Academic literature on the topic 'Self-Persuasion'

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Journal articles on the topic "Self-Persuasion"

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Drążkowski, Dariusz, Radosław Trepanowski, and Valerie Fointiat. "Vaccinating to Protect Others: The Role of Self-Persuasion and Empathy among Young Adults." Vaccines 10, no. 4 (April 2, 2022): 553. http://dx.doi.org/10.3390/vaccines10040553.

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Direct persuasion is usually less effective than self-persuasion. As research shows that most young adults are unafraid of COVID-19, this study aimed to investigate the effectiveness of self-persuasion targeted at protecting the health of others to encourage young adults to be vaccinated against COVID-19 and examined the link between empathy and vaccination intention. We conducted two studies: Study 1 (n = 352) compared the effectiveness of self-persuasion targeted at others’ health versus personal health and direct persuasion in encouraging COVID-19 vaccination intention; Study 2 (n = 375) investigated the applicability of self-persuasion through a poster framed as an open-ended question. The theory of planned behavior-based tools were used in both studies, and structural equation modeling was conducted. Study 1 found that self-persuasion targeted at others’ health (compared to other forms of persuasion) indirectly affects vaccination intention through utility and social norm beliefs. Higher empathy, utility, social norms, and control beliefs are associated with a greater vaccination intention. Study 2 found that the poster with self-persuasion targeted at others’ health enhanced vaccination intention compared with a direct persuasion poster. Our findings demonstrate that self-persuasion targeted at others’ health can potentially increase COVID-19 vaccination uptake among young adults.
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Smith, Megan K., Robert Trivers, and William von Hippel. "Self-deception facilitates interpersonal persuasion." Journal of Economic Psychology 63 (December 2017): 93–101. http://dx.doi.org/10.1016/j.joep.2017.02.012.

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Aronson, Elliot. "The power of self-persuasion." American Psychologist 54, no. 11 (November 1999): 875–84. http://dx.doi.org/10.1037/h0088188.

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Li, Shuang, Cor van Halen, Rick B. van Baaren, and Barbara C. N. Müller. "Self-Persuasion Increases Healthy Eating Intention Depending on Cultural Background." International Journal of Environmental Research and Public Health 17, no. 10 (May 13, 2020): 3405. http://dx.doi.org/10.3390/ijerph17103405.

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Unhealthy eating behavior has become a global health risk and thus needs to be influenced. Previous research has found that self-persuasion is more effective than direct persuasion in changing attitudes and behavioral intentions, but the influence of the cultural backgrounds of those being persuaded remains unclear. We conducted two studies to investigate the effectiveness of self-persuasion and direct persuasion techniques in promoting healthy eating intention among different ethnicities in the Netherlands. Native Dutch, Moroccan–Dutch, and Turkish–Dutch participated both online and offline. Participants saw a poster with either a self-persuasion message (“Why would you choose healthier food?”) or a direct persuasion message (“Choose healthier food!”), and were then asked to report their intention to eat healthily in the upcoming month. Significant cultural differences were found between native Dutch and Moroccan–Dutch in Study 1, and between the native Dutch and Turkish-Dutch who participated offline in Study 2. Accordingly, cultural background was found to moderate the relationship between persuasion and healthy eating intention among these groups. These results provided preliminary evidence for the moderation effect of persuasion on healthy eating intention: Self-persuasion appears to be more effective for people with an individualistic background, and direct persuasion appears to be more effective for people with a collectivistic background.
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Burnkrant, Robert E., and H. Rao Unnava. "Effects of Self-Referencing on Persuasion." Journal of Consumer Research 22, no. 1 (June 1995): 17. http://dx.doi.org/10.1086/209432.

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Jurik, Nancy C. "Persuasion in a Self-Help Group." Small Group Behavior 18, no. 3 (August 1987): 368–97. http://dx.doi.org/10.1177/104649648701800305.

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Turco, Robin Maria. "Self-referencing, quality of argument, and persuasion." Current Psychology 15, no. 3 (September 1996): 258–76. http://dx.doi.org/10.1007/bf02686883.

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Aaker, Jennifer L. "The Malleable Self: The Role of Self-Expression in Persuasion." Journal of Marketing Research 36, no. 1 (February 1999): 45. http://dx.doi.org/10.2307/3151914.

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Aaker, Jennifer L. "The Malleable Self: The Role of Self-Expression in Persuasion." Journal of Marketing Research 36, no. 1 (February 1999): 45–57. http://dx.doi.org/10.1177/002224379903600104.

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Ackerman, Joshua M. "Persuasion by Proxy: Effects of Vicarious Self-Control Use on Reactions to Persuasion Attempts." Social Cognition 36, no. 3 (June 2018): 275–300. http://dx.doi.org/10.1521/soco.2018.36.3.275.

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Dissertations / Theses on the topic "Self-Persuasion"

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Lima, de Franca Doria Maria Violante. "Self-persuasion strategies to resist temptation." Thesis, Cardiff University, 2005. http://orca.cf.ac.uk/55596/.

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The main aim of this thesis is to understand how people use cognition to resist tempting objects, and behaviours. Applying the Epistemic and Teleologic Model of Deliberate Self-Persuasion to temptation, the impact of motivation on the use of self- persuasion strategies was explored. Four experimental studies were conducted in three diverse contexts: teenagers' consumption of beverages, restrained eaters' consumption of chocolate, and dating students' attraction to alternative partners. Overall, the pattern of results indicated that motivated people use epistemic self- persuasion strategies to derogate the tempting object as a way to resist temptation. This process of deliberate self-persuasion had effects on subsequent evaluation and behaviour towards the tempting object, in particular by the creation of new negative information regarding that object. Discussion focuses on relevant theoretical and practical implications in the domains of attitude-change, cognitive therapy, and social intervention.
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Meyers, Robin R. "Preaching as self-persuasion : a new metaphor for the rhetoric of faith /." Full-text version available from OU Domain via ProQuest Digital Dissertations, 1991.

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Caldas, Lucas Soares. "Persuasion, self-confidence and resistance : a dual-processing perspective on consumer fraud." reponame:Repositório Institucional da UnB, 2014. http://repositorio.unb.br/handle/10482/17411.

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Dissertação (mestrado)—Universidade de Brasília, Instituto de Psicologia, Departamento de Psicologia Social e do Trabalho, Programa de Pós-Graduação em Psicologia Social, do Trabalho e das Organizações, 2014.
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A fraude é uma prática comum em todo o mundo, sempre envolvendo um agente que usa meios escusos para enganar e obter benefícios à custa de outros. Em grande parte subnotificado devido ao constrangimento social, fraudes são difíceis de prevenir porque mudam rapidamente. No entanto, os processos de influência social por trás deste fenômeno mudam pouco. Pessoas são vítimas de golpes e fraudes contra o consumidor diariamente, no entanto, na maioria dos casos, a vítima poderia ter detectado a fraude se tivesse dado atenção para as inconsistências na mensagem do golpista. O que é que torna algumas pessoas capazes de detectar e evitar um golpe enquanto outros caem no mesmo? Dois modelos distintos de persuasão na psicologia social podem ser usados para entender esse fenômeno: o modelo de conhecimento da persuasão e o modelo de probabilidade da elaboração. O modelo de conhecimento da persuasão propõe que a persuasão é uma relação diádica entre um agente e um alvo da persuasão. Nessa relação o alvo depende de três tipos de conhecimento para resistir às tentativas de persuasão: o conhecimento do assunto, o conhecimento do agente e o conhecimento de persuasão. O modelo de probabilidade da elaboração propõe que a mudança de atitude ocorre através de duas rotas, com diferentes níveis de elaboração. A rota central de persuasão envolve alta elaboração e maior controle consciente, enquanto a rota periférica envolve baixa elaboração e menor controle consciente. Ambos fomentam esta dissertação, apresentada em dois manuscritos. O objetivo do primeiro manuscrito foi testar o valor preditivo de quatro grupos de variáveis em relação à vitimização a fraudes: perspectiva temporal, auto-confiança do consumidor, eventos de vida negativos e endividamento. Uma amostra de brasileiros respondeu a um questionário online sobre vitimização a fraude. Os resultados sugerem uma relação de vitimização a fraudes com a auto-confiança em consequencias pessoais da tomada de decisão do consumidor e auto-confiança em interações no mercado. No segundo manuscrito, dois experimentos testaram os efeitos do esgotamento do ego, do envolvimento com a questão, da necessidade de cognição e da valência de argumentos sobre a mudança de atitude. O Experimento 1 testou a hipótese de que, sob um alto esgotamento do ego, atitudes seriam semelhantes em ambas as condições de argumentos fortes e fracos, enquanto sob um alto esgotamento do ego, atitudes seriam significativamente maiores na condição de argumentos fortes. No Experimento 2, esperava-se que as atitudes dos participantes iriam seguir a direção da valência da mensagem persuasiva apresentada Os resultados apoiaram a hipótese de Experimento 2, mas não do Experimento 1. Usos e limitações do modelo de conhecimento da persuasão e do modelo de probabilidade da elaboração são discutidos. Pesquisas futuras poderão se beneficiar do uso de diferentes manipulações da probabilidade de elaboração e de testar o poder de persuasão das mensagens fraudulentas. Resultados podem ser relevantes para uma melhor compreensão de competências de auto-proteção que são úteis para os consumidores protegerem-se de fraudes. _______________________________________________________________________________________ ABSTRACT
Fraud is a common practice around the world that usually involves an agent, using shady means to cheat and to get benefits at the cost of others. Largely underreported because of social embarrassment, fraud prevention is difficult and evolves quickly. However, the social influence processes behind this phenomenon change little. People are frequently victims of consumer fraud and scams, but in most cases the victim could have detected the fraud if only checked for inconsistencies in the scammer’s message. What makes some people detect and avoid a scam while others fall prey to it? Two different models of persuasion from social psychology can be used to understand this phenomenon: the persuasion knowledge model and the elaboration likelihood model. The persuasion knowledge model proposes that persuasion is a dyadic relation between the agent and the target of persuasion. In this relation the target relies on three types of knowledge to resist persuasion attempts: topic knowledge, agent knowledge and persuasion knowledge. The elaboration likelihood model proposes that attitude change occurs through two routes, with different levels of elaboration. The central route of persuasion involves high elaboration and more effortful control, while the peripheral route involves low elaboration and less effortful control. They provide the basis for this dissertation, presented in the form of two manuscripts. The objective of the first manuscript was to test the value of four groups of predictor variables to fraud victimization: time perspective, consumer self-confidence, negative life events and indebtedness. A sample of Brazilians answered an online survey about fraud victimization. Results suggested a link between self-confidence in personal outcomes marketplace interactions and fraud victimization. In the second manuscript, two experiments tested the effects of ego depletion, issue involvement, need for cognition, and valence of arguments on attitude change. In Experiment 1, it was expected that under a high ego depletion condition, attitudes would be similar in both strong and weak arguments conditions, while under a low ego depletion condition, attitudes would be significantly higher in the strong argument condition. In Experiment 2, it was expected that participants’ attitudes would follow the direction of the valence of the persuasive message. Results supported the hypotheses of Experiment 2 but not of Experiment 1. Uses and limitations of the persuasion knowledge model and the elaboration likelihood model are discussed. Future research may benefit from using different manipulations based on the elaboration likelihood and from testing the persuasiveness of fraudulent messages. Findings may be relevant for better understanding self-protection skills in fraud attempts.
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Foos, Adrienne Elizabeth. "Reawakening the sleeper effect in consumer research : the role of implicit self-anchoring and explicit self-referencing on the persuasive impact of countervailing information over time." Thesis, University of Manchester, 2015. https://www.research.manchester.ac.uk/portal/en/theses/reawakening-the-sleeper-effect-in-consumer-research-the-role-of-implicit-selfanchoring-and-explicit-selfreferencing-on-the-persuasive-impact-of-countervailing-information-over-time(d739a3c2-4b3d-4e7d-9cc3-420f9a652777).html.

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This research systematically investigates the sleeper effect, a counterintuitive phenomenon in which attitudes toward a persuasive message increase in favourableness over time despite the presence of discounting information. The sleeper effect has rarely been researched since criticisms in the 1970s and 1980s concerning relevance and difficulty in demonstrating the effect. Shifts in the consumer environment, however, merit a re-examination of the effect. The paucity of research leaves major gaps in establishing the conditions for existence of the sleeper effect, understanding the underlying mechanisms of the effect, the context in which the sleeper effect may flourish, and other factors with the potential to influence the effect. Recent research suggests self-associations at encoding impacts information processing and attitude change. The research reported in this thesis builds on the latter to develop hypotheses to test the relationships between self-associations and attitudes toward positive and negative information over time. The study adopts a quantitative approach to test the hypotheses using a series of three experiments, each building on one another. The first experiment seeks to find the absolute sleeper effect, and accomplishes this aim. The second experiment investigates the role of implicit self-anchoring on attitudes toward positive and negative information over time, showing that self-anchoring influences self/product identity overlap rather than the transfer of meaning through elaborative associations. The third experiment compares implicit self-anchoring and explicit self-referencing on attitudes toward positive and negative information, and shows that explicit self-referencing produces the associations and dissociations necessary to find the sleeper effect. This study significantly contributes to understanding the sleeper effect, not only by providing evidence for its existence, but by clarifying the mechanisms at work in the sleeper effect process. It distinguishes implicit self-anchoring and explicit self-referencing, and defines two processes in which the self and object interact in memory to influence attitudes. From a practical perspective, it situates the research in the contemporary consumer context, in which positive and negative information regarding products and services is accessible to consumers online. This study demonstrates that negative information can be leveraged to produce positive attitudes.
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Kim, Soyean. "Can you persuade 100,000 strangers on social media? The effect of self-disclosure on persuasion." Thesis, Boston University, 2013. https://hdl.handle.net/2144/12954.

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Thesis (Ph.D.)--Boston University
Disclosure of personal stories and self-relevant emotions is an essential part of our daily conversations. We frequently talk about our thoughts, feelings, and emotions with our family, friends, and, in an online setting, even with strangers. Despite the frequent occurrence of self-disclosure on social media, research that examines the influence of self-disclosure on the persuasive impact of a speaker is surprisingly limited. Working to understand persuasion in social media, this dissertation looks at self- disclosure (i.e., the act of revealing personal information which ranges from demographic information to feelings, thoughts, values, experiences, and self-concepts) as a core construct. In particular, across two essays, this dissertation research focuses on how bloggers can use disclosure of their feelings, thoughts, and life concerns to increase trust and build relationships with their audience, thus increasing the persuasive impact of their word-of-mouth messages. The first essay is a qualitative study ofbloggers' communication practices, in which postings on a variety ofblogs were analyzed. Drawing on both the communication and social psychology literatures, this essay develops a conceptual framework of how blogs can be categorized based on audiences' perceptions and how bloggers use different strategies to shape or shift their audiences' perceptions and increase the persuasiveness of their messages. Specifically, it suggests that bloggers use two distinguishable communication strategies: (a) developing and sustaining an illusion of relationship between the blogger and the reader in order to individualize the communication and (b) maintaining a level of ambiguity in their commercial interests in order to conceal the commercial nature of some blogs. Tactics underlying the use of these strategies as well as the efficacy and ethics of these practices were discussed. The second essay examines how sharing of intimate self-disclosure (i.e., sharing ofa deeper level ofpersonal information that may potentially involve risk and a feeling of vulnerability) influences the communicator's ability to persuade. Across four studies, this essay demonstrates how a communicator's intimate self-disclosure is perceived and processed by their audience in different types of relationships (communal vs. exchange) and how it affects the persuasive impact of the message.
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Belding, Jennifer Nicole. "The Embodiment of External Objects: A Self-Validation Perspective." The Ohio State University, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=osu1306892108.

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Kårfors, André. "Social persuasion and electronic performance monitoring : A qualitative study of feedback and self-efficacy in call centers." Thesis, Stockholms universitet, Företagsekonomiska institutionen, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-158439.

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Electronic performance monitoring (EPM) has long been associated with an array of negative effects, one of which is decreased employee self-efficacy, an essential determinant of human agency and workplace success. The negative discourse of control and discipline dominating the research field fails to account for the role of performance feedback, an integral component of EPM and part of an alternative discourse focusing on employee development. While feedback has been shown to ameliorate the negative impact of EPM, its effect on self-efficacy remains unclear. Therefore, this study investigates how employees subjected to EPM perceive and experience social persuasion – feedback aimed at increasing self-efficacy – using semi-structured interviews (with 10 customer service agents from as many call centers) and theoretical thematic analysis. The findings suggest that social persuasion can mitigate the efficacy-depleting effects of EPM, and that a mixture of positive and negative feedback is particularly conducive to successful persuasion. Moreover, the conflict between management's predilection for quantitative performance criteria and employees' qualitatively oriented conceptions of service quality is found to be a key issue. Based on these findings, it is argued that the heavy emphasis on positive feedback found in extant literature on EPM and self-efficacy is potentially misleading, as is the dominance of the control and discipline discourse. Finally, it is argued that social persuasion may ameliorate the quantitative-qualitative conflict, and that the potential of social persuasion is particularly high in call centers, where low self-efficacy levels are likely to be the norm.
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Esralew, Sarah Ellen. "Beating Others to the Punch: Exploring the Influence of Self-Deprecating Humor on Source Perceptions through Expectancy Violations Theory." The Ohio State University, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=osu1337713268.

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Willder, Erin Lurae. "The Roles of Moral Anger, Empathy, and Self-Efficacy in Persuading Prosocial Activism." BYU ScholarsArchive, 2020. https://scholarsarchive.byu.edu/etd/9069.

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This study examined how nonprofits can use video narratives to elicit young individuals' emotions and persuade them to support a cause; in particular this study analyzed variables of elicited moral anger, sense of self-efficacy, empathic connection, and prosocial persuasion. Undergraduate participants (n = 160) viewed a two-minute PSA depicting scenes of domestic violence escalation in a young married couple's apartment. Participants completed scale responses that demonstrated a positive correlation between message-induced state empathy and moral anger as well as a positive relationship between state empathy and activist tendencies. As in other studies framed by the anger activism model (AAM), high levels of anger and perceived self-efficacy predicted greater willingness to engage in prosocial support of a nonprofit cause, but only on two of three measures. The practical importance of understanding moral anger and how its induction applies to seeking help for distressed populations can apply in many messaging constructs, particularly when an organization seeks to remedy an injustice. Traditionally nonprofit organizations have used anger appeals to alert inactive publics to threats to universal moral ideals, but this practice also can also be effective in socially conscious companies' persuasion efforts.
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Vande, Zande Ann R. (Ann Rachel). "Perceptions of Self-Disclosure in Interpersonal Compliance-Gaining." Thesis, North Texas State University, 1988. https://digital.library.unt.edu/ark:/67531/metadc500490/.

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One hundred thirty-five undergraduate students were queried at North Texas State University. Perceptions of self-disclosure as a compliance-gaining tactic were surveyed. A fifteen item questionnaire was utilized. Fourteen questions were tested by an analysis of variance. One question was tested by chi-square. Data indicated that self-disclosure was viewed as an effective compliance-gaining tactic for both males and females; but females were perceived as more effective than males utilizing the tactic. Self-disclosure utilized as a compliance-gaining tactic was perceived as appropriate by both males and females. Results indicated females and males have similar perceptions regarding the appropriateness of utilizing the self-disclosure tactic. Male and female raters did not differ significantly from each other.
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Books on the topic "Self-Persuasion"

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Koay, Jeremy. Persuasion in Self-improvement Books. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-12149-5.

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Karen, Brown. Aldus Persuasion PC/Windows: Self-teaching guide. New York: Wiley, 1991.

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Puhn, Laurie. Instant Persuasion. New York: Penguin USA, Inc., 2009.

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With ears to hear: Preaching as self-persuasion. Cleveland, Ohio: Pilgrim Press, 1993.

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Konicov, Barrie L. Stop Smoking: Subliminal Persuasion Self-Hypnosis (Subliminal Persuasion Self-Hypnosis) [ABRIDGED] (Subliminal Persuasion Self-Hypnosis). I.M.P.A.C.T. Publishing Inc., 2003.

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Konicov, Barrie. Subliminal Persuasion Self-Hypnosis: Self-Healing. Potentials Unlimited Audio, 2003.

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Konicov, Barrie L. Self-Confidence: A Subliminal Persuasion/Self-Hypnosis. Potentials Unlimited Products, 1985.

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Konicov, Barrie L. Self-Healing: A Subliminal Persuasion/Self Hypnosis. Potentials Unlimited Products, 1985.

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Koay, Jeremy. Persuasion in Self-improvement Books. Palgrave Pivot, 2019.

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Konicov, Barrie L. Relaxation (Subliminal Persuasion Self-Hypnosis). I.M.P.A.C.T. Publishing Inc., 2003.

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Book chapters on the topic "Self-Persuasion"

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Jones, Vivien. "Self and society: Persuasion." In How to Study a Jane Austen Novel, 70–85. London: Macmillan Education UK, 1997. http://dx.doi.org/10.1007/978-1-349-14225-5_4.

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Koay, Jeremy. "Persuasion in Context." In Persuasion in Self-improvement Books, 41–54. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-12149-5_4.

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Koay, Jeremy. "What Are Self-improvement Books?" In Persuasion in Self-improvement Books, 15–24. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-12149-5_2.

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Koay, Jeremy. "What Values Underpin Self-improvement Books?" In Persuasion in Self-improvement Books, 25–40. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-12149-5_3.

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Koay, Jeremy. "Introduction." In Persuasion in Self-improvement Books, 1–14. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-12149-5_1.

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Koay, Jeremy. "How Do Writers Use Language to Gain Readers’ Trust?" In Persuasion in Self-improvement Books, 55–63. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-12149-5_5.

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Koay, Jeremy. "How Do Writers Engage Their Readers?" In Persuasion in Self-improvement Books, 65–78. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-12149-5_6.

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Koay, Jeremy. "Conclusion." In Persuasion in Self-improvement Books, 79–83. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-12149-5_7.

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Mukhtar, Hamid, Arshad Ali, Sungyoung Lee, and Djamel Belaïd. "Personalized Healthcare Self-management Using Social Persuasion." In Impact Analysis of Solutions for Chronic Disease Prevention and Management, 66–73. Berlin, Heidelberg: Springer Berlin Heidelberg, 2012. http://dx.doi.org/10.1007/978-3-642-30779-9_9.

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Oduor, Michael, and Harri Oinas-Kukkonen. "A System’s Self-referential Persuasion: Understanding the Role of Persuasive User Experiences in Committing Social Web Users." In Persuasive Technology, 241–52. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-20306-5_22.

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Conference papers on the topic "Self-Persuasion"

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Wang, Yingding, Nikolai Fischer, and Francois Bry. "Pervasive Persuasion for Stress Self-Regulation." In 2019 IEEE International Conference on Pervasive Computing and Communications Workshops (PerCom Workshops). IEEE, 2019. http://dx.doi.org/10.1109/percomw.2019.8730850.

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Tiro, Jasmin A., Simon Craddock Lee, David Farrell, Emily G. Marks, Austin S. Baldwin, and Deanna C. Denman. "Abstract B87: Development of a tablet-based application to elicit self-persuasion about HPV vaccination among undecided parents." In Abstracts: Eighth AACR Conference on The Science of Health Disparities in Racial/Ethnic Minorities and the Medically Underserved; November 13-16, 2015; Atlanta, Georgia. American Association for Cancer Research, 2016. http://dx.doi.org/10.1158/1538-7755.disp15-b87.

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Srivastava, Jayesh, and L. H. Shu. "Considering Different Motivations in Design for Consumer-Behavior Change." In ASME 2015 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. American Society of Mechanical Engineers, 2015. http://dx.doi.org/10.1115/detc2015-47625.

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Much existing work aims to understand how to change human behavior through product-design interventions. Given the diversity of individuals and their motivations, solutions that address different motives are surprisingly rare. We aim to develop and validate a framework that clearly identifies and targets different types of behavioral motives in users. We present a behavior model comprising egoistic, sociocultural and altruistic motives, and apply the model to sustainable behavior. We confirmed the explanatory power of the behavior model by categorizing user comments about an international environmental agreement from multiple news sources. We next developed concepts, each intended to target a single motive type, and elicited evaluations from online respondents who self-assessed their motivation type after evaluating the concepts. We present and discuss correlation results between motive types and preference for products that target these types for two iterations of the experiment. Deviations from our expected results are mainly due to unexpected perceptions, both positive and negative, of our concepts. Despite this, the main value of this work lies in the explicit consideration of a manageable number of different types of motives. A proposed design tool incorporates the three types of motives from the model with the different levels of persuasion others have proposed to change user behavior.
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