Academic literature on the topic 'Segmentation tourism demand'

This paper aims to advance the understanding of the micro-economic foundations of tourism demand theory, particularly through bringing out some of the implications of the tour characteristics approach to utility analysis, and also through explicitly linking the micro-economic theory of the individual tourist to the aggregate level demand models as actually estimated. Important implications of the tour characteristics theory are that it yields theoretical rationales for the importance of market segmentation of tourism demand, and for tourism product differentiation. Consideration of the aggregation issues in the particular context of tourism demand shows aggregation to be justified and feasible when the market is segmented. Market segmentation is shown to be theoretically important for good tourism demand models, supporting its generally observed practical usefulness. Alternatively, aggregation can be justified through a random utility argument that assumes independence of individuals' tour decisions.

Purpose – of the study is to indicate the path of much needed segmentation in the Croatian tourist supply. Therefore, it aims to identify the destination-specific elements of bicycle destinations in Europe, within the context of cycle tourism demand. Design – While the quality of the tourist product is proportional to the level of logistics implementation and the rivalry on the tourist market is supply chain-based, the focus is on a crucial element of tourist supply chain management—information. Methodology – The study recognizes both counterparts on the market, although highlighting the tourist supply. The data on supply was collected by researching the internet information sources available to cycle tourists while making travel decisions. Findings on the destinations’ logistic product variables are compared to criteria set by the researched cycle tourism demand. Approach – This small-scale research of bicycle tourism supply aims at testing the selected criteria for the purpose of a sequential wider research oriented towards providing a list of possible upgrades for Croatian destinations. Findings – Among all features attributable to a destination, research demonstrated that the cycle tourists’ primary focus is on information accessibility. The cycling-specific supply recognizes this information dependency and targets the market by a variety of needed information, while general tourist sites often lack complete information. Value – Similar research of bicycle tourism does not exist. The field is mainly contributed to trough conceptual discussions and studies of existing practice. This research establishes to what extent the demand and supply side match by identifying the common attributes of cycle tourism destinations.

Travel and tourism is an important economic activity in most countries around the world. In 2018, international tourist arrivals grew 5% to reach the 1.4 billion mark and at the same time export earnings generated by tourism have grown to USD 1.7 trillion. The rapid growth of the tourism industry has globally attracted the interest of researchers for a long time. The literature has tried to model tourism demand to analyze the effects of different factors and predict the future behavior of the demand. Forecasting of tourism demand is crucial not only for academia but for tourism industries too, especially in line with the principles of sustainable tourism. The hospitality branch is an important part of the tourism industry and accurate passenger flow forecasting is a key link in the governance of the resources of a destination or in revenue management systems. In this context, the paper studies the interdependence of tourism demand in one of the main Italian tourist destinations, the Campania region, using a quantile-on-quantile approach between overall and specific tourism demand. Data are represented by monthly arrivals and nights spent by residents and non-residents in hotels and complementary accommodations from January 2008 to December 2018. The results of the analysis show that the hotel-accommodation component of the tourism demand appears to be more vulnerable than extra-hotel accommodation component to the fluctuations of the overall tourism demand and this feature is more evident for the arrivals than for nights spent. Moreover, the dependence on high quantiles suggests strategy of diversification or market segmentation to avoid overtourism phenomena and/or carrying capacity problems. Conversely, dependence on low quantiles suggests the use of push strategies to stimulate tourism demand. Finally, the results suggest that it could be very useful if the stakeholders of the tourism sector in Campania focused their attention on the collaboration theory.

Purpose This paper addresses the motivations of tourists who visit the region of La Rioja, Spain, which is well known for its internationally recognized, high-quality wines, yet remains understudied as a wine tourism destination. The paper aims to ascertain whether tourists are attracted to La Rioja because of its famous wines and wine-related activities or if other motivations exist. Design/methodology/approach The data were derived from 217 questionnaires regarding tourists’ motivations. A tourist survey was applied in La Rioja’s capital city, Logroño, and segmentation analysis was undertaken. The data were first grouped into five factors regarding motivations for one’s visit. These factors were then used to create two clusters: “wine tourists” and “other tourists”. Findings The results enabled us to detect different segments of tourists. The existence of two clusters suggests that tourists are motivated to visit the region for various reasons that are not necessarily wine-related. Thus, the region should be marketed to tourists beyond the theme of wine, as there is a demand for diverse experiences. Originality/value Using the push and pull theory, this study contributes to the literature on the profile of visitors to wine tourism destinations by identifying differences in terms of motivations and other personal characteristics between “wine tourists” and the “other tourists”. It also adds to the few existing studies on wine tourism segmentation in Spain through its focus on La Rioja, which is one of the most famous Spanish wine tourism destinations.

Since the end of the 20th century, glaciers are shrinking at an accelerated pace worldwide. This fuels the concern that increased glacier recession will lead to changes in the accessibility, safety, and amenity of many popular glacier tourist destinations—which may, in turn, affect the number of tourists visiting these areas. However, tourist responses to climate-induced environmental changes are still not well understood. Therefore, this study assesses the effects of the implications of glacier recession for glacier site visitation demand and examines the heterogeneity of tourists’ responses to these implications for visitation, combining a contingent behavior approach with multivariate cluster analysis. Data were generated from a quantitative survey of 565 visitors to Vatnajökull National Park in southeast Iceland. The results show that climate change induced environmental changes greatly affect nature-based tourism demand, and that the responses of glacier visitors to those changes vary considerably across visitation implications and visitor segments. In order to facilitate future glacier site visitation demand in a sustainable manner, decision-makers and practitioners need to act more proactively and incorporate visitor segment differences into their planning, education, communication efforts and product development.

Ecotourism is one of the tourism variants with more annual growth. Motivation has become a fundamental criterion for travel behavior. Segmentation is used to identify the market niches of different tourism products and services. This study collects these three elements and is designed to examine demand segmentation and motivations in ecotourism. The analysis was carried out in the Albufera and Serranía de Cuenca Natural Parks, both located in the Mediterranean area in Spain. The analysis sample consists in 349 surveys obtained in situ. For the data analysis, a factor analysis and nonhierarchical K-media segmentation were performed. The results show eight motivational dimensions: “Interpersonal relationships”, “Self-development”, “Escape”, “Building personal relationships”, “Nature”, “Ego-defensive function”, “Rewards”, and “Fun”. According to tourists’ motivations, three ecotourist segments are obtained: “Nature”, “Multiple motives”, and “Reward and Escape”. This research can assist companies and institutions to improve tourism service offers and perform efficient marketing planning.

This is a conceptual paper address the opportunity of flea market as a trend which begins to receive recognition as one of tourism product; or in other word so called flea market tourism. Nowadays, flea market capturing attention as one of the weekend activities for visitor and tourist either inbound or outbound region. One of the most establish flea market in Malaysia and listed in booklet titled Malaysia Flea Market Galore is an indoor flea market in Amcorp Mall, Petaling Jaya. It has been selling antique, collectibles and used goods from various era. However, while the rise of flea market tourism has been understood in developed country, the research in the developed country such as Malaysia is still limited. Therefore, this paper attended to examine the factors relevant to the motivation of this specialised tourism market. Understanding of the characteristics of flea market in Malaysia context is very vital to flourish the maximum experience in order to allow the activities to occurred. As a result, variable for flea market in creating demand and the need to capture the market can be fully understood. The variable of factor discussed in this paper involve uniqueness of the market, variety of products, leisure activities, treasure-hunting, affordable items and local cultures. Thus, the distinctive features of the flea market tourism will be able to be promoted as a complete tourism product.

Purpose – This paper aims to show that the field of restaurants in Amsterdam, a tourist-historic city par excellence where tourism and daily life of locals are spatially intimately intertwined, is nevertheless segmented according to types of restaurants and their micro-geography (passers-by streets versus side streets and “hidden places” in the city). The kernel of the authors’ argument is that on the restaurant market, just as on markets of other cultural products, there is a lot of quality uncertainty because the standards of valuation are contested, differ between classes and lifestyle groups and vary in space and time. Design/methodology/approach – Case study is based on face-to-face interviews with tourists and restaurants in the summer of 2013 in Amsterdam. The restaurants to be interviewed were selected on the basis of a stratified sample of new start-ups, covering different neighbourhoods of Amsterdam. The interviews with restaurants and tourists were done on the basis of some open-ended and some semi-structured questions. Simple cross-tabulation tables with shares, Herfindahl index measures and a chi-square analysis were employed to make the analysis. Findings – Quality uncertainty in the restaurant market is higher for tourists than for locals. Restaurants that are strongly oriented to the tourism market are more found in the lower-middle segments of the market, are more located in passers-by streets, participate less in local networks and monitor other restaurants less than restaurants that are predominantly dependent on locals. Research limitations/implications – Due to the lack of interest of making interviews from tourists, the authors could only apply interviews to queuing tourists who have time to reply questions. The long queue was mainly in front of Van Gogh Museum. Madame Taussauds Museum and the boat tours queue was tried a lot but no success achieved for making interviews. The authors’ empirical research is based on interviews with tourists only, whereas gentrifiers are not interviewed at all. Practical implications – This paper enriches knowledge on food tourism on the one hand and the relation between urban tourism and gentrification on the other. Streets with a variety of different restaurants and shops are attractive to both locals and tourists. But the more attractive those streets become, the more property prices increase as a result of which their diversity and attractiveness particularly to locals declines. Social implications – This paper argues that mainstream economics does go very far in analysing the restaurant market. The authors argue that Bourdieu’s impressive works bring us further. That is why the authors prefer the concept of field to market because the concept of field implies power relations largely neglected in mainstream economic analysis. However, Bourdieu hardly pays attention to geographical space (only social space). By bringing geography in to the field of restaurants, the authors get a better grip on the geography of social construction of quality and why tourists have a peripheral position in the field vis-à-vis gentrifiers (or locals). Originality/value – Most of the literature on food tourism is strongly focussed on the demand side and neglects the supply side and is very empiristic, ignoring the analysis of how the restaurant market really works; it never wonders how it is possible that the restaurant market works, given the problem of quality uncertainty. This paper aims to link production and consumption in the restaurant market under conditions of quality uncertainty. The paper enlarges knowledge on the relation between urban tourism and gentrification in tourist-historic cities. Although both are spatially intertwined in those cities, the authors argue that there is a tendency to segmentation in the restaurant market.