To see the other types of publications on this topic, follow the link: Segmentation psychographic behavioral.
Journal articles on the topic 'Segmentation psychographic behavioral'
Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles
Consult the top 28 journal articles for your research on the topic 'Segmentation psychographic behavioral.'
Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.
You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.
Browse journal articles on a wide variety of disciplines and organise your bibliography correctly.
1
Barsky, Jonathan. "Fishing for whales: a segmentation model for social casinos." International Journal of Quality and Service Sciences 10, no. 4 (2018): 400–421. http://dx.doi.org/10.1108/ijqss-06-2017-0053.
Full textAbstract:
Purpose The purpose of this paper is to introduce a new customer segmentation model for the social casino industry. The key contribution of this model is the introduction of original psychographic/taste data, including a player emotions scale. Design/methodology/approach The data for this research are based on player feedback from 22 countries, with evaluations of the top 100 social casino titles (apps). The new segmentation model splits the industry into distinct customer groups based on spending patterns, behavioral dimensions and attitudinal dimensions. Findings The results provide insight into game mechanics, social dynamics, player emotions, spend, price sensitivity, loyalty and other elements that impact monetization. Critical behaviors and preferences of social casino players that will help companies better understand and connect with their target customers are described. Originality/value This is the first study to develop a rigorous segmentation model of social casino games based on behavioral and psychographic data.
2
Zimon, Dominik, Miroslav Hrniar, Karol arnogurský, and Peter Madzík. "Comparison of demographic, geographic, psychographic and behavioral approach to customer segmentation." International Journal of Services and Operations Management 1, no. 1 (2020): 1. http://dx.doi.org/10.1504/ijsom.2020.10027972.
Full text
3
Shashkova, Nina, Iuliia Ushkarenko, Andrii Soloviov, Oleksii Osadchyi, and Vitalii Nitsenko. "Behavioral Segmentation of Baby Food Consumers: Risk Areas, Possible Solutions. The Case of Ukraine." European Journal of Sustainable Development 10, no. 1 (2021): 349. http://dx.doi.org/10.14207/ejsd.2021.v10n1p349.
Full textAbstract:
The concept of this work is based on the idea of the interrelation of socio-demographic factors and factors of enterprises strategic development (baby food producers). According to the key indicators, the main components identify the psychographic characteristics of baby food consumers. Each factor included features with the highest factor load after geometric rotation by the Varimax method. The most critical areas of social status, stereotypical representation, consumer standards are found, which signal urgent problems that can be solved only if efforts of public and private solutions are combined (Foresight design). Social PR projects are a possible solution for a long-term program to expand the domestic market for baby food. The mechanism of implementation is to provide an opportunity for enterprises producing baby food products to participate in the implementation of national and regional programs to support fertility and family policy in Ukraine. It is suggested to introduce the results of marketing analysis of psychographic segmentation of consumers of baby food products into Foresight-design programs. The study proposes to integrate the marketing communication policy of baby food manufacturers and government policies in the field of fertility support in Ukraine, based on the principles of Foresight engineering for the social projects implementation.
4
Ibrahim, Ali, Kathy Knox, Sharyn Rundle-Thiele, and Denni Arli. "Segmenting a Water Use Market." Social Marketing Quarterly 24, no. 1 (2017): 3–17. http://dx.doi.org/10.1177/1524500417741277.
Full textAbstract:
Water scarcity due to climate change, low rainfall, and the damaging effects of human activity is a global concern. In the United Arab Emirates, water consumption rates are among the highest in the world. Recently, researchers have suggested social marketing might assist to change individual water consumption. Guided by the theory of interpersonal behavior (TIB), this study sought to identify segments in one water use market, drawing on demographic, geographic, psychographic, and behavioral segmentation bases. A cross-sectional theoretically based online survey was designed based on the TIB constructs to collect data about one residential population’s water knowledge/awareness attitudes, emotions, religiosity, habits, surrounding social norms, and facilitating factors. E-mail invitations to complete the survey were sent to the target population. Two-step cluster analysis was used to analyze the data ( N = 1350), and three major water user segments were identified (regular, conscious, and careless users), who could be characterized based on psychographic and water use (behavioral) determinants. Audience segmentation is often absent or done on the fly, and this article proposes that effectiveness could be improved by applying a rigorous and theoretically based approach. Opportunities for social marketers to develop interventions targeting specific user groups are subsequently identified, along with a future research agenda.
5
Madi, Aziz. "Using values to segment virtual consumers on social networking sites." Marketing Intelligence & Planning 34, no. 5 (2016): 623–45. http://dx.doi.org/10.1108/mip-11-2015-0223.
Full textAbstract:
Purpose – Although social networking sites (SNS) are providing marketers a lot of information, it is also providing consumers with the ability to present their virtual identities, limiting the benefit of such information. The purpose of this paper is to understand how marketers can segment virtual consumers. Design/methodology/approach – A review of the literature is first conducted. Followed by a survey method, data from 258 consumers were analyzed using a combination of scales including best-worst scaling. Classes and other demographics, behavioral and psychographic covariates were determined using latent-class analysis. Findings – Findings show there exist three different segments based on values: self-conservers, social entertainers, and achievers. The results show how SNS consumers differ in their motivation to use social media, even when there is similarity in the uses (virtual behaviors) of SNS. Research limitations/implications – Analyzing behavior of virtual consumers can be limited by the fact that they are presenting their virtual identity. Psychographic metrics should be the focus of future research when dealing with online consumers, values and motivations provide a better way as they are more consistent than the virtual behavior. Practical implications – Practitioners should look for more ways to integrate SNS segments with traditional segments, values-segmentation can aid in this. Additionally, practitioners should maximize the information access benefits of SNS by focussing also on underlying motives to certain behaviors on SNS. Originality/value – This research value is derived from the fact that it is the first to perform values-segmentation on SNS. The results show that it is reliable and necessary when segmenting consumers on SNS.
6
PIATKOWSKA, MONIKA, SYLWIA GOCLOWSKA, and JOLANTA ZYSKO. "Typology of consumer behaviors during the 2012 UEFA European Championships." Baltic Journal of Health and Physical Activity 7, no. 3 (2015): 39–50. http://dx.doi.org/10.29359/bjhpa.07.3.05.
Full textAbstract:
Background: Facing a growing diversity of needs, preferences and behaviors among sports events consumers, the segmentation of this market has become a key aspect in designing and implementing marketing programs. Therefore, the purpose of this paper is to create a 2012 UEFA Euro Championship consumer typology that adopts a segmentation method based on socio-demographic and behavioral variables. Material/Methods: Sample CAPI surveys were conducted among viewers of the 2012 UEFA European Championship (N = 1,000). Consumer profiles were analyzed by adopting basic criteria of marketing segmentation based on socio-economic, demographic and psychographic variables. Due to a hierarchical clustering, authors obtained five groups of consumers: heavy, moderate, light, very light and non-viewers. Results: The study proved that an individually prepared therapeutic program including postisometric relaxation and combination therapy improves ROM in all planes of hip joins in osteoarthritis. It was also stated that after 2 pain assessment tests (the VAS and Laitinen scales) the therapy was confirmed to be a successful method in pain relief. The researchers also noticed that systematically conducted therapy led to reducing the incidence of pain which is manifested by limitation of pharmacotherapy. Conclusions: Data analysis showed a relationship between consumer behaviors and the respondents’ gender, age, place of residence. A new typology of segments of Euro 2012 fans was created.
7
Suyanto, AMA, and Wisnu Dega Wahyu Prakoso. "Analysis of Segmentation, Targeting, and Positioning of Indonesian Car Market in Determining The Proper Market for Wuling Motors." Advances in Social Sciences Research Journal 7, no. 8 (2020): 618–35. http://dx.doi.org/10.14738/assrj.78.8876.
Full textAbstract:
In order to conform the market every single car in Indonesia are conducting a market strategy. One of those strategies is by applying a proper segmentation, targeting, and positioning. In 2019, Wuling Motors has the highest market growth compared to other car brands in Indonesia. Although Wuling Motors’s market growths are high, in 2019 Wuling Motors’s market share are below the top 5 car brands in Indonesia. The purposes of this research are: 1) to discover the conformity of Wuling Motors segmentation towards the Indonesian market; 2) to discover the conformity of Wuling Motors market target towards the Indonesian market; 3) to discover the position result of Wuling Motors towards the Indonesian market. Respondent for this research uses 400 respondents. This research classified as mix method research with descriptive analysis. Method used for this research are cluster analysis (K-means cluster) based on the demographic, geographic, psychographic, behavioral that supporting the market preference. Geographic segmentation is classified using crosstab tabulation analysis. In analyzing the positioning, multidimensional scaling used as the method with 2 dimensions perceptual mapping. To re-confirming the data about Wuling Motors’s segmentation, targeting and positioning, author conducted an interview to Wuling Motors’s marketing division located in Bandung, Indonesia. The result of this research are formed 4 various cluster based on respondents age and monthly income, which, every cluster has its own characteristics in selecting a cars, and gathered most dominant respondents domicile based on the crosstab analysis. In MDS, gathered 4 quadrants with similarity between model and safety for respondents with age are above the average, and income also above the average. The final result is, Wuling Motors has implementing a conform segmentation, targeting and positioning towards the Indonesian market.
8
Atadil, Hilmi A., Ercan Sirakaya-Turk, Fang Meng, and Alain Decrop. "Exploring travelers’ decision-making styles." International Journal of Contemporary Hospitality Management 30, no. 1 (2018): 618–36. http://dx.doi.org/10.1108/ijchm-11-2016-0613.
Full textAbstract:
Purpose The purpose of this study is to profile market segments using travelers’ decision-making styles (DMS) as segmentation bases and to identify similarities and differences between traveler segments regarding a series of psychographic and attitudinal characteristics. Design/methodology/approach Data are gathered from a sample of 426 travelers in Dubai and Shanghai via self-reported surveys. Analyses included factor, k-means cluster, discriminant and MANOVA. Findings Study findings reveal significant differences among the rational, adaptive and daydreamer decision-makers’ segments in their behavioral and attitudinal characteristics with respect to tourism involvement and destination images. Practical implications Findings provide important practical implications for generating effective marketing and positioning strategies based on the identified attitudinal characteristics of the traveler segments for destination marketing organizations. Originality/value A stream of recent tourism studies shows a strong relationship between tourism involvement and destination images, yet very little research has tackled the issue of how these critical variables can be affected by individuals’ decision-making styles. This study explores and tests the relationships among DMS, tourism involvement and destination image using a factor-cluster approach.
9
Ferawati, Ferawati, Saadah Saadah, and A. Amrullah. "PENGAMBILAN KEPUTUSAN KONSUMEN PADA PEMBELIAN BERAS DI KOTA MAKASSAR." Jurnal Sosial Ekonomi Pertanian 15, no. 1 (2019): 1. http://dx.doi.org/10.20956/jsep.v15i1.5800.
Full textAbstract:
ABSTRAK Beras merupakan komoditas pangan yang banyak dikonsumsi masyarakat Indonesia. Dengan hadirnya beras bermerek dan tidak bermerek dalam penjualan beras di pasaran perlu dilakukan studi tentang perilaku konsumen agar kebutuhan konsumen terhadap produk beras sesuai dengan harapan. Setiap saat konsumen mengalami perubahan dalam mengkonsumsi. Perubahan yang akan berpengaruh langsung terhadap pola perilaku konsumen diantaranya segmentasi pasar. Penelitian ini bertujuan untuk: 1) mengidentifikasi segmentasi geografi, demografi, psikografi dan tingkah laku, 2) menganalisis proses pengambilan keputusan yang dilakukan konsumen dalam pembelian beras dan 3) menganalisis hubungan segmentasi geografi, demografi, psikografi dan tingkah laku konsumen dengan keputusan pembelian beras. Penelitian ini dilaksanakan di Pasar Terong Makassar. Metode analisis yang digunakan adalah analisis deskriptif dan uji chi square. Hasil penelitian menyimpulkan bahwa: 1) konsumen beras sebagian besar adalah berjenis kelamin perempuan dengan usia dewasa, sudah menikah dan jumlah anggota keluarga sedikit, jarak rumahnya dekat dengan lokasi pembelian, tingkat pendidikan rendah, bekerja dan pendapatan dikategorikan rendah, bergaya hidup sederhana dan memilki kepribadian dogmatisme, 2) semua konsumen beras melakukan seluruh tahapan pengambilan keputusan pembelian yaitu pengenalan masalah, pencarian informasi, evaluasi alternatif, keputusan pembelian dan perilaku pasca pembelian dan 3) Tidak terdapat hubungan antara segmentasi geografi dan psikografi dengan keputusan pembelian. Pada demografi dari segi jenis kelamin, usia, status pernikahan, pekerjaan, jumlah anggota keluarga tidak terdapat hubungan dengan keputusan pembelian sedangkan dari segi tingkat pendidikan dan pendapatan keluarga menunjukkan adanya hubungan yang positif terhadap keputusan pembelian. Pada segmentasi tingkah laku, manfaat yang dicari konsumen tidak ada hubungan keputusan pembelian sedangkan status loyalitas menunjukkan adanya hubungan dengan keputusan pembelian.Kata Kunci: Konsumen; Segmentasi Pasar; Beras.ABSTRACT Rice is a food commodity that is consumed by many Indonesians. With the presence of branded and non-branded rice in the sale of rice on the market, it is necessary to study consumer behavior so that consumer needs for rice products are in line with expectations. Every time consumers experience changes in consumption. Changes that will directly influence consumer behavior patterns include market segmentation. This study aims to: 1) identify geographic, demographic, psychographic and behavioral segmentation, 2) analyze consumer decision-making processes in purchasing rice and 3) analyze the relationship between geography, demography, psychography and consumer behavior with rice purchasing decisions. This research was carried out at the Makassar Terong Market. The analytical method used is descriptive analysis and chi square test. The results of the study concluded that: 1) rice consumers were mostly women of adult age, married and the number of family members was small, the distance of his house was close to the location of purchase, low education level, work and income were categorized as low, simple lifestyle and personality dogmatism, 2) all rice consumers carry out all stages of purchasing decisions, namely problem recognition, information seeking, alternative evaluation, purchasing decisions and post-purchase behavior and 3) There is no relationship between geographical segmentation and psychography with purchasing decisions. In demographics in terms of gender, age, marital status, employment, the number of family members there is no relationship with purchasing decisions while in terms of education level and family income shows a positive relationship to purchasing decisions. In behavior segmentation, the benefits sought by consumers have no relationship to purchasing decisions while loyalty status indicates a relationship with purchasing decisions.Keywords: Consumer; The market segmentation; Rice.
10
Lefebvre, R. Craig, Lauren McCormack, Olivia Taylor, Carla Bann, and Paula Rausch. "A quantitative approach to segmentation for prescription drug safety programs." Journal of Social Marketing 6, no. 4 (2016): 335–60. http://dx.doi.org/10.1108/jsocm-06-2014-0037.
Full textAbstract:
Purpose The aim of this paper is to enhance the effectiveness of pharmacovigilance programs that provide information about medical products to benefit consumers, aid health care professional’s decision-making and improve community health. This research sought to determine whether distinct segments of consumers can be identified for prescription drug safety social marketing and communication activities and if these segments would respond differently to information about prescription drug products. Design/methodology/approach Theories of risk information-seeking behavior were used to develop questions for respondents in an online survey panel. Latent class analyses identified clusters that were similar in their ability to accurately interpret risks and benefits, preferred sources of health information, medication use and other related factors. Multinomial logistic regression models identified demographic and psychographic differences across the segments. Logistic and linear regression models were then used to compare each segment’s responses to a specific drug safety information product. Findings The 1,244 respondents were clustered into four segments: not engaged (12 per cent), low-involvement users (29 per cent), careful users (50 per cent) and social information seekers (9 per cent). These segments were distinguished by perceived seeking control, self-appraisal of skill, information insufficiency, self-efficacy, information competency and health literacy. Sources of health information and health-seeking behaviors were also different across the four segments. Significant differences were found among the segments in their comprehension and perceived utility of the content and their intentions to take relevant actions. Practical implications From an array of potential behavioral influences, adults can be segmented by risk information-seeking constructs and related behaviors. These segments respond differently to drug safety information. Use of the personas developed in this work can help pharmacovigilance programs around the world develop more relevant and tailored social marketing products, services and content. Originality/value A social marketing approach using empirically tested theoretical constructs can be useful for drug safety or pharmacovigilance programs. The results were used to create personas that quickly convey relevant information to drug safety program managers and staff.
11
Razumovskii, D. Yu. "Types of models for financial and consumer behavior: Psychological considerations." Finance and Credit 26, no. 8 (2020): 1910–24. http://dx.doi.org/10.24891/fc.26.8.1910.
Full textAbstract:
Subject. The study focuses on psychological distinctions of people that influence their financial behavior. I identify the above specifics and evaluate the financial position of respondents, who were surveyed with my own questionnaires in accordance with the methodology of the Central Bank of the Russian Federation, NAFI Research Centre and OECD. The survey embraces 2,088 respondents living in the Sverdlovsk Oblast. I hypothesize that behavioral types may emerge from consumer and financial decisions people make, assuming that the people differ not only by their social and property status, age and other conventional aspects to be ranked, but mainly by psychological characteristics, which may reveal sociological and psychological methods of research. Objectives. The study is to rest the sociological and psychological methodology for modeling the financial and consumer behavior of people. Methods. The sociological survey is the main applied method of research herein. The content of questionnaires and its methodology was adapted from those ones used in the OECD countries and the methodology of the Central Bank of Russia with reference to the Sverdlovsk Oblast. To determine types of people’s financial behavior, I used the VALS (Values and Lifestyles) methodology for market segmentation. Results. First, having analyzed thematic connotations through the VALS method, I proposed a typological model for segmentation of respondents’ financial and consumer behavior. Second, as part of the opinion poll processing, I revealed and summarized psychological factors influencing the financial and consumer behavior of people. Third, the sociological and psychological survey framework was probated to analyze the financial and consumer behavior of people. Conclusions and Relevance. Based on the VALS psychographic model, I proposed my own model to determine types of the financial and consumer behavior. The article enlists groups of factors influencing the financial and consumer behavior and provides the rationale for sociological and psychological methods to study common models of the financial and consumer behavior.
12
Аllа Gumeniuk, Oksana Shkolenko, Tetiana Kharchuk, and Viktoryia Melnik. "METHODOLOGICAL PRINCIPLES OF MARKET SEGMENTATION OF VEGETABLE PRODUCTS USING CLUSTER ANALYSIS IN THE BUSINESS ENVIRONMENT." European Cooperation 4, no. 44 (2019): 15–23. http://dx.doi.org/10.32070/ec.v4i44.60.
Full textAbstract:
The cluster model of business organization has several advantages. In the presence of a cluster, marketing structures, which are created for the purpose of marketing support for the activities of enterprises taking into account the infrastructure of the vegetable market, are formed. This approach allows small-scale agricultural enterprises to avoid the growth of conditionally fixed costs and to increase performance of activity. At the same time, it's important to understand that clustering enables producers of vegetable products not only to jointly promote their products, but also to form an effective marketing support system for the activities of each enterprise. In this article authors have formed the essence of cluster analysis on the basis of the research of domestic and foreign scientists. The methodology of cluster analysis is generalized for vegetable enterprises. The use of methods of cluster analysis is proposed for the study of the regional vegetable market and consumer groups of vegetable products. Analytical and graphical possibilities of application of the software package STATISTICA are shown for multivariate grouping of consumers of vegetable products. A dendrogram of consumer preferences of vegetable products in a supermarket has been constructed. The authors used hierarchical clustering of consumers of vegetable products on the basis of Ward’s method, as an agglomeration plan. It is proved that the proposed methods should be used in the further practical activity of marketing services at the enterprises of the vegetable industry and their integration formations. The article justifies expediency the inclusion of psychographic and behavioral features in the segmentation of the market of vegetable products with cluster analysis, which will enable the marketing service to take into account the needs and demands of consumers in detail, establish the degree of their loyalty that is, the relation to vegetable production, its packaging and qualitative characteristics. The control of this technique is important not only for the marketer who carries out marketing researches, but also for employees of the marketing department of a small vegetable company.
13
Regalado Pezúa, Otto, Carlos Alberto Guerrero Medina, Úrsula Téllez Watson, and Cristina Barrantes Suyoc. "Bases para la segmentación del mercado homosexual en la ciudad de Lima: Un enfoque para el sector de entretenimiento. Segmentation bases of the homosexual market in the city of Lima: an approach for the entertainment sector." TEC Empresarial 11, no. 3 (2017): 7. http://dx.doi.org/10.18845/te.v11i3.3362.
Full textAbstract:
<p><strong>Resumen </strong></p><p>La población homosexual representa un importante mercado de consumo para diferentes categorías, destacando entre ellas el entretenimiento. Investigaciones académicas y comerciales han abordado este mercado principalmente enfocándose en países desarrollados, y considerándolo como un segmento único y homogéneo. La presente investigación propone sentar las bases para una segmentación de la población homosexual en Lima, capital de Perú, orientada a comprender las motivaciones de consumo de cada segmento identificado en el marco de la categoría entretenimiento. A través de los resultados obtenidos se identificaron tres segmentos en la población estudiada con características demográficas, psicográficas y preferencias distintas en cuanto a actividades de entretenimiento, de lo cual se desprenden diferentes necesidades y oportunidades para satisfacerlas.</p><p> </p><p><strong>Abstract</strong></p><p>The homosexual population is an important consumer market for different categories, being the entertainment the most significant. Academic and commercial researchers have addressed this market focusing on developed countries, and considering it a single and homogeneous segment. The following research proposes to set the bases for a segmentation of the homosexual population in Lima, Peru, in order to understand the motives of each identified consumer segment, within the entertainment category. The results allow to identify three segments in the studied population with different demographic, psychographic and behavioral characteristics regarding the consumption of entertainment, which gives rise to different needs and opportunities to satisfy them.</p><p><strong><br /></strong></p>
14
Gomez, Anabel, Rebecca Loar, and Andrea England Kramer. "The impact of market segmentation and social marketing on uptake of preventive programmes: the example of voluntary medical male circumcision. A literature review." Gates Open Research 2 (December 11, 2018): 68. http://dx.doi.org/10.12688/gatesopenres.12888.1.
Full textAbstract:
Background: The business world has long recognized the power of defining discrete audiences within a target population. However, market segmentation’s full potential has not been applied to the public health context. While some broad elements of market segmentation (e.g., age, geography) are considered, a nuanced look at behavioural and psychographic segmentation, which could greatly enhance the possibility of lasting behaviour change, is often missing. Segmentation, and the associated mindset which acknowledges the multi-dimensional differences between people, allows service providers, implementers, policymakers, and government officials to target initiatives and lead to a greater likelihood of lasting behavioural change. This paper investigates what segmentation is, how it has been applied to voluntary medical male circumcision (VMMC), how it can be applied in development, and the challenges in both measuring and adopting segmentation as part of program design. Methods: We performed a detailed search of peer-reviewed literature using PubMed, ProQuest, ScienceDirect, Google Scholar, and the abstract directories of the International AIDS Society (IAS) published between January 2015 and September 2018. We also accessed articles from business databases such as the Harvard Business Review. Results: Results from a VMMC-focused intervention that successfully designed and delivered segmentation-based programs in two countries demonstrated that it is possible to adapt private sector approaches. However, within the sector of global development that is most familiar with segmentation, these efforts rarely go beyond basic demographic segments. Conclusions: Existing published material tends not to measure the impact of segmentation itself, but the impact of the intervention to which segmentation was applied, which makes it challenging for the development sector to invest in the approach without evidence that it works. Nonetheless, the experiences of segmentation and demand creation for VMMC do highlight the opportunity for better integrating this approach in HIV prevention and in global development and measurement initiatives.
15
Tran, Christine, Adam Dicker, Benjamin Leiby, Eric Gressen, Noelle Williams, and Heather Jim. "Utilizing Digital Health to Collect Electronic Patient-Reported Outcomes in Prostate Cancer: Single-Arm Pilot Trial." Journal of Medical Internet Research 22, no. 3 (2020): e12689. http://dx.doi.org/10.2196/12689.
Full textAbstract:
Background Measuring patient-reported outcomes (PROs) requires an individual’s perspective on their symptoms, functional status, and quality of life. Digital health enables remote electronic PRO (ePRO) assessments as a clinical decision support tool to facilitate meaningful provider interactions and personalized treatment. Objective This study explored the feasibility and acceptability of collecting ePROs using validated health-related quality of life (HRQoL) questionnaires for prostate cancer. Methods Using Apple ResearchKit software, the Strength Through Insight app was created with content from validated HRQoL tools 26-item Expanded Prostate Cancer Index Composite (EPIC) or EPIC for Clinical Practice and 8-item Functional Assessment of Cancer Therapy Advanced Prostate Symptom Index. In a single-arm pilot study with patients receiving prostate cancer treatment at Thomas Jefferson University Hospital and affiliates, participants were recruited, and instructed to download Strength Through Insight and complete ePROs once a week over 12 weeks. A mixed methods approach, including qualitative pre- and poststudy interviews, was used to evaluate the feasibility and acceptability of Strength Through Insight for the collection and care management of cancer treatment. Results Thirty patients consented to the study; 1 patient failed to complete any of the questionnaires and was left out of the analysis of the intervention. Moreover, 86% (25/29) reached satisfactory questionnaire completion (defined as completion of 60% of weekly questions over 12 weeks). The lower bound of the exact one-sided 95% CI was 71%, exceeding the 70% feasibility threshold. Most participants self-identified with having a high digital literacy level (defined as the ability to use, understand, evaluate, and analyze information from multiple formats from a variety of digital sources), and only a few participants identified with having a low digital literacy level (defined as only having the ability to gather information on the Web). Interviews were thematically analyzed to reveal the following: (1) value of emotional support and wellness in cancer treatment, (2) rise of social patient advocacy in online patient communities and networks, (3) patient concerns over privacy, and (4) desire for personalized engagement tools. Conclusions Strength Through Insight was demonstrated as a feasible and acceptable method of data collection for ePROs. A high compliance rate confirmed the app as a reliable tool for patients with localized and advanced prostate cancer. Nearly all participants reported that using the smartphone app is easier than or equivalent to the traditional paper-and-pen approach, providing evidence of acceptability and support for the use of remote PRO monitoring. This study expands on current research involving the value of digital health, as a social and behavioral science, augmented with technology, can begin to contribute to population health management, as it shapes psychographic segmentation by demographic, socioeconomic, health condition, or behavioral factors to group patients by their distinct personalities and motivations, which influence their choices. Trial Registration ClinicalTrials.gov NC03197948; http://clinicaltrials.gov/ct2/show/NC03197948
16
Schuster, Lisa, Krzysztof Kubacki, and Sharyn Rundle-Thiele. "A theoretical approach to segmenting children’s walking behaviour." Young Consumers 16, no. 2 (2015): 159–71. http://dx.doi.org/10.1108/yc-07-2014-00461.
Full textAbstract:
Purpose – This paper aims to extend research applying the principle of market segmentation to gain insight into changing the physical activity behaviour of children, particularly their walk to/from school behaviour. It further examined the utility of employing theory, specifically the theory of planned behaviour (TPB), for this purpose. Childhood obesity is a leading public health concern globally. Design/methodology/approach – An online survey was conducted with 512 caregivers of primary school children. Caregivers were targeted given their control over children’s walk to/from school behaviour. Two-step cluster analysis, based on 14 geographic, demographic, psychographic and behavioural variables, was used to investigate groupings within the data set. Findings – The analysis revealed three distinct segments of caregivers, each with unique beliefs about their children walking to/from school: short-distance frequent walkers, middle-distance sporadic walkers and long-distance non-walkers. Four variables were found to be highly important in distinguishing these segments: distance to school, current walk to/from school behaviour, subjective norms and intentions to increase their child’s walk to school behaviour. Originality/value – The paper demonstrates the usefulness of behavioural, geographic and psychographic variables, as measured by the TPB, in distinguishing segments, offering an important contrast to prior segmentation studies emphasising demographic variables. This result provides empirical evidence of the value of using the four segmentation bases, extending beyond a demographic focus, and the importance of incorporating behavioural theory in market segmentation. In so doing, this research provides key insights into changing children’s walking behaviour.
17
Goenandar, Billy, and Maya Ariyanti. "Analysis of Demography, Psychograph and Behavioral Aspects of Telecom Customers Using Predictive Analytics to Increase Voice Package Sales." Journal of Consumer Sciences 6, no. 1 (2021): 1–19. http://dx.doi.org/10.29244/jcs.6.1.1-19.
Full textAbstract:
In 2018, Telkomsel's core business shifted its main services from Telephone and SMS services to Data and Digital services, since a declining trend of revenue starting 2014. However, telephone service still contributed 28.4% to the revenue and was the second largest, while SMS gave 4.1%. This research predicts voice package buyers using predictive analytics to identify customer profiles and significant variables to form appropriate target customer segmentation. Logistic regression was used to predict customers who would buy voice packages using 15 input variables. Next, analytics was done by dividing the data into 70% training data sets and 30% testing data obtained from customer voice package user data. The model accuracy gained 97.2%, and the top seven significant variables were formed. Then five clusters of customer segmentation were formed based on top significant variables using the K-Means clustering technique. Based on the results of the prediction model and clustering, behavioral targeting was conducted to provide targeted gimmick products based on five segmentations formed, and then it was divided into two main target customers by considering the similarity of behaviors based on revenue voice, minutes of voice usage, voice transactions, day of voice usage and data payload, thus it was more targeted.
18
Orth, Ulrich R., Mina McDaniel, Tom Shellhammer, and Kannapon Lopetcharat. "Promoting brand benefits: the role of consumer psychographics and lifestyle." Journal of Consumer Marketing 21, no. 2 (2004): 97–108. http://dx.doi.org/10.1108/07363760410525669.
Full textAbstract:
Because consumers can vary greatly in their value composition, they may seek a range of different benefits from products and brands and hence will react differently to marketing communications emphasizing selected brand benefits. The present study adapts a scale for measuring benefits that drive consumer preferences for craft beer. As part of this process, five dimensions of utility are identified, such as functional, value for money, social, positive and negative emotional benefit. In order to support decisions on market segmentation and brand positioning, those dimensions of benefit are profiled against consumer brand preferences, lifestyle segments, demographic and behavioral variables. Based on the results, guidelines for communication strategies are offered that address the benefits sought by specific segments more holistically.
19
Horner, Susan. "The Future of Market Segmentation and Relationship Marketing in the Tourism and Hospitality Sectors." Atna - Journal of Tourism Studies 1, no. 1 (2006): 1–14. http://dx.doi.org/10.12727/ajts.1.1.
Full textAbstract:
There has been much written about the different methods of market segmentation in relation to the tourism and hospitality industry. Tourism and hospitality organisations have increasingly tried to devise ways of categorising consumers into discrete groups, understanding their behaviour in a variety of ways, and reflecting these findings in appropriate marketing strategies. This paper uses illustrative examples that have been researched to show that the new approach to market segmentation should be based on psychographic and behavioural characteristics, and considers the relevance of relationship marketing in the context of the post-modernist era and growing ethical debate. The paper concludes with a review of the future for branded tourism and hospitality organisations and suggests that an understanding of consumer behaviour should become the central focus for future commercial success
20
Bo Liu, Hong, Breda McCarthy, Tingzhen Chen, Shu Guo, and Xuguang Song. "The Chinese wine market: a market segmentation study." Asia Pacific Journal of Marketing and Logistics 26, no. 3 (2014): 450–71. http://dx.doi.org/10.1108/apjml-07-2013-0089.
Full textAbstract:
Purpose – The purpose of this paper is to examine how the Chinese wine market can be meaningfully segmented and to explore marketing implications for the Australian wine sector. Design/methodology/approach – The research is descriptive in nature, using an online survey to collect quantitative data on wine consumer behaviour. A total of 407 responses were obtained. Data analysis included descriptive analysis (frequency distributions) and cluster analysis. Findings – The research identifies three clusters of wine consumers: “the extrinsic attribute-seeking customers”, “the intrinsic attribute-seeking customers” and “the alcohol level attribute-seeking customers”. These groups of consumers were categorised using a behavioural (benefit) segmentation base. Research limitations/implications – The use of an internet survey and convenience sample limits generalisation of the findings. The adoption of a behavioural basis in conducting the segmentation is a limitation. The use of more complex segmentation bases, such as psychographics, may yield a richer understanding of the Chinese wine consumer in future studies. Practical implications – The customer profiles provide Australian wine marketers with an insight into Chinese wine consumer behaviour. Brand positioning can be improved by ensuring that the brand emphasises certain product attributes which the segments value when choosing wine. Originality/value – Little previous research on market segmentation has been conducted in mainland China. For Australian wine marketers, this study provides a baseline study into market segmentation and may assist with targeting and brand positioning decisions.
21
Ишамятова, Ирина, and Irina Ishamyatova. "SEGMENTATION OF CONSUMERS OF RESIDENTIAL REAL ESTATE AS THE MAIN PARTICIPANTS IN THE MARKETING MACRO ENVIRONMENT." Russian Journal of Management 6, no. 1 (2018): 13–14. http://dx.doi.org/10.29039/article_5b06a2ddca7ba9.04639826.
Full textAbstract:
This work is devoted to studying of behavior of various segments of consumers in the market of a residential real estate. Work on segmentation of consumers of Penza on various criteria is carried out: on geographical, demographic, psychographic and behavioural. In work methods of the statistical analysis and the formalized survey of consumers conducted during the period since 2016-2017 are used. The conducted researches will allow to accumulate marketing efforts of the construction organizations to ensuring demand of separate groups of buyers, but not on all market in general. Regional and to municipalities of domicile purposefully to influence formation of needs of the population with which in compliance to coordinate the volume and structure of construction.
22
Kitunen, Rundle-Thiele, and Carins. "Segmenting Young Adult University Student’s Eating Behaviour: A Theory-Informed Approach." Nutrients 11, no. 11 (2019): 2793. http://dx.doi.org/10.3390/nu11112793.
Full textAbstract:
The purpose of this paper is to extend behavioural theory and segmentation application. Specifically, this paper draws on three segmentation bases and behavioural theory that extends focus beyond individual psychological predispositions to form segments within the healthy eating context for young adult university students (20–35 years) in Queensland, Australia. Participants were invited to take part in an online survey via email and through face to face intercept to ensure a diverse cross section was obtained. Structural equation modelling revealed that the Motivation, Opportunity, and Ability (MOA) framework can be utilised to explain healthful eating behaviour and two-step cluster analysis uncovered two distinct segments with education, motivation to eat healthily and Turconi’s eating behaviour scores being the most important variables within the wider multivariate segment formation. This paper contributes to literature in the following ways. First, it confirms the importance of behavioural bases in segment formation and supports inclusion of other bases, namely demographics and psychographics. Next, it provides evidence of the value of including behavioural theory, which extends focus beyond what individuals think to understand how the environment may support them. Finally, this paper demonstrates that the MOA framework together with eating behaviour and demographic factors (education) can produce theoretically informed segments.
23
Annuar, Sharifah Nurafizah Syed, and Imbarine Bujang. "Market Segmentation of Organ Donors in Malaysia: A Systematic Literature Review." Global Journal of Business and Social Science Review (GJBSSR) Vol. 2(2) 2014 2, no. 2 (2014): 50–54. http://dx.doi.org/10.35609/gjbssr.2014.2.2(6).
Full textAbstract:
Objective- The objectives of this paper are to determine bases in segmenting organ donors and to examine potential variables that could be used to segment and target potential organ donors. Methodology/Technique To understand the complexities of the characteristics of potential organ donors in Malaysia, it is important that a systematic Literature Review be conducted. Research articles are searched from selected databases using certain keywords and articles met inclusion criteria are reviewed. This paper contributes to the understanding about the importance of food allergy awareness among public. Findings - Based on this review study, it was found the elders, men, individuals with higher educational level and reside in urban localities are more likely to become organ donors. Therefore, appropriate programs should be targeted to these groups. Novelty - The paper used systematic literature review to re-examine the characteristics of potential organ donors and group the potential organ donors in Malaysia using common segmentation bases. This paper contributes to marketing literature and provides insights to relevant authorities in designing Organ Donation Campaigns. Type of Paper Conceptual Keywords: Market Segmentation; Organ Donations; Malaysia; Demographic; Geographic; Psychographic; Behavioural.
24
Odhiambo, Edwin, and Jane Wanjira. "Strategic Positioning and Competitive Advantage of Commercial Banks in Uasin Gishu County, Kenya." International Journal of Current Aspects 3, no. II (2019): 83–97. http://dx.doi.org/10.35942/ijcab.v3iii.8.
Full textAbstract:
Strategic positioning has been identified as an important weapon to manage the competition in the business environment. However, despite the use of strategic positions, many banks in the country are facing challenges from the competition destabilizing the position they hold. Thus, the sole reason of the project was to establish how strategic positioning affects competitive advantage of banks in Uasin Gishu County Kenya. The specific objectives were; to examine the effects of mono-segment positioning, multi-segment positioning, standby positioning, adaptive positioning and defensive positioning on competitive advantage of commercial banks in Uasin Gishu County, Kenya. The study was guided by Resource-Based-View, The Game Theory, Market Based View Theory and Open Systems Theory. Explanatory research design was used in this study. The unit of analysis was commercial banks in Uasin Gishu County, Kenya and the unit of observation was 748 employees in 25 banks. A stratified random sample was used as a significant blend of categorization and randomization. A sample of 173 employees was selected. Questionnaires were used in collection of data. Descriptive statistics and multiple regression analysis were used to analyse data. The study established a positive and significant relationship between mono-segment positioning, multi-segment positioning, standby positioning, adaptive positioning and defensive positioning on organizational competitive advantage. The study concludes that through mono-segment Commercial banks are free to devote all of their resources to attracting a single, narrowly defined type of customer with a specific need it can fulfill better than other companies. Through multi segment Commercial banks can analyze various customer groups and targeting specific products to meet their demands. Through standby positioning, commercial banks can base their strategy completely on a new segment which increases its focus and profitability. Through adaptive the brand loyalty of commercial banks definitely increases and also market segmentation increases competitiveness of a firm from a holistic view and defensive positioning leads to customer retention throughout customer life cycle. The study recommends that commercial banks in Uasin Gishu County implementing mono segment should concentrate all their efforts in a single segment with a single marketing mix so as to avoid confrontation with financial institutions. On multi segment, commercial banks should categorize their customers along demographic, geographic, behavioral, or psychographic lines or a combination of them. This will enable them offer products and services effectively by understanding distinctive needs of the groups. On standby positioning strategy, commercial banks should only opt execute a mono-segment positioning strategy only during unavoidable situations. To minimize response time, the banks should prepares a standby plan that specify the product(s) and their attributes as well as details of the marketing program(s) that would be used to position the new product. On adaptive positioning, commercial banks should aim at changing or reforming a bank’s marketing mix to suit to the particular geography in which the bank is operating. This will enable the banks to effectively tailor their products and service in rapid and unparalleled ways to meet their customers’ interests and needs. On defensive positioning, commercial banks should resort to position defense to ensure a new bank’s market entry does not impact or weaken their brand. They may also opt to preempt competitive strategies by introducing an additional brand in a similar position for the same segment.
 This is an open-access article published and distributed under the terms and conditions of the Creative Commons Attribution 4.0 International License of United States unless otherwise stated. Access, citation and distribution of this article is allowed with full recognition of the authors and the source.
25
Ban, Joowon, Bruce Prideaux, Hyoje Jay Kim, and Ben Sheehan. "How service quality and perceived value affect behavioral intentions of ecolodge guests: The moderating effect of prior visit." Journal of Vacation Marketing, September 27, 2021, 135676672110426. http://dx.doi.org/10.1177/13567667211042641.
Full textAbstract:
Psychographic segmentation is popular within the tourism literature. It is useful in describing a prototypical customer, however psychological attributes are hard to detect at the individual level and by front-line staff. This paper tests the viability of prior visits (first-time vs. repeat visits) as a segmentation strategy, given this information is readily available to tourism operators. We test an interaction effect between prior visits, service quality, and perceived value using the ECOSERV model, a well-established model of ecotourism customer satisfaction. Using a sample of ecolodge guests, we demonstrate that a prior visit attenuates the relationship between perceived value and customer satisfaction. Among repeat guests, perceived value has less impact upon customer satisfaction and intentions to revisit or recommend an ecolodge. Conversely, service quality continues to predict satisfaction for both first-time and repeat guests. The data suggest attracting first-time guests requires appeals to the setting, features and price of an offering. Meanwhile, strategies to maximize repeat guests should emphasize non-monetary qualities of the experience.
26
Sgaier, Sema K., Maria Eletskaya, Elisabeth Engl, et al. "A case study for a psychographic-behavioral segmentation approach for targeted demand generation in voluntary medical male circumcision." eLife 6 (September 13, 2017). http://dx.doi.org/10.7554/elife.25923.
Full textAbstract:
Public health programs are starting to recognize the need to move beyond a one-size-fits-all approach in demand generation, and instead tailor interventions to the heterogeneity underlying human decision making. Currently, however, there is a lack of methods to enable such targeting. We describe a novel hybrid behavioral-psychographic segmentation approach to segment stakeholders on potential barriers to a target behavior. We then apply the method in a case study of demand generation for voluntary medical male circumcision (VMMC) among 15–29 year-old males in Zambia and Zimbabwe. Canonical correlations and hierarchical clustering techniques were applied on representative samples of men in each country who were differentiated by their underlying reasons for their propensity to get circumcised. We characterized six distinct segments of men in Zimbabwe, and seven segments in Zambia, according to their needs, perceptions, attitudes and behaviors towards VMMC, thus highlighting distinct reasons for a failure to engage in the desired behavior.
27
Jaiswal, Deepak, Vikrant Kaushal, Pankaj Kumar Singh, and Abhijeet Biswas. "Green market segmentation and consumer profiling: a cluster approach to an emerging consumer market." Benchmarking: An International Journal ahead-of-print, ahead-of-print (2020). http://dx.doi.org/10.1108/bij-05-2020-0247.
Full textAbstract:
PurposeIn the present era of green consumerism, consumers are shifting towards sustainable consumption with the rising demand of green products. Despite consumers' demand of such products, their attitudes towards eco-friendly practices can neither be the same for different consumer groups nor can be treated as they all are equally green. The purpose of this study is to operationalize the green market segmentation based on demographic, psychographic and behavioural characterization in the Indian context of green consumerism.Design/methodology/approachThe deductive approach of questionnaire survey method has been adapted to collect the responses from convenience sampling of Indian consumers using the measured constructs concerning to green consumer psychology. The data were analyzed by applying multivariate techniques of confirmatory factor analysis (CFA), cluster and discriminant analysis.FindingsThe results revealed that the three distinctive set of consumer groups are evolved as “keen greens”, “moderate greens” and “reluctant greens” based on the eight cognitive variables used in this study, namely environmental concern (EC), perceived environmental knowledge (PEK), perceived consumer effectiveness (PCE), perception of eco-label, perception of eco-brand and environmental advertisements, green purchase intention (GPI) and green purchasing behaviour (GPB) in the Indian context.Research limitations/implicationsThe research findings may lack its generalizability in the Indian context, as the survey strategy is confined with the most populated territory of India. To provide its robustness, the future studies need more heterogeneous sample across the country. The research findings could provide the key insights into policymakers and enterprises in the framing of marketing strategies to promote green consumerism in the setting of emerging economies.Originality/valueThere is dearth of literature concerning to green consumer segmentation based on the “attitude–intention–behaviour” approach in the Indian context. Therefore, the present study endeavours to manifest a holistic description of green consumer classification based on demographic, psychographic and behavioural characterization. At Prima facie, the study is the first that elucidates consumers' segments profile by incorporating environmental cognitive factors from both the perspectives; “consumers” inner stimuli' and “external green marketing cues”, especially in the indigenous Indian setting.
28
Kruger, Martinette, and Adam Viljoen. "A cause for celebration! A psychographic typology of attendees at a benefit concert." International Journal of Culture, Tourism and Hospitality Research ahead-of-print, ahead-of-print (2021). http://dx.doi.org/10.1108/ijcthr-07-2020-0135.
Full textAbstract:
Purpose This exploratory study aims to show that events can create awareness and facilitate behavioural change among attendees. Festivals and events can use the United Nations sustainable development goals as drivers of societal change and business growth. Unfortunately, the attendees to a benefit concert have not been investigated to date. This study fills this gap by segmenting attendees to a benefit concert aimed at eradicating poverty. Design/methodology/approach A quantitative destination-based survey was undertaken at the Mandela 100: Global Citizen Festival in Johannesburg, South Africa, in 2018. A simple random sampling method was used within a stratified sampling method, and 408 questionnaires were obtained. Findings Three psychographic segmentation variables were used: motives for attending the event (novelty, escape and socialization and cause advocating); behavioural intentions and change as a result of attending the event (cognition and awareness, loyalty-related behaviour, active engagement and travel-related behaviour); and global causes aimed at eradicating poverty that attendees regard as important to support (social, sustainability, fiscal, fundamental and elevated prosperity). The results revealed three distinct segments, proposing that an AID-typology applies to benefit concert attendees: advocates, inspirers and discoverers. Each group has either a high, moderate or low level of commitment towards the festival’s and other global causes. Practical implications Practical implications are suggested as guidelines to encourage advocacy and active involvement for global causes. Originality/value This study was conducted from a developing country’s perspective and contextualizes the role that events can play in advocating for specific causes and encouraging citizens to get involved.