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Books on the topic 'Segmentação e Customer Relationship Management (CRM)'

Author: Grafiati

Published: 7 September 2021

Last updated: 29 July 2025

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1

Schneider, Willy. Profitable Kundenorientierung durch Customer Relationship Management (CRM). Oldenbourg Wissenschaftsverlag GmbH, 2008. http://dx.doi.org/10.1524/9783486592832.

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2

Buttle, Francis A. Mid market CRM: Customer relationship excellence for mid sized enterprises. InsightExec Press, 2004.

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3

Mathena, Justin. Success with Microsoft Dynamics CRM 4.0: Implementing Customer Relationship Management. Apress, 2009.

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4

Mathena, Justin. Success with Microsoft Dynamics CRM 4.0: Implementing Customer Relationship Management. Apress, 2009.

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5

Aaron, Yetter, and Hostetler Hoss, eds. Success with Microsoft Dynamics CRM 4.0: Implementing Customer Relationship Management. Apress, 2009.

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6

Jim, Steger, ed. Programming Microsoft Dynamics CRM 4.0. Microsoft Press, 2009.

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7

Jim, Steger, ed. Programming Microsoft Dynamics CRM 4.0. Microsoft Press, 2009.

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8

Michael, Weigl, Bull Tim, and ebrary Inc, eds. Oracle Siebel CRM 8 installation and management: Install, configure, and manage a robust customer relationship management system using Siebel CRM. Packt Pub., 2010.

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9

1948-, Stone Merlin, ed. CRM in financial services: A practical guide to making customer relationship management work. Kogan Page, 2002.

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10

Moosha, Gulycz, ed. Performance-driven CRM: How to make your customer relationship management vision a reality. Wiley, 2002.

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11

Snyder, Mike. Microsoft Dynamics CRM 2011 step by step. Microsoft Press, 2011.

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12

Diesbach, Nicolas. Customer relationship management: An examination of the appropriateness of CRM for newspaper reader retention. LCP, 2003.

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13

Customer Relationship Management (CRM). Bookboon.com, 2013.

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14

various. Crm - Customer Relationship Management. Deusto, 2006.

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15

Customer Relationship Management (CRM). Bookboon, 2013.

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16

Customer Relationship Management (CRM). Bookboon.com, 2013.

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17

Customer Relationship Management (CRM). Bookboon.com, 2013.

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18

Chakravorti, Samit. Customer Relationship Management (CRM). VDM Verlag Dr. Mueller e.K., 2007.

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19

CRM - Customer Relationship Management. GRIN Verlag GmbH, 2008.

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20

Peel, Jeffrey. CRM: Redefining Customer Relationship Management. Elsevier Science & Technology Books, 2002.

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21

Helgeson, Lars. CRM. 2017.

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22

Lee, Dick. Self-guided CRM (Customer Relationship Management). High Yield Marketing Pr, 2000.

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23

Kuhlmann, Fabian. Kundenbindung Durch Customer Relationship Management (Crm). GRIN Verlag GmbH, 2017.

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24

Peel, Jeffrey. CRM: Redefining Customer Relationship Management (Enterprise Computing). Digital Press, 2002.

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25

The CRM Textbook: Customer Relationship Management Training. 2009.

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26

Arndt, Patrick. Operative und Analytische Customer Relationship Management (Crm). GRIN Verlag GmbH, 2017.

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27

Fritzkowski, Daniel. Customer Relationship Management: Einführung Eines Crm-Systems. GRIN Verlag GmbH, 2014.

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28

Payne, Adrian. Handbook of CRM. Taylor & Francis Group, 2012.

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29

Frow, Pennie, and Adrian Payne. Strategic Customer Management: Integrating Relationship Marketing and CRM. University of Cambridge ESOL Examinations, 2013.

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30

Frow, Pennie, and Adrian Payne. Strategic Customer Management: Integrating Relationship Marketing and CRM. Cambridge University Press, 2013.

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31

Mottl, Fabian. Sportsponsoring Als Instrument des Customer Relationship Management (Crm). Diplomica Verlag, 2009.

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32

Customer Relationship Management (CRM) - Grundlagen, Systeme und Anwendungsgebiete. GRIN Verlag GmbH, 2007.

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33

Frow, Pennie, and Adrian Payne. Strategic Customer Management: Integrating Relationship Marketing and CRM. Cambridge University Press, 2013.

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34

Payne, Adrian. Strategic Customer Management: Integrating Relationship Marketing and CRM. Cambridge University Press, 2013.

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35

Frow, Pennie, and Adrian Payne. Strategic Customer Management: Integrating Relationship Marketing and CRM. Cambridge University Press, 2013.

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36

Grassi, Riccardo. CRM : Filosofia, Strategia e Pratica!: Customer Relationship Management. Independently Published, 2018.

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37

CRM: Customer Relationship Management: Na Velocidade da Luz. Campus, 2001.

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38

Dyché, Jill. CRM Handbook: A Business Guide to Customer Relationship Management. Addison Wesley Professional, 2001.

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39

Nykamp, Melinda. The Customer Differential Complete Guide to Implementing Customer Relationship Management CRM. American Management Association, 2001.

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40

Bagusat, Ariane, Anne-Christine Schlangenotto, Ariane Bagusat, et al. Customer Relationship Management in Sportvereinen. Erich Schmidt Verlag GmbH & Co. KG, 2017. http://dx.doi.org/10.37307/b.978-3-503-17624-3.

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Abstract:

Sportvereine sind als Organisationen so vielfältig wie die in ihnen ausgeübten Sportarten, ihre Mitglieder und Kundengruppen, ihre kommerziellen oder gemeinnützigen Ausrichtungen und Beziehungskonstellationen. Erstmals speziell auf Sportvereine ausgerichtet, beleuchtet dieses Handbuch die verschiedenen Facetten des Customer Relationship Managements (CRM). Ariane Bagusat, Anne-Christine Schlangenotto und weitere Experten erläutern Ihnen praxisnah Prinzipien und Grundlagen des CRM, die einschlägigen Managementbereiche Interessentenmanagement, Kundenbindungsmanagement, Rückgewinnungsmanagement so

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41

Kundenorientierung. Bausteine für ein exzellentes Customer Relationship Management (CRM). DTV-Beck, 1999.

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42

Essentials of CRM: A guide to customer relationship management. Wiley, 2002.

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43

Specchia, Antonio. Customer Relationship Management (crm) for Medium and Small Enterprises. Taylor & Francis Group, 2022.

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44

Bergeron, Bryan. Essentials of CRM: A Guide to Customer Relationship Management. Wiley & Sons, Incorporated, John, 2007.

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45

Specchia, Antonio. Customer Relationship Management (crm) for Medium and Small Enterprises. Taylor & Francis Group, 2022.

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46

Payne, Adrian. Handbook of CRM. Taylor & Francis Group, 2012.

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47

Payne, Adrian. Handbook of CRM. Taylor & Francis Group, 2012.

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48

Payne, Adrian. Handbook of CRM. Taylor & Francis Group, 2012.

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49

Payne, Adrian. Handbook of CRM. Taylor & Francis Group, 2012.

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50

Payne, Adrian. Handbook of CRM. Taylor & Francis Group, 2012.

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