Dissertations / Theses: 'Semiotic discourse analysis'

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Marthinus, Leilani. "Semiotic remediation and resemiotisation as discourse practice in Isidingo: a multi-semiotic analysis." University of the Western Cape, 2015. http://hdl.handle.net/11394/4658.

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Magister Artium - MA
The problem explored relates to the dearth in studies exploring semiotic resources other than language in the study of mediated discourses in the media; public broadcasting in particular. Gilje (2010) laments that although manipulation of different genres and modalities has accelerated in the production of movies, documentaries and soapies due to developments in media technologies, there have been very few studies on the subject. The purpose of this study was to investigate how the Isidingo producers use new technologies and editing tools to merge and/or manipulate different semiotic material in the production of Isidingo. I investigated how different stories and narratives are infused into the storylines and how the producers are re-figuring socio-cultural-histories as semiotic resources in the production of Isidingo. This involved a determination of how storylines and other semiotic resources are transformed in Isidingo for aesthetic and communicative effect. The idea was to explore the socio-historical trajectory as semiotic material in time and space. In addition, I explored how the producers draw on and manipulate different genres (e.g. politics, advertisements, legal drama) which are often infused in the storylines in the production of the soap opera. The focus here was on the blurring of generic boundaries as Isidingo producers’ use of multiple genres within the soap opera for aesthetic and communicative effect. I also explored how local and international topical issues are re-contextualised, intertextualised and resemiotised in the local Isidingo storylines. The idea was to do a multi-semiotic analysis of Isidingo as a soap opera, focusing on the reproduction of semiotic material. This entailed an ethnographic approach to data collection and analysis, which included nine randomly selected aired episodes of the soap opera. I found that this soap opera heavily depends on societal discourses such as sociocultural- histories, language-in-use and popular culture as its resource for composing believable plotlines. These everyday discourses are strategically used by the producers to recreate reality into the fictional world by demonstrating semiotic remediation and resemiotisation as discourse practices. I conclude that the producers recycle issues from the real world and recontextualise them into the fictional world in order to evoke viewer involvement (transparent immediacy) and to infuse multiple media (hypermediacy) for extended meanings. In addition to this, technology such as gadgetry, social networks and software are reconstructed in order to subliminally advertise these products to the viewers. I also conclude that the producers of Isidingo treat language in the soap opera as social practice. This makes it possible for the producers to create characters with multiple identities to depict different social roles and voices. By bringing in real life aspects, the soap opera serves as both fiction and reality.

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Wilton, Marion. "A multi-semiotic discourse analysis of feminine beauty in selected True Love magazine advertisements." University of the Western Cape, 2015. http://hdl.handle.net/11394/4859.

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Magister Artium - MA
Advertising and media imagery shape attitudes about race and ethnicity, which means that advertising media play an influential part in constructing the frame through which individuals perceive racial differences and negotiate norms and ideas around ethnicity. Physical signifiers such as skin colour and hair are not only considered to be the most important facets in global beauty culture but are also seen as two principal phenotypes for racial classification (Mercer, 1987). These two attributes are also deeply situated within Black Feminist Discourse Studies and are therefore, culturally and socially significant (Erasmus, 1997; Hunter, 2002). As Dyer (1997:539) states: “every decision about a person’s worth is based on what they look like, what they speak, and where they came from.” Hence, body and hair politics point to power struggles which stem from historical discourses. As part of a capitalist environment, magazines such as True Love are also perceived as cultural commodities which occupy an important role in creating, transmitting and disseminating cultural meaning and in this regard, advertised texts are rich in cultural meaning and embedded with hidden ideologies. As a vehicle of social communication, True Love professes to be a mouth piece and a representative of the liberal, modern Black South African woman and portrays itself as a guiding companion and expert on womanhood (Laden, 2001). In this capacity, the magazine also creates and transmits messages about ideal feminine beauty. Following a multi-semiotic approach, by incorporating multimodality and social semiotics as proposed by Kress and Van Leeuwen (2006), Van Leeuwen (2006; 2008) and O’Halloran (2011, in press), beauty advertisements are scrutinized in terms of the different semiotic principles which afford for different meaning-making opportunities and interpretation. Critical discourse analysis suggested by Fairclough (1992) and Wodak (1995) renders a supportive function to this social semiotic multimodal framework, in order to critically explore how the notion of ideal feminine beauty is constructed in True Love and to establish how inter-semiotic relations are created, reinforced and function to sustain hegemonic ideas in present-day beauty advertisements. The findings suggest that socio-cultural meanings attached to phenotypic traits such as skin and hair remain significant in contemporary society as a result of the repeated themes in media, especially advertising. Moreover, the consequential emphasis on beauty culture and the omnipresence of idealised imagery in mainstream media are responsible for composing and sustaining the belief that Whiteness is the only valid prototype of beauty. The whitewashing of Black models show how idealised preferences in media prevail. Advertisements display how the message of White superiority and supremacy is constructed visually and verbally, ultimately producing an overall ‘visual language of Whiteness’ which leads to devaluing and erasing forms of Black identity, while enhancing forms of White representation. This paper exposes existing dominant cultural narratives in the True Love advertising discourse that simultaneously produce and inflate an idealised Eurocentric version of feminine beauty. The hegemonic standard of feminine beauty dictates that women conform to a specific ideal which involves engaging in practices such as skin lightening, hair straightening or wearing weaves. This dissertation concludes that digital alteration techniques and photographic manipulation are predominantly used in mass media to portray advertised images resembling ideals closer, which means that it effectively enhances rather than detracts from the norm. Thus, White women look Whiter, thinner, richer and blonder. Caucasian models in advertised texts all have light hair and are seldom portrayed with dark hair. Light-skinned Black women portray Western mediated standards through physical appearances which seem to emulate those of their White counterparts, which Hunter (2011) describes as the ‘illusion of inclusion’. Although this marketing strategy operates under the premise of fostering ethnic diversity and to include women from all racial backgrounds, it reinforces the belief that Anglo-Saxon beauty norms are the only valorised signifiers of idealised beauty. Essentially, having a light skin colour is associated with sophistication, social mobility, success and the resulting financial and economic well-being. Based on this, the magazine appears to promote and celebrate feminine beauty based on a Eurocentric ideal.

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Hobson, Jane Claire. "Texted love : a social-semiotic examination of greeting cards /." View thesis View thesis View thesis, 2002. http://library.uws.edu.au/adt-NUWS/public/adt-NUWS20030407.164658/index.html.

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Thesis (Ph.D.) -- University of Western Sydney, 2002.
Thesis submitted in fulfilment of the requirements for the degree of Doctor of Philosophy, School of Communication, Design and Media, University of Western Sydney, February, 2002. Bibliography : leaves [306]-324.

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Sands, Victoria. "Neoliberalism, Postfeminism, and Ideal Girls: A Semiotic Discourse Analysis of Successful Girlhood in Seventeen Magazine." Thèse, Université d'Ottawa / University of Ottawa, 2012. http://hdl.handle.net/10393/23354.

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This thesis looks at how a contemporary notion of successful girlhood is negotiated in the social text of Seventeen magazine. Moreover, it demonstrates the ways in which Seventeen’s representations of successful and ideal girls reflect and mediate timely values of postfeminism and neoliberalism. This thesis will also make visible how race, class, ability, and sexuality are negotiated within Seventeen’s “success” framework, in order to illuminate intersectional issues implicit in conceptualizing ideal girlhood. The method for this research is a semiotic discourse analysis, looking at the visual and linguistic signs within the text in order to connect them with broader ideologies and themes surrounding contemporary ideal girlhood. Drawing on girls’ studies and feminist cultural studies literature, the discourse of ideal girlhood is situated in a so-called “postfeminist” moment, in which girls, as popular, highly visible subjects in contemporary society, are perceived to be poised for achievement and social ascension, all while being closely surveilled. These expectations of postfeminism intersect with current neoliberal principles of individualized success; analysis is therefore connected with and contextualized by discussion of late modern principles of neoliberalism and its economic, social, and political logic.

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Ferris, Fiona Severiona. "A multisemiotic discourse analysis of race in apartheid South Africa: The case of Sandra Laing." University of the Western Cape, 2015. http://hdl.handle.net/11394/5231.

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Philosophiae Doctor - PhD
In this thesis I investigate the reconstruction of the life history of Sandra Laing and the recreation of the apartheid context by analyzing two artefacts. These main artefact for investigation is the movie Skin, by Anthony Fabian which is based on the book "When She Was White: A Family Divided By Race" by Judith Stone, which is the second artefact for investigation. The latter artefact is based on the life of Sandra Laing. Sandra Laing was born to white parents in the apartheid era, but she did not ascribe to the physical description of a person who was classified 'white' in accordance with legal and social framing thereof in apartheid South Africa. This posed many legal, social and political difficulties for her family. I was particularly interested in the composition of information sources and how semiotic resources are re-enacted, reused and repurposed in the movie ‘Skin.’ The study is more theoretical than applied in that it seeks to answer the question posed by Prior and Grusin (2010: 1): "How do we understand semiotics/multimodality theoretically and investigate it methodologically?" In the study I develop Prior and Grusin’s (2010) thesis by working with notion of semiotic remediation as a focus on semioticity helps me to focus on the signs across modes, media, channels and genres. Therefore, the book on Sandra Laing and the movie are used as databases from which to extract semiotic resources in the exploration and extension of multimodality theory through multisemiotic analysis using semiotic remediation as 'repurposing' in particular. In the process, the notion of semiotic remediation becomes the tool for extending theory of multimodality, by demonstrating the repurposing of semiotic material from the book, such as apartheid artefacts, racialised discourses, dressing, racialised bodies and bible verses, for example, into the recreation of apartheid in the movie 'Skin.' I employed a multisemiotic discourse analysis to analyse the data, which is multimodal, and because I was interested in the complexity of the meaning making process involving multiple modes of representation. This framework was useful in analyzing the complex interaction between the various modes for meaning making. I used resemiotisation and remediation as conceptual tools to trace the translation of events across artefacts and how the material and generic traces are reframed and repurposed within its new contexts for new meanings in the movie 'Skin'. This study makes important contributions to research on the race debate in South Africa in particular. Although apartheid laws have been repealed and new democratic order is in place, the issue of race has flared in the media and South African society generally. The recurrent debates on lack of transformation in former whites only universities, the #FeeMustFall Movement and recent debates in parliament about revisiting the land redistribution issue all have racial undertones – the continued disempowerment of the non-white South Africans. The focus on the recapturing of the complexities surrounding the race debates and the implications of the racialised society, particularly how they are conceptualized and rematerialized within the semiotic limitations of book and a film contributes to a novel understanding of the making and lifestyles of inequality in apartheid South Africa. From a theoretical and analytical perspective, the study feeds on and extends the notion of multimodality to multisemioticity using the extension, semiotic remediation, not in the ordinary sense of mediating a new, but on the notion of the reframing and particularly repurposing of a particular social, political, cultural and historical semiotic material in new contexts in the recreated new worlds in the film and book. In this regard, the study provides interesting insights into the remediated reconstructions of race and racial inequalities, and the remodeling of artefacts and semiosis that are used in this reformation of the apartheid material cultures and contexts. In analysing the remaking of the apartheid culture in the film and the book, I theorefore make a unique contribution in identifying the semiotic materials that are indicative of the flawed nature of biological arguments for racial classification and race-based social structuring. I discuss the implications of this by analysing the remediation of the body as a racial scape, and the apartheid material culture as providing the semiotic landscape on which meanings are produced and consumed. The study thus contributes to research on recent developments in multimodality through its extension of semiotic remediation, which is designed to uncover the intricate interaction between semiotic resources in various media as well as their translation and repurposing across artefacts. In this regard, the study adds to extending the theoretical framing of multimodality thus: resemiotization accounts for the circulations of texts from mode to mode or one context to another, while semiotic remediation accounts for the repurposing of semiotic resources for different purposes and for their multiple meaning potentials.
National Research Foundation

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Ashby, Wendy. "Authoring the German "other": A semiotic,narrative discourse analysis of the culture box in beginning L2 German textbooks." Diss., The University of Arizona, 2003. http://hdl.handle.net/10150/280250.

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Recent trends in immigration to the German speaking countries have contributed to a new multi-cultural demographic in the "culture boxes" of L2 German textbooks. A close analysis of their content, however, reveals a racist discourse that promotes and reinforces a power-based, hegemonic majority culture at the expense of minorities, as well as materials that reinforce U.S. American cultural values at the expense of German ones by imagining a community of German speakers that meets U.S. national identity needs. Utilizing tools from the fields of semiotics, critical discourse analysis and cultural studies, the dissertation demonstrates how both racism toward the German "Other" and U.S. American ethnocentrism are promoted by discourse strategies including but not limited to: narration, indexicality, myth, metaphor and metonym. This dissertation views and comments on the L2 German textbook from the perspective of text itself, the culture therein represented, and the users of the materials, proposing that "reading" the L2 German textbook from a Cultural Studies perspective effectively addresses current theories about culture teaching and disciplinarity while bringing basic language learners into a much-advocated arena of critical thinking about the self and others. Such activities align basic language instruction more closely with beliefs about the responsibilities and goals of Humanities and General Education teaching in the United States.

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Peck, Amiena. "Reimagining diversity in post-apartheid Observatory, Cape Town: a discourse analysis." University of the Western Cape, 2012. http://hdl.handle.net/11394/4964.

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Philosophiae Doctor - PhD
The focus of the thesis is conceptually-based and problematizes the notion of a transformed society while addressing and evaluating its meaning in the multicultural post-apartheid neighbourhood of Observatory, Cape Town. Confluent concepts such as ‘multilingualism’, ‘hybridity’ and ‘community’ are discussed within the historical and contemporary context of a newly established democratic South Africa. Through a poststructuralist discourse analysis, the study endeavours to explore discourses of language and identity in the previously predominantly English-speaking community of Observatory. It is hoped that this research will build upon knowledge of inter alia social interaction, translocations and community membership, identity, language and integration in Observatory. Focus therefore rest on issues such as hybridity, identity options, translocal and transnational cultural flows, localization and globalization. All these issues fall under the broader theme of discourse of transformation and integration in multilingual spaces. The study strictly works within the framework of a qualitative approach with the focus resting on a discourse analysis of generated narratives supplied by informants during interviews and temporal and spatial descriptions of research sites. Arising from this study it is hoped that a deeper understanding of migration, transnational and transcultural flows, hybridity and identity will be reached. Critically, this study delves into two ‘new’ areas which subsume sociolinguistics, specifically semiotic landscape and place branding. Exploration into the appropriation of space by ‘newcomers’ and the subsequent reimaginings of space into place are of keen interest here. In this respect, this study aims at shedding light on recurrent, contesting and and new imaginings of diversity in post-apartheid living.

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Souta, Aliki Anna. "A Critical Discourse Analysis of Cosmetic Products for Women and Men." Thesis, Malmö universitet, Fakulteten för kultur och samhälle (KS), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-21090.

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By making a CDA the linguistic and semantic features in cosmetic products are going to be examined. For the purpose of this study, 99 products, from two companies, are analysed in order to find out if the marketing teams of the companies are using different linguistic and semiotic features in order to persuade their target group. Theories of masculinity and femininity are presented and the relationship between gender and language is analysed. Furthermore, Aristotle’s theory about the three proofs of persuasion ethos, pathos and logos is discussed. After analyzing and discussing the data that have been gathered in relation with the background theories, significant differences are noticed on the products for the two genders. In the research appears that the two genders are targeted in different ways and that different linguistic and semiotic features are used for each gender.

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Carberry, Helen. "Semiotic analysis of clinical chemistry: for " knowledge work " in the medical sciences." Queensland University of Technology, 2003. http://eprints.qut.edu.au/15809/.

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Abstract In this thesis a socio-cultural perspective of medical science education is adopted to argue the position that undergraduate medical scientists must be enculturated into the profession as knowledge workers and symbolic analysts who can interact with computers in complex analytical procedures, quality assurance and quality management. The cue for this position is taken from the transformations taking place in the pathology industry due to advances in automation, robotics and informatics. The rise of Evidence-Based Laboratory Medicine (EBLM) is also noted and the observation by higher education researchers, that knowledge systems are transforming in such a way that disciplines can no longer act in isolation. They must now collaborate with disparate fields in transdisciplinary knowledge systems such as EBLM, for which new skills must be cultivated in undergraduate medical scientists. This thesis aims to describe a theoretical basis for knowledge work by taking a semiotic perspective. This is because, semiotics, a theory of signs and representations, can be applied to the structure of transdisciplinary scientific knowledge, the logic of scientific practice and the rhetoric of scientific communications. For this purpose, a semiotic framework is first derived from a wide range of semiotic theories existent in the literature. Then the application of this semiotic framework to clinical chemistry knowledge, context, logic, and rhetoric is demonstrated. This is achieved by interpreting various clinical chemistry data sources, for example, course materials, laboratory spatial arrangements, instruments, printouts, and students' practical reports, collected from a teaching laboratory situation. The results of semiotic analysis indicate that the clinical chemist working in the computerised laboratory environment performs knowledge work, and the term is synonymous with symbolic analysis. It is shown that knowledge work entails the application of a systematic structure for clinical chemistry knowledge derived in terms of the validation procedures applied to laboratory, data, results and tests; the application of logic in the classification and selection of instruments, their rulegoverned- use, and in troubleshooting errors; pragmatic decisions based on availability of space, services and budgets; discrimination among values in laboratory test evaluations in EBLM, for the cost-effectiveness and relevance of pathology services; and the recognition of rhetorical strategies used to communicate laboratory test information in graphs, charts, and statistics. The role of the laboratory context is also explained through semiotics, in terms of its spatial arrangements and designs of laboratory instruments, as a place that constrains the knowledge work experience. This contextual analysis provides insights into the oppositional trend brought to wide attention by analysts of computerised professional work, that more skills are needed, but that there are fewer highly skilled positions available. The curriculum implications of these findings are considered in terms of the need to cultivate knowledge workers for highly complex symbolic analysis in computerised laboratories; and also the need to prepare medical science graduates for the transdisciplinary knowledge system of EBLM, and related venues of employment such as biomedical research and clinical medicine. In meeting the aims to define and demonstrate knowledge work from the semiotic perspective, this thesis makes an original contribution to knowledge by the application of semiotics to a field in which it has probably never been tested. It contributes to the scholarship of teaching in higher education by formulating a structure for transdisciplinary medical science knowledge, which integrates scientific with other forms of knowledge, and with real world practice.

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Möllervärn, Elin. "Konstruktionen av kvinnor och män i ett modemagasin : En kvalitativ studie ur ett genusperspektiv." Thesis, Linnéuniversitetet, Institutionen för medier och journalistik (MJ), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-79868.

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The aim of this study was to examine how men and women were portrayed in a fashion magazine through time. Magazines convey pictures of gender through both text and image, which subconsciously affects us in the daily life. The study examines a total of 17 reportages from the year 2008 and 2018. A critical discourse analysis constitutes the study’s methodological framework, combined with a semiotic analysis. After I separately examined men and women in the fashion magazine Damernas värld, I compared them to get a result of how the magazine portrayed the genders in different ways. The differences were relatively big in how the magazine portrayed women in 2008 and 2018. There were also a noticeable difference in how the magazine portrayed men in the different periods. The results show that the way women were portrayed in 2008, were similar to how the magazine portrayed men in 2018. There were also similarities in the portrayal of men in 2008 to women in 2018. The result indicates that the magazine followed existing cultural gender norms in 2008, but has taken a different path in 2018.

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Welin, Erik. "The straight guy who sleeps solely with men : A deep semiotic analysis of hegemonic parameters in the American television serial Empire." Thesis, Södertörns högskola, Institutionen för kultur och lärande, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-27698.

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The study that follows is a deep semiotic analysis meant to shed a light on which ideologies the serial represents and communicates to its audience. In my analysis I have used the terms homonormativity and homosubversity to divide the different discursive codes and thus see if it was the former or the latter that the production of Empire preferred. These terms have been used in relation to hegemony, ideology and discourse to fully grip the connection between production and reception. The study consists of an analysis of the overall narrative of the serial in its entity with focus on the gay character Jamal, in relation to John Fiske’s concept of reality, representation and ideology, and then a deeper semiotic analysis of three strategically chosen scenes. This division was done simply so that I could perceive the show both in terms of representation and semiotic signs, but also the interrelations between production and audience which gives the show its meaning and ideological power. My analyses showed that Empire is an epithet of hegemony as a moving equilibrium. While the representation of the character Jamal as a gay man may resist homonormative rules in some ways, it reinforces it in others. The serial mostly incorporates homosexuality in the vicinity of heteronormative ideology, but prefers a discourse of homosexual superiority where masculine hegemony even in gay men, is the only way to achieve fair inclusion. The preference of masculinity is done on the expense of femininity.

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China, Addie L. Sayers. "Beyoncé as a Semiotic Resource: Visual and Linguistic Meaning Making and Gender in Twitter, Tumblr, and Pinterest." Scholar Commons, 2018. http://scholarcommons.usf.edu/etd/7133.

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At the intersection of digital identities and new language and social practice online is the concept of searchable talk (ST). ST describes the process of tagging discourse in a social networking service (SNS) with a hashtag (#), allowing it to be searchable by others. Although originating in Twitter, ST has expanded into other SNS, and is used therein not only to mark language-based posts, but also multimodal posts and images. While scholars have elucidated the structure and function of ST, their studies have primarily examined ST within language-based posts; few have researched ST with respect to images and other types of multimodal environments. In addition, ST has primarily been explored in its SNS of origin, Twitter. This project directly addresses these gaps by adopting a social semiotic approach to ST in three SNS with very different technological affordances, Twitter, Tumblr, and Pinterest. Through a multimodal discourse analysis (Kress, 2009) combining both linguistic and other visual methods, I ask how visual and linguistic choices operate semiotically across SNS environments with different affordances and constraints. Specifically, I uncover the multiple meanings of Beyoncé across a data set of 300 tweets, posts, and pins composed from entering #Beyoncé in the search engine of each SNS. I argue that 13 meaning-based identity categories emerge for Beyoncé, and link these meanings to their visual and linguistic expressions. I then compare these findings across modes and across platforms. Ultimately, I assert that this cross-platform approach elucidates Beyoncé as a cultural object subject to reinterpretation where #Beyoncé means much more than just “Beyoncé.” That is, when considering its multiple roles and meanings, #Beyoncé becomes a site of visual and linguistic indexicality in a process of entextualization. In this process, it is SNS users’ reinterpretations – linguistically and visually – that realize racist, sexist, and hegemonic Discourses, as well as those of emancipation and resistance.

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Modesto, Edith. "Homossexualidade, preconceito e intolerância: análise semiótica de depoimentos." Universidade de São Paulo, 2010. http://www.teses.usp.br/teses/disponiveis/8/8139/tde-09022011-103046/.

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Esta tese é sobre o preconceito e intolerância contra a homossexualidade, a partir da análise semiótica de depoimentos de mães heterossexuais e de filhos homossexuais, brasileiros. O trabalho divide-se em introdução, quatro capítulos principais, conclusão, bibliografia e anexos. Na introdução, delineou-se o contexto externo em que se desenvolve a dificuldade de aceitação das mães heterossexuais a seus filhos homossexuais e um apanhado geral do trabalho. O contexto interno foi considerado como o resultado do cruzamento comparativo de centenas de depoimentos analisados, de mães e filhos. Utilizou-se, como embasamento teórico, a semiótica de tradição francesa e seu instrumental de análise e a tese divide-se como segue: O primeiro capítulo traz a metodologia que foi utilizada e os objetivos do trabalho. O principal objetivo foi analisar como são construídos os discursos de rejeição e/ou os discursos de aceitação da homossexualidade de filhos por suas mães, heterossexuais. Em contrapartida, foram analisados os discursos dos filhos. O segundo capítulo tratou do preconceito, de mães e dos filhos, anterior à descoberta da homossexualidade. No terceiro e quarto capítulos da tese, relacionou-se o percurso discursivo passional de rejeição/aceitação das mães à sua influência no percurso passional de autoaceitação dos filhos e levantou-se os principais tipos de paixões e ações apaixonadas que esses discursos manifestam. Examinou-se também a organização discursivo-passional e da enunciação de milhares de depoimentos, relacionando texto e contexto via enunciação. A partir disso, foi feito o levantamento de semelhanças e diferenças qualitativas, entre os percursos de aceitação das mães a seus filhos homossexuais, na última década (2001 a 2010).
This dissertation deals with prejudice and intolerance against homosexuality, based on the semiotic analysis of statements of Brazilian heterosexual mothers of homosexual sons and daughters. The study is divided in an introduction, four main chapters, conclusion, bibliographic references and addenda. The introduction discusses the external context in which mothers develop a difficulty in accepting the homosexuality of their sons, and an outline of the whole dissertation. The internal context of the problem, on the other hand, is taken to be the outcome of the comparison of hundreds of statements, by mothers and sons. French semiotic theory was used as the theoretical background for the analysis and the dissertation is divided as follows: The first chapter lays out the methodology used and the objectives of this study. The main objective was to analyze how rejection and/or acceptance discourses are constructed with respect to the homosexuality of their sons by their heterosexual mothers. In tandem, the discourses of homosexual sons and daughters were analyzed. The second chapter deals with prejudice, from the perspective of mothers and sons, preceding the unveiling of homosexuality. The third and forth chapter explain the relation between the rejection/acceptance passional discoursive trajectory of the mothers and the autoacceptance passional trajectory of the sons. There, the main kinds of passions and passionate actions that are manifested in the discourses are listed and discussed. Other objects of inquiry are the discoursive-passional organization and the enunciation of thousands of statements, relating text and context through the enunciation. Based on that, the study maps the qualitative similarities and differences between the trajectories of acceptance by mothers of their homosexual sons in the first decade of the XXI century.

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Al, Balushi Iqbal Abdul Qadir. "Critical Semiotic Order Theory: The Misconstruction of Arab and Muslim Identities and Voices in Hollywood Movies." Diss., The University of Arizona, 2014. http://hdl.handle.net/10150/344217.

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In the age of multi-literacies, contemporary theories and devices are required to decipher increasingly complicated challenges which are presented by the digital technological revolution. Some of the existing approaches and frameworks of could inspire us but are not well equipped to address the complexities and multi-perspectives of the eccentric challenges that scholars face on diverse issues. Therefore, I present the critical semiotic order theory (CSOT) as a new eclectic theory to analyze discourse and moving and still images critically, semiotically and using systematic orders simultaneously.The theory has four hypotheses: 1) the positive and negative order hypothesis; 2) the zero value order hypothesis; 3) the chaos order hypothesis; 4) the semiotic indices order hypothesis. The theory was applied to three movies, and was successful in unearthing numerous perceptions and some were microscopic semiotic communicative indices and related them to polycentric Occidental ideologies.Hollywood has made over a thousand movies negatively stereotyping (NS) Arab/Muslim identities and voices (AMIVs) and the images in the vast majority are demeaning (Shaheen, 2009: 2). This research sets to find out whether the misconstruction of Arab/Muslim identities and voices (AMIVs) in three Hollywood movies are ordered, patterned, systematic, and related to ideologies and agendas of polycentric Western individuals, agencies, institutions and governments.The three movies showcase dozens of discursive microscopic critical semiotic orders and patterns of NS of AMIVs in discourse and still and moving image such as being: angry, dangerous, dirty, primitive, uncivilized, dishonest, cowards, fanatics, slaves, extremists, savages, liars, sorceress, killers, terrorists, mad dogs, child terrorists, suicide bombers, etc. The racism touches Arab/Muslims' (A/Ms) characteristics, personalities, races, cultures, traditions, histories, stories, folklores, costumes, images, etc.The analysis showed that there was a systematic pattern and order of NS of AMIVs within and across the three movies, and the NS is related to ideologies and agendas of polycentric Western individuals, agencies, institutions and governments for socio-cultural, socio-economic and socio-political investments in a vast complex web that some of it can go to hundreds of years in making. Nowadays, NS of AMIVs is done by many Westerners for various ideological agendas and investments, and they have appointed themselves as judge, jury and prosecutor.

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Harry, Janine. "A phenomenological discourse analysis of harassed female 'skinscapes' in select public spaces in Cape Town." University of the Western Cape, 2018. http://hdl.handle.net/11394/6270.

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Magister Artium - MA (Linguistics, Language and Communication)
Street harassment refers to the unsolicited verbal remarks and nonverbal gestures that women are subjected to by men when moving through (public) spaces. The dominant discourse sees this phenomenon as firstly a gendered interaction. In this sense, men are construed as initiators and women as recipients, although this is not always the case. Secondly, the remarks are often viewed as solely sexualized in nature. Lastly, public spaces are seen as male realms in which the actions of males are context specific, whereby the public nature of space sees it as conducive for inevitable street harassing events. This study seeks to understand how street harassment unfolds in the South African (post-apartheid) context. Drawing on Phenomenological Discourse Analysis approach, the study focuses on interview accounts of six participants from across the demographics whose experiences represent a microcosm of harassed female skinscapes in and around Cape Town. Phenomenology is a useful entry point to understanding emotive recounts of traumatic events in the lives of the participants, specifically street harassment. Public space is approached through the lens of Linguistic Landscapes (LL) which focuses on language and linguistic artefacts as they are arranged or located in space. For this study, the perception of and bodies in space comes to the fore. Hence, it is the interplay between space, body and the phenomenological account of the body as a corporeal 'site' of harassment which is a focal point.

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Mazguidi, Mostapha. "Le discours coranique : énonciation et énonciateurs." Thesis, Bourgogne Franche-Comté, 2018. http://www.theses.fr/2018UBFCH009/document.

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Le Coran, discours omniprésent via différents supports, ne cesse de faire couler beaucoup d’encre depuis le début de l’écriture au sein de la sphère arabe ; l’écriture en tant que composition d’ouvrages car la culture était, avant le Coran, orale. Depuis lors jusqu’à nos jours, il demeure un objet inépuisable d’études et de spéculations. Les sciences du langage ne sont pas suffisamment exploitées pour en explorer les arcanes en tant que discours religieux unique en son genre. Les études linguistiques se sont limitées aux domaines linguistiques de l’arabe tels que la syntaxe et la rhétorique lesquels tentaient de faire resurgir ce qui fait du Coran un discours inimitable tel qu’il se présente lui-même et tel qu’il est présenté par la Tradition islamique. Ce travail vise une analyse qui puise des théories modernes des sciences du langage pour une compréhension du discours coranique
The Qur'an, an omnipresent discourse via different media, has been a constant source of attention since the beginning of writing in the Arab sphere; writing as a composition of works because culture was, before the Koran, oral. From then until today, he remains an inexhaustible object of study and speculation. The language sciences are not sufficiently exploited to explore its mysteries as a unique religious discourse. Linguistic studies were limited to the linguistic domains of Arabic such as syntax and rhetoric which attempted to resurrect what makes the Koran an inimitable discourse as it presents itself and as presented by Islamic Tradition. This work aims at an analysis that draws modern theories of language sciences for an understanding of Koranic discourse

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Monteiro, Ricardo Nogueira de Castro. "Análise do discurso musical: uma abordagem semiótica." Universidade de São Paulo, 1997. http://www.teses.usp.br/teses/disponiveis/8/8139/tde-21012008-131652/.

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A dissertação \'Análise do discurso musical: uma abordagem semiótica\' discute e propõe soluções para a questão da aplicação do modelo de percurso gerativo de sentido à análise do discurso musical. A partir de uma exposição inicial onde se procura situar essa proposta analítica dentro da evolução da musicologia e da semiótica francesa, passa-se a uma discussão em profundidade da aplicação do modelo semiótico no que diz respeito à estrutura dos níveis fundamental e narrativo, tanto no que tange à organização sintática quanto semântica de cada patamar da significação. As explanações teóricas são fundamentadas diretamente a partir da análise de textos significativos do repertório ocidental, como a 5.a Sinfonia de Beethoven, a 4.a Sinfonia de Tchaikovski e a Fuga I do Cravo bem temperado de Bach. Em linhas gerais, o trabalho conclui por defender uma abordagem analítica que parte das aspectualizações presentes no nível de superfície para determinar a organização semântica do nível profundo no que diz respeito às modulações tensivofóricas e à ordenação de seu campo valencial. Postulada e justificada a presença de uma instância discretizadora responsável pela conversão das modulações em modalidades e das valências em valores, passa-se ao estudo do nível narrativo, que culmina com; a) a importante descoberta em nível musicológico do papel da dimensão semântica no processo de variação motívica e na geração da macroforma musical; b) uma investigação semiótica da paixão na música.
The dissertation named\' Analysis of the musical discourse: a semiotical approach\' discusses the application on musical analysis of the model championed by lithuanian linguist Algirdas Julien Greimas which conceives the process of generation of meaning as a path from abstract oppositions to narrative structures and hence to the discourse itself, which is called meaning generation path. The first chapter brings a general exposition which situates its analytical proposal in terms of the historical development of both musicology and the french branch of semiotical studies, which is committed with Structuralism. On chapter II, a detailed application of the theoretical model is presented step by step with the help of commented examples regarding some of the most appealing compositions of western repertory such as Beethoven\'s 5th. Symphony, Tschaikovsky\'s 4th Symphony and the first fugue of Bach\'s Well-tempered keyboard. The conclusion suggests that a semiotical approach on music should start with considering the superficial aspects of musical discourse so that its tensive and phorical course can be inferred and conceived as a complex of modulations where its internal relationships of attraction and repulsion may be ordinated in terms of valence. Based on the hypothesis of the existence of an instance of discreteness which converts the valences of the fundamental level into values of the narrative level and modulations into modalities, the study of narrative brings forth two main contributions. First, a semantical approach which explains the relationship between theme and musical form and revolutionizes the concept of musical variation. Second, a semiotical research on passion in music.

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Lundin, Caroline, and Matilda Lindberg. ""Jag får vara tjock, smal, hela registret. Det är jag som bestämmer." : En kritisk diskursanalys om hur kampen mot kroppshets synliggörs på Instagram." Thesis, Umeå universitet, Institutionen för kultur- och medievetenskaper, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-155936.

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In today’s medialized society we are fed with a constant flow of advertisements, no matter where we are. In these advertisements we see skinny and retouched ideal bodies, especially female bodies. The images shown in the media are the reference frameworks for the human body and in many cases, a conservative social order is propagated where women must exhibit an attractive exterior. This is a social problem for many women all around the world, and the work to counteract these tight ideals is called body activism. This study aims to investigate which different discourses prevail over the fight against body anxiety between different users on Instagram in order to broaden the understanding of how body anxiety is counteracted. The theoretical framework begins with theory and previous research on postmodern feminism and continues with studies related to digital feminism. Subsequently studies on female bodies and their ideals are presented, as well as the shame that is often linked to the norm-breaking body. Finally, the objectification and observation of the female body is presented. The critical discourse analysis is used in combination with a semiotic analysis to examine both image and the text that is linked to it. We have used Faircloughs three-dimensional framework for studying discourse as well as semiotic analytical tools such as connotations and mythologies. In conclusion of this study, we have interpreted these discourses about the struggle of body anxiety as a way of eventually changing the social norms and structures that prevail today. This has been done in different ways by different people, but with similar focus and goals. These people have shared their own experiences in the hope of spreading a body-positive mindset to their readers.

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Wallén, Camilla. "För vilka finns kroppspositivismen? : En diskursanalytisk och semiotisk studie av hur kroppsaktivister på Instagram artikulerar kroppspositivism." Thesis, Umeå universitet, Institutionen för kultur- och medievetenskaper, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-133406.

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Denna studie har genomförts med syfte att undersöka hur kroppsaktivister artikulerar kropp och kroppspositivitet genom bilder och texter på deras Instagramkonton. Studien syftar även till att undersöka om, och i så fall hur, artikulationerna av kroppspositivitet skiljer sig mellan olika kroppsaktivister. Slutligen syftar studien till att studera hur kroppsaktivisterna artikulerar syftet med rörelsen. Det teoretiska ramverket består av tidigare forskning och etablerade teorier i postmodern feminism, fat studies, aktivism och objektifiering. Studien har genomförts med ett kvalitativt förhållningssätt och utförts genom en diskursanalys och semiotisk bildanalys av text och bild från tolv svenska kroppsaktivister på Instagram. Resultatet av studien visade att det finns olika åsikter kring vilka kroppar som får vara med i den kroppspositiva rörelsen. En del för en diskussion kring att den endast är till för personer med normbrytande kroppar, medan andra menar att den är till för alla kroppar. Studien visade även att kroppsaktivisterna visualiserar sina kroppar på olika sätt. En del tar bilder som liknar hur kvinnor porträtteras i reklam medan andra tar bilder som bryter mot normer genom val av vinkel och posering. Slutligen visade studien att kroppsaktivisterna ser olika på vilket syfte rörelsen har. Vissa för en diskussion kring att rörelsen ska få andra att må bra i sin egen kropp, andra om att medierna ska visa upp fler kroppstyper. Andra talar om att kroppspositivismen finns för att kvinnokroppen ska sluta utstå objektifiering.
This study has been conducted with the purpose of examining how body activists articulate body and body positivity through imagery and text on their Instagram accounts. This study also aims to investigate if the articulations of body positivity differ, and if so how. Finally, the study aims to examine how body activists articulates the purpose of the movement. The theoretical framework of this study is based on past research and established theories about postmodern feminism, fat studies, activism and objectification. The study has had a qualitative approach and is based on discourse analysis and a semiotic analysis of texts and images from twelve swedish body activists on Instagram. The result of the study showed that there are different opinions regarding which bodies that can be included in the body positive movement. Some of the participants argued that the movement includes all body types, while some argued that the movement should only include norm-breaking types of bodies. The study also showed that the body activists articulates their bodies in different ways. Some of the participants have taken pictures similar to how women are portrayed in advertisements while others have taken norm-breaking types of pictures by the choice of angle and pose. Finally, the study showed that the body activists have a different point of view regarding the purpose of the movement. For some of the body activists the aim of the movement is to make others feel good about their own body while others wants to see more body types in the media. Some of the participants feels that the purpose is to stop objectification of the female body.

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Helmersson, Markus. "Konkurrensförhållandet mellan kultur och ekonomi : En idéhistorisk analys av spänningsförhållandet mellan kultur och ekonomi i svenska kulturpolitiska dokument." Thesis, Karlstads universitet, Institutionen för samhälls- och kulturvetenskap (from 2013), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-85090.

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Syftet med denna uppsats är att analysera två för Sverige betydelsefulla kulturpolitiska styrdokument, för att analysera hur relationen mellan kultur och ekonomi gestaltas i respektive diskurs. Genom att jämföra 1970-talets med det tidiga 2000-talets kulturpolitik, med de kulturella och ekonomiska begreppens historiska utveckling från senmedeltiden och framåt, förklaras det spända förhållandet mellan kultur och ekonomi. De idéer och teorier som utgör grunden för de kulturpolitiska diskurserna kommer att analyseras genom att använda den hermeneutiska metoden, innehållsanalys och semiotisk diskursanalys, där olika strategier för kulturell och ekonomisk planering utgör idealtyper för uppsatsens undersökning. Samtidigt som kultur och ekonomi har en delad historisk utveckling i samband med det moderna samhällets uppkomst, blir det tydligt att det rör sig om två motsatta synsätt där antingen kulturen eller ekonomin ges prioritet i kulturpolitiken, där den ena blir ett ändamål för att uppnå den andra.
The purpose of this essay is to analyze two key documents in relation to Swedish culture policies, and to analyze how the relationship between culture and economy manifest in their respective discourses. By comparing the 1970’s to the early 2000’s cultural policies, with the cultural and economic terms and historical development from the late middle ages forward, theories and ideas from which the tense relationship between culture and economics will be explained. Also, by using the method of hermeneutics, content analysis and semiotic discourse analysis with the ideal types of different strategies for culture and economic, the ideas which formed the basics of the policies discourses will be shown. While showing that culture and economy has a shared historical development in conjunction with the development of modern society, the result showed two opposite points of view in which either culture or economics is considered a priority which leads to achieving the other.

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Sjödin, Elin. "Dolda budskap : En kvalitativ analys av tidningen FRIDA." Thesis, Umeå universitet, Institutionen för kultur- och medievetenskaper, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-136421.

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The study's purpose is to use qualitative methods to analyze the image FRIDA conveys of reality through textual and visual communication. The study is interested in the ideals that are produced, how femininity, masculinity and sexuality are presented as well as how the content is mediated. The theories used in the study are mainly regarding representation, stereotypes and gender. This study involves the methods critical discours analysis based on Faircloughs threedimensional model and a semiotic analysis using expressions like denotation, connotation and myth. In summary, the study has shown that the magazine FRIDA hasn´t followed the objective that’s being conveyed as goals for its content. That to oppose normative values in society and to strengthen their readers. Instead, the mediated message is consistently lined with hegemonic thoughts and values regarding gender as well as sexuality.

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Vezzelli, Eugenia. "A construção do ethos discursivo na imprensa em língua italiana em São Paulo: o caso de La Difesa." Universidade de São Paulo, 2015. http://www.teses.usp.br/teses/disponiveis/8/8148/tde-11032016-153524/.

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encontrando-se, por conta disso, rico material bibliográfico acerca das características do movimento migratório italiano e dos serviços (escolas, comércio, etc.) que se desenvolveram especialmente para essa comunidade. Dentre eles, a imprensa em língua italiana captou a atenção de vários historiadores italianos e brasileiros. No entanto, até hoje muito pouco foi produzido a partir de uma perspectiva linguística e é isso que se propõe este trabalho, cujo objetivo é identificar e problematizar o ethos discursivo de La Difesa, jornal antifascista em língua italiana publicado em São Paulo entre 1923 e 1934. Para fazê-lo, lançamos mão de uma análise que, a partir de uma perspectiva discursiva, buscou investigar não apenas o que se diz, mas o modo como se diz para analisar a construção do ethos, com base nas recorrências e características de partes específicas do jornal, a saber, editoriais e primeiras páginas. Para esse fim, propusemos um diálogo, originalmente não evidente, entre diferentes disciplinas que estudam o discurso: análise do discurso, semiótica discursiva e argumentação. Como contraponto ao jornal La Difesa, foi selecionado o Fanfulla, um dos maiores jornais italianos da capital paulista no começo do século XX que, durante o ventennio fascista, alinhou-se ao regime de Mussolini. Ao final de nosso trabalho, destacou-se a peculiaridade do material: a análise não somente evidenciou sua natureza intrínseca, mostrando que a temática política não se constitui necessariamente como elemento essencial para a caracterização do ethos discursivo, mas também permitiu vislumbrar novas perspectivas e linhas de desenvolvimento que poderão contribuir para a evolução das pesquisas acerca do fenômeno migratório italiano também em outras áreas.
find, therefore, a rich literature about the characteristics of the Italian migratory movement and the services (schools, commerce, etc.) that were developed specifically for this community. Among them, the Italian-language press has captured the attention of several Italian and Brazilian historians. However, up to now very little has been produced from a linguistic perspective and that is the goal of this study, to identify and problematize the discursive ethos of La Difesa, an antifascist newspaper written in Italian and published in São Paulo from 1923 to 1934. To do so, we employed an analysis that, from a discursive perspective, sought to investigate not only what is said, but how it said, to analyze that construction of the ethos, based on the recurrences and characteristics of specific parts of the newspaper, namely, editorials and first pages. To that end, we proposed a dialogue, not evident at first glance, among different discourse analytical disciplines: discourse analysis, discursive semiotics, and argumentation theory. As a counterpoint to La Difesa, we selected the Fanfulla, one of the largest Italian newspapers in the state capital in the beginning of the 20th century and which, during the ventennio, aligned itself with Mussolinis regime. At the end of our study, the genuineness of the material became clear: the analysis not only highlighted its intrinsic nature, showing that the politic theme isnt an essential element to the characterization of its discursive ethos, but new perspectives and lines of research were opened that we believe can contribute to the evolution of researches about the Italian migratory phenomenon also in other areas.

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Carlén, Fredrik. ""Världens bästa reklamfilm" : En studie i hur reklamfilmerna från ICA är konstruerade för att locka kunderna till konsumtion." Thesis, Linnéuniversitetet, Institutionen för samhällsvetenskaper, SV, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-6378.

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This paper sets out to investigate how companies can create advertisement that focus not only on selling but also on entertainment. The research is based on seven TV-commercials produced by the Swedish food chain ICA. The commercials were analyzed according to the methods of discourse analysis, semiotic analysis and rhetorical analysis. Furthermore, the research compares the analysis made with the thoughts and ideas of Tobias Karlsson, Head of marketing and communications development at ICA to find out how the comprehension of the commercials correlate with the original intentions made by the company. The study shows that ICA creates a commercial that contains the perfect mix of rhetorical approaches, communication strategies and entertainment mixed with gravity. The study also shows that ICA fails with its primary goal which is to sell selected products; however, by producing the entertaining commercials, they manage to strengthen their brand. This is assumed to lead to increased loyalty and confidence among consumers which makes the consumers visit ICA more often.

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Nordin, Alexander. "Mellan raderna träder utställaren fram : En diskursanalytisk studie av Fotografiskas semiotiska och narrativa identitetsskapande i det digitala rummet." Thesis, Södertörns högskola, Svenska, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-32406.

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Den här studien undersöker hur webbplatsen kan användas i syfte att förmedla en varumärkesidentitet hos företag inom kultursektorn. Fotografiska, en privat konsthall för samtida fotokonst, belägen i Stockholm, publicerar på sin webbplats texter om varje utställning som konsthallen arrangerar. Undersökningen utgår från antagandet att såväl den omgivande kontexten som innehållet i texterna bidrar till att skapa en varumärkesidentitet. Genom en multimodal och narrativ diskursanalys av webbplatsen och utställningstexterna analyserar jag hur denna identitet realiseras i samspelet mellan semiotiska och narrativa resurser och vilken bild den förmedlar av Fotografiska till betraktaren. Resultatet visar, enligt min tolkning, att Fotografiska använder webbplatsen i identitetsskapande syfte genom porträtteringen av fotokonsten och dess centrala aktörer som bärare av ett antal socioestetiska kärnvärden; minimalism, intellektualitet, exklusivitet, tradition och kunnighet.
This study examines how websites can be used for corporate branding purposes of institutions in the cultural field. It is based on my analytical findings on the website of Fotografiska, a gallery for contemporary fine art photography in central Stockholm. The thesis is based on the claim that both the surrounding context and the content of the exhibition texts plays a crucial role in the creation of a corporate brand for art galleries. Therefore my intention here is to show how Fotografiska all together use semiotic and narrative resources on their website in order to brand themselves. Supported by the findings from my sociosemiotic discourse analysis I argue that the extensive portraying of fine art photography and its key figures, maintains a few artistic core values that are characteristic for the branding of Fotografiska. Those are minimalism, intellectuality, exclusiveness, tradition and expertise.

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Hart, M. J. Alexandra. "Action in Chronic Fatigue Syndrome: an Enactive Psycho-phenomenological and Semiotic Analysis of Thirty New Zealand Women's Experiences of Suffering and Recovery." Thesis, University of Canterbury. Social and Political Sciences, 2010. http://hdl.handle.net/10092/5294.

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This research into Chronic Fatigue Syndrome (CFS) presents the results of 60 first-person psycho-phenomenological interviews with 30 New Zealand women. The participants were recruited from the Canterbury and Wellington regions, 10 had recovered. Taking a non-dual, non-reductive embodied approach, the phenomenological data was analysed semiotically, using a graph-theoretical cluster analysis to elucidate the large number of resulting categories, and interpreted through the enactive approach to cognitive science. The initial result of the analysis is a comprehensive exploration of the experience of CFS which develops subject-specific categories of experience and explores the relation of the illness to universal categories of experience, including self, ‘energy’, action, and being-able-to-do. Transformations of the self surrounding being-able-to-do and not-being-able-to-do were shown to elucidate the illness process. It is proposed that the concept ‘energy’ in the participants’ discourse is equivalent to the Mahayana Buddhist concept of ‘contact’. This characterises CFS as a breakdown of contact. Narrative content from the recovered interviewees reflects a reestablishment of contact. The hypothesis that CFS is a disorder of action is investigated in detail. A general model for the phenomenology and functional architecture of action is proposed. This model is a recursive loop involving felt meaning, contact, action, and perception and appears to be phenomenologically supported. It is proposed that the CFS illness process is a dynamical decompensation of the subject’s action loop caused by a breakdown in the process of contact. On this basis, a new interpretation of neurological findings in relation to CFS becomes possible. A neurological phenomenon that correlates with the illness and involves a brain region that has a similar structure to the action model’s recursive loop is identified in previous research results and compared with the action model and the results of this research. This correspondence may identify the brain regions involved in the illness process, which may provide an objective diagnostic test for the condition and approaches to treatment. The implications of this model for cognitive science and CFS should be investigated through neurophenomenological research since the model stands to shed considerable light on the nature of consciousness, contact and agency. Phenomenologically based treatments are proposed, along with suggestions for future research on CFS. The research may clarify the diagnostic criteria for CFS and guide management and treatment programmes, particularly multidimensional and interdisciplinary approaches. Category theory is proposed as a foundation for a mathematisation of phenomenology.

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Arvidsson, Cecilia, and Moa Lindberg. ""Vi skulle ju dela på henne" : En kritisk diskursanalys av makt och genus i norska tv-serien Exit." Thesis, Umeå universitet, Institutionen för kultur- och medievetenskaper, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-185061.

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The Norwegian Tv-series Exit displays the lives of four rich financiers that has it all: money, careers, and families. However, they are bored and escape their family lives by the use of drugs, sex and violence. The Tv-series display badly treated women in various scenes, they are either prostitutes or housewives. Exit has been watched by 1,3 million people in Norway and been called “this year's most disgusting Tv-series” and “chock porn”. The attention and major reactions this Tv-series has been given led to this analysis of the power relations between men and women. This study examines how power is constructed in relation to gender, with a critical discourse analysis with semiotic elements. The theoretical framework includes theories concerning gender, power, master’s suppression techniques and The Male Gaze. The eight scenes that the empirical material was based upon demonstrates power relations and gender inequality: men are portrayed as powerful and women are portrayed as subordinated and/or as objects, rather than individuals. On the other hand, two of the men are portrayed as weak and passive in two of the scenes, this indicates that power is changeable. The male dominance is often exercised by the use of master suppression techniques like derision, objectification and imposition of guilt and shame. The male dominance exercised is legitimized by the gender system and by men’s financial advantage which gives them power over the women in the series. Aspects was also found which show the producers’ critique against the male characters' behavior. A risk, however, is that the critique does not reach the viewers and instead reproduces the critique that they want to communicate.

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Santos, Fabiana Rodrigues. "Detetive ou cientista? A literatura policial infanto-juvenil como recurso didático na educação em ciências." Universidade de São Paulo, 2013. http://www.teses.usp.br/teses/disponiveis/81/81131/tde-10042014-201300/.

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Nessa pesquisa apresentamos uma proposta didática pautada no uso da literatura no ensino de ciências a partir do uso de um gênero literário específico, o romance policial juvenil, no ensino da Investigação Científica. A obra utilizada como modelo é O caso da borboleta Atíria de Lúcia Machado de Almeida, que possui um enredo pautado em mistério e investigação policial e faz parte da Série Vaga Lume da editora Ática. As obras literárias que compõe a Série estão presentes nas salas de aula e bibliotecas escolares, desde a década de setenta e fazem parte do repertório de leitura de muitos alunos atualmente. Além disso, elas estão repletas de conteúdos que permeiam várias áreas do conhecimento. Um dos procedimentos utilizados de análise da obra foi o uso da semiótica de Greimas (1976) que procura estabelecer as relações sintáxicas no interior de um texto, podendo auxiliar em um trabalho de interpretação mais profunda. Também realizamos a análise do discurso tendo como aporte teórico Maingueneau (2006), que estabelece parâmetros que nos permitem avaliar as principais características e as condições de êxito para os gêneros do discurso, estudando o processo de produção da obra, tendo como base o contexto sociocultural, evidenciando elementos a serem considerados no processo de ensino-aprendizagem relacionados à estrutura da obra e ao contexto sociocultural em que ela está inserida. Com essas análises, notamos que a obra tem como foco a busca do conhecimento por meio da investigação, possibilitando a elaboração de propostas didáticas para o ensino da Investigação Científica. Sendo assim, elaboramos propostas didáticas com o uso da obra para a abordagem da investigação científica no ensino de ciências voltadas para nível do Ensino Fundamental II. Essas propostas foram aplicadas em uma escola da cidade de São Paulo com o objetivo de reformular e aprimorar as propostas, possibilitando seu uso em diversos contextos escolares de forma interdisciplinar.
In this research we propose a guided didactic use of literature in science education from the use of a specific literary genre, the crime novel, in Scientific Research\'s teaching. The book O caso da borboleta Atíria was used as a model, written by Lucia Machado de Almeida, in which story is based in mystery and police investigation and is part of the publisher Ática, in Vaga Lume collection. The Literary that make up this collection are present in classrooms and school libraries since the seventies and are part of the repertoire of many students currently reading. Moreover, they are filled with content that permeate many areas of knowledge. One of the procedures used for analysis of the work was the use of semiotics of Greimas (1976) who seeks to establish syntactic relations within a text, and may help in a deeper interpretation work. We also conducted the analysis of discourse based in Maingueneau\'s theory (2006), which sets parameters that allow us to assess the main characteristics and the conditions of success for speech genres, studying the production process of the work, based on the social and culture contexts, showing elements to be considered in the process of teaching and learning related to the structure of the work and to the context in which it is embedded. With those analyses, we note that the work has a focus on to the search for knowledge through research, allowing the preparation of didactic proposals for the Scientific Research teaching. Thus, we elaborate didactic proposals using the book to approach scientific research in science teaching aimed at the elementary school. These proposals have been implemented in a school in the city of São Paulo in order to reshape and refine the proposals, enabling its use in different school contexts in an interdisciplinary way.

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Xavier, Wendell Lessa Vilela. "Vozes do trovão: a vez e a voz de Boanerges Ribeiro." Pontifícia Universidade Católica de São Paulo, 2007. https://tede2.pucsp.br/handle/handle/14471.

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Boanerges Ribeiro was, without doubt, one of the main thinkers of the Igreja Presbiteriana do Brasil (IPB). The religious discourse he produced is a canvas in which the character and body painted become strong shades of the constitution of his ethos which, by its turn, limits the interaction of his discourse to a set of social fabric which are valued according to the image construed by the pathos. In face of such interaction, our research problem consists in knowing to which extent the boanergist religious discourse, pierced by a political-eclesiastic view, opens itself to a linguistic-ideologic-discursive relation with Calvinistic Reformed theology, derived from the hermeneutic of the Protestant Reformation of the XVI century and reflected in the confessional documents of the IPB. The choice of the shape of the discourses speeches, sermons and lectures is justified by the fact that they reveal a very large range of terms that produce effects of religious meaning, what lets us conclude that the interdiscursivity is a constructive argumentation maneuver of the discourse, that causes the biblical discourse to be one of the arguing basis to establish a relation of truth between the one that enunciates and the enunciatary. The discourse analysis, the rhetoric and semiotic serve as theoretical foundation in this research and aims to open for one studying the Portuguese idiom and for the analyst of the discourse, fields of several discursive theories, but without letting him miss, obviously, the foundational and particular previous conditions of each of these theories, represented by his or her object of research and by methodological techniques
Boanerges Ribeiro foi, sem dúvida, um dos maiores pensadores da Igreja Presbiteriana do Brasil (IPB). O discurso religioso produzido por ele é um quadro no qual o caráter e a corporalidade pintados se tornam fortes matizes de constituição do seu ethos que, por sua vez, limita a interação discursiva a um conjunto de tecidos sociais que são valorados conforme a imagem construída pelo pathos. Diante dessa interação, nosso problema de pesquisa consiste em saber até que ponto o discurso religioso boanergista, atravessado por uma visão políticoeclesiástica, se abre a uma relação lingüístico-ideológico-discursiva com a teologia calvinista reformada, oriunda do movimento hermenêutico da Reforma Protestante do século XVI, e refletida nos documentos confessionais da IPB. A escolha das formas de discursos palestras, sermões e preleções se justifica pelo fato de que eles revelam um espectro bastante grande de termos que produzem efeitos de sentido religioso, o que nos permite concluir que a interdiscursividade é uma manobra de argumentação construtiva de discurso, que faz com que o discurso bíblico seja um dos suportes argumentativos para estabelecer uma relação de verdade entre o enunciador e o enunciatário. A Análise do Discurso, a Retórica e a Semiótica servem como fundamentação teórica nesta pesquisa e têm como objetivo abrir para o estudioso de língua portuguesa e para o analista de discurso campos de teorias discursivas diversas, sem deixá-lo perder, obviamente, os pré-requisitos fundamentais e particulares de cada uma das teorias, representados por seus objetos de pesquisa e por suas técnicas metodológicas

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Woodcock, Anna, and Elin Salemyr. "Kampen om kommunikationen : En kvalitativ studie av Försvarsmaktens kommunikation och uppdrag." Thesis, Uppsala universitet, Medier och kommunikation, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-434366.

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During the last decade, the Swedish Armed Forces have been struggling to achieve recruitment goals and to retain military personnel. To attract more people to join the agency, and to increase the knowledge about the agency’s role and function in society, the Swedish Armed Forces continuously run campaigns. Furthermore, the Swedish Armed Forces is a government agency with a mission that is determined by the Swedish government through government decisions. It can therefore be argued that it is important that the campaigns portray the agency’s mission in a correct and truthful way. The purpose of this study has been to investigate how the Swedish Armed Forces portray their mission in their campaign films, and to what extent it corresponds with the agency’s official mission. The research questions are thereby: (1) How is the mission of the Swedish Armed Forces portrayed in two campaign films from 2018 and 2020? (2) To what extent does the Swedish Armed Forces' communication about the agency's mission correspond with their official mission presented in the government decision? (3) Based on identified semiotic resources, and with a neo-institutional perspective on strategic communication, what type of communication has been allowed to take place in the Swedish Armed Forces' campaign films? To answer the research questions, a qualitative data analysis was conducted on a government decision constituting the overall direction of the Swedish Armed Forces, and a multimodal critical discourse analysis was conducted on two campaign films produced by the agency The results were compared, and analyzed through the lens of a neo-institutional perspective on strategic communication. In summary, it can be stated that the study finds that the Swedish Armed Forces, in the two campaign films, portray their mission in a way that greatly corresponds with their official mission as presented in the government decision.

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Pérez, Lagos Camila. "Les figures des publics sur les sites internet des théâtres en France et au Chili. Une approche semiodiscursive." Thesis, Sorbonne Paris Cité, 2016. http://www.theses.fr/2016USPCA165/document.

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Cette thèse porte sur comment les publics de théâtre sont représentés au sein du discours des politiques culturelles tant en France qu’au Chili. Ceci est mis en rapport aux figures des publics destinataires des sites internet (y compris les réseaux sociaux numériques) de quatre théâtres publics de référence qui déclarent avoir une programmation dite « contemporaine » et « classique ». La question principale est d’identifier comment ces représentations circulent dans ces dispositifs. L’hypothèse centrale souligne le fait qu’il y a un rapport entre les conditions sociales et symboliques des discours des politiques culturelles qui s’actualisent dans les écris d’écran (Bonaccorsi, 2013) par des signes langagiers, visuels et numériques. L’approche théorique et méthodologique est principalement sémiodiscursive toujours à l’égard des nouvelles catégories émergentes des nouveaux corpus provenant d’internet (Rouquette, 2009). Cette recherche a permis de conclure que les politiques culturelles des deux pays tiennent un discours sur l’accès pour « tous » à la culture, « tous » étant, d’une part, la figure d’un « public plus citoyen » et d’autre part la figure d’un « public plus consommateur ». D’ailleurs les sites internet compris dans l’étude, même s’ils partagent une scène englobante et générique, actualisent (par des signes langagiers, visuels et numériques) différemment leur scénographie (Maingueneau, 2013) en fonction de l’éthos (Charaudeau, 2009) de chaque théâtre. Pourtant, les figures d’un « public national » et « potentiel acheteur » circulent comme traces des discours des politiques culturelles parmi les sites et au sein de réseaux sociaux où en plus, on observe une prise de parole profane (Pasquier, 2009), c’est-à-dire, des spectateurs
The subject of this thesis concerns how the audience of theatre is represented within the discourse of cultural policies in France and Chile. This is related to the audience of internet websites (including social networks) of four public theatres of reference who report to have both a « contemporary » and « classical » program. The main question is to identify how these representations are transmitted amongst these devices. The principal hypothesis underlines the fact that there is link a between the social and symbolic conditions of the discourses of cultural policies which appear in « les écrits d’écran » (Bonaccorsi, 2013) through linguistic, visual and digital signs. The theoretical and methodological approach is primarily semiotic-discursive with regard to new categories emerging from Internet-based corpus (Rouquette, 2009).This research led to the conclusion that the cultural policies of these two countries have a discourse on access to culture for « everybody »; « everybody » being, on one hand, a « more citizenly audience » and, on the other hand, a « more consumer audience ». Moreover, the internet websites in this study update their scenography differently (through linguistic, visual and digital signs), even if they share a generic and global scene (Maingueneau, 2013), all of which is dependent on the ethos (Charaudeau, 2009) of each theatre. However, the « national audience » and the « potential buyer » appear as traces of the discourses of cultural policies among websites and social networks where, we can additionally observe a profane speech (Pasquier, 2009), namely, from the audience

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31

Christianopoulos, Victor Steve. "A media discourse analysis." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2004. http://hub.hku.hk/bib/B3014615X.

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Toreheim, Mimmi. "Typografins tolkning : En undersökning av typografins betydelse vid tolkning av text." Thesis, Södertörns högskola, Institutionen för kommunikation, medier och it, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-9707.

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This paper addresses the question about what role typography plays in the interpretation of a text. From three different handbooks in typography arguments are gathered and categorized in to three categories: roman types, san serif and others. Interviews with people from the graphic design area are also a part of the paper and are accounted for in the discussion part of the paper. Areas of theory are a broad hermeneutic view based on Hans-Georg Gadamers thoughts, which have sub categories such as: Michel Foucault’s theory about discourses, John Swales genre theory and Anders Björkvall’s thoughts on typography and multi-modal texts. The result of the paper is that all typography, even the one often called the invisible typography, is interpreted by the reader who gathers it’s pre-knowledge from genre, history, culture and discourses. This means that typography plays an important role in the interpretation of a text. Key words: typography, interpretation, hermeneutic, Hans- Georg Gadamer, discourse, Michel Foucault, genre analysis, John Swales, Multi- modal, Anders Björkvall, semiotic.
Denna uppsats behandlar frågan om vilken roll typografin spelar för tolkningen av en text. Från tre olika handböcker i typografi samlas argument in och kategoriseras i tre kategorier: antikva, sanserif och övriga. Även intervjuer med personer yrkesverksamma i det grafiska fältet genomförs och redovisas sedan i diskussionen. Teoretisk utgångspunkt hämtas från Hans-Georg Gadamers tankar om hermeneutik, på vilken följande underkategorier av teorier följer: Michel Foucaults diskursteori, John Swales genreteori och Anders Björkvalls tankar om typografi och multimodala texter. Resultatet pekar mot att all typografi, även den som ofta kallas för den osynliga typografin, tolkas av mottagaren som i sin tur samlat sina förkunskaper från genre, historia, kultur och diskurs. Detta innebär att typografi spelar en viktig roll i tolkningen av en text. Nyckelord: typografi, tolkning, hermeneutik, Hans-Georg Gadamer, diskurs, Michel Foucault, genreanalys, Johan Swales, multimodalitet, Anders Björkvall, semiotik.

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De, Azevedo Marlyce. "TF1 face au tsunami du 26 décembre 2004 : construction d’un objet politique et médiatique (déc.2004-fin 2009)." Thesis, Lyon 2, 2010. http://www.theses.fr/2010LYO20012/document.

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Le 26 décembre 2004, l’un des plus violents séismes de l’histoire a lieu au large de l’île indonésienne de Sumatra, provoquant une série de tsunamis. Si les catastrophes naturelles constituent un type d’événement prisé des médias, celle-ci se distingue en tant que nouvel objet médiatique en mettant en œuvre, selon nous, une sémiotique de la crise fondée sur la confusion, la violence et l’urgence. Motivés par la concurrence et par le caractère inouï du tsunami, les médias ont proposé une information inscrite dans une logique de dramatisation, d’esthétique et de politique. Nous partons du postulat selon lequel la dramatisation s’est exprimée à travers : une couverture importante dans les semaines et les mois qui suivirent et la redondance d’images choquantes, la difficulté qu’ont éprouvé les médias à appréhender un phénomène étranger et le recours à une rhétorique de l’émotion basée sur une dialectique de l’éloignement et de la proximité. La représentation médiatique de l’événement met au jour les trois dimensions de celui-ci : une dimension réelle des conséquences humaines et matérielles de la catastrophe et des actions politiques qu’elle engendre, une dimension symbolique des interprétations auxquelles elle est sujette et des représentations qu’elle véhicule et une dimension imaginaire révélatrice des peurs liées aux catastrophes. De fait, la représentation révèle une vision du monde et de ses acteurs. Nous observerons comment la représentation s’articule à de nombreux questionnements : sur le lien entre catastrophe et écologie politique, entre catastrophe et risque et entre catastrophe et opposition Nord-Sud. Nous avons choisi, par ailleurs, de confronter notre corpus au domaine de la fiction, en nous appuyant sur un téléfilm anglo-américain : « Tsunami : les conséquences ». Ce parallèle permet de mettre en évidence la relation fiction-information, les particularités de la fiction et de l’information ainsi que l’identité politique, culturelle et idéologique de la chaîne
On December 26, 2004 one of the most violent earthquakes in history hits offshore the Indonesian island of Sumatra, causing a series of tsunamis. If natural disasters represent a type of event valued by the media, this one distinguishes itself as a new media-related object, structured, according to us, on a crisis semiotic, based on confusion, violence and emergency. Motivated by competition and the unbelievable nature of the tsunami, the media offered an information in line with a logic of dramatization, aesthetic and politic. We take it as axiomatic that the dramatization expressed itself through: an important coverage during the weeks and months that followed and the redundancy of shocking images, the difficulty experienced by the media in the comprehension of an unfamiliar phenomenon and the use of a rhetoric of emotion based upon a dialectic of distance and proximity. The media representation of the event reveals its three dimensions: a reality dimension of the material and human consequences of the disaster and the political actions it generated, a symbolic dimension of the interpretations it is subject to and the representations it promotes and an imaginary dimension revealing the fears linked to disasters. De facto, the representation reveals a vision of the world and its actors. We mean to observe how the representation is based on many questioning: on the link between disaster and political ecology, disaster and risk, disaster and the North-South opposition. We also decided to confront our corpus to the area of fiction, by analyzing a British-American TV film: “Tsunami: the aftermath”. This parallel highlights the relation between information and fiction, the characteristics of fiction and information and the political, cultural and ideological identity of the TV channel

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Berry, Christian. "Crimean Rhetorical Sovereignty: Resisting a Deportation of Identity." Master's thesis, University of Central Florida, 2013. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/5767.

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On a small contested part of the world, the peninsula of Crimea, once a part of the former Soviet Union, lives a people who have endured genocide and who have struggled to etch out an identity in a land once their own. They are the Crimean Tatar. Even their name, an exonym promoting the Crimeans' “peripheral status” (Powell) and their ensuing “cultural schizophrenia” (Vizenor), bears witness to the otherization they have withstood throughout centuries. However, despite attempts to relegate them to the history books, Crimeans are alive and well in the “motherland,” but not without some difficulty. Having been forced to reframe their identities because of numerous imperialistic, colonialist, and soviet behavior and policies, there have been many who have resisted, first and foremost through rhetorical sovereignty, the ability to reframe Crimean Tatar identity through Crimean Tatar rhetoric. This negotiation of identity through rhetoric has included a fierce defense of their language and culture in what Malea Powell calls a “war with homogeneity,” a struggle for identification based on resistance. This thesis seeks to understand the rhetorical function of naming practices as acts that inscribe material meaning and perform marginalization or resistance within the context of Crimea-L, a Yahoo! Group listserv as well as immediate and remote Crimean history. To analyze the rhetoric of marginalization and resistance in naming practices, I use the Discourse Historical Approach (DHA) to Critical Discourse Analysis (CDA) within recently archived discourses. Ruth Wodak's DHA strategies will be reappropriated as Naming Practice Strategies, depicting efforts in otherization or rhetorical sovereignty.
M.A.
Masters
Writing and Rhetoric
Arts and Humanities
English; Rhetoric and Composition

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Cardoso, Marco Antonio Fernandes. "A construção da identidade organizacional decorrente de um processo de spin off : um estudo fundamentado na análise semiótica do discurso." Universidade Presbiteriana Mackenzie, 2013. http://tede.mackenzie.br/jspui/handle/tede/808.

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Fundo Mackenzie de Pesquisa
The literature on organizational identity, from various perspectives, deals with additive business processes such as mergers, acquisitions or cooperative enterprises among companies. However, the inverse, subtractive process, where a company emerges from the original company, has not received much attention in the literature with respect to the creation of the new company s identity. This thesis aims to understand the construction of the organizational identity of a spin-off outsourced company. A qualitative, exploratory and longitudinal study was performed on the basis of a case study. The research consisted of 13 in-depth interviews with the key actors involved from the start of the spin-off process, along with the current managers, including non-participant observation in meetings and events, as well as broad documental analysis. The transcribed interview texts and secondary data were analyzed on the narrative and discursive levels, both in terms of syntax and of semantics under textual semiotics. The central and distinctive identity characteristic, present on the fundamental level of the discourses belonging to the studied case, was found to be reliability. This attribute, which was consolidated along the spin-off company s historical path, in an integrated manner among its members and groups, refers to the identity category of the fundamental level of the semiotic square revealed during the research. The inexorable influence of the original company s organizational culture on the construction of the new company s identity was also observed, at least in the initial phase; this process was identified as an organizational culture spin-off. However, through semiotic analysis of the texts in the study s corpus it was possible to identify other aspects of organizational identity, relative to otherness and its contradictions, which were of an unstable, tensional and ambiguous nature but were nonetheless relevant to understanding the way organizations create their identities.
A literatura de identidade organizacional, à luz de diversas perspectivas, aborda os processos aditivos empresariais como fusões, aquisições ou atividades cooperadas entre empresas. No entanto, o processo subtrativo, inverso, onde uma empresa se constitui emergindo da organização mãe tem sido pouco estudado na literatura quanto à construção da identidade dessa nova empresa. Esta tese tem por objetivo compreender a construção da identidade organizacional de uma empresa terceirizada do tipo spin off. Realizou-se uma pesquisa qualitativa, exploratória, de natureza longitudinal, fundamentada num estudo de caso. A pesquisa compreendeu 13 entrevistas em profundidade com os atores-chave envolvidos desde o início do processo do spin off, bem como atuais gestores, incluindo a observação não participante em reuniões e eventos, além de ampla análise documental. Os textos transcritos das entrevistas e os dados secundários foram analisados nos níveis narrativo e discursivo, tanto pela sintaxe como pela semântica da Teoria da Semiótica do texto. Identificou-se a característica central e distintiva identitátia, presente no nível fundamental dos discursos do caso estudado, como sendo a confiabilidade. Esse atributo que se consolidou no percurso histórico da empresa spin off, de forma integrada entre os seus membros e grupos, refere-se a categoria identidade do nível fundamental do quadrado semiótico revelado na pesquisa. Constatou-se também a inexorável influência da cultura organizacional da empresa-mãe na construção identitária da nova empresa, ao menos em sua fase inicial, identificada como um spin off da cultura organizacional. Entretanto, a realização da análise semiótica nos textos do corpus da pesquisa, possibilitou identificar outros aspectos da identidade organizacional, relativos a alteridade e seus contraditórios, estes, de natureza instável, tensional e ambígua, porém relevantes à compreensão da construção da identidade das organizações.

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Solis, Fernando Leon. "Negotiating Spain : narratological analysis of discourses of national identity in the Spanish state." Thesis, Glasgow Caledonian University, 2001. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.364775.

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Economou, Dorothy. "Photos in the News: appraisal analysis of visual semiosis and verbal-visual intersemiosis." University of Sydney, 2009. http://hdl.handle.net/2123/5740.

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Doctor of Philosophy (PhD)
This thesis concerns the intersection of social semiotic theory and critical discourse analysis (CDA), applying systemic-functional (SF) theory to verbal-visual news media texts. The aim of the thesis is to develop social semiotic descriptions of visual meaning in order to facilitate analyses of evaluative stance in visual-verbal text. The texts studied are ‘factual’ daily broadsheet news photos and prominent visual-verbal ‘displays’ that incorporate these photos alongside headlines and captions. Such displays introduce investigative stories on the front page of broadsheet weekly news reviews and are referred to in the thesis as ‘standout’ texts. They are significant because they may also be read as independent texts and play a critical role in positioning a wide readership on the issues investigated in the story. The SF system of verbal appraisal was used in this thesis to develop a corresponding system of visual appraisal. The process involved applying general appraisal options to a corpus of news photos and proceeding to further delicacy in a repeated cycle of analysis and system-building. Once refined in this way the system was applied alongside the verbal appraisal system to account for evaluation in verbal-visual standouts. In the thesis four Australian and four Greek standouts introducing stories on asylum seekers were analysed in order to explore the potential for variation and the impact of context on evaluative meaning choices. The thesis contributes insights into SF theory, media discourse and CDA. The visual systems developed allow appraisal analysis to be extended to images and to verbalvisual texts. Visual appraisal analysis in the thesis provides new evidence for the ideological and evaluative power of news photos. Verbal-visual appraisal analysis shows how each semiotic contributes to evaluative meaning, and to its accumulation and spread across a text. In respect to media discourse, the thesis also provides evidence for the ‘standout’ as an orbital verbal-visual news genre. The comparison of evaluative stance in two sets of standouts demonstrates consistent editorial choices in texts within each context and contrasts across the two sites. The Australian texts display more evaluative complexity, greater emphasis on entertainment and offer two different stances, aligning a diverse target audience. The Greek texts are more straightforward and construct a single stance, aligning a narrower audience. By identifying the semiotic choices involved in the evaluative positioning of readers by visual-verbal texts, the thesis can contribute to more informed and reflective practice. Thus, as well as making theoretical advances, the findings have relevance for journalism and education at a time when the impact of images is changing our conception of literacy.

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Chen, Yumin. "Interpersonal Meaning in Textbooks for Teaching English as a Foreign Language in China: A Multimodal Approach." University of Sydney, 2009. http://hdl.handle.net/2123/5143.

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Doctor of Philosophy(PhD)
There is increasing awareness among linguists that discourse analysis inevitably involves analyses of meanings arising from the combination of multiple modes of communication. The evolving multimodal pedagogic environment for teaching English as a foreign language (henceforth EFL), among other communicative contexts, calls for a social, semiotic, and linguistic explanation. Situated within the theoretical landscape of social semiotics and in the pedagogic context of EFL education, the present study aims to elucidate how linguistic and visual semiotic resources are co-deployed to construe interpersonal meaning in multimodal textbooks. The data drawn upon are eighteen EFL textbooks for primary and secondary schooling, published by People’s Education Press between 2002 and 2006. The research design consists of three complementary sub-studies. First, it investigates the ways in which the semantic regions of ENGAGEMENT and GRADUATION can be modelled in multimodal texts, with special reference to the interplay of voices in textbook discourse. The second sub-study analyzes how verbal and visual semiotic resources are co-deployed to construe the ‘emotion and attitude’ goal highlighted in curriculum standards, with a particular focus on verbiage-image relations. Third, it extends the linguistic concept ‘modality’ to multimodal discourse, exploring coding orientation in texts for different educational contexts and between different constituent genres. The main findings of this thesis are as follows: (1) A range of multimodal resources (i.e. labelling, dialogue balloon, jointly-constructed text, illustration and highlighting) are identified as enabling editor voice to negotiate meanings with reader voice and character voice. It is found that the way in which an ENGAGEMENT value can be scaled is strongly associated with the intrinsic property of the given multimodal resource. The interaction between multiple voices is closely related to contact, social distance, and point of view. (2) It is shown that images play an essential role in realizing attitudinal meanings. Together with verbal APPRAISAL resources, visual semiotic features work to position the readers in ways that align them to set pedagogic goals, guiding them in completing jointly-constructed texts. Moreover, an attitudinal shift from an emotional release to a more institutionalized type of evaluation can be identified as students advance through the school years. (3) It is argued that what counts as real in multimodal texts is socially defined and specific to a given communicative context. The nature of pedagogic discourse should be taken into account when visual displays are produced for pedagogic materials. The implications of this study include both theoretical and pedagogic aspects。Theoretically it adapts and extends APPRAISAL analysis to multimodal discourse, exploring the intersemiotic complementarity and co-instantiation in construing global evaluative stance. This semiotic exploration, in return, suggests ways in which discourse analysis may help textbook users better understand and interpret the multimodal features. With the affordances as well as limitations of semiotic resources made explicit, we may have one step further towards a comprehensive and critical understanding of multimodal construal of interpersonal meaning in pedagogic materials.

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Botero, Garcia Nataly. "Enjeux écologiques et imaginaires de la consommation. Analyse sémio-discursive de la presse écrite." Thesis, Paris Est, 2014. http://www.theses.fr/2014PEST0013.

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Au vu des atteintes écologiques générées par les paradigmes économiques dominants, ces derniers ne semblent plus tenables. Toutefois depuis quelques années, le souci écologique a commencé à se cristalliser dans de modes de consommation, de valeurs, de pratiques et d’imaginaires associés à la mesure et à la sobriété. Nous nous attachons ainsi à scruter ce changement de paradigme à travers la médiatisation des enjeux environnementaux en France. Il s’agit d’examiner la mise en mots et en discours des problématiques écologiques dans la presse écrite française, aussi bien dans son versant généraliste (journaux quotidiens nationaux) que spécialisé(magazines associatifs et écologistes). L’objectif principal de cette recherche est d’analyser et de comprendre l’émergence et la mise en place de discours et de représentations qui participent à la construction d’un nouvel imaginaire socio-culturel de référence, dit de mesure ou de sobriété
In view of the ecological infringements generated by the economic paradigms,those do not seem any more bearable. However since a few years, the ecologicalproblems began to crystallize in modes of consumption, values, practices andimaginaries associated to measure and sobriety.We attempt to study this change of paradigm through the media coverage of theenvironmental stakes in France. Our aim it’s to exanimate the words and the speech ofthe ecological problems in the French press: national daily newspapers (non-specializedpress) and associative and ecologist magazines (specialized press).The main objective of this research is to analyze and to understand the emergenceof speeches and representations which participate in the construction of a newsociocultural imaginaries

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Jahnsson, Tove. "Montazami-lockar möter masterminds i Svenskt Näringslivs entreprenörsporträtt : En kvalitativ fallstudie av entreprenörsporträtt i tidskriften Entreprenör." Thesis, Örebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-33361.

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This study has as its purpose to reveal whether female and male entrepreneurs are offered the same kind of conditions in their role of entrepreneurs in their respective media representation. This is studied by analyzing portrayals in the magazine Entreprenör (Br.E. “Entrepreneur”). Methodologically the analysis will be making use of textual analysis, semiotics and discourse analysis in order to expose the underlying gender perspective(s) in Entreprenör. The entrepreneur portrayals’ texts and visuals will be studied in the light of gender and entrepreneur theory, and more specifically on the basis of theories about representation, discourse and stereotypes. The main conclusion of the study is that female and male entrepreneurs are not offered the same conditions in their roles of entrepreneurs in a medium such as Entreprenör. A major factor behind this result appear to be found in a dominant male stereotypical entrepreneurial discourse.

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Mafofo, Lynn. "Globalisation and higher education branding at three Western Cape universities in South Africa: A multi-semiotic analysis." University of the Western Cape, 2015. http://hdl.handle.net/11394/5312.

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Philosophiae Doctor - PhD
This study investigates how the three selected Western Cape Province (WCP) institutions of higher education position their brand imageries and awareness in a localised global way. It explores the branding discourses and strategies used by three WCP universities namely: University of the Western Cape (UWC), University of Cape Town (UCT), and Stellenbosch University (SU). The study applies the qualitative-interpretative approach with multiple methods such as interviews, observation, and document analysis to collect the data. Using the framework of Critical multisemiotic discourse analysis (CMDA), which combines CDA, and multimodality, the researcher analyses how the universities construct and position unique brands to the world and how the students as stakeholders consume these brands. The study also explores how the universities deploy, manipulate, and circulate linguistic, visual and extra-visual semiosis across multiple modalities to create attractive brand imageries. The CMDA framework illuminates the ways in which language and other semiotics are used to construct social reality and ideologies, and negotiate meanings in the universities’ branding practices. The study findings show that the universities are using different types of modalities to relay their institutional brand promotional messages to reach their target audience. These modalities include print media, word of mouth testimonials, alumni, social chatrooms such as Facebook, Twitter, You Tube and semiotic landscape to mention a few. Open days and orientation days are also used to showcase the brands and these events are resemiotised in different media and even posted on the universities websites so as to reach a wide audience from all over the world. In this case, the study demonstrates how the universities are able to promote their brands to their South African communities within their physical vicinity and reach the regional and international community online. This includes showing how some of the modes such as selected architecture and scenery, mission statements, branded goods, logos, historical artefacts together with particular semiotic materials and discourses are recirculated by means of being deterritorialised from the different contexts and reterritorialised into the universityscapes, to accentuate and sell the brands and create attractive brandscapes. Moreover, the study particularly demonstrates that the demise of apartheid and segregated universities in South Africa has prompted the universities to redefine, rebrand and realign themselves to the local, regional and international communities. This has necessitated new repositioning strategies in the post-apartheid South African universities under study. The universities have appropriated materialities of globalisation, commodified heritage and aesthetics of both their academic and social life as branding materials. The universities have adopted the social transformation agenda that tries to eliminate segregation in higher education institution. They all champion inclusive higher education that promotes internationalisation through quality education. Given their historical background, the seemingly effective drive towards transformation through redressing and internationalisation processes still mirrors apartheid inequalities among the HBUs and HWUs. These processes filter into these academic contexts differently. The relentless drive to commercialisation in the market economy from an unequal footing, places the HBUs in a weaker position, where they are always trying to catch up. In addition, the study demonstrates that the universities have adopted the culture of consumerism and the market economy that perpetuates an excessively materialistic and exploitative view of living. The traditional identities of universities, as sites of higher education, have been replaced by corporate-like brand identities, which ensure that they are well known for what they have, they do and lastly what they are. The ideological shift in brand identity is displayed in the imagery of the mission statements, logos, branded goods, buildings, historical artefacts, students, sports and academic resources, all of which are remediated in documentaries, social media, YouTube, television advertisements and other media. This ideological shift and a focus on brand identities, as icons of consumption, have resulted in practices that create unequal subject positions among the universities both at a local and international level, as it widens the competition gap between the HBUs and the HWUs. Through evaluating the students’ brand perceptions and analysis of the brand materials, the study further highlights the undeniable problems in these universities’ branding processes, such as the discrepancy of effective branding trajectories that adequately support the historically disadvantaged institutions to be on the same competitive ground with the historically white universities. The forces of globalisation, technologisation and commodification do not make it easier either as these inherited inequalities on development, cause massive differences in wealth among the universities and citizens accessing resources in these universities. The analysis in this study clearly demonstrates how the universities are able to appropriate multiple semiosis and discourses between the reproduction of the racial social order through subtle traces of resistance or through trying to hold on to the past and branding themselves as inclusive university brands both at a national and a global level. This study brings to the fore that institutional branding is not simply a matter of explicit lexical self-description and attribution, but also pertains to an organisation’s use of semiotic features and patterns, such as particular metaphors or types of modalities. The study therefore contributes to the debates on post-apartheid socio-economic transformation in South African universities, and hints that pretending that the inherited inequality in these universities will correct itself, is futile as it is evident that cultural dialogue and communication based on equity, are necessary in order to avoid widening the gap between the contexts of higher learning in South Africa. Even in light of the latest 'Rhodes Must Fall' and 'Fees Must Fall' campaigns, this study provides information that can positively influence perspectives on access to higher education in South Africa. Against the backdrop of globalisation and internationalisation on these universities, the study recommends that the universities and stakeholders work and rethink new ways of university branding and collaboration that facilitate positive growth. The study thus undoubtedly contributes to the field of language and communication particularly in understanding the concepts of institutional brand identity and consumption as practices, which can be actively changed and negotiated for authentic transformation that is beneficial to both the institution and its stakeholders. This implies that institutional brand identity should not only put emphasis on the business world but on the social world as well how people interpret meanings in their lives. Ultimately, the study calls for an understanding and incorporation of the relatively new concepts of institutional branding and brand identity consumption in modernity practices where communication is characterised by many meaning-making semiotics other than the verbal aspects of human interaction.

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42

Dubé, Valérie. "Analyses microtextuelles de trois pièces d'Eugène Ionesco /." Chicoutimi : Trois-Rivières : Université du Québec à Chicoutimi ; Université du Québec à Trois-Rivières, 2005. http://dx.doi.org/doi:10.1522/24133279.

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Thèse (M.E.L.) - Université du Québec à Chicoutimi, 2005.
"Mémoire présenté à l'Université du Québec à Chicoutimi comme exigence partielle de la maîtrise en études littéraires offerte à l'Université du Québec à Chicoutimi en vertu d'un protocole d'entente avec l'Université du Québec à Trois-Rivières." Comprend des réf. bibliogr. : f. 109-115. Document électronique également accessible en format PDF.

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Varga, Kate, and Ronja Cato. "A multimodal critical discourse analysis of Swedish teaching materials for English." Thesis, Malmö universitet, Malmö högskola, Institutionen för kultur, språk och medier (KSM), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-41075.

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Education in the Swedish school system should aim to assist pupils in the development of fundamental values. This study investigates to what extent different groups of people are represented within two textbooks for English language teaching (ELT), produced in Sweden and commonly used in Swedish schools and how these representations correlate with the values indicated in the curriculum. Additionally, this study explores if textbooks designed for ELT can be adapted and used as a resource in the Arts classroom for multimodal representation analysis. The study used a multimodal critical discourse analysis with a social semiotic approach to address these questions, looking at the textbooks' textual and visual elements. The result is addressed both quantitatively and qualitatively and showed that, while women were shown in active roles, white men were overrepresented in both the visual and textual representations and people of colour of both genders were underrepresented. The results imply that ELT textbooks have some ways to go in order to meet the representation demands that the curriculum sets and that more research needs to address how to more accurately and frequently represent different groups of people within ELT teaching materials.

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Draux, Roland. "Beatrijs' biecht: stilistisch en semiotisch onderzoek." Doctoral thesis, Universite Libre de Bruxelles, 2006. http://hdl.handle.net/2013/ULB-DIPOT:oai:dipot.ulb.ac.be:2013/210887.

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L’objectif de la thèse est de rassembler des arguments permettant de déterminer si la seconde partie de la légende mariale moyen-néerlandaise Beatrijs (vv. 865-1038) est originale ou plutôt l’œuvre d’un continuateur. Dans la séquence narrative dont il est question, l’auteur développe le thème de la confession, préalable spirituel à la rémission des péchés.

En premier lieu, l’analyse stylistique objective (c.-à-d. basée sur des paramètres quantitatifs) de l’ensemble du corpus-texte nous a permis de ne déceler aucune différence notable entre les deux parties de la légende.

Ensuite, par l’étude de la structure diégétique, nous avons tenté d’expliquer le rôle du processus pénitentiel dans l’œuvre moyen-néerlandaise. Grâce aux principes d’analyse sémiotique de Propp, Greimas, Courtès et Dundes, nous avons pu remarquer que la légende présente une double articulation narrative reposant sur une double quête :le rejet du péché par le retour à l’espace hétérotopique initial (dans la première partie) et la quête de la pureté originale par la confession des péchés (dans la seconde partie). Cette dernière quête semble donc très logiquement faire partie intégrante de l’œuvre médiévale.

The aim of this thesis is to determine whether the second part of the Middle-Dutch legend Beatrijs (vv. 865-1038) is original. In the final sequences, the author highlights the role of confession in the absolution of sins.

In the first part of our work, we carried out a stylistic analysis of the whole legend that rested on quantifiable parameters. As no significant differences could be observed between the two parts, the stylistic homogeneity seemed obvious.

In the second part of our research, the emphasis was laid on the narrative structural approach. On the basis of the theories of semioticians (Propp, Greimas, Courtès and Dundes), we could analyse the legend as a bimotifemic « complex tale » in which the success of the first quest in the first part (return to the heterotopic point of departure) must be considered the first stage in the expiation. The second quest in the second part (return to the original purity) can only be achieved through confession. This physical and spiritual movement ensures absolution and salvation :for that reason we can assert that the confession process is an integral part of the medieval legend as a whole.
Doctorat en philosophie et lettres, Orientation langue et littérature
info:eu-repo/semantics/nonPublished

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45

Axelsson, Karin, and Sanna Eskilsson. "”Vi gör ett försök” : en analys av SVT:s Mediemagasinet som ett mediekritiskt uttryck." Thesis, Linköping University, Department of Thematic Studies, 2002. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-1312.

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In year 2000 the Swedish Public Service television started a new series of programmes named Mediemagasinet. The purpose was to expose the work of journalism through the eyes of a journalist. The programme showed different types of tasks and problems that have to do with journalistic reporting. The form of Mediemagasinet wasn’t anything new but the content was presented as the very first of its kind.

The interesting part of the program was that it was journalists themselves doing the media critisism. Is that actually possible? And what does it look like? By using discourse analysis this study try to answer these questions by analyses of the presentations of the television programmes. What is at stake and how does the website of the program interact with the program itself? As a complement to the study there is an interview with the editor and the manager of the project that show their point of view, which are also a part of the media critical discourse that this essay examins.

Hösten 2000 startade Sveriges Television sitt program Mediemagasinet. Syfet var att journalister skulle granska sin egen kår, sina egna kollegor. Programmet tog upp olika ämnen och problem som kan uppstå i och med journalistisk rapportering. Formen var välkänd för tv-tittarna, medan innehållet presenterades som det första i sitt slag.

Men vad händer när medlemmar av en yrkeskår granskar varandra? Är det överhuvudtaget möjligt? Genom ett diskursanalytiskt angreppssätt försöker denna uppsats svara på dessa frågor. Studien vilar på analyser av hur programmet presenteras av programledaren och vilka anspråk som görs i programmet. Även den hemsida som etablerades i samband med programmet integreras i analysen. Som komplement till studien gjordes även en deltagande observation vid ett inspelningstillfälle av Mediemagasinet. Då genomfördes även en intervju med redaktören och projektledaren för programmet. Deras åsikter och funderingar kring produktionen är även de en del av den mediekritiska diskurs som Mediemagasinet ingår i. Och det är denna diskurs och hur den skapas som undersöks i denna uppsats.

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MacKay, Rowan Rachel. "Legitimation by multimodal means : a theoretical and analytical enquiry with specific reference to American political spot advertisements." Thesis, University of Edinburgh, 2013. http://hdl.handle.net/1842/9716.

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What is ‘legitimacy’? Is legitimation possible through non-linguistic modes? These are the key theoretical questions with which this study is concerned. It explores them in conjunction with an analysis of American political spot advertisements. These ads are situated at the nexus between legitimation and multimodality, and their relevance to contemporary politics on the world stage is reflected in the immense financial and skilled resources which have been — and continue to be — devoted to them. A historical perspective into legitimation, multimodality and the attendant concepts of rationality and irrationality is given, followed by a discussion challenging the assumed rational role accorded to language. So challenged, the discussion moves to looking at the pairing of multimodality and politics; first from a historical viewpoint, and then from a more contemporary one. The role of myth, in the form of the American Dream, is investigated, leading to discussion of political appropriation, branding, tangibility, affordances and the (im)possibility of restricting interpretation. Spot ads are analysed with a specific focus: first on modal salience, and secondly on how the semiotic richness of the concept of nature is exploited for purposes of legitimation.

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Frederick, Tammy G. "Semiosis of Self: Meaning Making in a High School Spanish for Native Speakers Class." Digital Archive @ GSU, 2010. http://digitalarchive.gsu.edu/msit_diss/64.

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Located in social semiotics (Hodge & Kress, 1988), theories of identity (Goffman, 1959; Holland, Lachicotte, Skinner, & Cain, 1998), and third space (Gutierrez, Baquedano, & Turner, 1997; Rowe & Leander, 2005), this dissertation presents the findings from a year long, field-based qualitative study with a high school class of nine Spanish for Native Speakers (SNS) students and their teacher. The study used an arts-infused multimodal curriculum exploring Spanish language texts and cultures from around the world. The following questions guided this study: (a) What factors were considered as the teacher and the researcher co-planned this arts-infused multimodal curriculum, and how did the consideration of those factors shape the curriculum?, (b) How did students enrolled in this SNS class negotiate meaning and identity as they worked within this class?, and (c) What discourses around students’ meaning making practices and identities emerged within their visual texts over time and across texts? Data sources included interviews, observations, student-generated visual texts, photographs from class sessions, student journals, and audio and videotapes of portions of class discussions and activities. Visual texts were coded for elements of visual design and apparent discourses with which the text-maker identifies (Albers, 2007b; Kress & van Leeuwen, 2006). Five themes emerged from the data: 1) The teacher participant and researcher co-created the curriculum using critical-care pedagogy; 2) Actual participation in and creation of visual and multimodal texts shaped the classroom community; (3) Negotiation and meaning making occurred through the flexible use of sign systems; 4) Participants worked through understandings of self; and 5) Personally relevant discourses emerged within individual and group texts. The study suggested that heritage language courses like this one can teach more than language. Such courses deserve attention as havens where students’ complex meaning making of themselves, their worlds, and their places in them are freely explored.

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Theine, Hendrik, and Maria Rieder. ""Piketty is a genius, but...": an analysis of journalistic delegitimation of Thomas Piketty's economic policy proposals." Taylor & Francis Group, 2019. http://epub.wu.ac.at/6810/1/17405904.2019.pdf.

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The continued rise of socio-economic inequality over the past decades with its connected political outcomes such as the Brexit vote in the UK, and the election of Donald Trump are currently a matter of intense debate both in academia and in journalism. One significant sign of the heightened interest was the surprise popularity of Thomas Piketty's Capital in the twenty-first Century. The book reached the top of the bestseller lists and was described as a "media Sensation", with Piketty himself as a "rock star Economist". This paper, drawing from a major international and cross-disciplinary study, investigates the print media treatment in four European countries of economic policy proposals presented in Capital. Applying social semiotic and critical discourse analysis, we specifically focus on articles which are in disagreement with these proposals and identify five categories of counterarguments used against Piketty: authorisation, moralisation, rationalisation, portrayal of victimhood and inevitability. Providing textual and linguistic examples we demonstrate how the use of linguistic resources normalises and conventionalises ideology-laden discourses of economic means (taxation) and effects, reinforcing particular views of social relations and class as common sense and therewith upholding and perpetuating power relations and inequalities.

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Karsten, Rikke. "Kvinnor och makt: En kritisk diskursanalys och semiotisk analys av genusrepresentation i Veckans Affärer." Thesis, Malmö universitet, Fakulteten för kultur och samhälle (KS), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-21831.

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Syftet med forskningsstudien har varit att undersöka hur kvinnor och män representeras i branschtidningen Veckans Affärer och om det går att se några konkreta skillnader och i så fall vilka dessa är. Studiens fokus har tagit avstamp i hur representation av de båda könen skett över tid mellan 2011 till år 2017. Den frågeställning som varit målet att besvara är följande: Hur porträtteras kvinnor och män i branschtidningen Veckans Affärer mellan åren 2011 och 2017? Finns det skillnader och/eller likheter i hur kvinnor och män porträtteras på omslag för Veckans Affärer över tid?. Representationsteori tillsammans med diskursanalys utgör grunden för den visuella analys som studien baseras på tillsammans med genusrelaterad forskning inom media och semiotik. Det har varit de elementen som utgjort analysen av de 34 tidningsomslag som visar på att män och kvinnor över tid representeras olika. En del omslag ställer sig dock utanför den diskurs som används och visar på att det över tid sker ett skifte i hur män och kvinnor representeras, där skillnaderna mellan hur könen porträtteras i media blir allt färre.Sökord: Genus, Representation, Diskursanalys, Media, Stereotyper, Makt, Veckans Affärer
AbstractThe aim of the research has been to investigate how women and men are represented in the industry magazine Veckans Affärer, and if there are any differences in gender representation, which ones. The study's focus has in the representation of both sexes during the period 2011and 2017. The question to be answered is: How are women and men depicted in the trade magazine Veckans Affärer between 2011 and 2017? Are there any differences and / or similarities in how women and men are presented on the cover of Veckans Affärer over time? Representation theory together with discourse analysis forms the basis for the visual analysis on which the study is based, along with gender related research in media and semiotics. It has been those elements that included the analysis of the 34 newspaper coverings that show that men and women over time are represented differently. Some covers, however, is not part of the used discourse, indicating that over time there has been a shift in how men and women are represented, where the differences between the gender portrayal in the media are becoming less obvious.Keywords: Gender, Representation, Discoure analysis, Media, Stereotype, Power

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50

Allik, Amel. "La construction de la crise environnementale. Thèmes, stratégies et représentations." Thesis, Sorbonne Paris Cité, 2018. http://www.theses.fr/2018USPCA038.

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Cette thèse porte sur la construction de la crise environnementale à travers la circulation des discours qui en parlent. Nous avons défini cette crise comme un ensemble de manifestations, à la fois physiques, sociales et discursives, qui ont trait à l’environnement. Ces manifestations ont été rendues possibles par une relation de disjonction entre l’homme et la nature dont les racines remontent à l’invention de la phusis chez les Grecs. Elles oscillent entre dysfonctionnements et incertitudes d’une part, et recherche de solutions pour atteindre un nouvel état d’équilibre d’autre part. La crise environnementale est constituée de plusieurs problèmes publics « environnementaux », ainsi que de plusieurs autres questions qui sont en « gestation ».L’étude des discours constitutifs de cette crise en contexte nous a permis d’appréhender ces différents problèmes et questions comme une globalité. À travers l’analyse d’un corpus de textes fondateurs du droit de l’environnement français et international, et de rapports RSE, nous avons reconstitué quelques-uns des contenus de cette crise et leur organisation. Pour ce faire, nous avons eu recours à la combinaison de trois méthodes d’analyse. Nous avons d’abord utilisé une méthode d’analyse du discours quantitative pour définir les thèmes de la crise environnementale. Nous avons ensuite fait appel à une méthode d’analyse du discours qualitative, afin de déterminer les stratégies discursives utilisées par les différents émetteurs pour mettre en scène ces différents thèmes. Enfin, nous avons eu recours à une analyse des représentations au niveau sémiotique sous-jacent, dans le but de mettre au jour les récits qui constituent cette crise
This thesis focuses on the construction of the environmental crisis through the flow of environmental discourses. We define the environmental crisis as a range of physical, social and discursive manifestations that are related to the Environment. They are caused by the separation of Man and nature, a relationship that derives from the Hellenistic concept of phusis. These manifestations oscillate between disruptions and uncertainties on the one hand, and on the other, the research of solutions whose objective is to find a new balance. The environmental crisis is composed of a set of public problems, as well as of numerous issues that have yet to be problematized or publicized in the public sphere. Through the careful study of some of environmental crisis discourses, we were able to examine these public problems and non-publicized issues as a wholeness. We analyzed a corpus of French and international environmental law foundation texts and Corporate Social Responsibility (CSR) reports, and reconstructed some of the contents of this crisis. As we had three research objectives, we combined three methods of analysis. The first, a quantitative method, allowed us to define the themes of the environmental crisis. The objective of the second, a qualitative discourse analysis method, was to identify and describe the different strategies used by the different issuers of both institutional texts and CSR reports. Finally, narrative and cultural semiotics facilitated the comprehension of the organization of environmental representations, by reconstructing the underlying narratives behind the environmental crisis discourses

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Dissertations / Theses on the topic 'Semiotic discourse analysis'

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