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Relevant bibliographies by topics / Sectoral positioning / Dissertations / Theses

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Dissertations / Theses on the topic 'Sectoral positioning'

Author: Grafiati

Published: 30 May 2022

Last updated: 31 July 2025

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1

Kohr, Christopher Karl Josef <1990&gt. "Strategic positioning of family business brands: a cross-country application to the wine sector." Doctoral thesis, Alma Mater Studiorum - Università di Bologna, 2019. http://amsdottorato.unibo.it/8448/1/phdthesis-koehr-final.pdf.

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Little knowledge exists about stakeholder perceptions of family business brands. Particular gaps remain with respect to research on consumers which represent a key stakeholder group of many family firms. The nature of vast existing research is theoretic and evidence has been anecdotal. This work aims to address these knowledge gaps in the field of family business brand research. A survey by questionnaire among regular wine drinkers has been carried out in Australia, Italy and the United States of America. Covariance-based structural equation models as well as logistic regression models have

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2

Belhassan, Taher K. "A framework for global positioning system (GPS) surveying technology adoption in the Libyan public surveying sector." Thesis, University of Salford, 2010. http://usir.salford.ac.uk/26575/.

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A global positioning system (GPS) is an innovative type of technology which can be used to increase efficiency and productivity within the surveying discipline and to produce more accurate results. GPS technology is becoming a very popular and effective tool for surveying purposes worldwide. In developing countries like Libya, this technology has not been adequately implemented. This research is aimed at developing a framework in order to improve the use of GPS surveying technology by the Libyan public surveying sector (LPSS). A critical review of the literature formed an initial conceptual fr

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3

Birtwistle, Grete. "Customer and company perspectives of store positioning : a study of the UK specialist menswear fashion sector." Thesis, University of Stirling, 2001. http://hdl.handle.net/1893/1453.

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The UK market in fashion retailing is recognised as being the most concentrated in the world and companies in this sector are constantly striving to improve their market share and profitability. To do this requires a strong market position, which is developed, maintained and communicated to the target customer. This thesis explores the key issues of consumer and retailer perspectives of store positioning, how customers and retail employees perceive this image; and how image variables can be manipulated to defend or enhance market positioning. It concludes by developing a framework to indicate

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4

Mayer, Robert. "Environmental marketing in the airline sector : an evaluation of market segments, green image and eco-positioning." Thesis, Loughborough University, 2013. https://dspace.lboro.ac.uk/2134/13578.

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The environmental impacts of air travel have become more prominent. Governments and environmental groups have increasingly focussed on the effect that air transport has on the environment, and airlines have started to respond to the increasing awareness of their environmental impacts. The aim of this research is to develop an understanding of how leisure air travellers perceive the environmental marketing mix of airlines. Resource-Advantage Theory is used to analyse green marketing in the airline sector. This theory will be extended to the airline sector by establishing green market segments,

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5

Cabral, Miguel de Sousa. "Posicionamento da banca face à marca." Master's thesis, Universidade de Évora, 2005. http://hdl.handle.net/10174/15733.

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A presente tese de mestrado, aborda o conceito de marca aplicada à indústria bancaria portuguesa. Tendo esta, como supra finalidade aferir o posicionamento de marca dos mais representativos bancos a operar em Portugal. Após cuidada revisão bibliográfica, onde os termos marketing e marca são relacionados, e os conceitos que estes incorporam são discutidos, através da produção científica dos autores mais avalizados para o efeito, é realizada uma abordagem ao contexto da indústria bancaria portuguesa no âmbito da sua envolvência na gestão e prática do marketing focalizando esses aspectos no espec

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6

Naidoo-Kurup, Malanie. "Investigating a positioning strategy for a car wash business in Port Elizabeth : a case study." Thesis, Nelson Mandela Metropolitan University, 2012. http://hdl.handle.net/10948/d1020148.

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The aim of this study was to determine an appropriate positioning strategy for a car wash business in Port Elizabeth to promote its competitive advantage in the market place. To meet this aim the customers' perceptions of the business were examined. It has been widely acknowledged by researchers and development agencies that Small, Medium and Micro Enterprises (SMMEs) and entrepreneurs play a crucial role in the economic development of a nation. This is particularly significant for a developing nation such as South Africa to address its critical challenges of unemployment and poverty which imp

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7

Kleinwächter, Kai. "Die Anreizregulierung in der Elektrizitätswirtschaft Deutschlands : Positionen der staatlichen sowie privaten Akteure." Master's thesis, Universität Potsdam, 2011. http://opus.kobv.de/ubp/volltexte/2012/4795/.

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Die deutsche Energiewirtschaft befindet sich im Umbruch. Ein neuer staatlicher Ordnungsrahmen wurde geschaffen. Zentrales Element für die Regulierung der Stromnetze ist die „Anreizregulierung“ ‒ simulierter Wettbewerb, zentral gesteuert von der Bundesnetzagentur, um missbräuchliches Verhalten auszuschließen. Ausgehend von der Entwicklung des Energiemarktes seit dem 19. Jahrhundert analysiert Kai Kleinwächter die unterschiedlichen Interessen der Bundes- und Länderregierungen, der Stadtwerke sowie der großen Energiekonzerne bei der Einführung dieses Steuerungsinstrumentes. Bewertet werden auch

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8

Orsolini, Ana Luísa de Barros. "Methodology for definition of new operating sectors fo DP assisted offloading operations in spread-moored platforms." Universidade de São Paulo, 2017. http://www.teses.usp.br/teses/disponiveis/3/3135/tde-18042017-134200/.

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This thesis defines and applies a methodology for analyzing the possibility of extending the operating sector of DP shuttle tankers for offloading operations in Spread Moored FPSO Platforms. Extending the operating sector is beneficial to increase operations\' availability and to reduce DP power demand under certain environmental conditions. This study is important, since several emergency disconnections have occurred during offloading in Santos Basin because the shuttle tanker was pushed out of the green sector by environmental resultants that pointed to the West. However, this proposal has t

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9

Chávez-Arroyo, Merino Frances María. "Acciones de promoción digital del Real Beauty con relación al posicionamiento basado en imagen de marca del sector de moda en mujeres." Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/652692.

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La comunicación de marcas sigue proyectando a la mujer como un objeto de deseo, que tiene como fin la venta de un producto, definido autores como marketing de belleza. Sin embargo, existe un tendencia internacional llamada “Real Beauty”, Belleza Real en español, el cual demuestra que la belleza no es única y estándar, es diferente y especial por persona. Asimismo, debido a la facilidad de acceso a la información, por la evolución de medios, los consumidores se tornan más exigentes frente a las marcas. De tal manera, es que el objetivo de la investigación es identificar qué variables

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10

Pajares, Zuzunaga Rodrigo Alessandro. "Formulación de un plan estratégico para el logro de posicionamiento haciendo uso de metodologías de planeamiento estratégico y design thinking en una PYME del sector de servicios de tecnología." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2021. http://hdl.handle.net/10757/655655.

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En los años 70’s se abrió paso al sector de tecnología, el mismo que ha tenido un crecimiento importante y que se consolidó como parte fundamental y estratégica de una organización a finales de la década de los 80’s, con el uso de los ordenadores móviles y el internet. Esto evidencia un mercado potencial y, por ello, se formulará un plan estratégico para el logro de posicionamiento haciendo uso de metodologías de planeamiento estratégico y design thinking para la empresa CA Solutions. En el Capítulo I se desarrollará el marco teórico que incluye la definición de la técnica utilizar, la pre

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11

Yarlequé, Farfán Roy Tomy, and Advincula Melisa Monica Escudero. "La gestión estratégica de costos y su impacto en la toma de decisiones financieras en las empresas privadas del sector salud ubicadas en Lima metropolitana, año 2017." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2018. http://hdl.handle.net/10757/626116.

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El propósito de esta investigación es evaluar la gestión estratégica de costos y su impacto en la toma de decisiones financieras en las empresas privadas del sector salud. Se evaluaran las dimensiones de la gestión estratégica de costos con el objetivo de garantizar una eficiente toma de decisiones financieras. Para lograr esto presentaran tres dimensiones de la gestión estratégica de costos que cumplirán el rol principal en la toma de decisiones financieras. Asimismo, se analizara una simulación de toma de decisiones basándose en la información financiera y actual de un negocio modelo, con e

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12

Pagnoncelli, Alexandre Miranda. "Estratégia competitiva e eficiência operacional : um estudo de caso no setor de operadoras de planos de saúde do Brasil." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2010. http://hdl.handle.net/10183/30875.

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A dissertação tem como objetivo analisar o caso da Gestão de OPME (Órteses, Próteses e Materiais Especiais) em uma empresa operadora de planos de saúde (UNIMED RS), no contexto das condições sistêmicas e setoriais de competitividade e das escolhas estratégicas da empresa. Utilizando conceitos e esquemas analíticos de economia da estratégia, a dissertação procura mostrar como a gestão de OPME é importante para equacionar o trade-off entre custo e diferenciação, dada as escolhas estratégicas que caracterizam o posicionamento competitivo da UNIMED, no âmbito do setor de operadoras de planos de sa

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13

Virolainen, Heikki. "Myndigheters kund- och leverantörsrelation : En relations- och partnerskapsanalys mellan två försvarsmyndigheter." Thesis, Mittuniversitetet, Avdelningen för kvalitetsteknik, maskinteknik och matematik, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-29059.

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Som utveckling inom kvalitetsområdet är ett förslag att titta närmare på kund- och leverantörsförhållanden och hur de arbetar kvalitetsmässigt. Frågor som väckts är exempelvis hur man involverar kunden som en naturlig resurs i kvalitetsutveckling och hur nära man vågar släppa in kunden. Studien väljer att titta på de komplexa förhållanden som uppstår när myndigheter har en kund-/leverantörsrelation till varandra. Syftet med studien är att åskådliggöra kvalitetsarbete i relationen och partnerskapet mellan myndigheterna och föreslå framgångsfaktorer och ev. förbättringsförslag. En fallstudie gen

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14

Пахниць, О. О. "Формування конкурентної стратегії підприємства на засадах підходу галузевого позиціонування". Thesis, 2017. http://dspace.oneu.edu.ua/jspui/handle/123456789/6170.

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Метою дослідження є формування конкурентної стратегії підприємства на основі підходу галузевого позиціонування.<br>Целью исследования является формирование конкурентной стратегии предприятия на основе подхода отраслевого позиционирования.<br>The purpose of the research is to formulate a competitive strategy of the enterprise based on the approach of sectoral positioning.

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15

Hsueh, Yuan-Hao, and 薛元昊. "WiGig Sector-based Fingerprinting for Drone Indoor Positioning." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/426mze.

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碩士<br>國立交通大學<br>網路工程研究所<br>107<br>Drones require an indoor positioning function to park for charging or standby, and it needs sub-meter accuracy. Most conventional positioning approaches rely on cameras, sensors and low-frequency wireless technologies. They may suffer from changes in lighting conditions, accumulated drift errors, and wireless interference, respectively. The 60GHz millimeter wave wireless technology, which is resistant to them, can be a potential candidate for the indoor positioning. We conduct experiments using COTS (Commercial Off-The-Shelf) WiGig devices to confirm this pote

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16

Weng, Ya-Chen, and 翁亞辰. "Design of Sector Array Antenna for Indoor Positioning with Modified Probabilistic Neural Network." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/34011183443035798627.

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17

Pinto, Margarida de Athayde e. Mello de Campos. "Strategic brand positioning of Grupo Veterinário S. Francisco de Assis." Master's thesis, 2020. http://hdl.handle.net/10400.14/31198.

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The animal healthcare market in Portugal has been growing over the years. The rising concern for the health of pets consequently makes this market more competitive. This makes it imperative for Centros de Atendimento de Medicina Veterinária (CAMV, medical centres of veterinary medicine) to differentiate themselves from competitors and properly communicate their services to consumers. Grupo Veterinário de São Francisco de Assis (GVSFA) focuses on improving the life quality of pets, it is composed by a clinic in Malveira and a hospital in Loures. This entity aims to become the CAMV of referenc

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18

Ramos, Sandra Maria Poço. "Definição estratégica para uma empresa na indústria dos vinhos em Portugal: case study José Maria da Fonseca." Master's thesis, 2009. http://hdl.handle.net/10071/1848.

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Classificação JEL: M - Administração de Empresas e Economia empresarial; Marketing; Contabilidade<br>Este projecto pretende contribuir para o estudo da formulação estratégica através da utilização de um case study para análise e discussão em sala. O mesmo incidiu sobre uma empresa emblemática do sector dos vinhos em Portugal, a José Maria da Fonseca, que devido às suas particularidades puderam enriquecer o caso com um conjunto de questões que ilustram desafios bastante interessantes. O trabalho está estruturado em três partes: na primeira apresentam-se os dados necessários para compreend

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