Academic literature on the topic 'Semi-Luxury'
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Journal articles on the topic "Semi-Luxury"
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Jiang, Zhiqing, and Shin’ya Nagasawa. "Key Factors of Emerging Luxury Brand Construction: Empirical Case Study of Korloff." Journal of Advanced Computational Intelligence and Intelligent Informatics 20, no. 4 (July 19, 2016): 607–14. http://dx.doi.org/10.20965/jaciii.2016.p0607.
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The luxury goods market has been expanding worldwide since the early 1990s. In the marketplace, there are new entrants (emerging luxury brands) reputed to be leading luxury brands, especially designer brands, which neither provide new luxury like Coach, nor are similar to traditional luxury brands, such as Louis Vuitton. In this research, an emerging luxury brand also refers to a brand that provides luxury goods in or above the intermediate level of the luxury goods products hierarchy and was established in or after the 1970s. The purpose of this paper is to propose a conceptual framework for emerging luxury brand construction. It (1) defines luxury and emerging luxury brand, (2) reviews the theoretical basis of luxury goods and the brand strategy of luxury goods, (3) frames the nexus between luxury brand attributes and brand image, (4) conducts consumer survey and data mining, and (5) discusses and concludes the research. This research includes qualitative research (a semi-structured interview) and quantitative research (exploratory factor analysis and regression analysis). The results show that the location and atmosphere of luxury stores, E-commerce, online ads and newsletters, origin, iconic products, symbols, and PR events have positive effects on consumers’ impression of emerging luxury brands.
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Ehrensperger, Elena, Daria Erkhova, Aparna Yadavalli, and Harley Krohmer. "What really matters for startups in luxury: entrepreneurial luxury excellence." Journal of Research in Marketing and Entrepreneurship 22, no. 1 (December 6, 2019): 37–63. http://dx.doi.org/10.1108/jrme-03-2019-0020.
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Purpose The purpose of this paper is to identify luxury-specific entrepreneurial success factors that, in addition to the well-established general success factors of startups, drive the performance of startups in the luxury industry. The study proposes a contingency perspective on the success factors of startups by examining entrepreneurial excellence in one specific context, the luxury context. Design/methodology/approach The study uses a qualitative research design, with 24 semi-structured in-depth interviews with senior executives of Swiss luxury startups as key informants. The data is analyzed using the grounded theory approach. Findings The study develops a new construct of entrepreneurial luxury excellence consisting of two dimensions, resource-related excellence and strategy-related excellence, and identifies the underlying specific success factors related to these two dimensions of entrepreneurial luxury excellence. Research limitations/implications The study advances research on strategic entrepreneurship as it combines a holistic approach to managerial success factors of startups with a contingency perspective on them. It also adds to the existing body of research on luxury management where studies with a focus on industry newcomers are still a new domain. Practical implications The study makes important implications for luxury entrepreneurs and other stakeholders (e.g. investors) by showing that the success factors of luxury startups might differ from those of startups in other industries. Originality/value The paper identifies a new construct – entrepreneurial luxury excellence.
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Taube, Julia, and Gary Warnaby. "How brand interaction in pop-up shops influences consumers’ perceptions of luxury fashion retailers." Journal of Fashion Marketing and Management: An International Journal 21, no. 3 (July 10, 2017): 385–99. http://dx.doi.org/10.1108/jfmm-08-2016-0074.
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Purpose The purpose of this paper is to explore the influence of brand interaction in pop-up shops on consumers’ perceptions of luxury fashion retailers. Design/methodology/approach Adopting an exploratory, inductive research design, semi-structured interviews were undertaken with female respondents, consistent with the profile of both typical pop-up and “new luxury” customers, who had recently visited a luxury fashion pop-up shop. Findings Factors influencing consumers’ perceptions of the luxury brands whose pop-up shops were visited are identified relating to three key characteristics of pop-up retailing identified from a review of relevant literature, termed the temporal dimension, the promotional emphasis, and the experiential emphasis. Originality/value This study explores the perceptions of pop-up shops qualitatively from a consumer’s perspective, providing new insights into the personal and complex motivations and attitudes of new luxury consumers.
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Qu, T., J. H. Zhang, Felix T. S. Chan, R. S. Srivastava, M. K. Tiwari, and Woo-Yong Park. "Demand prediction and price optimization for semi-luxury supermarket segment." Computers & Industrial Engineering 113 (November 2017): 91–102. http://dx.doi.org/10.1016/j.cie.2017.09.004.
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Wu, Meng-Shan Sharon, Isabella Chaney, Cheng-Hao Steve Chen, Bang Nguyen, and T. C. Melewar. "Luxury fashion brands." Qualitative Market Research: An International Journal 18, no. 3 (June 8, 2015): 298–319. http://dx.doi.org/10.1108/qmr-02-2014-0016.
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Purpose – This paper offers insights into the consumption motives and purchasing behaviour of that market segment in Taiwan against the background of increasing consumption of luxury fashion brands by young female consumers in Asian countries. Design/methodology/approach – Analysis of data collected using face-to-face semi-structured interviews with 23 fashion-conscious females aged 18-32 years was completed and new empirical insights are offered. Findings – The study found a high level of involvement in the world of luxury fashion retailing. Asian consumers devoured media commentary, drew inspiration from female celebrities and treated information-seeking and discussion of luxury fashion brands with friends as a serious and enjoyable pursuit. The social status conferred by expensive fashion wear motivated them to spend on luxury brands even if their discretionary income was limited. Potential guilt in so doing was assuaged by rationalising that the quality was good and the purchase would be long lasting. Marketers targeting this valuable segment should communicate appeals to an aspirational lifestyle in traditional and social media, effective at reaching young women. Originality/value – The study reported in this paper contributes to the limited published research into the luxury-marketing sector in Asia by examining the buying behaviour of female Strawberry Generation consumers in Taiwan. It is the first to research and investigate the meanings attached to luxury by these individuals in the collectivist culture of Taiwan, as well as their motivations, and the factors influencing their purchase of luxury fashions. The study thus contributes with new knowledge to the buying of luxury fashion products by young female Taiwanese consumers, which may be extended to other collectivist cultures in Asia.
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Henninger, Claudia Elisabeth, Panayiota J. Alevizou, JiaoLin Tan, Qiwen Huang, and Daniella Ryding. "Consumption strategies and motivations of Chinese consumers." Journal of Fashion Marketing and Management: An International Journal 21, no. 3 (July 10, 2017): 419–34. http://dx.doi.org/10.1108/jfmm-05-2017-0046.
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Purpose The purpose of this paper is to explore Chinese consumers’ motivations to purchase luxury fashion products in the UK and how far sustainability plays a role in the decision-making process, by extending the consumer typology of translators, exceptors, selectors. The authors further add an additional dimension to defining “luxury”. Design/methodology/approach An exploratory design utilising multiple qualitative research tools (semi-structured interviews, focus groups) provides the basis for this research. A grounded analysis was applied. Findings Findings map motivational drivers to purchasing luxury products and establish a fourth consumer type “indulgers”. Well-being further emerged as a key characteristic that defines “luxury”. Research limitations/implications The sample size is limited to Chinese consumers purchasing luxury fashion in the UK, and thus may not be generalised. Practical implications This research helps managers to understand the consumer types and underlying motivations of Chinese consumers purchasing luxury fashion in the UK. As one of the largest target groups, this research informs managers on how to further capitalise on this market. Originality/value This paper creates a new consumer typology that not only categorises consumers according to their consumption aspects, but further identifies their underlying motivations to do so.
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Jain, Varsha, Chakshu Bhandari, and Ganesh B.E. "Discovering the Interpersonal Relationship Between Luxury Perfume Brands and Consumers." Transnational Marketing Journal 5, no. 2 (October 31, 2017): 85–108. http://dx.doi.org/10.33182/tmj.v5i2.381.
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Luxury perfume brands are an integral part of the luxury brands sector globally and nationally. One of the main reasons for the same is that luxury perfume brands have had an extended usage across cultures and traditions. Additionally, luxury perfume brands are a high involvement category. Thus, this category needs to be developed and promoted with a specific means. This means is the development of a strong and reflexive relation between the luxury perfume brands and the consumers. Further, it should be premised on both value based and utility based satisfaction. Despite this, there is a dearth of studies that have consolidated the means of developing strong interpersonal relations between this category and consumers. Therefore, this paper aims at discovering a framework for consolidating and developing a strong interpersonal relation between the luxury perfume brand and the consumers. To this effect, we have used qualitative research in the form of semi structured personal interviews supplemented by Zaltman Metaphor Elicitation Technique. The findings from these explorations were developed into a robust framework using the precepts of Brand Personality, CAC (Cogntive- Affective- Conative) model and the Triangulat theory of love.
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M.M, Tharaka Punchibandara, Wanninayake W.M.C.B., and Kumari D.A.T. "Status and Conspicuous consumption: Understanding consumers’ Psyche. Reference to luxury car brands." Asian Journal of Interdisciplinary Research 4, no. 1 (December 25, 2020): 01–10. http://dx.doi.org/10.34256/ajir2111.
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In this study, researcher is trying to investigate whether status and conspicuousness are two different constructs in measuring brand prestige utilizing new luxury market as a reference point. In other words, the attempt will determine if consumers can differentiate between the perceived status and perceived conspicuousness of the brands in product category (luxury car brands) selected in the Sri Lankan context. According to many research studies, revealed some of the evidence that these two dimensions are distinct constructs, nevertheless this was limiting in terms of the sample used (students), the methodology (confirmatory factor analysis only), the scope of the product categories and the context of the study conducted (Western countries). The current study is an extension to O’Cass and Frost (2004) study by using the real consumers as a sample (300 respondence). Exploratory factor analysis was performed among nine brands of luxury and semi luxury car brands in Sri Lankan context.
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Pereira, Vitor, Graça Miranda Silva, and Álvaro Dias. "Sustainability Practices in Hospitality: Case Study of a Luxury Hotel in Arrábida Natural Park." Sustainability 13, no. 6 (March 13, 2021): 3164. http://dx.doi.org/10.3390/su13063164.
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The agenda of researchers and practitioners in the tourism industry has focused on the demand for sustainable practices. Luxury hotels have also followed this trend, although studies are still limited. The aim of this study is to understand what environmental and social sustainability practices luxury hotels are adopting and how their management perceive the benefits and results from their adoption. This empirical research is based on a case study that triangulates data from semi-structured interviews, document analysis, and observation. The results show that luxury hotels have implemented environmental practices that address energy efficiency measures that reduce water consumption, waste, and carbon emissions and that control, protect, and maintain fauna and flora to promote of unique natural landscapes. They have focused on social practices that address the relations with charitable institutions, provide consumers high-quality services, and create a safe and healthy work environment. Luxury hotels have successfully implemented these practices to reduce operational costs. The study’s findings provide practical guidance for hotel managers who seek to implement sustainability practices.
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Grassi, Alessia. "Art to enhance consumer engagement in the luxury fashion domain." Journal of Fashion Marketing and Management: An International Journal 24, no. 3 (April 4, 2020): 327–41. http://dx.doi.org/10.1108/jfmm-09-2019-0194.
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PurposeThis paper explores an opportunity for luxury fashion brands to strengthen their engagement with consumers through the arts and without undermining the exclusivity of the luxury product.Design/methodology/approachThis paper is based on an interpretive qualitative approach aiming to specifically investigate Fondazione Prada – a contemporary art gallery owned and managed by the fashion brand Prada. Data were collected through semi-structured interviews and a focus group implemented with the “mystery shopper” technique. Template analysis was used to analyse the data.FindingsFondazione Prada has the potential for a deep engagement, but specific lack of dialogue and interaction needs to be addressed. Learning from and sharing values with the public through a two-way peer conversation elicited by contemporary art will benefit both the foundation and the fashion brand, in generating value as the result of a spillover effect. Thus, a significant competitive advantage might be gained.Originality/valueThis paper extends work on consumer brand engagement in physical and non-commercial “brand's places”, by evaluating the engagement provided by contemporary art foundations owned by luxury fashion brands. By leveraging the engaging nature of contemporary art, luxury fashion brands could provide an inclusive and engaging experience without undermining the characteristic of exclusivity of the luxury product and hence, gain a significant competitive advantage for the brand.
Dissertations / Theses on the topic "Semi-Luxury"
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Pasdelou, Sabine. "Du japonisme à l’asiatisme : une céramique de demi-luxe pour tous (France, 1861-1939)." Thesis, Paris 10, 2016. http://www.theses.fr/2016PA100112.
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L'épanouissement économique des manufactures de céramiques françaises tout au long du XIXe siècle et au début du XXe siècle est propice à la revalorisation des valeurs industrielles au sein des arts décoratifs. Les industriels s’appliquent à fournir des produits de qualité à moindre coût, à toutes les classes, grâce aux améliorations techniques et à l'abaissement des coûts des techniques décoratives. À partir des années 1860, les productions japonisantes participant à ce phénomène se diffusent dans les intérieurs bourgeois et entrent dans un cadre plus général : celui des productions céramiques reproduites à grande échelle, mises en œuvre par des fabriques à Paris et en province tout au long de la période concernée, y compris durant l'entre deux-guerres. En privilégiant dans un même mouvement collectif tel style, telle forme et tel décor, les différents milieux fournissaient aux fabricants et aux créateurs de modèles une direction à suivre dans la production du japonisme en céramique. Les artistes industriels ont dès lors cherché à surmonter la fracture entre art d'élite et goût populaire. Ces nouveaux objets peu coûteux devaient correspondre à des critères esthétiques et pratiques très hétérogènes. La stratégie commerciale des manufactures de céramiques et des centres de distribution a de fait été façonnée en conséquence. Le bibelot en céramique, facilement manipulable, illustre par ailleurs les représentations d’un pays imaginé et appréhendé de manière collective grâce aux expositions, au cinéma, au théâtre et à la littérature. Ces images contribuent à l’émergence d’une culture populaire urbaine dont le caractère commercial est assumé ; en ce sens, cette céramique fait partie de l’univers du « kitsch » en tant que communication de masse utilisée par la classe moyenneThe economic growth of manufacturing earthenware and porcelain in the province triggered a flourishing industrial standard in the decorative arts. The Beautiful and Industry are the two new values inseparable, celebrated by the production of French ceramics until the end of the first half of the twentieth century. Manufacturers want to provide quality products at lower costs to all classes. Improvements in ceramic materials and technical casting, as well as lowering the cost of decorative techniques, have encouraged the opening up the hierarchy of decorative arts. These new technical processes took part in the improvement of living conditions of the bourgeoisie and smaller classes. Japanese style productions were large-scale diffused in bourgeois interiors since 1860’s. These works fall into a broader context: the large-scale pottery production, implemented by factories in Paris and the provinces throughout the period, including during the interwar period. Industrialization brings to market products that must seek the attention of all classes. These inexpensive items had to correspond to aesthetic and practical heterogeneous criterion. By focusing on the same style as collective motion, such as shape and decoration, the different environments provided producers a direction to follow in models making. Business strategy of manufacturing has been designed accordingly. The ceramics “curio”, easy to handle, illustrates the representations of an imagined and apprehended country in a collective way thanks to exhibitions, movies, plays and literature. These representations contribute to the emergence of an urban popular culture whose commercial character is clearly assumed. This ceramics is part of the universe of “kitsch” as mass communications used by the middle class
Books on the topic "Semi-Luxury"
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Glebe Cottages, Glebe Rd., Church St., Ahoghill village, Galgorm, Ballymena: A new development of luxury Gate Lodge detached, semi-detached Cottage Homes and Townhouses. Bangor: Village Homes, 1992.
Find full textBook chapters on the topic "Semi-Luxury"
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Coquery, Natacha. "8. The Semi-Luxury Market, Shopkeepers and Social Diffusion: Marketing Chinoiseries in Eighteenth–Century Paris." In Fashioning Old and New. Changing Consumer Patterns in Europe (1650-1900), 121–31. Turnhout: Brepols Publishers, 2009. http://dx.doi.org/10.1484/m.seuh-eb.4.00224.
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Altarteer, Samar, Vassilis Charissis, David Harrison, and Warren Chan. "Development and Heuristic Evaluation of Semi-immersive Hand-Gestural Virtual Reality Interface for Luxury Brands Online Stores." In Lecture Notes in Computer Science, 464–77. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-60928-7_39.
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Colella, Giuseppe, and Cesare Amatulli. "Digital Marketing and Digital Retail Strategies in the Luxury Sector." In Advances in Marketing, Customer Relationship Management, and E-Services, 112–29. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-7192-7.ch007.
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Contemporary marketing strategies have shifted from unidirectional to bidirectional logic, according to which the rise of digitization and of social networks are changing the concept of marketing itself. The most impactful digital technologies have been digital platforms and brand communities, which have exposed companies and consumers alike to new challenges, such as online purchasing experiences. As a result, luxury retailers, who have traditionally resisted rapid adoption of market trends, have begun embracing digitization as part of their marketing strategies. This chapter highlights how understanding this topic is crucial amid changing global economics that are reshaping how luxury consumers interact with retailers. Through a qualitative approach based on semi-structured one-to-one interviews with experts from a leading digital marketing company, this chapter intends to illustrate the critical factors (and related opportunities) that luxury brands will look to exploit in the near future. The results highlight the pervading separation between digital technology and luxury brands.
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Todd, David. "Champagne Capitalism." In A Velvet Empire, 123–74. Princeton University Press, 2021. http://dx.doi.org/10.23943/princeton/9780691171838.003.0004.
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This chapter highlights the extent of French economic success in the mid-nineteenth century, providing a deeper understanding of the sources of French imperial expansion. The French empire of taste was not a purely capitalistic enterprise. It pursued profit, but also power and prestige. The chapter explores the cultural, political, and economic origins of French specialization in the provision of luxury and semi-luxury commodities, in order to understand how it helped France regain imperial status after 1815. By reconciling economic modernity with the preservation of firm hierarchies, French conspicuous commodities exercised a special kind of fascination on foreign elites and facilitated collaboration with other imperial and indigenous powers. The act of turning economic gains into global political advantages was especially overt during the Second Napoleonic Empire, and the latter's downfall contributed to the eventual decline of the empire of taste after 1870.
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Szmoniewski, Bartłomiej. "Pierwsi Słowianie nad Wisłą w rejonie Krakowa / The first Slavs on the Vistula River in the area of Kraków." In Kartki z dziejów igołomskiego powiśla, 137–50. Wydawnictwo i Pracownia Archeologiczna PROFIL-ARCHEO, 2020. http://dx.doi.org/10.33547/igolomia2020.08.
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The decline of antiquity, the Migration Period, was in Central Europe a time of fundamental changes, the content of which we are only gradually discovering. Stable settlement structures that existed here for centuries have mostly “disappeared” from the archaeological record. A new cultural quality has appeared: the Slavs. Eleven settlements dating back to the Early Slavic phase were discovered between Kraków-Mogiła and Wawrzeńczyce. Residents of these settlements began to arrive on the upper Vistula probably after the middle of the 5th century from eastern Europe, or more precisely from the upper Dnieper basin. In Poland, the earliest early Slavic sites, including those from the vicinity of Igołomia, are referred to as Prague culture. These small settlements consisted of a few semi-sunken dwellings, free-standing ovens and household pits. Handmade pottery has survived in their relics, and much less frequently other products, including “luxury” ones, such as combs, brooches and pendants. The population engaged mainly in agriculture, and non-agricultural production satisfied only domestic needs. Pots were made, wool was spun, fabrics were woven, wood tar was made, unsophisticated ornaments were cast, and iron was smelted from the ore, mainly for tools.
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Raju, P. J., D. M. Mamatha, and S. V. Seshagiri. "Sericulture Industry." In Environmental and Agricultural Informatics, 366–87. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-5225-9621-9.ch017.
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India has a huge potential for sericulture development unlike other agro industries since sericulture is a unique agro-based industry comprising of several components such as mulberry cultivation, silkworm rearing, silk reeling and other connected activities. Each of these components appear to be independent but closely linked with one another having intricacies of their own. The major activities of these components comprises of mulberry food-plant cultivation to feed the silkworms which spin silk cocoons and reeling the cocoons for unwinding the silk filament for manufacturing silk goods, subjecting them to the process of degumming, bleaching, dyeing, weaving and printing. Thus sericulture industry provides employment to approximately 7.85 million in rural and semi urban areas in India. Of these, a sizeable number belongs to the economically weaker sections of the society, including women. In addition to this, India has the unique credibility of producing all the five known commercial silk viz., mulberry, tropical tasar, oak tasar, eri and muga of which muga with its golden yellow glitter is unique and prerogative of India. Though silk is a luxury item, it is produced by the rural populace and purchased by urban rich, causing money to flow from urban to rural. It also prevents rural people to migrate to urban areas. The United Nation's recent endeavor “Millennium Development Goals” has an eight point programme to make our earth more healthy wealthy and free from inequalities by 2015. Sericulture being a rural and women friendly business aligns well with many of these ideas which are explained in detail in the chapter.