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Journal articles on the topic 'Search engine optimization'

Author: Grafiati

Published: 4 June 2021

Last updated: 23 February 2023

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1

Lee, Sungin, Wonhong Jang, Eunsol Lee, and Sam G. Oh. "Search engine optimization." Library Hi Tech 34, no. 2 (June 20, 2016): 197–206. http://dx.doi.org/10.1108/lht-02-2016-0014.

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Purpose – The purpose of this paper is to examine the effect of, and identify core techniques of, search engine optimization (SEO) techniques applied to the web (http://lg-sl.net) and mobile (http//m.lg-sl.net) Science Land content and services at LG Sangnam Library in Korea. Design/methodology/approach – In accordance with three major SEO guidelines, ten SEO techniques were identified and applied, and their implications were extracted on three areas: improved search engine accessibility, increased relevance between site content and search engine keywords, and improved site credibility. The effects were quantitatively analyzed in terms of registered search engine keywords and influx of visits via search engines. Findings – This study shows that SEO techniques help increase the exposure of the library services and the number of visitors through search engines. Practical implications – SEO techniques have been applied to a few non-Korean information service organizations, but it is not a well-accepted practice in Korean libraries. And the dominant search engines in Korea have published their own SEO guidelines. Prior to this study, no significant endeavors have been undertaken in the context of Korean library services that have adopted SEO techniques to boost exposure of library services and increase user traffics. Originality/value – This is the first published study that has applied optimized SEO techniques to Korean web and mobile library services, in order to demonstrate the usefulness of the techniques for maximized exposure of library content.

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Goyal, Harsh, and Komal kapoor. "Search Engine Optimization with Google." International Journal for Research in Applied Science and Engineering Technology 10, no. 12 (December 31, 2022): 496–501. http://dx.doi.org/10.22214/ijraset.2022.47904.

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Abstract: This paper is a finished survey that how various strategies of Search Engine Optimization (SEO) can help to improve product marketing. Search engines have now become an important channel for increasing SMEs’ global reach and helps companies to compete with other and large companies. SMEs are using search engine optimization to improve their online visibility as a result (SEO). With the help of Search Engine Optimization small companies can actually now compete with the large companies and can appear ahead of large. The main objective of every website to list at the top of all thelinks on search engines. So, search engine optimization is an art which helps to improves a website’s visibility in the search engine results. Search engines makes the business environment more transparent and more competitive. For data collection used literature survey. The findings of this study show that using an SEO strategy can significantly enhance product marketing.

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Zilincan, Jakub. "SEARCH ENGINE OPTIMIZATION." CBU International Conference Proceedings 3 (September 19, 2015): 506–10. http://dx.doi.org/10.12955/cbup.v3.645.

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Search engine optimization techniques, often shortened to “SEO,” should lead to first positions in organic search results. Some optimization techniques do not change over time, yet still form the basis for SEO. However, as the Internet and web design evolves dynamically, new optimization techniques flourish and flop. Thus, we looked at the most important factors that can help to improve positioning in search results. It is important to emphasize that none of the techniques can guarantee high ranking because search engines have sophisticated algorithms, which measure the quality of webpages and derive their position in search results from it. Next, we introduced and examined the object of the optimization, which is a particular website. This web site was created for the sole purpose of implementing and testing all the main SEO techniques. The main objective of this article was to determine whether search engine optimization increases ranking of website in search results and subsequently leads to higher traffic. This research question is supported by testing and verification of results. The last part of our article concludes the research results and proposes further recommendations.

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Veglis and Giomelakis. "Search Engine Optimization." Future Internet 12, no. 1 (December 31, 2019): 6. http://dx.doi.org/10.3390/fi12010006.

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., Deepthi K. "SEARCH ENGINE OPTIMIZATION." International Journal of Research in Engineering and Technology 06, no. 01 (January 25, 2017): 84–87. http://dx.doi.org/10.15623/ijret.2017.0601016.

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Karalkar, Kunal, and Shripad Bhide. "A Review on SEO: Search Engine Optimization." International Journal of Trend in Scientific Research and Development Volume-2, Issue-4 (June 30, 2018): 331–41. http://dx.doi.org/10.31142/ijtsrd12963.

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G, Sankari, Pushpalatha G, Senbagam V, Karthika M, and Anbuselvan N. "Search Engine Optimization in Advanced Computer Vision." SIJ Transactions on Computer Networks & Communication Engineering 07, no. 01 (February 15, 2019): 06–09. http://dx.doi.org/10.9756/sijcnce/v7i1/05020080102.

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ALMUKHTAR, Firas, Nawzad MAHMOODD, and Shahab KAREEM. "SEARCH ENGINE OPTIMIZATION: A REVIEW." Applied Computer Science 17, no. 1 (March 30, 2021): 70–80. http://dx.doi.org/10.35784/acs-2021-07.

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The Search Engine has a critical role in presenting the correct pages to the user because of the availability of a huge number of websites, Search Engines such as Google use the Page Ranking Algorithm to rate web pages according to the nature of their content and their existence on the world wide web. SEO can be characterized as methodology used to elevate site keeping in mind the end goal to have a high rank i.e., top outcome. In this paper the authors present the most search engine optimization like (Google, Bing, MSN, Yahoo, etc.), and compare by the performance of the search engine optimization. The authors also present the benefits, limitation, challenges, and the search engine optimization application in business.

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Kaur, Gurneet. "ROLE AND IMPORTANCE OF SEARCH ENGINE OPTIMIZATION." International Journal of Research -GRANTHAALAYAH 5, no. 6 (June 30, 2017): 147–51. http://dx.doi.org/10.29121/granthaalayah.v5.i6.2017.2007.

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Search Engines are an indispensible platform for users all over the globe to search for relevant information online. Search Engine Optimization (SEO) is the exercise of improving the position of a website in search engine rankings, for a chosen set of keywords. SEO is divided into two parts: On-Page and Off-Page SEO. In order to be successful, both the areas require equal attention. This paper aims to explain the functioning of the search engines along with the role and importance of search engine optimization.

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Gudivada, Venkat N., Dhana Rao, and Jordan Paris. "Understanding Search-Engine Optimization." Computer 48, no. 10 (October 2015): 43–52. http://dx.doi.org/10.1109/mc.2015.297.

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Saad, Dina Maher, Hayam Mousa, and Khalid Amin. "Search Engine Optimization Metric." International Journal of Computer Trends and Technology 70, no. 9 (September 30, 2022): 13–32. http://dx.doi.org/10.14445/22312803/ijctt-v70i9p103.

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Shahzad, Asim, Deden Witarsyah Jacob, Nazri Mohd Nawi, Hairulnizam Mahdin, and Marheni Eka Saputri. "The new trend for search engine optimization, tools and techniques." Indonesian Journal of Electrical Engineering and Computer Science 18, no. 3 (June 1, 2020): 1568. http://dx.doi.org/10.11591/ijeecs.v18.i3.pp1568-1583.

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<span>Search Engines are used to search any information on the internet. <br /> The primary objective of any website owner is to list their website at the top of all the results in Search Engine Results Pages (SERPs). Search Engine Optimization is the art of increasing visibility of a website in Search Engine Result Pages. This art of improving the visibility of website requires the tools and techniques; This paper is a comprehensive survey of how a Search Engine (SE) works, types and parts of Search Engine and different techniques and tools used for Search Engine Optimization (SEO.) In this paper, we will discuss the current tools and techniques in practice for Search Engine Optimization.</span>

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Saputra, Rahmat, and Ummi Habibatul Islamiyah. "Da’wah Strategy through Google Search Engine Optimization." Islam Universalia: International Journal of Islamic Studies and Social Sciences 1, no. 1 (May 27, 2019): 19–41. http://dx.doi.org/10.56613/islam-universalia.v1i1.111.

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There is a lot of 'junk' on the internet today that spreads radicalism, terrorism, and pornography. Da'wah in this era of internet has a big challenge in society. Everyone can access the Internet quickly, and Google search engines play a significant role in providing information. Any information will appear in the search engine, whether it is positive or negative information, that's why the preachers need to use search engine optimization for da'wah purposes. Without the right strategies, da’wah through Google search engine optimization will not succeed. The objective of this study was to explain the da’wah strategy through Google search engine optimization. This research applied library research. The results showed that the da’wah strategy through Google search engine optimization are: focus on target audience, learn what audience needs, categorized keyword for SEO, SEO analysis on website, create mobile-friendly website, use targeted keywords in page titles, use infographics, use related keywords in content, link content to external sites with high domain authority, update old content periodically, increase site speed & improving user experience. The results of this study can be used as a guideline by the preachers, Islamic practitioners both individual and institutional, as well as the entire Muslim community who want to make da’wah through Google search engine optimization successfully. DOI: https://doi.org/10.5281/zenodo.3236457

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Sengar, Alok Singh. "Search engine optimization: A review." Asian Journal of Multidimensional Research 10, no. 12 (2021): 260–64. http://dx.doi.org/10.5958/2278-4853.2021.01206.4.

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Singh, Dr J. N. "Study on Search Engine Optimization." International Journal for Research in Applied Science and Engineering Technology 8, no. 5 (May 31, 2020): 2572–76. http://dx.doi.org/10.22214/ijraset.2020.5426.

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Beel, Jöran, Bela Gipp, and Erik Wilde. "Academic Search Engine Optimization (ASEO)." Journal of Scholarly Publishing 41, no. 2 (January 2010): 176–90. http://dx.doi.org/10.3138/jsp.41.2.176.

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Raikar, Pooja V., Supreeta Anand Byatnal, Tejaswini T N, and Rajeshwari K. "Review of Search Engine Optimization." International Journal of Recent Engineering Science 7, no. 3 (June 25, 2020): 30–35. http://dx.doi.org/10.14445/23497157/ijres-v7i3p106.

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Akay, Oksana, Anna Kalashnikova, Igor Kalashnikov, and Alina Golubeva. "Towards Question on Linguistic Approach to Search Engine Optimization: Clustering, Collocation, Grams." SHS Web of Conferences 50 (2018): 01023. http://dx.doi.org/10.1051/shsconf/20185001023.

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The article is devoted to the problem of search engine optimization in the context of nowadays reality. Linguistics can become one of the main instruments to improve its marketing position of the web-product so the linguistic approach to the search engine optimization acts as the modern and effective mechanism. The task of search engine optimization is to achieve the most effective promotion of the site in the search engines while preserving the most possible naturalness of the text. Now the topic of the so-called over-optimized texts is becoming especially urgent. One of the ways of the search engine optimization of a site can be clustering as an automatic search and detection of semantically similar groups of files among a predetermined number of files. Also the method of collocations is an extremely topical linguistic method for solving problems of search optimization. Philological science also offers the developers a method close to the method of collocations - sthe gram-method. The linguistic approach to search engine optimization obviously allows us not only to increase the effectiveness of SEO in terms of the results obtained, but also to facilitate and accelerate the development processes and ultimately the business processes.

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Yin, Xi Jie, Jian Guo Xu, and Xiao Feng Zhao. "For Search Engine Optimization Strategy Analysis of Website Design." Applied Mechanics and Materials 519-520 (February 2014): 383–86. http://dx.doi.org/10.4028/www.scientific.net/amm.519-520.383.

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Whether on a company's website or personal website, there will be a optimization and promotion process, which is a systematic project. Search Engine Optimization (SEO) is one of the mainstream technologies in the field. From the perspective of the working principles of the search engine, this thesis aims to analyze sorting methods of the search engines and find out the main factors influencing the page rank, and then to analyze the structure, content, site navigation, keywords, strategy and optimization of links of the website, etc., and to put forward relevant optimization strategy.

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Voevodina, Elena I., and Alexey D. Burykin. "SEARCH ENGINE OPTIMIZATION OF WEB RESOURCES AS AN INTEGRAL PART OF INTERNET MARKETING." EKONOMIKA I UPRAVLENIE: PROBLEMY, RESHENIYA 8/4, no. 128 (2022): 125–31. http://dx.doi.org/10.36871/ek.up.p.r.2022.08.04.016.

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With the active growth of Internet trade turnover, companies, in order to maintain their competitiveness, it becomes necessary to promote their business and the goods sold or services provided on the Internet. The modern concept of Internet marketing is as customer-oriented as possible. One of the most effective tools of Internet marketing is search engine optimization of web resources. Search engine optimization is a set of measures, the implementation of which allows you to improve the ranking of a site in search engines. The article describes the goals, objectives and sequence of search engine optimization of a web resource as an integral part of Internet marketing.

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Luh, Cheng-Jye, Sheng-An Yang, and Ting-Li Dean Huang. "Estimating Google’s search engine ranking function from a search engine optimization perspective." Online Information Review 40, no. 2 (April 11, 2016): 239–55. http://dx.doi.org/10.1108/oir-04-2015-0112.

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Purpose – The purpose of this paper is to estimate Google search engine’s ranking function from a search engine optimization (SEO) perspective. Design/methodology/approach – The paper proposed an estimation function that defines the query match score of a search result as the weighted sum of scores from a limited set of factors. The search results for a query are re-ranked according to the query match scores. The effectiveness was measured by comparing the new ranks with the original ranks of search results. Findings – The proposed method achieved the best SEO effectiveness when using the top 20 search results for a query. The empirical results reveal that PageRank (PR) is the dominant factor in Google ranking function. The title follows as the second most important, and the snippet and the URL have roughly equal importance with variations among queries. Research limitations/implications – This study considered a limited set of ranking factors. The empirical results reveal that SEO effectiveness can be assessed by a simple estimation of ranking function even when the ranks of the new and original result sets are quite dissimilar. Practical implications – The findings indicate that web marketers should pay particular attention to a webpage’s PR, and then place the keyword in URL, the page title, and snippet. Originality/value – There have been ongoing concerns about how to formulate a simple strategy that can help a website get ranked higher in search engines. This study provides web marketers much needed empirical evidence about a simple way to foresee the ranking success of an SEO effort.

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22

Huang, Wei Zhong. "Research on Web Search Engine Optimization and its Application." Applied Mechanics and Materials 687-691 (November 2014): 1908–11. http://dx.doi.org/10.4028/www.scientific.net/amm.687-691.1908.

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The universal search engine, which is widely used now, has significantly improved the efficiency of retrieving information. According to CNNIC (China Internet Network Information Center) 26th Internet survey, the search takes up 76.30% for absolute advantage as a major way for users to obtain information from the Internet. Among almost all the surveys of using on the Internet in the world, search engine is second only to e-mail service. But with the growth of a wide range of information, these universal search engines can not meet people's needs either in retrieval precision or in retrieval efficiency when retrieving information on a subject or topic. That's because as long as the user enters the same keywords, the feedbacks of universal search engine are just the same. Universal search engine does not take the differences in interests and needs between different users, which often exist, into account. For example, dentists and ceramics enthusiasts would hold different concerns about the term "ceramic". In order to be more rapid, accurate and efficient in retrieving information on particular subject or theme, it is essential to develop information retrieval systems on specific areas, that is, the domain-specific search engine.

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Achkasov, Andrei V. "Interlinguistic implications of search engine optimization." Izvestia: Herzen University Journal of Humanities & Sciences, no. 199 (2021): 142–49. http://dx.doi.org/10.33910/1992-6464-2021-199-142-149.

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Desai, Hemang, and Birajkumar V. Patel. "Search Engine Optimization Using Local Language." International Journal of Computer Sciences and Engineering 6, no. 7 (July 31, 2018): 1238–39. http://dx.doi.org/10.26438/ijcse/v6i7.12381239.

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Anushri, D., M. Nandhini, and T. Shanmugapriya. "Website Development and Search Engine Optimization." International Journal of Computer Sciences and Engineering 7, no. 2 (February 28, 2019): 780–82. http://dx.doi.org/10.26438/ijcse/v7i2.780782.

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Malaga, Ross A. "The Value of Search Engine Optimization." Journal of Electronic Commerce in Organizations 5, no. 3 (July 2007): 68–82. http://dx.doi.org/10.4018/jeco.2007070105.

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Ketan Sarvakar et al.,, Ketan Sarvakar et al ,. "Search Engine Optimization Page Rank Algorithm." International Journal of Computer Science Engineering and Information Technology Research 8, no. 3 (2018): 17–24. http://dx.doi.org/10.24247/ijcsetiraug20183.

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Nahid, Mehzabul Hoque. "Analysis of Search Engine Optimization Algorithm." IJARCCE 5, no. 5 (May 30, 2016): 752–55. http://dx.doi.org/10.17148/ijarcce.2016.55185.

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S, Srinithi. "Search Engine Optimization – Study and Analysis." International Journal of Computer Communication and Informatics 2, no. 2 (October 30, 2020): 6–16. http://dx.doi.org/10.34256/ijcci2022.

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Search Engine Optimization is about understanding what people are searching for online, the answers they are seeking, the words they are using, and the type of content they wish to consume. Knowing the answers to these questions will allow you to connect to the people who are searching online for the solutions you offer. Building the onsite and offsite page tactics will help us to build a better site that ranks higher in search and also with better click through rates. Understanding what the users or consumers need and producing the same to them is one of the major factor in the Digital Marketing. Using Analytics tool we can analyze how our site is doing well or not with our intended action will help us to understand our audience better.

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Malaga, Ross A. "Worst practices in search engine optimization." Communications of the ACM 51, no. 12 (December 2008): 147–50. http://dx.doi.org/10.1145/1409360.1409388.

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Yalçın, Nursel, and Utku Köse. "What is search engine optimization: SEO?" Procedia - Social and Behavioral Sciences 9 (2010): 487–93. http://dx.doi.org/10.1016/j.sbspro.2010.12.185.

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Al-Shammari, Eiman Tamah. "Towards Search Engine Optimization: Feedback Collation." Procedia Computer Science 62 (2015): 395–402. http://dx.doi.org/10.1016/j.procs.2015.08.432.

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Šimek, Pavel, Jiří Vaněk, and Jan Jarolímek. "Quantification of competitive value of documents." Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 57, no. 5 (2009): 285–90. http://dx.doi.org/10.11118/actaun200957050285.

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The majority of Internet users use the global network to search for different information using fulltext search engines such as Google, Yahoo!, or Seznam. The web presentation operators are trying, with the help of different optimization techniques, to get to the top places in the results of fulltext search engines. Right there is a great importance of Search Engine Optimization and Search Engine Marketing, because normal users usually try links only on the first few pages of the fulltext search engines results on certain keywords and in catalogs they use primarily hierarchically higher placed links in each category. Key to success is the application of optimization methods which deal with the issue of keywords, structure and quality of content, domain names, individual sites and quantity and reliability of backward links. The process is demanding, long-lasting and without a guaranteed outcome. A website operator without advanced analytical tools do not identify the contribution of individual documents from which the entire web site consists. If the web presentation operators want to have an overview of their documents and web site in global, it is appropriate to quantify these positions in a specific way, depending on specific key words. For this purpose serves the quantification of competitive value of documents, which consequently sets global competitive value of a web site. Quantification of competitive values is performed on a specific full-text search engine. For each full-text search engine can be and often are, different results. According to published reports of ClickZ agency or Market Share is according to the number of searches by English-speaking users most widely used Google search engine, which has a market share of more than 80%. The whole procedure of quantification of competitive values is common, however, the initial step which is the analysis of keywords depends on a choice of the fulltext search engine.

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Wijaya, Dedi, Benny Daniawan, and Yuki Gunawan. "Search Engine Optimization (SEO) As A Promotional Media On Google Search." bit-Tech 4, no. 1 (August 30, 2021): 31–39. http://dx.doi.org/10.32877/bt.v4i1.237.

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the current era, people's interest in using the internet is getting higher, this is because internet media has become an informative tool that can be accessed at any time. In searching for information, internet users usually use search engines. One of them is Google, the most widely used search engine. To find information in the Google search engine, we must use keywords. With SEO technique the website will be easy to find. A website optimization based on keywords, its implementation using On-page SEO and Off-page SEO mechanisms. On-page SEO is changing web pages according to the target keywords. By paying attention to important elements such as meta title, meta description, heading tags, text format, alt text, content, robot.txt, and sitemap.xml. Off-page SEO is a method that is carried out outside the website, creating relevant backlinks to the targeted website. This method can make the website as an organic promotional medium that brings traffic. In this research applying the concept of SEO both On-page and Off-page, the results obtained that there was a significant increase in traffic and based on the results of using the User Acceptance Test (UAT) with five aspects of component quality, this SEO support system can help in analyzing the website and as many as 82.3% of respondents said that the system built was very good

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Berman, Ron, and Zsolt Katona. "The Role of Search Engine Optimization in Search Marketing." Marketing Science 32, no. 4 (July 2013): 644–51. http://dx.doi.org/10.1287/mksc.2013.0783.

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Sukri, Sukri, and Zulfikar Zulfikar. "Mendapatkan Peringkat Terbaik Website Pada Search Engine Dengan Metode Search Engine Optimization (SEO)." Jurnal Nasional Komputasi dan Teknologi Informasi (JNKTI) 4, no. 3 (June 21, 2021): 194–202. http://dx.doi.org/10.32672/jnkti.v4i3.2973.

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Sekarang ini merupakan era internet dimana semua orang mampu melakukan apa saja melalui internet salah satunya adalah dengan menggunakan internet sebagai lahan promosi bisnis. Agar bisa berpromosi di internet maka diperlukan website sebagai sumber informasi yang memberi manfaat bagi pengunjung. Agar stategi promosi dapat berhasil dengan baik, maka seharusnya website muncul dihalaman pertama search engine yang harus dilakukan adalah upaya optimasi off page dan optimasi artikel. Optimasi website bukanlah suatu hal yang mudah, untuk mendapatkan hasil yang baik maka diperlukan beberapa optimasi search engine yang baik dan benar. Dengan adanya metode SEO, maka akan mempermudah pemilik website melakukan optimasi. Hasil dari optimasi SEO adalah website akan mendapatkan peringkat terbaik di search engine.

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Tomasi, Stella, and Xiaolin Li. "Influences of Search Engine Optimization on Performance of SMEs." Journal of Electronic Commerce in Organizations 13, no. 1 (January 2015): 27–49. http://dx.doi.org/10.4018/jeco.2015010103.

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Search engines have become an important channel for increasing SMEs' global reach as well as competing with larger companies. Therefore, SMEs are enhancing their business visibility through search engine optimization (SEO). With effective SEO techniques, small companies can appear ahead of large, well-known companies on search results. However, in addition increasing the ranking on a search engine results page (SERP), there may be other benefits that SMEs may enjoy while engaging in an SEO campaign. This study uses multiple firms as cases to illustrate how SEO initiatives can impact performance for SMEs. The authors found that in addition to increasing the rankings on SERPs, SMEs saw an increase in number of visitors to the site, the average time duration of users visiting the site, more user engagement and an increase of annual sales revenue.

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Sun, Jian, Guang Ying Xie, Yao Li Zhang, and Jing Chen. "Research on Search Engine Marketing for Small and Medium-Sized Material Enterprises." Advanced Materials Research 655-657 (January 2013): 1820–25. http://dx.doi.org/10.4028/www.scientific.net/amr.655-657.1820.

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This paper introduces the weakness of small and medium-sized material enterprises first, and then analyzes the primary component of search engine marketing according to the experience of the authors and other scholars. Combined with the practical situation of small and medium-sized material enterprises, this paper proposes to do search engine marketing from the angle of search engine optimization, paid listing, search engine blog marketing and search engine community marketing. Among them, search engine optimization as the major part of search engine marketing is introduced in detail and applied with specific instructions.

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Devi. K, Archana, and S. Nitesh S.Nitesh. "A Study on Search Engine Optimization and its Influence on The Users." Paripex - Indian Journal Of Research 3, no. 7 (January 1, 2012): 1–3. http://dx.doi.org/10.15373/22501991/july2014/26.

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Ivanechko, N., V. Dudar, and V. Pavelko. "Search engine marketing." Galic'kij ekonomičnij visnik 74, no. 1 (2022): 158–62. http://dx.doi.org/10.33108/galicianvisnyk_tntu2022.01.158.

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The article considers the elements of Internet marketing. It is determined that search marketing is a search engine optimization and a modern method of site promotion by optimizing the resource for social networks. The classification of search queries is carried out according to the following features: query competitiveness, query frequency, query value, query geodependence, query regionality, query seasonality, query time of day. It is established that the sign of competitiveness of the request is divided into highly competitive, medium competitive, low competitive; the query frequency attribute is divided into high-frequency, medium-frequency, low-frequency; the degree of value of the request is divided into commercial and non-commercial; sign of geodependence of the request for non-independent and geo-dependent requests. The advantages and disadvantages of SEO and contextual advertising are found. Advantages of SEO are as follows: the presence of the site in search engines adds credibility and confidence in consumers; has good clickthrough rate; can show simultaneously several links of the same site in the TOP 10; in the long-term strategy the cheapest of all channels to attract traffic to the site; when you stop promoting the site, search positions are stored for up to 1 year; the effect of promotion affects all search engines; there is no threat to «convene» the budget by competitors. Advantages of contextual advertising are: fast traffic; full control over the ads and the ability to make changes quickly; independence from updates of search engine algorithms; the ability to set fixed daily budget, after reaching the set metric ads will stop running. The main disadvantages of SEO are: long lead times; change in the algorithm by search engine can dramatically affect the result; threat of sanctions against the site; it is impossible to predict the actions of the search engine in advance. The main disadvantages of contextual advertising are the following: the consumer understands that he goes to the company's website for advertising; when the money runs out, consumers will stop going to the site; in the end it can be very expensive; cost-per-click is constantly changing. The common disadvantage of these two elements is the lack of guarantees for the purchase of goods or services in any case.

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Ivanechko, N., V. Dudar, and V. Pavelko. "Search engine marketing." Galic'kij ekonomičnij visnik 74, no. 1 (2022): 158–62. http://dx.doi.org/10.33108/galicianvisnyk_tntu2022.01.158.

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The article considers the elements of Internet marketing. It is determined that search marketing is a search engine optimization and a modern method of site promotion by optimizing the resource for social networks. The classification of search queries is carried out according to the following features: query competitiveness, query frequency, query value, query geodependence, query regionality, query seasonality, query time of day. It is established that the sign of competitiveness of the request is divided into highly competitive, medium competitive, low competitive; the query frequency attribute is divided into high-frequency, medium-frequency, low-frequency; the degree of value of the request is divided into commercial and non-commercial; sign of geodependence of the request for non-independent and geo-dependent requests. The advantages and disadvantages of SEO and contextual advertising are found. Advantages of SEO are as follows: the presence of the site in search engines adds credibility and confidence in consumers; has good clickthrough rate; can show simultaneously several links of the same site in the TOP 10; in the long-term strategy the cheapest of all channels to attract traffic to the site; when you stop promoting the site, search positions are stored for up to 1 year; the effect of promotion affects all search engines; there is no threat to «convene» the budget by competitors. Advantages of contextual advertising are: fast traffic; full control over the ads and the ability to make changes quickly; independence from updates of search engine algorithms; the ability to set fixed daily budget, after reaching the set metric ads will stop running. The main disadvantages of SEO are: long lead times; change in the algorithm by search engine can dramatically affect the result; threat of sanctions against the site; it is impossible to predict the actions of the search engine in advance. The main disadvantages of contextual advertising are the following: the consumer understands that he goes to the company's website for advertising; when the money runs out, consumers will stop going to the site; in the end it can be very expensive; cost-per-click is constantly changing. The common disadvantage of these two elements is the lack of guarantees for the purchase of goods or services in any case.

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Kaur, Simranjeet, and Kiranbir Kaur. "Search Engine Optimization Techniques with Website Perspective." International Journal of Computer Applications 157, no. 7 (January 17, 2017): 1–7. http://dx.doi.org/10.5120/ijca2017912732.

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Li, J. M. "SEARCH ENGINE OPTIMIZATION BASED ON INTELLIGENT ALGORITHM." Telecommunications and Radio Engineering 79, no. 9 (2020): 803–12. http://dx.doi.org/10.1615/telecomradeng.v79.i9.70.

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Jewliya, Shreekishan, and Vikram Singh Rathore. "Analysis of Search Engine Optimization (SEO) Techniques." International Journal of Computer Sciences and Engineering 6, no. 2 (February 28, 2018): 269–74. http://dx.doi.org/10.26438/ijcse/v6i2.269274.

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Joshi, Abhijeet, and Suhasini Vijaykumar. "Search Engine Optimization for a Website (3PDigital.Co)." International Journal of Computer Sciences and Engineering 7, no. 6 (June 30, 2019): 1125–28. http://dx.doi.org/10.26438/ijcse/v7i6.11251128.

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Meshram, P., T. Katole, N. Parate, A. Allewar, S. Dafre, S. Patil, and S. Naveed. "Survey on Search Engine Localization and Optimization." International Journal of Scientific Research in Computer Science and Engineering 6, no. 1 (February 28, 2018): 63–66. http://dx.doi.org/10.26438/ijsrcse/v6i1.6366.

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Drivas, Ioannis C., Damianos P. Sakas, Georgios A. Giannakopoulos, and Daphne Kyriaki-Manessi. "Big Data Analytics for Search Engine Optimization." Big Data and Cognitive Computing 4, no. 2 (April 2, 2020): 5. http://dx.doi.org/10.3390/bdcc4020005.

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In the Big Data era, search engine optimization deals with the encapsulation of datasets that are related to website performance in terms of architecture, content curation, and user behavior, with the purpose to convert them into actionable insights and improve visibility and findability on the Web. In this respect, big data analytics expands the opportunities for developing new methodological frameworks that are composed of valid, reliable, and consistent analytics that are practically useful to develop well-informed strategies for organic traffic optimization. In this paper, a novel methodology is implemented in order to increase organic search engine visits based on the impact of multiple SEO factors. In order to achieve this purpose, the authors examined 171 cultural heritage websites and their retrieved data analytics about their performance and user experience inside them. Massive amounts of Web-based collections are included and presented by cultural heritage organizations through their websites. Subsequently, users interact with these collections, producing behavioral analytics in a variety of different data types that come from multiple devices, with high velocity, in large volumes. Nevertheless, prior research efforts indicate that these massive cultural collections are difficult to browse while expressing low visibility and findability in the semantic Web era. Against this backdrop, this paper proposes the computational development of a search engine optimization (SEO) strategy that utilizes the generated big cultural data analytics and improves the visibility of cultural heritage websites. One step further, the statistical results of the study are integrated into a predictive model that is composed of two stages. First, a fuzzy cognitive mapping process is generated as an aggregated macro-level descriptive model. Secondly, a micro-level data-driven agent-based model follows up. The purpose of the model is to predict the most effective combinations of factors that achieve enhanced visibility and organic traffic on cultural heritage organizations’ websites. To this end, the study contributes to the knowledge expansion of researchers and practitioners in the big cultural analytics sector with the purpose to implement potential strategies for greater visibility and findability of cultural collections on the Web.

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Iskandar, M. S., and D. Komara. "Application Marketing Strategy Search Engine Optimization (SEO)." IOP Conference Series: Materials Science and Engineering 407 (September 26, 2018): 012011. http://dx.doi.org/10.1088/1757-899x/407/1/012011.

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Kumar, R. Anil, Zaiduddin Shaik, and Mohammed Furqan. "A Survey on Search Engine Optimization Techniques." International Journal of P2P Network Trends and Technology 9, no. 1 (January 25, 2019): 5–8. http://dx.doi.org/10.14445/22492615/ijptt-v9i1p402.

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Gupta, Subodh, Neha Agrawal, and Sandeep Gupta. "A Review on Search Engine Optimization: Basics." International Journal of Hybrid Information Technology 9, no. 5 (May 31, 2016): 381–90. http://dx.doi.org/10.14257/ijhit.2016.9.5.32.

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