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1
Niu, Min, and Saengchan Hemchua. "Translation semiotics and semiosic translation: clarification of disciplinary intension and concept." Chinese Semiotic Studies 18, no. 2 (May 1, 2022): 205–29. http://dx.doi.org/10.1515/css-2022-2057.
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Abstract The paper aims to clarify the distinction of intension and concept between translation semiotics and semiosic translation to determine their disciplinary classification as well as the theoretical framework of translation semiotics. Translation semiotics is a relatively young interdisciplinary field connecting specifically semiotics and translation studies. In essence, it is a branch of semiotics where the research object is the semiotic transformations and sign activities involved in the translational semiosic and interpretive process. Semiosic translation attaches itself conceptually to an extended notion of semiosis involving the transformation of any sign system into other sign systems and pertains to the illustration and analysis of translational phenomena from the perspective of semiotics. Translation semiotics focuses on semiotic transformations and constructs a semiotic theory and application model based on the dimension of semiotic transformation. Both translation semiotics and semiosic translation take semiotic transformations as their research object. Notwithstanding, semiosic translation puts particular emphasis on semiosis, whereas translation semiotics explores the phenomena of semiotic transformations and related problems involved in the process of translation grounded on semiotic theories and methodology (Jia 2016a: 96). As such, translation semiotics and semiosic translation are under the jurisdiction of different disciplines.
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Shackell, Cameron. "Finite semiotics: Cognitive sets, semiotic vectors, and semiosic oscillation." Semiotica 2019, no. 229 (July 26, 2019): 211–35. http://dx.doi.org/10.1515/sem-2017-0127.
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AbstractThe grounding of semiotics in the finiteness of cognition is extended into constructs and methods for analysis by incorporating the assumption that cognition can be similar within and between agents. After examining and formalizing cognitive similarity as an ontological commitment, the recurrence of cognitive states is examined in terms of a “cognitive set.” In the individual, the cognitive set is seen as evolving under the bidirectional, cyclical determination of thought by the historical environment. At the population level, the distributed “global” cognitive set is argued to be constrained to a manifold in which the cognition of individuals is determined only when their cognitive sets meet certain conditions in the world: a result seen as consistent with Lotman’s semiosphere.With these foundations in place, dimensional modelling of the semiosic field is inaugurated. Firstly, measures of cognitive similarity are formalized as cognitive “distance” and on this basis the concept of a semiotic vector is defined. Secondly, semiotic vectors are seen to shape a general pattern of oscillation in semiosis, and thus to imply zero points in semiosic potential. Thirdly, semiosic oscillation in individual agents is shown to be consistent with a novel diachronic or longitudinal interpretation of Greimas’ semiotic square expanded into a “semiotic pipe” in which cognition traverses an n-dimensional space structured by axes of oscillation. Finally, the expanded theory of finite semiotics is advanced as a useful basis for two new complementary disciplines: (1) a computational, mathematical science of “natural semiotic processing” (NSP) to trace and model semiotic vectors and oscillation; and (2) an ethical, rhetorical art of “technological influencing” (TI) to guide its inputs and applications.
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Jiuhanteng, Markus, Acep Iwan Saidi, and R. Drajatno Widi Utomo. "ANALISIS SEMIOTIKA POS STRUKTURAL PADA FOTO RHEIN II (A POST-STRUCTURAL SEMIOTICS ANALYSIS OF THE PHOTOGRAPH RHEIN II)." Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain 4, no. 1 (August 1, 2021): 37. http://dx.doi.org/10.25105/jsrr.v4i1.10095.
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<p>Abstract This paper is a study of Andreas Gursky’s photo Rhein II. In this study, the post-structural semiotic analysis method is used to interpret meaning based on signs on the Rhein II. The post-structural semiotic analysis becomes the basis for interpreting meanings using related references. In the study of Rhein II photo objects, visual text analysis is expected to provide positive benefits for the development of photography, especially academically. Rhein II is a photo by Andreas Gursky. In Rhein II’s photograph, a contemporary photo is presented as a multi-reality representation analyzed using the post-structural semiotic method. The object of research is interpreted as a text that has a layer of meaning that is squeezed out of its essence by semiotics. The deconstruction of the signification system in the visual element is identified by reading the structural postal semiotic theory codes: text analysis process, creation process. The results of semiotic extraction produce an interpretive study of Rhein II which is full of meaning.</p><p>Keyword: imagery, photography, semiotica</p><p>Abstrak Makalah ini merupakan kajian dari foto Rhein II karya Andreas Gursky. Dalam kajian ini digunakan metode analisis semiotika post struktural untuk menginterpretasikan makna berdasarkan tanda-tanda pada Rhein. Analisis semiotika post struktural menjadi landasan dalam menginterpretasikan makna-makna dengan menggunakan referensi terkait. analisis teks visual, dalam kajian objek foto Rhein II diharapkan dapat memberikan kebermanfaatan yang positif bagi perkembangan fotografi khususnya secara akademis. Rhein II adalah foto karya Andreas Gursky. Dalam karya Rhein II, sebuah foto kontemporer dihadirkan sebagai representasi multi realitas yang dianalisis menggunakan metode semiotika post struktural. Objek penelitian dimaknai sebagai teks yang memiliki lapisan makna yang terperas esensinya oleh semiotika. Dekonstruksi sistem penandaan dalam elemen visual diidentifikasikan dengan pembacaan kode-kode teori semiotika pos struktural. Proses analisis teks, proses penciptaan. Hasil ekstraksi semiotika menghasilkan kajian interpretatif Rhein II yang sarat makna.</p><p>Kata kunci: citra imaji, fotografi, semiotika</p>
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Niu, Min, and Thawascha Dechsubha. "The semiotic dimension of contemporary pragmatics." Technium Social Sciences Journal 27 (January 8, 2022): 802–7. http://dx.doi.org/10.47577/tssj.v27i1.5651.
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Contemporary Pragmatics has the semiotic features from the respects of disciplinary naming, the means of development, and theoretical source to research object and method. It is not only an independent linguistics and language science, but also an interdisciplinary field and paradigm. This paper is to explore the semiotic features and dimensions of Pragmatics for tracing back the origin and the theoretical resources from semiotic perspective, and to define its research scope and clarify the connotation of its conception. As Semiotics has a triad dimension of semiosis, one of which is the “pragmatic dimension”. Therefore, contemporary pragmatics includes at least three semiotic dimensions: scientific semiotics, linguistic semiotics and social semiotics. The semiotic analysis of Pragmatics could be conducive to clarify and fix the semiotic and philosophical origin, definition, disciplinary connotation and meaning of Pragmatics, which is also theoretically helpful for clarifying the concepts for the study of philosophical pragmatism, pragmaticism, semiotics, semantics and syntax.
Key Words: Semiotic, Pragmatics, Pragmaticism
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Jia, Hongwei. "Reconsidering Semiospheric Translation Types." Chinese Semiotic Studies 16, no. 4 (November 25, 2020): 581–601. http://dx.doi.org/10.1515/css-2020-0031.
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AbstractIn Chapter 10 of Introducing semiosic translation by Torres-Martínez (2019: 172–177), “On the origins of semiosic translation, the role of semiosis in translation and translating and the nature of sign systems: Response to Jia,” the author makes a critical analysis of my article “Semiospheric translation types reconsidered from the translation semiotics perspective” (2019), criticizing that (1) my semiospheric translations are both semiotically problematic and ideologically loaded; (2) my view of translation is untenable from a cognitive perspective; and (3) translation is not a special case of semiosis, finally pointing out that semiotic processes, and not individual signs, are the source of all types of translations. In this paper, I intend to briefly state and then reply to each of these three points.
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Jiuhanteng, Markus, Acep Iwan Saidi, and Drajatno Widi Utomo. "ANALISIS SEMIOTIKA POS STRUKTURAL PADA FOTO RHEIN II A POST-STRUCTURAL SEMITOCS ANALYSIS OF THE PHOTOGRAPH RHEIN II." Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain 4, no. 1 (August 1, 2021): 37. http://dx.doi.org/10.25105/jsrr.v4i1.9969.
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<p><strong><em>Abstract</em></strong></p><p><em>This paper is a study of Andreas Gursky's photo Rhein II. In this study, the post-structural semiotic analysis method is used to interpret meaning based on signs on the Rhein II. The post-structural semiotic analysis becomes the basis for interpreting meanings using related references. In the study of Rhein II photo objects, visual text analysis is expected to provide positive benefits for the development of photography, especially academically. Rhein II is a photo by Andreas Gursky. In Rhein II's photograph, a contemporary photo is presented as a multi-reality representation analyzed using the post-structural semiotic method.</em></p><p><em>The object of research is interpreted as a text that has a layer of meaning that is squeezed out of its essence by semiotics. The deconstruction of the signification system in the visual element is identified by reading the structural postal semiotic theory codes: text analysis process, creation process. The results of semiotic extraction produce an interpretive study of Rhein II which is full of meaning.</em></p><p><em>Keyword:Imagery, Photography, Semiotica </em></p><p><em> </em></p><p> </p><p><strong>Abstrak</strong></p><p>Makalah ini merupakan kajian dari foto Rhein II karya Andreas Gursky. Dalam kajian ini digunakan metode analisis semiotika post struktural untuk menginterpretasikan makna berdasarkan tanda-tanda pada Rhein. Analisis semiotika post struktural menjadi landasan dalam menginterpretasikan makna-makna dengan menggunakan referensi terkait. analisis teks visual, dalam kajian objek foto Rhein II diharapkan dapat memberikan kebermanfaatan yang positif bagi perkembangan fotografi khususnya secara akademis. Rhein II adalah foto karya Andreas Gursky. Dalam karya Rhein II, sebuah foto kontemporer dihadirkan sebagai representasi multi realitas yang dianalisis menggunakan metode semiotika post struktural.</p><p>Objek penelitian dimaknai sebagai teks yang memiliki lapisan makna yang terperas esensinya oleh semiotika. Dekonstruksi sistem penandaan dalam elemen visual diidentifikasikan dengan pembacaan kode-kode teori semiotika pos struktural. Proses analisis teks, proses penciptaan. Hasil ekstraksi semiotika menghasilkan kajian interpretatif Rhein II yang sarat makna.</p><p> </p><p>Kata kunci : Citra imaji, Fotografi, Semiotika</p>
7
Gluscevskij, Dmitrij. "Methodological issues and prospects of semiotics of humour." Sign Systems Studies 45, no. 1/2 (July 5, 2017): 137–51. http://dx.doi.org/10.12697/sss.2017.45.1-2.09.
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This article aims at proposing a way to identify humour by means of Greimassian semiotics and to single humour out as a unique object of semiotic analysis. Firstly, the article discusses the fundamental epistemological premises of semiotic text analysis through the analysis of texts by Greimas which were meant to further and legitimize his project of semiotics. Also, the already existing attempts at providing a semiotic definition of humour are critically evaluated while relating their problematic aspects with the implicitly defined field of semiotic interest. Finally, it is demonstrated that a productive semiotic description of a comic text is possible when the status quo epistemological views are revised and the traditional field of semiotic analyses is expanded accordingly.
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Jia, Hongwei. "Foundations of the Theory of Signs (1938)." Chinese Semiotic Studies 15, no. 1 (February 25, 2019): 1–14. http://dx.doi.org/10.1515/css-2019-0001.
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Abstract “Foundations of the theory of signs,” published by Charles W. Morris in 1938, deals with the relations between semiotics and science, and those between semiosis and semiotics, among others. Compared with previous research regarding the aspects of semiotics being meta-science, the three dimensions of semiosis, semiotic as organon of the sciences, etc., this article does push forward the development of linguistics and semiotics since the late 1930s. However, its discussions on semiotics being meta-science, the nature and classification of signs, the three dimensions of semiosis, organism in the sign relations, universals and universality of signs, and thing-language are either not logically rigid or inadequate in content and scope. For a piece of work discussing the theoretical foundations of signs, it does not consider sign transformation, a universal and ubiquitous sign activity, which is not consistent with the keyword “foundations” in its title. A critical analysis of these problems involving the aspects mentioned above may not only enrich the visions of triadic sign relations, semiotics, and translation semiotics, but also inspire future semiotic studies and even other new research related to signs.
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Said Mohammed Al-Fayoumi and Nadira Brioua. "A Semiotic Analysis of Novel Faces in Hot Water by Abdallah Tayeh." International Journal of Linguistics, Literature and Translation 4, no. 4 (April 29, 2021): 80–89. http://dx.doi.org/10.32996/ijllt.2021.4.4.9.
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The aim of this study is to investigate the semiotics of the cover, title, characters and the settings of Faces in Hot Water (1996) by the Palestinian writer Abdallah Tayeh. The study shows how important is semiotics in aesthetically and cognitively shaping the novel. The study adopts a qualitative research method by applying semiotic analysis to create a new understanding of the literary text and its interpretations. Built on semiotic analysis, the writer embodies the prevailing norms, traditions and culture of the Palestinian society. The writer also reveals semantic signs that are not visible. He in fact captured the implied meaning behind the semiotic text. The research shows that Tayeh uses many semiotic signs to refer to the various concepts of issues related to the Palestinian culture, society and beliefs.
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Ivanov, N. V. "Factors of semiogenesis (philosophical and linguistic analysis)." Philology at MGIMO 6, no. 4 (December 28, 2020): 5–13. http://dx.doi.org/10.24833/2410-2423-2020-4-24-5-13.
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The article deals with the philosophical and cognitive criteria of the evolution of the sign (semiogenesis), growing from signal to symbol and further to the sign in Language. The article aims to reveal not only differences among the three semiotic forms, but also their common and generic features. As a common philosophical criterion, to define generic feature of all evolutional semiotic forms and to explain the principle of the inner relationship between the form and the meaning in them, category of otherbeing (inobytié) is used. The cognitive analysis, which deals with the differential features of the evolutional semiotic entities, is developed on the base of the categories of identification and interpretation. The both functions, the identification and the interpretation, correlate with each other differently in signal, in symbol and in conventional sign of Language. The transition from one function to another characterizes the essence of the speech actualization of the sign in the process of semiosis. The only functional condition, that remains common and unchangeable in all kinds of sign, is the transition to the otherbeing. The otherbeing (whatever its functional perspective) represents the phenomenology of the sign in speech. The article may be interesting for the specialists in philosophy, semiotics and general linguistics.
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Fomin, Ivan V., and Mikhail V. Ilyin. "Social Semiotics: Paths towards Integrating Social and Semiotic Knowledge." Sociological Journal 25, no. 4 (2019): 123–41. http://dx.doi.org/10.19181/socjour.2019.25.4.6822.
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This article outlines major trends in the development of social semiotics during the last four decades of its existence. The starting point was the interface between functional analysis of the semiotic system of language and the structural interpretation of language as a social system. Their convergence provided the basis for further developing an interdisciplinary domain of social semiotics. Michael Halliday’s book “Language as social semiotic: The social interpretation of language and meaning” (1978) gave an initial impetus to exploring the interface of semiotic and social. Ten years later his approach was reinterpreted by Bob Hodge and Gunther Kress in “Social Semiotics” (1988). They suggested that both the social and semiotic nature of language had a broader significance and extends to the entire domain of human activity and existence. Thus, social semiotic (in singular) of language was enhanced into all-embracing social semiotics (in plural). This article further examines linguistic as socio-semiotic, semiotic as social, semiotic as multimodal, socio-semiotic as functional, interpretative as socio-semiotic. The article outlines two frontiers of social semiotics, that of its subject matter and that of its methodological dimension. Finally, the article focuses on current challenges faced by social semiotics, particularly those relevant to sociology.
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Timmermans, Stefan, and Iddo Tavory. "Racist Encounters: A Pragmatist Semiotic Analysis of Interaction." Sociological Theory 38, no. 4 (October 9, 2020): 295–317. http://dx.doi.org/10.1177/0735275120961414.
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Complementing discourse-analytic approaches, we develop C. S. Peirce’s semiotic theory to analyze how racism is enacted and countered in everyday interactions. We examine how the semiotic structure of racist encounters depends on acts of signification that can be deflected and that take shape in the ways actors negotiate interactions in situ. After outlining the semiotic apparatus Peirce pioneered, we trace the dynamic processes of generalization and specification in recorded racist encounters as specific forms of semiotic upshifting and downshifting. We demonstrate how attending to racist encounters and engaging the sociology of race sharpen key assumptions that pragmatist semiotics makes about the structure of signification, as it forces one to examine the interplay of marked and unmarked categories and identities in interaction, and to take the differential power to signify into account in shaping the potential effects of semiotic strategies.
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Matthews, Stéphanie Walsh, and Marcel Danesi. "AI: A Semiotic Perspective." Chinese Semiotic Studies 15, no. 2 (May 30, 2019): 199–216. http://dx.doi.org/10.1515/css-2019-0013.
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Abstract Artificial Intelligence (AI) has become a powerful new form of inquiry unto human cognition that has obvious implications for semiotic theories, practices, and modeling of mind, yet, as far as can be determined, it has hardly attracted the attention of semioticians in any meaningful analytical way. AI aims to model and thus penetrate mentality in all its forms (perception, cognition, emotion, etc.) and even to build artificial minds that will surpass human intelligence in the near future. This paper takes a look at AI through the lens of semiotic analysis, in the context of current philosophies such as posthumanism and transhumanism, which are based on the assumption that technology will improve the human condition and chart a path to the future progress of the human species. Semiotics must respond to the AI challenge, focusing on how abductive responses to the world generate meaning in the human sense, not in software or algorithms. The AI approach is instructive, but semiotics is much more relevant to the understanding of human cognition, because it studies signs as paths into the brain, not artificial models of that organ. The semiotic agenda can enrich AI by providing the relevant insight into human semiosis that may defy any attempt to model them.
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Dondero, Maria Giulia. "Visual semiotics and automatic analysis of images from the Cultural Analytics Lab: How can quantitative and qualitative analysis be combined?" Semiotica 2019, no. 230 (October 25, 2019): 121–42. http://dx.doi.org/10.1515/sem-2018-0104.
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AbstractIn this article we explore the relationship between semiotic analysis of images and quantitative analysis of vast image corpora, in particular the work produced by Lev Manovich and the Cultural Analytics Lab, called “Media Visualization.” Media Visualization has been chosen as corpus because of its metavisual operation (images are visualized and analyzed by images) and its innovating way of conceiving analysis: by visual instruments. In this paper semiotics is used as an approach to Media Visualization and taken as an object of study as well, especially visual semiotics. In this sense, a comparison between visual semiotics (close reading of small corpora) and quantitative analyses of images (distant reading of vast collections) are conducted from a semiotic point of view. Post-Greimassian semiotics guides this study with respect to the issue of the image-within-an-image and metavisual visualization; Peircean semiotics is employed to explain and develop the notion of diagram.
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Gluck, Myke. "Content Analysis, Semiotics, and Social Semiotics for Cartographic Analysis: Interpreting Geospatial Representations." Cartographic Perspectives, no. 31 (September 1, 1998): 4–25. http://dx.doi.org/10.14714/cp31.647.
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Several mutually informing methods for analyzing cartographic and geospatial images are presented and illustrated in this work. First, an apparently objective method, content analysis, is applied to a collection of corporate annual reports' geospatial imagery resulting in a categorization and description of those images. Then a traditional semiotic analysis is conducted on the same data done by experts who describe and express out of their personal expertise and intuitive insights the meaning of signs contained in the imagery. Subsequently, a user/viewer epistemological and ontological framework called sense-making is discussed and combined with semiotic processes enabling social semiotics. Sense-making permits map users to present their point of view providing a method to go beyond the experts' traditional semiotic interpretations. These user/viewer based interpretations incorporate postmodern meanings from the various users of signs exposed by the corporate annual reports' geospatial imagery.
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Gruzdev, А. А. "ICONOLOGICAL METHOD IN SEMIOTIC ANALYSIS OF ARTWORKS." Arts education and science 1, no. 4 (2021): 92–99. http://dx.doi.org/10.36871/hon.202104012.
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The history of art is marked by many experiments in expanding and contrasting different methods and concepts. Nevertheless, in recent years there have been increasing attempts to draw parallels between iconology and semiotics. Of particular interest is the so-called Erwin Panofsky method, which forms the basis of modern iconology. The article discusses various aspects of the use of the iconological method in connection with the semiotic analysis of artistic works. Both general questions of the formation of iconology and special questions of its application and synthesis in the context of semiotic analysis are highlighted. A brief overview of the main iconological principles in revealing the figurative and symbolic content of the work is given, and the main features of the structural mechanisms underlying the semiotic approach are summarized. The scientific novelty of the work is determined primarily by the fact that for the first time the peculiarities of the application of the iconological method as one of the tools of semiotic analysis are investigated. Semiotics and iconology have a wide range of application in the study of culture-specific relations, since in contemporary art criticism, there is a great scientific interest in understanding the artwork as a carrier of national-cultural information. All this increases the methodological possibilities for studying the artwork, and thus expands the boundaries of the historical study of fine art.
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Chartier, Jean-François, Davide Pulizzotto, Louis Chartrand, and Jean-Guy Meunier. "A data-driven computational semiotics: The semantic vector space of Magritte’s artworks." Semiotica 2019, no. 230 (October 25, 2019): 19–69. http://dx.doi.org/10.1515/sem-2018-0120.
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AbstractThe rise of big digital data is changing the framework within which linguists, sociologists, anthropologists, and other researchers are working. Semiotics is not spared by this paradigm shift. A data-driven computational semiotics is the study with an intensive use of computational methods of patterns in human-created contents related to semiotic phenomena. One of the most promising frameworks in this research program is the Semantic Vector Space (SVS) models and their methods. The objective of this article is to contribute to the exploration of the SVS for a computational semiotics by showing what types of semiotic analysis can be accomplished within this framework. The study is applied to a unique body of digitized artworks. We conducted three short experiments in which we explore three types of semiotic analysis: paradigmatic analysis, componential analysis, and topic modelling analysis. The results reported show that the SVS constitutes a powerful framework within which various types of semiotic analysis can be carried out.
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Torop, Peeter. "Semiotics of mediation. Theses." Sign Systems Studies 40, no. 3/4 (December 1, 2012): 547–56. http://dx.doi.org/10.12697/sss.2012.3-4.15.
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Semiotics of mediation is based on comparative analysis of mediation processes, on typology of forms of mediation and on the subsequent complementary analysis of culture. Not only does cultural analysis that is based on semiotics of mediation proceed from communication processes, it also searches for possibilities of correlation between concepts of describability, analysability, translatability. Depending on the strategy of mediation semiotics it is possible to create an overview of the main parameters of cultural analysis and to specify the boundaries of semiotic analysis of culture. The main types of mediation are simultaneously parameters of cultural analysis. The main types include autocommunicative mediation, metalingual mediation, intertextual mediation, interdiscursive mediation, and inter- or transmedial mediation. Typology of mediation types facilitates the understanding of the autocommunicative aspect of culture and creates the basis for analysing communication processes not on the level of the immediate sender and receiver but as part of the culture’s communication with itself. Semiotics of mediation starts from semiotic mediation and ends with a culture of mediation in which one and the same cultural language or text operates as a means of dialogue with itself, as a means of communication with others, as part of some textual system or discourse, or as a transmedial phenomenon. Semiotics of mediation is a means of studying the correlation between implicit semiotic mediation and forms of explicit semiotic mediation, thus complementing cultural semiotic study of culture.
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Michlich, Jenny. "An analysis of semiotic and mimetic processes in Australopithecus afarensis." Public Journal of Semiotics 8, no. 2 (December 20, 2018): 1–12. http://dx.doi.org/10.37693/pjos.2018.8.18694.
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The underlying semiotic structures of communicative processes involving spoken language vocalizations and gesturing are analyzed in order to contribute to the interdisciplinary discussion on human cognitive-semiotic evolution. Peircean semiotics and mimesis theory are used as tools in the analysis of evidence from comparative neuroscience and primatology. Based on this, I propose the presence of indexical, iconic and possibly even (proto)symbolic communication in the cultures occupied by Australopithecus afarensis, preceding the evolution of the first species in our genus. The discussion shows the potentials of a cognitive semiotics to integrate concepts and methods from the Natural Sciences and the Humanities.
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Griffin, Jonathan. "A pentadic model of semiotic analysis." Semiotica 2018, no. 225 (November 6, 2018): 213–27. http://dx.doi.org/10.1515/sem-2017-0009.
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Abstract Kenneth Burke’s dramatistic pentad can be understood as a pentadic model of semiotic analysis. Dyadic, triadic, and other relational models offer valuable benefits, but Burke’s pentad is especially useful and relevant given its focus on both action and motive/purpose. Here we will look in more detail at some of these benefits of Burke’s schema understood in this semiotic light, and then we’ll apply the model to a few examples of object analysis. If it is true that Burke’s pentad works in this way as well as we think it does, then fruitful ground exists here for other researchers as well, particularly since Burke’s pentadic model features much less in the field of semiotics proper than do more common dyadic and triadic based models.
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Saariluoma, Pertti, and Rebekah Rousi. "SYMBOLIC INTERACTIONS:TOWARDS A COGNITIVE SCIENTIFIC THEORY OF MEANING IN HUMAN TECHNOLOGY INTERACTION." JOURNAL OF ADVANCES IN HUMANITIES 3, no. 3 (December 25, 2015): 310–24. http://dx.doi.org/10.24297/jah.v3i2.5145.
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Information technology has perpetuated the role of symbolism in everyday life practice, through its reliance on sign systems for its creation and operation. Increasingly attention has been placed on applying semiotic techniques to analyze user interface design and usability. Surprisingly, although the move towards symbolic interaction has been one of the most striking components of the digital shift, it has proven difficult to build bridges between semiotics and HTI-design thinking. In this article we argue that the problems in linking semiotic analysis of human technology interaction with modern HTI-design paradigms such as usability or user experience arise from a theoretical gap between the paradigms of semiotics, human cognition and thinking. Consequently, it is necessary to reformulate principal insights of semiotics such as the triangle of reference, by replacing the intuitive concept of thought, with modern philosophical and psychological concepts of human thinking. This allows the unification of usability research based on cognitive research with the analysis of signs in modern semiotics. It is possible to unify the conceptual analysis of signification and semiosis with conceptual and empirical work typical to modern human technology interaction research and design, thus making semiotics an essential tool within the swiftly developing paradigms of interaction design.
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Brandt, Line, and Per Aage Brandt. "Making sense of a blend." Annual Review of Cognitive Linguistics 3 (October 31, 2005): 216–49. http://dx.doi.org/10.1075/arcl.3.12bra.
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In this paper we propose an analysis of the metaphor “This surgeon is a butcher!” discussed in Grady, Oakley & Coulson (1999), introducing it into a mental space framework derived from conceptual metaphor theory (CMT), blending theory (BT) and cognitive semiotics. The method of analysis is to work backwards; we attempt to reconstruct the meaning of the butcher-surgeon metaphor by giving a step-by-step description of the cognition involved in understanding an occurrence of the metaphoric expression, and hypothesize a general framework for analyzing metaphoric blends and other kinds of rhetorically potent integrations of semiotically distinguishable conceptual contents (mental spaces) in expressive blends. It is argued that examples of expressive blends, such as metaphor, need to be accounted for in semiotic terms, since they occur in — intersubjective as well as private — communication, which is essentially semiotic in nature; expressive blends occur as signs and are therefore a natural subject of cognitive semiotics, the study of cognition in semiosis.
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Fomin, Ivan. "Sociosemiotic Frontiers. Achievements, Challenges, and Prospects of Converging Semiotic and Social." Linguistic Frontiers 3, no. 2 (December 1, 2020): 34–43. http://dx.doi.org/10.2478/lf-2020-0012.
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Abstract This article reviews the achievements and challenges that appear from attempts to integrate the studies of the semiotic and the social. Based on an analysis of the projects of Social Semiotics, semiotic sociology, and sociosemiotic approach to culture, it is suggested that the development of sociosemiotics could be represented (both retrospectively and prospectively) as trajectories of two frontiers. These are the frontier of sociosemiotic material and the frontier of sociosemiotic methodology. The frontier of sociosemiotic material represents how social semiotics progresses in broadening its scope by extending the set of materials which are considered as objects of sociosemiotic analysis. The frontier of sociosemiotic methodology describes how semiotic tools are integrated with other methodologies of social studies. The article shows what key steps have already been made to transcend the boundaries between social and semiotic research, and what directions are possible for further integration of social and semiotic sciences.
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Lagopoulos, Alexandros Ph, and Karin Boklund-Lagopoulou. "Semiotics, culture and space." Sign Systems Studies 42, no. 4 (December 30, 2014): 435–86. http://dx.doi.org/10.12697/sss.2014.42.4.02.
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Space, in the environmental sense, holds a rather marginal position in semiotics. We shall try, however, to show in this paper that its importance is greater than thought previously, not only because it may establish one of the main sub-fields of semiotic research, but also because it has repercussions on other semiotic systems and even semiotic theory as such. We start by reviewing the main positions of the Theses of the Tartu-Moscow School and compare them to Lotman’s concept of the semiosphere. We conclude that a sociologically sound framework for culture is missing and try to demonstrate that culture is not the only factor composing a society, but there also exists a concept of a material, extra-semiotic society. This framework is systematically developed in relation to geographical space in our second section. We examine the place of space in semiotics according to two different axes of analysis. Th e first axis, discussed in our third section, corresponds to the semiotics of (geographical) space. We approach this field from two different perspectives. The first perspective is the direct study of urban space as a text, that is, it is focused on space-as-text. Three case studies are discussed, all drawn from pre-capitalist societies: the semiotic urban model in ancient Greece, the Ethiopian military camp and the spatial organization of the traditional Libyan oases. To the second perspective corresponds the semiotic study of the geographical spaces constructed by literary texts, that is, space-in-text. Here, we discuss two case studies: the ideal Platonic city and the medieval Arthurian courtly romances. These analyses are followed by an overview of the semiotics of space in pre-capitalist societies, to which we compare Lotman’s views.The second axis, discussed in our fourth section, concerns the importance of space for semiotic theory. We show that space can serve as a tool for the analysis of texts from other semiotic systems and focus on the use of space by different spatial metalanguages.
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Poythress, Vern S. "Semiotic analysis of the observer in relativity, quantum mechanics, and a possible theory of everything." Semiotica 2015, no. 205 (June 1, 2015): 149–67. http://dx.doi.org/10.1515/sem-2015-0006.
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AbstractSemiotic analysis of the role of the observer in the theory of relativity and in quantum mechanics shows the semiotic function of basic symmetries, such as symmetries under translation and rotation. How can semiotics be relevant to theories in physics? It is always human beings who form the theories. In the process of theory formation and communication, they rely on semiotic systems. Included among these systems is the semiotics involved in our pre-theoretical human understanding of space, time, and motion. Semiotic systems thereby have an influence on theories in physics. As a result, key concepts in fundamental physical theory have affinities with semiotics. In terms of Kenneth Pike’s tagmemic theory, applied as a theory of theories, all symmetries take the form of distributional constraints. The additional symmetry under Lorentz transformations introduced by the special theory of relativity fits into the same pattern. In addition, constraints introduced by the addition of general relativity suggest the form and limitations that might be taken by a “theory of everything” encompassing general relativity and quantum field theory.
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Lenninger, Sara. "Culture in the layers of contemporary discourses and historical archives: A review of Anna Maria Lorusso’s Cultural Semiotics." Public Journal of Semiotics 8, no. 1 (February 13, 2018): 67–77. http://dx.doi.org/10.37693/pjos.2017.8.17327.
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In Anna Maria Lorusso’s book Cultural semiotics: For a cultural perspective in semiotics (Lorusso, 2015) the reader is offered an initiated review of key representatives of 20th century structuralism in semiotics and its entries into poststructuralism, with focus on method of analysis. Related to the theoretical discussions on semiotics and culture, Lorusso offers a series of case studies in semiotic analysis of cultural texts. In this review article, I discuss and evaluate the four strands in cultural semiotics suggested by Lorusso. Further, I draw implications for deciding on the themes and objects of studies in a semiotic realm that focuses on text.
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Akber Sajid, Muhammad, and Muhammad Riaz Khan. "America in Pakistani Print Media: A Semiotic Discourse Analysis based Study of Pak-Us Relationship." International Journal of Applied Linguistics and English Literature 9, no. 4 (July 31, 2020): 71. http://dx.doi.org/10.7575/aiac.ijalel.v.9n.4p.71.
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Print media semiotic discourses are one of the best sites for ideological investment and their role is very significant in the production and dissemination of certain ideology. The aim of the present study is to critically decode the semiotic discourse(s) of Pakistani English newspaper DAWN (daily) with special reference to the representation of Pak- Us relationship through the analysis of the semiotics discourses. The data for the present research has been collected from the mentioned newspaper. The time span for data collection ranges from October 2018 to December 2018. Out of ten (10) caricatures which represent Pakistan attempting to survive at its own rather than depending on America one was purposively selected for linguistic and semiotic analyses. The study is descriptive and utilizes qualitative research design. For this purpose, the researchers have devised an amended research model by drawing upon Fairclough (1995), Kress (2010) and Kruger’s (2000) research models to analyse linguistic, semiotic and focus group discussions data. The semiotic analysis has also been validated by incorporating the remarks of focus group participants. Based on the analysis of data the study concludes that noting is absolute in politics as far as Pak- Us relations through semiotic discourses are concerned. Additionally, the research reveals that print media semiotic discourses work insidiously to represent socio- political changes by employing linguistic and meta-linguistic devices and techniques.
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Rozin, Vadim Markovich. "Extended interpretation of semiotic approach." Культура и искусство, no. 9 (September 2020): 46–54. http://dx.doi.org/10.7256/2454-0625.2020.9.33991.
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This article presents an extended interpretation of the meaning of semiotic approach, which allows to comprehend from the perspective of semiotics not only the symbols that are adequately described in linguistics and semiotics, but also iconic signs, symbols, schemes, and artworks. For a better understanding, the author suggests two cases, one of which is taken from culturological studies, the other – from children's literature. Leaning on the material of these cases, the author formulates the peculiarities of broadened understanding of semiotic approach. The effectiveness of such understanding is illustrated by the example of semiotic interpretation of Roman Faerstein’s literary work. As a result of the conducted research, the author proposed an extended interpretation of semiotic approach, which includes the analysis of situation and problems, resolution of which leads to the creation of new semiotic tools; untraditional understanding of these tools; reconstruction of reality, which is signified by various semiotic tools. In the author’s opinion, structuring of the reality of a certain text is attributed to semiotic interpretation, since the reality alongside other schemes, signs, symbols, metaphors and other semiotic formations, is an important semiotic concept in terms of the augmented meaning of semiotic approach.
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Gorlée, Dina L. "Text semiotics: Textology as survival-machine." Sign Systems Studies 28 (December 31, 2000): 134–57. http://dx.doi.org/10.12697/sss.2000.28.08.
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Signifying practices by which living creatures communicate, are, according to Sebeok, the survival-machines. Accordingly, as represented by the semiotic text analysis or Bakhtin's textology, one can speak about a human survival-machine. This has been studied by different semiotic schools (including the Moscow-Tartu school) referring to language, culture, genre and, importantly, text ideology. In this article, the aspects of textology in Peirce's generalized theory of signs become analysed. After a discussion of the concept of text in Peirce's (published and unpublished) writings, its relationship with semiosis and other Peircean categories isshown. The project of elaborating Peirce-based text-semiotics expects that it must be dramatically different from other sign-theoretical text-theories. This may be a path towards more inter-subjective and creative textology.
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Kurniawan, Muhammad Rudi, Sahrul N, and Syafwandi Syafwandi. "Semiotic Analysis of a Public Service Advertising I compost food waste." Nirmana 19, no. 2 (October 11, 2021): 90–97. http://dx.doi.org/10.9744/nirmana.19.2.90-97.
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Most of the current researches on analyzing public service advertisings (PSA) about food waste into compost is concentrated on the interconnection between environmental, economic, and social aspects. This study has considered the semiotic analysis of the selected PSA through Barthes’ The Five Codes theory. Using the semiotic framework, the paper explains the messages of the PSA “I Compost Food Waste” and describes how this advertising provides insight into design innovation. The findings have shown that the PSA combined with the semiotics is capable of raising people’s awareness about food waste into compost.
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Torres Martínez, Sergio. "Semiosic translation: A new theoretical framework for the implementation of pedagogically-oriented subtitling." Sign Systems Studies 43, no. 1 (June 10, 2015): 102–30. http://dx.doi.org/10.12697/sss.2015.43.1.05.
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In this paper, I explore a new type of semiotic translation in the context of Audiovisual Translation Studies (AVTS). To that end, a set of formulaic sequences bestowed of pragmalinguistic value (hedging strings) is analysed. It is argued that the semiotic analysis of conversational features in English may contribute to facilitate their pedagogical exploitation in English as a Foreign Language (EFL) classrooms. This analysis builds theoretically on a semiotic translational framework termed Semiosic Translation (and its subset, Semiosic Subtitling) predicated upon three types of translation: (i) Metaleptic translation; (ii) indexical translation; and (iii) translation as dynamic discontinuity. The translational rationale thus arrived at is deemed to account for what it is that binds together linguistic signs with other sign systems.
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Pérez, Carlos González. "Semiotic study for the analysis of communications within organizations: Theoretical approach from organizational semiotics." Semiotica 2017, no. 215 (March 1, 2017): 281–304. http://dx.doi.org/10.1515/sem-2015-0033.
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AbstractIn this paper we develop a methodological proposal for the study of communications within organizations from a semiotic approach. This proposal includes a semiotic study based on three central concepts: 1. the sign and its development – we begin with Charles S. Peirce’s well-known concept of sign and continue with the discourse transformation perspective; 2. the development of operations for the analysis of semiotic expressions to find a specific mechanism which enables us to analyze interpretative-cognitive processes in iconic, indexical, and symbolic expressions; and 3. interpretation processes in organizations developed from the analysis of the role of dynamic objects in the creation of signs to try to develop a descriptive, analytic, and reconstructive approach on how dynamic objects work and go further in the description of possible semiotic worlds. We develop concepts such as social semiosis (as a system), semiotic expressions (as updates to this system) in organizational environments, and the concept of semiotic actors closely related to the construction of an organizational world. This study enables us to approach the dynamics in communicational processes within organizations in all its elements to perform a critical analysis.
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Berger, Arthur Asa. "Trump: A Semiotic Analysis." Chinese Semiotic Studies 15, no. 1 (February 25, 2019): 49–75. http://dx.doi.org/10.1515/css-2019-0004.
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Abstract This analysis discusses the various culture codes that are found in societies and the work of Clotaire Rapaille and Marcel Danesi on this topic. It then offers a semiotic analysis of Trump’s candidacy and presidency and deals with topics such as his hair style, rhetorical style, use of metaphors and metonymy, facial expression and body language, jokes about Trump, and his use of humor.
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Aditiawarman, Mac, and Rera Abel Gemilang. "Analysis Of Symbols, Declarations and Punctuations Through Conversion of C Language Into English Language With Borland C++." Jurnal Ilmiah Langue and Parole 3, no. 2 (August 31, 2020): 43–56. http://dx.doi.org/10.36057/jilp.v3i2.435.
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This research with the title The analysis of symbols, punctuations and declarations in C language is analyzed accordingly by conversion in order to find the perspective of language: structuralism, meaning, and functionalism, while keeping both of English and computer subject in process for the research. This research has limitation by the chosen of platform and software with Borland C++, the source of the datum also considered to be the basic material so that this thesis doesn’t has many problems to solve.By the observation method which is followed by these three crucial problems: (1) The Identification of semiotic problem in symbols from computer language to English language, (2) The Identification of semiotic problem in declarations from computer language to English language, (3) The Identification of semiotic problem in declarations from computer language to English language.
The implication of the problem here is how the researcher convert the C language into English language patterns.The purpose of this research is equally to identify and analyze the symbols, punctuations and declarations from the Borland C++ platform and converting it into English comprehensions. Furthermore, this research is expected to familiarize the reader with which semiotics usually use in C or programming language and what’s their significant in English language.In this research, the researcher utilizes semiotics theory and computer programming theory which these two subjects combined together and creating the subject of interdisciplinary called Computational Semiotic.
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Octarensa, Vista, and Muhammad Aras. "Semiotic Analysis of Video COVID-19 by World Health Organization." International Journal of Innovative Science and Research Technology 5, no. 7 (July 19, 2020): 145–51. http://dx.doi.org/10.38124/ijisrt20jul158.
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Purpose: This research discusses the semiotic social analysis in a video titled "COVID-19" released by the World Health Organization. COVID-19 is a virus that has become a global pandemic. Very rapid spread makes the WHO issued recommendations to minimize outside activities in the form of social campaigns against the community. World Health Organization released a video titled "COVID-19" on the official youtube channel. The research approach: using a semiotic analysis method with the constructivist paradigm. Semiotic is a sign of science that has consisted of two elements, Signifier and Signified. In a social campaign video, it has a distinct meaning of communication. In this study, semiotics will explain the meaning of visual communication in videos released by the World Health Organization. The results of the study: indicate that semiotic analysis can reveal the signification meaning of the sign in the video campaign. World Health Organization can emphasize the word StayIn and convince people to continue to do social distancing. The World Health Organization explains that by doing five acts, everyone can be heroic against the pandemic. The five acts can be done by hiding in-home, laying down, playing games, staring on anythings. Simple acts can bring a significant impact to all.
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Rozin, Vadim Markovich. "The idea of building a new humanitarian discipline ‒ "narrative semiotics"." Культура и искусство, no. 4 (April 2022): 78–93. http://dx.doi.org/10.7256/2454-0625.2022.4.37955.
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The article formulates the main provisions of narrative semiotics and offers an analysis of four cases illustrating the methodology of semiotic study within the framework of a new concept. The difficulties associated with the application of the traditional semiotic approach to the analysis of iconic signs, symbols, diagrams, music, and other works of art are characterized. The author's proposed version of the extended version of semiotics and the problems that arise in this case are outlined: firstly, the new approach is subjective, and secondly, it requires the concretization of semiotic discourse. Overcoming these difficulties, the author characterizes the narrative-semiotic approach, highlighting in it three plans of analysis (framework) and special concepts. The most general frame and the encompassing whole is "conscious cultural reality"; the second, also quite general frame and the encompassing whole (meaning narrative constructions), "cultural communication"; the third frame is the structure of the content of narrative constructions, consisting of two wholes a certain reality and signs that allow you to enter this reality, to actualize its events. These plans are defined as ideal objects and concepts that require specification and empirical verification. Solving this problem, the author analyzes four cases: an interesting childhood dream, a teenage experience of K.Jung, children's experience of works of art and the knowledge of love in Plato's "Feast". At the same time, along with the use of the concepts of the reality of culture, communication, the structure of the content of narrative construction, formation, development, evolution, the concepts of "life world" and "objectivity" are introduced. Agreeing that the concept of narrative semiotics is seriously different from the traditional one, the author claims that he tried to act within the framework of a semiotic approach, and therefore the proposed concept, in his opinion, has every right to be considered semiotic.
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Konstantinov, Mihael. "ROLAND BARTHES AND YURII LOTMAN: SEARCH FOR MEANING IN FILM NARRATIVE." Вісник КНУКіМ Серія «Мистецтвознавство», no. 41 (December 30, 2019): 35–43. http://dx.doi.org/10.31866/2410-1176.41.2019.188528.
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The purpose of the research is to carry out a comparative analysis of the concepts of semiotics of cinema by Roland Barthes and Yurii Lotman in the context of their understanding of the nature of film language, since understanding and methods of studying of contemporary digital audiovisual art are the topic of current interest in contemporary art history. The research methodology. The contemporary study of digital audiovisual art, as a rule, takes place within the context of interdisciplinary work, therefore, one of the methodological principles of such work is structural and semiotic approach. Today, this methodological approach to study the audiovisual art is the most developed in the semiotics of cinema, therefore the visual semiotics is viewed through the semiotics of cinema. The scientific novelty of the research. For the first time a comparative analysis of Yurii Lotman’s and Roland Barthes’s semiotics of cinema within the framework of the structural and semiotic approach was carried out. The potential of this methodological approach in the study of audiovisual art has been revealed. Conclusions. The article highlights the special aspects of understanding and application of semiotic concepts by the mentioned authors based on the cinematographic material. Thus, Roland Barthes thought that problems in a semiotic study of the cinema occur when a linguistic approach is applied, and Yurii Lotman believed such study to be completely acceptable. This resulted in a different understanding by these scientists of the nature of film language, its minimal meaningful unit, the role of syntagmatics and paradigmatics in the film narration. Different perceptions of the nature of film language and its components are an important basis for the study of contemporary digital audiovisual arts. The main difficulty of semiotics of cinema is the issue of non discrete iconic (analogue) sign in the study of cinema within the framework of the structural and semiotic approach. This problem can be solved based on the legacy of semiotics of cinema of R. Barthes and Yu. Lotman. Another important characteristic of the structural and semiotic approach is its ability to be combined with other methodological approaches in the interdisciplinary study of digital audiovisual art
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Rezeki, Tri Indah, and Rakhmat Wahyudin Sagala. "Semiotics Analysis on Students’ English Textbook in Elementary School." VELES Voices of English Language Education Society 5, no. 2 (October 28, 2021): 120–31. http://dx.doi.org/10.29408/veles.v5i2.3855.
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One of the most important components in teaching-learning activities is textbooks. The author of the textbook must tailor it to the cognitive development of children at a given age. Semiotics is one of the factors that can be examined in a textbook since the illustration of semiotics is a particular feature that substantially influences children's visual perception. The purpose of this research is to examine Semiotics in Elementary School English textbooks. This study applied qualitative research in terms of library research to collect the data from the students' English textbooks in the second-grade Elementary school. Semiotic analysis based on Pierce's semiotic theory, namely representamen (signifier), object (referent), and interpretant, was used to analyze the data (signified). Because the activities contain symbols, pictures, and signs that are extremely engaging for the second-grade students of Elementary school at SDIT Al-Hijrah 2, this study concluded that this book is very suited for learning for the second-grade students of Elementary school at SDIT Al-Hijrah 2. The researchers looked at the most important images relevant to the theme of the activities. In addition, the exercise imagery and meaning are linked to one another.
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Skorik, Kseniya Vladimirovna. "Semiotic status of objects and their functioning in the Anglo-Saxon and Russian charms." Litera, no. 4 (April 2021): 205–13. http://dx.doi.org/10.25136/2409-8698.2021.4.35272.
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The research focuses on the problem of semiotic status of objects in the Anglo-Saxon and Russian charms. The text of charms is the object of the research. The aim of the research is to define the semiotic status of objects in the Anglo-Saxon and Russian charms and to reveal the functioning of the objects in the text of a charm. The work deals with charms as examples of a sacral text. The research is promising due to the fact that studying a sacral text in this context is based on the anthropocentric approach. The tasks of the research include the following: to denote the status of a charm as a sacral text, to describe the semiotic status of objects in a charm, to reveal the role of a ritual in the objects’ acquiring the features of signs, to define the functions of semiotic objects in the charms. The scientific novelty of the research is in its comparative analysis of Russian and Anglo-Saxon charms in terms of linguistic semiotics. The author points out and describes several functions of semiosis as a system of objects that have a semiotic status. The major conclusion made as a result of the research is that the symbolic functions of material cultural objects in a sacral text enable the objects to acquire various features when they are included in the ritual component of a charm.
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Km Tri Sutrisna Agustia. "SEMIOTIC ANALYSIS OF HOTEL ADVERTISEMENT." KULTURISTIK: Jurnal Bahasa dan Budaya 5, no. 1 (January 4, 2021): 8–13. http://dx.doi.org/10.22225/kulturistik.5.1.2740.
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The phenomenon of misinterpretation and the mismatch of the desired meaning in a hotel advertisement gives significant losses to hoteliers in Bali. The purpose of this study is to understand the meaning contained in a hotel promotion advertisement. This study aims to align the problem of conveying meaning in promotional advertisements that are often not understood by tourist targets so that there is a misunderstanding between the wishes of the hotel marketing and the needs of the tourists themselves. This study analyzes (1) ads part segmentation, (2) describes the relationship between signs in the form of markers and signs in hotel advertisements, (3) describes and provides an overview of suggestions regarding the role of the proper meaning in hospitality advertisements. The design of this study uses a qualitative design collected from study subjects in the form of hotel advertisements collected from promotional advertisements (brochures or websites) of hotels in Bali. The objects in this study are in the form of words, phrases, sentences, and images in the advertisements. The study stage begins with data collection on hotel advertisements regarding the advertisements being promoted. Then a picture of the proper meaning of promotional advertising based on semiotics will be drawn up. The results achieved are the connection between symbols and meanings used in a hotel promotion advertisement. Semiotic science variables can be added in the design of a hotel advertisement so that it provides an illustration of the suitability between the application of semiotics and hotel marketing practices as outlined in the advertisement. The exact match between the desires and the meaning to be conveyed can be developed properly to avoid misunderstandings between the hotel and the target market.
Keywords: advertising; Bali; hospitality; promotion; semiotics
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Rafkahanun, Rifa, Dian Indira, Riza Lupi Ardiati, and Ypsi Soeria Soemantri. "Representasi Budaya Ramadan di Indonesia dalam Iklan Gojek Versi Ramadan 2021: Kajian Semiotika Roland Barthes." Stilistika: Jurnal Pendidikan Bahasa dan Sastra 15, no. 1 (January 31, 2022): 111. http://dx.doi.org/10.30651/st.v15i1.8797.
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Ramadan Culture Representation in Indonesia on Ramadan 2021 Version Of Gojek Advertisement: A Semiotic Study of Roland Barthes ABSTRAKIndonesia sebagai salah satu negara dengan umat Islam terbanyak memiliki budaya tersendiri ketika menjalankan ibadah pada bulan Ramadan. Penelitian ini berjudul “Representasi Budaya Ramadan di Indonesia dalam Iklan Gojek Versi Ramadan 2021: Kajian Semiotika Roland Barthes”. Pembahasannya diorientasikan pada kajian semiotik tanda dengan tujuan mendeskripsikan representasi budaya Ramadan di Indonesia yang terdapat dalam video iklan Gojek versi Ramadan 2021. Metode yang digunakan dalam penelitian ini adalah metode kualitatif deskriptif dengan menggunakan model analisis Roland Barthes yang berfokus pada makna denotasi, makna konotasi dan mitos. Hasil analisis menunjukkan bahwa dalam iklan Gojek versi Ramadan 2021 terdapat beberapa hal yang menjadi representasi budaya orang Indonesia selama bulan Ramadan, di antaranya: berbuka puasa bersama keluarga, kerabat atau teman-teman; berbuka puasa diawali dengan minuman dan penganan yang manis; ibadah salat di masjid; menyajikan makanan khas saat perayaan Idulfitri yaitu kupat tahu dan opor ayam; serta saling mengirimkan bingkisan kepada orang-orang terdekat.Kata kunci: budaya indonesia, ramadan, iklan, semiotika roland barthesABSTRACTIndonesia is as one of the countries with the Muslims majority has its own culture during the month of Ramadan. This study entitled "Ramadan Culture Representation in Indonesia on Ramadan 2021 Version of Gojek Advertisement: A Semiotic Study of Roland Barthes". The discussion is oriented towards the semiotic study of signs with the aim is describing the representation of Ramadan culture in Indonesia which is contained in Ramadan 2021 version of gojek advertisement video. The method used in this research is descriptive qualitative method and using Roland Barthes analysis model which focuses on denotational meaning, connotation meaning and myths. The results of the analysis show that in Ramadan 2021 version of gojek advertisement video, there are several things that represent the culture of the Indonesian during the month of Ramadan, including: iftar with family, relatives or friends; iftar with sweet drinks and confectionery; praying at the mosque; serving special food during the celebration of Eid al-Fitr, such as kupat tahu and opor ayam; as well as sending gifts to close relatives.Keyword: indonesian culture, ramadan, advertisement, Roland Barthes Semiotics
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Al Zahrani, Faisal Bin Salih. "سيميائية الخطاب السياسي، الشعر في الحجاز نهاية عهد الدولة العثمانية أنموذجاً / Political discourse semiotics: Hijaz poetry at the end of Othman empire." مجلة الدراسات اللغوية والأدبية (Journal of Linguistic and Literary Studies) 9, no. 1 (April 29, 2018): 125–42. http://dx.doi.org/10.31436/jlls.v9i1.614.
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ملخص البحث:
يعد الأدب العربي في إقليم الحجاز جزءاً من أدب الأمة العربية الجميل؛ لكن الدراسات الأدبية لا تزال غير كافية على الرغم من بذل بعض الباحثين جهوداً لجمع مادته الأدبية التي لا يزال كثير منها مخطوطاً أو مفقوداً أو مخفياً لأسباب متعددة. يبحث المنهج السيميائي عن المعنى من خلال البحث عن الاختلاف الداخلي للمعاني عبر المنهج السيميائي لتحليل الخطاب الشعري؛ وذلك من منطلق المنهج السيميائي في دراسة النصوص الشعرية والتي تؤكد أنها تتكون من نظام لغوي يعطي مجموعة من المعطيات الخاصة، وهذه الرؤية أسقطها المنهج السيميائي على أغلب النصوص الإبداعية، مع تميز النص الشعري بقدرته على اختزال المعنى، وتسعى هذه الدراسة إلى تتبع الشعر السياسي في الحجاز والوقوف على الدلالات التي يبرزها التحليل السيميائي من خلال المعنى الشعري، وذلك باتباع المنهج الوصفي التحليلي؛ حيث تبدأ بمقدمة تعرف ببعض المصطلحات الهامة مثل: إقليم الحجاز، السيميائية، الشعر السياسي، وستقوم عناصر التحليل لعدة مستوايات: تبدأ الخطاب العام، والمستوى المعجمي، والمستوى التركيبي، ثم المستوى التركيبي.
الكلمات المفتاحية: الشعر السياسي - السيميائية - الخطاب العام - المستوى المعجمي- المستوى التركيبي.
Abstract
Arabic literature in Hijaz area is a part of magnificent Arabic literature. Much of literary works are still missing for many reasons despite the effort of some researchers in collecting and recording them. The semiotic approach looks into meaning by examining its internal differences through semiotic method to analyze poetic discourse. The semiotic approach helps in studying the poetic texts that reveal that it contains a language system that implies certain inputs. This very method helps to reveal such a perception on most of creative texts, with the distinction of the poetic text as having the ability to compress meaning. This paper aims at tracking the political poems in Hijaz and dwell on the meaning revealed by the semiotic analysis through the poetic meaning. The study makes use of the descriptive analysis method. It begins with the definition of some significant terms such as: Hijaz, semiotics, political poems; the analysis is based on certain levels: it begins with the general discourse, lexical and phrasal levels.
Keywords: Political poems, semiotics, general discourse, lexical level, phrasal level.
Abstrak
Satera Arab di Hijaz adalah sebahagian daripada kesusasteraan yang gemilang. Namun masih banyak karya-karya yang masih hilang disebabkan banyak faktor walaupun usaha-usaha para pengkaji dalam mengumpul dan merekodkannya. Pendekatan semiotik ini melihat aspek makna dengan melihat perbezaan dalaman melalui metod semiotik untuk menganalisa wacana syair. Pendekatan ini juga menolong menyingkap sistem bahasa tertentu yang menandakan input tertentu. Ia juga menolong menyingkap untuk menyerlahkan persepsi tertentu tentang kebanyakan teks kreatif, terutamanya kelebihan teks puitis untuk memampatkan makna. Kajian ini bertujuan untuk mengesan syair-syair politik di Hijaz dan mengkaji makna yang diserlahkan melalui analisa maksud puitis. Kajian ini menggunakan metod analisa deskriptif. Ia dimulakan dengan definisi beberapa terma penting seperti: Hijaz, semiotic, syair politik; analisa yang dibuat adalah berdasarkan kepada beberapa tahap: ia bermula dengan wacana umum seterusnya tahap-tahap leksikal dan phrasa.
Kata kunci: Syair politik, semiotic, wacana umum, tahap leksikal, tahap frasa
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Hussain, Muhammad, Muhammad Amjad, and Kalsoom Bugti. "ICONIC REPRESENTATION OF BALOCH CULTURE: A SEMIOTIC ANALYSIS." Journal of Social Sciences and Humanities 59, no. 1 (June 30, 2020): 35–49. http://dx.doi.org/10.46568/jssh.v59i1.324.
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The present paper analyzes cultural attires and appearances of Marri and Bugti tribes in Balochistan to find out latent meanings attached to these artifacts. In doing so, the study uses Peirce’s framework of semiotics- an iconic perspective. The analysis has been carried out with the help of close reading (Semiotic perspective) of the cultural images and appearances. The results reveal underlying multi-meanings attached to these images and appearances. The findings reflect the richness and diversity of Marri and Bugti cultures and the invisible representational meanings of these objects. This research endeavor may be helpful to promote pluralism, harmony and enhance intercultural awareness necessary for understanding cultural diversities within and across societies. More so, future researchers can explore cultural objects and appearances of Punjabi, Sindhi, Pashtuns, Urdu speaking, and Saraiki people by applying various frameworks of semiotics.
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Haider, Shirin. "Semiotics Ideology and Femininity in Popular Pakistani Women's Magazines." Hawwa 7, no. 3 (2009): 229–48. http://dx.doi.org/10.1163/156920709x12579112681765.
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AbstractDrawing on theoretical perspectives from Western feminist research on the genre of women's magazines, I adapt Lazar's model of feminist critical discourse analysis (2005; henceforth referred to as FCDA) to write a critique on the genre of popular Pakistani women's magazines as linguistic and semiotic constructs, which articulate a certain ideology regarding the construction of Pakistani womens' identity. Through semiotic analysis of certain sections of the magazines, I point out the underlying normative and ideological assumptions in order to show how these magazine representations position women; and how semiotics wield power in marginalizing the role of women in society. The restrictive nature of discourses on femininities is highlighted through an analysis of discursive linguistic and semiotic techniques and devices. I argue that the role of semiotics is central in shaping and reinforcing such asymmetrical, gendered and sexist social patterns and practices and that these images (can) have repercussions with regard to women's sexuality(ies) and their social roles and identities.
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Da Silva, Isabella Gil Barbosa, and Eduardo De Paula e. Silva Chaves. "To be or to consume? That is the question: Semiotics Analysis of Advertisements of largest Retail Supermarkets in Brazil." Independent Journal of Management & Production 10, no. 1 (February 1, 2019): 117. http://dx.doi.org/10.14807/ijmp.v10i1.753.
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The study of representations and images involved in advertising campaigns is a recurrent resource of marketing managers. Therefore, understanding and analyzing advertisements and their semiotics becomes an important source of research. In this context, the following research problem arises: what are the complementarity, contrariety and contradiction relations that carry the advertisements of supermarket retailers? Thus, the main objective is to analyze semiotic advertising of national supermarket chains through the constitution of a semiotic square. For that, the greimasian methodology (Greimas, 1973) was used, which sustains a generative path of meaning, where the relations existing between the signifiers produce signification. We investigated the advertisements of the largest retail supermarket brands in Brazil, by price, product and people variables. Thus, the semiotic square was created for the advertising of supermarket retailers in Brazil.
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Rozin, Vadim Markovich. "Semiosis on non-semiotic formations (symbols, schemes, icons, artworks)." Культура и искусство, no. 6 (June 2020): 29–37. http://dx.doi.org/10.7256/2454-0625.2020.6.33084.
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This article poses a question on the semiotic nature of symbols, schemes, icons, artworks. The matter is that on one hand, these are clearly semiotic formations, but on the other – their attribution to the concepts of semiotics faces theoretical difficulties. The article presents the opinions of semioticians who deal with these questions. The author analyzes two cases, which allows advancing a hypothesis that the indicated formations include two different components – reality (of (symbols, schemes, icons, artworks), and two types noting for actualizing these realities. Discussing what represents noting and realities, as well as suggesting a broader understanding of semiotics, the author concludes on the semiotic nature of formations he is concerned with. As a result, the author was able to distinguish two traditions in understanding and analysis of symbols and semiotics; reveal that in these symbols, schemes, icons, artworks, the realities and two types of noting that allows actualizing such realities, should be differentiated; advance a hypothesis on the semiotic nature of symbols, schemes, icons, artworks attributing them to a specific type that is characterized with Interdisciplinarity and transdisciplinarity; clarify some of the previously expressed opinions of schemology and symbology.
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Dewi, Rusmana. "NILAI-NILAI HISTORIS NOVEL BABAD SRIWIJAYA KARYA FERRY IRAWAN AM (KAJIAN STRUKTURAL SEMIOTIK)." BAHTERA : Jurnal Pendidikan Bahasa dan Sastra 14, no. 1 (July 30, 2015): 55–63. http://dx.doi.org/10.21009/bahtera141.06.
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Abstrak
Penelitian ini bertujuan untuk mengkaji nilai- nilai historis berupa realita objektif dan realita imajinatif, dengan s truktural semiotik novel Babad Sriwijaya karya Ferry Irawan AM. Pengumpulan data merujuk pada prosedur yang dikemukakan Mayring, melalui beberapa tahap, pertama membuat pertanyaan penelitian, menentukan teknik analisis, menentukan unit analisis, menganalisis materi dan menafsirkannya.Data penelitian adalah semua teks tulisan berkenaan dengan rumusan penelitian yang terdapat dalam novel. Hasil kajian nilai-nilai historis berupa realita objektif dan realita imajinatif diperoleh data, 50 judul, 20 judul memiliki nilai-nilai historis diperoleh 89 kutipan, 38 kutipan merupakan realita objektif. Kemudian nilai-nilai historis berupa realita imajinatif, dari 30 judul diperoleh 342 kutipan, ada 218 merupakan realita imajinatif. Selanjutnya semiosis nilai-nilai historis novel Babad Sriwijaya dari 50 judul, diperoleh 209 kutipan, 418 merupakan penanda semiosis yang terdiri 69 penanda realita objektif, 410 penanda realita imajinatif. Dengan rincian ikon 378, indeks 389, dan simbol 167. Berdasakan data di atas, 40% Babad Sriwijaya mengandung nilai-nilai historis berupa realita objektif, dan 60% merupakan realita imajinatif. Penelitian ini dapat disimpulkan bahwa Babad Sriwijaya merupakan novel berlatar sejarah.
Kata Kunci: Nilai-nilai Historis, Novel Babad Sriwijaya, Sruktural Semiotik.
Abstract
The research on the novel of Babad Sriwijaya written by Ferry Irawan AM was focused on the historical values by using structural semiotic analysis. The objective of the research was to analyse historical values which were objective and imaginative reality, with qualitative research method, and content analysis technique. The data collection was done through some phases, firstly, formulating research problem (question), determining technique of analysis, determining analysis units, analysing and interpreting the material, referring to the procedure proposed by Mayring. The data were whole written texts in the novel related to formulation of the problem. Based on the analysis which included the theme, plot, setting, and characters, there were 20 titles in the objective reality out of 50 titles. Then, there were 38 objective realities out of 89 quotations. There were 30 titles in imaginative reality and 218 imaginative realities out of 342 quotations. Based on semiotic analysis on the historical values of 50 titles in the novel of 'Babad Sriwijaya", it was found that there were 209 quotations, 418 were semiotic signals consisted of 69 objective reality signals and 410 imaginative reality signals. There were 378 icons, 389 indexes, and 167 symbols. Based on the data above, 40% contained historical values of objective reality and 60% of imaginative reality. In conclusion, 'Babad Sriwijaya was historical-based novel.
Keywords: Historical Value, Novel of Babad Sriwijaya, Structural Semiotic
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Andersen, Thomas Hestbæk, and Morten Boeriis. "Relationship/Participant Focus in Multimodal Market Communication." HERMES - Journal of Language and Communication in Business 25, no. 48 (October 25, 2017): 75. http://dx.doi.org/10.7146/hjlcb.v25i48.97427.
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In this article, we present an integrated multimodal method of analysing marketers’ discursive strategies. Using a social semiotic, multimodal framework, we propose ‘the relationship/participant focus analysis’ (RPF analysis). This method is socially significant in that it helps us identify the strategies marketers use to influence the consumer.RPF analysis reveals how marketing communication – exemplified with the register of packaging – relies on two fundamental factors, namely (i) communication perspective and (ii) personalisation. The communication perspective resides within the interpersonal realm of semiosis, focusing on the enactment of relationships, while personalisation resides within the ideational realm of semiosis, focusing on the construal of represented participants.RPF analysis suggests a way of tackling the multimodal complexity of marketing texts when these are seen as consisting of social semiotic acts of meaning, combining different semiotic resources. In the article, our focus is on the instantiated verbal and visual resources used on food packaging.
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Hojeung, Chun, and Setefanus Suprajitno. "Semiotic Analysis of Dove’s Femvertising." K@ta Kita 9, no. 2 (October 23, 2021): 195–204. http://dx.doi.org/10.9744/katakita.9.2.195-204.
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This qualitative study aimed to know in what ways the verbal (oral mode) and non-verbal (visual mode and gestural mode) semiotic resources help Dove meet the criteria of femvertising. The study used the Multimodal approach to help analyze the data. The writer collected and analyzed the data from Dove’s My Beauty My Say video. The findings showed that the verbal semiotic resources help Dove meet the criteria of femvertising by orally informing the audiences about the problems and arguments that are faced by the women in the video and how they responded to the problems in order to empower all the women. Meanwhile, the non-verbal semiotic resources help Dove meet the criteria of femvertising by revealing women in the authentic form and outside of traditional gender stereotypes so that they can deliver predominantly pro-female messages that can empower themselves and other women who are facing the similar problems as they do. The non-verbal semiotic resources are delivered by using the gestures (e.g. facial expression and body language) and objects (e.g. outfits, dominated background color, focus of the camera) in the video. In conclusion, I observe these semiotic resources are important to help Dove meet the criteria of femvertising. Keywords: Femvertising, Multimodal, Verbal semiotic resources, Non-verbal semiotic resources
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Rehman, Waheeda, Quratulain Arshad, and Huda Hameed Qureshi. "Representation of Regional Political power through Cartoons: A Semiotic Study." Global Language Review VI, no. II (June 30, 2021): 239–45. http://dx.doi.org/10.31703/glr.2021(vi-ii).25.
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Media is an essential tool to describe the current issues from the individual level to international relations. Through presenting images and cartoons, media highlights the occurred situation of the world with specific illustrations. The present research study describes the semiotic analysis of the Pak-India relationship as presented by political cartoons in Pakistani-published Urdu newspapers. As there is an ideological representation of cartoons to present the desired sense through media, so the linguistics and semiotic analysis can counter the meanings and illustrations of such desired ideologies by which meanings are presented. Construction and deconstruction of desired ideologies can be best observed by such loaded semiotics. The discourse approach model of Zubair and Sajid(2011) has been used of semiotic analysis, and for linguistic analysis, the framework of Fairclough's model (2003) of Critical Discourse Analysis (CDA) is adopted to manipulate the hidden ideologies as presented in political cartoons. The linguistic and semiotic analysis of such political cartoons, as presented in media, can be used as the best tool to shape public opinion towards desired realities.