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Journal articles on the topic 'Segmentation tourism demand'

Author: Grafiati

Published: 4 June 2021

Last updated: 2 February 2022

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1

Morley, Clive L. "Tourism Demand: Characteristics, Segmentation and Aggregation." Tourism Economics 1, no. 4 (1995): 315–28. http://dx.doi.org/10.1177/135481669500100401.

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This paper aims to advance the understanding of the micro-economic foundations of tourism demand theory, particularly through bringing out some of the implications of the tour characteristics approach to utility analysis, and also through explicitly linking the micro-economic theory of the individual tourist to the aggregate level demand models as actually estimated. Important implications of the tour characteristics theory are that it yields theoretical rationales for the importance of market segmentation of tourism demand, and for tourism product differentiation. Consideration of the aggrega

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Mrnjavac, Edna, Nataša Kovačić, and Darja Topolšek. "The logistic product of bicycle destinations." Tourism and hospitality management 20, no. 2 (2014): 171–84. http://dx.doi.org/10.20867/thm.20.2.2.

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Purpose – of the study is to indicate the path of much needed segmentation in the Croatian tourist supply. Therefore, it aims to identify the destination-specific elements of bicycle destinations in Europe, within the context of cycle tourism demand. Design – While the quality of the tourist product is proportional to the level of logistics implementation and the rivalry on the tourist market is supply chain-based, the focus is on a crucial element of tourist supply chain management—information. Methodology – The study recognizes both counterparts on the market, although highlighting the touri

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De Luca, Giovanni, and Monica Rosciano. "Quantile Dependence in Tourism Demand Time Series: Evidence in the Southern Italy Market." Sustainability 12, no. 8 (2020): 3243. http://dx.doi.org/10.3390/su12083243.

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Travel and tourism is an important economic activity in most countries around the world. In 2018, international tourist arrivals grew 5% to reach the 1.4 billion mark and at the same time export earnings generated by tourism have grown to USD 1.7 trillion. The rapid growth of the tourism industry has globally attracted the interest of researchers for a long time. The literature has tried to model tourism demand to analyze the effects of different factors and predict the future behavior of the demand. Forecasting of tourism demand is crucial not only for academia but for tourism industries too,

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Manente, Maria, V. Minghetti, and Paolo Costa. "Tourism demand segmentation and consumption behaviour: An economic analysis." Tourist Review 51, no. 3 (1996): 53–62. http://dx.doi.org/10.1108/eb058230.

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Vorobiova, Natalia, Patrícia Pinto, Pedro Pintassilgo, and Joice Lavandoski. "Motivations of tourists in wine regions: the case of La Rioja, Spain." International Journal of Wine Business Research 32, no. 3 (2019): 353–71. http://dx.doi.org/10.1108/ijwbr-02-2019-0014.

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Purpose This paper addresses the motivations of tourists who visit the region of La Rioja, Spain, which is well known for its internationally recognized, high-quality wines, yet remains understudied as a wine tourism destination. The paper aims to ascertain whether tourists are attracted to La Rioja because of its famous wines and wine-related activities or if other motivations exist. Design/methodology/approach The data were derived from 217 questionnaires regarding tourists’ motivations. A tourist survey was applied in La Rioja’s capital city, Logroño, and segmentation analysis was undertake

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Welling, Johannes, Þorvarður Árnason, and Rannveig Ólafsdóttir. "Implications of Climate Change on Nature-Based Tourism Demand: A Segmentation Analysis of Glacier Site Visitors in Southeast Iceland." Sustainability 12, no. 13 (2020): 5338. http://dx.doi.org/10.3390/su12135338.

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Since the end of the 20th century, glaciers are shrinking at an accelerated pace worldwide. This fuels the concern that increased glacier recession will lead to changes in the accessibility, safety, and amenity of many popular glacier tourist destinations—which may, in turn, affect the number of tourists visiting these areas. However, tourist responses to climate-induced environmental changes are still not well understood. Therefore, this study assesses the effects of the implications of glacier recession for glacier site visitation demand and examines the heterogeneity of tourists’ responses

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Carrascosa-López, Conrado, Mauricio Carvache-Franco, José Mondéjar-Jiménez, and Wilmer Carvache-Franco. "Understanding Motivations and Segmentation in Ecotourism Destinations. Application to Natural Parks in Spanish Mediterranean Area." Sustainability 13, no. 9 (2021): 4802. http://dx.doi.org/10.3390/su13094802.

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Ecotourism is one of the tourism variants with more annual growth. Motivation has become a fundamental criterion for travel behavior. Segmentation is used to identify the market niches of different tourism products and services. This study collects these three elements and is designed to examine demand segmentation and motivations in ecotourism. The analysis was carried out in the Albufera and Serranía de Cuenca Natural Parks, both located in the Mediterranean area in Spain. The analysis sample consists in 349 surveys obtained in situ. For the data analysis, a factor analysis and nonhierarchic

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McCleary, Ken W., Pamela A. Weaver, and Fang Meng. "Dance as a Tourism Activity: Demographics, Demand Characteristics, Motivation, and Segmentation." Tourism Analysis 10, no. 3 (2005): 277–90. http://dx.doi.org/10.3727/108354205775322970.

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Mohd Hazlan, Hazlina Aniza, Hairul Nizam Ismail, and Syed Muhammad Rafy Syed Jaafar. "FLEA MARKET TOURISM : A REVIEW OF MOTIVATION AND CHARACTERISTICS OF SPECIALISED TOURIST SEGMENTATION." International Journal of Built Environment and Sustainability 6, no. 1-2 (2019): 55–61. http://dx.doi.org/10.11113/ijbes.v6.n1-2.383.

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This is a conceptual paper address the opportunity of flea market as a trend which begins to receive recognition as one of tourism product; or in other word so called flea market tourism. Nowadays, flea market capturing attention as one of the weekend activities for visitor and tourist either inbound or outbound region. One of the most establish flea market in Malaysia and listed in booklet titled Malaysia Flea Market Galore is an indoor flea market in Amcorp Mall, Petaling Jaya. It has been selling antique, collectibles and used goods from various era. However, while the rise of flea market t

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Terhorst, Pieter, and Hilal Erkuş-Öztürk. "Urban tourism and spatial segmentation in the field of restaurants: the case of Amsterdam." International Journal of Culture, Tourism and Hospitality Research 9, no. 2 (2015): 85–102. http://dx.doi.org/10.1108/ijcthr-09-2014-0074.

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Purpose – This paper aims to show that the field of restaurants in Amsterdam, a tourist-historic city par excellence where tourism and daily life of locals are spatially intimately intertwined, is nevertheless segmented according to types of restaurants and their micro-geography (passers-by streets versus side streets and “hidden places” in the city). The kernel of the authors’ argument is that on the restaurant market, just as on markets of other cultural products, there is a lot of quality uncertainty because the standards of valuation are contested, differ between classes and lifestyle grou

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Jindrová, Andrea, and Ludmila Dömeová. "Segmentation of rural tourists in the Czech Republic." Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 59, no. 4 (2011): 117–22. http://dx.doi.org/10.11118/actaun201159040117.

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The aim of this article is to determine the features that characterize the domestic rural tourists in the Czech Republic and separate them into groups. In order to fulfill this goal, an inquiry survey and statistical analysis of obtained data were realized. The results verified our hypothesis that the demand is different for different type of tourists and we were able to define 3 types of tourists: traditional, active, and passive. The passive tourists search mainly for tranquillity and rest, in our research mainly older people preferring longer stays. The traditional tourists favour visiting

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Arcana, Komang Trisna Pratiwi, and Febianti Febianti. "TOURIST’S PROFILE AND PERCEPTION TOWARDS ECOTOURISM PRODUCT IN AMBENGAN VILLAGE, SINGARAJA, BALI." Journal of Business on Hospitality and Tourism 4, no. 2 (2018): 124. http://dx.doi.org/10.22334/jbhost.v4i2.119.

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The development of the tourism industry in the south of Bali tend to be uncontrolled and opened an opportunity for other development of alternative tourism destination in other regions of Bali such as Singaraja. One of destination with natural and cultural tourism attraction is Ambengan Village. In the increase of tourist demand, the community needs to do some innovations and development of tourism product. Furthermore, it requires to prioritize the existing market segmentation and reaching the other one. It necessary due to the existing product has some weaknesses compared to tourism product

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Du, Fei, Feng Yang, Liang Liang, and Mingming Yang. "Do service providers adopting market segmentation need cooperation with third parties?" International Journal of Contemporary Hospitality Management 28, no. 1 (2016): 136–55. http://dx.doi.org/10.1108/ijchm-01-2014-0014.

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Purpose This study aims to analyze the tradeoff between two potential marketing strategies for service providers, namely, market segmentation on the basis of reservation lead time and cooperation with third parties. Design/methodology/approach This paper proposes an optimization model to describe market segmentation strategy after cooperating with third parties by taking hotels for example. Findings The results show that the profitability of adopting two strategies simultaneously is lower than that with market segmentation alone under some cases, which is relevant with attributes of travel age

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Carvache-Franco, Wilmer, Mauricio Carvache-Franco, Orly Carvache-Franco, and Ana B. Hernández-Lara. "Motivation and segmentation of the demand for coastal and marine destinations." Tourism Management Perspectives 34 (April 2020): 100661. http://dx.doi.org/10.1016/j.tmp.2020.100661.

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Falcão, Roberto Pessoa de Queiroz, Murilo Carrazedo Marques da Costa Filho, and Jorge Brantes Ferreira. "Segmentation of Brazilian travelers’ mobile purchase behavior." Journal of Hospitality and Tourism Insights 3, no. 2 (2019): 209–28. http://dx.doi.org/10.1108/jhti-03-2019-0042.

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Purpose The purpose of this paper is to segment travelers by their predispositions regarding the adoption of smartphones to purchase travel-related services, which is crucial for developing specific marketing strategies for each group of tourists. Design/methodology/approach A survey was conducted with 1,014 Brazilian travelers assessing their smartphone usage frequency and predispositions regarding travel purchases. The authors selected three variables related to the users’ acceptance of technology (perceived usefulness, ease of use and intentions to use smartphones for tourism purchases) and

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Carvache-Franco, Mauricio, Marival Segarra-Oña, and Conrado Carrascosa-López. "Segmentation by Motivation in Ecotourism: Application to Protected Areas in Guayas, Ecuador." Sustainability 11, no. 1 (2019): 240. http://dx.doi.org/10.3390/su11010240.

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Among tourists, there is recently a growing interest in the environment and enjoying the natural world. This study analyzed the motivations and segmentation of the demand for ecotourism, using functional theory as a reference point. Empirical analysis was carried out in Santay National Recreation Area, Morro Mangrove Wildlife Refuge, and Samanes National Recreation Area. The sample included 382 surveys, obtained in situ using the simple random sampling method. Factorial analysis and non-hierarchical segmentation were performed to analyze the data. The results indicate that there are several mo

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Šerić, Neven, Silvija Vitner Marković, and Svemir Tamari Tutnjević. "Proposed Concept of Segmentation of Traditional Japanese Emissive Market for Managing Tourist Promotion of Mediterranean Countries." Annals of the Alexandru Ioan Cuza University - Economics 62, no. 3 (2015): 313–24. http://dx.doi.org/10.1515/aicue-2015-0021.

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Abstract The concept of segmentation strategy of targeted emissive market is a usable starting point for efficient managing of promotion of receptive tourist destination. Growth in number of competing Mediterranean countries receptive tourist offers, conditions the need for the segmentation of specific emissive markets within the scope of the adjustment in the promotion itself. If this condition is not met, the presence of certain tourist segments may fail to meet the expectations. Segmentation becomes a strategic marketing tool of specialized tourist promotion of the receptive country itself

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Park, Junkyu, Mark A. Bonn, and Meehee Cho. "Sustainable and Religion Food Consumer Segmentation: Focusing on Korean Temple Food Restaurants." Sustainability 12, no. 7 (2020): 3035. http://dx.doi.org/10.3390/su12073035.

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As demand for temple food has significantly grown, this study’s objective was to conduct a market segmentation analysis of temple food consumer motives in order to develop effective marketing strategies. The study identified six motives specific to Korean temple food consumption representing “health-oriented,” “ethical vegetarianism,” “meditative mindfulness,” “educational experience,” “taste,” and “environment protection.” Motives were then used to generate four distinct temple food groups named Highly Motivated, Vegetarian, Environment-Oriented and Minimally Motivated. This study provided us

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YEH, CHIA-YU, and KANG ERNEST LIU. "MODELING HOUSEHOLD PARTICIPATION DECISIONS BETWEEN DOMESTIC AND INTERNATIONAL TRIPS BY SEMI-NONPARAMETRIC REGRESSIONS." Singapore Economic Review 64, no. 01 (2019): 191–211. http://dx.doi.org/10.1142/s0217590817430056.

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Globalization has caused many countries to experience significant slowdown, thus, tourism development becomes the primary policy to stimulate the economy. Investigating the demand of leisure activities is necessary for the development of a tourism industry with sound policies. This research adopts demographic data to allocate the factors affecting participation decisions and utilizes semi-nonparametric (SNP) regressions to analyze household decision regarding domestic and international trips. By combining a parametric component with a nonparametric component, the SNP method increases the flexi

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Banovac, Boris, and Željko Boneta. "Social impacts of modernisation in the choice of tourist destination." Tourism and hospitality management 4, no. 2 (1998): 273–82. http://dx.doi.org/10.20867/thm.4.2.2.

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This work deals with the influence of the socio-cultural factors in the tourist' decisions upon the choice of tourist destinations. The author's attention is primarily directed towards the analysis of social background consisting of "uncontrolled marketing variables" which are essential in the segmentation of the tourist product of destination. The work is composed of two parts. The introductory, theoretical part refers to the analysis of the socio-cultural atmosphere in which the attitudes, the aspirations and the needs influencing the tourist conduct are shaped. In the other, empirical part

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Kóródi, Márta. "Differential supply management by age in hotel tourism products." Economica 10, no. 2 (2020): 27–33. http://dx.doi.org/10.47282/economica/2019/10/2/3747.

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In the development of hotel product strategies, the proportion of diversification and differentiation is a major decision that the hotel offers a wider range of services, which will help to find most suitable for guests, or narrows down its targeted segments and provides them with specific supply elements. One segmentation aspect could be the age of guests. The most prominent and identifiable age group in the supply is the senior, which has always been important for hotels. They have the off-season demand, predictable and well-known needs, their satisfaction is easily accessible. The research

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Kóródi, Márta. "Differential supply management by age in hotel tourism products." Economica 10, no. 2 (2020): 27–33. http://dx.doi.org/10.47282/economica/2019/10/2/3747.

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In the development of hotel product strategies, the proportion of diversification and differentiation is a major decision that the hotel offers a wider range of services, which will help to find most suitable for guests, or narrows down its targeted segments and provides them with specific supply elements. One segmentation aspect could be the age of guests. The most prominent and identifiable age group in the supply is the senior, which has always been important for hotels. They have the off-season demand, predictable and well-known needs, their satisfaction is easily accessible. The research

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Carvache-Franco, Mauricio, Orly Carvache-Franco, Wilmer Carvache-Franco, Miguel Orden-Mejía, and Cristina Macas-López. "Segmentation of coastal marine demand from a National Recreational Area: Villamil Beach, Ecuador." Geographica Pannonica 22, no. 4 (2018): 276–84. http://dx.doi.org/10.5937/gp22-18410.

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Novi Aryani, Ni Luh Putu. "ANALISIS SEGMENTASI PASAR DALAM MENENTUKAN PASAR SASARAN UTAMA PADA PT. PACTO BALI TRAVEL." Jurnal Penelitian Agama Hindu 1, no. 1 (2017): 105. http://dx.doi.org/10.25078/jpah.v1i1.140.

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<p><em>Bali is one of the tourist destinations in Indonesia, and famous around the world. The location and cultural diversity is a huge potential, which is owned by Bali to undertake the development of tourism. In addition support measures should be provided so the tourists easier to enjoy a holiday in Bali. One of the tools that is very important in terms of organizing and providing services to the guest who will be traveling with the tour destination is a travel agency. One of the travel agency in Bali is PT. Pacto Bali Travel.</em></p><p><em>The study ana

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Carvache-Franco, Mauricio, Wilmer Carvache-Franco, Orly Carvache-Franco, Ana B. Hernández-Lara, and Cesar Villagómez Buele. "Segmentation, motivation, and sociodemographic aspects of tourist demand in a coastal marine destination: a case study in Manta (Ecuador)." Current Issues in Tourism 23, no. 10 (2019): 1234–47. http://dx.doi.org/10.1080/13683500.2019.1600476.

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Chhetri, Prem, Booi Kam, Kwok Hung Lau, Brian Corbitt, and France Cheong. "Improving service responsiveness and delivery efficiency of retail networks." International Journal of Retail & Distribution Management 45, no. 3 (2017): 271–91. http://dx.doi.org/10.1108/ijrdm-07-2016-0117.

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Purpose The purpose of this paper is to explore how a retail distribution network can be rationalised from a spatial perspective to improve service responsiveness and delivery efficiency. Design/methodology/approach This paper applies spatial analytics to examine variability of demand, both spatially and from a service delivery perspective, for an auto-parts retail network. Spatial analytics are applied to map the location of stores and customers to represent demand and service delivery patterns and to delineate market areas. Findings Results show significant spatial clustering in customer dem

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Kunc, Josef, Vlastimil Reichel, and Markéta Novotná. "Modelling frequency of visits to the shopping centres as a part of consumer's preferences: case study from the Czech Republic." International Journal of Retail & Distribution Management 48, no. 9 (2020): 985–1002. http://dx.doi.org/10.1108/ijrdm-04-2019-0130.

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PurposeEffective management of shopping centres requires a good understanding of the consumers' behaviour and preferences as well as meeting the demand-side needs. The purpose of this paper is to elucidate the factors affecting the frequency of shopping centres' visits, providing implications for shopping centre managers from the perspective of a Czech consumer.Design/methodology/approachThe study was carried out in one of the Czech shopping centres in Brno due to its potentially standardisable common characteristics derived from the observation in the scatter plot. The standardized questionna

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Shulgina, L. M., Jacek Binda, and H. P. Zhaldak. "The Methodical Instrumentarium for Calculating Prospective Volumes of Sales of Tourism Products." Business Inform 9, no. 512 (2020): 305–11. http://dx.doi.org/10.32983/2222-4459-2020-9-305-311.

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On the basis of the provisions of the product lifecycle conception and the theory of consumer behavior, a methodical instrumentarium for calculating the volume of implementation of the innovative product, as well as the speed of its penetration of the market, is developed. The dependence of sales volumes of innovative tourism products in the domestic market on the level of consumers’ commitment to travel agency and its offers is determined. The method of measuring the level of consumers’ commitment to travel agency and its offers is substantiated. It is displayed that there is a relationship b

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Rozhkov, Kirill Lvovich, and Natalya Il’inichna Skriabina. "Places, users, and place uses: a theoretical approach to place market analysis." Journal of Place Management and Development 8, no. 2 (2015): 103–22. http://dx.doi.org/10.1108/jpmd-10-2014-0024.

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Purpose – This paper aims to develop a theoretical approach to place market analysis that aims to identify the ways in which specific places are used and to further enable the identification of distinct segments and products. Design/methodology/approach – Typology construction was chosen as the main study method. Eight polar place demand patterns were classified on the abstract level, using a set of binary variables of spatial behaviour (migration, natural growth and settling). Based on this typology, eight abstract places were deductively described. In conjunction with this deductive study, t

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Barreal, Jesús, Berta Ferrer-Rosell, Eduard Cristobal-Fransi, and Gil Jannes. "Influence of Service Valuation and Package Cost on Market Segmentation: The Case of Online Demand for Spanish and Andorra Ski Resorts." Sustainability 13, no. 5 (2021): 2938. http://dx.doi.org/10.3390/su13052938.

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Ski resorts are important tourist resources in mountain areas. They have a high impact on the environment but also on the development of the territory. Corporate social responsibility management plays an important role in influencing consumer purchasing behavior. This research seeks to understand the behavior of ski tourists and to classify them. Approximately 50,000 online purchases of tourist packages to ski resorts in Spain and Andorra are analyzed in order to describe the different segments of demand in these resorts through a latent class model. The tourists’ age and previous experience,

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De Visser-Amundson, Anna, Annemieke De Korte, and Simone Williams. "“Chill or thrill”: the impact of the “polarity paradox” on hospitality and tourism." Journal of Tourism Futures 2, no. 1 (2016): 71–78. http://dx.doi.org/10.1108/jtf-12-2015-0053.

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Purpose In a society of abundance, complexity, uncertainty and secularisation, consumers seek extreme market offerings. They thereby avoid the grey middle ground and rather seek white or black, or rather utopia or dystopia, in their experiences. This consumer behaviour is coined the Polarity Paradox. The purpose of this paper is to investigate the effect of the Polarity Paradox on travel and tourism and specifically highlight how darker and dystopian type of tourism experiences can add value to the overall tourist experience. Design/methodology/approach The paper is based on literature and tre

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Mason, Michela C., and Andrea Moretti. "Antecedents and moderators of golf tourists’ behavioral intentions." EuroMed Journal of Business 10, no. 3 (2015): 338–59. http://dx.doi.org/10.1108/emjb-10-2014-0033.

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Purpose – The purpose of this paper is to provide a better understanding of golf tourism in a Mediterranean golf resort located in Italy. Based on a systematic literature review, this research develops and tests a context-specific “integrated model” in order to shed further light on the complex discordance in the literature with new empirical data. Furthermore, the present study attempts to establish a framework to provide a better understanding of golf tourism behavior in terms of specific segmentation profiles. This will contribute to a more targeted approach to marketing and promotional act

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Carvache-Franco, Wilmer, Mauricio Carvache-Franco, Orly Carvache-Franco, and Ana Beatriz Hernández-Lara. "Segmentation of foreign tourist demand in a coastal marine destination: The case of Montañita, Ecuador." Ocean & Coastal Management 167 (January 2019): 236–44. http://dx.doi.org/10.1016/j.ocecoaman.2018.10.035.

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Carvache-Franco, Mauricio, Wilmer Carvache-Franco, José Luis Proaño Moreira, Rafael Arce Bastidas, and Orly Carvache-Franco. "Segmentation of Ecotourism Demand in a National Recreation Area: The Samanes Park Case, Ecuador." Mediterranean Journal of Social Sciences 9, no. 4 (2018): 89–98. http://dx.doi.org/10.2478/mjss-2018-0118.

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Abstract In the city of Guayaquil of Ecuador is located the Samanes National Recreation Area. This protected area is very visited for its diverse ecotourism activities that are carried out in this site. The empirical work was developed in situ, using a questionnaire and applying the Factorial Analysis as multivariate techniques tries to identify the different segments of the demand. The results show that there are three clusters of visitors: the first group is made up of “multiple motivational tourists”, with high motivation in all variables such as enjoying the environment and pure air, playi

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Carvache-Franco, Mauricio, Wilmer Carvache-Franco, Ana Gabriela Víquez-Paniagua, Orly Carvache-Franco, and Allan Pérez-Orozco. "The Role of Motivations in the Segmentation of Ecotourism Destinations: A Study from Costa Rica." Sustainability 13, no. 17 (2021): 9818. http://dx.doi.org/10.3390/su13179818.

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In recent years, the interests and motivations of tourists for nature and leisure have increased. The objectives of this study include following: (i) identifying the underlying variables or motivational dimensions in ecotourism; and (ii) analyzing the demand segmentation in ecotourism. This empirical study was conducted in The Arenal National Park and The Caño Negro National Wildlife Refuge in Costa Rica, a country with ecological importance for ecotourism. The sample consisted of 310 surveys obtained in situ. For data analysis, factor analysis and a non-hierarchical K-means segmentation were

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Kim, Eun Joo, Sarah Tanford, and Choongbeom Choi. "Family versus couples: How travel goal influences evaluations of bundled travel packages." Journal of Vacation Marketing 26, no. 1 (2019): 3–17. http://dx.doi.org/10.1177/1356766719842325.

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This research investigates how travel goal activates judgmental heuristics when choosing a travel package. Family travelers must consider the complex needs of all family members, whereas couples face simpler demands. Since motivations vary according to traveling companions, the decision-making processes are different by the travel goal. Pricing is a determinant of decisions for travel packages bundled with add-on items. When the decision process requires less mental effort, the availability heuristic operates when filtering products by travel goal, and the representativeness heuristic works wh

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Borges, Ana Pinto, Elvira Pacheco Vieira, and João Romão. "The evaluation of the perceived value of festival experiences: the case ofSerralves em Festa!" International Journal of Event and Festival Management 9, no. 3 (2018): 279–96. http://dx.doi.org/10.1108/ijefm-01-2018-0002.

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PurposeSerralves em Festa!is a festival of contemporary artistic expression held annually in the city of Porto attracting a large number of national and international tourists. As there is no entrance fee, the purpose of this paper is to examine the effect of the perceived value through the attendee’s willingness to pay for the event. The authors also describe the respondents (the “cheap talkers”) who indicated that they are willing to pay for a festival but when compared to other groups their opinion is different.Design/methodology/approachConsidering the socio-economic and demographic charac

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Gilinsky, Armand, and Brent Trela. "Shavteli Winery: where to go from here?" Emerald Emerging Markets Case Studies 1, no. 4 (2011): 1–27. http://dx.doi.org/10.1108/20450621111186200.

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TitleShavteli Winery: where to go from here?Subject areaInternational marketing, national competitiveness, strategic decision‐making, wine.Study level/applicabilityUndergraduate and MBA.Case overviewThe nationally important Georgian wine industry by 2008 was in a deep recession due largely to the continuing 2006 Russian wine embargo, prior to which Russia had been the largest export market for Georgian wines. Second World War‐era Georgian wineries such as Shavteli (disguised), in the historic Racha‐Lechkumi wine‐producing region, were disadvantaged due to aging facilities, lack of tourist infr

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Maseda Moreno, Araceli, Ignacio Soret Los Santos, and José Antonio Vicente Pascual. "Proposal for a theoretical model for the analysis of the impact of cultural and personality factors on the demand for tourist services." ESIC MARKET Economic and Business Journal 48, no. 2 (2017). http://dx.doi.org/10.7200/esicm.157.0482.2.

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To determine the behaviours and motivations of tourists at each of the stages that make up tourist journeys is fundamental for the definition and development of the marketing and marketing strategies of all parties involved in the tourism sector. For this reason, we propose a theoretical model of analysis of the different factors that influence the behaviours and motivations of the tourist. This paper attempts to justify the influence that the culture of a place has upon the configuration of the personality of its inhabitants and whether these personalities give rise to different behaviours an

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Liu, Yulin, Aaron Hsiao, and Emily Ma. "Segmenting Tourism Markets Based on Demand Growth Patterns: A Longitudinal Profile Analysis Approach." Journal of Hospitality & Tourism Research, October 9, 2020, 109634802096256. http://dx.doi.org/10.1177/1096348020962564.

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Despite the abundance in methodologies for tourism demand modeling, most methods examine demand growth levels rather than growth patterns. The latter, however, can be of great value for destination management to minimize business risks and for authorities to prescribe effective policies. Meanwhile, describing demand growth as a simplex S-shaped life-cycle curve may oversimplify the heterogeneity in visitor flows. There is thus a need for methods that can identify market segments based on demand growth patterns to enable smart destination management strategies and provide theoretical insights.

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Terzić, Aleksandra, Dunja Demirović, Biljana Petrevska, and Wolfgang Limbert. "Active Sport Tourism in Europe: Applying Market Segmentation Model Based on Human Values." Journal of Hospitality & Tourism Research, May 27, 2020, 109634802092654. http://dx.doi.org/10.1177/1096348020926546.

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The purpose of this study was to examine if human values sets indicating basic motivational aspects, shared by active sport participants, could be used for the creation of a specific market segmentation model. While the exploration of motivation scales and sport tourist typologies was vast, although limited to small samples, this research constructed a model that tested its applicability and validity on the large general samples. By using data collections from the European Social Survey, the model allowed comparability between surveyed countries by cross-checking multiple psychosocial and demo

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Thao, Nguyen Thi Phuong, and Bui Thi Quynh Trang. "Characteristics of Green Hotels’ Potential Customers: A Case of Vietnamese Domestic Tourists." VNU Journal of Science: Economics and Business 34, no. 5E (2018). http://dx.doi.org/10.25073/2588-1108/vnueab.4196.

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Despite the fact that the green wave has spread globally over the hotel industry, the characteristics of an environmentally friendly tourist has not yet been clearly clarified and is still controversial. Therefore, the objective of this study is to describe the demographics and behavioral qualities of Vietnamese domestic tourists who are willing patrons in a green hotel. The results show that the distinguishing characteristics of green travelers seeking green lodging are that they belong to the young generation, are female, have high educational accomplishment, and have high levels of particip

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Ramos, Ricardo Gomes, and Luísa Cristina Paiva e. Paixão. "Práticas ecoturísticas no Parque Nacional de Sete Cidades (PI) na perspectiva do turismo sustentável." Revista Brasileira de Ecoturismo (RBEcotur) 7, no. 1 (2014). http://dx.doi.org/10.34024/rbecotur.2014.v7.6172.

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RESUMO Diante do aumento da demanda pelo turismo em áreas naturais, motivado pela busca do contato do ser humano com áreas não urbanizadas como forma de refúgio dos problemas encontrados nos centros urbanizados, tem-se o Ecoturismo como uma das segmentações que proporciona a relação homem - natureza de forma contemplativa. O presente trabalho busca analisar, em conformidade aos princípios do turismo sustentável, de que forma a relação turista-atrativo vem sendo desempenhada no Parque Nacional de Sete Cidades (PN7C), localizado na porção meio-norte do estado do Piauí. Com base na observaç

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Carvache‐Franco, Mauricio, Orly Carvache‐Franco, Wilmer Carvache‐Franco, Aldo Alvarez‐Risco, and Alfredo Estrada‐Merino. "Motivations and segmentation of the demand for coastal cities: A study in Lima, Peru." International Journal of Tourism Research, November 3, 2020. http://dx.doi.org/10.1002/jtr.2423.

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Nugraha, Yudha Dwi, and Yulia Arisnani Widyaningsih. "The moderating role of gender and religiosity on the EMA model: an Indonesian Muslim pilgrim perspective." Journal of Islamic Marketing ahead-of-print, ahead-of-print (2021). http://dx.doi.org/10.1108/jima-03-2020-0076.

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Purpose This paper aims to investigate the relationship between expectations of umrah visit, the two dimensions of motivation for umrah visit and attitude toward umrah visit using the expectation, motivation and attitude (EMA) model. The study aims to expand the domain of religious tourism and destination marketing by including the moderating role of gender and religiosity on the EMA model to investigate the pre-visit stage of Indonesian Muslim pilgrims. Design/methodology/approach An online survey for 299 potential Muslim pilgrims was conducted to test nine hypotheses. A multi-group moderatio

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