Relevant bibliographies by topics / Selling strategies / Dissertations / Theses
To see the other types of publications on this topic, follow the link: Selling strategies.

Dissertations / Theses on the topic 'Selling strategies'

Author: Grafiati
Published: 4 June 2021
Last updated: 1 February 2022

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 50 dissertations / theses for your research on the topic 'Selling strategies.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse dissertations / theses on a wide variety of disciplines and organise your bibliography correctly.

1

Shkilko, Andriy. "Predictive power, profitability, and microstructure of short selling strategies /." Full text available from ProQuest UM Digital Dissertations, 2007. http://0-proquest.umi.com.umiss.lib.olemiss.edu/pqdweb?index=0&did=1417811511&SrchMode=1&sid=2&Fmt=2&VInst=PROD&VType=PQD&RQT=309&VName=PQD&TS=1221060864&clientId=22256.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

O'Brien, Wai-ling Sylvie, and 陳慧玲. "Business opportunities and strategies for selling wine in Hong Kong." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1998. http://hub.hku.hk/bib/B42128481.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

O'Brien, Wai-ling Sylvie. "Business opportunities and strategies for selling wine in Hong Kong." Click to view the E-thesis via HKUTO, 1998. http://sunzi.lib.hku.hk/hkuto/record/B42128481.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Gustavsson, Filip, and Simon Vahtola. "Pricing Strategies – In newly developed housing projects." Thesis, KTH, Fastigheter och byggande, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-148818.

Full text
Abstract:
Earlier studies examining house pricing have mainly focused on the secondary market and have often overlooked the primary market and newly produced housing units. This paper studies the pricing strategies in the primary housing market, as that segment differs from the secondary market. By using data from one newly produced housing project, we are able to exclude a number of project-specific factors, as they are nearly identical for all observations. This allows us to focus on factors that are directly observable and require very little assessment or evaluation in our estimations of list prices
APA, Harvard, Vancouver, ISO, and other styles
5

Kozak, Matthew. "An exploratory investigation of optimal retail selling strategies, motivation, and intercultural communication competence." Tallahassee, Fla. : Florida State University, 2008. http://purl.fcla.edu/fsu/lib/digcoll/undergraduate/honors-theses/341795.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

Zhao, Xiaoping. "Investigating Shareholder Social Activism From an Issue-Selling Perspective—Issues, Strategies, and Success." Diss., Virginia Tech, 2013. http://hdl.handle.net/10919/23887.

Full text
Abstract:
Building on the logic of issue selling, my dissertation explores the micro-processes of shareholder social activism through which shareholders interact with targeted firms and also addresses which micro-processes could affect the effectiveness and the success of shareholder social activism. To do this, my dissertation develops a theory with respect to the approaches of linguistically framing the contents of and of presenting shareholder social activism. Based on a qualitative (descriptive) analysis on 1,612 shareholder social proposals, my dissertation identifies six packaging strategies that
APA, Harvard, Vancouver, ISO, and other styles
7

White-Fredette, Cassandra. "Looking to the Future, Selling the Past: Churchill Weavers Marketing Strategies in the 1950s." UKnowledge, 2014. http://uknowledge.uky.edu/art_etds/6.

Full text
Abstract:
This thesis explores the Churchill Weavers stereocards housed at the Kentucky Historical Society and Berea College based on visual analysis. By examining the stereocards as advertisements and comparing them to a series of short films created by the company, I will discuss how the Churchill Weavers created a brand that emphasized both an image of traditional American rural production and modern urban consumption. I will further discuss how the marketing strategies used by the Churchill Weavers exemplify a larger trend in American advertising in the years following World War Two.
APA, Harvard, Vancouver, ISO, and other styles
8

Iehl, Jeremy, and Kordian Goetz. "Differences between service- and product selling companies in defining their global and local strategies." Thesis, Blekinge Tekniska Högskola, Institutionen för industriell ekonomi, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-5098.

Full text
Abstract:
The world-wide present business-to-business product- and service selling companies define their global and local strategies in a different way. The main aim of this research is to investigate these differences and analyze them in terms of their origins and influence on these companies. Primary research question: How service- and product selling companies differ in defining their global and local strategies? Supporting research question: How significant are these differences in light of the performances of the companies? As a research method a single-case study with holistic design has been cho
APA, Harvard, Vancouver, ISO, and other styles
9

Cheng, Wai-kei Anthony, and 鄭偉琪. "Buyer-seller relationships strategies in the Hong Kong markets for electrical and mechanical industrial products." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1992. http://hub.hku.hk/bib/B31265248.

Full text
APA, Harvard, Vancouver, ISO, and other styles
10

Svensson, Jonas, and Magnus Gustafson. "Hedge Fund Strategies : Guideline for the Swedish Market." Thesis, Jönköping University, JIBS, Business Administration, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-292.

Full text
Abstract:
<p>Background:</p><p>Hedge funds have its origin in 1949 when Alfred W Jones constructed a fund that used a new technique where he took long positions and hedged them with short positions. This fund got a large publicity when it was proved that it had outperformed any other fund by 87 percent during a ten year period. Though, it was not until the early 1990’s hedge funds became popular for the general public. The goal for hedge funds in general is to yield an absolute return and there are many different strategies for reaching this goal. This has lead to the following three research questions:
APA, Harvard, Vancouver, ISO, and other styles
11

Kwok, Chi-hung Chester, and 郭志雄. "The balance of buyer-seller interactions along the marketing strategies continuum in the Hong Kong markets for electrical andmechanical industrial products." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1992. http://hub.hku.hk/bib/B31265376.

Full text
APA, Harvard, Vancouver, ISO, and other styles
12

Cheng, Wai-kei Anthony. "Buyer-seller relationships strategies in the Hong Kong markets for electrical and mechanical industrial products /." [Hong Kong : University of Hong Kong], 1992. http://sunzi.lib.hku.hk/hkuto/record.jsp?B1330253X.

Full text
APA, Harvard, Vancouver, ISO, and other styles
13

Kwok, Chi-hung Chester. "The balance of buyer-seller interactions along the marketing strategies continuum in the Hong Kong markets for electrical and mechanical industrial products /." [Hong Kong : University of Hong Kong], 1992. http://sunzi.lib.hku.hk/hkuto/record.jsp?B13302425.

Full text
APA, Harvard, Vancouver, ISO, and other styles
14

Howenstine, Julie Anne. "Recruitment Strategies Aiming to Attract Females into Undergraduate Engineering Programs: Examining Their Role and Use." University of Toledo / OhioLINK, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=toledo1365083563.

Full text
APA, Harvard, Vancouver, ISO, and other styles
15

Ragnewall, Andreas. "Cross-selling i ett mindre företag : Hur kan ett mindre företag påverka en säljkår att implementera cross-selling strategier?" Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-340438.

Full text
Abstract:
Denna studie undersöker hur ett mindre företag kan implementera cross-selling strategier. Studien har genomförts genom en fallstudie på ett mindre företag där två djupgående intervjuer med försäljningschef och VD genomförts samt en fokusgrupp med säljkåren. Det empiriska resultatet jämförs och analyseras sedan med hjälp av Rochfords och Wotruba (1996) Sales Management Mix-modell som beskriver hur företag kan påverka en säljkår. För att analysera om storleken på ett företag kan ha betydelse för en implementerings tillvägagångssätt av cross-selling produkter har även
APA, Harvard, Vancouver, ISO, and other styles
16

Moskalenko, Taras. "Solution Selling in Contemporary Business Practice." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-165966.

Full text
Abstract:
This master thesis focuses on the issue of practical implementation of Solution Selling philosophy in general and of its principles in particular. It also covers topics of the sales function in a company, sales workforce and related problems with hiring and differentiating between sales positions, theoretical background of Solution Selling and discussion about its topicality and ability to address needs of modern economic environment. Empirical part is based on three case studies of such companies as VMware, Cisco and DuPont and example of business model of IBM Corporation, which successfully
APA, Harvard, Vancouver, ISO, and other styles
17

Strachová, Stanislava. "Analýza strategie osobního prodeje společnosti Kofola." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-15978.

Full text
Abstract:
The theoretical part of this thesis contains the general characteristics of the Kofola company, aspects of personal selling and the most important atributes of a successfull sales representative. The fourth chapter is focused on the review of the personal selling by the Kofola company and the fifth chapter summarizes concrete activities and specifics of the workweek of the sales representative of this sompany. The sixth chapter decsribes instruments of sales promotion often used by the Kofola company: special offers for customers and consumers. The last part of this thesis is focused on the pe
APA, Harvard, Vancouver, ISO, and other styles
18

Dūminytė, Singa. "Konkurencinės strategijos formavimas statybinių medžiagų prekybos įmonėms." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2007. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2007~D_20070816_160623-37698.

Full text
Abstract:
Magistro darbe išanalizuoti Lietuvos ir Užsienio autorių teoriniai ir praktiniai konkurencinės strategijos formavimo aspektai. Nagrinėjami konkurencinės strategijos alternatyvų taikymo privalumai ir trūkumai. Remiantis mokslininkų pateiktomis strategijos formavimo metodikomis, parengtas statybinių medžiagų prekybos įmonių konkurencinės strategijos formavimo modelis, kurį sudaro išorinės ir vidinės aplinkų analizės, alternatyvų vertinimo, įgyvendinimo bei kontrolės etapai. Remiantis suformuotu konkurencinės strategijos modeliu, atliktu empiriniu tyrimu bei statybų rinkos analizės rezultatais su
APA, Harvard, Vancouver, ISO, and other styles
19

Tomášik, Ivan. "Analýza úspešnosti vybraných pasívnych a aktívnych investičných stratégií." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-113643.

Full text
Abstract:
This working paper discusses in its first section differences between active and passive investment strategies. It also deals with convenience of active funds by overcoming returns of indices size of fees and share of assets in active and passive investment forms. It also discusses index investing and exchange traded funds. The second chapter deals with short selling, its history, regulation, fees and criteria for short selling. Last chapter analyzed financial indicators of stock titles from DSW Watchlist. The results of the analysis have been also tested. Results are shown in the third chapte
APA, Harvard, Vancouver, ISO, and other styles
20

Horna, Michal. "Optimalizace webových stránek a strategie prodeje." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-264847.

Full text
Abstract:
My work is focused on web site’s optimization for search engines, optimization tricks and consequent sale strategy, including marketing and manager’s knowledge of economic branch such as competition, propagation and market’s presentation.
APA, Harvard, Vancouver, ISO, and other styles
21

Mokrý, Martin. "Návrh strategie pro vybudování ziskového víceúrovňového podnikání." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-222711.

Full text
Abstract:
This diploma thesis deals with the multi-level marketing issue as a branch of business opportunities for individuals. It weighs pros and cons of this business method and its difference from misleading models. This diploma thesis proposes a specific approach leading to gain of a stable income level in this industry. It uses present knowledge of multi-level marketing, basic competence definition methods, competence models and coaching.
APA, Harvard, Vancouver, ISO, and other styles
22

Josková, Michaela. "Návrh komunikační strategie podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-264838.

Full text
Abstract:
The goal of the thesis is an evaluation of a present communication with customers concrete company and proposal of the new communication campaign for the next years. The thesis is separated on a theoretical and practical part. The theoretical part concerns importance of a marketing communication, analysis methods of internal and external background, description of particular tools of a communication mix and it solves budget determination for communication campaign. In the practical part is described the selected company, its current situation analysis of communication mix, customer satisfactio
APA, Harvard, Vancouver, ISO, and other styles
23

Knoblauch, William M. "Selling the Second Cold War: Antinuclear Cultural Activism and Reagan Era Foreign Policy." Ohio University / OhioLINK, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1330967967.

Full text
APA, Harvard, Vancouver, ISO, and other styles
24

Desai, Avni, and Maria Widgren. "A Collaboration in Product Service System for Telecom Networks : An "Orange and Ericsson case" study." Thesis, Linköpings universitet, Industriell miljöteknik, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-120311.

Full text
Abstract:
The purpose of the research is to study the “Orange and Ericsson case” while developing the method Actors and System Map. The interaction between actors within Ericsson’s Device Connection Platform is investigated in order to identify improvement opportunities in the interaction between the provider and the customer. To answer the purpose the following research questions was formulated: RQ1)  What type of actors may be involved in a telecom related IPSO? RQ2)  How can the connections between actors in the telecom related IPSO be illustrated? RQ3)  How can the Actors and System Map method be re
APA, Harvard, Vancouver, ISO, and other styles
25

Motiečiūtė, Vaiva. "Mažų įmonių marketingo strategijos formavimas: statybinėmis medžiagomis prekiaujančių parduotuvių atveju." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2010. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2010~D_20100903_123852-47175.

Full text
Abstract:
Baigiamajame magistro darbe nagrinėjami marketingo strategijos formavimo etapai, prekybos įmonės santykių su vartotojais aspektai, bei atlikta rinkos analizė. Dėl vis agresyvesnės prekybos centrų plėtros, smulkiesiems prekybininkams darosi vis sunkiau konkuruoti. Todėl atsirado poreikis išanalizuoti marketingo strategijas ir nustatyti, kokie veiksniai skatina vartotojus rinktis mažas parduotuves, o ne didžiuosius prekybos centrus ir sukurti efektyvią marketingo strategiją, tinkančią mažoms parduotuvėms. Atlikta mažų parduotuvių, prekiaujančių statybinėmis medžiagomis, klientų ir vadovų apklaus
APA, Harvard, Vancouver, ISO, and other styles
26

Kozáková, Andrea. "Návrh komunikační strategie pro obchodní firmu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-222090.

Full text
Abstract:
The master’s thesis concerns about analyses of existing conditions of Stim tools, PLC., its surroundings and factors influencing its customers. The thesis is based on theoretical knowledge of marketing, which is used for the company description in the practical part of the work. Based on the existing information a proposal of communication strategy for this company is suggested.
APA, Harvard, Vancouver, ISO, and other styles
27

Bengtsson, Billy, and Erik Alvarado. "2013 - Året det vårades för blankning : En empirisk studie av svenska finansiella instituts arbete med blankningsaffärer gentemot sina kunder." Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-23077.

Full text
Abstract:
Sammanfattning Uppsatsens titel: 2013 – Året det vårades för blankning Datum: 2013-05-21 Uppsats nivå: Kandidatuppsats i Företagsekonomi (61-90 hp) Författare: Erik Alvarado och Billy BengtssonHandledare: Sven-Ola CarlssonExaminator: Marita Blomkvist Nyckelord: Blankning, Förbud, Regleringar, Effektiva marknadsteorin, Behavioral finance, Strategi Syfte: Vårt syfte med uppsatsen är att förstå och analysera hur mäklarna samtförvaltare på svenska finansiella institut arbetar med blankning gentemotsina kunder idag. Problemformulering: Hur arbetar mäklare och förvaltare på svenska finansiella insti
APA, Harvard, Vancouver, ISO, and other styles
28

Pranckevičiūtė, Jolanta. "Kooperatinės bendrovės „Daržovių centras“ produktų pardavimo rėmimo strategijos formavimas." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2005. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2005~D_20050521_201224-61483.

Full text
Abstract:
The object of research – cooperative “Daržovių centras”. The subject of research – promotion and forces having influence on it. The aim of the work – to prepare promotion strategy for cooperative “Daržovių centras”. The tasks: 1) to estimate forces, influencing marketing and promotion strategy in organization; 2) to analyze theoretical aspects of promotion instrumentality and define relations between them; 3) to identify promotion strategy stages; 4) to analyze environmental forces, influencing promotion; 5) to analyze forces influencing promotion inside organization; 6) to summarize influence
APA, Harvard, Vancouver, ISO, and other styles
29

Židková, Michaela. "Analýza tržní hodnoty bytového domu a výběr strategie prodeje." Master's thesis, Vysoké učení technické v Brně. Ústav soudního inženýrství, 2016. http://www.nusl.cz/ntk/nusl-241302.

Full text
Abstract:
The aim of my diploma thesis is to propose the best possibility of selling the apartment house and to elaborate variants of selling the apartment house as the unit and selling of the separate flats. The theoretical part of the diploma thesis defines the basic terms and definitions, methods used for the appraisal and bank loans are specified. The practical part is about the application of the methodical basis from the appraisal according to the price provision. The recent and future value is specified here by the means of the methods of costs appraisal, the income method and the comparative met
APA, Harvard, Vancouver, ISO, and other styles
30

Tuč, David. "Návrh komunikační strategie (pro konkrétní firmu, organizaci)." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2008. http://www.nusl.cz/ntk/nusl-221618.

Full text
Abstract:
The diploma thesis concerns a creation of communication strategy for multimedia festival named Lumirova triska 2009. The work includes a summary of basic marketing approaches towards the communication strategy creation, description of its application, former communication analysis and an overview of the current state on the market of festivals involving advertising creation, as well as proposals for communication improvement, managing model of the event and an effectivity assessment from the economical point of view.
APA, Harvard, Vancouver, ISO, and other styles
31

Huang, Kenny, and Kevin Munge. "Verksamhetsstrategier mot blankning : En kvalitativ intervjustudie om svenska bolagens styrsätt för att motverka blankning." Thesis, Linnéuniversitetet, Institutionen för ekonomistyrning och logistik (ELO), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-105744.

Full text
Abstract:
Introduktion: Blankning är ett sätt för en investerare att tjäna på att bolagets aktiekurs faller och har anklagats för att vara bakomliggande orsak till flera finansiella kriser. Det finns olika anledningar till att ett bolag blankas, likaså kan ett bolag påverkas av blankningen på olika sätt. Den befintliga forskningen behandlar främst den amerikanska marknaden och de tekniska åtgärder bolagen utövar för att minska blankning. Därmed finns det en lucka i forskningen kring huruvida svenska bolag verkställer strategier eller inte för att mildra blankning.   Syfte: Syftet med studien är att unde
APA, Harvard, Vancouver, ISO, and other styles
32

Bolle, Franziska. "Die Umsetzung marktneutraler Anlagestrategien in regulierten UCITS-Investmentfonds." Doctoral thesis, Universitätsbibliothek Leipzig, 2017. http://nbn-resolving.de/urn:nbn:de:bsz:15-qucosa-224957.

Full text
Abstract:
Die fondsgebundene Umsetzung einer Long/Short-Strategie stößt schnell an ihre Grenzen, wenn die Regulierungserfordernisse der UCITS IV-Richtlinie 2009/65/EG als rechtlicher Rahmen für den Investmentfonds maßgeblich sind. Die betreffenden Regelungen verlangen einerseits eine diversifizierte Ausrichtung des Portfolios und beschränken das Universum an investierbaren Vermögenswerten auf finanzielle und liquide Produkte. Andererseits führen sie zu einer wesentlichen Begrenzung der zulässigen Anlagetechniken. Die Möglichkeiten zur Hebelinvestition sind streng limitiert und das Durchführen von Leerve
APA, Harvard, Vancouver, ISO, and other styles
33

Drbalová, Aneta. "Podnikatelský plán začínajícího podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-193109.

Full text
Abstract:
The aim of this Master's Thesis is to set up an initial business plan of the ice cream shop in the busy touristic area of the capital city of Prague. The thesis is divided into two parts: theoretical and practical. The theoretical part deals with the analysis of the small and medium enterprise segment in the Czech Republic and the local entrepreneurial environment in comparison with other European countries according to regularly compiled international reports. Additionally, an analyses of specific consumer behaviour will be carried out. The end of the theoretical part introduces the generally
APA, Harvard, Vancouver, ISO, and other styles
34

Cordova, Leon Luis Alex, and Rodríguez Juan Miguel Dávila. "Propuesta tecnológica para la automatización del proceso de ventas estratégica de una distribuidora de medicamentos." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/654015.

Full text
Abstract:
El presente trabajo de tesis tiene por objetivo principal proponer una solución para la automatización de pedidos del canal de ventas de una distribuidora de medicamentos, en donde los vendedores realizan visitas a sus clientes para brindar una atención personalizada pero surge el problema que actualmente anotan sus pedidos manualmente y luego de su jornada deben retornar a su centro de distribución donde registran los pedidos en su sistema de gestión (cliente/servidor), empleando cuatro horas diarias en trasladar esta información. Además, los vendedores desean visualizar su avance de ventas y
APA, Harvard, Vancouver, ISO, and other styles
35

LAI, MING-MEI, and 賴鳴美. "Selling Price and Selling Time：The Influences of Pricing Strategies." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/08175697208838577122.

Full text
Abstract:
碩士<br>國立臺北大學<br>不動產與城鄉環境學系<br>93<br>A residential property is the most expensive of consumption and investment goods, and the important factor of affecting its revenue and risk is selling price and selling time. A seller hopes applying pricing strategies maximizes selling price and minimizes selling time, and real estate participants care how to examine selling price and selling time. Past researches have shown DOP and price concession influencing selling price and selling time, but ignored the different pricing strategies owing to DOP and price concession. This paper proves the effects of dif
APA, Harvard, Vancouver, ISO, and other styles
36

Li, Ming-Hsuan, and 李明軒. "Constructing Selling Strategies of Online Auction." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/51865923956914873465.

Full text
Abstract:
碩士<br>朝陽科技大學<br>工業工程與管理系碩士班<br>93<br>Accompanying with the increasing population in the Internet world, more and more people participate in online auction that has been powered by portals such as Yahoo and eBay. This study aims to study the important factors of a successful online auction. Digital camera is chosen as the target product in this study. This study collects a sample of 1292 auctions of digital camera from eBay. A clustering analysis is carried out by the SOM neural network to distinguish the sample data to five groups, namely, “popular digital camera”, “low-end digital camera”, “
APA, Harvard, Vancouver, ISO, and other styles
37

Filipe, José Miguel Ramiro de Oliveira. "Social selling strategies in the IT industry." Master's thesis, 2015. http://hdl.handle.net/10362/20589.

Full text
Abstract:
CEMS<br>The present work project provides research and conclusions over three main topics related to social selling strategies in the IT industry being those 1) internal and external social selling best practices; 2) the best countries and industries to invest in social selling activities; and 3) the measurement of the ROI for social selling. A mixed approach is taken being both primary research (in-depth interviews and questionnaires) and secondary research used. Some evidence of the benefit of investing in social selling as well as recommendations regarding countries, industries and ROI are
APA, Harvard, Vancouver, ISO, and other styles
38

Wang, Cheng-Yu, and 王正宇. "Business Strategies for Marketing and Selling Fortune Articles." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/18497300942666825517.

Full text
Abstract:
碩士<br>淡江大學<br>國際企業學系碩士在職專班<br>99<br>This study is focusing on the operation and marketing strategy and the factors affecting consumers’ purchase decision of fortune products based on the traditional culture in Chinese, in order to providing the comprehensive understanding of fortune products industry for the people who is engaged in this industry. The thesis is completed by collecting the related information and reference to come up with the following conclusion and suggestion: (1) People will buy the fortune products because they are confused in their life. While the fortune products are com
APA, Harvard, Vancouver, ISO, and other styles
39

Wang, Tze-Yun, and 王子云. "The Competitive Strategies ofDirect Selling Business in China." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/05327263025113303254.

Full text
Abstract:
碩士<br>國立臺灣大學<br>商學組<br>94<br>After the reformed and open policy, China is devoted to economic development and is placing a strong emphasis on attracting foreign capital. However, resulting from the entry of direct selling into China, the tripartite relationship between the government, the direct selling enterprise and the populace is experiencing a severe chain-reaction. After reviewing the worldwide development experience of direct selling industry, this research took 1998 (the year of ban against direct selling in China) as a pivotal year to study the market condition before the government’
APA, Harvard, Vancouver, ISO, and other styles
40

Shih, Han-Ju, and 施函汝. "Optimal pricing strategies in advance selling with freebies." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/29680123436387346608.

Full text
Abstract:
碩士<br>國立臺灣大學<br>工業工程學研究所<br>102<br>More and more sellers are offering freebies in advance selling. Advance selling helps sellers not only to ensure parts of the demand in advance, but also reduce the demand uncertainty and inventory risk. Consumers who buy in advance can avoid not being able to find products in the spot market, but they may prefer not buying in advance because of the uncertainty of the product valuation in advance. Therefore, sellers would offer pre-order incentive to encourage consumers to pre-order. Freebies are one of the examples. Freebies can be used to compensate for the
APA, Harvard, Vancouver, ISO, and other styles
41

Chen, Chiao-Ying, and 陳巧盈. "Online Auction Effectiveness: Optimal Selling Strategies for Online Auction Market." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/52225605388821155091.

Full text
Abstract:
碩士<br>國立中正大學<br>資訊管理所<br>94<br>The introduction of internet auction has significantly widened the pool of consumers who participate in auctions and increased the number of companies attempting to sell their products in an auction format. Previous empirical research on auctions has focused almost exclusively on the behavior of professional bidders. In this study, we collect data on a large number of internet auctions to explore the outcome of the auction in a real marketplace. We focus on the characteristic of seller, auction parameter and the effect of supply and demand, and examine these impa
APA, Harvard, Vancouver, ISO, and other styles
42

Yu, Tza-Hua, and 游紫華. "Cognition of selling volume comparison, coping strategies and job involvement." Thesis, 1996. http://ndltd.ncl.edu.tw/handle/18194515943736380224.

Full text
APA, Harvard, Vancouver, ISO, and other styles
43

ZHENG, DA-LONG, and 鄭達隆. "Constructing the Improvement Strategies of organizational commitment of Direct Selling Company." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/2qu9cd.

Full text
Abstract:
碩士<br>康寧大學<br>企業管理研究所<br>106<br>The overall turnover of the direct selling industry has achieved steady growth in recent years. This study examined the correlation model and level of involvement of factors of direct selling companies using organizational commitment theory by conducting a questionnaire survey among direct selling companies and relevant experts and scholars. The results served as a reference for establishing management strategies to improve the organizational commitment of direct selling companies. Through literature review, the three dimensions of organizational commitment are
APA, Harvard, Vancouver, ISO, and other styles
44

Kuo, Chan-Chih, and 郭展志. "Purchasing and Selling Strategies of Two Substitutable Products Under Cost Uncertainties." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/76654514744012795231.

Full text
Abstract:
碩士<br>國立臺灣大學<br>工業工程學研究所<br>98<br>The research is from the aspect of a manufacturer who produces two levels of end products in a DRAM(Dynamic Random Access Memory) supply chain, to consider the uncertainty of material price and the random demand of products, and hence to optimize the material purchase and marketing decision strategy. The two levels of products can satisfy their own demand; also, the higher level products can substitute the lower level products when there is a lower level product shortage. Dynamic programming is used here to develop the model. We divide the planning horizon int
APA, Harvard, Vancouver, ISO, and other styles
45

Mei, Wang Hsin, and 王心玫. "A Study of Marketing Related Application and Strategies on Internet in Direct Selling." Thesis, 2001. http://ndltd.ncl.edu.tw/handle/60913392079419624696.

Full text
Abstract:
碩士<br>長榮管理學院<br>經營管理研究所<br>89<br>As the communication and software technique in this environment are growing up, the cost is lowering. In this new e time, the direct selling companies should use the concepts and methods of electricity opportunely to make all direct selling persons have better competitive ability. The services and profit of direct selling depend on the direct selling persons’ recognition and participation, to look forward performing effectively strategies such as network marketing, etc. and achieve the goals. In the limited resources, I analyzed and research in th
APA, Harvard, Vancouver, ISO, and other styles
46

Wang, Ching-Hsun, and 王鏡勛. "Motivating Strategies of Selling Integrated Financial Products - A Case of Fubon Insurance Ltd." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/w28j3w.

Full text
Abstract:
碩士<br>國立暨南國際大學<br>管理學院經營管理碩士學位學程碩士在職專班<br>104<br>Since Taiwan joining WTO and “Financial Holding Company Act” imposed, not only emerged tens of financial holding companies, but also caused a dramatic change in financial market that many of new type financial products launched. Insurance agents have to sell more integrated financial products such as funds, securities, insurance, and credit cards, apart from traditional insurance products. Insurance industry and related fields are becoming more sophisticated than past. On statistical analysis, the research conducted empirical approach to realise
APA, Harvard, Vancouver, ISO, and other styles
47

CHUANG, HSUAN-YING, and 莊璿縈. "Probing the Improvement Strategies for Consumers Involvement of dietary supplement of Direct Selling Company." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/k244f9.

Full text
Abstract:
碩士<br>康寧大學<br>企業管理研究所<br>105<br>The overall turnover of the direct selling industry has achieved steady growth in recent years, especially the sales of nutritional supplements that have hit a record high. Therefore, this study aimed at gaining an insight into the correlation model and the degree of correlations among the company consumers’ involvement factors through the consumer involvement theory, which shall serve as a reference for direct selling companies when constructing marketing strategies. Through literature review, the three dimensions and eleven criteria of consumer involvement wer
APA, Harvard, Vancouver, ISO, and other styles
48

Lin, Wen Yao, and 林文耀. "Selling Strategies of Taiwanese Tour Guides and Influence on Chinese Group Tourists in Taiwan." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/96646016545206124568.

Full text
Abstract:
碩士<br>靜宜大學<br>觀光事業學系<br>102<br>Ever since the opening of mainland tourists’ travel to Taiwan, visitors from mainland China have provided a big boost to Taiwan’s economic recovery. Accordingly, this paper intends to study on how the shopping behavior of group tourists from China is under the influence of the selling strategies of Taiwanese tour guides. Different from the perspectives of mainland customers or in-house sellers, this study is targeting at the viewpoints of Taiwanese tour guides to discuss the shopping behavior of Chinese group tourists. Upon traveling, the pleasing of shopping pr
APA, Harvard, Vancouver, ISO, and other styles
49

Hai, Nguyen Hoang, and 阮黃海. "Analyzing the Application Strategies of Marketing : A Case Study of the Driect Selling Industry in VietNam." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/94238055894414445017.

Full text
Abstract:
碩士<br>國立高雄應用科技大學<br>商務經營研究所<br>98<br>This research investigated the effects of marketing strategies (product strategy, pricing and trading mechanisms, interactive channel strategy and customer relationship, promotion strategy, professional knowledge, marketing research, market segmentation, human resources, relational benefits and cost Strategy) for direct selling industry in Vietnam on relationship benefit, loyalty, service value and networkexternality. The data were collected by delivering our questionnaires to direct selling workers in Hanoi. We found some following empirical results: 1. Fo
APA, Harvard, Vancouver, ISO, and other styles
50

Chiang, Hui-Lin, and 姜惠琳. "Research on Brand Experience Strategies of Direct Selling Enterprise— A Case Study of NU SKIN Enterprise." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/a9qt4u.

Full text
Abstract:
碩士<br>國立臺灣大學<br>臺大-復旦EMBA境外專班<br>104<br>The first direct selling company Nutrilite was established in California in 1945. Direct selling thus began as a unique Business model. Nutrilite was founded by a partnership of a salesman and a psychologist. They created a unique sales compensation plan which is composed of not only the revenue generated by the individual sales person but also few levels down to the sales organization. This is a completely disruptive network marketing model. The power of duplication generates tremendous sales revenue so more and more companies start to duplicate their
APA, Harvard, Vancouver, ISO, and other styles
You might also be interested in the bibliographies on the topic 'Selling strategies' for other source types:
Journal articles Books
We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!

To the bibliography