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Journal articles on the topic 'Search engine optimization'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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1

Lee, Sungin, Wonhong Jang, Eunsol Lee, and Sam G. Oh. "Search engine optimization." Library Hi Tech 34, no. 2 (2016): 197–206. http://dx.doi.org/10.1108/lht-02-2016-0014.

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Purpose – The purpose of this paper is to examine the effect of, and identify core techniques of, search engine optimization (SEO) techniques applied to the web (http://lg-sl.net) and mobile (http//m.lg-sl.net) Science Land content and services at LG Sangnam Library in Korea. Design/methodology/approach – In accordance with three major SEO guidelines, ten SEO techniques were identified and applied, and their implications were extracted on three areas: improved search engine accessibility, increased relevance between site content and search engine keywords, and improved site credibility. The ef

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Goyal, Harsh, and Komal kapoor. "Search Engine Optimization with Google." International Journal for Research in Applied Science and Engineering Technology 10, no. 12 (2022): 496–501. http://dx.doi.org/10.22214/ijraset.2022.47904.

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Abstract: This paper is a finished survey that how various strategies of Search Engine Optimization (SEO) can help to improve product marketing. Search engines have now become an important channel for increasing SMEs’ global reach and helps companies to compete with other and large companies. SMEs are using search engine optimization to improve their online visibility as a result (SEO). With the help of Search Engine Optimization small companies can actually now compete with the large companies and can appear ahead of large. The main objective of every website to list at the top of all thelink

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Zilincan, Jakub. "SEARCH ENGINE OPTIMIZATION." CBU International Conference Proceedings 3 (September 19, 2015): 506–10. http://dx.doi.org/10.12955/cbup.v3.645.

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Search engine optimization techniques, often shortened to “SEO,” should lead to first positions in organic search results. Some optimization techniques do not change over time, yet still form the basis for SEO. However, as the Internet and web design evolves dynamically, new optimization techniques flourish and flop. Thus, we looked at the most important factors that can help to improve positioning in search results. It is important to emphasize that none of the techniques can guarantee high ranking because search engines have sophisticated algorithms, which measure the quality of webpages and

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Veglis and Giomelakis. "Search Engine Optimization." Future Internet 12, no. 1 (2019): 6. http://dx.doi.org/10.3390/fi12010006.

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., Deepthi K. "SEARCH ENGINE OPTIMIZATION." International Journal of Research in Engineering and Technology 06, no. 01 (2017): 84–87. http://dx.doi.org/10.15623/ijret.2017.0601016.

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Gunjan, Vinit Kumar, Pooja, Monika Kumari, Amit Kumar, and Allam Appa Rao. "Search Engine Optimization with Google." Asian Journal of Engineering and Applied Technology 1, no. 1 (2012): 36–42. http://dx.doi.org/10.51983/ajeat-2012.1.1.2503.

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Search engine optimization is a strategical technique to take a web document in top search results of a search engine. Online presence of an organisation is not only an easy way to reach among the target users but it may be profitable too if optimization is done keeping in view of the target users as of the reason that most of the time users search out with the keywords of their use (Say; Ph.D in web technology) rather than searching the organisation name, and if the page link comes in the top positions then the page may be profitable. This work describes the tweaks of taking the page on top p

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ALMUKHTAR, Firas, Nawzad MAHMOODD, and Shahab KAREEM. "SEARCH ENGINE OPTIMIZATION: A REVIEW." Applied Computer Science 17, no. 1 (2021): 70–80. http://dx.doi.org/10.35784/acs-2021-07.

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The Search Engine has a critical role in presenting the correct pages to the user because of the availability of a huge number of websites, Search Engines such as Google use the Page Ranking Algorithm to rate web pages according to the nature of their content and their existence on the world wide web. SEO can be characterized as methodology used to elevate site keeping in mind the end goal to have a high rank i.e., top outcome. In this paper the authors present the most search engine optimization like (Google, Bing, MSN, Yahoo, etc.), and compare by the performance of the search engine optimiz

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Asim, Shahzad, Witarsyah Jacob Deden, Mohd Nawi Nazri, Mahdin Hairulnizam, and Eka Saputri Marheni. "The new trend for search engine optimization, tools and techniques." Indonesian Journal of Electrical Engineering and Computer Science (IJEECS) 18, no. 3 (2020): 1568–83. https://doi.org/10.11591/ijeecs.v18.i3.pp1568-1583.

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Search Engines are used to search any information on the internet. The primary objective of any website owner is to list their website at the top of all the results in Search Engine Results Pages (SERPs). Search Engine Optimization is the art of increasing visibility of a website in Search Engine Result Pages. This art of improving the visibility of website requires the tools and techniques; This paper is a comprehensive survey of how a Search Engine (SE) works, types and parts of Search Engine and different techniques and tools used for Search Engine Optimization (SEO.) In this paper, we will

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Karalkar, Kunal, and Shripad Bhide. "A Review on SEO: Search Engine Optimization." International Journal of Trend in Scientific Research and Development Volume-2, Issue-4 (2018): 331–41. http://dx.doi.org/10.31142/ijtsrd12963.

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G, Sankari, Pushpalatha G, Senbagam V, Karthika M, and Anbuselvan N. "Search Engine Optimization in Advanced Computer Vision." SIJ Transactions on Computer Networks & Communication Engineering 07, no. 01 (2019): 06–09. http://dx.doi.org/10.9756/sijcnce/v7i1/05020080102.

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Shanmugapriya, P., and Ajay Srinivas A. "Enhanced Ad Personalization Using Search Engine Optimization." International Journal of Science and Research (IJSR) 10, no. 4 (2021): 967–68. https://doi.org/10.21275/sr21419125617.

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Kaur, Gurneet. "ROLE AND IMPORTANCE OF SEARCH ENGINE OPTIMIZATION." International Journal of Research -GRANTHAALAYAH 5, no. 6 (2017): 147–51. http://dx.doi.org/10.29121/granthaalayah.v5.i6.2017.2007.

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Search Engines are an indispensible platform for users all over the globe to search for relevant information online. Search Engine Optimization (SEO) is the exercise of improving the position of a website in search engine rankings, for a chosen set of keywords. SEO is divided into two parts: On-Page and Off-Page SEO. In order to be successful, both the areas require equal attention. This paper aims to explain the functioning of the search engines along with the role and importance of search engine optimization.

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Gurneet, Kaur. "ROLE AND IMPORTANCE OF SEARCH ENGINE OPTIMIZATION." International Journal of Research - Granthaalayah 5, no. 6 (2017): 147–51. https://doi.org/10.5281/zenodo.818213.

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Search Engines are an indispensible platform for users all over the globe to search for relevant information online. Search Engine Optimization (SEO) is the exercise of improving the position of a website in search engine rankings, for a chosen set of keywords. SEO is divided into two parts: On-Page and Off-Page SEO. In order to be successful, both the areas require equal attention. This paper aims to explain the functioning of the search engines along with the role and importance of search engine optimization.

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Isbandi, Isbandi, Zatnika Zatnika, and Edwin Triyatna. "IMPLEMENTASI TEKNIK SEO (SEARCH ENGINE OPTIMIZATION) UNTUK OPTIMASI WEBSITE PENJUALAN DI LESTARI JAYA MEBEL." EDUSAINTEK: Jurnal Pendidikan, Sains dan Teknologi 10, no. 3 (2023): 1047–60. http://dx.doi.org/10.47668/edusaintek.v10i3.867.

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The background of this research is to help Micro, Small and Medium Enterprises (MSMEs) which need promotional media in the form of websites. Therefore the author has an idea to implement SEO (Search Engine Optimization). SEO (Search Engine Optimization) is a technique for improving a website in the search results of search engines such as Google, Bing, etc. SEO (Search Engine Optimization) is an important marketing strategy for increasing the visibility of a website and the number of organic visitors to the intended site. This research uses quantitative methods. Data collected by online survey

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Gudivada, Venkat N., Dhana Rao, and Jordan Paris. "Understanding Search-Engine Optimization." Computer 48, no. 10 (2015): 43–52. http://dx.doi.org/10.1109/mc.2015.297.

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Saad, Dina Maher, Hayam Mousa, and Khalid Amin. "Search Engine Optimization Metric." International Journal of Computer Trends and Technology 70, no. 9 (2022): 13–32. http://dx.doi.org/10.14445/22312803/ijctt-v70i9p103.

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Shahzad, Asim, Deden Witarsyah Jacob, Nazri Mohd Nawi, Hairulnizam Mahdin, and Marheni Eka Saputri. "The new trend for search engine optimization, tools and techniques." Indonesian Journal of Electrical Engineering and Computer Science 18, no. 3 (2020): 1568. http://dx.doi.org/10.11591/ijeecs.v18.i3.pp1568-1583.

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<span>Search Engines are used to search any information on the internet. <br /> The primary objective of any website owner is to list their website at the top of all the results in Search Engine Results Pages (SERPs). Search Engine Optimization is the art of increasing visibility of a website in Search Engine Result Pages. This art of improving the visibility of website requires the tools and techniques; This paper is a comprehensive survey of how a Search Engine (SE) works, types and parts of Search Engine and different techniques and tools used for Search Engine Optimization (SEO

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Kunal, Karalkar, and Bhide Shripad. "A Review on SEO Search Engine Optimization." International Journal of Trend in Scientific Research and Development 2, no. 4 (2019): 331–41. https://doi.org/10.31142/ijtsrd12963.

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Search engine optimization affects the presence or appearance of a website in the first page of a search engine. The visibility of a website can be paid or unpaid, but generally if a website wants to appear in the top position after an organic search then search engine optimization is the most important strategic tool to use. The whole internet marketing strategy circles around the SEO. The search engine optimization processes try to follow the working pattern of all the search engines and more specifically try to consider the algorithm used in search engines. The SEO implementation is also ba

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AMAN, Serge Stephane, Behou Gerard N'GUESSAN, Djama Djoman Alfred AGBO, and Tiemoman KONE. "Search engine optimization: methods and techniques." F1000Research 12 (October 12, 2023): 1317. http://dx.doi.org/10.12688/f1000research.140393.1.

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Background: With the rapid advancement of information technology, search engine optimisation (SEO) has become crucial for enhancing the visibility and relevance of online content. In this context, the use of cloud platforms like Microsoft Azure is being explored to bolster SEO capabilities. Methods: This scientific article offers an in-depth study of search engine optimisation. It explores the different methods and techniques used to improve the performance and efficiency of a search engine, focusing on key aspects such as result relevance, search speed and user experience. The article also pr

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Duka, Mariusz, Marek Sikora, and Artur Strzelecki. "From Web Catalogs to Google: A Retrospective Study of Web Search Engines Sustainable Development." Sustainability 15, no. 8 (2023): 6768. http://dx.doi.org/10.3390/su15086768.

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This study presents a review of search engines and search engine optimization and shows how the search engine landscape relates to sustainable development. We have used a narrative review research method and described three main topics: the past and present of web catalogs and search engines; current knowledge about the dominant types of search results presented in Google search; and methods of search engine optimization. Technical elements of important website areas related to technical website auditing are discussed. We summarize our research with several key findings on how web search engin

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Rahmat, Saputra, and Habibatul Islamiyah Ummi. "Da'wah Strategy through Google Search Engine Optimization." Islam Universalia: International Journal of Islamic Studies and Social Sciences 1, Mei 2019 (2019): 19–41. https://doi.org/10.5281/zenodo.3236457.

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There is a lot of 'junk' on the internet today that spreads radicalism, terrorism, and pornography. Da'wah in this era of internet has a big challenge in society. Everyone can access the Internet quickly, and Google search engines play a significant role in providing information. Any information will appear in the search engine, whether it is positive or negative information, that's why the preachers need to use search engine optimization for da'wah purposes. Without the right strategies, da’wah through Google search engine optimization will not succeed. The objective

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Saputra, Rahmat, and Ummi Habibatul Islamiyah. "Da’wah Strategy through Google Search Engine Optimization." Islam Universalia: International Journal of Islamic Studies and Social Sciences 1, no. 1 (2019): 19–41. http://dx.doi.org/10.56613/islam-universalia.v1i1.111.

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There is a lot of 'junk' on the internet today that spreads radicalism, terrorism, and pornography. Da'wah in this era of internet has a big challenge in society. Everyone can access the Internet quickly, and Google search engines play a significant role in providing information. Any information will appear in the search engine, whether it is positive or negative information, that's why the preachers need to use search engine optimization for da'wah purposes. Without the right strategies, da’wah through Google search engine optimization will not succeed. The objective of this study was to expl

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Akay, Oksana, Anna Kalashnikova, Igor Kalashnikov, and Alina Golubeva. "Towards Question on Linguistic Approach to Search Engine Optimization: Clustering, Collocation, Grams." SHS Web of Conferences 50 (2018): 01023. http://dx.doi.org/10.1051/shsconf/20185001023.

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The article is devoted to the problem of search engine optimization in the context of nowadays reality. Linguistics can become one of the main instruments to improve its marketing position of the web-product so the linguistic approach to the search engine optimization acts as the modern and effective mechanism. The task of search engine optimization is to achieve the most effective promotion of the site in the search engines while preserving the most possible naturalness of the text. Now the topic of the so-called over-optimized texts is becoming especially urgent. One of the ways of the searc

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Sengar, Alok Singh. "Search engine optimization: A review." Asian Journal of Multidimensional Research 10, no. 12 (2021): 260–64. http://dx.doi.org/10.5958/2278-4853.2021.01206.4.

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Singh, Dr J. N. "Study on Search Engine Optimization." International Journal for Research in Applied Science and Engineering Technology 8, no. 5 (2020): 2572–76. http://dx.doi.org/10.22214/ijraset.2020.5426.

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Beel, Jöran, Bela Gipp, and Erik Wilde. "Academic Search Engine Optimization (ASEO)." Journal of Scholarly Publishing 41, no. 2 (2010): 176–90. http://dx.doi.org/10.3138/jsp.41.2.176.

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Raikar, Pooja V., Supreeta Anand Byatnal, Tejaswini T N, and Rajeshwari K. "Review of Search Engine Optimization." International Journal of Recent Engineering Science 7, no. 3 (2020): 30–35. http://dx.doi.org/10.14445/23497157/ijres-v7i3p106.

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AMAN, Serge Stephane, Behou Gerard N'GUESSAN, Djama Djoman Alfred AGBO, and Tiemoman KONE. "Search engine Performance optimization: methods and techniques." F1000Research 12 (May 21, 2024): 1317. http://dx.doi.org/10.12688/f1000research.140393.3.

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Background With the rapid advancement of information technology, search engine optimisation (SEO) has become crucial for enhancing the visibility and relevance of online content. In this context, the use of cloud platforms like Microsoft Azure is being explored to bolster SEO capabilities. Methods This scientific article offers an in-depth study of search engine optimisation. It explores the different methods and techniques used to improve the performance and efficiency of a search engine, focusing on key aspects such as result relevance, search speed and user experience. The article also pres

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AMAN, Serge Stephane, Behou Gerard N'GUESSAN, Djama Djoman Alfred AGBO, and Tiemoman KONE. "Search engine Performance optimization: methods and techniques." F1000Research 12 (January 16, 2024): 1317. http://dx.doi.org/10.12688/f1000research.140393.2.

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Background With the rapid advancement of information technology, search engine optimisation (SEO) has become crucial for enhancing the visibility and relevance of online content. In this context, the use of cloud platforms like Microsoft Azure is being explored to bolster SEO capabilities. Methods This scientific article offers an in-depth study of search engine optimisation. It explores the different methods and techniques used to improve the performance and efficiency of a search engine, focusing on key aspects such as result relevance, search speed and user experience. The article also pres

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Aryani, Diah, Shine Pintor Siolemba Patiro, Aji Setiawan, and Budi Tjahjono. "Comparative Analysis Of On-Page And Off-Page White Hat Search Engine Optimization (SEO) Techniques On Website Popularity." International Journal of Science, Technology & Management 4, no. 3 (2023): 527–33. http://dx.doi.org/10.46729/ijstm.v4i3.815.

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Currently, the use of Search Engine Optimization (SEO) has become a necessity to achieve better ranking results from Search Engines known as Search Engine Optimization, which is a collection of techniques for positioning a site so that it can be indexed by search engines and get a position in search engine results—result Pages (SERPs). Based on Globalstatistics data, there has been an increase in internet users in Indonesia who search for products through the search engine market, which has reached 97.38%. This study aims to increase the visibility of a website or multi-umah web page in search

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Tanjot, Kaur Kakkar, Kumar Nrip Nripesh, and Deshmukh Amarjeet. "A Study of Search Engine Optimizations (SEOs)." International Journal of Multidisciplinary Research Transactions 6, no. 5 (2024): 38–55. https://doi.org/10.5281/zenodo.11118982.

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Search Engine Optimization (SEO) can be defined as the process of affecting the website visibility in the world of evergreen search engines’s unpaid results. It can also be defined as a process including various techniques that is being used to enhance more traffic on the website from the ”free” and ”organic” search results that are being available on the search engines. SEO’s is an effort that is made to make your website be in the top search results of a search engine because mostly the user searches out with the keyword of their desired need, rather than

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Yin, Xi Jie, Jian Guo Xu, and Xiao Feng Zhao. "For Search Engine Optimization Strategy Analysis of Website Design." Applied Mechanics and Materials 519-520 (February 2014): 383–86. http://dx.doi.org/10.4028/www.scientific.net/amm.519-520.383.

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Whether on a company's website or personal website, there will be a optimization and promotion process, which is a systematic project. Search Engine Optimization (SEO) is one of the mainstream technologies in the field. From the perspective of the working principles of the search engine, this thesis aims to analyze sorting methods of the search engines and find out the main factors influencing the page rank, and then to analyze the structure, content, site navigation, keywords, strategy and optimization of links of the website, etc., and to put forward relevant optimization strategy.

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Voevodina, Elena I., and Alexey D. Burykin. "SEARCH ENGINE OPTIMIZATION OF WEB RESOURCES AS AN INTEGRAL PART OF INTERNET MARKETING." EKONOMIKA I UPRAVLENIE: PROBLEMY, RESHENIYA 8/4, no. 128 (2022): 125–31. http://dx.doi.org/10.36871/ek.up.p.r.2022.08.04.016.

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With the active growth of Internet trade turnover, companies, in order to maintain their competitiveness, it becomes necessary to promote their business and the goods sold or services provided on the Internet. The modern concept of Internet marketing is as customer-oriented as possible. One of the most effective tools of Internet marketing is search engine optimization of web resources. Search engine optimization is a set of measures, the implementation of which allows you to improve the ranking of a site in search engines. The article describes the goals, objectives and sequence of search eng

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Ti, Haowei, and Ding Ma. "Research on Google Search and Amazon Search Based on the Comparison of Algorithms." International Journal of Economics & Management Sciences 11, no. 3 (2022): 4. https://doi.org/10.37421/ 2162-6359.2022.11.626.

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Search engine optimization, which can optimize the search display position of content and expose the target content to readers faster, is a great tool for marketing. For foreign trade practitioners, the traffic entrances of the two major search engines, Amazon and Google, determine the exposure of products. Amazon drives consumers to click and search with shopping as the demand and has a clearer consumption intention, while Google is a bigger information plaza than Amazon, leading people to various websites.

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Huang, Wei Zhong. "Research on Web Search Engine Optimization and its Application." Applied Mechanics and Materials 687-691 (November 2014): 1908–11. http://dx.doi.org/10.4028/www.scientific.net/amm.687-691.1908.

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The universal search engine, which is widely used now, has significantly improved the efficiency of retrieving information. According to CNNIC (China Internet Network Information Center) 26th Internet survey, the search takes up 76.30% for absolute advantage as a major way for users to obtain information from the Internet. Among almost all the surveys of using on the Internet in the world, search engine is second only to e-mail service. But with the growth of a wide range of information, these universal search engines can not meet people's needs either in retrieval precision or in retrieval ef

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J, Dr Lilly. "UNLEASHING WEBSITE'S POTENTIAL WITH SEARCH ENGINE OPTIMIZATION STRATE." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, no. 03 (2024): 1–5. http://dx.doi.org/10.55041/ijsrem29510.

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Search engine is a system software that filled with hyperlinks which is used to identify the websites and the users need and their queries. Search engine are super powered websites that help you find information on internet. its like having the personal assistant that can find anything you want to know! Google is one of the most popular search Engine, but there are others like Bing and yahoo too. Whenever you having a Burning Questions, just fire up a search engine and let it do the work for you. Search engine makes the manwomen lazier. There are 3 basic stages or step to how search engine wor

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Avinash Devarapalli, Chakradhar. "Search Engine Optimization (SEO): Elevating Frontend Code for Better Rankings." International Journal of Science and Research (IJSR) 12, no. 9 (2023): 2181–84. https://doi.org/10.21275/sr24321085134.

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Luh, Cheng-Jye, Sheng-An Yang, and Ting-Li Dean Huang. "Estimating Google’s search engine ranking function from a search engine optimization perspective." Online Information Review 40, no. 2 (2016): 239–55. http://dx.doi.org/10.1108/oir-04-2015-0112.

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Purpose – The purpose of this paper is to estimate Google search engine’s ranking function from a search engine optimization (SEO) perspective. Design/methodology/approach – The paper proposed an estimation function that defines the query match score of a search result as the weighted sum of scores from a limited set of factors. The search results for a query are re-ranked according to the query match scores. The effectiveness was measured by comparing the new ranks with the original ranks of search results. Findings – The proposed method achieved the best SEO effectiveness when using the top

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Sumeet, Bissa, Dadhich Harish, Sakya Sudhir, and Kansara Himanshu. "Study and Evaluation of the SEO Techniques for various Applications." Recent Trends in Information Technology and its Application 2, no. 3 (2019): 1–6. https://doi.org/10.5281/zenodo.3459302.

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<em>The present scenario of the website and website management will be the hot topic and it’s very difficult to get rankings on the search engines as competition level is too high. The purpose of the paper is complete Study of Seo Techniques and how they implemented in getting the ranks on the search engine optimization.This technology has taken more attention as information technology sector is growing on. these techniques are use to improve the visit quality of the website management and keyword will help in making better ranking on the search engine with the deployment of high quality

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Ratih Siti Aminah, Ratih Siti Aminah, and Wandira Yusniah Dalimunthe. "PENERAPAN SEARCH ENGINE OPTIMIZATION PADA PEMBERITAAN DI MEDIA SIBER." Jurnal Netnografi Komunikasi 3, no. 1 (2024): 73–87. http://dx.doi.org/10.59408/jnk.v3i1.39.

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The presence of the internet has changed the practice of journalistic activities in the mass media, especially cyber media. Cyber media editorial policies have also adjusted to the advancement of information technology by utilizing Search Engine Optimization (SEO). The implementation of SEO techniques in journalistic activities in cyber media is very necessary so that cyber media can survive and make it easier for the community to get information that suits their needs. Currently, cyber media has a higher attention in search engines because today's internet users will search for information th

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Šimek, Pavel, Jiří Vaněk, and Jan Jarolímek. "Quantification of competitive value of documents." Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 57, no. 5 (2009): 285–90. http://dx.doi.org/10.11118/actaun200957050285.

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The majority of Internet users use the global network to search for different information using fulltext search engines such as Google, Yahoo!, or Seznam. The web presentation operators are trying, with the help of different optimization techniques, to get to the top places in the results of fulltext search engines. Right there is a great importance of Search Engine Optimization and Search Engine Marketing, because normal users usually try links only on the first few pages of the fulltext search engines results on certain keywords and in catalogs they use primarily hierarchically higher placed

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Achkasov, Andrei V. "Interlinguistic implications of search engine optimization." Izvestia: Herzen University Journal of Humanities & Sciences, no. 199 (2021): 142–49. http://dx.doi.org/10.33910/1992-6464-2021-199-142-149.

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Desai, Hemang, and Birajkumar V. Patel. "Search Engine Optimization Using Local Language." International Journal of Computer Sciences and Engineering 6, no. 7 (2018): 1238–39. http://dx.doi.org/10.26438/ijcse/v6i7.12381239.

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Anushri, D., M. Nandhini, and T. Shanmugapriya. "Website Development and Search Engine Optimization." International Journal of Computer Sciences and Engineering 7, no. 2 (2019): 780–82. http://dx.doi.org/10.26438/ijcse/v7i2.780782.

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Malaga, Ross A. "The Value of Search Engine Optimization." Journal of Electronic Commerce in Organizations 5, no. 3 (2007): 68–82. http://dx.doi.org/10.4018/jeco.2007070105.

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Ketan Sarvakar et al.,, Ketan Sarvakar et al ,. "Search Engine Optimization Page Rank Algorithm." International Journal of Computer Science Engineering and Information Technology Research 8, no. 3 (2018): 17–24. http://dx.doi.org/10.24247/ijcsetiraug20183.

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Nahid, Mehzabul Hoque. "Analysis of Search Engine Optimization Algorithm." IJARCCE 5, no. 5 (2016): 752–55. http://dx.doi.org/10.17148/ijarcce.2016.55185.

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S, Srinithi. "Search Engine Optimization – Study and Analysis." International Journal of Computer Communication and Informatics 2, no. 2 (2020): 6–16. http://dx.doi.org/10.34256/ijcci2022.

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Abstract:

Search Engine Optimization is about understanding what people are searching for online, the answers they are seeking, the words they are using, and the type of content they wish to consume. Knowing the answers to these questions will allow you to connect to the people who are searching online for the solutions you offer. Building the onsite and offsite page tactics will help us to build a better site that ranks higher in search and also with better click through rates. Understanding what the users or consumers need and producing the same to them is one of the major factor in the Digital Market

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Malaga, Ross A. "Worst practices in search engine optimization." Communications of the ACM 51, no. 12 (2008): 147–50. http://dx.doi.org/10.1145/1409360.1409388.

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Yalçın, Nursel, and Utku Köse. "What is search engine optimization: SEO?" Procedia - Social and Behavioral Sciences 9 (2010): 487–93. http://dx.doi.org/10.1016/j.sbspro.2010.12.185.

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