Relevant bibliographies by topics / Search engine positioning

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Search engine positioning'

Author: Grafiati
Published: 4 June 2025
Last updated: 1 August 2025

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Journal articles on the topic "Search engine positioning"

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Garcia Soria, Carlos Luis, and Francisco Calmet Agnelli. "Search engine positioning by applying a model SEO." Revista de investigación de Sistemas e Informática 8, no. 2 (2011): 75–112. http://dx.doi.org/10.15381/risi.v8i2.6329.

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The present research is to propose a model SEO (Search Engine Optimization) to be applied as a solution in search engine positioning. SEO is a set of techniques and methods of optimizing a web site in order that it may be more accessible to search engines, improving its position in search engine results for a given type of query, attracting more visitors (people) with it have a better chance of selling the product or service that is offered on this website. Well, today the Internet is a global communi- cations medium that offers many advantages, being seekers the tools they need to be leverage
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Dou, Lim, Su, Zhou, and Cui. "Brand Positioning Strategy Using Search Engine Marketing." MIS Quarterly 34, no. 2 (2010): 261. http://dx.doi.org/10.2307/20721427.

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Zilincan, Jakub. "SEARCH ENGINE OPTIMIZATION." CBU International Conference Proceedings 3 (September 19, 2015): 506–10. http://dx.doi.org/10.12955/cbup.v3.645.

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Search engine optimization techniques, often shortened to “SEO,” should lead to first positions in organic search results. Some optimization techniques do not change over time, yet still form the basis for SEO. However, as the Internet and web design evolves dynamically, new optimization techniques flourish and flop. Thus, we looked at the most important factors that can help to improve positioning in search results. It is important to emphasize that none of the techniques can guarantee high ranking because search engines have sophisticated algorithms, which measure the quality of webpages and
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Aryani, Diah, Shine Pintor Siolemba Patiro, Aji Setiawan, and Budi Tjahjono. "Comparative Analysis Of On-Page And Off-Page White Hat Search Engine Optimization (SEO) Techniques On Website Popularity." International Journal of Science, Technology & Management 4, no. 3 (2023): 527–33. http://dx.doi.org/10.46729/ijstm.v4i3.815.

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Currently, the use of Search Engine Optimization (SEO) has become a necessity to achieve better ranking results from Search Engines known as Search Engine Optimization, which is a collection of techniques for positioning a site so that it can be indexed by search engines and get a position in search engine results—result Pages (SERPs). Based on Globalstatistics data, there has been an increase in internet users in Indonesia who search for products through the search engine market, which has reached 97.38%. This study aims to increase the visibility of a website or multi-umah web page in search
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Marrón, David González, Verónica Paola Corona Ramírez, Juan Alejandro Arrieta Zuñiga, and Roberto Hernández Pérez. "Techniques to improve web sites positioning in the World Wide Web." South Florida Journal of Development 5, no. 1 (2024): 254–64. http://dx.doi.org/10.46932/sfjdv5n1-019.

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In this computer's era, characterized by the rapid proliferation of indexed documents across the World Wide Web, the imperative arises for the employment of diverse strategies to enhance the positioning of websites within search engines, including but not limited to Google, Yahoo, and Bing. The voluminous expanse of indexed documents on the web, exceeding 30 billion, underscores the need for a systematic approach. This paper introduces the Search Engine Optimization (SEO) technique a method designed to elevate the inherent attributes of websites, facilitating superior evaluation and ranking by
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Lopezosa, Carlos, Lluís Codina, Javier Díaz-Noci, and José-Antonio Ontalba-Ruipérez. "SEO and the digital news media: From the workplace to the classroom." Comunicar 28, no. 63 (2020): 63–72. https://doi.org/10.3916/C63-2020-06.

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The constant struggle to attract new readers has led the digital news media to adopt search engine positioning strategies within their newsrooms. Given that readers are increasingly opting to consume their news via search engines, such as Google or Bing, this study explores perceptions and applications of search engine optimization (SEO) in the online news media and identifies the future training needs of journalists in this sector. To do so, 33 semi-structured interviews were conducted with individuals representative of three professional profiles: professional journalists
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Ahmad, Umar Faruq, Junainah Mahdee, and Normazalila Abu Bakar. "Search engine optimisation (SEO) strategy as determinants to enhance the online brand positioning." F1000Research 11 (February 1, 2024): 714. http://dx.doi.org/10.12688/f1000research.73382.2.

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Background Marketers face evolution of online brand positioning marketing strategy due to changes of search engine algorithm that affects the reaching out of brands to potential internet users. Brand owners realise that to be relevant in modern market, they need to transition and focus more into online market. However, many brand owners have ignored the power of search engine optimisation (SEO) strategy for attracting the online market, which is highly competitive and faces rapid changes. A brand can be considered as old fashioned if it does not utilise the SEO as their marketing strategy, in
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Rovira, Cristòfol, Lluís Codina, and Carlos Lopezosa. "Language Bias in the Google Scholar Ranking Algorithm." Future Internet 13, no. 2 (2021): 31. http://dx.doi.org/10.3390/fi13020031.

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The visibility of academic articles or conference papers depends on their being easily found in academic search engines, above all in Google Scholar. To enhance this visibility, search engine optimization (SEO) has been applied in recent years to academic search engines in order to optimize documents and, thereby, ensure they are better ranked in search pages (i.e., academic search engine optimization or ASEO). To achieve this degree of optimization, we first need to further our understanding of Google Scholar’s relevance ranking algorithm, so that, based on this knowledge, we can highlight or
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Ahmad, Umar Faruq, Junainah Mahdee, and Normazalila Abu Bakar. "Search engine optimisation (SEO) strategy as determinants to enhance the online brand positioning." F1000Research 11 (June 28, 2022): 714. http://dx.doi.org/10.12688/f1000research.73382.1.

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Background - Marketers face evolution of online brand positioning marketing strategy due to changes of search engine algorithm that affects the reaching out of brands to potential internet users. Brand owners realise that to be relevant in modern market, they need to transition and focus more into online market. However, many brand owners have ignored the power of search engine optimisation (SEO) strategy for attracting the online market, which is highly competitive and faces rapid changes. A brand can be considered as old fashioned if it does not utilise the SEO as their marketing strategy, i
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Ji, Runmin, Xianghua Huang, and Xiaochun Zhao. "Active Jet Noise Control of Turbofan Engine Based on Explicit Model Predictive Control." Applied Sciences 12, no. 10 (2022): 4874. http://dx.doi.org/10.3390/app12104874.

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The active jet noise control received significant attention due to the little influence it has on the engine performance. The active jet noise control is a multivariable problem because it needs to achieve the simultaneous closed-loop control of jet noise and engine performance. Model predictive control (MPC) has great application potentials in the field of multivariable control of aero-engines, but the real-time performance of MPC is intractable. This paper proposed an active jet noise controller of a turbofan engine, based on explicit model predictive control (EMPC). An integrated model of t
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Dissertations / Theses on the topic "Search engine positioning"

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Andersson, Viktor, and Daniel Lindgren. "Ranking factors to increase your positionon the search engine result page : Theoretical and practical examples." Thesis, Blekinge Tekniska Högskola, Institutionen för programvaruteknik och datavetenskap, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-14871.

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Search engine optimization (SEO) is the way to improve the visibility of a website on thesearch engine result page (SERP). If the website is not on the first three result, then it will bemissing most of the traffic that could be generated. This report will go into detail on how towork with SEO and how to get a website to rank high. Both On-page, how to work with codeand content, and Off-page, how to get more links, methods will be discussed, with a higherfocus on On-page.This paper strives to find what methods and techniques to use with the results gathered fromscientific databases, interviews
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Kaczmar, Ireneusz. "Zarządzanie procesem pozycjonowania informacji w Internecie dla potrzeb organizacji." Praca doktorska, 2011. https://ruj.uj.edu.pl/xmlui/handle/item/52956.

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The study is focusing on the improvement in the visibility of enterprises in the Internet. The main aim of the dissertation is to create: multicriteria system of the positioning of information in the Internet for the purposes of organization. The study presents a new approach to optimize the management for search engines. Search engine optimization (SEO) is the process of promoting ethics of the organization in search engines, so that they are as high as on the lists of search. Many companies today have a similar problem, that their sites are not displayed on the first positions in search resu
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Books on the topic "Search engine positioning"

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Marckini, Fredrick W. Search Engine Positioning. Wordware Publishing, 2001.

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Domene, Fernando Macia, and Javier Gosende Grela. Posicionamiento en buscadores/ Search Engine Positioning. Anaya Multimedia, 2007.

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Webmasters' Secret Internet Marketing & Search Engine Positioning Strategies. Promedion, 1999.

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Sekhar, Chandra. Internet Marketing And Search Engine Positioning - A "Do It Yourself" Guide. CS/ Southern Star, 2001.

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Roberts, Joe Kent. Simple, Honest Search Engine Positioning: Go from Clueless to Semi-pro Within Hours. Booklocker.com, 2006.

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Bererton, Thomas A. 10 Amazing Search Engine Secrets For Marketing & Advertising Your Internet Web Site With Top Positioning Promotion Strategies That Will Skyrocket Your. InfoMedia Publishing Group, 1997.

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Marckini, Fredrick W. #1 Web Marketing : Achieving Top 10 Rankings in Internet Search Engines: Insider Trade Secrets from Positioning Pros. Harvard Univ Art Museum, 1999.

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THE savvy way to successful website promotion; Attracting on-line traffic; Guide to top positioning on search engines. Trafford Publishing, 2006.

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Book chapters on the topic "Search engine positioning"

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Balduzzi, Leonardo, and Ignacio Cuesta. "Ontology-Based Optimization in Search Engine." In Advancing Information Management through Semantic Web Concepts and Ontologies. IGI Global, 2013. http://dx.doi.org/10.4018/978-1-4666-2494-8.ch015.

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The major aim of the chapter is to propose and study the use of ontology-based optimization for positioning websites in search engines. In this sense, using heterogeneous inductive learning techniques and ontology for knowledge representation, a knowledge-based system which is capable of supporting the activity of SEO (Search Engine Optimization) has been designed and implemented. From its knowledge base, the system suggests the most appropriate optimization tasks for positioning a pair (keyword, website) on the first page of search engines and infers the positioning results to be obtained. Th
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López, Ana Fernández. "SEO Through the E-Costumer Journey." In Big Data Marketing Strategies for Superior Customer Experience. IGI Global, 2023. http://dx.doi.org/10.4018/978-1-6684-6454-0.ch007.

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In a paradigm governed by information and communication technologies, consumers reach online businesses and e-commerces thanks to search engines. SEO techniques play a fundamental role in the success of businesses as these techniques improve the appearance on first positions on search engines. Through a systematic literature review following the PRISMA method, the authors have identified the different factors that affect organic positioning in the Google search engine and their relevance to the algorithm. Afterwards, the factors analyzed were linked to the customer journey. For this purpose, t
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Holmes, Dawn E. "1. The data explosion." In Big Data: A Very Short Introduction. Oxford University Press, 2017. http://dx.doi.org/10.1093/actrade/9780198779575.003.0001.

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‘The data explosion’ introduces the reader to the diversity of data in general before explaining how the digital age has led to changes in the way we define data. Big data is introduced informally through the idea of the data explosion, involving computer science, statistics, and the interface between them. It discusses search engine data, healthcare data, astronomical data, and real-time data such as the information provided by Global Positioning Systems. But what use is all this data? The ultimate aim of working with big data is to extract useful information. Combining traditional statistics
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Dinis, Maria Gorete, Zélia Breda, and Tânia Barreiro. "Digital Marketing Strategies of Destination Management Organizations." In Advances in Hospitality, Tourism, and the Services Industry. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-5225-9936-4.ch015.

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The main objective of this chapter is to understand if Destination Management Organizations (DMOs) are effectively exploiting the potential of the digital world and are considering online information in the management model of tourism destinations. To this end, an exploratory study was carried out, focusing on a regional DMO in Portugal: Tourism of Alentejo/Ribatejo. The methodology used in this study unfolds in three phases: (1) a content analysis of strategic and operational plans and/or activities of the DMO under study; (2) analysis of its online presence, namely its website, social networ
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Sainz de Abajo, Beatriz, Isabel de la Torre Díez, and Miguel López Coronado. "Analysis of the Variables which Determine a Good E-Marketing Strategy." In Innovations in SMEs and Conducting E-Business. IGI Global, 2011. http://dx.doi.org/10.4018/978-1-60960-765-4.ch009.

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Internet marketing covers all aspects related to the promotion and sale of a product or service through the Internet. This chapter demonstrates how adequate planning is fundamental in a Small and Medium-sized Enterprise (SME) to increase sales. The objective is to analyze the aspects which must be taken into consideration when developing a good e-marketing strategy and to study some of the different alternatives that the Internet and e-marketing make available to us: e-mail marketing, viral e-marketing, geomarketing, and positioning within search engines. Also the concept of Customer Relations
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Díaz-Foncea, Millán, and Carmen Marcuello. "ANOBIUM, SL." In Social E-Enterprise. IGI Global, 2013. http://dx.doi.org/10.4018/978-1-4666-2667-6.ch013.

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The chapter presents the experience of the company Innovation in Information and Documentation Systems Ltd. (ANOBIUM). It is a nonprofit Special Employment Centre focused on the social integration through employment of physical, sensory, intellectual, and mentally disabled persons. Its activity is based on Information and Communication Technology (ICT), offering services such as the digitization, the destruction or the custody of documents, the dynamization of website and website positioning in search engines, as well as the consulting in both fields the documental archives, and the production
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Conference papers on the topic "Search engine positioning"

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Mancini, A., A. Benini, E. Frontoni, P. Zingaretti, and S. Longhi. "Coalition Formation for Unmanned Quadrotors." In ASME 2011 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. ASMEDC, 2011. http://dx.doi.org/10.1115/detc2011-48904.

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Today Unmanned Aerial Vehicles (UAVs) and in particular quad-rotors represent novel platforms to accomplish a wide set of missions as surveillance, Search & Rescue, inspection, photogrammetry. The main limitation of these vehicles is represented by the restricted operating area. The area is mainly limited by power supplies (batteries or fuel). A strategy to overcame this limitation is to increase the number of vehicles forming a coalition. The main benefit of coalition formation are the extended mission range and the capability to increase the sensorial set. Each vehicles is a part of a dy
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Murchie, Stuart William, Bård Martin Tinnen, Arne Motland, Bjarte Bore, and Peter Gaballa. "Highly Instrumented Electric Line Deployed Intervention Technology Platform Provides Precise, Controlled High Expansion Completion Manipulation Capabilities." In SPE/ICoTA Well Intervention Conference and Exhibition. SPE, 2022. http://dx.doi.org/10.2118/208987-ms.

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Abstract Manipulation of downhole completion components such as formation isolation valves, inflow control valves and sliding sleeves has become a regular phase of both new well initiation and existing well production optimisation scope. This often occurs in deviated and extended reach well trajectories frequently involving mono-bore completions. Although primarily done by pressure activation, electric line deployment of linear actuators that engage with associated shifting profiles of such valves and sleeves offers a secondary means of manipulation, one that is often relied upon. Deployment o
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