April 11, 2016): 239–55. http://dx.doi.org/10.1108/oir-04-2015-0112.

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Purpose – The purpose of this paper is to estimate Google search engine’s ranking function from a search engine optimization (SEO) perspective. Design/methodology/approach – The paper proposed an estimation function that defines the query match score of a search result as the weighted sum of scores from a limited set of factors. The search results for a query are re-ranked according to the query match scores. The effectiveness was measured by comparing the new ranks with the original ranks of search results. Findings – The proposed method achieved the best SEO effectiveness when using the top 20 search results for a query. The empirical results reveal that PageRank (PR) is the dominant factor in Google ranking function. The title follows as the second most important, and the snippet and the URL have roughly equal importance with variations among queries. Research limitations/implications – This study considered a limited set of ranking factors. The empirical results reveal that SEO effectiveness can be assessed by a simple estimation of ranking function even when the ranks of the new and original result sets are quite dissimilar. Practical implications – The findings indicate that web marketers should pay particular attention to a webpage’s PR, and then place the keyword in URL, the page title, and snippet. Originality/value – There have been ongoing concerns about how to formulate a simple strategy that can help a website get ranked higher in search engines. This study provides web marketers much needed empirical evidence about a simple way to foresee the ranking success of an SEO effort.
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Setiawan, Agus, Zulkifli Harahap, Dedy Syamsuar, and Yesi Novaria Kunang. "The Optimization of Website Visibility and Traffic by Implementing Search Engine Optimization (SEO) in Palembang Polytechnic of Tourism." CommIT (Communication and Information Technology) Journal 14, no. 1 (May 30, 2020): 31. http://dx.doi.org/10.21512/commit.v14i1.5953.

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This research is a case study of Search Engine Optimization (SEO) in Palembang Polytechnic of Tourism website. The main objective of this research is to establish a plan for SEO in Palembang Polytechnic of Tourism (http://poltekpar-palembang.ac.id/) and to improve online visibility and ranking position in search engines (Google). It aims to bring in more international traffic and students to visit the website. SEO is a digital marketing technique to increase web accessibility. In the globalization world, people use search engines, such as Google, to know or find out more about various topics quickly and visually. Through a bibliographic review and qualitative analysis, the research focuses on the understanding of what SEO is and its implementation for the Palembang Polytechnic of Tourism website. The results show that the most important thing in making SEO plans is to increase visibility and branding on search engines (Google). SEO is done by developing website content and setting keywords as backlinks.
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Maskur, Maskur. "PENGUKUR PARAMETER SEARCH ENGINE OPTIMIZATION (SEO) SECARA ON PAGE PADA TOKO ONLINE UNTUK MENINGKATKAN PENJUALAN." Adbis: Jurnal Administrasi dan Bisnis 13, no. 1 (June 30, 2019): 83. http://dx.doi.org/10.33795/j-adbis.v13i1.68.

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The current search engine is not only for searching the pages of the website you want to visit but also as the main source of visitors on the internet. With the development of technology several ways that can be used to improve website ranking on search engines, one effective way by utilizing Search Engine Optimization (SEO) can help some websites to get SERP rankings (Search Engine Results Pages) on search engines, by a good SERP ranking will then be determined on the number of visitors on the website. An application is needed to calculate SEO applications on a web site, with the application of Online SEO measurement parameters can help business users of online stores to increase visitors and invite visitors who become buyers. In the Complete SEO Parameter Measurement Application on this page has 6 important parameters in SEO on the page provided, Title Tag, Title Tag, Meta Description, Content, Alt Tag and Keyword Density, with an explanation of each - each parameter where The accuracy of the application results in the calculation can be obtained Kappa value of 0.57..
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Hayaty, Mardhiya, and Dwi Meylasari. "Implementasi Website Berbasis Search Engine Optimization (SEO) Sebagai Media Promosi." Jurnal Informatika 5, no. 2 (September 15, 2018): 295–300. http://dx.doi.org/10.31311/ji.v5i2.4027.

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AbstrakKemajuan teknologi informasi berkembang secara pesat di berbagai bidang kehidupan. Internet adalah salah satu bagian dari teknologi informasi dan komunikasi mempunyai efek dan pengaruh yang sangat besar. Website salah satu teknologi internet tidak hanya sebagai media informasi tetapi menjadi proses pendukung bisnis perusahaan, akan tetapi penjualan melalui website belum cukup efektif jika tidak didukung dengan strategi promosi yang baik. SEO (Search Engine Optimization) adalah salah satu teknik promosi dengan cara memanfaatkan pengoptimalan mesin pencari agar website yang sudah kita buat berada diperingkat teratas atau halaman pertama (first page) sebuah halaman mesin pencari. Peneltian ini dilakukan pada sebuah website yang awalnya belum dilakukan teknik-teknik dari SEO, kemudian dengan menerapkan metode SEO on Page seperti optimasi keyword pada title tag, content, meta keyword,meta description, dan share ke sosial media, pada tahap ini juga dilakukan beberapa pengujian sebagai tolak ukur keberhasilan penerapan teknik-teknik SEO. Hasil dari penerapan teknik-teknik SEO mampu meningkatkan SERP (Search Engine Results Page) website di mesin pencari dan berhasil terindek oleh google berada di page kedua pada bulan kedua dan berhasil terindex di page pertama dalam pencarian google denga waktu kurang dari 3 bulan. Kata kunci : Website, SEO, Seo on Page, SERP AbstractThe advancement of information technology is growing rapidly in various fields of life. The internet is one part of information and communication technology has a very large effect and influence. The website not only serves as a medium of information but supports the company's business, but sales through the website are not effective enough if it is not supported by a good promotional strategy. SEO (Search Engine Optimization) is a promotional technique by utilizing search engine optimization so that the website we have created is at the top or first page (first page) of a search engine page.This research was conducted on a website that has not been done techniques from SEO, then by applying the SEO on Page method such as keyword optimization on title tags, content, meta keywords, meta description, and sharing to social media, at this stage several tests are also carried out. as a benchmark for the successful application of SEO techniques.The results of the application of SEO techniques are able to increase the SERP (Search Engine Results Page) of websites in search engines and successfully indexed by Google on the second page in the second month and successfully indexed on the first page in google search with less than 3 months. Keywords: Website, SEO, Seo on Page, SERP
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Hayaty, Mardhiya, and Dwi Meylasari. "Implementasi Website Berbasis Search Engine Optimization (SEO) Sebagai Media Promosi." Jurnal Informatika 5, no. 2 (September 15, 2018): 295–300. http://dx.doi.org/10.31294/ji.v5i2.4027.

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AbstrakKemajuan teknologi informasi berkembang secara pesat di berbagai bidang kehidupan. Internet adalah salah satu bagian dari teknologi informasi dan komunikasi mempunyai efek dan pengaruh yang sangat besar. Website salah satu teknologi internet tidak hanya sebagai media informasi tetapi menjadi proses pendukung bisnis perusahaan, akan tetapi penjualan melalui website belum cukup efektif jika tidak didukung dengan strategi promosi yang baik. SEO (Search Engine Optimization) adalah salah satu teknik promosi dengan cara memanfaatkan pengoptimalan mesin pencari agar website yang sudah kita buat berada diperingkat teratas atau halaman pertama (first page) sebuah halaman mesin pencari. Peneltian ini dilakukan pada sebuah website yang awalnya belum dilakukan teknik-teknik dari SEO, kemudian dengan menerapkan metode SEO on Page seperti optimasi keyword pada title tag, content, meta keyword,meta description, dan share ke sosial media, pada tahap ini juga dilakukan beberapa pengujian sebagai tolak ukur keberhasilan penerapan teknik-teknik SEO. Hasil dari penerapan teknik-teknik SEO mampu meningkatkan SERP (Search Engine Results Page) website di mesin pencari dan berhasil terindek oleh google berada di page kedua pada bulan kedua dan berhasil terindex di page pertama dalam pencarian google denga waktu kurang dari 3 bulan. Kata kunci : Website, SEO, Seo on Page, SERP AbstractThe advancement of information technology is growing rapidly in various fields of life. The internet is one part of information and communication technology has a very large effect and influence. The website not only serves as a medium of information but supports the company's business, but sales through the website are not effective enough if it is not supported by a good promotional strategy. SEO (Search Engine Optimization) is a promotional technique by utilizing search engine optimization so that the website we have created is at the top or first page (first page) of a search engine page.This research was conducted on a website that has not been done techniques from SEO, then by applying the SEO on Page method such as keyword optimization on title tags, content, meta keywords, meta description, and sharing to social media, at this stage several tests are also carried out. as a benchmark for the successful application of SEO techniques.The results of the application of SEO techniques are able to increase the SERP (Search Engine Results Page) of websites in search engines and successfully indexed by Google on the second page in the second month and successfully indexed on the first page in google search with less than 3 months. Keywords: Website, SEO, Seo on Page, SERP
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Jewliya, Shreekishan, and Vikram Singh Rathore. "Analysis of Search Engine Optimization (SEO) Techniques." International Journal of Computer Sciences and Engineering 6, no. 2 (February 28, 2018): 269–74. http://dx.doi.org/10.26438/ijcse/v6i2.269274.

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Iskandar, M. S., and D. Komara. "Application Marketing Strategy Search Engine Optimization (SEO)." IOP Conference Series: Materials Science and Engineering 407 (September 26, 2018): 012011. http://dx.doi.org/10.1088/1757-899x/407/1/012011.

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Shahzad, Asim, Deden Witarsyah Jacob, Nazri Mohd Nawi, Hairulnizam Mahdin, and Marheni Eka Saputri. "The new trend for search engine optimization, tools and techniques." Indonesian Journal of Electrical Engineering and Computer Science 18, no. 3 (June 1, 2020): 1568. http://dx.doi.org/10.11591/ijeecs.v18.i3.pp1568-1583.

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<span>Search Engines are used to search any information on the internet. <br /> The primary objective of any website owner is to list their website at the top of all the results in Search Engine Results Pages (SERPs). Search Engine Optimization is the art of increasing visibility of a website in Search Engine Result Pages. This art of improving the visibility of website requires the tools and techniques; This paper is a comprehensive survey of how a Search Engine (SE) works, types and parts of Search Engine and different techniques and tools used for Search Engine Optimization (SEO.) In this paper, we will discuss the current tools and techniques in practice for Search Engine Optimization.</span>
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Sukri, Sukri, and Zulfikar Zulfikar. "Mendapatkan Peringkat Terbaik Website Pada Search Engine Dengan Metode Search Engine Optimization (SEO)." Jurnal Nasional Komputasi dan Teknologi Informasi (JNKTI) 4, no. 3 (June 21, 2021): 194–202. http://dx.doi.org/10.32672/jnkti.v4i3.2973.

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Sekarang ini merupakan era internet dimana semua orang mampu melakukan apa saja melalui internet salah satunya adalah dengan menggunakan internet sebagai lahan promosi bisnis. Agar bisa berpromosi di internet maka diperlukan website sebagai sumber informasi yang memberi manfaat bagi pengunjung. Agar stategi promosi dapat berhasil dengan baik, maka seharusnya website muncul dihalaman pertama search engine yang harus dilakukan adalah upaya optimasi off page dan optimasi artikel. Optimasi website bukanlah suatu hal yang mudah, untuk mendapatkan hasil yang baik maka diperlukan beberapa optimasi search engine yang baik dan benar. Dengan adanya metode SEO, maka akan mempermudah pemilik website melakukan optimasi. Hasil dari optimasi SEO adalah website akan mendapatkan peringkat terbaik di search engine.
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Sheffield, Jenna Pack. "Search Engine Optimization and Business Communication Instruction: Interviews With Experts." Business and Professional Communication Quarterly 83, no. 2 (January 13, 2020): 153–83. http://dx.doi.org/10.1177/2329490619890335.

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Search engine optimization (SEO), or the set of practices involved in attaining a high ranking in search engine results, is a web writing skill that requires more attention in business communication pedagogy, because SEO helps businesses attract customers. This article presents the results of interviews with seven SEO experts on SEO best practices and describes how to integrate SEO into business communication courses.
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Camossi, Gustavo, Heytor Diniz Teixeira, Cecilio Merlotti Rodas, and Rachel Cristina Vesu Alves. "Search engine optimization (SEO) aplicadas em comércio eletrônico." Informação@Profissões 10, no. 3 (December 31, 2021): 189. http://dx.doi.org/10.5433/2317-4390.2021v10n3p189.

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Objetivo: O presente artigo tem como objetivo apresentar a experiência de um comércio eletrônico durante a implementação de algumas técnicas de Search Engine Optimization (SEO). Metodologia: Trata-se de um estudo qualitativo exploratório e de natureza aplicada, sendo o seu escopo a observação direta, sem participantes, e tendo como método a netnografia para coleta e análise de dados. Resultados: Verificou-se que a utilização das técnicas de Search Engine Optimization na construção dos sites de comércio eletrônico é eficiente e adequada para otimização desses ambientes. Conclusões: Conclui-se que as técnicas de Search Engine Optimization e seus elementos, devidamente aplicados, auxiliam na organização, representação e recuperação da informação e tornam o site mais visível nos mecanismos de busca.Descritores: Search Engine Optimization. Comércio Eletrônico. Recuperação da Informação. Web. Mecanismos de busca.
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Zhao, Hong, Chen Sheng Bai, and Song Zhu. "Automatic Keyword Extraction Algorithm and Implementation." Applied Mechanics and Materials 44-47 (December 2010): 4041–49. http://dx.doi.org/10.4028/www.scientific.net/amm.44-47.4041.

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Search engines can bring a lot of benefit to the website. For a site, each page’s search engine ranking is very important. To make web page ranking in search engine ahead, Search engine optimization (SEO) make effect on the ranking. Web page needs to set the keywords as “keywords" to use SEO. The paper focuses on the content of a given word, and extracts the keywords of each page by calculating the word frequency. The algorithm is implemented by C # language. Keywords setting of webpage are of great importance on the information and products
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O’Neill, Stephen, and Kevin Curran. "The Core Aspects of Search Engine Optimisation Necessary to Move up the Ranking." International Journal of Ambient Computing and Intelligence 3, no. 4 (October 2011): 62–70. http://dx.doi.org/10.4018/jaci.2011100105.

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Search engine optimization (SEO) is the process of improving the visibility, volume and quality of traffic to website or a web page in search engines via the natural search results. SEO can also target other areas of a search, including image search and local search. SEO is one of many different strategies used for marketing a website but SEO has been proven the most effective. An Internet marketing campaign may drive organic search results to websites or web pages but can be involved with paid advertising on search engines. All search engines have a unique way of ranking the importance of a website. Some search engines focus on the content while others review Meta tags to identify who and what a web site’s business is. Most engines use a combination of Meta tags, content, link popularity, click popularity and longevity to determine a sites ranking. To make it even more complicated, they change their ranking policies frequently. This paper provides an overview of search engine optimisation strategies and pitfalls.
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Yin, Xi Jie, Jian Guo Xu, and Xiao Feng Zhao. "For Search Engine Optimization Strategy Analysis of Website Design." Applied Mechanics and Materials 519-520 (February 2014): 383–86. http://dx.doi.org/10.4028/www.scientific.net/amm.519-520.383.

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Whether on a company's website or personal website, there will be a optimization and promotion process, which is a systematic project. Search Engine Optimization (SEO) is one of the mainstream technologies in the field. From the perspective of the working principles of the search engine, this thesis aims to analyze sorting methods of the search engines and find out the main factors influencing the page rank, and then to analyze the structure, content, site navigation, keywords, strategy and optimization of links of the website, etc., and to put forward relevant optimization strategy.
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Ponomarenko, Ihor, and Alina Sapian. "Internet marketing tool – SEO-optimization of the enterprise site." Problems of Innovation and Investment Development, no. 25 (June 30, 2021): 84–89. http://dx.doi.org/10.33813/2224-1213.25.2021.9.

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The purpose of this article is to consider issues related to the peculiarities of the use of search engine optimization in the implementation of a comprehensive marketing strategy in the digital environment. Research methodology. The research methodology is system-structural and comparative analyzes (to study the application of search engine optimization in the process of improving the efficiency of the company on the Internet); monograph (the study of various software solutions in the field of digital marketing); eco- nomic analysis (when assessing the effectiveness of the use of SEO in the process of attracting the target audience and its impact on the growth of conversions). The scientific novelty – features of using search engine optimization as an effective tool of digital marketing in modern conditions are revealed. The expediency of using SEO to increase the level of competitiveness of the company on the Internet is proved. A set of Internet marketing measures to strengthen the company’s communications with the target audience in the digital environment is revealed, as well as the role in this structure of search engine optimization is outlined. The expediency of building a semantic core as a basic element of search engine optimization of a company’s web resource and creating preconditions for long-term provision of high positions of the site in search services is proved. The subject of the research is the approach to the possibility of using search engine optimization methods in modern conditions to ensure a highly competitive position of the company and its web resources in the digital space in the long period. Conclusions. The digitalization of business leads to the intensification of the use of various digital marketing tools, among which search engine optimization occupies an important place. SEO-optimization of the company’s website involves the implementation of a set of measures aimed at increasing the place of the re- source in search results. Innovative approaches make it possible to integrate an up-to-date keyword list into important elements of a company’s web resource and to constantly update libraries in order to ensure high search engine rankings. Keywords: audience, Internet marketing, search engine optimization, site, targeted traffic.
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Solodka, N., D. Sorokin, and O. Liashenko. "SEO-OPTIMIZATION OF WEBSITE ON GOOGLE SEARCH ENGINE." Transactions of Kremenchuk Mykhailo Ostrohradskyi National University 1 (February 27, 2020): 107–12. http://dx.doi.org/10.30929/1995-0519.2020.1.107-112.

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Nasomyont, Tamrerk, and Nawaporn Wisitpongphan. "A Study on the Relationship between Search Engine Optimization Factors and Rank on Google Search Result Page." Advanced Materials Research 931-932 (May 2014): 1462–66. http://dx.doi.org/10.4028/www.scientific.net/amr.931-932.1462.

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Nowadays, Google has taken a role as a major platform for the Internet search; its search algorithm has been changed periodically, hence being positioned on the first page of the Google search result has a tremendous impact on the online marketing strategy of the organization. Search Engine Optimization (SEO) has been considered as one of the most effective strategies to place the webpage at the top rank of the search engine result. This paper presents the relationship between various SEO factors and the rank in the Search Engine Result Page. The results unravel the key SEO factors, e.g. Backlinks, Keyword, Site structure, that have high degree of relationship with rank in the search engine result page (SERPs).
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Seymour, Tom, Dean Frantsvog, and Satheesh Kumar. "History Of Search Engines." International Journal of Management & Information Systems (IJMIS) 15, no. 4 (September 12, 2011): 47. http://dx.doi.org/10.19030/ijmis.v15i4.5799.

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As the number of sites on the Web increased in the mid-to-late 90s, search engines started appearing to help people find information quickly. Search engines developed business models to finance their services, such as pay per click programs offered by Open Text in 1996 and then Goto.com in 1998. Goto.com later changed its name to Overture in 2001, and was purchased by Yahoo! in 2003, and now offers paid search opportunities for advertisers through Yahoo! Search Marketing. Google also began to offer advertisements on search results pages in 2000 through the Google Ad Words program. By 2007, pay-per-click programs proved to be primary money-makers for search engines. In a market dominated by Google, in 2009 Yahoo! and Microsoft announced the intention to forge an alliance. The Yahoo! & Microsoft Search Alliance eventually received approval from regulators in the US and Europe in February 2010. Search engine optimization consultants expanded their offerings to help businesses learn about and use the advertising opportunities offered by search engines, and new agencies focusing primarily upon marketing and advertising through search engines emerged. The term "Search Engine Marketing" was proposed by Danny Sullivan in 2001 to cover the spectrum of activities involved in performing SEO, managing paid listings at the search engines, submitting sites to directories, and developing online marketing strategies for businesses, organizations, and individuals. Some of the latest theoretical advances include Search Engine Marketing Management (SEMM). SEMM relates to activities including SEO but focuses on return on investment (ROI) management instead of relevant traffic building (as is the case of mainstream SEO). SEMM also integrates organic SEO, trying to achieve top ranking without using paid means of achieving top in search engines, and PayPerClick SEO. For example some of the attention is placed on the web page layout design and how content and information is displayed to the website visitor.
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Thornton, Anna M. "Il genere di SEO." XVI, 2021/1 (gennaio-marzo), no. 1 (February 12, 2021): 54–55. http://dx.doi.org/10.35948/2532-9006/2021.5475.

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Neves, Barbara Coelho, Ramon Davi Santana, and Dulcinéia Vieira de Assunção Gomes. "Marketing Digital na Recuperação da Informação: técnicas de SEO para visibilidade de periódico científico." Páginas a&b : Arquivos & Bibliotecas, no. 14 (2020): 133–43. http://dx.doi.org/10.21747/21836671/pag14a9.

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It deals with digital marketing through the search engine optimization (SEO) techniques applied to the case of a scientific magazine's website. It analyzes objective and technical aspects and measures of SEO that promote the leverage of the visibility of the website and its published content among the main search results in search engines. The method is descriptive, with a qualitative approach and the support of literature review. As a result, the text presents in a descriptive and reasoned way a brief analysis from the perspective of on-site and on-page SEO. It is concluded that the websites of scientific journals can benefit from SEO techniques in the context of information retrieval. The non-use of basic SEO techniques corroborates for a potential invisibility or low recovery of scientific production on the Web in search engine results at a global level.
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Indriyatmoko, Toto, and Majid Rahardi. "Relevansi Search Engine Optimization (SEO) On-pages Di 2021." Jurnal Ilmu Komputer dan Bisnis 12, no. 1 (May 1, 2021): 205–14. http://dx.doi.org/10.47927/jikb.v12i1.106.

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Search Engine Optimizion (SEO) merupakan metode yang dilakukan untuk meningkatkan kualitas dari sebuah website dari sudut pandang peringkat di mesin pencari termasuk mesin pencari google. Google bukan menjadi sebuah rahasia lagi adalah sebuah perantara bagi website untuk mendatangkan pengunjung. Semakin bertambahnya pengguna internet berbanding lurus degan semakin bertambahnya jumlah website yang ada di dunia. Hal itu membuat semakin tingginya pula kompetisi website untuk meningkatkan peringkat di mesin pencari. Banyak cara yang bisa dilakukan utuk meningkatkan peringkat, salah satu caranya adalah dengan menggunakan teknik SEO on-pages. Pada teknik ini banyak sekali tips dan trik yang dapat dilakukan, namun seiring pembaruan yang terus dilakukan oleh google, apakah teknik ini masih berfungsi atau tidak, itu yang menjadi sebuah pertanyaan. Dalam tulisan ini membahas tentang apakah teknik SEO on-pages masih relevan terhadap pembaruan yang dilakukan oleh google dan mencari fakta-fakta yang ada di literatur terkait dan membandingkan dengan apa yang terjad sekarang di laman google.
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Lukito, Rony Baskoro, Cahya Lukito, and Deddy Arifin. "Penerapan Teknik Seo (Search Engine Optimization) pada Website dalam Strategi Pemasaran melalui Internet." ComTech: Computer, Mathematics and Engineering Applications 5, no. 2 (December 1, 2014): 1050. http://dx.doi.org/10.21512/comtech.v5i2.2363.

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The purpose of this research is how to optimize a web design that can increase the number of visitors. The number of Internet users in the world continues to grow in line with advances in information technology. Products and services marketing media do not just use the printed and electronic media. Moreover, the cost of using the Internet as a medium of marketing is relatively inexpensive when compared to the use of television as a marketing medium. The penetration of the internet as a marketing medium lasted for 24 hours in different parts of the world. But to make an internet site into a site that is visited by many internet users, the site is not only good from the outside view only. Web sites that serve as a medium for marketing must be built with the correct rules, so that the Web site be optimal marketing media. One of the good rules in building the internet site as a marketing medium is how the content of such web sites indexed well in search engines like google. Search engine optimization in the index will be focused on the search engine Google for 83% of internet users across the world using Google as a search engine. Search engine optimization commonly known as SEO (Search Engine Optimization) is an important rule that the internet site is easier to find a user with the desired keywords.
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Assiroj, Priati. "IMPLEMENTASI METODE SEARCH ENGINE OPTIMIZATION (SEO) PADA SITUS WEB IMIGRASI WONOSOBO." INFOTECH journal 8, no. 1 (March 29, 2022): 41–52. http://dx.doi.org/10.31949/infotech.v8i1.2239.

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Perkembangan pengguna internet Indonesia yang semakin meningkat tiap tahun membuat fungsi mesin pencari sebagai alat utama untuk mencari informasi di internet oleh pengguna internet. Informasi keimigrasian pada search engine result pages (SERP) didominasi oleh situs web non-pemerintah yang infonya tidak resmi, kurang update dan semua orang bisa membuat situs web. Pengelola situs web pemerintah banyak yang tidak terlalu memperdulikan peringkat situs web dikarenakan kepercayaan bahwa situs web pemerintah akan selalu mendapatkan peringkat pada mesin pencari tanpa harus mengikuti pedoman dan algoritma hasil pencarian. Tujuan penelitian ini adalah untuk mengetahui peringkat situs web Imigrasi Wonosobo pada Google Penelusuran serta melakukan implementasi metode search engine optimization (SEO) dan mengetahui perbedaan peringkat situs web Imigrasi Wonosobo pada Google Penelusuran sebelum dan sesudah diterapkan SEO. Penelitian menggunakan metode implementasi SEO dengan planning, analysis, design, implementation, testing dan maintenance. Implementasi SEO mampu meningkatkan peringkat dari situs web Imigrasi Wonosobo yaitu https://kanimwonosobo.kemenkumham.go.id/, meningkatkan nilai audit SEO pada Semrush dan Ahrefs serta meningkatkan jumlah pengguna, sesi dan tayangan halaman situs web.
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Ziakis, Christos, and Maro Vlachopoulou. "Web Content Management Systems used by Search Engine Optimization Experts for Top Rankings in Search Engine Result Pages." WSEAS TRANSACTIONS ON COMPUTERS 20 (September 24, 2021): 207–16. http://dx.doi.org/10.37394/23205.2021.20.22.

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There are several Web Content Management Systems (WCMS) available that are used by web developers in order to develop and manage a website. In addition, over the last years, companies have invested in Search Engine Optimization (SEO) techniques by applying the factors used by search engines, such as Google, in order to rank amongst the first results in Search Engine Results Pages (SERPs). On-page factors such as the implementation of keywords in the title tags and the website loading time are amongst the criteria that are taken into consideration and are directly affected by the website’s technology and WCMS. Following a relevant literature review, the authors conducted research amongst 6682 websites in order to identify whether and which WCMS is used by SEO experts’ websites that appear in the top search results. Findings indicated that custom made websites that do not rely on widely used WCMSs appear more frequently at the top of search results, while the Drupal CMS appears quite high, despite it being used by a small number of websites across the web.
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Akay, Oksana, Anna Kalashnikova, Igor Kalashnikov, and Alina Golubeva. "Towards Question on Linguistic Approach to Search Engine Optimization: Clustering, Collocation, Grams." SHS Web of Conferences 50 (2018): 01023. http://dx.doi.org/10.1051/shsconf/20185001023.

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The article is devoted to the problem of search engine optimization in the context of nowadays reality. Linguistics can become one of the main instruments to improve its marketing position of the web-product so the linguistic approach to the search engine optimization acts as the modern and effective mechanism. The task of search engine optimization is to achieve the most effective promotion of the site in the search engines while preserving the most possible naturalness of the text. Now the topic of the so-called over-optimized texts is becoming especially urgent. One of the ways of the search engine optimization of a site can be clustering as an automatic search and detection of semantically similar groups of files among a predetermined number of files. Also the method of collocations is an extremely topical linguistic method for solving problems of search optimization. Philological science also offers the developers a method close to the method of collocations - sthe gram-method. The linguistic approach to search engine optimization obviously allows us not only to increase the effectiveness of SEO in terms of the results obtained, but also to facilitate and accelerate the development processes and ultimately the business processes.
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Rani, Parveen, and Er Sukhpreet Singh. "An Offline SEO (Search Engine Optimization) Based Algorithm to Calculate Web Page Rank According to Different Parameters." INTERNATIONAL JOURNAL OF COMPUTERS & TECHNOLOGY 9, no. 1 (June 30, 2013): 926–31. http://dx.doi.org/10.24297/ijct.v9i1.4161.

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SEO stands for Search Engine Optimization. It is a technique that searches various web pages for specified keywords and ranks these Web pages according to some parameters. They are used to feed pages to search engines.  The main importance of SEO is that it helps to find the relevant data and increase the rank of a webpage in search engines’ results. In our paper, we develop a new algorithm M-HITS (Modified HITS) to provide the page rank. M-HITS Algorithm is a new version of HITS algorithm. It is developed by extending the properties of HITS algorithm.
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Fox, Robert. "Benefits of exposure." OCLC Systems & Services: International digital library perspectives 30, no. 4 (November 10, 2014): 206–11. http://dx.doi.org/10.1108/oclc-07-2014-0029.

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Purpose – This column aims to look at various aspects of search engine optimization (SEO) and the potential risks and rewards from exposing library-related content using techniques such as microdata and descriptive frameworks such as that outlined on schema.org. Design/methodology/approach – Regular column. Findings – This column explores concepts related to SEO and is speculative in nature. Originality/value – Academic libraries can greatly benefit from exploring the potential benefits of using SEO and microdata/microformats. The landscape for SEO has changed dramatically over the past decade, and the benefit to libraries who have in once sense seen themselves as competitors with the major search engines is significant.
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Drivas, Ioannis C., Damianos P. Sakas, Georgios A. Giannakopoulos, and Daphne Kyriaki-Manessi. "Big Data Analytics for Search Engine Optimization." Big Data and Cognitive Computing 4, no. 2 (April 2, 2020): 5. http://dx.doi.org/10.3390/bdcc4020005.

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In the Big Data era, search engine optimization deals with the encapsulation of datasets that are related to website performance in terms of architecture, content curation, and user behavior, with the purpose to convert them into actionable insights and improve visibility and findability on the Web. In this respect, big data analytics expands the opportunities for developing new methodological frameworks that are composed of valid, reliable, and consistent analytics that are practically useful to develop well-informed strategies for organic traffic optimization. In this paper, a novel methodology is implemented in order to increase organic search engine visits based on the impact of multiple SEO factors. In order to achieve this purpose, the authors examined 171 cultural heritage websites and their retrieved data analytics about their performance and user experience inside them. Massive amounts of Web-based collections are included and presented by cultural heritage organizations through their websites. Subsequently, users interact with these collections, producing behavioral analytics in a variety of different data types that come from multiple devices, with high velocity, in large volumes. Nevertheless, prior research efforts indicate that these massive cultural collections are difficult to browse while expressing low visibility and findability in the semantic Web era. Against this backdrop, this paper proposes the computational development of a search engine optimization (SEO) strategy that utilizes the generated big cultural data analytics and improves the visibility of cultural heritage websites. One step further, the statistical results of the study are integrated into a predictive model that is composed of two stages. First, a fuzzy cognitive mapping process is generated as an aggregated macro-level descriptive model. Secondly, a micro-level data-driven agent-based model follows up. The purpose of the model is to predict the most effective combinations of factors that achieve enhanced visibility and organic traffic on cultural heritage organizations’ websites. To this end, the study contributes to the knowledge expansion of researchers and practitioners in the big cultural analytics sector with the purpose to implement potential strategies for greater visibility and findability of cultural collections on the Web.
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Kivuti, Edwin Mwosa. "An Evaluation of the Impact of Keyword Frequency on Keyword Prominence." International Journal of Online Marketing 8, no. 3 (July 2018): 52–70. http://dx.doi.org/10.4018/ijom.2018070104.

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This article describes how search engine optimization(SEO) is becoming an increasing useful technique in online marketing as more people look to the internet to search for information. Search Engine Optimization enables web developers to develop web pages which have a high SERP rankings. A key technique in SEO is through improving the keyword prominence of keywords. In this research, keywords within web pages are extracted, and the correlation between the frequency of these words and their keyword prominence is evaluated. The findings of this research will provide a guideline to SEO practitioners, in that they will have a better understanding of the ratio of keywords they need in to add to web pages in relation to the rest of the content.
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Matošević, Goran, Jasminka Dobša, and Dunja Mladenić. "Using Machine Learning for Web Page Classification in Search Engine Optimization." Future Internet 13, no. 1 (January 2, 2021): 9. http://dx.doi.org/10.3390/fi13010009.

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This paper presents a novel approach of using machine learning algorithms based on experts’ knowledge to classify web pages into three predefined classes according to the degree of content adjustment to the search engine optimization (SEO) recommendations. In this study, classifiers were built and trained to classify an unknown sample (web page) into one of the three predefined classes and to identify important factors that affect the degree of page adjustment. The data in the training set are manually labeled by domain experts. The experimental results show that machine learning can be used for predicting the degree of adjustment of web pages to the SEO recommendations—classifier accuracy ranges from 54.59% to 69.67%, which is higher than the baseline accuracy of classification of samples in the majority class (48.83%). Practical significance of the proposed approach is in providing the core for building software agents and expert systems to automatically detect web pages, or parts of web pages, that need improvement to comply with the SEO guidelines and, therefore, potentially gain higher rankings by search engines. Also, the results of this study contribute to the field of detecting optimal values of ranking factors that search engines use to rank web pages. Experiments in this paper suggest that important factors to be taken into consideration when preparing a web page are page title, meta description, H1 tag (heading), and body text—which is aligned with the findings of previous research. Another result of this research is a new data set of manually labeled web pages that can be used in further research.
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Chotikitpat, Kittisak, Prachyanun Nilsook, and Sunantha Sodsee. "Techniques for Improving Website Rankings with Search Engine Optimization (SEO)." Advanced Science Letters 21, no. 10 (October 1, 2015): 3219–24. http://dx.doi.org/10.1166/asl.2015.6503.

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Lui, Richard, and Cheuk Hang Au. "I.S. educational game: Adoption in teaching search engine optimization (SEO)." Journal of Computer Information Systems 60, no. 3 (April 12, 2018): 233–43. http://dx.doi.org/10.1080/08874417.2018.1461034.

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Cowley, Scott. "THE YOUTUBE SEO PROJECT: TEACHING SEARCH ENGINE OPTIMIZATION THROUGH VIDEO." Marketing Education Review 30, no. 2 (April 2, 2020): 125–31. http://dx.doi.org/10.1080/10528008.2020.1755603.

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Chawla, Chanchal. "Search engine optimization (SEO) As a dynamic online promotion technique." Asian Journal of Multidimensional Research 10, no. 11 (2021): 554–61. http://dx.doi.org/10.5958/2278-4853.2021.01047.8.

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Gek, Danil, Vladislav Kukartsev, Vadim Tynchenko, Aleksandr Bondarev, Maria Pokushko, and Natalya Dalisova. "The problem of SEO promotion for the organization’s web representation." SHS Web of Conferences 69 (2019): 00122. http://dx.doi.org/10.1051/shsconf/20196900122.

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The article describes the problem of search engine optimization of a new web-site of any organization and the approaches to make better results in different search engines. The new site is difficult to bring to the top search engine rankings. This article describes the study of the new web-site SEOpromotion. The authors took the site of the organization for the sushi and rolls delivery in Krasnoyarsk city, Russian Federation, which was created and uploaded to the hosting about a year ago. At the first stage, the technical optimization was completed: Robots.txt and Sitemap.xml files were configured, 404 page was set up and validation check was carried out. At the second stage, the content was worked out and a semantic core was formed. With the help of the Yandex service Wordstat.Yandex, key phrases were selected, which was used to advance the site. After that, a snippet was created which makes the link to the site more attractive to users. As a result of this work, the site has become 2 times more visible to potential customers of the company. Thus, properly implemented SEO optimization allows you to attract a significantly larger number of customers in the company.
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Bello, Rotimi-Williams, and Firstman Noah Otobo. "Conversion of Website Users to Customers-The Black Hat SEO Technique." International Journal of Advanced Research in Computer Science and Software Engineering 8, no. 6 (June 29, 2018): 29. http://dx.doi.org/10.23956/ijarcsse.v8i6.714.

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Search Engine Optimization (SEO) is a technique which helps search engines to find and rank one site over another in response to a search query. SEO thus helps site owners to get traffic from search engines. Although the basic principle of operation of all search engines is the same, the minor differences between them lead to major changes in results relevancy. Choosing the right keywords to optimize for is thus the first and most crucial step to a successful SEO campaign. In the context of SEO, keyword density can be used as a factor in determining whether a webpage is relevant to a specified keyword or keyword phrase. SEO is known for its contribution as a process that affects the online visibility of a website or a webpage in a web search engine's results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers. It is the objective of this paper to re-present black hat SEO technique as an unprofessional but profitable method of converting website users to customers. Having studied and understood white hat SEO, black hat SEO, gray hat SEO, crawling, indexing, processing and retrieving methods used by search engines as a web software program or web based script to search for documents and files for keywords over the internet to return the list of results containing those keywords; it would be seen that proper application of SEO gives website a better user experience, SEO helps build brand awareness through high rankings, SEO helps circumvent competition, and SEO gives room for high increased return on investment.
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Ardhana, Valian Yoga Pudya, and Ahmad Wilda Yulianto. "Optimasi Blog Dengan Meta Tag Untuk Seo Dan Monitoringnya." Jurnal Matrik 15, no. 1 (July 26, 2017): 45. http://dx.doi.org/10.30812/matrik.v15i1.23.

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Blog as one of the media applicationson the Internethas been used all aroundIndonesia. The user wasnot limited by age,ranging from children to the elderly. A lot of people notrealize that blogs can beoptimizedso thatthe bloggettingtoppositionsin search engines. Metatagwasone ofoptimization techniquesinSearch Engine Optimization (SEO).The main target washow to increaseblogtraffi requests. Afteroptimization, the next stepwasmonitoring, whichaims to determinethe extent to whichthe success ofoptimizationhas been done onSEO.The resultwas ablog sitegettingtoppositionsinthe search enginesandthe monitoring process resultsindicatethat thetitleand content was veryappropriatethat was 100%, description and contentwere alsoappropriatethat was 91%.
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Ziewitz, Malte. "Rethinking gaming: The ethical work of optimization in web search engines." Social Studies of Science 49, no. 5 (August 7, 2019): 707–31. http://dx.doi.org/10.1177/0306312719865607.

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When measures come to matter, those measured find themselves in a precarious situation. On the one hand, they have a strong incentive to respond to measurement so as to score a favourable rating. On the other hand, too much of an adjustment runs the risk of being flagged and penalized by system operators as an attempt to ‘game the system’. Measures, the story goes, are most useful when they depict those measured as they usually are and not how they intend to be. In this article, I explore the practices and politics of optimization in the case of web search engines. Drawing on materials from ethnographic fieldwork with search engine optimization (SEO) consultants in the United Kingdom, I show how maximizing a website’s visibility in search results involves navigating the shifting boundaries between ‘good’ and ‘bad’ optimization. Specifically, I am interested in the ethical work performed as SEO consultants artfully arrange themselves to cope with moral ambiguities provoked and delegated by the operators of the search engine. Building on studies of ethics as a practical accomplishment, I suggest that the ethicality of optimization has itself become a site of governance and contestation. Studying such practices of ‘being ethical’ not only offers opportunities for rethinking popular tropes like ‘gaming the system’, but also draws attention to often-overlooked struggles for authority at the margins of contemporary ranking schemes.
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Zakharenko, A., and S. Smagulova. "Search engine optimization as a tool to increase the competitiveness of pharmaceutical companies in modern conditions." E-Management 3, no. 2 (August 29, 2020): 32–39. http://dx.doi.org/10.26425/2658-3445-2020-2-32-39.

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Search engine optimization (SEO), which is currently actively used by the majority of pharmaceutical companies all over the world, is one of the most relevant digital marketing technologies. The features of the SEO in pharmaceutical companies as one of the modern tools of digital marketing have been considered in the article.Most of the companies, which operate in the natural sciences, are several years behind in development from other industries, due to the low level of SEO strategy application. As a result, the marketing budgets of pharmaceutical companies are focused on maintaining traditional classical approaches in the field of marketing. This bias in the budget arises mainly from the underestimation of the role of the SEO strategy in the organization’s activities by the majority of pharmaceutical companies. Companies should clearly understand how significant is the impact of digitalization on their activity in modern conditions. SEO is much broader than using search queries and meta tags. Due to implementing digital tools, it is possible to create “social signals” for attracting a new target audience.It has been noted in the article that search algorithms, developed by search platforms, change very often, and it is necessary to constantly monitor and improve them. Moreover, SEO is required to help people to find the content that best matches their intended goal, rather than to misinform them by showing inappropriate pages with matched search keywords in search results.Competition among the largest companies is constantly increasing in the global pharmaceutical market, and the use of digital marketing tools, such as SEO, will allow companies to change radically the situation. As a result of the research, recommendations for the effective use of SEO as one of the digital marketing tools in the business of pharmaceutical companies have been proposed. Finally, the conclusions about the increasing the role of digital marketing in modern conditions have been made.
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Fox, Robert. "Information economy." Digital Library Perspectives 34, no. 2 (May 14, 2018): 78–83. http://dx.doi.org/10.1108/dlp-10-2017-0040.

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Purpose This paper aims to describe several methods to expose website information to Web crawlers for providing value-added services to patrons. Design/methodology/approach This is a conceptual paper exploring the areas of search engine optimization (SEO) and usability in the context of search engines. Findings Not applicable Originality/value This paper explains several methods that can be used to appropriately expose website content and library services to the Web crawlers in such a way that services and content can be syndicated via those search engines.
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Jasevičiūtė, Vita. "AUTOMATIC PLANNING OF EXTERNAL SEARCH ENGINE OPTIMIZATION / AUTOMATIZUOTAS IŠORINIO PAIEŠKOS SISTEMŲ OPTIMIZAVIMO PLANAVIMAS." Mokslas – Lietuvos ateitis 7, no. 3 (July 13, 2015): 304–8. http://dx.doi.org/10.3846/mla.2015.788.

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This paper describes an investigation of the external search engine optimization (SEO) action planning tool, dedicated to automatically extract a small set of most important keywords for each month during whole year period. The keywords in the set are extracted accordingly to external measured parameters, such as average number of searches during the year and for every month individually. Additionally the position of the optimized web site for each keyword is taken into account. The generated optimization plan is similar to the optimization plans prepared manually by the SEO professionals and can be successfully used as a support tool for web site search engine optimization. Straipsnyje sprendžiami paieškos sistemų (angl. SEO) išorinio optimizavimo planavimo klausimai. Pateikiama jo automatizavimo koncepcija. Turint reikšminių žodžių sąrašą, jų esamas vietas paieškos sistemos rezultatuose, vidutinį paieškų skaičių per metus, apskaičiuojami reikšminių žodžių svoriai. Pagal šiuos svorius, remiantis suformuluota koncepcija, nustatoma, kiek mėnesių šį reikšminį žodį reikia optimizuoti. Stebint atliekamų paieškų skaičiaus vidurkius, kiekvieną mėnesį apskaičiuojami maksimumai. Tada parengiamas išorinio optimizavimo planas, sudaromi optimizuotinų reikšminių žodžių rinkiniai konkrečiam mėnesiui. Gautas planas labai panašus į tuos, kurie sudaromi rankiniu būdu, todėl tai įgyvendinus programa, t. y. automatizavus, būtų sutaupoma nemažai laiko ir atsisakoma papildomų rutininių darbų.
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Giomelakis, Dimitrios, Christina Karypidou, and Andreas Veglis. "SEO inside Newsrooms: Reports from the Field." Future Internet 11, no. 12 (December 13, 2019): 261. http://dx.doi.org/10.3390/fi11120261.

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The journalism profession has changed dramatically in the digital age as the internet, and new technologies, in general, have created new working conditions in the media environment. Concurrently, journalists and media professionals need to be aware and possess a new set of skills connected to web technologies, as well as respond to new reading tendencies and information consumption habits. A number of studies have shown that search engines are an important source of the traffic to news websites around the world, identifying the significance of high rankings in search results. Journalists are writing to be read, and that means ensuring that their news content is found, also, by search engines. In this context, this paper represents an exploratory study on the use of search engine optimization (SEO) in news websites. A series of semi-structured, in-depth interviews with professionals at four Greek media organizations uncover trends and address issues, such as how SEO policy is operationalized and applied inside newsrooms, which are the most common optimization practices, as well as the impact on journalism and news content. Today, news publishers have embraced the use of SEO practices, something that is clear also from this study. However, the absence of a distinct SEO culture was evident in newsrooms under study. Finally, according to results, SEO strategy seems to depend on factors, such as ownership and market orientation, editorial priorities or organizational structures.
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Harto, Agus Budi. "Implementing Website Design Based on Search Engine Optimization (SEO) Checklist to Increase Web Popularity." Journal of Applied Information, Communication and Technology 6, no. 2 (October 25, 2019): 87–97. http://dx.doi.org/10.33555/ejaict.v6i2.67.

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One way to increase website popularity is by increasing the user's visit to the website. Search Engine Optimization is a popular concept to increase website popularity or page ranking of a website in search engine, but not many designer know on how to implement the concept so their website popularity could not be controlled. This research aims to create a template based on checklist created from SEO concept. Evaluation is done by comparing website page ranking that created based on this checklist and not. The result of this research is the website popularity ranking which implement SEO design is higher.
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Arifin, Bustanol, Abdurohman Muzakki, and Moh Wahyu Kurniawan. "KONSEP DIGITAL MARKETING BERBASIS SEO (SEARCH ENGINE OPTIMIZATION) DALAM STRATEGI PEMASARAN." EKOMBIS SAINS: Jurnal Ekonomi, Keuangan dan Bisnis 4, no. 2 (December 20, 2019): 87–94. http://dx.doi.org/10.24967/ekombis.v4i2.474.

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